Happy Products has unveiled a ready-to-drink coffee line in eight collector’s edition cans to celebrate Marvel Studios’ upcoming film Avengers: Doomsday.
Each 11oz canfeatures a high-resolution, tactile print of an iconic character from the Marvel Cinematic Universe. These include Captain America, Black Panther, Thor, Mister Fantastic, Mystique, Mister Fantastic, The Thing, and the new character Doctor Doom – played by Happy co-founder Robert Downey Jr.
The limited-edition lineup will apply to Happy’s classic and Tahitian vanilla cold brews, alongside its vanilla and ‘chocolatey chip’ latte drinks. Consumers can buy collectable cans from retailers across the United States, such as Amazon, Kroger Stores, and select CVS and Target locations. Designs and availability may vary by retailer.
“When the stakes are this high, every hero needs the right fuel,” said Holly Frank, VP, Global Marketing Partnerships & Promotions, Disney. “As fans gear up to see 'Avengers: Doomsday' in theatres, Happy is giving them a fun way to get charged up and ready for their next adventure.”
“A company called Happy collaborating with a movie called Doomsday felt too perfect to pass up,” commented Happy co-founder CraigDubitsky. “Great films like this create anticipation, participation, connection and, ultimately, joy. That's the business we're in, too. Coffee is our first delivery system, with plenty more ways to deliver that feeling ahead.”
“Doomsday is coming. We brought coffee,” added Downey. “Eight cans, eight characters, zero spoilers.”
In a similar development, Fanta previously joined forces with Warner Bros. Pictures to commemorate the release of Tim Burton’s Beetlejuice Beetlejuice with a lineup of limited-edition cans. Depicting six of the movie’s main characters, each can featured a QR code and entered consumers into a draw to win cinema tickets.
Kyrö Distillery Company has also distributed a limited-edition whisky tasting set in collaboration with HBO’s Game of Thrones, using Woamy’s biodegradable and recyclable biofoam to protect its sample bottles and glassware. The packaging was inspired by the fictional world of Westeros and featured in exclusive releases to selected partners and media representatives.
