> ## Content Index
> Fetch the complete content index at: https://www.packagingeurope.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Kezzler Panel
- URL: https://www.packagingeurope.com/kezzler-panel/
- Published: 2022-10-13T11:52:00.000Z
- Updated: 2022-11-08T10:38:38.000Z
- Author: Packaging Europe staff writers
- Tags: #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:44

![Kim Albertsen](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/P/web/d/h/j/kimalbertsenprofile_196142.png)

**Kim Albertsen, Manager Traceability Lead Nordics Industry X, *Accenture***  
Kim has 15 years of professional experience within several industries related to a wide range of technologies. He is an accomplished commercial executive with experience related to commercial execution, business development, go-to-market planning and strategy development.  
  
![Jan Merckx](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/P/web/s/d/a/janmerckx_658538.png)

**Jan Merckx, Sustainability Lead, *GS1 Netherlands***  
Jan Merckx is the sustainability lead for GS1 Netherlands and supports the Digital Passport Project Cirpass project for GS1 in Europe. He is a senior expert in logistics and supply chain transparency with a focus on the transition to a circular economy. He has expertise in different sectors like retail, pharmaceuticals, and textiles.

![Per Christian Myklebost](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/P/web/d/h/j/perchristianmyklebostprofile_254252.png)

**Per Christian Myklebost, Chief Product Officer, *Kezzler***  
Per Christian is an experienced global product management leader, having worked in industries like unified communication, collaboration and product digitization/traceability. His work at Kezzler involves building an ecosystem for unit-level traceability to improve supply chain visibility, reduce waste and increase consumer insights.

![Johan Borg](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/P/web/d/h/j/johanborgprofile_697793.png)

**Johan Borg, Chief Technology Officer, *Kezzler***  
Johan brings more than 20 years of technology development experience to his current role as the CTO of Kezzler. With a combination of experience delivering end-consumer apps and services at Opera Software and leading R&D operations at Kezzler (since 2015), Johan has in-depth tactical and strategic expertise in applying standards and interoperability to building future technology solutions.

![John B. Beerens](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/P/web/d/h/j/johnbeerensprofile_735129.png)

**Moderator: John B. Beerens, Chief Sales Officer, *Kezzler***  
John has more than 25 years’ experience in complex sales experience with a focus on innovation in manufacturing and process automation at various FMCG enterprises. With a global sales management focus, John drives large-scale commercial activities toward industry 4.0 adaptation and technology adoption.  
  
**About the Session**

---

**Panel Discussion: How Digital Product Passports and Traceability Technology Power Sustainable Value Chains**

**Tues 15 Nov, 11:45 AM – 12:15 PM (30 Mins) • Presentation Area I/Main Stage**  

Building sustainable value chains require end-to-end visibility across the supply chain. How can this transparency be achieved and shared?

Traceability technology underpins this visibility and insight – enabling the circular economy, meeting consumer demands, and achieving regulatory compliance.

An example of the regulatory shift is the European Union’s digital product passport (DPP) initiative. Designed to support sustainability and circular goals, DPPs will be required to sell products in specific categories (starting with apparel and textiles) within the European Union.

In this panel discussion, you will learn more about who DPPs will affect in the future, the critical elements to consider when choosing a traceability platform, the importance of interoperability and technology standards, and the benefits of end-to-end traceability beyond regulatory compliance in creating sustainable value chains.