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# Chris Braine
- URL: https://www.packagingeurope.com/chris-braine/
- Published: 2022-09-16T08:53:00.000Z
- Updated: 2022-09-21T13:10:25.000Z
- Author: Packaging Europe staff writers
- Tags: #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:44

| ![Chris Braine](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/P/web/w/w/q/chrisbraine_368513.png) | **Founder & CEO, *Cellr Pty Ltd*** Chris Braine is an experienced startup founder and tech focused Entrepreneur with an active mind. Through his role as CEO and founder of tech company, Cellr, Chris is driving a team to produce the world’s best connected packaging solutions. |
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**About the Session**

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**Ultra Personalization and Smart Packaging**

**Tues 25 Oct, 11:55 AM – 12:10 PM (15 Mins)**

Global Beverage producers want to connect with customers using smart packaging, but often don’t know where to start. Authentic, direct-to-consumer marketing and brand protection are two of the world’s biggest focus points, and Cellr is leading the charge in both categories. Hear from the Founder & CEO of Cellr as he takes you through some of their global case studies and consumer experience solutions.