Packaging Europe


Market Intelligence for Buyers and Suppliers

Published on 18/01/2008 at 11:10:23 CET
Translations


Boxes Prestige celebrate a centenary for Morny

Boxes Prestige has created a special soap carton to mark the centenary of classic English toiletries range, Morny 1908.

The pack has been launched to coincide with the brand’s centenary in 2008, and includes seven different fragrances. Malibu Health Products, the parent company of Morny, required a packaging partner who could emphasise the quality of the Morny range whilst paying tribute to the brand’s traditional English heritage.

Boxes Prestige worked in conjunction with Longfield Studio who designed the graphics for the project. The cartons were printed in 4 colours with a matt varnish on 450 micron Avanta Ultra board. The design features a traditional crest to evoke Morny’s long legacy as a traditional English brand.

Boxes Prestige has an impressive reputation within the toiletries and cosmetics industry, and Malibu was impressed with their extensive portfolio when choosing their packaging supplier. Philippa Varney, Marketing Manager for Malibu Health Products commented “We needed an attractive pack design which could be adaptable across the range of different fragrances, but that will also evoke the traditional nature of the Morny brand. Boxes Prestige has great experience within our market, and so were able to provide an effective, tailored packaging solution.”

More info:
www.boxesprestige.co.uk


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