Acket drukkerij kartonnage bv has won the ProCarton / ECMA Award 2011 in the ‘other non-food’ category for its Elho Aqua Care packaging. Marking a successful awards season, Acket was also nominated for the ‘other food’ category thanks to its De Ruijter Specials pack.

Aqua Care was launched as a new product in the DIY and Gardening sector in September 2010 by Elho, an important and innovative supplier in this market. From the very beginning of the packaging development, Acket was involved in the project. Other parties were Daniel Zonneveld, product manager at Elho and HCGP for the graphic design. Elho was responsible for the basic idea, Acket undertook the development of the structural design and this design was used by HCGP as a basis for creating the graphics.

The main ideas behind the carton are the maximum visibility of the product, a construction that follows the shape of the product as much as possible, enough printing space for a maximum of communication and a solid means to hang the product in the display. The competitors currently on the market do not have any packaging at all and are not suited to off-the-shelf self-service or are just contained in a plastic bag.
The project took a total of six months from briefing to market. The launch of the product was succesful, gaining a very positive response from both retailers and consumers.
More information:
www.acket.nl