Francesca Stevens, executive director of EUROPEN, talks to Tim Sykes about the strategic challenges facing the packaging and sustainability landscape in the year ahead. We survey the fraught geopolitical situation, threats to European competitiveness and progress on the circular economy, and the keys to supporting the integrity of the Single Market.
Packaging has never carried greater commercial responsibility.
It influences how consumers perceive brands, how products perform in increasingly competitive markets
Packaging manufacturers are under constant pressure to increase output, reduce operating costs, improve sustainability, and maintain consistent product quality. One
