Packaging Europe


Market Intelligence for Buyers and Suppliers

Published on 08/02/2010 at 11:02:03 CET
Translations


OXO 'Stock' up on PET Jars from Graham Packaging

Premier Foods has launched its latest OXO innovation -- Reduced Salt Stock Granules in a PET container from Graham Packaging's Chalgrove Plant in the United Kingdom.

Premier Foods required a lightweight, square container in line with OXO's iconic "cube" branding look. "We were tasked with producing a translucent amber jar which matched OXO's Concentrate Liquid Stock bottles, and solid amber would have been too dark," explained Adrian Bird, production and development manager at the Chalgrove Plant. "This translucency combined with the square shape meant that any variation in the thickness of the walls would have affected the color of the product. The preform was designed to ensure consistency across the packs and, once in production, set very tight wall thickness limits."

The 375ml container features a paper label printed by Ormerods and a plastic 63mm twist-off closure from Robinsons Closures. Colored caps and labeling have been used to help differentiate the three product varieties ? beef, chicken, and vegetable.

Reduced Salt Stock Granules offer all the flavor of OXO but with 25 percent less salt when compared to the standard product. The granules can be sprinkled onto meat and vegetables before grilling or roasting and can be added to recipes for a fuller flavor.

OXO stock cubes have been used to flavor millions of dishes ever since the product was launched in 1847. OXO sponsored the London Olympics in 1908 and even went with Captain Robert Scott to the South Pole in 1912.

Graham Packaging has been working with Premier Foods for seven years and supplies PET packaging for four of its highly successful brands: Branston, Gales, Hartley's, and OXO.

Graham Packaging, based in York, Pennsylvania, USA, is a worldwide leader in the design, manufacture and sale of technology-based, customized blow-molded plastic containers for the branded food and beverage, household, personal care/specialty and automotive lubricants product categories.

The company has an extensive blue-chip customer base that includes many of the world's largest branded consumer products companies. It produces more than 20 billion container units annually at 84 plants in North America, Europe, and South America and had sales of $2.56 billion in 2008.

Graham Packaging is a leading U.S. supplier of plastic containers for hot-fill juice and juice drinks, sports drinks, drinkable yogurt and smoothies, nutritional supplements, wide-mouth food, dressings, condiments, and beers; the leading global supplier of plastic containers for yogurt drinks; a leading supplier of plastic containers for liquid fabric care products, dish care products, and hard-surface cleaners; and the leading supplier in the U.S., Canada, and Brazil of one-quart/liter plastic motor oil containers.

The Blackstone Group of New York is the majority owner of Graham Packaging.


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