Guthy-Renker, one of the largest and most respected direct sales companies in the world, has again selected a Mega Airless neutral and airless dispensing solution, this time for its Meaningful Beauty® Cindy Crawford Crème Serum.
This latest assignment, which uses Mega Airless Micro pumps (15ml and 30ml), builds upon the Mega – Guthy-Renker relationship. Further, it underscores industry-wide acceleration in usage of “premium-style” true airless packaging in the mass, masstige and prestige categories.
As with the entire Mega Airless line, the Micro series offers sleek and sculpted high-performance. These are precision, German-engineered dispensers that provide the end-user with optimal functionality, ergonomics and eye-appeal. Every piece is vacuum-tested inline and delivers precision dosing, quick-priming and 360-degree operation – with no drips, clogs, drying or product contamination. Mega’s all-plastic design, with no metal in contact with the bulk, results in complete neutrality for today’s formulations.
Further, customers benefit from an easy-to-fill design, with a wide container opening that permits the filling head to dive deep and ensure a smooth and effective fill, according to Harry Blacklock, National Sales and Marketing Director, Mega Airless.
In addition, Mega Airless’ mix-and-match product family allows customers to customize their dispensing solutions and deliver superior return on investment.
“We deliver performance, precision and protection in our innovative airless packaging solutions, which build brands and help sell products,” said Blacklock. “Our 25 years of airless experience and 30 patents represent value and performance for our customers -- and a quality end-user experience for consumers. In addition, our R&D capabilities, state-of-the-art production sites -- and global assistance and operational systems -- help ensure customer success of our clients.”
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Mega Airless handled all decoration for the product, including custom purple vacuum metalized pump and overcap, with two-pass silk-screening, Blacklock added.
Guthy-Renker, with distribution in 61 countries, has developed dozens of well-loved, high quality and innovative products in the beauty, skincare and wellness categories, since its founding in 1988. The new Meaningful Beauty® product is a popularly-priced Guthy-Renker formulation that includes an “advanced antioxidant complex” created to fight aging. This, according to Blacklock, is an increasingly important consumer product direction, given worldwide population aging and holds much promise for true airless solutions such as those crafted by Mega Airless.
More info:
www.mega-airless.com