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London hosts 2012 global beverage congress

To coincide with this year’s Olympics, the 2012 InnoBev Global Beverages Congress will take place from 19th to 21st March in central London, next to the Tower of London and Tower Bridge.

Conference sessions include market and social leadership with Britvic and Coca-Cola, manufacturing and market perspectives from San Benedetto, Eckes-Granini, Rabobank and Closure Systems International,  then supplier innovations presented by Aptar and Beneo. There will be a range of views on health and sustainability from Unilever, Coca-Cola, Closed Loop Recycling and Dragon Rouge, with  Ajegroup, Parle Agro and Europanel offering insights into a range of key regional markets.

The programme will also look at marketing for tomorrow’s consumer with World Federation of Advertisers, Edelman and Healthy Brand Builders. There will be a range of innovation case studies from Sinebrychoff, Narang, BeBevCo and Pure Product, followed by insight workshops from Blue Marlin and Zenith International.

Other highlights include viewing the Olympics site while visiting  Britvic and Closed Loop Recycling plus the Beverage Innovation Functional Drinks Awards Gala Dinner.  For further details on entering the awards, please visit www.foodbevawards.com

Organised by Zenith International, the event is sponsored by industry suppliers Aptar, Beneo, Bericap, Closure Systems International, ColorMatrix and Tate & Lyle.  Full programme details plus online booking are available at www.zenithinternational.com/events.  Discounted rates are available on all bookings received by 20th February.

“Our theme of ‘Quicker, smarter, healthier’ draws from the Olympics motto, aiming to help develop the beverage sector through  determination, athleticism and imagination to ensure continued growth and success for the future”, commented Zenith International Chairman Richard Hall.

“Now in its 8th year, the InnoBev Congress has evolved in to a highly effective forum for the global beverage industry to discuss key challenges and opportunities. We simply had to bring the event to Britain during this Olympics year.”

More info:
www.zenithinternational.com