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# ‘Brilliance without the film’ – Shunho’s plastic-free metallic material
- URL: https://www.packagingeurope.com/brilliance-without-the-film-shunhos-plastic-free-metallic-material/
- Published: 2026-10-05T07:09:10.000Z
- Updated: 2026-10-05T08:35:45.000Z
- Author: Shunho
- Tags: Spotlight, #homepage-partners, #type-from-our-sponsors

Utilizing vacuum aluminizing and laser-writing technologies, Shunho Creative (a sub-brand of Shanghai Shunho International) has developed a plastic-free material with a metallic finish, designed as a ‘sustainable alternative’ to traditional plastic-laminated boards. The company tells us more in this edition of the Spotlight.

#### **The challenge of modern packaging**

In an era where global regulations like the EU’s PPWR are tightening and consumers are demanding plastic-free alternatives, the packaging industry faces a critical paradox: must vibrant metallic brilliance come at the expense of recyclability? Beyond circularity, reducing Product Carbon Footprints (PCF) and meeting stringent ESG targets are no longer optional - they are now the definitive benchmarks for global market entry.

#### **Leading the plastic-free revolution**

Shanghai Shunho International, a global leader in vacuum transfer metallized paper, has found the answer. By leveraging advanced vacuum aluminizing and laser-writing technologies, Shunho offers TransMet® - a sustainable alternative to traditional plastic-laminated boards. Unlike conventional materials reliant on non-biodegradable films, TransMet® achieves a stunning metallic finish while remaining 100% plastic-free.

![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/18937_7f4066cc92a04a94839086c5c4410f8e_896918.jpg)

#### **A commitment to circularity & 5R principles**

TransMet® aligns seamlessly with the 5R Sustainability Principles: Reduce, Reuse, Recycle, Recover, and Resource. Beyond its recyclability, it meets rigorous standards for home compostability, providing a holistic end-of-life solution. As a key architect of the circular economy, Shunho leverages its immense supply chain resilience in China to ensure global stability. With an annual capacity of 200,000 tonnes and a vertically integrated ecosystem, we guarantee superior lead times and robust supply to meet the world’s most demanding packaging needs.

#### **A global benchmark for quality**

From personal care and pharmaceuticals to highly regulated sectors such as food, beverage, and tobacco, Shunho is a trusted strategic partner. Our role as a global supplier to multiple Fortune 500 giants underscores our commitment to uncompromising quality and compliance.

![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/18938_2584759814b644a989714df80d9f93e4_936982.jpg)

Furthermore, as the authorized distributor for a world-renowned Swedish premium paperboard manufacturer, Shunho effectively synergizes Eastern manufacturing prowess with Western material standards.

As the primary international gateway for the Shunho Group (SZSE: 002565), Shunho International exports eco-friendly innovations to over 50 countries. “We have proved that high-performance packaging and environmental stewardship can coexist seamlessly,” says the Shunho team.

**Discover the future of plastic-free packaging. Contact us today at** [**www.shunhocreative.com**](http://www.shunhocreative.com/?ref=packagingeurope.com)**.**

**This content was sponsored by Shunho Creative.**