Stina is a brand of wine from the Adriatic island of Brac, made from authentic wine sorts – posip, plavac mali and opol. Research of the island brought the branding agency Brandoctor to the conclusion that Brac is unique and known for its white stone and artists. Brac is the birthplace of many famous Croatian poets, novelists, sculptors or painters.
The stone is the source of inspiration because of its beauty, but also the symbol of hardship when it comes to wine growing. Therefore, the name Stina meaning stone was chosen because it is one of the symbols of the island.
Brandoctor created a way of connecting the two unique elements, the white stone and the artists, into one story. The Stina label, designed by the agency Bruketa&Zinic OM, represents a block of stone inviting the sculptor to sculpt, it is an empty canvas inviting the painter to paint, it is a piece of paper inviting the poet, writer or musician to write a poem, a story or compose music.
A video of the project:
http://vimeo.com/35748464