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Barilla receives packaging makeover

Released: 15/09/2008 15:54:39
Read 11288 times

Italy-based pasta group Barilla has launched the range of favourite products in new recyclable vacuum packaging embellished by a re-designed logo and nutritious instructions. The new eye-catching easy-to-use boxes have taken their place on the market shelves competing for customers’ attention. The packages, due to their practical structure, secure easy arrangement of boxes in the cupboards, refrigerators and on the kitchens and retail shelves. Due to the revamped boxes’ reclosable function, it becomes more hygienic and convenient to protect and store products not entirely consumed in one sitting. With ‘security button’ on the lid better ‘tamper evidence’ is achieved.

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The new vacuum packaging, apart from enhancing the freshness and enduring shelf-life of the product, addresses company’s sustainable environment-friendly goals by using less plastic materials enabling the carton boxes to be nearly fully recyclable. For the sauces, containing no chemical additives, vacuum packaging ensures long-life freshness and wholesomeness of the first opening.

Barilla, set up in 1877 as a bread and pasta shop in Parma, is now a widely recognised Italian food group and a leader in the pasta business world-wide. Barilla makes pasta sauces, has a bakery business in Italy and a crisp bread business in Scandinavia. The company has been managed for over 125 years by the family and now exports to over 100 countries. Barilla owns 27 factories and production facilities (15 are in Italy and 12 abroad) of which nine are mills, providing most of the raw materials for the production of pasta and bakeries. Barilla brands include Mulino Bianco, Pavesi, Academia Barilla, Wasa, Misko (Greece), Filiz (Turkey), Yemina and Vesta (Mexico).

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