Bulgarian architecture inspires beer bottle design
"Contents finally found the perfect shape." This is the motto of the new beer bottle, which Bulgarian beer producer Zagorka, member of the Heineken group, launched on February 12th. It took eight months to leading international design consultancy SiebertHead to design the bottle, which has a number of specific features distinguishing it from the rest of the products offered on the market.
"As a result of our research of Bulgarian lifestyle, we have created a unique bottle: with a long neck typical of the high-quality international brands, and at the same time with rounded shoulders reminding of traditional Bulgarian architecture," SiebertHead managing director Tim Corvin explained. The embossed Zagorka inscription of the bottle signals its individuality and beer fans can recognise it even without a label. The broad bottom adds up to its stylish vision. The label, though with a new graphic design, has preserved the brand's distinctive colours - white, green and red, and the logo has been edited to emphasise the premium perception and the brand's stylishness.
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www..zagorka.bg