Packaging Europe

Underlining the importance of Timestrips®

A new study by the College of Optometrists has shown that one in four women in Britain are using eye make-up more than four years old. Nearly two-thirds of the women surveyed said they continued to use their mascara for longer than two years, and a whopping 92% keep their eye make-up longer than the industry-recommended six months.

Timestrips® help protect the consumer by giving an easily visible sign of how long a product has been open or in use. The inexpensive labels contain a tinted liquid which, when the label is activated, moves across it at a consistent rate, allowing accurate monitoring of elapsed time. Labels can be produced to monitor anything from a few minutes up to twelve months and beyond, so there’s plenty of scope to ensure that the chances of picking up eye irritations are minimised.

The Timestrip team is already working with market-leading cosmetics manufacturer Strand Cosmetics Europe on integrating Timestrip® labels into the company’s packaging. Incorporating a label into the product packaging will enable Strand not only to ensure compliance with current legislation, but also to offer its customers a real, tangible benefit integrated into the make-up they purchase.

More info:
www.timestrip.com

Marden Edwards

The global supplier of
wrapping and overwrapping
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