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Leading US consumer products brand Tetra is the latest big name client to be announced by Timestrip. The smart label experts have confirmed an exclusive three-year deal with Tetra’s owners United Pet Group Inc, which will see Timestrip® integrated into Tetra packaging.Tetra as a brand is synonymous with aquariums and fish keeping and it will be integrating Timestrip® labels into its biggest-selling aquarium filter, Whisper®. The Whisper® range includes the most advanced innovative aquarium filters in the world and Tetra believes that its new filter, Whisper EX®, into which Timestrips® are being integrated, will move the filter market along by ten years. The Whisper EX® filter was officially launched at the recent Pet Expo in San Diego, California and has sparked considerable interest. Its revolutionary design was inspired by direct feedback from customers and it will encourage fish keepers to change their aquarium filters when the Timestrip® tells them to. Traditionally, owners are led by the colour of the water in the aquarium, but by the time the water has changed colour, it is already too late to maintain the quality of the aquarium environment. The new filter with its built-in Timestrip® is extremely user-friendly and will particularly appeal to new fish keepers and children learning how to take care of fish responsibly.More info:www.timestrip.com