Customers in France who love tasty traditional products can now enjoy authentic crème fraîche from Normandy packed in tubs developed in collaboration with RPC Bebo Bouxwiller.
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For more than 100 years, the Graindorge family has been turning tasty milk from Normandy into cheese and a range of dairy products. Today, the Graindorge company is the market leader in Pont-l’Evêque and Livarot cheeses.
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RPC Bebo Bouxwiller is producing a 750g tub and lid for Graindorge’s traditional premium crème fraiche, which is sold at cheese counters in large retailers.
The thermoformed polypropylene tub has been specifically designed for dairy applications. It combines lightweight and safe handling with tight-fitting lids to maintain the freshness of the products after opening. For added consumer convenience, a tab on the lid assists easy opening.
In particular, the tubs for Graindorge feature attractive and eye-catching illustrations, produced by eight colour printing, to highlight the quality, authenticity and tradition of the crème fraiche. RPC Bebo’s expertise in decoration techniques was critical to achieving the required impact on-shelf.