The new Vacation Sensation trade promotion announced by Rexam Personal Care helps customers build powerful mini-product programs that excites consumers of mass, masstige and prestige fragrances.
Mini-product programs build brand awareness and product loyalty. Brand owners can use such programs to forge stronger consumer connections for existing products, or to engage end-users and create awareness of a major new launch. Either way, Rexam’s latest customer-focused promotional kit guides the program-building process to success.
The Vacation Sensation promotion focuses upon three iconic10ml fragrance solutions:
• Sofilux pen: metal cap and translucent SP5K pump provide optimal spray quality and a premium look that exudes an unmistakable sense of luxury
• Sofilux pen: with plastic cap and translucent SP5K pump, this option provides superior spray quality and customizable good looks perfect for appealing on-the-go products – yet, it is a bit more economical
• Sof’n’Touch pen: this classic applicator and cap design represents the economical and impactful alternative that encourages on-the-go usage with optimal cost-efficiency – and precise application. Customizable in all possible color combinations.
“Our new program is designed to inspire new mini-product promotional opportunities,” said Vinciane Devillers, Junior Product Manager – Mini-Products, Rexam Personal Care Division. “We have learned that 90 percent of consumers find that sampler usage is essential to fragrance purchase, and 92 percent really use the samplers they receive.”
“For your existing products, the strategically designed mini-product program can help you stay connected with your consumers and allow you to offer an affordably sized version of your retail product. And, for your new launches, the sampler program can attract new consumers and build awareness with a wide range of cost-effective solutions that recreate the retail product experience,” Devillers said.
Rexam is the world’s leading supplier of spray samplers and a single-source supplier with unsurpassed technical and sales support capable of handling the largest and most complex international launches for its customers. No matter what the communication protocol, Rexam seamlessly integrates with customer supply chains.
With the widest choice of spray samplers, the finest spray quality and a complete range of customized decoration, Rexam Personal Care represents the natural choice for brand owners seeking to re-ignite interest in existing products or optimize excitement for the latest fragrance. “The new Rexam Vacation Sensation program is our latest way of demonstrating how we can work together to ensure the sales success of your fragrances.”
More info:
www.rexam.com