We use cookies to provide you with the best experience when using this site. By continuing to use this site, you agree that we may store and access cookies on your device. How we use cookies x

 
 



New look Packaging Europe magazine

Subscribe

Sign Up by 31.12.2014 for discount subscription


Newsletters & Alerts

Sign up for free to specialist newsletters and the digital edition of Packaging Europe magazine

Subscribe

Packaging Europe magazine

Bi-monthly print publication

Subscribe

Contact Packaging Buyers

Talk to 47,000 European Packaging Buyers

Get Access

Packaging Suppliers Database

Instant, free access to our network of 53,000 Packaging Suppliers

Get Access





Her-Csi-Hús Kft. Animal Welfare Program seals consumer loyalty with a Cryovac® packaging solution

Released: 19/07/2010 13:23:42
Read 1527 times

Hungarian poultry processor Her-Csi-Hús Kft. faced a double-edged challenge with its latest premium-line launch. In addition to implementing ambitious animal welfare and quality criteria effectively, the Bo-Csi Happy Chicken products had to achieve vital differentiation and credibility in consumers’ eyes. A key factor in successfully meeting this challenge was the selection of Cryovac® SES – secure packaging and a powerful branding tool rolled into one.

Search for suppliers of similar products in the Packaging Network.

Food for thought
Already supplying the Hungarian market with 10 million broiler chickens per year, Her-Csi-Hús Kft. is committed to sustainability, basing its activity on uncompromising food safety, product quality and environmental protection. The Happy Chicken Animal Welfare Program stipulates standards that surpass existing European Union legislation. The program ensures high-quality vegetable-only animal feed, a spacious and light living environment for the chickens, and a growing process spanning 45 days, as opposed to the standard 35-day cycle. Selecting the ideal packaging for these goods involved finding a solution that would both protect and promote their superior quality.

Qualified for the job
Her-Csi-Hús Kft. turned to Sealed Air to obtain an optimal solution for the Happy Chicken line and has successfully integrated Cryovac® SES. As well as providing secure hermetic seals, preventing leakage and eliminating cross-contamination, the stretch-shrink-film offers abuse-resistance, neat appearance, excellent hygiene and 360° printability for maximum communication - a crucial branding tool. This has enabled quality printing of information on the Animal Welfare Program and on the premium products’ nutritional value, both key factors in positively influencing the consumer’s buying decision. Norbert Dupsi, Sales and Marketing Manager of Her-Csi-Hús Kft., comments, “Cryovac® SES packaging has allowed us to differentiate our products on the market and we are so pleased with the results that we’re thinking about implementing this packaging for other products in our range.” István Oláh, Administrative Manager, adds, “The high quality of printing that SES offers enhances the opportunities we have to communicate on the Animal Welfare Program.”

Cryovac® SES in action
The Cryovac® SES thin stretch-shrink film provides attractive, skin-tight presentation throughout distribution. It affords overwrapped formats with excellent optics for tailor-made branding and a store-wrapped look. The film can be combined with various sizes and designs of low-profile trays, made from polystyrene, cardboard or rigid materials, including self-absorbent solutions for drip retention. Suited to FFS (Form Fill Seal) machines with pre-stretch capabilities and shrink tunnels, the packaging requires minimal changes to accommodate different tray shapes and sizes. The Bo-Csi products packed in Cryovac SES® received the Foodapest (International Food, Drink, Food Processing and Hospitality Trade Fair) award in February 2010 and were nominated for the SIAL d’Or 2010. This innovative Sealed Air packaging solution is also a candidate for the prestigious Hungarian national award, Hungaropack.

Her-Csi-Hús Kft at a glance
Located in Hernád, near Budapest, Her-Csi-Hús Kft. has a tradition of poultry processing spanning almost two decades. Today the company employs 330 people in two plants and has a 10 per cent share of the Hungarian broiler chicken market. Enjoying an annual growth rate of 30% in its sales during recent years, the company had a turnover of HUF 8 billion in 2009. The home market absorbs 70% of its production volume, with the remaining 30% being exported, primarily to Italy, Switzerland and Germany. Its premium-line chicken products, including Happy Chicken, are marketed under the Bo-Csi brand. Her-Csi-Hús Kft. continually invests in food technology, environmental protection and new manufacturing facilities to build foundations for a strong and sustainable future.

More info:
www.hercsihus.hu

Email to a friend

Comments(0)


Log in or register for an account to leave your comment.


Related Stories

FFP Choose Systech’s Oxygen Permeation Analyser for Tes...

FFP Packaging Solutions specialise in high quality printed and plain flexible packaging, heat seal lidding films and films for high temperat...

Manjushree Technopack Wins Four Awards

Manjushree Technopack Ltd, South East Asia’s largest PET and Preform manufacturer has won four India Star Awards for the year 2013-14.

 

Win a €50 Amazon Voucher

Help Packaging Europe provide a better service...

Take our 3-Minute Survey




Packaging Europe Latest

GEA Food Solutions Weert B.V.

GEA Food Solutions Weert B.V. P.O. Box 296, 6000 AG, Weert De Fuus 8, 6006 RV, Weert Netherlands

GEA Food Solutions Germany GmbH

GEA Food Solutions Germany GmbH - Branch Wallau Postfach 2149 D-35208 Biedenkopf-Wallau Im Ruttert 1 D-35216 Biedenkopf-Wallau Germany Im Ruttert

Shanghai Linyu Trading Co., Ltd

China, Shanghai, Zhangyang Road 601, 7/F, 7007

Poligal

Pere II de Montcada 1 08034 Barcelona Spain

Primoreels A/S

Skimmedevej 10 4390 Vipperød

Packaging Jobs

Find top jobs in the packaging industry on Packaging Europe Jobs

up to £27,000 + bonus + excellent benefits package

up to £40,000

up to late £40s basic (dependant on experience)

up to £45k + bonus + benefits

More packaging jobs >>

Related Suppliers

Robatech AG

Products: Converting

View
Supplier

Tecno Converting 2000

Products: Converting, Printers

View
Supplier

Energy Sciences Inc.

Products: Inks, Printers

View
Supplier

Flexomaid

Products: Printers

View
Supplier

Euromac

Products: Converting

View
Supplier

Hapa AG

Products: Inks, Printers

View
Supplier

STI Group

Products: Cartonboard/FBB, Corrugated

View
Supplier

Sonoco Alcore

Products: Cartonboard/FBB, Tubes

View
Supplier

See all suppliers >>

Packaging Europe Magazine Subscription

Packaging Europe's Bi-monthly print publication, presenting a selection of the most talked about features from our online magazine. The cost of subscription is €120 for six editions; €99 if you subscribe before 31/12/2014.

Your Name:*
Email Address:
Twitter Username:
Phone No:
Company Name:*
Address Line 1:*
Address Line 2:
City:*
Postcode:*
Country:*
  • Please send an invoice to the above address for the sum of €120 for six editions of the Packaging Europe Bi-monthly print publication; €99 if you subscribe before 31/12/2014.

Electronic Subscriptions

Your Details

Email Address:*

Optional

Your Name:
Company Name:
Twitter Username:

Packaging Europe Magazine

  • Bi-monthly alert with an overview of and link to the latest digital edition of Europe’s most popular packaging publication

Specialist Newsletters

Packaging Markets

  • Food
  • Beverages
  • Cosmetics & Personal Care
  • Pharma & Medical

Industry Segments

  • Corrugated
  • Flexibles
  • Glass
  • Metal
  • Paper & Cartonboard
  • Plastics
  • Wood
  • Labelling
  • Machinery
  • Print

Topics

  • Business News
  • Products & Innovations
  • Sustainability

By clicking "subscribe", you consent for Packaging Europe to hold your details within our system. You may subscribe for free to as many newsletters as you like (including Packaging Europe magazine) and can unsubscribe at any time. Packaging Europe will not sell your data to third parties but reserves the right to occasionally send you carefully selected information on behalf of relevant suppliers.

Packaging Buyers Database

Packaging Europe’s business intelligence service offers direct access to European buyers of packaging. Serving the information needs of packaging buyers, we have built up a contact database of over 60,000 buyers who want to hear from suppliers of packaging suitable to their market segments.


Please select the products you are interested in from the sections below and when you have made your selections, click on confirm, fill out your details and one of our team will attend to your request promptly.


There are 6826 total buyers within the Beverages industry.

  • Select All
  • Alcoholic Drinks (4059)
  • Non-Alcoholic Drinks (2767)

There are 7057 total buyers within the Pharma / Medical industry.

  • Select All
  • Medical Equipment (4556)
  • Pharmaceutical (2501)

There are 15516 total buyers within the Retail industry.

  • Select All
  • Fast Food & Cafes (1986)
  • Retailers (11842)
  • Supermarkets / grocers (1688)

There are 30603 total buyers within the Food industry.

  • Select All
  • Food: Bakery (4826)
  • Food: Cheese (2881)
  • Food: Confectionary (2563)
  • Food: Dairy (2263)
  • Food: Frozen (1795)
  • Food: Fruit and Vegetables (2104)
  • Food: Honey (618)
  • Food: Loose/Dry (2712)
  • Food: Meat, Game and Fish (6109)
  • Food: Oils and Fats (1519)
  • Food: Pet Food (341)
  • Food: Preserved In Cans and Jars (1994)
  • Food: Sauces & Condiments (878)

There are 6801 total buyers within the Other Consumer Goods industry.

  • Select All
  • Cosmetics (3187)
  • Cut Flowers (372)
  • Electrical Appliances (571)
  • Home Cleaning Products (1321)
  • Soaps and Detergents (1177)
  • Tobacco Products (173)

There are 9382 total buyers within the Industrial / Building / DIY industry.

  • Select All
  • Adhesives (1772)
  • Automotive Components (2042)
  • Chemicals (2251)
  • Construction Materials (1455)
  • Paints (1862)
Your Name:
Company Name:
Your Phone:
Your Email:

Your Selections:


  • 0 Products Selected