Packaging Europe


Market Intelligence for Buyers and Suppliers

Published on 30/11/2007 at 12:02:36 CET
Translations


Whirlpool adopts Timestrip smart label technology

Timestrip has reported significant progress in its strategic partnership with Whirlpool Europe. Market-leading Whirlpool has chosen to use Timestrip’s smart label technology in two of its domestic appliance filters.

The Timestrip® labels will be used as six-month replacement indicators for Whirlpool anti-bacterial and freezer filters. Whirlpool’s Microban Anti-bacterial Filter circulates air and eliminates potentially harmful bacteria, mould and mildew in refrigerators. To maintain its performance, it should be replaced after six months: the Timestrip® labels will clearly show when the filter is coming to the end of its life. Timestrips® will perform a similar function for Whirlpool’s new domestic freezer filters, which help to prevent frost, providing an easily visible indication of when the filter needs to be replaced.

Timestrip® labels automatically monitor elapsed time and can work under a wide variety of conditions, from ambient environments to fridge, freezer and extremely high temperatures. Using only food-grade components, Timestrips® are ideal for use in sensitive areas such as food packaging and kitchen appliances. The technology can be integrated into products or packaging, as well as the more traditional applied label format and the company is working with clients across a hugely diverse range of industries. Timestrip plc floated on the UK Alternative Investment Market (AIM) in 2005.

More info:
www.timestrip.com


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