AlpVision increases its presence in North America, exhibiting at Interphex 2011, New York, March 29-31, 2011 and speaking at the 3rd Pharma Packaging and Labeling USA 2011, April12 - 13 in Washington D.C.
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Following Debiopharm’s decision to rely on AlpVision anti-counterfeiting solutions to protect their products against counterfeits, which was reported in our Jan 17th 2011 newsletter, two other main pharmaceutical producers of branded medicines have signed licenses for roll-out of AlpVision’s covert digital solutions for product authentication. The worldwide deployment will take place in the course of 2011.
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This confirms AlpVision as a leading provider of the pharmaceutical industry, helping branded product manufacturers to combat counterfeiting and to uncover market diversion and other frauds.