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# Jon Anderson
- URL: https://www.packagingeurope.com/jon-anderson/
- Published: 2022-09-16T09:14:00.000Z
- Updated: 2022-09-21T13:10:25.000Z
- Author: Packaging Europe staff writers
- Tags: #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:44

| ![Jon Anderson](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/P/web/i/q/n/jonanderson2_533120.png) | **Director of Revenue Operations, *Blue Bite*** Jon works with key brands and partners to develop and implement Connected Product Strategies that deliver the dynamic experiences that increase consumer interaction with connected products so brands can gather unprecedented consumer engagement insights from each scan. |
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**About the Session**

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**Connecting Possibility: Reach 100% of Your Customers**

**Tues 25 Oct, 11:15 AM – 11:30 AM (15 Mins)**

Learn how to finally reach the right consumer with the right message at the right time. Connected packaging unlocks product content that can’t be printed on the package, creating a completely new channel transforming how brands connect with customers and get product data. This two-way, brand-managed channel serves as a digital platform that delivers personalized mobile information and experiences directly to consumers via the package.