We use cookies to provide you with the best experience when using this site. By continuing to use this site, you agree that we may store and access cookies on your device. How we use cookies x

 
 


Newsletters & Alerts

Sign up for free to specialist newsletters and the digital edition of Packaging Europe magazine

Subscribe

Packaging Europe magazine

Bi-monthly print publication

Subscribe

Contact Packaging Buyers

Talk to 47,000 European Packaging Buyers

Get Access

Packaging Suppliers Database

Instant, free access to our network of 53,000 Packaging Suppliers

Get Access






Share a Coke Campaign Returns with Holiday Twist

Released: 21/04/2017 09:49:00
Read 668 times

Coca-Cola European Partners is bringing back its award-winning Share A Coke campaign but with a summer twist. Launching this May, the iconic logo on bottles of Coca-Cola, Coca-Cola Zero Sugar and Diet Coke will be replaced by the names of the world’s top holiday destinations.

Search for suppliers of similar products in the Packaging Network.


From famous cities to exotic beaches, the limited-edition packs are designed to remind consumers of the refreshment and great taste that only an ice-cold Coke can bring on a hot summer day. And those purchasing a destination-themed Coke could also win an unforgettable vacation to a dream holiday hotspot.  With destinations including Hawaii, Bali, Ibiza and Miami, consumers can take part in the promotion by entering a unique code found on pack at coke.co.uk/summer. Winners will win a dream holiday for four to the destination of their choice and there will be a winner drawn every day during an eight week period from 10 May until 9 July.

The on-pack promotion and iconic packaging design will be supported by a significant marketing campaign that includes TVC, digital OOH, social media, PR and influencer campaign.

The new summer TV commercial called Pool Boy sees Coca-Cola build on its legacy of uplifting adverts, with a family who are all equally impressed by the handsome pool boy. In the humorous ad, they all race to serve him an ice-cold glass bottle of Coca-Cola on a hot summer day but they’re beaten by one surprising family member. The ad launches at scale on TV, in cinema and online from the 19 May. It’s already one of the brand’s most popular TVC’s to date, achieving over 3.5m views on Youtube in just three weeks.

Coca-Cola will also undertake its biggest UK sampling activation ever, giving away 11 million 150ml samples of Coca-Cola Zero Sugar in cities and festivals throughout the UK.

The summer campaign continues under the broader creative umbrella of ‘Taste the Feeling’ which was launched last year and brings to life the idea that drinking any Coca-Cola is a simple pleasure that makes everyday moments more special. People can join in the conversation by sharing their Coca-Cola summer experiences to #TasteTheFeeling.

Simon Harrison, Operational Marketing Director at Coca-Cola European Partners, GB said: “Share A Coke was a global phenomenon which took product personalisation to the next level. The 2014 campaign earned a number of awards and mass-scale engagement with our customers online and in-store.  This year, we are building on its success by reminding people in GB why Coke makes summer more special; while giving them the opportunity to share a Coke with loved ones in some of the most desirable locations across the world. To support the iconic packs, we will be investing £10m in marketing which includes our biggest sampling drive yet, an extensive digital campaign, a new TV creative, outdoor and PR.”

The campaign will feature across a number of countries in Europe and will kick off in GB in May.

Email to a friend

Comments(0)


Log in or register for an account to leave your comment.


Related Stories

Linpac Awarded EcoSense Certificate

Fresh food packaging manufacturer, LINPAC, has been awarded the EcoSense accreditation for its pioneering use and recycling of multi-layer p...

First European Congress on Coffee Capsules

Next month the German Coffee Association hosting a groundbreaking European conference which, for the first time, comprehensively covers the ...

 

Win a €50 Amazon Voucher

Help Packaging Europe provide a better service...

Take our 3-Minute Survey




Packaging Europe Latest

Folplast2

Skarszewy 83-250 . st. drogowców 17

Quality Minerals Public Co., Ltd.

9/13-17 Yarnphaholyothin Rd., Jatujak, Jatujak Bangkok 10900 Thailand

Oneworld Packaging SL

Carretera Segovia, Km 19,6, 41762 Aldeamayor de San Martín, Valladolid

SANCAK Etiket

Minareliçavus Mahallesi, N. 208. Sk. No:4, 16140 Nilüfer/Bursa

Wains of Turnbridge Wells

Wains is a family business founded in 1963, supplying an extensive range of glass and plastic containers for a range of purposes, from food packaging to cosmetic and pharmaceutical products. We have the expertise to match our customers' requirements to the best packaging solutions for them and can provide orders in a range of quantities - from small orders through to bulk, trade requirements.

Packaging Jobs

Find top jobs in the packaging industry on Packaging Europe Jobs

£43,000 + bonus up to 25%, private healthcare, pension

£30,000 - £38,000 (DoE) + benefits

£30,000 - £35,000 + private healthcare, private pension, fle

€75,000 - €95,0000 basic (dependant on candidate/ experienc

More packaging jobs >>

Related Suppliers

Vinsak

Products: Converting, Labelling and Coding, Materials Handling

View
Supplier

ProAmpac

Products: Films and wrapping

View
Supplier

Sick AG

Products: Materials Handling

View
Supplier

EyeC GmbH

Products: Labelling and Coding, Printers, Services

View
Supplier

D.R. Joseph, Inc

Products: Films & Wrapping

View
Supplier

See all suppliers >>

Packaging Europe Magazine Subscription

Packaging Europe's Bi-monthly print publication, presenting a selection of the most talked about features from our online magazine. The cost of subscription is €120 for six editions.

Your Name:*
Email Address:
Twitter Username:
Phone No:
Company Name:*
Address Line 1:*
Address Line 2:
City:*
Postcode:*
Country:*
  • Please send an invoice to the above address for the sum of €120 for six editions of the Packaging Europe Bi-monthly print publication.

Electronic Subscriptions

Your Details

Email Address:*

Optional

Your Name:
Company Name:
Twitter Username:

Packaging Europe Magazine

  • Bi-monthly alert with an overview of and link to the latest digital edition of Europe’s most popular packaging publication

Specialist Newsletters

Packaging Markets

  • Food
  • Beverages
  • Cosmetics & Personal Care
  • Pharma & Medical

Industry Segments

  • Corrugated
  • Flexibles
  • Glass
  • Metal
  • Paper & Cartonboard
  • Plastics
  • Wood
  • Labelling
  • Machinery
  • Print

Topics

  • Business News
  • Products & Innovations
  • Sustainability

By clicking "subscribe", you consent for Packaging Europe to hold your details within our system. You may subscribe for free to as many newsletters as you like (including Packaging Europe magazine) and can unsubscribe at any time. Packaging Europe will not sell your data to third parties but reserves the right to occasionally send you carefully selected information on behalf of relevant suppliers.

Packaging Buyers Database

Packaging Europe’s business intelligence service offers direct access to European buyers of packaging. Serving the information needs of packaging buyers, we have built up a contact database of over 60,000 buyers who want to hear from suppliers of packaging suitable to their market segments.


Please select the products you are interested in from the sections below and when you have made your selections, click on confirm, fill out your details and one of our team will attend to your request promptly.


There are 6826 total buyers within the Beverages industry.

  • Select All
  • Alcoholic Drinks (4059)
  • Non-Alcoholic Drinks (2767)

There are 7057 total buyers within the Pharma / Medical industry.

  • Select All
  • Medical Equipment (4556)
  • Pharmaceutical (2501)

There are 15516 total buyers within the Retail industry.

  • Select All
  • Fast Food & Cafes (1986)
  • Retailers (11842)
  • Supermarkets / grocers (1688)

There are 30603 total buyers within the Food industry.

  • Select All
  • Food: Bakery (4826)
  • Food: Cheese (2881)
  • Food: Confectionary (2563)
  • Food: Dairy (2263)
  • Food: Frozen (1795)
  • Food: Fruit and Vegetables (2104)
  • Food: Honey (618)
  • Food: Loose/Dry (2712)
  • Food: Meat, Game and Fish (6109)
  • Food: Oils and Fats (1519)
  • Food: Pet Food (341)
  • Food: Preserved In Cans and Jars (1994)
  • Food: Sauces & Condiments (878)

There are 6801 total buyers within the Other Consumer Goods industry.

  • Select All
  • Cosmetics (3187)
  • Cut Flowers (372)
  • Electrical Appliances (571)
  • Home Cleaning Products (1321)
  • Soaps and Detergents (1177)
  • Tobacco Products (173)

There are 9382 total buyers within the Industrial / Building / DIY industry.

  • Select All
  • Adhesives (1772)
  • Automotive Components (2042)
  • Chemicals (2251)
  • Construction Materials (1455)
  • Paints (1862)
Your Name:
Company Name:
Your Phone:
Your Email:

Your Selections:


  • 0 Products Selected