GreenBottle Ltd, Britain’s planet friendly packaging company, has been shortlisted for one of the world’s most prestigious environmental awards and won a sustainability prize.
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The St Helens-based company, which has developed the world’s first paper milk and wine bottles, has been nominated for Most Sustainable Small Business in the International Green Awards - the leading platform for sustainability intelligence, leadership and innovation.
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The shortlisting follows GreenBottle winning another prestigious international sustainability award in France last month.
GreenBottle won best small innovative company in the Rethink Awards held at the International Conference for Sustainable Development, held in Evian.
It was judged by a panel of environmental experts to have developed one of the best new ways to respond to global warming and depletion of natural resources.
The Rethink Awards recognize small companies who are developing new and viable socio-economic and environmental initiatives to lead the way for stimulating sustainable development.
GreenBottle is a bottle made out of paper (and a little bit of plastic.) It’s recyclable and the paper outer is 100% compostable.
The concept was born when inventor Martin Myerscough heard a landfill manager proclaim milk bottles to be enemy number one. An estimated 15 million plastic bottles are used in the UK every day. Whilst recycling rates are increasing they are still a long way from 100%, and even when plastic is recycled once or twice, eventually much of it will end up in a form that cannot be recycled and will find its way to landfill where it persists for hundreds of years.
GreenBottle developed revolutionary pulp moulding technology which is truly innovative, totally proprietary and environmentally superior to existing packaging. The cartons and bottles, which can be manufactured at industrial scale, will be cost competitive with incumbent forms of packaging.
GreenBottle initially launched the paper milk bottle in Asda stores in the South West of England. But the technology’s flexible application means it can be used across a wide range of liquid products including juice, wine, personal care and engine lubricants.
It is already attracting worldwide interest in the drinks and detergents industries and GreenBottle expects to begin moving into these categories, including those in overseas markets.
GreenBottle’s Chairman Paul Bateman said: “We’re absolutely thrilled to win such a prestigious sustainability award against such stiff competition and also be nominated for the International Green Awards.
“We like to think the GreenBottle is not only a great idea but a sound economical alternative to traditional packaging solutions that are more harmful to the environment.”
GreenBottle will discover if it has won Most Sustainable Small Business on November 20 2012 at The International Green Awards ceremony at London’s Battersea Power Station.