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news story

RX900e Color RFID Printer Nominated for New Innovation

RX900e is the world’s first and only on-demand colour RFID label printer and is nominated at the Label Global Industry Awards.


Primera Technology, Inc., a leading manufacturer of specialty printers, today announced that its RX900e Colour RFID Printer is nominated for the “Label Industry Award for New Innovation.” The Label Industry Global Award 2011 is taking place September 28th in Brussels, Belgium.

RX900e is the world’s first and only full-colour, on-demand label and tag printer that also has built-in RFID encoding technology. The RFID reader/encoding module is supplied by Intermec®, a global leader in RFID technology. It is compliant with EPC Global Gen 2 Class 1 and ISO 18000 –b and –c specifications.
“RX900e just received the « Coup de Cœur » award by the GRAPHITEC’XPERTS jury of the Graphitec show in Paris last June and now being nominated again is a great honor and a great affirmation of our work,” said Andreas Hoffmann, managing director of Primera Europe.
RX900e is designed for applications that need both colour and RFID, including:
• File folder tracking – medical, government, insurance and more
• Retail and apparel tags – for indicating sizes by color and anti-counterfeiting
• Data tape tracking – for indexing by colour, bar codes and RFID
• Pharmaceutical labels – for printing photos of pills and for anti-counterfeiting
• Oversized ID badges – for printing colour photos and enabling electronic access/tracking at conventions and trade shows, concerts, marathons and other events
• Wristbands – with full-colour, high-resolution photos of patients and patrons and integrated RFID for tracking, positive ID and concessions
Printer drivers are included for Windows® XP/Vista/7 along with NiceLabel® SE for Primera and a starter version of Seagull Scientific’s BarTender® label design/RFID software.
More information about the Label Industry Global Awards can be found at www.labelawards.com