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Crown Expands Périgueux Facility to Support Growing Corned Beef Market

Released: 01/02/2017 13:41:00
Read 1051 times

Production of corned beef cans has increased from over 10 million units in 2013 to almost 25 million units in 2016. With this trajectory expected to continue, CROWN Food Europe, a business unit of Crown Holdings, Inc., has added a manufacturing line in its Périgueux, France plant to help meet demand from consumers in Europe and around the world. The line, which became operational in December 2016, has the capacity to produce 50 million 7oz and 12oz cans per year.

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Corned beef remains a staple in the diets of consumers in many countries around the world. The tapered trapezoid shape of the corned beef can, which was introduced in 1875 and considered ahead of its time, is unmistakable and has become synonymous with the product. The package’s traditional ‘tongue’ opening and vintage styling continue to be a novelty for consumers and still help the package stand out on today’s retail store shelves.

However, the shaping and forming process required to give the tin its distinctive appearance dates back to the 19th century, making it increasingly difficult for corned beef manufacturers to keep up with current market demand. Crown’s new line in Périgueux has been designed to bridge this gap and use a completely new forming process to shape the welded can and form the tongue, making it far easier to open.

“Global meat consumption is projected to increase by more than four percent per person over the next ten years thanks to more prosperous economies and expanding populations,” commented Olivier Aubry, Business Development & Marketing Director at CROWN Food Europe. “Our new line in Périgueux will add considerable value for our customers.” 

French processor COVI, which produces approximately 20 million cans of corned beef each year, welcomes the new line, as the iconic food cans are the preferred packaging format for corned beef thanks to metal’s wide-ranging performance benefits and product protection capabilities. “This new production capacity will enable us to meet current levels of demand and to capitalize on the many growth opportunities in this sector, in Europe as well as in developing regions such as the Middle East and Africa,” commented Patrice Bourigault, Managing Director of COVI.

In addition, the format’s sustainability credentials are unrivalled. Metal is 100% recyclable and infinitely recyclable, meaning it can be used again and again to form new packaging without loss of quality.
 
For more information, visit www.crowncork.com

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