When luxury desserts maker, GU Puds, were looking for innovative packaging for their new ‘Food to Go’ range they naturally turned to Robinson. GU wanted a custom, eye-catching design that would work within existing production facilities.
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Presenting the premium desserts brand at the front and centre of shops in the meal deal marketplace, the design team at Robinson Packaging were focused on showcasing the brand values in the design of the pot and lid. The subtle curves of the pot elude to the premium nature of the product whilst the lid houses a functional spoon that breaks out. The user-friendly spoon draws it’s outlines from the Gu Logo and is designed so users no longer struggle with a bendy or uncomfortable spoon.
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GU have now launched the range of on-the-go luxury desserts into various supermarkets and retailers. Flavours include salted caramel, chocolate ganache, velvety blackcurrant and passion fruit posset.