Russian paint manufacturer Lakra used to package its high-grade finishing paint in metal buckets. Thanks to the photo quality of IML, this paint company was able to switch to plastic buckets made by packaging manufacturer Mir Upakovki without compromising the metallic look of the original packaging.
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Printing Company Verstraete developed metallic IML labels for Lakra that perfectly reflected the brand’s image. These labels are partly metallic, allowing us to manufacture them within normal parameters.
Metallic IML has become a crucial way for Lakra to differentiate itself, since the image quality of the packaging has a clear influence on the consumer’s decision.
More info:
www.miru.ru
www.verstraete.be
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