HP has announced that it will be transforming its stand at PackTech 2012 (NEC, Birmingham, 29 February - 1 March, stand G19) into a 'Digital Supermarket' showcasing hundreds of consumer items with digitally printed labels and packaging.
The HP Indigo 'Digital Supermarket' will feature a range of products that show how brands can utilise the creative opportunities and production benefits of HP Indigo digital printing to produce innovative packaging solutions.
"The products that will be on display are inspiring examples of how HP Indigo customers can help brands produce packaging that grabs the consumer's attention, not only due its vibrant print quality but with its creative marketing features too," said Julia Cole, UK & Ireland marketing manager, HP Indigo. "For example, the HP Digital Supermarket will include items that have been personalised with consumers' images and messages, uploaded via brand websites, printed with HP Indigo presses and delivered to the consumer - a powerful and effective marketing strategy made possible and affordable by HP Indigo technology."
Examples of personalisation and other cutting-edge digital printing techniques on display in the 'Digital Supermarket' demonstrate how HP Indigo is enabling a new and dynamic relationship between its customers and major brands with cutting-edge HP digital technology, efficient supply chains and affordable, profitable, cost models. In addition, personalisation, coding and marking and short-run production are all benefits of HP digital printing that can be leveraged to add value and meet today's marketing trends.
The 'Digital Supermarket' shelves will be filled with wine bottles, health and beauty, pharmaceutical and other typical household products printed by HP customers on the HP Indigo WS6600, WS4600 and WS6000 Digital Presses. These HP Indigo presses offer label converters a powerful combination of productivity, versatility and flexibility. For example, the exclusive HP Indigo White Ink option allows customers to print on a larger variety of specialised substrates, such as transparent, metallic and coloured media, enabling label converters to deliver a wider range of unique applications.
In addition, HP Indigo digital printing technology enables label converters to print short runs cost-effectively, enabling them to meet growing demand for smaller, more frequent orders driven by a need for businesses to reduce inventory costs.
Find out more about HP Indigo technology at the Packtech and Print Innovations Learnshop:
1st March, 12:45 - 13:15 – Steve Lakin, sales specialist, HP Indigo, and Stuart Kellock, managing director, Label Apeel, discuss ‘Innovation in digital print’.
More info:
www.hp.com