Thursday 23 and Friday, 24 June, 2011, the Carrousel du Louvre will host the second edition of MakeUp in Paris, the first professional event exclusively dedicated to the make up universe.
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«It is in Paris one of the latest, most modern and most functional exhibition area and personally, I consider it as the most beautiful! It is very well served by public transports, it is located in the golden Triangle of Paris which represents two major advantages for exhibitors and visitors. It is a place steeped in history where hopefully in turn, make-up will write its own», says Sandra Maguarian, MakeUp in Paris Show Manager.
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The Carrousel du Louvre choice has its explanation in the need of a larger space to meet the requirements of new exhibitors on one side and the spacesʼ increase from the past exhibitors on the other side, while keeping in mind the desire of make-up professionals to come together in a friendly and human-scale atmosphere.
The flexibility offered by the Carrousel du Louvre gives the advantage of securing future dates for MakeUp in Paris beyond 2011. Almost 95% of exhibitors have reregistered. Such an early renewal rate is an increasingly rare phenomenon noticed by trade show organizers. Companies' registrations put aside, it is to be noted that 20% of them do it by doubling their exhibition space.
As for new comers, the majority of them were companies who had strategically wanted to visit the first edition of MakeUp in Paris to make up their mind.
The Carrousel du Louvre offers the possibility to organize animations, one of the originality of MakeUp in Paris, in better conditions, sometimes on a larger scale to allow maximum participation and visibility.