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news story

Free-Standing Pouch-Up® Enhances Beverage Presentation

Now offered in the new formats of either 1.5 or 3 litres, Smurfit Kappa's Pouch-Up® keeps on attracting customers through its aesthetics, ease ofuse and convenience.


The lightweight, free-standing beverage pouch has a 100% printed surface for branding, a dispensing tap that extends the life of drinks after opening and a carbon footprint of just 20% of a traditional glass container.

As well as being ideal for the wine market, Smurfit Kappa has developed the Pouch-Up® for further applications such as cocktails and fresh fruit juices, including an award-winning cocktail pack design for Manchester Drinks.
If you haven’t seen Pouch-Up® yet, you can make acquaintance with it on the Smurfit Kappa stand (hall 11, stand B06) at the SITEVI Exhibition, from November 29 to December 1.
More info:
www.smurfitkappa.com