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Orkla Signs Exclusive Licensing Agreement With LiquiGlide

Released: 30/06/2015 13:01:00
Read 1257 times

LiquiGlide Inc. has announced a licensing agreement with Orkla ASA, giving the branded consumer goods company rights to use LiquiGlide’s slippery coating for mayonnaise products in the Nordics, Germany, Benelux and the Baltics.

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LiquiGlide’s slippery coating enables products to easily slide from packaging, eliminating food waste and providing a better consumer experience. The customised coating for Orkla’s mayonnaise products is made entirely from natural ingredients.
 
“We chose to work with Orkla because they are an innovative and leading consumer goods company in the Nordics and the Baltics. Our exclusive agreement affirms that LiquiGlide’s coatings create substantial value for consumers by enabling them to get every last drop,” said LiquiGlide CEO and Co-Founder, Dave Smith. “At LiquiGlide, we’re changing the way liquids move.”
 
LiquiGlide is a permanently wet, slippery coating that enables viscous products to slide easily. The ingredients for each custom coating are selected from hundreds of materials based on the specific needs of the applications, and each coating can be made entirely from food, meeting all safety standards.

More info:
www.liquiglide.com

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Other LiquiGlide, Inc Stories

LiquiGlide Develops Groundbreaking Coating Technology

A cutting-edge development in coating technology is on course to revolutionise the packaging industry. LiquiGlide Inc, founded in late 2012,...

LiquiGlide Lays Legal Groundwork for Global Commercialization

LiquiGlide Inc. today announced it has initiated international patent filings to protect the intellectual property (IP) of its liquid-impregnated surface technology. Protecting LiquiGlide’s unique IP globally is a top priority as the company looks to swiftly commercialize internationally. The international patent filing is directly related to United States Patent 8,574,704 – granted to the Massachusetts Institute of Technology (MIT) by the U.S. Patent Office. MIT currently holds two patents for the slippery coating technology with more than a dozen pending, and LiquiGlide, Inc. is the sole commercial entity with exclusive licensing rights.

LiquiGlide Survey Reveals Just How Much Consumers Hate Waste

LiquiGlide Inc. today announced survey results that clearly demonstrate consumers’ intense dislike of product waste and the extreme measures many of them take to get the last few drops of everything from food items like peanut butter and mayo to health and beauty items like toothpaste and body lotion, including picking through garbage and even physically injuring themselves. Consumers hate waste so much they are even willing to switch brands for ones with packaging that allows them to easily get their products out.

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LiquiGlide, Inc

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