International Beverage USA has recently launched a new super-premium rum brand in a stunning bottle manufactured by Allied Glass.
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The opulent gilded container, which was created in Allied’s modern product development facility using advanced design and production techniques, exemplifies the luxurious qualities of the Phraya Rum brand and creates phenomenal on-shelf presence. With a heavy base, broad shoulders and a tall elegant neck, the design creates a proud and exceptionally beautiful bottle.
Developed in order to redefine luxury for a new generation of rum drinkers, Phraya is unique. It is one of the finest rums in the world and the only super-premium luxury rum from Asia. It is distilled, matured, blended and bottled in the ancient Kingdom of Thailand, where according to ancient Asian philosophy, the world and our existence within it, is governed by four elements, fire, earth, air and water. Phraya is made using a time- honoured process that obeys these natural laws and their influence is reflected in the very distinctive design upon every bottle.
Philip Morris, Allied’s Sales and Marketing Director, says:
“This is a very exciting piece of packaging which was achieved by combining individuality with advanced technical expertise. Here at Allied Glass we are delighted to have worked with International Beverage USA, our range of facilities and services being ideally suited to companies looking to produce high quality packaging aimed at the premium spirits sector.”