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# Brian Stow
- URL: https://www.packagingeurope.com/brian-stow/
- Published: 2022-10-10T07:43:00.000Z
- Updated: 2022-10-20T11:28:17.000Z
- Author: Packaging Europe staff writers
- Tags: #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:44

| ![Brian Stow](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/P/web/z/p/l/brianstow_856502.png) | **Packaging Innovation Manager, *Marks & Spencer*** Speaker bio coming soon! |
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**About the Session**

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**The M&S Smart Packaging Challenge**

**Mon 14 Nov, 13:45 PM – 14:45 PM (1 Hour) • Presentation Area I/Main Stage**

AIPIA is teaming up with Marks & Spencer to run an Active & Intelligent Packaging Challenge during the upcoming AIPIA World Congress.  
  
More and more major Brand Owners are recognizing that, with the rapid developments in today’s digital era, recycling – food waste - and supply chain issues packaging has a unique opportunity to play a significant role in enabling and facilitating connected platforms and providing the consumer with increased engagement and increased confidence/loyalty towards products and offer more sustainable products and extension of shelf life. So Marks & Spencer is looking to integrate Active and Intelligent packaging (Smart Packaging) to enhance the consumer experience, provide traceability, enhance safety and/or security, as well as extending shelf-life or reducing waste. More information on this highly interactive session soon.