AIPIA is teaming up with Marks & Spencer to run an Active & Intelligent Packaging Challenge during the upcoming AIPIA World Congress.
More and more major Brand Owners are recognizing that, with the rapid developments in today’s digital era, recycling – food waste - and supply chain issues packaging has a unique opportunity to play a significant role in enabling and facilitating connected platforms and providing the consumer with increased engagement and increased confidence/loyalty towards products and offer more sustainable products and extension of shelf life. So Marks & Spencer is looking to integrate Active and Intelligent packaging (Smart Packaging) to enhance the consumer experience, provide traceability, enhance safety and/or security, as well as extending shelf-life or reducing waste. More information on this highly interactive session soon.
Packaging has never carried greater commercial responsibility.
It influences how consumers perceive brands, how products perform in increasingly competitive markets
Packaging manufacturers are under constant pressure to increase output, reduce operating costs, improve sustainability, and maintain consistent product quality. One
