Eye-catching packaging for the Beyoncé ‘Pulse perfume collection has won the International Hologram Manufacturers Association’s (IHMA) award for the exceptional use of a hologram or holographic material for decorative and promotional purposes.
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Hazen Paper Company, Curtis Packaging and Coty Inc, USA, picked up the ‘Best Applied Decorative Product’ award for a holographic-based solution which seamlessly wraps all the panels of the box to create a 3D burst effect focused on the product name.
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The hologram is partly over-printed in a radiant purple so that shafts of silver holographic light radiate from Beyoncé Pulse.
The packaging comes in eight different sizes and in a windowed boxed set which features the un-printed hologram on the back internal wall of the pack to highlight the products in front of it.
The award was presented at Holopack•Holo-print®, The Holography Conference, in Las Vegas, Nevada in November.
The Holography Awards recognise outstanding industry achievement and are presented to organisations who have introduced the most innovative or commercially viable hologram product or technique over the year.
Organised by the IHMA, the 19th annual Excellence in Holography Awards - sponsored by industry newsletter Holography News® - was attended by delegates from the worldwide holography community attending the conference.
Entries were judged by the IHMA Board, which comprises representatives from member companies.
Presenting the awards, IHMA chairman Adam Scheer, speaking on behalf of the Board, said: “The awards celebrate the very best in holographic achievement and the many remarkable innovations the industry introduces each year.
“The winners’ work reflects the creativity, design excellence and quality which were the hallmarks of this year’s crop of entries, reflecting how holography continues to push forward the holographic boundaries technically and commercially.”