The 5th PACK & GIFT show for event packaging and gifts closed its doors on the 14th of June after a record breaking show. This year's show had 13% more exhibitors, with 225 specialists present, and attracted a record of 3252 visitors representing an increase of 10% over 2011.
Search for suppliers of similar products in the
Today, all advertisers propose limited editions and special offers to affirm their identity, forge links with the consumer, and of course boost shop sales. PACK & GIFT has been able to respond to this trend for several reasons.
Email to a friend
True source of inspiration and discussion
First, an extensive exhibitor offer composed of specialists covering all specialities: event design, packaging, packages, POS, bags, CRM solutions... 225 companies, i.e. an increase of 13% over 2011, offered their products and innovations. 74 companies, i.e. a third of exhibitors were first time exhibitors at the show thus expanding the offer and inspiring advertisers.
The conference programme also enriched visitor thinking and understanding of the special and complex world of event series.
Just a few of the debates that attracted considerable interest from the public were “storytelling” proposed by Sebastien Durand, “trends, colours, and materials that will sell in 2013”, proposed by Thema Design, and “Techniques to create an innovative event packaging that follows changes in consumer codes” by Dominique Weizmann.
Another source of inspiration was the Pack & Green area and prize that highlighted and rewarded exhibitor innovations for reducing their environmental impact. In addition to the winner of the Pack & Green 2012, Wildcat Packaging for its "Helmet Box" developed for Quicksilver, visitors were able to discover many novelties such as applications that generate savings for the planet and help companies to stand out against the competition.
A working and exchange tool for advertisers
Finally, the show’s promises did not disappoint brand-names which visited the PACK & GIFT in droves: 3252 visitors, i.e. an increase of 10% against the 2011 show. Exhibitors hailed the decision-making, general management, marketing and communication, purchasing, design, and Chief Marketing Manager profiles of these visitors. Undoubtedly, this unique concept meets an expectation of brands in all sectors and all levels of the range. The calibre of visitors and contacts made is our greatest reward.
In just five years, PACK & GIFT has strengthened its position as a unique concept show in the booming segment of the event pack and gifts and has become the leading place for a comprehensive view of this market and emerging trends. PACK & GIFT has succeeded in its aim of bringing together stakeholders and becoming a place of creativity, intelligence, and trends.
Promotional gift and customer loyalty specialists have already given brand-names a date for the next PACK & GIFT show at the Porte de Versailles on the 12 and 13 June,2013.