We use cookies to provide you with the best experience when using this site. By continuing to use this site, you agree that we may store and access cookies on your device. How we use cookies x

 
 


Packaging Magazine & Newsletters

Sign up for free to specialist newsletters and/or Europe's leading packaging magazine

Subscribe

Gazette

Packaging Europe's quarterly print publication

Subscribe

Contact Packaging Buyers

Talk to 47,000 European Packaging Buyers

Get Access

Packaging Suppliers Database

Instant, free access to our network of 53,000 Packaging Suppliers

Get Access

New packaging for Heineken’s Neumarkt: the 0.5 l bottle

Released: 28/05/2009 10:24:31
Read 4809 times

The Neumarkt beer, which entered Heineken Romania’s portfolio with the acquisition of Bere Mures, is available starting May 2009 in the 0.5 l returnable bottle, a company’s press release reads.

Search for suppliers of similar products in the Packaging Network.

Available up to present only in PET, the Neumarkt beer in a personalized green, modern and elegant bottle, is now aligned to the entire Neumarkt portfolio. The new packaging will be available both in HoReCa and retail channels.

"The launch of the Neumarkt beer in the 0.5 l returnable bottle is based on qualitative studies. They have revealed that clients consuming Neumarkt would like to enjoy their favourite beer outside the house too, to a terrace, with friends, where the bottle is the main packaging.

The bottle completes the Neumarkt PET beer packaging portfolio, keeping the brand’s traditional elements. The bottle’s launch marks Neumarkt’s entrance on a new segment, HoReCa, “Marius Melesteu, Marketing Director Heineken Romania said. The new packaging overall design was developed by Pichler & Gattringer, having as starting point the current label’s design.

"The company will maintain its commitment taken 11 years ago, of producing an exceptional quality beer. Launched initially as a regional beer, Neumarkt won in a very short time consumers’ appreciation at national level, due to its special taste”, added Ciprian Botea, Manufacturing Department Director within the Targu Mures brewery.

Launched in 1998, Neumarkt was the first beer brand to introduce the PET packaging in Romania; at the end of 2008 this packaging represented 44.5% of the entire beer market, according to Nielsen. Today, the Neumarkt beer is available in 0.5 l returnable bottle, 2 L 1L, 0,5 L PET.

Email to a friend

Comments(0)


Log in or register for an account to leave your comment.

Related Stories

Benders' Exhibition Success Highlights Double Wall Tren...

Benders Paper Cups has enjoyed a successful run of exhibitions in recent weeks with the leading paper cup company reporting a boost to forwa...

Huhtamaki Films Forchheim is Celebrating its 160th Anni...

More than half a million euros – about 11,000 gulden at the time – is the sum that Joseph Pfeifer Morgenstern and Moritz Frankenthal initial...

 

Win a €50 Amazon Voucher

Help Packaging Europe provide a better service...

Take our 3-Minute Survey




Packaging Europe Latest

Primoreels A/S

Skimmedevej 10 4390 Vipperød

3P snc

Strada Spinedi, 20/22 27010 Miradolo Terme (Pv)

Balaji Microtechnologies Pvt. Ltd.

D-2/20, Sector-10,DLF Faridabad Haryana-121006, INDIA

metallic elephant

Unit 3 frating hall farm church road Colchester Essex CO7 7HD

ReAgent Chemical Services

18 Aston Fields Road, Whitehouse Industrial Estate, Runcorn, Cheshire, WA7 3DL

Packaging Jobs

Find top jobs in the packaging industry on Packaging Europe Jobs

up to £27,000 + bonus + excellent benefits package

up to £40,000

up to late £40s basic (dependant on experience)

up to £45k + bonus + benefits

More packaging jobs >>

Related Suppliers

Hapa AG

Products: Inks, Printers

View
Supplier

STI Group

Products: Cartonboard/FBB, Corrugated

View
Supplier

Sonoco Alcore

Products: Cartonboard/FBB, Tubes

View
Supplier

LINPAC Packaging Limited

Products: Films and wrapping

View
Supplier

Vlachos Bros S.A.

Products: Films and wrapping

View
Supplier

Pulse Flexible Packaging Limited

Products: Films and wrapping, Printers

View
Supplier

See all suppliers >>

Packaging Europe Gazette Subscription

Packaging Europe's Gazette is a quarterly printed publication, presenting a selection of the most talked about features from our online magazine. The cost of subscription is €35 per year.

Your Name:*
Email Address:
Twitter Username:
Phone No:
Company Name:*
Address Line 1:*
Address Line 2:
City:*
Postcode:*
Country:*
  • Please send an invoice to the above address for the sum of €35 for one year’s subscription to the Packaging Europe Gazette

Electronic Subscriptions

Your Details

Email Address:*

Optional

Your Name:
Company Name:
Twitter Username:

Packaging Europe Magazine

  • Bi-monthly alert with an overview of and the latest edition of Europe’s most popular packaging publication

Specialist Newsletters

Packaging Markets

  • Food
  • Beverages
  • Cosmetics & Personal Care
  • Pharma & Medical

Industry Segments

  • Corrugated
  • Flexibles
  • Glass
  • Metal
  • Paper & Cartonboard
  • Plastics
  • Wood
  • Labelling
  • Machinery
  • Print

Topics

  • Business News
  • Products & Innovations
  • Sustainability

By clicking "subscribe", you consent for Packaging Europe to hold your details within our system. You may subscribe for free to as many newsletters as you like (including Packaging Europe magazine) and can unsubscribe at any time. Packaging Europe will not sell your data to third parties but reserves the right to occasionally send you carefully selected information on behalf of relevant suppliers.

Packaging Buyers Database

Packaging Europe’s business intelligence service offers direct access to European buyers of packaging. Serving the information needs of packaging buyers, we have built up a contact database of over 60,000 buyers who want to hear from suppliers of packaging suitable to their market segments.


Please select the products you are interested in from the sections below and when you have made your selections, click on confirm, fill out your details and one of our team will attend to your request promptly.


There are 6826 total buyers within the Beverages industry.

  • Select All
  • Alcoholic Drinks (4059)
  • Non-Alcoholic Drinks (2767)

There are 7057 total buyers within the Pharma / Medical industry.

  • Select All
  • Medical Equipment (4556)
  • Pharmaceutical (2501)

There are 15516 total buyers within the Retail industry.

  • Select All
  • Fast Food & Cafes (1986)
  • Retailers (11842)
  • Supermarkets / grocers (1688)

There are 30603 total buyers within the Food industry.

  • Select All
  • Food: Bakery (4826)
  • Food: Cheese (2881)
  • Food: Confectionary (2563)
  • Food: Dairy (2263)
  • Food: Frozen (1795)
  • Food: Fruit and Vegetables (2104)
  • Food: Honey (618)
  • Food: Loose/Dry (2712)
  • Food: Meat, Game and Fish (6109)
  • Food: Oils and Fats (1519)
  • Food: Pet Food (341)
  • Food: Preserved In Cans and Jars (1994)
  • Food: Sauces & Condiments (878)

There are 6801 total buyers within the Other Consumer Goods industry.

  • Select All
  • Cosmetics (3187)
  • Cut Flowers (372)
  • Electrical Appliances (571)
  • Home Cleaning Products (1321)
  • Soaps and Detergents (1177)
  • Tobacco Products (173)

There are 9382 total buyers within the Industrial / Building / DIY industry.

  • Select All
  • Adhesives (1772)
  • Automotive Components (2042)
  • Chemicals (2251)
  • Construction Materials (1455)
  • Paints (1862)
Your Name:
Company Name:
Your Phone:
Your Email:

Your Selections:


  • 0 Products Selected