UK-based confectioner Cadbury has finalised the reorganisation and integration process between its two Turkey-based entities: a confectionary Kent Gıda and a gum maker Intergum Gıda. The two production sites have been united under one roof at Kent’s extensive integrated operational facilities in Gebze, in the Asian side of Istanbul.
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The world’s largest confectioner entered the Turkish market in 2002 through the acquisition of 95.4 percent shares of Turkey's Kent Gıda, a prominent producer of candy, chocolate and gum. In 2007 Cadbury bought 100% of the share capital of Intergum Gıda, a chewing gum maker, consolidating its foothold in the Turkish gum market. The reorganisation and integration process between the two companies and merging of the two brands have now been completed. As a result, Intergum’s manufacturing plant was removed from its former site in Istanbul’s Bağcılar to Gebze, where Kent’s production plant is located.
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Ömer Taşçı, corporate relations deputy general manager of Cadbury Turkey, said: "This merger makes the combined Kent-Intergum a much stronger company. The two entities are very complementary and merging them provides many significant synergy opportunities. The maximisation of synergy effect continues the implementation of Cadbury's rapid growth strategy and of realising its vision. We intend to take advantage of our global marketing and sales infrastructure by broadening both the customer base and the product portfolio."
Now Cadbury is leading Turkey's candy and gum market with a 55 percent market share.