Packaging Europe


Market Intelligence for Buyers and Suppliers

Published on 20/08/2008 at 15:03:32 CET
Translations


Summer becomes spicy!

RPC Verpackungen Kutenholz has developed a stylish barrier bottle for a new range of spicy ketchups from Heinz. Heinz Curry Herbal Ketchup and Chilli Curry Herbal Ketchup will give every snack or meal – whether French fries, sausages, pasta or sandwiches – an additional ‘kick.’ Even simple noodles can be transformed immediately into spicy ‘pasta á la curry’ – and all without the need for additives, artificial colourings or preservatives.

For this piquant innovation RPC Kutenholz provided substantial assistance with the design of the 700 ml blow moulded bottle, whose design enables consumers to enjoy every last drop, including the option to store on its head if desired.

A winning appearance is ensured through the bottle’s slender curves and full sleeve decoration, but it has also been developed to maintain the great taste of the ketchup, thanks to an integrated oxygen barrier that protects the content through the entire shelf-life of the product.

Guus Lueb, packaging developer at Heinz, comments, “RPC has worked exceptionally from bottle development right through to production, so that consumers can enjoy a spicy summer!”


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