# Packaging Europe > Discover the latest packaging news, industry insights, technology and sustainability developments. Packaging Europe connects the global packaging value chain. Public Ghost content for AI and LLM tooling. This file includes a bounded export of public pages first, then recent public posts. Append `.md` to any post or page URL to get the content in Markdown (for example, `/example-post.md`). ## Pages ### Contact Us URL: https://www.packagingeurope.com/contact-us/ Last updated: 2026-07-08T10:40:08.000Z ### Packaging Europe Ltd. 9 Norwich Business Park Whiting Road Norwich NR4 6DJ United Kingdom --- ### Get In Touch **Telephone:** +44 01603 885000 **For events and subscriptions enquiries:** [community@packagingeurope.com](mailto: community@packagingeurope.com) **For sales information:** [sales@packagingeurope.com](mailto: sales@packagingeurope.com) **For editorial enquires:** [editor@packagingeurope.com](mailto: editor@packagingeurope.com) --- ### Find us on socials **LinkedIn:** [www.linkedin.com/showcase/sustainable-packaging-summit](https://www.tiktok.com/@packagingeurope?ref=packagingeurope.com) **X:** [x.com/PackagingEurope](https://x.com/PackagingEurope?ref=packagingeurope.com) **Instagram:** [www.instagram.com/packagingeurope](https://www.instagram.com/packagingeurope?ref=packagingeurope.com) **Facebook:** [www.facebook.com/profile.php?id=61575806940347](https://www.facebook.com/profile.php?id=61575806940347) **TikTok:** [www.tiktok.com/@packagingeurope](https://www.tiktok.com/@packagingeurope?ref=packagingeurope.com) ### Terms & Conditions URL: https://www.packagingeurope.com/terms-and-conditions/ Last updated: 2026-07-08T09:04:40.000Z ### These legally binding terms and conditions **(“Terms and Conditions”)** govern all entities that place advertising **(“Advertiser”** which expression shall include its successors, assignees, executors and personal representatives as the case may be), either directly or through an agent **(“Agent”),** in print magazines **(“Magazines”),** websites and mobile sites (collectively, **“Websites”),** email campaigns **(“Newsletters” & “Emails”),** broadcast media (**“Webinars”, “Podcasts”, “Digital Conferences” )** digital magazine publications **(“Digital Editions”),** any other applications (collectively, together with Digital Editions, the **“Apps”),** and any other services published and/or owned, licensed or operated by or on behalf of Rapid News Group **(“Publisher”** which expression shall include its successors, assignees, sub-contractors or agents) and through the Publisher on any third party Websites, Apps and/or any other platform or service (including, but not limited to, Google, Facebook, Twitter, YouTube, etc.) (collectively, the **“Third Party Services”).** **1.0\. DEFINITIONS** **1.1.** **“Publisher”** means the Rapid News Group of companies including but not limited to Rapid News Publications Limited (CRN 02721194), Rapid Life Sciences Limited (CRN 04327046), Rapid Plastics Media Limited (CRN 06779639), Rapid Medtech Communications Limited (CRN 10463739) Interplas Events Limited (CRN 09153942), Euro Publishing Consultancy Limited (CRN 04494404) and Packaging Europe Limited (CRN 10531302) whose registered offices are at No.3 Office Village, Chester Business Park, Chester, England, CH4 9QP, and any subsidiary or any holding company from time to time of any Group company. A reference to a holding company or a subsidiary means a holding company or a subsidiary (as the case may be) as defined in section 1159 of the Companies Act 2006. **“Advertisement”** means any Print Advertisement or Digital Advertisement, submitted to Publisher by or on behalf of a Buyer for insertion in a Magazine or on a Website, Newsletter, in an Email, or for use in or on a Webinar, Podcast or App. **“Buyer”** means the person or legal entity making the Booking, whether such person or legal entity is the advertiser of the relevant product or service (the **“Advertiser”),** or the Advertiser’s advertising agency, media buyer, or (in the case of Job Advertisements) a recruiter representing a prospective employer (in each case the **“Agent**”). The Buyer is the named entity in the Organisation field on the Media Insertion Order. **“Booking”** means the placing by a Buyer of an order with Publisher for the insertion of an Advertisement in a Publisher property; the details of which are confirmed on a Media Insertion Order. When the Media Insertion Order is signed by the Buyer a Contract is made. it is subject to these Terms and Conditions. **“Campaign”** means Buyer’s campaign involving the Advertisement(s). **“Campaign Period”** the period during which the Bookings are provided subject to the relevant Media Insertion Order are to be provided. **“Contract”** means the agreement between Publisher and the Buyer for the Booking consisting of the Media Insertion Order and these Terms and Conditions. **“Digital Advertisements”** mean Advertisements for insertion on a Website, a Newsletter, an Email, an App, a Webinar or a Podcast that is operated or published by Publisher or a Third-Party Site. **“Email”** means a solus Advertisement built into an email delivered by Publisher. **“Force Majeure Incident”** any incident or event affecting the performance of any provision of the Contract arising from or attributable to acts, events, omissions, or accidents which are beyond the reasonable control of a party including any abnormally inclement weather, flood, lightning, storm, epidemic or pandemic, fire, explosion, earthquake, subsidence, structural damage, other natural physical disaster, transport disruptions, failure or shortage of power supplies, war, threat of or preparation for war, military operations, riot, crowd disorder, imposition of sanctions, malicious damage, strike, lock-outs or other industrial action, breakdown of plant or machinery, default of suppliers or sub-contractor, failure of a utility service or transport or telecommunications network, terrorist action, civil commotion and any legislation, regulations, ruling or omission of any relevant government, court, competent national authority or governing body. **“General Data Protection Regulation or GDPR”** means the EU law regulation 2016/679 on data protection and privacy in the European Union and the European Economic Area, as may be amended or updated from time to time, in the UK and if GDPR is no longer directly applicable then any successor legislation to the GDPR or the Data Protection Act 2018. **“Magazines”** means any or all editions of Publishers publications named in the Media Insertion Order that are operated or published by Publisher. This includes any reprints, supplements, magazines, show guides, buyers guide or other inserts. **“Media Insertion Order**” means the contractual document requiring the Buyer’s signature. **“Newsletter”** means the newsletter named in the Media Insertion Order, that is operated or published by the Publisher. **“Personal Data”** has the meaning given to it in the General Data Protection Regulation. **“Podcast”** means the podcast named in the Media Insertion Order, that is operated or published by the Publisher. **“Print Advertisement”** means Advertisements for insertion in any printed publication, product or service that is operated or published by the Publisher. **“Rate Card”** means the Publisher’s rate card in effect as at the date of the Media Insertion Order. **“Registrants”** means data subjects who have registered to access White Papers, Sponsored Content or who have registered their interest in attending a Webinar via Publisher. **“Registrant Data”** means the name, email address and job title of Registrants or such other categories of data set out in the Booking Form. **“Start Date”** means the date of first publication for an Advertisement pursuant to a Booking. **“Technical Specifications”** means Publisher’s technical specifications for the Advertisement(s) as provided in writing to the Buyer. **“Terms & Conditions”** means these Terms and Conditions. **“Third Party Services”** means any online or digital product, service or app that is operated or published by an entity that is not Publisher or a member of any other Rapid Group Company and on which Publisher or any other Rapid Group Company has the right to publish Advertisements in accordance with these Terms and Conditions. **“Webinar”** means the webinar named in the Media Insertion Order, that is operated or published by the Publisher. **“Working Day”** means a day other than Saturday, Sunday or public holiday in England, when banks in London are open. **“Website”** means the website named in the Media Insertion Order, that is operated or published by the Publisher. **1.2.** The terms **controller, data subjects** and **personal data** shall have the meanings given to them in Article 4 of the GDPR (https://gdpr-info.eu/) **1.3.** Words in the singular include the plural and, in the plural, include the singular. Headings do not affect the interpretation of these Terms. **1.4**. A reference to a statute or statutory provision is a reference to it as amended, extended or re-enacted from time to time and a reference to a statute or statutory provision shall include all subordinate legislation made from time to time under that statute or statutory provision. **1.5.** A reference to **writing** or **written** includes email. **1.6**. A reference to any party shall include that party’s personal representatives, successors and permitted assigns. **1.7**. Any words following the terms **including**, **include**, **in particular**, **for example** or any similar expression shall be construed as illustrative and shall not limit the sense of the words, description, definition, phrase or term preceding those terms. **2.0\. CONTRACT, PRICES AND PAYMENT** **2.1\.** These conditions shall: (i) apply to and be incorporated in the Contract; and (ii) prevail over any inconsistent terms or conditions contained in, or referred to in, the Media Insertion Order or specification, or implied by law, trade custom, practice or course of dealing. **2.2.** No Booking is binding until the Buyer has signed the Media Insertion Order or Publisher has commenced delivery of the campaign according to the Media Insertion Order, at which point a Contract shall be formed between Publisher and the Buyer for the delivery of the campaign specified in the Media Insertion Order on these Terms & Conditions. **2.3.** Bookings are subject to the rates specified in the relevant Media Insertion Order. **2.4.** The Media Insertion Order will contain specific details of the Booking, including but not limited to the date and/or edition and timing of each element. It will also contain pricing for each line item of the Campaign. It will carry a Digital Campaign Total relating to Digital Advertisements and a Print Campaign Total relating to Print Advertisements. Special Instructions will detail advert shape, special positions, broadcast package details and additional information. **2.5.** Digital Campaigns are invoiced in total, on the date of signature on the Media Insertion Order. Print Campaigns are invoiced on publication of individual adverts. **2.6.** Any amount specified in an invoice shall be payable, unless otherwise specified in the Media Insertion Order, upon receipt of the invoice or date of upload to website whichever is the earliest. If any amount payable has not been received by Publisher within 30 days of the date on the invoice and in full and in cleared funds to a bank account specified by Publisher. Publisher reserves the right not to publish and/or to withdraw the Advertisement(s) and/or suspend the Campaign (as applicable) until payment is received. **2.7.** Where advertising is booked for or on behalf of an Advertiser by an Agent then the Advertiser as principal is and remains liable for the liability incurred and particularly for any monies still owing in the event of default by the said Agent. **2.8.** Where an advertiser has been granted a discount (for example for a series booking) and the advertiser fails to settle within 30 days of the invoice the advertiser will automatically lose the discount for that advertisement series and shall be liable to pay the full rate card price of the advertisement. **2.9.** Publisher is entitled to interest on any payment which is not received by due date. This will be calculated on a daily basis at the 4% rate per annum above the prevailing base rate of our bankers from the date upon which payment was due until the date of payment. If the prevailing base rate is below 0% then the interest rate will be 4%. **2.10.** Buyer shall pay all amounts due to Publisher free and clear of all deductions or withholdings unless the law requires a deduction or withholding, in which case Buyer shall pay such additional amount as will ensure that the net amount Publisher receives (after account is taken of any such deduction or withholding in respect of the additional amount) equals the full amount Publisher would have received had the deduction or withholding not been required. **2.11**. All amounts due to Publisher under the Contract are to be paid free and clear of currency control restrictions, bank charges, fees, duties or other transactional costs, the payment of which shall be the Buyers sole responsibility. **2.12.** Rates are quoted exclusive of Value Added Tax (VAT) and any other applicable sales taxes. Any VAT or any other applicable tax due on an Advertisement will be paid by Buyer in addition to the rates shown separately on the invoice. **2.13.** Buyer shall pay Publisher in full for all Bookings in the event of non-publication due to Buyer’s failure to supply the Advertisement before the Publication Deadline or Rich Publication Deadline. **2.14.** Advertising Agent commission is 10%, for accounts settled within 30 days of invoice date. There will be no variation in this clause. **2.15.** Publisher will issue invoices in the currency specified on the Media Insertion Order. **2.16.** Publisher will use reasonable endeavours to deliver the Booking and to display/transmit the Advertisements in or on the Media during the Campaign Period in accordance with the terms and the dates specified in the Media Insertion Order. **3.0 COPY AND DELIVERY REQUIREMENTS** **3.1** Buyer shall ensure that all Advertisements submitted comply with Publisher’s specifications (as may be updated from time to time), including formatting specifications and copy delivery lead times. if we do not receive copy instructions by the agreed copy date, we cannot guarantee that proofs will be supplied, nor corrections made, and we reserve the right to repeat the most appropriate copy if we have a previous advertisement. **3.2** The advertiser may incur additional charges where artwork supplied requires changes, amendments or alterations for publication in any and all formats. **3.3** If an Advertisement is submitted after the agreed copy date has passed, it shall be at Publisher’s discretion whether to publish the Advertisement. **3.4** Buyer shall be responsible for checking the accuracy of any proofs and the Advertisement copy submitted. The actual size of the published Advertisement will depend on the size and design of the relevant publication. **3.5** The positioning of an Advertisement is at the discretion of The Publisher except when an Advertiser has paid the preferred position charge and the availability of this position has been confirmed in writing by Publisher on the Media Insertion Order. Preferred and guaranteed positions are sold at an extra premium. **3.6** Any Booking containing digital advertising elements must be executed within 12 months of the contract date. Any elements not executed after twelve months will be declared void and will not be executed by The Publisher. For the avoidance of doubt any elements that are voided will not be refunded. There will be no extensions to contracted advertising time period due to delayed arrival of creative. **3.7** No reference to Publisher shall be made in any Advertisement without Publisher’s prior written consent to the specific form and wording of such reference. Specifically, consent is pre-assigned in the situation where an Advertiser is present at Publisher’s trade shows and wishes to advertise this presence. **4.0\. DISCOVERABILITY AND VIEWABILITY OF DIGITAL ADVERTISEMENTS** **4.1.** Impressions. Publisher will track delivery of page impressions on Publisher Websites through its ad server according to IAB standards. If Publisher in its discretion provides written approval of Buyer’s use of a third-party ad server, Buyer will track delivery only through such approved third-party ad server, and Buyer shall procure access for Publisher to that server’s automated reporting interface. If the Third-Party server Measurement is more than 10% lower than the Publisher’s measurement, the parties will work in good faith to reconcile measurements. **4.2.** Viewability. Viewability on Publisher Sites will only be measured if agreed on the relevant Media Insertion Order and, in any event, only for desktop display inventory. **5.0\. CANCELLATION AND POSTPONEMENT** **5.1.** Buyer must notify Publisher in writing of any cancellations and postponements in accordance with the deadlines set out below, otherwise the Booking will remain in effect and all relevant fees shall remain payable. Publisher will consider such request in good faith but shall have no obligation to consent to such cancellation or postponement. **5.2.** Buyer may cancel the Booking without penalty by the submission in writing of a cancellation note no later than 30 days before the print issue reservation closing date or the proposed start of a Digital Campaign. It is the Advertiser’s responsibility to gain acknowledgement of receipt of confirmation of cancellation in writing. Exceptions to this rule are identified in 5.3, 5.4 and 5.5. **5.3**. Special Premium advertisements (defined as Front Cover Package, Outside Back Cover, Inside Front Cover, Inside Back Cover) booked to appear Print Editions may only be cancelled by the submission in writing of a cancellation note no later than 120 days before the print issue reservation closing date. **5.4** Webinar orders may only be cancelled by the submission in writing of a cancellation note no later than 150 days before the scheduled webinar date. **5.5.** Digital orders may not be cancelled after campaign execution has commenced. Buyer will be liable to pay the full rate for the campaign as per the invoice. **5.6.** Buyer may request to revise a Booking by providing a written request 30 days prior to the intended date of the requested revision. If Publisher accepts such a request (which we may accept or reject in our absolute discretion), pricing will automatically revert to the appropriate Rate Card pricing for the revised campaign. **6.0\. BOOKINGS** **6.1.** Acceptance of Bookings. Only Publisher employees and authorised representatives are authorised to accept Bookings on behalf of Publisher. **6.2.** Publisher discretion. Publisher may, at its absolute discretion, without any responsibility to the Buyer: (a) reject, refuse, omit, postpone, cancel, or require changes to the whole or part of any Advertisement submitted for insertion at any time; (b) amend, postpone or cancel the Start Date or positioning of the Advertisement; (c) make acceptance of the Booking subject to certain specified conditions; (d) remove from publication without notice any Advertisement Publisher reasonably believes is unlawful or damaging to the reputation of Publisher or the relevant Publisher Publication. (e) insert the words “advertisement” or “sponsored content” alongside any Advertisement. **6.3.** Deemed Cancellation. Publisher may, at its sole discretion, deem a Booking cancelled or postponed where: (a) Buyer is in breach of any of these Terms and Conditions; or (b) Buyer (or any of its shareholders or directors) becomes subject to any Sanction, or continuation of these Terms and Conditions would (in the reasonable opinion of Publisher) expose Publisher or any of its affiliated companies to any Sanction, where “Sanction” means any sanction, prohibition or restriction under United Nations resolutions or the trade or economic sanctions, laws or regulations of the European Union, United Kingdom, Hong Kong or United States of America. For the avoidance of doubt specific situations may include administration, liquidation or cessation of trading. Where Publisher deems a Booking cancelled or postponed, Buyer will not be entitled to recover any payments already made and will remain liable for all payments owing in respect of such Bookings. **6.4.** Licence to publish. Buyer grants Publisher and any Rapid Group Company (as relevant) an irrevocable, world-wide, royalty-free licence to reproduce, publish and republish the Advertisement within the relevant Publisher title (irrespective of the medium or platform in or on which it is published) and/or Third-Party Site in accordance with the details of the Booking. **6.5.** Any Booking accepted for Show Guides or advertising based on Trade Show features will remain a binding agreement if the related trade show is postponed. The Contract will remain in place until which time as the event takes place and the Advertisement can be delivered. **7.0 CAMPAIGN SPECIFIC TERMS** **7.1** Data Protection. Neither party will make available to the other, or any third party, any Personal Data relating to recipients or intended recipients of any digital campaign unless a separate agreement is entered into by Publisher and Buyer under which Buyer provides certain assurances as to its use of such personal data and data protection compliance. This provision specifically relates to webinars, white paper and other sponsored content elements of campaigns. Publisher will not intentionally send Advertisements to users of a Publisher Site who have informed Publisher that they do not wish to receive such Advertisements. **7.2.** E-mail Campaigns. Buyer agrees that the charge made for an Email Campaign shall be based on the number of Emails sent by Publisher and acknowledges that Publisher cannot provide any guarantees as to the number of Emails that will be opened by recipients. Creative for use in an Email Campaign may be subject to additional restrictions as to size, format and content. **7.3.** Cookies and similar technologies. Buyer represents and warrants that it shall only drop or use a Cookie on the device of any user to whom their Advertisement is served, provided that: (a) Buyer complies with all applicable laws and regulations and all user preferences (including all user consents required under GDPR, PECR and all other applicable laws) and shall not cause Publisher to be in breach of any applicable laws, regulations and preferences; (b) the Cookie is dropped or used only for the purposes of (i) displaying advertising or analysing impressions, campaign performances and click-through rates; or (ii) for targeting or retargeting users on Publisher Sites only to the extent that Buyer has obtained the prior specific, informed, unambiguous consent of the user given by a clear affirmative action, and which has not subsequently been withdrawn by the user, as required under GDPR, PECR and all other applicable laws; and (iii) Buyer will not disclose the data collected through any such Cookie to any third parties, or combine it with any information collected by itself or from other sources (including for the purpose of building user profiles). **8.0 BUYER WARRANTIES** **8.1** Buyer warrants and represents that: (a) it is contracting with Publisher as a principal, it has the authority to do so and if it is an Agent, it is authorised to make Bookings on behalf of its Advertisers. (b) it shall not represent to any third party that Publisher in any way endorses Buyer, the Advertisement and/or Buyer’s products or services. (c) it shall ensure that all Advertisements submitted for publication are clearly recognisable as marketing communications and do not resemble editorial content; and (d) all Advertisements submitted for publication and any website to which such an Advertisement links, and any competition, prize draw or similar promotion included in an Advertisement, shall: (i) comply with all applicable laws, regulations, codes of practice or similar in countries where the relevant Publication and/or Third Party Site (as applicable) is available, including without limitation, the United Kingdom financial services legislation both as to content and authorisation such as the Financial Services and Markets Act 2000 (as may be amended from time to time), and with all applicable state and federal laws and regulations of the United States of America relating to the offer or sale of securities; and all specific legislation pertaining to the subject matter (for example, gambling or tobacco advertising); (ii) not contain any libellous, fraudulent, misleading or false statement, and shall not give cause, directly or indirectly, for any action to be brought against Publisher for libel, fraud or publication of a false or misleading statement. (iii) not infringe the intellectual property rights, rights in confidential information, rights of privacy or any other rights whatsoever of any third party or unfairly prejudice the legitimate interest of any third party by implication or otherwise, and it has obtained the consent of any living person whose name or image (in whole or in part) is contained in the Advertisement. (iv) comply with the Committee of Advertising Practice’s British Code of Advertising, Sales Promotion and Direct Marketing and all other codes under the general supervision of the Advertising Standards Authority or any successor body and that, without limitation, all material included within an Advertisement is accurate, legal, decent, honest and truthful and will not breach any contract or violate or infringe any copyright. (v) not discriminate or indicate an intention to discriminate on grounds of sex, race, religion or belief, disability, ethnic origin, age or sexual orientation (unless such an Advertisement is exempted from any statutory requirements relating to such forms of discrimination and Buyer notifies Publisher of the applicability of such an exemption at the time when the Advertisement is booked); (vi) not cause disruption to any computer, computer system, network or any Publisher Site or Third-Party Site, and shall be free from viruses, adware, malware, bit torrents or malicious code; and (vii) not be prejudicial or damaging to the reputation of Publisher or contain anything which Publisher in good faith considers to be offensive or otherwise inappropriate. **9.0\. INDEMINITIES** **9.1.** Buyer shall fully indemnify Publisher, the Rapid News Group companies, its directors, agents and employees and keep it indemnified against any and all losses, liabilities, costs, claims, damages, demands, expenses and fees (including without limitation reasonable legal and other professional fees) arising out of or in connection with any breach by Buyer of these Terms and Conditions and/or the publication of an Advertisement in any product in accordance with these Terms and Conditions. **9.2.** Publisher warrants and represents to Buyer that it shall use reasonable care and skill in carrying out its obligations under these Terms and Conditions. **10.0\. LIMITATION OF LIABILITY** **10.1.** Neither party shall limit or exclude their liability for death of personal injury caused by it its negligence or fraud or for any other liability that cannot be excluded. **10.2.** Other than as expressly provided for in these Terms and Conditions, Publisher disclaims for its own benefit all warranties, conditions, representations, terms or undertakings, express or implied, statutory or otherwise. In particular, Publisher makes no representation or warranty as to: (a) whether any publication of any Advertisement will be confined to persons resident in any particular legal jurisdiction(s); (b) the exact number of page impressions that will be delivered on specific dates during an online campaign; guarantees concerning reach of our publications, site or target audience. Any statistics related to the site provided to you are provided as an estimate based on prevailing available research only and may not be relied on by you as a representation or otherwise. (c) the quality of reproduction of Advertisements; created by us for and on your behalf will be entirely consistent with designs previously approved by you as a result of factors that are not within our reasonable control (including, without limitation the image setter, the type of printer, the monitor used, the particular colours selected). (d) the exact layout and format of any Publisher Publication or Third-Party Site which shall be in the discretion of Publisher or owner of such Third-Party Site. (e) the accuracy or completeness of its database of users. (f) the availability of any Publisher Site or Third-Party Site; and in each case Publisher accepts no liability to Buyer in respect of the same; or (g) the accuracy or completeness of any materials or information provided by Publisher to Buyer about the effectiveness of a Buyer’s Advertisement on any reader or user of any Publisher Publication. **10.3.** If Publisher fails to publish an Advertisement on an agreed date pursuant to a Booking solely due to the fault of Publisher, Buyer may require Publisher to either publish the Advertisement on a revised mutually agreed date at no additional cost or require Publisher to refund any fees paid in advance by Buyer for such Advertisement, and such publication or refund shall be Buyer’s sole remedy for such failure. **10.4.** Save to the extent caused by its negligence, Publisher will not be responsible for any error or omission in the insertion of any Advertisement, or for any damage or loss of any copy, electronic files, data, drawings or other materials supplied for the purpose of an Advertisement or any shrinkage that may occur during the normal course of production. **10.5.** Publisher shall not be liable for any claims for refunds or compensation on the basis that a printed Advertisement is not the same size as quoted in a Booking. **10.6.** Publisher shall not be responsible, under any circumstances, for: (a) any indirect, special, incidental, consequential or pure economic loss or damage or for any punitive damages; (b) any loss of profits, loss of business, loss of contract, loss of revenues, loss of goods, loss or corruption of data, loss of goodwill or anticipated savings, in each case (whether such loss or damage was reasonably foreseeable or actually foreseen). (c) Publisher’s maximum aggregate liability arising out of or in relation to any Advertisement, whether in contract, tort or otherwise, shall not exceed the price paid by Buyer for the relevant Advertisement. **10.7.** Buyer must notify Publisher in writing within 30 Working Days of the Booking date or if later the Start Date of any complaints it may have in relation to the relevant Advertisement. If Buyer fails make such a complaint within 30 Working Days, then Publisher shall have no liability to Buyer in respect of such complaint and the advertiser shall lose the right to any compensation for any deficiency of whatever nature in The Publisher’s service in respect of any edition. This clause applies retrospectively to all past editions and the advertiser explicitly accepts its retrospective effect. **10.8.** Any information received by Buyer from Publisher in relation to an Advertisement under these Terms and Conditions is intended on an “as is” basis only and may not be reproduced without Publisher’s permission. **10.9.** Publisher shall not be liable for any failure to comply with these Terms and Conditions as a result of any event beyond its reasonable control. **11.0\. FORCE MAJEURE** **11.1.** Any party that is subject to a Force Majeure Incident shall not be in breach of the Contract and shall be excused from performance under the Contract while and to the extent they are unable to perform due to any Force Majeure Incident. **11.2**. If the circumstance of a Force Majeure Incident continues for a period of six months or longer, the party not affected by the Force Majeure Incident shall have the right to terminate the Contract upon written notice to the other. Excuse from performance does not extend the Term of the Contract. This termination shall be without prejudice to the rights of the parties in respect of any breach of the Contract occurring before termination. **12.0 GENERAL** **12.1.** The Buyer may not assign or transfer any of its rights under these Terms and Conditions to any third party. **12.2.** Publisher may assign or transfer any or all of its rights and obligations under the Terms and Conditions to another organisation. **12.3.** If any provision or part-provision of these Terms and Conditions becomes invalid, illegal or unenforceable, it shall not affect any other provision, which shall remain in full force and effect. **12.4.** Any notice or other communication given to a party under or in connection with the Contract shall be in writing and shall be deemed to have been received: (a) if delivered by hand, on signature of a delivery receipt or at the time the notice is left at the proper address. (b) if sent by pre-paid first-class post or other next working day delivery service, at 9.00 am on the second Business Day after posting or, if later, at the time recorded by the delivery service. (c) if sent by email, at 9.00 am on the next Business Day after transmission. This condition does not apply to the service of any proceedings or other documents in any legal action or, where applicable, any arbitration or other method of dispute resolution. **12.5.** No third party (including any Advertiser where an Agency has made a Booking on behalf of an Advertiser) shall have any rights to enforce these Terms and Conditions against Publisher. However, Publisher reserves the right to provide information on pricing and bookings to the relevant Advertisers on request. **12.6.** The publication of any Advertisement by Publisher does not mean that Publisher accepts the Advertisement has been provided in accordance with these Terms and Conditions or that Publisher has waived its rights under these Terms and Conditions. **12.7.** These Terms and Conditions, together with any Media Insertion Order or term sheet agreed by the parties, constitute the entire agreement between the parties with regard to its subject matter and shall supersede all prior understandings, commitments and undertakings that either party may have given. Without limitation to the foregoing, any additional terms Buyer may seek to impose (including without limitation by way of any insertion or purchase order, email, acknowledgement or click-through agreement) shall be void and/or unenforceable. **12.8.** No amendment or variation to these Terms and Conditions shall be effective unless in writing and signed by each party. Any agreement must be signed by a competent Executive Team member of Publisher. **12.9.** Publisher may from time to time modify these Terms and Conditions by publishing any changes online at https://www.rapidnews.com/terms-and-conditions/ **12.10.** Nothing in the Booking, Media Insertion Order, Terms and Conditions or resultant Contract is intended to or shall operate to create a partnership between the parties, or to authorise either party to act as agent for the other, and neither party shall have authority to act in the name or on behalf of or otherwise to bind the other in any way (including without limitation the making of any representation or warranty, the assumption of any obligation or liability and the exercise of any right or power). **12.11.** No failure or delay by a party to exercise any right or remedy provided under these Terms & Conditions or by law shall constitute a waiver of that or any other right or remedy, nor shall it prevent or restrict the further exercise of that or any other right or remedy. No single or partial exercise of such right or remedy shall prevent or restrict the further exercise of that or any other right or remedy. **12.12.** Each party agrees that it shall have no remedies in respect of any statement, representation, assurance or warranty (whether made innocently or negligently) that is not set out in the Contract. Each party agrees that it shall have no claim for innocent or negligent misrepresentation based on any statement in the Contract or Terms & Conditions. **12.13.** The rights and remedies provided under these Terms & Conditions are in addition to, and not exclusive of, any rights or remedies provided by law. **12.14.** These Terms and Conditions are governed by English Law. The parties agree that the English courts shall have exclusive jurisdiction to settle any dispute which may arise out of these Terms and Conditions and submit all disputes to the jurisdiction of those courts. These Terms and Conditions were published on 21 September 2022 and replace with immediate effect the terms and conditions previously published. **13.0 ORDERS AND SUBSCRIPTIONS** **13.1** Should it be relevant, upon filling out and submitting an order form on [www.packagingeurope.com](http://www.packagingeurope.com/) for the purchase of any product (“Product”), or for subscribing to this Website, a magazine, or any other periodic publication (“Subscription”), you will receive an email from us acknowledging we have received your order along with the details of your order. Your order is essentially a proposal to us to buy the Product, Tickets, or to start a Subscription, whichever applies. This proposal is only deemed accepted by us when you receive an email from us informing you that your Subscription has been initiated (“Order Acceptance”). A legally binding agreement for the provision of the Product, Tickets, or Subscription comes into existence only after Packaging Europe issues an Order Acceptance for the respective Product or Subscription. **13.2** It is crucial that the order form is filled out accurately by you. Packaging Europe will not be held accountable for any errors made during this process. **13.3** The procurement of each Product or Subscription constitutes an individual transaction, even if multiple Products or Subscriptions are ordered simultaneously. **13.4** The amount due for your purchase will be charged to your credit or debit card (“Account”) at the moment the Order Acceptance is dispatched to you, unless stated otherwise by us. **13.5** In the event that your order is not approved, you will be informed via email, and your order will be nullified. Should your order be cancelled, no charges will be applied to your Account. If payment has already been processed, a full refund will be issued promptly. **13.6** Following the Order Acceptance you are permitted to access it. **13.7** You are responsible for securing the necessary software and hardware to access any Product or Tickets available in the Download Area. **13.8** Packaging Europe guarantees that any Product and Subscription will: a) match the description provided on the Site; b) not violate the intellectual property rights of any third party; and c) adhere to all applicable laws. **13.9** No assurance is given that any Product or Subscription purchased is accurate, complete, current, of satisfactory quality, or suitable for a particular purpose. **13.10** Packaging Europe bears no responsibility for how you utilize any Product or Subscription. It is your obligation to comply with all relevant laws concerning data protection, copyright, and other regulations. **13.11** Any Product or Subscription provided by Packaging Europe is intended solely for your personal use or, where applicable, for the internal operational use of the purchasing entity. It must not be used for any commercial purposes, altered, copied, distributed, transmitted, displayed, performed, reproduced, published, licensed, transferred, nor can derivative works be created from it, nor can it be sold or any derived information sold. **13.12** Refunds for Subscriptions are only possible if requested within thirty days of subscription or renewal, and must be requested in writing. Continuous subscriptions are non-refundable. **13.13** Subscription prices listed on the Site are definitive. Prices shown include all applicable delivery charges and taxes, unless stated otherwise. **13.14** The minimum duration for any subscription is one year unless a longer period has been arranged. **13.15** Subscriptions for a fixed term must be paid in full in advance by credit/debit/charge card. Upon order and payment acceptance, the commencement date of your subscription will be communicated to you. **13.16** Continuous subscriptions can be established through debit or credit card payments. Upon accepting your order, we will inform you of the start date of your subscription and the billing intervals. Should there be any changes to the payment amounts or schedule, you will be notified at least 40 working days before your account is debited or as per the agreement. Continuous subscriptions can be cancelled by providing 30 days written notice. **© Rapid News Group 2026.** ### Submissions URL: https://www.packagingeurope.com/submissions/ Last updated: 2026-10-05T13:14:04.000Z ## How to get your content published by Packaging Europe [Click here to make a submission](mailto:editor@packagingeurope.com) ## If you’re interested in being featured on our website, we accept packaging-related content submissions and publish articles on them completely free-of-charge. Please note that we use our discretion to decide what/what not to publish. Our focus is on content that we think will inform and engage our readers – this means stories regarding innovation, sustainability and the developments and demands that drive the packaging industry forward. Beyond news articles and comment pieces, we also have a range of promoted products that can help you to extend your reach – [**take a look at our media pack**](https://packagingeurope.com/media-pack?ref=packagingeurope.com) for more information on this. When making a submission, **please include at least one high-resolution image that is related to the story**, in the following dimensions: 1080px (wide) x 810px (high). By submitting pictures for us to use in our content, you confirm that you own the rights to them or have permission from the rights holder to share them, and that their use by us will not infringe any third-party rights. **Important note:** we do not knowingly accept or publish articles that have been written using Artificial Intelligence. All content submissions to Packaging Europe must be written by a human. To make a submission, get in touch with us at [**editor@packagingeurope.com**](mailto:editor@packagingeurope.com). We look forward to hearing from you! --- ## What kind of content can people submit? ### Interviews/Q&A Suggestions If you have ideas for interesting, thought-leadership focussed interviews or interviewees, please send them to us for consideration. ### Comment Pieces Either send us a finished opinion piece or a synopsis of one and we will consider it for publication. **Please note:** these should not be at all promotional in tone, and should not focus on a product/service offered by your company. ### News If you send us a press release and we think our readers would be interested in it, we will write it up into a news article before sharing on our website and social channels. We will always send you a link if we publish an article that is based on a press release you have sent us. --- ## Do we have an editorial calendar? No. Our focus is on publishing truly engaging and relevant content – as opposed to creating stories based on pre-set dates and themes. We encourage submissions on all-packaging related topics and judge them on their merits, rather than making them fit into arbitrary topics/dates. This allows us to be agile with what we publish, and gives you more scope to send us *genuinely* interesting content that aligns with your area of expertise and allows you to be creative. We review every submission based on relevance and value to our audience. If your content meets this criteria, it stands a good chance of being covered by Packaging Europe – regardless of topic or timings. That being said, we do welcome content around major industry events or key regulatory updates. --- ## What kind of content are we likely to publish? | **Usually Publishable** | | --------------------------------------------- | | New product launches | | Thought leadership-focussed comment pieces | | Major acquisitions | | Important sustainability updates | | Interesting and timely collaborative projects | | Thought leadership-focussed interviews | | **Usually Not Publishable** | | ----------------------------- | | Appointments | | Purchase of new machinery | | Appearance at industry events | | Awards wins | | Case studies | ## What are we looking for from press releases? First things first – check our news items on new packaging products to see the level of detail that we require. Here’s a checklist of things to consider including in press releases you send to us: - A clear, objective explanation of exactly what your product is and what it does - Wordcount: roughly 400 words - Short boilerplate on your company at the end that we can use for context if needed - Outline the most important technical or functional details - Why should our readers be interested? How is it new and innovative? - Explain what problem the product aims to solve - Insights into R&D challenges - Two quotes from senior experts who have worked on the product ### MEDIA PACK URL: https://www.packagingeurope.com/media-pack/ Last updated: 2026-10-02T10:00:48.000Z ## MEDIA PACK 2027 Reach your target audience with Packaging Europe ### Put your brand in front of thousands of packaging and sustainability professionals Packaging Europe is the leading cross-channel insights and information platform reaching industry decision makers. Our audience relies on our magazines, newsletter and digital output to deliver the news and trends shaping their industry. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/09/mediapack2027.png) ### Our marketing campaigns: ✔ Generate leads for your sales team ✔ Tell your company’s story via native advertising ✔ Position your company as a thought leader on key topics ✔ Increase your brand visibility and recognition --- ### “An excellent partner…” > “Packaging Europe took the time to listen and understand our business objectives. We found Packaging Europe to be an excellent partner - they answered our questions promptly and comprehensively and promoted our content with every opportunity. They helped us get our brand in front of the right audience and establish additional trust with our customers.” > > **Taz Lombardo** > Content Marketing Leader, *BW Packaging* --- ### (Untitled) URL: https://www.packagingeurope.com/register/ Last updated: 2026-07-22T15:07:30.000Z # Create your free account Join thousands of professionals accessing Packaging Europe news, webinars, events and industry insights. Your Details First Name \* Last Name \* Business Email \* --- Company Information Company \* Country \* Job Title Job Function Company Activity Purchasing Budget --- Topics of Interest --- Create My Free Account ### About URL: https://www.packagingeurope.com/about/ Last updated: 2026-08-18T13:45:57.000Z _No content available._ ### Privacy Policy URL: https://www.packagingeurope.com/privacy-policy/ Last updated: 2026-08-18T06:47:43.000Z Version 3.1 | Last updated: August 4th 2026 ## 1\. Introduction Your privacy matters to us. This privacy policy explains how Interplas Events Limited collects, uses, shares and protects your personal data, and the rights you have in relation to it. It applies to personal data we process when you use our websites, subscribe to our publications and newsletters, register for or attend our events, purchase our products or services, contribute content, respond to surveys, or otherwise interact with us (together, our “Services”). We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR), together referred to in this policy as “Data Protection Laws”. ## 2\. Who we are and how to contact us **Packaging Europe Limited** (company number 10531302), with its registered office at 9 Norwich Business Park, Whiting Road, Norwich, NR4 6DJ is the controller of your personal data. This means we decide how and why your personal data is processed. We have appointed a data privacy manager who is responsible for overseeing questions in relation to this policy and requests to exercise your legal rights. You can contact them at: - Email: dataprivacy@rapidnews.com - Post: Data Privacy Manager, Packaging Europe Limited, 9 Norwich Business Park, Whiting Road, Norwich, NR46DJ - Telephone: +44 (0) 1603 885000 ## 3\. The personal data we collect ### 3.1 Data you give to us We collect personal data when you register for an account or event, apply for or book exhibition space, subscribe to a publication or newsletter, download content, submit an enquiry, take part in a survey, poll or competition, contribute editorial content, provide feedback, or otherwise contact us. Depending on the interaction, this may include: - **Identity and Contact Data** — your name, job title, employer, business address, email address, telephone and mobile numbers, and social media handles; - **Profile Data** — your job function, business interests, areas of expertise and other business demographics you choose to share; - **Transaction Data** — details of purchases you make from us and the payment details needed to process them (payment card details are processed by our payment service providers and are not stored by us); - **Attendee Data** — the information you provide when registering for our events, including badge details; - **Publication Data** — content you submit for publication on our websites or in our publications; - **Marketing and Communications Data** — your marketing and communication preferences, including consent records. Where information is mandatory for us to fulfil your request (for example, to complete an event registration), we will make this clear at the point of collection. If you do not provide it, we may be unable to provide the relevant product or service. ### 3.2 Data we collect automatically When you use our websites we automatically collect **Technical and Usage Data**, such as your IP address, approximate location, browser type and version, operating system, pages viewed, time spent, navigation paths and referral sources. This is collected through cookies and similar technologies, which are only set with your consent where required by law. For full details, including how to manage your preferences, please see our Cookie Policy. ### 3.3 Data we receive from third parties We may receive personal data about you from: - analytics and advertising providers (such as Google) and search information providers; - providers of technical, payment and delivery services; - publicly available sources such as Companies House, and information you have made public on business websites or professional social media platforms; - selected third-party business data providers. Where we obtain your personal data from a third-party source rather than from you directly, we will provide you with the information required by Article 14 UK GDPR — including where your data came from — within one month of obtaining it, or in our first communication with you, whichever is sooner, unless an exemption applies. ### 3.4 Special category data Where necessary to enable you to participate fully in our events, we may process dietary or accessibility requirements that you expressly choose to provide. We process this data only with your explicit consent, use it solely for the purpose for which it was provided, and delete it when no longer needed. We do not otherwise knowingly collect special category data, and we ask that you do not send it to us. If we receive special category data we have not requested, we will delete it. ### 3.5 Children Our Services are directed at business professionals. We do not knowingly collect personal data from anyone under the age of 18, and we ask that you do not provide personal data to us unless you are at least 18 years old. If we become aware that we hold personal data of a person under 18, we will delete it. ### 3.6 Aggregated data We may create and use aggregated statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but does not directly or indirectly identify you and is not personal data in law. If we ever combine aggregated data with your personal data in a way that can identify you, we will treat the combined data in accordance with this policy. ### 3.7 Event Photography, Filming and Recording We may photograph and record our events for promotional, editorial, security and archival purposes. Images or recordings may include attendees, exhibitors, speakers and visitors. Where practical, we will make attendees aware that photography or filming is taking place. If you do not wish to appear in close-up photography or recordings, please speak to event staff and we will make reasonable efforts to accommodate your request, although this may not always be possible in crowded public areas. Where CCTV is operated by a venue, that venue acts as the controller for those recordings under its own privacy information. We rely on our legitimate interests (promoting, documenting and securing our events) as the lawful basis for this processing. ## 4\. How and why we use your personal data We only use your personal data where the law allows us to. The table below sets out the purposes for which we process your personal data and the lawful bases we rely on. Where we rely on legitimate interests, we have assessed that our interests are not overridden by your rights and freedoms; you can request details of these assessments by contacting us. | **Purpose** | **Type of data** | **Lawful basis** | | ------------------------------------------------------------------------------------------------------------------------------------------------------------ | ---------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ | | Registering you as a customer, subscriber, website user or event attendee, and providing the products, services, subscriptions and events you have requested | Identity and Contact; Profile; Transaction; Attendee | Performance of a contract with you | | Processing payments, managing subscriptions and collecting money owed to us | Identity and Contact; Transaction | Performance of a contract with youLegitimate interests (recovering debts due to us) | | Running our events, including registration, badging, entry management, safety and security, and post-event follow-up | Identity and Contact; Attendee; Special category (with explicit consent) | Performance of a contract with youLegitimate interests (running safe, well-organised events)Explicit consent (dietary and accessibility data) | | Managing our relationship with you, including notifying you of changes to our terms or this policy, and inviting you to leave reviews or complete surveys | Identity and Contact; Profile; Marketing and Communications | Performance of a contract with youLegal obligationLegitimate interests (keeping records updated; understanding how customers use our Services) | | Enabling you to enter prize draws or competitions | Identity and Contact; Profile | Performance of a contract with youLegitimate interests (growing our business) | | Sending you direct marketing about our publications, events, products and services (see section 5) | Identity and Contact; Profile; Marketing and Communications | Consent, or the “soft opt-in” under PECR (email/SMS)Legitimate interests (postal and business-to-business telephone marketing, promoting our Services) | | Administering and protecting our business and websites, including troubleshooting, testing, system maintenance, security, back-ups and fraud prevention | Identity and Contact; Technical; Usage | Legitimate interests (running our business; network and information security; fraud prevention)Legal obligation | | Delivering relevant website content and online advertising, and measuring its effectiveness | Identity and Contact; Profile; Technical; Usage; Marketing and Communications | Consent (cookie-based advertising and measurement require your consent under PECR) | | Using analytics to improve our websites, publications, events, products and services | Technical; Usage | Legitimate interests (keeping our Services updated and relevant; informing our strategy)Consent, where analytics cookies are used | | Photographing, filming and recording our events for promotional, editorial, security and archival purposes (see section 3.7) | Images and audio-visual recordings of attendees, exhibitors, speakers and visitors | Legitimate interests (promoting, documenting and securing our events) | | Establishing, exercising or defending legal claims; obtaining insurance and professional advice; managing risk | Any of the categories described in this policy, as relevant | Legitimate interests (protecting our business and legal rights) | We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another compatible purpose. If we need to use your personal data for an unrelated purpose, we will notify you and explain the lawful basis for doing so. **Automated decision-making:** we do not use your personal data to make automated decisions that have legal or similarly significant effects on you. ## 5\. Direct marketing ### 5.1 Marketing from us We may use your Identity, Contact, Profile, Technical and Usage Data to understand which of our publications, events, products and services may interest you. For marketing by email or SMS, we will only contact you where you have consented, or where the PECR “soft opt-in” applies — that is, where you have purchased (or negotiated to purchase) products or services from us, we are marketing our own similar products and services, and you were given a clear opportunity to opt out when we collected your details and in every message since. Corporate subscribers may also receive business-to-business email marketing relevant to their role, always with a clear means of opting out. For marketing by post, or by telephone to business numbers, we rely on our legitimate interest in promoting our Services, and we screen calls against the Telephone Preference Service and Corporate Telephone Preference Service. ### 5.2 Third-party marketing We will obtain your express opt-in consent before sharing your personal data with any other company for their own marketing purposes. We may send you communications on behalf of selected third parties within our industry sectors (for example, exhibitors and sponsors). In these cases your personal data remains under our control at all times: the third party provides us with the content and we send it to you; they never see or handle your data unless you respond to them directly. ### 5.3 Opting out You can opt out of marketing at any time by using the unsubscribe or preference links in any message we send, by telling us during a telephone call, or by contacting us using the details in section 2\. It may take a few days for our records to update. If you opt out, we will keep a minimal suppression record (such as your email address) to make sure we respect your choice. Opting out of marketing does not affect messages we need to send you to deliver a product or service you have purchased. ## 6\. Who we share your personal data with ### 6.1 Service providers We use third-party service providers who process personal data on our behalf, under written contracts that require them to protect it, use it only on our instructions, and delete or anonymise it when no longer needed. These include providers of: - customer relationship management, marketing automation and analytics — **HubSpot**; - email marketing — **Campaign Monitor and hubspot**; - subscription management and data hosting — **Abacus Media Ltd** (transitioning to **Ghost** and **HubSpot**) - event registration, networking and event technology —**Cvent and HubSpot** - website publishing and hosting — **Metro Publisher (a service of Vanguardistas LLC) and Ghost**; - workplace productivity and email — **Microsoft 365**; - website analytics — **Google Analytics** and **Microsoft Clarity** (data shared with Google in aggregated form; see our Cookie Policy); - advertising and marketing platforms — **Google Ads, Google Ad Manager, Microsoft Advertising (Bing Ads) and LinkedIn Ads**; - payment processing — our payment service providers, who process payment data under their own privacy policies (details available on request); - awards management, judging and voting — **Award Force**. ### 6.2 At our events If you attend one of our events, your personal data may be shared with: - **exhibitors** — when you allow your visitor badge to be scanned at their stand, the exhibitor receives your contact and profile details and becomes an independent controller of that data; - **sponsors** — when you register for or attend a session or feature that is sponsored, and this was made clear at the point of registration; - **other attendees and participants** — where you choose to use a networking or meeting service we provide. We will always make it clear at the point of collection when your data will be shared in these ways. ### 6.3 Other disclosures We may also share your personal data with: - our insurers and professional advisers, where reasonably necessary to obtain or maintain insurance, manage risk, take advice, or establish, exercise or defend legal claims; - a purchaser or prospective purchaser, if we sell, merge or reorganise our business or assets, in which case the new owner may use your personal data in the same way as set out in this policy; - law enforcement, regulators, courts and other authorities, where we are under a legal duty to do so, or to enforce our terms or protect the rights, property or safety of our business, our customers or others. ## 7\. International transfers Some of our service providers are based outside the UK, or store data outside the UK, so using them can involve transferring your personal data internationally — including to the United States. Whenever we transfer your personal data outside the UK, we ensure it receives an equivalent level of protection by making sure at least one of the following safeguards applies: - the destination country is covered by UK adequacy regulations (which include the EEA and, for certified organisations, the UK Extension to the EU-US Data Privacy Framework — the “UK-US Data Bridge”); - we have entered into the UK International Data Transfer Agreement (IDTA), or the UK Addendum to the EU Standard Contractual Clauses, with the recipient; - another valid transfer mechanism or exemption under UK GDPR applies. Please contact us if you would like further information on the specific mechanism used for any particular transfer. ## 8\. Security We have put in place appropriate technical and organisational measures to protect your personal data from being accidentally lost, or used, accessed, altered or disclosed in an unauthorised way. We limit access to your personal data to those employees, agents, contractors and service providers who have a genuine business need to know it; they process it only on our instructions and are subject to a duty of confidentiality. We have procedures in place to deal with any suspected personal data breach, and we will notify you and the ICO of a breach where we are legally required to do so. Please note that no transmission of information over the internet can be guaranteed to be completely secure, so any transmission to our websites is at your own risk. Once we have received your information, we apply the measures described above to protect it. ## 9\. How long we keep your personal data We keep your personal data for no longer than necessary for the purposes for which it was collected, taking into account our legal, accounting, tax and reporting obligations, the nature and sensitivity of the data, and the risk of harm from unauthorised use or disclosure. In summary: - **Contractual and transaction records** are kept for six years after the end of the contractual relationship, for tax and legal purposes; - **Marketing data** is kept while you remain subscribed. If you have not engaged with any of our communications, events or content for three years, we will remove you from our marketing lists and suppress or anonymise your record; - **Event attendee data** is kept for five years to administer the event cycle and, where permitted, invite you to future editions; - **Special category data** (dietary and accessibility requirements) is deleted after the relevant event; - **Suppression records** (minimal data used to honour opt-outs) are kept indefinitely, as this is necessary to respect your marketing preferences. Data that has been fully anonymised is no longer personal data and may be retained and used indefinitely. ## 10\. Your rights Under UK GDPR you have the following rights in relation to your personal data: - **Access** — to request a copy of the personal data we hold about you (a “subject access request”); - **Rectification** — to have inaccurate or incomplete data corrected; - **Erasure** — to ask us to delete your personal data where there is no good reason for us to continue processing it. We may not always be able to comply for specific legal reasons, which we will explain to you at the time; - **Objection** — to object to processing based on legitimate interests, where your particular situation gives you grounds to do so, and to object at any time and without giving reasons to processing for direct marketing, which we will always honour; - **Restriction** — to ask us to suspend processing while a dispute about accuracy, lawfulness or grounds is resolved; - **Portability** — to receive the personal data you provided to us, in a structured, commonly used, machine-readable format, where processing is based on consent or contract and carried out by automated means; - **Withdrawal of consent** — to withdraw consent at any time where consent is our lawful basis, without affecting the lawfulness of processing before withdrawal. To exercise any of these rights, contact us using the details in section 2\. You will not normally have to pay a fee, though we may charge a reasonable fee, or refuse a request, if it is manifestly unfounded, repetitive or excessive. We may need to verify your identity before acting on a request — this is a security measure to make sure personal data is not disclosed to someone who has no right to receive it. We respond to all legitimate requests within one month; if your request is particularly complex or you have made several requests, we will let you know if we need longer and keep you updated. **Right to complain:** you have the right to lodge a complaint at any time with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection (ico.org.uk / 0303 123 1113). We would appreciate the chance to address your concerns before you approach the ICO, so please consider contacting us first. ## 11\. Cookies Our websites use cookies and similar technologies. Strictly necessary cookies are set automatically because the sites cannot function without them. All other cookies — including analytics and advertising cookies — are set only if you consent through the cookie banner displayed when you first visit, and you can change your preferences at any time through the cookie settings on the site. Full details of the cookies we use, what they do, how long they last and how to manage them are set out in our Cookie Policy. ## 12\. Changes to this policy We keep this policy under regular review and will publish any updated version on this page, with the “last updated” date revised accordingly. If we make material changes to how we use your personal data, we will take additional steps to bring them to your attention, for example by emailing you or displaying a prominent notice on our websites. ## 13\. Questions and comments If you have any questions about this policy, the personal data we hold about you, or how we use it, or if you wish to exercise any of your rights, please contact our data privacy manager using the details in section 2\. We are happy to help. ### Webinar enquiry URL: https://www.packagingeurope.com/webinar-enquiry/ Last updated: 2026-08-21T10:37:02.000Z _No content available._ ### Webinars URL: https://www.packagingeurope.com/webinars/ Last updated: 2026-08-20T10:32:38.000Z _No content available._ ### Become an Executive Member URL: https://www.packagingeurope.com/join/ Last updated: 2026-09-18T16:20:03.000Z _No content available._ ### free-membership URL: https://www.packagingeurope.com/free-membership/ Last updated: 2026-09-18T15:48:08.000Z _No content available._ ### Community Member Content URL: https://www.packagingeurope.com/community-member-content/ Last updated: 2026-09-25T00:09:13.000Z _This page is for paying subscribers only._ ### Executive Member Content URL: https://www.packagingeurope.com/executive-member-content/ Last updated: 2026-09-25T00:28:51.000Z _This page is for subscribers only._ ## Posts ### ProAmpac introduces intelligent packaging range for food applications URL: https://www.packagingeurope.com/proampac-introduces-intelligent-packaging-range-for-food-applications/ Last updated: 2026-10-20T15:12:38.000Z [**ProAmpac**](https://www.proampac.com/en-us/?ref=packagingeurope.com) **has launched its ProActive Intelligence Shelf Protect (SP) Series designed for select meat, seafood, and dairy applications and aiming to preserve product quality and reduce spoilage.** Suitable for products such as fresh beef, pork and cheese, deli meat and cooked sausage, the technology is said to be [FDA](https://www.fda.gov/?ref=packagingeurope.com) and [USDA](https://www.usda.gov/?ref=packagingeurope.com) compliant. The new packaging seeks to support longer shelf life throughout storage and distribution by reducing microbial growth associated with food spoilage. ProAmpac partnered with [Copperprotek](https://copperprotek.com/?ref=packagingeurope.com) to develop its Shelf Protect Technology, built directly into the food-contact packaging film and designed to help customers reduce losses from markdowns, shrink, and disposal. The company says Shelf Protect maintains package clarity without altering the film’s physical and seal properties and demonstrated extended shelf-life for fresh beef, fresh pork, and cooked sausage in studies conducted by food manufacturers and third-party laboratories. ProAmpac adds that shelf-life gains vary by product, processing conditions, initial microbial count at packaging, storage practices and other operational factors, which require case-by-case food trials. Shelf Protect is being incorporated into the company’s TruTite-SP-1000 boneless shrink bags and tubestock, ClearShield-SP-1000 bone-in shrink bags and tubestock and its Envio-SP-1000 forming and non-forming films. This summer [Securikett](https://www.securikett.com/?ref=packagingeurope.com) revealed a [new technology](https://www.packagingeurope.com/securikett-unveils-labelling-technology-for-secure-tray-closure/) designed to replace conventional heat sealing for trays with a secure labelling solution, said to be ‘safer, faster, and more cost-efficient’ than traditional heat-sealing processes. The tamper-evident seal immediately indicates if a package has been opened or tampered with through the integrated VOID effect. In other food packaging news, [Cirkla](https://www.gocirkla.com/?ref=packagingeurope.com), [Belmark](http://www.belmark.com/?ref=packagingeurope.com) and [Ossid](https://www.ossid.com/?ref=packagingeurope.com) unveiled the ‘world’s first’ [resealable fibre tray](https://www.packagingeurope.com/worlds-first-resealable-fibre-tray-developed-for-proteins-produce-and-more/), intended as a sustainability-minded, scalable, and cost-competitive alternative to plastics. The packaging is suitable for food categories such as fresh protein, produce, and ready meals. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### PPG launches new substrate with 30% bio-based content URL: https://www.packagingeurope.com/ppg-launches-new-substrate-with-30-bio-based-content/ Last updated: 2026-10-20T13:11:43.000Z [**PPG**](https://www.ppg.com/en-US?ref=packagingeurope.com) **has revealed its new PPG Teslin Envos substrate, developed with 30% bio-based content and said to deliver up to 25% carbon footprint reduction compared to its TeslinSP1000 substrate.** The company adds that the new substrate also has improved performance compared to Teslin SP1000, with the bio-based content and carbon footprint reduction measured according to [ASTM International](https://www.astm.org/?ref=packagingeurope.com) and [ISO](https://www.iso.org/home.html?ref=packagingeurope.com) testing standards. The Teslin Envos substrate is suitable for applications including government IDs and passports, RFID labels and specialty labels. PPG states that its Teslin Envos synthetic paper has improved tear and puncture resistance, tensile strength and flexibility, compatible with a range of printing and finishing processes. The material delivers ‘durability, premium print quality and security’. The new substrate is available in a 10-mil thickness, with more options planned for development. PPG adds that manufacturing takes place at a facility where it applies purchased renewable electricity credits. Earlier this year [SmartSolve](https://smartsolve.com/?ref=packagingeurope.com#notice) introduced its PureNil 0 [packaging substrate](https://www.packagingeurope.com/smartsolve-launches-bio-based-substrate-for-consumer-packaged-goods/), said to be a 100% bio-based and flushable material designed to replace single-use plastics in consumer-packaged goods. Engineered specifically for dry or powdered product formats, the material runs on standard form, fill, and seal equipment. More recently, global specialty coatings provider [Stahl](https://www.stahl.com/?ref=packagingeurope.com) unveiled its Senoprint portfolio of [metallic coatings](https://www.packagingeurope.com/stahl-introduces-ppwr-compliant-metallic-coatings/), aiming to reduce waste and align with regulations including the [EU’s Packaging and Packaging Waste Regulation](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=OJ:L%5F202500040&pk%5Fcampaign=todays%5FOJ&pk%5Fsource=EUR-Lex&pk%5Fmedium=X&pk%5Fcontent=Environment&pk%5Fkeyword=Regulation&ref=packagingeurope.com) (PPWR). The range is available in UV-based and water-based formulations and is said to meet worldwide requirements and support lower volatile organic compounds (VOC) packaging solutions. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Future of BioEconomy 2027 URL: https://www.packagingeurope.com/future-of-bioeconomy-2027/ Last updated: 2026-10-20T12:09:32.000Z [CLICK HERE TO FIND OUT MORE](https://ceresana.com/en/events/future-of-bioeconomy-2027?ref=packagingeurope.com) ### Future of BioLignin 2026 URL: https://www.packagingeurope.com/future-of-biolignin-2026/ Last updated: 2026-10-20T12:05:21.000Z [CLICK HERE TO FIND OUT MORE](https://ceresana.com/en/events/future-of-biolignin-2026?ref=packagingeurope.com) ### Future of BioChemicals 2026 URL: https://www.packagingeurope.com/future-of-biochemicals-2026/ Last updated: 2026-10-20T11:58:40.000Z [CLICK HERE TO FIND OUT MORE](https://ceresana.com/en/events/future-of-biochemicals?ref=packagingeurope.com) ### What to expect at the 2026 Sustainable Packaging Summit URL: https://www.packagingeurope.com/what-to-expect-at-the-2026-sustainable-packaging-summit/ Last updated: 2026-10-20T11:49:50.000Z **Less than one month out from the** [**Sustainable Packaging Summit 2026**](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/summary?utm%5Fmedium=search&utm%5Fcampaign=sps26&utm%5Fcontent=ticket%5Fpricing&utm%5Fterm=sustainable%5Fpackaging%5Fsummit&utm%5Fterm=sustainable+packaging+summit&utm%5Fcampaign=SPS26+%7C+SEARCH+%7C+WDL&utm%5Fsource=adwords&utm%5Fmedium=ppc&hsa%5Facc=3630166164&hsa%5Fcam=23852797881&hsa%5Fgrp=197338978275&hsa%5Fad=809164621107&hsa%5Fsrc=g&hsa%5Ftgt=kwd-1601466471796&hsa%5Fkw=sustainable+packaging+summit&hsa%5Fmt=b&hsa%5Fnet=adwords&hsa%5Fver=3&gad%5Fsource=1&gad%5Fcampaignid=23852797881&gbraid=0AAAAADnbWs59gYeWTjHYpfj6gOVVZ%5Fqf2&gclid=EAIaIQobChMI3ZjniJO5lwMVOppQBh3pZxxmEAAYASAAEgJTSfD%5FBwE)**, here’s a rundown on what visitors can expect from this year’s event.** The [full agenda for the Summit](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/agenda?utm%5Fmedium=search&utm%5Fcampaign=sps26&utm%5Fcontent=ticket%5Fpricing&utm%5Fterm=sustainable%5Fpackaging%5Fsummit&utm%5Fterm=sustainable+packaging+summit&utm%5Fcampaign=SPS26+%7C+SEARCH+%7C+WDL&utm%5Fsource=adwords&utm%5Fmedium=ppc&hsa%5Facc=3630166164&hsa%5Fcam=23852797881&hsa%5Fgrp=197338978275&hsa%5Fad=809164621107&hsa%5Fsrc=g&hsa%5Ftgt=kwd-1601466471796&hsa%5Fkw=sustainable+packaging+summit&hsa%5Fmt=b&hsa%5Fnet=adwords&hsa%5Fver=3&gad%5Fsource=1&gad%5Fcampaignid=23852797881&gbraid=0AAAAADnbWs59gYeWTjHYpfj6gOVVZ%5Fqf2&gclid=EAIaIQobChMI3ZjniJO5lwMVOppQBh3pZxxmEAAYASAAEgJTSfD%5FBwE) is now live, and gives a rundown on all the discussions and debates that will be taking place at the event. Highlights include: · Former CEO of Unilever, Paul Polman, on how to find business opportunities in the sustainable packaging transformation · A discussion on the PPWR and its key implications with Emmanuelle Maire of the European Commission · An inside look into how Europe’s largest retailers approach packaging sustainability with Paul Earnshaw, Lead Packaging Development Manager at Tesco We’ll also hear from a number of other expert speakers, including: · Anne Bedarf, Director for Global Packaging & Plastics Sustainability at Colgate-Palmolive · Archana Jagannathan, Chief Sustainability Officer for Europe at PepsiCo · Jonathan Gill, Head of Sustainability at Unilever · Kiril Dimitrov, Global Paper Packaging Lead at Nestlé · Lee Ellen Drechsler, Senior Vice President for Corporate R&D at Procter & Gamble Besides the key programme of panels and discussions, there will also be plenty of time for attendees to network with professionals from across the packaging industry during themed networking breaks, the Block Party, and on the new AI-powered matchmaking app. The Sustainability Awards, which take place at the Summit on the 11th of November, are also the perfect place to meet likeminded packaging experts and talk about the solutions and projects that are truly making a difference. As always, regulation and EPR will be front and centre, and the Summit will welcome leaders from the EU, associations, academia and industry to make sense of the PPWR, explain how it will affect you, and give insights into how you can successfully tackle the key requirements. Each day has a core theme. On the first day, delegates will examine the current strategic landscape and consider how businesses can mobilise to meet the associated challenges. The second day will see discussions on how packaging materials can be transformed, and third day will look ahead to the future of innovation All tickets are currently available to purchase at a discounted rate, but this discount period **ends on the 26th of October** – so act fast and purchase your ticket now. [Click here to join the discussion and purchase your ticket today](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/ticket-pricing?ref=packagingeurope.com) **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Plastipak opens PET material centre to advance recycled content solutions URL: https://www.packagingeurope.com/plastipak-opens-pet-material-centre-to-advance-recycled-content-solutions/ Last updated: 2026-10-20T11:35:03.000Z **In this Spotlight,** [**Plastipak**](https://www.plastipak.com/?ref=packagingeurope.com) **discusses the opening of its PET material centre in Verbania, Italy. Home to pakPET™ Single Pellet Solution, it builds on the company’s global network of five recycling facilities.** Plastipak Packaging, Inc., a global leader in packaging and recycling solutions, has announced the opening of its PET Material Centre. The centre manufactures pakPET™ Single Pellet Solution, a PET resin with 30% recycled content designed to help customers maintain packaging quality, consistency and manufacturing efficiency.’ Italian government officials and Ed Morgan, Plastipak CEO, attended the opening ceremony of October 14th. Plastipak invested more than €25 million in the PET Material Centre, reinforcing its commitment to material innovation and circular economy solutions. With five recycling facilities globally and the PET Material Centre in Verbania, Plastipak continues to invest in infrastructure that helps recover valuable materials and keep them in use. The centre builds on the company’s expertise across recycling, resin production, preforms and packaging manufacturing, giving customers practical solutions to advance their packaging goals. pakPET™ Single Pellet Solution combines virgin PET performance with built-in recycled content in a single, ready-to-use resin. Its single-pellet formulation simplifies processing and supports consistent packaging performance, helping customers integrate recycled content into existing PET operations. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/plastipak1610_2.png) “Customers need solutions that make recycled content easier to incorporate while delivering the quality and reliability their operations depend on,” said Pedro Martins, Executive Managing Director, Europe, Brazil & Asia. “Our PET Material Centre in Verbania brings together Plastipak’s materials expertise and manufacturing capabilities to help customers move their packaging goals forward.” **pakPET™ Single Pellet Solution offers:** · 30% recycled content built into a single pellet. · Consistent packaging performance with drop-in compatibility for existing PET operations. · Simplified processing and qualification to support manufacturing efficiency. · Food-contact approval for applicable packaging applications. · Certified post-consumer feedstock traceability through EN15343 certification. The resin is suitable for a range of applications, including food and beverage containers, home and personal care packaging, pharmaceutical packaging and thermoforming. The PET Material Centre strengthens Plastipak’s ability to connect recycling expertise with material innovation. By developing ready-to-use resin solutions, Plastipak helps customers make informed packaging decisions and supports a circular economy where materials are recovered and used again. ***About Plastipak*** Plastipak is a family-owned company that pioneers packaging and recycling solutions to drive the success of companies around the world. With people at the heart of its operations, Plastipak brings technical expertise, manufacturing capabilities and recycling leadership together to serve global brands. Through continued investment in its people, products and recycling infrastructure, Plastipak is Packaging the Future. For more information, please visit us at [www.plastipak.com](https://www.plastipak.com/?ref=packagingeurope.com) **This content was sponsored by Plastipak.** ### Sustainability Awards 2026 Finalist Interview: Bel Group’s recyclable pouch packaging URL: https://www.packagingeurope.com/sustainability-awards-2026-finalist-interview-bel-groups-recyclable-pouch-packaging/ Last updated: 2026-10-20T08:06:24.000Z **Nominated in the Readers Award category,** [**Bel Group**](https://www.groupe-bel.com/?ref=packagingeurope.com)**’s project combines a redesigned lightweight cap with a mono-material PE film solution, which the company says combines functionality, performance and sustainability without compromising child safety. We find out more in this interview.** **Could you summarize your entry in fewer than 50 works?** This innovation delivers lighter, safer, more convenient, and more recyclable pouch packaging for Pom’Potes® and GoGo squeeZ®. It combines a 40% lighter snap-fit cap with a mono-material PE film solution, reducing plastic use and improving recyclability while maintaining child safety, functionality, and industrial performance. **Why do you think the judges were impressed by your entry?** The project combines two major innovation levers: a redesigned lightweight cap and a mono-material PE film solution, which is currently being deployed. Together, they reduce material use, improve recyclability, and support the transition towards packaging solutions that can be more easily integrated into circular economy streams. The most innovative aspect of the cap redesign was the decision to challenge the conventional screw-thread system while preserving the cap’s iconic shape—a distinctive element of the brand identity and a feature recognized by consumers worldwide. Using the TRIZ method, the teams identified the cap’s essential functions and replaced the traditional thread with a snap-fit mechanism. This breakthrough enabled a 40% reduction in cap weight while maintaining secure closure, leak-tightness, ease of opening, consumer experience, and industrial robustness. In addition to the design improvement, the project involved a complete redesign of the cap manufacturing process, including high-cavitation moulds, shorter cycle times, and a leaner assembly process. Another key aspect of the innovation was the industrial adaptation required to run the mono-material PE film at scale. The transition from an aluminum-based structure, first to a complex multi-material structure and then to a more recyclable mono-material solution, required adjustments to the pouch-making equipment, including film unwinding, tension control, sealing systems, and process parameters. These developments were essential to ensure reliable sealing performance, product protection, and line efficiency while enabling a more circular packaging structure. The sustainability impact is tangible: lower virgin plastic consumption, a reduced packaging carbon footprint, and improved recyclability through the combination of the lighter cap and mono-material PE film. Importantly, these gains were achieved without compromising child safety. The optimized cap remains designed to meet anti-choking requirements and comply with the applicable toy safety framework. **Can you tell us about the ongoing development of your project?** The lightweight snap-fit cap has already been implemented across all pouch formats for Pom’Potes® in France and GoGo squeeZ® in the USA, demonstrating that the solution can be industrialized at scale in major markets. In parallel, the mono-material PE film solution is currently being deployed, with ongoing work to complete machine adaptations and ensure sealing performance, product protection, and line efficiency. **The winners of this year’s Sustainability Awards are due to be announced on the 11th November at the Sustainable Packaging Summit, taking place from the 10th\-12th November in Utrecht, Netherlands. The Summit mobilizes leaders of the FMCG value chain, policymakers, NGOs, recyclers and investors to collaborate, remove barriers and identify opportunities on the road to sustainable transformation.** **To learn more or register, visit:** [**https://www.packagingsummit.earth**](https://www.packagingsummit.earth/?ref=packagingeurope.com) **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Silgan to acquire Trivium and form $7.3 billion metal packaging business URL: https://www.packagingeurope.com/silgan-to-acquire-trivium-and-form-7-3-billion-metal-packaging-business/ Last updated: 2026-10-20T08:57:46.000Z **In a proposed transaction,** [**Silgan Holdings**](https://silganholdings.com/home/default.aspx?ref=packagingeurope.com)**,** [**Trivium Packaging**](https://www.triviumpackaging.com/?ref=packagingeurope.com) **and** [**American Industrial Partners**](https://americanindustrial.com/?ref=packagingeurope.com) **plan to form two differentiated packaging platforms, including a $7.3 billion business for recyclable metal food and beverage packaging.** Under the proposed agreement, Silgan will combine its Metal Containers segment and Food and Beverage Flat Cap Closures business with Trivium to create Silgan Metal Containers and Closures. Funds associated with American Industrial Partners will also contribute to the transaction. This combination is expected to create a ‘best-in-class’ global supplier of metal packaging for essential consumer products, with complementary operations principally in North America and Europe. The move is considered a ‘transformational next step’ to accelerate Silgan’s portfolio evolution. The all-cash acquisition values Trivium at an enterprise value of approximately $3.4 billion. This represents 7.1x last twelve months adjusted EBITDA, or 4.8x last twelve months adjusted EBITDA including synergies of $225 million. Silgan’s Metal Containers segment and Food and Beverage Flat Cap Closures business are also valued at an enterprise value of $3.8 billion, representing 8.1x last twelve months adjusted EBITDA. In connection with the formation and capitalization of Silgan MCC, Silgan is set to receive approximately $.23 billion of cash proceeds from American Industrial Partners. These will be used to retire certain existing debt and retain 60% controlling ownership interest in Silgan MCC. American Industrial Partners will own the remaining 40% interest and contribute approximately $1.0 billion of cash equity to support the acquisition and any future growth of the business. The remaining Silgan MCC capitalization will be provided by fully-committed debt financing. The partnership will establish an independent balance sheet that will be fully consolidated into Silgan’s financial statements. Meanwhile, Silgan will combine its Dispensing and Custom Containers businesses into a single segment named Silgan Dispensing Solutions. The segment will remain wholly owned by Silgan and operate as a premium specialty packaging platform serving differentiated products to attractive end markets. This funding structure is set to help Silgan capitalize on meaningful synergies, increase flexibility to invest for growth, and position both businesses for future value creation – all without requiring meaningful incremental capital on behalf of Silgan shareholders. Capital contribution and industrial operating expertise from American Industrial Partners will further support Silgan MCC’s value creation objectives. Silgan Dispensing Solutions and Silgan MCC will each pursue distinct customer sets, growth opportunities, and capital allocation priorities in a bid to position both businesses for long-term value creation. “This strategic portfolio acceleration reflects our commitment to value creation through deliberate portfolio construction and strategic capital deployment, enabled by the strength of our businesses and our exceptional teams,” said Adam Greenlee, president and CEO of Silgan. “We have tremendous respect for Trivium and its employees and believe this combination creates an even more differentiated global partner for food and beverage packaging customers. This transaction is expected to generate substantial value for shareholders, delivering approximately $2.3 billion of cash proceeds to Silgan while strengthening our global metal packaging business. “At the same time, it establishes two focused packaging platforms, each with distinct strategies and opportunities.” “Since 2019, Trivium has been a trusted provider of recyclable metal packaging products, serving over 800 customers around the globe,” continues Trivium CEO Michael Mapes. “This transaction with Silgan and AIP marks the next step in our evolution, as we collectively continue to deliver valuable packaging solutions to our customers and millions of consumers around the world. “With Silgan and AIP’s support, we will operate with increased scale and reach to advance our vision of delivering high-quality, innovative, and recyclable packaging products to consumers.” Dino Cusumano, managing partner at American Industrial Partners, adds: “Silgan and Trivium are exceptional companies with strong track records, and we are excited to partner with them to help execute this value-creating transaction and capture attractive opportunities for the combined business. We look forward to working with the Silgan and Trivium teams to enhance the combined value proposition for customers.” By the end of year three, the transaction is expected to generate $225 million in synergies through identified procurement, operational, and SG&A initiatives. It is also set to drive at least 15% adjusted EPS accretion for Silgan, inclusive of expected full run-rate synergies. In other news, International Paper is in discussions with prospective bidders regarding the potential sale of its EMEA packaging business. A [report in the Financial Times](https://www.ft.com/content/1ca17b0c-24f3-4c54-94b9-0b0526941efe?utm%5Fsource=chatgpt.com) identifies the private equity firms [Lone Star](https://www.lonestarfunds.com/?ref=packagingeurope.com) and [Atlas Holdings](https://www.atlasholdingsllc.com/?ref=packagingeurope.com) as organisations that are considering “multi-billion dollar bids” for the business. Our latest edition of the Brief also revisited some of this year’s [most resonant business deals](https://www.packagingeurope.com/exploring-the-biggest-packaging-industry-deals-of-2026/) so far and considered their implications for the packaging industry's current interests, values and priorities. **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Billerud unlocks fibre-based blister lidding, sachets and more in pharma URL: https://www.packagingeurope.com/billerud-unlocks-fibre-based-blister-lidding-sachets-and-more-in-pharma/ Last updated: 2026-10-20T08:01:45.000Z [**Billerud**](https://www.billerud.com/?ref=packagingeurope.com)**’s new PharmaKraft material offers a recyclable, fibre-based alternative for non-sterile sachets, stick packs, strip packs and blister lidding applications in the pharmaceutical sector.** According to Billerud, PharmaKraft is made from fresh fibre with controlled purity characteristics. It is designed for pharmaceutical applications with demanding performance and process requirements – aiming to meet the sector’s stringent quality, purity, and reliability standards. At the same time, the solution seeks to minimize fossil-based materials and reduce environmental footprint. It is based on renewable raw materials and can be recycled at end-of-life. Billerud also claims that PharmaKraft is produced with full traceability to support qualification and validation processes. The solution is set to help converters and brand owners transition into fibre-based packaging for dry pharmaceutical products. It also intends to align with Billerud’s existing healthcare packaging portfolio, including SteriKraft and MediKraft for medical packaging applications. “Healthcare packaging is entering a period of transformation,” says Florian Schäffeler, Senior Segment Manager Medical at Billerud. “With PharmaKraft, we have created a platform that enables innovation, supports sustainability goals, and helps accelerate the shift from conventional packaging structures to paper-based alternatives made from renewable resources.” In other news, [Easysnap Technology](https://www.easysnap.com/?ref=packagingeurope.com)’s single-dose [Papersnap](https://www.packagingeurope.com/fold-and-squeeze-paper-pack-dispenses-98-of-liquid-product-for-easy-use/) packaging can be folded and squeezed to dispense liquid products such as eye drops, disinfectants, and aspirin. The design is expected to ensure full accessibility, avoid loose components, minimize product waste, and streamline recyclability. Elsewhere, [Ahlstrom](https://www.ahlstrom.com/?ref=packagingeurope.com) has launched Grease-Gard PLUS and Grease-Gard PRO as part of its family of [high-performance grease-resistant papers](https://www.packagingeurope.com/ahlstrom-expands-grease-resistant-paper-portfolio-for-north-american-market/). Intended as a paper-based alternative to traditional foil bags and wraps, the solution aims to help brands reduce aluminium content while maintaining food quality, freshness and consumer experience. **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### ‘Paperization has moved beyond a simple substitution story’ URL: https://www.packagingeurope.com/paperization-has-moved-beyond-a-simple-substitution-story/ Last updated: 2026-10-19T14:53:37.000Z **We see negative packaging-related stories every day, but what is your favourite good news packaging story from the past year? We discussed this question in a recent conversation with Lara Botta, VP at BOTTA EcoPackaging, and also looked ahead to the key talking points at the 2026 Sustainable Packaging Summit.** [***Click here to learn more about attending this year’s Sustainable Packaging Summit.***](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/ticket-pricing?utm%5Fmedium=search&utm%5Fcampaign=sps26&utm%5Fcontent=ticket%5Fpricing&utm%5Fterm=sustainable%5Fpackaging%5Fsummit&utm%5Fterm=sustainable%20packaging%20summit&utm%5Fcampaign=SPS26+%7C+SEARCH+%7C+WDL&utm%5Fsource=adwords&utm%5Fmedium=ppc&hsa%5Facc=3630166164&hsa%5Fcam=23852797881&hsa%5Fgrp=197338978275&hsa%5Fad=809164621107&hsa%5Fsrc=g&hsa%5Ftgt=kwd-1601466471796&hsa%5Fkw=sustainable%20packaging%20summit&hsa%5Fmt=b&hsa%5Fnet=adwords&hsa%5Fver=3&gad%5Fsource=1&gad%5Fcampaignid=23852797881&gbraid=0AAAAADnbWs4xfXWFszKlsYaBnIfo%5F4tb-&gclid=EAIaIQobChMIoJXEnLGElwMVoZNQBh3Doh3-EAAYASAAEgKhh%5FD%5FBwE) --- **What do you think will be the key talking points at the 2026 Sustainable Packaging Summit?** For me, the central question will be how we move from ambition to implementation. The scale of the challenge is clear. The EU generated 79.7 million tonnes of packaging waste in 2023, equivalent to 177.8 kg per person (Eurostat, 2025). At the same time, packaging accounts for around 40% of plastic consumption in Europe (European Environment Agency \[EEA\], 2023). These numbers make it clear that incremental change will not be enough. PPWR will naturally be a major part of the conversation, but I hope we go beyond compliance. We need to discuss how regulation can become a catalyst for better design, better infrastructure and genuinely circular business models. I also expect strong debate around materials. Paper and fibre-based solutions, plastics, reuse and advanced recycling all have a role, but none should be treated as a universal answer. Increasingly, the conversation must also be about economics. A sustainable packaging solution that cannot scale, perform or make business sense will struggle to create meaningful impact. The real opportunity is to connect environmental progress with commercial reality and turn innovation into something the market can actually adopt. **You’ll be moderating a panel on paperization at the Summit – how do you think this trend has developed across the past year?** Paperization has clearly moved beyond a simple substitution story. A year ago, much of the conversation was about replacing single-use plastic with paper; today, the more interesting question is how we engineer fibre-based packaging to deliver the functionality modern supply chains demand. There is good reason for the interest. Paper-based packaging already has a strong recycling infrastructure in Europe, with recycling rates reported at around 87% (Cepi, 2024), while the EU recycled only 42.1% of plastic packaging waste in 2023 (Eurostat, 2025). But the lesson is not that paper is automatically better. It is that material choice needs to be considered alongside design, infrastructure and end-of-life realities. Our own work at BOTTA EcoPackaging reflects this evolution. For example, our Eco-Transparent Paper Polybag is engineered as a translucent paper alternative to conventional plastic polybags, showing how paperization is moving into applications where functionality and appearance have traditionally favoured single-use plastic. That is where I think paperization is heading, which is away from a marketing trend and towards a more technical, evidence-based transformation of packaging. **We see a lot of concerning/negative packaging stories every day, so much so that it can be hard to remember positive stories about innovation and sustainability successes. What has been your favourite packaging-related good news story from the past year?** My favourite “good news” story is the growing number of innovations making fibre-based packaging work in applications where it was previously considered too difficult. The reason I find this encouraging is that we are no longer talking only about replacing one material with another. We are seeing innovation in barriers, closures, moulded fibre, cushioning and protective packaging; essentially, engineers are solving the difficult technical problems that determine whether an alternative can really work at scale. The progress is also measurable. Paper and board packaging already has a mature recycling system in Europe, and recent European data shows that 75.1% of all paper products were recycled in 2024. The sheer diversity of ideas coming through the industry is also encouraging. The Sustainability Awards illustrate this well. The innovation landscape is no longer dominated by one material or one technological pathway. For me, that is the positive story that the industry is learning how to turn sustainability challenges into engineering challenges, and then into commercial opportunities. **When you think about the 2026 Sustainable Packaging Summit, what is the part you are most looking forward to?** I am most looking forward to the conversations that happen between the sessions, when people from very different parts of the value chain sit together and realise that they are solving different parts of the same problem. Packaging is inherently collaborative. A converter cannot create a circular solution alone; neither can a brand, material producer, recycler, regulator or technology company. We need to understand the constraints on the other side of the value chain before we can design solutions that work in the real world. I am particularly looking forward to moderating the discussion on paperization. The subject has genuine momentum, but it also deserves honest debate. Europe is already recycling paper-based packaging at a much higher rate than plastic packaging, but we still have to address barriers, coatings, fibre sourcing, food-contact requirements and the realities of collection and recycling. Ultimately, I hope people leave Utrecht with fewer slogans and more practical ideas, and, ideally, with new partnerships that can turn those ideas into reality. **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### FOREST-PKG is helping packaging people find the right people faster URL: https://www.packagingeurope.com/forest-pkg-is-helping-packaging-people-find-the-right-people-faster/ Last updated: 2026-10-19T13:56:59.000Z In the latest edition of the Spotlight, Matthew Wright, Founder and CEO of [FOREST-PKG](https://www.forest-pkg.com/?ref=packagingeurope.com), shares why finding the right suppliers, materials, and people remains a challenge across packaging, and why better connectivity can help the industry move faster. ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/forest_matthewwright-2.png) Matthew Wright, Founder and CEO, FOREST-PKG I’ve been hearing from major buyers and packaging companies that they’re being challenged to find new suppliers and new materials. And we are also hearing from vendors that they have developed solutions, new products, or new materials, and they can’t find the people who need them. I’m hearing from both sides. There’s a need to be connected. Supply challenges, global unrest, and sustainability expectations have changed what companies need. Products might have remained the same for many years, but the time pressure on companies to find solutions is tighter than ever. It can no longer be done or supported only through legacy networks built on people’s relationships. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/forest_aiadvisor.png) **The FOREST-PKG homepage* From a buyer’s perspective, there’s no common method for finding the right supplier, capability, or solution. Whether that’s through associations or industry groups, buyers can miss a lot of potential suppliers that aren’t part of that particular group, and there is no standardized way to do this. The second piece is the way vendors promote their information. It’s not always in the language or understanding that buyers need when they’re looking for a solution. Vendors promote things differently from how buyers may be looking for them. The connectivity issue is a big part of the challenge between vendors and buyers. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/forst-ai-advisor.png) **FOREST-PKG’s AI Advisor* We’re working on [FOREST-PKG](https://www.forest-pkg.com/?ref=packagingeurope.com) as the go-to platform, and we’re spending a lot of time building the right profiles. The goal is for people to work more on projects and spend less time searching and looking for solutions. All we’re doing is trying to reduce the friction and time it takes for them to find each other and start getting to work on solving problems. If we can eliminate 100 million hours of wasted time and energy in the packaging industry, that time can be used to create more sustainable, lower cost packaging solutions. Think about somebody trying to search for a product to replace something they have today. They may end up finding a product and doing a lot of testing, only to realize that product isn’t meant for their use. The more we can do to not only help them find and connect, but find the right connection, the better. By connecting with academic and association research papers, testing, and tools that tell us what’s working and not working in the world, and by bringing several of these connection points together, not only can we search and find, but we can know and engage with the right solutions quicker, with more logic and intelligence behind it. **Ultimately, it’s about connecting people to the right people faster.** **This content was sponsored by FOREST-PKG.** ### ‘World’s first’ resealable fibre tray developed for proteins, produce and more URL: https://www.packagingeurope.com/worlds-first-resealable-fibre-tray-developed-for-proteins-produce-and-more/ Last updated: 2026-10-19T12:42:20.000Z [**Cirkla**](https://www.gocirkla.com/?ref=packagingeurope.com)**,** [**Belmark**](http://www.belmark.com/?ref=packagingeurope.com) **and** [**Ossid**](https://www.ossid.com/?ref=packagingeurope.com) **have unveiled the ‘world’s first’ resealable fibre tray, intended as a sustainability-minded, scalable, and cost-competitive alternative to plastics.** Combining Cirkla’s high-performance fibre trays with Belmark’s resealable lidding film and Ossid’s automated sealing technology, the packaging is applicable to food categories such as fresh protein, produce, and ready meals. Reportedly, the fibre trays ‘meet or beat’ the shelf life, barrier properties, and durability of conventional plastics while reducing plastic waste by up to 90%. At the same time, they are said to be affordable, plug-and-play, and tested and validated on all major tray sealers in the United States market, including Ossid. With no capital investment or line changes required, Cirkla’s trays are currently being used in real production environments for American retailers and protein processors. Previously, the technical challenge of bonding a resealable film to a fibre substrate without compromising the tray’s liner has prevented peel-and-reseal functionality for fibre trays. Now, Belmark’s advanced lidding film technology and Ossid’s ReeMaster NextGen Automatic Tray Sealer claim to have solved the problem. “Resealable fibre packaging has been one of the industry's most sought-after innovations and it took the right partners to make it real,” said Glenn Divers, vice president of Sales at Cirkla. “I believe this will be the inflection point for fibre packaging adoption across the industry. “When you convert a single-use tray into a resealable, multi-use package without compromising performance, cost or asking brands to change their lines - you remove every reason not to switch.” Belmark claims that its work with Cirkla and Ossid has brought sustainability, product protection, and consumer convenience together into one solution. “Projects like this are a reminder that innovation doesn't happen in isolation,” continued Jason Vandeloo, director of Business Development at Belmark. “Bringing resealable functionality to a fibre tray required expertise across materials, film, and equipment, and each partner played an important role. “At Belmark, we're proud to contribute our leadership in lidding film technology to help bring solutions like this to market.” The ReeMaster NextGen Automatic Tray Sealer is purpose-built for medium-to-large-scale production environments across produce, protein, and other food applications. It utilizes servo-driven indexing conveyors and side grippers to consistently and precisely position trays. Its 12-inch colour touchscreen with intuitive recipe management is set to simplify operation and unlock faster changeovers between top-seal, Modified Atmosphere Packaging (MAP), and Vacuum Skin Packaging (VSP). The machine’s stainless steel, open-frame, washdown-ready design is also expected to enable fast, tool-free cleaning and maintenance. “Sustainable packaging advances when partners challenge what the industry has accepted as impossible,” added Andrew Birdwell, vice president of Sales at Ossid. “Together with Belmark and Cirkla, we solved a long-standing challenge: pairing a fibre-based tray with a peel/reseal lidding film without damaging the tray's liner. “The result is a package that performs on the line, stands out on the shelf, and helps our customers reach their sustainability goals.” The resealable fibre tray was showcased at The Global Produce and Floral Show from 14–16 October and is currently on display at Pack Expo until 21 October. Cirkla also plans to bring its newest partnership to a commercially validated, supply chain-ready foundation via its first U.S. manufacturing facility in Gainesville, Georgia, which is scheduled to commence operations in Q1 2027. In other news, [Mars Snacking](https://www.mars.com/our-brands/mars-snacking?ref=packagingeurope.com) has unveiled a [resealable canister](https://www.packagingeurope.com/resealable-canister-introduced-by-mars-to-keep-crackers-fresh-on-the-go/) for its Cheez-It and Club crackers. They are designed to help consumers carry and eat their crackers in different environments while keeping the food fresh until the last bite. [Copacol](https://www.copacol.com.br/?ref=packagingeurope.com) has also revealed a [cellulose tray](https://www.packagingeurope.com/cellulose-tray-designed-for-use-in-air-fryer-is-used-to-pack-frozen-chicken/) for its seasoned chicken cuts, designed to be placed directly in the air fryer and recycled or biodegraded at end-of-life. **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Why better adhesives can improve paper sack production URL: https://www.packagingeurope.com/why-better-adhesives-can-improve-paper-sack-production/ Last updated: 2026-10-20T11:37:54.000Z [**Duynie**](https://www.duynie.com/?ref=packagingeurope.com) **has decades of experience in developing applications for side-stream potato starch. With Novinexx CPB, the company is applying this knowledge to paper sack adhesives. The adhesive is modified using a new technology, offering added value to the paper sack industry.** **In this edition of our 'In Conversation With…' series, we speak with Sam van den Berg, Commercial Manager at Duynie, about why adhesives deserve renewed attention, how technical improvements can create measurable value for paper sack manufacturers, and why close cooperation between adhesive suppliers and production teams is key to successful implementation.** SPONSORED ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Sam-van-den-Berg-Jpeg.jpg) Sam van den Berg, Commercial Manager at Duynie --- **How has paper sack production evolved, and what role should adhesives play in its next stage?** Paper sack production has made major progress over the past decades. Machines operate at higher speeds, production is more automated and safer, and paper quality has continued to develop. Adhesives have not always developed at the same pace. In many cases, manufacturers are still using adhesive solutions that are based on technology from decades ago. This potentially limits their output. Adhesive may represent a relatively small part of the total production process, but it has a direct influence on how well the entire production line performs. At Duynie, we believe adhesives should be treated as a production technology rather than as a consumable, and we have developed Novinexx CPB with that principle in mind. **What hidden operational costs can result when an adhesive is not aligned with modern production?** The cost is not always visible on the adhesive invoice, but the effects appear elsewhere in production. If an adhesive is not suited for the machine or paper, operators may need to reduce the production speed. The machine might be able to run faster, but doing so could lead to inconsistent application or quality problems. For example, when an adhesive penetrates paper, it can cause sacks to stick together, resulting in rejected batches. Another cost factor is adhesive build-up on machine parts due to splashing, which can lead to more frequent cleaning and longer production stops. This reduces productive machine time and adds to labour and maintenance costs. Curing time also has a wider impact. If sacks need longer to dry before they can be shipped, they remain in stock for longer, increasing inventory levels and tying up working capital. **What limitations did Duynie identify, and how did these shape Novinexx CPB?** Most paper sack manufacturers want an adhesive that has a high starch-to-water mixing ratio, because you essentially have more adhesive for a lower cost price. This however can come at the expense of performance. More water often means longer curing, a higher risk of mould, more splashing and cleaning, and a higher chance of paper penetration. These limitations shaped the development of Novinexx CPB. Improved safety is another benefit of Novinexx CPB. When powdered adhesives containing preservatives are deposited and mixed, dust can be inhaled or come into contact with skin and eyes, causing irritation. Reducing dust formation therefore helps limit exposure and keeps the adhesive preparation area cleaner and safer. In controlled comparative testing, Novinexx CPB showed the lowest dust formation. The lack of a GHS hazard pictogram further supports a safer working environment. Lastly, Novinexx CPB is certified food-contact safe, helping our customers to produce sacks that are suitable for food-contact applications. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/PE_Duynie_1-1.png) **How does Duynie’s new technology influence adhesive performance?** Our new cross-linking technology changes the properties of the starch and helps balance several characteristics relevant to paper sack production. It allows for a high mixing ratio (1:4.5) with the benefits usually seen in adhesives with a low mixing ratio (1:3). In comparative testing, Novinexx CPB shows low splashing behaviour, reliable bonding without paper penetration, stable viscosity, easy cleanability and fast curing. **How do the technical characteristics translate into measurable production value?** We look at what happens on the production floor. Does the machine run more consistently with Novinexx CPB? How often and for how long does it stop for cleaning? How much adhesive is being used? And how long do sacks need to cure before they can be shipped? These gains in efficiency can be measured and translated into production value. The outcome differs from one factory to another. That is why Novinexx CPB is tested under the manufacturer’s own operating conditions. Our adhesive specialists work with operators on site to get the best performance from both the adhesive and the production line. Based on the results, we can calculate the potential operational savings for the manufacturer. **What other benefits does Novinexx CPB offer?** The adhesive is made from potato starch recovered from process water at French fries and chips factories. We refine this existing side stream and only modify the highest-quality starch to produce Novinexx CPB. This means no additional potatoes are required specifically to produce the starch. This may help customers lower Co₂ emissions, water- and land-use, supporting their scope 3 emission-reduction goals. We have a Life Cycle Assessment (LCA) available to provide customers with supporting data for their sustainability reporting. **Where does Duynie see the next opportunities for adhesive innovation?** We are currently working with partners to apply Novinexx CPB in digital pasting machines, and we see great potential here. Additionally, we also keep researching and improving Novinexx CPB to give our customers even more value. If you would like to know more about Novinexx CPB or test it, feel free to contact me (Sam van den Berg) through the [Duynie website](https://www.duynie.com/en/technical/products/novinexx-cpb-paper-sack-glue/?utm%5Fsource=packagingeu&utm%5Fmedium=referral&utm%5Fcampaign=cpbarticle). [**Click here**](https://www.duynie.com/en/technical/products/novinexx-cpb-paper-sack-glue/?utm%5Fsource=packagingeu&utm%5Fmedium=referral&utm%5Fcampaign=cpbarticle) **to learn more about Novinexx CPB.** ### How packaging design helps waste pickers in low- and middle-income countries URL: https://www.packagingeurope.com/how-packaging-design-helps-waste-pickers-in-low-and-middle-income-countries/ Last updated: 2026-10-19T10:02:44.000Z **In its** [**latest paper**](https://www.theconsumergoodsforum.com/packaging-design-in-low-and-middle-income-countries/?ref=packagingeurope.com)**,** [**The Consumer Goods Forum**](https://www.theconsumergoodsforum.com/?ref=packagingeurope.com) **has set out packaging design guidelines to avoid pollution, increase recycling rates, and help informal waste sectors profit in low- and middle-income countries (LMICs).** Reportedly, approximately 60% of the plastic collected for recycling around the world is handled by 40 million waste pickers; yet waste pickers in LMICs have lost over $150 million in potential earnings due to poorly designed PET bottles. Waste pickers are more likely to collect valuable packaging materials; the papercites a statistic that 75% of the total plastic that leaks into the environment in Indonesia is low-value packaging. Designs that raise the value of a pack are expected to reduce the likelihood of waste leaking into the river, ocean, or terrestrial ecosystems. Based on its own [Golden Design Rules](https://www.theconsumergoodsforum.com/coalitions-of-action-industry-solutions/plastic-waste/design-and-materials/?ref=packagingeurope.com), the Consumer Goods Forum believes that manufacturers should increase the recycling value of PET packaging by using transparent and uncoloured PET, and by ensuring that adhesives and the size of a sleeve or label do not create complications. These steps might include removing PVC from labels and closures to facilitate the production of food-grade rPET, or considering manual sorting when determining label size or adhesive choices in the design phase. To increase the recycling value of rigid HDPE and PP, manufacturers are urged to use minimal direct printing, avoid fillers that increase packaging density by >1g/cm3, and ensure that their material choices, liners and seals of closures are compatible with recycling processes. Non-recyclable lids, caps and labels have led workers at Brazil’s ACLAMA waste picker association to manually reject around 11% of rigid HDPE packaging, while contamination from PP labels and closures in the HDPE stream can apparently reach up to 10% by weight. Blended resin components are hard to sell and rarely recycled, meaning they are often dumped, incinerated or landfilled. Additionally, recycling instructions should be provided on-pack to ensure that consumer plastic packaging ends up in the relevant waste stream. Manufacturers should consider lower literacy rates or the number of dialects spoken in any given end market, since unclear labelling may prevent waste pickers from capturing the full value of a recyclable material. The Consumer Goods Forum urges policymakers and industry to agree on a labelling approach that can be understood, regardless of literacy or language, in markets with large informal workforces. The UN Conference on Trade and Development ([UNCTAD](https://unctad.org/?ref=packagingeurope.com)) has already identified South Africa’s On-Pack Recycling Labelling (OPRL) as good practice for developing countries. Applying these principles in LMICs is set to unlock personal and economic benefits without introducing unnecessary complexity or cost for consumers or industry. Better design could make materials cheaper and easier to process while providing recyclers with higher-quality feedstock. If a pack can be sorted by polymer type, colour, and format, it is expected to reduce the time aggregators and material recovery facilities (MRFs) spend baling and selling materials – as well as avoiding extra sorting, handling and disposal costs. Lower contamination and consistent material streams could also help recyclers meet buyers’ quality requirements, unlock higher market value for recyclable materials, and create an ongoing supply of high-quality recycled feedstock for end markets. However, the Consumer Goods Forum emphasizes that businesses should consult local organizations, from waste picker associations to regulators, to design their packaging in line with individual market realities and infrastructure. Generally speaking, rigid plastic packaging is considered the ‘highest-impact starting point’ to improve packaging designs in LMICs. These formats are more likely to be recycled and carry a higher market value, the Consumer Goods Forum explains; in West Java, Indonesia, the price of rigid HDPE and PP is thought to average around 3.5 times higher than multilayer plastics. LMICs are increasingly developing mandatory design-for-recycling standards and extended producer responsibility (EPR) systems such as eco-modulated fees. Throughout this process, the Consumer Goods Forum hopes that industry associations and other stakeholders will encourage the adoption of its ‘globally applicable’ design guidelines, while manufacturers adopting design-for-recycling principles are set to get ahead of incoming regulation and benefit from fee eco-modulation. Earlier this year, the Consumer Goods Forum’s [Plastic Waste Coalition of Action](https://www.theconsumergoodsforum.com/planet/plastic-waste/?ref=packagingeurope.com) published a [report](https://www.packagingeurope.com/the-consumer-goods-forums-vision-of-epr-for-liquid-packaging-cartons/) that identified setbacks and recommended guiding principles to help LMICs apply extended producer responsibility to liquid packaging cartons. Solutions included a dedicated category for liquid packaging cartons, preferably within paper; ensuring national collecting and recycling systems accept liquid packaging cartons; and setting realistic collection and recycling targets in line with existing infrastructure. Another [report](https://www.packagingeurope.com/low-income-countries-paying-the-price-for-end-of-life-plastic-imports-wwf-cautions/) commissioned by [WWF](https://wwf.org/?ref=packagingeurope.com) previously warned that low-income countries could face up to ten times higher costs than their high-income peers when it comes to the environmental, health, and economic impacts of plastic waste – despite consuming nearly three times less plastic per capita. **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Fibre-based packaging concept serves alcohol-free beer for every weekday URL: https://www.packagingeurope.com/fibre-based-packaging-concept-serves-alcohol-free-beer-for-every-weekday/ Last updated: 2026-10-19T07:19:32.000Z [**Smurfit Westrock**](https://www.smurfitwestrock.com/?ref=packagingeurope.com)**,** [**AB InBev**](https://www.ab-inbev.com/?ref=packagingeurope.com) **and** [**JKR**](https://www.jkrglobal.com/?ref=packagingeurope.com) **have designed a fibre-based packaging concept that carries one bottle of alcohol-free** [**Corona**](http://www.corona.com/?ref=packagingeurope.com) **Cero beer for each day of the week.** Seeking to combine consumer insight with paper-based packaging, the “7 Days, 7 Moments” concept comprises a consumer pack and corrugated transport solution. It is intended as a ‘distinctive’ format that that protects products throughout the supply chain while supporting sustainability ambitions. Smurfit Westrock utilized its Design2Market process to foster collaboration between teams and develop, prototype, and refine multiple solutions, then select a scalable design for global rollout, in ‘a matter of weeks’. The format caters to a growing market for alcohol-free beverages, with 61 million consumers believed to have entered the no-alcohol category between 2022 and 2024. “Our role here was to bring together the people, expertise and capabilities needed to ensure speed to market for one of the world’s biggest brands,” commented Arco Berkenbosch, chief innovation officer at Smurfit Westrock. “The complexity was happening behind the scenes; our goal was to make the journey feel simple, from the first idea through to a solution that could be tested, produced and brought to market in an exceptionally short timeframe.” In other news, [Zafree Papers](https://zafreepaper.com/home?ref=packagingeurope.com) and [100+ Accelerator](https://www.100accelerator.com/?ref=packagingeurope.com)’s [‘tree-free’ beer packaging](https://www.packagingeurope.com/sustainability-awards-winner-interview-zafrees-tree-free-beer-packaging/) – corrugated cartons made using upcycled pseudostems from banana farms – was the [Overall Winner](https://www.packagingeurope.com/winners-of-the-sustainability-awards-2025-announced/) at last year’s Sustainability Awards. The packaging claims to reduce deforestation, cut emissions, and strengthen local supply chains. Since then, [Heineken](https://www.heineken.com/?ref=packagingeurope.com) and [Heinz](https://www.heinz.com/?ref=packagingeurope.com)have celebrated the World Cup 2026 with a [six-pack](https://www.packagingeurope.com/is-heineken-and-heinzs-beer-and-ketchup-six-pack-inspired-or-impractical/) containing five beer bottles and one bottle of ketchup. While some praised the format for making the connection between summertime, sporting events, and the food and drink typically enjoyed outdoors, others questioned whether the combination served any real purpose beyond marketing. **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### International Paper considering sale of its European packaging division URL: https://www.packagingeurope.com/international-paper-considering-sale-of-european-packaging-division/ Last updated: 2026-10-16T14:45:27.000Z **International Paper is in discussions with prospective bidders regarding the potential sale of its EMEA packaging business.** In a [statement](https://www.prnewswire.com/news-releases/statement-regarding-possible-emea-packaging-business-sale-302910404.html?utm%5Fsource=chatgpt.com), the company said that its consideration of “unsolicited inbound inquiries” remains at an early stage, and that any sale is not yet a certainty. A [report in the Financial Times](https://www.ft.com/content/1ca17b0c-24f3-4c54-94b9-0b0526941efe?utm%5Fsource=chatgpt.com) identifies the private equity firms Lone Star and Atlas Holdings as organisations that are considering “multi-billion dollar bids” for the business – adding that the two firms are the last remaining suitors following the exit of other interested parties. The FT’s sources say that remaining bids could value the EMEA business at less than €5.5 billion. Earlier this year, [International Paper announced](https://www.packagingeurope.com/international-paper-to-split-into-two-separate-companies/) its intention to split its entire business into two separate, independent, publicly-listed entities to cover the North American and EMEA markets – with its [previously-acquired DS Smith assets](https://www.packagingeurope.com/all-shareholders-approve-international-papers-acquisition-of-ds-smith/) getting split between the two. At that time, the company’s chairman and CEO, Andy Silvernail, said: “Taking this swift, decisive action now will enable both businesses to reach best-in-class performance and maximize long-term value creation through enhanced focus on their unique opportunities and targeted investment approaches.” However, it is now understood that IP plans to progress plans for the separation whilst continuing to evaluate a potential sale in the meantime. Shares in International Paper climbed by about 8% off the back of the news, [according to Reuters](https://www.reuters.com/legal/transactional/private-equity-firms-exploring-deals-international-papers-european-packaging-2026-10-15/?ref=packagingeurope.com), which also reports that the company failed to hit sales expectations in July and “trimmed the top end of its annual profit forecast while it restructured operations”. **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Cazcabel Tequila unveils new bottle for Blanco and Reposado URL: https://www.packagingeurope.com/cazcabel-tequila-unveils-new-bottle-for-blanco-and-reposado/ Last updated: 2026-10-16T14:02:19.000Z [Cazcabel Tequila](https://cazcabel.com/?srsltid=AU7gw4XFreh7qAtf-EaLT7vX70zXae3NSs4naCTnJfwqxOMkcJEJB6Ou&ref=packagingeurope.com) has redesigned the bottle for its Blanco and Reposado tequilas, with the new 70cl bottle rolling out in the UK and Europe from October, followed by new 75cl and 1L bottles in the US from January 2027\. The new design highlights the brand's family estate, field-to-glass story and its premium positioning in a fast-maturing category. The redesign centres on the agave piña, the heart of tequila. According to the company, it celebrates the family's pride that Cazcabel is made only from agave grown on their own estate, where they have farmed for four generations. The shape appears twice: in the outline and border of the front label, and in the domed punt in the base of the bottle. Embossed glass details the production process, and a redesigned neck label carries three icons representing the family's agave, the highlands of Los Altos de Jalisco, and the tree at the centre of the Hacienda Cazcabel courtyard. The estate's coordinates, its altitude of 1,964 metres and the signature of maestra tequilera Yadira Hernández also appear on pack. The design is intended to reflect Cazcabel's position as a 'true field-to-glass brand', as both agave farmer and tequila producer, enabling unparalleled quality control and taking full responsibility for embedding sustainable practices throughout the process, from GLOBALG.A.P. certified agave farming to a distillery that is 95% solar powered. "We're very excited to bring the new bottle to market, as we think it really begins to allow us to share the field-to-glass story of Cazcabel, our pride in being the fourth generation of agave farmers in the Vazquez family, and to put a focus on the importance of agave within tequila," said Uziel Vazquez, Co-Founder of Cazcabel Tequila. The company confirms that nothing has changed in the liquid. Cazcabel Blanco and Reposado remain 100% Blue Weber agave, distilled at Hacienda Cazcabel in Atotonilco el Alto (NOM 1436), and made using only agave, water and yeast. **If you liked this story, you might also enjoy:** [Redesigned Patrón Tequila bottle reportedly cuts weight and carbon footprintIn a recent redesign, Patrón Tequila has reduced the weight of its tequila bottles by 8% with the goal of lowering its carbon footprint. Applying across its core portfolio of Silver, Reposado, Añejo, and Extra Añejo drinks, the new bottle – designed in collaboration with Servaire & Co – maintains its existing bell-![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/icon/pe-favicon-96bb6c87-b56b-48fd-ab53-38614183fcf8.png)Packaging EuropePackaging Europe staff writers![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/thumbnail/18077_pe_patrn_bottles_318966-eb0059df-25fa-43fb-a9b3-ba87db111c5f.png)](https://www.packagingeurope.com/redesigned-patron-tequila-bottle-reportedly-cuts-weight-and-carbon-footprint/) [The NFC tequila bottle that enables re-ordering with the tap of a smartphoneOTACA Tequila and Identiv have collaborated on a tequila bottle with an embedded NFC tag that allows consumers to authenticate the product and re-order with their smartphone. We spoke with Anthony Accetta, CEO and co-founder of OTACA Tequila, and Amir Khoshniyati, general manager and vice president of Transponder![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/icon/pe-favicon-31952bd8-72a8-474f-889f-6e7b4d3e8e0a.png)Packaging EuropeHannah Cole![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/thumbnail/8468_otaca11-02_180030-7fd2063f-51da-4550-abaf-178826e03cbe.jpg)](https://www.packagingeurope.com/the-nfc-tequila-bottle-that-enables-re-ordering-with-the-tap-of-a-smartphone/) ### Sustainability Awards 2026 Finalist Interview: Novamont and CCM’s ovenable ready meal tray URL: https://www.packagingeurope.com/sustainability-awards-2026-finalist-interview-novamont-and-ccms-ovenable-ready-meal-tray/ Last updated: 2026-10-19T06:25:27.000Z **Ing. Alberto Castellanza, Director of Markets and Products Development at** [**Novamont S.p.A**](https://www.novamont.com/eng/?ref=packagingeurope.com)**., discusses the company’s ovenable ready meal tray, developed in collaboration with** [**CCM**](https://www.ccmpackaging.it/?ref=packagingeurope.com)**. It combines bioplastics with paper to meet paper mono material definition and was nominated in the Driving the Circular Economy category of this year’s Sustainability Awards.** **You’re a finalist in the Sustainability Awards 2026\. Congratulations! To start off, could you summarize your entry in less than 50 words?** Thanks! We are excited about this result. Our ovenable ready-meal tray is the result of the joint work to combine Novamont’s Mater-Bi® bioplastic with CCM’s technology for paperboard conversion. The tray meets the PPWR paper mono material definition addressing circularity challenges, through two validated end-of-life pathways (paper recycling and industrial composting) helping reduce recycling waste and avoiding persistent microplastics generation/release. **Why do you think the judges were impressed with your entry? Tell us about what is innovative about your project and/or about its impact on packaging sustainability.** We believe the judges appreciated the combination of eco-design and validated circular end-of-life options achieved without compromising functionalities. The key to innovation is the realization of a Mater-Bi® (Novamont family of compostable bioplastics) coating less than 5% of the total weight without altering the paperboard grammage. This helps to maintain the demanding performance required for ready meals, including resistance to liquids and fats, microwave heating, and traditional oven use up to 200°C. In addition, thanks to the limitation in coating content, the paper recycling rate performance becomes optimal, reducing the rejects fraction intended for incineration and landfill. An outstanding added value, thanks to Mater-Bi® biodegradable and compostable characteristics, no persistent microplastics are released in the paper streams. At the same time, when the tray is contaminated with food residues, both the packaging and the food waste, thanks to the certified compostablility, can be organically recycled through industrial composting, preventing contamination of paper recycling streams and cross contamination of the composting facilities. Moreover, the compostable coating preserves intrinsic biodegradability of paper. The flexibility of different End of Life scenarios can be implemented in different EU countries by adapting the collection scheme to local recycling infrastructures and waste-management capabilities with the main scope to optimize the recycling ratio incrementing the Material Circularity Indicator (MCI) as defined by the Ellen MacArthur Foundation (EMF). **Finally, can you tell us about the ongoing development of your project, e.g. how your innovation has been received by the industry, or what the next steps are in product development?** The project demonstrated that close collaboration among all actors across the value chain significantly facilitates market uptake, accelerating the commercialization of innovative products. After preliminary optimization carried out in the framework of WOOD4PLASTIC-LIFE-EU project (LIFE23-ENV-ES-WOOD4PLASTIC, Co-funded by the European Union under the LIFE Programme Grant Agreement 101148460) and thanks to the collaboration between Novamont and CCM Packaging, nowadays our solution is validated at industrial scale, ready for commercialization and replication in EU. The end users appreciated the innovative paper and Mater-Bi® combination, which ensure recyclability and compostability, together with resistance to heat, grease, moisture as well as suitability for microwave and conventional oven (e.g. use up to 200°C/30’). Industrial stakeholders appreciated the solution’s compliance with emerging PPWR (Packaging and Packaging Waste Regulation) requirements achieved using less than 5% of coating while preserving full functionalities. Another key aspect valued by brand owners is the fact that the solution helps reduce costs associated with end-of-life management and Extended Producer Responsibility (EPR) schemes. Our research is continuing and thanks to the support of the Wood4plastic project, Novamont is developing next-generation solutions with an even lower environmental footprint using new generation of sugars derived from hardwood residues for the production of biobased polymers. The objective is to further improve sustainability performance, resource efficiency and circularity while maintaining the functionality required for demanding food-packaging applications. **The winners of this year’s Sustainability Awards are due to be announced on the 11th November at the Sustainable Packaging Summit, taking place from the 10th\-12th November in Utrecht, Netherlands. The Summit mobilizes leaders of the FMCG value chain, policymakers, NGOs, recyclers and investors to collaborate, remove barriers and identify opportunities on the road to sustainable transformation.** **To learn more or register, visit:** [**https://www.packagingsummit.earth**](https://www.packagingsummit.earth/?ref=packagingeurope.com) **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### New flexo inks target food-safe, low-migration labels and packaging URL: https://www.packagingeurope.com/new-flexo-inks-target-food-safe-low-migration-labels-and-packaging/ Last updated: 2026-10-16T09:51:58.000Z [**Sun Chemical**](https://www.sunchemical.com/?ref=packagingeurope.com) **has launched its SolarFlex FSP UV flexographic ink range as a food-safe, low-migration and high-quality solution for label and packaging manufacturers.** Reportedly, this formulation offers low odour, excellent printability, low viscosity, and fast curing. This is expected to minimize the risk of migration, flavour transfer and odour contamination – all while meeting high print speed and productivity requirements in the label and packaging sectors. Suitable for labels, sleeves and packaging, the inks comply with the requirements of the German Ink Ordinance (GIO) and Swiss Ink Ordinance (SIO) through selected raw materials and low migration performance. The lineup is available in standard and intense four-colour, expanded colour gamut process inks, and high-strength mono-pigmented blending colours. It is set to help label and packaging manufacturers unlock a wide spectrum of brand colours and packaging requirements. So far, the range has undergone successful trials and validations – including migration testing and odour assessments at printing speeds above 200 meters per minute – with label and packaging customers across Europe. Sun Chemical anticipates that its SolarFlex FSP UV inks will offer migration-compliant solutions, helping customers in the labels and packaging industries prepare for existing and future regulatory requirements. “Packaging regulations continue to evolve across Europe, creating new challenges for manufacturers and brand owners,” says Jonathan Sexton, product manager, Energy Curing at Sun Chemical. “Our next-generation SolarFlex FSP inks have been developed to help customers remain compliant without compromising performance and output. “The upgraded formulation fully meets increasingly strict regulations and enables packaging manufacturers and brand owners to achieve their sustainability objectives.” The news comes after the [recent reveal](https://www.packagingeurope.com/sun-chemical-unveils-direct-food-contact-ink-and-water-based-green-pigment/) of Sun Chemical’s SunPak DFC inPace lineup of direct food contact sheetfed ink for folding carton, alongside a new food-compliant green pigment for its water-based ink portfolio. In another development, [Living Ink Technologies](https://www.livingink.co/?ref=packagingeurope.com)’ black pigment made from agrifood waste has been [nominated](https://www.packagingeurope.com/sustainability-awards-finalist-interview-living-inks-renewable-black-pigment/) for a [Sustainability Award](https://thesustainabilityawards.com/live/en/page/home?ref=packagingeurope.com) under the Start-Up New Materials category. We spoke with Devon Murrie, director of Partnerships & Strategic Growth, to hear more. **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Recycled polymer procurement platform raises €5.1m in seed funding URL: https://www.packagingeurope.com/recycled-polymer-procurement-platform-raises-eur5-1m-in-seed-funding/ Last updated: 2026-10-16T06:51:36.000Z [**Ambio**](https://www.ambiomaterials.com/?ref=packagingeurope.com) **has raised €5.1 million for its AI-native, end-to-end procurement solution for recycled plastics in a seed round led by** [**b2venture**](https://www.b2venture.vc/?ref=packagingeurope.com)**.** According to Ambio, the quality of recycled polymers can vary between sources, batches, and processing histories. Data is often scattered or missing, while quality is often confirmed on the production line itself. As a result, recycled plastics procurement is described as ‘fragmented, manual, and difficult to scale’. Ambio’s procurement solution intends to unlock a reliable supply of verified recycled plastics, acting as a single accountable partner from first sample to long-term deliveries. It aims to strengthen market growth by acting as a principal that controls the supply chain, takes responsibility for quality assurance, and provides data for transparency. Materials are qualified via samples, documentation, and defined quality protocols. Ambio’s matching engine learns from each transaction, adding structured data on materials, suppliers, pricing and outcomes to improve its matching, quoting and execution processes. “People in the industry like to talk about regulation and the EU,” says Ambio CEO Tommi Bergström. “We are a startup, we cannot yet impact what happens in Brussels. What we can impact is the purchasing experience for the buyer. “When you’re buying virgin plastics, you know exactly what you’re getting. When you’re buying recycled, you’ll know if it works when it’s running in your production line. Our goal is to predict if the material works or not before sampling even happens.” The current €5.1 million seed round is led by b2venture, with participation from [Lifeline Ventures](https://www.lifelineventures.com/?ref=packagingeurope.com) and [Montis](https://montis.digital/?ref=packagingeurope.com). It is set to help Ambio scale internationally and across polymer types – a move hoped to drive procurement for recycled polymers, boost supply chain resilience, and help decrease the EU’s dependency on imported fossils. Ambio adds that recycled materials come at a price advantage, align with regulatory requirements, and meet increasing demand from customers. “We are backing Ambio not only because of the talented team led by Tommi and Elmo but also because of the compounding competitive moat the business is built on: a proprietary dataset on recyclate quality, a principal model that builds trust with buyers and sellers, and an agentic engine that turns every transaction and quality data point into improved matchmaking,” says Mathias Ockenfels, partner at b2venture. “We are convinced that Ambio will become the central marketplace for recycled plastics in Europe and beyond.” In other news, Resycure’s QI suite for controlling and optimizing PCR has also been [nominated](https://packagingeurope.com/news/announcing-the-finalists-of-packaging-europes-sustainability-awards-2026/14337.article?ref=packagingeurope.com) for a [Sustainability Award](https://packagingeurope.com/sustainability-awards/?ref=packagingeurope.com) under the Digital Transformation category. The winners will be announced at an awards ceremony during the [Sustainable Packaging Summit](https://www.packagingsummit.earth/4BwrOe?utm%5Fsource=PE&utm%5Fcampaign=summit26&utm%5Fmedium=navbar), taking place in Utrecht from 10 – 12 November 2026. Also, [Kenvue](https://www.kenvue.com/?ref=packagingeurope.com) is using Resycure’s [digital platform](https://www.packagingeurope.com/kenvue-streamlines-pcr-in-its-packaging-with-resycures-data-platform/) to unlock batch-level traceability, transparent data, consistent quality and more while implementing post-consumer recyclate into its packaging. The companies claim to monitor over 100 batches of post-consumer recyclate per quarter, resulting in more consistent visibility and proactive decision-making. **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### A closer look at Unilever, Nestlé, and PepsiCo’s new recyclable, flexible paper consortium URL: https://www.packagingeurope.com/a-closer-look-at-unilever-nestle-and-pepsicos-new-recyclable-flexible-paper-consortium/ Last updated: 2026-10-15T14:52:12.000Z _This post is for subscribers only._ ### Plans for new plastic tax in Germany URL: https://www.packagingeurope.com/plans-for-new-plastic-tax-in-germany/ Last updated: 2026-10-15T13:33:35.000Z **The German Ministry for Finance has proposed** [**draft legislation**](https://www.verpackungsgesetz.com/wp-content/uploads/www.verpackungsgesetz.com%5FKunststoffverpackungsteuergesetz%5FEntwurf.pdf?ref=packagingeurope.com) **for a plastic tax (Plastiksteuer) for businesses with a proposed start date of July 2027\. The move faces considerable pushback from business and industry associations and has yet to pass parliament.** The draft legislation sets out a cost of 550 Euro per ton of plastics in packaging. This will apply to plastic packaging, flexibles and composite packaging containing over 5% plastics, according to reports from German media outlet ARD. The tax is set to arise when taxable packaging is manufactured, brought into Germany or imported. It may not apply for recycled plastics, but this exemption has to be applied for. With this move, the government hopes to reduce the use of plastics and create revenue for the federal budget. The proposed new tax comes in addition to already existing national and European legislation, PPWR and Extended Producer Responsibility. **Reactions** German environmental organization [DUH](https://www.duh.de/?ref=packagingeurope.com) (Deutsche Umwelthilfe) reportedly welcomes the initiative, but underlines the importance of limiting this tax to single use packaging and not include reusable packaging. A company spokesperson also told ARD that they would encourage the tax to also apply to other packaging materials such as paper, carton and metal, Retail and businesses associations, including [PlasticsEurope](https://plasticseurope.org/?ref=packagingeurope.com) Germany, [IK Industrievereinigung Kunststoffverpackungen](https://kunststoffverpackungen.de/?ref=packagingeurope.com) and [VDMA Plastics and Rubber Machinery Division](https://vdma.eu/en/plastics-rubber-machinery?ref=packagingeurope.com) have [criticized ](https://plasticseurope.org/de/2026/10/05/plastiksteuer-wirtschaftsverbaende-fordern-transparentes-gesetzgebungsverfahren/?ref=packagingeurope.com)the fast tracking of the legislation without ministry involvement and without a cabinet decision. The Associations criticize a lack of transparency and warn of negative consequences for climate, consumers and jobs. They state that it would put German companies at a “massive” competitive disadvantage and would also have negative consequences for the environment and climate. Given the "wide range of regulations already in place for plastic packaging", the associations see no need for an additional tax and point out that plastic packaging is indispensable for packaging safety, food protection, and the circular economy. “The plastic tax is sabotage against Germany as a business location. It punishes German manufacturers for no reason. Users of plastic packaging in Germany are also affected because their foreign competitors do not have to pay the tax when they deliver to Germany,” says Dr. Martin Engelmann, CEO of IK. Another point of criticism is that the tax doesn’t differentiate between reusable packaging, deposit systems, recyclability, or the use of recycled materials. As a result, the tax lacks any incentive towards more sustainability and could even be counter productive, as it reinforces the trend towards “difficult to recycle” fibre composites. “The planned plastic tax doesn’t just burden manufacturers and processors of plastic packaging. It has repercussions along the entire value chain and thus also affects technology providers whose innovations enable the transition to a circular economy. Investments in modern recycling, sorting, and processing technologies are crucial for greater resource efficiency and climate protection,” explains Thorsten Kühmann, Managing Director of the VDMA Plastics and Rubber Machinery Division. **Delays** The legislation was set to pass through cabinet this week, but Thorsten Frei, Chief Whip of the Conservative CDU/CSU group in the German Bundestag, told German TV station Welt TV on October 15th that the legislation in its current form was not fit to be passed. Reportedly, 24 CDU/CSU MPs submitted their opposition to the draft legislation, which casts doubt over the legislation coming into force in July 2027. This is an evolving story – Packaging Europe will keep you posted! **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### EU Commission offers EPR guidance for small businesses under PPWR URL: https://www.packagingeurope.com/eu-commission-offers-epr-guidance-for-small-businesses-under-ppwr/ Last updated: 2026-10-15T09:51:55.000Z **The** [**European Commission**](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com) **has** [**published new guidance**](https://environment.ec.europa.eu/topics/waste-and-recycling/packaging-waste/extended-producer-responsibility-packaging-small-businesses%5Fen?ref=packagingeurope.com) **to clarify Extended Producer Responsibility (EPR) obligations for small businesses operating across Member States.** The Commission emphasizes that small producers generating less than 10 tonnes of packaging per calendar year already receive exemptions and flexibilities under the Packaging and Packaging Waste Regulation. Yet Member States and Producer Responsibility Organizations (PROs) are also expected to ensure that producers making small amounts of packaging available in their Member State do not face disproportionate burdens. One option is for Member States to exempt small producers from administrative costs, such as registration fees, and set proportionate, flat EPR fees. Both Member States and PROs are permitted to limit administrative procedures for small producers. This could include exempting them from updating information or providing fast-track arrangements, guidance, and help desks. Additionally, both parties can exempt small producers from keeping documentation and/or minimize inspections or audits. In any case, businesses must comply with existing national registration rules for EPR in the country where the packaging they place on the market is likely to become waste. The Commission’s [Green Forum](https://green-forum.ec.europa.eu/?ref=packagingeurope.com) allows market operators to [check which rules apply](https://green-forum.ec.europa.eu/green-business/packaging-and-packaging-waste-regulation-implementation%5Fen?ref=packagingeurope.com#competent-national-authorities) in the countries where they sell their products. The Commission has proposed to suspend the requirement for small businesses to appoint an authorized representative in any Member State where their products are sold; it is currently being examined by the European Council and the European Parliament. Until a decision is reached, Member States are instructed to enforce the regulation in a ‘constructive and pragmatic way’ and to avoid sanctioning operators. The Commission plans to set out uniform, EU-wide rules for registration and reporting, after which Member States will have 18 months to a) set up national registers in accordance with the national rules, or b) adapt their existing registers to align with new expectations. A consistent set of rules is expected to align data formats and reporting obligations across all Member States and make it easier to do business across borders. Once the harmonized national registers are in place, online platforms will be required to ask for an EPR registration number before allowing a business to use their services – but this rule is not yet enforced. The development comes after [SMEunited](https://www.smeunited.eu/?ref=packagingeurope.com) urged EU policymakers to [suspend authorized representative requirements](https://www.packagingeurope.com/smes-ask-eu-to-suspend-and-simplify-ppwrs-authorized-representative-rules/) and provide short-term assistance, such as a suitable grace period to account for implementation difficulties. [Flexible Packaging Europe](https://www.flexpack-europe.org/?ref=packagingeurope.com), [CEFLEX](https://ceflex.eu/?ref=packagingeurope.com), [EUROPEN](https://www.europen-packaging.eu/?ref=packagingeurope.com), and other associations have also called for a [‘strong, harmonized and enforceable’](https://www.packagingeurope.com/the-industrys-vision-of-an-epr-framework-under-the-circular-economy-act/) EPR framework under the upcoming Circular Economy Act. The signatories believe existing EPR approaches are fragmented across the continent, with differences in national implementation resulting in ‘uneven’ performance throughout Europe. **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Sidel’s new roll-fed labelling platform unlocks partial labels for drink bottles URL: https://www.packagingeurope.com/sidels-new-roll-fed-labelling-platform-unlocks-partial-labels-for-drink-bottles/ Last updated: 2026-10-15T07:52:16.000Z [**Sidel**](https://www.sidel.com/?ref=packagingeurope.com) **has revealed EvoDECO, its next-generation roll-fed labelling solution for partial beverage labels – designed to offer ‘significantly lower’ material consumption and more decoration freedom.** Roll-fed labelling is traditionally associated with wraparound decoration, but it can now be applied to smaller partial labels using EvoDECO Next. Downsizing bottle labels is hoped to help businesses lightweight their bottles and improve both material efficiency and circularity. According to Sidel, a 90° partial-label configuration can reduce label surface by up to 75% compared with a conventional wraparound label. A 180° configuration is set to reduce label surface by 50%. High-volume producers are expected to deliver ‘significant’ savings from partial labelling. By transitioning from a full wraparound label to a 90° partial label, one customer is thought to have reduced its annual BOPP consumption by 208.4 tonnes, lowered its subsequent CO2 emissions by 346 tonnes, and generated around €723,000 in annual raw material savings. Revealing more of the bottle can also help brands incorporate the shape and transparency of the container, as well as the product inside, part of a pack’s visual identity – unlocking a ‘premium’ aesthetic. Engineered as an integrated platform, EvoDECO Next’s architecture combines Cutter 2.0, Smart Buffer, Smart Camera, and High-Speed changeover parts – aiming to unlock seamless feeding, cutting, transfer and control. The new cutting system is positioned directly on the transfer drum, with the rotary cutting device using two blades to cut faster at high speed and handle shorter labels. The Smart Buffer is designed to absorb reel changes without changing the production speed. Its splicing operation can be managed at the nominal speed to maintain overall production efficiency, and it does not require any adjustments to the system footprint of the standard film path. The Smart Camera is designed to manage labels without requiring a reference mark. Without the conventional quiet zone, it is believed to increase flexibility for raw materials and labels – and to introduce further opportunities for material savings. Dedicated software has been introduced to support autocorrection, improve auto-homing, and enhance diagnostics. The high-speed Changeover parts are also intended to support machine autonomy and process robustness. Sidel has implemented an optimized sliding surface and air-blade system to minimize glue cross-contamination and label stress, which is expected to avoid unplanned stops and extend machine autonomy by up to five times. Additionally, EvoDECO Next can be combined with Sidel’s CoboREEL automated reel-management solution. This is thought to reduce operator intervention, embed traceability, and support greater production autonomy of up to 18 reels. Since the launch, Sidel claims to have sold over 330 EvoDECO machines and installed over 5,000 labellers globally. “EvoDECO Next rethinks what is possible with roll-fed labelling,” said Anne Philippe Lafon, product manager – Labelling at Sidel. “Producers no longer need to choose between industrial efficiency, material reduction and impactful decoration. “By enabling partial labels on a simplified roll-fed architecture, we can help customers use less material, create new brand opportunities and maintain the performance their production lines demand.” In other news, [Plockmatic Group](https://plockmaticgroup.com/?ref=packagingeurope.com)’s [ColorCut FB9550 Pro-T](https://www.packagingeurope.com/plockmatic-group-targets-increased-productivity-and-material-control-with-new-cutter/) die cutter is designed to maximize productivity and deliver ‘ultimate’ material control with its 5-tool head. It is also intended to process thin self-adhesive labels and media up to 3mm thick for folders, packaging, point-of-sale, and labels. Meanwhile, [Videojet](https://www.videojet.com/?ref=packagingeurope.com)’s [9310 label applicator](https://www.packagingeurope.com/videojet-seeks-consistent-performance-and-intuitive-operation-with-new-label-applicator/) is set to help manufacturers achieve more predictable labelling performance for applications including rigid and flexible trays, pouches and containers. It is set to aid performance with easier setup and operation and fewer production interruptions. **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Why packaging data has become a shared priority URL: https://www.packagingeurope.com/why-packaging-data-has-become-a-shared-priority/ Last updated: 2026-10-14T14:26:40.000Z **Leaders from across the packaging industry, approaching the issue from very different positions, are converging on the same diagnosis: nobody yet has a clear enough picture of what actually happens to packaging once it becomes waste.** **In this article, Yoni Shiran of Systemiq and Sarah Perreard of Earth Action (along with contributions from Ellen MacArthur Foundation, WWF, The Consumer Goods Forum, and WRAP), discuss a potential solution to this problem.** --- The packaging system has a common blind spot: what actually happens to packaging once it becomes waste. Packaging can be designed to meet every recyclability guideline and still end up nowhere near recycled - landfilled, openly burnt or leaked into the environment. PET thermoform packaging in the United States is a case in point: in practice, it is designed to meet the Association of Plastic Recyclers’ (APR) Design Guide for Plastics Recyclability, yet only 14% of the roughly 1.5 billion pounds generated each year is actually recycled, according to the Recycling Partnership's PET Recycling Coalition. The figure is specific to one market and format, but the gap it reveals is not. That blind spot is blocking action on circularity across the system. That gap exists in part because organisations focus on what they can measure. “Companies naturally focus on the parts of the system they can see and directly control,” argues WWF’s Director of Plastic & Material Science, Daniel Håbesland, “including packaging design and material sourcing.” Poor end-of-life data leaves them with far less visibility over what happens once packaging has been placed on the market. “As a result, effort and investment aren’t always directed toward the interventions that would most effectively reduce packaging waste and plastic pollution,” he says. When organisations do not have visibility over what happens after packaging enters the waste system, the circularity agenda naturally defaults to the part they can see and control: design. The result is a systemic data gap that affects everyone who relies on packaging data. Brands use it to inform design and investment, policymakers to shape regulation and infrastructure, investors to assess and price risk, and civil society to hold the system accountable. This gap belongs to the whole system, not to any single part of it. The Ellen MacArthur Foundation, WWF, The Consumer Goods Forum and WRAP each approach packaging circularity from a different position, yet they have reached the same conclusion: better data is essential to closing it. That shared diagnosis is what brought them together through the Packaging Data Hub’s Steering Committee, alongside CDP and the Global Plastic Action Partnership. **From design intent to actual outcomes** For years, much of the packaging circularity agenda has focused, rightly, on design: eliminating problematic formats, increasing recycled content and making packaging technically recyclable. While better design is critical to drive better system outcomes, it doesn’t solve the entire system unless it is accompanied by better infrastructure and a more connected value chain. The next challenge is understanding what happens once packaging reaches end of life. The Ellen MacArthur Foundation sees direct consequences for investment and system development. According to Rob Opsomer, the Foundation’s Executive Lead for Plastics, businesses and policymakers often have to make packaging decisions using incomplete or incomparable information. That uncertainty can slow decisions or misdirect investment in innovation, redesign and infrastructure. In his words, better packaging data would enable “better, more confident decisions aligning innovation, investment and policy, helping create the lowest cost and fastest path towards a circular economy.” **Different actors, different decisions** The four organisations highlight that packaging data serves different purposes for different parts of the system. For companies, a lack of transparency and comparability creates practical business risk. Director of The Consumer Goods Forum’s Plastic Waste Coalition of Action, Cédric Dever, explains: “When data lacks transparency, comparability or granularity, companies cannot reliably assess cost, regulatory risk, or system performance, leading to misallocated investments and suboptimal packaging decisions.” For policymakers and organisations working on waste systems, the real question is whether data is detailed and consistent enough to reveal what is actually happening. As WRAP’s Packaging Specialist Thomas Baker puts it, “the devil is in the detail”. Broad figures can inform decisions, but they can mask very different trends underneath that policy has not accounted for - the difference will always surface eventually. Without more granular information on packaging and waste flows, opportunities for infrastructure investment, reuse and stronger secondary markets may be missed. WWF’s Håbesland makes the same point at the level of individual packaging formats. Recycling outcomes vary significantly by polymer, format and geography. Data that groups PET bottles and flexible films together cannot show what is recyclable in a particular market, or where investment and engagement should be targeted. Inconsistent definitions and methodologies can also undermine accountability, Håbesland argues: when actors can choose between competing approaches to what counts as recyclable or how mismanagement is measured, objectively assessing performance becomes harder and the risk of greenwashing increases. This challenge wasalso highlighted in [recent research](https://www.science.org/doi/10.1126/science.aea6562?ref=packagingeurope.com) on the data gaps facing the Global Plastics Treaty. Every actor encounters the data gap differently, but all are missing the same thing: trusted evidence about actual end-of-life outcomes. **Why no organisation can solve it alone** Packaging moves between producers, brands, retailers, consumers, waste operators, recyclers and public authorities, often across multiple jurisdictions. Relevant information sits with many different actors, gathered for different reasons and organised around definitions that rarely match. That makes packaging data a collaborative challenge. “Through its lifecycle, packaging is used and managed by many different organisations across value chains and countries,” says Opsomer. “Only coordinated, system-level alignment can ensure data is comprehensive, comparable, and trusted across actors.” The Consumer Goods Forum similarly argues that packaging data is too fragmented across the value chain for any one actor to create a complete system view. Progress requires standardised metrics, aligned methodologies, integrated data and neutral, independent governance. WRAP adds a practical imperative: as reporting requirements multiply, packaging data increasingly moves between businesses, regulators and jurisdictions. Common taxonomies and data-sharing frameworks could also reduce the reporting burden, minimising duplication as companies gather and reconcile information across different internal and external requirements. **Moving from diagnosis to shared action** The formation of the Packaging Data Hub Steering Committee reflects this convergence. Its members bring different expertise and priorities, but share the same recognition: better end of life packaging data matters because it enables better design, regulation, investment and accountability. The [Packaging Data Hub](https://www.packagingdata.earth/?ref=packagingeurope.com) is one response. It is being developed alongside leaders from industry and civil society to combine and harmonise existing information, strengthen it through additional data partnerships, and make sources, processing steps and confidence levels more transparent. But the wider shift matters more than any single platform. Analysts and reporting teams used to be the only ones who cared about packaging data. Now the whole system depends on it to make increasingly consequential decisions. The first phase of circular packaging focused on what packaging is designed to do. The next must provide a much clearer account of what actually happens to it in practice. **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Exploring the biggest packaging industry deals of 2026 URL: https://www.packagingeurope.com/exploring-the-biggest-packaging-industry-deals-of-2026/ Last updated: 2026-10-14T13:05:30.000Z _This post is for paying subscribers only._ ### Innovation hunt at TOKYO PACK 2026: user experience and sustainability URL: https://www.packagingeurope.com/innovation-hunt-at-tokyo-pack-2026-user-experience-and-sustainability/ Last updated: 2026-10-14T12:14:23.000Z **Live from the show floor at** [**TOKYO PACK 2026**](https://www.tokyo-pack.jp/?ref=packagingeurope.com)**, Packaging Europe’s director Tim Sykes walks us through some of the innovations on display and reflects on the packaging landscape in Japan, from definitions of sustainability to legislative preparation.** For a visitor more familiar with the European packaging landscape, TOKYO PACK 2026 offered some instructive contrasts. Japan's packaging industry is highly technically innovative, and it serves consumers with exacting expectations of quality, convenience of use and visual appeal. As a result, user experience features more prominently in the latest developments than it typically does in Europe. Experience is not always easy to deliver in conjunction with minimization of waste, and any casual browse of a Japanese *konbini* (convenience store) or *depāto* (department store) will reveal examples of delightful and user-friendly packaging that may look over-packaged to Western eyes. However, sustainability is, as elsewhere, a major driver and often the most impressive innovation reflects the challenging brief of delivering both experience and improved environmental footprint. It’s notable at the expo that many companies – including giants of Japanese packaging such as [Toppan](https://packaging.toppan.com/?ref=packagingeurope.com) and [Dai Nippon Printing](https://www.global.dnp/en/?ref=packagingeurope.com) – are devoting considerable development effort to PPWR-ready circularity, through design for recyclability and the use of recycled content. Nevertheless, there’s a noticeable difference in emphasis around what sustainability means. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/thermal-recycling.jpg) In a country where most plastic waste is incinerated (or "thermally recycled") and shifting to a circular economy requires even more fundamental adaptations than in Europe, sustainability-driven innovation leans more heavily on carbon reduction and material reduction. Here are some innovations that caught my eye – winners in this year’s Kinoshita Prize or Japan Packaging Contest (and sometimes in both), the elite competitions organized by the excellent [Japan Packaging Institute](https://www.jpi.or.jp/english/?ref=packagingeurope.com). **Less material, lower carbon** ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Kao_Emal.png) [Kao Corporation](https://www.kao.com/global/en/?ref=packagingeurope.com)'s Emal laundry detergent bottle uses a "smart rib" design, combining long vertical and short horizontal ribs, to retain compression, vacuum and grip strength while cutting resin use by around 23%. With recycled content added, lifecycle CO2 falls by about 19%. [Kikkoman Food](https://www.kikkoman.com/en/?ref=packagingeurope.com)'s 1-litre "waist-fit" soy sauce bottle follows a similar logic: a pinched waist makes it easier to hold and pour, while weight drops from 29g to 26g – the lightest 1-litre soy sauce PET bottle in Japan, according to the company. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Kikkoman-waist-fit.jpg) [Toyo Seikan](https://www.toyo-seikan.co.jp/e/?ref=packagingeurope.com)'s EcoEnd, developed with aluminium producer [UACJ](https://www.uacj.co.jp/english/index.html?ref=packagingeurope.com), is a beverage can end that substantially raises recycled content at the same gauge and performance, with no change to seaming tools, cutting greenhouse gas emissions by around 40%. At TOKYO PACK, the company also showed its Compression Bottom Reform (CBR) technology, which reshapes the can base after forming so it can be thinned without losing pressure resistance. [Nisshin OilliO Group](https://www.nisshin-oillio.com/english/?ref=packagingeurope.com) and [Kewpie](https://www.kewpie.com/?ref=packagingeurope.com) addressed a long-standing gap in Japan's PET recycling: cooking oil and dressing bottles have typically been sent for energy recovery because of concerns about oil residue. After trials on production equipment, the two companies became the first in Japan to use bottle-to-bottle recycled PET made from oil-contaminated bottles. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Nisshin-dressing-bottle.jpg) A collaboration between [Fuji Machinery](https://www.fuji-machinery.com/?ref=packagingeurope.com), [Fuji Pack System](https://www.fuji-packaging.com/?ref=packagingeurope.com), [Marking System Technology](https://www.mst-kyoto.co.jp/?ref=packagingeurope.com), [Konica Minolta](http://www.konicaminolta.com/?ref=packagingeurope.com) and [DAC Engineering](https://www.dac-eng.co.jp/en/?ref=packagingeurope.com) builds a water-based inkjet printer and dryer into a packaging machine. Printing directly onto common unprinted film, at up to 80 packs a minute, eliminates the waste of obsolete pre-printed film when products change. [Japan Pulp and Paper](https://www.kamipa.co.jp/eng/?ref=packagingeurope.com)'s Kami Eco Craft+α, winner of the contest's top Japan Star award, is a paper durable and water-resistant enough to withstand washing. Sewable, printable and free of synthetic fibres, it is designed for repeated use. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/20261014_120258.jpg) [Nisshin Seifun Welna](https://www.nisshin-seifun-welna.com/?ref=packagingeurope.com)'s microwaveable fresh pasta pouch, developed with [Toppan](https://packaging.toppan.com/?ref=packagingeurope.com), uses a transparent vapour-deposited barrier film to keep the product shelf-stable at ambient temperature. Two minutes in the microwave, with no pot or water, delivers the chewy texture associated with fresh pasta. **Designing for experience** Several winners showed how far Japanese brands go in designing for the experience of use and for accessibility. [KOSÉ Corporation](https://koseholdings.co.jp/en/?ref=packagingeurope.com) developed the packaging for its INFINITY The Repair cream after interviewing people living with the after-effects of stroke. A non-slip elastomer resin on the jar base allows it to be opened one-handed, the carton opens fully so the jar can be removed from the side, and type size and colour were optimized for legibility. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/KOSE_Infinity-1.png) [Toyo Glass](https://toyo-glass.co.jp/english/?ref=packagingeurope.com)' jar for Aohata 55 jam has a faceted, diamond-cut shoulder that makes it easier for children and people with weaker hands to grip and open, plus braille identifying the product. [Kao](https://www.kao.com/?ref=packagingeurope.com)'s Biore Kids Stamp UV sunscreen has a multi-nozzle cap that dispenses a paw-print shape, making application fun for children while metering an appropriate dose. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Toyo-glass-jar--1-.jpg) [Shirohato Foods](https://www.shirohato.com/en/?ref=packagingeurope.com) and [The Pack Corporation](https://www.thepack.co.jp/en/?ref=packagingeurope.com) created an all-paper drink-and-food pack for Expo 2025 Osaka: a pentagonal food tray sits on the drink cup, leaving a gap for a paper straw, so visitors could eat and drink one-handed. And [POLA](https://www.pola.com/?ref=packagingeurope.com)'s B.A skincare packaging was shaped through repeated drawing and sculpting into irregular curves whose appearance shifts with light and angle – packaging conceived as a sensory experience in its own right. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Why is Nestlé discontinuing its paper-based Nespresso capsules? URL: https://www.packagingeurope.com/why-is-nestle-discontinuing-its-paper-based-nespresso-capsules/ Last updated: 2026-10-14T08:07:06.000Z [**Nestlé**](https://www.nestle.com/?ref=packagingeurope.com) **will no longer offer paper-based capsules for its** [**Nespresso**](https://www.nespresso.com/?ref=packagingeurope.com) **coffee brand – a decision it attributes to consumer feedback and product quality.** Previously, Nestlé joined forces with [Huhtamaki](https://www.huhtamaki.com/?ref=packagingeurope.com) to develop home-compostable, [paper-based Nespresso capsules](https://www.packagingeurope.com/nestle-and-huhtamaki-reveal-home-compostable-paper-based-nespresso-coffee-capsules/). Launched in France in November 2022, they were set to be piloted with consumers in France and Switzerland the following year before being distributed more widely. The capsules were made using 82% paper pulp and featured a thin, compostable biopolymer film as a protective barrier. Thomasine Kamerling, vice president for Sustainability and Communications at Huhtamaki, [told Packaging Europe](https://www.packagingeurope.com/the-story-behind-huhtamakis-compostable-paper-based-coffee-capsules-for-nespresso/) that the wood fibre was sourced from certified, sustainably managed forests in Europe, and that the capsules were certified for home composting with other organic waste. On its [FAQ page](https://www.contact.nespresso.com/faq-3/de/en/1000?ref=packagingeurope.com#10830), Nespresso explains that its paper-based capsules were intended as an ‘additional choice’ to the conventional aluminium format – all without compromising on the product’s flavour. It also claims that the aluminium and paper-based capsules demonstrated similar environmental impacts in an initial Life Cycle Assessment (LCA). A Nestlé spokesperson [told t-online](https://www.t-online.de/leben/aktuelles/id%5F101457360/nespresso-diese-kaffeekapseln-verschwinden-nach-wenigen-monaten-vom-markt.html?ref=packagingeurope.com) that one cup of espresso produces an estimated 79 grams of CO2 with a paper capsule and 81 grams with an aluminium capsule. Now Nespresso believes that aluminium capsules are the ‘best option’ for maintaining the quality of its freshly roasted coffee. “When we launched our paper-based capsules, we clearly communicated that they are not more sustainable than aluminium capsules, as both products have a comparable environmental footprint,” Nespresso explains in its FAQ. “We have carefully analyzed customer feedback and are now more convinced than ever that aluminium is the best choice for preserving the taste and aroma of Nespresso coffee.” Commenting on the development, [Liplid](https://www.liplid.com/?ref=packagingeurope.com) CEO Jesper Berthold stated: “Aluminium foil is close to a perfect barrier: almost no oxygen, light or water vapour gets through. A paper capsule relies on a thin bio-based layer to keep oxygen out, and roasted coffee starts losing its aroma as soon as oxygen reaches it. “Paper is excellent at many things. Being a gas barrier on its own isn’t one of them.” Nespresso states its ongoing commitment to working alongside authorities and consumers to develop public collection and recycling systems for aluminium capsules, increasing their efficiency and boosting recycling rates. “We remain fully committed to our recycling initiatives and are pleased to see that recycling is becoming increasingly easier and more convenient for our consumers across Europe,” the brand concludes. Last year, [Nespresso Canada](https://www.nespresso.com/ca/en?ref=packagingeurope.com) and [Éco Entreprises Québec](https://www.eeq.ca/?ref=packagingeurope.com) expanded their ‘green bag’ [coffee capsule recycling programme](https://www.packagingeurope.com/nespressos-coffee-capsules-now-recyclable-in-green-bags-across-quebec/) across all municipalities in Quebec – aiming to simplify the consumer recycling process while complying with EPR. In other news, [Lavazza North America](https://www.lavazzausa.com/en?ref=packagingeurope.com) has introduced Tablì – a [single-serve coffee tab](https://www.packagingeurope.com/lavazza-introduces-capsule-free-coffee-tabs-to-american-market/) with no capsule, individual wrapping or coating – to consumers in the United States. Each tab is made entirely from compressed coffee that expands as it brews. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Nivea Creme tin now made from 95% recycled aluminium URL: https://www.packagingeurope.com/nivea-creme-tin-now-made-from-95-recycled-aluminium/ Last updated: 2026-10-13T11:57:24.000Z **Novelis and Beiersdorf have announced that the iconic Nivea Creme tin is now made from 95% recycled aluminium.** The companies say that using a higher level of recycled content helps to lower the carbon footprint of the pack while maintaining the same durability and appearance as before. A process of joint research and development allowed the partners to optimize alloy composition and manufacturing processes. Novelis and Beiersdorf claim that recycling aluminium uses only 5% of the energy required to produce new aluminium. The recycled aluminium used in the product is sourced from Novelis’ recycling network which includes Novelis Nachterstedt, an advanced aluminium recycling centre that has an annual capacity of 400,000 tonnes. The new Nivea Creme tin was launched in Germany at the beginning of 2026 and is scheduled to be made available in other markets in 2027. This announcement follows a [similar one made in 2024](https://www.packagingeurope.com/world-famous-blue-nivea-creme-tin-now-made-from-80-recycled-aluminium/), when Beiersdorf announced that the Creme tin contained 80% recycled aluminium – a move that it predicted would cut roughly 8,000 tonnes of carbon dioxide equivalent emissions from its operations by 2025\. When asked at that time why the pack was not made of 100% recycled aluminium, Philip Helm, a member of Beiersdorf’s packaging team, said: “One of the highest barriers for the use of recycled aluminium is the availability of the recycled material. We must be able to ensure a steady process at the supplier and in our own production centre here in Hamburg. But yes, I can imagine achieving 100% recycled aluminium in the future, as we will continue to work on the topic of sustainability, also together with our suppliers.” **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Collection points established for Shellworks’ plant-based, compostable packs URL: https://www.packagingeurope.com/collection-points-established-for-shellworks-plant-based-compostable-packs/ Last updated: 2026-10-13T10:00:03.000Z [**MYGroup**](https://mygroupltd.com/?ref=packagingeurope.com) **is rolling out a take-back network to recycle beauty packaging made from** [**Shellworks**](https://shellworks.com/?ref=packagingeurope.com)**’ plant-based, compostable biomaterial – aiming to keep waste out of landfill and incineration.** Vivomer is a biomaterial made through the natural fermentation of plant waste. According to Shellworks, the feedstock produces natural polymers, which are then converted into a ‘shelf-stable’ and fully biodegradable material with properties comparable to plastics. Reportedly, Vivomer has been proven to match the cost of conventional materials such as aluminium and glass despite operating at a fraction of the scale. Now MYGroup has supplied collection boxes for empty Vivomer containers to over 800 retail stores, each covered by a scheme such as [Boots](https://www.boots.com/?ref=packagingeurope.com)’ [Recycle at Boots](https://www.boots.com/boots-recycling-scheme?ref=packagingeurope.com), [Harrods H Beauty](https://www.harrods.com/en-gb/c/h-beauty?ref=packagingeurope.com)’s [MyBeauty](https://www.harrods.com/en-gb/c/harrods-rewards/mybeauty?ref=packagingeurope.com), and [Selfridges](https://www.selfridges.com/?ref=packagingeurope.com)’ [Reselfridges Recycle](https://www.packagingeurope.com/selfridges-rolls-out-in-store-recycling-scheme-for-beauty-packaging/). Intended as a simple solution for households with less access to compost heaps, MYGroup’s take-back network claims to have recovered 31 million kg of used health, beauty and cosmetic items over the previous five years. The containers are processed at MYGroup’s facility in Hull, England, and recovered into MYboard – MYGroup’s wood-replacement board material used in furniture, fit-outs and point-of-sale displays. Brands such as [Unilever](https://www.unilever.com/?ref=packagingeurope.com)’s [Wild](https://wearewild.com/?ref=packagingeurope.com), [SURI](https://www.trysuri.com/?ref=packagingeurope.com), [Bare la Terre](https://barelaterre.com/?ref=packagingeurope.com), [Clara’s Corner](https://www.clarascorner.co/?ref=packagingeurope.com), [Dulcie](https://www.dulcie.world/?ref=packagingeurope.com), [Hair by Sam McKnight](https://sammcknight.com/?ref=packagingeurope.com), [OceanSaver](https://www.ocean-saver.com/?ref=packagingeurope.com) and [Wildsmith](https://www.wildsmith.com/?ref=packagingeurope.com) are also utilizing Vivomer in their products – sold through mainstream retailers including [Asda](https://www.asda.com/?ref=packagingeurope.com), [Boots](https://www.boots.com/?ref=packagingeurope.com), [Tesco](https://www.tesco.com/?ref=packagingeurope.com), [Sephora](https://www.sephora.com/?ref=packagingeurope.com) and [Whole Foods](https://wholefoodsmarket.com/?ref=packagingeurope.com). “Shellworks is a forward-thinking company, rethinking packaging from the material up,” says Steve Carrie, group director at MYGroup. “Our role is making sure there’s always somewhere for Vivomer to go after use. Not everyone has access to composting, so our take-back network gives customers of the products a simple, traceable alternative.” “It’s incredible to be able to collaborate with innovative companies like MYGroup who’ve built systems to actively address areas of waste management that are conventionally regarded as extremely difficult,” adds Shellworks co-founder Amir Afshar.“As we continue to scale Vivomer, take back schemes like this are an important part of us providing consumers and brands with multiple end of life scenarios, resulting in truly waste free experiences. “For us, real change doesn’t just stop at a material, with this partnership we can address infrastructural change and with such wide coverage in the UK, Vivomer now has better disposal outcomes than many incumbents too.” Earlier this year, Shellworks [raised $15 million](https://www.packagingeurope.com/shellworks-raises-15-million-to-scale-biodegradable-plastic-alternative/) in Series A funding to scale up global production for its plant-based Vivomer material and expand into the US and EU wellness market. It plans to establish regional production capabilities to reduce carbon footprints and strengthen supply chain resilience. In another development, Boots revealed that consumers can claim [£5 in Boots Advantage Card Points](https://www.packagingeurope.com/boots-offers-recycling-scheme-incentive-in-line-with-global-recycling-day/) by downloading the [Recycle at Boots App](https://www.boots.com/boots-recycling-scheme?srsltid=AfmBOoqhFHbB6gzUKQA-EKCDX45hb5rVi5Mm1kq1-RwBN31ayZeGxy%5FA&ref=packagingeurope.com), registering online with [Scan2Recycle](https://www.scan2recycle.com/?ref=packagingeurope.com), and scanning five empty products. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Collectable coffee cans mark release of Marvel’s new Avengers film URL: https://www.packagingeurope.com/collectable-coffee-cans-mark-release-of-marvels-new-avengers-film/ Last updated: 2026-10-13T07:59:59.000Z [**Happy Products**](https://www.happyproducts.com/?ref=packagingeurope.com) **has unveiled a ready-to-drink coffee line in eight collector’s edition cans to celebrate** [**Marvel Studios**](https://www.marvel.com/movies?ref=packagingeurope.com)**’ upcoming film *Avengers: Doomsday.*** Each 11oz canfeatures a high-resolution, tactile print of an iconic character from the Marvel Cinematic Universe. These include Captain America, Black Panther, Thor, Mister Fantastic, Mystique, Mister Fantastic, The Thing, and the new character Doctor Doom – played by Happy co-founder Robert Downey Jr. The limited-edition lineup will apply to Happy’s classic and Tahitian vanilla cold brews, alongside its vanilla and ‘chocolatey chip’ latte drinks. Consumers can buy collectable cans from retailers across the United States, such as [Amazon](https://www.amazon.com/?ref=packagingeurope.com), [Kroger Stores](https://www.kroger.com/stores/grocery?ref=packagingeurope.com), and select [CVS](https://www.cvs.com/?ref=packagingeurope.com) and [Target](https://www.target.com/?ref=packagingeurope.com) locations. Designs and availability may vary by retailer. “When the stakes are this high, every hero needs the right fuel,” said Holly Frank, VP, Global Marketing Partnerships & Promotions, [Disney](https://www.disney.com/?ref=packagingeurope.com). “As fans gear up to see 'Avengers: Doomsday' in theatres, Happy is giving them a fun way to get charged up and ready for their next adventure.” “A company called Happy collaborating with a movie called Doomsday felt too perfect to pass up,” commented Happy co-founder CraigDubitsky. “Great films like this create anticipation, participation, connection and, ultimately, joy. That's the business we're in, too. Coffee is our first delivery system, with plenty more ways to deliver that feeling ahead.” “Doomsday is coming. We brought coffee,” added Downey. “Eight cans, eight characters, zero spoilers.” In a similar development, [Fanta](https://www.fanta.com/?ref=packagingeurope.com) previously joined forces with [Warner Bros. Pictures](https://www.warnerbros.com/?ref=packagingeurope.com) to commemorate the release of Tim Burton’s *Beetlejuice Beetlejuice* with a lineup of [limited-edition cans](https://www.packagingeurope.com/beetlejuice-themed-fanta-cans-celebrate-movie-release-and-halloween-season/). Depicting six of the movie’s main characters, each can featured a QR code and entered consumers into a draw to win cinema tickets. [Kyrö Distillery Company](https://www.kyrodistillery.com/?ref=packagingeurope.com) has also distributed a [limited-edition whisky tasting set](https://www.packagingeurope.com/biodegradable-recyclable-biofoam-protects-game-of-thrones-themed-whisky-set/) in collaboration with [HBO](https://www.hbo.com/?ref=packagingeurope.com)’s *Game of Thrones,* using [Woamy](https://www.woamy.com/?ref=packagingeurope.com)’s biodegradable and recyclable biofoam to protect its sample bottles and glassware. The packaging was inspired by the fictional world of Westeros and featured in exclusive releases to selected partners and media representatives. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Pregis launches new rightsizing portfolio URL: https://www.packagingeurope.com/pregis-launches-new-rightsizing-portfolio/ Last updated: 2026-10-12T14:49:12.000Z **Pregis has expanded its Sharp product range with the launch of InfinX – a new a new on-demand system that produces mailers that are sized to individual orders.** The system runs machinable-grade versions of Pregis EverTec and Pregis Poly Lite materials and offers a range of formats including paper, poly and cushioned. The company is targeting companies that ship a diverse mix of products with this new launch, in contexts where these organisations often have to balance product protection, fulfilment efficiency and cost while also ensuring that each shipment is matched with an appropriate packaging solution. The new system has been designed to integrate into existing lines, and Pregis says that the portfolio’s “compact vertical footprint” can help to streamline installation. Pregis also claims that customers can benefit from lower total cost of ownership across material use, labour touches, and freight due to every mailer being built to fit the product. Meanwhile, changeovers can switch between materials without manual tooling, meaning that the system can be adapted across different facility types. “We were finding that more and more fulfillment operations are struggling to balance rising order volumes, broader SKU assortments and increasing pressure to control operational costs,” says Rachell Slovik, new product development director at Pregis. “InfinX is engineered to address those challenges by creating the exact sized mailers for every order. Drawing on expertise from across Pregis in mechatronics, material science and packaging operations, our team is developing solutions that reduce material consumption and waste, minimizes manual touches and lowers total operating costs.” **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### The Talking Point: Esko explores sustainability intelligence URL: https://www.packagingeurope.com/the-talking-point-esko-explores-sustainability-intelligence/ Last updated: 2026-10-12T12:30:35.000Z We sat down with Geert de Proost, Director of product offering, and Susie Stitzel, Director of product management, Esko, to discuss how recyclability assessments, carbon footprint insights, and structured packaging data can be integrated into everyday workflows. ### The Talking Point: sustainability intelligence URL: https://www.packagingeurope.com/the-talking-point-sustainability-intelligence/ Last updated: 2026-10-14T14:25:43.000Z [Click here to read the full Talking Point article](https://www.packagingeurope.com/sustainability-intelligence/) We spoke [**in depth**](https://www.packagingeurope.com/sustainability-intelligence/) with **Geert de Proost**, Director of Product Offering, and **Susie Stitzel**, Director of Product Management, Esko, to discuss how recyclability assessments, carbon footprint insights, and structured packaging data can be integrated into everyday workflows to accelerate decision-making, reduce compliance risk, strengthen collaboration, and support faster innovation. ### Weavabel designs closed-loop polybag recycling system for clothing operations URL: https://www.packagingeurope.com/weavabel-designs-closed-loop-polybag-recycling-system-for-clothing-operations/ Last updated: 2026-10-12T10:02:37.000Z [**Weavabel**](https://www.weavabel.com/?ref=packagingeurope.com) **has launched a closed-loop polybag recycling system to help the apparel supply chain keep its plastic packaging waste out of landfill.** According to Weavabel, ‘billions’ of polybags from the apparel supply chain end up as waste every year – an outcome it attributes to fragmented collection systems, limited recycling infrastructure, and increased regulatory and customer pressure. In response, it has developed a system that embeds recovery and recycling into the existing supply chain instead of expecting brands to create their own infrastructure. By fully integrating the system across warehouses, factories and distribution centres, Weavabel hopes to maintain consistency and performance while helping brands extend the working life of their packaging and reduce their reliance on plastic. Factories can order polybags from Weavabel warehouses to their nearest garment factory, where products are packed and shipped. Brands are then encouraged to collect the polybags from stores and return them to a distribution centre, where they are sorted and baled together with other waste. Weavabel aims to collect the baled waste by the truckload and consolidate it for recycling across the EU and UK. The polybag waste is sorted, shredded, processed, and shipped to a licensed importer; then the polymer is processed, blended, and pelletized for film blowing at Weavabel’s production plant – ready to become new polybags. Rather than stopping at design for recyclability, this approach is expected to help fashion brands align with a growing legislative focus on demonstrable circularity in the Packaging and Packaging Waste Regulation, the Ecodesign for Sustainable Products Regulation, and more. “Polybags have always been treated as disposable, but that thinking doesn't hold up anymore,” says Saqib Ihsan, lead, CSR, Sustainability and Regulatory Compliance at Weavabel. “Regulation is moving fast, and most brands are being asked to prove circularity, not just claim it — so we built this loop to give them a real, traceable answer. “It works with the way polybags already move through warehouses, factories and distribution centres, so nothing has to change on the brand's side except where the waste ends up. We're not asking brands to recycle better. We're closing the loop for them.” In a [previous report](https://www.packagingeurope.com/fashion-packaging-the-route-to-a-more-sustainable-future/), we elaborated on the sustainability challenges and solution currently faced by the fashion industry. Online shopping is believed to create almost five times more packaging waste than brick-and-mortar retail, with inappropriate disposal and the limitations of existing infrastructure contributing to the issue. Another [edition of the Brief](https://www.packagingeurope.com/the-brief-how-bad-is-greenwashing-in-fast-fashion-packaging/) also cited [WWF](https://www.wwf.org/?ref=packagingeurope.com)’s findings that the global fashion industry generates 180 billion polybags every year, yet less than 15% are recycled. 83% of participants in a virtual roundtable also named polybags as the most challenging packaging format to reduce in their supply chains. Meanwhile, second-hand fashion marketplace [Vinted](https://www.vinted.com/?ref=packagingeurope.com) teamed up with parcel delivery company [Evri](https://www.evri.com/?ref=packagingeurope.com) to offer [free reusable packaging](https://www.packagingeurope.com/evri-and-vinted-provide-free-reusable-packaging-for-second-hand-deliveries/) at various Evri ParcelShop locations. As part of an eight-week trial, the companies provided medium-sized packaging and two reusable adhesive strips at the point of drop-off – aiming to implement reusable packaging across more locations if the trial proved successful. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Sustainability Intelligence URL: https://www.packagingeurope.com/sustainability-intelligence/ Last updated: 2026-10-12T09:14:58.000Z _No content available._ ### Beyond the pandemic: the reshaping of the packaging industry URL: https://www.packagingeurope.com/beyond-the-pandemic-the-reshaping-of-the-packaging-industry/ Last updated: 2026-10-12T07:54:04.000Z **Post-COVID, and after the subsequent adjustment period, what new trends are affecting the packaging industry? Neil Osment, Managing Director of packaging market research company** [**NOA**](https://noa.uk.net/?ref=packagingeurope.com)**, takes a look.** Where has the time gone? In March 2027, it will be seven years since the COVID pandemic was fully impacting, with huge repercussions around the world, the packaging sector included. During the pandemic, we worked from home and had time to spend on internet shopping: we had far more of our food delivered, we ordered a lot more DIY products, we looked for treats and began buying meal-preparation boxes like [Gousto](https://www.gousto.co.uk/?ref=packagingeurope.com), we took up hobbies and bought the necessary paraphernalia… the list goes on. In short, with everything closed, and many more products delivered to our homes, packaging had a bumper time. Post-COVID – 2022/23 – we saw a rebalancing. Demand for products and their packaging had dropped, while we went through a period of destocking and spending our money on other items (e.g. going on holiday once again). By 2024/25, we’d have expected demand for packaging to have begun to rise, but other factors have come into play; notably the war in Ukraine and, more recently, turbulence in the Middle East, both triggering inflation. Bluntly, since COVID, consumers across Europe have less available income to spend. Now we’re in the last quarter of 2026, with 2027 just around the corner, it’s a good time to stand back for a review; to work out what trends have stuck, which ones have fallen by the wayside and – importantly – which new trends are emerging. Take food. Meal kits (like Gousto, or [Hello Fresh](https://www.hellofresh.com/?ref=packagingeurope.com)) and takeaway deliveries (via the likes of [Uber Eats](https://www.ubereats.com/?ref=packagingeurope.com) or [Just Eat](https://www.just-eat.com/?ref=packagingeurope.com)), remain popular and are growing. At the same time, many of us continue to have the weekly supermarket shop delivered to our door. Other trends rooted in the pandemic have fallen away, such as bulk buying detergents and cleaning product refill pouches – those of us who opt for refills now tend to get these at a local store. But what of the future? What trends will we see emerging? We believe the Iran war could be a gamechanger for packaging, by hurrying along the switch from fossil fuels to paper-based packaging (because we cannot rely on this supply chain to provide these products without fear of disruptions). This will mean an accelerated move towards alternative packaging formats, especially combination packs, such as fruit and veg cartons made of fibre but with a plastic lid, or the fibre trays for meat that include a plastic, removable liner. There has been a leap in sales for retailers such as [ALDI](https://www.aldi.com/?ref=packagingeurope.com) and [LIDL](https://www.lidl.com/?ref=packagingeurope.com) since the cost-of-living crisis, so we have seen a huge growth in private label (PL) sales throughout Europe. PL represents over 35% of all retail sales in Europe (a much higher figure than for other parts of the world – the USA coming second with a share closer to 15% of the total) and has traditionally been a ‘heartland’ for plastic packaging. This trend for use of plastic packaging formats is changing and changing fast as retailers realise that PL sub-brands can be differentiated and sold at a premium by using fibre-based packaging formats to encourage consumers to buy these products. With the growth of a new breed of consumers who favour natural, fibre-based products (aka ‘Papertarians’) instead of fossil-based packaging, we are seeing more paper pack formats on our supermarket shelves to attract and encourage today’s Gen Z purchaser. This change in packaging formats is being sped along in Europe too by the introduction of legislation (e.g. EPR and PPWR). These directives are encouraging retailers and brand owners to review how they package their products and, in many instances, seek to specify new materials that will appeal to today’s discerning consumers. Laws are stimulating change in how we receive our goods in Europe. With demand rising for healthier food (we’re eating less red meat) and also for cheaper food (also affecting red meat sales - the inflation factor again) we believe packaging will respond. Brand owners will want packaging to mirror demand by looking ‘healthier’, so containing less plastic and using more paper-based, natural materials. On the subject of health, we – younger people especially – are drinking less alcohol, which is having a major impact on demand for packaging in this sector. Companies like [Guinness](https://www.guinness.com/?ref=packagingeurope.com) have been very successful with their zero percent versions, but this doesn’t make up for the reduction in sales of the original and large multi-national drinks companies are having to make major changes in their businesses to regain lost sales. One way that brands are trying to tempt drinkers back is by using ‘paper’ bottles, essentially a bag in a box, but which uses less plastic and look ‘healthier’. Finally, there is another trend emerging, which is affecting food sales: weight-loss jabs. Statistics show UK households using the likes of Mounjaro, Ozempic and GLP-1 have cut their grocery shop by around 5% in six months and this is likely to spread to the rest of Europe. The types of food being bought is also changing, as dieters swap confectionery and snacks for fruit and veg. Similarly, spending on dining out has reduced. In conclusion, the packaging industry has seen the end of the pandemic-era boom traded for a world shaped by economic pressure and changing shopping habits. Clearly, both bricks and mortar retailing and online shopping are here to stay, but the perfect storm of geopolitics, inflation, new trends in packaging formats and new trends in health are all suppressing the rise in demand for FMCG that we had all hoped would return. The way forward now through all this turbulence suggests that we should embrace sustainable, lower-plastic packaging materials and actively appeal to today’s health-conscious and budget-conscious consumer. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Kneipp trials Sonoco’s fibre-based can for limited-edition bath crystals URL: https://www.packagingeurope.com/kneipp-trials-sonocos-fibre-based-can-for-limited-edition-bath-crystals/ Last updated: 2026-10-20T09:38:22.000Z [**Kneipp**](https://www.kneipp.com/?ref=packagingeurope.com) **has launched its limited-edition bath crystals in** [**Sonoco**](https://www.sonoco.com/?ref=packagingeurope.com)**’s fibre-based GreenCan packaging in a bid to unlock a more circular packaging solution for the beauty and wellness market.** GreenCan is said to contain up to 98% paper content; this includes 69% recycled paper in the body and lid. It is intended to suit existing paper recycling streams and align with paperization and circular packaging trends in the packaging industry. Barrier protection is thought to comprise 6% of the pack and keep the product safe from moisture, oxygen and external contamination.The pack is set to maintain the strength and durability necessary to protect products in transit and on the shelf. Bath salts are sensitive to humidity and have therefore posed challenges when it comes to replacing their plastic packaging. As such, the version of the GreenCan applied to Kneipp’s new ‘Lieblingsmensch’ product was designed to meet the technical requirements of the moisture-sensitive bath crystals while maintaining a premium look and feel. The can is designed to provide a tactile ‘paper touch’ finish with vibrant graphics and aesthetics suitable for gifting. This is hoped to reinforce the emotional and premium positioning of ‘Lieblingsmensch’ while aligning with Kneipp’s wider sustainability ambitions. By trialling the new packaging on a limited-edition product, Kneipp intends to learn more about product protection during the handling and usage stages, as well as packaging quality and consumer experience. It aims to demonstrate that renewable, fibre-based packaging can apply to wellness products. A customer survey will be conducted to gain more insight into the packaging’s success, and further stability testing will be carried out if the project continues in the future. “One of the biggest technical challenges was developing a highly paper-based solution capable of protecting bath salts and their complex composition in humid bathroom environments,” said Francesco Giannolo, vice president and general manager of Sonoco Consumer Packaging, EMEA. “Bath crystals are sensitive to moisture and traditionally rely on plastic packaging for protection. “By combining a paper-based body, paper end and paper plug-in lid with the GreenCan architecture, we were still able to deliver a solution that maintains product integrity while significantly reducing reliance on fossil-fuel-based materials. “At Sonoco, we are proud to support brands like Kneipp that are helping redefine what sustainable packaging can look like in categories traditionally dominated by plastic. This project shows that paper-based packaging can now be successfully applied to highly demanding personal care applications while maintaining the premium consumer experience brands want to deliver.” “With this limited edition, we wanted to show that sustainability, innovation and premium wellness can go hand in hand,” added Jessica Raich, packaging engineer at Kneipp. Earlier this year, [The Noirmoutier Sea Salt Cooperative](https://sel-marin-noirmoutier.fr/?ref=packagingeurope.com) introduced the GreenCan for its [Agri-Éthique](https://www.agriethique.fr/?ref=packagingeurope.com) labelled [sea salt range](https://www.packagingeurope.com/sonocos-paper-based-greencan-applied-to-noitmoutiers-sea-salt-range/).The pack is designed to reduce plastic use while offering barrier protection – a feature thought to be especially important for hygroscopic products such as sea salt. [Kotányi](https://www.kotanyi.com/en/?ref=packagingeurope.com) is also using the GreenCan for its [new spice range](https://www.packagingeurope.com/kotanyi-packs-herbs-and-spices-in-sonocos-94-paper-based-greencan/?ref=packagingeurope.com). The can’s high paper content and lightweight structure are expected to lower both plastic consumption and shipping weight. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Smart Bin by Huskee simplifies return experience for reusable containers URL: https://www.packagingeurope.com/smart-bin-by-huskee-simplifies-return-experience-for-reusable-containers/ Last updated: 2026-10-09T13:00:56.000Z [**BioPak**](https://www.biopak.com/?ref=packagingeurope.com)**’s** [**Huskee**](https://www.huskee.co/?ref=packagingeurope.com) **brand has developed an intelligent, IoT-enabled Smart Bin for reusable cups and containers – intended to simplify the return experience and keep vessels in circulation.** The Smart Bin was designed in collaboration with [Fossick Studio](https://www.fossickstudio.com.au/?ref=packagingeurope.com), [Particle Design Studio](https://particledesign.studio/?ref=packagingeurope.com), Tom Kulaga and Simon Kobler. The solution was created to address the challenges related to keeping reusable packaging in circulation. To borrow a vessel under Huskee’s Borrow system, consumers can launch the web app via a QR code at the venue, scan the QR code on the borrowed vessel, and pay a $3deposit via Apple Pay or G Pay. Alternatively, they can download the mobile app, follow a similar process, and show a confirmation screen to venue staff in a deposit-free approach. Venues may also allow an app-free cash deposit, and a Tap&Borrow approach is set to be implemented soon. Once a vessel has been borrowed, consumers can return their packaging within a 14-day window. App users will receive reminders when their cup is due back and can use the app to find the nearest Borrow bin or cafés. To return the containers, Huskee has developed an intelligent, IoT-enabled return point. Designed for a simple and convenient return process, the solution combines QR-enabled access, a gravity driven mechanical system, modular architecture, and dual power capability to support operations across a range of environments. If the consumer has borrowed via an app, the bin’s built-in scanner will identify the QR codes on the vessel and open for disposal. Consumers do not need to wash their packaging before placing it in a Borrow bin. The bin only opens for reusables, and offers real-time vessel tracking with dashboard integration to help businesses monitor their reuse systems. If mobile app users reach a certain number of returns, they can earn a free coffee – an approach hoped to incentivize repeat returns. Consumers can also opt to keep their vessels, in which case the $3 fee applies and the business will not be charged. According to Saxon Wright, co-founder of Huskee and chief sustainability officer at BioPak Group, achieving reuse at scale requires operators to design convenience into the consumer experience. “Making reuse work at scale is about much more than designing a great reusable product,” Wright explained. “We need to make the return journey just as easy, intuitive and convenient as picking up the product in the first place. “That’s what we set out to achieve with the Borrow Smart Bin. By combining thoughtful industrial design with technology and a simple return experience, we’re removing friction from the reuse system and making it easier for people to do the right thing.” Now Smart Bin, [Borrow by Huskee](https://borrowbyhuskee.co/?ref=packagingeurope.com) has won an [Australian Good Design Award](https://good-design.org/australian-good-design-awards/?ref=packagingeurope.com) in the Product Design – Commercial and Industrial category. “The Jury recognizes the Borrow Bin as an exceptional example of design thinking applied at a systems level, transforming a passive waste receptacle into intelligent, IoT-enabled return infrastructure that addresses one of the most persistent barriers to reuse adoption: convenience,” said the Australian Good Design Awards jury. “Being recognized by the Australian Good Design Awards is a great endorsement of the thinking behind the system, and importantly, its real-world impact,” continued Saxon Wright. “We’re proud to see a project designed to help move reuse forward, recognized for both its innovation and its practical application.” “Reuse plays a critical part in our BioPak portfolio, one where we are continuing to take responsibility and champion end-of-life solutions for our customers,” added BioPak CEO Guy Brent. “What this award recognizes is not only our leading edge in packaging design but also the importance of making sustainability practical, putting people at the heart of the packaging we use daily. We're eager to see growing adoption across the country.” In other news, [Circular&Co](https://circularandco.com/?ref=packagingeurope.com) and the [University of Chichester](https://www.chi.ac.uk/?ref=packagingeurope.com)’s [Tap&Reuse](https://circularandco.com/tap-and-reuse?ref=packagingeurope.com) scheme for reusable cups has been [nominated](https://www.packagingeurope.com/tapandreuse-reusable-cup-scheme-nominated-for-environmental-contribution-award/) for a [Times Higher Education Award](https://the-awards.co.uk/?ref=packagingeurope.com). The system also utilizes on-pack QR codes and claims to have prevented the use of 28,000+ disposable cups so far. The [New European Reuse Alliance](https://newreusealliance.eu/?ref=packagingeurope.com) has also announced the [first recipients](https://packagingeurope.com/news/new-european-reuse-alliance-reveals-reuse-champions-winners/14334.article?ref=packagingeurope.com) of its Reuse Champions Award during the [REuse Economy Expo](https://reuseeconomyexpo.com/en/?ref=packagingeurope.com) in Paris. [Unpackaged](https://www.beunpackaged.com/?ref=packagingeurope.com) founder Catherine Conway, [Bocoloco](https://bocoloco.fr/?ref=packagingeurope.com) founder and [Go Réemploi](https://go-reemploi.fr/?ref=packagingeurope.com) operator Alexis Dusanter, and Tübingen mayor Boris Palmer all received an award for their contributions to reuse initiatives. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### The industry’s vision of an EPR framework under the Circular Economy Act URL: https://www.packagingeurope.com/the-industrys-vision-of-an-epr-framework-under-the-circular-economy-act/ Last updated: 2026-10-09T08:44:39.000Z _This post is for subscribers only._ ### An American perspective on sustainable packaging progress URL: https://www.packagingeurope.com/an-american-perspective-on-sustainable-packaging-progress/ Last updated: 2026-10-09T08:08:55.000Z **How do sustainable packaging topics in the United States fit into the global conversation, and what can different regions learn from each other?** **With just over a month to go until the** [**Sustainable Packaging Summit 2026**](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/ticket-pricing?ref=packagingeurope.com)**, we hear from Cory Connors, host of the** [**Sustainable Packaging Podcast**](https://www.youtube.com/@SustainablePackagingPodcast/videos?ref=packagingeurope.com)**, about the most pressing issues our industry faces – and a new development from the** [**Ellen MacArthur Foundation**](https://www.ellenmacarthurfoundation.org/?ref=packagingeurope.com)**.** [***Click here to learn more about attending this year’s Sustainable Packaging Summit.***](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/ticket-pricing?utm%5Fmedium=search&utm%5Fcampaign=sps26&utm%5Fcontent=ticket%5Fpricing&utm%5Fterm=sustainable%5Fpackaging%5Fsummit&utm%5Fterm=sustainable%20packaging%20summit&utm%5Fcampaign=SPS26+%7C+SEARCH+%7C+WDL&utm%5Fsource=adwords&utm%5Fmedium=ppc&hsa%5Facc=3630166164&hsa%5Fcam=23852797881&hsa%5Fgrp=197338978275&hsa%5Fad=809164621107&hsa%5Fsrc=g&hsa%5Ftgt=kwd-1601466471796&hsa%5Fkw=sustainable%20packaging%20summit&hsa%5Fmt=b&hsa%5Fnet=adwords&hsa%5Fver=3&gad%5Fsource=1&gad%5Fcampaignid=23852797881&gbraid=0AAAAADnbWs4xfXWFszKlsYaBnIfo%5F4tb-&gclid=EAIaIQobChMIoJXEnLGElwMVoZNQBh3Doh3-EAAYASAAEgKhh%5FD%5FBwE) --- **What do you think will be the key talking points at the 2026 Sustainable Packaging Summit?** PPWR and EPR will lead the story, as they are here and affecting all of us now. We will also be focusing on plastic reduction and replacement options and how to use more recyclable packaging. Pre-competition collaboration is becoming a real method of working towards more sustainable packaging, and they should be a top discussion. Also, innovative materials and new bio-based options. I'm hoping to hear about reusable packaging, too! **We’d like to get your perspective on the PPWR as someone who is based in the US. How does this regulation compare with similar efforts in America?** As usual, we are working hard to learn from our European counterparts and colleagues as they test these trials and new laws. We have been learning from other parts of the world for many years, as we all should. Sustainable packaging is truly a global issue, and we all need to work together to create positive outcomes. If we don't work together, this will continue to be incredibly challenging. **We see a lot of concerning/negative packaging stories every day, so much so that it can be hard to remember positive stories about innovation and sustainability successes. What has been your favourite packaging-related good news story from the past year?** I actually just learned about an exciting new partnership between some major companies in the world and the Ellen MacArthur Foundation. This is a quote from Allison Lin from [Mars](https://www.mars.com/?ref=packagingeurope.com) on this announcement: "The PaperFlex Consortium seeks to challenge this concept by going FURTHER and FASTER together. Convened by the [Ellen MacArthur Foundation](https://www.linkedin.com/company/ellen-macarthur-foundation/?ref=packagingeurope.com) and powered by [RESET®](https://www.linkedin.com/company/reset-standard/?ref=packagingeurope.com), this voluntary consortium currently includes [Colgate-Palmolive](https://www.linkedin.com/company/colgate-palmolive/?ref=packagingeurope.com), [Mars](https://www.linkedin.com/company/mars/?ref=packagingeurope.com), [Nestlé](https://www.linkedin.com/company/nestle-s-a-/?ref=packagingeurope.com), [PepsiCo](https://www.linkedin.com/company/pepsico/?ref=packagingeurope.com), [Procter & Gamble](https://www.linkedin.com/company/procter-and-gamble/?ref=packagingeurope.com), and [Unilever](https://www.linkedin.com/company/unilever/?ref=packagingeurope.com) as founding members. The objective of the consortium is to accelerate the development and scaling of responsibly designed paper-based flexible packaging through R&D partnership, with a focus on markets with limited formal collection and recycling systems and guided by a dual end-of-life ambition covering both recyclability and biodegradability." This is an exciting time in packaging where we learn working together is the secret to great progress! **When you think about the 2026 Sustainable Packaging Summit, what is the part you are most excited for?** This event is one of my favorite events every year for a lot of reasons. I'm excited to see all the great friends and partners I've made over the years and hear from them about what they have been working on. I'm also really looking forward to listening to all the great presentations on the stages including the Emerging Tech Stage that I'll be hosting. This stage allows small and new startups the opportunity to tell the packaging world about their new innovations. These are truly some of the great new things happening in packaging. So be sure to see us at the Emerging Tech Stage! **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Transparent Paper: Advancing Paper-Based Alternatives for Visible Packaging URL: https://www.packagingeurope.com/transparent-paper-advancing-paper-based-alternatives-for-visible-packaging/ Last updated: 2026-10-08T15:23:30.000Z [![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/logo-512x512-13.png)](https://webapp.spotme.com/login/eventspace/Transparent-Paper-Advancing-Paper-Based-Alternatives-for-Visible-Packaging?ref=packagingeurope.com) ****Tuesday 17th November 2026** • ****2:00 PM to 3:00 PM GMT** Complimentary webinar with Ahlstrom [Register to attend ](https://webapp.spotme.com/login/eventspace/Transparent-Paper-Advancing-Paper-Based-Alternatives-for-Visible-Packaging?ref=packagingeurope.com) ****Learning Objectives** Understand how transparency, haze and clarity influence product visibility. Identify the key properties that support strength, printability and converting performance. Evaluate recyclability considerations when using transparent paper as an alternative to plastic films. Explore food and non-food packaging applications, including windows, bags and wraps. [Register to attend ](https://webapp.spotme.com/login/eventspace/Transparent-Paper-Advancing-Paper-Based-Alternatives-for-Visible-Packaging?ref=packagingeurope.com) ****About the webinar** Product visibility is an important part of packaging design, helping consumers identify products and assess their appeal. Transparent paper offers new possibilities for converters and brand owners exploring paper-based alternatives to transparent plastic films. This webinar will examine how transparent paper balances visibility, material performance and recyclability across food and non-food packaging applications. We will explain the differences between transparency, haze and clarity, and how these optical properties influence the appearance of the packaged product. The session will also explore strength, printability and converting requirements, alongside the recyclability considerations associated with the finished packaging structure. From packaging windows to bags and wraps, application examples will illustrate the opportunities and factors to consider when selecting transparent paper. Packaging professionals, converters and brand owners will gain practical insights to assess material suitability and make informed decisions when developing visible, paper-based packaging. [Register to attend ](https://webapp.spotme.com/login/eventspace/Transparent-Paper-Advancing-Paper-Based-Alternatives-for-Visible-Packaging?ref=packagingeurope.com) ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Ludovica.png) ****Ludovica Peretto** **Ahlstrom* VP, BU Leader - Food Packaging Europe & Asia Ludovica Peretto is Vice President, Food Packaging Europe & Asia at Ahlstrom. With a background in sales and marketing in specialty papers, she brings a commercial perspective to fiber-based packaging innovation. She works with customers and partners to advance paper-based solutions that combine material performance and sustainability, including opportunities for transparent paper. ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Noel.png) ****Noël Cartier** **Ahlstrom* Head of Global Science and Technology Development Noël Cartier is Head of Global Science and Technology Development at Ahlstrom’s Pont-Évêque R&D Center in France. He holds a PhD in the physical chemistry of natural polymers and has contributed to the development of innovative fiber-based packaging materials. His background combines polymer science, research and product development, bringing a technical perspective to paper-based alternatives. ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Karl.png) ****Karl Axnäs** **Ahlstrom* Business Development Manager, Transparent Fiber Materials Karl Axnäs is Business Development Manager, Transparent Fiber Materials at Ahlstrom. He holds an MSc in Chemical Engineering, specializing in pulp and paper chemistry, and has over 20 years of experience across the pulp and paper value chain. His background spans mill operations and innovation with brand owners. At Ahlstrom, he explores transparent paper applications that combine product visibility and packaging performance. ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Olivier.png) ****Olivier Paquet** **Ahlstrom* Senior Scientist, Science & Technology Olivier Paquet is Senior Scientist, Global Science & Technology Development at Ahlstrom, based in Pont-Évêque, France. He holds a master’s degree in Polymer Science and a PhD in Materials Science from the University of Grenoble. With experience in technical customer service and food packaging product development, he leads R&D projects to create new fiber-based materials and advanced functionalities, connecting scientific innovation with practical application needs. ### Südpack strengthens flexographic printing capabilities URL: https://www.packagingeurope.com/sudpack-strengthens-flexographic-printing-capabilities/ Last updated: 2026-10-08T14:24:48.000Z [**Südpack**](https://www.suedpack.com/?ref=packagingeurope.com)**’s Competence Center for flexo printing in Kłobuck, Poland, has invested in a high-performance flexo print system.** The new printing system is designed to handle a wide variety of flexible packaging materials for the food industry as well as non-food products, aiming to offer maximum flexibility and efficiency, extensive digital capabilities, and improved ergonomics for employees. The star-shaped configuration of the printing units, combined with the high-precision mounting of the printing-unit shafts, is designed for optimum print quality. According to Südpack, it’s even suitable for complex jobs - designed for extra-wide webs, long repeat lengths, and high speeds, the new machine enables them to process large print runs quickly, flexibly, and efficiently. At the same time, fast changeovers have the potential to make even short runs economically viable. The optimized workflow is designed to shorten lead times from the pre-press stage through to the finished product. Südpack reports it gives them the flexibility to respond to short-notice customer requests and handle both small and large print runs. Südpack also shares that the machine is Industry 4.0-ready: connectivity with IoT and ERP systems facilitates data sharing and provides a foundation for workflow optimization. Two integrated, independent high-speed robots enable fully automated job changeovers. With the printing machine still running, the cylinders for up to four subsequent orders can be set up in advance. RFID identification helps the printing specialists match carrier cylinders, anilox rolls, and sleeves correctly. Operators also benefit from easier, safer, and more ergonomic manual sleeve changes – Südpack reports there is no need to lift heavy adapters, and intuitive guidance is provided throughout the process. With this investment, Südpack systematically aims to advance the automation and digitization of its processes. Operations can potentially be more secure and transparent, while also creating more room for value-added activities. In this way, the company strives to strengthen its ability to provide customers in Europe with high-quality printed packaging solutions even more quickly and flexibly in the future. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Recycled plastic pallet to slot into automated fresh produce supply chains URL: https://www.packagingeurope.com/recycled-plastic-pallet-to-slot-into-automated-fresh-produce-supply-chains/ Last updated: 2026-10-08T11:38:16.000Z [**Tosca**](http://www.toscaltd.com/?ref=packagingeurope.com)**’s recycled and reusable euro-size pallet, developed alongside** [**Cabka**](http://www.cabka.com/?ref=packagingeurope.com)**, aims to help fresh produce supply chains comply with EU sustainability regulation without overhauling their existing automated load-carrying operations.** With its standard dimensions of 1200 x 800 mm, the Tosca Circular Pallet (CP1208) is built to integrate into euro-size handling equipment. It is engineered to carry Tosca’s reusable plastic crates and fit seamlessly into existing operations. Made entirely from a blend of recycled plastics, the pallet is intended to be repaired, reused, and then recycled at end-of-life. This is hoped to help customers prepare for the Packaging and Packaging Waste Regulation’s reuse, recycled content and traceability requirements, with RFID integration also set to improve traceability, asset management, and supply chain visibility. The pallet features integrated deck grooves to lock crates into place without strapping – unlocking safe, stable double-stacked transport and efficient load handling. Its rounded edges seek to reduce impact points compared with traditional square skid designs and minimize damage during forklift handling. Its durability and modular repairability are set to lower the pallet’s total cost of ownership and avoid the waste stemming from single-use, short-lived assets. Alongside its stability, its top-deck handles and anti-slip features are expected to improve handling safety across the supply chain; the pallet is also 4 kg lighter than traditional wooden pallets for easier lifting and transportation. These features aim to boost efficiency while also reducing physical strain on employees and lowering the risk of manual handling injuries. Whereas wooden pallets are subject to ISPM 15 heat treatment or fumigation requirements, the Tosca Circular Pallet (CP1208) is described as non-porous, splinter-free, and easy to clean. It features drainage holes to prevent water build-up, reduce moisture retention, and prevent product damage or contamination – all while maintaining consistent performance in automated storage and retrieval systems. As such, the pallet is recommended for use in environments where hygiene, product protection and consistent quality are important. These might include FMCG, grower and retailer operations. Altogether, Tosca Circular Pallet (CP1208) is intended as a consistent and reliable solution for large-scale, automated environments. It seeks to provide a stable, standardized platform to help businesses optimize and modernize their supply chains. “The euro-size Tosca Circular Pallet (CP1208) demonstrates how reusable transport packaging can help businesses improve food safety, efficiency, support compliance with evolving regulations such as PPWR and reduce waste, all while maintaining the performance required in modern supply chains. Together with Cabka, we are helping customers turn circularity into a practical advantage across their operations.” “Our contribution is to turn recycled plastics into durable transport products designed around customers’ operational needs,” said Cabka CEO Alex Masharov. “With this pallet, we have combined Cabka’s expertise in materials and product engineering with Tosca’s experience in pooling. Together, we are putting recycled materials to work in demanding fresh produce supply chains.” At Fruit Attraction, Tosca aims to demonstrate how Tosca Circular Pallet (CP1208) could help growers, producers, manufacturers and retailers improve their operational performance, automation readiness, and sustainability metrics. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Pulpex opens first commercial facility for paper bottle manufacturing URL: https://www.packagingeurope.com/pulpex-opens-first-commercial-facility-for-paper-bottle-manufacturing/ Last updated: 2026-10-08T09:13:05.000Z [**Pulpex**](https://www.pulpex.com/?ref=packagingeurope.com) **has opened its first commercial manufacturing facility for fibre bottles, scaling up from pilot-scale production with an initial capacity of up to 40 million units per year.** Located at [Westway Industrial Estate](https://westway-park.com/?ref=packagingeurope.com) in Glasgow, Scotland, the facility is expected to support customer launches, scaled production, and future manufacturing partnerships. Pulpex’s fibre-based bottles are said to utilize sustainably sourced wood pulp. They are designed for compatibility with established filling infrastructure and to be recycled through existing household paper and card recycling systems at end-of-life. According to the company, its paper bottles offer a renewable, lower-carbon alternative to traditional bottles without requiring major modifications to existing production lines. Over 90% of the new site’s initial available capacity for the current year has already been committed. Launch customers include [Purely Scottish Natural Mineral Water](https://www.purely-scottish.co.uk/?ref=packagingeurope.com), claiming to be the UK’s first natural mineral water sold in a paper bottle, and cleaning brand [smol](https://smol.com/?ref=packagingeurope.com), which is introducing [fibre-based bottles](https://www.packagingeurope.com/smol-and-pulpex-launch-pulp-fibre-laundry-detergent-bottle/) to its liquid laundry products. The Glasgow facility will also serve as the reference plant for Pulpex’s international licensing strategy, which makes use of established packaging production sites and manufacturing partners already serving regional markets. Pulpex hopes that transferring its technology and operating model into existing infrastructure will accelerate production, unlock production closer to customer demand, and support alignment with regional supply chains and recycling systems. [Perlen Industrieholding AG](https://perlen-industrieholding.ch/?ref=packagingeurope.com) is Pulpex’s initial Manufacture Under License partner in Europe, securing manufacturing exclusivity in Switzerland, Austria, Italy, and southern Germany. As a precursor to a full manufacturing partnership, [Alternicq](https://www.alternicq.com/?ref=packagingeurope.com) has secured exclusive rights to develop the market across India and the Gulf Cooperation Council region. These partnerships are anticipated to establish a global manufacturing network and increase Pulpex’s 40 million-unit capacity in Glasgow towards an ambition of one million units annually. “With an initial capacity of up to 40 million units a year, Glasgow is the first step on our path to one billion units globally,” said Scott Winston, managing director and chief Science and Sustainability officer at Pulpex. “This facility demonstrates how UK-developed innovation can create skilled manufacturing jobs, support lower-carbon packaging solutions and provide a scalable platform for international growth.” “The opening of our Glasgow facility marks the moment Pulpex moves from proving the technology to proving the industrial model,” added Pulpex CEO Sandy Westwater. “Every Manufacture Under Licence discussion we have from today is a conversation about a working manufacturing facility rather than a prototype.” The facility is supported by investment from the UK’s [National Wealth Fund](https://www.nationalwealthfund.org.uk/?ref=packagingeurope.com) and the [Scottish National Investment Bank](https://www.thebank.scot/?ref=packagingeurope.com), which previously led a [£62 million funding round](https://www.packagingeurope.com/pulpex-announces-62m-series-d-funding-for-fibre-based-bottle-solution/) to finance the facility’s construction. In other news, [Frugalpac](https://frugalpac.com/?ref=packagingeurope.com) unveiled its high-speed [FBAM-2 machine](https://www.packagingeurope.com/frugalpac-unveils-high-speed-machine-for-paper-bottles/) back in April. Said to be capable of producing 14 million paper bottles a year, the technology is designed for installation at bottling plants and packaging facilities worldwide, manufacturing its fibre-based Frugal Bottles at scale. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Operators unite to harmonize reusable e-commerce infrastructure across Europe URL: https://www.packagingeurope.com/operators-unite-to-harmonize-reusable-e-commerce-infrastructure-across-europe/ Last updated: 2026-10-08T08:05:17.000Z **The** [**New European Reuse Alliance**](https://newreusealliance.eu/?ref=packagingeurope.com) **(New ERA) is spearheading an industry-led initiative that seeks to develop shared principles, a harmonized labelling framework, and an EU-wide deployment plan for reusable e-commerce packaging.** The initiative launches today at Sustainability in Packaging Europe in Barcelona. New ERA is acting as an independent facilitator, and current participants include [Capsa](https://capsa2in1.com/?ref=packagingeurope.com), [Circl'it](https://circlit.com/?ref=packagingeurope.com), [KIUD](https://kiud.io/?ref=packagingeurope.com), [Loopipak](https://www.loopipak.be/en/?ref=packagingeurope.com), [Movopack](https://movopack.com/?ref=packagingeurope.com), [Opack](https://www.opack.com/?ref=packagingeurope.com), [Opopop](https://opopop.co/?ref=packagingeurope.com), [Ravioli](https://getravioli.de/?ref=packagingeurope.com), [RE-ZIP](https://re-zip.com/?ref=packagingeurope.com), [MOBIUSpack](https://www.mobiuspack.com/?ref=packagingeurope.com) and [Reutec](https://www.reutec.fr/?ref=packagingeurope.com). According to a recent European Courier Express and Parcel (CEP) [market report](https://www.effigy-consulting.com/cep-market-report/?ref=packagingeurope.com), an estimated 22 billion parcels were shipped across Europe in 2025; this marks a steady growth over 6% from the previous year. The new initiative considers reuse a ‘credible alternative’ to single-use packaging that could open the door for innovation opportunities, including zero-waste e-commerce models and more efficient logistics. Yet existing reuse systems do not operate under the same labels, return networks or connection systems – resulting in fragmentation that creates extra cost for operators, limits convenience for consumers, and makes it difficult to scale individual systems. The initiative believes that an international network of harmonized reusable shipping systems would allow consumers to return their reusable parcel at any compatible collection point and unlock a ‘more attractive alternative’ for value chain players. Businesses would share key infrastructure while continuing to compete on their products, services, and customer experience. The initiative seeks to develop shared principles for return infrastructure. By helping collection networks become interoperable, the member organizations hope to increase volumes in existing networks while respecting competition law and commercial independence. Another aim is to establish a European labelling framework based on interoperable digital identifiers. Common technical specifications would then be established for identifying and sorting packages. Additionally, the initiative sets its sights on a roadmap towards deployment throughout Europe. This would align with the implementation of the EU’s Packaging and Packaging Waste Regulation and comply with reuse targets for e-commerce packaging. All three areas are open to input from participants across the value chain. A ‘well-designed’ reuse system is expected to improve resource efficiency, unlock new services, differentiate a retailer or logistics company’s offerings, and strengthen customer loyalty. “Reusable e-commerce packaging needs infrastructure that works across businesses and borders,” says Fernando Rodríguez-Mata, director general of New ERA. “No single company can build that ecosystem alone. By developing common foundations, we can help businesses scale their operations and make returning reusable packaging the default option for shopping online.” “Compatible packages, interoperable return networks, mean a reliable experience for the end user, and a smooth transition for e-commerce companies,” comments Antonin Grêlé-Rouveyre, co-founder of Opopop. “We know ease of use is a key driver of change, so we choose to do this important work sooner rather than later. I think it speaks to the ambition of our industry that we are able to cooperate and lay proper foundations for the future of reuse in Europe.” The initiative is open to reusable packaging providers, packaging manufacturers, online retailers and marketplaces, postal operators, parcel carriers, and logistics providers. Collection network operators, technology and software companies, digital traceability specialists, industry associations, and research organisations are also welcome. Businesses are encouraged to join the initiative and contribute to technical specifications – influencing future standards that could eventually become common practice on the EU market. In turn, this input is expected to improve interoperability and allow packaging to move seamlessly between different collection and return systems. Participants are invited to prepare for the Packaging and Packaging Waste Regulation’s implementation with forward-thinking approaches to reuse, labelling and tracking requirements, and to connect with other companies in the reusable e-commerce sector. All organizations will retain full ownership of their technologies, brands, customer relationships, and commercial strategies. In other news, [DS Smith](https://www.dssmith.com/?ref=packagingeurope.com) has teamed up with [Re-Zip](https://re-zip.com/?ref=packagingeurope.com) and the [Raja Group](https://www.raja-group.com/?ref=packagingeurope.com) to support the [Reuse Fast Track](https://communication.re-zip.com/reuse-fast-track?ref=packagingeurope.com) initiative, which intends to recirculate returned packaging and promote the reuse of 250,000 packages in twelve months. DS Smith’s role is to develop a [reusable fibre-based packaging solution](https://www.packagingeurope.com/ds-smith-supports-fast-track-initiative-for-reusable-e-commerce-packaging-in-france/) alongside French e-commerce manufacturers and suppliers. In a [recent report](https://www.packagingeurope.com/scaling-reuse-what-have-we-learned-from-city-scale-pilots/), Packaging Europe delved into the outcomes of city-wide reuse pilots to understand their successes and shortcomings – including economic viability, changes in consumer behaviour, and the intervention of cities and policymakers – and understand the necessary next steps to scale up in the future. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### 'Industry-first' common protocol for evaluating film packaging recyclability in Japan URL: https://www.packagingeurope.com/industry-first-common-protocol-for-evaluating-film-packaging-recyclability-in-japan/ Last updated: 2026-10-08T12:00:15.000Z **The** [**artience Group**](https://www.artiencegroup.com/en/?ref=packagingeurope.com)**, through its packaging solutions subsidiary Toyo Ink Co., Ltd., and DIC Corporation has announced the development of the industry’s first "common industry protocol" to standardize test procedures, evaluation criteria, and reporting formats for deinking and debonding for recycling of flexible film packaging within the Japanese market.** This protocol sets out to establish a unified environment where stakeholders across the supply chain, including converters, brand owners, and recyclers, can evaluate and compare recyclability based on shared, domestic standards. By creating this common foundation, both companies aim to accelerate the circular use of flexible packaging and contribute to the realization of a circular economy. **Background** In recent years, the importance of repurposing used plastics as resources has intensified due to fluctuating resource prices and rising geopolitical risks, with the Japanese government positioning the circular economy as a key growth strategy. Within the packaging sector, there is a mounting demand for product designs that facilitate easier recycling and for the expanded use of high-quality recycled plastics. Flexible packaging offers benefits around weight and functionality, but as it is made up of multiple materials, such as films, printing inks, and laminating adhesives, the processes of deinking and debonding are critical for high-quality material recycling. Previously, these evaluations in Japan were conducted using proprietary test conditions and criteria, making it difficult to compare results across different companies or materials. This lack of standardization hindered recyclability assessment during the design phase and complicated information sharing across the local supply chain. **Overview** The protocol is described as breaking down competitive boundaries to address Japan's unique recycling infrastructure needs. By pooling expertise in printing inks, laminating adhesives, and recycling technologies, the companies have established a standard consisting of three core elements: 1. **Test procedures:** Clarifies equipment, test conditions, material handling, and operational steps to enhance reproducibility within Japanese testing environments. 2. **Evaluation criteria:** Sets objective standards for assessing deinking/debonding efficiency and the resulting quality of recycled plastic. 3. **Reporting format:** Standardizes test conditions and results into a unified format, facilitating smooth information exchange among domestic stakeholders. The adoption of this protocol is set to offer significant benefits to the Japanese supply chain: For converters, it streamlines the selection of printing/processing conditions and materials that prioritize recyclability. Brand owners get the opportunity to select highly recyclable packaging materials based on objective, reliable data. Finally recyclers can set appropriate processing conditions based on material characteristics, leading to improved recycled plastic quality. The two firms will showcase the new Protocol at their respective booths during [TOKYO PACK 2026](https://www.tokyo-pack.jp/?ref=packagingeurope.com), held at the Tokyo Big Sight (Japan) from October 14 to 16, 2026. If you are at Tokyo Pack, make sure to join our own Tim Sykes at the [Global Packaging Symposium](https://www.tokyo-pack.jp/event/13994/module/booth/459141/446349?ref=packagingeurope.com) on October 15, where he will discuss EU Packaging regulation, innovation shaping circular outcomes and the relationship between packaging and food waste together with the International Press Organisation’s Lindy Hughson and Nerida Kelton. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### The PPWR Shift: What It Means for Products, Packaging and Data URL: https://www.packagingeurope.com/the-ppwr-shift-what-it-means-for-products-packaging-and-data/ Last updated: 2026-10-07T13:49:32.000Z [![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/logo-512x512-12.png)](https://webapp.spotme.com/login/eventspace/The-PPWR-Shift-What-It-Means-for-Products-Packaging-and-Data?ref=packagingeurope.com) ****Thursday 5th November 2026** • ****11:30 AM to 12:30 PM CET** Complimentary webinar with Centric Software® [Register to attend ](https://webapp.spotme.com/login/eventspace/The-PPWR-Shift-What-It-Means-for-Products-Packaging-and-Data?ref=packagingeurope.com) ****Learning Objectives** What PPWR requires, and the challenges reshaping packaging, data and compliance before 2030 How connected product, packaging and supplier data creates one source of truth for managing change at scale How Centric Software connects data, processes and teams, with a live demonstration, real-world insights and interactive Q&A [Register to attend ](https://webapp.spotme.com/login/eventspace/The-PPWR-Shift-What-It-Means-for-Products-Packaging-and-Data?ref=packagingeurope.com) ****About the webinar** The EU Packaging and Packaging Waste Regulation (PPWR) has applied since 12 August 2026 and it has changed what it takes to bring a packaged product to the EU market. Packaging placed on the market now needs a Declaration of Conformity and complete technical documentation. Food-contact packaging must meet new PFAS limits, and recyclability has become a design requirement. More obligations follow in stages, from harmonized labelling in 2028 to recycled content and reuse targets in 2030\. For brands and manufacturers, PPWR is no longer only a sustainability topic. It is an operational one. Packaging decisions made early in development now determine whether a product can or cannot be launched and compliance depends on data that is often scattered across R&D, packaging, regulatory, procurement and suppliers. Many teams still manage packaging specifications in spreadsheets and email, which makes it hard to prove conformity across hundreds of SKUs and markets. In this live webinar, we explore the operational impacts of PPWR and how it shapes packaging decisions across the product lifecycle. You will learn: - Which PPWR obligations apply today and which milestones are coming next - How PPWR changes packaging design, material choices and supplier collaboration - Why packaging data, specifications and documentation need to be connected to product development - How to build an audit-ready trail for conformity, from material composition to final pack - How a connected PLM platform turns compliance from an end-of-process check into part of everyday development [Register to attend ](https://webapp.spotme.com/login/eventspace/The-PPWR-Shift-What-It-Means-for-Products-Packaging-and-Data?ref=packagingeurope.com) ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Murat-Ulucam.png) ****Murat Ulucam** **Centric Software* Sales Director Retail Speaker bio coming soon! ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Christian-Maurer.png) ****Christian Maurer** **Centric Software* Senior Consultant Speaker bio coming soon! ### Recyclable, high-barrier polypropylene pharma blister revealed by ACG URL: https://www.packagingeurope.com/recyclable-high-barrier-polypropylene-pharma-blister-revealed-by-acg/ Last updated: 2026-10-07T12:29:29.000Z [**ACG Packaging Materials**](https://www.acg-world.com/packaging-materials?ref=packagingeurope.com) **has released RecycloPod PP Ultra, a polypropylene-based blister packaging system that offers recyclability and barrier protection for sensitive pharmaceutical products.** RecycloPod PP Ultra was developed alongside customers and seeks to address the challenges of recycling existing polypropylene blister solutions – all without compromising moisture and oxygen barrier requirements. Using its PP/EVOH/PP forming structure, the packaging is thought to achieve a water vapour transmission rate of less than 0.60 g/m² per day and an oxygen transmission rate of less than 0.20 cm³/m² per day. The ‘predominantly’ polypropylene blister structure, which includes a polypropylene lidding film, is engineered for reliable thermoforming and sealing on pharmaceutical packaging lines. It is intended to align with upcoming legislative mandates for recyclable packaging, including those introduced under the EU’s Packaging and Packaging Waste Regulation. ACG goes on to highlight its commitment to developing lower-impact and increasingly circular manufacturing environments, both within its own operations and for pharmaceutical customers. “Pharmaceutical companies should not have to choose between protecting their product and progressing their packaging sustainability objectives,” said Dr Akbar Ali, head of Development & Technology at ACG Packaging Materials. “With RecycloPod PP Ultra, our objective was to provide both high moisture and oxygen barrier protection while meeting the practical requirements of pharmaceutical manufacturing and supporting design for recyclability.” SR Shivshankar, CEO at ACG Packaging Materials, continued: “RecycloPod PP Ultra forms part of our wider sustainability strategy. We are participating in the Science Based Targets initiative (SBTi) as part of its net-zero ambitions and using digitalization to support more efficient and sustainable manufacturing, with facilities recognized by the World Economic Forum's Global Lighthouse Network.” ACG’s ‘Pod’ lineup of packaging solutions draws inspiration from a pea pod’s protective functions. The range is intended to balance sustainability metrics, upcoming packaging needs and evolving regulatory requirements. Previously, ACG revealed its SuperPod [cold-form blister technology](https://www.packagingeurope.com/cold-form-blister-technology-downsizes-cavities-by-up-to-39/), which seeks to use less material per pack and downsize blister cavities by up to 39%. The multi-layer laminate is designed to unlock deep-draw, cold-drawing cavity formation, reportedly forming up to three times more blisters per shot. In other news, [SÜDPACK Medica](https://www.suedpack-medica.com/en?ref=packagingeurope.com) has unveiled a [mono-polypropylene blister solution](https://www.packagingeurope.com/recyclable-mono-pp-blister-concept-for-nutraceuticals-revealed-by-sudpack/) for dietary supplement packaging. The pack is set to meet the recyclability requirements of the Packaging and Packaging Waste Regulation while maintaining contact safety and product performance. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Sustainability Perspectives: Tackling packaging regulation in 2026 URL: https://www.packagingeurope.com/sustainability-perspectives-tackling-packaging-regulation-in-2026/ Last updated: 2026-10-07T12:45:25.000Z Packaging regulation has been changing and evolving in Europe and across the world, and staying ahead of this can be an enormous task. [SAP](https://www.sap.com/?ref=packagingeurope.com)’s Darren West discusses common struggles companies face and how to tackle them, particularly with the help of AI. ### Investments to boost Borouge’s mechanical recycling capacity for plastics URL: https://www.packagingeurope.com/investments-to-boost-borouges-mechanical-recycling-capacity-for-plastics/ Last updated: 2026-10-07T09:31:40.000Z [**Borouge International**](https://www.borougeinternational.com/?ref=packagingeurope.com) **has invested in mechanical recycling capacity at multiple plastic recycling facilities, aiming to boost its annual output by 14 kilotonnes and help customers meet recycled content requirements.** At its facility in Niedergebra, Germany (formerly mtm plastics GmbH), Borouge International converts post-consumer mixed polyolefin waste into recyclate materials for various rigid plastic applications. The latest investment is set to boost its annual recyclate output by almost 9 kilotonnes once the additional capacity becomes operational in Q1 2027. Meanwhile, its facility in Wildon, Austria (formerly Ecoplast) is expected to increase its annual recycled polyethylene output by up to 5 kilotonnes in Q4 2027\. This is anticipated to support growing demand for recycled materials, especially in flexible packaging applications. The investments are anticipated to help Borouge International offer customers more reliable access to mechanically recycled polyolefins produced in Europe. In turn, it hopes to help brands meet incoming legal requirements, including those set out in the EU’s Packaging and Packaging Waste Regulation. The increased outputs are also thought to contribute to a more competitive and resilient materials value chain and help scale circular solutions around the world. “Circular materials are a strategic resource for Europe and around the world, not only to meet sustainability and regulatory requirements, but also to strengthen industrial competitiveness, brand differentiation and supply resilience,” said Dirk Langhammer, senior vice president Circular Solutions, Borouge International. “The investments in our European recycling platform give an even larger range of customers more reliable access to circular polyolefin solutions, from premium Borcycle M grades to fit-for-purpose Recleo materials tailored to diverse applications.” Borouge International’s European mechanical recycling portfolio is completed by its facility in Elin Pelin, Bulgaria. Said to produce over 20 kilotonnes of ‘premium-quality’ post-consumer recycled polypropylene every year, this location is intended to complement capabilities across flexible polyethylene, rigid polypropylene, and mixed polyolefin streams. In North America, it supplies polyethylene film grades from its Syndigo plant, located in Indiana, USA. Borouge International also collaborates with various suppliers for recycled material across Asia. Earlier this year, Borouge and [Borealis](https://www.borealisgroup.com/?ref=packagingeurope.com) teamed up with [Catalytic Finance Foundation](https://www.catalyticfinance.org/?ref=packagingeurope.com), [Pelita Mekar Semesta](https://www.circulatecapital.com/company/pelita-mekar-semesta-pms/?ref=packagingeurope.com) and [Reciki Solusi Indonesia](https://www.reciki.co.id/?ref=packagingeurope.com) to establish Indonesia’s ‘first’ fully integrated [circular waste management ecosystem](https://www.packagingeurope.com/borealis-and-borouge-to-establish-circular-waste-management-system-in-indonesia/). The initiative set its sights on transforming plastic waste into a valuable feedstock for recycling. In other news, [Indorama Ventures](https://www.indoramaventures.com/?ref=packagingeurope.com) has entered a strategic partnership with [Suntory Holdings](https://www.suntory.com/?ref=packagingeurope.com), [Suntory PepsiCo Beverage](https://www.suntorypepsico.co.th/en/home?ref=packagingeurope.com), and [Iwatani Corporation](https://www.iwatani.co.jp/eng/?ref=packagingeurope.com) to [recycle PET bottles into preforms](https://www.packagingeurope.com/strategic-partnership-to-recycle-pet-bottles-into-preforms-in-thailand/) at commercial scale in Thailand – a move thought to improve recycling efficiency and reduce environmental impact. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Sustainability Awards Finalist Interview: Mondi’s Ad/Vantage kraft paper URL: https://www.packagingeurope.com/sustainability-awards-finalist-interview-mondis-ad-vantage-kraft-paper/ Last updated: 2026-10-07T10:06:18.000Z [**Mondi Group**](https://www.mondigroup.com/?ref=packagingeurope.com) **is nominated in the Renewables category of this year’s Sustainability Awards. We spoke with the company’s Sales Director Specialty Kraft Paper, Silvia Hanzelova, to learn more about the innovation.** ### You're a finalist in the Sustainability Awards 2026\. Congratulations! To start off, could you summarise your entry in less than 50 words? Ad/Vantage Smooth Brown Semi Extensible addresses a key packaging challenge: achieving strength, extensibility and puncture resistance without compromising printability or coating performance. The result is a versatile, recyclable kraft paper for demanding industrial and consumer packaging applications and high-performance paper-based packaging solutions. ### Why do you think the judges were impressed with your entry? Tell us about what is innovative about your product and its impact on packaging sustainability. The innovation is the balance of properties we have achieved in one paper grade. In many packaging applications, converters and brand owners need strength, printability and good processability at the same time. That is not always easy to achieve in a paper substrate, especially for more demanding applications. The paper offers high strength, stretchability and puncture resistance, together with a smooth surface that supports excellent print quality and coating performance. Achieving this balance took a dedicated three-year development programme by our kraft paper specialists. Ad/Vantage Smooth Brown Semi Extensible can be used as a high-performance base paper for coated and heat-sealable packaging solutions. It is particularly well suited to demanding form-fill-and-seal applications for sharp-edged or heavier products, such as toys and dry food, spare parts and building materials, where strength, puncture resistance and reliable processing are essential. The smooth surface also matters from a sustainability perspective. It allows barrier materials to be applied where they are needed, which can help converters optimise material use within the packaging structure. The paper is made from 100% unbleached fresh softwood fibres from responsibly sourced material and is recyclable in established EU paper recycling streams. What may have stood out to the judges is that the product does not ask converters to choose between performance and sustainability. It combines both in a single paper substrate, which is important for applications that have traditionally relied on more complex material structures. ### Finally, can you tell us about the ongoing development of your project, e.g. how your innovation has been received by the industry? We developed Ad/Vantage Smooth Brown Semi Extensible for applications where paper needs to do more than one thing well. It needs to be strong, extensible and puncture-resistant, and also smooth enough for high-quality printing and suitable for coating. Looking ahead, we see further opportunities in industrial and consumer packaging applications where this balance of properties is important. Many of these applications require strength, printability, coating performance and efficient processing in a single paper substrate, and that is where Ad/Vantage Smooth Brown Semi Extensible can offer a compelling paper-based alternative. This also creates opportunities in applications where paper may previously not have been considered a viable option because the required combination of performance characteristics was not available in a single paper grade. It comes down to using the right material for the right application. That means understanding what the packaging needs to do, using materials efficiently and developing fibre-based solutions where paper is the appropriate fit. That remains an important focus for us as we explore new applications for high-performance kraft paper. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Reusable shipping boxes now offer pre-zipped zipper or slip-on lid URL: https://www.packagingeurope.com/reusable-shipping-boxes-now-offer-pre-zipped-zipper-or-slip-on-lid/ Last updated: 2026-10-07T07:28:21.000Z [**Brangs + Heinrich**](https://www.brangs-heinrich.de/en/?ref=packagingeurope.com) **has introduced two quick-closure options to its** [**Hey Circle**](https://www.heycircle.com/en?ref=packagingeurope.com) **reusable shipping box lineup – a pre-zipped zipper or a slip-on lid – alongside a new XXL-sized box.** Available in various sizes, the ‘rainproof’ plastic boxes can reportedly circulate up to 50 times and replace up to 49 single-use cardboard boxes, depending on the application. This is anticipated to cut down on waste and negate the need for adhesive tape. While online retailers, rental services, and courier services ship large volumes of parcels daily, Brangs + Heinrich emphasizes that businesses are more likely to adopt reusable packaging if it integrates easily into existing packing workflows. "Sustainability needs to be practical and easy to implement if it is to gain widespread adoption,” says Jakub Frelik, product manager for shipping packaging and reusable solutions. “In recent months, we’ve received a lot of positive feedback about Hey Circle from customers interested in reusable systems, but we also heard a clear message: the packing process needs to be faster. “That’s why the zipper on our hey circle shipping boxes is now pre-zipped. This eliminates the time spent threading the zipper and makes the mechanism much less prone to malfunctions.” The wrap-around zipper prevents third parties from reaching inside after the box has been sealed, and adds an extra layer of weather resistance. Like standard Hey Circle models, this variant can also be secured with a seal. For deliveries that prioritize speed over theft protection, the slip-on lid format folds down and secures over the box rim with Velcro fasteners. This is set to speed up handling during store deliveries, transport for semi-finished goods within the facility, or the storage of work equipment for field service operations. “Our new, extra-large shipping boxes are also designed specifically for intralogistics,” continues Frelik – referring to a new 600 x 400 x 400 ml box format. This XXL-sized option is recommended for internal company operations. It enables businesses to securely transfer internal or external loads weighing up to 15 kg. For empty return shipments or storage, the boxes can be folded flat. Apparently, this allows seven boxes to be stored in one space, then transported to the next application in a space-saving pack of eight. In total, Brangs + Heinrich now offers nine standard box sizes in three different versions. Customers can also develop customized solutions, such as branded packaging, with Brangs + Heinrich offering their guidance through the transition process. The reusable concept is set to align with the Packaging and Packaging Waste Regulation’s reuse quotas, starting in 2030. “Companies that use packaging should start planning their switch to reusable systems now, because experience shows that integrating them into existing packing processes takes time,” adds Frelik. Last year, a series of [tests](https://www.packagingeurope.com/hey-circles-reusable-shipping-packaging-tested-for-durability-and-robustness/) conducted by [Gebhardt Intralogistics Group](https://gebhardt-group.com/en/?ref=packagingeurope.com), the [Leipzig University of Applied Sciences](https://www.htwk-leipzig.de/?ref=packagingeurope.com) and [DHL](https://www.dhl.com/us-en/home.html?ref=packagingeurope.com) sought to prove the robustness and durability of Hey Circle reusable packaging. The boxes were tested on conveyor belts, in stacking applications, and through drop tests to simulate their performance in real-world applications. According to the results, the containers survived drop tests from a height of 80 cm including loads of up to 20kg, with 90% of the boxes showing no damage when dropped onto the base, corner or edge. In other news, [Kaffee Braun](https://kaffeebraun.com/?ref=packagingeurope.com) is piloting [reusable polypropylene buckets](https://www.packagingeurope.com/coffee-roaster-pilots-reusable-plastic-buckets-from-jokey-and-circolution/) in collaboration with [Jokey](https://www.jokey.com/en/?ref=packagingeurope.com) and [circolution](https://circolution.com/?ref=packagingeurope.com). Used in industrial applications, the buckets are designed to be stacked, reused in high circulation volumes, and recycled at end-of-life. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### SIG creates bag-in-box fitment to dispense food and drink smoothly URL: https://www.packagingeurope.com/sig-creates-bag-in-box-fitment-to-dispense-food-and-drink-smoothly/ Last updated: 2026-10-06T14:47:40.000Z [**SIG**](https://www.sig.biz/?ref=packagingeurope.com) **has revealed a bag-in-box fitment for easy connection and flexible dispensing in foodservice operations.** SIG CleanClic Connectis described as a user-friendly, connect-and-go service. Introducing advanced dispensing technology to bag-in-box and bag-in-tray systems is hoped to help foodservice operators transition into new packaging formats, unlock growth, and overcome operational complexity. The fitment is designed to be easy to attach, with a positive reclosure mechanism intended to align with the realities of dispensing operations. A hermetic seal is anticipated to support aseptic integrity and preserve product quality. The integrated connection and reclosure design is intended to keep the product path open during dispensing and closed for servicing. The probe connects with the internals of the fitment to allow the product to flow, and the plug returns to an interface-fit position when the package is disconnected. Together, these features are expected to reduce exposure, leakage, product waste, and handling complexity compared to fitments that do not positively reclose. The fitment is hoped to improve product consistency, reduce waste, and boost speed-of-service. It alsoallows operators to shift between changing menus and respond to consumer preferences without creating ‘unnecessary’ complexity. SIG CleanClic Connect is recommended for products such as beverage concentrates, refreshers, teas, creamers, and shake mixes. “Foodservice is rapidly evolving as operators introduce new beverage concepts and look for more versatile ways to serve consumers,” said Jana Martin, senior manager Global Marketing Foodservice at SIG. “SIG CleanClic Connect reflects how SIG helps customers connect products to dispensing systems with confidence, simplify operations through advanced product protection and aseptic technology, and create opportunities to grow by supporting a broad range of beverage and foodservice applications. It's a future-ready bag-in-box fitment solution designed to help customers adapt and succeed in a changing marketplace.” “Our goal was to translate real customer needs into a simple, dependable bag-in-box fitment,” continued SIG engineer Steve Ditore, who led the development of SIG CleanClic Connect. “SIG CleanClic Connect combines an intuitive connection with reliable reclosure and product protection. “Its compatibility across applications can help foodservice operators simplify changeovers and get more value from their dispensing programmes. The SIG CleanClic Connect is engineered to help customers and foodservice operators future-proof their products with a solution designed for recycling streams where available.” “SIG CleanClic Connect is a testament to that legacy, demonstrating how we continue to develop forward-thinking solutions that address today’s challenges while preparing for tomorrow’s opportunities,” added Chris Johns, general manager America North and Global Bag-in-Box & Spouted Pouch at SIG. “As we look ahead, SIG remains dedicated to leading the evolution of the bag-in-box industry through continuous innovation, customer-focused advancements, and commitment to shaping the future of foodservice for decades to come.” The news comes after SIG unveiled [new filling machines](https://www.packagingeurope.com/sigs-new-aseptic-carton-filling-machines-target-high-output-and-flexibility/) for aseptic cartons under its SIG Neo portfolio. These are expected to offer high output and flexible production without requiring a costly facility expansion. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Stop the friction, not the line URL: https://www.packagingeurope.com/beyond-compliance-solving-todays-pharma-supply-chain-challenges-from-the-packaging-line/ Last updated: 2026-10-20T07:51:57.000Z [![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/logo-512x512-15.png)](https://webapp.spotme.com/login/eventspace/beyond-compliance-solving-today-s-pharma-supply-chain-challenges-from-the-packaging-line?ref=packagingeurope.com) ****Wednesday 4th November 2026** • ****3:00 PM to 4:00 PM CET** Complimentary webinar with Systech [Register to attend ](https://webapp.spotme.com/login/eventspace/beyond-compliance-solving-today-s-pharma-supply-chain-challenges-from-the-packaging-line?ref=packagingeurope.com) ****Learning Objectives** Pinpoint whether a reject or stoppage starts at the device, the line or the site, and know where to look first. Measure what matters beyond compliance, such as time to first good pack and exception resolution time. See how hardware agility and connected, clean line data help you absorb new clients, changeovers and regulatory updates without stopping production. Build product integrity and brand protection on trustworthy line data, from production to patient. [Register to attend ](https://webapp.spotme.com/login/eventspace/beyond-compliance-solving-today-s-pharma-supply-chain-challenges-from-the-packaging-line?ref=packagingeurope.com) ****About the webinar** Every pharma packaging line has a version of the same bad day. Rejects spike and nobody agrees on the cause. A changeover for a new client takes longer than the batch it was meant for. A regulatory update lands, and the question is not what to change but what it will break. For mid-sized manufacturers and CMOs, compliance is now table stakes. The real enemy is operational friction, and it rarely shows up where the budget is spent. Equipment built for the requirements of a decade ago, manual workarounds that quietly introduce data errors, exceptions that take hours to investigate, and data that proves compliance but does little to improve operations all cost time and margin. With counterfeit and diversion risk threatening patient safety and industry credibility, trustworthy data from the line to the patient has never mattered more. In this webinar, Joseph Lipari and Tony Mogort Vals will share what the latest industry research says about where manufacturers are prioritizing investment and where they struggle. Systech's experts then show why problems that look like line issues so often start at the device, the line or the site, and how a modern, connected approach to packaging and serialization helps leading manufacturers reduce friction without stopping production or revalidating everything. [Register to attend ](https://webapp.spotme.com/login/eventspace/beyond-compliance-solving-today-s-pharma-supply-chain-challenges-from-the-packaging-line?ref=packagingeurope.com) ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Systech_Claudius_Joseph_Lipari.png) ****Joseph Lipari** **Systech* **International* Director Global Traceability Solutions Joe Lipari is responsible for Systech's global traceability and regulatory compliance solutions, including its next-generation traceability platform, helping pharmaceutical organizations improve visibility, streamline exception management and maintain compliance across increasingly complex supply chains. With over 20 years of designing and deploying solutions for global pharmaceutical manufacturers, he brings deep expertise in packaging, serialization and traceability across life sciences and consumer goods, connecting operational needs with scalable technology strategies. ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Systech_Tony_Vals_Portrait.png) ****Tony Mogort Valls** **Systech International* International Solutions Sales Manager Tony Mogort Valls is International Solutions Sales Manager at Systech, working with pharmaceutical manufacturers across Europe to turn packaging line and supply chain challenges into practical, scalable solutions. With over 30 years of B2B experience across pharma, aerospace, aeronautical and general industry, he brings a commercial perspective shaped by highly regulated environments. Multilingual and multicultural, he has led commercial and country management roles across Europe. He holds an MBA from Manchester Business School and was company sponsored for the MSM from Boston University Brussels. ### Tetra Pak launches paper-based ice cream wrapping solution URL: https://www.packagingeurope.com/tetra-pak-launches-paper-based-ice-cream-wrapping-solution/ Last updated: 2026-10-06T10:11:51.000Z **The company's new ice cream packaging solution is made from up to 85% paper from FSC™-certified forests and other controlled sources.** [Tetra Pak](https://www.tetrapak.com/?ref=packagingeurope.com)'s wrapping solution has been designed to fit the practical realities of ice cream manufacturing. Its thin profile and “advanced” multi-layer structure help protect products while using materials efficiently and supporting reliable operations. At 53 GSM, the profile of Tetra Pak® Ice Cream Wrap is reportedly up to 50% thinner than selected paper-based alternatives. Product protection is enabled through the layers of Tetra Pak® Ice Cream Wrap. It is made from up to 85% paper with a paper-based barrier and other protective layers. The remaining materials include polymer, ink and lacquer, components and layers developed to support package performance and efficient material use. The new development comes as consumer expectations continue to evolve. According to an Innova Lifestyle & Attitudes Survey 2024 and Innova Packaging Survey 2024, nearly a quarter (24%) of consumers globally consider sustainability an important aspect of ice cream packaging, while 16% prefer paper packaging for the category. The solution sets out to expand the packaging choices available to ice cream producers, helping brands stand out on shelf while delivering the performance needed throughout the cold chain. It is currently undergoing validation with ice cream producers across Europe, including Swedish company Triumf Glass. These trials are designed to help Tetra Pak assess performance in live production environments and gather consumer insights ahead of wider commercialisation. The company plans to introduce the solution through a phased rollout in Q4 2026, beginning in Europe before expanding to additional markets over time. In other news, [UPM Specialty Materials](https://www.upmspecialtymaterials.com/?ref=packagingeurope.com) has [extended its barrier paper technology](https://www.packagingeurope.com/upm-extends-barrier-paper-technology-for-label-face-papers/) to label face papers for the first time under its new UPM Asendo 80 grade, which applies grease-resistance technology to labelling without using PFAS. Elsewhere, [Mondelēz International](https://www.mondelezinternational.com/?ref=packagingeurope.com) has recently announced it has replaced the rigid PET trays for its flagship European cookies range with FSC-certified paper trays, spanning over 115 cookie products across eight brands. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How to turn innovative design into commercial reality URL: https://www.packagingeurope.com/how-to-turn-innovative-designs-into-a-commercial-reality/ Last updated: 2026-10-06T09:19:27.000Z **Bringing sustainability-minded ideas to market requires us to think outside the box and address familiar challenges from a different angle.** **Packaging design influencer** [**Lisa Cain**](https://uk.linkedin.com/in/lisaccain?ref=packagingeurope.com) **offers her perspective on the key talking points to be addressed at the** [**Sustainable Packaging Summit 2026**](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/ticket-pricing?ref=packagingeurope.com)**, from legal compliance to collaborative problem-solving.** [***Click here to learn more about attending this year’s Sustainable Packaging Summit.***](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/ticket-pricing?utm%5Fmedium=search&utm%5Fcampaign=sps26&utm%5Fcontent=ticket%5Fpricing&utm%5Fterm=sustainable%5Fpackaging%5Fsummit&utm%5Fterm=sustainable%20packaging%20summit&utm%5Fcampaign=SPS26+%7C+SEARCH+%7C+WDL&utm%5Fsource=adwords&utm%5Fmedium=ppc&hsa%5Facc=3630166164&hsa%5Fcam=23852797881&hsa%5Fgrp=197338978275&hsa%5Fad=809164621107&hsa%5Fsrc=g&hsa%5Ftgt=kwd-1601466471796&hsa%5Fkw=sustainable%20packaging%20summit&hsa%5Fmt=b&hsa%5Fnet=adwords&hsa%5Fver=3&gad%5Fsource=1&gad%5Fcampaignid=23852797881&gbraid=0AAAAADnbWs4xfXWFszKlsYaBnIfo%5F4tb-&gclid=EAIaIQobChMIoJXEnLGElwMVoZNQBh3Doh3-EAAYASAAEgKhh%5FD%5FBwE) --- **What do you think will be the key talking points at the 2026 Sustainable Packaging Summit?** I think one of the biggest talking points at this year's Sustainable Packaging Summit will be a familiar one: how we move promising innovations into everyday commercial reality. The industry has made significant progress developing new materials, improving recycling technologies and simplifying packaging structures. The next challenge is understanding where these solutions create the most value. Not every material is right for every product. What makes the conversation different in 2026 is that we're no longer short of ideas. In many areas, the technology already exists. The focus is shifting towards adoption, scale and implementation. The question is becoming less about *what's possible* and more about *what works, where, and why*. That's one of the reasons I enjoy the Sustainable Packaging Summit. It brings together designers, brand owners, recyclers, material suppliers and legislators, all looking at the same challenge from different directions. Nobody has the complete answer on their own, but each group brings a piece of the puzzle. Those conversations often challenge long-held assumptions and spark ideas that simply wouldn't emerge within one part of the industry. I'd also like to see design become a bigger part of the conversation in 2026\. New materials don't sell themselves. Good graphical design can help consumers understand a new packaging format and communicate why it matters. Structural design then has to deliver on that promise in use. As packaging continues to evolve, I think both disciplines have an increasingly important role to play in turning innovation into adoption. **We’re big fans of your LinkedIn content, which spotlights innovative design in the packaging space. What is your favourite example of innovative packaging design from 2026 so far?** One of the things I enjoy most about writing on LinkedIn is exploring every aspect of packaging, from sustainability and innovation to design, engineering and consumer behaviour. There are so many factors to consider, yet it's easy for all of us to look at things from only one or two perspectives. Good sustainable packaging also needs to build brands, solve technical challenges, work commercially and create an experience consumers value. That's why I tend to explore the reasoning behind a project or format rather than just the end result. Understanding why a decision was made is often just as interesting as the decision itself, particularly when you see how design, engineering and sustainability have influenced one another along the way. I also enjoy challenging accepted thinking. Many of my best-performing posts have been conversation starters where people have looked at exactly the same packaging and come away with completely different opinions. If I had to choose one example from 2026, it would be the continued development of mono-material flexible packaging. I've written about it more than once because every time I look a little deeper, there's another layer to the story. Replacing complex laminate structures with a recyclable mono-material alternative while maintaining barrier performance, machinability, shelf life and print quality has taken years of material development, engineering and design. What makes it particularly interesting is that it opens up wider discussions around carbon footprint, circularity, commercial adoption and the realities of collection and recycling infrastructure. Every post I've written on the subject has generated a different discussion, which probably tells you everything you need to know about the complexity of the challenge. **We see a lot of concerning/negative packaging stories every day, so much so that it can be hard to remember positive stories about innovation and sustainability successes. What has been your favourite packaging-related good news story from the past year?** One of the best stories from the past year has been finally getting greater clarity around PPWR. The last few years have involved a lot of planning for different scenarios as the legislation developed. With a much clearer framework now in place, businesses can start making longer-term decisions. That's often what unlocks investment and innovation. Companies can now make much bigger decisions around manufacturing, machinery and material development. Those investments often take years to deliver, so having a clearer regulatory framework removes a lot of uncertainty and allows businesses to accelerate the development and adoption of more sustainable packaging solutions. **When you think about the 2026 Sustainable Packaging Summit, what are you most excited about?** Packaging is one of those industries where it’s easy to become comfortable with established ways of thinking. Every year, I leave the Summit with at least one idea that challenges an assumption I’ve held for years and encourages me to look at familiar problems from a new perspective. Working across a wide range of customers and categories, it’s all too easy to carry the same thinking from one project to the next. Taking a couple of days away from that routine creates the space to step back, question those assumptions, and see familiar challenges through a different lens. That opportunity to rethink and learn is what excites me most. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### New digital platform generates Declaration of Conformity in three steps URL: https://www.packagingeurope.com/new-digital-platform-generates-declaration-of-conformity-in-three-steps/ Last updated: 2026-10-06T07:47:19.000Z [**PackIntelX**](https://packintelx.com/?ref=packagingeurope.com) **has developed EasyDoC, a digital solution intended to help smaller businesses complete Declarations of Conformity and comply with the Packaging and Packaging Waste Regulation (PPWR) in three steps.** EasyDoC implements one guided workflow to complete mandatory documentation – streamlining separate documents, spreadsheets, and manual formatting and translation processes into a single process to reduce repetitive administrative work. Users can enter information about their product and packaging, answer relevant compliance questions, and follow a guided three-step process to generate a structured Declaration of Conformity in up to ten languages. These can then be downloaded and centrally stored for future access. This solution caters to companies that require a ‘fast and practical’ approach to generating a Declaration of Conformity. It targets companies with smaller packaging portfolios that may struggle with the workload of compiling data and generating documentation for multiple end markets – especially after the [European Parliament](https://www.europarl.europa.eu/portal/en?ref=packagingeurope.com) held a [debate](https://www.packagingeurope.com/what-do-meps-have-to-say-about-the-ppwrs-administrative-burden-for-smes/) on the PPWR’s impact, burden and challenges for SMEs last month. “PPWR compliance should be proportionate to the operational reality of the company,” says Siddharth Bagri, managing director of PackIntelX. “A company with a limited number of packaging types does not necessarily need a complex compliance infrastructure. EasyDoC provides a focused way to turn the required information into a structured EU Declaration of Conformity quickly and consistently.” According to PackIntelX, customers do not need to implement a comprehensive compliance management system to use EasyDoC – but the system is also designed to complement the company’s PPWR platform for companies managing larger packaging portfolios, supplier networks, and end-to-end compliance processes. PackIntelX’s comprehensive platform is also said to cover packaging data management such as automated Declaration of Conformity and Technical Documentation processes, structured collection and review for supplier evidence, and testing services to comply with Article 5 of the Regulation. In similar news, [Specright](https://www.specright.com/?ref=packagingeurope.com)’s Declaration of Conformity [reporting capability](https://www.packagingeurope.com/specright-unveils-ai-powered-declaration-of-conformity-reporting-for-ppwr/) is designed to help companies quickly and easily source documents across workflows to comply with the PPWR. This ‘audit-ready’ system uses the AI-powered Supplier Collaboration solution to avoid the time-consuming process of sourcing paperwork across company operations. [R-Cycle](https://www.r-cycle.org/en/?ref=packagingeurope.com) and [TILISCO](https://www.tilisco.de/english/?ref=packagingeurope.com) have also unveiled their [PPWR Compliance Compass](https://www.packagingeurope.com/r-cycle-and-tilisco-reveal-ai-based-software-solution-for-ppwr-compliance/), a software-as-service-solution that uses AI-powered data capturing to extract and aggregate all relevant packaging data from various sources and generate a Declaration of Conformity. Users can also request missing information directly from their suppliers within the tool. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Exploring functional barrier coatings for paper, with Conor Ludden URL: https://www.packagingeurope.com/exploring-functional-barrier-coatings-for-paper-with-conor-ludden/ Last updated: 2026-10-05T15:05:54.000Z How has the paperization trend evolved in recent years - and how has the development of functional coatings, particularly bio-based coatings, kept pace with this? We spoke with Conor Ludden, senior business development manager at [Notpla](https://www.notpla.com/company?ref=packagingeurope.com), to get his take on these questions. ### Where we stand in the paper transition – and how co-creation can help URL: https://www.packagingeurope.com/where-we-stand-in-the-paper-transition-and-how-co-creation-can-help/ Last updated: 2026-10-20T14:01:33.000Z **In this edition of our ‘In Conversation With…’ series,** [**UPM Specialty Materials**](https://www.upmspecialtymaterials.com/?ref=packagingeurope.com)**’ director of Products and Technology, Janne Varvemaa, shares his advice on switching to paper packaging – and explains how co-creation can help businesses balance end-of-life, performance and efficiency.** --- ![kdjsjhfjdshgjshgjhfgsf](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/PE_Janne_Vertical-3-1.png) **Janne Varvemaa, director of Products and Technology* #### **How do you think the packaging industry as a whole is handling the paper transition so far, especially now that the PPWR has entered into force?** While the PPWR has been published and is in force, there are many details that will be specified in the secondary legislation. These are critical next steps, as the secondary legislation will actually define the design for recycling guidelines, including design parameters and calculation rules. The current understanding of the timeline is that these will come into force already in 2030\. This leaves quite a short time for brand owners, packaging designers, converters and rest of the value chain to adapt to the changes. We find that this ambiguity has been challenging the paper paper-based packaging industry. I hope we can we can solve these issues as quickly as possible to help the entire industry to move ahead. #### **Are there any key challenges in the transition – and from your experience, how would you advise a business to overcome them?** As I already mentioned, the current ambiguity can be challenging. However, I would encourage businesses to focus on solutions that are already strongly aligned with the direction of packaging regulation and current recyclability frameworks. For example, we already know that PFAS chemicals cannot be used, and that paper-based packaging structures with high paper content, low coating amounts and strong recyclability performance are well positioned for the future. The design and qualifications take time, so why stop now? In most cases, it is difficult to find off-the-shelf solutions. At UPM Specialty Materials, our approach is very much focused on providing these type of “future-proof” solutions, by creating base papers and barrier based papers that have the best possibility to pass the future regulation as possible. For example, our lab tests show that our base paper UPM SolideTM Lucent can help converters reduce coatings by 50% compared to an MF kraft paper, while delivering the same barrier performance. Thick layers can often interfere with the recycling process. #### **Tell us more about co-creation. How does it help, and what can UPM offer?** I don’t think we are in a position that we could go tell anybody that just take our paper and drop it into your packaging solution and it will run everywhere. It’s not as simple as that. Therefore, co-creation with the full value chain is absolutely necessary to efficiently develop new paper-based packaging solutions to the market. Imagine, if we for example, would spend years perfecting a paper, only to find out that it does not perform on the packaging line, meet commercial criteria, or pass recyclability tests once chemistry is applied. The basic requirement for working co-creation, in my opinion, is enough trust and transparency in the value network to ensure that we are all after the same targets. Open innovation with everybody’s input on the table is also always the one where you get the best results the fastest. Other members of the value chain bring their necessary and unique expertise, whether it’s chemistry suppliers, machinery suppliers, converters, brand owners, or packaging machinery. Everybody’s contributions are more than needed here, so that things start to move. In this spirit, our primary focus is in what we do best: to produce stable quality, highly performing, high quality papers that serve as the base for creating recyclable packaging. This is a pre-requisite in packaging, where you need to have minimum variability in the packaging. We also have excellent analytical capabilities that can help solve hiccups – if and when they occur – as well as advanced R&D capabilities that can help verify the performance and recyclability of the structures from the early stages of development. 0:00 /1:36 1× #### **Can you provide an example of a co-creation project you were involved in, and how the collaboration was beneficial?** One great example of co-creation is the work we have done together with Huhtamaki on the development of their OmniLock™ Ultra Paper, which is a ground-breaking recyclable, high-barrier packaging solution with UPM Specialty Material’s barrier base paper. The breakthrough innovation behind OmniLock™ Ultra Paper lies in its ability to deliver ultra-high barriers which have only been achievable by non-recyclable, multilayer, aluminum foil/plastic combinations previously. I think that this innovation would not have been possible without Huhtamaki’s trust and transparent collaboration with us, and also other partners in the value network. Without co-creation it would have been difficult to achieve this combination of performance while still safeguarding recyclability, which has been validated according to e.g. Cepi/4evergreen v3 and WMU SBS-E Recyclability test methods . Huhtamaki’s expertise in packaging design, converting and end-use performance helped define the requirements and bring the solution to reality, while we at UPM Specialty Materials contributed our knowledge of paper processing and recyclability. #### **In your view, which sectors or packaging formats would benefit the most from a co-creation approach? Why?** When it comes to value chain partners, developing stronger collaboration with packaging machinery suppliers is a very important step going forward. It is imperative that we can be sure that the solutions that are provided also maintain their performance throughout this converting and packaging chain, meaning that we can understand the required modifications and tunings and changes and upgrades to the packaging machinery that enable the use of paper-based materials. In terms of formats, we have been working mainly with flexible packaging, which is what our paper is originally designed for. However, I think there is still a lot to explore when it comes to rigid packaging or laminate structures. There may be opportunities to replace difficult-to-recycle layers with paper in order to boost the recyclability. This is one of the areas where deeper collaboration might yield even quicker results than what we see today. #### **What advice would you give to businesses in the early stages of transitioning into paper packaging?** It is important to remember that paper is not plastic. Therefore, you cannot start a project of transitioning to paper by listing the specifications of the current solution. It is not a drop-in solution where you can get exactly the same performance profile that you can achieve with plastics. In many cases, we are used to “over-engineering” packages, so you need to really define what is the true requirement of the product being packaged. In some areas, like bending resistance, the performance will differ from plastic. But there are other strengths of paper, such as the well-established recycling infrastructure and it is well matched with the direction that current regulation in e.g. EU is moving towards. Other benefits of paper include, for example, that it is made from a renewable resource, it has a natural look-and-feel, and paper packaging is easy for the consumer to open. You can also achieve stunning print results. Based on our extensive experience with supporting converters and brands moving into paper packaging, we have developed a guide with some helpful tips to get you started on your journey! [**Accelerate your innovations through co-creation**](https://d2-hr504.eu1.hs-sales-engage.com/Ctc/2N+23284/d2-Hr504/Jl22-6qcW7lCdLW6lZ3mWW3f-sLp1cXLlNW92X%5FSl1MLw5WW5pc%5FMX8Cp13HV4016c8rtJw2W858cnR2HppQwW3Fx10p1l7kQQV1QcYr3%5FYVGJW8C-rX98MpSJ0W342wgn98KDXqW1vmxzT6pfD9FW3DMzn93%5F4ktjW1zSgzf3KKSbcW5DRvtP9fT9cBVZ-L7-1J04lkV7-c0517WRCjW5yt3MG5wq0sNW208Glp6Y34ppW8Y5Mpx33lBwGW1yWccs5Qs97GN11ZTk8Mc05lW8HFnlQ62npLbW2nqRP351l89nW65Hpdc2cSHTGW6bHzqP7H%5FXP3f6MY10R04?ref=packagingeurope.com)**.** ### Pallet strapping system with built-in corner board applicator hits the market URL: https://www.packagingeurope.com/pallet-strapping-system-with-built-in-corner-board-applicator-hits-the-market/ Last updated: 2026-10-05T14:38:49.000Z [**PAC Strapping Products**](https://strapsolutions.com/?ref=packagingeurope.com) **has unveiled a pallet strapping system with automatic corner board applicators, expecting to reduce manual labour and boost efficiency in high-throughput shipping operations.** The PSS733 system intends to serve as a lower-cost alternative that simplifies maintenance, cuts down on potential points of failure, and avoids the expense and complications of servo-driven robotic systems. Instead of complex robotic automation, the system operates on cylinders and actuators in a mechanical, pneumatic design. Using automated applicators, it places protective corner boards across the vertical or horizontal edges of palletized products prior to the strapping cycle. Integrated load detection sensors automatically trigger corner board placement only when a pallet is present. Alignment sensors also verify proper board positioning before the strapping cycle starts to improve packaging consistency and avoid material waste. Reinforcing pallet corners and edges is expected to prevent pallets from being crushed, splintered, dented, or damaged by compression during handling, stacking and transportation. It is also hoped to help distribute strap tension evenly across the load and maintain package integrity. After applying the corner boards, the machine automatically tensions and seals straps around the load. The combination of corner boards and strapping is set to prevent shifting or toppling during transit. Automating this process is anticipated to avoid labour-intensive hand application, improving throughput while delivering more consistent results between pallets. Precise corner board positioning and uniform strap tension are also set to improve containment strength and reduce the risks of improperly secured loads. PSS733 is recommendedfor palletized products that require consistent load containment and edge protection, and is anticipated to overcome common packaging and shipping challenges that come with manual pallet protection methods. The standard system is intended for seamless integration into automated conveyor systems and high-throughput packaging lines. Depending on facility layout and space constraints, it can also be retrofitted into existing automated lines to unlock additional flexibility. In other news, [FlexLink](https://www.flexlink.com/en?ref=packagingeurope.com)’s RC20 is a compact, standardized [collaborative palletizing cell](https://www.packagingeurope.com/compact-collaborative-palletizer-designed-for-heavy-cases-in-limited-space/) designed to handle heavier cases and high-throughput applications in industries such as food and pharmaceuticals. With a maximum pallet height of 2.4 meters, it reportedly reaches payloads up to 17kg and a throughput of up to six boxes per minute – or twelve with a double pick. [E2Pack](https://e2pack.com/?ref=packagingeurope.com) has also revealed its EASYROCK [automatic pallet unwrapping system](https://www.packagingeurope.com/e2pack-introduces-automatic-pallet-unwrapping-system/). The new system is designed to handle ‘dozens’ of pallets per hour while minimizing interruptions and supporting continuity in high-throughput manufacturing settings. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### DoorDash develops aircraft, packaging and infrastructure for drone delivery URL: https://www.packagingeurope.com/doordash-develops-aircraft-packaging-and-infrastructure-for-drone-delivery/ Last updated: 2026-10-05T09:53:33.000Z [**DoorDash**](https://www.doordash.com/?ref=packagingeurope.com) **has revealed a purpose-built autonomous aircraft for its drone delivery system, having designed specific packaging and infrastructure for orders delivered by air.** Before building the aircraft, DoorDash sought to develop ground infrastructure such as packaging, loading systems, and kitchen-to-aircraft handoffs – aiming to cover ‘the hardest part of autonomous delivery’, which is the ‘first and last ten feet’ between the merchant’s kitchen and a consumer’s doorstep. The company also collected data to understand what products consumers order, how much those orders typically weigh, and how far they have to travel. The aircraft and drone packaging were subsequently designed with these factors in mind. Reportedly, around 80% of typical DoorDash restaurant orders are already light and small enough to be carried safely by aircraft. Powered by [DoorDash Air](https://about.doordash.com/en-us/news/doordash-air?ref=packagingeurope.com), the aircraft has been engineered with local communities in mind. Slow-spinning propellers are mounted at the end of the drone’s arms, with cruising noise apparently limited to that of a passing car at delivery height. A winch has been implemented for smoother pickup and dropoff processes, and failsafe systems are included to safely lower the aircraft to the ground in an emergency. DoorDash’s [Autonomous Delivery Platform](https://careersatdoordash.com/blog/doordash-engineering-autonomy-for-local-commerce-dot-and-autonomous-delivery-platform/?ref=packagingeurope.com) (ADP) also uses smart routing and considers weather, flight range, ground traffic, and other circumstances when deciding whether to transport deliveries by air. DoorDash hopes to make drone delivery feasible, reliable, safe and scalable for local businesses of all sizes. Pilot drone deliveries will begin in Northern California, USA, with national restaurant brands such as [Chipotle Mexican Grill](https://www.chipotle.com/?ref=packagingeurope.com) and [Popeyes Louisiana Kitchen](https://www.popeyes.com/?ref=packagingeurope.com). “We didn’t start with a drone and ask what would fit,” said Harrison Shih, head of DoorDash Air. “We started with what people order and how local businesses actually operate, then built the entire system from there. “Any local business should be able to reach consumers by air. We built the whole system so that they can deliver by air without being disruptive to how they run their business.” This development comes after [Wonder](https://www.wonder.com/?ref=packagingeurope.com) and [Zipline](https://www.zipline.com/?ref=packagingeurope.com) teamed up to [deliver takeaway meals](https://www.packagingeurope.com/wonder-and-zipline-to-deliver-food-in-original-takeaway-packaging-via-drone/), in their original packaging, via drone. Since no special packaging is required, the Zipline system is expected to integrate seamlessly into kitchen and outgoing workflows without requiring expensive infrastructural changes. [Amazon](https://www.amazon.com/?ref=packagingeurope.com) has also received permission from the UK’s [Civil Aviation Authority](https://www.caa.co.uk/?ref=packagingeurope.com) and the [Italian Civil Aviation Authority](https://www.enac.gov.it/en?ref=packagingeurope.com) to fly drones beyond a human operator’s line of sight – allowing the e-commerce giant to [trial small e-commerce deliveries](https://packagingeurope.com/news/amazon-to-trial-prime-air-drone-delivery-service-in-uk-and-italian-airspaces/11748.article?ref=packagingeurope.com) via its Prime Air service. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Why DE-VAU-GE upgraded 44 adhesive melters with Robatech URL: https://www.packagingeurope.com/why-de-vau-ge-upgraded-44-adhesive-melters-with-robatech/ Last updated: 2026-10-05T12:47:18.000Z **DE-VAU-GE Gesundkostwerk Deutschland GmbH upgraded to Alpha ­­– the latest generation of adhesive melters from** [**Robatech**](https://www.robatech.com/?ref=packagingeurope.com) **­­– while continuing normal operations. This Spotlight looks at the reasons behind this decision, and the benefits modernization has brought to operation and maintenance.** DE-VAU-GE primarily produces bars, breakfast cereals, and plant-based drinks—especially for private label—at its German locations in Lüneburg and Tangermünde. The packaging lines run around the clock five to six days a week. “Before the modernization in 2026, one of our melters malfunctioned almost every day,” explains Vitali Loktew, Head of the Breakdown Maintenance Team at DE-VAU-GE Lüneburg. “Not always on the same machine, but constantly somewhere across our 13 lines.” The existing Concept melters from Robatech have already been in service for ten years. At the same time, the full-leasing contract with Robatech was up for renewal. “The timing was ideal for switching to the new Alpha generation,” explains Marco Willems, Sales Director at Robatech Germany. The goal was to future-proof the adhesive application process and standardize the various adhesive melter models. While previous melters were equipped with two, four, six, or eight heating hose connections depending on the application, DE-VAU-GE now exclusively uses the Alpha S Pro melting unit with six connections. This allows backup units to be flexibly deployed on any packaging line. Maintenance, replacement, and spare parts management have been significantly simplified. **Why DE-VAU-GE chose Robatech** ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/20230_robatechconceptstream_alpha_trennbalken_600x400_314400.jpg) DE-VAU-GE evaluated various suppliers and modernization solutions in advance. In addition to the technology, the long-standing partnership and reliable service were the decisive factors in choosing Robatech. “Robatech is Robatech,” emphasizes Vitali Loktew of DE-VAU-GE. “By that I mean: The service is top-notch. And for us, that’s the be-all and end-all.” Alpha also won them over quickly. Some of the packaging lines at DE-VAU-GE are 15 to 20 years old—so space within the facilities is correspondingly limited. “The fact that Alpha is more compact than Concept was a major advantage,” explains Rainer Nielandt, Area Sales Manager for Northern Germany at Robatech. Additional advantages were shorter heat-up times, easy operation via tablet or smartphone and quick troubleshooting in case of malfunctions. **No easy task: Upgrade during ongoing operations** ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/20229_robatech_table_upgradetoalpha_en_1080x810_998744.jpg) About four hours were scheduled for the modernization of an adhesive application system—including replacement of the melting unit, the heating hoses, and the application heads, as well as parts of the automatic filling system and system integration into the existing packaging lines. “We met every deadline,” recalls Vitali Loktew. “And when things got tight, even Mr. Nielandt from Robatech Sales pitched in. He actively supported us. I found that impressive.” **From daily malfunctions to virtually zero downtime** During commissioning, the Robatech service technician gave a half-hour intensive training session on Alpha’s Wi-Fi, operation and troubleshooting. Martin Saße, an electrical engineer of the Breakdown Maintenance Team at DE-VAU-GE recalls: “After that, I was able to resolve many issues on my own right away. Our technicians are thrilled. You just grab a tablet, log in, and immediately see where the problem is. Those were very minor issues that don’t occur at all anymore.” Since the upgrade, the biggest difference has become apparent during ongoing operations: malfunctions in the adhesive melters have dropped to nearly zero. “You really see a huge improvement,” says Vitali Loktew. “The Alpha units have significantly more positive features than the old ones. And if someone were to ask me which gluing machine they should use—I’d go with Robatech again.” **This content was sponsored by Robatech**. ### 2D Coding: Redefining the role of flexible packaging URL: https://www.packagingeurope.com/2d-coding-redefining-the-role-of-flexible-packaging/ Last updated: 2026-10-05T13:10:57.000Z **In this edition of The Spotlight,** [**Markem-Imaje**](https://www.markem-imaje.com/?ref=packagingeurope.com) **examines how 2D coding is redefining the role of flexible packaging and how manufacturers can prepare for the challenges to come.** Global supply chains have been placed under significant scrutiny in recent years. If the Covid-19 pandemic was a major catalyst in this period, continued geo-political instability has underpinned a sharp focus upon traceability and end-to-end supply chain visibility since then. But manufacturers operating flexible packaging production lines have had to adapt to numerous other changes in recent years too, developing greater capability to manage faster line speeds, shorter production runs and more SKUs. At the same time, packaging formats themselves have evolved to meet the demand for packaging which can be recycled more effectively, at scale. For manufacturers it means that increasingly sophisticated coding technology is required. It is no longer sufficient to focus on date and batch information. Now, with supply chains under unprecedented strain, provenance, traceability and stock management have never been higher up the list of priorities. At the same time, supply chain disruption presents other challenges such as counterfeiting or black-market activity, particularly around products which must meet specific and stringent guarantees of origin. And as supply chains become increasingly connected, more complex coding is required enabling wide ranging information and data to be accessed by all stakeholders, from manufacturers to retailers to consumers. In short, coding has evolved to become a critical manufacturing process that supports regulatory compliance, product authentication, consumer transparency and end-to-end supply chain visibility. The reality is that packaging is now part of complex digital ecosystem and the coding technology used must be capable of meeting these challenges as well as being compatible with more circular pack formats and substrates. **The opportunity and the challenge** ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/20219_markemimajecookie_114663.jpg) 2D dynamic codes, which connect a product and its packaging with key data, traceability systems and digital marketing initiatives present new opportunities for brands and manufacturers, driving competitiveness in a sophisticated digital ecosystem. And the GS1 Digital Link – a standards-based structure for encoding information into 2D codes – enables the identification of specific product batches, or even serialized products facilitating effective recalls when required, mitigating the loss of revenue and the impact of financial penalties and potential damage to brand reputation. Printing these complex codes, at consistently high quality on the fastest production lines, however, is a significant challenge. It is essential that codes are sharp enough, printed at sufficiently high resolution and remain legible so that they can be scanned effectively throughout the supply chain. The key considerations for flexible packaging manufacturers include: - Grade A code quality: Consistently high-resolution printing is essential to ensure 2D codes remain machine-readable and compliant with ISO standards. - Production line speed: Coding solutions must be capable of printing complex variable codes without creating a bottleneck on high-speed packaging lines. - Substrate compatibility: As mono-material films and other lightweight flexible packaging structures are adopted more widely, coding solutions must be able to perform consistently across a greater range of substrates. - Durability: 2D codes must be durable enough to withstand varied challenging environments, resisting abrasion as the packaging on which they are printed moves through the supply chain. - Packaging design: The adoption of 2D codes may require brands to evaluate where these codes are printed to optimise contrast and clarity without impacting negatively on other aspects of the pack design. **Futureproofing flexible packaging lines with Thermal Transfer Overprinting (TTO) technology** Unlike other coding methods, TTO technology was developed specifically for printing onto flexible packaging films running on horizontal and vertical form-fill-seal equipment. TTO technology is therefore uniquely suited to today’s high-speed production environments. The printhead transfers ink directly from a ribbon onto the packaging film delivering exceptionally sharp, high resolution and durable print with excellent resistance to smudging and abrasion. For increasingly automated supply chains this high print quality is critical. It ensures text, barcodes, GS1 Digital Link symbols and other machine-readable codes and can be scanned reliably, maximizing uptime. The wider adoption of 2D coding means that the print quality TTO solutions provide will only become more important. **Responding to real-world regulatory requirements** In December 2023, [Regulation (EU) 2021/2117](https://www.markem-imaje.com/blog/post/wine-labeling-regulation?ref=packagingeurope.com) came into force. Its implementation meant that all EU wine producers and suppliers were subsequently required to provide the most accurate and up-to-date ingredient and nutritional information at the point of sale. The propensity of wine to change composition over time meant that this presented a significant challenge for a business such as the Lunelli Group, a symbol of excellence in Italian drinking. [Working in partnership with the Lunelli Group](https://www.youtube.com/watch?v=-TqM1p-BDMQ&ref=packagingeurope.com), Markem-Imaje implemented its flagship [**SmartDate®** X65](https://www.markem-imaje.com/productview/smartdate-x65?ref=packagingeurope.com) TTO coding solution in conjunction with **CoLOS®** software which was integrated with Lunelli Group’s ERP system. This enabled the Lunelli Group to capture up-to-date ingredient and nutritional data for each batch of wine on high quality, scannable QR codes. The implementation of Markem-Imaje **SmartDate®** X65 technology and proprietary software has helped the Group to guarantee regulatory compliance and manage ingredient and nutritional information more effectively with no need for manual labeling or verification. **The packaging line of the future** The wider adoption of 2D coding is arguably one of the most significant developments for packaging production lines in recent years. However, it remains true that the demands placed upon manufacturers through the development of new regulations, digitization and more connected supply chains, will continue to evolve. The demand for sustainability will rise in parallel with competing demands for convenience, while brands will need to devise new ways to engage with consumers in more competitive markets. Today, 2D coding is helping to redefine the role of flexible packaging, and the coding technology deployed by manufactures has become a critical focal point within the manufacturing process. The challenge for businesses now, therefore, is to ensure the coding solution they select is both capable and sufficiently flexible to meet the demands of a more sustainable, connected future, as well as the evolving requirements of regulators, brands and consumers. To that end, offering a combination of exceptional print quality, reliability, and the versatility to meet rapidly changing market demands, TTO solutions remain uniquely positioned to meet the challenges ahead. **This content was sponsored by Markem-Imaje.** ### Utien Pack: expanding the possibilities of skin packaging URL: https://www.packagingeurope.com/utien-pack-expanding-the-possibilities-of-skin-packaging/ Last updated: 2026-10-05T11:21:45.000Z In this Spotlight, [Utien Pack](https://www.utien.com/?ref=packagingeurope.com) details its Unifresh vacuum skin packaging (VSP) technology for fresh food products, featuring a specially developed sealing chamber with a two-step heating process and capable of accommodating materials from high barrier skin films to 10K breathable films. #### **Unifresh® skin packaging for greater product and film flexibility** Vacuum skin packaging (VSP) has become an established format for premium meat, seafood and other fresh food products. Yet as processors diversify their product ranges, the challenge is no longer simply achieving an attractive appearance. Different product heights, film structures, sealing requirements and production formats are placing greater demands on the packaging process. Utien Pack has approached this challenge through its Unifresh® VSP technology, with the objective of widening the application of VSP solutions rather than limiting processors to one specific product or material combination. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/20184_utienpackspotlight2_746773.jpg) #### **Getting more from the skin film** One of the challenges in skin packaging is controlling how the upper film behaves. The skin film must soften sufficiently to be able to stretch around the product while maintaining the characteristics required for the target shelf life. Unifresh® technology uses a specially developed sealing chamber with a two-step heating process to achieve 50mm protrusion results. The skin film is preheated before entering the sealing chamber. This approach is designed to bring the film progressively into a suitable forming condition, allowing its stretching properties to be used more effectively around products with different shapes and profiles. This becomes particularly important when moving beyond flat products and towards thicker or irregular cuts, also referred to as skin packaging with protrusion. #### **Different films for different products** Film selection is another area where processors increasingly require flexibility. Barrier requirements can vary considerably depending on the product, shelf-life target, distribution environment, and regional regulations. For example, a European processor can use high barrier skin film for products sold within the European Union. However, when exporting the same products to the United States, the food regulator will demand for 10K breathable film. This is why film flexibility becomes increasingly important for processors serving multiple international markets. Rather than designing the process around a single type of skin film, Unifresh® VSP can accommodate materials ranging from high barrier skin films to 10K breathable films by tuning the parameters on the PLC panel. The system can also work with both easy peel and non-easy peel sealing solutions. This flexibility reflects the way Utien Packhas developed its business around global markets. Different regions bring different product preferences, packaging requirements and regulatory considerations. More than 30 years of industry experience has therefore pushed Utien to build a deeper understanding of both packaging machinery and film performance, allowing the company to adapt its technology to a wide range of applications worldwide. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/20186_utienpackspotlight3_737826.jpg) #### **One skin packaging concept across different platforms** Production requirements also vary between processors. A manufacturer using roll stock film [thermoforming packaging equipment](https://www.utien.com/products-category/thermoforming-packaging-machines.html?ref=packagingeurope.com)has different requirements from a producer working with preformed trays. For this reason, Unifresh® is not limited to one machine architecture. The technology can be applied across Utien Pack’s thermoforming and tray sealing platforms. The same principle extends to production changeovers. Utien Mold Easy Change design can also be integrated with Unifresh® applications, helping processors move between different product formats while reducing the operation complexity. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/20185_utienpackspotlight4_678566.jpg) #### **Making VSP less restrictive** The development of skin packaging is switching from seafood and meat products to accommodating ready meals and cheese products. Flexibility becomes a crucial factor for processors when investing in packaging equipment. For Utien Pack, the objective behind Unifresh® VSP is not simply to produce a different looking skin pack. It is to give food processors a wider range of choices when deciding how a product should be packaged. **This content was sponsored by Utien Pack.** ### DuPont launches Tyvek® with Renewable Attribution URL: https://www.packagingeurope.com/dupont-launches-tyvek-r-with-renewable-attribution/ Last updated: 2026-10-05T11:33:16.000Z **The material that consumer and industrial (C&I) applications rely on just got a sustainability upgrade.** [**DuPont**](https://www.dupont.co.uk/?ref=packagingeurope.com) **talks us through the recently developed more sustainable Tyvek® material and some early adopters in this Spotlight.** From the desiccant sachets that help protect pharmaceutical products to durable labels used throughout global supply chains, to applications such as race bibs worn by participants in major sporting events, and wristbands issued at festivals and venues, Tyvek® is a trusted material across a wide range of *consumer and industrial* applications. Its combination of durability, printability, lightweight and proven performance has made it a trusted choice for manufacturers for decades. However, the way manufacturers approach material sourcing is changing. Reducing carbon footprint, meeting company sustainability goals and demonstrating credible environmental progress are now central considerations for procurement teams, sustainability leads and the businesses bringing products to market. Raw material sourcing has moved up the agenda for many organisations. Those reporting under formal sustainability frameworks must now also account for Scope 3 supply chain emissions. ![](https://d2wrwj382xgrci.cloudfront.net/Pictures/280xAny/2/2/4/20224_dupont_3_994455.png) For such customers, DuPont has developed Tyvek® with Renewable Attribution. Available for selected C&I applications, it enables customers to take a meaningful, credible step toward more sustainable material sourcing without changing how they use Tyvek®. The material is a plug-and-play solution, made to the same product specifications as conventional Tyvek®, enabling a seamless transition with no redesign, requalification or disruption to existing processes. The innovation lies in how the raw materials are sourced and attributed. Tyvek® with Renewable Attribution is linked to ISCC PLUS-certified bio-circular feedstocks through a mass balance system. These feedstocks are derived from second-generation biomass, such as waste and residue streams that do not compete with food production. The approach helps reduce reliance on fossil-based resources while maintaining the performance characteristics customers expect and require. For packaging and materials professionals unfamiliar with mass balance, it can be thought of as a verified accounting system. Certified bio-circular and conventional raw materials are processed upstream in the supply chain, while independent auditing and certification ensure the allocated renewable HDPE attribution is accurately tracked and verified. The methodology is already widely used in sectors including bio-ethanol, food and forestry, helping organisations accelerate the adoption of alternative feedstocks at scale. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/20221_dupont_tyvek_322545-1.jpg) Importantly, the sustainability impact can be measured. Customers can choose renewable attribution levels from 30% to 100%\[1\], with carbon footprint reduction linked directly to the level selected. At a 30% renewable attribution level, Tyvek® with Renewable Attribution supports approximately a 30% reduction in carbon footprint (including CO2 uptake) compared with standard Tyvek®, based on peer-reviewed, ISO-compliant life cycle assessment data. The product already has early adopters. Bluepoint Tags and Labels, based in the UK, has elected to offer customers wristbands made from both standard Tyvek® and Tyvek® with Renewable Attribution as a choice as part of its broader sustainability strategy. Bluepoint Tags and Labels also uses a repurposed liner across all standard wristbands, diverting waste from landfill and extending the material’s life. Bluepoint co-founder Iain Pringle said, “We believe demand for more sustainable material choices will only continue to grow. By offering Tyvek® with Renewable Attribution, we have been able to invest ahead of demand and take an early leadership position when it comes to sustainability.” ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/20222_dupont_2_917515.jpg) Tyvek® with Renewable Attribution represents one step in a consumer and industrial user’s broader sustainability roadmap — one that can sit alongside other sustainability initiatives and ongoing efforts to reduce environmental impact across the value chain. For DuPont, this is one initiative in its sustainability journey. This is a pathway on which it will go further as it works towards its own 2035 Sustainability Goals and focuses on enabling circularity, reducing environmental impact and supporting customers with innovative solutions that deliver direct sustainability advantages. For organisations seeking practical ways to advance their sustainability goals without compromising performance, Tyvek® with Renewable Attribution provides a meaningful step available today. \[1\] For active packaging, Tyvek® with Renewable Attribution is currently available up to 30% Renewable Attribution on Healthcare styles. **This content was sponsored by DuPont.** ### No shortcuts to compliance: Building structured packaging master data for PPWR URL: https://www.packagingeurope.com/no-shortcuts-to-compliance-building-structured-packaging-master-data-for-ppwr/ Last updated: 2026-10-15T09:17:33.000Z In this edition of the Spotlight, [Recyda](https://www.recyda.com/?ref=packagingeurope.com) explains why high-quality packaging master data and scalable data processes are becoming essential as PPWR requirements evolve. If there is one thing the Packaging and Packaging Waste Regulation (PPWR) is making clear, it is this: Data quality is becoming just as important as the compliance process itself. Over the next few years, the regulation will introduce requirements around areas such as recyclability, reuse, and minimization, which means companies will need to collect and maintain a much broader range of information about their packaging. The question is no longer simply: “Can we report our packaging data today?” It is becoming: **“Do we have the right packaging master data to answer the regulatory questions that will come next?”** ### PPWR is Changing the Data Requirements ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/20233_recydapackaging_europe_spotlight_image_1_465151.png) Maintaining packaging data is not new. For years, companies have managed packaging data well enough to meet their regulatory obligations for Extended Producer Responsibility (EPR) reporting. Packaging information was often maintained across ERP systems like SAP or spreadsheets, supplemented with manual processes, assumptions, and occasional data gaps. In many cases, this was sufficient to produce the required reports. What is changing now is the **depth and breadth of the data required**. We have already seen this with requirements around PFAS and heavy metals, where companies need to compile relevant information and retain it as supporting technical documentation. Today, PPWR requires you to know if your packaging exceeds certain levels of substances of concern. Tomorrow, you will need to know about a lot more details of your packaging composition, including information about metalization, barriers, inks, colours used, or even aspects such as separability of different components. The underlying packaging may not have changed. **But the questions being asked about it will.** ### Why There Are No Shortcuts to Structured Data A spreadsheet can be useful for managing packaging data for a small portfolio, and manual processes can work temporarily. However, there is simply no shortcut to structured packaging data. Many companies try to implement quick fixes tailored to a specific reporting requirement, patching over gaps as needed. But this approach eventually hits a wall. Essentially, these companies need to do the hard work of improving the underlying quality of their master data. Often, teams believe their existing data is good enough, until they actually start digging in. It is only when they attempt to meet new regulatory demands that they realize just how much critical information is missing. The real bottleneck hits when you try to scale that manual work. What works as a quick fix for one country’s reporting regime becomes impossible to manage when applied across multiple jurisdictions. Each new requirement means going back to suppliers, updating spreadsheets, applying new formulas, making assumptions, and rebuilding reports, the process quickly becomes difficult to maintain. **The result is a need for a fundamentally different approach to packaging master data.** ### What Does Better Data Quality Actually Look Like? Improving data quality isn’t simply about collecting “more data”—it’s about knowing **which data matters** and **structuring it consistently.** Rather than trying to predict every piece of information you might need in the future, companies should use regulatory requirements to define the data points they need to collect, maintain, and improve over time. Moreover, rather than leaving details scattered across supplier PDFs or free-text fields, packaging specifications should be organized into standardized attributes across your entire portfolio. Once this robust foundation is built, compliance documentation, assessments, and technical reports can be drawn directly from it without having to collect new data each time. ### Recyda: the Bridge Between Regulation and Packaging Data We at Recyda, have built a robust data model that connects regulatory requirements with the underlying packaging master data needed to meet them. Based on PPWR and existing regulations, our platform helps companies understand which data points they need to collect and maintain—and which questions they need their packaging data to answer. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/20234_recyda_packaging_europe_spotlight_image_2_997939.png) Instead of treating every new regulation as a separate data project, companies can build a structured foundation for their packaging data and continuously build on it. This also means moving away from spreadsheets and manual processes towards a scalable approach to data management. Your core packaging data has a central place. As regulatory requirements evolve, additional data points and information can be added to that foundation. You don’t have to start from scratch every time the regulation asks a new question. ### The Bottom Line? PPWR compliance starts with better packaging data. And better data starts by replacing fragile, manual workarounds with a structured foundation built to last. Ready to see how Recyda can help here? [Talk to a Recyda expert](https://www.recyda.com/book-a-demo?utm%5Fcampaign=421937359-PPWR%20Campaign&utm%5Fsource=Packaging%5FEurope%5FSpotlight%5FArticle&utm%5Fcontent=October%5F2026) today so you can turn regulatory requirements into a structured process for continuously improving your packaging master data. Or [access our resources](https://fg3ev.share-eu1.hsforms.com/2-%5FbQtBOOQcyxNi9R37TzDw?ref=packagingeurope.com): PPWR timeline and Webinar explaining how to execute your PPWR data strategy. **This content was sponsored by Recyda.** ### ‘Brilliance without the film’ – Shunho’s plastic-free metallic material URL: https://www.packagingeurope.com/brilliance-without-the-film-shunhos-plastic-free-metallic-material/ Last updated: 2026-10-05T11:19:27.000Z **Utilizing vacuum aluminizing and laser-writing technologies,** [**Shunho Creative**](https://www.shunhocreative.com/?ref=packagingeurope.com) **(a sub-brand of Shanghai Shunho International) has developed a plastic-free material with a metallic finish, designed as a ‘sustainable alternative’ to traditional plastic-laminated boards. The company tells us more in this edition of the Spotlight.** #### **The challenge of modern packaging** In an era where global regulations like the EU’s PPWR are tightening and consumers are demanding plastic-free alternatives, the packaging industry faces a critical paradox: must vibrant metallic brilliance come at the expense of recyclability? Beyond circularity, reducing Product Carbon Footprints (PCF) and meeting stringent ESG targets are no longer optional - they are now the definitive benchmarks for global market entry. #### **Leading the plastic-free revolution** Shanghai Shunho International, a global leader in vacuum transfer metallized paper, has found the answer. By leveraging advanced vacuum aluminizing and laser-writing technologies, Shunho offers TransMet® - a sustainable alternative to traditional plastic-laminated boards. Unlike conventional materials reliant on non-biodegradable films, TransMet® achieves a stunning metallic finish while remaining 100% plastic-free. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/18937_7f4066cc92a04a94839086c5c4410f8e_896918.jpg) #### **A commitment to circularity & 5R principles** TransMet® aligns seamlessly with the 5R Sustainability Principles: Reduce, Reuse, Recycle, Recover, and Resource. Beyond its recyclability, it meets rigorous standards for home compostability, providing a holistic end-of-life solution. As a key architect of the circular economy, Shunho leverages its immense supply chain resilience in China to ensure global stability. With an annual capacity of 200,000 tonnes and a vertically integrated ecosystem, we guarantee superior lead times and robust supply to meet the world’s most demanding packaging needs. #### **A global benchmark for quality** From personal care and pharmaceuticals to highly regulated sectors such as food, beverage, and tobacco, Shunho is a trusted strategic partner. Our role as a global supplier to multiple Fortune 500 giants underscores our commitment to uncompromising quality and compliance. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/18938_2584759814b644a989714df80d9f93e4_936982.jpg) Furthermore, as the authorized distributor for a world-renowned Swedish premium paperboard manufacturer, Shunho effectively synergizes Eastern manufacturing prowess with Western material standards. As the primary international gateway for the Shunho Group (SZSE: 002565), Shunho International exports eco-friendly innovations to over 50 countries. “We have proved that high-performance packaging and environmental stewardship can coexist seamlessly,” says the Shunho team. **Discover the future of plastic-free packaging. Contact us today at** [**www.shunhocreative.com**](http://www.shunhocreative.com/?ref=packagingeurope.com)**.** **This content was sponsored by Shunho Creative.** ### Hyaku-Pa wins award for reusable green tea paper tube and display box URL: https://www.packagingeurope.com/hyaku-pa-wins-award-for-reusable-paper-tube-and-display-box-for-green-tea/ Last updated: 2026-10-05T07:45:42.000Z [**Hyaku-Pa**](https://hyaku-pa.com/?ref=packagingeurope.com)**’s portable paper tube and display box for its shakeable green tea leaves – designed for on-the-go convenience and refill – have won an award.** Hyaku-Pa No Brew Ocha has received the Package Grand Prize at the [World Green Tea Association](https://www.o-cha.net/english/association/index.html?ref=packagingeurope.com)’s World Green Tea Contest 2026. Designed for portability, each slim paper tube contains three single-serve packs. The packets can be torn open, and the tea leaves poured into a bottle or flask. Consumers can then add 0.5 litres to 1 litre of hot or cold water and shake the container for thirty seconds – instantly brewing their drink without a whisk, bowl or steeping. A display box with nine tube is intended for small retailers, large households, cafés, gyms, studios and more. At 10 x 10 x 15 cm when closed, the box opens into a counter display, with the lid flipping up into a back panel providing more information. Four interchangeable lid cards are available. Alongside the box, a storage can containing 30 packets of tea can be stored at home and used to refill a portable tube. Only the single-serve packs use a barrier laminate to preserve the tea’s freshness and protect it from light and oxygen. The tube, can and box are made exclusively from paper, and the box is folded without glue. Retailers can also utilize a two-tier counter stand (30 x 44 x 20 cm) made of solid board to present tubes, storage cans, and bottles together on the same shelf. “We are delighted that the prize recognizes what we set out to do with No Brew Ocha: to combine quality and convenience in enjoying high-grade, certified organic Japanese green tea that is traceable to the field,” said a Hyaku-Pa spokesperson. “It brings good green tea into everyday life: at work, during sport and on the go.” In other news, [OMG Bubble Tea](https://omgbubbletea.com/?ref=packagingeurope.com) is using [Greiner Packaging](https://www.greiner-gpi.com/en?ref=packagingeurope.com)’s [K3 cups](https://www.packagingeurope.com/bubble-tea-brand-embraces-greiner-packagings-separable-cup-and-sleeve/) for its ready-to-drink, on-the-go beverages. The polypropylene and EVOH cup is expected to maintain the essential barrier properties, while the separable cardboard sleeve and tear tab help consumers separate the materials for recycling. Elsewhere, [Kellogg’s](https://www.kelloggs.com/?ref=packagingeurope.com) and [Fost Plus](https://www.fostplus.be/en?ref=packagingeurope.com) previously developed a [90% paper tube](https://www.packagingeurope.com/new-pringles-tube-with-paper-fibre-base-claims-100-recyclability/) for [Pringles](https://www.pringles.com/?ref=packagingeurope.com) crisps in a bid to unlock full recyclability. Now [available exclusively](https://www.packagingeurope.com/paper-pringles-tube-now-available-exclusively-at-tesco/) at [Tesco](https://www.tescoplc.com/?ref=packagingeurope.com) stores and online,the pack is set to comprise a recycled plastic lid, a recycled paper tube, and a paper alternative to the traditional steel base. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Recyclable, biodegradable and plant-based EPS alternative secures funding URL: https://www.packagingeurope.com/recyclable-biodegradable-and-plant-based-eps-alternative-secures-funding/ Last updated: 2026-10-05T06:58:20.000Z [**iBoxit Limited**](https://iboxit.uk/?ref=packagingeurope.com) **has secured £400,000 in funding to support the development and commercial readiness of its recyclable, plant-based and biodegradable alternatives to expanded polystyrene.** The plant-based biofoam is designed to exceed the thermal and structural performance of extended polystyrene while also biodegrading into an organic fertilizer at its end-of-life. This is expected to replace single-use EPS boxes in sectors such as seafood logistics, food processing, pharmaceuticals, and industrial packaging. “The moment that changed everything for me was standing in a salmon processing plant and seeing thousands of single‑use EPS boxes piled up, destined for landfill or worse,” said iBoxit’s founder and CEO, John Farley. “It was truly shocking. “I’d spent years in the seafood industry but witnessing that scale of waste in one place made the environmental cost impossible to ignore. I knew then that something had to change, and that experience has driven me ever since to prove that we can replace EPS with sustainable materials that protect both the product and the planet. “Our plant‑based alternatives demonstrate that sustainable materials can meet the performance demands of modern supply chains. Looking ahead, my ambition is to scale iBoxit globally and help industries everywhere move away from EPS for good. We’ve made huge progress, but this is only the beginning of what I believe we can achieve.” Following an Innovate UK grant to develop new packaging solutions for the seafood sector, iBoxit’s latest funding is set to support the final stages of product development, manufacturing readiness, and customer engagement as the company prepares to expand in Australia, Sweden, and other international regions. The funding includes a £230,000 investment from the [British Design Fund](https://www.britishdesignfund.co.uk/?ref=packagingeurope.com), with CEO Damon Bonser adding: “iBoxit is addressing a significant environmental challenge with a scalable and technically robust solution. The team brings deep industry experience and a clear understanding of market needs, and we are pleased to support the next stage of the company’s development.” In other news, [PAPACKS](https://www.papacks.com/en/?ref=packagingeurope.com) previously released its [Fiber Box](https://packagingeurope.com/news/moulded-fibre-container-for-transporting-seafood-developed-by-papacks/14127.article?ref=packagingeurope.com): a moulded fibre transport container made from virgin wood fibres and industrial hemp. The packaging is designed as a durable, nestable, and recyclable solution for transporting seafood, and has been [nominated](https://packagingeurope.com/features/sustainability-awards-finalist-interview-papacks-fibre-box-for-chilled-fish-and-seafood/14542.article?ref=packagingeurope.com) for a [Sustainability Award](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/sustainability-awards?utm%5Fcampaign=summit26&utm%5Fmedium=navbar&utm%5Fsource=PE) under this year’s Renewables category. Flatfish producer [Flatlantic](https://www.flatlantic.pt/en?ref=packagingeurope.com) has also adopted [BEWI](https://bewi.com/?ref=packagingeurope.com)’s [certified recycled EPS boxes](https://packagingeurope.com/news/flatfish-shipped-in-certified-recycled-eps-to-cut-carbon-emissions-by-30/14393.article?ref=packagingeurope.com) to transport its fresh seafood. The move is expected to reduce the company’s carbon footprint by 30% while securing food safety and optimal transport. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) ### SIG’s new aseptic carton filling machines target high output and flexibility URL: https://www.packagingeurope.com/sigs-new-aseptic-carton-filling-machines-target-high-output-and-flexibility/ Last updated: 2026-10-02T13:38:55.000Z [**SIG**](https://www.sig.biz/?ref=packagingeurope.com) **has expanded its SIG Neo portfolio with new filling machines for aseptic cartons – seeking to offer high output and flexible production without requiring a costly facility expansion.** “Many food and beverage producers have reached the physical limits of their existing plants,” said Christoph Wegener, chief markets officer at SIG. “SIG Neo filling machines deliver highest output per sqm in the industry and therefore add capacity to our customer’s factories and not buildings.” Designed for single-serve cartons, SIG Neo XSlim 32 Aseptic utilizes SIG’s sleeve-based carton technology and open-sleeve filling process. Reportedly, it can handle up to nine single-serve pack sizes on one machine and fill 32,000 SIG XSlimBloc single-serve cartons per hour. Meanwhile, SIG Neo Midi 15 Aseptic is targeted at multi-serve cartons, running both SIG MidiBloc and SIG MidiFit – each a squarish multi-serve carton – in three multi-serve pack sizes. It is said to fill 15,000 cartons every hour. Each new machine is expected to increase total output and output per square metre by one-third, while also enabling a waste rate of less than 0.5%, smart digitalization, and lower Total Filling Costs than SIG’s standard filling machines for these formats. Operators can apparently switch between carton formats and sizes in less than fifteen minutes without changing any machine parts – all without expanding the footprint of SIG’s standard filling machines. In turn, this is set to unlock ‘rapid’ SKU changes, reduced downtime, lower investment costs, and greater responsiveness to market demand. The filling machines also come with state-of-the-art SIG Neo Human-Machine Interface (HMI) for intuitive operation and small performance insights. SIG Neo Shield also seeks to enhance sterile airflow and shielding, and is said to remove up to 95% of particles from the air during bottom sealing and pre-folding. “The latest additions to our SIG Neo platform demonstrate how innovation can translate directly into operational value,” said Gavin Steiner, chief technology officer at SIG. “By combining speed, flexibility, advanced digital capabilities and aseptic excellence, we have created filling solutions that not only increase productivity but also simplify day-to-day operations.” **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Amcor and Choví debut mono-PP flip-top closure for smooth sauce dispensing URL: https://www.packagingeurope.com/amcor-and-chovi-debut-mono-pp-flip-top-closure-for-smooth-sauce-dispensing/ Last updated: 2026-10-02T08:42:27.000Z [**Amcor**](https://www.amcor.com/?ref=packagingeurope.com) **has unveiled a bespoke, mono-polypropylene flip-top closure for sauce brand** [**Choví**](https://www.chovi.com/en/?ref=packagingeurope.com)**, designed to control the sauce’s flow during dispensing and improve the consumer experience.** Designed for robustness, the bi-injection closure features a silicone valve that controls the flow of the sauce as it is dispensed from the bottle. The closure’s curved shape is set to increase functionality while standing out on the shelf. Choví is a long-standing customer of Amcor, and chose the company for this project due to its established history of developing closures – as well as its Spanish manufacturing facility. The new closure will apply to Choví’s range of sauces for salads, barbecues and snacks, including its La Brava, Allioli, Cheddar, Kebab White, Ajonesa, Barbacoa, Ketchup, César, Yogur and Miel y Mostaza products. “We have created this unique closure to appeal to the consumer in a variety of ways,” said Amcor sales director Mirko Todeschi. “It is a fresh and exciting look for Choví, delivering shelf differentiation against rival sauce brands. “Ease of use was key to the design, allowing the user to pour the sauce in a controlled way. In addition, our collaborative approach enabled on-time turnaround and fast delivery.” David Moya Aparicio, logistics and purchasing manager at Grupo Choví, added: “Amcor is a trusted partner of ours and the company has delivered a flip-top closure that enhances the user experience. “A consumer’s first interaction after purchase will be with the closure and it was critical that this flip top version worked smoothly. “Amcor has delivered and with its local knowledge and manufacturing capabilities, we are proud to say that this innovation is made in Spain for a Spanish brand.” This development comes after Amcor introduced its [Flava Flip Top Closure 38/400](https://packagingeurope.com/news/amcor-unveils-lightweighted-closure-for-sauce-bottles/14133.article?ref=packagingeurope.com) – a new, ‘lightweighted’ 55 mm closure for applications such as mayonnaise, ketchup and sweet sauces. Available in a variety of orifice sizes and circular valves, the closure is considered ‘recyclable-ready’ with PET, HDPE and PP bottles. In other news, [Heinz](https://www.heinz.com/?ref=packagingeurope.com)’s [limited-edition Love Lid](https://packagingeurope.com/news/heinz-launches-first-ever-customisable-ketchup-lid/14589.article?ref=packagingeurope.com) allows consumers to dispense their ideal amount of sauce onto their food by selecting one of three settings. The closure is designed to solve arguments around what the “right” amount of ketchup is for various foods. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### SunDance’s customizable coffee valve pouches designed to keep coffee fresh URL: https://www.packagingeurope.com/sundances-customizable-coffee-valve-pouches-designed-to-keep-coffee-fresh/ Last updated: 2026-10-02T07:37:38.000Z [**SunDance**](https://sundanceusa.com/?ref=packagingeurope.com)**’s new custom coffee valve pouches aim to combine product freshness with flexible, digital printing for low minimum order quantities.** Using a one-way degassing value, coffee valve pouches allow the carbon dioxide released by freshly roasted coffee to escape the pack while also preventing oxygen from entering the pack. This is expected to help brands maintain the aroma, flavour, and quality of their whole bean and ground coffee products through storage, distribution, and retail display. Combining coffee valve technology with digital flexible packaging production reportedly allows customers to order quantities in line with actual demand instead of committing to large traditional production runs. This capability is expected to benefit specialty coffee roasters, emerging brands, seasonal offerings, limited-edition blends, subscription programmes, and new product launches. Alongside coffee products, the format can be used for specialty food and dry products that require freshness and aroma retention. Each pouch can be customized with brand graphics, messaging, and product information while maintaining the necessary functionality. “Coffee brands need packaging that protects product quality while providing flexibility as their business grows,” said SunDance president JohnHenry Ruggieri. The development comes after SunDance unveiled a [flexible packaging solution](https://packagingeurope.com/news/sundance-expands-flexible-pouch-solution-for-cereal-market/14642.article?ref=packagingeurope.com) for the cereal market – intended as an alternative to the traditional bag-in-box format. Apparently, it uses approximately 30% to 40% less material than conventional stand-up pouches and can be produced using recyclable and post-consumer recycled film structures. In other news, coffee roastery [Kaffee Braun](https://kaffeebraun.com/?ref=packagingeurope.com) has teamed up with [Jokey](https://www.jokey.com/en/?ref=packagingeurope.com) and [circolution](https://circolution.com/?ref=packagingeurope.com) to pilot [reusable polypropylene buckets](https://packagingeurope.com/news/coffee-roaster-pilots-reusable-plastic-buckets-from-jokey-and-circolution/14457.article?ref=packagingeurope.com) for industrial applications. The packs are designed to be stacked, reused in high circulation volumes, and recycled at end-of-life. [StePacPPC](https://www.stepacppc.com/?ref=packagingeurope.com) has also created a patent-pending [zipper pouch](https://packagingeurope.com/news/stepacppcs-stand-up-zipper-pouch-keeps-cucumbers-fresh-from-farm-to-fridge/14785.article?ref=packagingeurope.com) for cucumbers. It is designed to combine moisture and atmosphere control, keep products fresh, and improve shelf appeal. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Circular Economy Act must strengthen EU’s EPR framework, say industry voices URL: https://www.packagingeurope.com/circular-economy-act-must-strengthen-eus-epr-framework-say-industry-voices/ Last updated: 2026-10-01T23:55:22.000Z [**EUROPEN**](https://www.europen-packaging.eu/?ref=packagingeurope.com) **is one of 40+ industry associations calling for a stronger Extended Producer Responsibility (EPR) framework under the Circular Economy Act – setting their sights on a functioning European market for secondary raw materials.** In a [joint statement](https://www.europen-packaging.eu/wp-content/uploads/2026/10/A-Circular-Economy-Act-delivering-a-strong-EU-market-for-secondary-raw-materials.pdf?ref=packagingeurope.com), the signatories describe the Circular Economy Act as a ‘unique opportunity’ to develop a strong market for secondary raw materials in the EU and strengthen Europe’s circular economy. They urge policymakers to develop a ‘more harmonized and enforceable’ framework to tackle fragmentation between national systems – allowing materials to circulate across Member State borders, supporting investment in recycling infrastructure, and boosting the continent’s competitiveness and strategic autonomy. The statement sets out six priorities for the Circular Economy Act, including a directly applicable EU EPR Regulation based on Article 114 of the Treaty on the Functioning of the European Union. This is expected to reduce fragmentation, align national rules, and unlock a functioning market for secondary raw materials. Another priority is producer-led EPR governance. According to the statement, producers should retain decision-making responsibility, alongside EPR fees dedicated to waste management. Furthermore, the organizations call for the Circular Economy Act to establish transparent reporting across the waste chain and mandate standardized, comparable data – a move anticipated to increase accountability and pave the way for more performance-based EPR systems. EPR funds should be earmarked for the waste streams they finance and directed to the infrastructure required to meet the EU’s recycling targets, the signatories say. The statement also encourages policymakers to reduce administrative complexity by removing ‘unnecessary’ requirements and harmonizing EPR registration. This is anticipated to reduce barriers to cross-border compliance, especially for SMEs and micro-enterprises. Additionally, the signatories believe that separate collection infrastructure should be improved, with more public awareness set to achieve reliable waste streams and improve recycling rates. Altogether, the signatories aspire to introduce the necessary systems, investments, and market conditions to ensure that materials are collected, recycled, and re-circulated at scale across the continent. “At a time when there is growing momentum to complete Europe’s Single Market, the Circular Economy Act is a unique opportunity to build a strong market for secondary raw materials,” says Sévrine Pereira Teixeira, senior public affairs manager at EUROPEN. “The fragmentation of EPR systems creates barriers to cross-border activities, deters investment in recycling capacity and ultimately holds back the development of a truly European circular economy. “Europe needs a harmonized and enforceable framework that unlocks investment in recycling and strengthens Europe’s competitiveness and strategic autonomy." Earlier this year, EUROPEN commissioned a study arguing that the Circular Economy Act must address [‘wide’ performance gaps](https://packagingeurope.com/news/report-urges-eu-to-close-national-epr-gaps-via-circular-economy-act/14472.article?ref=packagingeurope.com) between national packaging EPR systems across the EU. The study warns that targets alone will not unlock circularity across the bloc, and that investment in collection, sorting and recycling systems is also required. EUROPEN has also advocated for a [digital One-Stop Shop](https://packagingeurope.com/news/joint-statement-calls-for-digital-one-stop-shop-for-epr-in-eu-legislation/14303.article?ref=packagingeurope.com) to be introduced for EU-wide EPR implementation under the Circular Economy Act. A single ‘point of entry’ for all mandated EPR schemes is anticipated to ease administrative burdens on companies and authorities alike. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Taking stock of the industry’s progress under PPWR URL: https://www.packagingeurope.com/taking-stock-of-the-industrys-progress-under-ppwr/ Last updated: 2026-10-01T10:27:51.000Z **Now that the PPWR is legally binding, where do early adopters stand, what still needs to be addressed – and what should any of it teach us?** **With this year’s** [**Sustainable Packaging Summit**](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/ticket-pricing?utm%5Fmedium=search&utm%5Fcampaign=sps26&utm%5Fcontent=ticket%5Fpricing&utm%5Fterm=sustainable%5Fpackaging%5Fsummit&utm%5Fterm=sustainable%20packaging%20summit&utm%5Fcampaign=SPS26+%7C+SEARCH+%7C+WDL&utm%5Fsource=adwords&utm%5Fmedium=ppc&hsa%5Facc=3630166164&hsa%5Fcam=23852797881&hsa%5Fgrp=197338978275&hsa%5Fad=809164621107&hsa%5Fsrc=g&hsa%5Ftgt=kwd-1601466471796&hsa%5Fkw=sustainable%20packaging%20summit&hsa%5Fmt=b&hsa%5Fnet=adwords&hsa%5Fver=3&gad%5Fsource=1&gad%5Fcampaignid=23852797881&gbraid=0AAAAADnbWs4xfXWFszKlsYaBnIfo%5F4tb-&gclid=EAIaIQobChMIoJXEnLGElwMVoZNQBh3Doh3-EAAYASAAEgKhh%5FD%5FBwE) **on the horizon, Ton Knipscheer of** [**TK Packaging Consulting**](https://tkpackagingconsulting.com/?ref=packagingeurope.com) **walks us through the essential discussions that will take place on the show floor.** [***Click here to learn more about attending this year’s Sustainable Packaging Summit.***](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/ticket-pricing?utm%5Fmedium=search&utm%5Fcampaign=sps26&utm%5Fcontent=ticket%5Fpricing&utm%5Fterm=sustainable%5Fpackaging%5Fsummit&utm%5Fterm=sustainable%20packaging%20summit&utm%5Fcampaign=SPS26+%7C+SEARCH+%7C+WDL&utm%5Fsource=adwords&utm%5Fmedium=ppc&hsa%5Facc=3630166164&hsa%5Fcam=23852797881&hsa%5Fgrp=197338978275&hsa%5Fad=809164621107&hsa%5Fsrc=g&hsa%5Ftgt=kwd-1601466471796&hsa%5Fkw=sustainable%20packaging%20summit&hsa%5Fmt=b&hsa%5Fnet=adwords&hsa%5Fver=3&gad%5Fsource=1&gad%5Fcampaignid=23852797881&gbraid=0AAAAADnbWs4xfXWFszKlsYaBnIfo%5F4tb-&gclid=EAIaIQobChMIoJXEnLGElwMVoZNQBh3Doh3-EAAYASAAEgKhh%5FD%5FBwE) --- **What do you think will be the key talking points at the 2026 Sustainable Packaging Summit?** Now that the PPWR has finally entered into force, I think one of the most interesting questions is simply: where are we now? For several years, we have discussed what was coming. Now it is time to find out whether the entire value chain has really picked it up. Are companies actively preparing for the new requirements, adapting packaging and processes and understanding where their risks are? Or are there still companies that have not fully realised what PPWR will mean for their business? I expect the Summit to be a good moment to take stock. Where are the frontrunners, where are the gaps, and what are the practical next steps towards compliance? For me, that discussion should go beyond packaging design alone. PPWR affects materials, operations, investments, data, logistics and relationships throughout the value chain. The regulation is here; the interesting question now is how we make it work in practice. **Everyone will be discussing the PPWR. What do you think members of the supply chain sector will be saying about the Regulation?** One important discussion will be about who is responsible for what. We have already seen some uncertainty around private label, with retailers initially looking to place responsibilities further upstream with their private label manufacturers. That discussion has evolved, but it demonstrates how important it is to have clarity throughout the chain. Co-packers, contract manufacturers and private label producers cannot implement PPWR in isolation. They need clear specifications, timely decisions and the right information from brand owners and retailers. At the same time, they have their own responsibilities and need to understand exactly where these begin and end. And then there are very practical questions. How do we deal with transport packaging? Who owns the data? Who decides when packaging needs to change, and who carries the investment? PPWR is a value-chain regulation. Successful implementation will therefore require much more than individual companies becoming compliant: it requires the different parties to work together. **What has been your favourite packaging-related good news story from the past year?** For me, one of the most positive developments has been the increasingly prominent role of co-packers, contract-manufacturers and private label producers in the packaging and sustainability discussion. For a long time, these companies were often relatively invisible within the value chain. That is changing rapidly. Outsourcing is growing, private label continues to develop, supply chains are becoming more complex, and the companies actually producing, filling and packing products are becoming increasingly important. What I particularly welcome is that these companies are not only asking what others expect from them. More and more, they are asking what responsibility they themselves can and should take. That is important for sustainability and especially for PPWR. Regulations and packaging strategies ultimately have to work in real production environments. Giving these companies a stronger voice in the discussion is therefore not only recognition of their growing importance – it can also help us arrive at solutions that actually work in practice. **When you think about the 2026 Sustainable Packaging Summit, what is the part you are most excited for?** I am particularly looking forward to meeting many familiar faces from across the packaging value chain again. Events like the Sustainable Packaging Summit are useful milestones. We discussed many ambitions, concerns and unanswered questions at the previous edition. A year later, and with PPWR now a reality, it will be interesting to compare notes: where did we think we would be by now, where are we actually, and what have we learned along the way? For me, the value is very much in those conversations between people representing different parts of the chain – comparing practical experiences rather than only discussing theory. And this year I may bring an additional perspective. Shortly before the Summit I will be travelling through Argentina, so I am looking forward to seeing how packaging, recycling and sustainability are approached there. It might provide some interesting observations to bring back to Utrecht – and perhaps a few surprises as well. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Coveris introduces recyclable, high-barrier thermoforming pack for flatbread URL: https://www.packagingeurope.com/coveris-introduces-recyclable-high-barrier-thermoforming-pack-for-flatbread/ Last updated: 2026-10-01T08:27:53.000Z [**Coveris**](https://www.coveris.com/?ref=packagingeurope.com)**,** [**Signature Flatbreads**](https://www.signatureflatbreads.com/?ref=packagingeurope.com) **and** [**Al’Fez**](https://www.alfezfoods.com/?ref=packagingeurope.com) **have applied PolyFlex Thermoform, a high-barrier and recyclable thermoforming packaging solution, to flatbread products.** The packaging is a nylon-free polyolefin structure that combines a lidding film made from polyethylene and polypropylene with a mono-polyethylene base web. This format intends to replace non-recyclable packaging traditionally used in thermoformed food applications. Currently, PolyFlex Thermoform can be recycled via front-of-store collection points for flexible plastics at major UK retailers. It was developed in line with the UK Government’s Simpler Recycling initiative, which is expected to introduce mandatory kerbside collection for flexible plastic films and bags from 2030. In turn, the packaging is set to align with the EU Packaging and Packaging Waste Regulation and the UK’s Extended Producer Responsibility (pEPR) requirements. Additionally, the material was designed to match or improve upon the performance of incumbent structures; these include a validated twelve-week shelf life for flatbread products, barrier properties, heat and puncture resistance, and high optical clarity. Coveris’ Film and Food Science Labs in Winsford and Gainsborough, UK, supported the packaging’s development and validation. “The launch of PolyFlex Thermoform is a significant advancement in thermoforming packaging and a new solution for the bakery sector for high-barrier applications,” said Mark Robinson, UK Flexibles technical director at Coveris. “We have worked collaboratively with Signature Flatbreads to ensure PolyFlex Thermoform delivers across every requirement, from efficient packing through to shelf-life validation and overall functionality. It is rewarding to see the recycle-ready solution now fully launched aligned with our No Waste strategy.” The new packaging has initially launched across three Al’Fez flatbread varieties sold in the EU and UK – including the Turkish-Style Flame Baked Mini Flatbread product, with the printed design that displays Al’Fez branding alongside serving-style imagery. This is expected to stand out on shelves and appeal to consumers. In another development, [Modern Milkman](https://74n5c4m7.r.eu-west-1.awstrack.me/L0/https:%2F%2Fthemodernmilkman.co.uk%2F/2/0102019d90f22039-f5b48f92-8868-4e6d-925c-58700bbcd0d7-000000/CyD9iLWj3uwLNWTDXEls-eDCtDo=473?ref=packagingeurope.com) recently adopted [Treetop Biopak](https://www.treetopbiopak.co.uk/?ref=packagingeurope.com)’s [home-compostable bread bag](https://packagingeurope.com/news/modern-milkman-introduces-home-compostable-bread-bag/14143.article?ref=packagingeurope.com). Apparently, the packaging breaks down in around twelve months without leaving microplastics or pollutants behind. Coveris has also developed a [mono-material sleeve solution](https://packagingeurope.com/news/coveris-develops-mono-material-sleeve-with-30-less-material-for-dr-beckmann/14691.article?ref=packagingeurope.com) for [Dr Beckmann](https://www.drbeckmanngroup.com/?ref=packagingeurope.com), said to use around 30% less material than conventional shrink sleeves and address current and evolving regulatory requirements. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Software partnership aims to tackle packaging overuse URL: https://www.packagingeurope.com/software-partnership-aims-to-tackle-packaging-overuse/ Last updated: 2026-09-30T15:05:50.000Z [**Macfarlane**](https://macfarlanepackaging.com/?ref=packagingeurope.com) **Packaging has partnered with** [**Lancaster University**](https://www.lancaster.ac.uk/?ref=packagingeurope.com) **to design software intended to help customers reduce excess packaging by an average of 15%.** The software was developed with backing from a UK Government Applied Research Collaborations grant and is the backbone of a new Packaging Minimiser service – available exclusively to Macfarlane customers. It uses an advanced algorithm to pinpoint exactly where businesses are shipping empty space and using too much packaging, or the wrong kind, in the process. This allows Macfarlane to recommend solutions that cut costs, material weight and carbon emissions in a single move, significantly reducing the amount of time required and enhancing accuracy. The service is expected to reshape how manufacturers, distributors, third party logistics companies and retailers with multiple packaging needs and high volume, complex packaging requirements ship their products. Results from Macfarlane’s Innovation Labs indicate that the company’s Packaging Minimiser service can reduce packaging material use by an average of 15%, cutting empty packaging space and costs. Dr Jamie Fairbrother, Lecturer in Operational Research (Optimisation) at Lancaster University who led the team that created the software, comments: “This software optimizes packaging options for dispatching orders which helps businesses reduce their packaging and courier costs, and in turn is good for the environment. Macfarlane Packaging’s extensive expertise in this field will enable them to maximize these benefits for their customers.” Rachel Fellows, Sales Director at Macfarlane Packaging, adds: “This is a gamechanger for customers shipping at scale. With our new Packaging Minimiser we can now assess their needs in days, not weeks — saving them money, cutting their carbon emissions and helping them to stay compliant with every relevant regulation.” **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Sustainable Packaging Summit 2026 URL: https://www.packagingeurope.com/sustainable-packaging-summit-2026/ Last updated: 2026-10-02T13:31:26.000Z [CLICK HERE TO FIND OUT MORE](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/summary?utm%5Fmedium=search&utm%5Fcampaign=sps26&utm%5Fcontent=ticket%5Fpricing&utm%5Fterm=sustainable%5Fpackaging%5Fsummit&utm%5Fterm=packaging&utm%5Fcampaign=SPS26+%7C+SEARCH+%7C+WDL&utm%5Fsource=adwords&utm%5Fmedium=ppc&hsa%5Facc=3630166164&hsa%5Fcam=23852797881&hsa%5Fgrp=193849022142&hsa%5Fad=809165244234&hsa%5Fsrc=g&hsa%5Ftgt=kwd-10003910&hsa%5Fkw=packaging&hsa%5Fmt=b&hsa%5Fnet=adwords&hsa%5Fver=3&gad%5Fsource=1&gad%5Fcampaignid=23852797881&gbraid=0AAAAADnbWs4wo8UlIgFddWiLfWzjAA9Qf&gclid=EAIaIQobChMI1LT96OuJlwMVWZZQBh0a9AiiEAAYASAAEgLdVPD%5FBwE) **The Sustainable Packaging Summit returns 10–12 November 2026 at the Beatrix Theatre, Jaarbeurs, Utrecht**, now expanded to three full days of panels, breakout sessions, networking and innovation showcases. Building on last year's record attendance, the 2026 edition sharpens its focus on business models and technologies that help the value chain meet environmental obligations while driving profit. Expect bolder interactive sessions, exciting new speakers and partnerships, and the full spectrum of the packaging industry, from decision-makers and global brands to startups, investors, policymakers and scientists across 43+ countries. Round out your days at the International Block Party, a vibrant evening of food, drinks and live music with partners and speakers, and the Sustainability Awards, celebrating the most groundbreaking innovations in the industry. ### Silgan presents new pump for refillable moulded glass formats URL: https://www.packagingeurope.com/silgan-presents-new-pump-for-refillable-moulded-glass-formats/ Last updated: 2026-09-30T10:17:37.000Z [**Silgan Dispensing**](https://silgandispensing.com/?ref=packagingeurope.com) **has introduced its Melodie Pirouette SNI 13 pump, a solution that is designed to enable perfume houses to extend luxury fragrance packaging across a full range of refillable moulded glass formats.** Introduced at Luxe Pack Monaco, the pump sets out to deliver a “customized, portable” luxury experience for on-the-go refilling, Silgan partnered with Groupe Pochet, combining a moulded glass bottle with a 13 mm threaded (screw) neck and a new version of Silgan’s Melodie Pirouette SNI 13 pump, engineered for full compatibility with this threaded-neck finish. The Melodie Pirouette pump reportedly offers a range of spray experiences from Silgan’s “Emotions of Spray” collection and has been designed and built to withstand frequent and multiple refills over time. Together, Silgan’s Replay™ Connector refill system and its threaded, removable Melodie Pirouette SNI 13 pump enable the company to expand its portable fragrance refill portfolio beyond glass vials. The partnership combines the expertise of both Silgan and Groupe Pochet. Groupe Pochet developed the first molded glass bottle with an SNI 13 screw neck, enabling Silgan to customize its Melodie Pirouette SNI 13 pump. A French patent application has been filed for the innovation. In other news, [Aptar Beauty](https://aptar.com/en-us/beauty?ref=packagingeurope.com) recently launched an all-plastic cosmetic pump is designed to withstand e-commerce deliveries and maximize recyclability in hair and body care applications. Elsewhere, [Unilever](https://www.unilever.com/?ref=packagingeurope.com) and [LOLA Madrid](https://holalola.com/es/?ref=packagingeurope.com) have revealed The Axe Holder, a ‘deliberately extravagant’ bottle that plays on consumer perceptions of luxury fragrance packaging versus body spray cans. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How Europe should turn plastic recycling into strategic infrastructure URL: https://www.packagingeurope.com/how-europe-should-turn-plastic-recycling-into-strategic-infrastructure/ Last updated: 2026-09-30T09:26:38.000Z **Beyond the environmental benefits, managing and recycling plastic waste could also help Europe secure supply, build resilience, and strengthen industrial capacity.** **Per Sigaard Christensen (PhD), business manager at the** [**Danish Technological Institute**](https://www.dti.dk/?ref=packagingeurope.com)**, explains how pairing ambitious regulation with long-term capital and incentives could turn circular packaging projects into permanent infrastructure.** We need to begin talking about plastics recycling and waste management as strategic infrastructure. Not in the same immediate sense as electricity, drinking water or hospitals. But if Europe wants industrial resilience, then the systems that keep materials in circulation must be treated as more than an environmental service. They are part of the material backbone that food producers, healthcare suppliers, retailers and manufacturers increasingly depend on. Plastic packaging is often treated as a problem in itself. And indeed, there are problems with plastic waste. But packaging also performs a function that we sometimes forget. It protects food, reduces food waste, keeps medicine sterile and ensures that products arrive safely. My own daughter’s asthma inhaler is plastic. So are insulin pens and lots of other medical products that people depend on every day: protective equipment, aprons, tubes, scopes, sterile components, and the safe packaging around many of these products. So the question is not whether we can live without plastics tomorrow. We cannot. The question is whether Europe can become better at keeping these materials in circulation, instead of depending on virgin polymers and long global supply chains. If geopolitical instability, trade barriers or volatile raw-material markets make virgin materials harder or more expensive to access, then recycling is no longer just an environmental issue. It becomes central to Europe’s strategic autonomy and supply security agenda. Just as Europe recognizes energy grids and critical raw materials as pillars of resilience, circular polymer flows must be viewed through the same strategic lens. This is why the entry into application of the European [Packaging and Packaging Waste Regulation](https://environment.ec.europa.eu/topics/waste-and-recycling/packaging-waste%5Fen?ref=packagingeurope.com) (PPWR) marks a decisive shift. It moves the agenda from voluntary ambition to binding market reality by mandating recycled content across packaging categories from 2030: 30% for contact-sensitive PET and single-use PET beverage bottles, 10% for contact-sensitive plastic packaging other than PET, and 35% for other plastic packaging. PPWR matters because the market and capital investments need certainty. Mandated recycled content and clear harmonized rules on mass-balance accounting principles for chemical recycling are a critical step to give technology innovators and recyclers the regulatory certainty required to unlock large-scale industrial investment. Without predictable rules, the market will simply wait – and waiting is exactly what Europe cannot afford. But legislation does not build the infrastructure by itself. The targets only work if we can actually collect, sort, recycle and redesign packaging in a way that works commercially. That requires the whole value chain to be involved. Municipalities, waste companies, sorters, recyclers, packaging producers, brand owners and retailers must all move together. This is what we are working to demonstrate in two Danish-led value-chain projects coordinated by the Danish Technological Institute. [InFACT works with flexible plastic food packaging](https://www.dti.dk/unlocking-circularity-for-flexible-plastics-16-partners-launch-infact-project/48096?ref=packagingeurope.com): coffee bags, crisp packets, confectionery wrappers, flow-packs and other types of soft packaging that are found in large amounts in household waste. Today, only around 14% of this fraction is recycled. Recycling it is technically difficult because the materials are often multilayered, contaminated or not designed for recycling. The project brings together Copenhagen Municipality, sorting expertise, chemical recyclers, packaging producers and international brands such as [Nestlé](https://www.nestle.com/?ref=packagingeurope.com), [Hilton Foods](https://www.hiltonfoods.com/?ref=packagingeurope.com), and [Cloetta](https://www.cloetta.com/?ref=packagingeurope.com). The aim is to show a full chain where household-collected flexible plastic packaging can be turned into new food-grade packaging with 30–35% recycled content at commercial scale. [The sister project CRISP](https://www.dti.dk/services/food-plastic-in-the-bin-must-be-reborn-as-new-food-plastic/47276?ref=packagingeurope.com), with partners such as [Amcor](https://www.amcor.com/?ref=packagingeurope.com), Nestlé and [Arla Foods](https://www.arlafoods.com/?ref=packagingeurope.com), addresses rigid plastic packaging from the same supermarket basket. Its aim is also to recycle into food-grade plastic, and again, the decisive factor is not one technology alone, but the ability to connect design, collection, sorting, recycling and demand. Together, the two projects cover much of what consumers meet every day in retail. And more importantly, they both show that companies need one another in order to succeed in recycling complex plastic fractions. A brand owner cannot use recycled content if there is no consistent supply and material quality. A recycler cannot invest if the sorted input material is too poor. A sorting facility cannot sort it for recycling if it is not incorporated into the packaging design. And most importantly, the economic incentives need to be in place for sorting, recycling and marketing products with recycled content. The business case only becomes viable when the system is connected, and we acknowledge that the success of our own business sometimes requires us to take responsibility for our closest suppliers, customers and value chain partners’ business. Europe’s competitors are already treating material security, recycling capacity and circular production as strategic industrial questions. Europe does not need to copy other political systems, and it should not compromise on climate standards, competition rules or transparency. But it does need to match its regulatory ambition with the investment conditions required to build capacity. That means long-term capital, predictable demand and incentives that make circular infrastructure bankable within European rules. If we set binding recycled content targets without helping the value chain build the capacity to deliver them, we risk creating demand without supply. Demonstration projects such as InFACT and CRISP should not remain isolated projects. They should become stepping stones towards a permanent recycling infrastructure. If we treat plastic recycling as strategic infrastructure, we need to regulate, fund and scale it accordingly. Packaging is the obvious place to prove that Europe can build a system that is circular, competitive and resilient. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### SMEs ask EU to suspend and simplify PPWR’s authorized representative rules URL: https://www.packagingeurope.com/smes-ask-eu-to-suspend-and-simplify-ppwrs-authorized-representative-rules/ Last updated: 2026-09-30T07:37:24.000Z **EU policymakers must suspend the Packaging and Packaging Waste Regulation’s requirement for SMEs to appoint authorized representatives in each Member State and provide short-term assistance for SMEs on the European market, says** [**SMEunited**](https://www.smeunited.eu/?ref=packagingeurope.com)**.** As an association representing crafts and SMEs in Europe, SMEunited approves of the Regulation’s objectives – but it argues that the legislation suffers from ‘weak governance’. The association points out that implementing acts [have not been issued on time](https://packagingeurope.com/news/eu-commission-misses-deadline-to-harmonize-ppwrs-labelling-requirements/14631.article?ref=packagingeurope.com), and that co-legislators are yet to approve the simplification measures proposed under the Environmental Omnibus. Additionally, the Regulation itself has led to widespread complaints of confusion, legal uncertainty, and a disproportionate burden on small traders. Businesses operating on the EU market are expected to register separately in each country they export to, which can cost [over €500](https://packagingeurope.com/comment/are-ppwr-requirements-pricing-small-traders-out-of-the-single-market/14660.article?ref=packagingeurope.com) per country. If the trader doesn’t have a branch in a given country, it must appoint an authorized representative as a person or entity in charge of packaging compliance – a step that can cost another [€200 - €800](https://packagingeurope.com/comment/are-ppwr-requirements-pricing-small-traders-out-of-the-single-market/14660.article?ref=packagingeurope.com) per country. “[Parliament](https://www.europarl.europa.eu/portal/en?ref=packagingeurope.com) and Member States should approve the suspension of the obligation to appoint authorised representatives in each Member State,” says SMEunited president Davide Galli. “Since the first obligations became applicable on 12 August 2026, SMEs have faced lack of legal certainty, continued fragmentation, and insufficiently clear guidance. Many SMEs now face additional complexity and costs when selling across borders. “SMEs cannot wait years for solutions. While the upcoming Circular Economy Act could address certain issues, entrepreneurs ask for clarity today. “The [European Commission](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com), Parliament and Member States must prioritize short-term measures to provide relief for SMEs. Suspending the requirement to appoint authorised representatives in every Member State is the first action they should take.” SMEunited continues to urge policymakers to accelerate the Environmental Omnibus, introduce a suitable grace period to account for implementation difficulties, and take a consistent ‘advice first, sanction later’ approach. “SMEs want to comply with the rules,” adds Galli. “What they require is a framework that is clear, proportionate, and workable in practice. The priority now must be to provide immediate relief where possible.” Other voices have also spoken out about the current authorized representative measures. The [German Federal Ministry for the Environment](https://www.bundesumweltministerium.de/en/?ref=packagingeurope.com) has presented an [amendment proposal](https://packagingeurope.com/news/german-federal-government-backs-registration-exemptions-for-eu-smes/14721.article?ref=packagingeurope.com) at a preparatory meeting for the Environmental Omnibus – seeking to exempt traders that put less than ten tons of packaging into circulation per year from the requirements. MEP Regina Doherty also wrote to EU Commissioner Jessika Roswall calling for [‘urgent action, simpler rules and proper protections’](https://packagingeurope.com/news/mep-implores-eu-to-simplify-international-sales-for-online-smes-under-ppwr/14694.article?ref=packagingeurope.com) for European SMEs selling online. She criticized the current rules for enforcing a €3 charge on ‘low-value’ goods from outside the EU – a move intended to prioritize European businesses over cheap imports – yet making it difficult for European SMEs to sell to customers. At a recent [parliamentary debate](https://packagingeurope.com/news/what-do-meps-have-to-say-about-the-ppwrs-administrative-burden-for-smes/14754.article?ref=packagingeurope.com), MEPs broadly agreed that the authorized representative requirements need revision, but their proposed solutions ranged from abandoning the Regulation altogether to simplifying the rules via the Environmental Omnibus. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Home-compostable cling films brought to foodservice market in Europe URL: https://www.packagingeurope.com/home-compostable-cling-films-brought-to-foodservice-market-in-europe/ Last updated: 2026-09-30T09:31:51.000Z [**Purple Planet Packaging**](https://purpleplanetpackaging.co.uk/?ref=packagingeurope.com) **will distribute deep-tech start-up** [**N&E Innovations**](https://vi-kang.com/?ref=packagingeurope.com)**’ home-compostable cling films made from tropical fruit waste to foodservice customers.** N&E Innovations’ ViKANG99 is a patented material solution made using waste from fruit farms in Malaysia and Vietnam. Reportedly, the material is edible, food-grade, and suitable for food-contact applications. ViKANG99 is used as a binder to manufacture various food packaging and cling wrap products under the brand OKIO. All OKIO products are certified home-compostable and aim to replace ‘challenging’ plastics in foodservice applications. According to N&E, the product range combines sustainability-minded design, functionality, and price point. Its work alongside Purple Planet Packaging is hoped to unlock growth on the UK’s foodservice market. “Cling film is an everyday essential in busy kitchens, so any move to a compostable alternative needs to be practical. At Purple Planet Packaging, we want to make that change easier for businesses, with products that meet their needs and clear guidance on how to dispose of them correctly,” the company comments. “Helping customers take that next step is what matters to us.” OKIO products are being sold directly to customers in the UK, France and Germany. It is also being distributed in Australia by Kinoya Pty Ltd, in Singapore by Freshning Pte Ltd, and across countries such as Thailand and Malaysia by local distributors. N&E has established its first international office in the West Midlands of the UK with the support of UK DBT and West Midlands Accelerator. “The UK has been a market of firsts for us: our first international office, our first European customers, and now our first distribution partnership,” says N&E Innovations. “Purple Planet Packaging shares our belief that sustainable packaging shouldn’t mean compromising on performance or price. Together, we’re building the platform for OKIO’s expansion across Europe.” Additionally, N&E received US$1.7 million from a funding round led by [Tundra Capital](https://www.tundracapital.co/?ref=packagingeurope.com) in the summer. Now N&E is showcasing its OKIO products at the Responsible Packaging Expo in London on 29-30 September 2026. In other news, [BZERO](https://www.bzeromaterials.com/en/?ref=packagingeurope.com) has closed an oversubscribed €1.5 million seed round to accelerate commercial adoption of its [home-compostable film](https://packagingeurope.com/news/bzero-raises-25-million-in-seed-round-for-home-compostable-film/14524.article?ref=packagingeurope.com). Said to be as thin as 7 microns, it claims to offer the same mechanical strength as conventional plastic. [Noriware](https://noriware.com/?ref=packagingeurope.com) CEO and co-founder Jessica Farda also spoke to Packaging Europe about the company’s [seaweed-based transparent film](https://packagingeurope.com/features/can-seaweed-based-films-replace-plastic/14577.article?ref=packagingeurope.com). Apparently, the film is both compostable and biodegradable, and achieves [CEPI](https://www.cepi.org/?ref=packagingeurope.com)’s highest score for paper recyclability when sealed onto cardboard punnets. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Jute-based packaging keeps pharma products cool and safe in transit URL: https://www.packagingeurope.com/jute-based-packaging-keeps-pharma-products-cool-and-safe-in-transit/ Last updated: 2026-09-29T14:46:22.000Z [**Ecocool**](https://ecocool.de/en/home-page?ref=packagingeurope.com) **has developed insulated packaging – including components made from recycled jute, cotton and starch – to ship temperature-sensitive medicines within a temperature range of 2°C to 25°C.** Developed as part of a client project, JuteBox Pharma is a shipping carton that contains an insulating liner made from jute – and builds on a previous iteration created for food products. “The insulation fleece consists of recycled jute fibres bonded into a dimensionally stable liner using starch-based support fibres,” says Dr. Florian Siedenburg, managing director at EcoCool. “The liner is encased in a starch-based PLA film.” According to Ecocool, jute provides ‘excellent’ thermal conductivity and moisture-regulating properties due to its ‘unique’ structure and inner hollow spaces. It is thought to match the thermal performance of expanded polystyrene boxes of the same thickness. When used alongside phase-change material cooling elements, JuteBox Pharma can safely distribute temperature-sensitive medicines within a temperature range of 2°C to 25°C, and has been qualified to operate within this shipping range over a 72-hour period. It is reported to maintain the 2–8°C range for up to 48 hours. This is expected to unlock an ‘all-season packout’ for sensitive pharmaceutical goods, meaning operators need not adjust their packaging processes based on the season. “Jute fleece also offers good shock-absorbing properties,” Siedenburg continues. “This ensures mechanical protection against physical stresses encountered during transport.” The outer wrap, which is said to account for less than 5% of the total weight, is made of cotton fleece. Its outer shipping carton is made from FSC-certified corrugated cardboard. Reportedly, JuteBox Pharma’s insulation insert and wrapping film are both biodegradable in industrial composting facilities. The shipping carton is recyclable. Ecocool says it has already secured its first pharmaceutical industry client for the 2°C to 25°C temperature range. “With our jute-based packaging, we are now enabling more sustainable shipping within the pharmaceutical transport sector as well,” adds Dr. Siedenburg. Customers can choose between standard or custom-made solutions featuring adjustments to size, temperature range, and coolant configuration. In other news, [DS Smith](https://www.dssmith.com/?ref=packagingeurope.com) previously unveiled a fibre-based, temperature-controlled [packaging solution](https://packagingeurope.com/news/ds-smith-replaces-eps-with-corrugated-cardboard-in-cold-chain-logistics/12406.article?ref=packagingeurope.com) for pharmaceutical and biotech businesses, intending to help customers store and transport delicate medicinal products while aligning with their sustainability targets. [Bouncee](https://bouncee.com.au/?ref=packagingeurope.com) also created a collapsible crate for transporting food and pharmaceutical items – designed to balance high-quality temperature control with insulation cost reductions at scale. It is mainly designed for short-transit applications such as grocery e-commerce and pharmacy distribution. Since then, [Hydropac](https://hydropac.co.uk/?ref=packagingeurope.com) has updated its HydroFreeze range of [water-based ice packs](https://packagingeurope.com/news/hydropacs-water-based-ice-packs-set-to-save-co2-energy-and-material-waste/13860.article?ref=packagingeurope.com), with the new additions expected to help customers save energy, reduce waste, and use fewer packs for quicker conditioning operations. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### interpack China 2026 URL: https://www.packagingeurope.com/interpack-china-2026/ Last updated: 2026-10-02T13:36:59.000Z [CLICK HERE TO FIND OUT MORE](https://www.interpack-cn.com/visitor/en/reg.html?ref=packagingeurope.com) Global interpack Network — Welcome to interpack China 2026, the premier event under the global interpack alliance. Experience world-class packaging and processing innovations at interpack China 2026\. Global Packaging Hub. ### A one-month retrospective on the Packaging and Packaging Waste Regulation URL: https://www.packagingeurope.com/one-month-into-the-packaging-and-packaging-waste-regulation-where-are-we/ Last updated: 2026-09-29T10:18:13.000Z _This post is for paying subscribers only._ ### StePacPPC’s stand-up zipper pouch keeps cucumbers fresh from farm to fridge URL: https://www.packagingeurope.com/stepacppcs-stand-up-zipper-pouch-keeps-cucumbers-fresh-from-farm-to-fridge/ Last updated: 2026-09-29T12:21:37.000Z [**StePacPPC**](https://www.stepacppc.com/?ref=packagingeurope.com) **has revealed a patent-pending zipper pouch for cucumbers, combining moisture and atmosphere control to keep products fresh and improve shelf appeal.** Conventional laminated stand-up pouches are thought to be less suitable for cucumbers. Their low water vapour transmission rate (WVTR)prevents excess moisture from being released and speeds up microbial decay; when the packs are macro-perforated, they can lead to dehydration and a shortened shelf life – and they don’t prevent condensation entirely. These issues are especially pronounced when cucumbers are not sufficiently cooled before packing, when the supply chain is unstable, or when the product is displayed at ambient conditions at the retailer before being refrigerated at the consumer’s home. The Xgo PAZ Pouch aims to overcome these challenges using advanced flexible film technology. Using the Xgo Modified Atmosphere (MAP) films, the solution combines modified atmosphere, modified humidity, and condensation control into one pack. It is believed to preserve the quality of a cool vegetable for up to 16 days – maintaining its texture, flavour, and colour from harvest through retail display and home refrigeration. “With traditional laminated pouches, achieving modified atmosphere for shelf-life extension comes at the expense of optimal moisture control,” explains Gary Ward, Ph.D., CTO for StePacPPC. “Conversely, if you want optimal moisture control, you need to macro-perforate, which is at the expense of modified atmosphere and increases the risk of dehydration. This is the balance fresh produce packagers struggle to reach. “Xgo PAZ pouch’s three-in-one design successfully overcomes this limitation and offers a comprehensive solution that effectively maintains appearance and quality of the produce, extends the marketability window, and ultimately reduces food waste and costs.” Additionally, the compact packaging is designed to serve as a convenient format for on-the-go snacking. The Xgo PAZ Pouch is already in use in North America. [Wholesum Family Farms, Inc.](https://wh.farm/?ref=packagingeurope.com) is currently using an 8 oz. portable Xgo pouch for its Lil’ Ones Organic Baby Cucumbers snack packs. Before commercial expansion, a 16-day shelf-life test conducted by the company under simulated supply chain conditions revealed a 29 percentage-point advantage in overall quality for organic baby cucumbers compared with a top-seal alternative, and a 10 percentage-point advantage compared with traditional macro-perforated packaging. This included reduced moisture, decay and mould, as well as better product visibility, appearance, and overall quality. “At Wholesum, we're always looking for ways to remove barriers between consumers and fresh, healthy produce,” says Joanna Jaramillo, marketing manager for Wholesum. “Excess moisture may seem like a small challenge, but it can have a significant impact on how consumers perceive freshness. “Through our partnership with StePacPPC, we've been able to bring a solution that helps cucumbers maintain the clean, fresh appearance shoppers expect, creating a better experience and bringing more joy to healthy snacking.” Other applications include exotic fruits such as lychee, pitaya, rambutan, and longan, with Freshway Produce, Inc. using the new Xgo pouch to replace traditional clamshells. These are packed at the source in the final retail format to avoid the high cost of repacking when the products are shipped to the United States. “We offer Xgo PAZ pouches with variable WVTR films that can provide precisely the required level of moisture control and modified atmosphere properties for specific produce items,” adds Gary Ward. “This makes the packaging adaptable for a range of fresh fruits and vegetables. We tweak the film in accordance with the unique preservation requirements of the produce being packed and the prevailing supply chain conditions.” The Xgo stand-up pouches are available in various sizes, come with a resealable closure, and stand upright on supermarket shelves for clear visibility. StePacPPC will showcase the product at IFPA in Orlando, Florida, USA (Booth #2933) on 15-16 October 2026. Previously, StePacPPC worked alongside [Windham Packaging](https://windhampkg.com/?ref=packagingeurope.com) to develop a range of bulk [modified atmosphere packaging](https://packagingeurope.com/news/stepacppc-seeks-improved-shelf-life-for-fresh-produce-with-modified-atmosphere-packaging/12438.article?ref=packagingeurope.com) for fresh produce heading to foodservice outlets. This was expected to reduce waste and improve operational efficiency. In other news, [Esseoquattro](http://www.esseoquattro.it/?ref=packagingeurope.com)’s Ideabrill line of [freshness-saving packaging](https://packagingeurope.com/news/freshness-saving-packs-from-esseoquattro-slow-spoilage-to-avoid-waste/14532.article?ref=packagingeurope.com) is designed to slow food spoilage, reduce food waste, and separate easily for recycling. Available in six types, the bags consist of long-fibre virgin paper backing with an aluminium film – a combination set to protect food from UV rays and humidity. [Thermapet](https://thermapet.com/?ref=packagingeurope.com)’s [patented process](https://packagingeurope.com/features/sustainability-awards-finalist-interview-thermapets-process-delivering-recyclable-containers/14777.article?ref=packagingeurope.com) that delivers fully recyclable containers with temperature stability from -40°C to 220°C has also been nominated for a Sustainability Award under the Startup New Materials category. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Robotpick automates 99.9% of parcel picking and singulation for efficiency URL: https://www.packagingeurope.com/robotpick-automates-999-of-parcel-picking-and-singulation-for-efficiency/ Last updated: 2026-09-28T11:30:24.000Z [**BEUMER Group**](https://www.beumergroup.com/?ref=packagingeurope.com) **has launched a fully autonomous robotic picking and singulation solution – reportedly able to handle 99.9% of bulk parcel operations, including cardboard boxes and polybags.** BEUMER robotpick is anintegrated solution that combines a vision system, robot controls, vacuum technology, parcel feeding and system interfaces, all owned by BEUMER. It uses autonomous robotic picking, intelligent parcel singulation and ‘seamless’ downstream induction to undertake 99.9% of bulk parcel handling, even amidst changes in parcel mixes and seasonal fluctuations. Its dynamic robot movements are set to automatically adapt to different parcel sizes, shapes and packaging types. Using proprietary computer vision, intelligent robot control and adaptive vacuum gripping technology, BEUMER robotpick continuously adapts its picking strategy to identify, pick and place different parcel sizes, shapes and packaging types – these include cardboard boxes, carton bags, polybags and letters. The solution is intended to help courier, express and parcel operators address ongoing labour shortages and diverse, unpredictable parcel streams – resulting in a continuous flow that can undergo automated sortation. Apparently, BEUMER robotpick has already processed over 1.75 million parcels in a live customer environment and demonstrated its capability to automate 99.9% of bulk parcel singulation processes. Theflexible system architecture can be integrated into various parcel hub layouts. This is hoped to suit various conveyor configurations and destination belt arrangements without impacting operational performance. As a standard configuration on a single bulk feeding line, the modular solution can be configured with one to four robot cells. More cells can be added as demand grows and expansions are required. According to BEUMER Group, each robot cell can process up to 1,600 parcels per hour. Using multiple cells is expected to unlock flexibility and match capacity to operational requirements. Every cell operates independently, so operators do not need to shut down the entire feeding line to perform maintenance, software updates or servicing on one cell. This is set to improve operational resilience and maximize system availability. In a further bid to minimize interruptions, avoid manual intervention and maintain continuous parcel flow, BEUMER robotpick offers intelligent circulation and automated handling of non-pickable items. Customers are set to benefit from a single, fully supported solution that brings together hardware, software, and lifecycle services. Operational monitoring is also integrated through BEUMER SCADA and BG Insight’s data-driven maintenance insights – a move set to keep scheduled maintenance requirements at a minimum. BEUMER robotpick is set to benefit the entire parcel handling process, from bulk induction and robotic singulation to sortation and final dispatch. It is also anticipated to reduce total cost of ownership throughout the lifecycle of customers’ parcel handling systems. The solution is supported by lifecycle services including data-driven performance analysis, system optimization, and predictive maintenance. “Parcel operations are becoming more demanding every year,” said Mathias Höwer, global Sales & Systems director at BEUMER Group. “It’s not simply a question of processing more parcels. Operators must also manage far greater variation in parcel sizes, shapes and packaging, while dealing with ongoing shortages of skilled labour. “BEUMER robotpick has been developed specifically to meet these challenges. It brings autonomous picking and singulation to one of the most labour-intensive parts of the parcel handling process, helping operators build more resilient, adaptable operations while allowing skilled employees to focus on higher-value tasks. “As a fully integrated BEUMER solution, it also gives customers the confidence of working with a single partner throughout the entire system lifecycle.” **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Fi Europe 2026 URL: https://www.packagingeurope.com/fi-europe-2026/ Last updated: 2026-10-02T13:37:19.000Z [CLICK HERE TO FIND OUT MORE](https://www.figlobal.com/europe/?ref=packagingeurope.com) Fi Europe unites food & beverage suppliers, buyers, R&D experts and production specialists all under one roof. From ingredient sourcing and product innovation to industry insights and networking, Fi Europe seeks to help food and beverage professionals discover the solutions, partners and trends shaping the future of the industry. ### Don’t wait for certainty under PPWR – choose adaptability URL: https://www.packagingeurope.com/dont-wait-for-certainty-under-ppwr-choose-adaptability/ Last updated: 2026-09-28T08:59:28.000Z **What does *your* business need to do next to comply with the Packaging and Packaging Waste Regulation (PPWR)?** **With just over six weeks to go until the** [**Sustainable Packaging Summit 2026**](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/ticket-pricing?ref=packagingeurope.com)**, we touched base with Marius Tent, founder of** [**Via Packaging UG**](https://viapackaging.eu/?ref=packagingeurope.com) **and** [**360PackMastery.com**](https://360packmastery.com/?ref=packagingeurope.com)**, to hear a snapshot of the conversations taking place at this year’s event.** [***Click here to learn more about attending this year’s Sustainable Packaging Summit.***](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/ticket-pricing?utm%5Fmedium=search&utm%5Fcampaign=sps26&utm%5Fcontent=ticket%5Fpricing&utm%5Fterm=sustainable%5Fpackaging%5Fsummit&utm%5Fterm=sustainable%20packaging%20summit&utm%5Fcampaign=SPS26+%7C+SEARCH+%7C+WDL&utm%5Fsource=adwords&utm%5Fmedium=ppc&hsa%5Facc=3630166164&hsa%5Fcam=23852797881&hsa%5Fgrp=197338978275&hsa%5Fad=809164621107&hsa%5Fsrc=g&hsa%5Ftgt=kwd-1601466471796&hsa%5Fkw=sustainable%20packaging%20summit&hsa%5Fmt=b&hsa%5Fnet=adwords&hsa%5Fver=3&gad%5Fsource=1&gad%5Fcampaignid=23852797881&gbraid=0AAAAADnbWs4xfXWFszKlsYaBnIfo%5F4tb-&gclid=EAIaIQobChMIoJXEnLGElwMVoZNQBh3Doh3-EAAYASAAEgKhh%5FD%5FBwE) --- **What do you think will be the key talking points at the 2026 Sustainable Packaging Summit?** The biggest PPWR mistake in 2026 will be waiting for certainty. We already know enough to act. Yes, important secondary legislation is still coming, particularly around recyclability. But packaging investments, line changes, supplier decisions and portfolio redesign do not happen overnight. The companies that will be best prepared are the ones creating room to adapt now – not betting everything on one material or one answer. That means designing packaging portfolios that can evolve, being very careful about investments that could lock the business into the wrong solution, and getting serious about data. Every pack will increasingly need a data trail as robust as its material specification – composition, recyclability, compliance evidence, cost and, increasingly, EPR implications. And we should not forget people. This is the moment to invest in packaging capabilities, too. Regulation may trigger the transformation, but people will make it happen. People! I cannot emphasize this enough (this comes from someone who has built multiple packaging teams that made a difference, sometimes from ground, across the globe). One of the shifts I find most interesting is EPR moving much closer to the design table. As recyclability performance becomes connected to future fee modulation, packaging choices increasingly have a direct financial consequence. That changes the conversation with procurement, finance, innovation and leadership. So I do not think the big question in Utrecht will be whether paper, plastic, reuse or another solution “wins”. The much more important question is: *How do we make packaging decisions today that will still make sense when regulation, infrastructure and technology look different tomorrow?* For me, that is where the real PPWR conversation begins. **Plenty of brand owners will be represented at the Summit – what sort of things do you expect them to be saying about the PPWR?** There’s a reason I enjoy this question. Before building ViaPackaging and 360Mastery.com, I spent most of my career on the brand-owner side of the table. I know what it feels like when a regulation may arrive through Legal or Sustainability, but very quickly lands on the desks of Packaging, Procurement, Operations, Marketing and Finance. I think brands will be saying: we understand where PPWR is taking us; now we have to make good decisions while some of the detail is still evolving. Of course they want clarity on secondary legislation, recyclability and EPR. But they also know they cannot simply wait. The real questions are much more practical: What do we redesign? Where do we invest? What do we simplify? What do we digitize? And how do we avoid solving one problem while creating another? Because PPWR is not just a compliance exercise. It affects cost, operations, procurement, innovation, consumer experience and capital. That is when regulation becomes genuinely interesting to me: when it leaves the legal department and starts changing how the business thinks. **We see a lot of concerning/negative packaging stories every day, so much so that it can be hard to remember positive stories about innovation and sustainability successes.** **What has been your favourite packaging-related good news story from the past year?** I should probably declare a conflict of interest here – I’m going to cheat and choose two. The first is RoFLEX, with [CEFLEX](https://ceflex.eu/?ref=packagingeurope.com). What excites me is not a shiny new material (although that matters, too). It is something much harder: bringing brand owners, EPR schemes, industry and brand-owner associations, collectors, sorters and recyclers together, putting real material through real infrastructure, seeing where the system works and where it does not - and then taking that evidence to policymakers. That really matters. Because circularity is not a material problem. It is a system problem. If Europe is serious about the 55% recycling target for plastic packaging waste by 2030, then flexible packaging has to work not only in the most advanced markets. It has to work across Europe, with different infrastructure, economics and starting points. And there is something bigger behind that. When we keep materials circulating in Europe, we retain value, reduce waste and reduce our dependence on virgin resources. Circularity is therefore not only an environmental issue; it is increasingly part of Europe’s economic resilience. My second choice is [CELAB Europe](https://celab-europe.org/?ref=packagingeurope.com) and release liner. It is almost the opposite of a glamorous sustainability story – which is precisely why I love it. Release liner is easy to overlook. But there are tonnes of material there, and practical collection and recycling solutions can make a real difference. I think some of our biggest sustainability opportunities are hiding in plain sight. Real circularity is not always the next breakthrough material. Sometimes it is finding the waste everybody forgot, connecting the right people and simply making the system work. Yes, I am subjective about these two. I am helping drive them because I believe deeply in what they are trying to achieve. For me, purpose becomes real when it changes what actually happens to material after we have finished using it. **When you think about the 2026 Sustainable Packaging Summit, what is the part you are most excited for?** Probably the coffee breaks – because that is often where the packaging industry stops presenting and starts telling the truth. And I mean that seriously. 2026 is an unusual moment. PPWR is now part of everyday business, important details are still being developed, and companies are already making decisions that will shape their packaging for years. So I am looking forward to the conversations where brand owners, policymakers, EPR schemes, recyclers, converters and innovators stop defending their own corner for a moment and ask: What will actually work – at scale, economically, and across Europe? Because sustainable packaging will not be decided by the loudest claim, the newest material or one piece of legislation. It will be decided by whether we can connect regulation with infrastructure, innovation with economics, and ambition with what consumers and businesses can actually make work. I do not expect everyone in Utrecht to agree. In fact, I hope we do not. Because that means progress! But if we leave with fewer slogans, better questions and a few solutions we could only have found together, I think that would be a very good Summit. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How Amazon tests and uses ‘stretchier’ paper packaging instead of plastic URL: https://www.packagingeurope.com/how-amazon-tests-and-uses-stretchier-paper-packaging-instead-of-plastic/ Last updated: 2026-09-28T07:59:55.000Z _This post is for subscribers only._ ### LOUPE South China 2026 URL: https://www.packagingeurope.com/loupe-south-china-2026/ Last updated: 2026-10-06T10:01:58.000Z [CLICK HERE TO FIND OUT MORE](https://www.loupe-southchina.com/?utm%5Fsource=partner&utm%5Fmedium=referral&utm%5Fcampaign=imi%5F38140-ak-%E2%80%A6) LOUPE South China is the region’s most dynamic event for labels, flexible packaging, and folding cartons. Hosted in Shenzhen in Guangdong, the industry’s capital, the show floor comes alive with running presses, real-time demonstrations, and materials ready to test. Formerly Labelexpo South China, the event adapts a wider lens to reflect a broader market – covering the converging technologies across labels, flexible packaging (shrink sleeves and pouches), inline carton converting - while continuing as the regional home for labels and a catalyst for innovation across growth segments of the package printing value-chain. ### Packaging Innovations & EMPACK URL: https://www.packagingeurope.com/packaging-innovations-and-empack-3/ Last updated: 2026-10-02T13:35:22.000Z [CLICK HERE TO LEARN MORE](https://www.packagingbirmingham.com/the-events/?ref=packagingeurope.com) At Packaging Innovations & Empack Birmingham, we bring together the people behind packaging – the ones solving problems, improving systems, and finding better ways to do things. From global brands to independent suppliers, this is where the industry comes together to share ideas, challenge thinking, and make progress that actually matters. ### EMPACK URL: https://www.packagingeurope.com/empack/ Last updated: 2026-10-02T13:32:46.000Z [CLICK HERE TO LEARN MORE](https://www.packagingbirmingham.com/the-events/empack/?ref=packagingeurope.com) Empack is where packaging technology comes to life. Over two days, you’ll discover the latest machinery, automation, and processing solutions that can transform your operations. From robotics to end-of-line systems, this is your chance to see innovation in action and meet the suppliers shaping the future of packaging lines. ### Proving a commercially credible pathway to food-grade recycled content URL: https://www.packagingeurope.com/proving-a-commercially-credible-pathway-to-food-grade-recycled-content/ Last updated: 2026-09-25T13:49:33.000Z **Recent trials by NEXTLOOPP, Süper Film and Brückner Maschinenbau have reportedly demonstrated for the first time that food-grade recycled polypropylene can be processed into biaxially oriented polypropylene (BOPP) film under standard commercial production conditions. Professor Edward Kosior, the founder of the NEXTLOOPP project and a previous Packaging Europe Sustainability Awards winner, tells us more about this landmark news.** --- For years biaxially oriented polypropylene (BOPP) has ranked as one of the toughest materials to address in the circular packaging conversation. It is also one of the most widely used flexible film formats in food packaging, prized for its clarity, barrier performance, printability and mechanical strength. Flexible PP packaging has, until now, had no closed loop back into food-grade film at all — unlike PET bottles or HDPE milk bottles, which have established food-grade recycling routes. BOPP is a particularly hard case even within that picture: its highly demanding, high-temperature stretching process has made it notoriously resistant to recycling, held back by a combination of process sensitivity and a shortage of clean and consistent recycled polypropylene (rPP) feedstock. This is now changing. Recent trials carried out by NEXTLOOPP, in collaboration with Süper Film and Brückner Maschinenbau, have demonstrated for the first time that food-grade rPP can be processed into BOPP film under standard commercial production conditions — with no film breaks, no process disruption, and no significant re-optimisation of line settings. This is a result with real implications for how the industry approaches the EU’s Packaging and Packaging Waste Regulation (PPWR), which sets binding recycled-content targets that BOPP producers have so far struggled to meet. **From the lab to the pilot line** The project followed a disciplined, staged approach — precisely the kind of methodical validation that gives this result its credibility. NEXTLOOPP supplied rPP from their NEXTLOOPP Americas’ participant, Alcamare, a recycler based in Mexico. This rPP was sourced from a tightly controlled, single-source stream of PP food packaging with a low melt index. The material was hand-sorted, then verified using near-infrared (NIR) and optical sorting systems, with a final colour check to screen out contaminants. This kind of feedstock discipline matters enormously for BOPP, where process tolerances are unforgiving. This was followed by washing, extrusion and decontamination steps as specified by the USFDA LNO process technology with applicability with all food types and conditions of use from A to H. Brückner Maschinenbau first put the material through its paces in the laboratory: chemical analysis, extrusion trials on a laboratory extruder, and biaxial stretching tests on a KARO laboratory stretcher, across a range of rPP concentrations. The material analysis showed the rPP to be a PP copolymer with a profile broadly comparable to virgin BOPP-grade PP in terms of melt flow rate, and within an acceptable range for thermo-oxidative stability. These early results were promising enough to justify the next, much bigger step: production trials on Brückner’s BAL pilot line, run under conditions that mirror a real commercial BOPP process. **What the pilot line proved** This is where the headline result was established. Working to a standard five-layer coextruded film structure of around 25 microns — the kind of construction used across flexible food packaging — the team incorporated rPP into the core layer and ramped up the recycled content step by step, starting at a total film content of 20%. At this level, the stretchability of the material could be generally proved using standard process parameters, with only minor adjustment to equipment settings. That is the detail that matters most for converters: this was not a bespoke, hand-nursed trial run, but a demonstration that the material can be handled the way a production line handles material every day. The line ran without a single film break throughout the trials — a strong practical indicator of process robustness given how unforgiving sequential biaxial orientation normally is. Just as importantly, the film’s mechanical and optical properties at 20% recycled content met the technical standards required for coextruded BOPP packaging film. Tensile strength was around 10% lower than the 100%-virgin reference roll but remained within the requirements for this film type and gloss transmittance and clarity showed only a slight decline. **Clean feedstock confirmed in the data** One of the more reassuring findings to come out of the trial concerned particulate residues in the recycled material. Melt filter pressure — a sensitive early-warning indicator of feedstock residues in extrusion processing — remained stable throughout the periods when rPP content was held constant, with pressure increases only appearing at the points where the recycled content was deliberately stepped up. That pattern is exactly what you would expect from a well-controlled, low-contamination feedstock, and it validates the rigour of Alcamare’s single-source sorting process. For an industry that has been repeatedly challenged by inconsistent recyclate quality, this is a meaningful data point: it shows that sourcing discipline upstream translates directly into processing stability downstream. **Why this matters for PPWR** The timing could hardly be more relevant. PPWR sets binding minimum recycled-content thresholds for plastic packaging, and food-contact flexible packaging — much of it BOPP-based — that has been one of the hardest categories for which the industry to map a compliance pathway. Until now, brand owners and converters relying on BOPP have had very little hard evidence that recycled content could be incorporated without a costly re-engineering of their production lines or a compromise on shelf performance. This trial changes that picture. A 20% total recycled content level, achieved on a real pilot production line using commercially available food-grade rPP and standard process settings, except for the line speed, is precisely the kind of evidence base that gives converters, brand owners and packaging technologists something concrete to plan around. It moves BOPP from “a format we don’t yet know how to recycle back into high-quality resin” to “a format with a demonstrated, working route to PPWR-relevant recycled content.” It is also a strong signal to the wider recycling and reprocessing sector about the value of well-sorted, single-source feedstock. The Alcamare food-grade rPP material’s performance in this trial underlines that the specification of the feedstock, the quality of sorting and decontamination steps provide the basis for the verification upstream that unlocks usability in demanding downstream applications like BOPP — a message that should encourage further investment in high-quality food-grade PP recycling infrastructure. **What comes next** The NEXTLOOPP consortium’s next step is to take this work from the pilot line to an actual production line at typical BOPP-production speed at Süper Film, building on the 20% recycled-content formulation validated here as the initial commercial target and working towards higher percentages. Work will also continue on refining the process further, giving the industry a clearer picture of how the pathway can be optimised over time as rPP quality and availability improve. For a film format that has long been considered one of the toughest challenges for recycled content, this is a genuinely significant milestone. It shows that with the right feedstock discipline and the right process partners, food-grade rPP and commercial BOPP production are not mutually exclusive. That is good news for converters facing PPWR deadlines, for brand owners looking for credible sustainability claims on flexible food packaging and for a recycling supply chain that now has concrete proof that its output can meet one of packaging’s most demanding processing challenges. **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### BASF reveals paper coating dispersions with reduced product carbon footprint URL: https://www.packagingeurope.com/basf-reveals-paper-coating-dispersions-with-reduced-product-carbon-footprint/ Last updated: 2026-09-28T07:30:44.000Z [**BASF**](https://www.basf.com/?ref=packagingeurope.com) **is launching a portfolio of dispersions for paper coating that claim to reduce product carbon footprint (PCF) by approximately 20-45%.** The products are manufactured at BASF’s Ludwigshafen Verbund site using a mass balance approach. A specified share of conventional raw materials or converted utilities are replaced with corresponding alternatives that offer a reduced PCF. Then the share is allocated to the reduced-PCF products for a lower carbon footprint. Reportedly, the dispersions use low-PCF materials and green utilities, including low-PCF steam and electricity from renewable sources. The manufacturing process has not been changed, which is set to help customers transition easily into the new portfolio without requiring requalification. The binders and are intended to help customers lower emissions in the ‘Purchased Goods and Services’ category – as well as work towards their Scope 3.1 carbon reduction targets. BASF’s calculation methodology for product carbon footprints has been certified by [TÜV Rheinland](https://www.tuv.com/?ref=packagingeurope.com) as compliant with guidance issued by the [Together for Sustainability](https://www.tfs-initiative.com/?ref=packagingeurope.com) (TfS) initiative. “We are launching our new rPCF portfolio to address our customers’ need for practical solutions for emission reduction,” said Prof. Dr. Thomas Schiele, vice president Business Management Adhesives, Fiber Bonding, Printing, Paper & Packaging. “The new products offer a cost-effective option for contributing to relevant CO2 savings. As part of BASF’s commitment to the paper and board industry, this is one way we aim to support our customers in addressing current and future market challenges.” **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Sustainability Awards Finalist Interview: Thermapet’s process delivering recyclable containers URL: https://www.packagingeurope.com/sustainability-awards-finalist-interview-thermapets-process-delivering-recyclable-containers/ Last updated: 2026-09-28T08:04:03.000Z **You’re a finalist in the Sustainability Awards 2026\. Congratulations! To start off, could you summarize your entry in less than 50 words?** A patented process that may be integrated into existing thermoforming machines to take conventional 100% pure PET sheet as input and stretch it in two dimensions (no chemical additives), delivering fully recyclable containers with temperature stability from -40°C to 220°C, a higher oxygen barrier and superior sealing properties. **Why do you think the judges were impressed with your entry? Tell us about what is innovative about your process.** The utilization of existing PET plastic, for which extensive recycling lines are currently operational (for PET bottles), means that thermoformed containers produced using the Thermapet process not only meet high heat temperature stability requirements but seamlessly fit into recycling streams without the need to establish new infrastructure. Consequently, the environmental benefits are immediate and all at a reduced cost of production! For this reason, the barrier to adoption for established converters is relatively low. There is no new resin to qualify, no novel-substance food-contact approval required and no need for further migration testing. The converter buys the same APET sheet from their existing suppliers, runs the same thermoforming machine, and keeps the same filling, sealing and lidding downstream. Thermapet adds one process step, delivered as a retrofit module on an installed thermoforming line or as a turnkey line for new capacity. The addressable market is substantial: more than 30 million tonnes a year of trays, lids and cups for high-temperature packaging are produced on approximately 25,000 thermoforming lines. Today, all of this packaging comprises non-sustainable, non-circular materials ending up in landfill, incinerators or our oceans. Retrofitting existing machines is possible because we do not need the two-mold hot and cold arrangement the industry associates with CPET (currently the only plastic material stable up to 220°C). We run a standard cold mold system and crystallize the PET by physically stretching the plastic sheet under temperature control. Since we deploy a physical, rather than chemical, process the resultant crystallized PET remains 100% pure and so may be recycled through existing bottle-to-bottle infrastructure downstream and then reused as raw feedstock for the production of new containers. Technically, the process does more than widen the temperature window. It also induces a higher oxygen and water vapor barrier and delivers markedly enhanced sealing properties. This combination of enhanced properties make Thermapet processed products ideal for conventional modified atmosphere packaging, “MAP”. Instead of producing a multilayer barrier structure, a converter can run a mono-PET tray straight into a standard MAP format to generate extended shelf life but with no EVOH, laminate or barrier film that are otherwise required with existing technology. The pack stays mono-PET and fully circular with a lower cost of production. The sustainability case is compelling. Frozen supply chains may be moved to chilled without compromising shelf-life which reduces energy demand in the logistics chain. Moreover, shelf-life may be extended for traditionally chilled products both eliminating food waste and cutting costs for distributors and retailers. Based on our most conservative forecast model, Thermapet processed packaging will mitigate 50 million tonnes of CO2e cumulatively by 2037, which is approximately the annual CO2 output of 11 million cars, with food waste alone accounting for 27 million tonnes. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/2/5/0/20250_thermapet25092_106388.jpg) There are further benefits beyond carbon. Thermapet containers can remain transparent, where CPET is necessarily non-transparent. Such transparency provides substantial benefits in sorting within recycling lines. Whilst CPET is the only incumbent technology offering stability to 220°C (Oven safe), the larger market is for microwave stable containers requiring heat stability to 120°C. This market is currently serviced by polyolefin-based plastics (typically Polypropelene “PP”). Such plastics are non-recyclable, single use products. Thermapet processed pure PET can readily replace such packaging delivering full circularity and compliance with the emerging PPWR regulatory requirements. As with CPET lines, PP thermoforming lines may be fitted with Thermapet modules as feeder stations to the existing line. This provides converters with an effective and efficient upgrade path. At full conversion of the current production base, with pure PET material running many mechanical loops before it needs depolymerizing, less virgin resin would be produced globally than the volume being recycled and put back into use – a win for converters, food producers, brand owners and the environment! **Finally, can you tell us about the ongoing development of your project, and what the next steps are in commercialization?** Thermapet has a proof-of-concept thermoforming line running in Bangkok which can produce sample product for testing and validation. Several converters including the 40 largest players in the market have received samples and have verified that the Thermapet process functions as specified. Moreover, sample trays have been submitted to independent testing laboratories to validate all claims including food safety certification from SGS, Singapore. Our machinery partner is building a production scale thermoforming machine with the Thermapet process fully integrated. The first machine is expected to be completed by the end of 2026 with customer orders deliverable by mid-2027\. Initial supply capacity will be 120 machines per year. With inquiries already exceeding 500 machines, the immediate challenge for Thermapet is to work with partners to scale volume production of machines. To this end we have proposals from two module manufacturers (each with app 120 machine per year capacity) that are ready to engage. Subject to Thermapet concluding its current capital raising, we will have the necessary funds to execute these development projects which should see module availability by Q3 2027\. These modules have been designed to be interfaced to existing thermoforming lines so that converters have the option of purchasing a brand new, fully integrated line or upgrading an existing line with a retrofit module. Ultimately, we plan to license the retrofit module design to other machine manufacturers so that they can integrate our designs into their own platforms and offer turnkey Thermapet solutions as original equipment manufacturers (OEMs). Whilst establishing robust and diverse machine supply lines is our first priority, in parallel we have been progressing some very interesting initiatives with converters who are keen to exploit the unique features of Thermapet containers beyond the core temperature stability properties. One of the most exciting projects on our development roadmap is a joint venture with Royce Universal in Thailand and Polyplex, a very prominent film manufacturer, to develop special BOPET sealing films. On burst pressure we have already achieved 1.8 bar with 30-micron lidding, and 2.4 bar should be reachable at 40-micron. Combined with modified atmosphere packaging, we have the potential to introduce a completely new packaging category called, Modified Atmosphere High Pressure Packaging, “MAHPP”. By raising the internal oxygen or nitrogen pressure, the shelf life of packages foods increases. The impact of this development is significant. Current multilayer barrier formats would become obsolete; supply chains that run frozen today may transition to chilled logistics, and chilled distribution may transition to ambient temperature. Retailers and brand owners will benefit enormously from the resultant reduction in distribution costs and food spoilage and there will be further environmental benefits pursuant to the associated reduction in CO2 emissions. **The winners of this year’s Sustainability Awards are due to be announced on the 11th November at the Sustainable Packaging Summit, taking place from the 10th\-12th November in Utrecht, Netherlands. The Summit mobilizes leaders of the FMCG value chain, policymakers, NGOs, recyclers and investors to collaborate, remove barriers and identify opportunities on the road to sustainable transformation.** **To learn more or register, visit:** [**https://www.packagingsummit.earth**](https://www.packagingsummit.earth/?ref=packagingeurope.com) **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Unilever’s ‘extravagant’ spray can holder makes fun of luxury fragrance bottles URL: https://www.packagingeurope.com/unilevers-extravagant-spray-can-holder-makes-fun-of-luxury-fragrance-bottles/ Last updated: 2026-09-25T08:53:14.000Z [**Unilever**](https://www.unilever.com/?ref=packagingeurope.com) **and** [**LOLA Madrid**](https://holalola.com/es/?ref=packagingeurope.com) **have revealed The Axe Holder, a ‘deliberately extravagant’ bottle that plays on consumer perceptions of luxury fragrance packaging versus body spray cans.** The Axe Holder is designed to contain a standard can of Axe body spray (also known as Lynx in the UK) while exaggerating the visual language of luxury fragrance bottles in an ‘ornate, oversized and completely unnecessary’ format. The campaign pokes fun at consumers for judging a fragrance by its packaging and price before its scent – encouraging them to take a closer look at the product itself, which remains unchanged. “Axe and Lynx have always had a sense of humour, but fragrance is something we take seriously,” said Caroline Gregory, global brand director for Axe and Lynx at Unilever. “The joke only works because the product can back it up. “Blind tests show our fragrances can perform as well as, or better than, products that retail for around £350\. The holder lets us make that point in a way that feels true to the brand.” Tomás Ostiglia, chief creative officer at LOLA Madrid, added: “The Axe and Lynx Holder is a completely unnecessary and very fancy accessory. That is exactly the point. We are having fun with all the things the fragrance world tells us are needed to make something feel premium. “A lot of people do not realize that the perfumers behind Axe and Lynx also create some of the world’s most expensive fragrances, so we wanted the outside of the can to catch up with what is already inside.” The Axe Holder and Lynx Holder will launch across the UK, Australia, Germany, Mexico, Canada, Argentina and other markets this month. It will be available through selected online purchases of Axe or Lynx products. Earlier this year, Unilever participated in another campaign: a [brand collaboration](https://packagingeurope.com/news/squeezy-mayo-bottle-sales-surge-after-hellmanns-partners-with-the-nba/13847.article?ref=packagingeurope.com) between [Hellmann’s Brazil](https://www.hellmanns.com.br/home.html?ref=packagingeurope.com) and the [National Basketball Association](https://www.nba.com/?ref=packagingeurope.com). The partners displayed team mascots on squeezy bottles of eight ‘trend-led’ mayonnaise bottles, which reportedly led to a 227% increase in [Amazon](https://www.amazon.com/?ref=packagingeurope.com) sales during the NBA Finals activations. In other news, [L’Oréal Groupe](https://www.loreal.com/en/group/?ref=packagingeurope.com) has launched the third edition of its [#JoinTheRefillMovement campaign](https://packagingeurope.com/news/loreal-upscales-reuse-awareness-campaign-into-new-brands-and-products/14391.article?ref=packagingeurope.com), offering new refillable formats and refill machinery in a bid to help consumers close the value-action gap for cosmetic products. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### IMFA 29th Annual Conference URL: https://www.packagingeurope.com/imfa-29th-annual-conference/ Last updated: 2026-10-02T13:36:32.000Z [CLICK HERE TO LEARN MORE](https://www.imfa.org/29th-annual-conference/?ref=packagingeurope.com) The IMFA Annual Conference is the molded fiber industry's premier in-person event, bringing together manufacturers, suppliers, equipment providers, and industry leaders from around the world. ### All-plastic cosmetic pump from Aptar Beauty targets full recyclability URL: https://www.packagingeurope.com/all-plastic-cosmetic-pump-from-aptar-beauty-targets-full-recyclability/ Last updated: 2026-09-25T06:01:29.000Z [**Aptar Beauty**](https://aptar.com/en-us/beauty?ref=packagingeurope.com)**’s new, all-plastic cosmetic pump is designed to withstand e-commerce deliveries and maximize recyclability in hair and body care applications.** Novus Advance features a cartridge made from polypropylene and polyethylene. Aptar Beauty emphasizing its full recyclability in the PET and PE streams when paired with a high-density polyethylene or PET bottle. Customers can also opt for a POM-free version and integrate post-consumer recycled resin. The pump’s cap-free design and twist-to-lock mechanism are set to streamline the opening and closing processes, ensuring that each is easy, effortless and secure. Designed for compatibility with most formulations, including those with short-chain alkanes, Novus Advance features a robust bellow technology outside the dosage chamber. The pumpadapts from low to high viscosities and facilitates consistent dispensing of 500 μl and 350 μl doses of oils, creams, and serums in body, sun, and hair care applications. Novus Advance has reportedly passed Aptar Beauty’s in-house ISTA-6 testing protocols for omnichannel packaging needs. This marks an expansion of Aptar Beauty’s Advance Collection of all-plastic pumps, which also include the GSA Advance dispensing pump and PZ Advance spray pump. “Novus Advance is another step in our continued focus on ensuring our products continue to support circular economy efforts,” says Luigi Garofalo, global category director Personal Care & Home Care, Aptar Beauty. “We plan to expand this innovative full-polyolefin collection to other dosages and applications to facilitate this sustainable transition for brands.” The reveal comes after Aptar Beauty’s collaboration with [L’Occitane En Provence](https://www.loccitane.com/?ref=packagingeurope.com) to develop fully custom [dispensing pumps](https://packagingeurope.com/news/aptar-beauty-creates-custom-pump-for-loccitane-en-provences-hand-care-range/14662.article?ref=packagingeurope.com) for its rebranded hand care packaging. The 350ml and 500ml bottles are available in both glass and plastic and have been made refillable to extend the product life cycles. In other news, [ALPLA](https://www.alpla.com/en?ref=packagingeurope.com) has unveiled its new mono-polypropylene material foam [dispenser](https://packagingeurope.com/news/alpla-presents-foam-dispenser-pump-made-of-mono-material/14768.article?ref=packagingeurope.com) for the personal care and pharma sectors. It is said to deliver an optimized, controlled dose. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Recyclable pizza packaging keeps deliveries hot and showcases dine-in food URL: https://www.packagingeurope.com/recyclable-pizza-packaging-keeps-deliveries-hot-and-showcases-dine-in-food/ Last updated: 2026-09-24T13:48:41.000Z [**Klöckner Pentaplast**](https://www.kpfilms.com/en/?ref=packagingeurope.com) **(kp) has unveiled kp Infinity Tavola,** **a recyclable packaging solution that keeps pizzas warm in delivery applications while also serving as an attractive dine-in format.** Each box comprises two identical, interlocking components that combine to create a secure, lidded box for takeaway and delivery. It can also be opened for dine-in service and presentation. This is set to unlock flexibility for quick-service restaurants, pizzerias, and delivery-led brands across multiple foodservice models. Reportedly, comparative testing has revealed that kp Infinity Tavola keeps pizzas up to 7.3°C hotter after five minutes than conventional alternatives – and remains hotter after one hour. The lightweight boxes are made from expanded polypropylene (EPP) and designed to be fully recyclable within appropriate polypropylene collection and recycling streams. While oil and cheese can impact the recyclability of traditional cardboard boxes, kp Infinity Tavola is not absorbent and avoids food contamination. This is hoped to help foodservice operators comply with sustainability and recycling requirements. As well as keeping pizzas hot and fresh during deliveries, the EPP structure is expected to prevent oil, grease and food residue from leaking through the pack and making mess. It is also anticipated to increase robustness and product protection. “We spend a lot of time talking and collaborating with customers and stakeholders from across the industry,” says Austin Schwarz, sales director, UK&I at kp. “They tell us they’re being asked to do more than ever before. Operators are under pressure to deliver food quickly, maintain quality during transportation and create a better customer experience. “kp Infinity Tavola brings those needs together in one versatile design. It arrives flat, needs no assembly and provides operators with flexibility across multiple service occasions. “Early trials showed that operators immediately recognised the space- and time-saving potential and how kp Infinity Tavola helps pizzas stay hotter for longer during transportation. Its clean exterior and contemporary appearance also help premium operators create a more distinctive experience, whether customers dine in, collect or order for delivery.” kp Infinity Tavola is launching in the UK and selected European markets from September 2026. In other foodservice news, [Anchor Packaging](https://www.anchorpackaging.com/?ref=packagingeurope.com) has worked alongside [Pizza Hut](https://www.pizzahut.com/?ref=packagingeurope.com) to develop a [post-consumer recycled polypropylene bowl](https://packagingeurope.com/news/pizza-hut-sells-takeaway-chicken-wings-in-recycled-recyclable-plastic-bowl/14438.article?ref=packagingeurope.com) for chicken wings – designed to keep the food fresh in transit while ensuring recyclability at end-of-life. A recent edition of the Brief also delved into food packaging that serves multiple purposes, including Pizza Hut’s Moving Box Table – a specialty pizza box that doubles as a miniature table for consumers ordering a takeaway after moving house. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How to avoid the most common PPWR mistakes URL: https://www.packagingeurope.com/how-to-avoid-the-most-common-ppwr-mistakes/ Last updated: 2026-09-24T11:53:18.000Z **One month into PPWR, every Declaration of Conformity that Adrian Reyes, founder and CEO of** [**Emission Core**](https://emissioncore.io/?ref=packagingeurope.com)**, has reviewed for clients has been sent back to them for correction or re-issue. In this article, he discusses where the big mistakes are being made and how to avoid them.** --- In a signed [Declaration of Conformity](https://packagingeurope.com/features/read-this-before-you-complete-your-ppwr-declaration-of-conformity/14547.article?ref=packagingeurope.com) that reached one of our clients in August, the field for heavy metals contained the single word “without”. Surprisingly, there is no laboratory behind it, no method and no report number, and Article 5(4) of Regulation (EU) 2025/40 asks for a measurement against a limit of 100 mg/kg for the four metals combined, which is not what arrived. Until August the question that came in every week was whether we could show someone a Declaration of Conformity. As odd as it might sound, the problem since 12 August has been whether the document a supplier sent counts as one, and after a month of reading those documents for our clients the answer has been “no”every time, including for the best of them, for reasons that repeat from one company to the next. The month itself was quiet on the enforcement side, with no inspections that we heard of and no fines, which is how the regulation was intentionally built. Article 68 gives Member States until 12 February 2027 to notify their penalty rules, and the second edition of the Commission’s FAQ, published in the first days of August, asks market surveillance authorities to require correction before they use the prohibition, withdrawal and recall measures in Article 62. What happened instead is that purchasing departments across Europe sent the same email to their suppliers asking for the PPWR Declaration of Conformity, and then spent the rest of the month reading the paperwork that came back. What came back deserves a closer look. Prepare your cup of coffee because this will get *very* interesting. In July I listed the three mistakes I was seeing every week, one declaration for the whole catalogue, a signed declaration with no technical file behind it, and phasing errors in both directions. All three issues repeated in August as well. Declarations covering a whole catalogue came in, one signed off requirements that do not apply until 2030, another marked Article 5 as not applicable when Article 5 has applied to all packaging since 12 August, and the technical file was missing behind every declaration we opened. What I had not listed turned out to be the bigger problem, because the answer that came back more often than any other was not a poor declaration but a different document altogether. Suppliers sent folders of REACH, SVHC and heavy-metals letters about the product inside the packaging, well prepared and properly signed. One of the largest industrial parts distributors in Europe sent a one-page letter that quoted Article 39 and Annex VII correctly, explained what a Declaration of Conformity is, and attached none. Another supplier sent a signed and stamped declaration certifying conformity with a regulation number that is not the PPWR. A third, asked per SKU which role it held for each item, replied with a single sentence saying that it is a distributor, as if the word closed the file. To be clear, none of these suppliers was evasive. Their regulatory teams have probably answered chemical compliance requests for more than twenty years, and a new request containing the word “compliance” goes to the person who answered the last one, who sends the letters that have always satisfied customers. That is how an outer box came to be declared while the film, the bags and the foam inside it were not, although each of those is packaging under Article 3 and Annex I and each needs its own declaration from whoever places it on the market. It is also how the heavy-metals section of one declaration came to contain the single word “without”, and the Commission’s FAQ now points to CEN report CR 13695-1 as the method for the measurement that belongs in that field. Every supplier declaration we reviewed for our clients in the first month had to be re-issued, including the best of them. That one referenced its technical file, carried a revision number and a real signature, and it still declared conformity with “the applicable requirements” without naming one and left out three of the eight points in Annex VIII, among them the identification of the packaging. The gap between that declaration and an acceptable one was a morning’s work, which is more than can be said for the rest. In every case we looked at, the defective document had already been accepted and filed and the order had gone ahead. Article 18 requires an importer, before it places packaging on the market, to make sure that the manufacturer has carried out the conformity assessment and drawn up the declaration, and the Commission’s FAQ repeats that obligation and dates it 12 August 2026\. Receiving a PDF does not discharge it. Three questions now come up so often that they deserve an answer here. The first is whether a supplier that calls itself a distributor owes its customer a declaration at all, and the answer depends on the packaging rather than the company. A distributor in the sense of Article 3 makes available packaging that someone else has already placed on the Union market, and its duties under Article 19 are due care and verification, not writing the declaration. The same company is the importer for everything it sources outside the Union, with the checks of Article 18 attached. Article 21 makes it the manufacturer the moment it places packaging on the market under its own name or trademark, or modifies packaging in a way that could affect compliance. The Commission’s updated FAQ adds that unbranded transport packaging belongs to the company that physically makes it, custom-made packaging to the company that orders it, and that one shipment can contain packaging from several manufacturers, each owing its own documentation. At onboarding we have stopped asking whether a supplier is a distributor and started asking who drew up the declaration for this packaging and whether we can have a copy, because the role comes out of that answer. The second is whether the extended producer responsibility side can wait for the harmonised registers, and it cannot. The registers do not exist yet because the implementing act that sets their format, which Article 44(14) required by 12 February 2026, was only published for feedback on 6 August 2026, six days before the regulation applied, and the window closed on 10 September. Several thousand submissions had come in by then, which says something about how many companies expect to fill in that form. Once the act is adopted, Article 44(1) gives Member States 18 months to build the registers, so the harmonised version belongs to 2028\. None of that suspends Article 44(4), which makes registration in a Member State a condition for making packaging available there. The third is whether anything happens before the fines exist, and the answer is that the commercial consequence arrives well before the administrative one. Correction first is a procedure, not a grace period, and the obligations have applied since 12 August. A buyer who has read Article 18 should not release a shipment against a heavy-metals letter that says “without”, although in August plenty of them still did. Sooner or later one of those shipments gets rejected, and one rejected inbound shipment costs more than the laboratory report that would have prevented it. That arithmetic is moving suppliers faster than any inspector this month. Brussels was busy in the same month, and little of what it produced can be used yet. The labelling implementing acts that Article 12(6) required by 12 August 2026 were not adopted, which means the harmonised label, due under Article 12(1) from 12 August 2028 or 24 months after those acts enter into force, whichever is later, now has 2028 as its earliest date rather than its planned one. Three calls for evidence on recycled content opened on 14 August with feedback until 16 September. There is still no harmonised PFAS test method, so total fluorine screening remains the practical starting point for anyone signing for food-contact packaging today. Six Member States tabled a note at the Environment Council on 25 June asking for one consolidated timeline of all the delegated and implementing acts, and they named PFAS testing and labelling as the two areas without clarity. As far as the Official Journal shows, the only PPWR secondary act in force is the delegated decision from February that exempts pallet wrap and straps from the transport packaging reuse targets. That list explains none of what we found. Not one of the failures in August concerned a missing act, because the declaration model, the technical file, the identification marking in Article 15(5) and 15(6) and the importer’s check in Article 18 need no secondary legislation. One FAQ clarification is being read more generously than it deserves. Packaging produced before 12 August but not yet placed on the market does not have to be destroyed or relabelled to carry the identification marking in Article 15(5) and 15(6), because an accompanying document can carry that information. The relief covers the marking and stops there. It does not touch the PFAS limits in Article 5(5), where there is no stock transition, and it changes nothing about the declaration. The next dates on the calendar are the adoption of the register act, expected later this year, and 12 February 2027, when Member States must have notified their penalty rules, and neither of them changes what a declaration has to contain today. If you sign declarations, sign one per packaging type, name the articles you are declaring against, and put the test report number in the heavy-metals field. If you receive them, check the eight points of Annex VIII before the document goes into the system, and keep it with the technical file for five years from the placing on the market, ten for reusable packaging, as Articles 15(3) and 18(7) require. The regulation gave everyone eighteen months to prepare this one document. A month of reading them suggests that a good number of companies started on 12 August, and that the buyer who reads the declaration before filing it is still the only check in the chain that works. ***Disclaimer: This article is for informational purposes only and does not constitute legal advice.*** **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Releaf Paper and RDM Group reveal recycled board made from fallen leaves URL: https://www.packagingeurope.com/releaf-paper-and-rdm-group-reveal-recycled-board-made-from-fallen-leaves/ Last updated: 2026-09-24T13:06:55.000Z [**RDM Group**](https://rdmgroup.com/?ref=packagingeurope.com)**’s** [**Eska**](https://eska.com/?ref=packagingeurope.com) **has joined forces with** [**Releaf Paper**](https://releaf-paper.com/?ref=packagingeurope.com) **to launch Eska Leaf, a recycled solid board made from fallen leaves, as a luxury packaging solution.** In an effort to replace fossil-based and materials with a circular alternative,Releaf converts leaves collected from the streets of major cities into ‘high-performance’ packaging products. Now Eksa Leaf combines Eska’s recycled solid board with Releaf’s leaf-paper lamination – a move set to maintain the raw material’s natural appearance and texture. Each board is expected to offer a unique look and feel. Research co-commissioned by RDM Group and conducted by [Perspectus Global](https://perspectusglobal.com/?ref=packagingeurope.com) found that 80% of consumers would perceive a brand as more environmentally responsible if it visibly used recycled cartonboard in its packaging. Through Eska Leaf, RDM Group and Releaf Paper seek to combine sustainability, luxury and personalization in a recycled carton format, help the packaging industry reduce pressure on forests, and prevent the raw material of fallen leaves from going to waste. Eska Leaf is also anticipated to help customers showcase their commitment to sustainability in a ‘novel’ way, tap into the seasonal imagery of autumn through the packaging itself, and signal the pack’s provenance to consumers. The material brings together Releaf’s material science and RDM Group’s manufacturing scale and experience in laminating solid board. Eska also offers in-house lamination processes, customization possibilities and ‘premium’ tactility. Its dedicated laboratory allows brand owners and converters to request a bespoke and personalized board for their brand. “Sustainability and circularity are built into our mission,” said Krzysztof Krajewski, chief Sustainability and Innovation officer at RDM Group. “Eska Leaf shows what’s possible when we combine our fibre expertise with a partner like Releaf: a material that reduces pressure on forests, tells a story about where it comes from and still meets the standards our customers expect from solid board.” “Every autumn, cities collect and discard millions of tonnes of leaves as waste,”added Valentyn Frechka, co-founder of Releaf. “Our work is about showing that this waste can become a valuable material resource. “Partnering with RDM Group and Eska allows us to combine Releaf’s material technology with Eska’s industrial expertise and bring a new class of leaf-based materials into premium packaging.” Eska Leaf will be displayed on Eska’s booth (Booth RC02) at Luxe Pack Monaco on 28 – 30 September at the Grimaldi Forum Monaco. In other news, Releaf Paper previously participated in [Uber](https://www.uber.com/?ref=packagingeurope.com)’s Paris Innovation Pilot, offering its [paper bags made from fallen leaves](https://packagingeurope.com/news/releaf-paper-takes-part-in-ubers-local-restaurant-initiative-in-paris/12793.article?ref=packagingeurope.com) to local restaurants. The initiative was expected to help foodservice providers reduce waste and carbon emissions. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Italy permits compostable plastics for fresh produce, condiments and more URL: https://www.packagingeurope.com/italy-permits-compostable-plastics-for-fresh-produce-condiments-and-more/ Last updated: 2026-09-25T04:42:49.000Z **Italy has** [**passed a law**](https://www.gazzettaufficiale.it/eli/id/2026/08/07/26G00166/SG?ref=packagingeurope.com) **that mandates compostable versions of single-use plastic packaging formats that will otherwise be banned under the Packaging and Packaging Regulation, from lightweight fresh produce packs to condiment wrappers.** [*Decreto-Legge n. 143*](https://www.gazzettaufficiale.it/eli/id/2026/08/07/26G00166/SG?ref=packagingeurope.com)applies to single-use plastic packaging for pre-packaged vegetables weighing less than 1.5kg; and to single-use flexible packaging for cosmetics, beauty and hygiene products served in the hospitality sector that would be discarded before the next guest arrives. It also applies topre-filled, single-use plastic packaging for food and drinks served in the HORECA sector – this includes products intended for on-site consumption or individual portions of condiments. However, the law excludes packaging for takeaway foods intended for immediate consumption without further preparations, and packaging that maintains safety and hygiene in medical environments such as hospitals, clinics and nursing homes. All the packaging in question must be certified as compostable under EN 13432 or an equivalent standard recognized at the European level. These requirements originate in Article 25 and Annex V of the Packaging and Packaging Waste Regulation, which will already prohibit certain single-use plastic packaging formats on the EU market from 1 January 2030. Under Article 9(2)(b) of the Regulation, Member States may choose to permit these packaging formats if they are biodegradable or compostable, collected together with biowaste, and subject to established waste collection schemes and waste treatment infrastructure for compostable packaging. The Regulation also requires all packaging placed on the European market to align with design-for-recycling requirements by 1 January 2030, with the Commission expected to publish its criteria by 1 January 2030\. *Decreto-Legge n. 143* is set to provide businesses with an alternative approach with a three-year transition period for full legal certainty. Businesses that do not comply by 1 January 2030 will face penalties of €2,500 – €25,000\. The maximum fee may increase up to fourfold if the violation concerns quantities of packaging with a value exceeding 10% of the company’s turnover. As per the Packaging and Packaging Waste Regulation, micro-enterprises are exempt from the requirements under two conditions: a) they can demonstrate that compostable packaging is not technically feasible for their business, or b) they cannot access the relevant infrastructure. The news comes after France announced that it would [scrap its mandatory deposit system](https://packagingeurope.com/news/france-drops-mandatory-bottle-deposit-system-in-favour-of-voluntary-schemes/14706.article?ref=packagingeurope.com) for plastic bottles, instead advising towns and cities to set up voluntary schemes. This is despite the Packaging and Packaging Waste Regulation’s requirement for Member States to establish fully operational national deposit return systems for single-use plastic beverage bottles of up to 3L in size by 1 January 2029. The [German Federal Ministry for the Environment](https://www.bundesumweltministerium.de/en/?ref=packagingeurope.com) has also presented an [amendment proposal](https://packagingeurope.com/news/german-federal-government-backs-registration-exemptions-for-eu-smes/14721.article?ref=packagingeurope.com) to update the Packaging and Packaging Waste Regulation and exempt small retailers from appointing an authorized representative in every EU Member State they sell to. It also recommends suspending the new measures until a central European system for manufacturer registration is operational in mid-2028. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### ECOVA® portfolio expands to support paperisation trend URL: https://www.packagingeurope.com/ecova-portfolio-expands-to-support-paperisation-trend/ Last updated: 2026-09-23T14:16:13.000Z Rapids Paper + Packaging has announced the commercial expansion of its ECOVA® portfolio. Comprising of heat-sealable and functional barrier paper packaging solutions, the portfolio aims to give brands new opportunities to reduce plastic use across a broader range of flexible packaging applications. The new ECOVA Barrier line combines heat sealability with barrier performance tailored to specific applications, enabling paper-based formats to deliver the product protection and converting performance required for real-world packaging applications. Heat sealability is designed to allow paper to be used as a flexible packaging material, and functional barrier performance expands the applications where paper can be used. ECOVA Barrier builds on the existing ECOVA platform with moisture barrier performance designed to protect products that require greater resistance to moisture vapor transmission. With a moisture vapor transmission rate (MVTR) of <0.7g/100 in2/day (<10g/m2/day), this commercially available structure is designed with the aim to open additional opportunities for brands to replace plastic in select food and consumer goods applications. Utilizing patented Paperlock® technology, all ECOVA packaging structures are heat-sealable and designed to run on existing flexible packaging equipment without requiring wholesale changes to existing packaging operations. ECOVA paper packaging solutions are compatible with vertical and horizontal form-fill-seal equipment, as well as pouching equipment, and can be purchased as rollstock or in premade pouch form, designed in mind to help brands transition to paper packaging with minimal operational disruption. “We’re seeing significant interest from brands across a variety of market segments, all exploring a shift to paper-based packaging,” says John Wilson, Director of Marketing at Rapids Paper + Packaging. “Their sustainability goals, however, can’t come at the expense of product protection. This expansion of the ECOVA platform gives brands a practical path forward, combining heat sealability, compatibility with existing packaging equipment, and barrier performance in a commercially ready solution. “Together, these capabilities enable brands to reduce plastic use by adopting paper-based packaging and advancing sustainability and EPR objectives.” **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### ALPLA presents foam dispenser pump made of mono-material URL: https://www.packagingeurope.com/alpla-presents-foam-dispenser-pump-made-of-mono-material/ Last updated: 2026-09-25T05:53:28.000Z [**ALPLA**](https://www.alpla.com/en?ref=packagingeurope.com) **has announced it is launching a mono-material foam dispenser pump made of polypropylene. With this innovation, the global packaging and recycling specialist is expanding its portfolio to include a single-variety option for personal care and pharma products.** ALPLA says the patented system made of polypropylene weighs only 25 grams for a standard version and saves space during transport and on the shelf, thanks to the ‘twistlock’ function. ALPLA already has several versions of a mono-material dispenser on the market. “Premium care products deserve high-quality and well-designed packaging. The dispenser is the most important point of contact. We can offer our customers a tailor-made, durable and, for the first time, recyclable solution for foamers,” announces Sree Hari R Nair, Global Head of Business Pumps and Devices at ALPLAinject. According to ALPLA,the system is suitable for bottles with various volume sizes. It is available in a standard version and ‘allows for a wide range of customizations’. Customers can individually choose the colour and shape of the head and closure and reduce the ecological footprint through the use of post-consumer recycled material (PCR). Following the successful pilot phase, the company says it intends to work with anchor customers for commercial production. “We are always striving for better solutions for people and the environment. With our mono-material foam dispenser, we are pushing the technical boundaries and supporting major brand manufacturers in their sustainability goals,” emphasizes Michael Feltes, Managing Director of ALPLAinject. In addition, the recyclable system strengthens the circular economy in the national markets. ALPLAinject will be presenting the new product at Beautyworld Middle East from 6 to 8 October 2026 in Dubai. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### From PPWR preparation to implementation URL: https://www.packagingeurope.com/from-ppwr-preparation-to-implementation/ Last updated: 2026-09-24T07:45:49.000Z **The first major PPWR milestone has passed, but a lot of questions remain around how the packaging industry can actually implement its key requirements.** **Ahead of the** [**2026 Sustainable Packaging Summit**](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/ticket-pricing?utm%5Fmedium=search&utm%5Fcampaign=sps26&utm%5Fcontent=ticket%5Fpricing&utm%5Fterm=sustainable%5Fpackaging%5Fsummit&utm%5Fterm=sustainable%20packaging%20summit&utm%5Fcampaign=SPS26+%7C+SEARCH+%7C+WDL&utm%5Fsource=adwords&utm%5Fmedium=ppc&hsa%5Facc=3630166164&hsa%5Fcam=23852797881&hsa%5Fgrp=197338978275&hsa%5Fad=809164621107&hsa%5Fsrc=g&hsa%5Ftgt=kwd-1601466471796&hsa%5Fkw=sustainable%20packaging%20summit&hsa%5Fmt=b&hsa%5Fnet=adwords&hsa%5Fver=3&gad%5Fsource=1&gad%5Fcampaignid=23852797881&gbraid=0AAAAADnbWs4xfXWFszKlsYaBnIfo%5F4tb-&gclid=EAIaIQobChMIoJXEnLGElwMVoZNQBh3Doh3-EAAYASAAEgKhh%5FD%5FBwE)**, we caught up with Anna Perlina, sustainable packaging consultant at** [**Integrity Solutions**](https://www.integrity-solutions.ch/?ref=packagingeurope.com)**, to discuss this issue and the other talking points that will shape this year’s conversation.** [***Click here to learn more about attending this year’s Sustainable Packaging Summit.***](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/ticket-pricing?utm%5Fmedium=search&utm%5Fcampaign=sps26&utm%5Fcontent=ticket%5Fpricing&utm%5Fterm=sustainable%5Fpackaging%5Fsummit&utm%5Fterm=sustainable%20packaging%20summit&utm%5Fcampaign=SPS26+%7C+SEARCH+%7C+WDL&utm%5Fsource=adwords&utm%5Fmedium=ppc&hsa%5Facc=3630166164&hsa%5Fcam=23852797881&hsa%5Fgrp=197338978275&hsa%5Fad=809164621107&hsa%5Fsrc=g&hsa%5Ftgt=kwd-1601466471796&hsa%5Fkw=sustainable%20packaging%20summit&hsa%5Fmt=b&hsa%5Fnet=adwords&hsa%5Fver=3&gad%5Fsource=1&gad%5Fcampaignid=23852797881&gbraid=0AAAAADnbWs4xfXWFszKlsYaBnIfo%5F4tb-&gclid=EAIaIQobChMIoJXEnLGElwMVoZNQBh3Doh3-EAAYASAAEgKhh%5FD%5FBwE) --- **What do you think will be the key talking points at the** [**2026 Sustainable Packaging Summit?**](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/ticket-pricing?utm%5Fmedium=search&utm%5Fcampaign=sps26&utm%5Fcontent=ticket%5Fpricing&utm%5Fterm=sustainable%5Fpackaging%5Fsummit&utm%5Fterm=sustainable%20packaging%20summit&utm%5Fcampaign=SPS26+%7C+SEARCH+%7C+WDL&utm%5Fsource=adwords&utm%5Fmedium=ppc&hsa%5Facc=3630166164&hsa%5Fcam=23852797881&hsa%5Fgrp=197338978275&hsa%5Fad=809164621107&hsa%5Fsrc=g&hsa%5Ftgt=kwd-1601466471796&hsa%5Fkw=sustainable%20packaging%20summit&hsa%5Fmt=b&hsa%5Fnet=adwords&hsa%5Fver=3&gad%5Fsource=1&gad%5Fcampaignid=23852797881&gbraid=0AAAAADnbWs4xfXWFszKlsYaBnIfo%5F4tb-&gclid=EAIaIQobChMIoJXEnLGElwMVoZNQBh3Doh3-EAAYASAAEgKhh%5FD%5FBwE) I remember that at the Sustainable Packaging Summit 2025 last year, there was a panel with European Commissioner Jessika Roswall and industry leaders discussing the (non-)readiness of the industry for the first PPWR milestone on 12 August 2026. One of the panelists asked the audience to raise their hands if they had a Declaration of Conformity prepared. I think there were none. He then asked whether the audience had an understanding of what a DoC should look like, and only a limited number of hands were raised. Now we have definitely passed that stage and progressed a lot as an industry. And I think that at this year’s SPS, we will continue coming back to PPWR and its next steps, as there are still many unknowns. I anticipate conversations about the ineffective start, where companies had to figure out who was responsible for what and how to implement the requirements, something that should be avoided for the next obligations. There will be a clear demand for implementation clarity, and no room for interpretation can be afforded when it comes to requirements related to packaging design, as investments will be at stake. In this context, I also expect talks about circularity in practice, which concerns technology readiness, scalability, and economics. **Despite the recent August deadline, the PPWR is far from a dead issue, and we expect it to feature heavily in discussion at the Summit. In your view, what is one element of PPWR compliance that more packaging professionals need to be made aware of?** Yes, indeed, the PPWR journey is only starting, and there is much more to come. PPWR was intended to be a packaging design improvement regulation aimed at reducing packaging waste and its environmental impact. However, the more I get involved, the more I observe that it is actually a data management project. If we look only at the requirements that became applicable on 12 August 2026, they are largely about collecting data and creating documentation around it, with both internal and external data flows. It is already complex to collect the data, but now we also need to keep it up to date while packaging changes happen all the time and trigger updates to data and documentation. If we add all the upcoming requirements to the picture, the data management processes become impossible to manage manually and increasingly unreliable. Therefore, I see 4 key factors for successful PPWR implementation: 1\. Clearly defined PPWR role(s) and packaging classification according to PPWR definitions to ensure that the correct obligations and requirements are identified and acted upon. 2\. Granular and readily available data. 3\. Effective data exchange across the value chain. 4\. A reliable and effective change management system that supports and connects the 3 points above. **We see a lot of concerning/negative packaging stories every day, so much so that it can be hard to remember positive stories about innovation and sustainability successes. What has been your favourite packaging-related good news story from the past year?** I think the majority of the negative stories in the EU context have been triggered by regulatory uncertainty. The industry was, and still is, stressed by the number of requirements where the “what” and the “how” are still not clear, leaving room for individual interpretations and requiring time and resources to figure out what needs to be done on top of running the business. That turbulence is probably inevitable given the transformation the industry is going through in the EU. However, I have also seen positive stories from my clients, who went through all the hurdles of implementing the first PPWR milestone and got things done despite the challenges. I also see a strong push for compliant packaging innovation and all kinds of solutions, including digitalization in the packaging space, from reusable palletization solutions replacing strapping and stretch film to AI-powered packaging assessments and compliance checks. Let’s admit the need created by PPWR has generated significant business opportunities and opened new innovation horizons, taking us another step closer to the circular economy vision, moving from talk to action, despite the turbulence along the way. **When you think about the 2026 Sustainable Packaging Summit, what is the part you are most excited for?** At this year’s Summit, there will once again be a great panel, “European Regulation at the Crossroads,” featuring a European Commission representative, EUROPEN, and industry leaders. At last year’s event, European Commissioner Jessika Roswall confirmed that the PPWR implementation date of 12 August 2026 would not be delayed, as a delay would only prolong uncertainty for the industry. So I am curious to hear the key discussions of this year and learn which PPWR challenges will be raised and debated. I look forward to meeting the packaging community and having conversations about how PPWR implementation is progressing. Hopefully, I can help with a few tips. I am also looking forward to participating in the PPWR Q&A session alongside my colleagues and moderating the panel “Debate: Fixing the Circular Economy,” where we will discuss the roadblocks to and enablers of circularity. And the party! I think we need to celebrate how far we’ve come over the past 12 months. **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Smol and Pulpex launch pulp fibre laundry detergent bottle URL: https://www.packagingeurope.com/smol-and-pulpex-launch-pulp-fibre-laundry-detergent-bottle/ Last updated: 2026-09-23T06:51:23.000Z **Smol has teamed up with Pulpex to launch a laundry detergent bottle made from pulp fibre.** Set for an autumn launch, the bottles are manufactured by Pulpex using the company’s proprietary process whereby wet forestry pulp is injected into a porous mould and then dried to produce a single piece bottle. The fibres used in this process come from FSC- and PEFC-certified forests. To facilitate the containment of liquid detergent, the inside of the bottle has what the company describes as an “ultra-thin, water-based, food-safe” polymer dispersion barrier coating. Pulpex says that the coating is so thin that it can be recycled in standard paper and card waste streams. The cap of the bottle is made from polypropylene (PP), with a dosing cap made from 100% rPP. Smol’s previous packaging innovations have included plastic-free cardboard laundry packs in 2020 and [aluminium refill bottles](https://packagingeurope.com/news/smol-launches-refillable-bottles-made-from-100-recycled-aluminium/13648.article?ref=packagingeurope.com) at the end of last year. “Keeping our clothes clean comes at a cost to the planet. Our laundry habits in the UK create a vast amount of plastic waste; 58 million containers annually from laundry liquid alone! That’s around half a million wheelie bins each year, filled with plastic that’s used once but can hang around for decades”, says Smol’s co-founder, Nick Green. Scott Winston, Pulpex’s MD, adds: “Bringing Pulpex fibre bottle technology into the laundry category driven by a forward-thinking partner like Smol represents an important milestone for our commercially scalable fibre packaging platform. “This launch demonstrates that renewable fibre packaging can meet the performance, scalability and commercial requirements of mainstream consumer products. By helping reduce reliance on conventional plastic packaging while also lowering carbon emissions, we believe Pulpex bottles play an important role in the future packaging mix of this category.” **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### PPWR compliance and the green tick: can we build more than a compliance system? URL: https://www.packagingeurope.com/ppwr-compliance-and-the-green-tick-can-we-build-more-than-a-compliance-system/ Last updated: 2026-09-22T11:50:43.000Z **In the age of PPWR, packaging compliance is more important than ever before. But can these processes and systems be used for more than simply proving compliance? Peter Stael, owner and partner at** [**Across-Consult**](https://www.across-consult.com/?ref=packagingeurope.com)**, investigates.** --- In an earlier article, I asked whether we might be stopping too early with PPWR. Once we know what the regulation requires from us, a checklist quickly emerges. We adapt our packaging, collect the necessary documentation and eventually we can tick the box: Compliant. My next question, however, was: why should we stop there? Besides the drive for compliance, PPWR in my view also challenges us to look at our packaging again. Why not use that moment to think further about better packaging? Better traceability, individual identification, new services, new forms of interaction with consumers, opportunities to reduce food waste. And perhaps possibilities we do not even know about today. My concern was that ‘sufficient for compliance’ could quietly become ‘sufficient for us’. Task completed, back to business as usual. But that would be a pity, a missed opportunity, I argued. During the research for that article, however, a second question began to occupy me. The first question was challenging and exploratory. This second question is more uncomfortable. What do we actually know when we receive a Declaration of Compliance? The trigger was very ordinary. In my daily work, a discussion arose about a Declaration of Compliance for a food package. Simply a customer who looked carefully at the documentation and asked a few additional questions. And those questions made me think. The practice is often this: a converter receives declarations and technical information from its suppliers. Those suppliers have, in turn, received information from their raw-material suppliers. A film producer relies on information from producers of polymers, additives and other raw materials. A converter may add inks and adhesives, for which information from other suppliers is again used. Eventually, a Declaration of Compliance for the finished product emerges. Such a DoC is therefore based on a cascade of declarations. And that is not wrong by definition. On the contrary: a complex international supply chain could hardly function if every link had to independently analyse every property of every raw material again and again. That would lead to an enormous increase in cost and time. We need to be able to pass information to each other. To a certain extent, we need to be able to trust each other. But there is also a limitation in this. We know that our documentation says the packaging is compliant. How much certainty that documentation gives us about the physical reality behind that packaging is another matter. **An old problem** When I started looking at that question, I discovered something uncomfortable: the problem is not new at all. As early as 2009, Grob, Stocker and Colwell described how compliance of food-contact materials has to be built up throughout the production chain. Their starting point was that communication through that chain is essential: each link needs to make clear which compliance work has already been carried out and which work still has to be performed by a subsequent link. They also pointed out that early in the production chain it is often simply not possible to conclude that the final material or article will be compliant. That sounds logical. But a number of years later, researchers looked at how this worked in practice. In an official control campaign, the supply chain was followed backwards from converters to nine large producers of polyolefin granulates. Both the Declaration of Compliance and the supporting documentation on which the safety of potentially migrating substances was based were requested. The DoCs arrived. The requested supporting documentation did not. According to the researchers, only two producers supplied limited additional information. Hardly any information was available on reaction products, impurities and other non-specifically regulated substances. Their conclusion was not cautious: there was a broad gap between the legal requirements and reality. Apparently, the problem did not disappear by itself. In 2022, a European workshop was organised on the enforcement of compliance work for food-contact materials. Eighty-four representatives of enforcement authorities from 16 EU Member States participated. The authors concluded that enforcement of the legal provisions for food-contact materials was weak and explicitly pointed to the complication of the long chain of business operators jointly contributing to the final material. Their conclusion for future enforcement was significant: control campaigns in which supporting documentation from multiple stakeholders in the same supply chain is examined will become important. And as recently as 2024, the European Directorate for the Quality of Medicines & HealthCare (EDQM) published a separate technical guide on documentation supporting the compliance and safety of food-contact materials, including a detailed checklist for supporting documentation and declarations of compliance. So let us be careful. We do not know how many declarations in the European packaging sector today are incomplete, outdated or incorrect. We have no data for that. But neither can we pretend that the reliability of the information chain is a new or hypothetical problem. For years there have been signals that weak points can exist precisely there. PPWR gives that information chain more weight – Regulation (EU) 2025/40 is quite clear on this point. The manufacturer may place on the market only packaging that complies with the applicable requirements of Articles 5–12\. Before doing so, the manufacturer must carry out, or have carried out, the conformity assessment and draw up the technical documentation set out in Annex VII. Once conformity has been demonstrated, the manufacturer draws up the EU Declaration of Conformity. Annex VII goes further than simply collecting declarations. The technical documentation must make it possible to assess the conformity of the packaging and must include, among other things, an adequate analysis and assessment of the risks of non-conformity. Where applicable, test reports must also be included. At the same time, PPWR naturally recognises that the manufacturer cannot possess all of that knowledge itself. Article 16 therefore requires suppliers to provide the manufacturer with all information and documentation necessary to demonstrate the conformity of the packaging and packaging materials. This includes relevant technical documentation. For contact-sensitive packaging, where applicable, documentation required under other relevant European legislation must also form part of that information flow. The information chain is therefore not new. What changes is the weight it has to carry. Consider a simplified supply chain: raw-material producer → film producer → converter → food producer → retailer In reality, that chain can be considerably more complex. Inks, adhesives, coatings, additives and barrier materials may all come from different suppliers. No single party therefore necessarily possesses all the underlying knowledge. Each link knows part of the story and may, in turn, rely on declarations, specifications or test results from parties further upstream. Yet somewhere in the chain an economic operator must eventually be able to state: Yes. This packaging conforms. That final conformity assessment may be based on information that the declaring party did not generate itself, cannot always verify itself and may have received through several intermediate links. What changes under PPWR is not that information has to travel through the supply chain. It already does. What changes is the regulatory weight that this information chain now has to carry. An old problem in the packaging chain therefore acquires a new significance. The dependency on upstream information already existed, but that same information must now help support formal technical documentation and an EU Declaration of Conformity for which a clearly identified economic operator carries responsibility. **And then a retailer becomes the manufacturer** This becomes even more interesting when we look at private label. PPWR defines as a manufacturer, in principle, also the party that has packaging or a packaged product designed or manufactured under its own name or trademark. An exception applies to micro-enterprises under certain circumstances. In Germany, we can already see large retailers taking concrete positions around that manufacturer role for private label. That does not have to be a problem at all. On the contrary. It can be a logical way to organise responsibility clearly for private-label packaging. But a retailer did not produce the polymers, did not extrude the film, did not make the adhesive and did not formulate the inks. Moreover, the retailer is relatively far removed from manufacturing itself. Retailers will certainly do their best to bring the necessary knowledge in-house, but my own experience with something as ordinary as print quality and colour management shows me that miscommunication between retailer and printer still occurs regularly. It often arises precisely from the distance between the theoretical knowledge available at the retailer and the knowledge that comes from the stubborn reality of day-to-day production at the printer. And yet, as manufacturer, the retailer must be able to demonstrate that the packaging conforms. The European Commission has now made this explicit: the manufacturer remains the economic operator legally responsible for compliance, regardless of who actually prepared the EU Declaration of Conformity or parts of it. So that retailer needs information. A lot of information, and sound information. From suppliers who, in part, again rely on information from their suppliers. That is precisely why the quality of the information chain becomes increasingly important. We are now going to digitalise that chain. At the same time, there is increasing discussion about the digitalisation of compliance information. That is a major improvement. Digital information can be made available more easily. It can be updated more quickly. Versions can be managed. Information can be linked to products and batches. We can reconstruct more effectively where information came from. That gives us two things that our historical flow of PDFs, spreadsheets, emails and declarations often lacks: transparency and traceability. But we should not confuse those with a third concept: veracity. Traceability of information is not the same as veracity of information. If a declaration is incomplete, it does not become more complete because we digitalise it. If an upstream supplier has made an error, that error is not corrected because a downstream IT system automatically imports the information. If a document is outdated, its content does not become current because we attach a QR code to it. We can therefore build a highly sophisticated digital compliance system that can tell us exactly where information came from, when it was entered, which product it relates to and which supplier provided it. That is valuable. But precisely there, in my view, lies a greater opportunity. If we are going to build this information infrastructure anyway, why should we use it only to manage documents better? We could try to reduce the distance between documentation and physical reality. Information could, where useful, be linked to actual material flows, production events, test results, changes in raw materials, batches and deviations. Not because PPWR necessarily requires all of these possibilities, but because the infrastructure being built for compliance may be able to deliver much more value than a green tick alone. Then we are not merely building a better system for administering compliance. We are building a system that can help us understand our packaging and supply chain better. How precise does the connection need to be? This also gives identification another dimension. PPWR Article 15(5) requires manufacturers to ensure that packaging bears a type, batch or serial number, or another element allowing its identification. Individual serialisation is therefore not automatically required. In my earlier article, I looked mainly at the possibilities that could arise if we went beyond what is minimally necessary and gave every individual package its own identity. From the information perspective, an additional consideration now emerges. The relevant issue is not whether batch-level or individual identification is better in the abstract. It is how precisely the available evidence needs to be connected to the physical product to which that evidence relates. Suppose that during a production period a raw material, coating, adhesive or another element changes. We would then want to be able to reconstruct which evidence applied to which production. If a batch provides sufficient distinction, batch-level information can work perfectly well. Under other circumstances, finer granularity may add value. The discussion therefore shifts from ‘batch versus individual’ to the relationship between the granularity of identification and the granularity of evidence. **A tray of fresh chicken** A simple hypothetical example makes the point more tangible. Imagine a private-label tray of fresh chicken. The retailer is the PPWR manufacturer of the packaging. The relevant declarations are available, the conformity assessment has been carried out and the packaging documentation is in order. Months later, a possible contamination originating from the packaging is identified in one particular tray. The retailer may have excellent documentation for the relevant tray material, top film, inks and adhesive. But the practical question is now how precisely that evidence can be connected to the tray involved in the incident. If all trays in the relevant batch were produced under demonstrably identical conditions using the same materials, batch-level evidence may be entirely sufficient. But suppose an adhesive was changed during the production run, a different film roll was introduced, or a relevant process parameter moved outside specification. The ability to define exactly which physical products were affected then becomes much more important. The issue is therefore not that every tray should necessarily have its own digital identity. It is that the granularity of the evidence should be capable of matching the granularity of the physical reality that may later have to be reconstructed. **HiPP: when the physical product changes after production** A real-life event from 2026 takes this one step further. In April 2026, manipulated jars of HiPP baby food containing rat poison were found in Austria, the Czech Republic and Slovakia as part of an attempted extortion case. HiPP stated that this was external criminal manipulation and not a product-quality issue. Austrian authorities advised consumers, among other things, to look for a damaged lid and the absence of the normal ‘snap’ sound when opening the jar. I referred to the HiPP case in my previous article for another reason. Looking at it again from the perspective of evidence makes it interesting in a different way. The information about a production batch can be entirely correct. The raw materials may have been correctly documented. The packaging may have been produced in conformity. The production records may be complete. And yet one physical product that eventually reaches the consumer may no longer correspond to the reality described by that documentation, because something happened to that individual product after production. The HiPP case should not be read as an example of liability under Directive (EU) 2024/2853\. It is an example of something more fundamental for this discussion: traceable and correct production information does not automatically tell us everything about the state of the individual physical product at a later point in its life. That makes the connection between information and physical product a different question from the traceability of information alone. **Directive (EU) 2024/2853 as a stress test** And this is where a second European development becomes relevant. The new European Product Liability Directive has, in my observation, received considerably less attention within the food and packaging sector than PPWR. Yet it becomes interesting when the two are placed next to each other. Directive (EU) 2024/2853 contains new provisions concerning evidence and the burden of proof in cases of damage caused by defective products. Article 9 provides that, where a claimant has presented facts and evidence sufficient to support the plausibility of a claim for compensation, the court may under certain conditions require the defendant to disclose relevant evidence at its disposal. Such disclosure must remain necessary and proportionate. Article 10 becomes even more interesting. The basic principle remains that the claimant has to prove defectiveness, damage and the causal link between them. But the Directive identifies circumstances in which defectiveness is presumed. This includes situations in which the defendant fails to disclose relevant evidence as required under Article 9\. It also includes cases in which the claimant demonstrates that the product does not comply with mandatory product-safety requirements under Union or national law that are intended to protect against the risk of the damage that occurred. I am not going to predict how courts will eventually apply these provisions to packaging. Nor does the Product Liability Directive imply that every package should be individually identified. But the Directive does provide an interesting stress test for the information infrastructure we are now going to build around PPWR. A system may be perfectly capable of telling us which declaration belonged to a batch, which supplier provided it and when it entered the system. If a concrete incident occurs later, however, it becomes relevant how well that information can reconstruct the physical reality behind the product involved. The fresh-chicken example shows how the required granularity may depend on what actually happened during production. The HiPP case shows something different: even perfectly correct production information may not fully describe the state of a physical product later in the supply chain. The question of the appropriate granularity of evidence therefore becomes practical. Sometimes batch- level information may be more than sufficient. In other situations, a finer connection between product, production and evidence may add value. The Product Liability Directive does not prescribe the technical solution. It does, however, help make visible why the difference between traceable information and reliable evidence can become important. **From compliance documentation to useful evidence** This brings me back to the green tick. PPWR requires the manufacturer to demonstrate conformity and provides a system of conformity assessment, technical documentation and supplier information for doing so. We will organise processes that allow us to do this. Supplier declarations and supporting documentation will be managed better. Information will be digitalised and linked to products and batches. And eventually the green tick appears: PPWR compliant. That is necessary. But it would perhaps be a pity if we designed the new information infrastructure only to produce that tick. The same infrastructure may help us identify earlier where information is missing, where supplier information no longer corresponds to a current material flow, where a change in production affects the available evidence and where a problem actually arose. That may be relevant if the Product Liability Directive ever puts the evidence to the test. But the value does not begin in a courtroom. Better evidence can also help with quality management, supplier discussions, recalls, root-cause analysis, process improvement and the development of better packaging. The smaller the distance between our digital information and what is physically happening in reality, the more we can learn from that information. PPWR can then move from being an obligation to document compliance better to becoming an opportunity to understand our packaging supply chains better. **The same green tick, a greater opportunity** In my earlier article, I was concerned about the word sufficient. When PPWR makes clear what is sufficient for compliance, it is entirely rational for a company to tick the box and move on. My argument was: do not stop there. Not because compliance is insufficient, but because otherwise we may miss opportunities. Opportunities for better packaging, innovation, less food waste and new functionality. I believe the same thought applies to the information that PPWR now makes more important. We can digitalise the existing cascade of documents, declarations and supporting information and thereby improve transparency and traceability considerably. But if we stop there, we may mainly have built a better digital version of the system we already had. The more interesting challenge is to explore how that information infrastructure can be brought closer to the physical reality of our supply chain. The Product Liability Directive gives us a good reason to think seriously about this, because reliable evidence can be of great value at a difficult moment. But it is not the only reason. If converters, material suppliers, food producers, retailers, QA specialists and IT specialists take up that challenge together, something can emerge that goes beyond compliance management. Then we do not only know better why a box is green. We can also use the information behind that green tick to improve our packaging and the processes around it. That seems to me a more interesting destination for all the information that PPWR is now requiring us to organise better anyway. **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Arpanon’s new lightweight bottle ‘cuts energy consumption by 50%’ URL: https://www.packagingeurope.com/arpanons-new-lightweight-bottle-cuts-energy-consumption-by-50/ Last updated: 2026-09-22T06:53:29.000Z **Arpanon has launched a new ultra-lightweight 600 ml bottle that is 30% lighter and 50% less energy intensive than its previous version.** The key challenge during the development of this new bottle was the need to reduce bottle weight without compromising the strength required throughout filling, handling and distribution operations. Sidel, Arpanon’s partner on the project, aimed to meet this challenge by creating a 25/22 neck PET bottle weighing nine grams, developed without the need for nitrogen while still reportedly achieving more than 30kg of top-load performance. The companies say that this optimisation reduced bottle weight by approximately 30%, from preform design through bottle development and line optimisation, while maintaining the required performance. In addition to developing the bottle, Sidel also created a complete production solution for the product using its 36,000 bph Combi line, which integrates blowing, filling and capping into a single system. The companies report that this new system helped Arpanon to double production output while using only 25% of its previous labour requirement. Blowing pressure was also reportedly reduced by approximately one-third, while electricity consumption per unit and production time were apparently cut by 50% and 70% respectively. **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### TOMRA introduces small-format reverse vending machine URL: https://www.packagingeurope.com/tomra-introduces-small-format-reverse-vending-machine/ Last updated: 2026-09-24T13:13:28.000Z **A new space-saving reverse vending machine from TOMRA can handle PET plastic and metal cans and sets out to enable an automated return process for retailers with limited space.** TOMRA’s [TOMRA B3](https://www.tomra.com/en-gb/reverse-vending/our-offering/reverse-vending-machines/tomra-b3?ref=packagingeurope.com) has launched in the UK as retailers prepare for the introduction of a deposit return scheme (DRS) in 2027\. From October next year, consumers will pay a refundable 20p deposit on eligible plastic drinks bottles and cans, which they’ll get back from retailers when they return their empty containers. The reverse vending machine occupies 0.45sqm of floor space, enabling convenience retailers to benefit from offering automated returns. TOMRA B3’s small footprint enables automated container returns into stores without taking away valuable selling space from retailers. The machine can handle PET plastic and metal cans and is also available on wheels, offering greater flexibility on where it can be positioned in the store. Using barcode recognition, weight detection and image-based recognition, TOMRA B3 reportedly accurately identifies containers to deliver a quick and seamless recycling experience. Exchange for Change, the deposit return scheme operator, will pay retailers a handling fee for every drinks container they collect. Retailers who use automated collection will reportedly receive a higher handling fee. “Convenience retailers are assessing the advantages of automating collection instead of handling containers manually, and the larger handling fee is just one of many incentives. Having a reverse vending machine can save staff time and make the process easier for customers. We see in other DRS markets that shoppers value a quick and reliable return experience, and retailers that provide this can benefit from attracting shoppers,” says Sondre Henningsgård, Managing Director for TOMRA Collection UK. TOMRA B3 is making its UK debut this week at a number of industry events, including RWM, the resource and waste management expo at the NEC in Birmingham. In other news, The [Exchange for Change](https://exchangeforchange.co.uk/?ref=packagingeurope.com) organisation delivering the UK’s Deposit Return Scheme (DRS) has [announced](https://packagingeurope.com/news/exchange-for-change-reveals-intended-producer-fees-for-uk-drs/14688.article?ref=packagingeurope.com) the intended producer fees for the scheme, due to launch in October 2027\. Elsewhere, German start-up [Reo](https://www.reo-reuse.de/?ref=packagingeurope.com) has [expanded](https://packagingeurope.com/news/start-up-expands-digital-return-platform-to-german-retailers/14451.article?ref=packagingeurope.com) its digital return platform – which integrates existing cosmetic and personal care packaging into circular systems via Reverse Vending Machines (RVMs) – to include eight branches of the retailer [Kaufland](https://www.kaufland.com/?ref=packagingeurope.com). **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Full Sustainable Packaging Summit agenda available now! URL: https://www.packagingeurope.com/full-sustainable-packaging-summit-agenda-available-now/ Last updated: 2026-09-21T12:04:01.000Z **Seven weeks to go until the** [**Sustainable Packaging Summit**](https://www.packagingsummit.earth/?ref=packagingeurope.com) **returns to the Jaarbeurs in Utrecht, Netherlands, and it’s the moment you’ve all been waiting for: the** [**full agenda**](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/agenda?ref=packagingeurope.com) **is ready to view.** Whether you’ve already bought a ticket or you’re still making the decision, read on for a snapshot of the panels, breakout sessions and speakers taking the stage at this year’s event. The Sustainable Packaging Summit is Europe’s premium event on packaging sustainability – gathering leadership across the international value chain to align on collective responsibilities, challenges and opportunities. Over three days, the Summit explores the strategic business angle; scrutinizes roadmaps for transformation in areas such as plastics, paper and reuse; and scans the outlook and key developments on the innovation horizon. The programme brings together towering figures such as former [Unilever](https://www.unilever.com/?ref=packagingeurope.com) CEO Paul Polman, sustainability and innovation leaders at global brands, and experts and pioneers in R&D, regulation, EPR, recycling and artificial intelligence. **Exclusives** Stay on top of the latest conversations in the packaging industry with keynotes from industry leaders, featuring global brands and retailers, including [PepsiCo](https://www.pepsico.com/en/?ref=packagingeurope.com), [Tesco](https://www.tesco.com/?ref=packagingeurope.com), [Nestlé](https://www.nestle.com/?ref=packagingeurope.com), [P&G,](https://us.pg.com/brands/?ref=packagingeurope.com) [Mondelēz](https://www.mondelezinternational.com/?ref=packagingeurope.com), [Pladis](http://www.pladisglobal.com/?ref=packagingeurope.com) and [Bel Group](https://www.groupe-bel.com/en/?ref=packagingeurope.com). Hear their perspectives on pressing topics such as legislation and EPR, overcoming barriers to reuse, and designing digital experiences. Don’t miss out on an exclusive announcement, live on the Main Stage! [Systemiq](https://www.systemiq.earth/?ref=packagingeurope.com) will reveal a new, global platform covering end-of-life data for plastic packaging waste – a key concern as Extended Producer Responsibility laws gain international traction. This year, the winners of Packaging Europe’s Sustainability Awards won’t be the only ones taking a trophy home. [FINAT](https://www.finat.com/?ref=packagingeurope.com) will host a ceremony for its label industry awards the very next day, and provide firsthand insight into the wider trends driving innovation in this sector. **Regulation** [EUROPEN](https://www.europen-packaging.eu/?ref=packagingeurope.com)’s Hans van Bochove will lead Emmanuelle Maire, Head of Unit, DG Environment at the [European Commission](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com), and a lineup of industry representatives in an honest conversation about Europe’s regulatory status – the controversies, the feasibility, and the next steps in store for our industry. An expert panel will unite everyone from PPWR consultant Anna Perlina to [EFTA Court](https://eftacourt.int/?ref=packagingeurope.com) and [Court of Justice](https://curia.europa.eu/?ref=packagingeurope.com) member Matteo Squeo to answer your burning questions about the Packaging and Packaging Waste Regulation. [GreenBlue](https://greenblue.org/?ref=packagingeurope.com)’s Olga Kachook and [Antithesis Group](https://www.anthesisgroup.com/?ref=packagingeurope.com)’s Marwan Elsaifi will also undertake a two-year retrospective on the Packaging and Packaging Waste Regulation. This breakout session will take stock of the law’s evolution, what has or hasn’t worked in practice, and the lessons learned along the way. **Extended Producer Responsibility** Eager to hear firsthand accounts from Europe’s producer responsibility organizations? Join [EXPRA](https://expra.eu/?ref=packagingeurope.com), [CEFLEX](https://ceflex.eu/?ref=packagingeurope.com), [Fost Plus](https://www.fostplus.be/en?ref=packagingeurope.com), and other key industry figures as they compare and share experiences, successes and challenges from across the continent. Conversely, [Pack UK](https://www.gov.uk/government/organisations/packuk?ref=packagingeurope.com)’s Peter Collins and [RecycleMe](https://recycleme.eco/en/?ref=packagingeurope.com)’s Jason Bergquist will unpack the legal and logistical roadblocks slowing EPR’s progress in the UK and USA – going beyond the headlines to set clearer expectations for packaging producers going forward. **Technology** If your business is juggling an impossible number of regional laws, join [Recyda](https://www.recyda.com/?ref=packagingeurope.com)’s Vivian Loftin for a broader view of compliance in the digital age; you might just find the right tools to save you trouble down the line. From a European perspective, [GS1 Netherlands](https://www.gs1.nl/en/?ref=packagingeurope.com) CEO Mirjam Karmiggelt will share her expert opinion on the importance of data sharing under the Packaging and Packaging Waste Regulation, and the necessary evolution to keep your company on track. And this is far from the complete list – the Summit will also offer topical debates, material-specific discussions, deep dives into the roles of artificial intelligence, and much, much more. [Register for the Sustainable Packaging Summit 2026](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/ticket-pricing?ref=packagingeurope.com). ### Bower Collective and Kelpi unveil paper sachet for liquids with biobased coating URL: https://www.packagingeurope.com/bower-collective-and-kelpi-unveil-paper-sachet-for-liquids-with-biobased-coating/ Last updated: 2026-09-21T08:48:29.000Z **Kelpi and Bower Collective have launched a recyclable paper sachet for liquid products that uses a biobased coating made from renewably sourced seaweed.** The sachets are being used to package samples of Bower Collective’s 5ml hand wash products in Orange Blossom & Mimosa, Pistachio & Vanilla, and Wild Peach scents. The packs are coated with Kelpi’s proprietary biomaterial, which the company says provides paper with the water barrier performance required to hold liquid formulations while matching the performance of fossil fuel-derived alternatives. Guardpack, a UK-Based producer of sachets and wet wipes, manufactured the sachets – Kelpi reports that this was done as a drop-in solution on existing sachet-filling lines with no equipment changes required. Sachets have historically been considered to be difficult to recycle due to their multi-laminate construction. Kelpi says that its coated paper sachets can be disposed of in household paper recycling streams, and that it has been designed to “biodegrade safely” should it end up in the natural environment. “Our mission at Bower is to revolutionise the industry and eliminate single use plastic waste from people’s homes. We are constantly innovating in pursuit of that mission, and this partnership with Kelpi is another fantastic step forward on our journey - delivering a world-first paper sachet for our natural liquid products,” says Nick Torday, Co-Founder and Co-CEO of Bower Collective. **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Amcor and Dow join forces in low-carbon packaging project URL: https://www.packagingeurope.com/amcor-and-dow-join-forces-in-low-carbon-packaging-project/ Last updated: 2026-09-21T06:48:07.000Z **Materials company Dow and packaging manufacturer Amcor have announced a new strategic collaboration that aims to produce new low-carbon packaging solutions.** The companies say that they are hoping to connect Dow’s experience in “low-carbon polyethylene” and materials science with Amcor’s manufacturing expertise. This collaboration will see the companies working together to identify and develop technically and commercially viable packaging applications, engage value chain partners early in the adoption process, and provide carbon footprint information. “One of the biggest barriers to decarbonization is the gap between consumer interest and commercial commitment,” said [Keith Cleason](https://corporate.dow.com/en-us/about-dow/leadership/keith-cleason.html?ref=packagingeurope.com), business president, Packaging & Specialty Plastics at Dow. “Together with Amcor, we are testing a new commercial model through market-based mechanisms to reduce adoption risk, create clearer demand signals and help accelerate commercialization of low-carbon packaging solutions across the value chain. We are making it easier for brands and retailers to evaluate and integrate low-carbon packaging options that support both business growth and sustainability objectives.” David Clark, chief sustainability officer at Amcor, adds: “Scope 3 emissions occur upstream and downstream in the value chain, making it difficult to reduce. Bringing low-carbon polyethylene to market in packaging that meets the same technical and design standards is one of the simplest ways to help shrink a product’s carbon footprint.” “Because it’s truly a drop-in solution for brands, we see this collaboration as an exciting opportunity for them to translate climate commitments into action.” The collaboration will be built around the [Carbon Footprint Ledger (CFL)](https://www.dow.com/en-us/brand/sustainability-science/carbon-footprint-ledger.html?cid=WEB:Dow:15863:202609%5FPSP%5FGlobal%5FPL%5FDowAmcorCollaboration:PKG:Global:na:na:Press%5FRelease:na:na:PSP:PL:4384f983-e6b0-f111-aaac-3833c5eaee2d&ref=packagingeurope.com), a methodology that is based on the existing industry precedents of mass balance in GHG accounting. CFL apparently provides independently assured product carbon footprint information aligned with internationally recognized standards, including ISO 14067 and the Greenhouse Gas Protocol Product Standard. The aim is to give customers greater visibility into the climate impact of their packaging choices. **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How Smurfit Westrock aims to build a more sustainable and resilient packaging future in France URL: https://www.packagingeurope.com/how-smurfit-westrock-aims-to-build-a-more-sustainable-and-resilient-packaging-future-in-france/ Last updated: 2026-10-05T08:54:22.000Z **Seeking to meet the challenges of the climate crisis and regulatory changes,** [**Smurfit Westrock**](https://track.adform.net/C/?bn=90399060;gdpr=${GDPR};gdpr%5Fconsent=${GDPR%5FCONSENT%5F50}&ref=packagingeurope.com) **is investing in its manufacturing network, accelerating decarbonization and working directly with its customers to build on its business in France. Andrew Coffey, CEO at Smurfit Westrock France, tells us more in this edition of the Spotlight.** In a world that feels increasingly unpredictable the importance of strong local manufacturing has never been clearer. In our industry, the challenges of climate change and regulatory change have hastened the need to adapt. Our customers therefore need partners they can depend on more than ever, supply chains need resilience, and sustainable growth requires long-term thinking. Here in France, those priorities are shaping the decisions we make every day. That’s why we continue to invest in innovation, technology and infrastructure, ensuring we remain well positioned to support our customers and communities for years to come. #### **Strengthening our network** One of the clearest examples of that commitment is our recently announced €600 million investment programme, which will be delivered over the next three to five years. This long-term investment will strengthen our manufacturing network, modernize key facilities, accelerate decarbonization and enhance our ability to serve customers across France and Europe. Several major projects form part of this programme. These include a €40 million expansion and modernization of our Épernay facility, a further €20 million investment in our advanced corrugated plant in Vernon, and more than €100 million of investment across multiple projects at our Facture paper mill, including the installation of an evaporation plant. Together, these projects will improve efficiency, increase capacity and support our strategy for the future. ![Andrew Coffey, CEO Smurfit Westrock France](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/1/7/8/20178_andrewcoffeyceosmurfitwestrockfrance_216709.png) Andrew Coffey, CEO of Smurfit Westrock France #### **Resilience, adaptability and sustainability** A key part of our approach is ensuring that the facilities producing sustainable packaging are themselves operating sustainably. France is already home to four of Smurfit Westrock’s net zero plants and an almost fully decarbonized paper mill, demonstrating the significant progress we have made in reducing the environmental impact of our operations. These changes have been put in perspective by the wildfires that affected Europe this past summer – with some occurring very close to facilities in the south of France. Reducing our impact and protecting our colleagues, enabling them to work safely and effectively when challenging conditions arise, is essential to our success. For me, these improvements represent more than an environmental milestone. They show that manufacturing excellence and sustainability can go hand in hand, creating a strong foundation for future growth while helping us meet the expectations of our customers and wider society. #### **Our customers at the heart** Ultimately, every investment we make is about serving our customers better. These projects help create a stronger, more reliable supply network for the long term, reinforcing our ability to deliver high-quality packaging solutions consistently, efficiently and at scale. At the same time, reliability doesn’t come at the expense of innovation. Across France, we continue to run Better Planet Packaging days, working directly with customers to showcase our solutions, share insights on emerging trends and regulatory developments, and explore the best path forward in a rapidly evolving landscape. Customers can also visit one of our six Experience Centres located across the country. These centres provide access to a complete suite of innovation tools, in-house expertise and collaborative workshops, enabling rapid prototyping, data-driven insights and immersive customer experiences that help accelerate speed to market, increase operational efficiency and enhance value. ![Smurfit Westrock Spotlight 1](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/1/7/9/20179_smurfitwestrockspotlight1_485006.png) #### **A bright future** These are exciting times for Smurfit Westrock in France. At a time when others are scaling back in the market, I am proud that we continue to invest in our facilities and, just as importantly, in our talented people. These investments are strengthening our capacity, capability and flexibility, ensuring we can meet our customers’ needs today while building a more sustainable and resilient future for the years ahead. **This content was sponsored by Smurfit Westrock.** ### PPWR Compliance Starts on the Factory Floor: Why Packaging Data is the Missing Piece URL: https://www.packagingeurope.com/ppwr-compliance-starts-on-the-factory-floor-why-packaging-data-is-the-missing-piece/ Last updated: 2026-10-14T15:36:09.000Z [![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/logo-512x512-11.png)](https://webapp.spotme.com/login/eventspace/ppwr-compliance-starts-on-the-factory-floor?ref=packagingeurope.com) ****Webinar recording now available on demand** Complimentary webinar with ePS [Register to watch on demand ](https://webapp.spotme.com/login/eventspace/ppwr-compliance-starts-on-the-factory-floor?ref=packagingeurope.com) ****Learning Objectives** Identify where compliance-relevant data originates on the production floor, and why it so often gets lost before it’s usable. Evaluate how automated carbon footprint tracking fits alongside, rather than as a substitute for, core PPWR compliance reporting. Understand how connecting regulatory strategy, operational systems, and emissions data creates an audit-ready foundation for packaging compliance. [Register to watch on demand ](https://webapp.spotme.com/login/eventspace/ppwr-compliance-starts-on-the-factory-floor?ref=packagingeurope.com) ****About the webinar** PPWR is not just introducing new packaging requirements. It is raising the importance of accurate, traceable and accessible data to demonstrate compliance across the packaging value chain. Understanding the challenge is one thing. The next question is how manufacturers build the operational foundation needed to capture, connect and use the data required to meet these packaging requirements. That data already exists on most production floors. The trouble is where it lives: scattered across disconnected systems, paper logs, and spreadsheets never built for regulatory scrutiny. Material composition. Weight. Recyclability classification. Plants generate these figures every day, but pulling them together accurately, quickly, and in a form that would hold up to an audit is a different challenge entirely. This session brings together three perspectives that rarely share a stage. ****Anna Perlina**, EU PPWR Consultant and Managing Partner at Integrity Solutions, translates the regulation into practical compliance strategy. ****Andrew Bennet**, Director of Global Solutions Consulting at ePS, draws on 30 years of experience helping manufacturers navigate digital transformation. ****Dominic Harris**, Co-Founder at CarbonQuota, is pioneering automated carbon footprint technology for the print and packaging industries. ePS will also share how CommandCore connects operational data across the plant floor, turning scattered figures into an audit-ready foundation instead of a last-minute scramble. [Register to watch on demand ](https://webapp.spotme.com/login/eventspace/ppwr-compliance-starts-on-the-factory-floor?ref=packagingeurope.com) ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Andrew.png) ****Andrew Bennet** **ePS* Director, Global Solutions Consulting Leveraging more than 30 years of deep domain experience across industrial control systems and enterprise software, he helps global manufacturing and packaging companies navigate the complexities of digital transformation. Andrew specializes in transforming pre-sales technical capabilities into actionable, value-driven growth strategies, guiding organizations through commercial discipline, global GTM alignment, and outcome-led technology execution. Leading high-performance pre-sales teams across LATAM, North America, EMEA, and APAC, he empowers enterprise leadership to build scalable, value-focused software roadmaps. ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Anna.png) ****Anna Perlina** **Integrity Solutions* EU PPWR Consultant and Managing Partner Anna Perlina is a PPWR Consultant at Integrity Solutions, a European consultancy supporting both EU and non EU based companies in preparing for the EU Packaging and Packaging Waste Regulation (PPWR). She provides practical, business oriented guidance that connects legal requirements with technical realities and commercial objectives. With a corporate background in the FMCG sector and extensive experience as a senior procurement leader in packaging, Anna brings a strong industry perspective to PPWR implementation. She leverages her expertise to help companies cope with regulatory complexity and uncertainty, manage risk, and identify ways forward that align with both regulatory expectations and business goals. ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Domonic.png) ****Dominic Harris** **CarbonQuota* Co-Founder Leveraging extensive experience across independent science, analytics, and sector expertise, he helps global print and packaging companies navigate the complexities of decarbonization and supply chain sustainability. Dominic specializes in transforming climate targets into actionable, automated strategies, guiding organizations through rapid carbon calculations, operational emissions reduction, and credible supply chain transparency. Pioneering automated carbon footprint technology, he empowers enterprise buyers and sellers to build scientifically accurate, climate-resilient packaging roadmaps. ### Greyparrot launches live OEE tracking for MRFs and PRFs URL: https://www.packagingeurope.com/greyparrot-launches-live-oee-tracking-for-mrfs-and-prfs/ Last updated: 2026-09-18T14:13:05.000Z **AI waste intelligence expert**[**Greyparrot**](https://www.greyparrot.ai/?ref=packagingeurope.com) **has presented an OEE dashboard from live composition AI data, patent pending, for materials recovery facilities (MRFs) and plastics recovery facilities (PRFs), described as a “step change” in how operators track Overall Equipment Effectiveness.** OEE has been measured in manufacturing for decades, standardized under ISO 22400-2\. The same is true for recovery facilities, but the data is reportedly often assembled in spreadheets and comes from weighbridge tickets, downtime logs and periodic bale audits, pulled from separate systems after the shift by different departments. Due to this, the quality metric is the weakest link: Quality is good output divided by total output, and until now that equation could reportedly not be closed live. It takes a continuous mass balance of the site - what arrives at the infeed, what leaves in every outfeed, and where material is lost in between. Manual sampling covers less than 1% of material. Typically, manual logs reported OEE 8 to 15 points higher than the true figure. OEE is the product of three metrics: Availability, performance and quality. The Greyparrot OEE dashboard scores all three shift by shift, across the facility, from live composition data. On the availability point, it offers uptime against scheduled production time, surfacing unplanned downtime, jams and “black belt” periods where the line runs empty. Performance is measured as actual throughput against design capacity, which exposes bottleneck stages and shift-based tonnage variance. Finally, quality is checked against contamination and purity swings on every output stream, protecting bale quality, offtake prices and customer contracts. “Our teams have never been short of operational expertise. What continuous data changes is how quickly that expertise can be pointed at the right problem - we can act on the actual cause of a loss on the same shift, rather than reconstructing it from different sources of information. The Greyparrot OEE dashboard will better align our team with a single source of truth,” said Ian McSpirit, Operational Support Manager - Recycling, Biffa. In other news, back in May [TOMRA](https://www.tomra.com/en-gb?ref=packagingeurope.com) Recycling revealed its new AI platform from [PolyPerception](https://www.polyperception.com/?ref=packagingeurope.com) and three deep learning applications for its GAINnext technology, coinciding with TOMRA increasing its investment in PolyPerception to a 51% majority stake. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Fibre-based food tray adopts double-rim structure for fresh protein market URL: https://www.packagingeurope.com/fibre-based-food-tray-adopts-double-rim-structure-for-fresh-protein-market/ Last updated: 2026-09-18T11:30:18.000Z [**MM Packaging Deeside**](http://www.mm.group/locations/mm-packaging-uk?ref=packagingeurope.com) **has upgraded its fibre-based food tray, GreenPeel, with a new double-rim structure – a move set to improve strength, seal integrity and retail performance for fresh protein products.** Reportedly, GreenPeel uses up to 9-% less plastic than conventional plastic trays while maintaining the necessary performance for food manufacturers and retailers. Its cartonboard structure and removable liner are set to help brands meet plastic reduction targets without compromising on product protection, shelf appeal, or recyclability. The tray is designed for end uses in the food sector, including meat, fish, chilled meals, and fresh produce. Now GreenPeel’s single-rim construction has been replaced with a continuous double-rim structure to meet the needs of the protein sector. This format is expected to deliver additional robustness when used with skin-sealed products and maintain seal integrity throughout the supply chain. MM Packaging has modified its machinery and tooling to suit the double-rim upgrade. The redesigned tray is currently available for protein applications, and further implementation across the GreenPeel range is in the pipeline. “The move to a double-rim structure is a significant step forward for GreenPeel,” said Jonathan Craddock, UK Business development manager for GreenPeel at MM Packaging Deeside. “Customers want a stronger, more robust solution capable of maintaining a reliable skin seal throughout storage, distribution and retail display. “By introducing the double rim, we’ve strengthened the tray without compromising any of the sustainability or branding benefits that GreenPeel already provides. It offers greater durability, particularly in demanding retail environments, while continuing to help food manufacturers reduce their reliance on plastic.” “Innovation has always been central to our approach, and this latest enhancement demonstrates our commitment to continually improving GreenPeel in response to market requirements,” added Dave Whitworth, managing director at MM Packaging Deeside. “We’re helping food manufacturers make meaningful progress towards their sustainability objectives without sacrificing quality or functionality.” In other news, [Mondelēz International](https://www.mondelezinternational.com/?ref=packagingeurope.com) has just replaced the rigid PET trays for its flagship European cookies range with [FSC-certified paper trays](https://packagingeurope.com/news/mondelz-international-replaces-pet-cookie-trays-with-fsc-certified-paper/14698.article?ref=packagingeurope.com). The move is expected to remove 2,200 tonnes of virgin plastic per year, leading to a reduction of around 80% compared to the original plastic packaging. [Copacol](https://www.copacol.com.br/?ref=packagingeurope.com) has also packaged seasoned chicken cuts in a [cellulose tray](https://packagingeurope.com/news/cellulose-tray-designed-for-use-in-air-fryer-is-used-to-pack-frozen-chicken/14675.article?ref=packagingeurope.com) that can be placed directly in the air fryer. The pack is described as 100% recyclable and is believed to take approximately 75 days to biodegrade. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### What do MEPs have to say about the PPWR’s administrative burden for SMEs? URL: https://www.packagingeurope.com/what-do-meps-have-to-say-about-the-ppwrs-administrative-burden-for-smes/ Last updated: 2026-09-21T07:18:08.000Z **On Wednesday, Members of the** [**European Parliament**](https://www.europarl.europa.eu/portal/en?ref=packagingeurope.com) **debated the Packaging and Packaging Waste Regulation’s impacts on small businesses selling across EU borders. We take a closer look at the conversations held and what they mean for EU legislation going forward.** --- #### **Criticisms** **Peter Liese** of **PPE** called for the text’s “extreme bureaucratic excesses” to be addressed, while **Volker Schnurrbusch** of **ESN** described the Regulation as “nothing short of an imposition on small retailers, the self-employed, and craft businesses!” “Anyone shipping just a few parcels to other EU states is expected to grapple with registrations, fees, reporting obligations, and authorized representatives in individual Member States,” Schnurrbusch continued. “That is not how you create a Single Market; that is how you erect new bureaucratic barriers.” **Antonín Staněk** of **PfE** argued that the costs a small company pays to appoint a mandatory representative in every end market often outweighs the value of the product itself – an outcome he expected to jeopardize the functioning of the Single Market – and stood in opposition to “companies paying the price for regulatory uncertainty they did not cause.” “The well-intentioned aim of minimizing packaging material has turned into a bureaucratic nightmare,” continued **Elisabeth Dieringer**, also representing **PfE**.“Small and medium-sized enterprises are stopping cross-border shipments in droves due to legal uncertainty. “It is no wonder! In the Commission’s impact assessment, SMEs are not listed as a distinct affected group but are simply classified as “manufacturers”—making no distinction between a major corporation and a one-person startup.” **Maria Grapini** of **S&D** pointed the ambiguous definition of a ‘producer’ when a pack is manufactured, marketed and used by three separate enterprises – an outcome she describes as “a shifting of responsibility.” “I have requested a definitive answer because, naturally, the heaviest burden imposed by this regulation falls on SMEs,” she stated. “If the rules are unclear, who will be held accountable during an inspection?” After calling out contradictions between the Packaging and Packaging Waste Regulation, Single-Use Plastics Directive and Critical Raw Materials Act, **ECR**’s **Pietro Fiocchi** recounted his visit to a lithium recycling plant: “It is easier for them to export to China and then import the material back from China than it is to export from Italy to France. And that is madness.” Fellow ECR representative **Paolo Inselvini** told MEPs: “The regulation has been in force for a month, yet we are asking businesses to invest today while the rules are to be sorted out tomorrow. This is absurd, and unfortunately, the price is being paid by those who work, produce, and create jobs.” “European artisans are not industrial polluters who should be forced to pay 27 different intermediaries just to sell a handmade product,” added ECR’s **Ivaylo Valchev**. “Environmental fees should reflect the actual volume of waste, not compel businesses to bankroll the bureaucracy.” #### **Overregulation** Representing the **PfE Group**, **Anne-Sophie Frigout** called for the Packaging and Packaging Waste Regulation to be repealed completely – describing it as “yet another bureaucratic monstrosity” containing “punitive environmental measures.” “In the name of the environment, you are forcing all our SMEs and micro-enterprises to register in every EU country and appoint an authorized representative,” she said. “That means 27 forms, with costs ranging from €600 to €2,000 per year for each one. For a French wine merchant, publisher, or artisan, this simply spells the end of exporting.” Frigout also asserted that consumers will ultimately foot the bill through higher product prices, and that policymakers themselves have told Member States not to enforce rules or penalize non-compliant businesses: “You drafted it, you voted for it, and now you yourselves are asking for it not to be applied.” **Arno Bausemer** of the **ESN Group** criticized the new laws as “yet another sorry example of over-regulation —and, by extension, unfair rules.” He condemned the “additional bureaucratic burden” of forcing SMEs to register separately in each country as “nonsensical and costly” and “the final nail in the coffin for many small and medium-sized enterprises.” “We must absolutely prevent a further rise in business failures to protect our economy and our citizens,” he said. “That is why this packaging regulation belongs straight in the political trash can.” **Virginie Joron** of **PfE** took a similar view: “In Brussels, we will soon have to decide whether our fellow European citizens can continue to carry and buy a multipack of water, or whether they will henceforth have to carry their bottles one by one. “It would be funny if it were not so revealing of a European Union that has lost the plot. We saw it with water bottle caps, so, Commissioner, I ask just one thing of you: do not revise this proposal—simply throw it in the yellow recycling bin.” “I observe that the world is developing and devising new technologies, while Europe is waging war on collation shrink wrap, nets, bags, sachets, and even hotel shampoo,” commented **Jacek Ozdoba** of **ECR**. “The answer is simple: let’s just throw this in the trash.” #### **Pushback** Several MEPs objected to abandoning the Regulation. According to **Alessandra Moretti** of **S&D**, “to deviate now would mean betraying our commitments and perpetuating an unsustainable model, paving the way for an environmental—as well as economic and social—disaster.” “The implementation of the Regulation on packaging and packaging waste for SMEs has only just begun, yet there are already those who wish to exploit any issues or difficulties in its application to reopen the file and lower its targets,” continued S&D’s **César Luena**. “Let us not make that mistake.” “Adjustments—yes; abolition—no,” declared **Jutta Paulus**, representing the **Greens/EFA Group**. “Giving large online companies a free pass leaves our municipalities and citizens to foot the bill.” ![PE_EU_Parliament_Debate](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/2/0/8/20208_pe_eu_parliament_debate_35175.png) Credit: European Parliament Similarly, **Hanna Gedin** statedon behalf of **The Left Group** that the Regulation should be treated as “a united response to the \[environmentally destructive e-commerce\] giants’ unchecked packaging waste and emissions.” “Let us help the smallest players—ensuring fairer competition and allowing more time for adaptation,” she stated. “These are the creative micro-enterprises that actually offer more sustainable alternatives to major corporations.” Also representing **The Left Group**, **João Oliveira** acknowledged the difficulties small businesses are facing under authorized representative requirements, but implored that Parliament “address this specific issue in a targeted way, rather than reopening or dismantling the Regulation; I do not believe that suspending the obligation for years offers a solution—it merely postpones the problem.” He also argued that the EU Single Market is “tailor-made for large companies, large economic groups, and multinationals” – and thus considered it hypocritical for certain political players to oppose the Regulation in the name of SMEs. #### **Next steps** **Delara Burkhardt** from the **S&D Group** encouraged MEPs to abolish the requirement for authorized representatives altogether – making the case for a digital one-stop shop rather than separate bureaucracies. **PfE**’s **Antonín Staněk** went on to call for the reopening of suspended negotiations: “Even Member States have pointed out the lack of legal certainty and the inconsistent interpretation of rules. Yet, companies are already required to comply with the packaging regulation today. “I support an exemption for companies with low packaging volumes and a “one-stop shop” system—one point of contact, one system, rather than twenty-seven different administrative regimes.” **ESN**’s **Volker Schnurrbusch** continued: “We need a moratorium on cross-border obligations, an EU-wide de minimis threshold for micro-enterprises, and—finally—a single point of contact instead of a patchwork of national regulations. Our SMEs need legal certainty and less bureaucracy from Brussels.” **ECR**’s **Sander Smit** also backed “a single registration for the entire Union and workable exemptions for SMEs. Otherwise, we will price our entrepreneurs out of the single market—and surely that cannot be the intention.” **Greens/EFA Group**’s **Jutta Paulus** took a similar stance: “We need sensible thresholds to relieve the burden on micro-enterprises, and a digital online portal instead of a mountain of paperwork in 21 official languages.” Aside from the point of registration, **The Left Group**’s **João Oliveira** suggested that policymakers “make use of the upcoming Circular Economy Act to present a European solution that simplifies and harmonises extended producer responsibility systems and facilitates cross-border trade, particularly for smaller businesses.” Among other measures, he urged policymakers to create exceptions to help SMEs adapt to the Regulation, establish derogations for Member States to devise realistic approaches based on their national realities, and avoid passing costs down to consumers. Meanwhile, **Renew**’s **Sigrid Friis** encouraged MEPs to resume negotiations for the Environmental Omnibus proposal: “This is a matter of preserving the planet’s resources, reducing packaging and the footprint of packaging waste, and balancing this important and correct priority with the right sense of proportion. We can make the rules clearer and smarter than they currently are; that is why we need to return to the negotiating table.” Ultimately, **S&D**’s **Alessandra Moretti** told attendees, “the green transition cannot exist merely on paper; it must take place in factories, with workers, and among the people. “In particular, small and medium-sized enterprises—the engine of our economy, yet with fewer resources—must receive support and feel that Europe stands with them. “Alongside fixed targets and established timelines, we also call for greater administrative simplification, conditional financial incentives, and clear guidelines.” #### **Commissioner’s view** **Jessika Roswall**, the **European Commissioner** for Environment, Water Resilience and a Competitive Circular Economy, accepted the widespread concerns and described the process of developing the Regulation as a “careful negotiation” between “the need to transform our packaging systems on the one hand, and the capacity of businesses to adapt on the other.” Nevertheless, she conceded that “we cannot ask small companies selling small quantities across several Member States to set up authorized representatives in each national market.” Roswall emphasized that SMEs are already permitted to source documentation from their packaging suppliers and are temporarily exempt from non-compliance fines, but accepted that “flexibilities on paper \[are\] not enough.” She continued: “We have established an expert group to give stakeholders a direct voice on implementation. We will improve practical guidance to help SMEs navigate the new rules, and we are intensifying the discussions with Member States. I also encourage national authorities to make full use of the flexibilities that are available. “We should also remember that several of the major requirements will only apply from 2030\. Companies will have time to redesign packaging, adapt product lines, establish re-use systems, and invest in new recycled technologies. “And we don’t stop there: as part of the upcoming Circular Economy Act, we will ensure that the extended producer responsibility will work better across Europe. Here we will propose clear simplification, harmonisation and digitalisation actions to support our SMEs and our Single Market.” **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How do we bring biobased packaging materials to commercial scale? URL: https://www.packagingeurope.com/how-do-we-bring-biobased-packaging-materials-to-commercial-scale/ Last updated: 2026-09-18T06:39:42.000Z **Where will the next generation of sustainable packaging materials come from, and how will they reach commercial scale?** **Ward Heij, business development manager at** [**Colesco**](https://www.colescocapital.com/?ref=packagingeurope.com) **Circular & Climate Credit Impact Fund (C4IF), discusses the opportunities and challenges for biobased materials, the role of renewable carbon, and how packaging companies should assess their viability.** --- Like with most materials, the starting point for any packaging is carbon. Most packaging (food trays, tubs, films, bottles) is carbon-based, yet today that carbon is still largely fossil-derived: the [Nova Institute](https://www.nova-institut.de/?ref=packagingeurope.com) estimates that around 85% of the carbon embedded in organic chemicals and derived materials currently comes from fossil feedstocks, compared with approximately 10% from biomass and [5% from recycled sources](https://renewable-carbon-initiative.com/about-us/?ref=packagingeurope.com). Reducing reliance on fossil-derived carbon is therefore an important part of efforts to reduce the packaging industry’s dependence on fossil resources. As the [Ellen MacArthur Foundation](https://www.ellenmacarthurfoundation.org/?ref=packagingeurope.com) has [highlighted](https://www.ellenmacarthurfoundation.org/topics/circular-economy-introduction/overview?ref=packagingeurope.com), shifting a material’s carbon base through the biological cycle is just as important as the technical one, creating a significant opportunity for businesses developing renewable carbon alternatives. ![PE_Colesco_1](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/2/0/6/20206_pe_colesco_1_326308.png) This is the basis of the renewable carbon concept, developed by the Nova Institute and the Renewable Carbon Initiative, which argues that embedded carbon should come from non-fossil sources. These fall into three categories: recycled carbon from waste streams; captured carbon from CO2; and biogenic carbon derived from biomass (noted as bio-based in the chart). Each has a role to play in a credible circular economy. For packaging, this creates an opportunity to reduce reliance on fossil-derived carbon through greater use of recycled, captured and biogenic carbon, depending on the application. ![PE_Colesco_2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/2/0/5/20205_pe_colesco_2_320099.png) Through C4IF, its circular and climate credit fund, Colesco Capital evaluates businesses developing renewable-carbon technologies, and a consistent pattern has emerged: bio-based alternatives to fossil-based packaging already exist across polymers, fibres and coatings, and many are technically proven. The real challenge is identifying which scale-ups can overcome the commercial, operational and financing hurdles required to mature. Many companies stumble during the transition from demonstration to commercial deployment, where success depends far less on the technology itself than on three commercial fundamentals: long-term customer demand, regulatory certainty, and access to suitable financing for the realisation of a first-of-a-kind (FOAK) production facility. This article explores bio-based packaging through that lens. **Demand: the signal that decides what scales** Packaging is both fossil-dependent and a persistent source of waste (the EU generated [79.7 million tonnes](https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Packaging%5Fwaste%5Fstatistics&ref=packagingeurope.com) of it in 2023, according to [Eurostat](https://ec.europa.eu/eurostat/?ref=packagingeurope.com)). Brand owners are facing growing pressure from sustainability commitments, customer expectations and regulation, but on the other hand are rarely willing to pay a premium for sustainable packaging material. To prove market viability of bio-based packaging, producers need predictable and stable demand at scale. This demand will only manifest if bio-based packaging will truly be able to compete with fossil alternatives on cost, or when a strong regulatory framework creates an incentive for brand owners to pay the required premium. Creating sufficient large-scale demand is therefore likely to be one of the most important determinants of which bio-based packaging technologies ultimately scale. **Regulation: why certainty matters more than ambition** The EU’s Packaging and Packaging Waste Regulation (PPWR, [Regulation (EU) 2025/40](https://environment.ec.europa.eu/topics/waste-and-recycling/packaging-waste%5Fen?ref=packagingeurope.com)) entered into force in February 2025 and will apply from August 2026, replacing fragmented national rules with a single, directly applicable framework. From 2030, all packaging placed on the EU market must be designed for recycling, minimum recycled-content thresholds will apply, and new obligations on minimisation and reuse will take effect. For investors, manufacturers and brand owners alike, this harmonised framework provides greater clarity over the long-term direction of the market. A binding, EU-wide framework increases regulatory pressure on packaging producers and brand owners to meet requirements around recyclability, recycled content, minimisation and reuse, providing greater clarity over the direction of the market. Although these requirements do not necessarily favour bio-based materials specifically, greater regulatory certainty can help create the conditions in which alternatives to conventional fossil-based packaging are evaluated and adopted. Material weakening or postponement of these requirements could reduce the regulatory demand signal for investment in alternative packaging solutions, while also affecting perceptions of the EU’s regulatory predictability and stability. For investors, a predictable PPWR is crucial for their ability to commit funding to companies developing bio-based packaging alternatives. But for a business making an investment decision for a plant expected to operate for decades, or a lender underwriting a long-term loan against it, the value of regulation lies more in the certainty it provides, than in its ambition. A production facility financed today will still be repaying debt well beyond 2030, and the investment case rests on the assumption that the market demand signalled by regulation will materialise on schedule, supported by clear consequences for non-compliance. At the time of writing, however, uncertainty remains around how elements of the PPWR will be implemented and enforced. Where the timing or consequences of non-compliance are unclear, prospective off-takers have a rational incentive to delay long-term commitments. Every month of delay makes it harder for first commercial facilities to secure financing. Regulatory certainty is not simply a backdrop to the bioeconomy; it is a driver of investment decisions and a direct input into the cost of capital. **Where the momentum is** Bio-based packaging is developing along three paths, with markedly different commercial profiles. ![PE_Colesco_3](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/2/0/4/20204_pe_colesco_3_438011.png) The direct route converts biomass (typically sugars) into polymers through fermentation, producing PLA and PHA. Although technically proven, these materials face a demanding commercial proposition. They often require the value chain to accept a new material, establish new end-of-life solutions and absorb a price premium simultaneously. In applications where composting infrastructure and regulation align, they work well. As a general substitute for conventional plastics, however, the path to scale remains more challenging. The indirect route converts biomass into an intermediate energy carrier (methanol, ethanol or syngas), before producing polymers through conventional petrochemical methods. This yields drop-in materials chemically identical to fossil plastics, and it is where the strongest near-term momentum appears to lie. As drop-in materials are chemically identical to their fossil-derived counterparts, they can generally be processed using existing assets, meet established specifications and enter existing recycling streams. Theoretically, this leaves cost competitiveness as the remaining challenge which significantly simplifies commercial adoption, making long-term offtake agreements easier to secure and, ultimately, projects easier to finance. In practice, the business case for this route is rarely competitive with that of fossil alternatives – again highlighting the need for demand creation mechanisms. Fibre and natural-material packaging (paper and moulded fibre, alongside emerging materials from agricultural residues, algae and fungi) benefit from a similar advantage as drop-ins. They can often be integrated into established recycling systems, enabling substitution wherever performance requirements can be met. The main challenge is achieving the barrier properties and durability needed for demanding applications, particularly food contact, while remaining cost competitive with virgin plastic. As a result, much of the most commercially significant innovation is focused on developing recyclable barrier coatings that allow fibre-based packaging to compete without compromising circularity. **Bio-based does not automatically mean sustainable** An important caveat applies. Bio-based does not automatically mean sustainable, nor does it automatically satisfy the requirements of the PPWR. The regulation rewards packaging that is recyclable and that keeps materials in circulation; compostability is recognised only in specific applications. For investors and manufacturers alike, this distinction matters. A bio-based material that cannot be recycled, is not compostable, or that competes with food production for feedstock, may solve one problem while creating another. By contrast, bio-based drop-in materials that are chemically identical to their fossil-derived counterparts can be processed, used and recycled within existing infrastructure, while reducing reliance on fossil-derived feedstocks. Ultimately, the technologies most likely to succeed will not simply replace fossil feedstocks; they will need to integrate effectively into existing value chains while demonstrating a credible environmental advantage across factors such as feedstock sourcing, fossil-resource use and end-of-life treatment. **The scale-up challenge** For many emerging technologies, the principal difficulty is not demonstrating technical viability at laboratory or demonstration scale, but proving that they can operate reliably, profitably and competitively at industrial scale. The barriers are well documented: technology and execution risk, feedstock availability, consistency and logistics, certification and market acceptance, pricing, the need for committed long-term customers, and substantial capital requirements. As a result, FOAK facilities tend to fall between conventional financing options: too risky for traditional lenders, yet too capital-intensive for equity investors alone. From a credit perspective, however, these risks are not equally weighted. Technology risk can be mitigated and managed through due diligence. Far harder to underwrite is a project whose revenues depend on future customer commitments, within a regulatory environment that is still evolving. Without confidence that demand will materialise sufficiently, financing becomes significantly more challenging, regardless of how promising the technology may be. Ultimately, bankability is a demand question dressed up as a technical one. **Why financing matters** This is one area in which impact-focused private credit strategies such as C4IF can play a role, by providing financing structured around the particular risks of commercial scale-up. Commercial deployment of bio-based packaging requires patient, long-term capital structured around the realities of scale-up: financing that supports construction, accommodates phased commissioning and reflects the cash flows that first commercial facilities can realistically generate. Debt of this kind can help bridge the gap between demonstration and commercial deployment. Compared with raising additional equity, debt financing can allow founders and existing investors to retain a greater share of ownership, and it helps businesses establish the operational track record needed to attract more conventional sources of finance as they scale. Finance alone, however, is not enough. Capital can accelerate commercialisation, but it cannot compensate for uncertain demand or an unpredictable regulatory environment. The projects most likely to succeed are those where technology, long-term customer demand, regulatory certainty and appropriately structured financing come together. **Looking ahead** The technologies are increasingly available. Bio-based packaging will not replace recycling, nor is it intended to - it is one part of a broader transition to renewable carbon, alongside recycled and captured carbon, and it could become increasingly important as pressure to reduce reliance on fossil feedstocks grows. Which of these materials ultimately reaches industrial scale, however, will not be decided in the laboratory. It will be determined by three factors: regulation that provides sufficient certainty to underwrite; long-term customer demand that is contracted rather than merely intended; and access to financing appropriate to the risks of FOAK deployment. The question is therefore increasingly less about whether bio-based packaging technologies can work, and more about whether the right market, regulatory and financing conditions will exist to allow commercially viable solutions to scale. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Futamura and Bio4life develop home and industrially compostable PSA label URL: https://www.packagingeurope.com/futamura-and-bio4life-develop-home-and-industrially-compostable-psa-label/ Last updated: 2026-09-18T07:04:50.000Z [**Futamura**](https://www.futamuragroup.com/?ref=packagingeurope.com) **and** [**Bio4life**](https://bio4life.nl/?ref=packagingeurope.com) **have collaborated on a certified home and industrially compostable PSA label, designed to help retailers and packers eliminate conventional plastic stickers from fresh fruit and vegetables.** The new label combines Futamura’s NatureFlex cellulose films (derived from responsibly managed wood pulp) and Bio4life’s technology in a renewable label said to be food-safe and suitable for fresh produce such as apples, avocados, kiwis and citrus fruits. The companies state that traditional PSA labels use fossil-based plastics and non-compostable adhesives which make them a contamination risk in organic waste streams and anaerobic digestion processes, because consumers dispose of the fruit and vegetable skins and the label together. According to Futamura, its fruit and vegetable labels produced using NatureFlex films are suitable for anaerobic digestion and break down without contamination. The new compostable PSA label aims to meet growing demand for environmentally responsible packaging solutions without compromising performance, printability or application efficiency. ![Futamura kiwi](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/2/0/2/20202_futamurakiwi_160630.png) The NatureFlex films are available in clear, white or metallized variants and are suited for die-cutting and dispensing. Futamura adds that their stiffness means they can be used in thinner grammages compared to other bio-based and compostable alternatives while maintaining ‘excellent’ machineability. Apparently, the films also have a high barrier to oils and chemicals, a great adhesive key and can achieve a highly decorative finish. The barrier properties help to prevent any transfer through the label and preserve its freshness over time. Marcel de Oude, co-owner of Bio4life, comments: “Our home compostable adhesive technology BioTAK is designed to work hand-in-hand with renewable home compostable substrates like NatureFlex. This partnership showcases how collaboration can accelerate the shift toward packaging that supports a circular economy. We’re proud to bring this innovation to market with Futamura.” In related news, last year [TIPA](https://tracking.us.nylas.com/l/ed4c50d1cb0943f5bbf64cec5098d4bd/0/a943448cd7cb24e9bb70e468e09a7fc47ee03729651902726e434fff890051d4?cache%5Fbuster=1757027964&ref=packagingeurope.com)[ Compostable Packaging](https://tracking.us.nylas.com/l/ed4c50d1cb0943f5bbf64cec5098d4bd/0/a943448cd7cb24e9bb70e468e09a7fc47ee03729651902726e434fff890051d4?cache%5Fbuster=1757027964&ref=packagingeurope.com) and its European subsidiary [Bio4Pack](https://www.bio4pack.com/?ref=packagingeurope.com) [launched](https://packagingeurope.com/news/tipa-and-bio4pack-announce-certified-home-compostable-label-for-fresh-produce/13324.article?ref=packagingeurope.com) a new ‘certified home compostable’ label for fresh produce, suitable for a wide variety of fresh fruits and vegetables. The labels are said to be compatible with conventional label printing presses; suitable for machine and hand application techniques; durable in cold and moist conditions and certified as food-safe for direct food application. In other labelling news, [UPM Specialty Materials](https://www.upmspecialtymaterials.com/?ref=packagingeurope.com) has [extended](https://packagingeurope.com/news/upm-extends-barrier-paper-technology-for-label-face-papers/14735.article?ref=packagingeurope.com) its barrier paper technology to label face papers for the first time under its new UPM Asendo 80 grade, which applies grease-resistance technology to labelling without using PFAS. UPM says the new grade is compatible with a range of adhesive types, suited to UV Flexo and UV-inkjet printing and meets the [U.S Food and Drug Administration](https://www.fda.gov/?ref=packagingeurope.com) (FDA) and the [German Federal Institute for Risk Assessment](https://www.bfr.bund.de/en/?ref=packagingeurope.com) (BfR) requirements for food-contact use. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Capri Sun unveils limited-edition Big Pouch format URL: https://www.packagingeurope.com/capri-sun-unveils-limited-edition-big-pouch-format/ Last updated: 2026-09-17T12:22:30.000Z [**Capri Sun**](https://www.capri-sun.com/en/?ref=packagingeurope.com) **has revealed a limited-edition Big Pouch, said to be nine inches tall, twice as wide and hold roughly three times the amount of juice compared to a standard pouch.** Available exclusively through [Walmart](https://www.walmart.com/?ref=packagingeurope.com) from September 21st, the brand claims that in recent years 80% of consumers have asked for a bigger size. Apparently, the new pouch is a test-and-learn experiment to gauge demand, with consumers encouraged to share their feedback using the hashtag #CapriSunBigPouch. The release of the Big Pouch builds on Capri Sun’s other recent limited-edition drops such as its Capri Sun Straw Pops, with the brand aiming to find new ways to develop the drink’s experience for consumers. The new pouches are due to be released in a series of daily drops for $6 (around €5) while supplies last. In other pouch packaging news, [Südpack](https://www.suedpack.com/de/suedpack-gruppe?ref=packagingeurope.com) has [launched](https://packagingeurope.com/news/sudpack-unveils-mono-pp-pouch-solution-for-yoghurt-drink-market/14714.article?ref=packagingeurope.com) a recyclable, mono-material polypropylene (PP) flexible pouch aimed at the drinkable yoghurt market. The company’s CarbonLite PurePP material used for the pouch is said to have proven sealing performance, secure spout integration, leak tightness and reliability. In the food packaging space, print, packaging and marketing company [SunDance](https://sundanceusa.com/?ref=packagingeurope.com) has [expanded](https://packagingeurope.com/news/sundance-expands-flexible-pouch-solution-for-cereal-market/14642.article?ref=packagingeurope.com) its Pouch flexible packaging solution into the cereal market, offering an alternative to the traditional bag-in-box format. According to SunDance, the solution uses approximately 30% to 40% less material than conventional stand-up pouches and can be produced using recyclable and post-consumer recycled film structures, depending on product and performance requirements. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Sustainability Awards Finalist Interview: Plastipak’s PET oxygen barrier technology URL: https://www.packagingeurope.com/sustainability-awards-finalist-interview-plastipaks-pet-oxygen-barrier-technology/ Last updated: 2026-09-17T09:48:37.000Z [**Plastipak**](https://www.plastipak.com/?ref=packagingeurope.com) **is a finalist in the Circular Plastics category of this year’s Sustainability Awards with its O2Blox PET oxygen barrier technology, said to be compatible with PET recycling systems and support bottle-to-bottle recycling. We asked Plastipak’s director of International Packaging Development, Miguel Vieira, a few questions to find out more about this entry.** **You’re a finalist in the Sustainability Awards 2026\. Congratulations! To start off, could you summarize your entry in less than 50 words?** O2Blox is Plastipak’s new PET oxygen barrier technology, designed to protect sensitive products while remaining compatible with PET recycling systems and supporting bottle-to-bottle recycling. It offers effective barrier performance for applications such as juice, ketchup, and functional beverages without disrupting the PET recycling stream. **Why do you think the judges were impressed with your entry? Tell us about what is innovative about your project and its impact on packaging sustainability.** O2Blox addresses a key packaging challenge: how to deliver strong oxygen barrier performance without compromising PET recyclability. Its design and technology help protect product integrity while supporting bottle-to-bottle recycling and the continued circular use of PET. The technology’s sustainability credentials are further reinforced by independent recognition from APR for Design for Plastics Recyclability and RecyClass Technology Approval, confirming compatibility with established PET recycling systems. O2Blox is also well aligned with the direction of evolving European packaging legislation, including the Packaging and Packaging Waste Regulation (PPWR), where recyclability and circularity are increasingly central. By combining product protection and recycling compatibility, O2Blox offers a practical innovation that supports brands in advancing more circular packaging solutions. ![Plastipak director of International Packaging Development, Miguel Vieira](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/1/9/9/20199_plastipakdirectorofinternationalpackagingdevelopmentmiguelvieira_472770.jpg) Plastipak’s director of International Packaging Development, Miguel Vieira **Finally, can you tell us about the ongoing development of your project, such as what the next steps are in commercialization?** Customers recognise O2Blox as a valuable solution that can help them meet PPWR-related targets while maintaining product performance and packaging functionality. Commercial rollout is underway, with Eckes-Granini Group already on board and several additional projects currently progressing through testing and validation. **The winners of this year’s Sustainability Awards are due to be announced on the 11th November at the Sustainable Packaging Summit, taking place from the 10th\-12th November in Utrecht, Netherlands. The Summit mobilizes leaders of the FMCG value chain, policymakers, NGOs, recyclers and investors to collaborate, remove barriers and identify opportunities on the road to sustainable transformation.** **To learn more or register, visit:** [**https://www.packagingsummit.earth**](https://www.packagingsummit.earth/?ref=packagingeurope.com) **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Non-EU companies selling in Europe held to new e-commerce and customs rules URL: https://www.packagingeurope.com/non-eu-companies-selling-in-europe-held-to-new-e-commerce-and-customs-rules/ Last updated: 2026-09-17T09:09:54.000Z **The** [**European Parliament**](https://www.europarl.europa.eu/portal/en?ref=packagingeurope.com) **has approved a major reform of the EU Customs Code that treats non-EU businesses selling to EU consumers as responsible importers, also establishing a new handling fee and customs authority.** Under the new rules, any item bought from non-EU web shops and sent directly to EU consumers will incur an extra handling fee – a move set to cover the rising costs of managing an ‘avalanche’ of individual parcels. To avoid passing the cost down to consumers, the handling fee will be paid by the same entity responsible for paying other customs charges for the same parcel. The European Commission will set an exact amount for the fee, and it will be revised every two years to keep it proportional to the actual costs. Member States will start collecting the fee by **1 November 2026** at the latest. Sellers and platforms that operate outside the EU but sell directly to EU consumers will be treated as importers. They will be required to provide customs authorities with the required data, pay or guarantee any charges, and ensure that the products they ship comply with EU laws. Companies must either be established in the EU or represented by an EU-based entity with authorized economic operator (AEO) or trusted trader status. This is set to ensure accountability and prevent the use of shell companies to work around the new rules. Non-EU sellers are encouraged to operate warehouses in the EU and deliver bulk shipments that are easier for customs authorities to check. Intra-EU client shipments could lower the handling fee if the products are imported in collective packaging, and in large enough quantities to make customs checks more efficient. Ignoring these rules could lead to a fine of at least 1% – and up to 6% – of the total value of goods the business has imported into the EU in the past twelve months. Customs authorities may also suspend, revoke, or annul the company’s trusted trader or AEO status, instead flagging it as a high-risk operator. If an import-export company follows the rules and agrees to cooperate transparently with customs authorities, it may benefit from a simplified ‘trust and check’ regime. The company will initially need to allow customs authorities to access their electronic systems for vetting purposes, but its shipments will be checked less frequently and it will be granted more flexibility in its duty and fee payments. The existing AEO qualification will also remain in place to ensure that smaller economic operators can access customs status. Additionally, a new pan-European customs IT system – EU Data Hub – will be managed by a newly-established EU customs authority (EUCA). It is set to replace at least 111 software systems currently used by European customs authorities. This system is expected to simplify and speed up the declaration of goods and communication with the customs authorities. It is also anticipated to facilitate cross-border cooperation for customs authorities, and to make comprehensive data more available to improve risk analysis. The EU Data Hub will be available for optional use by 2031 but will become mandatory by 2034. The EUCA will be based in Lille, France, and will become fully operational ‘almost immediately’. It will be responsible for coordinating future customs operation, ensuring risk management, and managing the data hub. The [EuropeanCouncil](https://www.consilium.europa.eu/en/european-council/?ref=packagingeurope.com) has already given its [final formal agreement](https://www.consilium.europa.eu/en/press/press-releases/2026/09/03/eu-customs-council-greenlights-landmark-reform/?utm%5Fsource=brevo&utm%5Fcampaign=AUTOMATED%20-%20Alert%20-%20Newsletter&utm%5Fmedium=email&utm%5Fid=3318), so the reform has been signed into law and will be published in the EU’s Official Journal ‘as soon as possible’. It will enter into force the next day, and EU Member States will be expected to apply the new rules in full after twelve months. “This is the biggest reform of European customs since 1968, supporting trade and the enforcement of EU rules,” said Rapporteur Dirk Gotnik (EPP, NL). “As rapporteur, I have seen firsthand the tsunami of Chinese parcels violating EU rules, not paying taxes, and overwhelming our customs. “We are ending the highly toxic business model of cheap, non-compliant and dangerous imports from China in favour of trade based on our standards and on fairer competition. We are finally giving Europe’s 80,000 customs officers the instruments they need to protect consumers and businesses for the decades to come.” This development comes after MEP Regina Doherty wrote to EU Commissioner Jessika Roswall requesting [‘urgent action, simpler rules and proper protections’](https://packagingeurope.com/news/mep-implores-eu-to-simplify-international-sales-for-online-smes-under-ppwr/14694.article?ref=packagingeurope.com) for European SMEs selling online. She argued that the Packaging and Packaging Waste Regulation’s requirements are becoming a regulatory and financial burden for small and independent businesses shipping products across EU borders. The [German Federal Ministry for the Environment](https://www.bundesumweltministerium.de/en/?ref=packagingeurope.com) has also developed an [amendment proposal](https://packagingeurope.com/news/german-federal-government-backs-registration-exemptions-for-eu-smes/14721.article?ref=packagingeurope.com) to update the Packaging and Packaging Waste Regulation and save traders that put less than ten tons of packaging into circulation per year from appointing a representative in every EU country they serve. The Ministry emphasizes that the Regulation “must not create new bureaucratic obstacles”. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Who do you need to meet at the Sustainable Packaging Summit? URL: https://www.packagingeurope.com/who-do-you-need-to-meet-at-the-sustainable-packaging-summit/ Last updated: 2026-09-18T08:29:39.000Z **850+ attendees. 43+ countries. 80% involved in final decision-making. But the most important people at Sustainable Packaging Summit are the ones your business actually needs to meet. Our new partnership model is designed to help you find them.** What should businesses expect from a modern B2B event partnership? That’s the question we’ve been delving into the past few weeks, and here is our conclusion: assembling an audience is only the beginning. Partners should still expect to build their profile, strengthen relationships and put their organisation at the heart of industry-shaping conversations. Yet a forward-thinking organizer can take a more hands-on, intentional approach to help partners meet the people they came to see – and at the Sustainable Packaging Summit, we’re doing exactly that. **Start with the objective, not the package** Everyone comes to the Sustainable Packaging Summit with a different goal in mind, whether that’s identifying potential collaborators, deepening relationships with existing customers, or simply making sure that their business is part of the international sustainable packaging conversation. Each objective is different, and a partner’s game plan doesn’t always fit neatly into a list of sponsorship assets. To that end, we’ve redesigned our partnership model to start with the important questions: what are you trying to achieve, and who do you need to connect with to achieve it? **Navigation is key** To help our partners find the right people, we’ve introduced our new **Concierge Meeting Programme** – complete with a dedicated **Concierge Manager** to oversee a bespoke networking experience based on each organization’s objective. Depending on their partnership level, our partners will receive **up to 15 curated, 1-to-1 meetings**. Each is pre-qualified and mutually agreed in advance. Every partnership level offers a different degree of access, visibility, and engagement across the Summit, so organizations can choose which approach reflects their priorities. In summary, we’re placing more emphasis on the people, relationships, and businesses that matter most to your business. **Our focus on outcomes** The Concierge Meeting Programme is just one development in a wider shift in thinking about our commercial partnerships. We’re no longer starting with how many people you can reach. We’re starting with a more important question: who are the people you really want to sit down with? That isn’t to say every interaction will be planned ahead of time. Serendipitous meetings are as valuable as ever, and being present and visible among the frontrunners in packaging is still a priority. A curated meeting might lead to an introduction, then a continued relationship over the course of the Summit. An unexpected introduction might come from a conversation over lunch, or a connection through a mutual contact might open up a whole new opportunity. Still, we think organic networking should go hand-in-hand with more intentional planning – increasing the likelihood that partners leave having had the conversations they came to have. **So, who do you want to meet?** The Sustainable Packaging Summit will return to Utretcht on **10 – 12 November 2026**, and partnership planning is already well underway. Premier Partnerships are already sold out, with a limited number of Strategic and Connect opportunities remaining. If you’re considering a partnership with us, we recommend basing your decision on your own objectives – why you’re coming, and who can take you in the right direction. Ask yourself who would make your time at the Sustainable Packaging Summit genuinely valuable. Tell us that, and we can start the conversation from there. [Click here to read the other articles in this series](https://packagingeurope.com/preview.html?u=https%3a%2f%2fpackagingeurope.com%2fstory.aspx%3fstoryCode%3d14749%26preview%3d1%26hash%3d016CB6596AB4EAE6B76F9531026AF523&ref=packagingeurope.com). ### Sustainability Perspectives: Keeping delicate products safe URL: https://www.packagingeurope.com/sustainability-perspectives-keeping-delicate-products-safe/ Last updated: 2026-09-18T10:26:52.000Z _No content available._ ### Scaling reuse: What have we learned from city-scale pilots? URL: https://www.packagingeurope.com/scaling-reuse-what-have-we-learned-from-city-scale-pilots/ Last updated: 2026-09-21T13:36:02.000Z _This post is for paying subscribers only._ ### Tap&Reuse reusable cup scheme nominated for environmental contribution award URL: https://www.packagingeurope.com/tapandreuse-reusable-cup-scheme-nominated-for-environmental-contribution-award/ Last updated: 2026-09-17T07:04:40.000Z [**Circular&Co**](https://circularandco.com/?ref=packagingeurope.com) **and the** [**University of Chichester**](https://www.chi.ac.uk/?ref=packagingeurope.com)**’s** [**Tap&Reuse**](https://circularandco.com/tap-and-reuse?ref=packagingeurope.com) **scheme for reusable cups – reported to have prevented the use of 28,000+ disposable cups so far – has been nominated for a** [**Times Higher Education Award**](https://the-awards.co.uk/?ref=packagingeurope.com)**.** In September 2025, the University of Chichester joined forces with Circular&Co to launch the Tap&Reuse system. Students and staff are encouraged to buy drinks in a reusable cup, then take it to a designated return point to be collected, cleaned, and reused. Consumers have eight days to return their cup, otherwise they will be charged £3\. Users can scan an on-pack QR code to check how much time they have left and find nearby return points – a feature hoped to simplify the scheme and maximize the return rate. The scheme has been introduced at five café locations across the university’s campuses in Bishop Otter and Bognor Regis. So far, consumers are thought to have borrowed 12,225 cups, with 90% returned within three days on average. Circular&Co provided the necessary equipment to bring the platform to life, including installation and full operational support. Additionally, it monitors and automatically replaces cup stocks. The company also estimates that the scheme has prevented the use of 28,064 single-use cups to date. Now the University of Chichester has been named a finalist in the Outstanding Contribution to Environmental Leadership category of the Times Higher Education Awards. “Removing single-use cups from our campuses has been a long-term objective for Chichester,” says Lucy Ferre, Energy and Carbon manager at the University of Chichester. “We knew the enormous waste and carbon emissions they produce could be avoided, and that’s precisely what we’ve been striving for over the past year. “It was imperative that we worked with an organisation that embodied circularity and had experience in launching scalable reusable cup schemes. Circular&Co. has been that supportive partner right from the outset.” Circular&Co founder Dan Dicker added: “The success of reusable cup schemes depends just as much on the system around them as the product itself. We take pride in seeing that over 28,000 disposable cups have so far been saved, in addition to a return rate that for years so many systems have been unable to reach due to the complex processes attached to them. “High return rates are made possible when reuse is made simple, which is something the University of Chichester also understood and now thoroughly deserves recognition for through its nomination for such a reputable award.” The winners will be announced at the Times Higher Education Awards ceremony on 26 November in Birmingham, UK. Tap&Reuse has also been [implemented](https://packagingeurope.com/news/circularandco-and-the-british-library-team-up-for-returnable-cup-scheme/14231.article?ref=packagingeurope.com) at [The British Library](https://www.bl.uk/?ref=packagingeurope.com) in London. Reportedly, Tap&Reuse has a 97% return rate and has prevented the consumption of 5,000 single-use cups and their lids at this venue. In other news, the [New European Reuse Alliance](https://newreusealliance.eu/?ref=packagingeurope.com) recently announced the [first recipients](https://packagingeurope.com/news/new-european-reuse-alliance-reveals-reuse-champions-winners/14334.article?ref=packagingeurope.com) of its Reuse Champions Award during the [REuse Economy Expo](https://reuseeconomyexpo.com/en/?ref=packagingeurope.com) in Paris. [Unpackaged](https://www.beunpackaged.com/?ref=packagingeurope.com) founder Catherine Conway, [Bocoloco](https://bocoloco.fr/?ref=packagingeurope.com) founder and [Go Réemploi](https://go-reemploi.fr/?ref=packagingeurope.com) operator Alexis Dusanter, and Tübingen mayor Boris Palmer all received an award for their contributions to reuse initiatives. [TOMRA](https://www.tomra.com/en-gb?ref=packagingeurope.com) Reuse has also installed [two return machines](https://packagingeurope.com/news/tomra-installs-cup-return-machines-at-german-train-station/14333.article?ref=packagingeurope.com) at Freiburg Central Station, Germany. Operating alongside the established [RECUP](https://recup.de/en/?ref=packagingeurope.com) network, these machines are hoped to integrate automated returns and help consumers find a convenient return point for their cups without entering a participating café. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Paper and fibre packaging: navigating economic, technical and regulatory shifts URL: https://www.packagingeurope.com/paper-and-fibre-packaging-navigating-economic-technical-and-regulatory-shifts/ Last updated: 2026-09-16T19:11:08.000Z ### The industry is facing critical challenges: with supply chain disruptions and the availability of raw materials, amongst a backdrop of global regulations becoming stricter, and more complex. ### How can brands and producers scale solutions whilst delivering protective qualities and achieving cost parity with competing materials? ### [Join us](https://www.linkedin.com/events/7503044336285057024?viewAsMember=true&ref=packagingeurope.com) on Wednesday 23 September 13:30 - 15:00 (CET) ### We will be joined by leading panellists: ### Angela Smits, Sustainability Manager – Packaging Coatings, Stahl ### Anna Papagrigoraki, Sustainability Director, CEPI ### Winfried Mühling, Director Marketing & Communications, Pro Carton ### Elizabeth Staab, HHC Product Sustainability Director, H.B. Fuller ### As always, we invite our audience to participate, provide commentary and ask questions to our experts during the LIVE discussion! It’s your opportunity to help move this discussion forward and give your key perspectives, whilst learning from our leading panellists. ### Sri Lankan universities receive €110,000 to research single-use plastics in food sector URL: https://www.packagingeurope.com/sri-lankan-universities-receive-110000-to-research-single-use-plastics-in-food-sector/ Last updated: 2026-09-16T14:42:59.000Z **The European Union funded** [**Circular**](https://www.fao.org/europeanunion/projects/global-gateway/circular/en?ref=packagingeurope.com) **project has announced three research grants totalling €110,000 to support university-led studies in Sri Lanka on the use, flow and impacts of single-use plastics (SUPs) in the country’s food sector.** Led by teams from the Faculty of Agriculture at the University of Ruhuna and the Faculty of Medicine and Faculty of Computing at the University of Kelaniya, the new research is expected to generate evidence to inform policy and business practices. The studies will examine how and where single-use plastics are used in the food sector, how they move through the food value chain and where interventions could have the biggest impact. Focusing on selected food and beverage value chains in the Colombo and Galle districts, the research will also seek to identify practical opportunities to reduce plastic use, promote more sustainable alternatives and strengthen circular economy practices. Apparently, current data on plastic waste in Sri Lanka does not provide sufficient detail on the sectors, sources and types of plastics involved, limiting the ability of policymakers, businesses and other stakeholders to identify where plastic use can be most effectively reduced. The three research teams will use data collection, waste-flow mapping, environmental and public health assessments and life-cycle approaches to examine these challenges, hoping to identify opportunities to improve resource efficiency and promote more sustainable packaging and waste management practices. The project is co-funded by the [German Federal Ministry for Economic Cooperation and Development](https://www.bmz.de/en?ref=packagingeurope.com) (BMZ) and jointly implemented by [Expertise France](https://www.expertisefrance.fr/en?ref=packagingeurope.com) (EF), the [Food and Agriculture Organization](https://www.fao.org/home/en?ref=packagingeurope.com) (FAO) and [Deutsche Gesellschaft für Internationale Zusammenarbeit](https://www.giz.de/de?ref=packagingeurope.com) (GIZ) GmbH. Speaking at the grant signing ceremony at the University of Ruhuna, Mahmoud Gaballah, CIRCULAR project manager at Expertise France, said: “Through our research grant programme, we aim to generate evidence that can contribute to better policy, planning and decision-making, while also strengthening collaboration between researchers, policymakers and practitioners.” In similar news, international consortium and EU flagship project [BIOWRAP](https://www.papair.de/biowrap?ref=packagingeurope.com) launched [in June](https://packagingeurope.com/news/eu-project-targets-industrial-scaling-of-paper-based-bubble-wrap/14408.article?ref=packagingeurope.com), aiming to develop and scale up PapairWrap - said to be the ‘first’ fully paper-based bubble wrap - to an industrial scale. The project consists of 14 partner organisations from Germany, Portugal, Austria, the Netherlands, Spain, Denmark and Poland including paper manufacturers, mechanical engineering firms, and research institutions. This month, a [pilot](https://packagingeurope.com/news/eu-funded-project-recycles-mixed-plastic-waste-into-virgin-quality-pla/14681.article?ref=packagingeurope.com) conducted by the EU-funded [ReBioCycle](https://rebiocycle.eu/?ref=packagingeurope.com) project has reportedly proven that mixed plastic waste can be chemically recycled into ‘virgin-quality’ PLA under industrial conditions. Working alongside [TotalEnergies Corbion](https://totalenergies-corbion.com/?ref=packagingeurope.com), [Torwash](https://torwash.com/?ref=packagingeurope.com) and other industrial partners, the consortium claims to have demonstratedthat a PLA recycling process is technically viable beyond the laboratory and unlocked a ‘practical pathway’ for integrating bioplastics into existing waste streams and recycling systems. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Avantium and Klöckner Pentaplast to explore plant-based polymer use in food packaging URL: https://www.packagingeurope.com/avantium-and-klockner-pentaplast-to-explore-plant-based-polymer-use-in-food-packaging/ Last updated: 2026-09-16T12:06:43.000Z [**Avantium**](https://avantium.com/?ref=packagingeurope.com) **has signed a capacity reservation agreement with** [**Klöckner Pentaplast**](https://www.kpfilms.com/en/?ref=packagingeurope.com) **(kp films) to explore the use of its plant-based polymer PEF (polyethylene furanoate), Releaf, in thermoformed food packaging applications, including food trays and other packaging designed to protect fresh and prepared foods.** According to Avantium, Releaf is a high-performance plant-based polymer made from FDCA (furandicarboxylic acid) which helps to extend shelf life and reduce food waste for selected rigid packaging applications through its oxygen and carbon dioxide properties. Aiming to provide an alternative to conventional multi-layer trays that can be hard to recycle, its barrier properties are also being evaluated for use in flow-wrap packaging structures and flexible lidding films that require high barrier performance. The agreement with KP supports access to future Releaf volumes from prospective industrial-scale plants (subject to the material meeting technical, regulatory and commercial requirements) due to be built and operated by licensees using Avantium’s technology. The agreement also facilitates ongoing evaluation activities and aligns with Avantium’s goal to establish a global network of licensed PEF production facilities. Samuel Pardo, senior innovations manager at Klöckner Pentaplast, said: “Releaf combines renewable feedstock origins and barrier characteristics that make it an interesting option for evaluation in thermoformed food packaging applications. Through this agreement, we plan to continue assessing the material’s performance, processability and suitability as part of our broader innovation programme.” At the start of this year, Avantium [revealed](https://packagingeurope.com/news/avantium-reveals-start-up-and-sales-plans-for-fdca-flagship-plant/13839.article?ref=packagingeurope.com) that its FDCA Flagship Plant in Delfzijl, the Netherlands, was expected to complete start-up by mid-2026 and commence product sales under its existing offtake agreements in the second half of 2026\. In the same month, the company [entered](https://packagingeurope.com/news/avantium-and-packamama-partner-on-plant-based-low-carbon-wine-packaging/13825.article?ref=packagingeurope.com) a capacity reservation agreement with [Packamama](https://www.packamama.com/?ref=packagingeurope.com) for future volumes of Releaf, aiming to combine the material with Packamama’s wine bottles, made from 100% recycled PET. In related news, [Traceless](https://www.traceless.eu/?ref=packagingeurope.com) announced the [first industrial production facility](https://packagingeurope.com/news/traceless-announces-first-industrial-facility-for-natural-polymer-technology/14275.article?ref=packagingeurope.com) for its bio-based, home-compostable natural polymer technology in May, aiming to end dependence on fossil raw materials and build a circular bioeconomy in Europe. Traceless says its patented technology relies on a special extraction process that utilizes natural polymers from plant-based industry residues without modifying their natural chemical structure. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Inside the single-use cup investigation that put McDonald’s in hot water URL: https://www.packagingeurope.com/inside-the-single-use-cup-investigation-that-put-mcdonalds-in-hot-water/ Last updated: 2026-09-17T13:03:25.000Z **The** [**Fair Resource Foundation**](https://fairresourcefoundation.org/?ref=packagingeurope.com) **filed an enforcement request against** [**McDonald’s Netherlands**](https://www.mcdonalds.com/nl/nl-nl.html?ref=packagingeurope.com) **for breaking Dutch law and serving single-use cups to dine on-site. It resulted in a penalty notice.** **Project coordinator Chloé Schwizgebel provides behind-the-scenes insight into the campaign and investigation, and what any of it means for reuse initiatives in the fast food sector.** --- **Please could you explain this** [**latest piece of news**](https://packagingeurope.com/news/mcdonalds-receives-penalty-notice-for-serving-single-use-cups-on-site/14700.article?ref=packagingeurope.com) **for our readers – what exactly has happened here?** In the Netherlands, McDonald’s was breaking the law by serving its customers in single-use plastic cups. So, we reported this to the [Dutch Inspection](https://english.ilent.nl/?ref=packagingeurope.com) in November 2025. The Inspection investigated the issue and confirmed that our report was accurate: McDonald’s Netherlands is breaking [Dutch law](https://www.ilent.nl/onderwerpen/kunststofproducten-voor-eenmalig-gebruik?ref=packagingeurope.com) on single-use plastic packaging, which requires the HORECA sector to serve its customers in reusable cups for dine-in, rather than single-use plastic cups. The Inspection has now officially issued an injunction for the fast-food chain to comply with this rule, which it has been breaking since August 2024. If McDonald’s Netherlands fail to comply by January 5 2027, they will be charged a penalty of €625,000 per week, and up to €3.75 million (6 weeks). **Fair Resource Foundation’s** [**campaigning on this issue**](https://packagingeurope.com/news/mcdonalds-netherlands-accused-of-breaking-dutch-law-with-single-use-cups/13693.article?ref=packagingeurope.com) **has been live for almost a year now. Could you take us behind the scenes and explain how the campaign evolved from start to finish?** The campaign started when we realized from reading through a report from McDonald’s Corporate that the results of the reuse system in Dutch McDonald’s were very poor compared to their counterpart in France (performance measured in ‘average number of uses’ of the cups, with France managing to reach 33.9 uses versus only 3.3 in the Netherlands, so 10 times lower). We wanted to investigate why the Dutch system was scoring so poorly. Therefore, we went with colleagues to visit a dozen restaurants in various Dutch cities. And every new restaurant we visited brought new, unexpected surprises. The reuse system was [obviously poorly designed](https://fairresourcefoundation.org/en/latest/customers-pay-the-bill-for-mcdonalds-pollution?ref=packagingeurope.com): a confusing ordering menu, offers of single-use cups for dine-in, hard-to-differentiate single-use vs. reusable cups, and a single-use carton lid on all of them. This is when we realized that not only had McDonald’s designed its reuse system poorly, but that they were also breaking the Dutch law by offering single-use plastic cups and making their clients pay a surcharge for it, therefore making money by breaking the rules. This is why we published our investigation online, alerted the media, and reported them to the Dutch Inspection. Since then, we even tried to establish contact with McDonald’s Netherlands to discuss their system and see whether it was possible to work together on improving their practices. From that meeting, it became clear that they didn’t believe in reuse as they restated what is present in their Impact Report, namely: “We do not believe in exclusively reusable packaging, but in a mix of solutions.” In parallel, we also went to witness how the French McDonald’s reuse systems function. In the Netherlands, we also saw the promising results of [Burger King](https://www.youtube.com/channel/UClo7i7tepfX9agH7GefJGqg?ref=packagingeurope.com)’s system. Over the summer, we did get confirmation that the Dutch Inspection was looking at our enforcement request seriously. In the end, we were pleased to discover last week that McDonald’s Netherlands has been requested to finally comply with the law, after two years of breaking it. **McDonald’s** [**responded to this news**](https://www.linkedin.com/posts/duurzaamheid-sup-plasticreductie-share-7501579348701880321-pBJ%5F/?ref=packagingeurope.com) **by claiming that its “practical experience shows that low return rates for reusable cups can actually lead to increased plastic volume and a higher environmental impact” and that the current rules are not working as intended. What are your thoughts on this?** As mentioned above, through our experience and the results of both McDonald’s France and Dutch Burger King, it is clear that it is not the rules that are the problem. The problem is the way McDonald’s has been designing its reuse system to fail, thereby making the practical experience of its clients difficult, and leading to low return rates. This only shows that McDonald’s hasn’t been working on designing a good system. We do fear that they will continue doing so in the upcoming month, thereafter again blaming any future poor results on reuse – as opposed to their own design, which is why we will continue scrutinizing their work. **In your view, are there any other clear examples of organisations that could be accused of breaking the law in a similar way? Should companies across the board expect increased scrutiny as a result of this latest enforcement action?** So far, we haven’t witnessed obvious examples of such organisations, but it doesn’t mean that there aren’t any. We do hope that, following the order subject to penalty against the largest Dutch fast-food chain, other organisations will realize that they need to work on optimizing their system. Not only to be compliant, but also to reap the environmental and economic benefits that well-designed reuse systems can provide. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Unilever, P&G, Nestlé and more join recyclable, flexible paper consortium URL: https://www.packagingeurope.com/unilever-pandg-nestle-and-more-join-recyclable-flexible-paper-consortium/ Last updated: 2026-09-17T05:14:08.000Z [**Unilever**](https://www.unilever.com/?ref=packagingeurope.com)**,** [**Nestlé**](https://www.nestle.com/?ref=packagingeurope.com)**,** [**PepsiCo**](https://www.pepsico.com/?ref=packagingeurope.com)**,** [**Procter & Gamble**](https://www.pg.com/?ref=packagingeurope.com)**,** [**Colgate-Palmolive**](https://www.colgatepalmolive.com/?ref=packagingeurope.com)**, and** [**Mars**](https://www.mars.com/?ref=packagingeurope.com) **are founding members of the** [**Ellen MacArthur Foundation**](https://www.ellenmacarthurfoundation.org/?ref=packagingeurope.com)**’s new** [**PaperFlex Consortium**](http://paperflexconsortium.org/?ref=packagingeurope.com)**, which aims to drive innovation in recyclable and biodegradable paper-based flexible packaging.** Convened by the Ellen MacArthur Foundation and powered by (RE)SET, the consortium will focus on markets where flexible packaging is widely used, but a lack of collection and recycling systems may condemn the material to the natural environment. It plans to design alternative formats that can be recycled as collection systems improve, and would biodegrade if they unintentionally end up as litter. Consortium members will plan, fund and carry out collaborative trials to develop innovations such as biodegradable coatings and other technologies focused on product protection, shelf life, and consumer usability. They also seek to improve how paper-based materials perform on manufacturing lines. Joint R&D efforts are set to develop and scale ‘promising’ innovations at a higher speed and a lower cost – bringing new options to consumers sooner. Each participating member plans to pursue its own strategy and make packaging-related decisions independently, individually, and in line with their own interests. “Responsible paper-based flexible packaging solutions don’t yet exist at the performance, scale and cost required,” says Sander Defruyt, strategy lead for Plastics at the Ellen MacArthur Foundation. “This consortium signals strong demand for them – and real ambition from six consumer goods companies to help scale them. “We’re inviting other FMCG companies, innovators, suppliers and investors to get involved now – the faster we develop such solutions, the sooner they reach the markets that need them most.” “Our track record in running R&D consortia shows how they can speed up the path to solutions,” continues (RE)SET co-founder and CEO Frank Gana. “While participation in this consortium is voluntary and each member makes its own packaging decisions, this approach lets us develop and scale solutions faster and at lower cost – benefiting consumers, the environment, and the entire industry.” Gilles Demaurex, head of Global Packaging Development at Nestlé, comments: “Nestlé believes that paper-based flexible packaging can play a valuable role in addressing virgin plastic reduction and minimising flexible packaging waste and pollution. By joining our efforts under the PaperFlex Consortium, promising paper innovations will be developed and deployed responsibly at scale faster and at lower cost.” Allison Lin, global VP of Healthy Planet and Chief Circularity Officer at Mars, says: “The consortium challenges the traditional mindset of innovating on our own, demonstrating that partnership – structured with legal oversight, clear guardrails on permissible topics, and an independent third-party convenor – can accelerate the development of more sustainable packaging in ways that no single company could achieve alone.” Pablo Costa, head of Packaging, Digital and Transformation, R&D at Unilever, adds: “At Unilever, we have made significant investments in packaging innovation. Our dedicated teams are accelerating the development of next-generation paper-based packaging that can be scaled while delivering the experience consumers expect. “Through the consortium, we are helping bring together the expertise, investment and shared learning needed to accelerate innovation and support a responsible transition at scale.” In its [recent report](https://packagingeurope.com/news/replace-flexible-plastics-with-paper-suggests-ellen-macarthur-foundation/14012.article?ref=packagingeurope.com), the Ellen MacArthur Foundation states that sachets, wrappers, pouches, and other plastic flexibles are the fastest-growing type of plastic worldwide – but also a major source of pollution, especially in countries with less developed formal collection and recycling systems. Small-format flexible packaging, currently used for products ranging from snacks to shampoo, is named as a systemic barrier in the Foundation’s [2030 Plastics Agenda for Business](https://content.ellenmacarthurfoundation.org/m/2e6a5f376f0b0af9/original/2030-Plastics-Agenda-for-Business-4th-Nov.pdf?ref=packagingeurope.com). The Foundation indicates that paper-based alternatives can ‘more easily’ be designed for recyclability and biodegradability, which could benefit markets where flexible packaging is likely to end up in the environment. In other news, [BIOWRAP](https://www.papair.de/biowrap?ref=packagingeurope.com) – an international consortium and EU flagship project – was recently founded to scale up the ‘first’ [fully paper-based bubble wrap](https://packagingeurope.com/news/eu-project-targets-industrial-scaling-of-paper-based-bubble-wrap/14408.article?ref=packagingeurope.com). The consortium has set out targets to replace over 100 million square metres of plastic bubble wrap within five years of the project’s completion and demonstrate a material recovery rate of at least 90% in paper recycling. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Avery Dennison announces new Bluetooth label range for advanced tracking URL: https://www.packagingeurope.com/avery-dennison-announces-new-bluetooth-label-range-for-advanced-tracking/ Last updated: 2026-09-15T14:40:56.000Z [**Avery Dennison**](https://www.averydennison.com/en/home.html?ref=packagingeurope.com) **has revealed its AD Visi product line, a new range of Active Bluetooth Low Energy labels designed to deliver advanced tracking for time critical and high-value shipments across global supply chains.** The company says the new product line incorporates low energy consumption chip technology for optimized power use and long read range capabilities, compared to standard Bluetooth wireless technology-enabled chips. The AD Visi product line aims to enhance end-to-end traceability for high-value or sensitive goods while offering broader applications for sectors needing greater supply chain visibility. Avery Dennison states that its Active Bluetooth Low Energy labels provide live location data, tamper alerts, continuous broadcasting and condition monitoring without manual intervention or specialized scanning infrastructure. The initial product consists of two labels utilizing InPlay’s NanoBeacon chip technology, engineered for ultra-low power consumption and long-range performance. Avery Dennison’s AD Visi Way label delivers Real-Time Location System (RTLS) tracking and continuous location data through the supply chain, combined with the AD Visi Secure label which features RTLS tracking with an integrated tamper-evidence loop, delivering time and location-stamped responsibility identification. Both products are wireless activated and powered by non-lithium printed batteries. Designed for applying to parcels, pallets and returnable transport items, the labels are less than 1mm thick with a flexible construction. They have a temperature range of between -30°C to +60°C and a reading distance of up to 100 meters. The portfolio also includes Passive Bluetooth Low Energy, said to be a cost-effective solution for long-term deployments, and UHF RFID, a foundational technology for mass-scale inventory and item-level supply chain visibility. Avery Dennison is currently developing a wider product suite due to launch in early 2027. In June, [Identiv](https://identiv.com/?ref=packagingeurope.com) unveiled its [new range](https://packagingeurope.com/news/identiv-releases-bluetooth-inlays-and-labels-in-collaboration-with-wiliot/14340.article?ref=packagingeurope.com) of Bluetooth Low Energy (BLE) inlays and labels, made with [Wiliot](https://www.wiliot.com/?ref=packagingeurope.com)’s Gen3 IC technology and seeking to enable organizations to continuously sense, track and understand the state of their goods across complex supply chains. The label is said to feature a compact form factor, energy harvesting and integrated sensing to deliver continuous data without the cost and maintenance of batteries. More recently, Wiliot and testing and measurement solutions company [CISC](https://www.cisc.at/?ref=packagingeurope.com) partnered to support high-volume functional testing of Wiliot’s battery-free Internet of Things (IoT) Pixels for labels. The solution can be incorporated into reel-to-reel production equipment or deployed as a dedicated offline tester. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### UPM extends barrier paper technology for label face papers URL: https://www.packagingeurope.com/upm-extends-barrier-paper-technology-for-label-face-papers/ Last updated: 2026-09-15T12:45:54.000Z [**UPM Specialty Materials**](https://www.upmspecialtymaterials.com/?ref=packagingeurope.com) **has extended its barrier paper technology to label face papers for the first time under its new UPM Asendo 80 grade, which applies grease-resistance technology to labelling without using PFAS.** The new grade aims to comply with recent restrictions from the EU’s Packaging and Packaging Waste Regulation which came into force on August 12th, requiring label converters serving food-contact and other grease-sensitive applications to use face papers validated to perform without relying on PFAS. UPM Specialty Materials states that it does not add PFAS to any of its papers and each grade is tested by independent third-party laboratories, providing converters with the documentation required for their own customers. The UPM Asendo 80 is said to be compatible with a range of adhesive types, suited to UV Flexo and UV-inkjet printing and meets the [U.S Food and Drug Administration](https://www.fda.gov/?ref=packagingeurope.com) (FDA) and the [German Federal Institute for Risk Assessment](https://www.bfr.bund.de/en/?ref=packagingeurope.com) (BfR) requirements for food-contact use. It is available as [FSC](https://fsc.org/en?ref=packagingeurope.com) or [PEFC](https://www.pefc.org/?ref=packagingeurope.com) certified, and the range now includes an 80gsm basis weight. Earlier this year UPM Specialty Materials and [Royal Vaassen](https://www.royalvaassen.com/?ref=packagingeurope.com) developed a high-barrier [paper packaging solution](https://packagingeurope.com/news/upm-and-royal-vaassen-reveal-high-barrier-paper-solution-for-pet-treats/14185.article?ref=packagingeurope.com) for pet food treats and snacks, said to be PFAS-free and recyclable. UPM says Royal Vaassen’s fibre-based Barryrwrap concept is designed to meet the strictest requirements including aroma, grease, light, moisture and oxygen barriers. Back in May Dr. Roberto Pela, business development manager for packaging adhesives Europe at Henkel Adhesive Technologies [spoke to](https://packagingeurope.com/comment/a-closer-look-at-henkels-new-cold-seal-adhesive-for-barrier-paper-packaging/14242.article?ref=packagingeurope.com) Packaging Europe about the company’s recent ‘first’ [cold seal solution](https://packagingeurope.com/news/henkel-launches-cold-seal-solution-for-barrier-coated-paper-packaging/13970.article?ref=packagingeurope.com) designed for barrier-coated paper packaging. We asked about the new solution’s attributes, the R&D process and how it relates to PPWR concerns. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Sustainability Awards Finalist Interview: Polytag’s UV tag system for recycling data URL: https://www.packagingeurope.com/sustainability-awards-finalist-interview-polytags-uv-tag-system-for-recycling-data/ Last updated: 2026-09-28T11:15:40.000Z **Nominated in the Thinking Big category of this year’s Sustainability Awards, we asked finalist** [**Polytag**](https://polytag.io/?ref=packagingeurope.com) **a few questions to find out more about its UV tag and detection system to trace and provide packaging recycling data.** **You’re a finalist in the Sustainability Awards 2026\. Congratulations! To start off, could you summarize your entry in less than 50 words?** The Polytag Ecotrace Programme uses invisible UV tags and detection infrastructure in recycling facilities to provide verified, real-time data on packaging recycling outcomes. By connecting brands, retailers and recyclers, Ecotrace is improving transparency, supporting EPR and helping create a more accountable circular economy. **Why do you think the judges were impressed with your entry? Tell us about what is innovative about your project and its impact on packaging sustainability.** Ecotrace addresses one of the biggest challenges in packaging sustainability: the lack of reliable data on what happens to packaging after it is disposed of. By embedding invisible UV tags into packaging and detecting them at Material Recovery Facilities, Ecotrace provides verified recycling data at an unprecedented level of accuracy and granularity. What makes the initiative particularly innovative is that it combines packaging technology, recycling infrastructure and digital data into a single ecosystem. Rather than relying on estimates, brands can see where and when their packaging is being recovered, enabling better decisions around packaging design, recyclability and compliance. The impact extends beyond individual brands. Ecotrace is helping to create the evidence base needed to support more effective EPR implementation, improve accountability throughout the recycling value chain and incentivize real-world recycling outcomes. By generating actionable data that has previously been unavailable, the programme is helping accelerate the transition to a more transparent and data-led circular economy. **Finally, can you tell us about the ongoing development of your project, such as how it has been received by the industry and what the next steps are?** Industry response to Ecotrace has been extremely positive, with brands, retailers, recyclers and technology partners collaborating to expand the programme and demonstrate the value of verified packaging data. Founding partners including retailers and recycling organisations have helped establish a growing network that proves large-scale deployment is both practical and commercially viable. The next phase of development focuses on expanding the Ecotrace network, increasing coverage across recycling facilities, onboarding additional brands and retailers, and extending detection capabilities beyond PET to include materials such as HDPE, flexible plastics, aluminium and cartons. The long-term ambition is to establish packaging traceability as a standard industry capability, enabling more informed decision-making, improved recycling performance and greater accountability across global packaging supply chains. **The winners of this year’s Sustainability Awards are due to be announced on the 11th November at the Sustainable Packaging Summit, taking place from the 10th\-12th November in Utrecht, Netherlands. The Summit mobilizes leaders of the FMCG value chain, policymakers, NGOs, recyclers and investors to collaborate, remove barriers and identify opportunities on the road to sustainable transformation.** **To learn more or register, visit:** [**https://www.packagingsummit.earth**](https://www.packagingsummit.earth/?ref=packagingeurope.com) **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Inverted cup from Amcor and Ge Wu An to serve wet pet food in one clean piece URL: https://www.packagingeurope.com/inverted-cup-from-amcor-and-ge-wu-an-to-serve-wet-pet-food-in-one-clean-piece/ Last updated: 2026-09-15T08:35:55.000Z [**Amcor**](https://www.amcor.com/?ref=packagingeurope.com) **and premium pet food brand Ge Wu An have unveiled Li Kou, an inverted cup designed to help consumers transfer wet food into a bowl in one clean piece.** Li Kou was developed to overcome the common frustrations associated with serving wet pet food from aluminium cans. These include broken pull rings, sharp edges, and food residue left inside the packaging. The format comprises a polypropylene cup body, top lidding film, and bottom seal film. Described as the format’s ‘key differentiator’, this bottom seal allows consumers to peel, invert, tear and lift the entire meal into a bowl, with no extra scooping or scraping required. Additionally, the cup-and-film structure is considered a lightweight alternative to aluminium cans, as it is said to use less material per unit and lower product weight in transit. “The development of this new product was driven by real pain points that pet owners face every day,” said Liu Mengru, brand lead at Ge Wu An. “We wanted to completely optimize the experience from opening to serving — so pets get complete nutrition and owners spend less time cleaning up, raising the everyday feeding experience from the ground up.” Amcor and Ge Wu An came together through Amcor’s Catalyst innovation platform and developed Li Kou over more than a year – combining Ge Wu An’s knowledge of the wet pet food market and its consumers with Amcor’s packaging know-how and development capabilities. “Through Catalyst, we work alongside customers from the earliest stages of development to turn ideas into commercially viable packaging solutions,” added Jessica Chen, marketing and product management director, Amcor Flexibles China. “Li Kou demonstrates how packaging innovation can help pet food brands differentiate through the consumer experience, from how a product is opened to how it is served.” The development comes after Amcor’s collaboration with jams and preserves brand [Tiptree](https://www.tiptree.com/?ref=packagingeurope.com) to use certified [30% post-consumer recycled films](https://packagingeurope.com/news/amcor-and-tiptree-partner-on-30-pcr-shrink-films-and-pallet-wrap/14653.article?ref=packagingeurope.com) for its shrink films and pallet stretch wrap. The move is set to help the brand prepare for upcoming UK Plastic Packaging Tax changes while maintaining logistics packaging performance. In other news, [UPM Specialty Materials](https://www.upmspecialtymaterials.com/?ref=packagingeurope.com) and [Royal Vaassen](https://www.royalvaassen.com/?ref=packagingeurope.com) have developed a [high-barrier paper packaging solution](https://packagingeurope.com/news/upm-and-royal-vaassen-reveal-high-barrier-paper-solution-for-pet-treats/14185.article?ref=packagingeurope.com) for pet food treats and snacks. Said to be PFAS-free and recyclable, the pack is designed to meet the strictest requirements including aroma, grease, light, moisture and oxygen barriers. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### IMFA’s European Regulation Tracker to help moulded fibre comply with EU rules URL: https://www.packagingeurope.com/imfas-european-regulation-tracker-to-help-moulded-fibre-comply-with-eu-rules/ Last updated: 2026-09-15T06:53:24.000Z **The** [**International Molded Fiber Association**](https://www.imfa.org/?ref=packagingeurope.com) **(IMFA) has launched a European Regulation Tracker to help its members understand and adjust to policy changes that could affect their access to the European market, all through a single platform.** Available exclusively to IMFA members, the tracker covers 46 EU-wide regulations and 11 national laws. This is hoped to help moulded fibre businesses keep track of legal requirements across multiple regions and ensure their products and operations are compliant. The tracker is described as a ‘central starting point’ for understanding the policies that apply to moulded fibre. Legal, regulatory and technical teams can use its information to inform their own evaluations. IMFA emphasizes that legal measures applying to the EU will impact international businesses serving European customers, and suggests that its European Regulation Tracker can help businesses understand how their product design, materials, labelling, documentation, and supply chain information align with the relevant laws. The platform is set to be especially beneficial after the Packaging and Packaging Waste Regulation began to apply in August, and with the EU Deforestation Regulation applying to wood and certain derived products from 30 December 2026. “Regulatory change is shaping business decisions long before a compliance deadline arrives,” said IMFA’s executive chairman, Gary Visser. “For an industry with global customers and supply chains, visibility matters. “This tracker gives our members a clearer view of what is changing so they can assess the implications earlier, prepare their teams, and make more informed decisions about the markets they serve.” “Companies are not dealing with one European rule in isolation,” continued industry affairs manager Tom Hendrickson. “They are navigating EU-wide frameworks alongside country-specific requirements, implementation timelines and continuing guidance. “We developed the tracker to bring that larger picture together and make it easier for members to identify the developments most relevant to their businesses.” The European Regulation Tracker is available alongside IMFA’s American Legislation Tracker to follow legislative changes across the United States. IMFA also publishes monthly newsletters under its [Industry Affairs](https://www.imfa.org/industryaffairs/?ref=packagingeurope.com) Program, alongside policy memos to keep members up-to-date with the latest legal updates. “The regulatory landscape will continue to evolve, and so will this program,” added Hendrickson. “Our goal is to help members understand what is ahead while strengthening the industry’s ability to respond collectively when molded fiber’s interests are at stake.” The tracker is also set to support IMFA’s wider advocacy efforts by helping to identify incoming policy issues at an earlier stage and coordinate input from its members. Reportedly, this approach has already contributed to the [Maine Department of Environmental Protection](https://www.maine.gov/dep/?ref=packagingeurope.com)’s decision to classify uncoated moulded fibre packaging as recyclable and compostable under the statewide packaging stewardship programme in 2025. It is currently helping IMFA, [GreenBlue](https://greenblue.org/?ref=packagingeurope.com) and the [Sustainable Packaging Coalition](https://sustainablepackaging.org/?ref=packagingeurope.com) gather information from materials recovery facilities, identify gaps in recyclability data, and highlight concerns that California’s SB 343 law could prevent moulded fibre products from carrying recyclability labelling. In similar news, [R-Cycle](https://www.r-cycle.org/en/?ref=packagingeurope.com) and [TILISCO](https://www.tilisco.de/english/?ref=packagingeurope.com) have developed the [PPWR Compliance Compass](https://packagingeurope.com/news/r-cycle-and-tilisco-reveal-ai-based-software-solution-for-ppwr-compliance/14260.article?ref=packagingeurope.com), a software-as-service-solution that uses AI-powered data capturing to overcome issues with scattered and incomplete data. The idea is to gather the information required for compliance, compare the data set with current PPWR requirements, and generate the legally required Declaration of Conformity (DoC). [Specright](https://www.specright.com/?ref=packagingeurope.com) has developed an automated [DoC reporting capability](https://packagingeurope.com/news/specright-unveils-ai-powered-declaration-of-conformity-reporting-for-ppwr/14526.article?ref=packagingeurope.com), designed to help companies quickly and easily source documents across workflows to comply with the Packaging and Packaging Waste Regulation. It aims to help brands bring together documentation spread across suppliers, spreadsheets, and disconnected systems and avoid the time-consuming process of sourcing paperwork across company operations. Additionally, Vivian Loftin recently joined us on the Packaging Europe podcast to discuss [Recyda](https://www.recyda.com/?ref=packagingeurope.com)’s [PPWR Navigator](https://packagingeurope.com/podcasts/sustainability-perspectives-navigating-ppwr-requirements/14618.article?ref=packagingeurope.com). This ‘all-in-one’ solution is set to overcome the challenges of manual or spreadsheet compliance, covering everything from collecting data to generating “bulletproof” DoC templates informed by legal representatives. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Husky launches tooling platform for lightweight beverage closures URL: https://www.packagingeurope.com/husky-launches-tooling-platform-for-lightweight-beverage-closures/ Last updated: 2026-09-15T07:02:28.000Z [**Husky Technologies**](https://www.husky.co/en/?ref=packagingeurope.com) **has announced the launch of its next-generation HyCAP 4.0 tooling platform, said to combine precision engineering, enhanced durability and production flexibility for beverage closure manufacturing.** Husky says the new tooling platform aims to help manufacturers produce ultra-lightweight closures with ‘exceptional’ precision and repeatability. It also supports consistent part quality for complex closure designs such as tethered closures and maintains tight tolerance and process stability for high-speed production environments, increasing output without compromising quality. The company adds that HyCAP 4.0 tooling supports tethered and non-tethered closure applications, enabling producers to respond to regulatory changes and market demands while minimizing operational disruption. The system integrates polymer bushings to reduce steel-to-steel contact between critical core components, seeking to minimize wear, maintain consistent performance, reduce the risk of mechanical failure and improve long-term system reliability. Husky claims that the platform lowers labour costs, decreases spare parts consumption and minimizes unplanned downtime through its durable design, reduced maintenance requirements and improved efficiency. Apparently, the increased tooling stability and simplified servicing enable manufacturers to maximize output and reduce operational interruptions, lowering operating costs and supporting consistent performance in high-volume production. At the start of this year Husky [announced](https://packagingeurope.com/news/husky-combines-mono-pet-bottle-and-cap-in-tamper-evident-beverage-solution/13842.article?ref=packagingeurope.com) its tamper-evident, mono-PET bottle and closure technology, targeting higher recyclate yield and product security for the Middle East and Africa region. The technology is also designed to streamline the capping process by avoiding bridge stress when passing tamper-evident bands over pilfer-proof features. In more recent news, [Aptar Closures](http://www.aptar.com/?ref=packagingeurope.com) revealed its Harmonic liner-less [flip-top sport cap](https://packagingeurope.com/news/aptar-closures-introduces-linerless-hot-fill-capable-sport-cap/14530.article?ref=packagingeurope.com) for hot-fill beverage applications, aiming to help beverage brands improve consumer experience and reinforce product security with a customizable design. It also has a visible tamper-evident system and is compatible with high-speed filling lines. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Stahl introduces PPWR-compliant metallic coatings URL: https://www.packagingeurope.com/stahl-introduces-ppwr-compliant-metallic-coatings/ Last updated: 2026-09-14T12:48:22.000Z **Global specialty coatings provider** [**Stahl**](https://www.stahl.com/?ref=packagingeurope.com) **has unveiled its Senoprint portfolio of metallic coatings, aiming to reduce waste and align with regulations including the** [**EU’s Packaging and Packaging Waste Regulation**](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=OJ:L%5F202500040&pk%5Fcampaign=todays%5FOJ&pk%5Fsource=EUR-Lex&pk%5Fmedium=X&pk%5Fcontent=Environment&pk%5Fkeyword=Regulation&ref=packagingeurope.com) **(PPWR).** The company says the new coatings are designed to be de-inked and recovered through standard paper recycling streams. The range is available in UV-based and water-based formulations and is said to meet worldwide requirements and support lower volatile organic compounds (VOC) packaging solutions. Senoprint offers an alternative to traditional foil stamping, giving customers the option to create metallic effects directly during the print run. The new portfolio adds to the established range previously known as LustreCoat, now united under a single global brand. Stahl states that the range provides a ‘more cost-effective and recyclable’ alternative to hot foil stamping and cold foil application, helping customers simplify production and achieve a mirror-like finish without the complexity of a separate foiling operation. Suitable for premium packaging and labelling applications, Senoprint can be used for both paper and board in flexo, screen and sheetfed printing applications and narrow web applications. The range currently includes silver and gold finishes with the option to add extra metallic colours through overprinting. Stahl adds that each metallic coating application is paired with a protective topcoat, developed in-house as a single system and designed to help preserve brilliance while providing ‘robust resistance’ to abrasion, environmental factors and handling. Stahl will be showcasing its Senoprint coatings at [LOUPE Americas 2026](http://link.mediaoutreach.meltwater.com/ls/click?upn=u001.Kw9oUI7-2FIl-2Bwx2EcJTxscNDLbEKKOK-2FQhnAKt-2BAgZ2gVBVRc156yCRE170bgkcXq7AK5%5FpIbxPfpDI69aAybPrpOfg1tvCFhSNw21Sk5NkZK33h6U9YzCAHR3q5cj-2B4ZdMcnXMFk7XeXEraq-2FiQPpJTXyAiAbwPvDVg3h-2FNCIMHYQKk9qSLiGVPm31Roalbip3iI8DnXQcSqzkFcPaI-2B8ufB2WZrdPLFBp5rjL3wQsFkUtp59aAxK1-2Byliwl5EytTN1vJa6J-2FO4eszmXrJGdL2lMXDR-2FBR4kk1QygMl34gdznmBphqFHqCz5-2FKS8Rr7HwlVg4RZ-2BOj-2FJAJt9oJL5G-2BgsbJnOZrqIRBDIGAa7JExIOqGvz2U3bqLlTb0ceHKvM1-2FV2-2FCcVlt1uQgswxoXQTwJuCQd-2FFarhSStsPZcpZc25UerOrnnWgIAThOvP8UWQS4Cs-2FV9z5aYI87QrvLjKPkZC-2Bw-3D-3D&ref=packagingeurope.com) in Chicago, from 15–17 September. In other coatings news, [Zerocircle](https://zerocircle.in/?ref=packagingeurope.com) has [revealed](https://packagingeurope.com/news/zerocircle-introduces-heat-sealable-coating-made-from-natural-polymers/14621.article?ref=packagingeurope.com) its heat-sealable hydrophobic coating for paper cups made from natural polymers, said to provide water and grease resistance for hot beverages without a polyethylene lining or PFAS treatment. It also complies with the European Union’s Single Use Plastic Directive and the Packaging and Packaging Waste Regulation (PPWR). Last month UK company [Kelpi](https://www.kelpi.net/?ref=packagingeurope.com) announced that its [seaweed-based biomaterial coating](https://packagingeurope.com/news/kelpis-seaweed-based-coating-approved-for-food-contact-by-us-fda/14665.article?ref=packagingeurope.com) has been cleared for food contact by the [US Food and Drug Administration](https://www.fda.gov/?ref=packagingeurope.com), allowing it to be used on paper and board food packaging sold in the US. Kelpi says the FDA approval also validates the coating as suitable for personal care and cosmetics packaging. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Birch bark converted into moisture, grease and oxygen barrier for paper packs URL: https://www.packagingeurope.com/birch-bark-converted-into-moisture-grease-and-oxygen-barrier-for-paper-packs/ Last updated: 2026-09-14T09:06:52.000Z [**Innomost**](https://innomost.com/?ref=packagingeurope.com) **has recycled birch bark from the forest industry into a barrier material for fibre-based packaging, functional coatings and adhesives – said to protect products against moisture, grease and oxygen.** Suberin is a naturally occurring material found in plant cell walls. Birch bark uses suberin to protect the tree from moisture, oils, and environmental stress. Innomost sources birch bark from an existing side stream of the Nordic forest industry, then refines it into a mixture of biobased compounds for use in packaging materials, packaging materials, adhesives, and other industrial applications. The final product, marketed as *Suberinno Suberin,* can reportedly be used as the principal functional component in selected coating systems – or else combined with organic and inorganic materials – in fibre-based packaging for food, non-food, and dry products. Innomost believes that this versatility will help paper and board manufacturers, coating developers, and manufacturers replace the conventional, fossil-based barrier components used in barrier coatings – allowing customers to adjust film formation, barrier performance, and processing properties to suit the needs of their packaging applications. “Suberinno Suberin is particularly interesting because it can contribute to coating formulations with moisture, grease, and oxygen-barrier properties in the same material,” explains Innomost CEO Niko Mellanen. “It can be used as a principal functional component in selected systems or combined with other coating materials to achieve the required performance.” The solution is also described as hydrophobic and is expected to maintain durability in adhesion and coating applications. “Replacing fossil-based barrier materials requires more than renewable raw materials,” says Dr. Sami Selkälä, founder and CTO of Innomost. “The coating must provide the functionality required by the packaging application and work with different substrates and formulation systems.” Suberin is hoped to meet growing demand for renewable coatings and help customers improve the recyclability of their packaging – especially as the EU Packaging and Packaging Waste Regulation sets requirement for packaging design, composition and waste management. Currently, Innomost produces Suberinno Suberin at its facility in Kokkola, Finland. The company plans to build an industrial plant and scale production within the next two to three years. In the meantime, Innomost is working with industry partners to evaluate Suberinno Suberin’s effectiveness in different coating and packaging systems. In similar news, the [University of Oulu](https://www.oulu.fi/en?ref=packagingeurope.com) is [converting suberin into coating materials](https://packagingeurope.com/news/university-of-oulu-pilots-wood-bark-based-coating-for-fibre-based-packaging/14593.article?ref=packagingeurope.com) in a collaboration with [UPM](https://www.upm.com/?ref=packagingeurope.com) and [Metsä Board](https://www.metsagroup.com/metsaboard/?ref=packagingeurope.com). These coatings are set to be used in fibre-based packaging materials, and the coated materials are currently being analyzed to better understand their properties and performance in different applications. [Kelpi](https://www.kelpi.net/?ref=packagingeurope.com) has also announced that its [seaweed-based biomaterial](https://packagingeurope.com/news/kelpis-seaweed-based-coating-approved-for-food-contact-by-us-fda/14665.article?ref=packagingeurope.com) coating was approved for use in food-contact applications by the [US Food and Drug Administration](https://www.fda.gov/?ref=packagingeurope.com). This will allow the material to be used on paper and board packaging for food, cosmetics, and personal care products sold in the United States. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### What to expect at London Packaging Week 2026 URL: https://www.packagingeurope.com/what-to-expect-at-london-packaging-week-2026/ Last updated: 2026-09-14T07:40:48.000Z [**London Packaging Week**](https://click.agilitypr.delivery/ls/click?upn=u001.Q-2FW5ZtAUQ-2B815frPskAOCXgvjz63VwRAfRIU8FqCiX1F4AHymGOzfo8-2FArZKHv9XqcaGlvVPRChh9FUMDj5NXenUFBS-2BWGvWZmP9bwSu3hw-3DBPtr%5FdRVRMfmggDl3jelAlulngON-2BDjX29ioBmR9qCg9ETeaNTb1pSHA-2BxrDqQao4V1P2vi1OD725rwrDnX-2BCo-2FKlOpQveVwb4zvO6tfVKt1ZmXhy99YdJaTPtdm0caBFMskHn9NfuMvZ4wqszdoHOptFc3ecb1e1Gi0WZtcIWovHemomKPoQe6z5OgUR39mhfyOcCFaBkdVNuBHn2JbVtqBEaGRLpg7z48iaCVVnCEIiqPzSeKl1s0lsf8yyaIjOv7BJYofsUBUqjEQr-2BHnn9PiJSQvMKLCiIC-2Bw8Mwt496uPtC9a8Q3-2BLsLLVLZU5U2WaHIV35eTdO0XMIuXEaL39wg8-2BI7pVxLfLrcsMBFXdEZ0nRUiD6z8FUjCTl3J31X8Ealle70zhxgayb2yHZYni5TMlM5hrEHd94dq-2FzSJ1XEfx-2BQFqy4g4rVVQKznKv1gJIgQ-2FMpZkDMR29C88Pzxz4crMevVgyfxOMcooMVDomKn-2B4-3D&ref=packagingeurope.com) **will present packaging innovations such as** [**deltaH Innovation**](https://deltahinnovations.com/?ref=packagingeurope.com)**’s** [**self-cooling beverage can**](https://packagingeurope.com/news/self-cooling-can-chills-drinks-at-the-push-of-a-button-and-remains-recyclable/14701.article?ref=packagingeurope.com)**, panels covering the UK’s upcoming deposit return scheme, a packaging brief tackled live on stage, and more.** Over 5,700 packaging professionals representing 2,600+ brands will attend the event – joined by 220+ suppliers and more than 90 speakers. Thousands of packaging solutions for the luxury, beauty, premium drinks, FMCG, design, materials and manufacturing industries will be showcased across the show floor. London Packaging Week will feature 18 dedicated experiences, including 10 new inventions to help visitors find emerging ideas, technologies and people. [PackUK](https://www.gov.uk/government/organisations/packuk?ref=packagingeurope.com), the official scheme administrator for the UK’s packaging EPR programme, and the recently appointed UK Packaging PRO will address the progress, priorities, and implications of the incoming deposit return scheme. Another headline session will count down to the scheme. Industry voices such as Julian Hunt, non-executive director of [Exchange for Change](https://exchangeforchange.co.uk/?ref=packagingeurope.com), and Andy Bagnall, director general of the [British Soft Drinks Association](https://www.britishsoftdrinks.com/?ref=packagingeurope.com), will discuss the system’s practical realities. One of the innovations on display is deltaH Innovations’ commercialized and shelf-ready Cool>Can, which uses a push-button-activated reaction between water and a patented salt-based coolant to chill a room-temperature beverage. It is designed to produce a temperature drop of around 10–15°C, depending on the starting temperature – all without compromising recyclability. Francisco Nogueira of [Coca-Cola](https://www.coca-cola.com/?ref=packagingeurope.com) R&D EMEA will join Sam Lucking of inclusive design specialist [Unhidden](https://www.weareunhidden.com/?ref=packagingeurope.com) to showcase the Schweppes Skittle Evolution Bottle. This format aims to improve packaging performance with a lighter structure and paper label while delivering stronger brand expression. Nogueira and Lucking will discuss the process of redesigning the signature Schweppes bottle while preserving its brand heritage, and how collaboration, technical innovation and design expertise contributed to the new bottle’s creation. On the FMCG Stage (Wednesday 16 September, 11:05 BST), [Aura Global](https://auraglobal.inc/?ref=packagingeurope.com) will respond to a packaging brief live on stage. The audience will be invited to raise real-world packaging challenges and watch Aura Global solve the problems in real time. [James Cropper](https://jamescropper.com/?ref=packagingeurope.com) will premiere the trailer for *The Last Mill Standing,* which will shine a spotlight on a pack’s manufacturing heritage, including the craft and specialist knowledge behind its materials. The expanded Innovation Gallery will present 26 innovations from different sectors. These include [Blue Ocean Closures](https://www.blueoceanclosures.com/?ref=packagingeurope.com)’ fibre-based NutraCap, [ZEROBOX](https://www.zero.box/?ref=packagingeurope.com)’s reusable modular delivery system, [William Croxson & Son](https://www.croxsons.com/?ref=packagingeurope.com)’s English-made Sovereign Bottle, MonoBox’s patent-pending single-material gift box, and [Fuji Seal](https://www.fujiseal.eu/?ref=packagingeurope.com)’s carbon-neutral shrink tunnel. The Discovery Theatre will host start-ups, SMEs and suppliers to showcase emerging technologies and ideas. A dedicated Podcast Studio will platform conversations between designers, innovators and decisionmakers. The Start-Up Zone aims to bring together businesses and disruptive thinking. Pentawards will power the Design Hub, which seeks to bring together a creative community for packaging. The new Discovery Trail will also lead attendees to innovations, exhibitors and features across the show floor – eventually leading to a complimentary refreshment at the Inner Circle Bar. “Discovery has been the idea behind London Packaging Week 2026 from the beginning, but what makes that particularly exciting now we are just days away is how many genuine firsts visitors will experience,” says Josh Brooks, divisional director – Packaging Portfolio at [Easyfairs](https://www.easyfairs.com/?ref=packagingeurope.com). “They can see a technology move from prototype to commercial reality, witness a UK premiere, help shape a packaging brief that will be tackled live on stage and hear directly from the organisations responsible for some of the biggest changes facing packaging. “You might arrive looking for a supplier, an answer to a regulatory question or simply some inspiration. The ambition is that everyone leaves having discovered something they didn’t know, seen something they hadn’t seen or met someone they didn’t know before they walked through the doors.” London Packaging Week will take place on 16 – 17 September at Excel London. [Registration is free](https://click.agilitypr.delivery/ls/click?upn=u001.Q-2FW5ZtAUQ-2B815frPskAOCXgvjz63VwRAfRIU8FqCiX1F4AHymGOzfo8-2FArZKHv9XqcaGlvVPRChh9FUMDj5NXenUFBS-2BWGvWZmP9bwSu3hw-3D5h72%5FdRVRMfmggDl3jelAlulngON-2BDjX29ioBmR9qCg9ETeaNTb1pSHA-2BxrDqQao4V1P2vi1OD725rwrDnX-2BCo-2FKlOpQveVwb4zvO6tfVKt1ZmXhy99YdJaTPtdm0caBFMskHn9NfuMvZ4wqszdoHOptFc3ecb1e1Gi0WZtcIWovHemomKPoQe6z5OgUR39mhfyOcCFaBkdVNuBHn2JbVtqBEaGRLpg7z48iaCVVnCEIiqPzSeKl1s0lsf8yyaIjOv7BJYofsUBUqjEQr-2BHnn9PiJSQvMKLCiIC-2Bw8Mwt496uPtC9a8Q3-2BLsLLVLZU5U2WaHIV35eTdO0XMIuXEaL39wg8wqN7napqMd1cf3GkzSivD8gN8KdoqUm2SiUzhVYNS19dDp-2BhgbV6aW35Zt0zd4hku8pWm6i3TAYXxc8-2FNRHGWTFx-2B5IJU6EiIfABAJCjYZkt6tGqaK-2FAPLqjAxJCQPdB3ftw2gIMEuZLIKqNa5zzCI-3D&ref=packagingeurope.com) for industry professionals and includes access to the exhibition, conference programme, Innovation Gallery, and feature areas. ### Local associations support dropping mandatory plastic bottle deposit in France URL: https://www.packagingeurope.com/local-associations-support-dropping-mandatory-plastic-bottle-deposit-in-france/ Last updated: 2026-09-15T05:37:25.000Z [**France Urbaine**](https://franceurbaine.org/?ref=packagingeurope.com)**,** [**l’Association des Maires de France**](https://www.amf.asso.fr/?ref=packagingeurope.com) **(AMF),** [**Intercommunalités de France**](https://www.intercommunalites.fr/?ref=packagingeurope.com) **and the** [**Cercle National du Recyclage**](https://www.cercle-recyclage.asso.fr/?ref=packagingeurope.com) **(CNR) praise the decision to scrap a mandatory deposit return system for plastic bottles in France, instead supporting such measures as extended producer responsibility and more funding for waste management services.** Earlier in September, the [Ministry of Ecological Transition](https://www.ecologie.gouv.fr/en?ref=packagingeurope.com) announced that France [would not enforce](https://packagingeurope.com/news/france-drops-mandatory-bottle-deposit-system-in-favour-of-voluntary-schemes/14706.article?ref=packagingeurope.com) a mandatory deposit system for plastic bottles. Instead, towns and cities will be encouraged to introduce voluntary schemes. The decisions comes after several months of consultation and mobilization by association of local elected officials, including “tense discussions” with the Ministry of Ecological Transition. Critics have argued that this “false deposit” system will not develop reuse or recycling efforts, nor reduce plastic waste in line with France’s [Loi Anti-gaspillage pour une économie circulaire](https://www.legifrance.gouv.fr/jorf/id/JORFTEXT000045726094?ref=packagingeurope.com) (Anti-Waste and Circular Economy Law). The [Inspection Générale des Finances](https://www.igf-alumni.fr/?ref=packagingeurope.com) (IGF) and [L’inspection Générale de l’environnement et du Développement Durable](https://www.igedd.developpement-durable.gouv.fr/?ref=packagingeurope.com) (IGEDD) backed this view in a [joint report](https://www.igf.finances.gouv.fr/igf/accueil/nos-activites-1/rapports-de-mission/la-gestion-des-dechets-menagers.html?ref=packagingeurope.com) – concluding that a deposit return system would not improve the overall recycling performance of plastic bottles. Local municipalities have also [expressed fears](https://packagingeurope.com/news/france-drops-mandatory-bottle-deposit-system-in-favour-of-voluntary-schemes/14706.article?ref=packagingeurope.com) that a mandatory deposit return scheme will have financial consequences for the general public, who would be forced to cover the costs of existing recycling systems if they end up in a funding deficit. France Urbaine, AMF, Intercommunalités de France and CNR now [thank](https://franceurbaine.org/app/uploads/2026/09/2026-09-04-CP-AMF%5FFrance-urbaine-Interco-de-France%5FCNR-Abandon-consigne.pdf?ref=packagingeurope.com) the French government “for deciding against this ecologically and financially ill-conceived measure and for reaffirming their confidence in public waste management services.” The decision is seen as recognizing the “central role” of local authorities in waste collection and treatment processes. Now the associations call upon all stakeholders to implement [alternative proposals](https://franceurbaine.org/actualites/fausse-consigne-sur-les-bouteilles-en-plastique-les-elus-locaux-devoilent-14-propositions-pour-faire-mieux-et-moins-cher-pour-les-francais/?ref=packagingeurope.com) – described as a “more comprehensive approach” to achieving a 90% collection rate for plastic beverage bottles and collecting 315,000 tonnes annually. This includes reducing the number of plastic bottles placed on the market, promoting reuse and recycling initiatives, developing public drinking fountains and encouraging consumers to drink tap water, funding local public waste management services, and holding producers responsible for their waste. These proposals are also set to eliminate 5 million tonnes of plastic pollution and achieve France’s objective to keep 38 million tonnes of household waste within a circular economy. France Urbaine joins elected officials in calling for an “immediate start” to a series of working sessions and meetings to define priority actions. In other news, [Exchange for Change](https://exchangeforchange.co.uk/?ref=packagingeurope.com) has announced the [intended producer fees](https://packagingeurope.com/news/exchange-for-change-reveals-intended-producer-fees-for-uk-drs/14688.article?ref=packagingeurope.com) for the UK’s upcoming deposit return scheme, which is due to launch in October 2027\. After ‘extensive consultation and engagement’ with industry associations over several months, the organization has decided that the fee will be set at 0p for the first 15 months from October 2027 to December 2028. [Returpack/Pantamera](https://www.pantamera.nu/?ref=packagingeurope.com) also reports that Sweden’s deposit return scheme is the first in Europe to [receive RecyClass certification](https://packagingeurope.com/news/swedish-drs-certified-by-recyclass-for-food-safe-traceable-pet-bottle-sorting/14369.article?ref=packagingeurope.com) for its PET bottle sorting process. This verifies that the recycled plastic is food-safe and meets EU traceability requirements. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Sidel targets flexibility and speed with new case packer URL: https://www.packagingeurope.com/sidel-targets-flexibility-and-speed-with-new-case-packer/ Last updated: 2026-09-14T05:05:22.000Z [**Sidel**](https://www.sidel.com/en?ref=packagingeurope.com) **has announced its Cermex RoboSELEX bottle collating system for case packers, said to have a high-speed performance of up to 320 products per minute and offer ‘unlimited’ lightweight bottle shapes and batch configurations.** The solution is designed to support manufacturers in the food, home and personal care segments and address growing trends towards lightweight packaging. Sidel says the case packer is capable of handling complex bottle shapes such as conical, asymmetrical and small-base designs while maintaining continuous stable product flow, smooth changeovers and long-term production agility. Cermex RoboSELEX builds on a comb-collating device mounted upon a robotic arm and uses two Delta robots to deliver a continuous motion process without accumulation, aiming to reduce friction and eliminate shocks, scratches and product jamming. The system is capable of lighweight bottle designs and batch configurations ranging from small (3 × 1) to large (8 × 6) case counts, depending on product size. Sidel adds that ‘smooth and precise’ handling allows the removal of pucks, even for unstable or complex bottle shapes. Engineered for fast and repeatable changeovers, Cermex RoboSELEX’s mechanical concept reduced the number of parts involved, enabling changeovers without intensive operator training. According to the company, when shifting formats only the comb mounted on the robot needs to be replaced, using a quick-release system and without additional mechanical adjustments. Sidel says that as the comb is the only format-specific part, it supports faster time-to-market for new product launches by shortening tooling design and manufacturing timelines. In similar news, [Sitma](https://tecnau.com/?ref=packagingeurope.com) launched its FlatPack automated paper-based [wrapping solution](https://packagingeurope.com/news/sitma-launches-paper-based-automated-wrapping-solution-for-furniture-panels/14584.article?ref=packagingeurope.com) for furniture panels last month, designed as a primary packaging system to replace plastic packaging in industrial production environments. Apparently, the inward-folded wrapping allows for optimized palletization, improving space utilization and handling stability. More recently, [FlexLink](https://www.flexlink.com/en?ref=packagingeurope.com) released RC20: a compact, standardized collaborative [palletizing cell](https://packagingeurope.com/news/compact-collaborative-palletizer-designed-for-heavy-cases-in-limited-space/14717.article?ref=packagingeurope.com) designed to handle heavier cases and high-throughput applications in food, pharmaceuticals, and more. The cell offersa maximum pallet height of 2.4 meters, with a throughput of up to six boxes per minute or twelve with double pick. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### AstroNova launches new desktop industrial colour label printer URL: https://www.packagingeurope.com/astronova-launches-new-desktop-industrial-colour-label-printer/ Last updated: 2026-09-11T13:28:36.000Z [**AstroNova**](https://www.astronovainc.com/?ref=packagingeurope.com) **has introduced its flagship QuickLabel QL-125 desktop industrial colour label printer, said to deliver ‘dramatically lower’ total cost of ownership and ‘significantly enhanced’ user experience.** The company adds that the new printer offers a 10% longer lifetime than its predecessor and improved speed, reliability, network integration and ease of use. AstroNova says the QL-125 prints at up to 13 inches per second (330 mm/sec) while maintaining 1,200 x 1,200 dpi output without compromising print quality or printhead life. Designed for high demand production environments such as manufacturing and warehouse operations with continuous labelling requirements; pharmaceutical and healthcare organizations requiring label traceability and regulatory compliance; and food and beverage producers managing demanding environmental conditions and frequent label changeovers, the printer features a built-in processor to speed up variable-data printing, whether run through the included CQL Pro software or a standard Windows printer driver. The QL-125’s expanded print duty cycle aims to sustain high-speed operation longer before thermal throttling. The new QL-125 uses the same printhead as the QL-120 series printers with water-based dye inks as well as two-level auto cleaning, dual-level manual cleaning and a nozzle check and compensation function, seeking to eliminate defects and sustain print quality over time. To reduce consumable spend and service frequency, the company states that every maintenance interval has been extended and a new Lifetime Transport Unit is designed to outlast the printer under most application conditions. Maintenance cartridge replacements will only be required after around 800,000 labels on average due to an ink pre-fire function that reduces wasted ink during intermittent or short-run printing and 42% larger capacity. A purpose-built colour touchscreen and integrated hardware interface provide operators with live status on ink levels, printhead life and print count, as well as user-programmable shortcuts and a full on-device QuickGuide with step-by-step visual maintenance instructions. AstroNova says the built-in USB 2.0 memory port enables fast settings transfer, suitable for hot-swapping printers during production. According to the company, a built-in GPIO interface with six inputs and ten outputs eliminates the need for a separate external control unit and adds three new GPIO commands: reprint last label, auto cleaning and head cleaning request. The printer also features a built-in firewall, DNS/mDNS support for name-based printer discovery, IPv6 support with automatic configuration and SNMP support for remote monitoring of printer status, ink levels, and errors through standard network management tools. In other printing news, in August [Mondi](https://www.mondigroup.com/?ref=packagingeurope.com) unveiled a [new packaging concept](https://packagingeurope.com/news/mondi-introduces-laser-marking-concept-for-e-commerce-packaging/14571.article?ref=packagingeurope.com) combining a corrugated outer box with recyclable, laser-marked flexible packaging, designed for e-commerce and bag-in-box applications. Mondi states that its internal Product Impact Assessment results indicate significant CO2 reductions for its bio-based laser-marked StripPouch compared with a conventional fossil-based printed and laminated stand-up pouch. Later the same month, [Videojet Technologies](https://www.videojet.com/?ref=packagingeurope.com) revealed its 1880 C continuous [inkjet printer](https://packagingeurope.com/news/videojet-targets-reduced-downtime-with-new-continuous-inkjet-printer/14629.article?ref=packagingeurope.com), designed to help reduce cleaning, service calls and unpredictable downtime for pigmented CIJ printing. The new printer is suitable for applications including beverage cans, personal care packaging, industrial products and flexible materials. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### PET beverage can with EcoFloat sleeve revealed by ALPLA and CCL Label URL: https://www.packagingeurope.com/pet-beverage-can-with-ecofloat-sleeve-revealed-by-alpla-and-ccl-label/ Last updated: 2026-09-11T10:34:58.000Z ![PE_ALPLA_CCL](https://d2wrwj382xgrci.cloudfront.net/Pictures/480xany/1/4/8/20148_pe_alpla_ccl_304773.png) [**ALPLA**](https://www.alpla.com/en?ref=packagingeurope.com) **and** [**CCL Label**](https://ccllabel.com/en?ref=packagingeurope.com) **have developed a stackable, recyclable PET beverage can with a full-body shrink sleeve – designed to be a ‘quickly scalable’ alternative to aluminium cans.** The 0.33L ‘bottle in can’ format is intended to combine the aesthetics of metal with the cost-efficiency, properties and recyclability of PET. It can reportedly be integrated into existing PET filling lines. In line with the EU’s market [ban on BPA](https://packagingeurope.com/news/european-commission-bans-use-of-harmful-bpa-in-food-contact-materials/12396.article?ref=packagingeurope.com) in food-contact materials, the packaging avoids epoxy coatings containing the chemical compound. The can’s tethered cap is set to improve its resealability and protect the beverage against contaminants and insects. This is anticipated to reduce the cleaning required to recycle the pack in home collection and deposit return systems. Customers can also opt to manufacture their beverage can fromrPET, which is expected to unlock additional CO2 savings and slotthe container into an existing ‘bottle-to-bottle’ cycle. Meanwhile, CCL Label’s EcoFloat shrink sleeve is made from low-density polyolefin and separates from the PET flakes during the recycling process. The sleeve is only applied after the bottle is filled, which is said to offer more flexible production and design. ALPLA notes that PET preforms and sleeves require ‘significantly less’ storage and transport capacity than prefabricated empty cans. Additionally, the pack’s shrink sleeve, silver metallic effect, and mirror finishunlock 360° decoration for visual appeal. ALPLA and CCL Label describe the pack as a ‘safe, cost-efficient and future-proof’ solution for beverage manufacturers. “A beverage can may just as well be made of plastic,” says Daniel Lehner, global sales director Food & Beverage at ALPLA. “Our PET can relies on the well-known material properties of PET, which have proven themselves on the market, strengthens the supply chain and can highlight special products as a novelty. “We stand for safe and modern packaging solutions worldwide. The PET can combines these features and enables our customers to have a seamless and long-term supply.” In other news, [OMG Bubble Tea](https://omgbubbletea.com/?ref=packagingeurope.com) has adopted [Greiner Packaging](https://www.greiner-gpi.com/en?ref=packagingeurope.com)’s [K3 cups](https://packagingeurope.com/news/bubble-tea-brand-embraces-greiner-packagings-separable-cup-and-sleeve/14689.article?ref=packagingeurope.com) for its ready-to-drink, on-the-go beverages. The cup itself is made from polypropylene and EVOH, with Greiner’s New Tear Tab helping consumers separate the cardboard wrap after use. Small-batch cocktail brand [Kocktail](https://kocktail.co.uk/?ref=packagingeurope.com) has unveiled [Kocktail Glass](https://packagingeurope.com/news/kocktail-launches-innovative-new-premium-ready-to-drink-format/14560.article?ref=packagingeurope.com) – a ready-to-drink format designed to be kept and reused. The pack is reportedly exempt from the UK’s upcoming Deposit Return Scheme for single-use plastic bottles and cans, which is set to launch on the 1st of October 2027. [Prism eLogistics](https://www.prismelogistics.co.uk/?ref=packagingeurope.com) has also developed a [fully recyclable sleeve](https://packagingeurope.com/news/prism-reveals-fully-recyclable-sleeve-solution-for-kefir-drinks/14344.article?ref=packagingeurope.com) for kefir brand [Bio&Me](https://bioandme.co.uk/?ref=packagingeurope.com) using EcoFloat shrink sleeving. The sleeve is specifically engineered to improve the sink/float separation process and be recycled through established PP recycling streams. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Huel serves high-protein ramen in plastic cup with separable cardboard wrap URL: https://www.packagingeurope.com/huel-serves-high-protein-ramen-in-plastic-cup-with-separable-cardboard-wrap/ Last updated: 2026-09-15T07:13:08.000Z [**Huel**](https://www.huel.com/?ref=packagingeurope.com) **is using** [**Greiner Packaging**](https://www.greiner-gpi.com/en?ref=packagingeurope.com)**’s K3 cups with a separable cardboard wrap for its High Protein Ramen Noodle Cups, aiming to reduce plastic consumption and unlock a convenient meal format for busy lifestyles.** The K3 cup comprises a plastic container and a detachable cardboard wrap – helping consumers recycle each component in the appropriate waste stream. For Huel, the format is expected to reduce the amount of plastic used in the overall pack, since the stability of the cardboard wrap allows the container to utilize thinner walls than standard printing plastic cups. It is also expected to provide thermal insulation for a hot meal application, allowing consumers to prepare and eat their ramen directly from the pack. Huel’s ‘premium’ printed cardboard wrap features vibrant colours, high-quality printing, and UV spot varnish. This is anticipated to capture the brand’s identity and differentiate the product on the shelf while providing additional space for consumer information and preparation instructions. “We chose Greiner Packaging’s K3 packaging because it offers the perfect combination of premium shelf impact and consumer convenience,” says Tim Urch, senior marketing manager at Huel. “The high-quality finish helps our noodle range stand out in-store, while the cardboard wrap provides added insulation, making hot meals more comfortable to handle and enjoy. “As a result, K3 is the perfect packaging fit for our convenient, nutritionally complete meal concept. Launching exclusively into [Tesco](https://www.tesco.com/?ref=packagingeurope.com) is just the beginning, and we have ambitious plans for the range.” [OMG Bubble Tea](https://omgbubbletea.com/?ref=packagingeurope.com) is also [making use of the K3 cup](https://packagingeurope.com/news/bubble-tea-brand-embraces-greiner-packagings-separable-cup-and-sleeve/14689.article?ref=packagingeurope.com) to maximize its shelf appeal, stand out next to market competitors, and maintain the intended consumer experience while integrating directly into the existing packaging and production concept. In other news, [Prism eLogistics](https://www.prismelogistics.co.uk/?ref=packagingeurope.com) recently revealed a [fully recyclable sleeve](https://packagingeurope.com/news/prism-reveals-fully-recyclable-sleeve-solution-for-kefir-drinks/14344.article?ref=packagingeurope.com) for kefir brand [Bio&Me](https://bioandme.co.uk/?ref=packagingeurope.com). It utilizes EcoFloat shrink sleeving, which is specifically engineered to improve the sink/float separation process and enables the whole pack to be recycled through established polypropylene recycling streams. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Sun Chemical unveils direct food contact ink and water-based green pigment URL: https://www.packagingeurope.com/sun-chemical-unveils-direct-food-contact-ink-and-water-based-green-pigment/ Last updated: 2026-09-11T06:11:55.000Z [**Sun Chemical**](https://www.sunchemical.com/?ref=packagingeurope.com) **reveals its new direct food contact sheetfed ink for folding carton alongside a green pigment for its water-based ink portfolio – both designed to help brands comply with EU sustainability and food safety requirements.** SunPak DFC inPace is set to help manufacturers and brand owners reduce plastic consumption and improve recyclability – especially as the Packaging and Packaging Waste Regulation’s Extended Producer Responsibility (EPR) requirements increase demand for sustainability-minded packaging options. Alongside Sun Chemical’s proprietary Pace Technology, SunPak DFC inPace and DFC coatings are expected to unlock direct food contact compliance while simplifying recyclable packaging designs and eliminating plastic laminates and inserts. Both solutions reportedly contain high biobased carbon content, verified through Carbon 14-testing. They are also set to reduce production steps and material usage, lower potential EPR fee reductions, and improve internal package printing for stronger consumer engagement – creating engaging experiences without compromising on performance. Meanwhile, Sun Chemical has expanded its AquaSafe water-based DFC ink portfolio – a lineup of inks designed for compatibility with paper, paperboard, flexible films, and aluminium foil. These are hoped to help brands replace plastic barriers with sustainability-minded packaging solutions without compromising on food safety or performance. Both SunPakDFC inPace and AquaSafe offer an extended colour gamut of nine new base colours, including a new food-compliant green pigment. This wider palette is said to provide more design freedom, stronger colour impact, and improved print performance for exterior and interior graphics. The DFC inks and coatings are manufactured at Sun Chemical’s Badalona Centre of Excellence for food packaging, with dedicated DFC production capabilities set to ensure consistent quality, comply with regulation, and secure reliable supply across the EMEA region. Sun Chemical has also integrated its GamutViewer software into SunColorBox toolkit in a bid to accelerate colour development. Packaging manufacturers and brand owners can use it to verify colour achievability before production – reducing rework, minimizing waste, and improving efficiency in the manufacturing process. “Packaging producers and brand owners are looking to simplify packaging, improve recyclability, and enhance consumer engagement,” said Nicolas Betin, director of Product Strategy EMEA & Global Sustainability Business Leader at Sun Chemical. “With SunPak DFC inPace and the expanded AquaSafe portfolio, we are providing solutions for both offset and flexographic applications that help customers achieve sustainability, compliance, operational efficiency, and creative freedom.” The development comes after Sun Chemical expanded its [nitrocellulose-alternative inks portfolio](https://packagingeurope.com/news/sun-chemical-expands-nitro-cellulose-alternative-ink-portfolio-for-flexible-packaging/13790.article?ref=packagingeurope.com) for flexible packaging applications earlier this year. The inks aim to address the challenges of solvent-based inks and coatings containing nitrocellulose while being fully compatible with recycling processes, aligning with [RecyClass](https://recyclass.eu/?ref=packagingeurope.com) and [CEFLEX](https://ceflex.eu/?ref=packagingeurope.com) design guidelines. In similar news, [Living Ink Technologies](https://www.livingink.co/?ref=packagingeurope.com) has been nominated for a [Sustainability Award](https://packagingeurope.com/news/announcing-the-finalists-of-packaging-europes-sustainability-awards-2026/14337.article?ref=packagingeurope.com) for its [renewable black pigment](https://packagingeurope.com/features/sustainability-awards-finalist-interview-living-inks-renewable-black-pigment/14628.article?ref=packagingeurope.com) made from agrifood waste. The solution is designed to replace petroleum-based carbon black, reduce supply chain emissions and create a closed-loop packaging system. [Siegwerk](https://www.siegwerk.com/en/home.html?ref=packagingeurope.com) has launched a new [white printing ink](https://packagingeurope.com/news/siegwerk-launches-ink-that-also-acts-as-oxygen-barrier/14388.article?ref=packagingeurope.com) that also provides an oxygen barrier. By merging two functions into a single inline-applied ink, the company claims that its new solution delivers high oxygen barrier performance, a bright white and opaque finish for premium print quality, and one-pass application via standard printing processes. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### German Federal Government backs registration exemptions for EU SMEs URL: https://www.packagingeurope.com/german-federal-government-backs-registration-exemptions-for-eu-smes/ Last updated: 2026-09-11T04:45:52.000Z **The** [**German Federal Ministry for the Environment**](https://www.bundesumweltministerium.de/en/?ref=packagingeurope.com) **has developed an amendment proposal to update the Packaging and Packaging Waste Regulation and save small retailers from appointing a representative in every EU country they serve.** Under the new regulation, companies must appoint an authorized representative in every EU country to which they send packages. Each registration could cost between [€200 and €800](https://packagingeurope.com/comment/are-ppwr-requirements-pricing-small-traders-out-of-the-single-market/14660.article?ref=packagingeurope.com) per country, which is expected to put a disproportionate burden on small and independent businesses selling goods in EU Member States. At a preparatory meeting for the Environmental Omnibus, the German Federal Government presented an amendment proposal to exempt traders that put less than ten tons of packaging into circulation per year from the requirement to appoint a representative. The proposal would also suspend registration in the new system until a central European system for manufacturer registration is operational in mid-2028. The German Federal Government argues that a national regulation would fall short, and that these changes must be implemented directly into the Packaging and Packaging Waste Regulation. It adds that the Regulation “must not create new bureaucratic obstacles” and states its intent to secure a majority among Member States to support the proposal – a move set to support small businesses that only make a few shipments to other EU countries each year. In a similar move, MEP Regina Doherty has written to EU Commissioner Jessika Roswall requesting [‘urgent action, simpler rules and proper protections’](https://packagingeurope.com/news/mep-implores-eu-to-simplify-international-sales-for-online-smes-under-ppwr/14694.article?ref=packagingeurope.com) for European SMEs selling online.She critiques the current rules for enforcing a €3 charge on ‘low-value’ goods from outside the EU, and argues that “parts of the system simply do not work.” In a poll conducted among 500+ [Etsy](https://www.etsy.com/?ref=packagingeurope.com) sellers, just over 4% planned to comply with the new regulation, while approximately 48% said they would no longer sell their products in the EU. [Die Welt](https://www.welt.de/?ref=packagingeurope.com) also cites a confidential conversation with a ‘high ranking EU official’ who encouraged Member States to scrap the need for an authorized representative and [only require traders to register once](https://packagingeurope.com/comment/are-ppwr-requirements-pricing-small-traders-out-of-the-single-market/14660.article?ref=packagingeurope.com). Reportedly, the [European Commission](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com) has requested Member States and the European Parliament to abolish the obligation in a [draft bill](https://packagingeurope.com/comment/are-ppwr-requirements-pricing-small-traders-out-of-the-single-market/14660.article?ref=packagingeurope.com) that currently awaits approval by EU legislators; yet German retail organization [Händlerbund](https://www.haendlerbund.de/de/?ref=packagingeurope.com) says the proposals were suspended after a majority of Member States spoke out against it. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How did bottle caps become the latest victim of the culture wars? URL: https://www.packagingeurope.com/how-did-bottle-caps-become-the-latest-victim-of-the-culture-wars/ Last updated: 2026-09-10T09:48:27.000Z ***This content was originally sent to Packaging Europe members in The Bulletin – a weekly newsletter that includes articles like this, as well as lots more original content. To receive a brand-new edition of The Bulletin every week, plus an exclusive range of reports, briefings and events,*** [***click here***](https://packagingeurope.com/membership?ref=packagingeurope.com) ***to become a member.*** --- Tethered bottle caps are a hot topic once again. One of our journalists has taken a [closer look](https://packagingeurope.com/features/whats-the-problem-with-tethered-bottle-caps/12336.article?ref=packagingeurope.com) at the controversy through a consumer lens, but [The Guardian](https://www.theguardian.com/?ref=packagingeurope.com) posits that the controversy reflects a broader accusation in EU politics: overregulation. Author Alberto Alemanno [writes](https://www.theguardian.com/commentisfree/2026/may/27/how-the-plastic-bottle-cap-became-a-parable-for-the-value-of-eu-regulation?ref=packagingeurope.com) that the reaction of global brands – introducing tethered caps for European consumers but letting the lid fly free in other regions – mirrors two schools of thought among politicians. Is the EU burdened by its own legal complexity, to the point where it struggles to compete with other markets? Or are its strict rules the very factor that sets it apart? Alemanno posits that even the Draghi report couldn’t substantiate the idea that Europe is tangled in its own red tape. Conversely, he argues that the growing push for simplification instead plays into the hands of US tech oligarchs and their ambitions to control global markets. I’m sympathetic to this view. I’d be interested to know whether packaging professionals would co-sign the article’s claim, attributed to the OECD, that the regulatory burden on businesses is not significantly higher than it was fifteen years ago. In any case, the wave of regulatory pressure shows few signs of slowing down around the world as well as in Europe – and whatever the instigators of this culture war have to say, no amount of fearmongering will stop a shipment of non-compliant bottles from being turned away at the border. That said, the [Australian government has just deferred its legislation,](https://www.packagingnews.com.au/latest/packaging-voices-unite-behind-epr?ref=packagingeurope.com) until after the next federal elections, that would have implemented a national EPR scheme, placing the domestic recycling sector in real jeopardy. A reminder that a populist opposition to environmental regulation can have teeth, if we need an example beside the Trump administration. My colleague [concludes](https://packagingeurope.com/features/whats-the-problem-with-tethered-bottle-caps/12336.article?ref=packagingeurope.com) that the issue isn’t with the tethered cap itself, but with the earliest designs that failed to account for the consumer’s experience: sharp edges, resealing issues, insufficient space for the nose and lips, et cetera. To extend Alemanno’s metaphor, I think the same is true of EU regulation. Framing sustainability laws as ineffective benefits the bottom line of those who value profit over environmentalism. But legal text can be tweaked to balance both values, however bureaucratic that might be in practice. It’s much harder to revoke the influence of bad-faith actors once they infiltrate our system, and I’d urge European policymakers to stand firm against forces that want to dilute our progress for their own ends. **If you liked this story, you might also enjoy:** [*The ultimate guide to global packaging sustainability regulation in 2026*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [*PPWR timeline: the key dates to know*](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [*A closer look at the most innovative packaging solutions*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Compact collaborative palletizer designed for heavy cases in limited space URL: https://www.packagingeurope.com/compact-collaborative-palletizer-designed-for-heavy-cases-in-limited-space/ Last updated: 2026-09-10T08:16:58.000Z [**FlexLink**](https://www.flexlink.com/en?ref=packagingeurope.com) **has launched RC20: a compact, standardized collaborative palletizing cell designed to handle heavier cases and high-throughput applications in food, pharmaceuticals, and more.** RC20 isdesigned for end-of-life applications in food, FMCG, pharmaceuticals, and other industries. Reportedly, it reaches payloads up to 17kg, which is expected to increase the range of collaborative palletizing options while maintaining high operational efficiency. The cell offersa maximum pallet height of 2.4 meters, with a throughput of up to six boxes per minute or twelve with double pick. FlexLink clarifies that throughput and achievable pallet height may differ between case specifications, pallet sizes and palletizing patterns. RC20’s compact operational footprint is hoped to improve space efficiency by minimizing the area required for installation and operation, with its safety features making it suitable for facilities with limited floor space. Unlike traditional scanners or fences, RC20’s safety architecture does not stop, slow or reset the machine when an operator passes by. It is also designed to preserve the palletizer’s flexibility and mobility using the FANUC CRX20 collaborative robotic arm. FlexLink’s Robot Config software is also set to configure pallet patterns in minutes, validating them through a background simulation of the palletizing process. This is expected to negate the need for dry runs, save setup time, and support smooth operation without requiring robotic expertise – all while ensuring efficient palletizing across changing SKUs. The cell is CE-certified and UL-compliant. It is reportedly based on a standardized and proven product platform that supports consistent performance and, if required, late-stage customization. “With RC20, we are extending collaborative palletizing into applications that require higher payloads and throughput, while preserving the compactness and accessibility that make this technology valuable on the shop floor,” says FlexLink CEO Henrik Furhoff. “Its unique safety concept helps avoid the larger operational footprint and unnecessary stoppages often associated with safety scanners or fencing, giving manufacturers a standardized solution to automate end-of-line operations in a safe, flexible, and scalable way.” FlexLink will present RC20 at Coesia’s booth (S-2501) at [PACK EXPO International](https://www.packexpointernational.com/?ref=packagingeurope.com) on 18 – 21 October 2026. In other news, [E2Pack](https://e2pack.com/?ref=packagingeurope.com) has unveiled its new EASYROCK [automatic pallet unwrapping system](https://packagingeurope.com/news/e2pack-introduces-automatic-pallet-unwrapping-system/14184.article?ref=packagingeurope.com). Built to handle ‘dozens’ of pallets per hour, the machine is expected to improve safety, increase consistency and support smoother integration into existing lines. [Sitma](https://tecnau.com/?ref=packagingeurope.com) has also introduced its FlatPack [automated paper-based wrapping solution](https://packagingeurope.com/news/sitma-launches-paper-based-automated-wrapping-solution-for-furniture-panels/14584.article?ref=packagingeurope.com) for furniture panels. It is designed to replace plastic packaging in industrial production environments, instead delivering ‘compact and secure’ packs that reduce material usage through fit-to-size, continuous-motion primary packaging. **If you liked this story, you might also enjoy:** [***The ultimate guide to global packaging sustainability regulation in 2026***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/14625.article/?ref=packagingeurope.com) [***PPWR timeline: the key dates to know***](https://packagingeurope.com/features/ppwr-timeline-the-key-dates-to-know/14377.article?ref=packagingeurope.com) [***A closer look at the most innovative packaging solutions***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Resealable canister introduced by Mars to keep crackers fresh on the go URL: https://www.packagingeurope.com/resealable-canister-introduced-by-mars-to-keep-crackers-fresh-on-the-go/ Last updated: 2026-09-10T06:46:01.000Z [**Mars Snacking**](https://www.mars.com/our-brands/mars-snacking?ref=packagingeurope.com) **has introduced a resealable canister for its Cheez-It and Club crackers, designed to help consumers keep the products fresh while eating on the go.** Available at select retailers across the United States, the new ‘pack-and-go’ format now applies to Mars’ Cheez-It Original, Cheez-It Grooves Minis Sharp White Cheddar, and Club Minis Original products. These containers are set to help consumers carry and eat their crackers in different environments – all while ensuring the food itself stays crunchy until the last bite. “Easy, on-the-go snacking is a top need for our fans,” said Nicole Sorensen, VP of Marketing, Crackers at Mars Snacking. “By bringing these popular *Cheez-It* and *Club* crackers to this grab-and-go format, we’re giving people a simple way to enjoy their favourites anywhere, anytime.” In its [latest sustainability report](https://packagingeurope.com/news/mars-designs-67-of-packaging-for-recycling-reuse-or-compost-in-latest-report/14456.article?ref=packagingeurope.com), Mars states that 67.6% of its consumer-facing packaging is currently designed to be reusable, recyclable or compostable. Its website states that the company’s ‘highest priority’ is to ‘significantly reduce’ its use of virgin plastic, eliminate ‘problematic and unnecessary’ packaging materials from its portfolio, and prevent its waste products from contaminating recycling streams or the natural environment. In other news, [Altopack](https://altopack.com/en/?ref=packagingeurope.com) has introduced a [resealable zip pack](https://packagingeurope.com/news/altopack-reveals-resealable-zip-pack-for-spaghetti/14566.article?ref=packagingeurope.com) for spaghetti. The ‘distinctive’ design is set to stand out on shelves while preserving the spaghetti’s freshness and protecting it from external contamination over time. [Canovation](http://www.canovation.com/?ref=packagingeurope.com) and [CANPACK](https://www.canpack.com/?ref=packagingeurope.com) have also developed an [end seal system](https://packagingeurope.com/news/canovation-and-canpack-to-bring-resealable-aluminium-cans-to-pilot-lines/14346.article?ref=packagingeurope.com) for resealable aluminium cans, while [Sonoco](https://www.sonoco.com/?ref=packagingeurope.com)’s [resealable metal cans](https://packagingeurope.com/news/sonoco-reveals-re-sealable-metal-cans-and-microwaveable-metal-bowls/14271.article?ref=packagingeurope.com) are expected to improve consumer convenience through easy re-sealing and fridge storage after opening – especially for products such as pet food. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### We rebuilt our event partnership model around the right conversations URL: https://www.packagingeurope.com/we-rebuilt-our-event-partnership-model-around-the-right-conversations/ Last updated: 2026-09-17T08:54:30.000Z **The right conversations shouldn’t be left to chance – so we’ve rebuilt the Sustainable Packaging Summit’s partnership model to help make them happen. Here’s how we’ve put that thinking into practice.** The Summit already brings together a large, senior international audience of 850+ attendees. That includespackaging professionals from 43+ countries, 80% of whom are involved in final decision-making. Scale alone isn’t the point. High numbers increase the likelihood of a valuable exchange on paper – but as we’ve discussed at length, assembling the right people in the same room is no longer enough. Partners need a more intentional way to meet the people most relevant to them. Otherwise, there’s every risk the perfect business contact will walk right past their stand – or spend the whole event on the other side of the building. That’s why we’ve introduced the **Concierge Meeting Programme**. **From access to introductions** We’re taking a more active role in helping those connections happen. Depending on their partnership level, our partners will receive up to **15 curated, 1-to-1 meetings**, each tailored to suit their specific business needs. Make no mistake: this isn’t the result of an algorithm. A dedicated **Concierge Manager** supports the process from end to end, from understanding the client’s targets to overseeing outreach through on-site delivery. That also means the appointments aren’t random. This service ensures each meeting is pre-qualified, mutually agreed, and arranged in advance – giving both sides a clear reason to have the conversation. The purpose isn’t to fill diaries with meetings. It’s to start the relevant conversations between people who have a genuine reason to talk. ![Statie_Photography_58-2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/1/5/4/20154_statie_photography_582_47406.jpg) **Rethinking the sponsorship package** This same line of thinking has inspired us to redesign the wider partnership structure around different levels of access, engagement and influence. Now organizations have clearer options, depending on what they want to achieve at the Summit. Our new packages go beyond presence and visibility. Instead of measuring success primarily through footfall, they put greater emphasis on access, engagement and relevant commercial conversations. This year, the Summit is embracing a broader definition of value: Who did you meet? What conversations did you start? What relationships could develop from them? **Does this mean the booth is dead?** Far from it. Spontaneous networking and thought leadership are integral parts of the trade show experience – and visibility, including the opportunity to showcase products and services, remains as important as ever. Here’s the difference: we’re not expecting the booth to do all the work anymore. Our partners get the best of both worlds. A conversation might start in a pre-arranged meeting and continue at the booth. Someone may hear a partner speak on stage and arrange a conversation afterwards. An introduction might lead to an unexpected connection elsewhere at the event. We can’t guarantee what happens after two people meet, but we can take much greater responsibility for making sure the right people have the opportunity to sit across the table from one another. For us, that’s what a modern event partnership should deliver. [Click here to read the other articles in this series](https://packagingeurope.com/preview.html?u=https%3a%2f%2fpackagingeurope.com%2fstory.aspx%3fstoryCode%3d14749%26preview%3d1%26hash%3d016CB6596AB4EAE6B76F9531026AF523&ref=packagingeurope.com) ### Aliplast recycles over 90% of Cantina Pizzolato’s flexible plastic from wine URL: https://www.packagingeurope.com/aliplast-recycles-over-90-of-cantina-pizzolatos-flexible-plastic-from-wine/ Last updated: 2026-09-09T11:40:08.000Z [**Aliplast**](https://www.aliplastspa.com/en?ref=packagingeurope.com) **and** [**Cantina Pizzolato**](https://lacantinapizzolato.com/en/?ref=packagingeurope.com) **report that they recovered and recycled over 90% of the plastic films used to package and transport wine in 2025, contributing to the development of a circular production model.** Since the partners joined forces last year, Aliplast has collected Cantina Pizzolato’s plastic waste and recycled it into a raw material for use in new production cycles. In 2025, 91.7% of Cantina Pizzolato’s waste was sent for recycling, with the winery supplying 19,810kg of plastic film – as well as 1,801kg managed through the local collection service. The collected films are transported to Aliplast’s plant in Istrana, Treviso. There the plastic undergoes sorting, washing and grinding process, and the pellets are used to produce new plastic films – each containing 30% recycled plastic and 70% virgin material. This approach is believed to ensure strength, elasticity and high technical performance while reducing the consumption of virgin resources. Overall, Aliplast and Cantina Pizzolato aim to introduce an efficient end-of-life recovery process for the wine sector, where flexible plastics such as pallet covers and stretch films keep products stable and protected in transit. Using recycled plastic is set to lessen the supply chain’s environmental impact and help develop circular production models. It is also set to align with the Packaging and Packaging Waste Regulation’s recyclability and recycled content requirements. The collaboration is part of Cantina Pizzolato’s wider sustainability programme. It is hoped to close the material loop, reduce the need for disposal, and strengthen the overall coherence of the production model. “The partnership with Cantina Pizzolato demonstrates how it is possible to transform plastics waste management into an efficient and traceable industrial process, capable of generating environmental and economic value,” says Aliplast CEO Michele Petrone. “Integrating recycling directly into our partners’ production chains means making a tangible contribution to the spread of circular economy models, anticipating regulatory changes and strengthening businesses’ competitiveness.” “The project with Aliplast combines environmental sustainability with efficiency in resource management, reducing waste, encouraging material recovery and strengthening ties with the local area thanks to the collaboration between two organisations located just a few kilometres apart,” adds Sabrina Rodelli, partner responsible for sustainability at Cantina Pizzolato. “In other recycling projects, the lack of operational facilities in Italy still forces us to transport materials across the border. This is why we consider it particularly significant to be able to develop a local, circular supply chain. “Our hope is that this experience will become a replicable model and a source of inspiration for other companies, helping to foster a culture of sustainability and shared responsibility capable of generating positive and lasting impacts.” Cantina Pizzolato is also investing in a long-term project using high-quality recycled plastic packaging produced in a secure and certified European supply chain such as Aliplast’s. This is anticipated to overcome the challenges of geopolitical instability, supply chain tensions and volatile raw material costs. It is expected to go beyond simply regulatory compliance and help Cantina Pizzolato reduce its dependence on fossil fuels without disrupting production continuity. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Südpack unveils mono-PP pouch solution for yoghurt drink market URL: https://www.packagingeurope.com/sudpack-unveils-mono-pp-pouch-solution-for-yoghurt-drink-market/ Last updated: 2026-09-24T09:22:19.000Z **Südpack has launched a recyclable, mono-material polypropylene (PP) flexible pouch aimed at the drinkable yoghurt market.** The company identifies the rapidly-growing yoghurt drink market as a key driver behind the launch of this new solution – the segment is forecast to grow from $4.6 billion to $6.7 billion by 2034\. Europe is one of this sector’s key sales regions; currently accounting for 30% of the global market. Conventional formats such as PET bottle and cups are still the dominant packaging format in the yoghurt drink market at 44%, but Südpack reports that flexible pouches are the fastest growing format. Südpack says that flexible solutions in this space are easy to open, securely reclosable, and mess-free – they can be squeezed almost completely empty and are comparatively easy to handle. The material used for this specific product, CarbonLite PurePP, is based on polypropylene. Reported benefits include proven sealing performance, secure spout integration, leak tightness, reliability, and “excellent machinability.” According to Südpack, the solution offers the same shelf life as more commonly-used alternatives. The company also says that its new product can be mechanically recycled within the PP recycling stream, due to both the body of the pack and its spout being made of PP. The solution apparently achieves a recycling rate of “more than 95%.” Meanwhile, Südpack’s internal calculations reportedly show that the “CO2e footprint per square meter of a PP-based spouted pouch with a film thickness of 111 μm is more than 40% lower than that of a 103 μm PET/aluminum/PE laminate.” **If you liked this story, you might also enjoy:** [*The ultimate guide to packaging innovation in 2026*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Packaging and Packaging Waste Regulation: what to know in 2026*](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [*Everything you need to know about global packaging sustainability regulation*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### UK packaging leaders to discuss DRS readiness as 2027 countdown gathers pace URL: https://www.packagingeurope.com/uk-packaging-leaders-to-discuss-drs-readiness-as-2027-countdown-gathers-pace/ Last updated: 2026-09-09T09:03:47.000Z **Exchange for Change, British Soft Drinks Association, Food and Drink Federation, British Retail Consortium, and Carlsberg Britvic will come together at London Packaging Week to examine one of the biggest changes to its packaging and recycling system in a generation.** With little more than a year until the UK’s Deposit Return Scheme (DRS) goes live, organisations at the heart of its delivery will come together at [London Packaging Week](https://click.agilitypr.delivery/ls/click?upn=u001.Q-2FW5ZtAUQ-2B815frPskAOCXgvjz63VwRAfRIU8FqCiX1F4AHymGOzfo8-2FArZKHv9XqcaGlvVPRChh9FUMDj5NXZ2IOdKP3FQ-2ByFLJyAQpEtI-3D%5Fohv%5FdRVRMfmggDl3jelAlulngON-2BDjX29ioBmR9qCg9ETeaNTb1pSHA-2BxrDqQao4V1P2vi1OD725rwrDnX-2BCo-2FKlOhl0-2B1Q76m9-2F83ozXo5R8vGUA-2BGcrgfeTpikam5msUBDuEqd1HhX4ZCSulgGZEujpSc-2Fju-2Bx3H68dyqqxLrxBdOUzjD6AxbpxtYPbqqjqJ5RF6twlCf7QSDGjMTuLcZxqvRRyNXYHIjnec5KAwJTn8O7GJwd3w8gRtZKoSVsQpFULNBvf-2BYzsgm4RPWp2USAMgUuc2n7TFEydB7tVrZnbhqYasL9sSgG0ly2AlxOwjcv-2Bi4Jv-2BOLHeoge4OXt58xCq40drK0ru97FyuFFb40-2FhTR-2Bz8NTYZ54ELCZWaBD-2F-2BIk36kbDU-2B4Qv4FyxlQD84ol8G0qxp5cjGiZKlHAavPR-2FO6u1L3lNO08oobaTByNCnGm7S2W-2Fge20m8UUNc-2BCbP9shNy4DQBEgj97x3B1cwS4-3D&ref=packagingeurope.com) to discuss industry readiness and work to be done before October 2027. The session, ‘DRS countdown: from 2026 readiness to 2027 reality’, takes place on Wednesday 16 September and brings together Julian Hunt, industry-nominated Non-Executive Director at Exchange for Change; Andy Bagnall, Director General of the British Soft Drinks Association; Ellena Andrews, Senior Corporate Affairs & Circular Economy Policy Executive at the Food and Drink Federation; Naomi Brandon-Bravo, Sustainability Policy Adviser at the British Retail Consortium; and Tom Fiennes, Sustainability Director at Carlsberg Britvic. The 45-minute discussion will focus on the practical reality of delivering DRS. The panel will discuss current levels of readiness across the system, work that will happen over the next 12 months and consider what success should look like during the scheme’s first year of operation. From 1 October 2027, consumers will pay a 20p deposit when purchasing drinks in eligible cans and plastic bottles, reclaiming it when the empty container is returned. Behind that relatively simple consumer proposition sits a major transformation encompassing packaging, barcodes, retail infrastructure, reverse vending machines, logistics, data and consumer behaviour. For Hunt, who has been involved in the DRS journey for much of the past decade, the scale of the transition should not be underestimated. “What we have to accept is this is going to be probably one of the biggest changes in a generation when you think of waste and packaging and recycling,” he said. “This will be the biggest change that we’ve seen in the UK since kerbside recycling started. It’s on that scale of change.” Exchange for Change, the industry-led organisation responsible for delivering the scheme across the UK, has itself developed rapidly. Effectively a start-up at the beginning of 2025, it now has a base in Milton Keynes, a leadership team, and a workforce of more than 60 people working towards the October 2027 launch. “The timetable for delivery of DRS was always going to be challenging, but it’s achievable,” Hunt said. “We’ve got a team of more than 60 in place, and have moved rapidly to bring on board the capabilities and the resources that we need to deliver on the operational plan.” Work is progressing across material specifications, scheme branding and barcodes, reverse vending machines, IT, logistics and counting infrastructure. But Hunt’s message to businesses is that October 2027 should not be treated as the point at which implementation begins. “The responsibility is really on the producers,” he said. “They will need to work closely in partnership with their suppliers to get ready because there’s going to be a lot of work around changing packaging.” For producers, preparations include changes to packaging, branding and barcodes, while retailers must determine how returns will operate across their estates. Managing the transition from existing non-DRS stock will add another layer of complexity. The breadth of the London Packaging Week panel reflects the coordination required, bringing together those responsible for scheme delivery with drinks producers, food and drink manufacturers and retailers as the countdown accelerates. “Packaging is a big industry. There are lots of actors, lots of players on all aspects of the scheme, and we’ve all got a role in trying to connect with all of those operators and help them understand this is coming, this is a reality, and these are the things that you need to do to get ready,” Hunt said. Exchange for Change is already working with more than 50 trade associations and industry bodies and drawing on experience from DRS operators across Europe. Ultimately, Hunt says the measure of success is much simpler: a consumer buys a drink, pays the deposit, returns the empty container and gets their 20p back. “Put simply, that is what success looks like from day one. We’ve got to make sure it’s convenient. We’ve got to make sure it works. We’ve got to make sure it’s really easy for consumers from day one and then keep improving that experience after go-live.” The discussion comes as regulation takes an increasingly prominent place on the London Packaging Week agenda, with PackUK also addressing the next stages of packaging Extended Producer Responsibility as businesses move from understanding major reforms to implementing them in practice. The session, ‘DRS countdown: from 2026 readiness to 2027 reality’, takes place from 13:10 to 13:55 on Wednesday 16 September on the FMCG Stage at London Packaging Week 2026. London Packaging Week takes place on 16 & 17 September 2026 at Excel London, bringing together more than 5,700 packaging professionals, 220+ exhibitors and more than 90 speakers across luxury, beauty, premium drinks and FMCG. Registration is free for industry professionals and includes access to the full conference programme, exhibition, networking opportunities and feature areas. ### Sealed aluminium foil excluded from EU’s tethered lid requirements URL: https://www.packagingeurope.com/sealed-aluminium-foil-excluded-from-eus-tethered-lid-requirements/ Last updated: 2026-09-09T08:52:26.000Z **The** [**European Commission**](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com) **has updated its single-use plastic guidelines to clarify that aluminium foil lids sealed onto a plastic beverage container are excluded from tethering requirements.** Under Article 6 of [Directive (EU) 2019/904](https://eur-lex.europa.eu/eli/dir/2019/904/oj/eng?ref=packagingeurope.com), Member States may only allow single-use plastic beverage containers with a capacity of up to 3L to be placed on the market if their caps or lids remain attached. This rule does not apply to glass or metal beverage containers that have caps and lids made from plastic, or to beverage containers containing liquids intended and used for food for special medical purposes. [Commission Notice C/2026/4813](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=OJ:C%5F202604813&ref=packagingeurope.com) updates the measures set out in Directive (EU) 2019/904\. Table 7 in section 4.4.2 provides illustrative examples of caps and lids for single-use plastic beverage bottles and containers and specifies whether they are included or excluded from the Directive’s tethering requirement. Under the updated guidelines, a single-use plastic beverage container with a plastic cap and sealed aluminium foil lid is only partially excluded from the requirement. It applies to the plastic cap, but *not* the foil lid, which is not considered as a plastic component under Article 6(2). “For producers using mixed plastic and aluminium closures, particularly in dairy packaging, the clarification resolves a compliance question that had no direct answer in the previous version of the guidelines,” [says](https://www.linkedin.com/posts/matteo-squeo-b12a9ab4%5Fupdated-commission-guidelines-supd-ugcPost-7503018945273196545-0Vtg/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAACu1HeABNi1KUuyd8ttT2BO9fAuhs9G3X5w) Mattheo Squeo, founder of [The Green Clause](https://be.linkedin.com/company/the-green-clause?ref=packagingeurope.com) and member of the Permanent Delegation of the Court of Justice, the General Court and the EFTA Court. Packaging Europe previously [dove deeper](https://packagingeurope.com/features/whats-the-problem-with-tethered-bottle-caps/12336.article?ref=packagingeurope.com) into consumer debate around tethered bottle caps. While some consider it a small adjustment for the greater good, others have complained of injuries from sharp tethers, difficulty resealing drinks, and accessibility issues for certain consumers – arguing that the public is expected to bear the burden of inconvenience while corporations cause far more environmental harm. In another development, the Commission recently [missed its self-imposed deadline](https://packagingeurope.com/news/eu-commission-misses-deadline-to-harmonize-ppwrs-labelling-requirements/14631.article?ref=packagingeurope.com) to publish implementing acts that would harmonize the Packaging and Packaging Waste Regulation’s labelling requirements for recycled content, reusable packaging, and consumer sorting. This has raised concerns about a ‘very tight’ deadline to comply with the rules. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### PET beverage can with EcoFloat sleeve revealed by ALPLA and CCL Label URL: https://www.packagingeurope.com/pet-beverage-can-with-ecofloat-sleeve-revealed-by-alpla-and-ccl-label-2/ Last updated: 2026-09-10T05:25:36.000Z [**ALPLA**](https://www.alpla.com/en?ref=packagingeurope.com) **and** [**CCL Label**](https://ccllabel.com/en?ref=packagingeurope.com) **have developed a stackable, recyclable PET beverage can with a full-body shrink sleeve – designed to be a ‘quickly scalable’ alternative to aluminium cans.** The 0.33L ‘bottle in can’ format is intended to combine the aesthetics of metal with the cost-efficiency, properties and recyclability of PET. It can reportedly be integrated into existing PET filling lines. In line with the EU’s market [ban on BPA](https://packagingeurope.com/news/european-commission-bans-use-of-harmful-bpa-in-food-contact-materials/12396.article?ref=packagingeurope.com) in food-contact materials, the packaging avoids epoxy coatings containing the chemical compound. The can’s tethered cap is set to improve its resealability and protect the beverage against contaminants and insects. This is anticipated to reduce the cleaning required to recycle the pack in home collection and deposit return systems. Customers can also opt to manufacture their beverage can fromrPET, which is expected to unlock additional CO2 savings and slotthe container into an existing ‘bottle-to-bottle’ cycle. Meanwhile, CCL Label’s EcoFloat shrink sleeve is made from low-density polyolefin and separates from the PET flakes during the recycling process. The sleeve is only applied after the bottle is filled, which is said to offer more flexible production and design. ALPLA notes that PET preforms and sleeves require ‘significantly less’ storage and transport capacity than prefabricated empty cans. Additionally, the pack’s shrink sleeve, silver metallic effect, and mirror finishunlock 360° decoration for visual appeal. ALPLA and CCL Label describe the pack as a ‘safe, cost-efficient and future-proof’ solution for beverage manufacturers. “A beverage can may just as well be made of plastic,” says Daniel Lehner, global sales director Food & Beverage at ALPLA. “Our PET can relies on the well-known material properties of PET, which have proven themselves on the market, strengthens the supply chain and can highlight special products as a novelty. “We stand for safe and modern packaging solutions worldwide. The PET can combines these features and enables our customers to have a seamless and long-term supply.” In other news, [OMG Bubble Tea](https://omgbubbletea.com/?ref=packagingeurope.com) has adopted [Greiner Packaging](https://www.greiner-gpi.com/en?ref=packagingeurope.com)’s [K3 cups](https://packagingeurope.com/news/bubble-tea-brand-embraces-greiner-packagings-separable-cup-and-sleeve/14689.article?ref=packagingeurope.com) for its ready-to-drink, on-the-go beverages. The cup itself is made from polypropylene and EVOH, with Greiner’s New Tear Tab helping consumers separate the cardboard wrap after use. Small-batch cocktail brand [Kocktail](https://kocktail.co.uk/?ref=packagingeurope.com) has unveiled [Kocktail Glass](https://packagingeurope.com/news/kocktail-launches-innovative-new-premium-ready-to-drink-format/14560.article?ref=packagingeurope.com) – a ready-to-drink format designed to be kept and reused. The pack is reportedly exempt from the UK’s upcoming Deposit Return Scheme for single-use plastic bottles and cans, which is set to launch on the 1st of October 2027. [Prism eLogistics](https://www.prismelogistics.co.uk/?ref=packagingeurope.com) has also developed a [fully recyclable sleeve](https://packagingeurope.com/news/prism-reveals-fully-recyclable-sleeve-solution-for-kefir-drinks/14344.article?ref=packagingeurope.com) for kefir brand [Bio&Me](https://bioandme.co.uk/?ref=packagingeurope.com) using EcoFloat shrink sleeving. The sleeve is specifically engineered to improve the sink/float separation process and be recycled through established PP recycling streams. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Sustainability Perspectives: Unpacking PPRW requirements with Constantia Flexibles URL: https://www.packagingeurope.com/sustainability-perspectives-unpacking-pprw-requirements-with-constantia-flexibles/ Last updated: 2026-09-14T08:07:27.000Z _No content available._ ### The Brief: how can multipurpose packaging contribute to sustainability? URL: https://www.packagingeurope.com/the-brief-how-can-multipurpose-packaging-contribute-to-sustainability-2/ Last updated: 2026-09-24T08:17:05.000Z _This post is for paying subscribers only._ ### LOUPE Americas 2026 URL: https://www.packagingeurope.com/loupe-americas-2026/ Last updated: 2026-09-10T08:27:46.000Z _No content available._ ### France drops mandatory bottle deposit system in favour of voluntary schemes URL: https://www.packagingeurope.com/france-drops-mandatory-bottle-deposit-system-in-favour-of-voluntary-schemes/ Last updated: 2026-09-09T05:44:44.000Z **France has decided against a mandatory deposit system for plastic bottles and recommends that towns and cities set up voluntary schemes,** [**Reuters**](https://www.reuters.com/?ref=packagingeurope.com) **reports.** After a three-month consultation with towns and cities, as well as plastic bottle and recycling businesses, the [Ministry of Ecological Transition](https://www.ecologie.gouv.fr/en?ref=packagingeurope.com) has announced that a mandatory deposit system [will not be enforced](https://www.reuters.com/business/environment/france-drops-plans-mandatory-plastic-bottle-deposit-2026-09-07/?ref=packagingeurope.com). According to [The Geo Chronicle](https://thegeochronicle.com/france-abandons-mandatory-plastic-bottle-deposit-scheme/?ref=packagingeurope.com), local municipalities fear that introducing deposit return infrastructure could impact existing municipal recycling systems, which derive a ‘significant portion’ of their revenue from plastic bottles and aluminium cans. If these systems end up in a funding deficit, taxpayers may be forced to cover the costs. Other concerns surround the logistical and spatial challenges of setting up automated collection points – whether inside a supermarket or across urban and rural communities. Some argue that improving existing yellow bin and kerbside recycling systems would achieve better results. “Even if France just dropped the idea of a mandatory national deposit system for plastic bottles, this is less a retreat from recycling than a fight over who controls the material, who pays for collection, and who captures the value of recycled PET,” [says](https://www.linkedin.com/posts/thomas-tharaldsen-12630b265%5Ffrance-plastic-supd-share-7502672869340930049-uL3a/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAADz-JD4BLFCUyPI6Gr92naq388LZgcj6%5F80) Thomas Tharaldsen, country chair Norway at [Viridor](https://www.viridor.co.uk/?ref=packagingeurope.com). He indicates that France currently collects 58% of its plastic beverage bottles annually, but points to the Single-Use Plastics Directive’s 90% target for single-use plastic products by 2029 – stating that “the problem hasn’t gone away.” “France is choosing a territorial approach instead, targeting areas where collection performs poorly,” he continues. “The political resistance has largely come from local authorities and waste operators, who argue that municipalities have already invested heavily in collection and sorting infrastructure and could lose valuable PET streams and revenues if bottles move into a separate deposit system.” Under the Packaging and Packaging Waste Regulation, EU Member States must establish fully operational national deposit return systems for single-use plastic beverage bottles and metal beverage containers of up to 3L in size by 1 January 2029. By the same deadline, Member States must ensure that their deposit return systems achieve a separate collection rate of at least 90% per year by weight. These deposit and return systems must allocate a minimum share of their budget to finance nationwide reduction and prevention efforts. The Regulation does not mandate a set amount for the deposit charge, but it excludes packaging for wine, aromatized wine products, spirits, milk, or milk-based products from deposit return requirements. A Member State may be exempt certain packaging from this requirement if it can prove that the format in question exceeds a separate collection rate of 90% by weight within the first two years of the Regulation’s entry into force. Member States may also submit a request for exemption at least 24 months before the legal deadline, accompanied by an alternative strategy that sets out concrete actions. Back in April, Portugal [launched its national deposit return scheme](https://packagingeurope.com/news/portugal-kicks-off-national-deposit-return-scheme-for-drinks-packaging/14122.article?ref=packagingeurope.com) for ready-to-drink beverage packaging. Operated by [SDR Portugal](https://sdrportugal.pt/en/?ref=packagingeurope.com): Associação de Embaladores, the system covers plastic, aluminium and steel containers of less than 3L and charges a deposit value of €0.10 per container. [Exchange for Change](https://exchangeforchange.co.uk/?ref=packagingeurope.com) has also revealed the [intended producer fees](https://packagingeurope.com/news/exchange-for-change-reveals-intended-producer-fees-for-uk-drs/14688.article?ref=packagingeurope.com) for the UK’s deposit return scheme, which is set to launch in October 2027\. While the fee will be set at 0p until December 2028, current data suggests that they will rise to an estimated 0.6p per unit for aluminium and steel containers and 2.3p per unit for PET containers from January 2029. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Is it time to replace plastic cases for video games? URL: https://www.packagingeurope.com/is-it-time-to-replace-plastic-cases-for-video-games/ Last updated: 2026-09-08T06:00:19.000Z **Recycling experts at** [**BusinessWaste.co.uk**](https://www.businesswaste.co.uk/?ref=packagingeurope.com) **are urging video game publishers to reconsider using full-size plastic cases as the industry increasingly replaces physical discs with download codes.** As of 2 September 2026, the extended gameplay preview of [Rockstar Games](https://www.rockstargames.com/?ref=packagingeurope.com)’ Grand Theft Auto VI has led to an estimated [4.86 million pre-orders](https://www.techpowerup.com/352187/gta-6-pre-orders-jumped-by-436-in-a-single-day-after-netflix-reveal-as-ps5-dominates-xbox?ref=packagingeurope.com) – and while the game will only be available in a digital format, brick-and-mortar stores will sell boxes containing a download code for the standard edition. The code-in-box model helps game publishers retain shelf space and appeals to collectors of physical gaming products, but also generates ‘entirely avoidable’ packaging waste. This has led polypropylene recycling experts at BusinessWaste.co.uk to question the format’s environmental implications. It is currently unclear what form the physical version of Grand Theft Auto VI will take, but BusinessWaste.co.uk warns against the possibility of selling a single sheet of paper or card in a standard plastic game case. Traditional cases are made from polypropylene, which is durable enough to protect discs through storage, use and resale. These practical purposes become irrelevant once a download code has been redeemed. Each case must be manufactured, printed, and transported to retailers and consumers – and if it does not contain a disc, the usefulness of a full-size plastic case comes into question. Furthermore, polypropylene is technically recyclable but isn’t always accepted in household recycling streams. A game case’s printed paper cover and clear outer sleeve also require consumers to separate the components, which reportedly makes the whole pack more likely to end up in general waste. Especially as extended producer responsibility requirements become increasingly common, BusinessWaste.co.uk considers reducing unnecessary packaging and plastic waste a ‘priority’. Instead of full-size plastic cases, BusinessWaste.co.uk recommends that video game publishers distribute download codes in lightweight recycled card sleeves. The [SteelBook](https://steelbook.com/?ref=packagingeurope.com) format could combine future recyclability with value for collectors, while digital gift cards could be a more responsible option when purchasing a code for someone else. Publishers could also clearly state the weight, materials and recyclability of their packaging. BusinessWaste.co.uk hopes this would encourage the gaming industry to eliminate unnecessary materials and help consumers understand what they are buying. “The bigger concern with such high-profile releases like GTA VI is what happens if code-in-box becomes an industry standard,” said polypropylene recycling expert Mark Hall. “While one game will not transform packaging waste on its own, continuing with this approach across future releases would keep plastic cases in circulation long after discs have largely disappeared. “For a launch of this size, Rockstar should be transparent about how many game cases are being produced, what materials they contain and what happens to unsold stock. Without that information, it’s difficult to understand the full waste impact. “This release could be a useful precedent going forward. If a release with this level of demand can move away from traditional packaging designed for physical media, other publishers would have fewer reasons to keep using it.” BusinessWaste.co.uk emphasizes that the polypropylene cases shouldn’t automatically be written off as immediate waste, since some consumers keep and use them for years. Eliminating physical retail options also prevents retailers from profiting and limits options for consumers. For example, [Sony Interactive Entertainment](https://sonyinteractive.com/en/?ref=packagingeurope.com) announced in July that it would [discontinue](https://blog.playstation.com/2026/07/01/physical-disc-production-ending-in-january-2028-for-new-games-releasing-on-playstation-consoles/?ref=packagingeurope.com) the production of physical game discs from January 2028 – instead selling its video games in digital formats only. The transition has sparked debate online, with some gaming enthusiasts arguing that the lack of a physical product deprives them of full ownership. Criticisms include Sony’s ability to revoke access to a game at any point, and the loss of traditional trading and reselling experiences. “I’m all for going digital from \[an\] environment perspective – less future waste,” [wrote one commenter](https://www.reddit.com/r/PS5/comments/1w21yvu/sony%5Freportedly%5Freconsidering%5Fdelaying/?ref=packagingeurope.com), “but for this to be consumer-friendly, there needs to be significant overhaul of existing licensing arrangements.” “I think it is a practical move that is better for the environment,” [argued](https://www.linkedin.com/posts/robert-berry-683232187%5Ffolks-seem-upset-that-sony-plans-to-go-100-activity-7478120067935727616-sS2j/?ref=packagingeurope.com) Robert Berry on LinkedIn. “So many newer games can barely fit on a disc and nearly all require some sort of virtual patching updates to work upon release anyway. All the money and waste saved by not having to manufacture and ship this stuff is better for everyone.” Packaging Europe held a [similar conversation](https://packagingeurope.com/features/should-we-recycle-plastic-bottles-into-vinyl-records/14541.article?ref=packagingeurope.com) in a recent edition of the Brief, which explored the environmental implications of cardboard sleeves in the vinyl record revival. Our brand director, Tim Sykes, weighed up the pros and cons of sleeves remaining in a collector’s possession for reuse, but remaining outside the material loop for years to come. In a survey conducted by the [University of Glasgow](https://www.gla.ac.uk/?ref=packagingeurope.com), only 5% of respondents would definitively consider buying a download link inside a collectable sleeve, while one in four said they would consider it – despite 70% of respondents believing that climate change should take priority over other global issues. Meanwhile, [Nintendo](https://www.nintendo.com/?ref=packagingeurope.com) was recently at the centre a different controversy. Consumers argued that the [packaging for its Switch 2 console](https://packagingeurope.com/news/too-similar-nintendo-switch-boxes-spark-heated-debate-over-consoles-success/12885.article?ref=packagingeurope.com) was ‘boring’ and too similar to the previous model – an outcome expected by some to jeopardize the product’s success. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Study finds European consumers actively separate packaging components for recycling URL: https://www.packagingeurope.com/study-finds-european-consumers-actively-separate-packaging-components-for-recycling/ Last updated: 2026-09-08T05:02:32.000Z **A study conducted by** [**Smurfit Westrock**](https://www.smurfitwestrock.com/?ref=packagingeurope.com) **Bag-in-Box across Belgium, France, Germany and Sweden found that consumers across Europe are actively separating Bag-in-Box packaging components for recycling, helping to ensure the materials can be directed into the appropriate recycling streams.** The company claims that most consumers across the four countries followed proper recycling practices by separating the different packaging components before disposal. Smurfit Westrock says the results suggest consumers are increasingly willing to engage with recycling systems when packaging is designed to be intuitive and easy to sort. The study points out that waste collection systems, recycling policies, consumer education and local sorting guidance are ‘significantly’ different between countries, which is likely an important factor in determining how effectively packaging materials are recovered and recycled. It’s worth noting that while collection systems vary across EU countries, the available waste management options generally depend on local waste policies. The collection schemes examined in the report were separate collection schemes, where waste streams must be separated by the end user in accordance with local regulations; and mixed collection schemes where consumers are required to dispose of plastic, metal, and carton packaging in the same recycling bin, with component separation mostly reliant on consumer awareness and education. In related news, new [household recycling rules](https://packagingeurope.com/news/new-household-recycling-rules-come-into-force-across-england/14102.article?ref=packagingeurope.com) came into force across England in April, meaning waste collectors must collect food and garden waste, paper and card, all other dry recyclable materials (glass, metal and plastic, including cartons) and residual waste (non-recyclable waste that is sent for energy recovery or to landfill) separately from households. It is hoped that simplifying sorting and collections will mean more high-quality recycled material can be processed domestically and used by manufacturers to make new products. We recently spoke with [Steinert](https://steinertglobal.com/?ref=packagingeurope.com) about its AI-based sorting programme for separating post-consumer PET food trays from other PET packaging, a [finalist](https://packagingeurope.com/news/announcing-the-finalists-of-packaging-europes-sustainability-awards-2026/14337.article?ref=packagingeurope.com) in this year’s Sustainability Awards. Nominated in the Driving the Circular Economy category, Sascha Fiedler, marketing manager at Steinert, detailed the company’s entry. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### New Zealand government to launch nationwide farm plastics recycling scheme URL: https://www.packagingeurope.com/new-zealand-government-to-launch-nationwide-farm-plastics-recycling-scheme/ Last updated: 2026-09-07T11:55:39.000Z **The** [**New Zealand government**](https://www.beehive.govt.nz/?ref=packagingeurope.com) **has announced plans for a nationwide Rural Recycling Scheme for farm plastics starting in March next year, due to expand recycling and recovery of agrichemical containers, bale wrap and silage sheet with a new take-back system.** The plans were revealed by minister for the Environment Nicola Grigg, who states that the recycling scheme will be managed by the not-for-profit [Agrecovery Foundation](https://agrecovery.co.nz/?ref=packagingeurope.com) and replace the current voluntary recycling schemes. It will require producers to contribute a small fee for products sold to support a free network of collection services and take-back sites. Apparently, the existing regional network of around 240 take-back sites will be expanded to allow for the increased volume of rural plastics for recycling markets. According to Grigg, the current voluntary schemes operated by Agrecovery and [Plasback](https://plasback.co.nz/?ref=packagingeurope.com) collect under half of the in-scope plastics that farmers and growers use, and the new national system will ‘significantly increase’ recycling and recovery and reduce the quantity of farm plastics going to landfills, being buried or burnt on farms. Grigg adds: “Take-back services will also be available to other users of agrichemicals and farm plastics including the forestry, manufacturing, hospitality, tourism and sport sectors, and local authorities and contractors. Households will also have a bespoke national service for their pest and weed control products.” Existing voluntary schemes will continue to operate until the Rural Recycling Scheme starts on 1 March 2027. In other recycling news, March this year saw [Boots](https://www.boots.com/?ref=packagingeurope.com) reveal that customers can claim £5 worth of Boots Advantage Card Points through its existing [recycling scheme](https://packagingeurope.com/news/boots-offers-recycling-scheme-incentive-in-line-with-global-recycling-day/14030.article?ref=packagingeurope.com) using its app and in-store drop off points. Customers can download the [Recycle at Boots App](https://www.boots.com/boots-recycling-scheme?srsltid=AfmBOoqhFHbB6gzUKQA-EKCDX45hb5rVi5Mm1kq1-RwBN31ayZeGxy%5FA&ref=packagingeurope.com), register online with [Scan2Recycle](https://www.scan2recycle.com/?ref=packagingeurope.com), and - once approved - deposit the empty packaging at the closest participating store and scan the QR code on the deposit box to claim their voucher. The same month [Asda](https://www.asda.com/?ref=packagingeurope.com) claimed that 20 million coffee pods have been [returned to its stores](https://packagingeurope.com/news/20-million-coffee-pods-returned-to-asda-stores-through-recycling-scheme/14046.article?ref=packagingeurope.com) as part of [Podback](https://podback.org/?ref=packagingeurope.com)’s recycling scheme, with over 250,000 Podback bags received via Asda’s toYou counters since January 2025\. Through the Podback partnership, customers can fill a Podback bag with used pods and drop it at any participating Asda toYou counter. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How ATS-Tanner’s banding solutions align with the new PPWR URL: https://www.packagingeurope.com/how-ats-tanners-banding-solutions-align-with-the-new-ppwr-2/ Last updated: 2026-10-02T11:17:09.000Z [**ATS-Tanner**](https://www.ats-tanner.com/en?ref=packagingeurope.com)**’s banding solutions aim to reduce packaging waste, provide a practical alternative to plastic and improve recyclability. In this Spotlight, the company details how its solutions offer advantages that align with the EU’s** **Packaging and Packaging Waste Regulation.** The EU’s new Packaging and Packaging Waste Regulation (PPWR) is changing how companies develop, use and document packaging. Its main goals include reducing packaging waste, improving recyclability and supporting a more circular use of materials. For manufacturers, retailers and logistics providers, this means that packaging can no longer be assessed only by its ability to protect a product. The amount of material, its composition, its recyclability and the use of recycled content will become increasingly important. Banding solutions from ATS-Tanner offer several advantages in this new regulatory environment. #### **Less packaging material** One of the strongest benefits of banding is its very low material consumption. A narrow paper or film band can replace larger packaging formats such as shrink film, plastic bags, cardboard sleeves or additional outer packaging. This supports the PPWR’s general objective of reducing waste by minimizing unnecessary packaging. Instead of wrapping the whole product, a band is placed only where it is needed to bundle, secure, seal or label it. Companies can therefore reduce both packaging weight and waste volume without giving up important packaging functions. #### **A practical alternative to plastic** The PPWR will restrict certain single-use plastic packaging formats from 2030\. This is especially relevant for some retail multipacks and packaging for fresh fruit and vegetables. ATS-Tanner’s TruePaper band offers a paper-based alternative for suitable applications. It can replace plastic films or plastic bands while keeping products securely together. TruePaper contains either virgin fibres or more than 50 percent recycled fibres and can be recycled through the normal paper stream. It is also suitable for direct food contact. This gives companies a practical way to reduce their dependence on plastic before further restrictions take effect. ![ATS Tanner Spotlight](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/9/4/1/19941_atstannerspotlight_16788.png) #### **Improved recyclability** Under the PPWR, packaging placed on the EU market will need to meet defined recyclability requirements. Simple packaging structures can make recycling easier. A paper band around an unpackaged product or a recyclable cardboard tray may be easier to separate and recycle than complex sleeves, laminates or multi-layer packaging. However, PPWR compliance must always be assessed for the complete packaging configuration. ATS-Tanner can provide technical information, test reports and material declarations, while the final assessment depends on the product, banding material and application. #### **Recycled content for film applications** Paper is not suitable for every packaging process. Where plastic film remains necessary, recycled content becomes an important factor. The PPWR introduces minimum post-consumer recycled content requirements for plastic packaging. ATS-Tanner offers PCR-based banding materials such as FTN PCR35, which already contains the recycled content required for relevant future applications. Combined with the low amount of material used in banding, this can help companies prepare their plastic packaging strategy for the new requirements. #### **Sustainability without losing efficiency** Banding does more than reduce materials. It can combine bundling, sealing, branding and labelling in one process. Product information, barcodes, dates and batch numbers can be printed directly onto the band, including just-in-time during production. This can remove the need for separate labels and additional packaging steps. For companies preparing for the PPWR, ATS-Tanner banding offers a strong combination of material reduction, recyclability, automation and flexibility. By reviewing packaging applications early, businesses can reduce future regulatory risks while creating packaging that is efficient, attractive and easier to recycle. **This content was sponsored by ATS-Tanner.** ### Packaging recyclability under PPWR Article 6: what you can do today URL: https://www.packagingeurope.com/packaging-recyclability-under-ppwr-article-6-what-you-can-do-today/ Last updated: 2026-10-05T09:00:22.000Z **In this edition of the Spotlight,** [**Recyda**](https://www.recyda.com/solutions/en-18120-recyclability-assessment?utm%5Fcampaign=471847156-PPWR%20Article%206&utm%5Fsource=Packaging%5FEurope%5FSpotlight%5FArticle&utm%5Fcontent=August%5F2026) **explains why companies should start preparing now for the PPWR’s Article 6 recyclability requirements and what steps they can take to ensure readiness.** Throughout 2025 and 2026, companies preparing for the EU’s Packaging and Packaging Waste Regulation (PPWR) have largely been focused on the initial August 12, 2026 deadline. The initial requirements — including Article 5 (Substances of Concern) and Article 11 (reusable packaging) — have required significant groundwork, from consolidating extensive Technical Documentation to preparing Declarations of Conformity. With the PPWR now in force, companies are turning their attention to what comes next. One of the most significant areas to prepare for is Article 6, which introduces new requirements around packaging recyclability. Under PPWR Article 6, from January 1, 2030, all packaging placed on the EU market must be recyclable by design. Packaging will be graded based on recyclability performance and only packaging that aligns with Grades A, B, and C will be considered compliant and can remain on the market. The challenge for companies is that the detailed DfR criteria underpinning these grades have not yet been finalized. The European Commission is to adopt the relevant delegated acts by 2028, meaning companies do not yet have the complete technical criteria they will ultimately need to meet. But waiting for the final criteria to be published could leave companies with a very narrow window to act. Packaging redesign is rarely an overnight process. It can involve assessing current formats, identifying potential alternatives, testing and validating new designs, qualifying suppliers, updating specifications, and ultimately rolling changes out across an entire packaging portfolio. ![Recyda Spotlight Sep 2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/0/4/6/20046_recydaspotlightsep2_138080.png) #### **The practical way forward** Not knowing the final DfR criteria shouldn’t prevent companies from taking action today. In fact, it creates a strong case for conducting a risk assessment now. The goal at this stage is not to predict the final recyclability grade of every packaging format. Instead, companies should identify the packaging most likely to face restrictions under the future requirements and prioritize those formats for further assessment and, where necessary, redesign. But what criteria can companies use to identify high-risk packaging today? A useful starting point is the new EN 18120:2026 series, a set of European Standards developed by CEN to provide a common framework for evaluating the design-for-recycling of plastic packaging. These standards provide guidelines to classify your packaging portfolio into distinct recyclability categories: ● Fully compatible ● Limited compatibility ● Not compatible This classification provides companies with a practical starting point. Packaging categorized as “Not compatible” is at the highest risk and are ideal candidates for a redesign. **Want to know exactly what you can do today?** [Download our guide](https://www.recyda.com/resources/reports/ppwr-article-6-readiness?utm%5Fcampaign=471847156-PPWR%20Article%206&utm%5Fsource=Packaging%5FEurope%5FSpotlight%5FArticle&utm%5Fcontent=August%5F2026) for a practical blueprint of actions to start preparing for PPWR Article 6, including how to apply the EN 18120 guidelines to your portfolio to identify and prioritize high-risk packaging. ![Recyda Spotlight Sep 3](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/0/4/7/20047_recydaspotlightsep3_898942.png) #### **Using digital solutions to prepare for PPWR** Preparing for PPWR compliance can be both time-consuming and resource-intensive. Teams need to maintain data on every packaging unit, keep track of compliance, assess recyclability and risk. They need to interpret complex standards such as EN 18120 and ensure they have the right information to perform accurate recyclability assessments. **Recyda helps you automate much of this process.** For Articles 5 and 11, Recyda helps you manage your packaging data to use as your supporting Technical Documentation and generate Declarations of Conformity directly from the platform. For PPWR article 6, Recyda helps assess your packaging using recyclability criteria aligned with the EN 18120 standards. The result is a clear categorization of your portfolio, so that you can identify the high-risk packaging, understand the reasons driving their low score and prioritize their redesign. Instead of managing compliance through disconnected spreadsheets and manual assessments, teams can create a structured, data-driven approach to PPWR compliance — from collecting the right data to identifying where action is needed most. Ready to see how Recyda can help? [Talk to a Recyda expert](https://www.recyda.com/book-a-demo?utm%5Fcampaign=471847156-PPWR%20Article%206&utm%5Fsource=Packaging%5FEurope%5FSpotlight%5FArticle&utm%5Fcontent=August%5F2026) today to see how a structured, digital approach can simplify PPWR compliance and help you prepare for what’s ahead. **This content was sponsored by Recyda.** ### Self-cooling can chills drinks at the push of a button and remains recyclable URL: https://www.packagingeurope.com/self-cooling-can-chills-drinks-at-the-push-of-a-button-and-remains-recyclable/ Last updated: 2026-09-07T09:03:57.000Z [**deltaH Innovation**](https://deltahinnovations.com/?ref=packagingeurope.com)**’s self-cooling beverage can is designed to chill drinks at the push of a button while remaining both cost-effective and recyclable.** The Cool>Can features a simple button mechanism on its base. When pressed, it triggers an endothermic chemical reaction inside the can’s walls using a patented salt-based cooling agent called DC15. Reportedly, this reaction chills the drink by approximately 10–15°C, depending on the starting temperature. Founder and CEO James Vyse points to his experience behind a cocktail bar as an inspiration for the Cool>Can: “I’ve already had success in the beverage industry, but one of the pain points for me was drinks going warm on the go with no clear way to cool them down, because the cooling infrastructure is static. “You can’t move fridges and freezers around. You can move cool boxes, but you don’t really want to put them on trains, take them to festivals, and lug them around. That’s where the idea of self-cooling came from.” To keep the salt and water separate until the button is pressed and protect the beverage throughout the cooling process, the Cool>Can uses a ‘can-within-a-can’ format – comprising a slimline inner can to hold the drink and a standard outer can to facilitate the chemical reaction. “The brand’s liquid can be produced and sealed by its preferred partner in a normal slimline can,” says Vyse. “We then make a slight modification to the outer can shell, attach the cooling mechanism, and slide the beverage can inside. “The slimline can is mechanically sealed to the external can before we attach the chemistry and water module to the bottom. We have a pilot line in Wales for that process.” The Cool>Can is designed to remain recyclable in light of increasingly complex sustainability regulations across global regions. deltaH emphasizes that it has secured approval from the [UK](https://www.gov.uk/government/publications/reach?ref=packagingeurope.com) and [EU REACH](https://environment.ec.europa.eu/topics/chemicals/reach-regulation%5Fen?ref=packagingeurope.com) and [FDA](https://www.fda.gov/?ref=packagingeurope.com) for its chemical technology. “There were attempts at self-cooling a long time ago, with companies using refrigerants and gas,” Vyse continues. “But you can’t put something in a can that’s going to make it unrecyclable, especially in a margin-sensitive industry. “It was obvious that we definitely could not use gas. So we’re using chemistry. “We realized the chemistry we had was the only way you could do it from a commercial perspective because the regulations are so sensitive when you’re working with chemistry. “We’ve also optimized it to be more efficient in cooling beverages, because the chemistry wasn’t originally invented to cool a beverage down.” deltaH previously conducted a PR campaign to gauge the market’s response to a self-cooling can. Apparently, the “overwhelming” response led to connections with global brands, but also raised questions about the technical and logistical constraints of existing beverage supply chains. “There are certain requirements around beverage filling and so many things we’ve had to overcome, such as filling lines and the sheer scale of the can industry,” adds Vyse. “You can’t just come in and disrupt that with a new can. “The industry is older than any of us, and changing a can end takes two or three years. For us to be viable as a start-up, we had to find ways of doing this more quickly and efficiently within the structure that’s already there. “That has been the biggest friction for us, making sure the process of adoption is seamless. That’s exactly what we’ve done. We’ve built it in a way that allows brands to adopt it very easily.” deltaH will display a fully commercialized and branded Cool>Can at [London Packaging Week](http://www.londonpackagingweek.com/?ref=packagingeurope.com) 2026\. It is the result of a partnership with the craft brewer Brains Brewery, with its Bayside Welsh Lager set to be showcased at the event. In another development, [Asahi](https://www.asahiinternational.com/?ref=packagingeurope.com)’s Mirai no Lemon Sour beverage can [floats real lemon slices](https://packagingeurope.com/news/asahi-floats-real-lemons-inside-drink-cans-using-co2-released-by-opened-lid/12951.article?ref=packagingeurope.com) to the top of the drink using the carbon dioxide released when the drink is opened. This is set to unlock a ‘unique sensory experience’. [PepsiCo](https://www.pepsico.com/en/?ref=packagingeurope.com) also celebrated the World Cup with [limited-edition thermochromic cans](https://packagingeurope.com/news/colour-changing-pepsi-cans-offer-football-fans-the-chance-to-win-prizes/14350.article?ref=packagingeurope.com) that changed colour at the ‘optimal’ drinking temperature. Global design leader Vinicius Sales [spoke to Packaging Europe](https://packagingeurope.com/features/the-inside-story-of-pepsis-new-colour-changing-can/14605.article?ref=packagingeurope.com) to provide a deeper insight into the design, and to discuss why ‘gamification’ projects are becoming important to big brands. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### 120 years on: how Pont Packaging Group continues to evolve URL: https://www.packagingeurope.com/120-years-on-how-pont-packaging-group-continues-to-evolve/ Last updated: 2026-09-07T09:02:09.000Z [**Pont Packaging Group**](https://www.ponteurope.com/?ref=packagingeurope.com) **has just marked its 120-year anniversary, with its employees across Europe coming together to celebrate. In this Spotlight, the company highlights its achievements and outlines what continues to drive the business forward.** #### **A prized product portfolio** Pont is a leading global supplier of sustainable packaging solutions offering a comprehensive range of plastic, glass and metal containers, bottles, closures, and accessories. The extensive portfolio includes virgin, recycled, and bio-based materials designed to meet the highest standards of quality and sustainability. The quality, diversity and development of their solutions is the essence of the business with products for use across a wide range of sectors including vitamins and sports nutrition, pet care, food and drink, chemicals and personal care markets. The product ranges constantly regenerate and expand every year in response to emerging fast-growing consumer market enquiries. The Cylpacker Jar, for example, is a lightweight PET container developed for applications including vitamins, minerals, supplements, confectionery and nutraceuticals. The Ruby DTO Jar extends Pont’s offering for food applications, combining a wide opening with a deep twist-off closure to support products such as sauces, spreads and other viscous foods. ![Pont Packaging 2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/0/5/6/20056_pontpackaging2_136643.jpg) #### **Future-proofed fulfilment** Last year saw the implementation of the company’s largest warehouse investment, with new facilities completed on schedule and fully operational in Poland, the UK and France - each with their own strategic focus. Warehousing and logistics are the backbone of the business and with pressures on manufacturers and our customers to meet multiple measurable industry criteria, it’s vital the operations provide the most efficient service. Pont achieves this through modernized, enhanced facilities that are operating at state-of-the-art industry standards. The warehouses work between each other, enabling higher and continual stock availability. By establishing operational continuity, they are able to minimize disruptions for the business and the supply chain whilst supporting the quality of products they supply across Europe. #### **Driving sustainability** For Pont, sustainability is central to everything they do across all operational departments, from products to warehousing and deliverability. Sustainability is a competitive edge in an increasingly high-pressured and high-cost industry. As regulation around packaging sustainability, recycled content and traceability continues to develop, this operational approach is likely to become increasingly important, and Pont’s dedicated Sustainability team are committed to the implementation of PPWR and all evolving regulations. ![Pont Packaging 3](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/0/5/7/20057_pontpackaging3_176697.jpg) #### **A united culture** Behind the infrastructure, products and technology is the key factor that has enabled Pont to reach its 120-year milestone: its people. Its success is built on its people. While they supply packaging to customers across a wide range of sectors, none of it would be possible without the dedication, expertise and collaboration of the people behind the organisation. This anniversary gives Pont a unique opportunity to bring everyone together under one roof and celebrate what we have achieved. **This content was sponsored by Pont Packaging Group.** ### FIVE™: The OGR paper bringing food packaging into the PPWR era URL: https://www.packagingeurope.com/five-the-ogr-paper-bringing-food-packaging-into-the-ppwr-era/ Last updated: 2026-09-07T08:27:31.000Z [**SWM International**](https://www.swmintl.com/?ref=packagingeurope.com) **has unveiled its FIVE™ oil and grease resistant paper for Europe’s food packaging market, made from natural biodegradable fibres without fluorinated barrier chemicals. The company details its innovation in this Spotlight.** The European food packaging market is entering a new regulatory phase. The European Packaging and Packaging Waste Regulation (PPWR) which came into effect on August 12 introduced new requirements covering, among other areas, sustainable packaging design and the use of substances of concern. As a result, food contact packaging containing PFAS above specified thresholds will no longer be permitted on the European market. For food brands, foodservice operators and packaging converters, the challenge is clear: replace fluorinated grease barriers without compromising the performance required to protect and preserve food products. Already proven in the Americas, SWM International’s FIVE™ paper, designed to resist oils and grease, is now being introduced as a high-performance solution for the European market. #### **A proven SWM solution, now available in Europe** For European food brands and converters, FIVE™ offers a new option at a pivotal moment in the market’s evolution: a patented, fluorine-free OGR paper designed to meet the demanding requirements of food packaging applications while supporting the transition toward alternatives to fluorinated and fossil-based barrier solutions. Combining performance, lightweight properties, and SWM’s global expertise, FIVE™ is positioned to contribute to the development of a new generation of oil and grease resistant papers for the European packaging industry. #### **Fluorine-free oil and grease resistance** Resistance to oils and grease is essential for many applications, including fast-food packaging, takeaway containers, butter and margarine wraps and other formats intended for direct food contact. Historically, some solutions have relied on fluorinated treatments or plastic and/or aluminum-based barriers to limit grease migration. FIVE™ takes a different approach. Made from natural, plant-based, biodegradable materials, it delivers high oil and grease resistance without the use of fluorinated barrier agents or other controversial ingredients. This characteristic is becoming increasingly important as the European packaging industry faces stricter regulations governing PFAS in food contact applications. The solution is based on SWM’s patented technology, developed to provide an effective oil and grease barrier while maintaining food safety. Leveraging its global organization, SWM combines technical expertise, manufacturing know-how, and market experience to support the introduction of FIVE™ across Europe. ![FIVE - Burger](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/9/6/9/19969_fiveburger_173421.jpg) #### **Performance designed for demanding applications** The environmental benefits of a material are only meaningful when accompanied by performance suited to real-world conditions. FIVE™ provides an effective oil and grease barrier on both sides of the paper, including in folded areas where some barrier solutions may lose effectiveness. Available at a basis weight of 31 gsm, the range comes in both bleached and unbleached grades. It withstands temperatures of up to 220°C and is suitable for oven and microwave applications. In addition, the fibres used are sourced from responsibly managed forests and are FSC® and PEFC certified. FIVE™ takes its name from the five senses that shape the food experience. Its oil and grease resistance helps preserve the visual appearance of the packaging, maintain a dry and pleasant touch, and protect the crispness that contributes to the sensory experience through sound. Taste- and odour-neutral, the paper remains discreet, allowing aromas and flavours to take center stage. As a result, FIVE™ supports the consumer experience well beyond its primary packaging function. Wet-strength and water-repellent versions, as well as lighter basis weights, can also be developed depending on application requirements. This flexibility allows FIVE™ to meet the needs of a wide variety of foodservice and food packaging formats while maintaining a lightweight structure. Thanks to its excellent printability, vibrant colours and sharp details, FIVE™ also helps enhance shelf appeal and strengthen brand visibility. #### **Supporting the transition to PFAS-free packaging** The transition toward PFAS-free food packaging is already creating significant momentum across the European market. According to market estimates, the European PFAS-free food packaging sector was valued at approximately USD 11.4 billion in 2024 and is expected to grow at a compound annual growth rate of 6.6% between 2025 and 2030\. Paper and paperboard are projected to be the fastest-growing material segment during this period. FIVE™ fits directly within this market evolution by offering an effective solution that combines grease resistance, heat resistance, printability and strong converting performance. **Contact our** [**Packaging Product Manager**](mailto:anne-laure.jaeckel@swmintl.com) **to learn more:** **This content was sponsored by SWM International.** ### SK Chemicals offers alternative can coating material amid tighter BPA rules and supplier exits URL: https://www.packagingeurope.com/sk-chemicals-offers-alternative-can-coating-material-amid-tighter-bpa-rules-and-supplier-exits/ Last updated: 2026-09-07T08:17:15.000Z **In this edition of the Spotlight** [**SK Chemicals**](https://www.skchemicals.com/en/?ref=packagingeurope.com) **details its SKYBON polyester resin, positioning it as a potential alternative for food and beverage can manufacturers under the European Union’s restrictions on bisphenol A (BPA).** With the European Union’s restrictions on bisphenol A (BPA) now taking full effect, food and beverage can manufacturers and coating producers are stepping up efforts to secure alternative materials. The search comes as Evonik, a major supplier of polyester coating materials, has decided to discontinue its polyester business, adding momentum to a broader realignment of the supply chain. Against this backdrop, South Korea’s SK Chemicals is seeking to position its SKYBON polyester resin as one potential alternative. #### **Expanded EU BPA restrictions reach can coatings sector** The European Commission adopted Commission Regulation (EU) 2024/3190 in December 2024\. Previously limited to products such as infant feeding bottles, restrictions on BPA and certain hazardous bisphenols have now been extended across a broad range of food-contact materials and articles. The regulation covers plastics, adhesives, rubber, printing inks, silicones and metal can coatings among other applications. The regulation formally entered into force in January 2025 but began to apply in practice in July 2026, following an 18-month transition period. In limited cases where alternatives are not readily available, the transition period has been extended to January 20, 2028. The can coatings market is among the sectors directly affected. Internal coatings in food and beverage cans create a barrier between the metal container and its contents, helping prevent corrosion and spoilage. Currently, BPA-based epoxy resins are the most widely used materials for this purpose. Concerns have long been raised that BPA could migrate into food as can coatings age or become damaged. Under the new rules, BPA-based epoxy materials used in can coatings are expected to be phased out of the market. The industry views BPA-free polyester coatings as one of the leading alternatives. They can provide corrosion resistance, adhesion and processability comparable to epoxy. Polyester coatings have already been adopted in certain applications including food cans, beverage cans and can ends, reducing some of the burden associated with validating their performance. #### **Evonik exit accelerates supply-chain realignment** Even as demand increases, a major supplier is preparing to withdraw - a development that has added another layer of uncertainty to the market. German chemical company Evonik announced in June that it would discontinue its global polyester business by 2027\. Intensifying global competition, structural disadvantages at its European production sites, and declining profitability were cited as key factors behind the decision. Evonik has supplied polyester resins to the European market for decades under its DYNAPOL brand for metal packaging and coil coatings and its DYNACOLL brand for industrial adhesives. Given the company’s longstanding role as a key supplier in Europe, industry observers expect its departure to have a substantial impact on the structure of the supply chain. The can coatings sector is also one in which switching suppliers is neither quick nor straightforward. Because the materials are directly tied to food safety, adopting a new product requires lengthy testing for interactions with packaged contents, chemical resistance, heat resistance, adhesion and other properties, followed by customer qualification and approval. Companies with proven technical capabilities and established supply track records are therefore expected to be better positioned as the supply chain is reorganized. Global players active in the market include Bostik, Toyobo, Covestro, and EMS. Attention is now turning to which suppliers will fill the gap left by Evonik. ![SK Chemicals Spotlight 2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/1/3/3/20133_skchemicalsspotlight2_922792.png) #### **SK Chemicals looks to fill emerging supply gap** Among the companies attracting attention is South Korea’s SK Chemicals. Founded as a polyester fibre company in 1969, SK Chemicals has worked with polyester materials for more than five decades. Since the 1980s, it has developed polyester resins for adhesives and coatings alongside its copolyester polymer business, whose materials are used in applications such as cosmetic containers. The company introduced SKYBON, its polyester materials brand for adhesives and coatings, in 1983 and has supplied it to global markets for decades. SKYBON products are formulated to provide adhesion and chemical resistance across a range of substrates, including metals, textiles and plastics. Applications include can coatings, flexible packaging, and coated steel used in appliances such as washing machines and refrigerators. With this wide end-use base, it has retained the leading share of South Korea’s polyester adhesive resin market. SK Chemicals’ can coating portfolio includes SKYBON ES-630, ES-660, ES-680 and ES-770 for the interior and exterior surfaces of food cans, along with SKYBON ES-9100 and ES-9200 for more demanding performance requirements. Its broader portfolio includes the ES-100 series and ES-300 series, which are used across the coatings, adhesives, and packaging industries. SK Chemicals says the range can be formulated to meet customer requirements for strength, flexibility, heat resistance, chemical resistance and food-contact safety. This range allows formulations to be adjusted as market conditions and regulatory requirements change. In the can coatings segment, SKYBON has already been used in commercially produced food and beverage cans, giving SK Chemicals a track record across key performance requirements such as heat resistance, adhesion and durability. Industry observers say that experience could prove valuable as European buyers reassess their supplier bases amid growing regulatory pressure. The market is also expected to expand. According to Grand View Research, the global can coatings market is projected to grow from $494 million in 2024 to approximately $660 million by 2030\. That represents a compound annual growth rate of around 5%. The BPA-free segment is expected to grow more rapidly, supported by tighter regulation and rising demand for more sustainable packaging materials. With a key supplier exiting an expanding market, the remaining players may find themselves in a stronger position. “In the past, performance and price were the main competitive factors. Going forward, the ability to meet regulatory requirements and maintain a stable supply will increasingly determine competitiveness,” a chemical industry source said. “With the EU’s BPA restrictions coinciding with Evonik’s exit, companies that have proven technical capabilities and supply experience in food-contact materials are likely to be among the main beneficiaries of this supply-chain restructuring.” **This content was sponsored by SK Chemicals.** ### RDM Group’s fibre-based, recycled packaging solutions URL: https://www.packagingeurope.com/rdm-groups-fibre-based-recycled-packaging-solutions/ Last updated: 2026-09-07T08:35:46.000Z **Earlier this year** [**RDM Group**](https://rdmgroup.com/?ref=packagingeurope.com) **and** [**Dow**](https://www.dow.com/en-us.html?ref=packagingeurope.com) **collaborated on the Multiboard CirculaRR fibre-based food packaging solution combining RDM’s Vincicoat PLUS recycled cartonboard with advanced recycled polymers, designed to provide both functionality and sustainability for brands. RDM details these solutions in this Spotlight.** Multiboard CirculaRR is made entirely from recycled inputs: recycled fibres form the cartonboard core, while a thin coating of recycled polyethylene ensures the barrier performance required for food-contact applications. The solution is suitable for a wide range of uses including frozen food packaging, fruit trays and dry pet food, where resistance and product protection are critical. Built on RDM Group’s established Multiboard Barrier platform, the new product features a low polymer content - around 5% by weight - making it compatible with existing mixed paper recycling streams. This design approach reflects a fundamental principle behind CirculaRR: not only using recycled materials but ensuring the packaging can be effectively recycled at end of life. The circular profile of the solution is further validated by internationally recognised certifications. The plastic component is certified under the ISCC PLUS scheme, confirming the use of recycled feedstock from advanced recycling processes, while food-contact compliance has been independently verified. In addition, recyclability has been assessed according to the 4evergreen protocol, supporting its integration into established paper recovery systems. Multiboard CirculaRR has been developed to help brands anticipate regulatory developments, particularly the EU Packaging and Packaging Waste Regulation (PPWR), which will require all packaging to be recyclable by 2030 and introduce targets for recycled content. By combining performance, compliance, and circularity, the solution enables converters and brand owners to respond proactively to these requirements without compromising on product protection or operational efficiency. The innovation also highlights the importance of collaboration across the value chain. By integrating expertise in fibre-based materials with advanced polymer capabilities, RDM Group has created a solution that bridges traditional material boundaries and contributes to a more holistic approach to packaging circularity. At the same time, the role of partner technologies remains complementary and carefully integrated within the overall RDM-driven design. ![RDM VinciCoat](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/0/3/3/20033_rdmvincicoat_822250.png) #### **A broader innovation portfolio: Vincicoat PLUS, the strong recycled cartonboard** Multiboard CirculaRR is part of RDM Group’s wider innovation strategy focused on circularity and resource efficiency. The previous product, launched earlier this year, is a packaging cartonboard that reduces packaging weight while maximizing recycled fibre content: Vincicoat PLUS, a next-generation coated recycled cartonboard designed to deliver up to 15–20% higher strength than standard grades. Thanks to its enhanced structural performance, Vincicoat PLUS enables packaging weight reductions of up to 20% or improved pack strength and product protection at the same grammage. The Vincicoat PLUS range also includes a hard-sized option engineered for low water absorbency, specifically designed to excel in demanding conditions such as frozen applications like pizza, ice-creams, and frozen food in general. This approach supports both environmental and economic benefits by reducing material use, resource demand and logistics impacts. Vincicoat PLUS is designed to support evolving regulatory requirements including the EU Packaging and Packaging Waste Regulation (PPWR) by enabling packaging weight reduction, maximizing recycled fibre content and supporting circularity principles. For product enquiries please reach out to: [sales@rdmgroup.com](mailto:sales@rdmgroup.com) For product information: [sustainability@rdmgroup.com](mailto:sustainability@rdmgroup.com) **This content was sponsored by RDM Group.** ### Why D.O.G. Label utilizes HERMA’s GreenGuide for material selection URL: https://www.packagingeurope.com/why-dog-label-utilizes-hermas-greenguide-for-material-selection/ Last updated: 2026-09-07T08:13:38.000Z [**HERMA**](https://www.herma.co.uk/?ref=packagingeurope.com)**’s digital GreenGuide aims to help inform decision-making when selecting sustainable materials, used by companies such as** [**D.O.G Label**](https://www.d-o-g-label.at/?ref=packagingeurope.com) **in Vienna, Austria. In this Spotlight, HERMA explains how the tool can quickly convince customers of sustainable labelling solutions and create clarity despite a wide variety of materials and increasing regulatory pressure.** The [GreenGuide](https://www.herma.com/material/products/greenguide/?ref=packagingeurope.com) is a tool that is probably unique to date. With just three or four single criteria, such as packaging type, desired sustainability aspect and material, it provides a meaningful basis for decision-making when selecting a suitable self-adhesive material. Anna-Carin Speneder-Magnet, head of Business Development at D.O.G. Label, discovered the tool at last year’s Fachpack. “I found it fascinating how easily and systematically it guides you to a sensible solution that can be implemented straight away,” she says. “The second advantage is: I don’t just use the GreenGuide to inform myself. I can also use it to guide customers towards sustainable solutions in a targeted way, without overwhelming them.” This is particularly well received in the sectors where D.O.G. Label has a focus – food, pharmaceuticals and cosmetics. For instance, she recently found a solution together with a customer for applying labels directly to fruit and vegetables. With just a few clicks, they jointly identified a self-adhesive material whose label material and adhesive are certified by DIN CERTCO GmbH for home and garden composting in accordance with NF T51-800:2015\. “We then implemented it exactly as planned – and the customer was very satisfied.” #### **Taking a holistic and expert view of packaging** The GreenGuide’s almost playful approach also helps to flesh out concepts or ideas that are often still rather vague: “We can certainly sense that interest in sustainable solutions in general has risen sharply among our customers,” explains Speneder-Magnet. “But when it comes to the details, there are still significant gaps in knowledge, particularly regarding the specific implications of the new EU Packaging and Packaging Waste Regulation, the PPWR.” For instance, it is still little known that extended producer responsibility (EPR) comes with an obligation to bear the costs. From 2028 onwards, for example, the material, recyclability and recycled content of the entire packaging – including labels – are to be taken into account when calculating the fees. The fee difference between good and poor recyclability is expected to be very large: a factor of 10 is to be expected. “This is information that absolutely must be factored in, particularly when considering costs,” emphasizes Speneder-Magnet. “Of course, ideally everyone wants price-neutral solutions. But if that cannot always be achieved in full, it makes sense to always offset impending EPR fees against slightly higher material costs. That really opens some customers’ eyes.” ![Herma Spotlight 2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/0/0/6/20006_hermaspotlight1_29110.jpg) Anna-Carin Speneder-Magnet believes that the digital GreenGuide also lowers the barriers for label users to engage with sustainable labelling solutions, such as those made from Silphie paper. This is where D.O.G. Label has a major advantage. The company can draw on extensive expertise to take a holistic view of packaging: D.O.G. Label is part of D.O.G. GmbH, headquartered in Darmstadt, Germany. The latter, in turn, specializes in sophisticated packaging requirements, particularly for the pharmaceutical and cosmetics industries. “Against this backdrop, we pursue a very credible holistic consulting approach that takes the entire packaging process into account,” says Speneder-Magnet. In any case, D.O.G. Label takes the issue of sustainability very seriously. The industrial plant generates 165,000 kWh per year with its own photovoltaic system, thereby saving 55 tonnes of CO2\. The company’s own bee colonies not only provide high-quality honey but also help the environment. Furthermore, the first sustainability report is firmly planned, and the company is aiming for a silver medal in the EcoVadis assessment. #### **An easy introduction to sustainability** Of course, a digital GreenGuide cannot simply bridge the information gap on the customer’s side. “But it significantly lowers the barriers for customers to engage with the topic in the first place and to explore new approaches,” says Anna-Carin Speneder-Magnet, speaking from her experience to date. The sustainable materials portfolio also includes HERMAsilphie, for example. “It uses paper made from fibres of the environmentally friendly – and, above all, bee-friendly – silphium plant and, thanks to its appearance, is ideally suited for the green packaging of sustainable products, particularly in the cosmetics and food sectors. With the help of the digital HERMA GreenGuide, some customers are realizing that taking the first or second step towards sustainability isn’t actually that complicated.” And as the Chinese proverb has a special saying: “Even the longest journey begins with a single step.” **This content was sponsored by HERMA.** ### H.B. Fuller expands Gel-Tac™ microsphere technology production in Europe URL: https://www.packagingeurope.com/hb-fuller-expands-gel-tac-microsphere-technology-production-in-europe/ Last updated: 2026-09-07T08:02:29.000Z **In the latest edition of our ‘In Conversation With…’ series, we speak with** [**H.B. Fuller**](https://www.hbfuller.com/en?ref=packagingeurope.com)**’s Europe Business Manager Timo Gratilow and Senior Application Specialist Jeff Burrington about the localization of Gel-Tac™ microsphere adhesive production at the company’s Pianezze facility, and their perspectives on the opportunities shaping the future of microsphere adhesive technology.** --- #### **H.B. Fuller is investing in bringing local solutions to Europe through its expansion of the Gel-Tac™ Microsphere portfolio. What is driving this initiative?** ![Timo Gratilow_headshot](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/1/1/1/20111_timogratilow_headshot_638131.jpg) Timo Gratilow, Europe Business Manager at H.B. Fuller **TG:** The expansion of our microsphere portfolio under the Gel-Tac™ brand is driven by a combination of market demand, customer proximity, and our commitment to long-term growth in Europe. Customers increasingly value suppliers that can provide not only innovative technologies but also reliable regional supply and technical support. Gel-Tac™ has a strong heritage in delivering removable and repositionable adhesive performance, particularly for labels, graphics, tapes, and specialty applications. Historically, these products have been supplied to Europe from the United States. Beginning in August, production will be localized at our manufacturing facility in Pianezze, Italy. This is an important milestone because it allows us to bring production closer to our European customers, improve supply responsiveness, and strengthen our ability to support regional growth. Beyond production localization, the Gel-Tac™ brand represents a platform for future innovation. We continue to invest in extending the performance capabilities of microsphere technology, particularly for applications involving difficult-to-bond surfaces and evolving sustainability requirements. #### **What sustainability and operational benefits does the transition to manufacturing in Pianezze bring?** **TG:** The localization of Gel-Tac™ production in Pianezze delivers benefits across the entire value chain. From a sustainability perspective, manufacturing closer to European customers reduces transportation requirements compared with transatlantic shipments, helping lower the overall carbon footprint associated with product delivery. This move also aligns with broader sustainability investments at our Pianezze site. The facility has recently installed a solar photovoltaic system that generates approximately 511 MWh of renewable electricity annually, covering around 20% of the site’s electricity needs and reducing Scope 2 emissions by approximately 240 tonnes of CO2 equivalent per year. In addition, the site continues to invest in resource-efficiency initiatives, including advanced water recovery and treatment technologies capable of reducing wastewater disposal by up to 90%, as well as infrastructure upgrades expected to lower energy consumption and water losses by around 10%. For customers, this means access to adhesive solutions manufactured at a site that is continuously investing in reducing its environmental footprint while maintaining the high quality, reliability and consistency expected from H.B. Fuller products. From an operational perspective, localized manufacturing enables shorter lead times, improved supply flexibility, and closer collaboration with customers on new developments and technical projects. #### **What makes Gel-Tac™ microsphere technology different from conventional pressure-sensitive adhesives?** ![Jeff Burrington_headshot](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/1/1/2/20112_jeffburrington_headshot_635331.jpg) Jeff Burrington, Senior Application Specialist at H.B. Fuller **JB:** The unique performance of microsphere adhesives comes from their structure at the interface to the substrate. Traditional water-based dispersion adhesives typically wet out the substrate fully over time leading to an increase in peel adhesion, compromising their repositionability and final removal. Polymeric microsphere technology behaves differently. The adhesive forms a discontinuous bonding structure at the interface with the substrate, limiting the surface area of wetting over an extended time period.. This allows the adhesive to provide reliable holding power while maintaining clean removability and repositionability, that is difficult to achieve with conventional PSA technologies. The technology also facilitates reliable performance over a relatively wide application and service temperature range. The result is an adhesive that can stay in place when needed but can also be removed or repositioned without leaving residue or damaging surfaces, even after extended application periods. These characteristics have made microsphere technology a preferred choice for many removable and reusable applications. ![PE_HB_Fuller_ICW_Sept_2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/1/1/3/20113_pe_hb_fuller_icw_sept_2_487080.png) #### **Which market applications benefit most from Gel-Tac™ technology?** **JB:** One of the greatest advantages of Gel-Tac™ technology is its versatility. In the labeling sector, it is widely used for removable labels, shelf marking and promotional labels. The technology also supports linerless label constructions and self-wound products where clean removal and controlled adhesion are essential, with a high degree of thermal paper compatibility. In graphics applications, Gel-Tac™ performs exceptionally well in wall décor, wallpapers, floor graphics, temporary signage, and large-format graphics where easy repositioning during installation is highly valued. The technology is also used in masking tapes, sticky notes, office products, reusable stickers, and specialty tape applications that require a combination of adhesion, clean removability, and repeatable performance. As converters continue to seek solutions that offer both application flexibility and end-user convenience, we expect the demand for microsphere-based technologies to continue growing across these segments. #### **How is H.B. Fuller advancing microsphere technology to address emerging market needs?** **JB:** The market is evolving rapidly. Customers are increasingly working with recycled materials, low surface energy substrates, and more demanding application environments. Traditional microsphere technologies have delivered excellent removable adhesion performance, but there are limits when higher adhesion levels are required on low surface energy substrates. To address this, H.B. Fuller has been developing next-generation Gel-Tac™ microsphere technologies designed to improve adhesion performance while preserving the repositionability and removability that define microsphere systems. The new platform is being developed to provide enhanced tack, improved peel strength, and greater substrate versatility, enabling customers to address a broader range of label, graphic, and tape applications. By expanding the performance envelope of microsphere technology, we are helping customers solve challenges that were previously difficult to address with traditional removable adhesive systems. #### **What does the future look like for Gel-Tac™ and the removable adhesives market?** **TG:** We see significant opportunities ahead. Trends such as linerless labeling, e-commerce growth, smart packaging, RFID labels, increased use of recyclable and recycled substrates, and rising demand for user-friendly graphics and décor applications, are driving new requirements for adhesive technologies. At the same time, customers are seeking solutions that combine performance, sustainability, and manufacturing efficiency. Our strategy is to continue investing in both innovation and production capabilities so that we can help customers address these evolving needs. Our focus is therefore twofold: continuing to expand the performance capabilities of Gel-Tac™ technology and ensuring those innovations are supported by more sustainable manufacturing practices. The localization of production in Pianezze is an important step in that journey, providing a strong foundation for future growth, innovation, and customer collaboration in the European market. --- **To learn more about Gel-Tac™ microsphere technologies or discuss your specific application requirements, contact your H.B. Fuller representative or visit** [**https://www.hbfuller.com/en/markets/tapes-labels-and-graphics**](https://www.hbfuller.com/en/markets/tapes-labels-and-graphics?ref=packagingeurope.com)**.** ### McDonald’s receives penalty notice for serving single-use cups on-site URL: https://www.packagingeurope.com/mcdonalds-receives-penalty-notice-for-serving-single-use-cups-on-site/ Last updated: 2026-09-07T11:56:29.000Z [**McDonald’s Netherlands**](https://www.mcdonalds.com/nl/nl-nl.html?ref=packagingeurope.com) **has received a penalty notice and must stop serving disposable cups for on-site dining after the** [**Fair Resource Foundation**](https://fairresourcefoundation.org/?ref=packagingeurope.com) **filed an enforcement request with the** [**Human Environment and Transport Inspectorate**](https://english.ilent.nl/?ref=packagingeurope.com) **(ILT).** The Netherlands has required hospitality establishments to serve any food and drinks for on-site consumption in reusable packaging – unless the packaging made from high-quality recycled and recyclable PET – since January 2024\. This legislation is set to reduce the impact of single-use plastic and accelerate the transition into reuse. Back in December 2025, the Fair Resource Foundation [alleged](https://packagingeurope.com/news/mcdonalds-netherlands-accused-of-breaking-dutch-law-with-single-use-cups/13693.article?ref=packagingeurope.com) that McDonald’s had continued to package its drinks and McFlurry ice creams in single-use cardboard cups with plastic coatings and charged a €0.15 surcharge per cup – reportedly enforcing a “revenue model around prohibited single-use packaging.” The Foundation also accused the fast food giant of “deliberately letting its own reuse system fail” while lobbying against reusable packaging requirements, with an [impact report](https://www.mcdonalds.com/content/dam/sites/nl/nfl/publications/McD%20PROD%20Impact%20Report%202025%20DEF2.pdf?ref=packagingeurope.com) suggesting that reusable cups from McDonald’s Netherlands are only reused 3.3 times on average. Now the Human Environment and Transport Inspectorate has investigated the complaint filed by the Fair Resource Foundation. The ILT has underlined ‘multiple violations’ during ‘dozens’ of visits to McDonald’s restaurants. The chain must serve reusable packaging in its restaurants from 5 January 2027\. If it fails to comply, it will receive a weekly fine of €625,000, with a maximum amount of €3,750,000 – a figure calculated based on the profit the chain made from its disposable cup surcharge. “McDonald’s is a symbol of the throwaway economy,” comments Chloé Schwizgebel of Fair Resource Foundation. “Hopefully, this is the beginning of the end of it. Disposable packaging pollutes our streets, beaches, and seas, and it is a huge waste of energy and raw materials. “It is fantastic news that McDonald’s Netherlands promises to finally have a reuse system exclusively for on-site consumption; as the market leader with over 3 million customers per week, which has a significant influence on the rest of the market, its environmental impact extends beyond that of its own company. “When they finally make the switch, it will give a boost to the reuse sector. And this is what we have fought for. But let us not forget that this should have happened more than two years ago, that action was required from us, and that we have yet to see it in practice.” In response to its penalty notice, McDonald’s Netherlands [states](https://www.linkedin.com/posts/duurzaamheid-sup-plasticreductie-share-7501579348701880321-pBJ%5F/?ref=packagingeurope.com): “The government and McDonald’s share the same goal: less plastic and demonstrable environmental gains. “We have informed the ILT that we believe we are implementing the Single-Use Plastics (SUP) legislation in line with the underlying principles: less plastic and a lower environmental impact. We endorse the objective of the SUP legislation. “At the same time, we observe that the current rules in fast-service restaurants are not working as intended. In our restaurants, on-site consumption and takeaway are mixed daily. Guests frequently decide to take their drink home after consuming on-site. This is recognizable consumer behaviour and a challenge for the entire fast-service sector. “Our practical experience shows that low return rates for reusable cups can actually lead to increased plastic volume and a higher environmental impact. “Since the introduction of the rules, we have transparently shared our data and experiences with the ILT and the Ministry. In doing so, we have consistently emphasized that the current working method does not automatically contribute to the environmental objective of the law in practice. “Our efforts remain focused on proven solutions that reduce environmental impact, such as renewable and recycled materials and improved recycling.” McDonald’s previously published a [report](https://packagingeurope.com/features/the-complex-reality-of-reusable-packaging-in-europe/13706.article?ref=packagingeurope.com) claiming that reusable packaging has an ‘overall negative environmental impact’ compared to single-use packaging and ‘significantly impacts’ restaurant operations. It argued that a reusable packaging item must be reused over 100 times to break even on plastic waste. Even so, the [Packaging and Packaging Waste Regulation](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) has set reuse requirements for the HORECA sector. Businesses must allow consumers to bring their own containers to be filled with hot and cold takeaway beverages by 12 February 2027. One year later, consumers must have the option to purchase ready-made, on-the-go beverages in reusable packaging, and the sector is required to reuse 10% of its takeaway packaging by January 2030. In other news, [Yum! Brands](https://www.yum.com/?ref=packagingeurope.com) has published its latest [sustainability report](https://packagingeurope.com/news/kfc-and-pizza-huts-packaging-progress-revealed-in-parent-companys-report/14419.article?ref=packagingeurope.com) and detailed [KFC](https://www.kfc.com/?ref=packagingeurope.com)’s investment in reuseable packaging initiatives across European dine-in, takeaway and delivery channels. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Your chance to decide the winner of our 2026 Readers’ Award URL: https://www.packagingeurope.com/your-chance-to-decide-the-winner-of-our-2026-readers-award-2/ Last updated: 2026-09-24T08:10:28.000Z **The nomination period for Packaging Europe’s 2026 Readers’ Award has ended, the finalists have been selected, and now it’s your chance to choose the innovation that will be crowned as the winner.** To cast your vote, simply look at the information below on all of the finalists, then vote for your favourite on the form at the bottom of this page. **The voting period closes on Monday 14th September**. After all the votes have been counted up, the winner of the 2026 Readers’ award will be announced live at the 2026 Sustainability Awards ceremony on the 11th of November in Utrecht. [Click here](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/summary?utm%5Fcampaign=summit26&utm%5Fmedium=navbar&utm%5Fsource=PE) to learn more about attending. --- ![Algae ink](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/1/2/6/20126_algaeink_975505.jpg) [**Algae Ink**](https://www.livingink.co/algae-ink?ref=packagingeurope.com) **by Living Ink:** Black algae-based printing inks made with carbon-negative pigment, replacing carbon black in flexo packaging and label applications. ![Groupe BEL GoGoSqueez](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/1/2/7/20127_groupebelgogosqueez_976914.jpg) [**Compote pouch and cap redesign by Groupe BEL**](https://gogosqueez.co.uk/?ref=packagingeurope.com)**:** GoGo squeeZ fruit compotes introduced a new pack with a lightweight cap reportedly reducing plastic by 40%, and transitioning to a mono-material pouch. ![Can and dispenser-2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/1/5/8/20158_cananddispenser2_989629.png) [**MEADOW KAPSUL**](https://packagingeurope.com/features/could-this-innovation-change-the-refillable-packaging-game/12881.article?ref=packagingeurope.com)[**™**](https://www.linkedin.com/company/meadowkapsul/?ref=packagingeurope.com) **by Meadow:** Refill system consisting of a pre-filled aluminium cartridge and durable dispenser with a consumer-friendly twist mechanism. ![ariel](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/1/2/9/20129_ariel_765987.jpg) **Lightweight, ergonomic heavy-duty Ariel bottle by Procter & Gamble:** P&G says that its Ariel lightweighted bottle saves 400 tonnes of HDPE annually, while improving handling with an ergonomic form and tactile features. ![19617_tetrarecarttunapromoontable932553762_236771-2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/1/3/0/20130_19617_tetrarecarttunapromoontable932553762_2367712_199340.jpg) [**Tuna in a Tetra Recart carton by Tetra Pak and Jealsa**](https://packagingeurope.com/news/leading-tuna-company-swaps-cans-for-paper-cartons/14402.article?ref=packagingeurope.com)**:** The “world’s first” paper-based tuna carton, with 85% lower CO2 footprint than steel cans. ![Seaman Vela paper bag](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/1/3/1/20131_seamanvelapaperbag_795985.jpg) [**Vela transparent paper garment bags by Seaman Paper**](https://www.seamanpaper.com/products/vela-bags?ref=packagingeurope.com)**:** This peel-and-seal paper bag aims to act as an alternative to single-use poly bags for garments. It is transparent enough for product visibility and manual barcode scanning. Loading… ### Elopak on the rise of paper-based packaging in home and personal care URL: https://www.packagingeurope.com/elopak-on-the-rise-of-paper-based-packaging-in-home-and-personal-care/ Last updated: 2026-09-07T05:26:05.000Z **Home and personal care brands are starting to embrace paper-based packaging in response to regulatory developments and consumer demand. In this edition of our ‘In Conversation With…’ series, Dirk Endlich, Vice President P2C Division at** [**Elopak**](https://www.elopak.com/?ref=packagingeurope.com)**, provides deeper insight into this shift – and makes the case for Elopak’s D-PAK™ carton as an effective solution.** --- #### **Why are brands turning to paper-based packaging in the home and personal care sectors, specifically?** ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/0/1/5/20015_akp_elopak_kompakshowroom41_621956.jpg) Dirk Endlich, Vice President P2C Division, Elopak The transition towards paper-based packaging is being driven by several factors at the same time. Home and personal care products have traditionally relied on rigid plastic bottles and plastic pouches, meaning changing the packaging format can offer significant opportunities to reduce plastic usage. At the same time, paper-based cartons incorporate renewable paperboard and can be recycled where suitable collection and recycling infrastructure is in place. What makes the category particularly interesting is the strong alignment between consumer preferences, retailer expectations and regulatory developments. Consumer research conducted in 2024 in the UK and Germany found that 65% of consumers would purchase fabric softener and 59% would purchase laundry detergent in a carton. In addition, 84% of respondents stated that they had no concerns about purchasing liquid refills in carton packaging.\[1\] Further consumer studies in 2026 showed purchase intent reaching up to 80% in the UK and 73% in Germany for carton-based home and personal care concepts. The research also highlighted strong associations with practicality, ease of storage and reduced plastic use.\[2\] Alongside this growing consumer acceptance, retailers are increasingly incorporating plastic reduction requirements into supplier expectations, while the Packaging and Packaging Waste Regulation (PPWR) is accelerating the industry’s focus on packaging efficiency and circularity. Together, these developments are creating new opportunities for alternative packaging formats within the category. #### **How can D-PAK™ help businesses transition away from single-use plastics and improve their sustainability credentials, especially in light of developing packaging legislation?** There are two dimensions to this. The first is reducing plastic use. A 1-liter D-PAK™ carton contains 9.0g of plastic, compared with 20.1g in an LDPE pouch and 76.7g in a standard polypropylene bottle. The saving comes from a change in packaging format alone. The second is making the remaining plastic circular and bio-circular. Working with [Orkla Home and Personal Care](https://www.orkla.com/companies/orkla-home-personal-care/?ref=packagingeurope.com) (OHPC) and with [Dow](https://www.dow.com/en-us.html?ref=packagingeurope.com), we introduced a new line of D-PAK™ cartons in June 2025 where the thin polymer layer is made from 10% post-consumer circular polyethylene and 90% bio-circular polymers derived from waste and residue streams of biological origin, such as used cooking oil, attributed through a certified third-party mass-balance chain of custody. It is now standard across OHPC’s D-PAK™ portfolio and is already being implemented by other customers. On the regulatory front, recycled content is a deliberate step taken ahead of the 35% threshold expected for non-food contact-sensitive packaging from 2030 in the EU. By 2030 our European portfolio will comply with those requirements, and the aim is to offer customers solutions that go beyond the minimum. #### **Aside from the sustainability benefits, what can D-PAK™ offer brands in the home and personal care sectors?** While material efficiency is an important consideration, businesses increasingly evaluate packaging solutions based on their overall performance throughout the value chain. D-PAK™ combines several advantages within a single format. Its square footprint shape and stackable structure help optimize transport and warehousing efficiency, improve pallet utilization and maximise available logistics space. This supports more efficient supply chains and contributes to a lower Total Cost of Ownership (TCO) compared with many conventional packaging formats. Third-party assessments indicate that D-PAK™ can offer cost advantages compared with both pouches and HDPE bottles when considering the full packaging system rather than material cost alone. These efficiencies also extend to retail environments. The space-efficient design helps retailers make better use of available shelf capacity while maintaining strong visibility. In categories traditionally dominated by round plastic bottles, the distinctive gable-top structure helps brands stand out, while the carton’s printable surfaces create 360-degree branding opportunities, providing space to communicate product benefits, instructions and brand stories across all sides of the pack. Consumer experience is equally important. Beyond its logistics advantages, D-PAK™ was designed with everyday usability in mind. The carton is lightweight, comfortable to carry home and easy to store due to its efficient shape. Its rigid structure supports controlled pouring and remains stable throughout use, while integrated fold lines make it easier to empty and flatten after use. ![PE_Freshkind_2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/1/0/6/20106_pe_freshkind_2_679109.png) #### **D-PAK™ is already being adopted across international markets. Can you provide any examples of home or personal care brands using D-PAK™ and what the impact has been for their operations?** What is most significant is not a single launch, but the growing diversity of applications. Today, D-PAK™ is being used across a broad range of liquid home and personal care categories, including laundry detergents, fabric softeners, hand soaps, dishwashing liquids and household cleaning products. OHPC runs D-PAK™ across e.g. Klar, OMO, and Comfort, covering laundry detergent, fabric softener and hand soap. In the Netherlands, [Seepje](https://seepje.com/?ref=packagingeurope.com) has expanded its refill portfolio for both laundry detergent and hand soap by introducing D-PAK™ alongside refill formats that were previously offered in pouches. In Germany, [Freshkind](https://freshkind.de/en/?ref=packagingeurope.com) has launched its PLAIN B hand soap refill, where the architecture of the D-PAK™ refill complements the design language of the primary flacon. The format is also used for [MilMil](https://milmil.it/en/?ref=packagingeurope.com)’s Alga Bio dishwashing liquid in Italy, [Csoaps](https://csoaps.com/?ref=packagingeurope.com)’ laundry detergent in Norway and [McBride](https://www.mcbride.co.uk/?ref=packagingeurope.com)’s Actiff household cleaning range. The breadth of adoption is particularly important because it shows that paper-based packaging is increasingly being recognized as a scalable packaging platform rather than a category-specific solution. Brands are successfully applying the format across different product types, positioning strategies and distribution channels. Across these examples, brands are using the format to support refill systems, reduce reliance on conventional plastic and stand out on the shelf, while benefiting from the logistics and cost efficiencies of the format. To support this growth, Elopak continues to expand filling capacity and strengthen partnerships across its network, enabling brands to scale paper-based packaging solutions efficiently. **D-PAK™ can also be used in refill applications. Can you tell us more about the carton’s benefits in that context, and the results of a Life Cycle Assessment (LCA) comparing the cartons to LDPE plastic pouches?** Refill solutions need to be both practical and convenient for consumers. The rigid structure of D-PAK™ provides stability during handling and refilling, allowing consumers to pour products in a controlled manner. Unlike flexible pouches, the carton maintains its shape throughout use, which contributes to ease of handling and a secure user experience. Consumer research also highlighted practicality, sturdiness and ease of storage among the key benefits associated with the format. Beyond user benefits, we wanted to understand the environmental profile of the packaging through independent analysis. In 2024, we commissioned [Anthesis](https://www.anthesisgroup.com/?ref=packagingeurope.com) to conduct a Life Cycle Assessment (LCA) comparing D-PAK™ cartons with LDPE pouches for laundry detergent in the EU market. For a 1-liter pack, D-PAK™ delivers a 24% lower global warming impact and a 33% lower resource scarcity impact than a plastic pouch. It is worth highlighting that D-PAK™ maintains its advantage even when the LDPE pouches are manufactured with 50% or 100% recycled material.\[3\] **Did you face any challenges in developing a fibre-based solution for these sectors, and how did you overcome them?** The technological foundation was already in place. D-PAK™ is built on the same gable-top carton technology platform as our Pure-Pak® beverage cartons, allowing us to build on decades of expertise in filling performance, sealing integrity and product protection. The harder part was persuading brands and retailers to look at the category with an open mind, because home and personal care had been built around the rigid plastic bottle for decades. But as more products enter the market and brands continue to innovate, paper-based packaging is increasingly being recognized as a credible packaging option across a growing range of liquid home and personal care categories. **What’s next for D-PAK™? Are there any incoming developments or upgrades to the format, or new partnerships in the pipeline?** PPWR applies from 12 August 2026 as a single regulation across all EU member states, leaving far less room for divergent compliance strategies. From January 2030, plastic packaging must meet minimum recycled content thresholds and all packaging must be designed for recycling. From 2035, that has to be demonstrated in practice and at scale, not only by design. For a product category built on rigid plastic bottles, that is a significant reorientation. When it comes to cartons, it puts the polymer layer at the center of the conversation because that is where the fossil carbon sits. That is the shift D-PAK™ is built for. Recycled content addresses the polymer at the end of its life, while bio-circular materials address it at the start. Recent commercial launches have demonstrated that both can be successfully combined at industrial scale using existing filling infrastructure. At the same time, we continue to evolve the D-PAK™ platform itself. New concepts such as Duo-Packs, 3-in-1 starter solutions and Multi-Packs extend the functionality of the format beyond the individual pack, creating value-for-money purchasing opportunities through larger formats and bundled offerings, while giving brands and retailers new options for promotion, category development and e-commerce. These paper-based multipack solutions also provide an alternative to packaging components such as plastic sleeves or shrink film that are commonly used to bundle products today. In doing so, they expand the role of paper-based packaging beyond the primary pack and help brands explore opportunities to reduce additional plastic components while maintaining operational efficiency, transport performance and strong shelf presence. Together, these developments support our ambition to continue evolving D-PAK™ from a packaging format into a scalable packaging platform for liquid home and personal care products. --- \[1\] [Whitepaper - Cartons for household products](https://www.elopak.com/globalassets/news/whitepaper-cartons-for-home-and-personal-care-products.pdf?ref=packagingeurope.com), September 2024 \[2\] Ogilvy - Consumer Behavioural Science Study, UK and Germany, 855 participants, qualitative and quantitative research, May 2026 \[3\] ‘[Comparative Life Cycle Assessment: D-PAK Carton refill system vs pouch refill system’](https://www.elopak.com/globalassets/news/elopak%5Fnon%5Ffood%5Fiso%5Freport%5Ffinal%5Freviewstatement.pdf?ref=packagingeurope.com), September 2024 ### The growing role of advisory services in packaging manufacturing URL: https://www.packagingeurope.com/the-growing-role-of-advisory-services-in-packaging-manufacturing/ Last updated: 2026-09-09T11:42:28.000Z **According to** [**Husky Technologies**](https://www.husky.co/en/?ref=packagingeurope.com)**, end-to-end advisory services can help balance sustainability requirements, production capacity, and competitiveness at the business level. Sean Golzarian and Gianfranco Niso – director of Advisory Services and business manager of Factory Planning & Project Management, respectively – tell us more in this edition of our ‘In Conversation With…’ series.** --- #### **Packaging manufacturers seem to be facing more challenges than ever. What conversations are you having with customers today?** ![Sean_Golzarian](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/9/3/9/19939_sean_golzarian_102148.jpg) Sean Golzarian Director of Advisory Services **SG:** The environment packaging manufacturers are operating in today is very different from what it was just a few years ago. They’re balancing rising operating costs, labor shortages, sustainability targets, fluctuating demand and increasing expectations around recycled content, all while remaining competitive. As a result, the conversations we’re having with customers have changed. They’re no longer focused solely on selecting the right equipment. They’re asking broader questions: *How can we reduce energy consumption? How do we prepare for higher levels of recycled content? How can we increase capacity without significantly increasing operating costs?* At that point, the conversation isn’t really about equipment anymore, it’s about the business. Our role is to help customers work through the different options, understand the trade-offs and make long-term decisions that support their business throughout the lifecycle of their operations. #### **Why is it becoming more important to look at the whole production system rather than solving one issue at a time?** **SG:** One of the biggest changes we’ve seen is that manufacturing challenges are rarely isolated. A decision in one area often has an impact somewhere else in the operation. For example, introducing more recycled content may require changes to the process. Adding automation can affect factory layout and utilities. Even a decision that seems straightforward, like increasing production capacity, can influence material flow, energy consumption and maintenance requirements. If you only focus on solving one issue, there’s a risk of creating a bottleneck somewhere else. That’s why we encourage customers to step back and look at the operation as a whole. Whether they’re building a new facility, expanding an existing plant or modernizing part of their operation, the best results come from understanding how all the pieces fit together. Instead of looking at individual systems in isolation, we help customers improve the performance of the entire manufacturing operation. That leads to better productivity, lower downtime and energy consumption, and investments that continue to deliver value as their business evolves. #### **Husky talks about end-to-end advisory. What does that mean in practice?** **SG:** For us, end-to-end advisory means supporting customers throughout their manufacturing journey, from the early planning stages, long before equipment is selected, through plant design, production ramp-up and ongoing operational improvement. Every customer is different. Some are planning a new facility, others are looking to improve existing operation, reduce energy consumption or prepare for higher levels of recycled content. Increasingly, our focus extends beyond individual systems to the performance of the overall manufacturing operation. Rather than looking at each challenge separately, we help customers understand how today’s decisions will affect their operation in the years ahead. That’s why we offer a range of Advisory Services that support customers at different stages of their manufacturing journey. - **Business Advisory** helps customers evaluate investment decisions, improve profitability and plan for future growth. - **Sustainability Advisory** focuses on reducing energy consumption, optimizing packaging, minimizing waste and supporting the transition to recycled materials. - **Operations Advisory** helps customers improve production performance, reduce conversion costs and get more from their existing assets. - **Factory Planning & Project Management** translates those business objectives into an efficient manufacturing operation, from plant layout and utilities to automation and future expansion. Although these are distinct advisory areas, they’re often connected. A customer may start by evaluating a business opportunity and later need support with plant design, operational improvements or sustainability initiatives. Ultimately, it’s about helping customers make better business decisions, not simply equipment decisions**.** #### **Can you share an example?** **SG:** A good example would be a manufacturer evaluating a major capacity expansion or planning a new greenfield production facility. On the surface, it sounds like an equipment decision. But very quickly the conversation becomes much broader. Is the investment financially viable? What are the CAPEX and long-term operating costs? How can the operation be designed to remain competitive over time? If recycled content is part of the strategy, what impact will that have on production? How can conversion costs be reduced through higher OEE, lower energy consumption and the right level of automation? Is the existing factory layout suitable, or does it need to be redesigned? These questions are all connected, and answering them together usually leads to a better outcome than looking at each one in isolation. What starts as a conversation about production capacity often becomes a discussion about sustainability, energy, automation, factory design and future growth. Looking at those decisions together often reveals opportunities that would be missed if each challenge were addressed independently, that’s the role Husky’s Advisory Services are designed to play. #### **Factory Planning has become an important part of Husky’s advisory services. What role does it play?** **GN:** Customers may have clear business goals around growth, productivity, sustainability or increasing the use of recycled content, but achieving those goals starts with designing the right manufacturing environment. ![Gianfranco Niso](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/9/3/8/19938_gianfranconiso_764265.jpg) Gianfranco Niso Business Manager of Factory Planning & Project Management That’s where Factory Planning comes in. We work with customers early in the planning process to translate their business objectives into practical engineering decisions. That includes everything from plant layout and production flow to utilities, automation and planning for future expansion. Many of these decisions are made long before construction begins, but they can have a lasting impact on operating costs, productivity and the flexibility of the operation. Taking the time to get them right at the beginning helps avoid costly changes later and gives customers a stronger foundation for future growth. By the time we’re involved, customers usually know what they want to achieve. Our job is to help them build a facility that can actually deliver those results, not just on day one, but for many years to come. #### **Looking ahead, where do you see the biggest opportunities for manufacturers?** **SG & GN:** Looking ahead, there are a few areas where we think manufacturers have the biggest opportunities: - Using production data more effectively to monitor performance and drive continuous improvement. - Increasing recycled content while maintaining productivity and product quality. - Reducing energy consumption, both in production equipment and supporting systems. - Investing in automation where it delivers measurable value. None of these are one-time projects. The companies that will benefit the most are the ones that keep improving over time, adapting to new technologies, changing market demands and evolving sustainability requirements. The most successful manufacturers will be the ones that continue asking, ***‘How can we do this better?’*** rather than assuming the job is finished once production starts. --- **Learn how Husky Advisory Services can help you plan, optimize, and future-proof your injection molding operation.** **Explore Husky Advisory Services** [**here**](https://packagingeurope.com/%20https://www.husky.co/en/solutions/pet-tooling-lifecycle-solutions-management/advisory-services/?lgc=ef442c02-7eea-f011-814f-001dd8b72431&ls=814700011&lsd=814700006&ref=packagingeurope.com)**.** ### Mondelēz International replaces PET cookie trays with FSC-certified paper URL: https://www.packagingeurope.com/mondelz-international-replaces-pet-cookie-trays-with-fsc-certified-paper/ Last updated: 2026-09-07T06:53:44.000Z [**Mondelēz International**](https://www.mondelezinternational.com/?ref=packagingeurope.com) **has announced it has replaced the rigid PET trays for its flagship European cookies range with FSC-certified paper trays, spanning over 115 cookie products across eight brands.** The new trays have been implemented across the LU, Milka, Granola, Cadbury, Marabou, Chips Ahoy!, Lacta and Freia brands in 25 markets including the United Kingdom, Ireland, Germany, Poland, Spain and the Nordics. The company says this is the single largest packaging sustainability initiative ever undertaken in its European bakery category, covering around 28,000 tonnes of cookies produced annually. According to Mondelēz International, the move is expected to remove 2,200 tonnes of virgin plastic per year, representing a reduction of around 80% compared to the original plastic packaging. The initiative builds on the incorporation of approximately 80% recycled PET into trays for brands such as Milka, Oreo, Cadbury and Chips Ahoy! and the use of advanced recycling technology for Cadbury Dairy Milk’s 80% certified recycled flexible plastic packaging. In similar news, earlier this year the company [collaborated](https://packagingeurope.com/news/amcor-and-mondelz-wrap-cadbury-mini-eggs-in-65-recycled-plastic/14014.article?ref=packagingeurope.com) with [Amcor](https://www.amcor.com/?ref=packagingeurope.com) to wrap [Cadbury](https://www.cadbury.co.uk/?ref=packagingeurope.com)’s 31.9g, 74g and 256g Mini Eggs bags in 65% certified recycled plastic packaging for Easter, allocated through a mass balance approach. The packaging uses Amcor’s AmFiniti Recycled Content which converts post-consumer plastic waste into new packaging. This summer Mondelēz International worked alongside Amcor, [LyondellBasell](https://www.lyondellbasell.com/?ref=packagingeurope.com), and [Taghleef Industries](https://www.ti-films.com/?ref=packagingeurope.com) to implement [75% chemically recycled content](https://packagingeurope.com/news/mondelz-chocolate-wrapper-now-contains-75-chemically-recycled-content/14476.article?ref=packagingeurope.com) into the flexible packaging for Marabou chocolate bars. By using LyondellBasell’s CirculenRevive polymers in its packaging, Mondelēz aims to align with recycled content mandates under the Packaging and Packaging Waste Regulation. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Indorama Ventures and Rebhan reveal ‘glass-like’ PET cosmetics packaging URL: https://www.packagingeurope.com/indorama-ventures-and-rebhan-reveal-glass-like-pet-cosmetics-packaging/ Last updated: 2026-09-07T06:54:38.000Z [**Indorama Ventures**](https://beta.indoramaventures.com/?ref=packagingeurope.com) **and** [**Rebhan**](https://www.rebhan.de/home.html?ref=packagingeurope.com) **have partnered to develop ‘glass-like’ PET bottles for the beauty and personal care market, aiming to combine luxury aesthetics with enhanced recyclability.** The two companies have introduced Luxyclear EBM PET 5508, a specialty PET grade for extrusion blow moulding said to enable thick-walled cosmetic bottles with ‘exceptional’ clarity and transparency. The bottles are designed to deliver an ‘elegant, glass-like’ appearance while offering PET’s lightweight, durable and shatter-resistant qualities. Indorama Ventures says the new solution is available in a conventional virgin PET grade and in versions with up to 100% chemically recycled content or mass balanced certified renewable feedstock. These options seek to allow brands to reduce their reliance on virgin fossil resources. The product is now commercially available to beauty and personal care brands across Europe, the Americas and Asia. Dr. Patrick Amrhein, business director of Specialty Polymers at Indorama Ventures, says: “In the beauty and personal care sectors, brands are increasingly turning to our glass-like bottles because they combine the elegant look of glass with the functional advantages of PET. Our solutions offer luxurious transparency, brilliant clarity and modern designs that immediately grab attention at the point of sale, while also being cost-effective, lightweight and perfectly suited for everyday use.” In related news, last month [Aptar Beauty](https://aptar.com/en-us/beauty?ref=packagingeurope.com) teamed up with [L’Occitane En Provence](https://www.loccitane.com/?ref=packagingeurope.com) on fully custom [refillable dispensing pumps](https://packagingeurope.com/news/aptar-beauty-creates-custom-pump-for-loccitane-en-provences-hand-care-range/14662.article?ref=packagingeurope.com) for its re-branded hand care packaging, said to deliver an optimized, controlled dose. The 350ml and 500ml bottles are available in both glass and plastic and have been made refillable to extend the product life cycles. Also in August, [Jo Malone](https://www.jomalone.co.uk/?ref=packagingeurope.com) partnered with [Boots](https://www.boots.com/?ref=packagingeurope.com) to launch a new fragrance that comes with a complimentary “Sea Monster” [cologne holder](https://packagingeurope.com/news/boots-and-jo-malone-launch-partnership-with-limited-edition-bag-charm-pack/14616.article?ref=packagingeurope.com) and bag charm. [Dior](https://www.dior.com/en%5Fint/beauty/products/le-baume---toile-de-jouy-limited-edition-and-balm-holder-Y0000014.html?ref=packagingeurope.com), [Marc Jacobs](https://www.marcjacobs.com/mt-en/the-lipstick-case-bag-charm/2F5SCP016S01-688.html?srsltid=AfmBOooim5fVvoG53HDlhl68mYaWNfVLkJIJ7OVv8JGjD-uOprtQnL2U&ref=packagingeurope.com), and [Celine](https://x.com/celineofficial/status/1597893906309709825?lang=en&utm%5Fsource=chatgpt.com) have all recently launched packaging solutions that allow their products to become bag charms. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Reuseabox partners with Faith In Nature to reuse over 13,000 boxes annually URL: https://www.packagingeurope.com/reuseabox-partners-with-faith-in-nature-to-reuse-over-13000-boxes-annually/ Last updated: 2026-09-04T08:15:59.000Z **Natural beauty company** [**Faith In Nature**](https://www.faithinnature.co.uk/?ref=packagingeurope.com) **is sending its excess cardboard packaging to** [**Reuseabox**](https://www.reuseabox.co.uk/?ref=packagingeurope.com) **in a bid to reuse over 13,000 boxes and save 12 tonnes of CO2e emissions every year.** Wherever possible, Faith In Nature already reuses pallet layer pads and boxes when transporting its vegan, cruelty-free products. By collaborating with Reusabox, it is expected to address the leftover cardboard – keeping the material in circulation for longer instead of sending it straight for recycling. Reuseabox has used its independently verified [environmental calculator tool](https://www.reuseabox.co.uk/the-reuseabox-environmental-calculator-tool?ref=packagingeurope.com) to compare the environmental implications of reusing and recycling cardboard. Based on the volume of boxes currently collected per month, it has estimated that its partnership with Faith In Nature will reuse 13,200 cardboard boxes, avoid 12 tonnes of CO2e emissions, and save 186,700 kWh of energy and 2.27 million litres of water. “Faith In Nature already does so much to keep waste out of their process before it even reaches us, which makes this partnership even more rewarding,” says Reuseabox founder Jack Good. “Every box we take on delays the point at which it enters the waste stream, saving the resources that would otherwise be spent making something new in the meantime. “When a business with Faith In Nature’s values chooses reuse over recycling, it shows how far the circular economy has come from being a nice idea to being a genuine business decision.” “Reuse is a simple but powerful way to rethink how we use resources,” adds Laura Ford, sustainability director at Faith In Nature. “Working with Reuseabox gives us an opportunity to keep packaging in use for longer, giving boxes a second life and avoiding unnecessary waste – a practical step towards the circular economy. “For us, it’s about finding the best solution for now, while continuing to work towards a more sustainable future.” In other news, [L’Oréal Groupe](https://www.loreal.com/en/group/?ref=packagingeurope.com) has launched the third edition of its [#JoinTheRefillMovement](https://packagingeurope.com/news/loreal-upscales-reuse-awareness-campaign-into-new-brands-and-products/14391.article?ref=packagingeurope.com) campaign. It plans to improve visibility for reusable product alternatives, both in-store and online, and make refillable beauty products available at every price point. It also intends to highlight the price advantage of refillable formats and reassure consumers that the solutions are as practical and well-performing as their single-use alternatives. [Lush](https://www.lush.com/?ref=packagingeurope.com) has also unveiled a new lineup of [packaging-free shampoo bars](https://packagingeurope.com/news/lush-sells-solid-shower-products-and-removes-unnecessary-packaging/14540.article?ref=packagingeurope.com), solid shower gels, and limited-edition shower gummies. It aims to encourage consumers to avoid excess packaging consumption during ‘festival season, summer holidays and weddings abroad’. The ‘naked’ format is also set to cut down on CO2 emissions by saving space in transit, and to prevent bacterial growth by replacing water content with ingredients that remain solid at room temperature. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### MEP implores EU to simplify international sales for online SMEs under PPWR URL: https://www.packagingeurope.com/mep-implores-eu-to-simplify-international-sales-for-online-smes-under-ppwr/ Last updated: 2026-09-04T06:40:03.000Z **MEP Regina Doherty has written to EU Commissioner Jessika Roswall requesting ‘urgent action, simpler rules and proper protections’ for European SMEs selling online, warning that international sales are becoming unaffordable under the Packaging and Packaging Waste Regulation.** Under the PPWR, small businesses may be required to register with and report to national producer registers, appoint authorized representatives in the countries they sell to, provide EPR registration numbers and self-certifications to e-commerce platform, and pay Extended Producer Responsibility (EPR) fees under a compliance scheme – as [Etsy](https://www.etsy.com/?ref=packagingeurope.com) explains in its [seller handbook](https://www.etsy.com/seller-handbook/article/1511440488235?ref=packagingeurope.com). Concerns have been raised that this could become an extra regulatory burden for businesses, especially as exact rules can vary between EU Member States. Doherty critiques the current rules for enforcing a €3 charge on ‘low-value’ goods from outside the EU – a move intended to prioritize European businesses over cheap imports – yet making it difficult for European SMEs to sell to customers. “I’ve heard directly from Irish businesses questioning whether they can afford to continue selling into other EU countries,” writes Doherty in a [LinkedIn post](https://www.linkedin.com/posts/reginadohertymep%5Fletter-to-commissioner-roswall-re-ppwr-ugcPost-7501197161540259841-wcdI/?ref=packagingeurope.com). “The Single Market is supposed to remove barriers, not create new ones. “These rules were negotiated during the previous European Parliament mandate. Now that we are seeing what they actually mean for small businesses on the ground, it is clear that parts of the system simply do not work.” In a [poll](https://www.reddit.com/r/EtsySellers/comments/1vi4y07/what%5Fif%5Fanything%5Fare%5Fyou%5Fdoing%5Fabout%5Fthe%5Fnew%5Fppwr/?solution=349609a3bf779bf9349609a3bf779bf9&js%5Fchallenge=1&jsc%5Ftoken=7afd7253fec22262ff1c52b1703fe9ecc81aaa5ed5b4e9854d9966ac7ffd9f83&jsc%5Forig%5Fr=&ref=packagingeurope.com) conducted among 500+ Etsy sellers, just over 4% planned to comply with the new regulation. Approximately 48% said they will no longer sell their products in the EU, and around 47% planned to ignore the rules and continue with business as usual. “I stopped selling to the EU when all this started,” one respondent wrote. “I also stopped selling to the USA due to tariffs. My Etsy shop is now hardly worth doing anymore. I am in the UK and that alone does not bring me enough sales.” “I read that it’s most likely that if you send a parcel to a country you are not registered with, Etsy will block you from shipping to that country,” another commented. “Platform blocking will become the big barrier to sales. “Sellers can do the registration themselves at minimal cost, but nobody is going to take the time to register in 27 countries; maybe 4/5 max if it’s worth it, but for most Etsy sellers, it won’t. The EU maestros have struck again in their plan to throttle small businesses.” Doherty asks Roswall to clarify what immediate relief will be provided to SMEs; whether the Commission plans to establish an EU-wide ‘one-stop shop’ for EPR; and whether a ‘meaningful’ de minimis threshold or simplified regime will be introduced to help businesses sell small quantities across borders. Doherty also points to an upcoming proposal, likely to come before the European Parliament in October, that would suspend the requirement for businesses to appoint a separate EPR representative in every country where they sell. [Commenting on an Instagram post](https://packagingeurope.com/comment/are-ppwr-requirements-pricing-small-traders-out-of-the-single-market/14660.article?ref=packagingeurope.com), the European Commission has stated its plans to “abolish the obligation for EU companies to nominate an authorized representative and drafted a bill in December 2025, which now has to be approved by EU legislators.” “That’s a start,” Doherty comments. “We need to go further. “Small businesses are not the problem we are trying to solve. We should be tackling the biggest producers responsible for packaging waste, not strangling our smallest businesses in red tape.” Doherty encourages Irish business owners to contact [Repak](https://repak.ie/?ref=packagingeurope.com) for guidance on how the current rules apply to their operations. The European Commission is also requesting [feedback](https://ec.europa.eu/info/law/better-regulation/have-your-say/initiatives/15352-Packaging-and-packaging-waste-rules-on-national-registers-of-producers%5Fen?ref=packagingeurope.com) on its draft act concerning national registers of producers. The feedback period will last until 00:00 Brussels time on 10 September 2026. The development comes after Packaging Europe’s editor at large, Elisabeth Skoda, [dove deeper](https://packagingeurope.com/comment/are-ppwr-requirements-pricing-small-traders-out-of-the-single-market/14660.article?ref=packagingeurope.com) into the administrative burden faced by small traders across the bloc – and the ongoing steps to remedy the situation. According to the German retail organization [Händlerbund](https://www.haendlerbund.de/de/?ref=packagingeurope.com), most Member States have opposed the draft bill. A restricted version is scheduled for a draft reading before the European Parliament in October 2026 at the earliest; it is expected to grant an exemption only to micro-enterprises with up to 49 employees and an annual turnover of €10 million at most. Jessika Roswall also attended a panel at [last year’s Sustainable Packaging Summit](https://packagingeurope.com/news/sustainable-packaging-summit-2025-everything-you-need-to-know/13643.article?ref=packagingeurope.com). She acknowledged that Europe’s rate of circularity sat at just 12% as of November 2025, and stated her commitment to increasing that figure. “We need resources to put into wealth, not waste,” she said. “Use entrepreneurship and innovation to strengthen Europe.” **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Nemera launches bi-dose nasal spray solution URL: https://www.packagingeurope.com/nemera-launches-bi-dose-nasal-spray-solution/ Last updated: 2026-09-03T13:58:20.000Z **Drug delivery device company** [**Nemera**](https://www.nemera.net/?ref=packagingeurope.com) **has announced its DuoSpray bi-dose nasal spray platform, a ‘non-invasive, needle free’ administration alternative for systemic nasal therapies.** The company adds that the platform is designed to offer ‘rapid onset of action’ and enable patients to self-administer without intervention from healthcare professionals. DuoSpray delivers two metered doses within a single device for acute therapies. The new solution compliments the company’s commercially available UniSpray platform, which is most suitable for lifesaving and crisis applications. When combined, Nemera says the two solutions provide a platform for systemic intramucosal nasal administration, with various formats depending on the intended use, drug posology and product-specific development strategy. According to Nemera, DuoSpray’s robust design makes it compatible with industry-standard primary containers and conventional filling lines, seeking to de-risk industrialization and help accelerate development timelines. The solution can deliver 200 µL of liquid formulation through two metered doses of 100µL with an integrated visual dose indicator. It also features a broad labelling surface and can be customized depending on product-specific needs. In related news, earlier this year [Lindal Group](https://lindalgroup.com/?ref=packagingeurope.com) introduced its Snap, Luna and Matteo [actuator solutions](https://packagingeurope.com/news/lindal-group-reveals-new-actuators-for-personal-health-and-homecare/13980.article?ref=packagingeurope.com) designed to expand its portfolio across healthcare, personal care and homecare applications, including nasal formulations and aluminium spray cans. Snap is a spray head actuator specifically designed for nasal applications within the healthcare market, available in adult and child versions and featuring a mechanical break-up spray system to ensure ‘controlled and effective’ delivery. The following month saw [Aptar Closures](https://www.aptar.com/en-us/closures?ref=packagingeurope.com) reveal its new range of [inverted lidless dispensing closures](https://packagingeurope.com/news/aptar-closures-launches-inverted-lidless-dispensing-solutions/14208.article?ref=packagingeurope.com) for the beauty and personal care markets. The line’s Cleo and Airy closures aim to help eliminate the need for separate lids and provide a ready-to-dispense packaging format that reduces unwanted product waste. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Coveris develops mono-material sleeve with 30% less material for Dr Beckmann URL: https://www.packagingeurope.com/coveris-develops-mono-material-sleeve-with-30-less-material-for-dr-beckmann/ Last updated: 2026-09-03T11:56:13.000Z [**Coveris**](https://www.coveris.com/?ref=packagingeurope.com) **has unveiled its mono-material sleeve solution developed for** [**Dr Beckmann**](https://www.drbeckmanngroup.com/?ref=packagingeurope.com)**, said to use around 30% less material than conventional shrink sleeves and help address current and evolving regulatory requirements.** The sleeve solution was created for the launch of Dr Beckmann’s first liquid fabric softener in France, with the project progressing from project to launch in six months. Dr Beckmann required a packaging solution that combined premium shelf appeal with sustainability. Coveris says its packaging for Dr. Beckmann’s Quick Wash Fabric Softener was developed and implemented through close cooperation, reliable execution and dedicated on-site support. The company utilized its SleeveFlex Ultra Stretch, an elastic stretch sleeve made from mono-material LDPE film suitable for PET bottles and HDPE containers. Coveris adds that its floatable design supports bottle-to-bottle PET recycling and creates a fully mono-material PE packaging solution on HDPE, aiming to help brands meet current and future Packaging and Packaging Waste Regulation (PPWR) requirements. Compared to conventional shrink sleeves, Coveris states its solution eliminates the need for a steam tunnel and saves approximately 150 kilograms of steam per hour. It also does not require temperature-controlled transport or special storage conditions, apparently reducing total operating costs by up to 50%. In other sleeve packaging news, in June [Prism eLogistics](https://www.prismelogistics.co.uk/?ref=packagingeurope.com) revealed a [fully recyclable sleeve](https://packagingeurope.com/news/prism-reveals-fully-recyclable-sleeve-solution-for-kefir-drinks/14344.article?ref=packagingeurope.com) for kefir brand [Bio&Me](https://bioandme.co.uk/?ref=packagingeurope.com), said to be the ‘first of its kind’ in the dairy category. Prism’s solution utilizes EcoFloat shrink sleeving, which the company says is specifically engineered to improve the sink/float separation process and can be recycled through established PP recycling streams. [OMG Bubble Tea](https://omgbubbletea.com/?ref=packagingeurope.com) has just adopted [Greiner Packaging](https://www.greiner-gpi.com/en?ref=packagingeurope.com)’s [K3 cups](https://packagingeurope.com/news/bubble-tea-brand-embraces-greiner-packagings-separable-cup-and-sleeve/14689.article?ref=packagingeurope.com) for its ready-to-drink, on-the-go beverages, complete with a separable cardboard sleeve and tear tab. The cup itself is made from polypropylene and EVOH, set to maintain the essential barrier properties and protect a drink throughout its shelf life. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Sustainability Awards 2026 Finalist Interview: Prevented Ocean Plastic’s project for food-safe recycled PP URL: https://www.packagingeurope.com/sustainability-awards-2026-finalist-interview-prevented-ocean-plastics-project-for-food-safe-recycled-pp/ Last updated: 2026-09-03T09:56:27.000Z [**Prevented Ocean Plastic**](https://www.preventedoceanplastic.com/?ref=packagingeurope.com) **is a** [**finalist**](https://packagingeurope.com/news/announcing-the-finalists-of-packaging-europes-sustainability-awards-2026/14337.article?ref=packagingeurope.com) **in this year’s Sustainability Awards with its project seeking to recycle polypropylene (PP) to the European food-safe standard. Nominated in the Circular Plastics category, we asked the company a few questions to find out more.** **You’re a finalist in the Sustainability Awards 2026\. Congratulations! To start off, could you summarize your entry in less than 50 words?** Prevented Ocean Plastic have combined controlled waste plastic collection, advanced mechanical recycling and technological innovation to recycle polypropylene (one of the most used but least recycled plastics on the planet) to the European food-safe standard - a world first. **Why do you think the judges were impressed with your entry? Tell us about what is innovative about your project and its impact on packaging sustainability.** This project is a true innovation. Polypropylene is widely used but has a global post-consumer recycling rate of only around 1%, partly because inconsistent feedstock and contamination have made high-quality, food-safe recycling extremely difficult. Prevented Ocean Plastic prioritized long-term collaboration over short-term gain and brought together partners across the entire supply chain to overcome those barriers. Controlled collection and sorting, feedstock customization, advanced mechanical recycling and scientifically validated decontamination has enabled our recycled PP to meet EU 2022/1616 food-contact requirements. The impact goes beyond producing a new material. By creating a high-value application for discarded PP, we can make its collection more economically viable in coastal communities where it is most at risk of reaching waterways and our oceans. The first-year capacity is expected to be equivalent to around 500 million single-use PP cups, while also opening the door to greater recycled content in packaging formats that have historically been difficult to circularize. **Finally, can you tell us about the ongoing development of your project, such as how it has been received by the industry and what the next steps are in commercialization?** Since launch, the focus has been on moving from technical breakthrough to commercial adoption. The material is already in use across different packaging applications. Innovia Films is using it to develop BOPP films for food and beverage packaging, while Spectra Packaging is exploring bottles and caps through blow moulding and injection moulding, alongside further potential applications such as food trays. Innovia has described access to mechanically recycled, EU food-contact-approved PP as a “game changer”. The next stage involves scaling both supply and demand - increasing production capacity, bringing more packaging applications and offtakers into the system, and expanding the collection infrastructure that provides the feedstock. This rPP innovation, led by a UK business operating globally, is a world-first, and this same approach to collection and sortation can be aimed at virtually every discarded plastic type on the planet. **The winners of this year’s Sustainability Awards are due to be announced on the 11th November at the Sustainable Packaging Summit, taking place from the 10th\-12th November in Utrecht, Netherlands. The Summit mobilizes leaders of the FMCG value chain, policymakers, NGOs, recyclers and investors to collaborate, remove barriers and identify opportunities on the road to sustainable transformation.** **To learn more or register, visit:** [**https://www.packagingsummit.earth**](https://www.packagingsummit.earth/?ref=packagingeurope.com) **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### PPWR compliance: are we stopping too early? URL: https://www.packagingeurope.com/ppwr-compliance-are-we-stopping-too-early/ Last updated: 2026-09-03T10:04:42.000Z **If PPWR forces us to rethink packaging anyway, why stop at compliance? Peter Stael, owner and partner at** [**Across-Consult**](https://www.across-consult.com/?ref=packagingeurope.com)**, explores the possibilities of going beyond the legal minimum and giving every pack its own traceable identity.** --- From around 12th August 2026, I suddenly found myself overwhelmed by LinkedIn posts and requests from customers for documentation. The Packaging and Packaging Waste Regulation had commenced to roll out! Apparently, the shock was severe. I have even given webinars under the title ‘PPWR without panic!’, but, to be honest, even I started to feel a little stressed out myself. Had I missed something? I have followed the discussions for years. I have read all the draft versions. However complex formal legal texts can sometimes be, I was, at times, pleasantly surprised by some of the choices the legislators had made. But now suddenly everything was: ‘Compliance! Compliance!’ Declarations here, declarations there. I was overwhelmed and, indeed, somewhat surprised. From 12th August onwards, something that had been the subject of discussions, webinars and preparations for years had suddenly come into effect. And so companies are busy. What do we have to do? Which packaging is compliant? Which documentation do we need? Who is considered the producer under PPWR? Which information must be made available and shared with whom? What does recyclability mean for our current structures? Of course, they are all necessary questions. Compliance is, in and of itself, of course, necessary. And to some extent I had expected these kinds of questions from the industry. But, to be honest, I had expected a very different discussion. The objectives behind the Regulation are considerably broader than correctly completing compliance documentation. The [European Commission](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com) refers, among other things, to reducing packaging and packaging waste, reducing the use of primary raw materials, and transitioning towards a circular, sustainable and competitive economy. It also explicitly talks about stimulating innovation in new circular business models (for example, already mentioned in EU 2025/40, point 2, page 1). I had been prepared for questions such as: Now that we have to reconsider our packaging anyway, where do we actually want to go? Which material structure fits our vision for the future? And if we cannot get there, why not? Now that food waste (EU 2025/40, point 5, page 2) is also mentioned as part of the considerations — one of my little moments of joy when reading the final drafts — shouldn’t we be looking for broader alignment across the entire organisation? Once we know what PPWR requires from us, it is easy to create a checklist. We determine what is necessary, adapt our packaging or procedures, collect the required documentation and eventually tick the box: Compliant! Fine. But I also started wondering whether this was really the intention. Aren’t we running the risk of becoming satisfied too quickly with the ‘right’ answer? Is this really all we want to get out of this enormous change in the European packaging market? **When sufficient becomes the answer** The first time I started to realise that there were different views on how to work out the PPWR’s requirements was when I attended a smart packaging congress in Amsterdam. As a keynote speaker, I naturally absorbed the presentations of the other speakers as well. Some good and interesting tools were discussed, but something stayed with me that did not feel quite right. I noticed that the tools were mainly presented as a way of digitising data. And what I mean by that is essentially the paper documentation that we in the industry keep dragging along behind us. These tools could now digitise those documents. Is that wrong? No, certainly not. It is good that this information becomes more accessible and that this creates greater transparency in the market. I am completely in favour of that. But still. Earlier this year, there was [news](https://www.reuters.com/world/poisoned-baby-food-was-part-attempted-extortion-german-producer-says-2026-04-20?ref=packagingeurope.com) that rat poison had been found in a glass jar of baby food on supermarket shelves in Austria, the Czech Republic and Slovakia. It later turned out to have been the act of a criminal attempting to extort money from supermarkets. Fortunately, this ended without further problems. Investigations showed that the manufacturer had followed all its procedures correctly. The conclusion in the press was therefore: consumers, [listen carefully](https://www.ages.at/en/news/detail/verdacht-auf-vergiftung-mit-rattengift-von-hipp-babynahrung??ref=packagingeurope.com) — when opening the jar for the first time, we should hear the familiar ‘pop’. That is the safety mechanism. The system works. The conclusion is correct. But then we find ourselves at a congress with all kinds of prominent speakers and well-thought-out innovations. And, in reality, much of what we are discussing is the digitisation of a paper documentation flow that we already had. That is a good thing, but there is also something contradictory about it. Are we going through this enormous PPWR movement only to use an important part of these new possibilities mainly to organise the existing status quo more efficiently and transparently? OK, more transparency. But where is the challenge in developing a safer jar? Where is the discussion about the possibilities created by PPWR to start a real dialogue about where we want to go? Towards solutions that are safer, more hygienic, more efficient and, above all, environmentally more friendly. Suppose we were to start again today with the question: What could packaging tell us about the safety and authenticity of this baby food product? Would we once again end up exclusively with that ‘pop’? Perhaps. But with all the technological innovations available to us, perhaps not. If every individual pack could have a digital identity, other possibilities would emerge. Is this product authentic? Did this specific jar actually come from the manufacturer named on the label? Is this particular item part of a recall? Can the consumer retrieve relevant information that genuinely belongs to this specific product? Can the manufacturer still link relevant information to this exact pack after it has left the factory? Again, my conclusion is not that every jar of baby food should tomorrow be equipped with a chip, tag or unique digital solution. My conclusion is much simpler: We should ask the question! And this is exactly where I see a responsibility for our own food and packaging industries. We do not have to wait for PPWR to tell us what the next function of packaging should be. The legislator has set something in motion. But what the legislator has provided are the guardrails within which we have to operate. And that is good. We, the food and packaging industries, have to demonstrate that we comply with those guardrails. But… guardrails are not the road itself. We have to build that road ourselves. And how we build it is something we have to determine ourselves. The legislator gives us that space. But what we do on that road is up to us. We can pick up that challenge ourselves. We can pave the road. Perhaps that was my 12th August problem. Regulation has to set boundaries. A regulator must ultimately be able to say: this is mandatory and this is sufficient. Otherwise, a company can never know whether it is compliant. But the word sufficient has an interesting effect. Once an authority makes clear what is sufficient, a perfectly rational follow-up question arises for a company: If this is sufficient, why should we do more? And then something subtle can happen. *Sufficient for compliance quietly becomes sufficient for us.* The legal minimum no longer merely becomes the answer to the compliance question; it also threatens to become the boundary of our thinking. That is not necessarily the regulator’s fault. Nor is it strange behaviour on the part of companies. Both are, in fact, doing exactly what is expected of them. But the result can be that regulation intended to support a fundamental change in packaging is reduced, in daily practice, to the question of how we can meet the new requirements with as little change as possible. A missed opportunity for our industry? **Batch level is sufficient. What happens next?** A recent clarification regarding PPWR nicely illustrates how this mechanism can work. Under Article 15(5), packaging must be identifiable by means of a type, batch or serial number, or another identifying element. In its PPWR FAQ, the European Commission has also clarified that this does not mean that every individual packaging unit needs to have its own identification. Identification at the permitted level is sufficient. (See also: EU Commission, PPWR, FAQ, point 8, page 37.) Again, there is nothing inherently wrong with this. A regulator needs to provide clarity. A producer needs to know what is expected. From a compliance perspective, the question has been answered. But from the perspective I have described above, this is where it becomes interesting. Suppose we indeed answer the compliance question with ‘identification at batch level’. What happens next? We can say: OK, we comply. And then move on to business as usual. But we, as an industry, with all the knowledge we have, can also ask another question: What could become possible if every individual pack had its own identity? Then we would no longer be talking only about the identity of a production batch. We would be talking about identity at an individual level: every bottle, every jar, every bag. In principle, we could create a relationship with that one specific pack. And that changes the discussion. Individually identified packaging can create possibilities for much more precise traceability, anti-counterfeiting, consumer interaction, return and reuse systems, recycling information, freshness indicators and entirely new services that we have hardly developed yet. Of course, not every type of package needs this. Not every business case will justify the additional cost. And I am certainly not arguing for a legal requirement to individually identify every yoghurt cup, snack bag or cardboard box tomorrow. But my question is: Why should we automatically allow the question of what is legally sufficient to determine what is technologically, organisationally or commercially desirable? Does sufficient too easily become the end of our thinking? The road within the given guardrails is ours. ![PE_Meat_Aisle](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/1/1/7/20117_pe_meat_aisle_870648.png) **What problem could packaging solve?** This brings us, I believe, to a much more interesting consequence of PPWR. As an industry, we are quite good at answering questions formulated for us by somebody else. Innovation does not begin with a question for which the correct answer can already be found in a regulation, guidance document or FAQ. Innovation begins with a question to which we do not yet know the answer. Could we equip every tray of fresh chicken with a time-temperature indicator that provides a good proxy for what has happened throughout the cold chain to this specific tray of chicken? Food waste is supposed to be taken into consideration under PPWR as well. And who still has the knowledge to determine whether chicken is good to eat? My 84-year-old mother still dares to look at it and smell it. My 40-year-old daughter throws the chicken away when the date is no longer right. I know retailers that already throw away trays of chicken one day before the expiry date: they will not sell anymore anyway. From experience built up in my own practice, I know that the potential reduction in waste can be substantial. In a study on minced meat, [Keep-it](http://www.keep-it.no/en?ref=packagingeurope.com) found that, provided the cold chain was properly maintained, the product had an average [2.6 days](https://www.ta.no/mat/butikk/denne-indikatoren-ga-kjottdeigen-fire-dager-ekstra-holdbarhet/s/5-50-230968?ref=packagingeurope.com) of additional shelf life when using the indicator. The technology was subsequently introduced for fresh chicken and other products, with [REMA 1000](https://www.rema.no/?ref=packagingeurope.com) stating an ambition to halve food waste on products using the indicator. In addition, during a meeting I attended with an EU-based retailer, category management explained that their poultry had a general shelf life of 7 days, but that one of those days was effectively lost because the chicken was taken off the shelves early, as consumers would no longer buy it. Doesn’t it then become worthwhile to look at the individual package? To monitor it throughout the entire chain? What do we not know today about our supply chain? Which problems have we accepted as normal for years? Where do we lose information once the product leaves our factory? What would a consumer genuinely want to know? Which information could actually improve recycling? What could individual traceability make possible that batch traceability cannot? And, from a societal perspective, perhaps even more fundamentally: What problem could packaging solve that we have never considered a packaging problem? This would change the character of PPWR. Not in a legal sense. The obligations remain exactly what they are. But it would change the way we deal with them. PPWR would no longer only be something we respond to. It would become a reason to ask better questions ourselves. It would become a reason to start talking to each other, to reassess the entire product and the entire supply chain, and to make joint choices about how to optimise them. Is the packaging easy to empty? Was this tray of meat in our refrigerator opened two days ago or four? Does this particular piece of chocolate belong to the products that actually need to be recalled? Did I or did I not hear a ‘pop’ when I opened this jar? **And then the organisation has to start talking** And then it becomes fun — and fascinatingly complicated! A compliance question can relatively easily be divided among disciplines. Legal interprets the regulation. QA collects documentation. Procurement requests declarations from suppliers. Packaging adjusts specifications. Operations implements what is required. Every discipline does its job: the checklist turns green. But try answering this question within the same organisation: Where do we actually want to go with our packaging? Then that division no longer works. Because who can actually answer that question? Packaging cannot do it alone. Packaging needs to know what Marketing wants to be able to communicate in the future. Marketing needs to understand what materials and technology can actually do. QA should not only indicate which document is required, but also which risk actually needs to be controlled. Operations needs to explain what a new solution means for production. Procurement needs to understand why the cheapest solution within the current specification may not be the best solution for the years ahead. And there still needs to be a sound, healthy business case. So, yes, we also need to talk to the consumer. And when packaging also becomes an information carrier, IT and data specialists join the discussion. So we should not only read the regulation. We need to listen to each other. What do the different disciplines expect from the packaging? Where do those expectations clash? Where is there dissatisfaction with the current solution? Where does one discipline accept a limitation that another discipline experiences as a problem? And where are opportunities being missed because every discipline looks only at its own part of the packaging? Suddenly, a PPWR question is no longer a question for one discipline. It becomes an organisational question. Packaging becomes a fundamental pivot point within the organisation. Every part of the company has an influence on it. Packaging becomes a mirror of the organisation — and that is how the organisation presents itself to the outside world. Packaging therefore does more than mirror the organisation. It also carries the consequences of the choices and actions made within that organisation further down the chain. And that makes responsibility visible. The individual employee who did not take sufficient responsibility for washing their hands before placing fresh chicken in the tray has an effect on my wife and children when they open the refrigerator door. That responsibility travels all the way through the chain. It becomes visible, traceable and, ultimately, manageable. Packaging therefore eventually even acquires an ethical dimension. Perhaps that was the discussion I had been waiting for on 12th August. **Better questions can lead to better compliance** And this creates an interesting feedback loop: Looking beyond the minimum requirement forces us to think more carefully about what we actually want packaging to achieve. Once we take that question seriously, materials, product, production, regulation, data, market, consumer and future all need to be considered together. That leads to better thought-out packaging. And that can generate innovation. But it will also produce something that may at first sound contradictory: better compliance. Because when compliance is treated primarily as a separate assignment, there is always a risk that every discipline simply deals with its own box. And in the end, the whole formally complies with what is required. But when we first jointly investigate what we want our packaging to achieve, compliance automatically becomes part of that discussion. Which material choice do we make? And above all: why? Which information do we want to have available? And again: why? What role should packaging play in traceability? What do we want to achieve with reuse? Which claims do we want to be able to make? What consequences do these choices have for our legal responsibilities? Compliance is then no longer added afterwards to a packaging decision that has already been made elsewhere. It becomes part of the question of what that packaging should actually be and what it should do. Compliance therefore becomes the outcome of a considered packaging strategy rather than primarily a box-ticking exercise. By thinking beyond compliance, we can ultimately become better at compliance. Not because we follow more rules than necessary. But because we better understand how the rules relate to the choices we make. And that brings me back to my original surprise. The sudden wave of compliance questions since 12 August is understandable. Companies need to act. Responsibilities need to be clear. Documentation needs to be available. Packaging needs to be assessed. That work needs to be done. But at the same time, PPWR does something that happens far less often: it can help almost an entire industry to look at packaging again. Listening to today’s reality can create new insights. We often listen within the context of our own department. Within our own silo. But by also listening to the reality experienced by other departments, we put our ear to a broader reality — in this case, the reality of the organisation as a whole. And by doing that, perhaps we can hear more clearly what that same reality may have been trying to tell us all along. We do not get such a moment very often. So I would not want to end the discussion about PPWR compliance with only the question: How do we make today’s packaging PPWR-compliant? But also with: Are we really using PPWR to shape the packaging of the future — or mainly to make today’s packaging compliant? Which road we choose within the given boundaries, where we want to go and which possibilities we want to develop along the way are ultimately our own responsibility. The regulator has placed the guardrails. It is up to our food and packaging industries to decide how far we want to go within that space. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summi***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Bringing the right people into the room is no longer enough URL: https://www.packagingeurope.com/bringing-the-right-people-into-the-room-is-no-longer-enough/ Last updated: 2026-09-03T07:02:52.000Z **Traditionally, B2B event organizers have focused on assembling the right people on the same show floor. But with pressure mounting on sponsors and exhibitors to demonstrate clearer ROI after a trade show, should that responsibility end once the exhibition hall opens?** --- **Rethinking the traditional model** Until now, the organizer’s role has been relatively straightforward: build an audience and set up the show floor. Then it falls upon the exhibitor to choose an optimal location, design an attractive stand, and hope it catches the right people’s attention. Visitor numbers, badge scans and stand traffic are no longer sufficient metrics on their own. If a business dedicates its time and budget to a trade show, it wants to know who else attended, and which companies it actually engaged with. In short, the *chance* of a meaningful connection is no longer enough. That raises the question: is it becoming the organizer’s responsibility to make those connections happen? **Spontaneity versus structure** Exhibition spaces are as relevant as ever. Footfall is still important, and serendipitous networking remains an important part of the trade show experience. Yet there’s more to the story. Organizers can bring all the right people under the same roof; it doesn’t guarantee they’ll meet. Scale is often the headline metric when advertising an event, but it’s a double-edged sword. Big audiences look exciting on paper, but they might make it harder to find the people who matter most. Organisers can gather insight into delegates’ interests, objectives and challenges, then use that knowledge – supported by technology and human curation – to facilitate relevant connections before the venue even opens. **Where curation comes in** Matchmaking, targeted networking, introductions, smaller peer groups, pre-arranged meetings – the traditional and the modern should complement one another to make a large event feel relevant to every participant and unlock a trade show’s full potential. The goal isn’t to overload a delegate’s schedule, but to improve the chances of attendees meeting the right fit for their business. That doesn’t have to mean saying goodbye to spontaneity. It’s as simple as streamlining the networking process, rather than leaving the most valuable business connections up to fate. Whether it’s a brand owner or a packaging supplier, an exhibitor shouldn’t have to cross their fingers that potential partners will happen to walk past their stand and strike up a conversation. **Why matchmaking matters** In the digital age, event organizers know more about their delegates than ever before. That crucial insight shouldn’t go to waste. Rather than stepping back once the show floor is full, they can help delegates exceed their expectations and maximize value from the event they’ve paid to attend. This thinking has directly influenced how we’ve redesigned the Sustainable Packaging Summit’s partnership model for 2026. We’re not replacing the chance encounters that make live events valuable. We’re designing an event that combines them with more intentional ways for partners to meet the people who matter to their business. **Stay tuned – next week, we’ll share what all of this means for the Sustainable Packaging Summit, and how we’ve rebuilt our partnership model in line with the right conversations. And** [**click here**](https://packagingeurope.com/features/why-b2b-packaging-events-are-being-forced-to-rethink-roi/14652.article?ref=packagingeurope.com) **to read part one of this series.** ### Bubble tea brand embraces Greiner Packaging’s separable cup and sleeve URL: https://www.packagingeurope.com/bubble-tea-brand-embraces-greiner-packagings-separable-cup-and-sleeve/ Last updated: 2026-09-03T06:59:40.000Z [**OMG Bubble Tea**](https://omgbubbletea.com/?ref=packagingeurope.com) **has adopted** [**Greiner Packaging**](https://www.greiner-gpi.com/en?ref=packagingeurope.com)**’s K3 cups – complete with a separable cardboard sleeve and tear tab – for its ready-to-drink, on-the-go beverages.** While K3 cups have already been used to package dairy products and desserts, OMG Bubble Tea sought out a format that could be integrated directly into its existing packaging and production concept while maintaining the intended consumer experience. “This project shows how important flexibility is when an existing packaging concept needs to be transferred to a new cup solution,” says Eliška Bednaříková, sales manager at Greiner Packaging. “Together with OMG Bubble Tea, we adapted our K3 cup to their specific requirements and supported a smooth integration into their established setup.” The cup itself is made from polypropylene and EVOH, which is set to maintain the essential barrier properties and protect a drink throughout its shelf life. Greiner’s New Tear Tab helps consumers easily separate the cardboard wrap after use. At the same time, the cup itself is designed to offer a premium look and feel on the shelf – a feature hoped to help OMG Bubble Tea stand out next to market competitors. Together, the partners aimed to reflect the drink’s ‘playful beverage experience’, expand OMG’s presence on retail shelves, and enable growth across markets. The 250ml Bubble Tea products have been sold across Europe and in the United States since the summer of 2025. Greiner Packaging emphasizes its ability to collaborate with customers and adapt its packaging solutions to suit the requirements of individual products, brands and processes. Previously, [Greggs](https://www.greggs.com/?ref=packagingeurope.com), [Asda](https://www.asda.com/?ref=packagingeurope.com), [Lidl](https://www.lidl.co.uk/?ref=packagingeurope.com), [M&S](https://www.marksandspencer.com/?ref=packagingeurope.com), [Tesco](https://www.tesco.com/?ref=packagingeurope.com), [Waitrose](https://www.waitrose.com/?ref=packagingeurope.com) and [Morrisons](https://groceries.morrisons.com/?ref=packagingeurope.com) utilized Greiner’s [self-separating K3 r100](https://packagingeurope.com/news/tesco-asda-and-lidl-among-retailers-adopting-self-separating-porridge-pots/12542.article?ref=packagingeurope.com) solution to package their own-brand instant porridge products. This format does not require consumers to split the plastic and cardboard components manually, as they separate themselves during waste disposal. In other news, [Prism eLogistics](https://www.prismelogistics.co.uk/?ref=packagingeurope.com) recently revealed a [fully recyclable sleeve](https://packagingeurope.com/news/prism-reveals-fully-recyclable-sleeve-solution-for-kefir-drinks/14344.article?ref=packagingeurope.com) for kefir brand [Bio&Me](https://bioandme.co.uk/?ref=packagingeurope.com). It utilizes EcoFloat shrink sleeving, which is specifically engineered to improve the sink/float separation process and enables the whole pack to be recycled through established polypropylene recycling streams. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Exchange for Change reveals intended producer fees for UK DRS URL: https://www.packagingeurope.com/exchange-for-change-reveals-intended-producer-fees-for-uk-drs/ Last updated: 2026-09-03T08:41:24.000Z **The** [**Exchange for Change**](https://exchangeforchange.co.uk/?ref=packagingeurope.com) **organisation delivering the UK’s Deposit Return Scheme (DRS) has announced the intended producer fees for the scheme, due to launch in October 2027.** The move comes after ‘extensive consultation and engagement’ with industry over several months. Producer fees are the charges drinks producers will pay to help cover the costs of operating the DRS. Aiming to minimize business costs at the start of the scheme, the producer fee will be set at 0p for the first 15 months from October 2027 to December 2028\. Based on current data, the organisation estimates that producer fees will then increase to 0.6p per unit for aluminium and steel containers and 2.3p per unit for PET containers, expected to take effect from January 2029 to December 2032. Exchange for Change adds that this will be reviewed, validated and reconfirmed in May 2027 and the producer fees will then be reviewed annually as further contractual pricing, cost forecasts and operational data becomes available. Russell Davies, Exchange For Change chief executive, said: “Publishing the producer fees is another major milestone delivered as we move towards the launch of the deposit return scheme in October 2027, and will help businesses in their preparation and planning. Our approach to setting the producer fees has been founded on collaborative and constructive engagement with industry, and I would like to thank all of those whose contributions helped to inform and guide the outcome. “As a not-for-profit organisation, we are committed to ensuring that producer fees always remain as low as possible, while supporting the long-term financial sustainability of the scheme.” This summer the organisation worked with [Danone](https://www.danone.com/?ref=packagingeurope.com) and the All England Lawn Tennis Club to [pilot reverse vending machines](https://packagingeurope.com/news/reverse-vending-machines-for-plastic-water-bottles-piloted-at-wimbledon/14461.article?ref=packagingeurope.com) for [evian](https://www.evian.com/?ref=packagingeurope.com) water bottles at the [Wimbledon](https://www.wimbledon.com/?ref=packagingeurope.com) Championship Qualifying Competition, testing their logistics ahead of the UK DRS rollout in 2027\. During the event, spectators could purchase 75cl plastic bottles of evian water on-site with a 20p (€0.23) deposit factored into its price. In June, Sweden’s [Returpack/Pantamera](https://www.pantamera.nu/?ref=packagingeurope.com) became ‘the first’ deposit return system in Europe to receive [RecyClass](https://recyclass.eu/?ref=packagingeurope.com) certification for its [PET bottle sorting process](https://packagingeurope.com/news/swedish-drs-certified-by-recyclass-for-food-safe-traceable-pet-bottle-sorting/14369.article?ref=packagingeurope.com), verifying that the recycled plastic is food-safe and meets EU traceability requirements. Returpack previously reported that it had collected [over 3 billion](https://packagingeurope.com/news/over-3-billion-pet-bottles-and-aluminium-cans-returned-through-swedish-drs-in-2025/14072.article?ref=packagingeurope.com) PET bottles and aluminium cans in 2025, marking a 130 million increase compared to the previous year. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Opalescence Whitening introduces pre-filled whitening trays URL: https://www.packagingeurope.com/opalescence-whitening-introduces-pre-filled-whitening-trays/ Last updated: 2026-09-02T11:56:39.000Z **Teeth whitening brand** [**Opalescence**](https://opalescence.com/?ref=packagingeurope.com) **has introduced pre-filled Opalescence Go Advanced whitening trays, said to remove the need for an outer placement tray and reduce packaging waste.** The company states that each patented UltraFit tray is pre-filled with whitening gel to ensure consistent distribution and precise placement during treatment, with a one-step application process. The trays are available in 15% hydrogen peroxide concentration with a Cool Mint flavour. Opalescence adds that the trays are ‘clinically proven’ to whiten teeth by up to 5 shades and Opalescence Go Advanced whitening has been designed by dentists to be gentle on teeth. Opalescence Whitening’s Chief Clinical Officer, Dr. Jaleena Fischer-Jessop, comments: “My patients want fast, long-lasting, at-home teeth whitening they can trust and use safely while still getting top-tier results,” says Opalescence Whitening’s Chief Clinical Officer, Dr. Jaleena Fischer-Jessop. “By pairing the UltraFit tray with our advanced whitening formula, we’re offering a straightforward, effective, and convenient way to brighten smiles.” In related news, last year [West Pharmaceutical Services](http://www.westpharma.com/?ref=packagingeurope.com) (West) [unveiled](https://packagingeurope.com/news/west-pharmaceutical-services-reveals-pre-fillable-syringe-platform/13573.article?ref=packagingeurope.com) its West Synchrony Prefillable Syringe (PFS) System at [CPHI Worldwide](https://www.cphi.com/en/home.html?ref=packagingeurope.com) in Frankfurt, Germany, offering a ‘fully verified’ platform from a single supplier. The system has a single design verification and characterization package which ensures the form, fit and function of the entire PFS system. The same month, [Ypsomed](https://www.ypsomed.com/?ref=packagingeurope.com) revealed its [pre-filled autoinjector](https://packagingeurope.com/news/separable-autoinjector-from-ypsomed-targets-recyclability-and-co2-reduction/13537.article?ref=packagingeurope.com) designed for automated disassembly, streamlined recycling, and an 87% reduction in material-related CO2 emissions compared to conventional alternatives. It comprises two mono-material, bio-based subassemblies, one for the syringe unit and another for the drive unit, set to simplify the industrial separation, recovery and recirculation of materials. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Nestlé divests health portfolio to Yellow Wood Partners for $1 billion URL: https://www.packagingeurope.com/nestle-divests-health-portfolio-to-yellow-wood-partners-for-1-billion/ Last updated: 2026-09-02T08:58:44.000Z [**Nestlé**](https://www.nestle.com/?ref=packagingeurope.com) **has agreed to divest its Vitamins, Minerals and Supplements (VMS) business – including packaging operations for its private-label products – to** [**Yellow Wood Partners**](https://www.yellowwoodpartners.com/?ref=packagingeurope.com) **for $1.0 billion.** The scope of the transaction comprises seven of Nestlé’s established brands: Nature’s Bounty, Osteo Bi-Flex, Ester-C, Gard, Nuun, Puritan’s Pride and Sisu. It also covers the associated US private-label supplements businesses, including its dedicated manufacturing, packaging, warehousing, and distribution operations. This ‘Holistic Health’ portfolio predominantly operates in the United States, with a presence in other countries such as Canada and China. In 2025, the business reportedly generated sales of $USD 1.2 billion. The transaction is subject to applicable regulatory approvals and is expected to close by the first half of 2027. “This is another important step in the strategic transformation of our portfolio,” said Nestlé CEO Philipp Navratil. “We are focusing our resources where we have the strongest competitive advantage. “With Nestlé’s strong innovation and brand-building capabilities, we are well positioned for growth in the premium, science-led VMS space, where brands such as *Solgar* and *Pure Encapsulations* continue to perform strongly. “At the same time, the category has evolved, and the mainstream VMS business requires a different approach under dedicated ownership.” In other news, Nestlé and [Platinum Equity](https://www.platinumequity.com/?ref=packagingeurope.com) have recently formed [Peranel](https://www.peranel.com/?ref=packagingeurope.com) – a [50:50 joint venture](https://packagingeurope.com/news/nestle-and-platinum-equity-form-new-business-for-water-and-premium-drinks/14606.article?ref=packagingeurope.com) focused exclusively on water and premium beverages such as [S.Pellegrino](https://www.sanpellegrino.com/?ref=packagingeurope.com) and [Nestlé Pure Life](https://www.nestlepurelife.com/?ref=packagingeurope.com). According to Navratil, Peranel will “drive \[Nestlé’s\] long-term growth ambitions by strengthening this unique portfolio of international and local brands”. Elsewhere, [Unilever](https://www.unilever.com/?ref=packagingeurope.com) has entered into an agreement to [combine its Food business](https://packagingeurope.com/news/unilever-combines-food-business-with-mccormick-to-focus-on-hpc/14095.article?ref=packagingeurope.com) with [McCormick & Company](https://www.mccormickcorporation.com/?ref=packagingeurope.com), forming a global portfolio with estimated revenues of $20 billion. Separating Unilever Foods is set to help Unilever become a leading pureplay home and personal care (HPC) company, expecting €39 billion in revenues based on the fiscal year 2025. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### EU-funded project recycles mixed plastic waste into ‘virgin-quality’ PLA URL: https://www.packagingeurope.com/eu-funded-project-recycles-mixed-plastic-waste-into-virgin-quality-pla/ Last updated: 2026-09-02T06:33:47.000Z **A pilot conducted by the EU-funded** [**ReBioCycle**](https://rebiocycle.eu/?ref=packagingeurope.com) **project has reportedly proven that mixed plastic waste can be chemically recycled into ‘virgin-quality’ PLA under industrial conditions.** Working alongside [TotalEnergies Corbion](https://totalenergies-corbion.com/?ref=packagingeurope.com), [Torwash](https://torwash.com/?ref=packagingeurope.com) and other industrial partners, the consortium has used existing technologies to sort mixed plastic waste at pilot scale in an operational environment. The recovered material was broken down into lactic acid using Torwash’s hydrolysis technology, with TotalEnergies Corbion repolymerizing it into recycled PLA – said to offer the same properties as virgin material. The consortium claims to have demonstratedthat a PLA recycling process is technically viable beyond the laboratory and unlocked a ‘practical pathway’ for integrating bioplastics into existing waste streams and recycling systems. This is set to be beneficial under increasing regulatory pressure, as the Packaging and Packaging Waste Regulation (PPWR) requires all packaging sold on the European market to be recyclable by 2030. The consortium’s approach is hoped to help close the loop on real mixed waste streams and produce high-quality bioplastics for industrial use. The technologies can apparently be integrated into existing infrastructure, lowering barriers to adoption while supporting the EU’s environmental ambitions such as the Green Deal and Bioeconomy Strategy. This process of recycling mixed waste into PLA is described as a ‘working reality’ and ‘timely evidence’ that bioplastics can play a ‘central role’ in a circular economy for the packaging sector. “Demonstrating that recycling PLA from mixed waste collection to new high-quality PLA material is a reality is a major step in fulfilling the ambitions of the PPWR in terms of packaging recyclability,” says Maelenn Ravard, Regulatory and Sustainability manager at TotalEnergies Corbion. “Achieving circularity is all about having a strong value chain and this is the strength of the ReBioCycle consortium.” “This is about making circularity real for industry,” adds project coordinator Kevin O’Connor. “We’ve connected the full value chain in a way that supports both regulatory compliance and the transition away from fossil-based to bio-based materials.” Going forward, the consortium plans to develop and validate new applications for PLA, scale its recycling process towards full industrial deployment, and turn its pilot into a ‘market reality’. The news comes after TotalEnergies Corbion unveiled [Luminy FOAM 50F](https://packagingeurope.com/news/totalenergies-corbion-unveils-sugarcane-based-lower-carbon-pla-foam/14478.article?ref=packagingeurope.com), its biobased, high-melt-strength PLA grade. It is intended to serve as a recyclable, industrially compostable, and lower-carbon alternative to polystyrene in extrusion foaming applications such as food packaging. In another EU-funded initiative, [AIMPLAS](https://www.aimplas.net/?ref=packagingeurope.com), the [Institute of Marine Sciences](https://www.icm.csic.es/?ref=packagingeurope.com), and the [Institute of Advanced Chemistry of Catalonia](https://www.iqac.csic.es/?ref=packagingeurope.com) are participating in the [OCEANZYME](https://packagingeurope.com/news/eu-funded-project-uses-enzymes-to-recycle-degraded-plastic-waste-from-the-sea/14669.article?ref=packagingeurope.com) project – aiming to recycle degraded waste retrieved from the ocean using enzyme-based technologies. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### RCS Group begins construction on plastics recycling centre URL: https://www.packagingeurope.com/rcs-group-begins-construction-on-plastics-recycling-centre/ Last updated: 2026-09-01T13:51:09.000Z [**RCS Group**](https://www.rcs-entsorgung.de/?ref=packagingeurope.com) **has announced the start of construction on a new RCS Plastics site in Werne, Germany, set to expand the company’s plastics recycling facilities** **and create the conditions for additional closed-loop material cycles.** The site is a 6.5-hectare expansion area with an investment volume of €75 million, due to be an independent site for RCS Plastics with production, logistics, administration, maintenance, and service areas. HDPE cap closures, PS, PET trays, and beverage bottles are expected to be processed into high-quality recyclates for a variety of applications. The Group states that around 100,000 tons of plastic material per year are anticipated to be recycled at the new site. The development and production of high-quality recyclates is said to be a particular focus, including ones suitable for food packaging, made from HDPE caps. “The development of food-grade HDPE recyclates is one of the major challenges facing our industry. We are investing specifically in innovative processes to open up new material cycles and make recycled materials usable in even more applications,” says Alexander Rimmer, managing director of the RCS Group. The Group marked the start of construction on the 28th August, bringing together the workforce and representative from politics, administration and business. Guests included District Administrator Mario Löhr, Mayor Lars Hübchen, Economic Development Officer Matthias Stiller, Wulf-Christian Ehrich from the Dortmund [Chamber of Industry and Commerce](https://www.dihk.de/en?ref=packagingeurope.com), Ralf Bülte, head of Planning for the City of Werne, and representatives from construction partner [Goldbeck](https://www.goldbeck.de/en/?ref=packagingeurope.com). The project was supported by close cooperation with the participating authorities, the district government and the city of Werne. The new facility is expected to create around 60 new jobs and approximately 5 apprenticeships. The site is currently scheduled to be completed between late 2027 and early 2028. In August [Aldi](https://www.aldi.com/?ref=packagingeurope.com) and [Arla](https://www.arlafoods.co.uk/?ref=packagingeurope.com) teamed up with [Polytag](https://polytag.io/?ref=packagingeurope.com) on a [project](https://packagingeurope.com/news/aldi-and-arla-aim-to-boost-milk-bottle-recycling-rated-with-new-collaboration/14563.article?ref=packagingeurope.com) to track milk bottles through the recycling process using UV-tagging technology. The latest phase of a collaboration started in 2023, wrap-around labels printed by Saica Flex and using Sun Chemical’s food-safe fluorescent ink are applied to Arla’s milk bottles at its Oakthorpe site. The same month saw start-up [ReVentas](https://reventas.co.uk/?ref=packagingeurope.com) awarded a [£3.5m grant](https://packagingeurope.com/news/reventas-receives-35m-from-scottish-government-to-develop-solvent-based-recycling-technology/14496.article?ref=packagingeurope.com) from [Scottish Enterprise](https://www.scottish-enterprise.com/?ref=packagingeurope.com) (Scotland’s national economic development agency) to fund the development of its solvent-based recycling technology over the next three years, particularly focusing on hard to recycle plastics including food packaging films. According to Scottish Enterprise, ReVentas’ technology utilizes a chemical solvent to dissolve waste plastics, filtering out contaminants including colour and odour and producing a ‘natural, virgin-like’ polymer that can be used directly in applications such as packaging and consumer and automotive products. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Pre-Register Now for interpack China 2026 URL: https://www.packagingeurope.com/pre-register-now-for-interpack-china-2026/ Last updated: 2026-09-01T13:45:39.000Z From May 7 to 13, 2026, interpack 2026—the global flagship trade fair for the processing and packaging industry—was successfully held at the Düsseldorf Exhibition Centre in Germany. The seven-day event gathered 2,804 exhibitors from 65 countries and trade visitors from 161 nations on the fully booked exhibition grounds. Highlighting its massive international appeal, 75% of the visitors came from outside Germany. The exhibition sent a clear signal of industry transformation, showcasing end-to-end innovative solutions focused on automation, digital applications, sustainable materials, and compliance with the European PPWR. **interpack China 2026 Press Conference: Ushering in a New Era for the Asia-Pacific Market** Building on this global momentum, the interpack China 2026 press conference was held alongside the main event on May 8\. Key executives—including Celine To, General Manager of Adsale Exhibition Services Ltd.; Evian Gu, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd.; Senior Project Director Larry Chen; and Deputy Director Allan Wang—delivered remarks outlining the preparatory progress and strategic roadmap for interpack China 2026, which is scheduled for November 16–18, 2026, at the Shanghai New International Expo Centre (SNIEC). Spanning 70,000 square meters, the upcoming Asia-Pacific exhibition is set to host over 970 leading domestic and international enterprises and attract approximately 47,000 trade visitors, with international attendees expected to account for 20%. The upcoming exhibition will feature highly specialized segments, including the Paper-Based Sustainable Packaging Zone, the Scenario-based Smart Connectivity Zone, the Packaging Products & Material Pavilion, and International Pavilions. The show will highlight industry trends such as smart interactive packaging, paper-based high barrier, net-zero/low-carbon packaging, compliance with PPWR and EPR, and AI packaging design, showcasing end-to-end intelligent solutions and cutting-edge innovations. Additionally, the organizers will upgrade the Hosted Buyer Program to attract more international buyers, helping enterprises tap into the expanding Chinese and Asian markets. **Dual-Show Synergy and Expanding Global Reach: Shanghai Edition Set to Open this November with an Upgraded Lineup** Leveraging the resources of the interpack Global Alliance, interpack and interpack China have established highly effective synergies. This collaboration has attracted a strong contingent of technologically competitive and globally minded Chinese enterprises to exhibit at both events. By participating in both Germany and China, these companies are presenting advanced equipment, innovative materials, and integrated solutions to global packaging professionals, driving technical exchange and industry cooperation. In 2026, interpack China 2026 will bring together an even broader array of premium domestic and international exhibitors, uniting top-tier enterprises and innovative brands from across the entire industry chain. With comprehensive upgrades to the exhibitor lineup, event scale, and exhibition highlights, the show will deliver a richer, more cutting-edge spectrum of achievements to the packaging industry. **Pre-registration Now Open: Group Registrations Unlock Multiple VIP Perks** The visitor pre-registration portal for interpack China 2026 is officially open. By completing your pre-registration now, you will be the first to receive the latest exhibition updates, gain priority access to target exhibitors, and save time on-site for a highly efficient visit. If you are planning to attend with industry peers or business partners, you can organize a professional visitor group. Groups of 5 or more will enjoy a range of exclusive benefits: - Exclusive VIP Badges for all group members - Fast-Track Entry and Complimentary Shuttle Service (available for groups of 10 or more, within a 3-hour drive of the venue) - A Dedicated Group Reception Desk with skip-the-line access and a complimentary commemorative group photo taken by the organizers - Customized Business Matchmaking services, tailored procurement routing, and in-depth discussions with premium exhibitors - A Complimentary Lunch and Digital Show Catalogue for each member (valued at RMB 100 per person) The deadline for group registration is November 2, 2026\. Please submit your group application form before this date. For any inquiries or to learn more details, please contact **Mr. Julian So** at *+852-2516 3326* or via email at [*julianso@adsale.com.hk*](mailto:julianso@adsale.com.hk) As we open a new chapter in 2026, we look forward to achieving new milestones together. Let’s shape the future of the packaging industry together—we look forward to welcoming you to Shanghai in November! **Pre-register today at:** [**https://www.interpack-cn.com/links?id=3977**](https://www.interpack-cn.com/links?id=3977&ref=packagingeurope.com) ### Stahl introduces haptic coatings range for tactile finishes URL: https://www.packagingeurope.com/stahl-introduces-haptic-coatings-range-for-tactile-finishes/ Last updated: 2026-09-01T11:52:47.000Z **Speciality coatings provider** [**Stahl**](https://www.stahl.com/?ref=packagingeurope.com) **has announced its expanded Sensora portfolio of high-performance haptic coatings, with tactile finishes including soft, rubbery and textured.** Stahl says the Sensora range is developed for narrow web and flexible packaging and paper and board, suitable for a range of food and non-food applications such as cosmetics, folding cartons, flexible food packaging, technology products and labels. The new coatings are said to deliver matte, soft feel and other haptic finishes while supporting safety and sustainability standards, with some coatings featuring water-based and energy-curable technologies. Stahl adds that selected products offer food-contact compliant options including [U.S Food and Drug Administration (FDA](https://www.fda.gov/?ref=packagingeurope.com)), [German Ink Ordinance](https://www.tuv.com/regulations-and-standards/en/germany-german-printing-ink-ordinance-gio.html?ref=packagingeurope.com) and [ISEGA](https://www.isega.de/?ref=packagingeurope.com) compliance. The company will be displaying the Sensora portfolio at [LOUPE Americas](https://www.loupe-americas.com/?ref=packagingeurope.com) 2026, at booth 727. In related news, London-based company [Demeter Bio](https://www.demeter-bio.com/?ref=packagingeurope.com) has [revealed](https://packagingeurope.com/news/demeter-bio-develops-bio-based-non-toxic-pfas-replacement-coating/14648.article?ref=packagingeurope.com) a non-toxic coating designed to replace PFAS in textiles and packaging using biomaterials, suitable for applications such as clothing, upholstery, hygiene and packaging. The company recently won the Environment category of the Royal Society of Chemistry’s Emerging Technologies Competition for the coating, said to deliver a ‘safer and environmentally friendly alternative’ to PFAS. Last month UK company [Kelpi](https://www.kelpi.net/?ref=packagingeurope.com) announced that its seaweed-based biomaterial coating has been [cleared for food contact](https://packagingeurope.com/news/kelpis-seaweed-based-coating-approved-for-food-contact-by-us-fda/14665.article?ref=packagingeurope.com) by the US Food and Drug Administration, allowing it to be used on paper and board food packaging sold in the US. The news of the US clearance follows an earlier ‘Letter of No Objection’ from the Canadian Bureau of Chemical Safety. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Cellulose tray designed for use in air fryer is used to pack frozen chicken URL: https://www.packagingeurope.com/cellulose-tray-designed-for-use-in-air-fryer-is-used-to-pack-frozen-chicken/ Last updated: 2026-09-02T05:10:31.000Z [**Copacol**](https://www.copacol.com.br/?ref=packagingeurope.com) **has packaged seasoned chicken cuts in a cellulose tray that can be placed directly in the air fryer – targeting convenience, recyclability, and biodegradability.** Reportedly, the tray is plastic-free and made entirely from cellulose. It is described as 100% recyclable and is believed to take approximately 75 days to decompose – ‘significantly’ reducing its environmental impact, according to Copacol. The pack can be stored in the freezer and cooked directly in the air fryer. This is expected to negate the need for consumers to handle the product directly, keep the air fryer clean and durable, and save time when preparing a meal. Copacol’s tray is considered the first complete solution of its kind on the Brazilian market, combining convenience, food quality, healthy eating, and environmental responsibility in one pack. “This is the first line of products for air fryers, featuring chicken cuts seasoned with natural ingredients, in sustainable packaging that offers convenience to the consumer,” says Alexandre Lachi, marketing manager at Copacol. “Soon, we will be launching this product throughout Brazil, and it promises to be a great success. “Consumers want much more than just quality food. They are also concerned about the impact their consumption will have.” Copacol also showcased its new tray at [APAS 2026](https://apasshow.com/?ref=packagingeurope.com), which took place in São Paulo earlier this year. “We chose to present this new product at APAS due to the fair’s importance, providing consumers with this experience in meal preparation,” Lachi continues. “It’s healthy food, with intelligent packaging that doesn’t harm the environment and allows for faster meal preparation, without the mess of the air fryer, an appliance that has won the preference of Brazilians.” The packaging is suitable for 500g portions of chicken breast fillets, drumsticks, mid-wings, wing tips, and other cuts, each containing six to eight pieces. In similar news, [Marks & Spencer](https://www.marksandspencer.com/?ref=packagingeurope.com) teamed up with [Graphic Packaging International](https://www.graphicpkg.com/?ref=packagingeurope.com) and [2 Sisters Food Group](https://www.2sfg.com/?ref=packagingeurope.com) to trial an [oven- and microwave-safe fibre tray](https://packagingeurope.com/news/recyclable-ovenable-and-microwave-safe-paper-tray-trialled-at-mands/12843.article?ref=packagingeurope.com) for its M&S Fiery Chicken Tikka Masala product. The [FSC](https://fsc.org/en?ref=packagingeurope.com)\-certified tray was designed to be recycled in the paper recycling stream without requiring consumers to remove its thin plastic lining. Since then, [Folbb](https://folbb.com/?ref=packagingeurope.com) has unveiled a [hardsized cardboard application](https://packagingeurope.com/news/folbb-introduces-cartonboard-application-for-frozen-food/14412.article?ref=packagingeurope.com) for frozen food that can be cooked directly in the oven or microwave. Described as fully recyclable and biodegradable, the pack is not thought to contain any PFAS or Optical Brightening Agents (OBAs). **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Get your Expo Only ticket to the Sustainable Packaging Summit now! URL: https://www.packagingeurope.com/get-your-expo-only-ticket-to-the-sustainable-packaging-summit-now/ Last updated: 2026-09-08T21:51:06.000Z **Are you looking for your next opportunity to network with like-minded packaging professionals? For only €49, get your hands on an Expo Only ticket to the** [**Sustainable Packaging Summit**](https://www.packagingsummit.earth/?ref=packagingeurope.com) **at the Jaarbeurs Event & Exhibition Centre in Utrecht.** Non-delegate ticketholders will gain unlimited access to the exhibition hall on all three days of the event, including entry to an extra-special networking party. **Block Party** Celebrate the first day of the Summit with an informal welcome at the international Block Party, taking place on 10 November (18:00 – 21:00 CET). Meet leaders, innovators and decision-makers on our bustling show floor. Build those all-important connections with industry leaders, start-ups and investors – or reconnect with familiar faces – in a low-pressure networking environment. The Summit is a space to curate collaboration and community, so join us in the exhibition hall – and help yourself to refreshments! **Connection Zone** The Block Party marks the opening of the Connection Zone: a lively space to network with other industry representatives. An Expo Only ticket will grant you free rein, even during scheduled events. Browse a diverse lineup of booths and stands for a hands-on view of the latest packaging products, services and technologies. Among the 90+ partners confirmed to exhibit at this year’s show are global brands like [Procter & Gamble](https://www.pg.com/?ref=packagingeurope.com), established industry players such as [Amcor](https://www.amcor.com/?ref=packagingeurope.com), [H.B. Fuller](https://www.hbfuller.com/en?ref=packagingeurope.com) and [Avery Dennison](https://www.averydennison.com/en/home.html?ref=packagingeurope.com), and an array of cutting-edge start-ups. Use the built-in meeting scheduler to tailor your Summit experience to suit *your* business needs. Our themed networking breaks will also connect you with the right professionals and get the conversations started. If you’re looking for a supplier, brand collaboration, or expert advice on tackling your latest packaging challenge, the Connection Zone is for you. **Meeting Zone** Whether you’re forging a new relationship or reconnecting with an established business contact, there’ll be no need to stay standing on aching feet – simply make your way to our dedicated seating area to continue your conversation. The Meeting Zone is an ideal space for planned or impromptu meetings with other attendees. Plenty of tables are available for using laptops, taking notes, or just putting your coffee down until your discussion ends. **Expo Only tickets are** [**available for purchase**](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/ticket-pricing?ref=packagingeurope.com) **from 31st August. Visit the Sustainable Packaging Summit website to** [**learn more**](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/summary?ref=packagingeurope.com) **about the event.** ### Archroma Packaging Technologies to unveil new pressure-sensitive adhesive URL: https://www.packagingeurope.com/archroma-packaging-technologies-to-unveil-new-pressure-sensitive-adhesive/ Last updated: 2026-08-28T14:34:55.000Z [**Archroma Packaging Technologies**](https://www.archroma.com/packaging-technologies?ref=packagingeurope.com) **is due to introduce its Ultra High Solids pressure-sensitive adhesive (PSA) Cartacol APS75 Ultra to the North American market at** [**LOUPE Americas**](https://www.loupe-americas.com/?ref=packagingeurope.com) **in Chicago, taking place from 15-17th September. The technology is said to help converters reduce energy use and carbon footprint without compromising adhesive performance.** The company states that its new platform ‘significantly increases’ the solid content of water-based PSAs but is still fully processable at industrial scale. The high solid content is said to reduce the amount of water that needs to evaporate during the drying process, supporting lower electricity consumption, reduced processing costs and a smaller carbon footprint. Built for the general permanent paper label segment and formulated to match the performance of standard PSAs currently on the market, the Cartacol APS75 Ultra was created by “reformulating our base polymer to achieve high solid content suitable for machine coating, giving converters a way to directly reduce their energy consumption and emissions,” according to Dinakar Gnanamgari, vice president of Innovation & Portfolio Expansion at Archroma Packaging Technologies. The PSA’s patent application is pending, but the company invites converters to trial the solution at LOUPE Americas ahead of its commercial launch. Gnanamgari adds that the company will be showcasing a wide range of solutions including barriers, adhesives, colorants and binders. The company will be presenting at booth 841 at LOUPE Americas 2026. In similar news, [HERMA](https://www.herma.co.uk/?ref=packagingeurope.com) recently [announced](https://packagingeurope.com/news/herma-reveals-linerless-label-and-62dps-pressure-sensitive-adhesive/14520.article?ref=packagingeurope.com) its Linerless Plus label material (400) and multi-layer 62Dps pressure-sensitive adhesive, aiming to reduce waste and disposal costs for traditional, silicone-coated linerless labels. The company says combining the Linerless Plus and 62Dps PSA improves process reliability and offers greater flexibility in the design and layout of the rolls, due to the absence of adhesive-free zones. The same month adhesive company [BindEthics](https://www.bindethics.com/?ref=packagingeurope.com) stated that its flagship [bio-based adhesive](https://packagingeurope.com/news/bio-based-adhesive-from-bindethics-begins-industrial-scale-production/14468.article?ref=packagingeurope.com), Ecohesive, had transitioned from laboratory development into industrial-scale production. It is designed as drop-in solution compatible with existing industrial mixing and pressing equipment, aiming to eliminate the need for manufacturers to invest in new production infrastructure. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Zomato launches website to help restaurants select packaging materials for food delivery URL: https://www.packagingeurope.com/zomato-launches-website-to-help-restaurants-select-packaging-materials-for-food-delivery/ Last updated: 2026-09-11T14:13:54.000Z _This post is for subscribers only._ ### Sustainability Awards Finalist Interview 2026: Evonik’s food-contact compliant de-inking solution URL: https://www.packagingeurope.com/sustainability-awards-finalist-interview-2026-evoniks-food-contact-compliant-de-inking-solution/ Last updated: 2026-08-28T10:53:00.000Z [**Evonik**](https://www.evonik.com/?ref=packagingeurope.com)**’s acrylate-based co-binder for solvent borne packaging inks is designed to improve recyclability and remove ink within minutes. A finalist in the Circular Plastics category of the Sustainability Awards, we spoke with the company to find out more.** **You’re a finalist in the Sustainability Awards 2026\. Congratulations! To start off, could you summarize your entry in less than 50 words?** TEGO Res 1100 is an acrylate-based co-binder for solvent borne packaging inks that enables rapid de-inking in caustic soda. It removes ink within minutes while maintaining print quality and replacing 3–5% of conventional binders. Food-contact compliant and easy to use, it improves recyclability without altering ink performance or processing. **Why do you think the judges were impressed with your entry? Tell us about what is innovative about your project.** The judges were likely impressed by TEGO Res 1100 because it delivers a highly innovative and practical solution to one of the key challenges in plastic packaging recycling: efficient de-inking. Unlike conventional inks, which often require high temperatures and long processing times for complete ink removal, TEGO Res 1100 enables rapid and complete de-inking at temperatures as low as 30°C. This significantly reduces energy consumption while producing cleaner recyclates suitable for high-quality applications. A key innovation is that TEGO Res 1100 is formulated directly into the printing ink rather than being applied as a separate primer layer. This eliminates the need for changes to packaging structures or additional printing stations, making it an easy-to-adopt, cost effective solution for converters and ink manufacturers. What is quite remarkable is that the technology improves the recycling process itself. Inks containing TEGO Res 1100 can be removed using only caustic soda, without the need for specialized surfactants. The detached ink forms larger particles that are easier to separate from the washing solution and significantly reduce the risk of staining the recycled material. Most importantly, the sustainability impact is substantial. A life cycle assessment conducted according to ISO 14040/44 showed that greenhouse gas emissions can be reduced by up to 75% when the fully de-inked recyclate is able to replace large amounts of virgin material. By enabling higher quality recycling with lower energy use, TEGO Res 1100 makes packaging recycling more efficient, economical, and climate friendly than existing solutions. ![EVONIK - TEGO SA interview 2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/0/6/9/20069_evoniktegosainterview2_609650.jpg) **Finally, can you tell us about the ongoing development of your project, such as how your innovation has been received by the industry and what the next steps are in product development?** Since its launch, TEGO Res 1100 has received very positive feedback across the packaging value chain. The product has already been tested at industrial scale by ink manufacturers and converters, with results confirming that it can be integrated into existing production processes without negatively affecting standard operating parameters or print performance. The next phase of development focuses on demonstrating the benefits of the technology during recycling. We are actively involved in consortium projects to validate large scale de-inking performance and to prove the high mechanical and optical quality of the recycled material produced from de-inked packaging waste. In parallel, we are engaging with Producer Responsibility Organizations (PROs) to explore how de-inkable printing inks could be recognized within Extended Producer Responsibility (EPR) fee modulation schemes, creating additional incentives for adopting more recyclable packaging solutions. On the product development side, we are expanding the technology platform beyond solventborne inks. We have already developed an advanced development product for UV-curable inks, which is currently undergoing customer testing. These developments will help extend the benefits of improved de-inkability and high-quality recycling to an even broader range of packaging applications. **The winners of this year’s Sustainability Awards are due to be announced on the 11th November at the Sustainable Packaging Summit, taking place from the 10th\-12th November in Utrecht, Netherlands. The Summit mobilizes leaders of the FMCG value chain, policymakers, NGOs, recyclers and investors to collaborate, remove barriers and identify opportunities on the road to sustainable transformation.** **To learn more or register, visit:** [**https://www.packagingsummit.earth**](https://www.packagingsummit.earth/?ref=packagingeurope.com) **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### EU-funded project uses enzymes to recycle degraded plastic waste from the sea URL: https://www.packagingeurope.com/eu-funded-project-uses-enzymes-to-recycle-degraded-plastic-waste-from-the-sea/ Last updated: 2026-08-28T08:37:06.000Z [**AIMPLAS**](https://www.aimplas.net/?ref=packagingeurope.com)**, the** [**Institute of Marine Sciences**](https://www.icm.csic.es/?ref=packagingeurope.com)**, and the** [**Institute of Advanced Chemistry of Catalonia**](https://www.iqac.csic.es/?ref=packagingeurope.com) **are participating in the OCEANZYME project, involving the enzyme-based recycling of plastic waste found in deep-sea environments.** Coordinated by the [Vertidos Cero Association](https://vertidoscero.com/?ref=packagingeurope.com) and co-funded through the [European Maritime, Fisheries and Aquaculture Fund](https://oceans-and-fisheries.ec.europa.eu/funding-and-investment/emfaf%5Fen?ref=packagingeurope.com), the project aims to recycle degraded waste retrieved from the ocean – which typically raises challenges for mechanical recycling – using enzyme-based technologies. The goal is to unlock value for the marine litter collected by fishers and apply the resultant products in fisheries, aquaculture, and other sectors. To achieve this, the project will focus on two of five marine regions in Spain where average densities range from 40 to 300 items per km². Plastic waste will be collected through passive fishing campaigns, which will catch litter rather than fish. This litter will be characterized to analyze its associated microbial communities through metagenomics. The consortium will carry out pure isolations of bacteria with the potential to degrade different plastic compounds, and enzymes with degradation potential will be identified, modelled in 3D together with the plastic substrates, produced and tested to validate their possible use in enzymatic recycling applications. The initiative will take place from 2026 to 2028. AIMPLAS is also working on the European [MULTIPLY](https://packagingeurope.com/news/aimplas-develops-recyclable-barrier-coatings-in-microalgae-project/13958.article?ref=packagingeurope.com) project, which aims to replace fossil- and food-based ingredients with biobased alternatives – this includes developing recyclable barrier coatings and active cosmetics packaging made from microalgae. In other news, a [previous edition](https://packagingeurope.com/features/how-can-we-retrieve-ocean-plastic-waste-and-should-ai-help-us-do-it/13421.article?ref=packagingeurope.com) of the Brief weighed up the pros and cons of retrieving plastic waste from the ocean – including the use of AI-powered tools and machine learning to locate and retrieve pollution. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### ‘Flushable’ biobased packaging for household cleaning revealed by SmartSolve URL: https://www.packagingeurope.com/flushable-biobased-packaging-for-household-cleaning-revealed-by-smartsolve/ Last updated: 2026-09-01T05:32:57.000Z [**SmartSolve**](https://smartsolve.com/?ref=packagingeurope.com) **has launched PureNil 0 – a biobased, printable and ‘flushable’ pouching material for single-dose household cleaning products, designed to disperse in water.** Reportedly, single-dose detergent packaging is expected to grow more than 6% annually through 2035\. The market is set to reach $6.3 billion over time. While consumers increasingly demand both convenience and sustainability, many mono-dose formats such as laundry pods and dish detergent tabs are made from polyvinyl alcohol (PVA). SmartSolve warns that PVA formats are sometimes marketed as biodegradable, but points to research indicating that the polymer still contributes to microplastic pollution in water systems. It also cites the United States Environmental Protection Agency ([EPA](https://www.epa.gov/home?ref=packagingeurope.com))’s statistic that only 53.9% of packaging and containers were recycled in the US in 2018, and [As You Sow](https://www.asyousow.org/?ref=packagingeurope.com)’s suggestion that approximately 40% of American households cannot access recycling comparable to trash disposal. PureNil 0 is designed to disperse in water without leaving microplastics behind. It is thought to be safe for consumers to flush down the toilet and is hoped to overcome scepticism surrounding on-pack recyclability claims. The packaging is believed to maintain strength and durability until its intended end-of-life stage, keeping the detergent securely packaged. At the same time, it is set to unlock accurate dosing to reduce overuse and waste. The material is set to align with incoming Extended Producer Responsibility (EPR) requirements, with SmartSolve describing it as a ‘future-ready’ option for businesses. PureNil 0 is recommended for sachets of dishwasher detergent, powdered laundry detergent, and toilet bowl cleaner. Other applications include drain care powders, multi-surface cleaner refill pouches, and single-dose cleaning sticks for multipurpose or personal care products. “Brands now have a viable, scalable, and commercially available alternative that’s fully bio-based, plastic-free, and water-soluble,” said SmartSolve CEO Jon Jakubowski. “This is the kind of innovation that will help our partners lead, versus just keep up, in the sustainable packaging movement.” SmartSolve will showcase PureNil 0 in the West Hall, Booth W-18110, at [PACK EXPO International 2026](https://www.packexpointernational.com/?ref=packagingeurope.com) from 18–21 October. In another development, the [Advertising Standards Authority](https://www.asa.org.uk/?ref=packagingeurope.com) (ASA) previously ruled that [OceanSaver](https://www.ocean-saver.com/?ref=packagingeurope.com) must [pull advertising for its laundry capsules](https://packagingeurope.com/news/oceansavers-laundry-pod-advertising-banned-over-misleading-pvoh-claims/12694.article?ref=packagingeurope.com), arguing that statements about their PVOH membrane – described as ’one of the good plastics that are dissolvable and fully biodegrade’ – were misleading. Since then, [Shellworks](https://www.shellworks.com/?ref=packagingeurope.com) has announced that it [raised $15 million](https://packagingeurope.com/news/shellworks-raises-15-million-to-scale-biodegradable-plastic-alternative/13993.article?ref=packagingeurope.com) in Series A funding to scale up global production for its plant-based Vivomer material, said to ‘biodegrade completely’ in the disposal stage. The new capital was expected to help the company expand into the wellness sectors in the United States and the European Union. Dreco has also packaged its powder detergent in [Mondi](http://www.mondigroup.com/?ref=packagingeurope.com)’s [re/loop PillowBag](https://packagingeurope.com/news/dreco-launches-powder-detergent-in-mondis-recyclable-50-pcr-packaging/14266.article?ref=packagingeurope.com), which contains 50% post-consumer recycled content and is recyclable in existing polyolefin streams. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### ‘Wearable’ Jason Voorhees mask built into Pabst Blue Ribbon box URL: https://www.packagingeurope.com/wearable-jason-voorhees-mask-built-into-pabst-blue-ribbon-box/ Last updated: 2026-08-27T13:22:53.000Z [**Pabst Blue Ribbon**](https://www.pabstblueribbon.com/?ref=packagingeurope.com) **and** [**Horror, Inc.**](https://jasonuniverse.com/?ref=packagingeurope.com) **have revealed a limited-edition run of ‘wearable’ packaging themed around the iconic slasher villain Jason Voorhees – serving as a makeshift Halloween costume while celebrating the upcoming launch of** [**Peacock**](https://www.peacocktv.com/?ref=packagingeurope.com) **and** [**A24**](https://a24films.com/?ref=packagingeurope.com)**’s *Crystal Lake* series.** The collaboration is intended to ‘celebrate two pop-culture giants and their devoted subcultures’ – displaying *Friday the 13th* antagonist Jason Voorhees’ signature hockey mask on the outer box containing a twelve-pack of beer. “Jason’s hockey mask is instantly recognizable, so making it wearable right off the pack was a no-brainer for us,” said Robbie Barsamian, executive vice president of Horror, Inc. “Teaming up with PBR gives fans a cool, hands-on way to rep Jason just as momentum builds for Halloween.” “We turned a 12-pack into a Jason mask and, in the process, solved that all-too-familiar problem of figuring out a last-minute Halloween costume,” added Hannah Barnett, brand director of Pabst. “Cut out the mask, or just wear the whole box on your head… Either way, you’ll likely still have one of the best costumes of the night.” Running from September until Friday 13 November, the Pabst Blue Ribbon x Jason Universe campaign also features a lineup of premium merchandise, such as apparel, glassware, bobbleheads, tap handles, tackers and koozies. The collaboration will also feature in experiential, retail, and digital touchpoints. This includes nightlife takeovers at local venues surrounding [New York Comic Con](https://www.newyorkcomiccon.com/?ref=packagingeurope.com) (8–11 October) as well as downtown venues and partner bars during indie festival [The Fest 24](https://thefestfl.com/?ref=packagingeurope.com) (23–25 October). In another collaboration, [Fanta](https://www.fanta.com/?ref=packagingeurope.com) and [Warner Bros. Pictures](https://www.warnerbros.com/?ref=packagingeurope.com) revealed a lineup of [limited-edition cans](https://packagingeurope.com/news/beetlejuice-themed-fanta-cans-celebrate-movie-release-and-halloween-season/11821.article?ref=packagingeurope.com) celebrating the release of Tim Burton’s *Beetlejuice Beetlejuice* in cinemas while tying into the Halloween season. Consumers could choose from a series of limited-time designs depicting the movie’s characters, with an on-pack QR code unlocking a series of exclusive physical and digital experiences – including a draw to win tickets to the movie. A previous edition of the Brief also explored potential ways to [reduce packaging waste](https://packagingeurope.com/features/how-to-make-halloween-more-sustainable/13551.article?ref=packagingeurope.com) at Halloween, including repurposing empty boxes directly into costumes. Among the suggested characters are those from Minecraft, Transformers, Mario Kart, and other children’s franchises. Since then, [Coors](https://www.coorsbeer.com/?ref=packagingeurope.com) has introduced a [limited-edition extended can](https://packagingeurope.com/news/coors-light-introduces-limited-edition-extended-can/14544.article?ref=packagingeurope.com). Said to hold and chill three full cans of Coors Light at once, the can featured an elongated brand name to resemble long cheers at football matches; it rolled out through a national TV and digital advertising campaign, in-stadium activation and nationwide consumer promotion offering the chance to win money. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Kelpi’s seaweed-based coating approved for food contact by US FDA URL: https://www.packagingeurope.com/kelpis-seaweed-based-coating-approved-for-food-contact-by-us-fda/ Last updated: 2026-08-28T06:05:18.000Z **UK company** [**Kelpi**](https://www.kelpi.net/?ref=packagingeurope.com) **has announced that its seaweed-based biomaterial coating has been cleared for food contact by the** [**US Food and Drug Administration**](https://www.fda.gov/?ref=packagingeurope.com)**, allowing it to be used on paper and board food packaging sold in the US.** Designed as an alternative to fossil-based plastics, the coating can be used in contact with all food types at or below room temperature, including frozen or refrigerated foods. Kelpi says the FDA approval also validates the coating as suitable for personal care and cosmetics packaging. The news of the US clearance follows an earlier ‘Letter of No Objection’ from the Canadian Bureau of Chemical Safety, building Kelpi’s international regulatory track record and accessible markets. “Clearing the FDA’s food contact notification process is independent validation of both the safety and the performance of our seaweed-based technology, and it gives our commercial partners the confidence and approval required to now launch Kelpi’s biomaterial coatings in the US market,” said Hugo Adams, CEO of Kelpi. In June, Kelpi revealed a [collaboration](https://packagingeurope.com/news/kelpi-to-integrate-seaweed-based-barrier-coatings-into-amcors-fibre-based-portfolio/14449.article?ref=packagingeurope.com) with [Amcor](https://www.amcor.com/?ref=packagingeurope.com) aiming to integrate its barrier coatings into the company’s fibre-based packaging. Said to be compatible with paper recycling streams, Kelpi says it will support the evaluation of its technology platform within Amcor’s AmFiber fibre-based solutions portfolio. Earlier this year we [reported](https://packagingeurope.com/news/seaweed-based-top-film-set-to-comply-with-ppwrs-fruit-and-veg-plastic-ban/14273.article?ref=packagingeurope.com) on [noriware](https://noriware.com/?ref=packagingeurope.com)’s seaweed-based top seal film for fruit and vegetable packaging, intended to help retailers align with the Packaging and Packaging Waste Regulation’s single-use plastic ban for fresh produce. The film is believed to reduce CO2 emissions by 89% compared to conventional plastics and avoid the complexity of multi-layer systems by bonding directly to paper and cardboard trays without additional treatments, adhesives, or coating layers. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Betty Crocker unveils new packaging design and handbag collection URL: https://www.packagingeurope.com/betty-crocker-unveils-new-packaging-design-and-handbag-collection/ Last updated: 2026-08-27T11:50:45.000Z **American baking brand** [**Betty Crocker**](https://www.bettycrocker.com/?ref=packagingeurope.com) **has introduced a new packaging design as part of its ‘Bettier Than Ever’ campaign, featuring new photography and linked to its Betty Ate Collection of limited-edition cake slice handbags.** The updated packaging design features the brand’s signature red spoon, ‘playful’ pops of colour and new photography. The packaging can be seen on shelves nationwide across the line up of Betty Crocker cake, brownie, cookie, muffin and bar mixes and frostings. Alongside the launch of the new packaging is the Betty Ate Collection of handbags, said to be directly inspired by the brand’s latest packaging design and cake mix flavours. The collection features three vegan leather handbags including a colourful label that corresponds with its cake mix packaging and a red spoon shaped zipper signed ‘xo, Betty’. Apparently, each bag comes with interchangeable accessories that mimic classic cake decorations, and each bag pairs one of the brand’s cake mixes with frosting. This includes the Betty Ate Triple Chocolate Fudge Cake bag which features the brand’s Super Moist Triple Chocolate Fudge Delights Cake Mix and Rich & Creamy Dark Chocolate Frosting. The Betty Ate Collection is available exclusively at [shop.BettyCrocker.com](https://shop.bettycrocker.com/?ref=packagingeurope.com) while supplies last, with a second drop to follow on September 10th. The new packaging is available in baking aisles nationwide. “Every icon deserves a wardrobe refresh and Betty’s bold new packaging is ready for its close-up in the baking aisle, while The Betty Ate Collection helps us usher in this new era of elevated design in a way that only Betty can,” commented Sarah Peck, senior brand manager for Betty Crocker at [General Mills](https://www.generalmills.com/?ref=packagingeurope.com). In similar news, in June Ireland and UK pastry dough brand [Jus-Rol](https://www.jusrol.co.uk/?ref=packagingeurope.com) [introduced](https://packagingeurope.com/news/jus-rol-unveils-refreshed-packaging-design/14348.article?ref=packagingeurope.com) a new visual identity for its chilled, ‘Ready to Create’, and frozen product packaging. New features include refreshed typography, a new “BAKE BOLD” rosette on pack and food-centred product shots. [Warburtons](https://www.warburtons.co.uk/?ref=packagingeurope.com) recently [redesigned](https://packagingeurope.com/news/warburtons-unveils-new-packaging-re-design-for-150th-anniversary/14603.article?ref=packagingeurope.com) its packaging to mark its 150th anniversary, developed in partnership with brand design agency [Taxi Studio](https://taxistudio.com/?ref=packagingeurope.com) and aiming to boost brand recognition for shoppers. The design consistently features the brand’s ‘Baked Orange’ colour across the portfolio and showcases products prepared and ready to eat for different occasions. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How Trump, tariffs and trade wars are shaping the packaging landscape URL: https://www.packagingeurope.com/how-trump-tariffs-and-trade-wars-are-shaping-the-packaging-landscape/ Last updated: 2026-09-11T14:23:48.000Z _This post is for paying subscribers only._ ### Fluid dispensing platform addresses AI’s throughput and yield demands URL: https://www.packagingeurope.com/fluid-dispensing-platform-addresses-ais-throughput-and-yield-demands/ Last updated: 2026-08-27T06:36:29.000Z [**Norsdon Electronics Solutions**](https://www.nordson.com/en/divisions/electronics-solutions?ref=packagingeurope.com)**’ fluid dispensing platform for panel-level and advanced semiconductor packaging aims to meet the throughput and yield demands of artificial intelligence and high-performance computing.** Compared to wafer-level operations, panel-level packaging is set to unlock higher throughput and lower manufacturing costs – especially as package sizes increase and throughput demand rises due to artificial intelligence applications and automotive electrification. Scaling large-format panels is expected to introduce challenges such as warpage control, thermal management, and dispensing accuracy. Each requires specialized process controls. The ASYMTEK Vantage XL Fluid Dispensing System is based on the Vantage system, but provides a larger platform frame to accommodate common panel sizes. It is anticipated to help scale production with greater accuracy, throughput, and process control. The system is designed to improve dispensed underfill flow and warpage mitigation for void-free results. Flexible tooling support is available for large panel sizes during semiconductor manufacturing. Integrated thermal management is set to facilitate uniform heating and temperature across the substrate, while multi-fiducial capture is expected to ensure fast, accurate alignment. ASYMTEK Vantage XL Fluid also offers confocal height sensing for reflective and transparent glass panels, and post-dispense inspection for efficient and process rework. Norsdon will showcase its new system, alongside its new MARCH ExoSPHERE plasma treatment system for advanced packaging processes, at SEMICON Taiwan 2026 (Booth I2308). Packaging Europe previously visited Nordson’s stand at [K](https://www.k-online.com/?ref=packagingeurope.com), where its [PolyNeo Melt Pumps](https://packagingeurope.com/features/live-updates-from-k-2025/13372.article?ref=packagingeurope.com) were on display. This development was anticipated to meet the ever-higher demands of polymer processing without impacting product quality. Engineered with advanced heating technology, the pumps sought to achieve throughputs of up to 20 tons per hour while keeping downtime and service complexity at a minimum. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Aptar Beauty creates custom pump for L’Occitane En Provence’s hand care range URL: https://www.packagingeurope.com/aptar-beauty-creates-custom-pump-for-loccitane-en-provences-hand-care-range/ Last updated: 2026-08-26T14:16:18.000Z [**Aptar Beauty**](https://aptar.com/en-us/beauty?ref=packagingeurope.com) **has partnered with** [**L’Occitane En Provence**](https://www.loccitane.com/?ref=packagingeurope.com) **to develop fully custom refillable dispensing pumps for its re-branded hand care packaging, said to deliver an optimized, controlled dose.** The refreshed packaging design is inspired by the apothecary jar, marking a new visual identity for L’Occitane En Provence’s hand soap, hand wash and hand lotion products. The 350ml and 500ml bottles are available in both glass and plastic and have been made refillable to extend the product life cycles. Aptar Beauty says it developed a custom solution based on its Satine cosmetic pump with a 24/410 screw-on neck finish, designed for ‘generous dosages’. The pump’s oversized collar and large actuator were specifically created to match the wider dimensions of the packaging. Lacquered in a glossy black finish, the new pump ensures visual consistency with the rest of range. The pump is moulded and decorated at Aptar Beauty’s custom flagship facility in Oyonnax and assembled at its Le Neubourg site. Earlier this year, [Amcor](https://www.amcor.com/?ref=packagingeurope.com) launched a new [shaped standard bottle](https://packagingeurope.com/news/amcor-reveals-new-bottle-for-beauty-and-personal-care-sectors/13963.article?ref=packagingeurope.com) for the beauty and personal care sector, available with a low minimum order quantity (MOQ) and a range of customizable options. The Mocha bottle can be customized with a variety of colours and finishes and has a large decoration area for individualized branding. Last month skincare brand [Dermalogica](https://www.dermalogica.com/?ref=packagingeurope.com) has [adopted](https://packagingeurope.com/news/dermalogica-uses-aptars-auto-loading-dosing-dropper-for-skincare-serum/14522.article?ref=packagingeurope.com) Aptar’s [auto-loading dosing dropper](https://packagingeurope.com/news/short-applicator-and-automatic-filling-introduced-to-new-skincare-dropper/13876.article?ref=packagingeurope.com) – a packaging design that targets precise dispensing, clean use and minimal product loss. The short applicator design is set to improve hygiene and dosage control while preventing breakage, while the dip tube inside the bottle seeks to help minimize formula waste. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Wiliot and CISC partner to increase testing of IoT Pixels for labels URL: https://www.packagingeurope.com/wiliot-and-cisc-partner-to-increase-testing-of-iot-pixels-for-labels/ Last updated: 2026-08-26T12:01:34.000Z **Supply chain AI platform** [**Wiliot**](https://www.wiliot.com/?ref=packagingeurope.com) **and testing and measurement solutions company** [**CISC**](https://www.cisc.at/?ref=packagingeurope.com) **have partnered to support high-volume functional testing of Wiliot’s battery-free Internet of Things (IoT) Pixels for labels.** CISC has optimized its BLE Xplorer testing solution for Wiliot’s IoT Pixels and integrated the solution with the Wiliot Physical AI platform. The solution can be incorporated into reel-to-reel production equipment or deployed as a dedicated offline tester, aiming to give label and tag manufacturers a standardized testing capability that accommodates a range of production environments. Wiliot states that its Physical AI platform creates a ‘continuous, scan-free sensing layer’ across supply chains using battery-free Bluetooth IoT Pixels that harvest energy from ambient radio waves. The platform processes signals using AI and machine learning models, turning granular data on location, temperature, humidity, movement, dwell time and other conditions into real-time intelligence and automated workflows. The company says expanding production capacity for IoT Pixels will support broader deployment of Wiliot applications including Inventory Intelligence, Automated Shipment Verification, Reusable Asset Tracking, and Temperature Monitoring. The applications are designed to help organizations improve inventory accuracy, protect sensitive products, automate workflows, reduce waste and optimize reusable assets across retail, grocery, food and beverage, post-and-parcel, logistics and transportation. Wiliot adds that testing infrastructure is one of the most complex elements of establishing a new production line for IoT Pixels, requiring suppliers to develop custom equipment and processes before manufacturing can begin. CISC’s BLE Xplorer provides a repeatable testing approach that can accelerate supplier onboarding and expand global manufacturing capacity. According to CISC, the BLE Explorer can achieve testing speeds of up to 6,500 units per hour per lane, on a single-station basis. The system enables manufacturers to test 100% of production output as it assigns an individual pass-or-fail result to every unit. The BLE Xplorer can also have multiple testing stations operating in parallel as production volumes and equipment configurations evolve. The solution’s interface with the Wiliot Physical AI platform seeks to help manufacturers identify nonfunctioning IoT Pixels before they advance through the production process, recording test results at the unit level. Apparently, specialized antenna configurations isolate the unit under test in dense production environments, helping ensure that each result corresponds to the correct IoT Pixels. When testing throughput does not align with the operating speed of conversion machinery, manufacturers can deploy BLE Xplorer as a dedicated offline testing system. CISC says that the BLE Xplorer can synchronize with production machinery, support automated sorting or marking based on test results and record production data for each unit. The company is due to begin pre-sales for BLE Xplorer in September 2026, with the first customer deliveries scheduled for the end of Q3-2026. In related news, in April [Avery Dennison](https://www.averydennison.com/en/home.html?ref=packagingeurope.com) announced a [$75 million minority investment](https://packagingeurope.com/news/avery-dennison-invests-75-million-in-wiliot-to-scale-physical-ai/14201.article?ref=packagingeurope.com) in Wiliot, aiming to scale investment in physical AI for supply chains. The two companies state they will ‘significantly strengthen and expand’ their joint go-to-market efforts to accelerate the adoption of digital identities on physical items across industries including retail, logistics and food. [Identiv](https://identiv.com/?ref=packagingeurope.com) recently revealed its [new range](https://packagingeurope.com/news/identiv-releases-bluetooth-inlays-and-labels-in-collaboration-with-wiliot/14340.article?ref=packagingeurope.com) of Bluetooth Low Energy (BLE) inlays and labels, made with Wiliot’s Gen3 IC technology and seeking to enable organizations to continuously sense, track and understand the state of their goods across complex supply chains. The new inlays and labels are designed for high-volume deployments across industries including retail, logistics, pharmaceuticals, food, and smart packaging. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Are PPWR requirements pricing small traders out of the single market? URL: https://www.packagingeurope.com/are-ppwr-requirements-pricing-small-traders-out-of-the-single-market/ Last updated: 2026-08-26T10:49:53.000Z **The EU’s Packaging and Packaging Waste Regulation (PPWR) was designed to harmonise packaging rules across the bloc, but small traders have been struggling with stringent requirements and feel that they are priced out of the single market. Elisabeth Skoda, editor at large at Packaging Europe, takes a look at the challenges they face, and the steps being taken to remedy the situation.** --- [PPWR](https://environment.ec.europa.eu/topics/waste-and-recycling/packaging-waste%5Fen?ref=packagingeurope.com) rules state that companies which export packaged products have to look after the pack’s disposal. Traders have to register separately in each country they export to, a step that reportedly can cost over €500 per EU country. In addition, companies that don’t have a branch in a target country need to appoint an authorized representative as a person or entity in charge of packaging compliance in the respective country. Costs for this can range between €200 and €800 per country. These costs can easily be absorbed by bigger companies, but can prove challenging for smaller players. According to media reports, including from German newspaper [Die Welt](https://www.welt.de/?ref=packagingeurope.com), many small traders within the bloc have announced that they won’t be shipping to EU countries any more as the administrative burden is too high. The newspaper cites a confidential conversation with a ‘high ranking EU official’ who acknowledged that the regulation fragments the single market, and changes need to be made. The aim is for traders to only have to do one single registration, and to scrap the need for an authorized representative altogether. “Nobody needs to stop the export of products,“ die Welt quotes the EU official. “We encourage member states to not apply the rules and to not hand out penalties.” More concretely, the European Commission’s social media team [commented the following on an Instagram post by German retail organization Händlerbund](https://www.instagram.com/reel/DbsV5HsIiNt/?utm%5Fsource=ig%5Fweb%5Fcopy%5Flink&igsi=NTc4MTIwNjQ2YQ==), discussing the challenges small traders face: “We have requested the European Parliament and the EU member states to abolish the obligation for EU companies to nominate an authorized representative and drafted a bill in December 2025, which now has to be approved by EU legislators. In the meantime, we also recommended that national authorities not sanction companies that don’t fulfil the requirements but issue a formal warning instead.” According to the German retail organization Händlerbund, however, discussions of the proposals were suspended a few weeks ago after a majority of member states spoke out against it. The organization states that a restricted version, granting an exemption only to micro-enterprises with up to 49 employees and an annual turnover of a maximum of 10 million euros is on the table, with a first reading in the European parliament scheduled for October 2026 at the earliest. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Sustainability Awards Finalist Interview: Constantia Flexibles’ lid made from low carbon aluminium URL: https://www.packagingeurope.com/sustainability-awards-finalist-interview-constantia-flexibles-lid-made-from-low-carbon-aluminium/ Last updated: 2026-08-26T12:09:54.000Z [**Constantia Flexibles**](https://www.cflex.com/?ref=packagingeurope.com)**’ ComforLid is a finalist in this year’s Sustainability Awards, nominated in the Climate category and said to deliver up to 43% lower CO2 emissions cradle-to-gate. We spoke with the company to find out more about this solution.** **You’re a finalist in the Sustainability Awards 2026\. Congratulations! To start off, could you summarize your entry in less than 50 words?** Constantia Flexibles’ ComforLid is an aluminum/PP lid with an integrated drinking opening. By combining low carbon aluminum with downgauged structures, it delivers up to 43% lower CO2 emissions and enables approximately 25% plastic savings compared to standard market cups by eliminating the need for plastic lids or straws. **Why do you think the judges were impressed with your entry? Tell us about its impact on packaging sustainability.** Low Carbon Aluminum is still relatively new to the market, creating a valuable opportunity to further reduce the carbon footprint of aluminum packaging. Compared to standard market cups, ComforLid can reduce plastic use by up to 25% across the entire packaging unit. ComforLid demonstrates that packaging can remain highly functional while significantly reducing material consumption through effective downgauging. In addition, it is a very hygienic drinking solution for on-the-go beverages such as iced coffee. The drinking opening stays protected by the aluminum lid until the product is opened, helping to keep the contact area clean until consumption. **Finally, can you tell us about the ongoing development of your project, for example how your innovation has been received by the industry?** Highlighting our commercial success, ComforLid reached sales of 300 million units across Europe in 2025\. Our innovation has received significant industry recognition, winning the Green Star Packaging Award in the Beverages category, followed by three WorldStar Awards for Non-Alcoholic Beverages, Packaging Materials and Components, and the Special Award - Sustainability (Gold). **The winners of this year’s Sustainability Awards are due to be announced on the 11th November at the Sustainable Packaging Summit, taking place from the 10th\-12th November in Utrecht, Netherlands. The Summit mobilizes leaders of the FMCG value chain, policymakers, NGOs, recyclers and investors to collaborate, remove barriers and identify opportunities on the road to sustainable transformation.** **To learn more or register, visit:** [**https://www.packagingsummit.earth**](https://www.packagingsummit.earth/?ref=packagingeurope.com) **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Refreshed Jif branding mirrors modern consumption habits for peanut butter URL: https://www.packagingeurope.com/refreshed-jif-branding-mirrors-modern-consumption-habits-for-peanut-butter/ Last updated: 2026-08-26T08:00:06.000Z [**Jif**](https://www.jif.com/?ref=packagingeurope.com) **has refreshed its branding for the first time in over thirty years, updating its on-pack imagery and logo to reflect the changing role of its peanut butter in consumers’ daily lives.** As part of the redesign, Jif has introduced new imagery across its packaging to upfront ‘snack inspiration’ – highlighting the multiple ways a consumer can eat peanut butter throughout the day. The labels display images of peanut butter on an apple slice, celery stick, rice cake, cracker, and more. This is set to represent the ‘quick, convenient, and satisfying’ ways a consumer can implement peanut butter into their meals. The brand has also revived its tri-colour banner and removed the ‘dated’ drop shadow from its letters for a ‘cleaner, bolder look’ that catches the eye on shelves and online. Altogether, the refreshed branding is hoped to combine Jif’s most recognizable elements with ‘fresh approaches that bring a new energy’. “We’re excited to introduce a refreshed look for Jif that better celebrates the role the brand plays in consumers’ everyday lives,” said Shelly Kowal, marketing director at [The J.M. Smucker Co.](https://www.jmsmucker.com/?ref=packagingeurope.com) “This is our first major design update in more than 30 years, and we approached it with real intention. We wanted to honour the iconic elements people know and love while bringing new energy to the shelf. “Jif has evolved from being one of the key ingredients in a PB&J to also serving as a delicious complement to so many snacking occasions, and this new branding celebrates that.” Products featuring the updated packaging will begin shipping in October 2026\. It is expected to reach supermarket shelves throughout the autumn and early winter. Jif also underlines its broader focus on innovating products to keep up with evolving consumer behaviours, including the introduction of squeezable formats for easier snacking. In other news, [The Coca-Cola Company](https://www.coca-colacompany.com/?ref=packagingeurope.com) recently [redesigned](https://packagingeurope.com/news/coca-cola-unveils-visual-rebrand-for-consistency-across-packaging/14521.article?ref=packagingeurope.com) its bottles and cans to tighten its brand consistency while reviving its ‘iconic heritage’. The move [sparked controversy](https://packagingeurope.com/news/is-coca-colas-refreshed-packaging-a-success-or-a-mistake/14535.article?ref=packagingeurope.com). Marketing experts praised the rebrand for bringing back old-school visual elements while consumers took issue with the [“indistinguishable”](https://packagingeurope.com/news/coca-cola-unveils-visual-rebrand-for-consistency-across-packaging/14521.article?ref=packagingeurope.com) design of the Coca-Cola Zero Sugar cans, fearing mix-ups with the standard version of the drink. Meanwhile, [KFC](https://global.kfc.com/?ref=packagingeurope.com) has [redesigned its branding](https://packagingeurope.com/news/kfc-to-refresh-branding-across-uk-and-ireland/14407.article?ref=packagingeurope.com) for the UK and Ireland markets. This includes a ‘subtle evolution’ of the Colonel Sanders image on its bucket packaging. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Rubbermaid’s food containers use copolyester with up to 50% recycled content URL: https://www.packagingeurope.com/rubbermaids-food-containers-use-copolyester-with-up-to-50-recycled-content/ Last updated: 2026-08-27T07:43:09.000Z [**Rubbermaid**](https://www.rubbermaid.com/?ref=packagingeurope.com) **has expanded its lineup of food storage and pantry containers to offer products made with** [**Eastman**](https://www.eastman.com/?ref=packagingeurope.com)**’s Tritan Renew copolyester, which contains up to 50% certified recycled content.** The Rubbermaid Brilliance line was first launched with legacy Tritan copolyester in 2016\. It features food storage containers in rectangular and round formats, alongside pantry containers designed to keep dry foods fresh and organized. Now Rubbermaid has introduced Tritan Renew to its product’s clear components. Recycled material is allocated to each container in a mass balance approach, so recycled content may vary per container. Eastman Renew is made using molecular recycling technologies, breaking down and rebuilding materials that cannot be recycled using traditional recycling methods. It contributes to Eastman’s wider goal to recycle more than 500 million pounds of waste plastic every year by 2030. When used in Rubbermaid Brilliance products, Tritan Renew is expected to help resist stains, odours, and shattering. Rubbermaid’s patented lids are also described as leakproof and microwave-safe. Rubbermaid worked alongside Eastman to select Tritan Renew as part of its effort to explore alternative materials that are both food-safe and reliable. Eastman’s technical expertise and partnership reportedly helped to ‘seamlessly’ integrate the copolymer into existing product designs. Rubbermaid states its commitment to providing consumers with information about the recycled material. “Our continued collaboration with Eastman reflects a shared commitment to pushing what’s possible in food storage,” said Waylon Good, vice president of brand management for Rubbermaid food storage products. “By bringing Tritan Renew into Rubbermaid Brilliance products, we’re able to combine performance, clarity and durability with thoughtful material innovation, so we can keep delivering products that make everyday food storage easier, better and more inspiring for consumers.” Rubbermaid Brilliance products containing Tritan Renew entered the market in April 2026\. They are currently available at major retailers. In similar news, [PureCycle Technologies](https://www.purecycle.com/?ref=packagingeurope.com) and [IPL Schoeller](https://www.iplschoeller.com/?ref=packagingeurope.com) recently unveiled [SnapPack Square EVO](https://packagingeurope.com/news/new-off-the-shelf-container-line-contains-20-recycled-pp-from-purecycle/14615.article?ref=packagingeurope.com), a tamper-evident container that contains 20% PureFive recycled polypropylene in every unit. It is recommended as an off-the-shelf packaging option to help brand owners comply with recycled content requirements while avoiding the time and cost of a custom development programme. [FANCL](https://www.fancl.jp/en/index.html?ref=packagingeurope.com) previously implemented Eastman’s Tritan copolyester into a [reusable primary pack and refillable cartridges](https://packagingeurope.com/news/skincare-line-offers-bottles-and-refill-cartridges-with-eastman-copolymer/12598.article?ref=packagingeurope.com) for skincare products. The ‘shatter-proof’ bottle is designed to be bought once, with consumers using the refill cartridges to top up their preservative-free skincare products. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Ahlstrom expands grease-resistant paper portfolio for North American market URL: https://www.packagingeurope.com/ahlstrom-expands-grease-resistant-paper-portfolio-for-north-american-market/ Last updated: 2026-08-25T14:54:41.000Z [**Ahlstrom**](https://www.ahlstrom.com/?ref=packagingeurope.com) **has launched its Grease-Gard PLUS and Grease-Gard PRO today, designed to expand its family of high-performance grease-resistant papers for the North American quick service restaurant (QSR) and food service market.** Grease-Gard PLUS and Grease-Gard PRO are part of the company’s Grease-Gard portfolio, aiming to make it easier for converters, distributors and brand owners to identify the right paper solution based on application requirements while maintaining performance and reliability. Ahlstrom says Grease-Gard PLUS combines grease resistance and enhanced water holdout, designed for recyclability and a suitable sustainable alternative to wax-treated papers for food service applications exposed to moisture or condensation. The company adds that it delivers reliable converting, ‘excellent’ printability and consistent packaging integrity across a range of wraps, bags and other food service packaging applications. Grease-Gard PRO is designed for premium food service applications where ‘exceptional grease resistance and heat retention’ are needed, such as hot sandwiches, burritos and other grab-and-go foods. Engineered to provide an effective paper-based alternative to traditional foil bags and wraps, it seeks to help brands reduce the use of aluminium while maintaining food quality, freshness and consumer experience. Grease-Gard PLUS and Grease-Gard PRO are now commercially available across North America through Ahlstrom’s sales network. In similar news, [UPM Specialty Materials](https://www.upmspecialtymaterials.com/?ref=packagingeurope.com) and [Paramelt](https://www.paramelt.com/?ref=packagingeurope.com) revealed a bio and paper-based [food packaging concept](https://packagingeurope.com/news/upm-specialty-materials-and-paramelt-reveal-bio-based-paper-food-packaging/14066.article?ref=packagingeurope.com) in March said to provide strong grease protection and improved end-of-life performance, particularly for bakery, fast food and convenience applications. The new solution is suitable for a range of food products including bakery, grab-and-go, and other dry or greasy goods. Earlier this month [Zerocircle](https://zerocircle.in/?ref=packagingeurope.com) unveiled its heat-sealable [hydrophobic coating](https://packagingeurope.com/news/zerocircle-introduces-heat-sealable-coating-made-from-natural-polymers/14621.article?ref=packagingeurope.com) for paper cups made from natural polymers, said to provide water and grease resistance for hot beverages without a polyethylene lining or PFAS treatment. The coating aims to replace polyethylene lamination in conventional paper cups and the fluorochemical treatments used for water and grease resistance. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Amcor and Tiptree partner on 30% PCR shrink films and pallet wrap URL: https://www.packagingeurope.com/amcor-and-tiptree-partner-on-30-pcr-shrink-films-and-pallet-wrap/ Last updated: 2026-08-26T05:43:10.000Z [**Amcor**](https://www.amcor.com/?ref=packagingeurope.com) **has collaborated with jams and preserves brand** [**Tiptree**](https://www.tiptree.com/?ref=packagingeurope.com) **to deliver certified 30% post-consumer recycled (PCR) films for Tiptree’s shrink films and pallet stretch wrap, aiming to help the brand prepare for upcoming UK Plastic Packaging Tax (PPT) changes while maintaining logistics packaging performance.** Tiptree (part of Wilkin & Sons) has transitioned to Amcor’s collation shrink film and Bontite Sustane stretch wrap which both incorporate 30% PCR content. The films are designed to maintain performance and help support operational efficiency, load stability and packaging performance requirements while contributing to total cost of ownership objectives. The move comes as significant UK PPT changes are due to come into effect from April 2027\. This includes post-industrial recycled (PIR) content no longer counting towards the 30% minimum recycled plastic threshold and only PCR content will be accepted. Amcor says the new films are both produced at its UK sites in Leominster and Bromborough and are [RecyClass](https://recyclass.eu/?ref=packagingeurope.com) Recycled Plastics Traceability Certified (EN15343). The certification provides independent verification of the PCR plastic incorporated into each film and confirms that recycled materials are fully traceable through controlled production processes aligned with recognized European standards. Manuel Martinez, packaging buyer at Wilkin & Sons, said: “Our relationship with Amcor is collaborative, so faced with upcoming PPT changes it was natural to lean on Amcor’s knowledge and expertise. We’ve been incorporating recycled content into our packaging for some time and having that content independently verified via RecyClass with certification gives us confidence in the traceability of the material. Just as importantly, we have maintained the packaging performance and the level of operational efficiency that our business depends on.” In related news, [ExxonMobil Signature Polymers](https://www.exxonmobilchemical.com/en/products/signature-polymers?ref=packagingeurope.com) and [Reifenhäuser](https://reifenhauser.com/en/?ref=packagingeurope.com) have [teamed up](https://packagingeurope.com/news/stretch-hood-film-with-pcr-content-revealed-by-exxonmobil-and-reifenh%C3%A4user/14048.article?ref=packagingeurope.com) on a ‘high-performance’ stretch hood film incorporating up to 35% post-consumer recycled (PCR) content, aiming to address contamination and inconsistency issues with household-sourced PCR in stretch hood applications. According to ExxonMobil, the new film delivers good holding force and elastic recovery, helping to ensure secure load containment and goods protection during transit. Last month [IPG](https://www.itape.com/?ref=packagingeurope.com)unveiled its new PCR Air Pillow Film, a [protective void-fill](https://packagingeurope.com/news/ipg-reveals-air-pillow-film-with-pcr-and-pir-content/14538.article?ref=packagingeurope.com) packaging solution said to feature 35% third-party certified post-consumer recycled (PCR) content and 15% post-industrial recycled (PIR) content. The film is compatible with IPG’s G4, G6, and A3 Pro inflation machines and integrates fully with all existing AirSpace delivery systems. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Why B2B packaging events are being forced to rethink ROI URL: https://www.packagingeurope.com/why-b2b-packaging-events-are-being-forced-to-rethink-roi/ Last updated: 2026-09-03T07:08:45.000Z **Modern B2B events need to deliver more than footfall. As expectations around measurable ROI increase, what should sponsors and exhibitors expect from the event organiser?** Old-school business-to-business exhibitions were simple: the show floor was a prime location to strike up unexpected conversations and breathe life into a new idea, relationship, or commercial opportunity. That hasn’t necessarily changed, but the journey from office to convention centre has become more complicated. Today, companies are up against tighter budgets and increasing pressure to demonstrate returns on investment – making in-person events harder to justify when meaningful commercial outcomes are left largely to chance. No matter how attractive their stands look, sponsors and exhibitors cannot guarantee the traditional format will connect them with the right brand owners, retailers or decision-makers. Footfall is no longer a fail-safe metric. Substance has become the deciding factor: the value of new connections, the number and quality of business meetings, and whether any of it translates into a continued relationship after the event ends. That isn’t to say exhibition spaces are a thing of the past. But a model that places almost all the responsibility for success on the exhibitor – their position in the hall, the appeal of their stand and the chance that a sought-after customer passes by – is starting to feel outdated. **Event organisers have a bigger role to play in creating ROI.** ![Three Sustainable Packaging Summit delegates talking around a table - two are stood up and one is sat down](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/0/4/1/20041_image24_704223.jpg) #### **From possibility to intent** Networking is at the heart of the [Sustainable Packaging Summit](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/summary?ref=packagingeurope.com). As the official organizer, Packaging Europe recognizes our role in maximizing value from the outset. Because we know who is attending, their roles, organisations and interests, we have an opportunity to do more than simply create an environment in which valuable connections *might* happen. This doesn’t mean replacing the exhibition floor. It means complementing it with more intentional opportunities to connect – from curated introductions and pre-arranged meetings to themed networking and informal social environments. At the Sustainable Packaging Summit, these changing expectations have prompted us to rethink our own approach – including the role we play in connecting partners with the people they actually want to meet. **Over the coming weeks, we’ll share more about what’s changed - check out part two of this series** [**here**](https://packagingeurope.com/features/bringing-the-right-people-into-the-room-is-no-longer-enough/14682.article?ref=packagingeurope.com)**.** ### US Plastics Pact removes EPS transport packaging from ‘problematic’ list URL: https://www.packagingeurope.com/us-plastics-pact-removes-eps-transport-packaging-from-problematic-list/ Last updated: 2026-08-25T07:14:39.000Z **The** [**US Plastics Pact**](https://usplasticspact.org/?ref=packagingeurope.com) **has removed expanded polystyrene (EPS) transport packaging from its** [**Problematic & Unnecessary Materials List**](https://usplasticspact.org/problematic-materials/?ref=packagingeurope.com) **due to its reported recycling rate of 30% or higher.** After reviewing the available data and supporting information, the Pact’s working group finds that EPS transport packaging meets Criterion One of the Pact’s Decision Tree – ‘is the material reusable, recyclable, or compostable now or will it be by 2030?’ The Pact says this format often remains within commercial distribution channels or accompanies products delivered to consumers, which creates opportunities for collection and aggregation outside of municipal kerbside recycling programmes. However, the removal is specific to EPS transport packaging. Other expanded polystyrene and polystyrene formats remain on the Problematic & Unnecessary Materials List. The Pact is currently undertaking a broader review of the list and plans to make additional revisions throughout the process, if necessary. “This update reflects how USPP’s Problematic & Unnecessary Materials process is intended to work,” the Pact says. “The list provides a framework for identifying packaging materials that present significant challenges, while allowing them to be reassessed as systems, markets, and outcomes change. “There is still more work to do to further increase recycling rates for EPS transport packaging, but this progress demonstrates that focused interventions can change outcomes. We encourage continued collaboration among suppliers, users and recyclers to build on and scale strategies that have proven successful.” The Pact underlines the areas of progress in EPS transport packaging that other industries could learn from, including investment in infrastructure to overcome material-specific barriers – for example, densification to improve the efficiency of EPS transportation. Strong end markets and increased use of post-consumer recyclate are expected to incentivize collection and recycling. Consistent data collection and measurement are also set to help track progress, understand what is working, and identify areas for improvement. Other recent updates from the US Plastics Pact include reports envisioning a [return-on-the-go model](https://packagingeurope.com/news/what-are-the-next-steps-for-reusable-packaging-in-retail/14064.article?ref=packagingeurope.com) for retail packaging and exploring the possibilities of [upscaling composting infrastructure](https://packagingeurope.com/news/us-plastics-pact-aims-to-enable-composting-at-scale-with-new-report/14279.article?ref=packagingeurope.com). In other news, [BEWI](https://bewi.com/?ref=packagingeurope.com) has opened a [recycling facility](https://packagingeurope.com/news/norways-first-recycling-facility-for-eps-waste-opens-its-doors/13888.article?ref=packagingeurope.com) for expanded polystyrene in Norway. Said to be the first of its kind in the country, the facility aims to recycle up to 3,500 tonnes of EPS annually. Flatfish producer [Flatlantic](https://www.flatlantic.pt/en?ref=packagingeurope.com) has since adopted BEWI’s [certified recycled EPS boxes](https://packagingeurope.com/news/flatfish-shipped-in-certified-recycled-eps-to-cut-carbon-emissions-by-30/14393.article?ref=packagingeurope.com) to transport fresh seafood – a move hoped to reduce carbon footprint by 30%. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Taking a closer look at Grolsch’s swing-top bottle URL: https://www.packagingeurope.com/taking-a-closer-look-at-grolschs-swing-top-bottle/ Last updated: 2026-08-25T07:08:38.000Z [**Grolsch**](https://www.grolsch.com/?ref=packagingeurope.com)**’s swing-top beer bottle has become an integral part of the brand – but how? We take a look at its origins, its development over the years, and its ongoing relevance in today’s market.** The iconic swing-top bottle was originally introduced in 1897\. According to Grolsch, the closure’s benefits were [three-fold](https://royalgrolsch.com/en/over%5Fons/onze%5Fgeschiedenis.html?ref=packagingeurope.com): it kept the beer fresh, didn’t require an opener, and could be resealed to savour the drink in multiple sittings. Legend has it that when then-owner Theo de Groen took over the brand’s Enschede brewery in 1922, he refused to conform to the emerging standard of crown cap bottles in beer packaging – reportedly stating: “It is I who decides what I put my beer in.” The original bottle was made from brown glass and featured a porcelain head, a rubber ring, and a metal bracket. Over the years, it has been redesigned to suit an accelerated production process. This includes a streamlined revision in the early 1960s, then a reimagining to align with state-of-the-art technology and exporting requirements in the 1970s. Today, drinkers are more likely to receive their bottles in a green bottle with a plastic top. A label is applied over the opening mechanism as a tamper-evident measure. Glass colour may vary depending on the type of beer; for example, the blond variety has been sold in a brown bottle with a yellow label. Nevertheless, Grolsch highlights the [‘halo effect’](https://www.grolsch.com/grolsch-premium-pilsner?ref=packagingeurope.com) of the ‘distinctive’ swing-top bottle – positing that the format ‘premiumizes’ the brand’s portfolio. A [description](https://grolsch.nl/ons-verhaal.html?ref=packagingeurope.com) on the brand’s website reads: “The swing-top bottle stands out due to the deep embossing in the glass and, of course, the metal clamp with the red rubber ring. The typical *‘pop’* sound is unmistakably linked to the swing-top bottle.” In 2024, [Little Black Book](https://lbbonline.com/?ref=packagingeurope.com) reported that Grolsch had [retired the swing-top bottle](https://lbbonline.com/news/making-it-real-grolsch-beer-launches-new-international-packaging-and-brand-world?ref=packagingeurope.com) in international markets ‘for sustainability reasons’. Consumers have [speculated](https://www.reddit.com/r/beer/comments/1oh66xc/bring%5Fback%5Fgrolsch%5Fflip%5Ftops/?ref=packagingeurope.com) that this kind of closure also makes the beer more vulnerable to oxidation or ‘skunking’ – a chemical reaction that occurs when beer is exposed to ultraviolet or artificial light – in transit. While overseas customers can no longer access the swing-top bottle from local retailers, [Purple Creative](https://purplecreative.co.uk/?ref=packagingeurope.com) has helped Grolsch [develop its heritage icons](https://lbbonline.com/news/making-it-real-grolsch-beer-launches-new-international-packaging-and-brand-world?ref=packagingeurope.com) to commemorate the swing-top’s place in the brand’s development. The swing-top format remains popular among home brewers due to its durability, resealability, and affordability compared to a crown seal approach. Aside from its swing-top bottle, Grolsch has participated in various sustainable packaging initiatives. In 2007, it claims to be the first brand in the Netherlands to sell beer in a transparent green returnable bottle – featuring flattened sides, vertical embossing, and the symbol of two types of hops on the shoulder. The bottle was marketed with the slogan ‘Bier mag weer gezien worden’ – or, to translate it roughly into English, ‘beer that can be seen again’. In 2021, Grolsch adopted [Smurfit Westrock](https://www.smurfitkappa.com/?ref=packagingeurope.com)’s (then Smurfit Kappa’s) [TopClip Can Topper](https://www.smurfitkappa.com/products-and-services/packaging/topclip-can-topper?ref=packagingeurope.com) for can multipacks sold in the Netherlands. The decision is believed to reduce carbon emissions by 36% compared to new plastic films and 16% compared to recycled plastic films, as well as to save 100,000kg of plastic annually. The brand also switched to 98% recycled crates, made predominantly from other crates, in 2023\. Their ridges and embossing were set to make stickers easy to remove and keep the crates in suitable condition for longer. In a previous article, Packaging Europe dove deeper into the [controversy](https://packagingeurope.com/features/whats-the-problem-with-tethered-bottle-caps/12336.article?ref=packagingeurope.com) surrounding plastic tethered caps. [Berndt+Partner](https://bp-group.de/en/home/?ref=packagingeurope.com) CEO Thomas Reiner described the swing-top bottle format as “everything that modern tethered caps should aspire to be but fall short of achieving” – holding the stopper away from a consumer’s face and preventing discomfort while maintaining easy opening and resealing. Our Iconic Packs series has also explored various well-known bottle formats, including Ramune’s [‘ball’ bottle](https://packagingeurope.com/features/what-makes-the-ramune-soda-bottle-so-iconic/14268.article?ref=packagingeurope.com) – a design that is regaining popularity among younger generations due to cultural nostalgia and its connections to a particular time of year, among other influences. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### New plastic from University of Surrey transforms into gas when heated, reforms when cooled URL: https://www.packagingeurope.com/new-plastic-from-university-of-surrey-transforms-into-gas-when-heated-reforms-when-cooled/ Last updated: 2026-08-24T15:30:08.000Z **Researchers at the** [**University of Surrey**](https://www.surrey.ac.uk/?ref=packagingeurope.com) **have revealed a new polymer which breaks down into a gas at 90 degrees Celsius and, when cooled, reforms into the original waterproof polymer with the same properties as before.** Introduced in a study published in scientific journal [Macromolecules](https://pubs.acs.org/mamobx?ref=packagingeurope.com), the polymer is said to be similar to polyethene as it is soft, insoluble and hydrophobic, but when heated to 90 degrees Celsius it undergoes depolymerization and breaks down into its individual building blocks, known as monomers. Unlike most depolymerization processes where the recovered monomers are liquids, the material forms a gas instead and reforms as it cools. To demonstrate the concept, the University of Surrey team laid out three potential applications. First, they created waterproof polymer coatings by allowing the polymer vapour to condense onto a surface. They then showed that these coatings could be removed simply by reheating them, causing the polymer to evaporate. Finally, the researchers demonstrated that a contaminated polymer could be purified through sublimation, separating the polymer from a model additive before it reformed as a clean solid. This research aims to provide a proof of concept for a new class of circular materials and eventually enable new ways of applying and removing waterproof coatings, particularly for applications where liquid coatings struggle to cover complex surfaces. Dr Peter Roth, School Postgraduate Research Director and senior lecturer in Applied Organic/Polymer Chemistry, comments: “Most plastics are designed to be stable, which is exactly what makes them difficult to recycle or remove. We’ve shown that it’s possible to create a material that behaves very differently – one that can transform into a vapour at relatively low temperatures before naturally rebuilding itself into the same polymer. “This isn’t a replacement for conventional plastics, and it’s certainly not a solution to the global plastic waste problem. But it does introduce a new concept that could inspire an entirely new generation of circular materials.” In related news, in May [Borouge International](https://www.borougeinternational.com/?ref=packagingeurope.com) and [BlueAlp](https://www.bluealp.nl/?ref=packagingeurope.com) worked with [Woosh](https://woosh.care/en?ref=packagingeurope.com) to [chemically recycle](https://packagingeurope.com/news/disposable-baby-diapers-recycled-into-pyrolysis-oils-to-produce-new-plastics/14316.article?ref=packagingeurope.com) disposable baby diapers into pyrolysis oils for producing new polymers. The collaboration builds on the pre-established ecosystem around Woosh’s [give-back diapers](https://woosh.care/en/pages/diaper?srsltid=AfmBOopPpAzFjqahVhpUSy3Z2UEu-9NzR7SwERrrm5prt%5FBGIGKsYB83&ref=packagingeurope.com), which are distributed to households and childcare facilities across Belgium, then collected again after use. More recently, [Traceless](https://www.traceless.eu/?ref=packagingeurope.com) has [announced](https://packagingeurope.com/news/traceless-announces-first-industrial-facility-for-natural-polymer-technology/14275.article?ref=packagingeurope.com) the first industrial production facility for its bio-based, home-compostable natural polymer technology, aiming to end dependence on fossil raw materials and build a circular bioeconomy in Europe. Traceless says its patented technology relies on a special extraction process that utilizes natural polymers from plant-based industry residues without modifying their natural chemical structure, resulting in bio-based and home-compostable granulates. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Demeter Bio develops bio-based, non-toxic PFAS replacement coating URL: https://www.packagingeurope.com/demeter-bio-develops-bio-based-non-toxic-pfas-replacement-coating/ Last updated: 2026-08-25T06:04:45.000Z **London-based company** [**Demeter Bio**](https://www.demeter-bio.com/?ref=packagingeurope.com) **has revealed a non-toxic coating designed to replace PFAS in textiles and packaging using biomaterials, suitable for applications such as clothing, upholstery, hygiene and packaging.** The Fibrepel technology is said to replicate per- and polyfluoroalkyl substances (PFAS)’ water and stain-repellent properties. Commonly known as ‘forever chemicals’, the substances are often used in food packaging and have been [linked to](https://packagingeurope.com/news/investigation-calculates-2-trillion-cost-of-cleaning-all-pfas-in-europe/12360.article?ref=packagingeurope.com) health issues and environmental leakage. As PFAS regulations have increased across Europe, Demeter Bio says it noticed alternative coatings being developed relied on microplastics, which, despite being PFAS-free, are linked to health and contamination issues and ‘do not perform as well’ against oil and alcohol resistance. The company sought to develop a solution that solves these challenges without compromising the environment. The company recently won the Environment category of the Royal Society of Chemistry’s Emerging Technologies Competition for the coating, said to deliver a ‘safer and environmentally friendly alternative’ to PFAS. Rayan Osseiran, co-founder and CEO at Demeter Bio, said: “Forever chemicals aren’t a problem that is going to be solved overnight, but our Fibrepel technology is a step in the right direction. Although our chemistry may need to be altered for different products, our core innovation is an exciting and scalable proposition that can be applied to multiple different industries.” Last year [Cortec](https://www.cortecvci.com/?ref=packagingeurope.com) unveiled its new EcoBio Barrier Paper, a ‘recyclable, re-pulpable, biodegradable’ [barrier paper](https://packagingeurope.com/news/cortec-introduces-re-pulpable-biodegradable-barrier-paper/13644.article?ref=packagingeurope.com) without PFAS or intentionally added plastics. It can be recycled through normal paper recycling streams and tackles moisture and grease resistance without the risk of plastic or foil pollution. This month [Zerocircle](https://zerocircle.in/?ref=packagingeurope.com) announced its heat-sealable [hydrophobic coating](https://packagingeurope.com/news/zerocircle-introduces-heat-sealable-coating-made-from-natural-polymers/14621.article?ref=packagingeurope.com) for paper cups made from natural polymers, said to provide water and grease resistance for hot beverages without a polyethylene lining or PFAS treatment. The new coating aims to replace polyethylene lamination in conventional paper cups and the fluorochemical treatments used for water and grease resistance. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### New Cup Noodles labels capture student life for back-to-college season URL: https://www.packagingeurope.com/new-cup-noodles-labels-capture-student-life-for-back-to-college-season/ Last updated: 2026-08-24T11:50:17.000Z [**Nissin Foods**](https://www.nissinfoods.com/?ref=packagingeurope.com) **and** [**Dash**](https://bydash.com/?ref=packagingeurope.com) **have unveiled the limited-edition Cup Noodles x Dash Dorm Survival Kit bundle, featuring a six-pack of noodles with exclusive labels inspired by life in a university dormitory.** Each chicken-flavoured Cup Noodles cup comes with its own label inspired by day-to-day life in student dormitories – including the on-pack messages ‘Do Not Touch’, ‘Due at 11:59’, ‘All-Nighter Fuel’, ‘I’ll Sleep When I Graduate’, ‘The Meal Plan Back-Up Plan’, and ‘If This is Missing, Ask My Roommate’. These labels are expected to ‘speak the language’ of university students and poke fun at the typical college experience, from stolen groceries to all-night study sessions. The Survival Kit also contains two of Dash’s most popular compact appliances – the Dash Rapid Egg Cooker and Dash Insulated Electric Kettle. The whole bundle comes in limited-edition, college-themed packaging. “For generations, Cup Noodles has been the go-to dorm room staple that college students know and love,” said Priscila Stanton, senior vice president of Marketing at Nissin Foods USA. “This collaboration with Dash lets us take that a step further, giving students the full setup they need to thrive and conquer the school year. “And as the original entry point to our expanded Nissin ramen portfolio – including Cup Noodles Protein, Hot & Spicy, and Chow Mein – this partnership celebrates the legacy that started it all.” “Everything Dash makes is built for compact spaces and real life, and it doesn’t get more real—or small—than a dorm room,” added Evan Dash, CEO of StoreBound. “Pairing up with Cup Noodles lets us show up for college students together, giving them the perfect dorm room survival kit that will be there for move-in day, finals week, and every moment in between.” The Cup Noodles x Dash Dorm Survival Kit is available from Dash’s website and TikTok Shop while supplies last. Other recent campaigns include a collaboration between [Crayola](https://www.crayola.com/?ref=packagingeurope.com) and [Jones Soda](https://www.jonessoda.com/?ref=packagingeurope.com) to celebrate children’s back-to-school season with a [limited-edition six-pack](https://packagingeurope.com/news/jones-soda-and-crayola-team-up-on-limited-edition-six-pack/14501.article?ref=packagingeurope.com) of drinks. Intended to capture consumer nostalgia, family occasions, gifting and seasonal discovery, the pack contains six soda flavours, each inspired by a crayon colour. [Sun-Maid Growers of California](https://www.sunmaid.com/?ref=packagingeurope.com) also aims to encourage healthy snacking in the back-to-school season in a new partnership with [The Pokémon Company International](https://corporate.pokemon.com/en-us/?ref=packagingeurope.com). Their [limited-edition six-pack](https://packagingeurope.com/news/sun-maids-pokemon-cartons-promote-raisins-as-healthy-back-to-school-snack/14626.article?ref=packagingeurope.com) of raisins intends to attract consumers of all ages by displaying the iconic character Pikachu on the front of the carton. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Recyclable paper mailer helps e-commerce businesses comply with waste laws URL: https://www.packagingeurope.com/recyclable-paper-mailer-helps-e-commerce-businesses-comply-with-waste-laws/ Last updated: 2026-08-24T06:51:48.000Z [**RRD**](https://www.rrd.com/?ref=packagingeurope.com) **has revealed a paper-based mailer with a peel-and-seal strip and instant-bond adhesive – designed for kerbside recyclability, regulatory compliance, and seamless operations on automated lines.** The VersaPac FastTrack Paper Mailer is made from third-party certified paper and is kerbside recyclable across the United States. RRD anticipates that this will prevent the ‘recycling guilt’ of throwing away plastic films. Itreplaces silicone-coated poly strips with a peel-and-seal strip made from recyclable paper. Not only is this component expected to prevent contamination in the paper recycling stream; it is also intended to avoid slip hazards and keep packages secure. The mailer’sflat, non-padded design is also anticipated to minimize void space – a move set to help businesses avoid packaging waste penalties and lower dimensional weight surcharges from carriers. Additionally, it is designed to remove the weight of plastic from the pack, complying with legislation such as California’s SB54 regulation on plastic reduction. Brands are encouraged to use the VersaPac FastTrack Paper Mailer as a replacement for mixed-material, hard-to-recycle alternatives that incur higher extended producer responsibility fees, such as paper-and-bubble combinations. The mailer has been tested for high-velocity environments and offers the necessary tooth for robotic vacuum suctions. Its instant-bond adhesive is set to benefit high-speed fulfilment operations. “The market for paper mailers has seen explosive growth in recent years, driven by both regulatory pressure and a clear consumer preference for eco-friendly shipping,” explained Craig Lombardi, vice president of Business Development, Integrated Packaging at RRD. “By leveraging our deep engineering expertise and manufacturing strengths, we’ve developed a solution that bridges the gap between ambitious sustainability goals and high-velocity operational needs. This paper mailer turns recycling from a chore into a subconscious win for our clients and consumers.” The VersaPac FastTrack Paper Mailer is available in three standard sizes: small (5.5” x 8”), medium (10” x 13”) and large (14” x 15.375”). Custom sizing and six-colour flexographic printing are also available for customized branding. Customers may also combine the mailer with RRD’s VersaTac Liner-Free shipping labels and VersaTac IQ RFID labels, which are expected to improve the pack’s trackability and reduce waste across the e-commerce supply chain. In similar news, [Antalis](https://www.antalis.co.uk/eshop/home?ref=packagingeurope.com) previously debuted a recyclable, [FSC](https://fsc.org/en?ref=packagingeurope.com)\-certified and [expandable mailing bag](https://packagingeurope.com/news/antalis-introduces-expandable-jiffy-bag-made-from-100-recycled-materials/13572.article?ref=packagingeurope.com) made by [Jiffy](https://jiffygroup.com/?ref=packagingeurope.com). The pack is designed to fit snugly around products, eliminating the need for oversized boxes and unnecessary padding. Meanwhile, [Amazon](https://www.amazon.in/?ref=packagingeurope.com) has joined forces with the [Indian Institute of Technology Roorkee](https://www.iitr.ac.in/?ref=packagingeurope.com) to manufacture home-compostable and [recyclable mailers](https://packagingeurope.com/news/amazon-and-indian-university-convert-agricultural-waste-into-recyclable-mailer/13904.article?ref=packagingeurope.com) from crop residues such as wheat, straw, and bagasse waste. This solution is hoped to reduce plastic consumption, cut carbon emissions, and help farmers profit from side streams. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### SealTrust publishes digital product passport ‘anyone can verify’ URL: https://www.packagingeurope.com/sealtrust-publishes-digital-product-passport-anyone-can-verify/ Last updated: 2026-08-24T08:22:54.000Z [**SealTrust**](https://sealtrust.io/en?ref=packagingeurope.com) **has published a live demonstration of an item-level** [**digital product passport**](https://sealtrust.io/en/product/2MH5NK5F37AE?ref=packagingeurope.com) **that it claims ‘any reader can verify’ end-to-end in around 10 seconds, anchored on a public chain.** The company says the passport can be verified from a phone without needing to install an application. The public chain is said to enable journalists, competitors or auditors to confirm the document has not been altered since publication without contacting SealTrust or being granted access to a private system. The passport gathers materials, components, suppliers, substances of concern and repairability and exports as JavaScript Object Notation for Linked Data (JSON-LD) using GS1 vocabulary. SealTrust adds that it implements six distinct access profiles depending on whether the reader is a consumer, a repairer, a recycler, an upstream operator or an authority. The company states that every item carries a GS1 Digital Link QR code for volume lines or a NTAG 424 DNA chip for high-value pieces. The chip version permanently records when the pack is opened and travels to the consumer page, meaning a refilled or re-sealed pack looks different to an untouched one. SealTrust says each chip holds a key that exists only for that chip, derived from its own identifier following NXP application note AN10922\. Apparently, every scan is verified server-side and encoded NFC samples can be sent to editorial teams that test products physically. “The thing brands keep asking us is what happens to the record if we disappear,” commented Nordine Bouchelia, co-founder of SealTrust. “That question deserves a real answer rather than a promise, which is why the proof sits somewhere we do not control and the passport can be verified against us.” Back in May, [research](https://assets.aboutamazon.com/4a/4f/533903e94ec3befeb991ab514a03/fragmentation-in-epr-packaging-registration-and-opportunities-to-harmonize-march-2026.pdf?ref=packagingeurope.com) from [Amazon](https://www.aboutamazon.eu/?ref=packagingeurope.com) revealed the [complexity](https://packagingeurope.com/news/let-online-marketplaces-provide-packaging-registration-data-says-amazon/14292.article?ref=packagingeurope.com) of navigating registration rules across EU Member States and advocated for online marketplaces playing a role in providing the necessary data. Amazon identified 64 unique registration fields across ten EU countries, with each nation requiring an average of sixteen fields. In the same month, [Packaging Data Hub](https://www.packagingdata.earth/?ref=packagingeurope.com) directors Sarah Perreard (co-CEO of [Earth Action](https://www.e-a.earth/?ref=packagingeurope.com)) and Yoni Shiran (partner at [Systemiq](https://www.systemiq.earth/?ref=packagingeurope.com)) described how [gaps in packaging data](https://packagingeurope.com/comment/how-packaging-data-gaps-can-impact-compliance-and-investment/14322.article?ref=packagingeurope.com) can shape real decisions. The article examined how companies can increase the visibility of their packaging after use, with additional contributions from [Amcor](https://www.amcor.com/?ref=packagingeurope.com) and [Nestlé](https://www.nestle.com/?ref=packagingeurope.com). **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### SunDance expands flexible pouch solution for cereal market URL: https://www.packagingeurope.com/sundance-expands-flexible-pouch-solution-for-cereal-market/ Last updated: 2026-08-21T12:19:25.000Z **Print, packaging and marketing company** [**SunDance**](https://sundanceusa.com/?ref=packagingeurope.com) **has expanded its Pouch flexible packaging solution into the cereal market, offering an alternative to the traditional bag-in-box format.** The company says its Pouch solution features a patented cuboid flexible structure designed to deliver the merchandising advantages of a box while improving material use, branding opportunities and supply-chain efficiency. It also maintains a structured, box-like shape and has six printable panels. According to SunDance, POUCH³ uses approximately 30% to 40% less material than conventional stand-up pouches and can be produced using recyclable and post-consumer recycled film structures, depending on product and performance requirements. The printable surfaces aim to give brands room to highlight product benefits, sustainability messaging, recipes and other content across the package. SunDance offers digital printing for Pouch to support shorter runs for limited-time offers, seasonal flavours, regional promotions and market tests. The packaging is engineered to reduce headspace and maximize usable volume while supporting efficient case packing, pallet utilization, warehouse storage and shipping density. “The cereal aisle is an ideal setting for this technology,” says Kandi Johansmeyer, senior vice president of Sales & Marketing at SunDance. “Pouch gives brands a differentiated package with premium graphics and strong shelf impact while helping them use space and materials more efficiently. It is an opportunity to modernize one of the grocery aisle’s most recognizable formats.” In June, [Walki](https://www.walki.com/?ref=packagingeurope.com) and [Dow](https://www.dow.com/?ref=packagingeurope.com) revealed a [mono-material MDO-PE pouch](https://packagingeurope.com/news/walki-and-dow-create-mdo-pe-pouch-with-matte-finish-to-align-with-ppwr/14403.article?ref=packagingeurope.com) with a matte finish, set to unlock recyclability and high performance for frozen food packaging in compliance with the Packaging and Packaging Waste Regulation (PPWR). Other potential applications include dry food products like cereals and fresh food in modified atmosphere packaging applications. Last month [WeighPack Systems](https://www.weighpack.com/?ref=packagingeurope.com) announced its new Swifty S-3600 Duplex high-speed pre-made [pouch bagger](https://packagingeurope.com/news/weighpack-seeks-increased-throughput-with-new-pouch-bagger/14519.article?ref=packagingeurope.com), part of its Swifty Bagger portfolio, said to deliver increased throughput and maintain precise pouch handling across a range of applications. The system’s two independent pouch lanes have dedicated pouch pick up, opening, filling and sealing stations. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### McKinsey reimagines Europe’s pulp and paper operations with digitalized mills URL: https://www.packagingeurope.com/mckinsey-reimagines-europes-pulp-and-paper-operations-with-digitalized-mills/ Last updated: 2026-08-21T09:21:59.000Z **As Europe’s paper and pulp industry reckons with high costs, lower demand, and overseas competitiveness,** [**McKinsey**](https://www.mckinsey.com/?ref=packagingeurope.com)[**delves deeper**](https://www.mckinsey.com/industries/packaging-and-paper/our-insights/reinventing-the-european-pulp-and-paper-operating-model?utm%5Fmedium=DSMN8&utm%5Fsource=LinkedIn&utm%5Fuser=14419233752473681#/) **into the potential for digitalized paper mills to help companies improve their operations, commercial management, and capital allocation.** --- Rising costs, weaker demand, and growing competition are all considered challenges to the European pulp and paper industry. The population of the European Union is expected to decline by 1.5% from about 452 million in 2025 to 445 million in 2050\. Over the same period, the share of residents aged 65+ is set to increase from 22% to 29%. This outcome is expected to weaken consumption growth across several end markets, including paper and fibre-based materials. Meanwhile, McKinsey notes that internet penetration is up from 75% in 2015 to 93% in 2025 – linking this outcome to increased digitalization among businesses, advertisers and consumers. These circumstances are thought to have reduced demand for graphic paper. The rise of digitalization is thought to be weakening print demand and driving the long-term contraction of graphic paper across European markets. While McKinsey highlights the resilience of packaging compared to other paper formats, the transition from plastic to fibre-based solutions is said to be moving slower than expected – and value is reportedly replacing volume as the primary growth driver. Cost pressures related to pulp, recovered fibre, wood, and energy are ongoing. Pulp prices in Europe were said to rise from 3% to 6% between 2015 and 2025, with bleached softwood kraft pulp found to increase more than bleached hardwood kraft pulp. Inflationary pressure has continued through the loss of Russian wood imports, biological disruptions, weaker construction activity, and structurally tighter fibre availability. Regions with integrated and non-integrated mills are also facing differences in energy competitiveness. For example, papermaking in Italy remains exposed to natural gas. Non-integrated mills are also said to lack the internal energy advantages of integrated pulp sites, such as black-liquor recovery. Global trade dynamics are playing a further role. European producers are contending with intensifying competitive pressure and limited opportunities for sustained price recovery as capacity additions outpace domestic demand and excess supply flows into international markets. For cartonboard, tissue, graphic paper, and other paper grades, Asia is becoming a structural export platform. As for sustainability, the paper sector is already believed to exceed recycling rates of 70%. Even so, sustainable packaging formats are becoming a baseline requirement under regulatory developments such as the Packaging and Packaging Waste Regulation; this is believed to be driving investment more than consumer demand. The data still shows that consumers value recyclability and circularity in their spending decisions, but macroeconomic uncertainty and inflationary pressure are impacting the general willingness to pay a premium. McKinsey names six ongoing barriers to adoption for packaging producers: affordability, performance trade-offs, lack of alignment on sustainability definitions, regulatory uncertainty, supply limitations, and limited visibility into available solutions. Additionally, flexibility is becoming limited by higher interest rates and lower asset valuations. Companies are responding by preserving liquidity, optimizing their footprint, leveraging procurement synergies, and pursuing restructuring programmes. **The solution** According to McKinsey, productivity has remained below historical levels across the pulp and paper sector – a shortcoming it attributes to its slow uptake of automation, digital integration, and end-to-end operating model redesign. Artificial intelligence and analytics are expected to help market players address cost pressure, capture new growth opportunities, and navigate the current market environment. This includes optimizing mill operations, unlocking precision in pricing, customer targeting and product development, and more. Reportedly, over 80% of paper and packaging industry leaders are actively considering, developing or launching generative AI initiatives, but McKinsey states that most of these efforts are in the early stages. Many digital and AI tools are thought to be isolated use cases, and aren’t embedded into general business management. This fragmentation is described as a ‘core challenge’ for pulp and paper companies in Europe. Procurement programmes are often disconnected from mill performance itself and remain separate from capital allocation decisions and integrated management – affecting the whole company’s response to volatility, cost pressure, and regulatory complexity. McKinsey argues that companies must redesign their enterprise around a more integrated operating model to achieve competitive advantage. Depending on their starting point and execution maturity, mid-performing pulp and paper companies in Europe are expected to unlock up to 15 percentage points of EBITDA improvement through better portfolio steering, intelligent operations, commercial discipline, and organizational redesign. Rather than relying on annual planning cycles and separate tools for different business operations, McKinsey recommends an integrated engine for sales and operations and advanced planning. This is set to combine demand sensing, supply chain planning, production scheduling, procurement, logistics, and commercial priorities into a single, cross-functional decision process that detects demand shifts ahead of time. Advanced planning and scheduling is set to help companies evaluate trade-offs across grade mix, machine allocation, inventory levels, service commitments, energy costs, and margin before decisions are made. Leadership teams can then make faster decisions driven by data. From here, they are expected to achieve better service, lower cost-to-serve, stronger asset utilization, more disciplined margin management, greater resilience to external shocks, and even unlock 3-5 percentage points of EBITDA improvement. AI and agentic workflows are also set to recalculate gaps between forecasts and actuals in real time, recommending corrective actions across production, inventory, and logistics. Conversely, intelligent mills are running one integrated operating model that uses digital twins, real-time fibre mix optimization, AI-enabled chemical dosing, predictive maintenance, throughput debottlenecking, energy load optimization, automated quality control, and self-learning root cause systems. This integrates data from sensors, control systems, laboratory results, and planning tools into a common digital layer. Companies can then predict issues, optimize process settings, and dynamically coordinate trade-offs across cost, quality, throughput, and energy use. McKinsey considers this relevant to countries with higher gas costs for industry consumption, such as Finland, Sweden and Germany. Countries that have already embraced integrated mills have reportedly experienced improvements in overall equipment effectiveness, lower maintenance costs, reduced energy intensity, and more stable quality performance. Mills should be more adaptive, predictable, and easier to optimize across the network, McKinsey asserts. This is set to improve overall equipment effectiveness, reduce maintenance costs, bring down energy intensity, and stabilize quality performance. Generative AI is also anticipated to help packaging leaders with lead generation, customer prioritization, pricing, and sales effectiveness. Even so, companies are still operating under broad segmentation and static pricing logic, which does not account for varying willingness to pay across applications and the increasing shift of value pools towards high-performance, sustainability-minded products. McKinsey highlights the importance of SKU-level visibility for profitability, AI-enabled pricing corridors, elasticity and contract risk modelling, more precise customer targeting, and better visibility in a next-generation commercial model. This is especially relevant for fragmented markets, with McKinsey naming Italy, France and Spain as examples – countries where many small and medium-sized enterprises operate and pricing discipline may vary across applications and customer segments. It adds that forerunners in the intelligent mill space are embracing integrated data architectures, single centres of control, embedded analytics teams, and more centralized governance across operations, energy, procurement, and commercial decisions. Companies are also encouraged to redesign their organizations to simplify decision rights, reduce hand-offs, and look beyond volume alone – margin, cash generation, capital productivity, and resilience should also be considered. McKinsey adds that the operating model must account for sustainability, not manage it as a separate agenda. Linking product performance, traceability, circularity, and carbon footprint data to commercial decisions and customer value propositions is anticipated to set companies up for differentiation and growth. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Strategic partnership to recycle PET bottles into preforms in Thailand URL: https://www.packagingeurope.com/strategic-partnership-to-recycle-pet-bottles-into-preforms-in-thailand/ Last updated: 2026-08-24T06:52:26.000Z [**Indorama Ventures**](https://www.indoramaventures.com/?ref=packagingeurope.com) **is entering a strategic partnership with** [**Suntory Holdings**](https://www.suntory.com/?ref=packagingeurope.com)**,** [**Suntory PepsiCo Beverage**](https://www.suntorypepsico.co.th/en/home?ref=packagingeurope.com)**, and** [**Iwatani Corporation**](https://www.iwatani.co.jp/eng/?ref=packagingeurope.com) **to recycle PET bottles into preforms at commercial scale in Thailand.** The partners plan to introduce Suntory’s Flake-to-Preform Direct Recycling Technology (FtoP) through Indovida – a packaging business segment and joint venture founded by Indorama Ventures and Iwatani Corporation. The patented recycling technology was jointly developed alongside three partner companies, including recycling firm Kyoei Industry Co. It manufactures PET preforms using recycled PET bottles to improve recycling efficiency and reduce environmental impact. From 2028, Suntory PepsiCo Beverage will be the first commercial customer to use the preforms. Iwatani will also contribute its industrial expertise and long-standing partnership with Suntory. This marks the first time the Flake-to-Preform Direct Recycling Technology has reached commercial deployment in Southeast Asia. Together, the partners expect to produce recycled PET preforms equivalent to approximately 400 million PET bottles every year. They also underline their commitment to increasing the use of recycled PET, improving resource efficiency, and pursuing a circular economy while reducing dependence on fossil-based materials. “We see the introduction of this FtoP technology in Thailand as a significant step forward in expanding the adoption of sustainable PET bottles, a key target of the Suntory Group,” commented Jun Asaki, chief sustainability officer of Suntory Holdings. “Through collaboration with a wider range of partners, we aim to promote PET bottles as a sustainable packaging solution in Thailand and across Southeast Asia, contributing to the realization of a circular society and environmental impact reduction.” Kenji Motoori, director of Iwatani Corporation, continued: “We are delighted to begin this initiative with the Suntory Group to advance the commercialization of FtoP technology in Thailand. “Through our joint venture with Indorama Ventures, we will support this project by ensuring a stable supply of high-quality recycled PET preforms. We will continue to work closely with our partners to help realize a circular economy.” “This collaboration reflects Indorama Ventures’ commitment to reimagining chemistry for a more circular future by advancing circular PET packaging in Thailand and beyond,” added Aloke Lohia, group CEO of Indorama Ventures. “By combining our integrated PET value chain with world-class recycling technology and strong industry partners, we are expanding our ability to deliver differentiated circular packaging solutions while reinforcing our downstream packaging platform. “This partnership reflects our IVL 2.0 strategy of building market-leading businesses through focused partnerships, innovation and disciplined investment, creating lasting value for our customers, shareholders and other stakeholders.” Indovida is also set to help Indorama Ventures boost its circular packaging capabilities in Thailand while exploring future opportunities across Southeast Asia. The news comes after Indorama Ventures announced its new [Zero Waste to Landfill initiative](https://packagingeurope.com/news/indorama-ventures-begins-zero-waste-to-landfill-initiative-at-philippines-recycling-site/14534.article?ref=packagingeurope.com) at its recycling site, PETValue Philippines. This is expected to maximize resource efficiency and reduce waste for its IndoNova business, which recycles post-consumer PET bottles into high-quality food-grade recycled PET. Earlier this year, the company worked with [Nigerian Breweries](https://www.nbplc.com/?ref=packagingeurope.com) and [Genesis Energy](https://www.genesisenergygroup.net/?ref=packagingeurope.com) to establish ‘one of Africa’s largest’ [recycled PET production facilities](https://packagingeurope.com/news/indorama-ventures-nigerian-breweries-and-genesis-energy-to-develop-rpet-production-facility/14024.article?ref=packagingeurope.com) in Lagos, Nigeria – expecting to produce up to 45,000 tonnes of food‑grade rPET resin annually. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Markem-Imaje launches new SaaS solutions for GS1 QR codes URL: https://www.packagingeurope.com/markem-imaje-launches-new-saas-solutions-for-gs1-qr-codes/ Last updated: 2026-08-20T14:47:14.000Z [**Markem-Imaje**](https://www.markem-imaje.com/?ref=packagingeurope.com) **has introduced its CoLOS 2D Activate and CoLOS 2D Engage Software-as-a-Service (SaaS) enterprise solutions, aiming to enable global CPG and FMCG brands to create, organize, activate and manage static and dynamic GS1 Digital Link QR codes.** Supported by Markem-Imaje’s consulting services, the company seeks to provide manufacturers with a complete solution to prepare for [GS1 Sunrise 2027](https://tracking.us.nylas.com/l/9ea38be150374da0a6f015a553793ccb/1/2739b3f04c970c783c2d5fe286f38ac0dc4be54a35662e33aee60a826ae8e2f7?cache%5Fbuster=1787132342&ref=packagingeurope.com), meet evolving regulatory and retailer requirements. The platform allows manufacturers to deploy compliant 2D codes while delivering personalized consumer experiences, collecting first-party insights and supporting future digital product initiatives. The CoLOS 2D Activate gives manufacturers full control of GS1 Digital Link QR codes after printing through digital content management, URL destination management, scan data analytics and enterprise data integration. CoLOS 2D Engage enables marketing teams to design, publish and manage personalized consumer experiences through a drag-and-drop interface. Markem-Imaje adds that the platform provides detailed analytics showing how consumers interact with products across locations and over time. Key features include automated generation of compliant static or dynamic GS1 Digital Link QR codes aligned with SKU and GTIN data; management of Digital Link QR codes, associated digital content and reporting for products active throughout the supply chain; and packaging integrity controls and vision inspection to ensure barcode quality. The platform can be integrated with production systems to embed dynamic product and manufacturing data including lot number, best-before date, serial number and manufacturing facility information, enabling point-of-sale scanning and a range of consumer engagement applications, as well as automated synchronisation with ERP and other business systems to eliminate manual data entry. CoLOS 2D Activate and CoLOS 2D Engage also support both pre-print and inline printing environments, enabling manufacturers to launch pilot projects or scale to enterprise-wide deployment. Back in May, [Xaar](https://www.xaar.com/?ref=packagingeurope.com) launched [the Black version](https://packagingeurope.com/news/xaar-releases-new-printbar-for-black-1d-and-2d-variable-data-printing/14291.article?ref=packagingeurope.com) of its Versatex printbar at [interpack 2026](https://www.interpack.com/?ref=packagingeurope.com), said to bring high-definition black 1D and 2D variable data printing to existing analogue label presses and finishing lines. Xaar says the new printbar delivers precise code printing supporting applications such as serialization, personalization, authentication codes and supply chain tracking. More recently, [Polytag](https://polytag.io/?ref=packagingeurope.com) and [DataLase](https://datalase.com/?ref=packagingeurope.com) are [combined](https://packagingeurope.com/news/polytag-and-datalase-unlock-inkless-qr-printing-on-challenging-substrates/14390.article?ref=packagingeurope.com) their technologies to help customers apply GS1-compliant QR codes to challenging packaging substrates including films, foils, metals and coated surfaces. On the production line, a laser activates a pigment within the coating and produces a permanent, indelible QR code – negating the need for additional inks or consumables. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### From theory to practice: Executing your PPWR strategy through 2030 URL: https://www.packagingeurope.com/from-theory-to-practice-executing-your-ppwr-strategy-through-2030/ Last updated: 2026-08-21T09:46:56.000Z **New Linkedin Live discussion as part of the Sustainable Packaging Summit on September 1st at 10:00 BST/11:00 CEST.** Join the experts from [Recyda](https://www.recyda.com/?ref=packagingeurope.com), Vivian Loftin and Christian Resch, for a practical breakdown of what PPWR execution actually requires. They will chart the timeline through 2030, examine the real-world implications of Design for Recycling under PPWR Article 6, and break down the data flows needed to satisfy regulators. In the second half of the session, we transition from theory to practice with Jürgen Dornheim (Executive Industry Advisor and former Director of Corporate Packaging Innovation & Sustainability at P&G). Jürgen will share why high-quality data is non-negotiable, why there are no shortcuts to compliance, and how to structure your internal teams, processes, and corporate workflows to remain resilient and compliant for the decade ahead. [**Click here to attend!**](https://www.linkedin.com/events/7495768182499213312?viewAsMember=true&ref=packagingeurope.com) ### Submissions open for Starbucks’ global innovation challenge URL: https://www.packagingeurope.com/submissions-open-for-starbucks-global-innovation-challenge/ Last updated: 2026-08-20T11:55:31.000Z [**Starbucks**](https://www.starbucks.com/?ref=packagingeurope.com) **has opened submissions for its global** [**Innocentive**](http://www.innocentive.com/?ref=packagingeurope.com) **challenge, searching for a** **transparent, plastic-free compostable material for single-use cold cups and lids.** Alongside the three core materials, proposed materials for the [Starbucks Global Cold Cup Innovation Challenge](https://starbucks.community.innocentive.com/challenge/15eb413c031a45618ca446674a1a529d?utm%5Fsource=wazoku&utm%5Fmedium=blog&utm%5Fcampaign=Global%20Cold%20Cup) must be suitable for food contact, rigid enough for a barista to apply a lid without crushing the cup, heat-tolerant enough to handle an espresso shot without deforming and completely tasteless and odourless. The cups must also be producible at a volume of at least hundreds of tonnes per year while using forming technologies that are already prevalent in industry (such as injection moulding, thermoforming or cup formers). Innocentive is the open innovation element of Wazoku’s innovation eco-system. The challenge is open to individuals, organizations and solutions at Technology Readiness Levels 1-6, and a finished product is not required. To receive an award, participants will be required to assign exclusive ownership rights to the IP in their solution - although in the case of an organization that already owns the IP in its proposal, Starbucks states it is willing to explore a collaboration agreement. The challenge has a total prize award pool of $100,000 with which to award successful teams, researchers, start-ups, or enterprises. Winning solutions will then be taken through concept validation and prototyping in subsequent months, with the winners directly involved at each stage. Submissions are open until 14th September 2026\. Full details and the submission form are available at [innocentive.com](https://starbucks.community.innocentive.com/challenge/15eb413c031a45618ca446674a1a529d?utm%5Fsource=wazoku&utm%5Fmedium=blog&utm%5Fcampaign=Global%20Cold%20Cup). Last month [Lydy](https://www.lydy.com.au/?ref=packagingeurope.com) revealed its ‘pocket-sized’ [reusable lid](https://packagingeurope.com/news/pocket-sized-reusable-coffee-cup-lid-to-tackle-plastic-waste-on-the-go/14493.article?ref=packagingeurope.com) intended for use with on-the-go coffee cups, made from recycled plastic and ‘tasteless’ food-grade silicone. Designed to be used on paper, ceramic and glass coffee cups, Lydy is considered to be BPA-free and safe to use in direct contact with hot beverages. Also in July, [Footprint](https://www.footprintus.com/?ref=packagingeurope.com) acquired [Transcend Packaging](https://www.transcendpackaging.com/?ref=packagingeurope.com)’s ‘PE-free’ hot and cold cup, lid and straw [solution](https://packagingeurope.com/news/footprint-acquires-recyclable-compostable-paper-cups-with-mineral-coating/14531.article?ref=packagingeurope.com), designed to serve as a recyclable and home-compostable alternative to plastic-lined paper cups. The solution’s mineral-based coating is said to make it recyclable in existing waste streams without affecting its performance. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Optimizing end-of-line performance through early collaboration URL: https://www.packagingeurope.com/optimizing-end-of-line-performance-through-early-collaboration/ Last updated: 2026-10-13T13:59:50.000Z [![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/09/logo-512x512-3.png)](https://webapp.spotme.com/login/eventspace/optimizing-end-of-line-performance-through-early-collaboration/?ref=packagingeurope.com) ****Webinar now available on demand** Complimentary webinar with Intralox [Register to watch on demand ](https://webapp.spotme.com/login/eventspace/optimizing-end-of-line-performance-through-early-collaboration/?ref=packagingeurope.com) ****Learning Objectives** Identify common end-of-line challenges that limit productivity, automation, safety, and operational flexibility. Explain how early, collaborative line-layout planning among end users, OEMs, and solution providers can reduce project risk, avoid unnecessary costs, and accelerate operational benefits. Recognize practical opportunities to improve end-of-line performance by evaluating the complete system—not individual pieces of equipment in isolation. [Register to watch on demand ](https://webapp.spotme.com/login/eventspace/optimizing-end-of-line-performance-through-early-collaboration/?ref=packagingeurope.com) ****About the webinar** End-of-line operations are often challenged by inefficient layouts, disconnected equipment decisions, safety risks, and limited flexibility—all of which can restrict productivity and make future automation more difficult. This webinar will explore how a collaborative, system-level approach to line-layout planning can address these challenges. Attendees will learn why involving end users, original equipment manufacturers (OEMs), and solution providers early in the process can reduce project risk, prevent unnecessary costs, and accelerate operational benefits. Through practical insights and real-world perspectives, the discussion will examine opportunities to improve Packer to Palletizer performance by considering the complete system rather than individual pieces of equipment in isolation. Attendees will leave with a clearer understanding of how thoughtful planning and cross-functional collaboration can support safer, more efficient, and more adaptable end-of-line operations. [Register to watch on demand ](https://webapp.spotme.com/login/eventspace/optimizing-end-of-line-performance-through-early-collaboration/?ref=packagingeurope.com) ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/09/Robert.png) ****Robert Nagtzaam** **Intralox* Global CPG Industry Team Leader Robert Nagtzaam is Global CPG Industry Team Leader at Intralox, leading a worldwide team serving the canmaking, beverage, consumer goods, and packaging markets. With more than 20 years of international leadership, sales, and businessdevelopment experience across food processing and packaging, he brings a broad perspective to end-ofline challenges. Robert champions early collaboration among end users, original equipment manufacturers (OEMs), and solution experts to reduce risk and create efficient, adaptable line layouts. ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/09/Emanuele.png) ****Emanuele Costa** **Martini Alimentare Group* Technical Director / Engineering Emanuele Costa is Technical Director of Martini Alimentare Group. With over 30 years of experience in the food industry, he began his career at Amadori Group, where he held positions of increasing responsibility. He currently leads technical operations, plant engineering, industrial innovation, and energy efficiency initiatives at Martini Alimentare. His expertise focuses on advanced manufacturing technologies, automation, sustainable production, and continuous improvement. ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/09/Angelo-1.png) ****Angelo Cascino** **Intralox* Solution Seller Angelo Cascino is a packaging Solution Seller at Intralox, supporting food manufacturers across EMEA. With extensive field experience in conveyor applications and modular plastic belting, he specializes in developing back-end layouts that integrate packing, product handling, conveying and palletizing. Angelo works with end users, OEMs, and consultants from early concept through implementation, translating operational challenges into practical system designs that improve safety, flexibility, reliability, and overall line performance while reducing project risk. ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Nicolas.png) ****Nicolas de Chacaton** **MAF Industries* Technical Director Nicolas de Chacaton is Technical Director at MAF Industries in France, bringing nearly 30 years of experience in automation and technology solutions for the fresh produce industry. Since joining MAF in 1998, he has held roles spanning field service, engineering, and global technology leadership, including 10 years supporting MAF Industries' North American operations in California. Now based at the company's headquarters in France, Nicolas leads global engineering initiatives and helps drive the development of innovative solutions that improve efficiency, product quality, and operational performance for produce processors worldwide. ### Child-resistant packaging for nicotine pouches avoids costly redesigns URL: https://www.packagingeurope.com/child-resistant-packaging-for-nicotine-pouches-avoids-costly-redesigns/ Last updated: 2026-08-20T09:00:36.000Z [**Chemular**](https://chemular.com/?ref=packagingeurope.com) **has launched a patent-pending, child-resistant packaging format for nicotine pouches, intended to help brands avoid complete design overhauls and extra investment.** The [Safeguard](https://safeguardcans.com/?ref=packagingeurope.com) Mark I is described as a ‘universal solution’ that can be integrated as an external component for ‘virtually any’ nicotine pouch can. With its clear outer architecture, brands and manufacturers are expected to keep their existing cans while maintaining the visibility of their labels, branding, and scannable UPC barcodes – all without requiring much redesign. As such, the format is considered to be cost-effective – keeping capital investment, redevelopment and manufacturing disruption at a minimum, and negating the need to disrupt years of regulatory investment. It is also set to avoid the risk of revisiting PMTA submissions already under FDA review. Chemular also highlights the limitations of intellectual property as manufacturers evaluate CRC solutions. Safeguard Mark I’s patent-pending, spring-based locking mechanism is designed to unlock a ‘seamless’ and ‘intuitive’ user experience for adult consumers while maintaining reliable child resistance. “Every brand out there is trying to solve the same problem,” said Jason Carignan, chief commercial officer of Chemular. “How do you implement child-resistant packaging without starting over or incurring significant costs? “Through our work supporting product development and PMTAs across the industry, we’ve seen how significant that challenge can be. Safeguard was developed to give manufacturers a fundamentally different option, one that builds on the products and systems they already have in place, saving them time and money.” “We wanted to change how the industry approaches the problem,” added Sam Benaim, general manager of Safeguard. “Safeguard was designed for simple integration. “Implementation requires only a single Safeguard application station, making it practical to support multiple can formats and product lines while helping manufacturers bring child-resistant packaging to market more quickly with minimal operational disruption.” In other news, [Hoffmann Neopac](https://www.hoffmann-neopac.com/en/?ref=packagingeurope.com) previously unveiled a metal version of its [child-resistant tins](https://packagingeurope.com/news/hoffmann-neopac-unveils-100-metal-child-safe-tin-for-cannabis-products/9200.article?ref=packagingeurope.com) for dry and semi-dry cannabis products. While previous tins contained plastic inserts, the fully metal tins are expected to improve recyclability, with a resealable lid included to keep the product away from children or pets. Since then, [Contempo Specialty Packaging](https://www.contempocard.com/?ref=packagingeurope.com) has revealed the ‘world’s first’ plastic-free and [child-resistant cigarette box](https://packagingeurope.com/news/child-resistant-100-paperboard-cigarette-box-now-available-for-cannabis/12662.article?ref=packagingeurope.com) for cannabis pre-rolls. It is designed to overcome the risk of children tearing traditional flip-top boxes and recycle easily at end-of-life. [Colorcon](https://www.colorcon.com/?ref=packagingeurope.com)’s [all-in-one closure system](https://packagingeurope.com/news/all-in-one-closure-integrates-desiccant-tamper-evidence-and-child-resistance/14152.article?ref=packagingeurope.com) for moisture-sensitive oral dosage products also features a child-resistant component and built-in desiccant. The solution aims to extend the shelf life and efficacy of solid, moisture-sensitive oral dosage forms while protecting children. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### The RTD pack that is made to be kept URL: https://www.packagingeurope.com/the-rtd-pack-that-is-made-to-be-kept/ Last updated: 2026-08-20T12:44:29.000Z **Kocktail** [**recently launched**](https://packagingeurope.com/news/kocktail-launches-innovative-new-premium-ready-to-drink-format/14560.article?ref=packagingeurope.com) **an innovative new pack featuring a peel-off metal lid that reveals a ready-to-drink cocktail in an attractive, reusable glass. One of the company’s co-founders, Emil Stickland, tells us more.** --- **Let’s start at the beginning – can you give us an overview of Kocktail’s mission, core portfolio, and history as a company?** Kocktail was co-founded by myself and my friend Andrew Hutchinson in the summer of 2020\. It was born out of a desire to experience our favourite cocktails from the comfort of home, and we were unable to find anything bottled that was up to our standards, so decided to take matters into our own hands. At Kocktail we are passionate about quality. Proudly handmade in Newcastle, all Kocktail’s Bottled Cocktails and Kocktail Collections are made in small batches using the finest ingredients and premium spirits by our team of award-winning bartenders, designed with experience at the heart. We are now the proud winner of eleven Great Taste Stars, with an ever-growing collection, now set to expand even further with the launch of our new Kocktail Glass. Kocktail is available at the likes of John Lewis, Majestic Wine and independents nationwide. **I’d like to talk about Kocktail Glass now – please could you introduce it for any readers who may have missed the initial announcement?** We are really excited to be unveiling a brand-new addition to our ready-to-drink (RTD) line-up, the new Kocktail Glass. The Kocktail Glass offers a point of difference in the category as we serve up a fresh take on ready-to-drink. We’ve focused on delivering an elevated cocktail experience that truly delivers. A first-of-it’s-category cocktail glass format, our Kocktail Glass contains a premium cocktail and is designed to be kept and reused, something yet to be seen in our category. The Kocktail Glass also marks the next step in the evolution of category premiumisation, as we are using world-best spirits in every one of our serves, such as Elijah Craig Small Batch, known as the Father of Bourbon, alongside favourites such as Hepple Gin, Asterley Bros and Cazcabel. **What was Kocktail’s thinking behind launching its new product in this pack, and why is it especially important for packs to stand out on-shelf/in-feed?** We’ve spent the last five years proudly taking every decision to ensure our drinks are the best on the market. From mixing everything in house, by hand, to trialing and tweaking every ingredient and recipe until we hit the perfect serve. Our approach to our pack formats is no different. We always wanted to enable our loyal customers to pick up a Kocktail for under £10 but found that every time we saw a cocktail in a can, or a pouch, we just wished it was in a glass, with ice and a lovely garnish and all the ceremony that surrounds that. We think a cocktail should be an experience and our beautiful new Kocktail glasses really deliver on that. When it comes to on-shelf standout, retailers are always looking for something that will draw attention and catch the eye (and imagination) of consumers. The new Kocktail Glass packaging format really delivers on this, standing out on shelf as something truly unique. While the product inside the glass is our heartland, our job doesn’t end here. Packaging, branding and format is a huge part of what we do. We feel like our Kocktail Glass truly delivers difference into the fixture. The pack, just like our premium serves, reflects how there is no compromise across any aspect of our creativity at Kocktail. **Could you give us some insights into how the new packaging was developed, from concept all the way to delivery? What were the main issues that had to be overcome during the R&D process?** It’s easy to come up with an idea, but the execution is often much harder! Rather than commissioning an external design studio, we developed the vessel internally. This may have made things harder in some ways but enabled us to maintain a direct connection between the cocktail, the serving ritual and the manufacturing process. Our first bespoke glass project, we became fascinated by the idea that ready-to-drink packaging is usually designed to disappear as quickly as possible and wanted to create something that behaved more like glassware than packaging. The aim was to bring elements of the cocktail bar experience into a retail format, while also creating an object designed for permanence rather than disposal. During the design process, the user experience became central to the project’s development, with particular focus placed on transitioning the object from packaging into reusable glassware. For us to achieve our goal, it was important to test every element again, and again, and again. Reflective of this, I have over 100 different 3D prints of the new Kocktail Glass! This enabled us to split test variations in size, width, height and whether the ripples were embossed or debossed, how thick the lip was, the distance between where the ripples stop and the lip begins, and so many more variants. We got there in the end and couldn’t be more pleased with our final design. A “glassware first” format, Kocktail Glass allows drinkers to add ice and garnish directly into the vessel before serving. The vessel features a vertically fluted surface inspired by traditional barware and was engineered to remain stackable for convenient storage. It is sealed using a scaled-up ring pull cap more commonly associated with bottled drinks, while a fully removable wraparound label was designed to peel away cleanly once opened. While the project takes cues from traditional cocktail glasses, the product is manufactured using industrial glass blowing processes typically reserved for bottle production. This allowed us to produce reusable glassware at scale while retaining the efficiencies of conventional manufacturing. Every detail came from balancing form with manufacturing constraints. The glass needed to stack efficiently, work with a ring pull closure, survive industrial production and still feel elegant in the hand once filled with ice and garnish. We mix all our cocktails by hand in house, so it felt important that the design process reflected the same philosophy. While we were never going to blow glass ourselves, we wanted to feel closely connected to the process, so that the finished object genuinely reflected our brand ideals. Whilst the user experience was central to the design, we also wanted to ensure Kocktail was remembered. So, we reverse debossed a logo in the base of the glass, so that when you get to the end of your drink and look down at the last drop, you see the Kocktail logo in the base. It might just be a small logo at the bottom of a glass, but to me it personifies Kocktail. **Kocktail Glass is set to retail at £7.50 (€8.80) – are you able to give a rough estimate regarding how much of that price is attributable to the packaging? And how much does each pack cost the company compared with traditional alternatives?** Whilst glass is more expensive than cans, it’s simply not comparable. With the Kocktail Glass, consumers are not only getting an elevated experience, simply needing to add ice and garnish for a premium at-home cocktail serve, but also a piece of glassware they can use time and time again. This is fairly reflected in the recommended retail price. **Can you give us some insight into the carbon footprint of this pack – is it more or less carbon intensive than other packaging formats you’ve used before?** In terms of sustainability, our aim wasn’t simply to replace an aluminium can with another single use format. The Kocktail Glass has been designed as a reusable drinks glass first, with the cocktail acting as the introduction to a piece of glassware consumers are encouraged to keep and use long after the drink has been enjoyed. While an aluminium can is lighter and typically has a lower carbon footprint for a single use, it is designed to be recycled after one use. By contrast, the environmental impact of the Kocktail Glass improves each time it is reused. We deliberately designed it to be an attractive, durable piece of glassware that consumers will keep in their cupboards rather than discard. Glass is also infinitely recyclable without loss of quality where suitable recycling facilities exist, but we believe the greatest environmental benefit comes from extending the life of the product through repeated reuse before it is eventually recycled. Glass is one of the most chemically inert packaging materials available. It doesn’t require plasticisers or polymer coatings to come into direct contact with food and drink (as cans do), and it’s infinitely recyclable without loss of quality. Combined with its potential for repeated reuse, that’s why we chose glass as the foundation for the Kocktail Glass. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### EU Commission misses deadline to harmonize PPWR’s labelling requirements URL: https://www.packagingeurope.com/eu-commission-misses-deadline-to-harmonize-ppwrs-labelling-requirements/ Last updated: 2026-08-21T05:25:04.000Z **The** [**European Commission**](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com) **has missed its self-imposed deadline to harmonize the Packaging and Packaging Waste Regulation’s labelling requirements for recycled content, reusable packaging, and consumer sorting via implementing acts – potentially resulting in a time crunch for businesses to comply.** The Packaging and Packaging Waste Regulation has [officially applied](https://packagingeurope.com/news/first-packaging-and-packaging-waste-regulation-rules-officially-apply/14596.article?ref=packagingeurope.com) since 12 August. The Commission initially said it would adopt implementing acts to solidify labelling requirements by the date of application. One implementing act was set to establish a harmonized label and the specification of labelling requirements and formats, as per Article 12 of the Regulation. This was set to include digital labelling and account for the specific circumstances of composite packaging, as well as packaging designed specifically for an individual Member State’s deposit return system. Another implementing act would also set out a methodology for identifying a pack’s material composition – including composite packaging and integrated or separate packaging components – through standardized, open digital marking technologies. While the exact content of these measures is yet to be confirmed, the requirements are expected to follow the Joint Research Council’s proposal of a standardized pictogram-based label to represent a pack’s material composition. In this case, waste receptacles would bear similar pictogram-based labels to help consumers sort their waste directly. So far, the Commission is yet to adopt the implementing acts. While recyclability and labelling scheme [OPRL](https://oprl.org.uk/?ref=packagingeurope.com) does not expect a long delay, it warns of a ‘very tight’ timeline to comply, as packaging producers will be left with 24 months to apply the harmonized labels to their packaging. “While any delay to the start of implementation leaves brands with a slightly longer period of uncertainty, the timeline – once the Act is announced – still allows two years’ implementation time,” says OPRL managing director Jude Allan. “Once the EU’s plans are clear, the UK can also move forward with plans for its own mandatory label under pEPR. “Like many areas of legislation, the final outcome may look simple, but OPRL’s experience over the last 17 years shows how complicated and nuanced the process can be. In the case of PPWR, legislators have had to consider areas like sorting capability across multiple members states, and how to address language issues. Whatever the process, the bottom line is, that if we don’t communicate with consumers around recycling, we cannot expect them to do the right thing. “Recent OPRL research demonstrates the importance of clear communication with consumers to achieve the necessary levels of recycling. So we are pleased to see that brands are still likely to be able to include instructions next to the PPWR label. “OPRL’s latest research shows conclusively that consumers respond positively to calls to action. In our survey, 78% of respondents said they would be likely to rinse packaging that included a call to action, compared with 51 per cent where no action was recommended. Positive actions all make a difference to the quality of the material being recycled, which is what we are all working to achieve.” OPRL is in the process of developing a ‘simple’ and ‘intuitive’ labelling tool to help brands adapt to the upcoming requirements. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Syntegon reveals pilot-scale tablet coater for variable batch sizes URL: https://www.packagingeurope.com/syntegon-reveals-pilot-scale-tablet-coater-for-variable-batch-sizes/ Last updated: 2026-08-20T06:15:22.000Z [**Syntegon**](https://www.syntegon.com/?ref=packagingeurope.com) **has expanded its Oral Solid Dosage (OSD) processing range with the Sepion 75, a pilot-scale tablet coater designed to support manufacturers and CDMOs in handling growing product diversity, smaller and more variable batch sizes, and stricter containment requirements for highly potent active ingredients.** The new tablet coater enables flexible batch processing covering batch sizes from 10 to 100 percent of the maximum working volume. Syntegon says two interchangeable drum sizes within a single machine cover batch volumes from 8 to 75 litres, supporting early development batches and advanced pilot runs without requiring process parameters to be redefined, enabling flexible production planning and reducing downtime during product changeovers. The company states that the optimized drum geometry and advanced spraying system improves process air usage and allows for shorter processing times. The automatically adjustable spray arm maintains the ‘optimal spray position’ for different filling levels and makes the Sepion 75 suitable for demanding applications such as functional coatings. The Sepion series features closed material handling during filling, sampling, and discharge, minimizing manual intervention. Syntegon adds that containment up to OEB5 is an option for all Sepion coaters through split valves, safe-change filters and extended cleaning configurations aiming to improve operator safety and reduce contamination risks while supporting compliance with current pharmaceutical manufacturing requirements. Last year solid dose packaging company [Aylward Enterprises](https://aylwardenterprises.com/?ref=packagingeurope.com) aimed to provide ‘100% count verification and reject-on-the-fly performance’ for pharmaceutical, nutraceutical, and healthcare packaging lines with its [TCM Tablet Counter](https://packagingeurope.com/news/aylward-enterprises-targets-product-accuracy-and-compliance-with-tablet-counter/13619.article?ref=packagingeurope.com), said to feature patented product counting technology and advanced vision inspection. The company states that the TCM has an integrated camera system that verifies 100% of product counts while detecting and rejecting chipped, broken, or colour-discrepant tablets in real time, without interrupting production. At the start of this year, [ACG Packaging Materials](https://www.acg-world.com/packaging-materials?ref=packagingeurope.com) introduced SuperPod, its [cold-form blister technology](https://packagingeurope.com/news/cold-form-blister-technology-downsizes-cavities-by-up-to-39/13828.article?ref=packagingeurope.com) believed to downsize blister cavities by up to 39% and use less material per pack. The technology is expected to cut down on material and resource consumption per dosage. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Videojet targets reduced downtime with new continuous inkjet printer URL: https://www.packagingeurope.com/videojet-targets-reduced-downtime-with-new-continuous-inkjet-printer/ Last updated: 2026-08-19T12:21:46.000Z [**Videojet Technologies**](https://www.videojet.com/?ref=packagingeurope.com) **has introduced its 1880 C continuous inkjet printer, designed to help reduce cleaning, service calls and unpredictable downtime for pigmented CIJ printing.** The new coding solution is built for hard and soft pigmented applications and said to deliver ‘bold, high-contrast’ codes while offering operation and maintenance similar to a dye-based printer. The Videojet 1880 C is suitable for applications from beverage cans and personal care packaging to industrial products and flexible materials. The printer aims to help manufacturers apply high-contrast codes without adding unnecessary complexity to daily operation. Videojet says it also gives production, maintenance and engineering teams a practical path for inline printing of pigmented CIJ codes with fewer equipment maintenance concerns. The company adds that the Videojet 1880 C has a specialized printer with an advanced ink system designed for reliable ink flow, reduced sedimentation and minimized pigment buildup. Apparently, the printer’s long-life core does not require annual replacement, helping to reduce planned maintenance activities. A main filter life of up to 8,000 hours aims to support predictable operation and fewer interruptions for service. Videojet states that the 1880 C supports automatic recovery for up to four weeks after shutdown without manual intervention, helping to minimize restart delays. Its touchscreen interface helps operators work with the same controls across Videojet systems, seeking to reduce training time and support repeatable operations from line to line. Its integrated Wi‑Fi connectivity is designed to give teams easier access to printer data and connected support tools. In related news, [Hubergroup Print Solutions](http://www.hubergroup.com/?ref=packagingeurope.com) has [announced](https://packagingeurope.com/news/hubergroup-print-solutions-launches-offset-ink-range-with-new-resin-technology/14302.article?ref=packagingeurope.com) its next generation of offset inks featuring a new resin technology, said to deliver fewer make-ready sheets, more consistent colour reproduction and a ‘substantial reduction’ in misting, even on high‑speed presses. The inks also result in fewer sheets being required for on‑press adjustments; table print density and consistent colour results; and ‘consistently good’ post-print performance. More recently, [Siegwerk](https://www.siegwerk.com/en/home.html?ref=packagingeurope.com) unveiled a new [white printing ink](https://packagingeurope.com/news/siegwerk-launches-ink-that-also-acts-as-oxygen-barrier/14388.article?ref=packagingeurope.com) that also provides an oxygen barrier. Aiming to transform barrier performance from a dedicated material layer into a functional property of the ink itself, CIRKIT OXYBAR eliminates the complexity, the use of additional materials, and processing steps that conventional packaging structures generate due to them requiring separate layers. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Shaping the future of metal packaging: Quality, sustainability and performance URL: https://www.packagingeurope.com/the-metal-packaging-confidence-gap-why-quality-sustainability-and-performance-are-becoming-harder-to-balance/ Last updated: 2026-10-14T15:45:49.000Z [![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/09/logo-512x512-2.png)](https://youtu.be/H3SrnsEUerM?ref=packagingeurope.com) ****Recording now available on demand** Complimentary webinar with Industrial Physics [Register to watch on YouTube ](https://youtu.be/H3SrnsEUerM?ref=packagingeurope.com) ****Learning Objectives** Gain insight into how regulation, sustainability targets and changing customer expectations are reshaping priorities for metal packaging manufacturers, and what these pressures mean in practice for the years ahead. Explore the practical challenges of balancing lightweighting and recyclability with structural integrity, product quality and cost in high-speed manufacturing environments. Understand where current quality control and testing approaches are coming under pressure, including challenges around repeatability, operator dependency and identifying quality issues early enough in production. Learn how manufacturers are approaching investment and operational change, including the barriers to adopting new technologies and the role of collaboration, measurement and automation in improving long-term resilience. [Register to watch on YouTube ](https://youtu.be/H3SrnsEUerM?ref=packagingeurope.com) ****About the webinar** Metal packaging manufacturers are under pressure to meet sustainability targets, reduce material use and respond to evolving regulation, without compromising product quality or performance. At the same time, cost pressures and high-speed production mean changes need to work commercially as well as technically. New research from Industrial Physics suggests the industry is confident in its ability to meet current requirements, but less certain about what comes next. In this webinar, experts from Industrial Physics, the Metal Packaging Manufacturers Association and Suntory Food and Beverage Europe will discuss how these pressures are playing out in practice. The session will examine how manufacturers are balancing lightweighting and recyclability with structural integrity, quality and cost, alongside the impact of changing regulation and customer requirements. The speakers will also address a key question raised by the research: if manufacturers recognise the need for change, what is preventing faster progress? Drawing on technical, industry and manufacturing perspectives, they will discuss the realities of investing in new technology, introducing automation and maintaining quality in live production environments. The discussion will consider where better measurement and earlier visibility of process variation can help, where investment can have the greatest impact, and how collaboration across the industry can support manufacturers as requirements continue to change. [Register to watch on YouTube ](https://youtu.be/H3SrnsEUerM?ref=packagingeurope.com) ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/09/Steve-Davis.png) ****Steve Davis** **Industrial Physics* Global Director Product Management With over two decades of engineering experience, Steve Davis is a true expert when it comes to the design and development of metal packaging testing systems. He has provided solutions for many of the world’s leading can makers and can fillers. Steve’s roles have been diverse – from helping customers find the right equipment in technical sales roles to leading as a European VP of a metal packaging measurement business. At Industrial Physics, he utilises his specialist skills to lead a team of experts and ensure the brand’s equipment can protect the integrity of its customer’s metal packaging. ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/09/Jason-Galley.png) ****Jason Galley** **Metal Packaging Manufacturers Association* Director and Chief Executive Jason Galley is Director and Chief Executive of the Metal Packaging Manufacturers Association (MPMA) with responsibility for the overall management of the trade association. The MPMA represents around 30-member companies in a UK sector which employs close to 3,500 employees across 50 factories. Jason is the lead voice for the metal packaging sector, championing and promoting the unique recyclability and sustainable benefits of aluminium and steel packaging while demonstrating its role in the circular economy and food security. Prior to his MPMA role, Jason has held senior innovation, sustainability and operations roles within global metal packaging organisations. ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/09/Greg-Bentley.png) ****Gregory Bentley** **Suntory* EU Packaging Director & SMEE COO Gregory has worked in the packaging industry for over 25 years in a range of roles and companies from design to engineering and converters to FMCG. His project portfolio includes a number of key projects at Coca-Cola and ABINBEV, including Share a Coke, bow label, the all-new Fanta spiral bottle, before taking on full time leadership roles in WestRock and Suntory, where developing the next generation of packaging professionals is his passion and focus. A passionate advocate of sustainable and innovative packaging, sharing his passion through his Instagram packaging blog @passionforpack. Gregory joined Suntory in 2022 and leads the Suntory Beverage and Food Europe packaging team. ### Sustainability Awards Finalist Interview: Living Ink’s renewable black pigment URL: https://www.packagingeurope.com/sustainability-awards-finalist-interview-living-inks-renewable-black-pigment/ Last updated: 2026-08-19T10:45:05.000Z [**Living Ink Technologies**](https://www.livingink.co/?ref=packagingeurope.com) **is a** [**finalist**](https://packagingeurope.com/news/announcing-the-finalists-of-packaging-europes-sustainability-awards-2026/14337.article?ref=packagingeurope.com) **in this year’s Sustainability Awards, nominated in the Start-Up New Materials category for its renewable black pigment made from agrifood waste. We spoke with the company’s director of Partnerships & Strategic Growth, Devon Murrie, to find out more about this entry.** **You’re a finalist in the Sustainability Awards 2026\. Congratulations! Could you summarize your entry in less than 50 words?** In partnership with AB InBev’s 100+ Accelerator, Living Ink Technologies transforms agrifood waste, like spent brewery yeast and industrially farmed algae, into renewable black pigments for packaging inks. This circular solution diverts biomass from landfills while replacing petroleum-based carbon black, reducing supply chain emissions and creating a closed-loop packaging system. **Why do you think the judges were impressed with your entry? Tell us about what is innovative about your project and its impact on packaging sustainability.** We believe the judges were impressed because our project solves multiple systemic problems with a single material solution. On the front end, we turn a costly waste management liability for agrifood partners into a high-value feedstock, preventing landfill emissions. On the output side, we replace traditional carbon black (a petroleum product) with a bio-based, safer chemistry that helps brands hit strict carbon targets and upcoming regulatory compliance. The ultimate innovation here is the potential for a completely closed-loop, circular supply chain. For a partner like AB InBev, we can take the spent yeast from their fermentation process and turn it into the very ink printed on their beverage packaging. It is a tangible, visible story of circularity that proves sustainability doesn’t have to compromise performance. **Finally, can you tell us about the ongoing development of your project and how your innovation has been received by the industry?** While our waste-to-value pigment technology is highly innovative, it is already proven to be commercially viable. Living Ink is already in the market with our sustainable pigments and inks featured on packaging for major global brands like Nike, Patagonia, and New Balance. Moving forward, our immediate focus is scaling these commercial applications with the help of manufacturing channel partners to drive down production costs and achieve greater economies of scale. Concurrently, we are expanding our R&D to test and integrate new bio-based waste feedstocks. By diversifying our source materials, we will make our pigments and inks more accessible, scalable, and adaptable to different regional supply chains worldwide. **The winners of this year’s Sustainability Awards are due to be announced on the 11th November at the Sustainable Packaging Summit, taking place from the 10th\-12th November in Utrecht, Netherlands. The Summit mobilizes leaders of the FMCG value chain, policymakers, NGOs, recyclers and investors to collaborate, remove barriers and identify opportunities on the road to sustainable transformation.** **To learn more or register, visit:** [**https://www.packagingsummit.earth**](https://www.packagingsummit.earth/?ref=packagingeurope.com) **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Sun-Maid’s Pokémon cartons promote raisins as healthy back-to-school snack URL: https://www.packagingeurope.com/sun-maids-pokemon-cartons-promote-raisins-as-healthy-back-to-school-snack/ Last updated: 2026-08-19T08:54:01.000Z [**Sun-Maid Growers of California**](https://www.sunmaid.com/?ref=packagingeurope.com) **and** [**The Pokémon Company International**](https://corporate.pokemon.com/en-us/?ref=packagingeurope.com) **have launched limited-edition six-pack cartons of raisins – set to promote healthy snacking during the back-to-school season.** Coinciding with Pokémon’s 30th anniversary, the new cartons are intended as a ‘fun addition’ to school snacks and lunches – introducing the iconic character Pikachu to Sun-Maid’s established ‘little red box’ format. Sun-Maid hopes to encourage Pokémon fans of all ages to showcase their love for the franchise while choosing a whole-fruit snack with zero added sugar. Consumers who enjoy animation and/or healthy eating are also urged to pick up a carton to eat at home or on the go. “Sun-Maid has been part of lunchboxes for generations and remains a snack parents can feel good about,” said Steve Loftus, CEO of Sun‑Maid Growers of California. “This is a great example of how we keep that legacy relevant, combining the goodness people expect from Sun-Maid with an experience that brings extra excitement to everyday snack time. “This special Pikachu packaging is especially iconic given this year is Pokémon’s 30th anniversary. It is a bold, fun snack option that also builds on Sun-Maid’s trusted legacy with fans of all ages.” The cartons are available while supplies last at major retailers and online. Earlier this year, the Pokémon Company joined forces with [Hershey’s Kisses](https://www.thehersheycompany.com/en%5Fus/home.html?ref=packagingeurope.com) to celebrate its anniversary with a [limited-edition collection](https://packagingeurope.com/news/hershey-and-pokemon-team-up-for-limited-edition-foil-wrap-collection/14277.article?ref=packagingeurope.com) and ‘narrative-driven experience’. The limited-edition Poké Ball foil designs were accompanied by an on-pack QR code and social media posts to engage with the story of franchise villains Team Rocket attempting to steal packaging variant. In another franchise tie-in, [Kyrö Distillery Company](https://www.kyrodistillery.com/?ref=packagingeurope.com) has integrated [Woamy](https://www.woamy.com/?ref=packagingeurope.com)’s biodegradable and recyclable biofoam into a [limited-edition whisky tasting set](https://packagingeurope.com/news/biodegradable-recyclable-biofoam-protects-game-of-thrones-themed-whisky-set/14442.article?ref=packagingeurope.com) inspired by [HBO](https://www.hbo.com/?ref=packagingeurope.com)’s Game of Thrones. Inspired by the fictional world of Westeros and the theme of ‘Fire and Blood’, the promotional tasting set was featured in exclusive releases to selected partners and media representatives. [Nature Valley](https://www.naturevalley.com/?ref=packagingeurope.com) has also developed [commemorative packaging](https://packagingeurope.com/news/limited-edition-nature-valley-packaging-encourages-visits-to-national-parks/14489.article?ref=packagingeurope.com) and merchandise kits to encourage consumers to visit national parks across the United States. The campaign draws upon Nature Valley’s long-term partnership with the [National Park Foundation](https://www.nationalparks.org/?ref=packagingeurope.com) and depicts landmarks such as Yellowstone National Park, Yosemite National Park, and the Grand Canyon. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Report: The ultimate guide to global packaging sustainability regulation in 2026 URL: https://www.packagingeurope.com/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2026/ Last updated: 2026-08-19T07:50:48.000Z _This post is for paying subscribers only._ ### PepsiCo reports 18% recycled content and 6% virgin plastic reduction in 2025 URL: https://www.packagingeurope.com/pepsico-reports-18-recycled-content-and-6-virgin-plastic-reduction-in-2025/ Last updated: 2026-08-19T06:50:00.000Z **In its latest** [**ESG Summary**](https://www.pepsico.com/docs/pepsico-5v9wci20/media/Files/esg-topics/ESG-Summary-2025.pdf?ref=packagingeurope.com)**, PepsiCo claims that it incorporated 18% recycled plastic into its packaging last year and reduced its absolute tonnage of virgin plastic packaging by 6% between 2024 and 2025.** Reportedly, PepsiCo used 2.0 million metric tons of plastic in its key packaging markets. Regarding primary packaging, the company claims to have reduced its absolute tonnage of virgin plastics by 6% year-on-year, and to have implemented 18% recycled plastic. Now it expects 94% of its primary and secondary packaging portfolio to be reusable, recyclable, or compostable by design by 2030. “We’re systematically designing packaging to be reusable, recyclable, or compostable, while incorporating more recycled content across our global portfolio of primary and secondary packaging in key packaging markets,” the report reads. “Our vision is to never see packaging become waste.” “At the same time, we know that achieving our broader packaging goals will require more circular solutions and system-wide change beyond any one company’s efforts, and we continue to face headwinds such as gaps in recycling infrastructure,” comments Ramon L. Laguarta, chairman and chief executive officer at PepsiCo. The report highlights PepsiCo’s ongoing commitment to invest in deposit return systems, Extended Producer Responsibility (EPR) frameworks, and circular economy infrastructure that ‘scales beyond our own supply chain and into the world’. In its [ESG Summary](https://packagingeurope.com/news/pepsico-boosts-recycled-content-by-15-and-cuts-5-of-virgin-plastic-in-2024/13327.article?ref=packagingeurope.com) for 2024, PepsiCo reported that 93% of its primary and secondary packaging in key markets was reusable, recyclable, or compostable, and emphasized its plans to phase out hard-to-recycle materials like non-recyclable labels. It also pointed to a 5% reduction in virgin plastic tonnage and a 15% increase in recycled plastic across its primary packaging in key markets between 2023 and 2024. PepsiCo previously [scaled back its packaging targets](https://packagingeurope.com/news/pepsico-revisits-plastic-packaging-targets-due-to-external-factors/12867.article?ref=packagingeurope.com). Whereas it once sought to achieve a 20% reduction in absolute tonnage of virgin plastic derived from non-renewable sources by 2030, it now aspires to an average year-over-year reduction of 2%. Similarly, its goal to achieve 100% recyclable, compostable, biodegradable, or reusable packaging by 2025 was revised to 97% reusable, recyclable, or compostable primary and secondary packaging in its key packaging markets – removing biodegradability from the scope. It also targeted a minimum threshold of 40% recycled content for its primary plastic packaging by 2035 or sooner. By making these changes, PepsiCo said it was being transparent about global factors outside its control, such as China’s rPET bans for food-grade packaging and India’s more recent decisions to allow rPET in beverage and food packaging. PepsiCo’s packaging targets fall under [PepsiCo Positive (pep+)](https://www.pepsico.com/pepsico-positive?ref=packagingeurope.com) – a business strategy said to bolster the brand’s supply chain resilience while aligning with consumer preferences, creating long-term value for shareholders, and protecting people, resources and communities across its operations. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Mondi and Fixit Gruppe partner on paper bag portfolio for building materials URL: https://www.packagingeurope.com/mondi-and-fixit-gruppe-partner-on-paper-bag-portfolio-for-building-materials/ Last updated: 2026-08-18T14:38:27.000Z [**Mondi**](https://www.mondigroup.com/?ref=packagingeurope.com) **has collaborated with** [**Fixit Gruppe**](https://www.fixit-gruppe.com/en?ref=packagingeurope.com) **on a unified European paper bag portfolio for over 100 building material products, designed to optimize material usage, improve design to support recycling and lower greenhouse gas emissions.** The project aims to support a more harmonized packaging approach across Europe while maintaining consistent packaging quality and reliable performance. The companies say it also aligns with Fixit Gruppe’s target to lower greenhouse gas emissions by 135 tonnes of CO2 compared to the previous year. Following an audit at Mondi’s Bag Application Centre in Frantschach, Austria, Mondi says its specialists analysed Fixit Gruppe’s existing packaging and developed an optimized, standardized solution. The new paper bag formats were created with a focus on material usage, paper grammage, barrier protection and the thickness of the plastic inner layer. Mondi manufactured its own sack kraft paper for the bags, said to provide the necessary moisture protection for products such as cement and other powdered materials while ensuring an ‘efficient and reliable’ filling process on Fixit Gruppe’s machinery. Bernhard Zott, director of Research & Development at Fixit Gruppe, says: “We needed packaging that protects a wide range of building materials, is practical on construction sites and supports our climate strategy. Mondi assessed everything thoroughly and worked closely with our teams to improve functionality, sustainability and quality requirements.” In similar news, [Raro International](https://raro-international.com/?ref=packagingeurope.com) claims to have [successfully engineered](https://packagingeurope.com/news/raro-international-patents-plastic-free-biodegradable-home-compostable-bag/14504.article?ref=packagingeurope.com) and patented a ‘completely circular matrix’ under its Raro Bags brand, said to be 100% plastic-free, 100% biodegradable and home-compostable, with an industrial-grade tensile strength capable of carrying up to 20kg without tearing. The company states the material bonds high-fidelity substrates with an open-weave organic gauze cloth core using a proprietary 100% organic adhesive matrix, ensuring it ‘never delaminates, even under high moisture and humidity’. Earlier this month Indian packaging company [UFlex](https://www.uflexltd.com/?ref=packagingeurope.com) commissioned its first overseas woven polypropylene (WPP) [bag manufacturing plant](https://packagingeurope.com/news/uflex-commissions-woven-pp-bag-manufacturing-plant-in-mexico/14583.article?ref=packagingeurope.com) in Mexico, with an annual production capacity of 80 million bags. The bags also incorporate mite-preventive laser venting technology that allows air to escape while preventing the ingress of mites. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Zerocircle introduces heat-sealable coating made from natural polymers URL: https://www.packagingeurope.com/zerocircle-introduces-heat-sealable-coating-made-from-natural-polymers/ Last updated: 2026-08-19T05:35:15.000Z [**Zerocircle**](https://zerocircle.in/?ref=packagingeurope.com) **has unveiled its heat-sealable hydrophobic coating for paper cups made from natural polymers, said to provide water and grease resistance for hot beverages without a polyethylene lining or PFAS treatment.** The new coating is designed to be repulped in standard recycling streams and is derived from seaweed and plant-based materials. It aims to replace polyethylene lamination in conventional paper cups and the fluorochemical treatments used for water and grease resistance. It also complies with the European Union’s Single Use Plastic Directive and the Packaging and Packaging Waste Regulation (PPWR). Zerocircle says that cups can be formed and seam-sealed on existing converting equipment without adhesive due to the coating’s heat-sealable properties. The proprietary coating ‘integrates seamlessly’ into existing paper waste streams without requiring segregation. The company is preparing commercial samples for existing and new clients and is targeting deployment by the end of 2026\. It is working with QSR chains, catering businesses and packaging distributors across Europe to pilot the technology. Apparently, the technology has been tested with boiling water and hot coffee, maintaining performance up to 90 degrees Celsius. Zerocircle claims to be the ‘first’ company in Asia to be certified as 100% plastic free and its materials are chemically non-modified by the [Wageningen University & Research](https://www.wur.nl/en?ref=packagingeurope.com). Zerocircle adds that its materials are certified food contact safe and [REACH](https://environment.ec.europa.eu/topics/chemicals/reach-regulation%5Fen?ref=packagingeurope.com) compliant, meaning its products are safe for humans and nature with no harmful chemicals or substances in them. In related news, [Footprint](https://www.footprintus.com/?ref=packagingeurope.com) has acquired [Transcend Packaging](https://www.transcendpackaging.com/?ref=packagingeurope.com)’s ‘PE-free’ hot and cold cup, lid and straw [solution](https://packagingeurope.com/news/footprint-acquires-recyclable-compostable-paper-cups-with-mineral-coating/14531.article?ref=packagingeurope.com), designed to serve as a recyclable and home-compostable alternative to plastic-lined paper cups. Footprint plans to scale the new packaging through its Poland facility in line with plans to expand across Europe and North America. In June a [study](https://pubs.acs.org/doi/abs/10.1021/acsapm.6c00854?ref=packagingeurope.com) funded by the [U.S. Department of Energy](https://www.energy.gov/?ref=packagingeurope.com) revealed that researchers have [converted waste sawdust](https://packagingeurope.com/news/sawdust-based-foam-with-beeswax-coating-developed-to-replace-polystyrene/14445.article?ref=packagingeurope.com) into packaging foams with beeswax coatings, expected to match the strength and impact resistance of polystyrene alternatives in certain applications. The study sourced fine processed wood powder or coarse unprocessed mill waste from [Hadley Mill Works](https://hadleymillworks.wixsite.com/hadleymillworks?ref=packagingeurope.com) and then incorporated cellulose binders and cross-linking ingredients. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### X-Rite Pantone’s portable spectrophotometer to optimize colour print URL: https://www.packagingeurope.com/x-rite-pantones-portable-spectrophotometer-to-optimize-colour-print/ Last updated: 2026-08-18T08:22:20.000Z [**X-Rite Pantone**](https://www.xrite.com/?ref=packagingeurope.com) **has revealed its new portable spectrophotometer, eXact 2 Basic – a device set to unlock consistent colour workflows, reduce waste, and improve efficiency alongside digital workflow solutions.** Designed for easy use in commercial print production, the device combines density and L\*a\*b\* colour measurement in a single handheld device. It is expected to unlock fast, objective colour verification to support product decisions without adding complexity to daily press operations. In turn, it is hoped to help press operators move past visual inspection and density-only workflows. Alongside the rest of its product line, eXact 2 Basic is said to fit into an integrated colour workflow – bringing together digital colour standards, ink formulation, press-side measurement, quality management, and production reporting. Connecting colour data across production is set to help organizations improve visibility, standardize processes, and predict results more accurately. Potential applications for the packaging sector include flexible packaging, pouches, inline folding cartons, shrink sleeves and labels. “Reliable colour starts with accurate measurement, but it doesn’t end there,” said Nick Meyer, business unit director, Print and Packaging at X-Rite Pantone. “We’re helping printers and converters connect colour data across the production process so they can work more efficiently, reduce waste, and consistently meet customer expectations.” At LOUPE Americas (15-17 September), X-Rite Pantone will exhibit alongside Esko at Booth 720 – showcasing eXact 2 Basic alongside other products in the eXact 2 family. The family will also be displayed at X-Rite Pantone’s Booth C2450 at PRINTING United Expo (23-25 September). Previously, X-Rite Pantone collaborated with [Esko](https://www.esko.com/en?ref=packagingeurope.com) to [implement](https://packagingeurope.com/news/x-rite-and-esko-aim-to-minimize-waste-with-ai-colour-matching-for-digital-packaging/12947.article?ref=packagingeurope.com) the eXact 2 handheld spectrophotometer into Esko’s AI-powered Print Clone software. This is expected to simplify and accelerate colour matching in digital production environments. It also worked alongside [Siegwerk](https://www.siegwerk.com/en/home.html?ref=packagingeurope.com) to develop COLORWERK FastMatch Cloud, a [cloud-based colour management system](https://packagingeurope.com/news/siegwerk-and-x-rite-pantone-partner-on-cloud-based-solution-for-packaging-production/14549.article?ref=packagingeurope.com) that combines ink formulation, colour correction and quality control. The system aims to help printers and converters achieve ‘fast, accurate and consistent’ colour results across multiple presses, locations, and production processes. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Sustainability Perspectives: Navigating PPWR requirements URL: https://www.packagingeurope.com/sustainability-perspectives-navigating-ppwr-requirements/ Last updated: 2026-08-18T07:34:45.000Z _No content available._ ### Amcor and Ocean Potion unveil laminated tube for children’s sunscreen URL: https://www.packagingeurope.com/amcor-and-ocean-potion-unveil-laminated-tube-for-childrens-sunscreen/ Last updated: 2026-08-18T06:35:22.000Z [**Amcor**](https://www.amcor.com/?ref=packagingeurope.com) **has helped** [**Ocean Potion**](https://oceanpotion.com/?ref=packagingeurope.com) **develop a 3.4 oz laminate tube for its new sunscreen product, overcoming printing challenges to achieve a colourful and consistent design.** Ocean Potion developed its mineral-based zinc oxide formula, Mineral Kids SPF 30 Sunscreen Lotion, specifically for children’s skin. In the latest of several years of collaboration, Amcor has helped Ocean Potion develop a highly reflective blue vignette on the bottom half of the tube to represent the sun reflecting from the ocean waves. Its yellow cap is included to mirror the Ocean Potion logo at the top of the tube. Amcor has used its advanced printing capabilities and expertise in laminating tubes to help develop a process involving multiple layers of flexographic printing, create high-quality graphics, and unlock a watery ripple texture to the blue vignette. Reportedly, all twelve stations on the printing press were used to unlock the tube’s bright colour. A clear overlaminate has been used to protect the integrity of the inks. While seams can present challenges when forming tubes that include metallic foils and inks, the partners have secured uninterrupted graphics across all 360° of the pack. “We were excited to welcome the Ocean Potion team to our Creative Services Studio in Evansville to collaborate on their vision for this product line extension,” said Zach Scheller, product line director for Amcor Rigid Packaging Solutions North America. “When we completed this tube design together, we knew we’d created something truly special. It’s a fresh look that’s ready for summer fun in the sun.” “Amcor has been a great partner to us for years, and this work on our new mineral sunscreen product line extension was no exception,” added Rasheda Jackson, general manager for Ocean Potion. “We value the creativity, agility, attention to detail and technical skills that Amcor brings to every project. This complex artwork will make a splash on shelves as families prepare to get outdoors.” In other news, [Quadpack](https://www.quadpack.com/?ref=packagingeurope.com) previously collaborated with suncare brand [Hei Poa](https://www.heipoa.com/?ref=packagingeurope.com) to develop a mono-material, [50% post-consumer recycled pack](https://packagingeurope.com/news/quadpack-collaborates-with-french-suncare-brand-on-50-pcr-pack/11829.article?ref=packagingeurope.com) for its first facial stick product. The pack is set reduce plastic content and facilitate recycling. [Neopac Group](https://www.neopac.com/en/?ref=packagingeurope.com)’s PaperX FibreTop tube has also been [certified as technically recyclable](https://packagingeurope.com/news/neopac-reveals-first-paper-tube-certified-for-conventional-recycling/14093.article?ref=packagingeurope.com) in the conventional paper stream by the [PTS Institute](https://www.ptspaper.de/en/?ref=packagingeurope.com). The tube consists of a paper laminate with an ultra-thin PE-EVOH inner coating and an outer dispersion layer. In another collaboration, Amcor recently worked alongside [Mondelēz International](https://www.mondelezinternational.com/?ref=packagingeurope.com), [LyondellBasell](https://www.lyondellbasell.com/?ref=packagingeurope.com) and [Taghleef Industries](https://www.ti-films.com/?ref=packagingeurope.com) to implement [75% chemically recycled content](https://packagingeurope.com/news/mondelz-chocolate-wrapper-now-contains-75-chemically-recycled-content/14476.article?ref=packagingeurope.com) into the flexible packaging for Marabou chocolate bars. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Boots and Jo Malone launch partnership with limited-edition bag charm pack URL: https://www.packagingeurope.com/boots-and-jo-malone-launch-partnership-with-limited-edition-bag-charm-pack/ Last updated: 2026-08-17T13:47:18.000Z **Jo Malone has partnered with Boots to launch a new fragrance that comes with a complimentary “Sea Monster” cologne holder and bag charm.** Consumers that purchase the 100ml format of Jo Malone’s Sea Salt & Bergamot or Wood Sage & Sea Salt perfumes will receive the free cologne holder. Visible packaging accessories that allow beauty products to be clipped onto bags are becoming more popular, in line with recent “bag charm” trends involving products like [Labubu](https://packagingeurope.com/features/what-can-packaging-companies-learn-from-the-labubu-craze/13459.article?ref=packagingeurope.com), Jellycat or Sanrio. [Dior](https://www.dior.com/en%5Fint/beauty/products/le-baume---toile-de-jouy-limited-edition-and-balm-holder-Y0000014.html?ref=packagingeurope.com), [Marc Jacobs](https://www.marcjacobs.com/mt-en/the-lipstick-case-bag-charm/2F5SCP016S01-688.html?srsltid=AfmBOooim5fVvoG53HDlhl68mYaWNfVLkJIJ7OVv8JGjD-uOprtQnL2U&ref=packagingeurope.com), and [Celine](https://x.com/celineofficial/status/1597893906309709825?lang=en&utm%5Fsource=chatgpt.com) have all recently launched packaging solutions that allow their products to become bag charms. Younger consumers are gravitating towards bag charms because they offer a simple, fairly affordable method of customising and personalising their belongings – and brands see the marketing benefit of their products visibly hanging *on* a bag rather than being stored out of sight *in* a bag. This partnership is the first time Jo Malone fragrances have appeared in Boots, and the fragrance company hopes that this collaboration will help it to reach “new audiences” and become more accessible. Boots is an everyday pharmacist in the UK, and Jo Malone products are usually stocked by luxury retailers and high-end department stores. Lizzie Brady, vice president and general manager at Jo Malone, says: “Launching in the UK’s leading health and beauty retailer marks an exciting moment for Jo Malone London. This milestone allows us to expand our reach and introduce the brand to new audiences through a curated edit of our most-loved scents.” **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### New off-the-shelf container line contains 20% recycled PP from PureCycle URL: https://www.packagingeurope.com/new-off-the-shelf-container-line-contains-20-recycled-pp-from-purecycle/ Last updated: 2026-08-17T08:58:39.000Z [**PureCycle Technologies**](https://www.purecycle.com/?ref=packagingeurope.com) **and** [**IPL Schoeller**](https://www.iplschoeller.com/?ref=packagingeurope.com) **have developed SnapPack Square EVO, a tamper-evident container that contains 20% PureFive recycled polypropylene in every unit to align with incoming sustainability regulation.** PureCycle’s PureFive resin is produced through a patented physical, dissolution recycling process that removes colour, odour, additives, and other materials from post-consumer recycled polypropylene. The recycled resin is said to offer properties comparable to new plastics. Now the SnapPack Square EVO has been released under IPL Schoeller’s lineup of tamper-evident packaging. It is recommended as an off-the-shelf packaging option thought to avoid the time and cost of a custom development programme while helping brand owners comply with incoming recycled content requirements. The launch is set to align with incoming packaging regulation, including Extended Producer Responsibility (EPR) requirements in states such as California and Oregon. These will impose source reduction and recyclability requirements as soon as 2027. The Recycled Content Law in New Jersey also mandates that plastic packaging contains at least 10% post-consumer recycled content. The figure will rise to 20% and include food packaging by 2027, then increase to 50% by 2036. The PureFive resin was recently [recognized](https://www.purecycle.com/blog/purefive-r-resin-officially-qualifies-as-recycled-content-following-njdep-review?ref=packagingeurope.com) as qualifying recycled content under the Recycled Content Law, and it is certified for post-consumer recycled content by the [Association of Plastic Recyclers](https://plasticsrecycling.org/?ref=packagingeurope.com). The launch also expands on PureCycle and IPL Schoeller’s collaboration with private-label refrigerated pickle product supplier [Cleveland Kitchen](https://www.clevelandkitchen.com/?ref=packagingeurope.com). It expands the development from a single product to a standardized container platform that spans multiple categories. SnapBack EVO is set to become available to brand owners in autumn 2026\. Additional sizes and formats are expected to be released as the line rolls out. “Brand owners are being asked to meet recycled content targets on a timeline that a custom packaging programme often can’t match,” said Christian Bruey, PureCycle’s director of Sustainability and External Affairs. “SnapPack Square EVO gives them a container that already contains PureFive resin, already performs like the packaging they know, and is already built for the regulatory environment they’re walking into. It’s a way to move fast without reinventing a package from scratch.” “Our work with PureCycle on the Cleveland Kitchen container showed us that recycled content and performance don’t have to be a trade-off,” added Melissa Vettleson, IPL Schoeller Sustainability and Materials Engineer. “SnapPack EVO takes what we learned from that programme and turns it into a standard offering, so any brand owner can bring PureFive resin into their packaging without starting from zero. It’s a faster, lower-risk way to build recycled content into a container line.” In a previous collaboration, PureCycle worked alongside [Procter & Gamble](https://us.pg.com/?ref=packagingeurope.com) to [integrate recycled polypropylene resin](https://packagingeurope.com/news/pandg-set-to-use-purecycles-recycled-polypropylene-in-spout-and-dose-caps/13031.article?ref=packagingeurope.com) into spout and dose caps for select bottles of its ‘most recognizable’ consumer products. [Innovia Films](https://www.innoviafilms.com/?ref=packagingeurope.com) has also implemented PureCycle’s [recycled polypropylene resin](https://packagingeurope.com/news/innovia-films-and-purecycle-create-40-recycled-white-cavitated-bopp-film/14375.article?ref=packagingeurope.com) into its white, cavitated BOPP film, which is said to unlock over 40% post-consumer recycled content for food-contact applications. In other news, [Mondelēz International](https://www.mondelezinternational.com/?ref=packagingeurope.com) has worked alongside [Amcor](https://www.amcor.com/?ref=packagingeurope.com), [LyondellBasell](https://www.lyondellbasell.com/?ref=packagingeurope.com), and [Taghleef Industries](https://www.ti-films.com/?ref=packagingeurope.com) to implement [75% chemically recycled content](https://packagingeurope.com/news/mondelz-chocolate-wrapper-now-contains-75-chemically-recycled-content/14476.article?ref=packagingeurope.com) into the flexible packaging for Marabou chocolate bars. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Revisit PPWR’s B2B shipping rules, demands German rubber industry URL: https://www.packagingeurope.com/revisit-ppwrs-b2b-shipping-rules-demands-german-rubber-industry/ Last updated: 2026-08-17T08:03:19.000Z [**Wirtschaftsverband der deutschen Kautschukindustrie**](https://wdk.de/?ref=packagingeurope.com) **(WDK) calls upon EU legislators to revise B2B shipping rules under the Packaging and Packaging Waste Regulation, arguing that current requirements are straining SMEs in the rubber industry.** According to WDK, the ‘ever-increasing’ bureaucratic burden of labelling, documentation and monitoring requirements, mandatory conformity assessment procedures, and registration obligations for every overseas shipment is causing concern for German SMEs in the rubber sector. “The PPWR is aimed at the consumer goods sector and is unsuitable for shipping between industrial companies (B2B),” says WDK’s managing director, Boris Engelhardt. “It’s like trying to force your foot into a shoe that’s two sizes too small: it pinches everywhere and causes more harm than good. “It’s both fascinating and alarming that companies have to comply with all these requirements, even if they’re only shipping to another branch of their company. And even if they’re reusing packaging in an environmentally conscious way.” As such, WDK is leading a call for policymakers to adapt the Packaging and Packaging Waste Regulation’s requirements to acknowledge the ‘unique characteristics’ of transport packaging in B2B applications. This includes an exemption for companies with an annual B2B shipping packaging consumption of less than 10 tons, as well as an elimination of the requirement to establish authorized representatives in countries where companies already have the necessary reporting authority. Additionally, WDK calls for documentation requirements to be removed for transport packaging between affiliated companies and branches in other EU countries, as this is already thought to be integrated into the companies’ own waste management systems in compliance with the law. “And we demand a ‘Green Gate’ approach: A single registration and labelling should suffice for each transport package,” continues Engelhardt. “This information should be stored with the initial distributor and accessible to all parties involved. Ideally, this should be the packaging manufacturer, as the first actor in the packaging lifecycle. “What’s most astonishing for all of us, however, is that the EU, and now also the German Federal Government, is making the packaging regulation mandatory for companies, even though they themselves haven’t yet clarified many details. The EU has already announced up to 80 further delegated acts to implement the PPWR. Legal certainty? Reducing bureaucracy? Not a chance!” Back in June, [EuroCommerce](https://www.eurocommerce.eu/?ref=packagingeurope.com) represented retailers and wholesalers in its call for EU Environmental Ministers to introduce a [twelve-month grace period](https://packagingeurope.com/news/retailers-recommend-grace-period-and-clarification-as-ppwr-approaches/14440.article?ref=packagingeurope.com) and further clarification around the Packaging and Packaging Waste Regulation’s legal deadlines – arguing that ’key questions remain unanswered’ and legal authorities should prioritize guidance and support over enforcement and punitive action. Since then, the [European National Registers for Packaging](https://www.eunr.org/?ref=packagingeurope.com) network has released a [guidance document](https://packagingeurope.com/news/producers-and-end-users-defined-for-sales-and-grouped-packaging-under-ppwr/14503.article?ref=packagingeurope.com) clarifying the legal definition of a ‘producer’ and ‘end user’ under the Packaging and Packaging Waste Regulation, including in sales and grouped packaging applications. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### EU Commission opens call for evidence about PPWR’s recycled content targets URL: https://www.packagingeurope.com/eu-commission-opens-call-for-evidence-about-ppwrs-recycled-content-targets/ Last updated: 2026-08-18T05:40:44.000Z **The** [**European Commission**](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com) **has published a** [**call for evidence**](https://ec.europa.eu/info/law/better-regulation/have-your-say/initiatives/19033-Packaging-and-packaging-waste-sustainability-criteria-for-plastic-recycling-technologies%5Fen?ref=packagingeurope.com) **surrounding minimum recycled content quotas under the Packaging and Packaging Waste Regulation, from calculation and verification to utilizing imported recyclate.** The call is divided into three acts: the calculation and verification of plastic recycled content in packaging; sustainability criteria for plastic recycling technologies; and conditions for importing plastic recyclates or articles with incorporated plastic recycled content from non-EU countries. It seeks to answer the following questions: - What is the estimated annual volume of recycled content imported into the EU from third countries (estimating by polymer type where available)? - What proportion of plastic packaging placed on the EU market originates from third countries? - Which third countries are the main sources of recycled plastic or recycled content imported into the EU? - What verification, certification or chain-of-custody schemes are current used to verify the origin, traceability and recycled content of plastics recovered from collected or recycled post-consumer plastic waste? Stakeholders from the European Union and beyond are invited to provide feedback via the [Have Your Say](https://ec.europa.eu/info/law/better-regulation/have-your-say%5Fen?ref=packagingeurope.com) portal, including relevant published and pre-print scientific research, analyses and data. The feedback period will last **until 16 September 2026** (00:00 Brussels time). While an impact assessment will not be carried out, the Commission plans to collect and analyze evidence around expected costs, benefits, feasibility, proportionality, enforceability, impacts on SMEs, market surveillance needs, international supply chains, and implications for third countries. This is set to inform the preparation of the new legal measures, and to be set out in a Commission staff working document. The Commission cites the supporting study for the revision of the previous Packaging and Packaging Waste Directive, which identified a low uptake of recycled content and the necessity of a harmonized definition and method of measurement, including reporting and verification. It fears that market operators and authorities would rely on different calculation methods, evidence requirements, and verification practices if harmonized rules are not put in place – creating uncertainty for businesses, making enforcement more difficult, and potentially undermining the Single Market’s level playing field. Additionally, the supporting study highlights concerns around the availability and quality of recycled plastics, supply-chain cooperation, administrative burdens and data flows. Conversely, the three acts of the call for evidence are expected to secure legal certainty, consistent enforcement, demand for high-quality recycled plastics, and a level playing field for packaging on the Single Market. It is set to ensure that any claims made about recycled content are reliable, and ensure that the recyclate used to achieve the Packaging and Packaging Waste Regulation’s recycled content quotas is sourced under “credible environmental and health-protection conditions.” The initiative is set to align with the Commission’s effort to streamline various methods of carbon accounting under the Deep Cleaning Action Plan. The Commission aims to ensure that the relevant implementing and delegated acts are “verifiable and enforceable” by the time they are adopted on 31 December 2026\. Yet industry professionals such as Martin Engelmann, director general at the [German Plastic Packaging Association](https://kunststoffverpackungen.de/en/?ref=packagingeurope.com), expect the call for evidence to delay recycled content requirements by “at least several months”. “Even though the Commission appears to be sticking to this timeline so far, it is highly unlikely that they will be finalized in time,” said Engelmann in a [LinkedIn post](https://www.linkedin.com/posts/martin-engelmann-615312a8%5Frecyclingcounts-pcr-ppwr-share-7494791613945126912-N1Sy/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAACu1HeABNi1KUuyd8ttT2BO9fAuhs9G3X5w). “In the parallel procedure to establish methods for calculating the recycled content of batteries, the Commission did not submit a first concrete proposal for consultation until shortly before the legal deadline.” Engelmann also states that paragraphs 8-10 under Article 7 of the Packaging and Packaging Waste Regulation, which were fully amended during the trialogue, are “incomplete and, in some cases, contradictory” – arguing that “the challenge of developing a workable and non-discriminatory legal framework from these provisions is therefore significant.” The news comes after the first legal measures set out under the Packaging and Packaging Waste Regulation, including PFAS restrictions and Declaration of Conformity requirements, were [officially enforced](https://packagingeurope.com/news/first-packaging-and-packaging-waste-regulation-rules-officially-apply/14596.article?ref=packagingeurope.com) last week. The Commission recently set out a [methodology](https://packagingeurope.com/news/eu-commission-publishes-recycled-content-calculation-for-single-use-pet-bottles/14452.article?ref=packagingeurope.com) to calculate, verify, and report chemically recycled content in single-use PET beverage bottles. The move was expected to level the playing field and ensure investment security for the plastics recycling sector. The Have Your Say portal was previously used to carry out a [public consultation](https://packagingeurope.com/news/eu-sets-out-landmark-rules-on-chemically-recycled-content/13063.article?ref=packagingeurope.com) for calculation, verifying and reporting rules, which were hoped to standardize chemical recycling across the EU and bring the bloc closer to the recycled content targets set out in the Single-Use Plastics Directive. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### A close-up look at flexible fibre-based packaging and circularity with Koehler Paper URL: https://www.packagingeurope.com/a-close-up-look-at-flexible-fibre-based-packaging-and-circularity-with-koehler-paper-2/ Last updated: 2026-08-17T12:59:53.000Z --- *”Circularity starts with design. At Koehler Paper, we believe that the most sustainable packaging solution is one that not only protects the product but also fits seamlessly into existing recycling systems. That is why we are continuously developing fibre-based packaging solutions that help our customers move from linear to circular packaging concepts.” Alexander Rauer* --- **Koehler Group has set a target to ensure that 100% of its innovations meet the relevant sustainability criteria by 2030\. What would that mean for Koehler Paper’s target groups in particular?** For Koehler Paper, this means that sustainability is no longer an add-on. It is becoming a fundamental design principle for every new packaging solution we develop. In the flexible packaging sector, our customers are looking for alternatives that combine performance with circularity. By ensuring that all innovations meet relevant sustainability criteria, we are helping brand owners, converters and retailers transition towards packaging solutions based on renewable raw materials, improved recyclability and lower environmental impact. Ultimately, our goal is to enable customers to meet both consumer expectations and evolving regulatory requirements without compromising product protection or packaging functionality. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/8/7/9/19879_koehleralexanderrau_587294.jpg) Alexander Rauer **When designing packaging for these sectors, what circularity benefits does flexible packaging deliver compared to rigid packaging?** Flexible packaging is inherently resource-efficient because it typically requires significantly less material than rigid alternatives while delivering comparable product protection. When flexible packaging is based on paper, it offers additional circularity advantages. It can leverage existing paper collection and recycling systems, helping to keep valuable fibres in circulation for multiple life cycles. In short, flexible paper packaging combines material efficiency, renewable resources and compatibility with established recycling infrastructures—making it a strong contributor to a circular economy. **Could you also tell us about the NexFlex product range, and how it benefits the sectors in question?** Koehler NexFlex® is Koehler Paper’s product family for flexible packaging applications. The portfolio consists of three main product groups: Koehler NexPure® – uncoated machine-glazed paper for applications such as confectionery wraps, tea packaging and other primary packaging solutions. Koehler NexCoat® – one-sided coated paper offering excellent printability and converting performance. Koehler NexPlus® – functional barrier paper with tailored properties such as heat sealability, oxygen barrier, grease barrier, water vapour barrier, aroma protection, UV protection or MOSH/MOAH barriers. Our modular barrier concept allows us to tailor packaging performance to specific market requirements. This makes the portfolio suitable for applications including tea, cereals, confectionery, snacks, bakery products, fast-moving consumer goods and selected non-food segments. This paper is designed to run on conventional converting and packaging equipment while supporting recyclability in existing paper streams. The key benefit for customers is that Koehler NexFlex® combines product protection with circularity. It enables brands to replace conventional plastic packaging in many applications while maintaining the functionality required throughout the supply chain. **Can you give an example of a collaboration, in production or with end users, to advance circularity in these sectors?** Circularity can only be achieved through collaboration across the entire value chain. A good example is the collaboration with the Italian confectionery manufacturer Loacker. Koehler Paper has documented how Loacker’s paper-based packaging journey extends beyond product use and continues through the paper recycling process, demonstrating the practical circularity of fibre-based packaging solutions. Another example is the cooperation with retailers and brand owners to replace conventional plastic packaging with paper-based alternatives. Internal case studies and customer projects show ongoing work with major food and consumer goods brands to develop recyclable packaging structures based on Koehler NexPlus® barrier paper while ensuring product protection and machine performance One example is our work with brand owners and converters to replace conventional plastic packaging with recyclable paper-based alternatives. These projects bring together paper manufacturers, converters, machine suppliers and brand owners to develop solutions that work not only technically but also within existing recycling systems. We also actively contribute to industry initiatives such as 4evergreen, which aims to improve the circularity of fibre-based packaging across Europe and strengthen recycling performance throughout the value chain. **Do current industry circumstances – e.g. the realities of existing markets and infrastructure – affect Koehler’s circular packaging designs? How so?** Absolutely. Circular packaging solutions must work within the realities of existing collection, sorting and recycling systems. This is why recyclability and compatibility with current paper recycling infrastructure are key design criteria for our products. Legislation such as the European Packaging and Packaging Waste Regulation (PPWR) is also influencing design decisions. Customers increasingly require packaging that can demonstrate recyclability, reduce EPR costs and comply with future regulatory requirements. As a result, Koehler Paper focuses on paper-based structures and barrier technologies that balance functionality with recyclability. At the same time, we recognize that not all applications can be converted immediately. Barrier requirements, shelf-life expectations and existing packaging lines remain important considerations. Therefore, our approach is to replace plastic wherever it is technically and economically feasible. **Koehler Paper has recently published a** [**white paper**](https://packs-mit-papier.faz.net/q/a88?ref=packagingeurope.com)**. Based on its findings, how would you compare the recyclability of paper-based and plastic packaging?** The main conclusion is that paper-based packaging currently benefits from a highly developed collection and recycling infrastructure, particularly within Europe. The white paper and related PPWR analyses highlight that paper-based structures such as Koehler NexPlus® generally achieve significantly higher recyclability performance than comparable paper-plastic composite solutions. For example, internal recyclability assessments have shown substantially higher screening yields and significantly lower reject rates for Koehler NexPlus® paper packaging compared with paper-polyethylen laminate alternatives Paper fibres can be recycled several times and are already recovered at high rates. This gives paper a significant advantage from a circularity perspective, especially when packaging is designed according to established recyclability guidelines. **Where does Koehler plan to go next? Are there any circularity-minded products or projects in the pipeline?** Our ambition is clear: we want to further expand the range of applications in which paper can successfully replace plastic. We are continuously developing our Koehler NexFlex® portfolio and investing in next-generation barrier technologies that combine functionality, product protection and recyclability. Particular focus areas include improved barrier performance, broader application fields and solutions that support future regulatory requirements. Looking ahead, we see significant opportunities for fibre-based packaging as brands increasingly seek circular alternatives. Our role is to provide solutions that make that transition possible without compromising product quality or consumer convenience. --- [**Click here**](https://www.koehlerpaper.com/?ref=packagingeurope.com) **to learn more about Koehler’s paper packaging solutions.** ### Ardagh considering sales of metal packaging business for potential €2.74 billion URL: https://www.packagingeurope.com/ardagh-considering-sales-of-metal-packaging-business-for-potential-274-billion/ Last updated: 2026-08-14T13:59:15.000Z **Ardagh Holdings has announced preparations for the potential sale of its Metal Packaging business in a deal that could be worth roughly €2.74 billion.** Two scenarios are currently on the table: either Ardagh Holdings (the majority shareholder) sells its controlling stake in Ardagh Metal Packaging to a third party, or it acquires all the shares in the company it doesn’t currently own and subsequently sells the lot. Ardagh Metal Packaging produces metal beverage cans across nine countries and 23 production facilities – employing around 6500 people. Total sales in 2025 were roughly €4.75 billion. For context, Ardagh Group (the owner of Ardagh Metal, which is in turn owned by Ardagh Holdings) generated total sales of around €8.29 billion in 2025\. Therefore, the sale of its metal packaging arm represents a sizeable chunk of Ardagh Group’s total yearly earnings. Late last year, Ardagh Holdings announced the completion of a “[recapitalization transaction](https://www.ardaghgroup.com/investors/news-events/press-releases/detail/252/ardagh-successfully-completes-comprehensive-recapitalization-transaction?ref=packagingeurope.com)” – essentially a scheme through which the company’s lenders became its owners in a bid to alleviate a sizeable debt burden. At the time Herman Troskie, director and outgoing Chair of Ardagh Group, said: “We are very pleased to have concluded this transformational recapitalization transaction and ABL extension with our key financial stakeholders. I look forward to working with Mark, and our new shareholders, to deliver our business plan. The completion of the Transaction allows the Group and all its key stakeholders to fully focus on the business plan and the future growth of the Ardagh Group”. Ardagh Holdings has appointed Evercore as financial advisor on the deal, and Kirkland & Ellis as lead legal adviser. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How to prepare your business for PPWR compliance URL: https://www.packagingeurope.com/how-to-prepare-your-business-for-ppwr-compliance/ Last updated: 2026-08-14T11:48:19.000Z _This post is for paying subscribers only._ ### Natural cork packaging for chocolate serves as container and keepsake URL: https://www.packagingeurope.com/natural-cork-packaging-for-chocolate-serves-as-container-and-keepsake/ Last updated: 2026-08-14T08:16:46.000Z [**Dulicy**](https://www.dulicy.com/?ref=packagingeurope.com) **has developed chocolate packaging made from natural Portuguese cork, intended as long-lasting souvenirs that tourists can reuse, recycle and biodegrade.** A selection of six designs illustrates landmarks from famous cities and iconic symbols such as the Rooster of Barcelos, caravel ships, Fado musicians, and Portuguese tiles. Each cork container comes with a removable magnet or detachable postcard for additional long-lasting value as a keepsake. Natural cork is described as a renewable, reusable, recyclable and biodegradable packaging material. Reportedly, the bark of a cork oak tree can be harvested without damaging or felling the tree. [Associação Portuguesa da Cortiça](https://apcor.pt/en/home?ref=packagingeurope.com) (APCOR) also specifies that, under Portuguese law, cork may not be harvested in intervals of less than nine years, allowing trees to regrow. “Chocolate is at the heart of the Dulicy experience, but cork is the spirit – the essence that gives life, meaning, and authenticity to each package,” Dulicy states on its website. “It represents Portuguese tradition, the connection with nature, and the artisanal care that permeates the entire process.” The chocolate bars are available from duty-free outlets at Lisbon and Porto Airports, attractions such as the [Mercado do Bolhão](https://mercadobolhao.pt/?ref=packagingeurope.com) in Porto, cafés such as [Pérola do Rossio](https://www.peroladorossio.pt/index.html?ref=packagingeurope.com) and [Casa Macário](https://lojascomhistoria.pt/?ref=packagingeurope.com) in Lisbon, and shops such as [Maviripa](https://maviripa.pt/?ref=packagingeurope.com) in the Azores and [Apollonia](https://www.apolonia.com/en/?ref=packagingeurope.com) in the Algarve. Consumers can also buy directly from Dulicy’s website and access international shipping. In similar news, [Innonature Packaging Solutions](https://innonature-packaging.com/?ref=packagingeurope.com) previously launched a [cork-based bottle sleeve](https://packagingeurope.com/news/reusable-recyclable-cork-based-bottle-sleeve-debuts-at-dubai-duty-free/13009.article?ref=packagingeurope.com) for wine and spirits bottles at [Dubai Duty Free](https://www.dubaidutyfree.com/?ref=packagingeurope.com). Designed to be reusable and recyclable,the packaging is [FSC](https://fsc.org/en?ref=packagingeurope.com)\-certified and reportedly sourced from responsibly managed forests. We also explored the impact of single-use plastic bottle waste generated by the tourism industry, and the initiatives in place to counteract it, in a [previous edition of the Brief](https://packagingeurope.com/features/the-brief-do-single-use-plastic-water-bottles-spell-disaster-for-tourism/13295.article?ref=packagingeurope.com). **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Everything you need to know about the EU’s upcoming environmental claim law URL: https://www.packagingeurope.com/everything-you-need-to-know-about-the-eus-upcoming-environmental-claim-law/ Last updated: 2026-08-14T06:52:10.000Z **The** [**European Commission**](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com) **has published an** [**FAQ document**](https://media.licdn.com/dms/document/media/v2/D561FAQEGJFIVUl5JXA/feedshare-document-pdf-analyzed/B56Z%5Fm69MdJ0AY-/0/1786285643848?e=1787788800&v=beta&t=41h1xtohIqGPX-8s7WeLaSiP8emr-ANuv1oy8%5FhYzqQ&acrobatPromotionSource=linkedin%5Fchrome-post%5Fview&ref=packagingeurope.com) **for the Directive on Empowering Consumers for the Green Transition, clarifying the rules around environmental claims and greenwashing that will apply from September.** The Directive on Empowering Consumers for the Green Transition (ECGT) prevents unfair business-to-consumer commercial practices in all sectors through principle-based rules and a ‘blacklist’ of prohibited actions. It applies to practices such as greenwashing and planned obsolescence. It entered into force on 26 March 2024, and Member States were required to transpose its provisions by 27 March 2026\. Its rules will apply from 27 September 2026. The ECGT Directive amends two existing consumer directives: the Unfair Commercial Practices Directive (UCPD) and the Consumer Rights Directive (CRD). In this context, it borrows the UCPD’s definition of an ‘environmental claim’. Any message or representation which is not mandatory under EU or national law – including on-label text, images, graphics or symbols – that claims, explicitly or implicitly, that it has a positive or zero impact on the environment, that it outperforms other products in an environmental context, or that its impact has or will improve over time constitutes an environmental claim. If an environmental claim is made, it must be verified by an independent third-party expert; this could be a public authority or a private entity, including those from third countries outside the EU. In any case, the organization must be free from conflicts of interest and have experience and competence in environmental issues. Verification experts must also provide ‘credible, objective, and regular’ assessments. The ECGT Directive does not specify exactly how often these assessments must take place, but it suggests annual or biennial reviews, and additional updates if changes are made. The results must be made available to consumers, but again, the Directive does not specify how. As such, the Commission states that ‘several options are possible as long as consumers can easily access the information’ – this includes QR codes on product packaging that lead to the business’ website. A harmonized notice on the legal guarantee of conformity will become mandatory on the date of application and must be clearly displayed at the point of sale. However, a harmonized label on the commercial guarantee of durability is voluntary. If used, it should be displayed clearly enough that consumers can easily identify it – directly on the packaging itself, for example. **Violations** The Directive mandates a case-by-case assessment of accusations surrounding misleading actions or omissions; this might include a ‘transactional decision test’ to gauge whether a business practice is likely to trick consumers into a spending decision they wouldn’t otherwise make. As in the UCPD, the ECGT defines a misleading environmental claim based on ‘the presumed expectations of an average consumer who is reasonably well informed and reasonably observant and circumspect.’ Even a product label that uses images (trees, leaves, water drops, rainforests, etc.) or certain colours (e.g. green or blue text or backgrounds) commonly associated with environmental sustainability, but lacks valid specification of its sustainability credentials (e.g. officially recognized sustainability certification), may be subject to an assessment. “Traders should exercise caution when using icons, symbols, images, or artwork that could be perceived as (implicit) environmental claims or trust marks,” the document reads. “For example, a green leaf or water drop, when combined with logos or positioned next to statements about sustainability or natural ingredients, may be seen by the average consumer as a voluntary trust mark or quality mark.” Brand and product names may also violate the ECGT Directive, regardless of their protection under intellectual property law, as they could potentially make an explicit or implicit environmental claim (e.g. terms such as ‘green’, ‘eco’ or ‘natural’). These would most likely be investigated on a case-by-case basis. Conversely, prohibitions that are featured on the ‘blacklist’ do not require a demonstration of negative impact and are automatically banned. This includes a *‘generic* environmental claim’, or a written or oral sustainability claim that is not expanded on the same medium (e.g. a label or advertisement), whether directly or through a clear external link. Colours and images are not considered generic environmental claims by themselves. Another prohibited practice is the inclusion of irrelevant claims that could mislead consumers into believing a certain product is more sustainable than its market competitors. For example, businesses may not feature claims that a paper product or pack does not contain plastic. Misleading claims also apply to social characteristics, including human rights – the quality or fairness of working conditions, gender equality, inclusion and diversity, animal welfare, etc. It *could* include dietary claims if they are explicitly linked to the environment (e.g. ‘vegan = better for the planet’). **Where it fits** The scope of the ECGT Directive is strictly limited commercial practices taking place before, during and after business-to-consumer transactions. Business-to-business operations are covered by instruments such as the Misleading and Comparative Advertising Directive, the EU Platform-to-Business Regulation, and Directive (EU) 2019/633 on unfair trading practices in the agricultural and food supply chain. Corporate sustainability reporting is also not in the scope of the ECGT Directive, since these reports are usually mandatory and addressed to investors. Reports of this kind are covered by legislation such as the Corporate Sustainability Reporting Directive. ***This article does not constitute legal advice or official regulatory guidance.* See the** [**full legal text**](https://eur-lex.europa.eu/eli/dir/2024/825/oj/eng?ref=packagingeurope.com) **to learn more about how the law applies to your packaging.** **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Securikett introduces translucent paper-based security seals URL: https://www.packagingeurope.com/securikett-introduces-translucent-paper-based-security-seals/ Last updated: 2026-08-13T14:32:41.000Z [**Securikett**](https://www.securikett.com/?ref=packagingeurope.com) **has unveiled its ‘highly translucent’ paper-based security seals, available with a fibre tear effect or VOID technology and designed to deliver effective product protection without compromising packaging aesthetics.** The new addition expands the company’s IT’S PAPER series beyond its previous paper-based security labels, which were limited to opaque and semi-translucent variants. The seals can be applied to folding cartons made of paper or cardboard while ensuring that underlying text and design elements remain clearly visible. Securikett says this allows brand owners to integrate tamper-evident features without redesigning existing packaging. The labels are suitable for a range of industries including pharmaceuticals, where secure sealing and regulatory compliance are critical. They also aim to offer a sustainable alternative to conventional plastic closure seals in various other applications. The company recently revealed a [new technology](https://packagingeurope.com/news/securikett-unveils-labelling-technology-for-secure-tray-closure/14579.article?ref=packagingeurope.com) designed to replace conventional heat sealing for trays with a secure labelling solution, said to be ‘safer, faster, and more cost-efficient’ than traditional heat-sealing processes. The tamper-evident seal immediately indicates if a package has been opened or tampered with through an integrated VOID effect. Earlier this year [Husky Technologies](https://www.husky.co/en/?ref=packagingeurope.com) announced its [tamper-evident](https://packagingeurope.com/news/husky-combines-mono-pet-bottle-and-cap-in-tamper-evident-beverage-solution/13842.article?ref=packagingeurope.com), mono-PET bottle and closure technology, targeting higher recyclate yield and product security for the Middle East and Africa region. Husky’s HyCAP SecuRE+ technology aims to provide a mono-PET solution that simplifies recyclability and improves rPET yield. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Closed Loop Center report highlights impact of design on US consumer behaviour URL: https://www.packagingeurope.com/closed-loop-center-report-highlights-impact-of-design-on-us-consumer-behaviour/ Last updated: 2026-08-13T12:37:25.000Z **A new report published by the** [**Closed Loop Center for the Circular Economy**](https://www.closedlooppartners.com/closed-loop-center/?ref=packagingeurope.com) **sets out a practical framework aiming to increase participation in reuse, recycling and waste reduction across the U.S. and details how design can play a major role in consumer engagement.** Titled [Scaling Citywide Behavior: Lessons in Consumer Behavior Design from Closed Loop Partners’ Reuse and Waste Reduction Campaigns](https://www.closedloopcenter.com/reports/scaling-citywide-behavior-change-across-cities?ref=packagingeurope.com), the report considers the impact of Extended Producer Responsibility (EPR) policies expanding across the country and global brands and cities investing in new circular economy infrastructure, highlighting the importance of consistent consumer engagement to drive long-term impact. The Closed Loop Center claims to have successfully shifted consumer behaviour at scale over the past decade through [citywide activations](https://closedloopcenter.com/reports/scaling-citywide-behavior-change-across-cities?ref=packagingeurope.com) in North America, working with brands, retailers, municipalities, community groups and foodservice operators to test and refine circular solutions in real-world settings. Informed by these consumer-facing interventions across the U.S., the new report outlines the strategies and tactics that have led to higher participation in reuse, recycling and waste reduction programs through five key drivers: friction management, simple messaging, visible infrastructure and cues, social norms and incentives. It also demonstrates how these factors work together within a broader system to influence behaviour, offering organizations a practical methodology for designing programs that achieve measurable adoption and long-term engagement at city scale. “Adoption of new consumption habits is often framed as something wholly dependent on consumers changing their behaviour,” said Kate Daly, managing partner at Closed Loop Partners and head of the Closed Loop Center. “Our findings point to a different path that can drive change much faster: design. We’ve seen that when systems are designed to be visible and convenient and environments are optimized to shift the community norm, participation becomes the easy choice and circular systems can begin to scale.” Drawing on in-market activations across the U.S. including in California, Arizona, Virginia and New Jersey, the report states that cities are ‘a critical proving ground’ for behaviour change, bringing together residents, businesses and infrastructure in real-world settings where reuse, refill, recycling and waste reduction solutions can be tested, measured and adapted to accelerate the circular economy at scale. The report also highlights case studies from the Closed Loop Center’s work, including its [retail bag waste reduction campaign](https://closedloopcenter.com/case-studies/helping-retailers-reduce-waste-save-money-and-delight-shoppers?ref=packagingeurope.com) in Denver and Tucson, led by the Consortium to Reinvent the Retail Bag which tested in-store and out-of-store interventions across more than 375 retail locations. Through social media campaigns, coordinated signage, employee engagement, customer communications and other behavioural design strategies, participating stores achieved a 5% reduction in single-use bag waste. Following the success of the initiative, the Consortium launched a second aiming to reduce reducing single-use bag waste in Southern California in 2025. Another featured initiative is the Closed Loop Centre’s [Reusable Cup Project](https://closedloopcenter.com/case-studies/launching-the-nations-first-citywide-cup-reuse-system?ref=packagingeurope.com), developed through the NextGen Consortium and said to be the ‘first’ citywide reusable cup system in the U.S. It integrated shared branding, return infrastructure, communications and business participation across all participating stores. Within twelve weeks, the initiative achieved 83% public awareness and facilitated the return of more than 220,000 reusable purple cups. The Closed Loop Centre recommends implementing the learnings of the report at a larger scale, particularly as businesses navigate increasing regulatory requirements such as EPR legislation and emerging packaging policies in states including California. The Center adds that it continues to work with brands, retailers, municipalities and community groups to design and scale community-wide behaviour change through its [Reuse Cities](https://closedloopcenter.com/initiatives/reuse-cities?ref=packagingeurope.com) initiative. In related news, the [New European Reuse Alliance](https://newreusealliance.eu/?ref=packagingeurope.com) (New ERA) announced the [first recipients](https://packagingeurope.com/news/new-european-reuse-alliance-reveals-reuse-champions-winners/14334.article?ref=packagingeurope.com) of its Reuse Champions Award in May, a new annual event celebrating individuals whose ‘leadership, persistence and measurable impact’ are helping to advance reuse across Europe. The first champions include Catherine Conway, founder of the ‘world’s first’ modern zero waste shop, [Unpackaged](https://www.beunpackaged.com/?ref=packagingeurope.com), and Alexis Dusanter, founder of [Bocoloco](https://bocoloco.fr/?ref=packagingeurope.com) and operator of [Go Réemploi](https://go-reemploi.fr/?ref=packagingeurope.com), recognized for helping to build a national reuse model in France. We recently [spoke with](https://packagingeurope.com/podcasts/what-can-we-learn-from-the-petaluma-reusable-cup-project-with-closed-loop-partners-carolina-lobel/14399.article?ref=packagingeurope.com) Carolina Lobel, senior director at the Closed Lop Center for the Circular Economy as part of the Packaging Europe podcast series. Victoria Hattersley and Lobel discussed the findings from the Petaluma Reusable Cup project, the new reuse projects the consortium has in the pipeline and what we can learn from city-scale reuse pilots. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Nestlé and Platinum Equity form new business for water and premium drinks URL: https://www.packagingeurope.com/nestle-and-platinum-equity-form-new-business-for-water-and-premium-drinks/ Last updated: 2026-08-13T08:10:14.000Z [**Nestlé**](https://www.nestle.com/?ref=packagingeurope.com) **and** [**Platinum Equity**](https://www.platinumequity.com/?ref=packagingeurope.com) **have created** [**Peranel**](https://www.peranel.com/?ref=packagingeurope.com)**, a 50:50 joint venture focused exclusively on water and premium beverages such as** [**S.Pellegrino**](https://www.sanpellegrino.com/?ref=packagingeurope.com) **and** [**Nestlé Pure Life**](https://www.nestlepurelife.com/?ref=packagingeurope.com) **– a move set to streamline investment and growth.** Nestlé has [planned](https://www.nestle.com/sites/default/files/2024-11/capital-markets-day-2024-press-release-en.pdf?ref=packagingeurope.com) to create a separate business for its water and premium beverages since 2024, targeting $2.8 billion (CHF 2.5 billion) in cost savings by the end of 2027 to fund increased investments. Officially announced in July 2026, Peranel is an independent company with full flexibility to invest in its 30+ brands – including Nestlé Pure Life, S.Pellegrino, Source Perrier and Acqua Panna – and pursue growth opportunities. Peranel is led by Muriel Lienau, the current CEO of Nestlé’s waters business, with its headquarters located in Paris. The business includes an in-house R&D team with a ‘robust’ product development pipeline, said to have contributed to around 120 launches since 2022. “By partnering with Platinum Equity, Peranel will be better positioned to execute its strategy with enhanced agility,” said Nestlé CEO Philipp Navratil. “Through additional focus, it will be well equipped to drive its long-term growth ambitions by strengthening this unique portfolio of international and local brands, with continued investments in innovation, premiumization, operational excellence and sustainability.” “We are excited to partner with Nestlé and take this next step together,” continued Louis Samson, co-president of Platinum Equity. “Combined with Nestlé’s and Peranel’s world-class product development, execution and marketing capabilities, our joint venture creates a powerful partnership and a very strong team. “We have great respect for Peranel’s brands, the people that bring them to life and the customers and communities they serve. We will leverage our extensive experience in establishing and supporting stand-alone companies to create long-term value.” “We are investing in some of the fastest-growing parts of the beverage market, supported by long-term trends around health, wellness, hydration and premium products,” commented Platinum Equity managing director Igor Chacartegui. “Peranel represents a remarkable collection of iconic brands that consumers know and trust around the world. “We’ll also bring our M&A capabilities to help build upon and sharpen Peranel’s existing portfolio.” The transaction assigns an enterprise value of $5.6 billion (€4.9 billion) to Peranel and implies cash proceeds at closing for Nestlé of approximately $3.0 billion. It is subject to employee consultation processes and applicable regulatory approvals, and expected to close by the first half of 2027. In other news, [Unilever](https://www.unilever.com/?ref=packagingeurope.com) recently entered into an agreement to [combine its Food business](https://packagingeurope.com/news/unilever-combines-food-business-with-mccormick-to-focus-on-hpc/14095.article?ref=packagingeurope.com) with [McCormick & Company](https://www.mccormickcorporation.com/?ref=packagingeurope.com), forming a global portfolio with estimated revenues of $20 billion. By separating Unilever Foods, Unilever plans to become a leading pureplay home and personal care (HPC) company – citing competitive strengths, market making abilities, and €39 billion in revenues based on the fiscal year 2025. Nestlé’s chief executive was also reported to [blame US President Donald Trump](https://packagingeurope.com/news/nestle-chief-executive-blames-trump-for-sustainability-silence/13832.article?ref=packagingeurope.com) for the brand’s public silence on sustainability. While he apparently took partial responsibility for the outcome, he also stated that it would be a “huge mistake” not to focus on sustainability and told employees that he remains committed to net zero emissions. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### The inside story of Pepsi’s new colour-changing can URL: https://www.packagingeurope.com/the-inside-story-of-pepsis-new-colour-changing-can/ Last updated: 2026-08-13T07:48:56.000Z **A new** [**limited-edition can**](https://packagingeurope.com/news/colour-changing-pepsi-cans-offer-football-fans-the-chance-to-win-prizes/14350.article?ref=packagingeurope.com) **from PepsiCo uses thermochromic ink to change colour at the ‘optimal’ drinking temperature. Vinicius Sales, PepsiCo’s Global Design Leader, gives us a closer look at how the pack actually works and why ‘gamification’ projects like this are important to big brands.** --- **Could you introduce this campaign for our readers who may have missed the initial announcement, and talk a bit about what Pepsi hopes to achieve with it?** Football culture runs on unwritten rules and matchday rituals and for Pepsi Football Nation, none is more essential than Rule #16: ‘We always have chilled PepsiMAX ready’. Earlier this year, we launched Pepsi Football Nation as a global platform celebrating the culture of football, from the fans and traditions to the partnerships and experiences that bring the game to life beyond the pitch. With a huge summer of football, we wanted to bring that matchday ritual to life in a way that felt fun, surprising and unmistakably PepsiMAX. That’s what inspired our limited-edition 330ml thermochromic cans. The cans transform as they chill, rewarding fans with a visual signal that their PepsiMAX has reached the perfect drinking temperature. It’s a great example of what can happen when creativity, packaging innovation and technical expertise come together. **What are some of the key benefits of gamification projects like this, and why do you think they are such a prominent part of how brands interact with consumers around major events?** Major football tournaments are all about excitement, anticipation and shared experiences, so they’re the perfect environment for playful, interactive ideas like this. What makes packaging particularly powerful is that it’s something consumers can physically engage with. Rather than simply seeing a campaign, they’re actually part of it. In our case, the can becomes part of the matchday ritual, creating a small but rewarding moment when it reveals that it’s perfectly chilled and ready to enjoy. To bring that experience to fans across the UK, we released 86 million football-themed cans, including 150,000 rare “Perfect Chilled” cans hidden within selected multipacks. Using temperature-sensitive ink, these cans turned blue when they reached 8°C, signalling the perfect drinking temperature. Fans who found one could also win exclusive prizes, adding another layer of excitement to the experience. Ultimately, we wanted to strengthen PepsiMAX’s connection to football viewing occasions, while giving fans something unexpected that would make them smile. **I’d like to dig into some of the technical aspects now – how does the temperature change element actually work?** We used a thermochromic ink that changes colour with the temperature of the can. At ambient room temperature, the pigment remains largely transparent or muted. As the can cools, the ink gradually activates and fully transforms at around 8°C - which happens to be the ideal temperature to enjoy a PepsiMAX. Of course, creating the concept at scale wasn’t without its challenges. Turning a creative idea into millions of cans on shelf required a huge amount of collaboration, testing and problem-solving across our design team. The hardest part was making sure the thermochromic layer was consistent. And under every production condition - no matter the press, varnish, or substrate and production speed. So we carried out extensive testing to make sure the transformation worked exactly as intended every single time. We couldn’t compromise on the iconic PepsiMAX colour or the quality consumers expect. Achieving both the visual impact and the production reliability was a real achievement, and something the team is incredibly proud of now that the cans are in consumers’ hands. **Could you give us a quick look into the R&D process, from the conception all the way to the delivery stage?** It really was a huge team effort. Bringing this can to life required close collaboration between Pepsi’s in-house Design team, our global print partners, and packaging suppliers. First was concept development: how could we create a PepsiMAX can that looked great on shelf, but then delivered a genuinely exciting transformation when chilled to the perfect temperature? From there, the challenge became making that idea work at commercial scale. Our Design team worked closely with print suppliers to explore different thermochromic ink technologies, testing various ink systems, activation temperatures, and graphic approaches to find the right solution. We wanted the effect to feel dramatic, but also premium and true to the PepsiMAX brand. A lot of time went into testing and refinement. We ran multiple print trials to perfect colour consistency, ink coverage, durability, and activation performance. Every detail, from the artwork and varnishes to the production specifications, was carefully adjusted to ensure the effect would work reliably throughout the manufacturing process. Once we had a solution we loved, we created physical samples and put them through repeated cooling cycles. The goal was to make sure the transformation began at 12°C and fully revealed itself at 8°C, while still looking striking at room temperature. The final stage was preparing for production. Our Design team worked hand-in-hand with suppliers and manufacturing teams to ensure every market received the right creative assets and that the colour-changing effect performed exactly as intended, every time. The result is a can that combines creativity, innovation, and technical precision to deliver a unique experience for football fans and PepsiMAX drinkers alike. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Where are we in the flexible plastic-to-paper transition? URL: https://www.packagingeurope.com/where-are-we-in-the-flexible-plastic-to-paper-transition/ Last updated: 2026-08-14T07:55:40.000Z **How are the biggest names in our industry driving the transition from flexible plastics into paper-based alternatives?** [**Reflecting**](https://www.ellenmacarthurfoundation.org/articles/paper-based-flexibles-from-vision-to-action?ref=packagingeurope.com) **on the findings of its** [**recent report**](https://packagingeurope.com/news/replace-flexible-plastics-with-paper-suggests-ellen-macarthur-foundation/14012.article?ref=packagingeurope.com)**, the** [**Ellen MacArthur Foundation**](https://www.ellenmacarthurfoundation.org/?ref=packagingeurope.com) **(EMF) highlights the progress made by** [**Unilever**](https://www.unilever.com/?ref=packagingeurope.com)**,** [**Nestlé**](https://www.nestle.com/ask-nestle/environment/answers/tackling-packaging-waste?ref=packagingeurope.com)**,** [**Mars**](https://www.mars.com/?ref=packagingeurope.com) **and more towards improved recyclability for flexible formats, and the challenges that remain.** Small-format flexible plastic packaging is described as ‘one of the most stubborn’ technical and economic challenges in recycling. According to the EMF, around 25,000 units leak into the world’s oceans every second, with a further 20 trillion set to enter the seas by 2040. In its [previous report](https://packagingeurope.com/news/replace-flexible-plastics-with-paper-suggests-ellen-macarthur-foundation/14012.article?ref=packagingeurope.com), the EMF recommended paper as an alternative to flexible plastic packaging,and set out six ‘critical’ criteria – sourcing, production, performance, local recyclability, chemical safety and biodegradability – to maximize the transition’s environmental benefits. It cautioned that, if handled improperly, a switch from plastic to paper could simply trade one set of environmental issues with another – leading to deforestation, high water consumption, or ongoing pollution from non-degradable coatings and inks. The report also emphasized that material innovation would not solve the plastic waste crisis by itself. Any material substitution should be accompanied by efforts to scale effective collection and recycling systems, it concluded. While the EMF states that most commercial-scale packaging does not meet all six of its criteria, it notes that brand owners are increasingly seeking to implement flexible paper at scale. One example is [Unilever](https://www.unilever.com/?ref=packagingeurope.com)’s commitment to distribute around 10-15 kilotons of paper-based flexible packaging by the end of 2028\. The brand has embedded this progress into its Sustainability Progress Index reward framework and linked it directly to executive remuneration. Unilever’s global head of Sustainability for Plastics, Jonathan Gill, has stated that the brand has reviewed around 3,000 technologies over five years of R&D, and is now ready to transition from research into deployment. Meanwhile, [Nestlé](https://www.nestle.com/ask-nestle/environment/answers/tackling-packaging-waste?ref=packagingeurope.com) seeks to implement alternative packaging materials, including paper, as part of its wider efforts to reduce virgin plastics. The Nestlé Institute of Packaging Sciences was opened in 2019 to advance these efforts alongside packaging experts, research institutions, start-ups, and suppliers. Additionally, [Mars](https://www.mars.com/?ref=packagingeurope.com) has taken the approach of accelerating development in coating and adhesive technologies; this is expected to widen the range of applications where paper-based packaging is possible. On the topic of investment, [Circulate Capital](https://www.circulatecapital.com/?ref=packagingeurope.com) reportedly raised [$220 million](https://www.circulatecapital.com/circulate-capital-exceeds-target-to-raise-220m-at-first-close-for-asia-fund-ii/?ref=packagingeurope.com) at the first close of its Asia Fund II in April. Alternative paper-based packaging innovation is said to rank high in its investment priorities, with a focus on markets where flexible plastics are most challenging, including India, Indonesia, Thailand, Vietnam, the Philippines, and Malaysia. Specialist funds are playing their own role. For instance, [Emerald Technology Ventures](https://emerald.vc/emerald-technology-ventures-and-partners-launch-pathbreaking-effort-to-transform-packaging-value-chain?ref=packagingeurope.com) has invested in innovations across materials, business models, recyclable and reusable formats, including businesses Xampla, Cajo, and Vytal. [New Earth Ventures](https://www.atlanticpkg.com/new-earth-ventures/?ref=packagingeurope.com) is also noted for financing next-generation materials, packaging intelligence, and supply chain optimization powered by artificial intelligence and machine learning technologies. **Overcoming challenges** EMF takes note of the challenges identified by companies, including the reality that paper often runs more slowly through existing filling lines – and, at current production volumes, costs more than conventional plastics. Paper typically requires coatings, barrier layers, adhesives and inks to match the moisture resistance, grease resistance, and shelf-life performance of plastics across storage conditions and markets. All this must be achieved without sacrificing the paper’s recyclability or biodegradability. Developments in biopolymer coatings, paper surface modification, and improved barrier layers are thought to be closing the gap between technical possibility and commercial viability. EMF raises the example of Atomic Layer Deposition, an emerging technology that uses ultra-thin layers to improve both performance and recyclability using less coating material. Fibre innovators are also said to be transitioning from virgin woods to agricultural residues and other non-wood sources with ‘significantly lower’ land use and biodiversity impacts. [Canopy](https://canopyplanet.org/?ref=packagingeurope.com)’s [Pack4Good](https://canopyplanet.org/change-together/pack4good?ref=packagingeurope.com) initiative is highlighted as one example. EMF goes on to highlight [Ahlstrom](https://www.ahlstrom.com/?ref=packagingeurope.com)’s pursuit of industrial scale, application expertise, and cross-value-chain collaboration alongside material innovation. VP Group Innovation Wouter Gabrielse underlines the company’s goal to keep investing in specialty fibre technologies and helping brands adopt more circular packaging solutions. Open innovation models are increasingly targeting paper-based packaging. [Amcor](http://www.amcor.com/?ref=packagingeurope.com)’s [Lift-Off Winter 2025/26 Challenge](https://packagingeurope.com/news/amcor-announces-2025/26-lift-off-challenge-for-start-ups/13669.article?ref=packagingeurope.com) sought out fibre-based R&D priorities such as home-compostable adhesives and high-performance barrier coatings, rewarding start-ups with joint development opportunities and potential investment of up to $500,000\. Amcor has also [partnered](https://packagingeurope.com/news/kelpi-to-integrate-seaweed-based-barrier-coatings-into-amcors-fibre-based-portfolio/14449.article?ref=packagingeurope.com) with start-up [Kelpi](https://www.kelpi.net/?ref=packagingeurope.com) to develop biobased coating technologies for paper packaging. [Rethinking Materials](https://www.rethinkingmaterials.com/?ref=packagingeurope.com) organized [Kraft Heinz](https://www.kraftheinzcompany.com/?ref=packagingeurope.com)’s 2025 Global Innovation Challenge, which sought out flexible barrier solutions for paper and plastic packaging. [Kalpana Systems](https://www.kalpana-systems.com/news/kraft-heinz-global-innovation-challenge/?ref=packagingeurope.com)’ spatial Atomic Layer Deposition technology took home the top prize. Even so, the EMF observes that the cost gap between plastic and paper-based packaging solutions is still an issue, with home-compostable paper-based flexibles typically thought to be two to six times more expensive. Brands are not expected to close the gap alone, and collaboration with suppliers and policymakers is described as a ‘practical necessity’. “Publishing a report is one thing,” the EMF concludes. “Turning its findings into sustained industry action is another — and that is where the Ellen MacArthur Foundation’s focus now lies. “The six criteria provide a shared framework, but frameworks only create change when the right actors are working together to apply them. “The months ahead will be telling. What gives us confidence is that the appetite for effort is there, across a wider range of actors than we have seen before on this issue.” **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Warburtons unveils new packaging re-design for 150th anniversary URL: https://www.packagingeurope.com/warburtons-unveils-new-packaging-re-design-for-150th-anniversary/ Last updated: 2026-08-12T13:53:51.000Z [**Warburtons**](https://www.warburtons.co.uk/?ref=packagingeurope.com) **has redesigned its packaging to mark its 150th anniversary, developed in partnership with brand design agency** [**Taxi Studio**](https://taxistudio.com/?ref=packagingeurope.com) **and aiming to boost brand recognition for shoppers.** The new design consistently features the company’s ‘Baked Orange’ colour across the portfolio, seeking to create a ‘wall of brand’ on shelf. The imagery also showcases products prepared and ready to eat for different occasions. The ‘Family Seal of Quality’ features chairman Jonathan Warburton’s signature. He comments: “As we celebrate 150 years of baking excellence, this bold new packaging marks a pivotal moment for Warburtons. It’s a powerful visual statement that reinforces our position as Britain’s favourite family bakery. For our retail partners, this means unrivalled presence on shelf, streamlined navigation for shoppers, and a powerful system built to drive accelerated and sustained category growth. We’re incredibly excited for consumers to see this new look, which embodies the warmth, quality, and consistency Warburtons is known for, and sets us up for another 150 years of success.” The new packaging began rolling out across the entire portfolio from March this year. ![Warburtons redesign 2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/9/4/3/19943_2b52f08b624d4d49b7a7e5095a0a9bdd1_250625.png) In other packaging design news, [Gü](https://gudesserts.com/?ref=packagingeurope.com)’s dessert packaging underwent a [global redesign](https://packagingeurope.com/news/streamlined-gu-packaging-design-aims-to-catch-the-eye-and-restore-brand-dna/13810.article?ref=packagingeurope.com) in January spearheaded by strategy and branding agency [Derek&Eric](https://www.derekanderic.co.uk/?ref=packagingeurope.com), to improve consumer navigation and shelf appeal. The updated appearance hopes to simplify on-pack communication, strengthen Gü’s shelf presence and justify the price point of its products. A few months later, Derek and Eric partnered with illustrator Joe Whale (also known as [Doodle Boy](https://www.thedoodleboy.com/?ref=packagingeurope.com)) to re-design [Little Dish](https://www.littledish.co.uk/?ref=packagingeurope.com)’s latest pack in an interactive format, encouraging children to colour in and draw on the packaging. For the new pack, the sleeve features black and white illustrations and an empty panel for children to fill with their favourite doodle. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Metsä Group invests €25 million in fibre packaging production line URL: https://www.packagingeurope.com/metsa-group-invests-25-million-in-fibre-packaging-production-line/ Last updated: 2026-08-12T12:26:21.000Z [**Metsä Group**](https://www.metsagroup.com/?ref=packagingeurope.com) **has invested €25 million in a new fibre packaging production line in Äänekoski, Finland for its Muoto products, made from wood fibres and suitable for applications such as demanding serving and food packaging.** The company’s Muoto solution is made directly from Metsä’s wet wood pulp without any intermediate steps. The lightweight material is said to provide both stiffness and functionality. Muoto products also meet the requirements of the EU’s Packaging and Packaging Waste Regulation. The new fibre packaging production line will be located within Metsä’s Äänekoski mill site next to the existing Muoto demo plant and is due to start up in 2028. Metsä says the nominal capacity of the production line will be over 100 million products per year, and the production line will be supplied by technology company [Valmet](https://www.valmet.com/?ref=packagingeurope.com). The company adds that its previous plans to invest in a Kuura textile fibre mill (for man-made cellulosic fibres) in Kemi, Finland, will not proceed due to market changes. According to Metsä, ‘significant global overproduction’ has emerged in a short period which has undermined the competitiveness of high-quality and responsibly manufactured fibres. ‘Significant new capacity’ has emerged in Asia in recent years, and the company states that too few customers are willing to pay a premium for responsibly produced materials. However, Metsä adds that the expertise developed in the field of textile fibres is valuable and it is exploring options for utilizing it. In related news, flow-control technology company [John Crane](https://www.johncrane.com/en?ref=packagingeurope.com) (a [Smiths](https://www.smiths.com/?ref=packagingeurope.com) business) claims it helped a US pulp and paper mill [reduce water consumption by 90%](https://packagingeurope.com/news/john-crane-helps-us-paper-mill-reduce-water-consumption-by-90/14034.article?ref=packagingeurope.com) and save $75,000 in total cost of ownership through a mechanical seal upgrade in its cellulose fibre production process. By deploying its Type SB2 USP heavy-duty dual cartridge mechanical seal with Upstream Pumping (USP) seal face technology, the mill was able to extend seal life from weeks to over than a year while ‘sharply reducing’ water demand. More recently, [Valmet](https://www.valmet.com/?ref=packagingeurope.com) was [selected](https://packagingeurope.com/news/valmet-to-deliver-board-making-line-for-sun-paper-mill-in-china/14488.article?ref=packagingeurope.com) to deliver a full board making line with automation and lifecycle support for [Sun Paper](https://www.sunpapergroup.com/en?ref=packagingeurope.com)’s mill in Nanning, China, aiming to increase containerboard capacity and ensure ‘reliable, energy and resource efficient’ operation. Valmet says it utilizes forming fabric compression to ensure smart usage of energy and ‘excellent’ quality parameters. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### PPWR: From what, to how? URL: https://www.packagingeurope.com/ppwr-from-what-to-how/ Last updated: 2026-08-14T05:51:11.000Z ## Join us for our next LinkedIn LIVE panel, as part of the Sustainable Packaging Summit series! With regulation entering in force, the ‘big question’ has shifted from what the rules are, to how we will comply in time. How do we practically implement obligations and what are the significant challenges we still face as an industry? Is there enough operational clarity? ### [Click here to attend](https://www.linkedin.com/events/7490698023224684544?viewAsMember=true&ref=packagingeurope.com) ### We will be joined by an esteemed panel including: - **Anna Desrosiers**, Public Affairs, Advocacy and Product Compliance Manager, Constantia Flexibles - **Marina Bychenko**, PPWR Expert, Osapiens - **Fanny Rateau,** Senior Programme Manager, Packaging & Waste, Environmental Coalition on Standards - **Dr Jelena Dimitrijevic**, MD, RegFocus Consulting - **Dorota Napierska**, Toxic-free Circular Economy Policy Officer, Zero Waste Europe As always, this is a chance for YOU, the audience, to learn from the experts, and pose questions and comments to them in REAL time! Join us to move this discussion forwards! ### [Click here to attend](https://www.linkedin.com/events/7490698023224684544?viewAsMember=true&ref=packagingeurope.com) ### Plastic Energy founder returns as CEO after company entered administration URL: https://www.packagingeurope.com/plastic-energy-founder-returns-as-ceo-after-company-entered-administration/ Last updated: 2026-08-13T06:01:09.000Z **After the company entered into administration earlier this year,** [**Plastic Energy**](https://plasticenergy.com/?ref=packagingeurope.com) **founder Carlos Monreal is returning as CEO as part of a new ownership structure.** Back in May, Plastic Energy’s London-based operations entered administration due to cash flow challenges. This did not include the Spanish company, Plastic Energy S.L.U, or its pyrolysis plants in Seville and Almeria. Geoff Rowley, [joint administrator](https://www.thegazette.co.uk/notice/5124199?ref=packagingeurope.com) and partner at [FRP Advisory](https://www.frpadvisory.com/?ref=packagingeurope.com), commented: “Plastic Energy has developed market-leading recycling processes since inception, but has suffered from a European market downturn and accordingly has been unable to evidence sustainable operations. “Our goal is to sell the group’s primary assets, including the IP and patents held, the shares in group entities (including Plastic Energy S.L.U. holding the recycling plants) and the joint venture interests, to maximize returns for creditors.” Despite regulatory uncertainty and ‘volatile’ virgin polymer prices creating investment challenges, Plastic Energy views Monreal’s return as a ‘decisive moment for the industry’ as its proprietary technology matures. Its patented TAC process involves heating plastics in the absence of oxygen to form hydrocarbon vapours, which are then condensed into TACOIL, a recycled oil sold to petrochemical partners. Claiming that its industrial capacity has been proven and market demand continues to grow, Plastic Energy plans to keep its TAC technology at the core of the business. Operations and development will continue across Europe, including its research labs at [Loughborough University](https://www.lboro.ac.uk/?ref=packagingeurope.com). Now the company calls upon policymakers to ‘match the commitment made by the private sector by providing clear, stable and investment-friendly regulation in support and recognition of companies who have invested early to close the loop on the circular economy of plastics.’ “This is the start of an exciting new chapter for Plastic Energy, with our focus being on operational excellence, disciplined growth, profitability and delivering long-term value to customers, partners and shareholders,” said Monreal. “Returning as CEO of the company I founded is both a personal commitment and a vote of confidence in what we have built. “The demand for a solution to the issue of hard-to-recycle plastics is greater now than ever. Since 2016 as an industry leader, Plastic Energy has demonstrated that TAC technology is capable of effectively managing this waste stream at scale. “We will continue advancing our technology, increasing efficiency of our existing industrial operations, expanding strategic partnerships and accelerating the deployment of chemical recycling globally. “Regulation must now keep pace with the commitment made by the private sector, creating a favourable environment for those seeking to scale circular solutions and support circular ambitions such as those laid out in the EU’s Packaging and Packaging Waste Regulation (PPWR).” In previous news, Plastic Energy [commercialized](https://packagingeurope.com/news/plastic-energy-launches-low-emission-carbon-black-alternative/13457.article?ref=packagingeurope.com) ‘char’, a byproduct of its chemical recycling process, in October 2025\. It intends to serve as a circular, lower-carbon alternative to carbon black, reportedly reducing carbon emissions by 89%. Since then, DOMO Group subsidiaries such as [DOMO Chemicals](https://www.domochemicals.com/en?ref=packagingeurope.com) have [filed for insolvency](https://packagingeurope.com/news/domo-chemicals-files-for-insolvency-amidst-high-costs-and-non-eu-imports/13778.article?ref=packagingeurope.com) due to high energy prices, low demand, and continual imports from non-EU countries. While DOMO Group’s management team started a restructuring process in 2024, talks over further short-term financing eventually broke down. [Klöckner Pentaplast](https://www.kpfilms.com/en/?ref=packagingeurope.com) also filed for [Chapter 11 bankruptcy](https://packagingeurope.com/news/what-are-the-implications-of-kl%c3%b6ckner-pentaplast-filing-for-chapter-11-bankruptcy/13640.article?ref=packagingeurope.com) in the United States back in November 2025 – an outcome attributed to increased demand during the COVID-19 pandemic, spiking costs for raw material and energy, and compressed profit margins – but [completed its financial restructuring](https://packagingeurope.com/news/kl%C3%B6ckner-pentaplast-eliminates-13-billion-of-debt-after-financial-restructuring/13877.article?ref=packagingeurope.com) in February. The company claims to have eliminated around €1.3 billion of funded debt. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### First Packaging and Packaging Waste Regulation rules officially apply URL: https://www.packagingeurope.com/first-packaging-and-packaging-waste-regulation-rules-officially-apply/ Last updated: 2026-08-12T07:12:06.000Z **Today, several measures set out in the** [**Packaging and Packaging Waste Regulation**](https://eur-lex.europa.eu/eli/reg/2025/40/oj/eng?ref=packagingeurope.com) **are officially enforced, and become legally binding. Here is everything you need to know about the new expectations, from the Declaration of Conformity to PFAS restrictions.** --- **Declaration of Conformity** From today, businesses must provide a legally binding Declaration of Conformity (DoC) for every item of packaging they place on the EU market. For an in-depth breakdown of the requirements, see Article 39 and Annex VIII of the [Packaging and Packaging Waste Regulation](https://eur-lex.europa.eu/eli/reg/2025/40/oj/eng?ref=packagingeurope.com) – but in short, the DoC must prove that the packaging complies with the relevant legal requirements regarding recyclability, recycled content, reuse, minimization, empty space, and more. Each format, material, and packaging configuration [requires its own DoC](https://packagingeurope.com/comment/everything-you-need-to-know-about-the-ppwr-declaration-of-conformity/14073.article?ref=packagingeurope.com). The documentation must include the manufacturer’s name and address, a sole responsibility statement, and a unique identification number for tracking. A packaging identification section must cover the packaging’s type, material and batch or serial number, as well as a conformity statement referencing the legal text itself (specifically Articles 5 to 12) and a signature specifying the place and date. Businesses may also refer to a [specimen DoC](https://packagingeurope.com/features/read-this-before-you-complete-your-ppwr-declaration-of-conformity/14547.article?ref=packagingeurope.com), which [Emission Core](https://emissioncore.io/?ref=packagingeurope.com) founder and CEO Adrian Reyes has [walked us through](https://packagingeurope.com/features/read-this-before-you-complete-your-ppwr-declaration-of-conformity/14547.article?ref=packagingeurope.com). Among other helpful advice, he emphasizes that an applicability matrix requires market operators to declare compliance *as of the date of issue.* This is intended to prevent over- or under-declaration of PPWR requirements, and Reyes warns that “if the matrix is wrong in any direction, the document is wrong.” A new DoC must be created whenever the packaging is altered in such a way that it may impact legal conformity. **Substance restrictions** Under Article 5 of the PPWR, businesses may not distribute food-contact packaging on the EU market if it equals or exceeds the following concentrations of PFAS: - *25 ppb for any PFAS as measured with targeted PFAS analysis (polymeric PFAS excluded from quantification);* - *250 ppb for the sum of PFAS measured as the sum of targeted PFAS analysis, where applicable with prior degradation of precursors (polymeric PFAS excluded from quantification);* - *50 ppm ppm for PFASs (including polymeric PFAS); if total fluorine exceeds 50 mg/kg the manufacturer, importer or downstream user as defined respectively in Article 3, points (9), (11) and (13) of Regulation (EC) No 1907/2006 shall, upon request, provide to the manufacturer or the importer as defined respectively in Article 3(1), points (13) and (17), of this Regulation proof of the quantity of fluorine measured as content of either PFAS or non-PFAS in order for them to draw up the technical documentation as referred to in Annex VII to this Regulation.* The requirement has proven to be controversial. Back in April, several industry CEOs requested that the European Commission [push back the application date](https://packagingeurope.com/news/ceos-petition-eu-commission-to-postpone-enforcement-of-ppwr/14215.article?ref=packagingeurope.com) until technical, legal, and methodological concerns were ironed out – a sentiment that other industry players [disagreed with](https://packagingeurope.com/news/what-the-industry-thinks-as-ceos-appeal-to-clarify-and-push-back-ppwr-rules/14234.article?ref=packagingeurope.com). A coalition of wholesalers and retailers led by[EuroCommerce](https://www.eurocommerce.eu/?ref=packagingeurope.com) also called for a [twelve-month transition period](https://packagingeurope.com/news/retailers-recommend-grace-period-and-clarification-as-ppwr-approaches/14440.article?ref=packagingeurope.com) in which businesses would not be penalized for adjusting to new legal expectations, including PFAS restrictions. Neither call has come to fruition. A [Commission Notice](https://packagingeurope.com/news/diving-deeper-into-the-eus-latest-guidance-on-the-ppwr/14387.article?ref=packagingeurope.com) published in June 2026 explained that there is no harmonized methodology for calculating PFAS in food packaging at the EU level, instead recommending a stepwise approach of total fluorine quantification and direct total oxidizable precursors analysis. Yet it went on to clarify that packaging that exceeds the PFAS limit but was produced *before* 12 August 2026 does not need to be withdrawn from the market. In a recent [Frequently Asked Questions](https://op.europa.eu/en/publication-detail/-/publication/ad14cb8f-8d4f-11f1-9262-01aa75ed71a1?ref=packagingeurope.com) document, the Commission also specified that “the minimization of dangerous substances or preparations and demonstrations of conformity” under EN 13428:2004 could “no longer create a presumption of conformity” after 12 August 2026. This is because it does not account for the PPWR’s focus on holistic lifecycle impacts such as reuse, recycling and chemical safety, rather than end-of-life disposal alone; nor does it account for the PPWR’s expanded hazard scope. The FAQ document states that “until the updated harmonized standard becomes available, the existing standard EN 13428:2004 can be used.” **Recyclability** As of today, Article 6(1) of the PPWR also applies: “All packaging placed on the market shall be recyclable.” This means that it is designed for recyclability, using secondary raw materials of comparable quality to their primary counterparts. It must also be separately collected, sorted into specific waste streams without contaminating them, and recycled at scale. Yet the Commission is not required to produce design for recycling criteria until 1 January 2028 at the latest. Until it does, Adrian Reyes states that businesses can refer to EN 13430 and the Packaging and Packaging Waste Directive’s framework to gauge their compliance with Article 5’s substance restrictions. Commenting on the new measures as a whole, Commissioner for Environment, Water Resilience and a Competitive Circular Economy Jessika Roswall states: “The new Packaging and Packaging Waste Regulation is an investment in Europe’s future: it will help reduce waste, increase recycling, make food-contact packaging safer for the consumers by limiting harmful substances such as PFAS, and reduce our dependence on virgin raw materials. These are essential steps towards a truly circular economy. “At the same time, the Regulation will replace fragmented national rules difficult to navigate for economic operators in the internal market. But new rules also come with adjustment costs, and we have worked intensively with market operators to implement the new rules in a pragmatic and unbureaucratic way.” **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Hydropac to launch water ice pack with visual freeze indicator URL: https://www.packagingeurope.com/hydropac-to-launch-water-ice-pack-with-visual-freeze-indicator/ Last updated: 2026-08-11T14:18:15.000Z [**Hydropac**](https://hydropac.co.uk/?ref=packagingeurope.com) **is preparing to introduce its HydroPure water ice pack which appears to ‘crack’ and changes from black to white once it has reached optimum freezing temperature.** Developed specifically for food manufacturers, meal kit providers, online retailers and pet food brands, the pack aims to maximize cold-chain performance and offer environmental, functional and commercial packaging advantages. The company says that removing gel from the pack removes a difficult to recycle refrigerant, helping brands reduce the environmental footprint of their cold chain packaging without compromising on cooling performance. Hydropac adds that the new pack offers potentially lower EPR liabilities, as purified water isn’t classified as a chargeable packaging material in the same way as gel. The company states it has received confirmation from UK environmental consultant [Valpak](https://www.valpak.co.uk/?ref=packagingeurope.com) that gel-filled packs are reported differently to water-filled packs. For a water-filled ice pack, only the plastic film is reported as packaging, with the water content excluded. For a gel-filled pack, the plastic film is reported as plastic and the gel content is reported separately within the ‘other’ material category. Where the product is classified as household packaging, both these reported weights are included in the calculation of EPR waste-disposal fees. Hydropac’s analysis of the current EPR fee structure suggests a standard 500g water ice pack like HydroPure could attract disposal fees of around ½ a penny per unit, compared with approximately 14.3p for an equivalent gel pack, because both the plastic film and gel contents are classified as chargeable packaging material. Based on current fee rates and volume assumptions, the company says this represents an additional disposal cost of approximately 13.75p per gel pack, which could equate to around £13,750 per year for a business handling 50 tonnes of packaging annually, increasing to more than £137,000 at 500 tonnes. In January Hydropac updated its HydroFreeze range of [water-based ice packs](https://packagingeurope.com/news/hydropacs-water-based-ice-packs-set-to-save-co2-energy-and-material-waste/13860.article?ref=packagingeurope.com), with the new additions expected to help customers save energy, reduce waste, and use fewer packs for quicker conditioning operations. Compared with Hydropac’s original water-based ice pack, the new solutions are thought to freeze 51% faster. This summer [Folbb](https://folbb.com/?ref=packagingeurope.com) unveiled a new [hardsized cartonboard application](https://packagingeurope.com/news/folbb-introduces-cartonboard-application-for-frozen-food/14412.article?ref=packagingeurope.com) for freezer food, designed for products that can be cooked in the oven or microwave from frozen. Made from virgin fibre cartonboard, it is said to be fully recyclable and biodegradable and does not contain any Optical Brightening Agents (OBAs) or added PFAS. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### University of Oulu pilots wood bark-based coating for fibre-based packaging URL: https://www.packagingeurope.com/university-of-oulu-pilots-wood-bark-based-coating-for-fibre-based-packaging/ Last updated: 2026-08-11T12:33:11.000Z **The** [**University of Oulu**](https://www.oulu.fi/en?ref=packagingeurope.com) **has revealed it is developing coating materials from suberin (a natural compound found in birch bark) for applications such as fibre-based packaging materials, tested in partnership with** [**UPM**](https://www.upm.com/?ref=packagingeurope.com) **and** [**Metsä Board**](https://www.metsagroup.com/metsaboard/?ref=packagingeurope.com)**.** The research is part of the two-year COCOBIN project co-funded by Business Finland and coordinated by the university, involving a consortium of 15 research and industry partners. The total project budget is approximately €8.7 million. Apparently, up to 1500 meters of a bio-based coating material prototype have been produced at semi-pilot scale. The material is suitable for applications including paper or paperboard as a moisture barrier, particularly in food packaging where the coating needs to prevent moisture from passing through the packaging material and protect the product. The project began by extracting suberin from birch bark at semi-pilot scale, which was dried and processed into a fine powder before being mixed into a uniform coating formulation. According to the university, a water-based coating was then prepared using the powder, where suberin particles were evenly distributed in the liquid. Additional components were included to help the coating spread evenly and achieve the desired functional properties. The coating was produced and tested using semi-pilot scale equipment that represents industrial production at a smaller scale, allowing the team to observe how the material behaves under conditions similar to real manufacturing. The coating was applied to two different wood fibre-based paper substrates from UPM and Metsä Board, with multiple trial runs carried out. Each run produced ‘hundreds of meters’ of material, resulting in a total coated length of approximately 1200–1500 meters. The university states that the trials demonstrated the coating can be processed in a similar way to conventional coatings and that production is feasible beyond laboratory scale. The coated materials are currently being analysed to better understand their properties and performance in different applications. “Suberin-based coatings can be used as a water vapour barrier in food packaging applications. Current coating materials are typically fossil-based and can present challenges for recycling. Suberin-based coatings can offer an alternative while achieving comparable performance,” comments Rajesh Koppolu, senior scientist at [VTT Technical Research Centre](https://www.vttresearch.com/en?ref=packagingeurope.com). Back in March, [Quadpack](https://www.quadpack.com/?ref=packagingeurope.com) introduced its BeautyWood 2026 [packaging collection](https://packagingeurope.com/news/quadpack-unveils-wooden-beauty-packaging-collection/13999.article?ref=packagingeurope.com) featuring refillable jars, lipsticks and compacts made with its Woodacity mono-material closure systems that function without plastic or other secondary materials. Each piece is made of 100% ash or maple wood sourced from ‘sustainably managed’ European forests. [PAPACKS](https://www.papacks.com/en/?ref=packagingeurope.com) is a [finalist](https://packagingeurope.com/features/sustainability-awards-finalist-interview-papacks-fibre-box-for-chilled-fish-and-seafood/14542.article?ref=packagingeurope.com) in the Renewables category of this year’s Sustainability Awards with its Molded Fiber Box for chilled fish and seafood, made from virgin wood fibre and industrial hemp. Produced at industrial scale in Germany, it’s said to be food-contact safe and recyclable in the paper waste stream. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Following one pack through the PPWR lifecycle URL: https://www.packagingeurope.com/following-one-pack-through-the-ppwr-lifecycle/ Last updated: 2026-08-11T11:01:14.000Z **A standard 500ml PET bottle creates at least 37 PPWR obligations across its lifetime. In this article Dr Steven Brennan, CEO of** [**Foresight**](https://www.useforesight.io/?ref=packagingeurope.com)**, follows a single bottle through its lifecycle, from raw materials and component production to filling, sale, collection and recycling, to learn more about the PPWR and its core stipulations.** --- The Packaging and Packaging Waste Regulation (PPWR) generally applies on 12 August 2026 and many duty holders we speak with are still working out how to deal with it. The legislation itself is 80,000 words and the Commission’s guidance is another 36,000. That’s a lot of reading and interpretation for business impact assessments and action planning. We wanted to make the new duties more accessible by bringing it to life using a simple product that triggers duties under the PPWR. We chose a 500 ml PET water bottle because it appeared to be a simple place to start. Most people looking at it would see three parts: the bottle, its cap and a label. Once our team began mapping it for [The](https://www.useforesight.io/labs/the-life-of-a-package?ref=packagingeurope.com) [Life](https://www.useforesight.io/labs/the-life-of-a-package?ref=packagingeurope.com) [of](https://www.useforesight.io/labs/the-life-of-a-package?ref=packagingeurope.com) [a](https://www.useforesight.io/labs/the-life-of-a-package?ref=packagingeurope.com)[Package](https://www.useforesight.io/labs/the-life-of-a-package?ref=packagingeurope.com), those three parts became eight. Alongside the PET body were a closure and liner, a label or sleeve, adhesive, ink, grouped packaging and transport packaging. Following the bottle added another layer. Its journey began with material production and continued through packaging manufacture, filling, import, distribution and retail. Consumption was followed by collection, sorting and recycling, with secondary material at the end. That gave us 11 stages, ten handovers and 38 verified obligation records. Not all 38 obligations apply immediately, and they do not all have the same status. Some are already fixed in the Regulation; others apply later or depend on technical criteria that are still being developed. What interested us was how often the person responsible for a decision depended on evidence created somewhere else. Responsibility moved along the supply chain, while the information needed to discharge it was spread across several organisations. **The evidence behind one bottle** For the supply chain we mapped, the operator responsible for the finished package has to assess the complete packaging unit and prepare its technical documentation. That assessment cannot stop at the PET body. It has to account for the cap, liner, label, adhesive and ink, as well as the way those components work together. Different suppliers understand different parts of that picture: a resin producer controls information about the material grade and composition; the closure supplier knows the cap specification; and a label converter may itself rely on information from suppliers of stock, ink and adhesive. Article 16 of the PPWR reflects this division of knowledge. Suppliers of packaging or packaging materials must give the manufacturer the information and documents needed to demonstrate conformity, including relevant technical documentation for the requirements in Articles 5 to 11\. Without that duty, the manufacturer could be legally responsible for an assessment while having no reliable route to the evidence behind it. Providing a document, however, is not the same as providing usable evidence. A declaration headed “plastic packaging” may leave its recipient unsure whether it applies to the bottle body, cap, label or liner. Test results may be technically sound but relate to a grade that is no longer purchased, while composition information may omit the production site or supporting specification. A folder can therefore appear complete until someone tries to apply its contents to a particular bottle. The handover from packaging manufacture to filling brings these dependencies together: the converter supplies the empty bottle and component information, while the operator responsible for the filled package must assemble the drawings, specifications, declarations, risk analysis and test evidence supporting the complete unit. Although much of the evidence originates upstream, it must remain traceable to the bottle type, component specification or production batch covered by the technical file. A report that cannot be matched to the current packaging does not resolve the conformity question. This is why the regulatory record needs more than a collection of PDFs. It has to identify the component and supplier, show which evidence supports the applicable assessment and preserve enough history to establish whether the package has changed since that evidence was produced. #### Where continuity breaks Routine substitutions put the record under pressure. Suppose the usual closure becomes unavailable and procurement finds another that fits the same bottle and performs in the same way. Production may be able to use it without changing the filling line, but those practical similarities do not answer every PPWR question. Its material grade, liner, colourant or additive package may be different; existing substance information may no longer cover it; and its behaviour during sorting or recycling may need to be checked. None of this means that the replacement cap is non-compliant. The point is that a commercial substitution can change the basis of an assessment even when the component looks and functions like the one it replaces. Similar questions arise if a converter changes label stock, a printer alters an ink formulation, an adhesive is reformulated or production moves to another site. Article 15 requires manufacturers to take account of changes in packaging design or characteristics and to reassess conformity where it could be affected. In practice, that connects supplier notification to internal approval. Agreements need to establish which changes a supplier will report and which specifications its evidence covers; procurement and packaging teams then need a way to route relevant changes back into the conformity review. Otherwise the physical package moves on while its technical file remains attached to the previous version. Continuity becomes harder to see once the bottle leaves the manufacturer, but it does not cease to matter. Importers, distributors, retailers and waste operators have different responsibilities and do not all need the complete technical file. What must persist is the ability of the responsible actor at each stage to obtain the information relevant to its decision and understand precisely which packaging it covers. Timing adds another complication. A requirement marked as “assessed” may have been completed, found not yet applicable or reviewed only to the extent permitted by current technical criteria, so the record must capture the conclusion, supporting evidence and date for reassessment. **Follow the package, not only the Regulation** Reading the PPWR and building a legal checklist are essential, but neither shows whether a company can connect those requirements to the packaging it buys, manufactures and places on the market. A practical review should begin with one real package and its bill of materials, then follow them through the business. At each handover, establish what has changed hands, including the component, material, supplier and current specification. Then trace the declarations, composition data, assessments and test reports that support it. The review should also examine change control: who must report a change, who decides whether it affects conformity and which parts of the assessment or technical file need to be revisited. This can expose gaps that a regulation-level summary will not reveal. A component may be described too loosely to link it to a supplier declaration. A test report may relate to an obsolete grade. Procurement may be able to approve a substitute without notifying the team responsible for the conformity file. Everyone may understand the requirement, but nobody may be clearly responsible for the next decision. By the time the bottle reaches the shelf, the individual decisions, specifications and documents sit behind one finished package. The consumer sees the bottle. The manufacturer, and where necessary the authority, must be able to see the evidence trail that supports it. Under the PPWR, holding the right documents is only part of the task. Those documents must describe the packaging that is actually being placed on the market. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Bambax fibre additive reduces moisture vapour transmission rate by 55% URL: https://www.packagingeurope.com/bambax-fibre-additive-reduces-moisture-vapour-transmission-rate-by-55/ Last updated: 2026-08-11T10:16:59.000Z [**Bambax**](https://www.bambax.co.nz/?ref=packagingeurope.com) **has reportedly received independent third-party validation for its fibre additive, said to deliver a 55% reduction in moisture vapour transmission rate (MVTR) without additional polymer for moisture sensitive food packaging formats including dry goods, coffee, confectionery, and snack applications.** The reduction is expected to help mills and converters to manage cost per tonne, protect machine uptime and deliver consistent performance at scale while reducing plastic content and meeting tightening recyclability requirements. For traditional polymer coatings, Bambax says it enables polymer down gauging while maintaining equivalent barrier performance. Apparently, Bambax can act as a performance enhancer for emerging bio-based and seaweed-derived coatings with strong recyclability and compostability, aiming to close the gap where barrier performance falls short of petrochemical equivalents. As the fibre additive is applied at the press stage of papermaking, it requires no new equipment or changes to downstream converting processes. “Working from first principles, Bambax modulates the vapour pressure gradient within the fibre network, reducing the driving force for moisture transmission across the entire barrier structure,” said Bambax founder Cameron Bartley. “In one case, we took a coated paper from 8g/m2/day down to 3.51g/m2/day transmission.” The company says two pilot trial programmes have been completed at Western Michigan University’s Paper Pilot Plant and it is actively seeking to work with mills and converters interested in evaluating how substrate-level enablement can complement existing coating systems, reduce polymer reliance and expand the commercial viability of fibre-based packaging. Bambax adds that it is currently raising capital to optimize process parameters for commercial mill integration. In other news, [Smart Planet Technologies](https://smartplanettech.com/?ref=packagingeurope.com) announced its [HyperBarrier PE film](https://packagingeurope.com/news/smart-planet-technologies-unveils-recyclable-mono-material-pe-film/14259.article?ref=packagingeurope.com) in May, said to deliver ‘300 times’ the oxygen barrier performance of standard PE film and be recyclable in the PE stream under the EU [Packaging and Packaging Waste Regulation](https://environment.ec.europa.eu/topics/waste-and-recycling/packaging-waste%5Fen?ref=packagingeurope.com) (PPWR). The film is also said to provide 3 to 5 times better moisture barrier performance compared to standard PE under humid conditions where EVOH-based structures are known to degrade. More recently, UK based materials company [Kelpi](https://www.kelpi.net/?ref=packagingeurope.com) revealed a [partnership](https://packagingeurope.com/news/kelpi-to-integrate-seaweed-based-barrier-coatings-into-amcors-fibre-based-portfolio/14449.article?ref=packagingeurope.com) with [Amcor](https://www.amcor.com/?ref=packagingeurope.com), aiming to integrate its seaweed-derived barrier coatings into the company’s fibre-based packaging. Kelpi says it will support the evaluation of its technology platform within Amcor’s AmFiber fibre-based solutions portfolio, targeting demanding end-use applications that require high barrier performance, efficient material use and circularity. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Next-Generation Closure Strategies for Lightweight, High-Performance Beverage Packaging URL: https://www.packagingeurope.com/next-generation-closure-strategies-for-lightweight-high-performance-beverage-packaging/ Last updated: 2026-10-01T08:18:00.000Z [![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/logo-512x512.png)](https://webapp.spotme.com/login/eventspace/next-generation-closure-strategies?ref=packagingeurope.com) ****Webinar recording now available on demand** Complimentary webinar with Husky [Register to watch on demand ](https://webapp.spotme.com/login/eventspace/next-generation-closure-strategies?ref=packagingeurope.com) ****Learning Objectives** Trends driving lightweight beverage closure adoption How to face the challenges of balancing sustainability, performance, and consumer needs in closure design Manufacturing challenges and opportunities associated with complex closure geometries How Husky’s tooling innovations support the production of today’s ultra-lightweight closure designs Comparing the advantages of injection moulding versus compression moulding for closure production Introducing next-generation HyCAP PROTM technology [Register to watch on demand ](https://webapp.spotme.com/login/eventspace/next-generation-closure-strategies?ref=packagingeurope.com) ****About the webinar** As beverage brands pursue sustainability goals and greater cost efficiency, lightweight closures have become a key focus across the industry. At the same time, resin price volatility, increasingly complex closure designs, and surging consumer demand are creating new manufacturing challenges. Advances in closure design, tooling, and processing technologies are enabling manufacturers to improve productivity, precision, and material efficiency while maintaining product performance and quality. Join our webinar with Husky to explore the latest trends, best practices, and learn how next generation manufacturing technologies such as HyCAP PRO™ are addressing evolving market demands to shape the future of beverage closure manufacturing. [Register to watch on demand ](https://webapp.spotme.com/login/eventspace/next-generation-closure-strategies?ref=packagingeurope.com) ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Daniel.png) ****Daniel Hontheim** **Husky Technologies™* Product Manager for Closures Daniel is responsible for the market introduction of new Beverage Closure injection molding technologies and Husky’s CSD Closure portfolio globally. With a professional background in Engineering and Project Management, Daniel has held various Engineering roles, R&D Leadership Roles and Sales Support Manager Roles over the past 28 years at Husky. Daniel holds a Bachelor Professional in Mechanical Engineering Technology. ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Liz.png) ****Elisabeth Skoda** **Packaging Europe* Editor at Large Coming from a background of translation and online news editing, Elisabeth has been with Packaging Europe since 2006, and in this time has developed a broad understanding of the packaging industry and an appreciation of the numerous innovations and developments that have come up over the years. An experienced multilingual journalist, editor and podcast host, Elisabeth has a keen interest in packaging functionality and the consumer experience. ### How Rollon’s linear systems provide reliability for tertiary packaging URL: https://www.packagingeurope.com/how-rollons-linear-systems-provide-reliability-for-tertiary-packaging/ Last updated: 2026-08-11T06:57:22.000Z [**Rollon**](https://www.rollon.com/?ref=packagingeurope.com) **believes tertiary packaging machinery must perform without fail, showcased by its recent partnership with** [**AMP Automation**](https://ampautomation.co.uk/?ref=packagingeurope.com) **to develop palletizing systems for demanding volume requirements. In this edition of the Spotlight, the company outlines how its range of linear motion solutions deliver reliable packaging automation.** Tertiary packaging sits at the end of the production line, consolidating already-packaged product into bulk groups for storage, handling and transport, typically stretch-wrapped pallets and large containers ready for warehousing or long-distance transit. Palletizing work cells illustrate the challenge clearly. These systems stack boxes, bags, or other end-product units onto pallet bases at high volume, often using six-axis robot arms or Cartesian gantry systems built from linear actuators. Accuracy demands are typically modest, around 1mm, but high-speed transport of moderate to heavy payloads and generous clearance are the priority. Telescopic components on the Z axis reach down to stack individual packages before retracting to clear the work cell, a design particularly suited to facilities with limited headroom such as refrigerated areas, while complementary X and Y axis actuators manage high payloads and duty cycles. Rollon supplied several such systems to AMP Automation to support palletizers built around delta and six-axis robots. In one application, boxes weighing 8kg, 16kg and 20kg travelled via roller and spiral conveyors to a station where two robots stacked them across one of two palletizer bays, with twin gantry systems completing full pallets in minutes. Sizing the actuators correctly to handle the required payloads at speed and customizing the telescoping Z axis for tight space constraints were the key engineering challenges resolved on the project. ![Franc Bejines, sales manager at Rollon](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/8/5/1/19851_francbejinessalesmanageratrollon_344828.png) Franc Bejines, sales manager at Rollon Franc Bejines, sales manager at Rollon, said: “Tertiary packaging machinery has to perform without fail, because by the time product reaches this stage there’s no further process to catch a mistake. That shapes every design decision, from how an actuator handles a heavy payload to how a curved guide holds its line at speed. Working with a business like AMP Automation, building palletizing systems for demanding volume requirements, is a good example of what that looks like in practice.” Strapping machinery involves a different set of constraints. These machines feed steel, polypropylene or polyester strap around a parcel via guide channels, tension it for a secure fit, then weld the ends together. Accuracy in these machines is relatively modest - additionally, strapping stations are often installed in areas where forklifts or other equipment may cause disturbance. Therefore, linear guides capable of compensating for misalignment become particularly valuable, allowing strap heads to efficiently move vertically or horizontally to accommodate different package sizes. ![Spotlight image 2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/8/5/3/19853_spotlightimage2_14190.png) Rollon® CTU is provided with its electrical cabinet, sensors and cables for a complete solution. The CTU shown here is compatible for use with Universal Robot arms. Shrink-wrapping brings its own demands again. Wrapping stations envelop packages in polyolefin or polyethylene film, spinning the platform or rotating a web-bearing arm around the package to apply a tight, protective wrap. Cycle speed is the defining requirement here, and curved linear guides form the O-shaped track that the wrapping mechanism follows, while additional linear components actuate the rollers and cutting bars that seal and slice the film. While these examples are drawn from tertiary packaging, the same motion components carry across primary and secondary lines. Bejines continued: “As packaging and pallet formats continue to evolve, tertiary packaging lines face more frequent reconfiguration than earlier stages of the process, whether that means adapting to new pallet dimensions or switching between product batches within the same shift. Right-sized, modular motion systems allow machinery to adapt without a full redesign, and Cobot Transfer Units – compact powered units that mount directly to a collaborative robot arm to extend its reach - can extend that flexibility even further, enabling full physical and programmatic integration with collaborative robots to support the fast changeovers that small-batch, mixed-format operations increasingly require.” Rollon’s range of linear motion solutions span all three levels of packaging automation, with particular depth in the demanding conditions of tertiary lines, supported by application engineering to match components to specific machine and payload requirements. For more information, visit [rollon.com](https://www.rollon.com/?ref=packagingeurope.com). **This content was sponsored by Rollon.** ### Heinz launches first-ever customisable ketchup lid URL: https://www.packagingeurope.com/heinz-launches-first-ever-customisable-ketchup-lid/ Last updated: 2026-08-11T06:51:36.000Z **Heinz has launched a customisable ketchup lid that allows consumers to dispense their ideal amount of sauce onto their food by selecting one of three settings.** The limited-edition Love Lid features three customisable settings: Like (which dispenses a small amount of sauce), Love (which dispenses an average amount of sauce), and Crazy Love (which dispenses a large amount of sauce). Heinz says that its new innovation will finally solve arguments around what the “right” amount of ketchup is – from the perfect “ketchup-to-French fry ratio”, to whether a hot dog should get a drizzle or full squeeze of sauce. The Love Lid is Heinz’s latest reimagining of its [iconic ketchup format](https://packagingeurope.com/features/iconic-packs-heinz-ketchup-bottle/13859.article?ref=packagingeurope.com). Earlier this year, the company launched the [Heinz Dipper](https://packagingeurope.com/news/heinz-simplifies-dipping-on-the-go-with-built-in-ketchup-compartment/13809.article?ref=packagingeurope.com) – a fry box with a built-in ketchup compartment at the front that aims to make on-the-go consumption of fries and sauce easier. Heinz has previously experimented with its closure by giving it a [mono-material structure](https://packagingeurope.com/features/sustainability-awards-2023-finalist-interview-kraft-heinz-mono-material-dispensing-closure/10081.article?ref=packagingeurope.com). Its other recent consumer-focussed packaging initiatives include a well-received [new label](https://packagingeurope.com/news/instagram-filter-and-coloured-stripe-on-heinz-ketchup-label-to-verify-product-authenticity/10120.article?ref=packagingeurope.com) that prevents restaurants from serving imitation ketchup, and a [collaboration with Heineken](https://packagingeurope.com/news/is-heineken-and-heinzs-beer-and-ketchup-six-pack-inspired-or-impractical/14427.article?ref=packagingeurope.com) that received a more mixed reception. The new bottle can be purchased online in the UK and US, but is currently not available to consumers in the EU. Each bundle includes one bottle of Heinz tomato ketchup, one Love Lid, and handout that shows the suggested squeeze amount based on different summer foods. “We all experience love differently and our fans’ connection to ketchup is no exception. People have deeply personal rituals around how much ketchup they squeeze, and we celebrate every one of them,” says Nina Patel, Vice President, Global HEINZ at the Kraft Heinz Company. “Whether they ‘like it,’ ‘love it,’ or have full-on ‘crazy love,’ there’s no wrong way to enjoy HEINZ. The Love Lid is an innovation that lets consumers squeeze to their heart’s content, because HEINZ has always been more than a condiment, and this summer we’re proving we have a love language all our own.” **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Kyushu University researchers develop self-repairing film with freshness indicator URL: https://www.packagingeurope.com/kyushu-university-researchers-develop-self-repairing-film-with-freshness-indicator/ Last updated: 2026-08-10T14:27:32.000Z **Researchers at** [**Kyushu University**](https://www.kyushu-u.ac.jp/en/?ref=packagingeurope.com) **have reportedly developed a flexible film embedded with a natural plant pigment that shifts colour as food spoils, giving consumers a visible signal without opening the package. The material can also repair its own cuts, keeping bacteria out during shipping and handling.** Announced via a study published in [Chemical Engineering Journal](https://doi.org/10.1016/j.cej.2026.176764?ref=packagingeurope.com)*,* the film utilizes anthocyanins - the pigments behind the colour of purple sweet potatoes and red cabbage – to track chemical signature shifts in food such as meat. As the food’s pH rises, the anthocyanins turn from purple-red to yellow-green, and their natural origin is said to make them safe for food contact. However, the researchers say light and heat can disrupt their colour response, causing false readings and making them unreliable as a long-term indicator. To stabilize the anthocyanins, the team used UiO66-NH₂, a metal-organic framework (MOF) known for its ‘thermal and chemical stability’. “MOFs have attracted enormous attention because of their unique porous structures and versatile functions, and I became curious whether they could be used for something closer to everyday life, like food preservation,” recalls Xirui Yan, corresponding author of the study and a JSPS researcher at Kyushu University’s [Faculty of Agriculture](https://ag.kyushu-u.ac.jp/english/?ref=packagingeurope.com). Apparently, anthocyanin molecules absorb onto the MOF’s surface through multiple chemical interactions, anchoring it in place. The molecules are shielded from the oxygen, light and heat that drive degradation while remaining sensitive to pH. In food tests using pork, the protected pigment proved consistently responsive: as the meat spoiled and alkaline gases accumulated, the material shifted continuously from purple-red to yellow-green, giving a readable signal at every stage. The team then incorporated the anthocyanin-loaded MOF into a hydrogel, producing a soft, shapeable film that is ‘largely plant-derived’ and biodegradable. The researchers state that the material also extended the shelf life of pork by about 12 hours compared to untreated samples. The film is also capable of repairing itself; when cut and pressed back together, the damage becomes ‘nearly invisible’ within minutes and tensile strength recovers to 99% within two hours. Fumihiko Tanaka, professor at Kyushu University’s Faculty of Agriculture, says: “In conventional packaging, any crack is permanent and becomes an entry point for bacteria. This material bonds back together on its own. The wound heals, and so does its ability to protect what’s inside, which makes it more durable and reliable in practical use.” The team is now exploring a companion smartphone app, hoping to give manufacturers, logistics companies and shoppers a reliable, objective way to assess food quality in real time. In similar news, [Vitsab International](https://vitsab.com/?ref=packagingeurope.com) unveiled its Freshtag Flight Label in May, designed to [change colour](https://packagingeurope.com/news/colour-changing-stoplight-label-tracks-freshness-of-airline-perishables/14224.article?ref=packagingeurope.com) based on temperature exposure and tackle food waste in perishable airline meals. The label uses ‘stoplight’ colour-change technology to signal a product’s integrity: green for safe conditions, yellow for moderate, and red after exposure to unsuitable temperatures. This month [Altopack](https://altopack.com/en/?ref=packagingeurope.com) introduced a new [resealable zip pack](https://packagingeurope.com/news/altopack-reveals-resealable-zip-pack-for-spaghetti/14566.article?ref=packagingeurope.com) for spaghetti allowing consumers to reseal the pack after each use, preserving product freshness and protecting it from external contamination over time. Altopack states the new pack has been specifically developed for spaghetti and is also available in a bundled version, featuring individual 100 gram portions wrapped with food-grade paper bands. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### SATO provides RFID labels for blood bank system in Singapore URL: https://www.packagingeurope.com/sato-provides-rfid-labels-for-blood-bank-system-in-singapore/ Last updated: 2026-08-10T12:09:29.000Z [**SATO**](https://www.sato-global.com/?ref=packagingeurope.com) **has supported the implementation of a Radio Frequency Identification (RFID) enabled Next-Generation Blood Supply Management System (NBSM) in Singapore by providing RFID labels and readers, enabling online blood ordering and automatic tracking of all blood components.** The new system is operating in [Health Sciences Authority](https://www.hsa.gov.sg/?ref=packagingeurope.com)‘s (HSA) Blood Services Group and across all public and private hospitals’ blood bank laboratories, providing HSA with increased visibility of the country’s blood supply. Led by HSA’s Blood Services Group, the initiative aims to meet the growing demands of healthcare while maintaining ‘the highest standards’ of safety and service delivery. Key objectives of the new system include improving productivity throughout the blood supply chain from HSA to hospitals; enhancing visibility of national blood stock levels to enable effective management during peacetime and emergencies; improving blood and patient safety through better tracking and quarantine of blood components; and streamlining HSA’s workflows and simplifying blood component ordering for hospitals. Apparently, the NBSM project was awarded to [CADI Scientific](https://cadi.com.sg/?ref=packagingeurope.com) after an open tender by HSA, with SATO serving as the technology partner providing its PJM RFID labels and readers, said to have a rapid read rate and ‘exceptional readability’ in tracking fluids such as blood products. SATO adds that it is committed to driving global advancements in the blood supply chain through precision label printing, automated issuance and application, and PJM RFID tracking technologies compliant with the ISO 18000-3 Mode 2 international standard. In related news, [Avery Dennison](https://www.averydennison.com/en/home.html?ref=packagingeurope.com) recently secured [RecyClass](https://recyclass.eu/?ref=packagingeurope.com) Technology Approval in Europe for its AD CleanFlake [RFID tags](https://packagingeurope.com/news/avery-dennisons-rfid-tags-for-pet-bottles-receive-recyclass-approval/14518.article?ref=packagingeurope.com), certifying their compatibility with mechanical PET recycling streams. The solution combines Avery Dennison’s proprietary CleanFlake adhesive technology with a patent-pending RFID inlay and label construction. Earlier this year [UPM Adhesive Materials](https://www.adhesivematerials.upm.com/?ref=packagingeurope.com) introduced its UPM ProCycle [portfolio](https://packagingeurope.com/news/upm-adhesive-materials-unveils-recycling-compatible-label-solutions/14244.article?ref=packagingeurope.com) of recycling compatible label solutions, aiming to provide converters and packaging brand owners with a solution that delivers ‘recognized recyclability performance’. The adhesive technologies aim to ensure that materials separate cleanly during mechanical plastic recycling, including washing and grinding. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Thwing-Albert launches new friction/peel tester URL: https://www.packagingeurope.com/peel-tester/ Last updated: 2026-08-10T08:52:05.000Z As a benchtop tester for coefficient of friction (COF), peel adhesion, seal strength, and light tensile testing, the FP-2265 covers multiple test methods with interchangeable fixtures for plastic film, paper, paperboard, adhesives, labels, and flexible packaging materials. It features a new colour touchscreen interface, replacing the traditional membrane keypad with a more intuitive operator experience. Built-in pneumatic controls eliminate the need for a separate pneumatic controller, simplifying setup and improving repeatability for pneumatic grip and fixture applications. An optional Universal Instrument Remote (UIR) I said to enable quick adjustments without interrupting workflow. The new friction/peel tester reportedly accepts all existing fixtures and load cells from the FP-2260, FP-2255, and FP-2250, protecting prior tooling investment and supports testing to ASTM, ISO, TAPPI, FINAT, PSTC, and TLMI standards across all four test modes. The instrument can operate as a standalone tester without a PC and is compatible with optional MAP4 Materials Testing Software for advanced analysis. In other news, earlier this month, [Securikett](https://www.securikett.com/?ref=packagingeurope.com) [revealed a new technology](https://packagingeurope.com/news/securikett-unveils-labelling-technology-for-secure-tray-closure/14579.article?ref=packagingeurope.com) designed to replace conventional heat sealing for trays with a secure labelling solution, said to be ‘safer, faster, and more cost-efficient’ than traditional heat-sealing processes. Last month, [WeighPack Systems](https://www.weighpack.com/?ref=packagingeurope.com) [announced](https://packagingeurope.com/news/weighpack-seeks-increased-throughput-with-new-pouch-bagger/14519.article?ref=packagingeurope.com) its new Swifty S-3600 Duplex high-speed pre-made pouch bagger, part of its Swifty Bagger portfolio, said to deliver increased throughput and maintain precise pouch handling across a range of applications. ### Discover what’s new at London Packaging Week URL: https://www.packagingeurope.com/discover-whats-new-at-london-packaging-week/ Last updated: 2026-08-10T06:52:08.000Z Packaging has never carried greater commercial responsibility. It influences how consumers perceive brands, how products perform in increasingly competitive markets and how businesses respond to a rapidly changing regulatory landscape. Keeping up with that pace of change is difficult. Discovering what matters before everyone else does is becoming a competitive advantage in its own right. That philosophy has shaped [**London Packaging Week 2026**](https://www.londonpackagingweek.com/mp%5Finvitation/?actioncode=9061&ref=packagingeurope.com). Returning to Excel London on September 16 & 17, this year’s event has undergone its biggest evolution in recent years. More than 220 exhibitors, over 90 expert speakers and around 5,700 packaging professionals will come together for two days dedicated to one invaluable concept: [**Discovery**](https://www.londonpackagingweek.com/visit/whats-on/?actioncode=9061/&ref=packagingeurope.com). **Where great packaging ideas begin** Recognising the increasingly strategic role of design, London Packaging Week introduces the Design Hub, powered by Pentawards, as a dedicated destination for the global design community. Alongside a curated gallery of award-winning work, visitors can hear from leading creatives, explore emerging thinking and connect with the designers influencing the next generation of packaging. Innovation continues across the wider exhibition too. The expanded Innovation Gallery brings together some of the industry’s most exciting developments, allowing visitors to examine breakthrough solutions up close before joining expert-led guided tours hosted by ThePackHub that reveal the stories behind each project. Looking further ahead, the new Start-up Zone and Discovery Theatre provide a platform for emerging businesses developing the disruptive ideas that could become tomorrow’s industry standards. **See the packaging setting tomorrow’s benchmarks** ![easyfairs3](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/8/8/9/19889_easyfairs3_240180.jpg) The fastest way to understand where packaging is heading is to study the work already raising expectations. The London Packaging Week Innovation Awards celebrate the projects setting new standards across luxury, beauty, premium drinks, food, consumer goods and sustainable packaging. This year’s 85 finalists include projects from dozens of world-famous brands, demonstrating how exceptional packaging increasingly creates commercial value. Every shortlisted project will be displayed within the Innovation Awards Showcase, giving visitors the opportunity to experience some of the year’s most influential packaging innovations before the winners are announced live during the Innovation Awards Ceremony on the Luxury Stage. The shortlist itself reflects the calibre of the awards, having been selected by a panel of senior packaging leaders from industry organisations, brand giants, and more. **Go beyond the finished pack** Great packaging is rarely the product of a single creative breakthrough. More often, it is the result of countless design decisions, engineering challenges and moments of collaboration. Several of this year’s new experiences invite visitors behind those stories. Francisco Nogueira, Director of R&D Packaging Innovation, EMEA at Coca-Cola, joins Sam Lucking, Founder & Designer at Unhidden, to explore **the evolution of Schweppes’ iconic Skittle bottle**, while James Cropper premieres ***The Last Mill Standing***, an exclusive documentary offering rare access inside one of the UK’s last remaining specialist coloured paper mills. The new Podcast Studio continues those conversations throughout the event, bringing together designers, innovators and industry leaders for open discussions about the realities of creating packaging that succeeds both creatively and commercially. **Hear from the people shaping packaging’s future** Packaging decisions are no longer made solely by packaging teams. Today’s biggest challenges sit at the intersection of consumer behaviour, regulation, sustainability, design, technology and brand strategy. Reflecting that reality, [London Packaging Week’s conference programme](https://www.londonpackagingweek.com/agenda/?actioncode=9061&ref=packagingeurope.com) brings together more than 90 speakers with expertise spanning the entire packaging value chain. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/8/8/8/19888_easyfairs_panel_302803.jpg) Visitors can hear from global brand leaders including Jeremy Lindley, Steve Honour and Jo Smith from **Diageo**, Sarah Sherring from **Molton Brown**, Piera Toniolo from Dolce & Gabbana, Harriet Lockett from **Selfridges** and Francisco Nogueira from **Coca-Cola,** alongside influential voices including Chris Sanderson of **The Future Laboratory**, Jono Wylie of **eatbigfish**, Nicki Morley of Kantar and Greg Clayton of **Ipsos,** exploring the cultural, commercial and consumer trends influencing tomorrow’s brands. Practical, expert guidance comes from organisations including **PackUK, OPRL, the British Beauty Council, the Food & Drink Federation, the British Retail Consortium, the British Soft Drinks Association** and **Products of Change**, ensuring visitors leave with both strategic inspiration and practical insight. **Because the best conversations happen between the sessions** Some of the most valuable ideas exchanged at London Packaging Week never happen on stage. The expanded networking programme has been designed to create more opportunities for those conversations, whether that’s over a drink at the **new Inner Circle Bar**, at the **Women in Packaging Networking Breakfast and Power Hour, the PackHub Breakfast Club, First Timers’ Happy Hour, Pentawards Design Networking Drink**s or the **Exhibitor Networking Party.** With thousands of professionals from multiple sectors under one roof, every conversation has the potential to become a new partnership, a fresh perspective or the beginning of the next big idea. Few cities bring together luxury brands, beauty innovators, global retailers, design agencies, drinks companies and consumer insight in quite the way London does. London Packaging Week reflects that unique ecosystem, creating an event where today’s packaging challenges become tomorrow’s opportunities, emerging from thousands of conversations between the people designing, manufacturing, specifying and reimagining packaging every day. For two days this September, those conversations come together under one roof. London Packaging Week takes place on September 16 & 17 at Excel London. [Register now for your complimentary visitor pass](https://www.londonpackagingweek.com/mp%5Finvitation/?actioncode=9061&ref=packagingeurope.com). **This content was sponsored by Easyfairs.** ### Is chemical recycling economically viable? Key findings from new European Commission report URL: https://www.packagingeurope.com/is-chemical-recycling-economically-viable-key-findings-from-new-european-commission-report/ Last updated: 2026-08-10T07:45:33.000Z _This post is for paying subscribers only._ ### Paperworld Middle East partners with FSC to champion responsible sourcing across the region’s paper and stationery industry URL: https://www.packagingeurope.com/paperworld-middle-east-partners-with-fsc-to-champion-responsible-sourcing-across-the-regions-paper-and-stationery-industry/ Last updated: 2026-08-10T06:47:14.000Z **Paperworld Middle East**, the region’s leading trade show for paper and stationery products, taking place from **13–15 October 2026 at Dubai World Trade Centre**, has announced a strategic partnership with the **Forest Stewardship Council (FSC)**. The collaboration reinforces the event’s commitment to responsible sourcing while supporting the long-term development and transformation of the paper and stationery industry across the Middle East. As a recognized leader in sustainable forestry, FSC promotes environmentally appropriate, socially beneficial and economically viable forest management through its globally recognized certification system. The new partnership with Paperworld Middle East will bring this expertise to the region’s leading international trade platform for paper and stationery products, creating new opportunities for knowledge exchange, collaboration and responsible procurement. The collaboration reflects growing demand from businesses and public-sector organizations for internationally recognized sustainability standards as they seek to strengthen procurement frameworks, improve supply chain transparency and meet evolving environmental objectives. Beyond visibility, FSC’s approach supports a broader shift in business practices by enabling organisations to integrate responsible sourcing into their operational culture and decision-making processes. The partnership marks an important milestone for the 15th edition of Paperworld Middle East, where sustainability will be embedded throughout the exhibition through knowledge sharing, industry collaboration, and increased exposure for FSC-certified exhibitors and responsibly sourced products. It also signals a forward-looking commitment to shaping more resilient, transparent, and responsible value chains across the sector. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/8/9/7/19897_paperworld_mark_171930.jpg) Mark Palmer **Mark Palmer, Show Director, Paperworld Middle East**, said: “Across every conversation we’re having with exhibitors and buyers, sustainability is moving from aspiration to expectation. Businesses want greater transparency throughout the supply chain and increasing confidence that the products they source meet internationally recognized standards. “Partnering with FSC allows Paperworld Middle East to reflect that shift, bringing together the organisations, expertise and certified solutions that will help businesses source with greater confidence while accelerating the adoption of responsible forestry practices across the region.” Throughout the 2026 edition, FSC-certified exhibitors and products, including IPM, Main Paper and The Navigator Company, will be showcased, enabling visitors to discover and access responsibly sourced solutions from around the world. **Helen Chepkemoi Too, Senior Director, Markets, FSC**, said: ![Helen Chepkemoi Too](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/8/9/6/19896_paperworld10241520_458856.jpg) Helen Chepkemoi Too “FSC is pleased to partner with Paperworld Middle East to further strengthen awareness and uptake of responsibly sourced materials within the paper, stationery, gifting, and promotional products sectors across the Middle East. Through collaborations like this, we aim to support businesses and consumers in making choices that contribute to responsible forest management and credible sourcing practices worldwide while helping to drive meaningful, long-term change in sourcing behaviours and industry standards.” Paperworld Middle East will bring together the most influential manufacturers, suppliers, and buyers, providing a dedicated marketplace for sourcing, innovation, and business partnerships. The exhibition serves as a strategic trade platform, as demand continues to grow, with the global paper and stationery markets projected to reach [US$294 billion](https://www.fortunebusinessinsights.com/paper-products-market-106150?ref=packagingeurope.com) and [US$268 billion](https://www.fortunebusinessinsights.com/stationery-products-market-104633?ref=packagingeurope.com), respectively, by 2034, according to Fortune Business Insights. **This content was sponsored by Paperworld Middle East.** ### Sitma launches paper-based automated wrapping solution for furniture panels URL: https://www.packagingeurope.com/sitma-launches-paper-based-automated-wrapping-solution-for-furniture-panels/ Last updated: 2026-08-07T14:45:15.000Z [**Sitma**](https://tecnau.com/?ref=packagingeurope.com) **has introduced its FlatPack automated paper-based wrapping solution for furniture panels, designed as a primary packaging system to replace plastic packaging in industrial production environments.** Developed in collaboration with a leading global furniture manufacturer, the company says FlatPack aims to enable furniture manufacturers to reduce plastic use without compromising packaging protection, operational continuity, or logistics efficiency. The system is said to deliver ‘compact and secure’ packs that reduce material usage and support efficient logistics through fit-to-size continuous motion primary packaging. Apparently, the inward-folded wrapping allows for optimized palletization, improving space utilization and handling stability. FlatPack can also integrate complementary packaging operations within the same workflow, managing the insertion of instruction manuals and leaflets, the integration of hardware toolboxes or assembly kits and ensuring all product components are securely contained within the final package. Sitma says that the solution ensures reliable product protection during storage, transport, and in-store handling while maintaining a clean and uniform retail appearance. Manufacturers can integrate product information, instructions, branding, and sustainability messaging directly onto the pack to reduce additional materials while enhancing customer interaction at the point of sale. The company adds that FlatPack supports integration with existing packaging lines and its flexibility allows manufacturers to adapt to different panel sizes and production requirements while maintaining consistent performance. In related news, international consortium and EU flagship project [BIOWRAP](https://www.papair.de/biowrap?ref=packagingeurope.com) has [launched](https://packagingeurope.com/news/eu-project-targets-industrial-scaling-of-paper-based-bubble-wrap/14408.article?ref=packagingeurope.com) this month, aiming to develop and scale up PapairWrap - said to be the ‘first’ fully paper-based bubble wrap - to an industrial scale. The project consists of 14 partner organisations from Germany, Portugal, Austria, the Netherlands, Spain, Denmark and Poland. Back in May, [Hershey’s Kisses](https://www.thehersheycompany.com/en%5Fus/home.html?ref=packagingeurope.com) and [The Pokémon Company International](https://corporate.pokemon.com/en-us/?ref=packagingeurope.com) partnered on a [limited-edition foil wrap](https://packagingeurope.com/news/hershey-and-pokemon-team-up-for-limited-edition-foil-wrap-collection/14277.article?ref=packagingeurope.com) collection celebrating 30 years of Pokémon, featuring 151 Poké Ball foil designs and 10 new foils inspired by franchise villains Team Rocket. Earlier in the month, Pokémon fans could scan the QR code on each pack to visit a digital collection hub to track their finds, follow a ‘narrative-driven experience’ on social media platforms and enter for a chance to win prizes. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### UFlex commissions woven PP bag manufacturing plant in Mexico URL: https://www.packagingeurope.com/uflex-commissions-woven-pp-bag-manufacturing-plant-in-mexico/ Last updated: 2026-08-10T11:10:31.000Z **Indian packaging company** [**UFlex**](https://www.uflexltd.com/?ref=packagingeurope.com) **has commissioned its first overseas woven polypropylene (WPP) bag manufacturing plant in Mexico, with an annual production capacity of 80 million bags.** Established with an investment of approximately €45 million, the plant in Altamira, Mexico is apparently equipped with advanced European machinery that operates with ‘clean, low-noise and emission-free’ processes in line with the company’s global ESG commitments. UFlex says the plant features an in-house recycling unit and a zero solid waste discharge facility, designed to minimize waste generation and promote responsible disposal. According to UFlex, the WPP bags produced at the site are engineered for greater strength, featuring precision hot-air sealing technology that can be adapted to a variety of bag sizes and specifications. The bags also incorporate mite-preventive laser venting technology that allows air to escape while preventing the ingress of mites. The company states that the plant has an integrated converting facility incorporating sustainable water-based inks, which operates at speeds of up to 300 metres per minute. It also includes an integrated quality and environmental control laboratory to ensure consistent product quality and environmental compliance. Commenting on the announcement, Jeevaraj Gopal Pillai, president of Flexible Packaging and New Product Development at UFlex Limited, said: “The commissioning of our WPP packaging plant in Mexico represents a strategic step in expanding our global manufacturing network and strengthening our presence in the Americas. The North American pet food packaging market, valued at over 12 billion US dollars in 2026, is projected to witness sustained growth while Latin America continues to emerge as a high-potential market driven by urbanisation, rising disposable incomes, and growing awareness of pet nutrition. This growth trajectory is driving demand for durable, hygienic, and sustainable WPP bag formats that can withstand the challenges of transportation and storage while preserving product freshness.” In other bag packaging news, British company [Modern Milkman](https://74n5c4m7.r.eu-west-1.awstrack.me/L0/https:%2F%2Fthemodernmilkman.co.uk%2F/2/0102019d90f22039-f5b48f92-8868-4e6d-925c-58700bbcd0d7-000000/CyD9iLWj3uwLNWTDXEls-eDCtDo=473?ref=packagingeurope.com) claims it has become ‘the first company in the UK’ to introduce [Treetop Biopak](https://www.treetopbiopak.co.uk/?ref=packagingeurope.com)’s [home-compostable bread bag](https://packagingeurope.com/news/modern-milkman-introduces-home-compostable-bread-bag/14143.article?ref=packagingeurope.com) to its customers, said to break down in around 12 months without leaving microplastics or pollutants behind. The new single-layer film is waterproof and can be disposed of in customers’ food waste bin or garden compost heap. [Raro International](https://raro-international.com/?ref=packagingeurope.com) claims to have successfully [engineered and patented](https://packagingeurope.com/news/raro-international-patents-plastic-free-biodegradable-home-compostable-bag/14504.article?ref=packagingeurope.com) a ‘completely circular matrix’ under its Raro Bags brand – the PABRIC material is said to be 100% plastic-free, 100% biodegradable and home-compostable, with an industrial-grade tensile strength capable of carrying up to 20kg without tearing. The bag also features a ‘100% natural organic’ adhesive that bonds the layers together, keeping the bag from peeling apart in wet or humid weather. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### A look at Telefónica Germany ‘s new SIOC home router packaging URL: https://www.packagingeurope.com/a-look-at-telefonica-germany-s-new-sioc-home-router-packaging/ Last updated: 2026-08-07T09:34:21.000Z The pack, made from FSC-certified cartonboard, is set up as a ready-to-ship solution, and reportedly increases container utilization by up to 33%. The HomeBox 4 router is designed as a compact all-in-one solution with an eye on simplifying the user experience. Braille is integrated on the seal, enhancing accessibility. Integrated QR codes and soy ink printed installation instructions on the package make additional inserts unnecessary. Since 2013, the international [Green Product Award](https://www.gp-award.com/en?ref=packagingeurope.com) and the Green Concept Award have been setting out to recognize outstanding sustainable products, services, and forward-looking concepts. Earlier this year, an [article](https://www.mckinsey.com/capabilities/operations/our-insights/packaging-the-underrated-performance-and-value-driver?ref=packagingeurope.com#/) from [McKinsey](https://www.mckinsey.com/?ref=packagingeurope.com) considered how consumer goods companies can design their packaging to appeal to consumer desires, provide a positive unboxing experience, and facilitate minimal but easy returns – and how high-ranking executives can unite packaging teams across their organizations. ### The key to ensuring your company is PPWR compliant URL: https://www.packagingeurope.com/the-key-to-ensuring-your-company-is-ppwr-compliant/ Last updated: 2026-08-07T06:58:43.000Z **The PPWR begins to fully apply from next week, and many companies are currently focussed on collecting declarations, specifications, and test reports. However, ensuring true compliance starts with one thing: ownership. Ahmet Fatih Çepni, packaging consultant and the founder of** [**AD Creative**](https://www.creativeadvices.com/en?ref=packagingeurope.com)**, identifies the five major operational issues companies should address before signing a Declaration of Conformity.** --- In the weeks after my recent PPWR workshops, I kept receiving the same questions in different forms: - Which documents should we ask our packaging suppliers for? - Is a general PPWR declaration enough? - Do we need a laboratory report? - Is my company responsible or is my supplier? - Is our document list enough for 12 August 2026? These are good questions, and I hear them often. But I think they start one step too late. Before asking suppliers for documents, a company first needs to decide who those documents are for and who will make the final conformity decision. In many companies, PPWR preparation has already become a document collection exercise. Procurement asks for technical data sheets and supplier declarations. Quality collects substance statements and test reports. Sustainability requires packaging weights, recycled content evidence and recyclability information. The documents may arrive, but the links between them are not always clear. A supplier declaration may not say which packaging it covers. A laboratory report may not refer to the approved material specification. Different departments may even hold different weights for the same packaging component. Regulation (EU) 2025/40 becomes generally applicable on 12 August 2026, although some requirements have later application dates or depend on delegated or implementing acts. Subject to the specific derogations in Article 15, the manufacturer must carry out the conformity assessment under Article 38 or have it carried out on its behalf. It must also prepare the technical documentation required by Annex VII and, once conformity has been demonstrated, draw up the EU Declaration of Conformity under Article 39\. By drawing up that declaration, the manufacturer takes responsibility for the packaging’s compliance. **1\. The manufacturer may not be the packaging converter** One of the most common misunderstandings I see concerns the word ‘manufacturer’. Many companies assume that the manufacturer must be the converter that physically produces the empty bottle, pouch, carton, tray or label. The PPWR definition is wider than that. Article 3(13) covers the natural or legal person that manufactures packaging or a packaged product. Subject to the specific micro enterprise provision, it also treats a person that has packaging or a packaged product designed or manufactured under its own name or trademark as the manufacturer. The European Commission’s [June 2026 guidance](https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=PI%5FCOM:C%282026%293702&ref=packagingeurope.com) explains how it interprets this definition in common supply chain situations. The guidance does not replace the regulation, and the binding interpretation of EU law remains with the Court of Justice of the European Union. Under the Commission’s interpretation, there should be one PPWR manufacturer in the supply chain. For sales packaging, other than service packaging and for grouped packaging, this will normally be the economic operator that carries out the final processing steps, such as cutting, filling or sealing, filling the packaging with its product and places the packaging or packaged product on the Union market. In practice, this will often be the filler and, in many cases, the product brand owner. For transport packaging, service packaging in its final form and primary production packaging, the manufacturer will normally be the company that manufactures the packaging. Where that packaging is clearly branded with the user’s name or trademark, the Commission’s interpretation is that the user is the manufacturer. Importers and distributors can also take on manufacturer obligations. Under Article 21, this can happen when they place packaging on the market under their own name or trademark or when they modify packaging already placed on the market in a way that could affect compliance. The Regulation also contains specific micro enterprise provisions in Article 3(13)(b) and Article 15(12). These conditions need to be checked separately. They should not be treated as a general exemption for SMEs. A second distinction is also important: the PPWR manufacturer and the EPR producer are not automatically the same economic operator. The manufacturer is responsible for the packaging’s conformity with the applicable requirements laid down in or pursuant to Articles 5 to 12\. The producer is the manufacturer, importer or distributor that meets one of the territorials and placing on the market conditions in Article 3(15) and carries the relevant extended producer responsibility obligations in the Member State concerned. Depending on the packaging type, the supply chain and the market route, one company may hold both roles, or the roles may belong to different companies. This should be resolved before anyone completes a DoC template. As a practical control, companies should keep a documented responsibility map. Where relevant, it should cover the manufacturer, supplier, importer, distributor, final distributor, EPR producer, authorised representative and fulfilment service provider. It should also identify the internal function authorised to approve the conformity assessment. The PPWR does not prescribe a document called a ‘responsibility map’. It is simply a practical management tool. It helps prevent a situation in which several companies collect information, but nobody takes responsibility for the conclusion. **2\. A purchasing specification is not necessarily a compliance record** Most companies already have packaging specifications. These records may include dimensions, colour references, printing requirements, material descriptions, pallet patterns, functional tolerances and quality criteria. They answer an important operational question: what must the supplier manufacture? A PPWR technical file must answer more questions. Annex VII requires technical documentation that makes it possible to assess conformity with the applicable requirements. It must include an adequate analysis and assessment of the risks of nonconformity, identify the applicable requirements and cover, as far as relevant, the design, manufacture and operation of the packaging. Depending on what is applicable, the documentation includes a general description and intended use, conceptual design and manufacturing drawings, component materials, explanations needed to understand those records, references to relevant standards or technical specifications, descriptions of the technical solutions adopted and supporting assessments, calculations and test reports. That is the legal core. In practice, companies will usually need additional controlled information to connect the Annex VII file to the packaging they actually purchase and use. Take a specification that describes a material only as ‘printed PE film’. This may be enough for purchasing, but it may not show the polymer grade and layer structure, coatings, inks and adhesives, applicable thickness and component weight, intended contact conditions, supplier and manufacturing source, specification or artwork revision, or the test reports and declarations supporting the assessment. Not all of these items are separate headings required by Annex VII. They are operational data used to create traceability between the physical packaging, the controlled specification and the supporting evidence. A PPWR packaging record should answer four simple questions: - Which packaging was assessed? - Which requirements apply to it? - Which specification and revision were reviewed? - What evidence supports each conclusion? Again, ‘’packaging master record’ is not a document title prescribed by the Regulation. It is a practical way to maintain the traceability needed for the conformity assessment. **3\. A supplier declaration needs a defined scope** Supplier engagement is essential for PPWR conformity. Article 16 requires suppliers of packaging or packaging materials to give the manufacturer all information and documentation needed to demonstrate conformity. This includes the Annex VII technical documentation required under or pursuant to Articles 5 to 11. Where appropriate, documentation required under other Union legislation for contact sensitive packaging must also be included. This is a clear information obligation for suppliers. It does not transfer the manufacturer’s responsibility to them. It is also important that Article 16 refers to documentation required under or pursuant to Articles 5 to 11\. The manufacturer’s wider obligation under Article 15 still covers the applicable requirements laid down in or pursuant to Articles 5 to 12, including relevant labelling requirements. A document called ‘PPWR Declaration’ or ‘PPWR Compliant’ may be useful. But the title alone does not show what the document proves. Before relying on it, the manufacturer should be able to see which material, component or packaging reference it covers; which specification and revision were assessed; which PPWR requirement is being addressed; which limit, criterion or technical specification was applied; whether the conclusion is based on testing, calculation, material knowledge or upstream evidence; which supporting reports are available; who issued and authorised the document; and how relevant formulation, material, supplier or manufacturing changes will be communicated. The same problem can occur with laboratory reports. A report may use an accredited analytical method and show an acceptable result. It may still be insufficient for the technical file if the tested sample cannot be linked to the material currently purchased and used. For example, a heavy metal or PFAS report carrying only a laboratory sample number does not, by itself, prove the link to a supplier, material code, formulation, manufacturing source or approved specification revision. The evidence chain should be clear: packaging type, component, controlled specification, supplier document or test report, applicable requirement and conformity conclusion. Article 16 requires the supplier to provide the necessary information. Article 39 keeps responsibility for the final declaration with the manufacturer. Supplier evidence is therefore an input to the conformity assessment. It is not a transfer of accountability. **4\. The unit of control should be the packaging type, not only the finished product SKU** Most brand owner systems are organized around finished product SKUs. That makes sense for sales, forecasting, inventory, artwork and production planning. Packaging conformity needs another control level. Under the internal production control procedure in Annex VII, the manufacturer draws up a written EU Declaration of Conformity for each packaging type. Article 15(5) also requires packaging to carry a type, batch or serial number, or another element that allows identification. Annex VIII requires the object of the declaration to be identified in a way that allows traceability. A finished product SKU and a packaging type are not always the same thing. One controlled packaging type may support several finished product SKUs where the relevant design, materials, specification and conformity characteristics remain unchanged. At the same time, one SKU may contain several packaging elements: a bottle, closure, pump, label, carton, leaflet, transport case, stretch film and pallet configuration. Managing the SKU as one undifferentiated packaging record may hide evidence gaps at component level. The Regulation does not give a detailed commercial method for grouping several SKUs under one packaging type. Any grouping therefore needs to be technically justified case by case. Packages should not be treated as the same type only because they look similar or are used for similar products. Differences in material composition, structure, component weight, barrier properties, intended use, printing system or manufacturing specification may affect the applicability assessment or the supporting evidence. Even an artwork or colour change may need review if it introduces a different ink, coating, supplier or material specification. Packaging type control also makes change management more practical. Article 15(4) requires manufacturers to maintain the conformity of series production and to take proper account of changes in packaging design, characteristics and the standards or technical specifications used to declare or verify conformity. Where conformity could be affected, a reassessment must be carried out. Article 39 requires the DoC to be kept up to date. A supplier or manufacturing site change does not automatically require a new DoC. It should, however, trigger a documented impact review. The review should check whether the change affects the controlled specification, packaging characteristics, supporting evidence, applicability assessment or conformity conclusion. If it does, the technical documentation must be reassessed and the DoC updated where necessary. Without packaging type identification and revision control, these decisions often depend on email history or individual memory. **5\. PPWR and EPR should share controlled data, not legal logic** PPWR conformity and EPR are different legal processes. The conformity assessment covers applicable packaging requirements laid down in or pursuant to Articles 5 to 12\. EPR determines which economic operator carries the applicable registration, reporting, financial and other extended producer responsibility obligations in each Member State. The producer role depends on the conditions in Article 3(15), including the packaging type, the territory where the packaging is first made available and in cross border situations, whether products are supplied directly to end users. The two processes should not be merged into one legal assessment. However, they depend on much of the same source information: packaging material and component weight, packaging format and level, reusable or single use status, packaging and product identifiers, market destination, recycled content information and quantities made available on the market. In many companies, these data are kept in different places. Procurement has the supplier specification. Packaging development has the drawings. Quality keeps food contact and substance documentation. Sustainability maintains a separate packaging weight file for EPR reporting. Regulatory affairs prepares the DoC from another dataset. The risk is easy to see: the same package can have different weights, material classifications or packaging level definitions depending on which department is asked. The answer is not one enormous spreadsheet. It is a governed packaging data structure with clear data ownership, approved sources, revision control and defined relationships between packaging types, components, suppliers, SKUs and markets. This is a management model, not a named PPWR requirement. Its value is that the same controlled source data can support different outputs while each legal obligation remains separate. These outputs may include PPWR technical documentation, EU Declarations of Conformity, EPR registration and reporting, customer questionnaires, packaging weight disclosures and recycled content or packaging minimisation projects. The aim is not to force every department into the same process. It is to stop different teams from using competing versions of the same packaging information. **The DoC is the output, not the starting point** Companies preparing for PPWR will need supplier declarations, technical specifications, assessments, test reports, technical documentation and EU Declarations of Conformity. But the number of documents in a folder is not a reliable measure of readiness. A company is better prepared when it can answer five questions clearly: - Who is the PPWR manufacturer for this packaging? - Which controlled packaging type is being assessed? - Which requirements currently apply to it? - What evidence supports each conformity conclusion? - What happens when the specification, supplier or manufacturing conditions change? The EU Declaration of Conformity is an important legal document. It is also a relatively short document. Its credibility depends on what sits behind it: a clear role decision, controlled packaging data, technical documentation, traceable supplier evidence, an applicability assessment and working change control. This is why I do not see PPWR as only a documentation exercise. The documents matter, but they only make sense when the company has decided who owns and manage the packaging, the evidence and the final conformity decision. PPWR compliance starts with ownership. ***This article reflects an operational packaging compliance perspective and does not constitute legal advice.*** **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### San Pellegrino adds thought-provoking questions to bottle labels URL: https://www.packagingeurope.com/san-pellegrino-adds-thought-provoking-questions-to-bottle-labels/ Last updated: 2026-08-06T14:21:31.000Z [**San Pellegrino**](https://www.sanpellegrino.com/?ref=packagingeurope.com) **has introduced new labels for its sparkling water bottles, featuring thought-provoking questions aiming to spark interesting conversations at mealtimes.** As part of its new ‘Dinner Dialogues’ campaign in collaboration with Formula 1 driver Lewis Hamilton, the company has released a short documentary film of Hamilton engaging in unscripted conversation with his closest childhood friends, prompted by the questions on the new labels. Prompts highlighted on the bottle labels include ‘What dream have you quietly kept alive?’ and ‘What Italian habit should the world adopt?’. The campaign film was developed by global creative agency Ogilvy and directed by award-winning filmmaker Lana Wilson, who said: “For me, a great question cuts through the noise. It can move us past small talk and into something real - stories, memories, conversations that will stay with you forever.” Hamilton commented:“I’ve always loved spending time around the table with my friends and family, but with my schedule, it’s not easy to find the time as often as I’d like. Time passes so quickly, so to sit down with S.Pellegrino and some of my oldest friends and just let the conversation flow was really special.” We reconnected over shared memories and even discovered a few new things about each other along the way. It’s a reminder of how great it can be to get together, to chat openly and honestly, and that finding connections is something we should all prioritize.” In other label news, [Identiv](https://identiv.com/?ref=packagingeurope.com) has unveiled its new range of Bluetooth Low Energy (BLE) inlays and labels, made with [Wiliot](https://www.wiliot.com/?ref=packagingeurope.com)’s Gen3 IC technology and seeking to enable organizations to continuously sense, track and understand the state of their goods across complex supply chains. The new labels are designed for high-volume deployments across industries including retail, logistics, pharmaceuticals, food, and smart packaging. Last month [A4 Labels](https://a4labels.com/?ref=packagingeurope.com) announced its Ocean Action Labels range made using ocean-bound plastic, aiming to help brands reduce reliance on virgin fossil-based materials and tackle marine plastic pollution. The material is designed to be a drop-in solution with the same performance qualities as virgin PP film, allowing brands to increase the recycled content in their packaging without changing current labelling processes or equipment. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Securikett unveils labelling technology for secure tray closure URL: https://www.packagingeurope.com/securikett-unveils-labelling-technology-for-secure-tray-closure/ Last updated: 2026-08-06T11:51:02.000Z [**Securikett**](https://www.securikett.com/?ref=packagingeurope.com) **has revealed a new technology designed to replace conventional heat sealing for trays with a secure labelling solution, said to be ‘safer, faster, and more cost-efficient’ than traditional heat-sealing processes.** The tray is securely closed by the label instead of a traditional welded lid and can be applied automatically using labelling or dispensing systems. The solution integrates structured adhesive coatings, built-in VOID technology, precisely applied silicone coatings and custom die-cutting technologies within one label. Securikett adds that the tamper-evident seal immediately indicates if a package has been opened or tampered with through the integrated VOID effect. Functional elements such as ventilation holes or viewing windows can also be directly incorporated into the label. “We have combined multiple technologies so that they work together within a single label,” explains Vanessa Mitterer-Kling, head of Research and Development at Securikett. “This creates a packaging solution that is not only tamper-evident but can also be efficiently integrated into existing production processes. While tamper-evident security solutions have been used for years, for example in cash transport pouches, this development now introduces comparable security mechanisms for tray and cup packaging for the first time.” Back in April, the company [introduced](https://packagingeurope.com/news/new-securikett-label-technology-targets-counterfeit-protection-and-versatility/14126.article?ref=packagingeurope.com) its latest technology for product and security labels, aiming to make them harder to replicate through features including integrated viewing windows, technical openings and ventilation holes. During manufacturing, precisely defined areas can be die-cut from the label and remain on the liner while the actual label separates from it. In other labelling news, [A4 Labels](https://a4labels.com/?ref=packagingeurope.com) recently [announced](https://packagingeurope.com/news/a4-labels-unveils-new-range-made-with-ocean-bound-plastic/14550.article?ref=packagingeurope.com) its Ocean Action Labels range made using ocean-bound plastic, aiming to help brands reduce reliance on virgin fossil-based materials and tackle marine plastic pollution. A4 Labels states that the range is ISCC PLUS certified using the mass balance approach and suitable for applications such as food and cosmetics packaging. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### STI Group combines transit packaging and product presentation with new tray URL: https://www.packagingeurope.com/sti-group-combines-transit-packaging-and-product-presentation-with-new-tray/ Last updated: 2026-08-06T09:22:47.000Z [**STI Group**](https://www.sti-group.com/en.html?ref=packagingeurope.com) **has revealed its Gravity-Feed Tray, designed to combine logistics, product protection and POS presentation within a single unit, ensuring products are always presented in the front row on shelf.** The solution is available as a single unit with one tray and one cover or as a 3-unit pack with 3 trays and 1 cover. Without additional elements or filler pieces, the construction seeks to increase product visibility and drive impulse purchases at the point of sale. During transport, the cover protects the products and creates a stable, easily stackable unit without empty space. At the point of sale, the packaging can be opened quickly due to its defined perforations and glue points and the integrated folding mechanism transforms it into a sales display. STI Group says that the gravity-feed function means products automatically slide forward after each removal, keeping them consistently visible, accessible and ready to be taken from the shelf by consumers. Due to the tray’s two-part construction, its material use can be adapted to specific requirements. The company adds that the Gravity-Feed Tray is suitable for various packaging formats such as cans, jars or folding cartons, as well as single-facing and multi-facing retail applications. Earlier this year, [Ravenwood Packaging](https://www.ravenwood.co.uk/?ref=packagingeurope.com) teamed up with [Troya Alimentos](https://troya-alimentos.com/?ref=packagingeurope.com) to [introduce](https://packagingeurope.com/news/ravenwood-and-troya-alimentos-launch-mexicos-first-linerless-tray-for-fresh-produce/14078.article?ref=packagingeurope.com) Mexico’s ‘first’ linerless, tray-based packaging for fresh produce, replacing plastic nets and traditional labels. Troya Alimentos has rolled out 20 SKUs including avocados, tomatoes, citrus, mangos and seasonal produce, packaged in carton trays with linerless labels. The following month, [Stora Enso](https://www.storaenso.com/en?ref=packagingeurope.com) added an [unbleached variant](https://packagingeurope.com/news/stora-enso-lightweights-tray-board-and-presents-unbleached-version/14214.article?ref=packagingeurope.com) to its Trayforma tray board range, as well as reducing the basis weight across the existing range – aiming for a natural aesthetic and improved material efficiency. According to Stora Enso, it is the first brown tray board to support oven heating – withstanding temperatures of up to 220°C with a transparent PET coating. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Can seaweed-based films replace plastic? URL: https://www.packagingeurope.com/can-seaweed-based-films-replace-plastic/ Last updated: 2026-08-06T11:09:07.000Z **Noriware recently closed a €4.3M seed round in a bid to scale its seaweed-based transparent film. The company says that its product, Norifresh, has no chemical modifications, adhesives or coatings, can be directly heat-sealed onto cardboard, and is suitable for use on existing production lines. In this interview with Jessica Farda, Noriware’s co-founder and CEO, we learn more about the key functionalities of the solution, its origin story, and its potential to scale.** --- **I think it’d be good to start with you giving us a brief history of Noriware as a company. What’s the story, and how did a company based in a landlocked country become a manufacturer of seaweed-based materials?** Noriware began in 2021 with a simple observation. While travelling in Mexico, our founder came across large amounts of seaweed washed up on a beach and wondered whether this abundant natural resource could be turned into something useful. That question led us to the natural polymers found in seaweed cell walls, which can be extracted and engineered into high-performance materials. We saw the opportunity to develop a packaging material with the functionality of plastic, but without relying on fossil resources or creating persistent waste. Since then, we’ve focused on translating that idea into industrial reality, developing seaweed-based materials that run on existing packaging equipment and help solve some of the packaging industry’s biggest challenges. **Could you tell us more about Norifresh, its key functionalities, and its most obvious applications?** The Norifresh is a printable, transparent seaweed-based film made from 100% natural materials. It’s chemically unmodified, placing it outside the definition of plastic as per EU packaging regulations. It’s heat-sealable both to itself as well as to fibre/cardboard, enabling the design of completely plastic-free packaging applications. It has an extremely strong oxygen barrier, even better than conventional polymers, while being more permeable to water vapor. These are tuned for its main intended application- fresh produce packaging- which faces an EU-wide plastic ban starting 2030 due to the PPWR. In a recent instore pilot in Switzerland, these properties led to an extension in the shelf-life of packaged blueberries and a 50% decline in write-offs. It’s both compostable and biodegradable, and our film sealed onto cardboard punnets even obtained the highest CEPI score for paper recyclability. While it’s actively aimed for fresh produce packaging, it’s usable in almost any application that requires a transparent and heat-sealable flexible film. **Where does Noriware source its seaweed from, and how do you ensure that it is harvested in a sustainable manner?** While collecting wild seaweed is possible, at our scale this would be a logistical nightmare. We source our seaweed compounds directly from a mix of European resellers and Asian direct producers. In nearly all instances the actual seaweed is harvested by small-scale farmers and sold to middlemen who perform the role of accumulating the large volumes required by seaweed extractors who then process them into the compounds we use. We have direct visibility into the value chain through our suppliers who are very cooperative. **Your website states that Norifresh has “**[**lower carbon emissions**](https://noriware.com/product/?ref=packagingeurope.com#:~:text=Lower%20carbon%20emissions%2C)**”. Lower than what? How exactly does the carbon footprint of Noriware compare with conventional alternatives?** Norifresh has a lower CO2 footprint than the alternatives that are currently used in this application – fossil-based polymers such as PET for instance. We are currently performing a full LCA with data from our own suppliers and processes and will get it externally reviewed later this year before quoting an exact number but based on previous calculations, and using data available in research we should be in the ballpark of 70-89% lower than PET. **What are some examples of real-life applications/collaborations for Noriware at scale? Are there any major brand collabs we should be aware of?** In July, blueberries packed with our film were actually available for purchase in stores in grocery stores in Switzerland. The berries were packed by our partner Tobi Seeobst AG, a major fruit producer in Switzerland. The retailer Volg, a household name in Switzerland was also the first one to bring us to market. While we can’t disclose anything as yet, our plans in the next few months will see fruits packed in the Norifresh in more grocery stores across Europe. **There are plenty of seaweed-based flexible products out there – what makes Noriware’s offering different?** What’s truly unique about the Norifresh is the fact it’s designed for one specific application where it outperforms everything else. Firstly, the fact it’s not a plastic, while offering plastic-like convenience. To use the Norifresh all you need to do is replace the existing plastic roll on your topseal line and continue packing at the same speed without any disruptions. From an end-of-life perspective, it’s home compostable while also being safe to enter paper/cardboard recycling meaning minimal hassle for the end consumer as well guaranteed regulatory compliance. And for its intended use- which is fruit and vegetable packaging, it leverages the natural properties of seaweed polymers to provide barrier properties that are actually capable of extending the product shelf-life. That shelf-life extension simultaneously reduces food waste and inventory write-offs for retailers, both of which are the biggest issues in the fresh produce category. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Coca-Cola and Vetropack pilot project to digitally trace reusable glass bottles URL: https://www.packagingeurope.com/coca-cola-and-vetropack-pilot-project-to-digitally-trace-reusable-glass-bottles/ Last updated: 2026-08-05T14:41:18.000Z [**Coca-Cola Europacific Partners**](https://www.cocacolaep.com/?ref=packagingeurope.com) **Deutschland (CCEP DE),** [**Vetropack**](https://www.vetropack.com/en/?ref=packagingeurope.com) **and** [**Myneral Labs**](https://www.myneral.com/?ref=packagingeurope.com) **are piloting a process to mark every reusable glass bottle with an individual code, making it digitally traceable.** CCEP DE developed the solution for 0.75-litre bottles of the ViO and Apollinaris brands, with the pilot currently running at its production site in Bad Neuenahr and at a second plant in Lüneburg. The companies say that the new process enables entire bottle inventories to be digitally traced for the first time. The project was recently awarded the [German Packaging Award 2026](https://www.verpackung.org/en/events/deutscher-verpackungspreis?ref=packagingeurope.com) in the Digitalisation category, awarded annually by The German Packaging Institute (Deutsches Verpackungsinstitut e. V.) based on the assessment of an independent panel of experts. In the new process, each bottle in the process receives an engraved [Data Matrix code](https://www.vetropack.com/en/about-us/media-news/newsletter/a-trace-to-the-future-magazine/?ref=packagingeurope.com), and the serial number is read by AI-powered camera systems on the production line. The project seeks to create a continuous digital history for each bottle, providing data on how often it is filled and when and why it was removed from circulation. Vetropack engraves the Data Matrix codes directly onto the bottles during glass production and Myneral Labs provides the AI-powered camera technology and the software for data evaluation. CCEP DE manages the project and its integration into ongoing production operations, and all partners jointly developed and completed the proof of concept. “For the first time, we are able to track how our containers move through use cycles on an individual bottle basis. This helps us use resources more purposefully and design processes more efficiently,” comments Maika Seidler, senior manager of Digital Innovation & Experimentation at CCEP DE. In similar news, [Kraft Heinz](https://www.kraftheinzcompany.com/?ref=packagingeurope.com) joined [Polytag](https://polytag.io/?ref=packagingeurope.com)’s Ecotrace programme [in April](https://packagingeurope.com/news/kraft-heinz-and-polytag-collaborate-to-track-and-trace-plastic-packaging-waste/14107.article?ref=packagingeurope.com), an initiative aiming to improve packaging recyclability in the UK through UV tag technology. It uses invisible UV Tag technology to capture data on single-use plastic packaging, said to provide real-time insights into whether packaging is being recycled, in what volumes, and through which waste management streams. This month Aldi and Arla [announced](https://packagingeurope.com/news/aldi-and-arla-aim-to-boost-milk-bottle-recycling-rated-with-new-collaboration/14563.article?ref=packagingeurope.com) the latest phase of a partnership with Polytag to track milk bottles through the recycling process using UV-tagging technology. As part of the process, UV-tagged wraparound labels (printed by Saica Flex and using Sun Chemical’s food-safe fluorescent ink) are applied to Arla’s milk bottles at its Oakthorpe site. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### VPK Packaging launches one-piece stackable packaging solution URL: https://www.packagingeurope.com/vpk-packaging-launches-one-piece-stackable-packaging-solution/ Last updated: 2026-08-05T12:27:40.000Z [**VPK Packaging UK & Ireland**](https://vpkgroup.com/?ref=packagingeurope.com) **has released a corrugated one-piece stackable packaging solution, aiming to help customers reduce complexity in supply chain, retail and packing environments.** The new StackIT corrugated solution was developed as an alternative to traditional two-piece base and lid formats, with an integrated locking mechanism to help products remain secure during transport, handling and merchandising. It also aims to provide retailers with a practical format for stacked fixture displays. The solution seeks to reduce unnecessary components and optimize material use. The company states that depending on the existing specification, moving from a two-piece format to a one-piece solution can reduce the amount of packaging required and support lower packaging weight. VPK Packaging says the solution made its commercial debut supporting an own-label chilled range for a major UK grocery retailer, demonstrating that it can meet the demands of high-volume retail supply chains while remaining straightforward to use for packers, logistics teams and store operators. StackIT is designed to support a range of product types including pouches, jars, bottles, tubs, tubes and boxed products. The modular format means the structure can be adapted depending on the product with options including crash lock, taped, envelope and kidney lock formats. The company adds that the pack can be configured depending on whether the item is soft or rigid. Soft products can use a push-down activation method, while hard products can use a pull-up activation method, aiming to support product stability while keeping the format straightforward to assemble and use. Simon Saunders, head of Design, Innovation & Technical at VPK Packaging UK & Ireland, said: “Customers are under pressure to make packaging work harder. It needs to protect, move efficiently, support automation, look good in store, reduce waste and help teams work more effectively. StackIT is a simple idea with significant practical value, and we are excited to bring it to more customers across the UK and Ireland.” In related news, in April [Mondi](https://www.mondigroup.com/?ref=packagingeurope.com) claimed to have delivered a [10% reduction](https://packagingeurope.com/news/mondi-achieves-10-reduction-in-production-and-logistics-costs-with-corrugated-solution/14156.article?ref=packagingeurope.com) in logistics and production costs for Turkish technology company [Argesim Teknoloji](https://www.argesim.com.tr/en/?ref=packagingeurope.com) by developing a customized corrugated packaging solution for its sensor-based products. Mondi says that by optimizing box dimensions, strength and ergonomics, it eliminated shipment-related production damage and reduced operational risks across the supply chain. Last month [Boxmaker.Pro](https://www.boxmaker.pro/?ref=packagingeurope.com) introduced SSG1600, a compact [side-seam gluer](https://packagingeurope.com/side-seam-gluer-developed-for-short-run-corrugated-box-runs-and-more/14507.article?ref=packagingeurope.com) for short-run corrugated box production, hand-glued operations, sample work and more. Typical applications include short-run straight-line side seam work, samples, rework, specials and overflow jobs. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Sustainability Awards Finalist Interview: CYPET’s ‘lighter’ 1000 litre PET water tank URL: https://www.packagingeurope.com/sustainability-awards-finalist-interview-cypets-lighter-1000-litre-pet-water-tank/ Last updated: 2026-08-05T10:17:34.000Z [**CYPET Technologies**](https://cypet.eu/?ref=packagingeurope.com) **claims to have created the ’world’s first’ 1000 litre PET water tank, nominated in the Circular Plastics category of the Sustainability Awards and said to be around 40% lighter than traditional HDPE 1000 litre tanks. We spoke with CYPET project manager Giorgos Mouskis to find out more about this entry.** **You’re a finalist in the Sustainability Awards 2026\. Congratulations! To start off, could you summarize your entry in less than 50 words?** Our entry is the world’s first 1000 litre PET plastic water tank, made on a single-stage injection stretch blow moulding machine developed by CYPET Technologies. The tank is the largest PET bottle in the world and weighs close to 10kg, around 40% lighter than traditional HDPE 1000 litre water tanks. **Why do you think the judges were impressed with your entry? Tell us what is innovative about your project’s impact on packaging sustainability.** The sheer size of the PET water tank definitely makes an impression (wait until you see the size of the machine that makes it!), because when people hear ‘PET bottle’ they think about 1 litre water bottles, not something 1000 times bigger. The innovation is not only the design and engineering of the PET water tank itself, but also the creation of the machine and process that makes this tank. There is no other machine in the world that can make such a large PET container. There are two sustainability impacts from this innovation. Firstly, the lower weight of the water tank means you save 6-8kg of plastic per tank produced. The reduction in raw material used to make this product is huge, saving tonnes of raw material (and equivalent energy to transform it into a water tank) per year. There are also CO2 savings in transporting these large pieces from production factory to the end customers. PET is also 100% recyclable, supporting a circular economy and reducing plastic waste. In addition, typical PET bottles are made by melting plastic raw material, injecting a tube (called ‘preform’), cooling that down to room temperature before re-heating it up to 100C in a separate machine and blowing it into the final bottle. On a CYPET machine, the injection moulding of the preform and blowing into a water tank is all done within the same machine. This saves space but more importantly saves a large amount of energy. Since the preform is immediately blown into a bottle within the same machine, it doesn’t need to be cooled down to room temperature. It is partially cooled to the blowing temperature without any need for re-heating, reducing the process’ energy consumption by a further 25%. **Finally, can you tell us about the ongoing development of your project – for example, what are the next steps in commercialization and product development?** The innovation has taken the industry by surprise (pretty much no one thought that such a large PET container could be made) and has opened up a new frontier for PET to serve as packaging for new applications. Next steps would be to validate the product in real life environments and then introduce it into the market. This specific water tank is produced by one of our customers for the Indian market. Many other customers are requesting samples to validate in their own respective markets. It will be exciting to see its worldwide adoption. **The winners of this year’s Sustainability Awards are due to be announced on the 11th November at the Sustainable Packaging Summit, taking place from the 10th\-12th November in Utrecht, Netherlands. The Summit mobilizes leaders of the FMCG value chain, policymakers, NGOs, recyclers and investors to collaborate, remove barriers and identify opportunities on the road to sustainable transformation.** **To learn more or register, visit:** [**https://www.packagingsummit.earth**](https://www.packagingsummit.earth/?ref=packagingeurope.com) **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Mondi introduces laser marking concept for e-commerce packaging URL: https://www.packagingeurope.com/mondi-introduces-laser-marking-concept-for-e-commerce-packaging/ Last updated: 2026-08-05T09:20:21.000Z [**Mondi**](https://www.mondigroup.com/?ref=packagingeurope.com) **has unveiled a new packaging concept combining a corrugated outer box with recyclable, laser-marked flexible packaging, designed for e-commerce and bag-in-box applications.** Aiming to eliminate the need for conventional decorative printing and the associated printing plates, the concept utilizes laser marking technology to apply directly apply artwork onto flexible packaging during converting. Mondi says this enables greater design flexibility, personalization and allows customers to respond more quickly to changing consumer preferences and market trends. Apparently, the concept can be adapted across multiple flexible packaging formats such as pre-made pouches and bags including Mondi’s re/cycle StripPouch and re/cycle FlexiBag, designed to simplify material structures. Bio-based feedstocks or post-consumer recycled content can also be incorporated depending on the application requirements. Mondi states that its internal Product Impact Assessment results indicate significant CO2 reductions for the bio-based laser-marked StripPouch compared with a conventional fossil-based printed and laminated stand-up pouch. The concept seeks to help customers achieve shorter lead times and supply chain agility. The company adds that it is working with customers and partners to explore broader commercial implementation of the concept for pet food, home and personal care products. Earlier this year [Domino Printing Sciences](https://www.domino-printing.com/en-gb/home.aspx?ref=packagingeurope.com) revealed the Domino Cx150i, a direct-to-box piezo [inkjet printer](https://packagingeurope.com/news/dominos-direct-to-box-inkjet-printer-uses-ink-made-from-vegetable-oil/14028.article?ref=packagingeurope.com) for coding onto porous substrates with ink made from vegetable oil. Target applications include secondary packaging in general manufacturing, food and beverage markets. In June [Polytag](https://polytag.io/?ref=packagingeurope.com) and [DataLase](https://datalase.com/?ref=packagingeurope.com) are combined their technologies to help customers apply [GS1](https://www.gs1.org/?ref=packagingeurope.com)\-compliant QR codes to challenging packaging substrates including films, foils, metals and coated surfaces. On the production line, a laser activates a pigment within the coating and produces a permanent, indelible QR code – negating the need for additional inks or consumables. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Packaging regulations pose huge financial risks: here’s how to tackle them URL: https://www.packagingeurope.com/packaging-regulations-pose-huge-financial-risks-heres-how-to-tackle-them/ Last updated: 2026-08-05T07:00:15.000Z **Packaging laws like the PPWR now govern markets in more than 60 countries across the world, with fees that can reach millions of euros and penalties that can restrict market access. John Blake, Senior Director Analyst at Gartner, explores the key risk areas and explains how companies can address them.** --- The EU’s Packaging and Packaging Waste Regulation (PPWR) generally applies from 12 August 2026, but many producers are approaching the deadline with fragmented packaging records and a lack of clear oversight for compliance. In addition, packaging extended producer responsibility (EPR) is growing globally, exposing gaps in packaging data. Based on the rise in global packaging regulations, broad based data and governance gaps could pose serious financial and market access risks. Many companies still need to establish central oversight of their packaging obligations. That oversight begins with reliable packaging specification data and should provide functional stakeholders with enough information to prepare for rising compliance costs. Crucially, these efforts need to coalesce around a single, authoritative owner to highlight and mitigate these risks in conjunction with senior management. **Localized compliance efforts cannot keep pace** Packaging EPR legislation transfers the cost of waste collection and management to obligated producers, including brand owners, retailers and importers. Companies must register with producer responsibility organizations and report precise information about the packaging they place on the market. Some laws also set requirements for recycled content or restrict materials. The obligations differ by jurisdiction. The EU’s PPWR operates alongside country level packaging EPR schemes and a widening collection of state laws in the U.S. As of July 2026, seven U.S. states had passed packaging EPR legislation, with several others reviewing their own legislation. The enacted laws covered about 20% of the U.S. population, leaving producers responsible for fees on a corresponding share of domestic sales. A global company responding to these requirements market-by-market can quickly lose track of which legal entity is responsible, or which products are covered. Reporting dates will change, and new jurisdictions will add their own rules. A series of local projects may complete individual filings, but it will not give senior leaders a consistent view of the company’s total obligations. **Packaging costs are showing up in company accounts** The financial impact is already appearing in company accounts. One major UK retailer reported a £29 million charge for a new packaging EPR levy in its 2025 interim results, recognizing the expected full-year cost during the period. Other organizations have estimated that PPWR compliance could cost as much as one million Euros or more in each EU country where products are sold. Separate national obligations can therefore become a substantial annual expense for multinational producers. Published fee schedules provide enough information to begin estimating the initial costs. U.K. government schedules for 2025 to 2026 set base fees at “£192 per tonne for glass and £461 per tonne for fibre-based composites.” In the United States, the Circular Action Alliance has also published 2026 schedules for Oregon and Colorado with California’s expected later this year. Finance teams can apply these rates to current packaging volumes to reveal the effect on budgets. Late or inaccurate reporting adds another source of expense. California can impose penalties of up to $50,000 per day for noncompliance, including failures to register or report packaging. Oregon’s penalties can reach $25,000 per day. Continuing violations could produce fines approaching $1 million in a single month. PPWR and California’s SB 54 also create the possibility that noncompliant packaging will be restricted from the market. These figures place packaging compliance beyond the remit of a local sustainability team. Senior management needs a consolidated estimate of expected fees and a clear account of the circumstances that could place sales at risk. **Weak packaging data increases the risk** Regulators require information about material type and packaging format, with quantities reported by weight. These records are used to calculate fees and establish baselines for packaging-reduction targets. Information previously maintained for purchasing or product development must now support formal submissions with financial consequences. Many producers do not hold complete packaging records in a verified form. Short-term reporting requirements are proving difficult because companies must collect missing information from separate sources, update outdated specifications and check the results before submission. The burden increases when the same product is sold in markets with different reporting rules. A missing specification can prevent a producer from supporting its filing. An inaccurate material record may affect the amount charged. As future packaging restrictions take effect, the same weaknesses could make it difficult to establish whether a format remains compliant. Companies should test their systems against the information regulator’s request. The test should determine whether complete records can be retrieved for each affected product without a manual reconstruction shortly before the deadline. [Specialist compliance software](https://www.gartner.com/en/supply-chain/topics/supply-chain-digital-transformation?ref=packagingeurope.com) may help where records are dispersed across legacy systems. Legal counsel can clarify which entities fall within each law when the obligations are unclear. **Compliance needs an owner with authority** Packaging compliance should be assigned to a named leader with the authority to involve senior management. That leader should maintain a current view of the jurisdictions in which the company is obligated and the products subject to each law. The work will require input from several parts of the business. Legal teams can interpret the obligations while packaging specialists provide the underlying specifications. Finance must prepare for new fees, and sourcing decisions may need to reflect how different materials are charged. Regular review is essential because a regulatory issue may require a packaging change or affect the timing of a product launch. Authority matters as much as coordination. A compliance leader who can identify a data problem but cannot obtain resources or change a packaging decision will remain dependent on last-minute responses. Senior leaders need to know who can act when a filing is at risk or a package no longer meets the requirements of a market. Packaging laws increasingly influence whether a product can remain on sale. A company that cannot verify what its packaging contains will struggle to calculate what it owes, or to support its regulatory filings. As product restrictions take effect, that same data gap could determine whether the packaging can remain in the market. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### New Siegwerk agenda targets reduced emissions and 100% renewable electricity coverage URL: https://www.packagingeurope.com/new-siegwerk-agenda-targets-reduced-emissions-and-100-renewable-electricity-coverage/ Last updated: 2026-08-04T14:08:18.000Z [**Siegwerk**](https://www.siegwerk.com/?ref=packagingeurope.com) **reportedly powered its global operations with 100% renewable electricity last year. Following this, it has launched its updated** [**HorizonNOW 2030**](https://www.siegwerk.com/en/sustainability/sustainability.html?ref=packagingeurope.com) **sustainability agenda, including targets such as reducing its Scope 1 and 2 emissions by 60% by 2030 compared with 2020.** The company says the renewable electricity achievement underlines its commitment to decarbonization and responsible business practices as part of HorizonNOW 2030\. Since starting its transition to renewable electricity in 2021, it achieved 100% global renewable electricity coverage for the first time in 2023 and has apparently maintained this since. Siegwerk has introduced various measures to strengthen its approach including on-site solar installations in India, Argentina, Mexico, and Thailand; purchasing unbundled energy attribute certificates; switching to green electricity tariffs and selecting renewable energy providers. The updated agenda defines measurable sustainability targets to be achieved by 2030. Alina Marm, head of Global Sustainability at Siegwerk, comments: “One of our key ambitions is to reduce our Scope 1 and 2 emissions by 60% by 2030 compared with 2020, while ensuring 100% renewable electricity coverage every year. To achieve this, we are continuing to build on our long-standing efforts beyond renewable electricity coverage by further driving energy efficiency, operational improvements, and behavioural change initiatives to reduce overall energy consumption and CO2 emissions across the organization.” To support these goals, Siegwerk has established a dedicated ‘green fund’ to support carbon-reduction investments including projects with longer payback periods. The company hopes these measures will further accelerate its transition to renewable energy and improve energy efficiency across its global operations. In future, Siegwerk states its renewable electricity strategy will focus on expanding on-site and off-site renewable generation ‘where technically and economically feasible’, reducing reliance on short-term market mechanisms over time and strengthening regional strategies that reflect different grid conditions, regulatory frameworks and market maturity levels around the world. In related news, last year [Henkel](https://www.henkel.com/?ref=packagingeurope.com) partnered with [Dow](https://www.dow.com/?ref=packagingeurope.com) to produce its hot melt adhesive using low-carbon feedstocks and [renewable electricity](https://packagingeurope.com/news/henkel-and-dow-drive-hot-melt-adhesive-emissions-down-in-ongoing-partnership/13453.article?ref=packagingeurope.com), aspiring to reduce the carbon footprints of its product lines by 20-40%. Henkel aims to align with its climate commitments such as reducing Scope 3 emissions by 30% by 2030, then by 90% by 2045. In February, [European Commission](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com) president Ursula von der Leyen[set out her vision](https://packagingeurope.com/news/european-industry-summit-talks-competitiveness-energy-costs-and-sustainability/13917.article?ref=packagingeurope.com) for a more globally competitive, affordable, self-sufficient and sustainable industry for Europe’s energy, steel and chemicals sectors at the European Industry Summit in Antwerp. We detailed the [Antwerp Declaration for a European Industrial Deal](https://antwerp-declaration.eu/?ref=packagingeurope.com) in the lead up to the event and von der Leyen’s main points as she spoke to attendees. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### BioBTX to convert plastic waste into renewable aromatics with new factory URL: https://www.packagingeurope.com/biobtx-to-convert-plastic-waste-into-renewable-aromatics-with-new-factory/ Last updated: 2026-08-04T12:14:37.000Z [**BioBTX**](https://biobtx.com/?ref=packagingeurope.com) **has begun constructing the first commercial-scale factory for its proprietary Integrated Catalytic Cracking Process (ICCP) technology, expected to convert plastic waste into approximately 10,000 tonnes of renewable aromatic oil per year.** The chemical manufacturer states that the aromatic oil will consist of benzene, toluene, and xylenes (BTX) as well as 8,000 tonnes of sustainable by-products. Since the original idea was launched in 2012, the technology has progressed from lab and pilot scale to commercial implementation, aiming to accelerate the global commercialization of renewable aromatics. BioBTX says that aromatics are important building blocks used in pharmaceuticals, coatings and plastics. The manufacturer claims to offer a circular alternative to conventional aromatics derived from fossil oil with identical performance, due to the ICCP technology which enables the direct production of drop-in chemical building blocks. Reportedly, this will achieve a 70–80% life-cycle reduction in greenhouse gas emissions in the first plant, with more savings expected in future. BioBTX hopes to help customers increase their proportion of recycled material and reduce their Scope 3 emissions. The plant’s key equipment suppliers, contractors, and partners have been selected and the fabrication of the process modules has commenced. On-site construction is due to start in early 2027 with start-up anticipated in mid-2028. Alongside commercial production, the plant also seeks to demonstrate that ICCP technology is feasible on a commercial scale. The first plant will focuses on mixed plastic waste, but BioBTX says its ICCP technology can be expanded to other sources such as biomass in the future. The project’s financing is supported by BioBTX’s shareholders including [Invest-NL](https://www.invest-nl.nl/en?ref=packagingeurope.com), [Infinity Recycling](https://www.infinity-recycling.com/?ref=packagingeurope.com) and [Covestro](https://www.covestro.com/?ref=packagingeurope.com) and debt provided by [Colesco Capital](https://www.colescocapital.com/?ref=packagingeurope.com), [FEAS](https://www.fondsstartkapitaal.nl/zo-werkt-het/?ref=packagingeurope.com) (Fonds Economische Agenda Startkapitaal, funded by Economsiche Agenda Nij Begun) and the Province of Groningen, and a DEI+ grant awarded by [RVO](https://www.rvo.nl/?ref=packagingeurope.com). In other news, [Neste](https://www.neste.com/?ref=packagingeurope.com) has successfully commissioned a new [upgrading facility](https://packagingeurope.com/news/worlds-largest-liquefied-plastic-waste-facility-commissioned-by-neste/14032.article?ref=packagingeurope.com) for liquefied waste plastic at its refinery in Porvoo, Finland – expecting to reach an annual capacity of up to 150,000 tons of feedstock for the plastics and chemical industries. According to a life cycle assessment, using recycled Neste RE reduces abiotic depletion, or virgin fossil resource consumption, by over 70%. More recently, [Ayuda en Acción](https://ayudaenaccion.org/?ref=packagingeurope.com) and [adaPETation](https://www.adapetation.net/?ref=packagingeurope.com) ([IMG Group](https://www.imggroupcorp.com/?ref=packagingeurope.com)) announced the [second phase](https://packagingeurope.com/news/bamagreen-project-converts-plastic-waste-into-construction-and-electrification-products/14424.article?ref=packagingeurope.com) of the Bamagreen project in West Africa, which transforms plastic waste into products for construction and electrification and recycled flakes that can be re-introduced into the value chain. The project is expected to create jobs, promote the social inclusion of young people and women and strengthen the resilience of vulnerable and displaced communities in Bamako and the Ségou region. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Altopack reveals resealable zip pack for spaghetti URL: https://www.packagingeurope.com/altopack-reveals-resealable-zip-pack-for-spaghetti/ Last updated: 2026-08-04T09:44:58.000Z [**Altopack**](https://altopack.com/en/?ref=packagingeurope.com) **has introduced a new resealable zip pack for spaghetti allowing consumers to reseal the pack after each use, preserving product freshness and protecting it from external contamination over time.** The pack is designed to allow consumers to remove the desired amount of pasta and reseal it with a simple gesture, aiming to reduce waste and improve food preservation. Altopack states the new pack has been specifically developed for spaghetti and is also available in a bundled version. featuring individual 100 gram portions wrapped with food-grade paper bands. The company adds that the solution’s ‘distinctive’ design and features seek to help it stand out on shelf, enhancing perceived value and giving premium brands an opportunity to reinforce their market positioning. Apparently, the new pack has attracted significant interest in international markets including Western Asia. Altopack says the machine capable of producing the new design has recently been installed at a leading company in the region. Back in May, [Sonoco](https://www.sonoco.com/?ref=packagingeurope.com) unveiled [re-sealable](https://packagingeurope.com/news/sonoco-reveals-re-sealable-metal-cans-and-microwaveable-metal-bowls/14271.article?ref=packagingeurope.com) metal cans and its microwaveable metal bowls at [interpack](https://www.interpack.com/?ref=packagingeurope.com) 2026, said to be a ‘highly recyclable’ alternative to plastic trays. The mono-material design combines a metal body with a hermetically sealed metal cap, seeking to reduce costs, EPR fees and improve supply efficiency while utilizing the durability and recyclability of metal. In other pasta packaging news, earlier this year [Barilla](https://www.barilla.com/en-gb?ref=packagingeurope.com) reported that it has [removed](https://packagingeurope.com/news/barilla-designs-99-of-packaging-for-recycling-and-cuts-out-plastic-windows/14069.article?ref=packagingeurope.com) the plastic window from its pasta boxes to avoid ‘unnecessary’ plastics and that 99.8% of the packaging it sells is designed to be recyclable. The company also states that its Blue Box packaging is made with virgin fibres as it comes into direct contact with pasta, aiming to ensure the packaging is safe and high-quality while remaining recyclable in the paper stream. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Taking a closer look at the EU’s latest PPWR guidance URL: https://www.packagingeurope.com/taking-a-closer-look-at-the-eus-latest-ppwr-guidance/ Last updated: 2026-08-10T08:55:13.000Z **The European Commission recently published further guidance on the Packaging and Packaging Waste Directive, this time in the form of a** [**Frequently Asked Questions document**](https://op.europa.eu/en/publication-detail/-/publication/ad14cb8f-8d4f-11f1-9262-01aa75ed71a1?ref=packagingeurope.com)**. Launched at the height of the summer break and just days before the PPWR begins to apply, what are the key points the packaging industry needs to be aware of? Matteo Squeo, founder of** [**The Green Clause**](https://www.linkedin.com/company/the-green-clause/about/?ref=packagingeurope.com) **and member of the Permanent Delegation of the** [**Court of Justice**](https://curia.europa.eu/?ref=packagingeurope.com)**, the General Court and the** [**EFTA Court**](https://eftacourt.int/?ref=packagingeurope.com)**, takes a comprehensive look.** --- **Introduction** The second-edition FAQs on Regulation (EU) 2025/40 (the PPWR) were released by the Commission on 1 August 2026\. The document runs to twenty chapters and adds more than thirty new or substantively revised entries against the first edition of 30 March 2026, together with a wholly new Chapter XVI dedicated to enforcement in the period immediately following the date of application set by Article 71 PPWR; the insertion of that chapter has shifted the numbering of all subsequent chapters by one position against the first edition. The interpretive value of the new material is genuine in a number of well-defined areas. Its practical value, however, is conditioned by the moment of publication. The PPWR enters into application on 12 August 2026. The new FAQs reach economic operators eleven days earlier, in the first week of the European summer break, when compliance programmes for the first wave of obligations have already been costed, funded and, in most cases, executed. Against a Regulation that has been in the Official Journal since 22 January 2025 and whose interpretive gaps have been the subject of active industry dialogue for over eighteen months, the exercise carries the marks of a delayed intervention. This article isolates the areas in which the second edition moves the interpretive framework, distinguishing substantive refinements from purely presentational restatements, and returns in the conclusions to the question of timing. **Manufacturer and producer: definitions in transport packaging and multi-party configurations** The distinction between the manufacturer defined in Article 3(1)(13) PPWR and the producer defined in Article 3(1)(15) PPWR carries fundamentally different legal consequences. Manufacturer obligations under Article 15 attach at Union level to the entity that places the packaging on the Union market. Producer obligations under Chapter VIII attach on a market-by-market basis in each Member State in which the packaged product is made available on the territory for the first time. The interaction of the two definitions has generated persistent uncertainty in commercial configurations that involve multiple entities across multiple Member States. The second edition addresses that interaction with six new entries under Chapter II (II.4 to II.7, II.9 and II.10) and one further entry under Chapter X (X.14). The Commission introduces a worked example, presented in diagrammatic form, of a supply configuration in which multiple legally distinct undertakings established in more than one Member State operate on the same packaging. The example allocates the manufacturer role to the entity that first places the packaging on the Union market and the producer role, for each Member State concerned, to the entity that makes the packaged product available on the territory of that Member State for the first time. The clarifications resolve the recurring question of who bears the producer obligation in transport packaging chains (II.5, II.9 and II.10) and provide a defensible reading of Article 3(1)(15)(a) in the context of branded and private-label packaging on which a third-party trademark is affixed (II.6, II.7 and X.14). Two structural configurations are not addressed at the level of a dedicated worked example, neither in the second edition of the FAQs nor in section 3 of the Commission Notice C/2026/3084 of 10 June 2026. The first is the triangulation in which the packaging is filled in Member State A on behalf of a principal established in Member State B and the packaged product is then distributed in Member State C: the allocation of the manufacturer role under Article 15 and of the producer role in each of the three Member States concerned must be constructed by the operator by application of Articles 3(1)(13) and 3(1)(15) PPWR and of the general principle expressed in the Notice according to which the producer is normally the operator in the Member State where the packaging is filled. The second is online platform configurations that fall outside Article 45(4) PPWR, which by its terms is confined to providers of online platforms falling within Section 4 of Chapter III of Regulation (EU) 2022/2065 and gives effect, in the packaging context, to the traceability obligations set out in Article 30(1), points (d) and (e), of that Regulation; neither the second edition nor the Notice addresses configurations outside that perimeter. **Substances of concern and heavy metals: the EN 13428:2004 reversal and the ADR carve-out** Chapter III of the second edition contains the single most consequential textual change in the entire update, and it is not signalled as such by the Commission. In the first edition of March 2026 (Q8), the Commission stated that Annex C of harmonised standard EN 13428:2004, related to the ‘minimisation of dangerous substances or preparations and demonstration of conformity’, could ‘no longer create a presumption of conformity after 12 August 2026’, on the basis that the standard focused on end-of-life disposal and did not capture the lifecycle scope of Article 5 PPWR or the expanded hazard scope covering substances of very high concern under Regulation (EC) No 1907/2006 and hazard classes under Regulation (EC) No 1272/2008. The second edition preserves the analytical reasoning verbatim but appends a decisive final sentence: ‘until the updated harmonised standard becomes available, the existing standard EN 13428:2004 can be used’ (III.9). The insertion is reinforced by the new III.8, in which the Commission states that the general principle set out in Article 5(1) ‘should be assessed in line with Annex C’ of EN 13428:2004. The Annex whose interpretive value the Commission had disclaimed in March is now the operative benchmark until the delegated act on the updated standard is adopted, for which no date is fixed. Operators that had proceeded with substitution on the strength of the March position must now reassess whether that substitution is proportionate to the residual regulatory risk; those that had delayed obtain retrospective validation. The Commission’s silence on the transition between the two positions is inconsistent with the interpretive discipline that a Regulation of this scope requires. On heavy metals, the new III.10 recommends the use of CEN report CR 13695-1/2000 for the demonstration of compliance with Article 5(4) PPWR. The reference is welcome, in that Article 5(4) had been left, until now, without an operative methodology in Union-level interpretive documents; the Commission’s characterisation of the obligation as ‘not a new obligation’ by reference to Article 11 of the repealed Directive 94/62/EC forecloses arguments based on the novelty of the requirement. The new III.21 further introduces a carve-out for refillable steel cylinders for gases, on the basis of Article 2(2) PPWR (without prejudice to Union safety legislation) and of Directive 2008/68/EC transposing the ADR into Union law. Its interpretive value extends beyond gas cylinders: where a safety instrument at Union level imposes standards on packaging that are incompatible with the heavy metals limits in Article 5(4), the safety instrument prevails. Operators in other ADR-regulated segments will be entitled to construct analogous arguments. Nothing in the second edition addresses the harmonised methodology for verification of compliance with the PFAS limits in Article 5(5) PPWR. The three-step framework outlined in the Commission Notice C/2026/3084 of 10 June 2026 (total fluorine screening, pyrolysis-GC/MS, and TOP analysis) remains without a corresponding harmonised standard or a defined conformity assessment procedure. Article 5(5) enters into application on 12 August 2026 for food-contact packaging in the categories set out in that provision, and operators subject to it retain no defined pathway for demonstrating compliance at Union level. **Article 15 obligations: legacy stock, accompanying documents, traceability, delegation and transit** Article 15 PPWR is the operative provision for entities that place packaging on the Union market. The second edition adds nine new entries and one substantive update to Chapter X (X.4 UPDATED, X.5 to X.14), addressing the most acute operational uncertainties that had accumulated in the four months since the first edition. The regime for legacy stock is set out in the new X.5\. Packaging that has been produced but not placed on the market by 12 August 2026 does not need to be destroyed, remanufactured or re-labelled; compliance with the identification obligations in Article 15(5) and (6) may be achieved by means of an accompanying document, and packaging already placed on the market before that date remains lawfully on the market even if non-compliant. The position is coherent with the Commission Notice ‘Blue Guide on the implementation of EU product rules 2022’ (2022/C 247/01) on the moment of placing on the market and with the absence of any explicit stock-exhaustion mechanism in Article 70 PPWR. For packaging manufactured after 12 August 2026, the new X.7 provides that the accompanying document may be used only where the size or nature of the packaging does not allow the affixing of the unique identifier and of the manufacturer’s name and address directly on the packaging; the assessment is case-by-case, and the general rule of direct affixing is preserved. On traceability, the new X.8 confirms that identification at the level of type, batch or serial number is sufficient and that identification of each individual unit is not required. Where the sales package is composed of separable elements (the example given is a beverage container consisting of cup, lid and sleeve), identification of a single representative component satisfies Article 15(5). The position provides operators with a defensible reading of the ‘type, batch or serial number, or other element’ formulation. The non-delegability of the technical documentation is addressed in the new X.9\. The obligation to draw up and hold the technical documentation referred to in Annex VII PPWR remains with the manufacturer and cannot be delegated to third parties, including the authorised representative appointed under Article 17\. Other Article 15 obligations may be delegated within the limits of Article 17, but the technical documentation function is not among them. The clarification is analytically consistent with the design of Annex VII, which anchors the documentation to the manufacturer as an integrated compliance record; it is of significant practical consequence for multinational groups that had structured intra-group compliance arrangements on the assumption that the entire documentation function could be centralised in a designated Union entity. Two further entries close cross-cutting gaps. The new X.12 confirms that goods transiting through the Union without being released for free circulation within the meaning of Regulation (EU) No 952/2013 do not fall within the scope of the PPWR, a position aligned with the Blue Guide and welcome to the logistics sector. The new X.13 clarifies that compliance with Regulation (EU) No 1169/2011 (FIC) does not automatically satisfy the identification requirements in Article 15(5) and (6): the two regimes pursue distinct regulatory objectives and the operator must demonstrate compliance with each independently. **Refinements to the conformity assessment procedure** Chapter XV contains two substantive updates and one new entry. The updated XV.5 confirms that the declaration of conformity is drawn up for the entire packaging unit and not for its separable components: a bottle, its closure and its label are the subject of a single conformity assessment and of a single declaration that identifies the components, in line with the definition of packaging in Article 3(1)(1) and with the structure of Annex VII. The updated XV.8 confirms that the manufacturer is not required to notify the competent authorities of each Member State in whose territory the packaging is placed. Notification arises only in the situations governed by Article 15(8), where the manufacturer becomes aware of non-compliance, and by Article 19(5), where the distributor is under an analogous obligation. In configurations in which the manufacturer delivers products from one Member State to the warehouse of a distributor in another, and the latter distributes to further Member States, the obligation to inform the competent authorities of each destination Member State on suspected non-compliance rests with the distributor. The new XV.14 restates Article 39(2) on the language of the declaration without interpretive expansion; its value is limited to the removal of any residual argument based on the sufficiency of a monolingual declaration for cross-border placing on the market. **Chapter XVI: the enforcement guidance** Chapter XVI is entirely new. It contains a single entry (XVI.1) whose textual reach is short but whose implications for operators are of a different order than those of the other new entries. The Commission invites Member States’ market surveillance authorities to adopt a supportive rather than sanction-oriented approach in the enforcement of the obligations that apply from 12 August 2026, by way of a warning to the economic operator, followed by an opportunity to take corrective action within a reasonable timeline, followed by the measures set out in Article 62 PPWR (prohibition, recall, withdrawal) only where non-compliance persists. The stated objective is the avoidance of any disruption to trade flows, supply chains or consumer access to goods. The legal character of Chapter XVI must be identified with precision. It is not a delegated or implementing act, nor a Commission Notice adopted with the formal apparatus of soft-law communications: it is a chapter of an FAQ document issued by the Commission’s services and carrying no binding legal basis. Enforcement powers under the PPWR remain with the Member States. Article 68 PPWR requires each Member State to lay down effective, proportionate and dissuasive penalties, and Article 62 PPWR structures the sequence of measures available to national authorities in response to identified non-compliance. The Commission’s invitation carries no capacity to derogate from those provisions and none of the Member States is bound to follow it. The practical implication is that operators face an enforcement environment in which the Commission’s stated preference for a supportive approach is likely to be honoured by some national authorities and disregarded by others. The likelihood of enforcement fragmentation is not incidental: it is the predictable outcome of a soft-law instrument that operates at the discretion of twenty-seven distinct competent authorities. Operators cannot rely on Chapter XVI as a shield in any Member State in which the competent authority elects to proceed directly under Article 62 PPWR. The value of the chapter is not zero, but it is materially lower than the language of its single entry might suggest. **Extended producer responsibility and reuse systems** Chapter XIII contains one new entry (XIII.5) on the application of EPR obligations to reuse systems. The new XVIII.6 provides that a Member State may require additional information or documents for registration purposes beyond those specified in Article 44 PPWR, provided that the requirement is necessary and proportionate for the purposes of monitoring compliance with the extended producer responsibility obligations set out in Chapter VIII. The Commission thereby confirms that the harmonisation effect of Article 44 does not preclude additional national requirements where the double condition of necessity and proportionality is met. The new XX.6 clarifies that deposit and return systems established under Article 50 PPWR, whose organisational, technical and financial arrangements are comparable to those of a producer responsibility organisation, may register and report on behalf of the producers participating in those systems to the register established under Article 44(1). The position resolves a concrete question of institutional design that had been raised in Member States implementing new DRS in the run-up to the application date. **Conclusions** The second edition of the FAQs closes a set of operational gaps that had accumulated in the four months since the first edition. The regime for legacy stock, the operative reach of the accompanying document mechanism, the granularity of traceability, the non-delegability of the technical documentation, the exclusion of pure transit, the interplay with the FIC, the definitional worked example for transport packaging and the ADR carve-out for refillable steel gas cylinders are all responses to concrete industry questions left open by the first edition and by the Commission Notice C/2026/3084 of 10 June 2026. The reversal on EN 13428:2004, however awkwardly presented, provides operators with a defensible interpretive anchor for the assessment of substances of concern under Article 5(1) PPWR pending the availability of the updated harmonised standard. The gaps identified before the first edition remain, for the most part, unaddressed. The PFAS regime in Article 5(5) is not equipped with a harmonised testing methodology or a defined conformity assessment procedure. The scope of Annex V and its application to composite formats such as beverage cups and food containers is not addressed. These are the areas in which industry engagement with the Commission has been most sustained and where the absence of operative guidance carries the highest compliance cost. The residual question is timing. The Regulation has been in the Official Journal since 22 January 2025\. The Commission Notice of 10 June 2026 was published two months before the application date; the first edition of the FAQs appeared in March 2026, five months before; the second edition arrives eleven days before, in the first week of the European summer break, at a moment when the compliance programmes of European operators for the first wave of obligations have been costed, funded and, in most cases, executed. Several of the clarifications delivered on 1 August 2026 modify, retrospectively, the interpretive framework on the basis of which those compliance programmes were designed. The reversal on EN 13428:2004 and the regime for legacy stock are the clearest illustrations: had they been delivered in March 2026, they would have redirected capital that has, in the intervening months, been irretrievably committed. The interpretive quality of the new material is, in the areas covered, defensible. What the Commission has not done, and what the practical value of the exercise depends on, is to align the timing of its interpretive output with the temporal architecture of the Regulation it interprets. Chapter XVI on enforcement reads, in this light, as an implicit acknowledgement of the point. Whether the Commission’s invitation to national authorities will translate into an enforcement environment that shields operators from the consequences of late guidance is a question that will be answered, one Member State at a time, in the months that follow 12 August 2026. The hope, from the perspective of the operators that have engaged with the compliance exercise in good faith and at significant cost, is that the interval between publication and enforcement will not compound the interval between application and clarification. ***Disclaimer: This article is for informational purposes only and does not constitute legal advice.*** **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### A closer look at Fraunhofer IML’s new carton set optimization tool CASTN URL: https://www.packagingeurope.com/a-closer-look-at-fraunhofer-imls-new-carton-set-optimization-tool-castn/ Last updated: 2026-08-03T14:13:25.000Z The CASTN tool (Carton Set Optimization) helps to make the actual filled percentage of each carton visible. Reports have shown that often, the percentage is below the level that would make sense from a regulatory and economical point of view. In view of the European Packaging and Packaging Waste Regulation (PPWR) that sets out the requirement of a a minimum use volume of 50%, the issue becomes even more pressing. CASTN aims to reduce empty space during shipping as much as possible. The software enables the analysis of data quality and supports companies to evaluate their own data and identify weaknesses – an important step towards efficient operations. Companies can then analyze their box usage. Building on that, the software supports the creation of an optimized standardized carton set, tailored to a company’s individual needs. It determines a suitable selection of shipping cartons individually in order to maximize volume utilization within the cartons while minimizing the number of carton sizes required. Customer-specific parameters can be taken into account, such as the maximum or minimum carton size, weight restrictions, or special cartons that must be included in the set in all cases. Researchers have developed the software with collaboration with industry partners, such as Hellmann Worldwide Logistics and NORDWEST Handel AG. It is now available as a market-ready solution. [In March this year](https://packagingeurope.com/news/sealed-airs-automated-void-reduction-system-tackles-two-box-sizes-per-machine/14058.article?ref=packagingeurope.com), [Sealed Air](https://www.sealedair.com/ap?ref=packagingeurope.com) created an automated void reduction system to process two box sizes on one machine, right-size corrugated packaging and avoid unnecessary waste. Late last year, [Electronics for Imaging](https://www.efi.com/en-gb/?ref=packagingeurope.com) (EFI) has [unveiled](https://packagingeurope.com/efi-delivers-right-sized-on-demand-production-at-scale-with-new-box-system/13671.article?ref=packagingeurope.com) its [Packsize EFI X5 Nozomi](https://www.efi.com/products/packaging/corrugated-packaging-solutions/packsize-efi-x5-nozomi/?ref=packagingeurope.com) solution, the ‘world’s first’ full-colour, right-sized on-demand box system seeking to address challenges such as long lead times and rising labour requirements. ### Aldi and Arla aim to boost milk bottle recycling rated with new collaboration URL: https://www.packagingeurope.com/aldi-and-arla-aim-to-boost-milk-bottle-recycling-rated-with-new-collaboration/ Last updated: 2026-08-03T13:31:45.000Z **Aldi and Arla are working with Polytag on a project that will track milk bottles through the recycling process using UV-tagging technology.** In the latest phase of a collaboration that [dates back to 2023](https://packagingeurope.com/news/aldi-to-trace-packaging-recycling-rates-through-uv-tags-in-collaboration-with-polytag/9877.article?ref=packagingeurope.com), the brands are hoping to gain a better understanding of how milk packaging moves through the recycling system. UV-tagged labels (printed by Saica Flex and using Sun Chemical’s food-safe fluorescent ink) are applied to Arla’s milk bottles at its Oakthorpe site. The labels facilitate real-time tracking of packaging through the system. In the initial trial pressure-sensitive labels were used, but this time wrap-around labels were chosen in a bid to boost durability and coverage. After tagged packs enter recycling streams, Polytag’s specialist units installed at Materials Recovery Facilities are able to capture barcode-level data in real-time – data that is also available to participating companies via a dashboard. The ultimate goal is to empower brands to measure progress and make data-based decisions that could ultimately improve recycling rates. On that note, Luke Emery, plastics and packaging director at Aldi UK, said: ” By integrating this advanced traceability technology into our packaging, we can gain deeper insights into the lifecycle of our materials.” Helena Delgado Nordmann, head of sustainability at Arla Foods UK, added: “As Europe’s largest dairy cooperative, Arla is committed to understanding how our packaging performs beyond point of sale. “By working with Polytag, we hope to gain valuable insight into how milk bottle packaging moves through the recycling system, helping us to make more informed decisions about future packaging developments and supporting our ongoing efforts to improve packaging circularity.” **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Graphic Packaging unveils first uncoated recycled paperboard URL: https://www.packagingeurope.com/graphic-packaging-unveils-first-uncoated-recycled-paperboard/ Last updated: 2026-08-03T08:47:45.000Z **Graphic Packaging has launched its first-ever uncoated recycled paperboard product, PaceSetter Ridgeline.** The company describes its new product as a high-performing solution for folding cartons, laminations, edge protectors, tubes and cores, and other speciality purposes; and hopes that it will help it to reach a broader range of paperboard and consumer packaging customers. PaceSetter Ridgeline is made from 100% recycled fibre and contains at least 45% post-consumer recycled content. The solution is produced at Graphic Packaging’s Texas paperboard mill, and is available in 14- to 30-point calipers. According to the company, its Texas facility enables “seamless transitions” between coated and uncoated recycled paperboard, with the aim of facilitating quick responses to shifting customer demand. “Advanced technology” at the plant also seeks to support sheet squareness, colour consistency, quality assurance and converting performance across high-volume applications. Commenting on the launch Robbert Rietbroek, president and chief executive officer at Graphic Packaging said: “PaceSetter Ridgeline extends our recycled paperboard platform to new markets and customers, further diversifying our portfolio to include industrial applications. “This new uncoated grade gives customers a fit-for-purpose recycled paperboard option backed by the scale, reliability and manufacturing capability they expect from Graphic Packaging.” **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Kocktail launches innovative new premium ready-to-drink format URL: https://www.packagingeurope.com/kocktail-launches-innovative-new-premium-ready-to-drink-format/ Last updated: 2026-08-03T08:10:27.000Z **Kocktail, an award-winning small-batch cocktail brand, has launched Kocktail Glass – a new addition to its ready-to-drink range.** The company says that the pack for its new range is designed to be kept and reused, and also states that the product is exempt from the UK’s upcoming Deposit Return Scheme for single-use plastic bottles and cans, which is set to launch on the 1st of October 2027. The product’s packaging and contents are being positioned as a high-end offering; using premium, high-ABV spirits like “the Father of Bourbon”, Elijah Craig Small Batch, as well as Hepple Gin, Asterley Bros and Cazcabel. The goal for Kocktails is to offer consumers access to these expensive, sought-after brands without the need to invest in a full bottle. The company believes that consumers are increasingly seeking clear value and justification when making purchasing decisions like this. Now worth roughly €735 billion, the global RTD category is one of the fastest growing beverage formats – a 30% rise in terms of sales volume was reported in 2025 in the UK alone. Most of these are packaged in aluminium, but challenger brands are constantly seeking to differentiate themselves by opting for more novel packaging formats. At the other end of the spectrum from Kocktails’ offering, BuzzBallz’s iconic spherical packaging has recently been [under fire](https://packagingeurope.com/comment/how-to-really-solve-the-buzzballz-recycling-challenge/14553.article?ref=packagingeurope.com) for its unrecyclability. The crucial difference between the two packs is that the two constituent elements of the Kocktail pack appear to be easily separable – this is not the case with BuzzBallz. Kocktail Glass launches with a line-up of three standard-size (100ml) cocktails in ready-to-drink glasses: Negroni, Old Fashioned and Margarita. Andrew Hutchinson, Co-Founder at Kocktail, says: “At Kocktail we’ve spent the last five years proudly taking every decision to ensure our drinks are the best on the market. From mixing everything in house, by hand, to trialing and tweaking every ingredient and recipe until we hit the perfect serve. “We always wanted to enable our loyal customers to pick up a Kocktail for under £10 but we find that every time we see a cocktail in a can, or a pouch, we just wish it was in a glass, with ice and a lovely garnish and all the ceremony that surrounds that. We think a cocktail should be an experience and we think our beautiful new Kocktail glasses really deliver on that.” **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Made for Life: How Sappi reveals what trees make possible URL: https://www.packagingeurope.com/made-for-life-how-sappi-reveals-what-trees-make-possible/ Last updated: 2026-08-12T12:50:33.000Z What connects an experienced papermaker, the creators of cactus-based leather, the people conserving forests for future generations, and a movement inspiring millions to reconnect with the natural world? At first glance, almost nothing. Yet together, their stories reveal something remarkable: the possibilities created by trees that extend far beyond the products and materials we immediately associate with them. This idea lies at the heart of Made for Life, Sappi’s long-term brand platform. Rather than focusing only on what Sappi produces, it explores what trees make possible through stories harvested from Sappi and beyond, bringing together tales of craftsmanship, innovation, responsible forestry, and the work of those organisations and communities using nature - and their unique relationship to natural materials - to inspire change. One story celebrates Sappi papermaker Miel Couvee, whose 50-year career reflects a lifetime of craftsmanship, dedication and expertise. Others explore how natural materials are inspiring new possibilities, such as an organic replacement for leather made from prickly pear cactus. Yet another highlights the extraordinary mission of the Eden Project, which has evolved from a revolutionary flagship environmental destination in Cornwall, UK, to a global beacon of what is possible when even just one person has a dream to create meaningful change. Together, stories such as these, along with many others in the ongoing series, remind us that innovation doesn’t always rely on discovering something new. Often, it starts by simply seeing greater potential in one of nature’s most versatile renewable resources – a perspective that is increasingly relevant for the packaging industry as it evolves to meet the challenges of these fast-changing times. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/8/6/6/19866_sappi30072_975727.jpg) “*The story of Sappi Made for Life is ultimately a story of human possibility. A tree is not simply a renewable resource; in the hands of innovators, artists, researchers and craftspeople, it becomes a way to share ideas, enrich lives and imagine what comes next. Through Made for life, we are celebrating the people who reveal that potential – and reminding ourselves that what we create matters because of the difference it can make in people’s lives*.” **André Oberholzer, Group Head Corporate Affairs, Sappi Limited** As customer expectations evolve, packaging also needs to deliver something more than mere functionality. It must combine performance, responsible sourcing, circularity and innovation while meeting increasingly complex technical requirements. Renewable fibres are central to that transition. But their true value lies not just in the resource itself, but in the expertise that transforms it into solutions capable of meeting real-world challenges. Turning the potential of renewable fibres into real-world solutions is where Sappi makes a difference. Combining fibre science, material innovation, responsible forestry and decades of technical expertise, Sappi works closely with customers and partners to develop packaging solutions that deliver performance and help accelerate the transition towards a more renewable future. In doing so, the company’s contribution is defined not only by what it makes, but also by what it helps others make possible. That philosophy runs through every Made for Life story, demonstrating that meaningful innovation is created when renewable resources, expertise, imagination and collaboration come together. *Made for Life* is an evolving platform, with every new story exploring the same central question: What possibilities can grow from a tree? The answer may be a product, a new material, a partnership or an idea that changes how something is made. Discover the latest *Made for Life* stories on [**Sappi’s Stories Hub**](https://www.sappi.com/en-ae/about-us/sappi-made-life?utm%5Fsource=packaging-europe&utm%5Fmedium=sponsored-article&utm%5Fcampaign=made-for-life), and follow the conversation on [LinkedIn](https://www.linkedin.com/company/sappi/?ref=packagingeurope.com) and [YouTube](https://www.youtube.com/@SappiTube?ref=packagingeurope.com) as new stories continue to explore what trees make possible. **This content was sponsored by Sappi.** ### Gerresheimer to sell plastic packaging business for €1.5 billion URL: https://www.packagingeurope.com/gerresheimer-to-sell-plastic-packaging-business-for-15-billion/ Last updated: 2026-07-31T13:42:38.000Z **Gerresheimer, a major manufacturer of pharma packaging, is selling its plastic packaging business to a UK-based private equity firm for €1.5 billion.** The sale of Centor US Holding Inc is also included in the deal. This specific part of the sale is expected to close by the end of the 2026 financial year, with the closure of the primary packaging plastics business projected for the first half of financial year 2027. At that point Apax, the private equity group in question, will own the Centor site in the US, plus 15 plastic packaging production sites operating across nine countries. In 2025, the two businesses reported combined revenue of roughly €570 million with a total of around 2,400 employees. “This transaction is an important milestone in optimizing our capital and financing structure, decreasing our leverage significantly,” says Wolf Lehmann, CFO of Gerresheimer. “We will use the expected cash inflows to accelerate our debt reduction. Together with the planned comprehensive refinancing, this will significantly reduce our interest expenses and achieve a sustainable capital structure. In addition, the continued implementation of our transformation program will also have a positive impact on our operating and free cash flow.” Meanwhile, from Apax’s perspective, partner Anders Meyerhoff says: “Centor and Primary Packaging Plastics are market leaders in prescription vials and primary pharmaceutical packaging, built on a decades long reputation for quality and reliability. We have significant experience in carveouts and, together with our Operational Excellence Practice, we will work alongside management to establish a strong, standalone company positioned for long term growth.” **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### MULTIVAC launches new slicing line URL: https://www.packagingeurope.com/multivac-launches-new-slicing-line/ Last updated: 2026-07-31T12:05:59.000Z The new slicing line is described as combining a high level of flexibility with high output and requires around 28% less surface area than a comparable line for this application. It also offers “unsurpassed” yield monitoring for all process steps, from the slicer’s loading conveyor through to the individual sliced product pack. “The MULTIVAC Hygienic Design is conceived down to the smallest detail throughout the entire line, particularly in the new handling module and the new product buffer. Whether it is the slicer or the rocker, or changing the gripper in the handling module, all the components can be converted more quickly and easily. This means that the new solution can be used very flexibly, for example packaging slices of cooked or raw ham as well as hard cheese in retail packs,“ explains Thomas Fickler, Product Manager for Thermoforming Packaging Machines at MULTIVAC. The line comprises an Advanced series slicer with a new loading conveyor and weigher, together with a rocker in hygienic design for easy cleaning and format change, as well as a product buffer and a new handling module, which is designed with an open frame for hygiene, and also features a new quick-change gripper and precision pick-up conveyor. “Line yield monitoring now also includes the slicer’s loading conveyor,” adds Thomas Fickler. “All the product quantities and production volumes are captured continuously at four measuring points in the packaging process, and any production shortfalls can be assigned precisely to the particular process step. This means that the potential for optimisation of production becomes transparent and can then be implemented.” [Earlier this yea](https://packagingeurope.com/news/gea-presents-thermoforming-machine-for-simple-flexible-production-at-interpack/14232.article?ref=packagingeurope.com)r, [GEA](https://www.gea.com/?ref=packagingeurope.com) presented its PowerPak 5000, a new thermoforming packaging machine for medium-sized food producers, targeting easy operation, repeatable output, and predictable lifecycle costs. Addressing the need for solutions in smaller spaces, [Ranpak](https://www.ranpak.com/?ref=packagingeurope.com) [launched](https://packagingeurope.com/news/ranpak-debuts-smallest-void-fill-machine-for-limited-production-space/13505.article?ref=packagingeurope.com) FillPak Mini – a compact, automated void fill machine for customers with a small production floor. It is designed for simplicity, versatility, and optimal output. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Dunn’s River seasoning products debut new look URL: https://www.packagingeurope.com/dunns-river-seasoning-products-debut-new-look/ Last updated: 2026-07-31T08:58:23.000Z **Grace Foods, a major supplier of Caribbean food and drink products, has launched a new pack design for its Dunn’s River seasoning range.** The company hopes that its new visual identity will deliver stronger shelf standout and help it to command more attention in-store as a result of bold colour coding and vibrant graphics inspired by the Caribbean. The Dunn’s River seasonings range is ubiquitous in Caribbean food stores across the UK and Europe, and includes products such as Chicken, Fish, All Purpose, Jerk, Curry Goat and Barbecue Seasoning, alongside herbs, spices and fry mixes. At the same time as launching refreshed packaging for its existing products, Grace Foods is also rolling out a new product: Jamaican Green Seasoning. Inspired by a flavour base that is widely used across Caribbean home cooking, this new flavouring consists of spring onion, white onion, thyme, garlic, and chilli peppers. It leans into specifically Jamaican flavours by not including coriander or culantro; ingredients that are more associated with Eastern Caribbean green seasonings. A representative from the company told Packaging Europe: “With the launch of our new Jamaican Green Seasoning and the refreshed look for our seasonings range, we’re giving the Dunn’s River brand an even stronger presence on shelf. The bold new design better reflects the vibrancy and authenticity of Caribbean food while making it easier for shoppers to discover the breadth of the range. The refreshed seasonings range will begin rolling out across all major supermarket groups and convenience stores this month, with the new Dunn’s River Jamaican Green Seasoning initially available through cash and carry wholesalers and convenience stores. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### From Compliance to Competitive Advantage: Embedding Sustainability Intelligence into your processes URL: https://www.packagingeurope.com/from-compliance-to-competitive-advantage-embedding-sustainability-intelligence-into-your-processes/ Last updated: 2026-10-01T08:17:02.000Z [![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/logo-512x512-1.png)](https://webapp.spotme.com/login/eventspace/esko%5Fwebinar%5F17%5F9%5F26?ref=packagingeurope.com) ****Webinar recording now available on demand** Complimentary webinar with Esko [Register to watch on demand ](https://webapp.spotme.com/login/eventspace/esko%5Fwebinar%5F17%5F9%5F26?ref=packagingeurope.com) ****Learning Objectives** ****Why sustainability regulations are reshaping packaging operations** Understand how evolving requirements such as PPWR, EPR, Digital Product Passports, and Scope 3 reporting are increasing the need for connected packaging data and operational transparency. ****How to embed recyclability and carbon data into your processes** Learn how sustainability metrics can become part of everyday packaging development and specification management instead of standalone reporting exercises. ****What connected sustainability data management looks like in practice** Discover how technologies supporting packaging management, recyclability assessment, and carbon footprint measurement can work together across the packaging ecosystem. ****How to build a future-ready packaging data strategy** Explore the capabilities organizations need to improve compliance readiness, supplier collaboration, traceability, and scalable sustainability decision-making. [Register to watch on demand ](https://webapp.spotme.com/login/eventspace/esko%5Fwebinar%5F17%5F9%5F26?ref=packagingeurope.com) ****About the webinar** Sustainability is rapidly becoming a strategic business driver for the packaging industry. As regulations such as PPWR, Digital Product Passports, EPR schemes, and Scope 3 reporting requirements evolve, organizations need more than compliance—they need actionable sustainability intelligence embedded directly into their packaging and specification management processes. In this webinar, ****Esko**, together with ****Recyda** and ****CarbonQuota**, will explore how brands and packaging stakeholders can transform disconnected sustainability data into a competitive advantage. The discussion will examine how recyclability assessments, carbon footprint insights, and structured packaging data can be integrated into everyday workflows to accelerate decision-making, reduce compliance risk, strengthen collaboration, and support faster innovation. Attendees will learn how connected technologies enable organizations to proactively evaluate packaging portfolios against upcoming PPWR recyclability grades, helping identify materials at risk of falling below Grade C before they face potential market exclusion. The session will provide practical guidance on building a more agile, data-driven packaging operation that not only meets regulatory requirements but also unlocks efficiency, supports sustainability goals, and creates long-term business value. [Register to watch on demand ](https://webapp.spotme.com/login/eventspace/esko%5Fwebinar%5F17%5F9%5F26?ref=packagingeurope.com) ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Geert.png) ****Geert De Proost** **Esko* Product Offering Director Geert De Proost brings more than 30 years of experience in software, packaging, and customer-driven innovation. Over the years, he led the evolution of multiple software domains —including RIPs, screening, color management, Digital Front Ends (DFE), and workflow automation — culminating in an 11-year tenure as Esko’s Director of Software Product Management. After three decades with Esko, Geert moved into his current role leading Esko’s software offering for labels and packaging converters. Today, he ensures that Esko’s commitment to converters is not only maintained but strengthened — translating industry insights into solutions that help converter businesses grow profitably and sustainably. ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Patrick.png) ****Patrick Felber** **Recyda GmbH* Head of Growth Patrick Felber is the Head of Growth at Recyda, where he empowers companies across the packaging value chain to successfully navigate complex international packaging sustainability requirements. With a strong background in software architecture and process consulting, Patrick unites digital transformation with environmental compliance. At Recyda, he works closely with global brands and converters to streamline their sustainability strategy and future-proof their packaging portfolios. ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Dominic.png) ****Dominic Harris** **CarbonQuota* Co-Founder Drawing on the three cornerstones of technology, science, and deep sector expertise, Dominic and his team have revolutionized how businesses approach environmental impact measurement. Their innovative platform seamlessly integrates with existing technologies to deliver verified, trustworthy data that empowers organizations to take meaningful climate action. At CarbonQuota, Dominic’s vision of enabling positive environmental change has transformed how the industry approaches sustainability, making carbon management both accessible and actionable for businesses across the supply chain. ### How do EU packaging regulations compare with UK ones? URL: https://www.packagingeurope.com/how-do-eu-packaging-regulations-compare-with-uk-ones/ Last updated: 2026-07-31T06:52:14.000Z **2026 is a big year for packaging regulation in Europe, with the EU and the UK both launching landmark reforms that will determine how businesses design and manage packaging across markets.** **In this article, Kerry Stares, Partner and ESG Advisory Lead, Rory Partridge, Associate, and Lyla Gilbert, Solicitor Apprentice at law firm Charles Russell Speechlys, take a closer look at the key similarities and differences between the EU’s Packaging and Packaging Waste Regulation, and the UK’s Producer Responsibility Organisations.** --- The UK and EU share similar policy objectives on packaging and packaging waste, namely to make those who ‘produce’ packaging and packaged products in the supply chain responsible for the costs of waste management and discourage the creation of excess packaging by linking producer fees to volume and/or recyclability – a concept widely known as ‘extended producer responsibility’. The UK Producer Responsibility Obligations (Packaging and Packaging Waste) Regulations 2024/1332 (UK PRO) are already in effect. The EU Packaging and Packaging Waste Regulation (EU PPWR) will take effect on 12 August 2026. Both regimes apply to empty packaging and to packaged products and affect all businesses in their supply chains, whether those businesses supply B2B or direct to consumer. Both adopt a very broad definition of packaging - any material used for the containment, protection, handling, delivery or presentation of goods – and include packaging for sales units to final consumers, packaging grouping multiple items together, and packaging facilitating the transport of goods. Under both regimes, businesses should keep in mind that not all regulated packaging may be immediately obvious as such, for example clothes hangers sold with clothing items, tags hung from products, sticky labels attached to boxes, bags or products, tubes around which foil or film is wrapped and single-serve units containing tea and coffee. However, the UK PRO and PPWR are different in important respects. Most notably, the PPWR goes much further than imposing extended producer responsibility for packaging waste and lays down rules about the sustainability and labelling of packaging that cover the entire packaging lifecycle. Some requirements of the new EU PPWR take effect on 12 August 2026; others will kick in after 2028 – the ultimate objective being to prevent non-compliant packaging entering the EU market. **Producer Responsibility Obligations (Packaging and Packaging Waste) Regulations 2024/1332 (UK PRO)** The UK PRO came into force in January 2025, requiring producers to collect and report on packaging-related data, with the application and extent of those obligations dependant on business turnover and tonnes of packaging produced. Producers deemed to be “large” (£2m turnover and 50 tonnes of packaging) are also subject to recycling targets and assessments and payment of certain fees and costs. A producer is not necessarily whoever physically *produces* the packaging. A producer can be a brand owner, packer/filler, importer, distributor or online marketplace operator, though in most instances the business closest to the first supply of packaging in the supply chain will be deemed the “first producer” with the relevant obligations, preventing others further down the supply chain from also holding those obligations. The treatment of a “brand owner” merits particular attention. Where a UK-established person’s own brand appears on filled packaging, that person is the “brand owner” with producer obligations. However, where the brand is owned by a group entity that is not deemed to be established in the UK for the purpose of UK PRO, it is less clear. The regulations then look instead to whichever UK-established member of the same corporate group makes the supply of the filled branded packaging, deeming that entity to be the “brand owner” for the purpose of producer obligations, even though it does not own the brand in the intellectual property sense. Where no UK group entity makes the relevant supply, no “brand owner” exists for these purposes, and the obligation is likely to fall lower down the supply chain to whichever UK entity acts as importer or first UK owner of the goods. **The EU Packaging and Packaging Waste Regulation (PPWR) (Regulation (EU) 2025/40)** Like the UK PRO, the EU PPWR imposes obligations on producers. The definition of a producer is still the subject of some clarification, with recent guidance issued by European Commission and the European National Registers (EUNR). In general terms, a producer is identified in the Member State in which the packaging becomes waste and will be the first entity that makes the packaging available in that Member State; unless delivery is made directly from abroad (from another Member State or a third country) to the consumer or professional end user, in which case the foreign company will be the producer. By 12 August 2026, producers must register with the appropriate national registry in each Member State in which they make packaging or packaged products available for the first time. A non-EU producer must also appoint an Authorised Representative in each relevant Member States by 12 August 2026, to fulfil its extended producer responsibility obligations on its behalf. Producers will pay fees in each relevant Member State which, in due course, will be modulated according to new PPWR recyclability performance grades. Producers will also be required to collect and report packaging data, with the first round of reporting expected to fall in 2029 for the year 2028. Beyond producer responsibility, the PPWR imposes extensive new sustainability and labelling obligations on manufacturers of packaging and packaged products. As a rule of thumb, a manufacturer will be an entity that makes and supplies the packaging, unless the packaging carries a brand, name or trademark, in which case the brand owner will be the manufacturer. Manufacturers must carry out a Conformity Assessment Procedure and draw up a Declaration of Conformity of and Technical Documentation that demonstrate that the relevant packaging complies with the sustainability and labelling requirements of the PPWR. Manufacturers are also required to ensure packaging is traceable by the authorities, from factory to end user, by including a unique identifying type, batch or serial number on the packaging, together with their name and contact details. From 12 August 2026, without the necessary compliance documentation and traceability labelling, manufacturers will not be able to place packaging on the EU market. A handful of the PPWR’s sustainability requirements for packaging and packaged products kick in on 12 August 2026 – namely those requiring manufacturers to minimise substances of concern in packaging and comply with specified limits on certain toxic heavy metals and on PFAS (forever chemicals) in food contact packaging. Manufacturers’ Conformity Assessment Procedures will need to cover those requirements from 12 August 2026. Further implementing legislation is required from the Commission to flesh out the remaining requirements, with minimum rotations for reusable packaging expected after 2027, new harmonised labelling to facilitate consumer sorting expected in 2028 and new recyclability performance grades, packaging minimisation and void space requirements (among others) expected by 2030. While principal responsibility for compliance with packaging sustainability and labelling requirements falls on manufacturers, other economic operators in the supply chain – importers, distributors and fulfilment service providers - have important subsidiary obligations and should take advice. **UK PRO vs EU PPWR** Whilst both regulations have similar aims and objectives, there are distinct differences in scope: - The UK PRO only applies to businesses established in the UK, whereas the EU PPWR applies to producers established in a Member State *or third country* that makes packaging available directly to end users in another Member State. - The UK PRO exempts producers who fall below the minimum tonnage and turnover thresholds and limits the compliance requirements for small producers to recording and reporting data. The EU PPWR applies to all Producers, regardless of business size and tonnage – even small e-commerce businesses are caught. - As explained above, the EU PPWR goes beyond imposing extended producer responsibility and creates a raft of new sustainability and labelling requirements for packaging and packaged goods, for which manufacturers are primarily responsible for demonstrating compliance, by carrying out a Conformity Assessment Procedure. Businesses in the supply chain of packaging or packaged goods entering the EU and/or UK markets must consider their exposure under these regulations as a priority. Keep in mind the very broad definition of packaging under both regimes and take advice if you are unsure. The UK rules are already in effect and the compliance deadline for EU PPWR is 12 August 2026 – businesses should act now to avoid fines and mitigate the operational risks of goods held at customs facilities or supply chain partners hitting the pause button until you can demonstrate compliance with your obligations. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### New partnership for the development of PE-free coatings for paper cups URL: https://www.packagingeurope.com/new-partnership-for-the-development-of-pe-free-coatings-for-paper-cups/ Last updated: 2026-07-30T14:05:19.000Z The agreement sets out to support the continued development and scale-up of PE-free paper hot and cold cup solutions as well as lid and straw applications, usingQwarzo® technology. The agreement brings together Footprint’s manufacturing platform, customer reach and experience in fibre-based packaging solutions with Qwarzo’s proprietary mineral-based coating technology, designed to provide “functional barrier performance while supporting recyclability and compostability.” The collaboration is said to address growing demand from brands, foodservice operators and consumers for practical alternatives to traditional plastic-lined paper cups. These solutions are intended to help customers meet evolving regulatory requirements and sustainability goals while maintaining the performance expected in everyday use. “Footprint is committed to bringing scalable, practical and high-performance alternatives to single-use plastics into the market,” said Corey Berends, Chief Executive Officer of Footprint. “Qwarzo’s mineral-based coating technology strengthens our ability to offer customers PE-free solutions that support recycling and composting pathways without compromising functionality.” “This agreement represents an important step in accelerating the adoption of Qwarzo® technology globally and in demonstrating how our proprietary mineral-based coatings can contribute to the next generation of circular paper packaging,” said Alessio Facondo, Chief Executive Officer of Qwarzo. Footprint and Qwarzo will work together to support the commercialization and industrial scale-up of mineral-coated applications across key markets, beginning in Europe and with the potential to expand further internationally. In other news, [Michelman](https://www.michelman.com/?ref=packagingeurope.com) has recently announced its bio-based, plastic free Nuvita Life 4002 and Nuvita Life 4605 coatings, designed to deliver high barrier performance while supporting recyclability and compostability for fibre-based retail food packaging applications. Elsewhere, UK based materials company [Kelpi](https://www.kelpi.net/?ref=packagingeurope.com) has announced a partnership with [Amcor](https://www.amcor.com/?ref=packagingeurope.com), aiming to integrate its seaweed-derived barrier coatings into the company’s fibre-based packaging. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How to really solve the BuzzBallz recycling challenge URL: https://www.packagingeurope.com/how-to-really-solve-the-buzzballz-recycling-challenge/ Last updated: 2026-07-30T11:55:20.000Z **With their strong social media appeal and unmistakeable shelf-presence, BuzzBallz have quickly become one of the most recognisable brands in the pre-mixed cocktail category. At the same time, their multi-material packaging makes them unrecyclable – an issue that has caused significant controversy over the past few days. In this article Dr. Paul Collins, founder of** [**Packability Consulting**](https://www.packabilityconsulting.com/?ref=packagingeurope.com)**, offers a different perspective.** --- There’s a great episode of Friends where Rachel makes half an English trifle and half a shepherd’s pie in the same dish, but it doesn’t prevent Joey from eating it and having an opinion that the individual constituent elements are “good”. From the sheer number of articles I have read this week, it would appear the same can’t be said about [BuzzBallz packaging](https://packagingeurope.com/comment/how-buzzballz-should-improve-the-recyclability-of-its-packaging/14539.article?ref=packagingeurope.com). Aluminium, good. PET, good. Evidently though, no-one wants to eat this multi-ingredient combo of a dessert, and rightly so. However, I worry that what we are overlooking is this. BuzzBallz was conceived in the late 2000’s. From what I can gather, and I could be wrong, the packaging format and material combinations we see today were conceived back then too. If that was indeed the case, I can say with a high degree of confidence that not one person in the ideation session raised their hand to flag MRF conveyor belt compatibility and detailed alignment with PPWR legislation that would be crafted 15 years in the future. Impressively, what the brand has achieved is one of the most difficult things a brand can do. That is a lift-and- shift into multiple markets. One thing is for sure, when I walked into the local off license to buy a couple of samples today, I could see them in the fridge from the front door. Stacked three-high, they disrupt the RTD shelf which is a sea of aluminium cans, and I couldn’t help but discreetly applaud their marketing team. The same pack, the same identity, the same playful disruptive cues have made it all the way from Texas to a supermarket near you. Although it has successfully crossed the Atlantic, it has maintained its confidence, clarity and a refusal to dilute what makes the product distinctive. As someone who has worked on multiple packaging innovations with product developers in Texas, I know how unbelievably difficult this is to achieve. The challenge we face today as a packaging value chain is that we have handed the microphone (literally) to the hugely knowledgeable SME’s who have career-long experience in what I’ll call the final third of a packaging format’s life cycle. There may be a few exceptions, but for the most part, not many of them have nursed a reframe or breakthrough packaging innovation that’s on life support through a technical stage gate process. A process fraught with risk where supply chain and operations tend to be the loudest voices – and they might not even be in the room. This needs to change. The middle third needs to speak up. It doesn’t appear to have a microphone. Even if it had, it would be too busy running development trials to switch it on. In the early part of my career as the head of R&D for a closures start-up, I ran way too many line trials at a filler in the wee small hours, covered from head to toe in peach slices and syrup, all whilst swatting away well-fed flies the size of bats. It was character-building but it instilled the understanding that what happens in the operation’s environment, usually at the filler and the sealer, often makes or breaks the success of a launch. The investment for even minor modifications to a filler or re-tooling multiple mould cavities often prohibits what can and can’t be done. That’s why the voices crying out for a switch to an all-aluminium or all plastic alternative for BuzzBallz need to just pause for a second. In the words of a former CEO I worked for, sustainability has to be financially sustainable. I worry that this collective pile-on we are seeing from industry leading lights and even the media could dampen the brand’s appetite for the next natural progression which is that of a lift-and-adapt model. This is where the real magic happens and should be viewed collectively not as a criticism, but as a massive opportunity. In packaging terms, I can think of at least half a dozen iterations yet all of them require a combination of a flexible film qualification, tooling mods to preform and ISBM moulds as well as a new sealing technology. None of this happens overnight. The clever piece of brand theatre that has served BuzzBallz well becomes a liability in a highly regulatory environment that demands mono-material simplicity, proven sorting performance and recyclability claims that stand up to scrutiny. PPWR isn’t asking BuzzBallz to abandon its identity, merely rethink the vessel that carries it. As a community of packaging innovators, collection, sorting and recycling experts, we should help them design the boat. Especially those of us in the middle third. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### C&T Matrix targets reduced downtime with platen cleaner solution URL: https://www.packagingeurope.com/candt-matrix-targets-reduced-downtime-with-platen-cleaner-solution/ Last updated: 2026-07-30T10:17:39.000Z [**C&T Matrix**](https://www.candtmatrix.com/?ref=packagingeurope.com) **has announced its platen cleaner die-cutting solution, a reusable device designed to remove contamination from platen surfaces and help converters maintain optimum machine performance.** The cleaner is designed to tackle challenges in carton-converting environments such as carton board dust, oil residue, oxidation and rust. The solution aims to remove accumulated deposits without compromising platen integrity and restore platens to a clean, smooth working condition. The company says only the cleaning pads of the solution need to be replaced, aiming to deliver a more efficient production process with less downtime and improved machine productivity. The device can also be used alongside an endoscope camera probe to provide complete visibility during the cleaning process. Howard Mead, global sales director at C&T Matrix, commented: “The condition of the platen has a direct impact on die-cutting performance, yet it is often overlooked. Our Platen Cleaner provides converters with a practical and cost-effective way to remove years of contamination and can be used as part of regular maintenance.” In related news, earlier this month [Plockmatic Group](https://plockmaticgroup.com/?ref=packagingeurope.com) unveiled its ColorCut FB9550 Pro-[T die cutter](https://packagingeurope.com/news/plockmatic-group-targets-increased-productivity-and-material-control-with-new-cutter/14529.article?ref=packagingeurope.com), designed to maximize productivity and deliver ‘ultimate’ material control with its 5-tool head and process thin self-adhesive labels and media up to 3mm thick for folders, packaging, point of sale and labels. Its tool head allows up to 3 concurrent operations and the tool slots can apply up to 2.5kg of force, suitable for active tangential operations or highlighting features on the page with a special effect deboss. [Koenig & Bauer](https://www.koenig-bauer.com/en/?ref=packagingeurope.com) has [revealed](https://packagingeurope.com/news/koenig-and-bauer-introduces-flatbed-die-cutter-for-corrugated-board/14537.article?ref=packagingeurope.com) its new CutPRO 2.1 flatbed die-cutter for corrugated board processing, jointly developed within the Group and specifically designed for production stability and high reliability in practical operation. To reduce unproductive downtime during make-ready and maintenance procedures, the machine is equipped with features including an automatic chain tensioner and improved waste routing within the die-cutter. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How will consumers respond to Coca-Cola’s packaging rebrand? URL: https://www.packagingeurope.com/how-will-consumers-respond-to-coca-colas-packaging-rebrand/ Last updated: 2026-07-30T06:52:17.000Z **Coca-Cola’s major new packaging rebrand has been generating plenty of discussion over the past week, but how will consumers respond to it? In a recent conversation with Fernando Arendar, founder at** [**Nitid Studio**](https://www.nitidstudio.com/?ref=packagingeurope.com)**, we took a look at the iconic brand’s new visual identity through the lens of buying decisions, unintended brand associations, and neuropackaging.** --- **What was your immediate reaction when you saw Coca-Cola’s new visual identity for the first time?** My first reaction was that this was clearly an optimization exercise. It looked like an attempt to make the Coca-Cola identity more consistent, more unified, and more systematized across markets and formats, while keeping the brand’s most iconic assets intact. But interestingly, my first contact with the new packaging was not through the official case study or through the press. I first saw it on TikTok. Someone had posted a picture of Coca-Cola Zero Sugar saying that it was now almost impossible to tell apart from regular Coca-Cola. I remember taking a screenshot of the video and doing an image search, because I honestly thought it might be fake. It felt strange to me that a brand like Coca-Cola would reduce the difference between regular Coke and Coke Zero Sugar to that degree. So my immediate reaction was mixed. On one hand, I saw a very coherent brand system. On the other hand, I immediately saw a potential consumer confusion problem. **And when you took a closer look at the packaging and the reasoning behind the rebrand – what were your thoughts?** My thoughts did not change that much, because I usually try not to focus too much on the rationale behind branding projects. Of course, the rationale matters for the team that created the work. But the consumer doesn’t see the strategy deck and doesn’t read the internal explanation. The consumer sees the pack, often in a very fast, distracted, low-involvement moment. So I try to look at this kind of project less from the point of view of a branding person and more from the point of view of a consumer. The first mental connection that came to me was Marlboro. What triggered that association was the white lettering in the new typeface on a red background. At first, I was not sure if that association had only happened to me. But then I saw other people making the same connection. And that is important. You can explain the typography, the heritage, everything, but certain associations are instant and involuntary. That is why brands need to pay attention to these mental triggers. A design does not only communicate what the brand intends to say. It can also activate memories and associations from other categories or other brands. **The designers behind this move have describe this project as a “doubling down, not a rebrand”. What’s the thinking behind this from the brand’s point of view?** I agree that this is probably not a rebrand in the traditional sense. But honestly, I do not think the label matters that much. Whether we call it a rebrand, a refresh, or “doubling down,” the more important question is how consumers receive it and how it affects brand perception, product recognition, and sales. From the brand’s point of view, I understand the thinking. Coca-Cola is one of the most familiar brands in the world. When you have assets that people know by heart, the temptation is not to reinvent everything, but to make those assets work harder. So the idea seems to be to make Coca-Cola even more Coca-Cola. And more consistent across markets and touchpoints. That makes sense strategically. But the risk is that when you apply that idea too literally across the portfolio, you may strengthen the master brand while weakening the shopper’s ability to quickly separate one variant from another. For me, that is the bigger consumer question behind the project. **Please could you give us some insights into the neuropackaging-related parts of this redesign? What are the new designs trying to achieve in that sense?** From a neuropackaging perspective, I think the redesign clearly understands the power of familiarity. For a brand like Coca-Cola, familiarity is not a small thing. It is a huge asset. The red, the script, the ribbon, the bottle shape, these are cues that have been built in consumers’ memory for decades. So keeping those assets makes sense. I also noticed that in some flavor extensions, they are using more visual ingredient cues, such as lemon or cherry illustrations. That taps into something very simple but very powerful: the picture superiority effect. People tend to recognize and remember images more easily than words. In packaging, showing the ingredient can help the brain identify the flavor faster and with less effort. Where I think they may have gone too far is in reinforcing the Coca-Cola codes across the whole line. The theory is good. Keep the brand recognizable. But if taken too literally, it can reduce differentiation within the portfolio. The most problematic case, in my view, is Coca-Cola Zero Sugar. The new design seems to overestimate how much mental energy a shopper is willing to spend during a routine purchase. People do not always shop carefully. They shop distracted. They shop while thinking about something else. So if regular Coca-Cola and Coca-Cola Zero Sugar look too similar, it becomes easier for shoppers to pick the wrong one by mistake. And that creates what I would call a *confusion cost*. The consumer may feel frustration, or even a small sense of betrayal, when they realize they picked the wrong product. The brand made the choice harder than it needed to be. But there is also a bigger issue that I have not seen many people discuss, which is sugar. For some consumers, this is not only about taste preference. Some people, for example people with diabetes, cannot or should not consume sugar. And confusion could also happen in bars, restaurants, events, or homes, where someone else is serving the drink. So this is not just a design clarity issue. It can become a safety and liability issue. I’m not sure the risk has been fully understood yet. **Let’s say you were put in charge of a new project to completely overhaul Coca-Cola’s brand identity. What would you do?** I would probably do something quite close to what they did in principle. I would not try to reinvent Coca-Cola from scratch. That would be a mistake. The brand has some of the strongest memory structures in the world, so I would protect the iconic assets. I would also lean into what researchers Alicia Kulczynski and Margurite Hook call *vintage anemoia*. It refers to that attraction to a past you may not have lived personally, but that still feels emotionally rich and familiar. And I think Coca-Cola did some of that in this relaunch. Coca-Cola has a lot of permission to use those heritage cues because the brand is deeply connected with cultural memory. But I would be very careful about two things: First, I would avoid design choices that activate strong associations with other brands or categories. The Marlboro connection is a good example. Second, I would not make regular Coca-Cola and Coca-Cola Zero Sugar look so similar that people have to stop and double-check. This is not just about design. For some people, the sugar difference really matters, whether because of habit, preference, or health reasons. So my approach would be to make the master brand stronger, yes. Use the iconic assets, yes. But never at the expense of clear variant navigation. A strong brand system should make the portfolio easier to shop, not harder. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### A4 Labels unveils new range made with ocean-bound plastic URL: https://www.packagingeurope.com/a4-labels-unveils-new-range-made-with-ocean-bound-plastic/ Last updated: 2026-07-29T14:14:49.000Z **Label manufacturer** [**A4 Labels**](https://a4labels.com/?ref=packagingeurope.com) **has announced its Ocean Action Labels range made using ocean-bound plastic, aiming to help brands reduce reliance on virgin fossil-based materials and tackle marine plastic pollution.** The company says the new range utilizes ocean-bound plastic waste for the basis of its label material, particularly plastic at high risk of reaching the sea from coastal areas with poor or non-existent waste management. The Ocean Action Labels range includes white and clear top-coated PP film made from chemically recycled ocean-bound plastic, said to have identical properties to standard PP film with no changes needed to existing packaging processes. A4 Labels states that it is ISCC PLUS certified using the mass balance approach and suitable for applications such as food and cosmetics packaging. The material is designed to be a drop-in solution with the same performance qualities as virgin PP film, allowing brands to increase the recycled content in their packaging without changing current labelling processes or equipment. To date, via its partnership with Seven Clean Seas, A4 Labels says it has supported the removal of 4231kg of plastic waste from the ocean and cleaned 29,154 metres of Indonesian coastline. In other labelling news, [Tesco](https://www.tesco.com/?ref=packagingeurope.com) revealed in April that it would be [replacing](https://packagingeurope.com/news/tescos-own-brand-sausage-labels-take-up-qr-codes-for-real-time-expiry-dates/14186.article?ref=packagingeurope.com) traditional barcodes with next-generation QR codes on its own-brand sausage packaging, intending to provide up-to-date information such as use-by dates and recyclability instructions. The QR codes are set to provide a unique digital identity for each product and and give consumers instant access to accurate, real-time supply chain data. Last month [Identiv](https://identiv.com/?ref=packagingeurope.com) released its [new range](https://packagingeurope.com/news/identiv-releases-bluetooth-inlays-and-labels-in-collaboration-with-wiliot/14340.article?ref=packagingeurope.com) of Bluetooth Low Energy (BLE) inlays and labels, made with [Wiliot](https://www.wiliot.com/?ref=packagingeurope.com)’s Gen3 IC technology and seeking to enable organizations to continuously sense, track and understand the state of their goods across complex supply chains. Identiv states that each self-adhesive label measures approximately 33mm x 60mm and is encoded with a unique digital ID that captures data such as location, temperature, humidity, and light. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Siegwerk and X-Rite Pantone partner on cloud-based solution for packaging production URL: https://www.packagingeurope.com/siegwerk-and-x-rite-pantone-partner-on-cloud-based-solution-for-packaging-production/ Last updated: 2026-07-29T12:32:11.000Z [**Siegwerk**](https://www.siegwerk.com/en/home.html?ref=packagingeurope.com) **has revealed its cloud-based colour management solution, COLORWERK FastMatch Cloud - combining ink formulation, colour correction and quality control - developed in collaboration with** [**X-Rite Pantone**](https://www.xrite.com/?ref=packagingeurope.com)**.** The system aims to help printers and converters achieve ‘fast, accurate and consistent’ colour results across multiple presses, locations, and production processes. The companies say that FastMatch Cloud enables centralized colour data management and standardized ink recipes through a secure cloud database accessible 24/7 via any web browser. They add that it supports ink formulations based on multiple applications, customer-specific tolerances and selected colorant assortments. It fully integrates with X-Rite Pantone solutions including PantoneLIVE to maintain up to date digital colour libraries and industry standards. FastMatch Cloud can also use press-returned ink in new matches or batches, minimizing aged ink inventory and reducing cost and space. Powered by X-Rite Pantone technology, the system apparently delivers formula calculations in under 20 seconds – a 50% speed increase compared to previous systems. Siegwerk is due to demonstrate the FastMatch Cloud system at booth 1024 at LOUPE Americas in Chicago from September 15–17, 2026. In other news, [Sun Chemical](https://www.sunchemical.com/?ref=packagingeurope.com) expanded its [nitrocellulose-alternative inks](https://packagingeurope.com/news/sun-chemical-expands-nitro-cellulose-alternative-ink-portfolio-for-flexible-packaging/13790.article?ref=packagingeurope.com) portfolio for flexible packaging applications earlier this year, designed to support converters, retailers, and consumer packaged goods (CPG) companies. The inks aim to address the challenges of solvent-based inks and coatings containing nitrocellulose while being fully compatible with recycling processes, in line with [RecyClass](https://recyclass.eu/?ref=packagingeurope.com) and [CEFLEX](https://ceflex.eu/?ref=packagingeurope.com) design guidelines. More recently, [Domino Printing Sciences](https://www.domino-printing.com/en-gb/home.aspx?ref=packagingeurope.com) revealed the Domino Cx150i, a direct-to-box piezo inkjet printer for coding onto porous substrates with ink made from vegetable oil. The Cx150i is designed to offer optimal footprint, lower maintenance needs, and operational efficiency. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) ### DS Smith and Schneider Electric collaborate on protective recyclable packaging URL: https://www.packagingeurope.com/ds-smith-and-schneider-electric-collaborate-on-protective-recyclable-packaging/ Last updated: 2026-07-29T09:23:58.000Z [**DS Smith**](https://www.dssmith.com/?ref=packagingeurope.com) **and** [**Schneider Electric**](https://www.se.com/?ref=packagingeurope.com) **have teamed up on a fully recyclable corrugated cardboard solution for three integrated electrical switchgear products, aiming to reduce material use and improve supply chain circularity.** The companies say the switchgear components are integrated into the switchgear cabinet as a part of a finished final design, intended to facilitate secure attachment to the moving parts of the large industrial products and ensure that easy handling and maneuvering during the production, transportation and supply chain process. The packaging solution is also designed to fit easily into automated production lines. Apparently, the heavy-duty weight of the electrical switchgear products means they can only be moved and packed from the side with the use of an industrial manipulator (a specialized rigid arm-lifting device designed to assist in the handling of heavy, awkward, or fragile packages). The moving parts of the three electrical switchgear products require securing into the correct position to be safely transported, while the packaging needs to provide protection during challenging or unexpected transportation and supply chain conditions. The packaging components can reportedly be assembled in less than one minute on any advanced and automated packaging line, with minimal folding required during the assembly process. DS Smith adds that an openable side tray provides a stable base and means the products can be firmly anchored into place for optimum product protection. The parts are fixed with the same corrugated cardboard sheet elements and integrated into a separate endcap. The packaging also includes a polyethylene bag to protect the greased elements of the product from dust. Metal connectors are protected by a folded corrugated cardboard insert, and each side element is glued together with several layers of corrugated cardboard. The multi-layered endcaps are also comprised of fibre-based corrugated cardboard materials. The DS Smith team drop tested the packaging solution as a part of the design and compliancy process, and as a controlled procedure to assess the product’s durability and safety by releasing it from a set height to measure its resistance to impact, shocks, and potential structural damage. It is designed to be compact and negate unused or void space to use the least amount of materials possible, with reduced freight and storage costs. Levente Szabó, cluster director at DS Smith Hungary, comments: “The Electrical Switchgear is a complex industrial product, and it can be incredibly heavy and delicate to transport, and so achieving the correct balance between protection, handling efficiency, and sustainability, is absolutely key in a packaging solution. This design demonstrates what can be achieved with fibre-based and corrugated cardboard solutions. The intention was to make a solution that is not only robust, but fast and easy to assemble, and both sustainability and recyclability are extremely important factors for our customer.” In April, [Mondi](https://www.mondigroup.com/?ref=packagingeurope.com) claimed to have [delivered](https://packagingeurope.com/news/mondi-achieves-10-reduction-in-production-and-logistics-costs-with-corrugated-solution/14156.article?ref=packagingeurope.com) a 10% reduction in logistics and production costs for Turkish technology company [Argesim Teknoloji](https://www.argesim.com.tr/en/?ref=packagingeurope.com) by developing a customized corrugated packaging solution for its sensor-based products. Mondi says that by optimizing box dimensions, strength and ergonomics, it eliminated shipment-related production damage and reduced operational risks across the supply chain. The following month, DS Smith and home and building equipment company [SOMFY](https://www.somfy.co.uk/?ref=packagingeurope.com) partnered on a fully recyclable [corrugated cardboard solution](https://packagingeurope.com/news/ds-smith-and-somfy-partner-on-recyclable-protective-solution/14295.article?ref=packagingeurope.com) to protect roller shutter motors during transportation and replace polystyrene inserts. The modular system can accommodate thirty-four different types of engine lengths and can be adapted to four box sizes, making logistics easier. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Read this before you complete your PPWR Declaration of Conformity URL: https://www.packagingeurope.com/read-this-before-you-complete-your-ppwr-declaration-of-conformity/ Last updated: 2026-07-29T12:25:34.000Z **From the 12th of August this year, all packaging sold in EU markets will be legally required to have its own PPWR-related Declaration of Conformity (DoC). In this article Adrian Reyes, founder and CEO of** [**Emission Core**](https://emissioncore.io/?ref=packagingeurope.com)**, walks us through a** [**specimen DoC**](https://www.packagingeurope.com/content/files/d2wrwj382xgrci-cloudfront-net/Uploads/j/t/n/specimen%5Feu%5Fdoc%5Fppwr%5Femissioncore%5Fv20260709-12%5F552373.pdf)**, explaining what each section means and how to fill it out correctly.** --- For weeks now the same question keeps coming in my DMs and calls: can you show me a Declaration of Conformity? So [here is one](https://www.packagingeurope.com/content/files/d2wrwj382xgrci-cloudfront-net/Uploads/j/t/n/specimen%5Feu%5Fdoc%5Fppwr%5Femissioncore%5Fv20260709-12%5F552373.pdf), a full specimen, both pages, made for a fictional bakery and watermarked, because the internet is the internet. Below I go section by section with the article of the regulation behind each point. This is a legal document, and if I can’t point to the article I shouldn’t write the sentence. The document exists because of three provisions working together. Article 4(1) says packaging shall only be placed on the market if it complies with the regulation, Article 15(1) makes the manufacturer responsible for that, and Article 15(2) says that once the conformity assessment under Article 38 has shown compliance, the manufacturer draws up the declaration. The assessment itself is Module A, internal production control under Annex VII, which means there is no notified body and no CE mark: you assess yourself, you sign yourself, and the burden of proof stays with you. The declaration follows the model in Annex VIII, which has eight numbered sections. Section 1 is the unique identification of the packaging, and the rule here is one packaging type, one DoC. A carton with a tray and a film inside counts as one composite unit, so it gets one document, while writing “all our packaging” identifies nothing and doesn’t meet the requirement. Section 2 names the manufacturer, and you have to watch out with this word. Under Article 3(1)(13) the manufacturer is whoever has the packaging or the packaged product designed or produced under its own name or trademark, which is not necessarily the factory, and the Commission guidance adds that there is only one manufacturer in a supply chain. In practice this means that if you sell private label, this role is yours, and if as an importer or distributor you put your own brand on the packaging or modify it in a way that can affect compliance, Article 21 puts you in the same position. There is an exception for micro enterprises, so if you’re a very small company, check it. Section 3 is a single sentence stating that the declaration is issued under the sole responsibility of the manufacturer, and section 4 describes the packaging with enough detail for traceability: the unit, the components and the materials, with the full breakdown going into the technical documentation rather than here. Section 5 is the conformity statement, written with the exact wording of the regulation: the applicable requirements laid down in or pursuant to Articles 5 to 12\. The word applicable is important, and page 2 of the specimen explains why. Section 6 asks for the standards used, and the honest situation in 2026 is that no harmonised standards under Article 36 and no common specifications under Article 37 have been published for these requirements, so you declare against the analytical methods in your technical file. If a supplier sends you a DoC with a list of standards in this section, ask which ones and check them. Section 7 is the notified body, which under Module A doesn’t exist, so it reads “not applicable”. The section still has to appear, because the numbering of the model is fixed and the inspector reads the document against it. Section 8 is additional information, and this is where the applicability matrix goes. The PPWR applies in phases, so a correct DoC has to state, for each article from 5 to 12, whether it applies on the date of issue or not. From 12 August 2026 the substance restrictions of Article 5 apply, including the PFAS limits of Article 5(5) for food contact packaging, where the Commission guidance is clear that there is no transition for stock: packaging placed on the market after that date complies or it doesn’t ship. The general recyclability obligation of Article 6(1) also applies from that date, and until the design for recycling criteria of Article 6(2)(a) arrive, the guidance says you assess under the old framework of Directive 94/62/EC and EN 13430. The rest comes later. Recycled content under Article 7 applies from 1 January 2030 at the earliest, compostability under Article 9 from 12 February 2028 for the listed categories, and labelling under Article 12(1) from 12 August 2028 at the earliest. Minimisation under Article 10 applies from 1 January 2030, but careful here, because Article 70(1)(b) keeps the old minimisation requirements and their standard alive until the end of 2029, so not yet applicable doesn’t mean stop minimising. If the matrix is wrong in any direction, the document is wrong. I’ve seen DoCs declaring 2030 requirements today and companies convinced that nothing applies before then; the matrix exists to prevent both. Then comes the signature with name, function, place and date. With the declaration the manufacturer takes the responsibility for the compliance of the packaging (Article 39), and behind the signature sits the technical documentation of Annex VII, built with the information your suppliers must give you under Article 16(1). If a national authority asks, you have 10 days to produce it (Article 15(10)), and you keep it for 5 years, or 10 for reusable packaging (Article 15(3)). Two things almost nobody tells you: the DoC is not a one-time exercise, since Article 15(4) requires a re-assessment when changes in the packaging or in the standards can affect conformity, and importers have their own duty to check that the assessment was done before the packaging enters the market. The three mistakes I see every week: one DoC for the whole catalogue, which fails section 1; a signed DoC with no technical file behind it, which holds only until an authority uses its 10 days; and the phasing errors described above, in one direction or the other. The specimen is fictional and the watermark is deliberate. Your real one carries your company name and a real signature, and from 12 August the person who signs takes legal responsibility for every line on the page. Check yours against these eight sections before that date. ***Disclaimer: This article is for informational purposes only and does not constitute legal advice.*** **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Coors Light introduces limited-edition extended can URL: https://www.packagingeurope.com/coors-light-introduces-limited-edition-extended-can/ Last updated: 2026-07-28T14:11:55.000Z [**Coors**](https://www.coorsbeer.com/?ref=packagingeurope.com) **Light has announced a limited-edition ‘Tallerboy’ extended can, featuring an elongated name and said to hold and chill three full Coors Light cans at once.** The new can is designed for celebratory sports moments and is part of the company’s ‘The Coooors Call’ campaign, built around football fans stretching their cheers with more ‘Os’ and longer calls for bigger celebrations. The brand launched the campaign earlier this season, featuring soccer announcer Andrés Cantor, known for his “GOOOOAL!” cheer. Coors Light rolled out a national TV and digital advertising campaign including limited-release football themed packaging, in-stadium activation and a nationwide consumer promotion inviting fans to submit their own Coors Call for the chance to win beer money. “The Tallerboy is everything ‘The Cooors Call’ stands for, brought to life in physical form,” said Matt Carpenter, vice president of Marketing at Coors Light. “Extra long celebrations deserve something that allows you to hold onto those game moments a little longer, and Tallerboy does exactly that — three cans, one canister and a whole lot of extra Os.” 125 Coooors Light Tallerboys were made available exclusively at [shop.coorslight.com](https://shop.coorslight.com/?ref=packagingeurope.com) for $30 in June and are currently sold out. In related news, German beer brand [Bitburger](https://www.bitburger.com/?ref=packagingeurope.com) launched a series of collectable, [limited-edition cans](https://packagingeurope.com/news/bitburger-unveils-limited-edition-world-cup-cans/14332.article?ref=packagingeurope.com) to coincide with Germany’s appearance at the 2026 FIFA World Cup. In partnership with the [German Football Association](https://www.dfb.de/en/home?ref=packagingeurope.com) (DFB) and brand design agency [Derek&Eric](https://www.derekanderic.co.uk/?ref=packagingeurope.com), the visual style of the cans aimed to convey ‘the sense of memory and optimism’ that epitomises the feeling of following a national side at a world tournament. In other limited-edition drinks news, [Jones Soda](https://www.jonessoda.com/?ref=packagingeurope.com) recently [collaborated](https://packagingeurope.com/news/jones-soda-and-crayola-team-up-on-limited-edition-six-pack/14501.article?ref=packagingeurope.com) with [Crayola](https://www.crayola.com/?ref=packagingeurope.com) for a limited-edition 6 pack launching during the back-to-school summer season, featuring a refreshed design and part of Jones Soda’s 30th anniversary celebrations. The new pack will include six flavours inspired by a Crayola colour, and retail boxes will contain six Crayola x Jones Soda bottles and one collectible Crayola x Jones Soda 6-pack box. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Greyparrot secures €23M Series B funding to scale AI waste intelligence system URL: https://www.packagingeurope.com/greyparrot-secures-23m-series-b-funding-to-scale-ai-waste-intelligence-system/ Last updated: 2026-07-28T12:44:32.000Z [**Greyparrot**](https://www.greyparrot.ai/?ref=packagingeurope.com) **states it has raised $27 million (€23 million) in Series B funding led by investor** [**Omar Mir**](https://kingstrustinternational.org/about-us/our-trustees/omar-mir/?ref=packagingeurope.com) **to help scale its AI waste intelligence system, aiming to help avoid over one million tonnes of waste by 2030.** The company says that the investment follows a major milestone for its AI, which has now detected ‘more than one trillion’ waste objects. Greyparrot’s AI camera systems (known as Analyzers) are installed above sorting belts in recycling facilities in over 20 countries, designed to identify materials, products and brands in real time and give operators continuous data on the composition and movement of waste through their facilities. Waste and recycling companies including [Veolia](https://www.veolia.com/en?ref=packagingeurope.com), [Biffa](https://www.biffa.co.uk/?ref=packagingeurope.com) and [FCC](https://www.fccenvironment.co.uk/?ref=packagingeurope.com) are currently utilizing Greyparrot’s technology to improve recovery rates, monitor material quality and run more profitable facilities. Continuous visibility is said to help operators improve yield, strengthen audits and compliance reporting, and plan for waste-stream changes resulting from regulation. Greyparrot says facilities using its real-time AI data have reported efficiency gains of 10% to 30%, with one site saving more than £1.5 million in a year. In a reported ‘UK first’, the [Environment Agency accepted Greyparrot AI-derived waste composition data](https://www.greyparrot.ai/biffa-and-fcc-environment-ea-reporting?ref=packagingeurope.com) for statutory compliance reporting in Q1 2026, in submissions from customers Biffa and FCC. Apparently, across Greyparrot’s network, the materials identified by its Analyzers represent an estimated £1.87 billion in recoverable value, including 17.4 billion PET bottles and 4.2 billion aluminium items. Commenting on the impact of the Series B funding, Mikela Druckman, co-founder and CEO of Greyparrot, said: “This funding lets us scale rapidly across North America and Europe and grow our AI, data science and product teams. The technology, market demand, urgency and momentum are all here, and we are ready to scale our impact.” In May this year, Greyparrot [partnered](https://packagingeurope.com/news/greyparrot-and-kenvue-seek-to-improve-recycling-data-at-sorting-facilities/14301.article?ref=packagingeurope.com) with Kenvue to improve global recycling for its brand packaging in commercial-scale sorting facilities. Using Greyparrot’s Deepnest platform, Kenvue hopes to validate the performance of its packaging in sorting facilities as regulatory frameworks like the EU’s Packaging and Packaging Waste Regulation (PPWR) and Extended Producer Responsibility (EPR) tighten. In related news, [PepsiCo](https://www.pepsico.com/?ref=packagingeurope.com) has [announced](https://packagingeurope.com/news/pepsico-teams-up-with-siemens-and-nvidia-on-ai-and-digital-twin-technology/13793.article?ref=packagingeurope.com) a multi-year collaboration with [Siemens](https://www.siemens.com/global/en.html?ref=packagingeurope.com) and [NVIDIA](https://www.nvidia.com/?ref=packagingeurope.com), aiming to transform its plant and supply chain operations through advanced digital twin technology and AI. The company says it is shifting to a digital-first planning strategy, leveraging physics-based digital twins and AI agents as co-designers to simulate, validate, and optimize facility layouts before any physical build. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Sustainability Awards Finalist Interview: PAPACKS’ fibre box for chilled fish and seafood URL: https://www.packagingeurope.com/sustainability-awards-finalist-interview-papacks-fibre-box-for-chilled-fish-and-seafood/ Last updated: 2026-07-28T10:25:20.000Z [**PAPACKS**](https://www.papacks.com/en/?ref=packagingeurope.com) **has been nominated in this year’s Sustainability Awards for its Molded Fiber Box for chilled fish and seafood, said to be food-contact safe and recyclable in the paper waste stream. A** [**finalist**](https://packagingeurope.com/news/announcing-the-finalists-of-packaging-europes-sustainability-awards-2026/14337.article?ref=packagingeurope.com) **in the Renewables category, we spoke to PAPACKS CMO Manuel Leibrock to find out more.** **You’re a finalist in the Sustainability Awards 2026\. Congratulations! To start off, could you summarize your entry in less than 50 words?** The PAPACKS Fiber Box is a moulded fibre transport packaging solution for the chilled logistics of fish and seafood. It’s made from virgin wood fibre and industrial hemp, recyclable in the paper stream, food-contact safe and produced at industrial scale in Germany. **Why do you think the judges were impressed with your entry? Tell us what is innovative about your product and its impact on packaging sustainability.** We believe this solution stands out because it enables the use of a recyclable paper-based material in an application where moulded fibre products have previously seen little success: transporting fish and seafood under moist, refrigerated conditions and heavy loads. The box remains stable for at least five days at full capacity within a temperature range of 0 to 2°C - a performance verified under real-world cold chain conditions; furthermore, it is water-resistant and suitable for food contact. At the end of its product lifecycle, the box can be disposed of directly via the customer’s existing waste paper recycling stream. Both the box and lid are made from virgin wood fibres and industrial hemp, allowing the entire unit to be processed through standard paper recycling. Independent testing by [cyclos-HTP](https://www.cyclos-htp.de/cyclos-htp/?ref=packagingeurope.com) confirms a fibre recovery rate of approximately 85%. Thanks to their ability to nest and stack, empty boxes can be transported efficiently, offering up to 60% space savings compared to conventional boxes that can only be stacked. **Finally, can you tell us about the ongoing development of your product, such as how your innovation has been received by the industry?** The box is mass-produced in Germany and is currently being used by fish processors and distributors across various European markets. During an initial field validation conducted with a German seafood wholesaler, the box underwent a real-world cold chain process at temperatures between 0°C and 2°C for over five days, confirming its performance under actual operating conditions. At the same time, we evaluate each application individually - considering factors such as temperature, handling, and volume - because fibre-based solutions are suitable for certain refrigeration applications but not others; we make it a priority to clarify this on a case-by-case basis rather than making unrealistic promises. **The winners of this year’s Sustainability Awards are due to be announced on the 11th November at the Sustainable Packaging Summit, taking place from the 10th\-12th November in Utrecht, Netherlands. The Summit mobilizes leaders of the FMCG value chain, policymakers, NGOs, recyclers and investors to collaborate, remove barriers and identify opportunities on the road to sustainable transformation.** **To learn more or register, visit:** [**https://www.packagingsummit.earth**](https://www.packagingsummit.earth/?ref=packagingeurope.com) **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How BuzzBallz should improve the recyclability of its packaging URL: https://www.packagingeurope.com/how-buzzballz-should-improve-the-recyclability-of-its-packaging/ Last updated: 2026-07-29T12:06:46.000Z ![PE_BuzzBallz_2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/8/4/3/19843_pe_buzzballz_2_678412.png) **How could** [**BuzzBallz**](https://www.buzzballz.com/?ref=packagingeurope.com)**, a rising star in pre-mixed cocktails, redesign its packaging for improved recyclability – and how should local recycling infrastructure evolve to improve its recycling rates? Tim Sykes makes his case.** ***This content was originally sent to Packaging Europe members in The Bulletin – a weekly newsletter that includes articles like this, as well as lots more original content. To receive a brand-new edition of The Bulletin every week, plus an exclusive range of reports, briefings and events,*** [***click here***](https://account.packagingeurope.com/subscribe?sourcecode=two-yrs&ref=packagingeurope.com) ***to become a member.*** --- Here at Packaging Europe headquarters, we’ve been sweating our way through multiple heatwaves. Temperatures have soared as high as 32°C in some cases, and as our colleagues spend their free time soaking up the sun (and gasping for fresh air), they’ve noticed an influx of empty cans and bottles strewn across the ground. Anecdotally speaking, our digital content manager has identified a surge in the distinctly colourful and spherical containers for [BuzzBallz](https://www.buzzballz.com/?ref=packagingeurope.com) pre-mixed cocktails. We often find them littering our public spaces, from the high street to local parks. I won’t get on my soapbox and preach that the median consumer is woefully ignorant and we, the enlightened few, know so much better. Finding an empty BuzzBall at a considerable distance from the nearest bin is one thing, but I don’t think consumer laziness is the end of the story. Without ever having bought one myself, I’ve always wondered how, or if, one can separate the plastic body from the metal clasp. Would the same question even occur to a consumer with only a passing knowledge of designing for recyclability? Now an [investigation](https://www.bbc.co.uk/news/articles/cr490335z1eo?ref=packagingeurope.com) has revealed that the PET and aluminium components cannot be taken apart before their disposal, and that BuzzBallz’s claim to recyclability via [TerraCycle](https://www.terracycle.com/?ref=packagingeurope.com) only applies in the United States. Rethinking the design may solve that problem; both materials are widely recycled in their own right, and revisiting its spherical shape to avoid them rolling on the conveyor belts at sorting facilities could make a difference. Yet as the climate heats up and those of us without air conditioning flock outdoors for relief, public waste receptacles fill up quickly. Sometimes there aren’t simply enough to accommodate all the extra rubbish. Even in a hypothetical future where these cocktails-in-a-can are 100% recyclable, can we trust every single consumer to carry their waste to the next available point of disposal – especially if that means walking long distances in challenging weather? I wonder whether our local authorities could better prepare for the circumstances by installing more bins, introducing separate bins for different waste streams where this isn’t already happening, and by rewarding recycling behaviours. Even in the gruelling heat, deposit return schemes might incentivize consumers to make the extra effort – but none of that will help much if we don’t design our packaging for circularity in the first place. I’m curious to see how legal developments like the Packaging and Packaging Waste Regulation impact BuzzBallz’s popularity on European markets. Given that the company is American, it could redesign its packaging for continued access to international customers. Maybe it will settle for the continued income from regions with less stringent laws. I understand that all my suggested solutions are easier said than done, especially as global warming throws unexpected curveballs our way. There likely isn’t one foolproof way to eliminate litter, either. Nonetheless, we should take advantage of unprecedented times like these and find new approaches to the problems they raise. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Should we recycle plastic bottles into vinyl records? URL: https://www.packagingeurope.com/should-we-recycle-plastic-bottles-into-vinyl-records/ Last updated: 2026-07-31T09:07:11.000Z _This post is for paying subscribers only._ ### Lush sells solid shower products and removes ‘unnecessary’ packaging URL: https://www.packagingeurope.com/lush-sells-solid-shower-products-and-removes-unnecessary-packaging/ Last updated: 2026-07-28T07:12:44.000Z [**Lush**](https://www.lush.com/?ref=packagingeurope.com) **has revealed a new lineup of packaging-free shampoo bars, solid shower gels, and limited-edition shower gummies, intended to tackle ’unnecessary’ packaging waste in the summer season.** Lush reports that it sold 37 million packaging-free products in 2025, comprising 58% of all individual products sold. Apparently, 45% of its all-year-round products are ‘naked’. Since 2005, Lush claims to have saved over 15,000 tonnes of plastic by removing packaging from its products. Now Lush is releasing five limited-edition shower gummies, four solid shower gels, and three shampoo bars without packaging – urging its customers to avoid excess packaging use during ‘festival season, summer holidays and weddings abroad’. According to the company, solid shampoo bars consume less energy and water to produce than their liquid counterparts, but end up lighter to carry. Each bar is said to be the equivalent of three 250g bottles and endure an average of 50 washes – potentially up to 80, depending on the user’s hair length and the storage conditions. Bottled cosmetics are said to contain a lot of water, but Lush asserts that its solid shower products can afford to contain more natural, organic, and [Fairtrade](https://www.fairtrade.net/?ref=packagingeurope.com) ingredients – as well as oils, absolutes and concretes for higher-quality fragrances – by avoiding extra packaging costs. “It may come as a surprise that around 40-50% of the cost of a product goes on its packaging,” explains David Campbell, cosmetic scientist and product inventor at Lush. “Taking away the packaging gives us room to put more nice things in.” ‘Naked’ products are also designed to be self-preserving and avoid the synthetic preservatives used to keep bottled liquids safe and fresh. The solid bars are set to prevent bacterial growth by replacing water content with ingredients that remain solid at room temperature, such as Fairtrade cocoa butter. Additionally, the ‘naked’ format is anticipated to cut down on CO2 emissions by saving space in transit. Lush suggests that one truckload of shampoo bars equates to 800,000 washes – and that transporting the same amount of washes in liquid shampoo would require 15 trucks. The company emphasizes that it provides ‘easily accessible signage’ in-store to provide the necessary information that would usually appear on the product packaging, including quantitative ingredient information. Consumers are also invited to take the information home on a scale label sticker, reportedly provided in recyclable paper bags or greaseproof paper. Lush considers packaging waste to be [‘one of the biggest sustainability issues’](https://weare.lush.com/lush-life/naked-products/?ref=packagingeurope.com) faced by the cosmetics industry, citing the figure that around [120 billion pieces of beauty packaging](https://theindustry.beauty/billions-of-beauty-packaging-goes-unrecycled-every-year/?ref=packagingeurope.com) are thrown away annually. Available in the UK and Ireland, the [new products](https://weare.lush.com/press-releases/no-bottles-less-baggage-lush-has-a-packaging-free-cosmetic-for-every-summer-plan/?ref=packagingeurope.com) are set to align with Lush’s goals to tackle waste across the beauty industry. “At Lush, we work in an industry where the packaging costs the customer more than the product,” says Mark Constantine, co-founder and product inventor at Lush. “Now, the customer needs to worry about how to recycle something they didn’t want to buy in the first place. “Packaging is rubbish and for too long we have had to suffer excessive amounts of it. Now that the true financial and environmental costs are becoming obvious, customers are challenging manufacturers and retailers to cut the wrap.” **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### IPG reveals Air Pillow Film with PCR and PIR content URL: https://www.packagingeurope.com/ipg-reveals-air-pillow-film-with-pcr-and-pir-content/ Last updated: 2026-07-27T14:01:18.000Z [**IPG**](https://www.itape.com/?ref=packagingeurope.com) **has unveiled its new PCR Air Pillow Film, a protective void-fill packaging solution said to feature 35% third-party certified post-consumer recycled (PCR) content and 15% post-industrial recycled (PIR) content.** The company says the film is manufactured in the USA at a TRUE Zero Waste certified facility and is designed to mirror the specifications of its current AirSpace offerings. The film is compatible with IPG’s G4, G6, and A3 Pro inflation machines and integrates fully with all existing AirSpace delivery systems. IPG adds that the formulation delivers ‘optimum performance’ for a variety of void-fill and packing applications. “Our goal is to help our customers meet their company’s sustainability requirements with high-quality, reliable solutions,” said Jordan Simpson, associate product manager of Protective and Systems Sales at IPG. “By providing a film with 50% recycled content, with 35% PCR that runs on our existing machinery, we are making it easier than ever for businesses to integrate sustainable practices into their fulfillment operations.” In similar news, [ExxonMobil Signature Polymers](https://www.exxonmobilchemical.com/en/products/signature-polymers?ref=packagingeurope.com) and [Reifenhäuser](https://reifenhauser.com/en/?ref=packagingeurope.com) collaborated on a ‘high-performance’ [stretch hood film](https://packagingeurope.com/news/stretch-hood-film-with-pcr-content-revealed-by-exxonmobil-and-reifenh%C3%A4user/14048.article?ref=packagingeurope.com) incorporating up to 35% post-consumer recycled (PCR) content, aiming to address contamination and inconsistency issues with household-sourced PCR in stretch hood applications. According to ExxonMobil, the new film delivers good holding force and elastic recovery, helping to ensure secure load containment and goods protection during transit. At the start of this month, [Coveris](https://www.coveris.com/?ref=packagingeurope.com) expanded its MonoFlexLite E portfolio - made with a single-layer polyethylene material - to include a [recyclable solution](https://packagingeurope.com/comment/coveris-unveils-recyclable-wet-wipe-packaging-with-up-to-45-pcr-content/14469.article?ref=packagingeurope.com) with up to 45% PCR content, designed for wet wipe and cosmetics applications. We spoke to Philipp Niehues, business development director at Coveris, to find out more about this solution. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Koenig & Bauer introduces flatbed die-cutter for corrugated board URL: https://www.packagingeurope.com/koenig-and-bauer-introduces-flatbed-die-cutter-for-corrugated-board/ Last updated: 2026-07-27T11:50:46.000Z [**Koenig & Bauer**](https://www.koenig-bauer.com/en/?ref=packagingeurope.com) **has announced its new CutPRO 2.1 flatbed die-cutter for corrugated board processing, jointly developed within the Group and specifically designed for production stability and high reliability in practical operation.** The company says the primary focus when designing was to optimize net output by minimizing unforeseen downtime and micro-stops. The CutPRO 2.1 can process sheet sizes up to a maximum of 1,300 x 2,100 mm at speeds of up to 7,000 sheets per hour, and is compatible with substrates from solid board to corrugated board. Koenig & Bauer states that gripper movements were harmonized using Varioplan and Variolever technology alongside optimizations to the delivery and non-stop systems, aiming to reduce the usual causes of machine stops and micro-stops at high production speeds. To reduce unproductive downtime during make-ready and maintenance procedures, the machine is also equipped with features including an automatic chain tensioner, improved waste routing within the die-cutter and a safety mechanism for manually moving the die-cutting unit. The CutPRO 2.1 is also said to offer tool compatibility with existing die-cutting tools and established tool sets can be seamlessly integrated into new workflows to reduce changeover costs. The human-machine interface (HMI) has been re-designed to make onboarding easier for new employees and shorten the training period, and manual procedures have been simplified. Koenig & Bauer adds that the CutPRO 2.1 is integrated into the myKyana software ecosystem for real-time data analysis and uses AI-supported functions to provide and analyze production data, aiming to proactively minimize operating errors. The first alpha machine is due to be installed at a pilot customer’s site before the end of 2026, and intensive testing of the prototype will begin immediately after in a live production environment. In related news, in March [DS Smith](https://www.dssmith.com/?ref=packagingeurope.com) revealed it was [investing](https://packagingeurope.com/news/ds-smith-funds-new-die-cutting-line-to-boost-board-capacity-at-danish-facility/13990.article?ref=packagingeurope.com) DKK 100 million (€13,384,000) to install an advanced rotary die-cutting line for flexographic printing at its packaging facility in Grenaa, boosting its annual capacity by up to 15 million m² of corrugated board. The investment will primarily fund the addition of five printing units and a Göpfert Rotary Die Cutter 16/28 High Board Line to the facility. This month [Plockmatic Group](https://plockmaticgroup.com/?ref=packagingeurope.com) unveiled its ColorCut FB9550 Pro-T [die cutter](https://packagingeurope.com/news/plockmatic-group-targets-increased-productivity-and-material-control-with-new-cutter/14529.article?ref=packagingeurope.com), designed to maximize productivity and deliver ‘ultimate’ material control with its 5-tool head and process thin self-adhesive labels and media up to 3mm thick for folders, packaging, point of sale and labels. The cutter’s tool head reportedly allows up to 3 concurrent operations and the tool slots can apply up to 2.5kg of force, suitable for active tangential operations or highlighting features on the page with a special effect deboss. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Proco Machinery introduces cobot to blow moulding machine’s take-out system URL: https://www.packagingeurope.com/proco-machinery-introduces-cobot-to-blow-moulding-machines-take-out-system/ Last updated: 2026-07-27T09:01:57.000Z [**Proco Machinery**](https://www.procomachinery.com/?ref=packagingeurope.com) **has integrated state-of-the-art cobot technology into a new take-out system for shuttle-type blow moulding machines, said to be faster than any other system on the market.** The Proco Robopik Take-Out System’s vacuum blower is mounted on top of the system. It utilizes the module’s hollow frame to keep the required flexible piping at a minimum while optimizing floor space efficiency. A cobot is positioned below the moulds, mounted on a mobile-wheeled cart and docked to the main frame by location pins and an electromagnetic connection. It removes the containers and transfers them to the tail detabber in a ‘fluid, efficient, and rapid’ motion. While tail detabbing is a standard feature, a deflashing upgrade can also be added at ‘minimal’ cost – and Proco Machinery has combined both operations into a single module for a more compact system. Collecting both the tail flash and top flash, the integral scrap conveyor is designed to be wider and longer than current versions for easy and efficient scrap removal. The take-off vacuum conveyor is a standard flex-type conveyor that fits directly into the detabber or deflasher module to minimize cost and complexity. The system conveys finished containers to the back or front of the moulding machine for subsequent flame treatment, dome trimming, leak testing, and other downstream operations. The Robopik Take-Out System is designed to be configured in both left-hand and right-hand versions, and it can be changed over in the field to work in either direction. Operators can remove the cobot by flicking a switch and wheeling it to one side. This gives them easier access to the moulds and head tooling, streamlining changeovers and maintenance while keeping downtime at a minimum. This also means that the cobot can quickly be exchanged if it breaks, resulting in a ‘virtually new’ machine. Proco Machinery claims that the Robopik Take-Out System rarely fails and requires ‘minimal’ maintenance and service. It is set to provide ‘many years of trouble-free operation’ and minimize changeovers by providing job storage within the system memory. “Proco developed and patented the current Robopik Take-out System in 1995 and has sold more than 500 systems throughout North America,” said John McCormick, president of Proco. “This new product utilizes a cobot as the centrepiece of the system and offers many improvements over the current design.” In other news, [Sidel](https://www.sidel.com/en?ref=packagingeurope.com) recently implemented cobots into an [automated reel loading solution](https://packagingeurope.com/news/automated-reel-loading-solution-for-beverage-labels-revealed-by-sidel/12904.article?ref=packagingeurope.com) for beverage packaging labels. The cobots are expected to triple the reel capacity of other solutions on the market and bolster production efficiency. Since then, [E2Pack](https://e2pack.com/?ref=packagingeurope.com) has unveiled its new EASYROCK [automatic pallet unwrapping system](https://packagingeurope.com/news/e2pack-introduces-automatic-pallet-unwrapping-system/14184.article?ref=packagingeurope.com). Engineered for demanding production environments, the system aims toimprove safety, increase consistency and support smoother integration into existing lines. [SOMIC](https://www.somic-packaging.com/?ref=packagingeurope.com) also held a press event at [interpack 2026](https://packagingeurope.com/news/live-updates-from-interpack-2026/14167.article?ref=packagingeurope.com) to showcase its product lineup, including [CoboLoad cobot](https://packagingeurope.com/news/live-updates-from-interpack-2026/14167.article?ref=packagingeurope.com) for automated and autonomous carton blank loading. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Is Coca-Cola’s refreshed packaging a success or a mistake? URL: https://www.packagingeurope.com/is-coca-colas-refreshed-packaging-a-success-or-a-mistake/ Last updated: 2026-07-28T07:15:27.000Z [**The Coca-Cola Company**](https://www.coca-colacompany.com/?ref=packagingeurope.com)**’s recent** [**brand refresh**](https://packagingeurope.com/news/coca-cola-unveils-visual-rebrand-for-consistency-across-packaging/14521.article?ref=packagingeurope.com) **has sparked widespread debate for its perceived similarities to cigarette packaging, ‘indistinguishable’ packaging designs between drink flavours, and more. We take a deeper dive into the ongoing conversation and ask the question: was this approach a success or a mistake?** --- Generally speaking, The Coca-Cola Company has received widespread praise for [‘staying true to its heritage’](https://www.instagram.com/p/DbDgQWUAhSn/?ref=packagingeurope.com) with a ‘retro’ look and feel, from returning to its vintage-style Spencerian script to reviving the ‘Arden Square’ and ‘Dynamic Ribbon’ motifs first introduced in 1969. At a time when other brands are accused of oversimplifying their visual branding to the point that it reads as ‘bland’ and ‘corporate’, Coca-Cola is commended for its detailed approach to the refresh. Creative strategist Oren John [describes](https://www.instagram.com/reel/DbLgOFuN7St/?ref=packagingeurope.com) the move as “less of a rebrand and more of an amplification”, while [Pony](https://pony.studio/?ref=packagingeurope.com) founder Stef Ivanov [observes](https://x.com/stefivanov%5F/status/2080243811800801454?ref=packagingeurope.com) that Coca-Cola “changed almost nothing. Same logo. Same red. Same ribbon.” “I can’t stop thinking about why I love it so much,” he continues. “I think it’s because everything around us became disposable. And here’s a hundred-year-old brand saying no – not enough. We need more of us. We’re keeping it. That takes way more confidence than any redesign.” Yet [Orbit](https://yourorbit.co/?ref=packagingeurope.com) founder David Pullara believes that marketing experts might be overemphasizing the impact of the font update, [asserting](https://www.linkedin.com/posts/pullara%5Fi-wasnt-going-to-comment-on-the-coca-cola-ugcPost-7485670006622474240-2BN-/?ref=packagingeurope.com) that “the differences are so subtle as to be invisible to the average consumer.” “Consumers don’t care that the font is maybe a tiny bit thicker in some places,” he adds. **Controversial redesign** As we [previously reported](https://packagingeurope.com/news/coca-cola-unveils-visual-rebrand-for-consistency-across-packaging/14521.article?ref=packagingeurope.com), consumers have taken issue with the redesigned packaging for the Coca-Cola Zero Sugar product variant. While it was previously distributed in black cans or plastic bottles with black labels, the brand has now applied its classic red-and-white palette across several of its mainline drinks. The Coca-Cola Company emphasizes that its zero-sugar beverage will still be distinguishedthrough larger on-pack text, a black ‘Dynamic Ribbon’ design on cans and multipacks, and a black cap on plastic and glass bottles – yet consumers with diabetes and allergies to artificial sweeteners have voiced their frustrations that the packaging is harder to differentiate at first glance. While Ryan Selvy, content creator and host of [The File New Show](https://www.youtube.com/playlist?list=PLMMOwZoEbhuwLunOhnaXOXzb0HKV97rdB&ref=packagingeurope.com), [praises](https://www.instagram.com/reel/DbGJhcfBygU/?ref=packagingeurope.com) the redesign overall, he also believes that the universal red packaging “becomes an accessibility issue really fast.” “If I’m looking into a cooler, I’m going to be annoyed having to differentiate between regular Coke and the black ‘swoosh’ or the black cap, or quickly being able to tell that these boxes are different in the grocery aisle,” he says. Yet he goes on to say that the backlash is “mostly an American thing”, as international product variants such as Coca-Cola Light and Coca-Cola Zero Sugar Zero Caffeine will maintain their old designs. Digital creator Yanis Xavier also describes the packaging for Coca-Cola Original Taste and Coca-Cola Zero Sugar as “extremely similar”. “I know this might look beautiful in abrand presentation, but inside crowded grocery aisles or a cooler, it’s going to be hard telling them apart if people need to recognize the difference quickly,” he comments. David Pullara agrees that “the grocery aisles will be a sea of red, because every Coke product now looks the same.” “The problem is that these are two different products, and they shouldn’t look like identical twins,” he continues. “In my view, the very best Coke Zero can was the original, black can: zero sugar and zero confusion.” Not everyone is so critical. [The Brand Inquirer](https://thebrandinquirer.wordpress.com/?ref=packagingeurope.com) describes the larger Zero Sugar label and black accents as [“clearer visual distinctions”](https://www.instagram.com/p/DbFgtZQlHQC/?ref=packagingeurope.com), asserting that the “flavoured variants intertwine illustrations with the Spencerian Script logo and colour-coded labels for easier recognition.” “The product family looks much tighter as a result,” [says](https://www.instagram.com/reel/DbErUFKPu5d/?ref=packagingeurope.com) Michael D Brandt, CEO and co-founder of [Ketone-IQ](https://ketone.com/?ref=packagingeurope.com). Agency directory and media hub [DesignRush](https://www.designrush.com/?ref=packagingeurope.com) also [asserts](https://www.instagram.com/p/DbDlUuDmQes/?img%5Findex=2&ref=packagingeurope.com) that “iconic brands generate instant criticism because people feel ownership over them”, and Packaging Europe observed a similar trend following [rumours](https://www.instagram.com/p/C%5FOkQ-lSoHA/?ref=packagingeurope.com) that [Capri-Sun](https://www.capri-sun.com/en/?ref=packagingeurope.com) would replace its iconic pouches with bottles. The [Sustainable Packaging Coalition](https://sustainablepackaging.org/?ref=packagingeurope.com) has previously [stated](https://packagingeurope.com/do-consumers-demand-too-much/13787.article?ref=packagingeurope.com) that “consumers are just people, and people experience grief. That grief shows up when things change, like when brands evolve, products are reformulated, or packaging gets redesigned.” Some have even argued that Coca-Cola has secondary motives in harmonizing its product packaging. Ketone-IQ’s Michael D Brandt suggests that “everyone knows sugar isn’t great for you, so Coke is leaning into the hedonism and enjoyment you get from cracking a cold one.” David Kyle Choe, founder and advisor at brand strategy consultancy [Dept of Anthropology](https://anthrodept.com/?ref=packagingeurope.com), even [speculates](https://www.instagram.com/reel/DbDkGV%5FutrB/?ref=packagingeurope.com) that “we’re starting to see, in real time, a sub-brand take over the main one.” “With the rise of GLP-1s and a focus on wellness, I actually think this makes a lot of sense,” he adds. **‘Fridge cigarettes’** Despite approving of the redesign overall, Yanis Xavier says that the combined white Spencerianscript and red background is the “one part where I think \[Coca-Cola\] went a little bit too far” – stating that “my mind instantly jumped to [Marlboro](https://www.marlboro.com/?ref=packagingeurope.com).” The comparison isn’t new. [Fortune](https://fortune.com/?ref=packagingeurope.com) notes that consumers have observed the similarities and jokingly referred to Coca-Cola drinks as ‘crispy ciggies’ or [‘fridge cigarettes’](https://fortune.com/2026/07/23/what-is-fridge-cigarette-coca-cola-marlboro-font-rebrand/?ref=packagingeurope.com) since the summer of 2025 – and suggests that, in some cases, internet culture can reshape a brand campaign through jokes and memes. Such was the case when British department store [Marks & Spencer](https://www.marksandspencer.com/?ref=packagingeurope.com) released its Lettuce, Guacamole, Bacon and Tomato (LGBT) sandwich to celebrate Pride Month. M&S was accused of [‘rainbow-washing’](https://packagingeurope.com/comment/packaging-in-pride-month-allyship-versus-rainbow-washing/11451.article?ref=packagingeurope.com), or using LGBTQ+ iconography to sell a product without following through with meaningful support for marginalized communities, and the product became infamous due to widespread ridicule across social media. “Nobody’s accusing Coke of copying a cigarette brand,” [says](https://www.linkedin.com/posts/arvin-shafiei%5Fcoca-cola-just-spent-millions-on-a-rebrand-ugcPost-7485800908396625920-4PIn/?ref=packagingeurope.com) Arvin Shafiei, problem solver at [Arcade](https://www.wearearcade.co.uk/?ref=packagingeurope.com). “But enough people clocked the same association, independently, fast, for it to become the story of the launch.” Yet the [New York Times](https://www.nytimes.com/?ref=packagingeurope.com) reports that design experts disagree with this assessment. Elizabeth Goodspeed, a graphic designer and adjunct professor at the [Rhode Island School of Design](https://www.risd.edu/?ref=packagingeurope.com), [told the publication](https://www.nytimes.com/2026/07/24/dining/coca-cola-marlboro.html?ref=packagingeurope.com) that “the big part of the Marlboro comparison comes down to the most simple elements, which are type and colour” – yet while the fonts are ultimately different, she acknowledges that the Coca-Cola redesign “has a very similar vocabulary with what Marlboro does.” Ultimately, [Bluetext](https://bluetext.com/?ref=packagingeurope.com) founder Jason Siegel believes that the “bigger lesson goes beyond whether the new cans look better”, [commenting](https://www.linkedin.com/posts/jasonbsiegel%5Fbrandstrategy-branding-packagingdesign-ugcPost-7486370904940118016-zuXs/?ref=packagingeurope.com): “The real story is how one of the world’s most recognizable brands is balancing masterbrand consistency, product-level clarity, and governance at a global scale.” **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### ResponsibleGlass opens public consultation for international glassmaking standard URL: https://www.packagingeurope.com/responsibleglass-opens-public-consultation-for-international-glassmaking-standard/ Last updated: 2026-07-24T12:27:00.000Z [**ResponsibleGlass**](https://responsibleglass.org/?ref=packagingeurope.com) **has launched the first** [**public consultation**](https://responsibleglass.org/public-consultation/?ref=packagingeurope.com) **on its International Standard for Glassmaking draft, from 20th July-18th September 2026\. The draft covers all aspects of glass production including legal compliance, transparency and reporting, responsible sourcing and design for sustainability and circularity.** Developed by the ResponsibleGlass board, management team and stakeholders in line with the ResponsibleGlass International Standards development procedures, the draft and builds on feedback received during the consultation on the Preliminary Proposals published earlier this year. The organisation says the consultation document sets out the first complete draft of its International Standard for glassmaking, covering the ‘full spectrum’ of glass production from governance, in-use and end-of-life impacts and engagement with local communities to waste management and supporting guidance. The document includes a glossary of terms, bibliography and information on future chain of custody and claims requirements. ResponsibleGlass states that all comments received by 18th September 2026 will be reviewed by the ResponsibleGlass secretariat and published after the consultation closes. The feedback will be used to develop a second draft of the standard planned for publication in 2027, with the final standard expected to be formally approved in 2028. In related news, earlier this year glass packaging company [Croxsons](https://www.croxsons.com/?ref=packagingeurope.com) announced its Rightweight solution for [glass bottles and jars](https://packagingeurope.com/news/croxsons-targets-weight-reduction-with-new-glass-packaging-solution/14060.article?ref=packagingeurope.com) in the food and drink sector, said to potentially reduce glass packaging weight by up to 30%. The company states the solution increases recyclability, minimizes the amount of packaging waste going to landfill and reduces EPR (Extended Producer Responsibility) costs. Last month [we spoke with](https://packagingeurope.com/comment/inside-ardagh-glass-packagings-plans-to-reshape-its-business/14435.article?ref=packagingeurope.com) Alexander Kuzan, Ardagh Glass Packaging Europe’s new CEO and Mark Porto, executive chairman at the Ardagh Group, about Ardagh Glass Packaging’s new strategic initiative which hopes to transform its business and respond to changing conditions in the global glass packaging market. We explored the key pillars, drivers, challenges, and PPWR-related concerns associated with this new strategy. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Indorama Ventures begins Zero Waste to Landfill initiative at Philippines recycling site URL: https://www.packagingeurope.com/indorama-ventures-begins-zero-waste-to-landfill-initiative-at-philippines-recycling-site/ Last updated: 2026-07-24T13:48:04.000Z [**Indorama Ventures**](http://www.indoramaventures.com/?ref=packagingeurope.com) **has announced a new Zero Waste to Landfill initiative at its recycling site PETValue Philippines, aiming to maximize resource efficiency and reduce waste for its IndoNova business, which recycles post-consumer PET bottles into high-quality food-grade recycled PET.** PETValue Philippines (a joint venture with [Coca-Cola Europacific Aboitiz Philippines](https://www.cocacolaep.com/ph/?ref=packagingeurope.com)) has now partnered with [Republic Cement](https://www.republiccement.com/?ref=packagingeurope.com) to launch the initiative. Located in Cavite, the PETValue site is said to be the country’s ‘first’ bottle-to-bottle, food-grade PET recycling facility for recycling PET bottles into new food-grade packaging. During the recycling process, caps and labels that cannot be recycled are recovered by Republic Cement’s resource recovery business ecoloop and co-processed as an alternative fuel in cement manufacturing. Since entering the recycling business in 2011, Indorama Ventures claims it has recycled nearly 180 billion post-consumer PET bottles and currently recycles over 700 PET bottles every second. “At IndoNova, we believe circularity doesn’t end when a bottle becomes a bottle again,” said Pankaj Sinha, business head of recycling at IndoNova. “We are continuously looking for new ways to recover value from every possible material throughout the recycling process. This partnership shows how innovation and collaboration can help eliminate waste, improve resource efficiency, and bring us closer to a truly circular economy.” In similar news, [DePoly](https://www.depoly.co/?ref=packagingeurope.com) has established a [showcase plant](https://packagingeurope.com/news/depoly-unveils-showcase-plant-for-pet-recycling-technology/14499.article?ref=packagingeurope.com) in Monthey, Switzerland for its recycling technology, said to break down PET waste into its original chemical components and recreate virgin-quality raw materials with no loss of performance, suitable for all PET applications. The plant is due to have a nominal capacity of around 500 tonnes of feedstock input per year and will enable the company to demonstrate its technology at industrial scale. We recently spoke with [Steinert](https://steinertglobal.com/?ref=packagingeurope.com)’s marketing manager Sascha Fiedler about its AI-based [sorting programme](https://packagingeurope.com/features/sustainability-awards-finalist-interview-steinerts-ai-based-sorting-for-pet-food-tray-recycling/14523.article?ref=packagingeurope.com) for separating post-consumer PET food trays from other PET packaging. The company is a [finalist](https://packagingeurope.com/news/announcing-the-finalists-of-packaging-europes-sustainability-awards-2026/14337.article?ref=packagingeurope.com)in this year’s Sustainability Awards, nominated in the Driving the Circular Economy category. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Freshness-saving packs from Esseoquattro slow spoilage to avoid waste URL: https://www.packagingeurope.com/freshness-saving-packs-from-esseoquattro-slow-spoilage-to-avoid-waste/ Last updated: 2026-07-24T08:37:32.000Z [**Esseoquattro**](http://www.esseoquattro.it/?ref=packagingeurope.com)**’s Ideabrill line of freshness-saving packaging is designed to slow food spoilage, reduce food waste, and separate easily for recycling.** Available in six types, the bags comprise of long-fibre virgin paper backing with an aluminium film – a combination set to protect food from UV rays and humidity. These components are designed for easy separation to prevent any contamination of the paper waste stream. Tests carried out by the [University of Camerino](http://www.unicam.it/?ref=packagingeurope.com)’s Gruppo di Ricerca sulla Qualità e Sicurezza Alimentare (QuaSiAl) indicates that Ideabrill’s freshness-saving formula limits the formation of substances that deteriorate the nutritional and organoleptic properties of food, thus keeping products fresh for longer. For example, the pH of meat, cold cuts and bread was found to remain unchanged for up to seven days. Each pack is heat-sealable for fridges and freezers, and can be customized with logos and a coordinated image for marketing and branding purposes. The **Salvafresco** pack is designed to package and preserve fresh food, such as cold cuts, cheeses, dried fruit and candies. Available in Havana, black and white kraft, the pack is expected to slow down food spoilage and extend a product’s shelf life. The freshness-saving **Scoprigusto** pack comes with a central or side window, so is recommended for food that is not sensitive to light – this includes cheeses, bread, chocolates, fresh pasta and dried fruit. The pack is expected to deliver ‘elegant and qualitative’ presentation in Havana, white and black kraft. Described as the most resistant bag in the line, the **Imprigionagusto** pack is suitable for large and heavy cuts of meat and fish. It is designed to retain liquids and odours while maintaining a constant internal temperature for around an hour, enabling safe transport from a butcher or fishmonger to a consumer’s home. **Sacchetto 19** is targeted at leavened baked goods such as panettone, colomba and focaccia. Designed for ‘elegance and practicality’, it is available in Havana, black and white kraft colours with the option for ‘pretty prints’. **Bag 11** is heat-sealed in all parts, not glued; this is set to enable food to be transported safely, even if there is ice inside the bag. Its open-and-close zip is expected to make packaging easier and unlock convenient home storage. Reportedly, the pack is resistant to humidity and able to retain liquids and odours, so Esseoquattro recommends its use in fish product, dried fruit, candy and chocolate applications. It is available in Havana and white kraft. Additionally, Esseoquattro’s **freshness-saving wrapping** is intended for cold cuts, meat and cheeses. It is set to isolate the products from humidity, light and UV rays to slow down its deterioration. Available in many sizes, the pack comes in Havana, white and black kraft colours. [Rovagnati](https://www.rovagnati.it/?ref=packagingeurope.com), [Levoni](https://www.levoni.it/?ref=packagingeurope.com), [Consorzio del Prosciutto di Parma](https://www.prosciuttodiparma.com/?ref=packagingeurope.com), and [Veroni](https://www.veroni.it/?ref=packagingeurope.com) are among the brands that have already adopted Esseoquattro’s Ideabrill products for their cured meat products. The lineup is also recommended for butchers, fishmongers, delicatessens, pastry shops, bakeries, HORECA, large-scale distribution, retail, and industries. In other news, [Yangi](https://www.yangi.se/?ref=packagingeurope.com) has developed a [dry-formed fibre tray](https://packagingeurope.com/news/yangi-unlocks-80-co2-cut-with-dry-formed-tray-for-hot-cold-and-frozen-foods/13956.article?ref=packagingeurope.com) intended to extend the shelf life of meat, fish, deli, and ready meal products. Suitable for chilled, frozen, microwaveable and oven-safe foods, the tray is compatible with Modified Atmosphere Packaging (MAP) and maintains the necessary shelf life of protein products. Meanwhile, [SÜDPACK](https://www.suedpack.com/en/suedpack-group?ref=packagingeurope.com)’s itsSKINPro and Multifol Extreme [vacuum and MAP film solutions](https://packagingeurope.com/news/sudpack-introduces-map-and-vacuum-film-solutions-for-fresh-fish/13979.article?ref=packagingeurope.com) are expected to extend the shelf life of perishable fish products. They are recommended use with frozen goods and fatty, protein-rich, or sharp-edged products such as fresh salmon fillets, white fish, or herring portions. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Footprint acquires recyclable, compostable paper cups with mineral coating URL: https://www.packagingeurope.com/footprint-acquires-recyclable-compostable-paper-cups-with-mineral-coating/ Last updated: 2026-07-26T09:37:16.000Z [**Footprint**](https://www.footprintus.com/?ref=packagingeurope.com) **has acquired** [**Transcend Packaging**](https://www.transcendpackaging.com/?ref=packagingeurope.com)**’s ‘PE-free’ hot and cold cup, lid and straw solution, designed to serve as a recyclable and home-compostable alternative to plastic-lined paper cups.** While the polyethylene linings of conventional paper cups compromise their recyclability, Footprint’s cup and lid solution uses a mineral-based coating. This is said to make the cup home-compostable and recyclable in existing waste streams without affecting its performance. Reportedly, the format has been independently tested against standards for recyclability, compostability, and material composition. “Cups are used every day, everywhere, and too many still depend on plastic to perform,” said Corey Berends, chief executive officer of Footprint. “This PE-free cup platform gives Footprint a proven technology we can scale globally at a time when customers need solutions that support emerging regulatory requirements and sustainability goals. “This acquisition clearly demonstrates our commitment to creating a healthier planet and healthier people.” Footprint and Transcend will enter a manufacturing partnership to support customer continuity across Europe and meet growing demand for practical alternatives to plastic-lined cups. Transcend will manufacture cups for Footprint customers from its facility in Wales, while continuing to serve customers in the UK and Ireland. Footprint plans to scale the new packaging through its Poland facility in line with plans to expand across Europe, then North America. The company hopes to bring the technology to more customers, markets and end uses. Transcend Packaging’s co-founders, Lorenzo Angelucci and Gabriel Fysh, will join the leadership team at Footprint. Angelucci will lead the company’s European business as president, Europe. Fysh will serve as managing director, Business Development Europe, with a focus on customer adoption and commercial growth. “I’m proud to join Footprint at a moment when the company is investing in the future of sustainable packaging,” said Angelucci. “Transcend developed a strong solution, and Footprint has the manufacturing platform, customer reach, and mission-driven focus to take it further. “We can support customers across Europe with better cup solutions that work in everyday use and help reduce the impact of single-use packaging on the planet.” In similar news, [Smart Planet Technologies](https://www.smartplanettech.com/?ref=packagingeurope.com) previously unveiled a [biopolymer version](https://packagingeurope.com/news/biobased-barrier-coating-bolsters-paper-cup-compostability-and-recyclability/12393.article?ref=packagingeurope.com) of its EarthCoating barrier coating – combining a biobased PLA resin with a ‘specialized mineral blend’ to produce both compostable and recyclable paper cups. [Notpla](https://www.notpla.com/?ref=packagingeurope.com) also announced that it has commenced a [three-year R&D programme](https://packagingeurope.com/news/eu-funds-4-million-drive-to-develop-natural-home-compostable-cup-coating/13824.article?ref=packagingeurope.com), funded by [Horizon Europe](https://research-and-innovation.ec.europa.eu/funding/funding-opportunities/funding-programmes-and-open-calls/horizon-europe%5Fen?ref=packagingeurope.com), to develop a disposable coffee cup with a natural, home-compostable coating. Fourteen partners from across Europe and Africa will undertake real-world performance testing, consider the scalability of its manufacturing methods, and comply with European regulations and end-of-life treatments. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Aptar Closures introduces linerless, hot-fill capable sport cap URL: https://www.packagingeurope.com/aptar-closures-introduces-linerless-hot-fill-capable-sport-cap/ Last updated: 2026-07-23T14:25:48.000Z [**Aptar Closures**](http://www.aptar.com/?ref=packagingeurope.com) **has revealed its Harmonic liner-less flip-top sport cap for hot-fill beverage applications, aiming to help beverage brands improve consumer experience and reinforce product security with a customizable design.** The company says the new cap features an ergonomic spout, a 33mm neck finish and a secure re-closure feature, said to provide a ‘comfortable’ drinking experience and help prevent accidental opening during transport and daily use. It also has a visible tamper-evident system and is compatible with high-speed filling lines. Aptar adds that Harmonic’s two-piece design enables multiple colour combinations and brand-specific customization to help beverage brands stand out on shelf. “Aptar Closures has built its reputation on designing closure innovations that beverage brands can rely on at scale,” said Emma Bersier, global market leader for Beverage at Aptar Closures. “Harmonic embodies that commitment by elevating the consumer experience, strengthening product safety, and creating new opportunities for premium product positioning.” In April, the company [announced](https://packagingeurope.com/news/aptar-closures-launches-inverted-lidless-dispensing-solutions/14208.article?ref=packagingeurope.com) a new range of inverted lidless dispensing closures for the beauty and personal care markets, aiming to help eliminate the need for separate lids and provide a ready-to-dispense packaging format that reduces unwanted product waste. The inverted lidless series aims to give consumers ease of use and accessibility, allowing shampoos or conditioners to be dispensed easily, even with wet hands. Last month [Blue Ocean Closures](http://www.blueoceanclosures.com/?ref=packagingeurope.com) unveiled its Paper-Plug range of integrated fibre-based [opening and dispensing](https://packagingeurope.com/news/blue-ocean-closures-introduces-new-integrated-fibre-based-range/14437.article?ref=packagingeurope.com) concepts, combining an internal fibre screw closure with a direct interface to carton and corrugated board structures. Potential application areas include dry and frozen foods and ingredients, cleaning products, refill and reuse systems and cartons and hybrid board formats. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Plockmatic Group targets increased productivity and material control with new cutter URL: https://www.packagingeurope.com/plockmatic-group-targets-increased-productivity-and-material-control-with-new-cutter/ Last updated: 2026-07-23T12:03:13.000Z [**Plockmatic Group**](https://plockmaticgroup.com/?ref=packagingeurope.com) **has unveiled its ColorCut FB9550 Pro-T die cutter, designed to maximize productivity and deliver ‘ultimate’ material control with its 5-tool head and process thin self-adhesive labels and media up to 3mm thick for folders, packaging, point of sale and labels.** The company says the FB9550 Pro-T supports active tangential cutting, active tangential creasing, active wheel perforating, kiss-cutting, die-cutting with passive drag knives and debossing. Its tool head allows up to 3 concurrent operations and the tool slots can apply up to 2.5kg of force, suitable for active tangential operations or highlighting features on the page with a special effect deboss. Plockmatic adds that the third slot applies up to 1.3kg of force and the necessary resolution for consistent kiss-cutting of labels and stickers, and the patented dual-camera rear scanning system enables automated reverse-side processing for improved crease quality and handling of thicker materials. Apparently, the FB9550 Pro-T is the first ColorCut machine with a fully automated process for handling thicker materials. Key features of the new machine include automated feeding, sheet pre-placement and QR code-driven job retrieval, aiming to streamline production and support efficient mixed and batch job processing; patented back-mark scanning technology and SmartMark registration said to ensure precise finishing; and the ability to process materials from self-adhesive label stock to boards up to 3,000 microns thick. The die cutter also has up to 2.5kg of cutting and creasing pressure, seeking to deliver ‘cleaner creases and precise cuts’. Plockmatic states its advanced sheet separation and optimized feeding technology provides smooth, reliable production with minimal operator intervention. At the start of this year, [Schreiner Group](https://www.schreiner-group.com/en/?ref=packagingeurope.com) revealed its FlexoHybrid 1.200 dpi [printing machine](https://packagingeurope.com/news/schreiner-group-unveils-new-flexo-and-digital-printing-machine/13798.article?ref=packagingeurope.com) at its headquarters in Oberschleissheim, Germany, which combines flexographic and digital printing capabilities in one system. The new machine is said to have resource-saving operation, high print resolution and short setup times. In March, [DS Smith](https://www.dssmith.com/?ref=packagingeurope.com) invested DKK 100 million (€13,384,000) to install an advanced [rotary die-cutting line](https://packagingeurope.com/news/ds-smith-funds-new-die-cutting-line-to-boost-board-capacity-at-danish-facility/13990.article?ref=packagingeurope.com) for flexographic printing at its packaging facility in Grenaa – boosting its annual capacity by up to 15 million m² of corrugated board. Set to feature servo-driven technology, vacuum sheet transport, and automatic register control, the machinery is expected to improve production accuracy, increase changeover speed and ensure reliable mechanical stability for continuous loads. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Design Future-Proof PET Packaging with Confidence URL: https://www.packagingeurope.com/design-future-proof-pet-packaging-with-confidence/ Last updated: 2026-10-01T08:24:34.000Z [![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/logo-512x512-2.png)](https://webapp.spotme.com/login/eventspace/design-future-proof-pet-packaging-with-confidence?ref=packagingeurope.com) ****Webinar recording is available to watch on demand** Complimentary webinar with Sukano [Register to watch on demand ](https://webapp.spotme.com/login/eventspace/design-future-proof-pet-packaging-with-confidence?ref=packagingeurope.com) ****Learning Objectives** Understand how packaging regulations and recyclability expectations are influencing material and design choices. Learn how Sukano’s in-house recycling simulations can help assess recyclability performance and regulatory compliance. Explore how masterbatches can support recyclability and recycled-content targets of your applications. Gain practical guidance on how to reduce compliance risk in packaging developments. [Register to watch on demand ](https://webapp.spotme.com/login/eventspace/design-future-proof-pet-packaging-with-confidence?ref=packagingeurope.com) ****About the webinar** The Packaging and Packaging Waste Regulation (PPWR) and recyclability requirements are reshaping PET packaging design. Develop with tomorrow in mind by making informed material choices and assessing recyclability early in the process. Join Sukano’s upcoming webinar to learn how you can turn regulatory pressure into your competitive advantage. Get insights into the latest market trends, growing sustainability demands, and the regulatory landscape of the packaging industry. Discover what these developments mean for your packaging design strategy and how you can stay ahead of changing requirements. From NIR detectability and recycled content targets to high degree of purity requirements, Sukano helps you navigate the complexity of recycling with confidence and peace of mind. Gain an exclusive look inside Sukano’s in-house recycling lab, where packaging applications are tested and validated under mechanical recycling conditions to support circular packaging goals. [Register to watch on demand ](https://webapp.spotme.com/login/eventspace/design-future-proof-pet-packaging-with-confidence?ref=packagingeurope.com) ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Alessandra-Funcia.png) ****Alessandra Funcia** **Sukano* Head of Sales & Marketing Alessandra Funcia serves as the Head of Sales and Marketing for Europe, Middle East and Africa at Sukano. She brings over 25 years of multifaceted experience in global and regional leadership roles across multinational corporations. Her career is rooted in the color and additive masterbatch industry, combining deep technical knowledge with commercial acumen and marketing insight. At Sukano, Alessandra steers the development and execution of the company’s sustainability agenda and strategic direction. As a trained chemist with dual MBAs, Alessandra’s approach is grounded in science-based decisions. Through her work, she promotes meaningful, real-world impacts within the industry and beyond. ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Michael-Kirch.png) ****Michael Kirch** **Sukano* Head of R&D Michael Kirch joined Sukano in 2007 and has played a leading role in the company´s development of functional and optical masterbatches and compounds for the plastics industry. As Head of R&D, he has managed a global group of engineers, chemists and technicians, as well as the global R&D technical center. With over 25 years of experience in the plastics industry, he and his team provide outstanding support to customers worldwide that manufacture polyester and specialty resins. Michael Kirch holds a master’s degree in material science and a bachelor’s degree in Business Administration. ### Brand owners told not to pass PPWR reporting requirements onto suppliers URL: https://www.packagingeurope.com/brand-owners-told-not-to-pass-ppwr-reporting-requirements-onto-suppliers/ Last updated: 2026-07-23T09:31:12.000Z [**ELIPSO**](https://www.elipso.org/?ref=packagingeurope.com) **has cautioned major retailers and brands not to overstep the current legal framework of the Packaging and Packaging Waste Regulation (PPWR) by expecting suppliers to take on excessive reporting responsibilities.** As industry players prepare for the PPWR’s upcoming Declaration of Conformity (DoC) requirements, ELIPSO observes that some brands are delegating their own legal responsibilities, including detailed substance lists and recyclability ratings, onto their suppliers. According to ELIPSO, this ‘escalation of requirements’ does not deliver any proven environmental benefit and undermines the industry as a whole. It emphasizes that DoC requirements are the responsibility of the brand owner, not the supplier – and while manufacturers must provide information on request, they are not liable for the client’s obligations. Furthermore, several of the PPWR’s obligations will not apply until 2030, and ELIPSO argues that a ‘significant portion’ of the law’s technical requirements cannot be applied until implementing acts set out the conditions for their application. It states the [European Commission](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com) has acknowledged that some requirements are too broad to be implemented without supplementary texts – for example, the ‘A/B/C’ graded recyclability system. Until it becomes mandatory in 2030, assessments will be voluntary and based on transitional standards. ELIPSO urges brands and retailers to avoid undermining the supply chain with ‘regulatory overreach’ – arguing that adhering to the PPWR’s set timeline is ‘the only way’ to achieve legal and industrial certainty for the entire internal market. “At ELIPSO, we call for strict adherence to the regulatory timeline,” the trade association stated in a [LinkedIn post](https://www.linkedin.com/posts/cp-application-du-ppwr-ugcPost-7485636500479488002-YGnl/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAADz-JD4BLFCUyPI6Gr92naq388LZgcj6%5F80). “Ensuring legal and industrial certainty within the Single Market requires a measured application of the legislation, in line with the timeframes set by European lawmakers. “No excessive demands, no shortcuts. A controlled and pragmatic transition—that is what our industry needs.” This development comes after [EuroCommerce](https://www.eurocommerce.eu/?ref=packagingeurope.com) led various retailers and wholesalers in a request to introduce a [twelve-month grace period](https://packagingeurope.com/news/retailers-recommend-grace-period-and-clarification-as-ppwr-approaches/14440.article?ref=packagingeurope.com) and further clarity for certain legal expectations under the PPWR, including ‘clear’ and ‘practical’ compliance guidelines for the DoC and the implementation of PFAS restrictions. ELIPSO previously signed a [document](https://packagingeurope.com/news/industry-pursues-reuse-exemption-for-pallet-wraps-and-transit-straps-in-ppwr/12423.article?ref=packagingeurope.com) calling the PPWR’s 100% reuse requirements on plastic pallet wrappings and straps for transporting products into question – arguing that they already contain post-consumer recyclate, are fully recyclable, and cannot yet be replaced by an effective alternative material. This led the European Commission to [offically exempt](https://packagingeurope.com/news/pallet-wrappings-and-straps-officially-exempt-from-ppwrs-reuse-targets/13965.article?ref=packagingeurope.com) these formats. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Specright unveils AI-powered Declaration of Conformity reporting for PPWR URL: https://www.packagingeurope.com/specright-unveils-ai-powered-declaration-of-conformity-reporting-for-ppwr/ Last updated: 2026-07-24T05:49:18.000Z [**Specright**](https://www.specright.com/?ref=packagingeurope.com) **has developed an automated** [**Declaration of Conformity**](https://packagingeurope.com/comment/everything-you-need-to-know-about-the-ppwr-declaration-of-conformity/14073.article?ref=packagingeurope.com) **(DoC) reporting capability, designed to help companies quickly and easily source documents across workflows to comply with the Packaging and Packaging Waste Regulation.** The DoC is a legally binding self-declaration through which a company proves that its packaging complies with the Packaging and Packaging Waste Regulation (PPWR)’s standards of recyclability, recycled content, reusability, substance restrictions, and more. From 12 August, businesses operating on the EU market must be able to produce a signed DoC on demand. Specright’s new DoC capability aims to help brands bring together documentation spread across suppliers, spreadsheets, and disconnected systems. This ‘structured, audit-ready system of record’ uses the AI-powered Supplier Collaboration solution, which shares key data and avoids the time-consuming process of sourcing paperwork across company operations. Under Specright’s system, every finished good includes a PPWR compliance tab that tracks readiness article by article, highlights missing data or supporting documents, and rolls up compliance status across every component. A guided workflow reportedly assembles the DoC and its full technical documentation dossier in ‘minutes’ – a capability expected to save time during the filing process. “PPWR compliance can’t be an afterthought once enforcement begins, it has to be built into how companies manage their packaging data from day one,” said Karthik Rajagopal, chief product officer at Specright. “This capability gives brands a direct line from the specification data they already manage in Specright to a defensible, audit-ready Declaration of Conformity, replacing months of manual document chasing with a guided, systematic process.” “This launch builds directly on the investments we’ve made in the last year in the EMEA region — from the PPWR-ready packaging intelligence we introduced at Paris Packaging Week to the expansion of our EMEA operations in London,” added Danielle Goad, director of EMEA at Specright. “Our commitment is to help European and global brands turn regulatory complexity into a manageable, proactive capability, not a last-minute scramble.” The DoC capability is available to Specright customers from today, anticipating an enforcement deadline on 12 August 2026\. Interested parties can [request a demo](https://www.specright.com/request-a-demo/?ref=packagingeurope.com) or [learn more](https://www.specright.com/ppwr?ref=packagingeurope.com) via Specright’s website. Felix Gass, founder of [Packaging Strategy Lab](https://www.wearepsl.com/?ref=packagingeurope.com), previously gave us [detailed insight](https://packagingeurope.com/comment/everything-you-need-to-know-about-the-ppwr-declaration-of-conformity/14073.article?ref=packagingeurope.com) into the DoC’s essential definitions and requirements, from the documentation itself to the parties it applies to. [R-Cycle](https://www.r-cycle.org/en/?ref=packagingeurope.com) and [TILISCO](https://www.tilisco.de/english/?ref=packagingeurope.com) have also developed the [PPWR Compliance Compass](https://packagingeurope.com/news/r-cycle-and-tilisco-reveal-ai-based-software-solution-for-ppwr-compliance/14260.article?ref=packagingeurope.com), a software-as-service-solution that uses AI-powered data capturing to extract and aggregate relevant packaging data from various sources – completing missing information with the help of specific supplier inquiries. In other news, [Kenvue](https://www.kenvue.com/?ref=packagingeurope.com) is utilizing [Resycure](https://resycure.com/?ref=packagingeurope.com)’s [digital platform](https://packagingeurope.com/news/kenvue-streamlines-pcr-in-its-packaging-with-resycures-data-platform/14517.article?ref=packagingeurope.com) to unlock batch-level traceability, transparent data, and consistent quality while implementing post-consumer recyclate into its packaging. This is hoped to overcome any delays, inefficiencies, and obstacles to scaling PCR usage in a fast-moving production environment. [Bain & Co](https://www.bain.com/?ref=packagingeurope.com)’s latest [Paper & Packaging Report](https://packagingeurope.com/news/bain-and-co-report-says-paper-and-packaging-firms-are-taking-ai-driven-approach-to-improve-industrial-performance/13802.article?ref=packagingeurope.com) alsohighlighted the growing use of AI-enabled efficiency and effectiveness improvements in the sector. Its benefits are said to include ‘predictive and prescriptive’ maintenance, reduced downtime and labour costs, and increased tool-in-hand time. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### ACE Ireland calls on government for €3.5 million upgrade to MRF network URL: https://www.packagingeurope.com/ace-ireland-calls-on-government-for-35-million-upgrade-to-mrf-network/ Last updated: 2026-07-22T14:44:19.000Z **The** [**Alliance for Beverage Cartons and the Environment (ACE Ireland)**](http://ace-ireland.ie/?ref=packagingeurope.com) **has called on the government to allocate €3.5 million for sorting technology upgrades across Ireland’s materials recovery facility (MRF) network, gather detailed recycling data on packaging types and recognise beverage cartons as a priority packaging stream in national policy.** ACE Ireland represents [Tetra Pak](https://www.tetrapak.com/en-gb?ref=packagingeurope.com), [Elopak](https://www.elopak.com/?ref=packagingeurope.com) and [SIG Combibloc](https://www.sig.biz/en-gb?ref=packagingeurope.com), manufacturers of beverage cartons for the Irish and European markets. In its Pre-Budget 2027 submission, published today, the organisation warns that without targeted investment in recycling infrastructure, Ireland risks falling short of legally binding EU recycling targets and missing opportunities to improve resource recovery across the waste management system. ACE Ireland’s Getting Recycling Sorted report states that a €3.5 million investment in automatic sorting technology would allow MRFs across Ireland to more effectively identify and separate beverage cartons from household recycling collections, ensuring they can be sent for recycling at dedicated re-processing facilities. The alliance notes that Ireland’s recycling system is entering a ‘critical period’ as the EU’s Packaging and Packaging Waste Regulation (PPWR) comes into effect in August 2026. Apparently, the introduction of the Deposit Return Scheme has ‘significantly altered’ material flows within Ireland’s recycling sector, reducing the volume of high-value recyclable materials entering MRFs. ACE Ireland adds that targeted investment in automatic sorting technology at key facilities could ‘rapidly scale up’ Ireland’s ability to segregate packaging materials and improve overall recycling rates for all packaging. ACE Ireland chief executive, Mandy Kelly, commented: “Ireland will miss EU mandated recycling targets without urgent investment in sorting infrastructure. This investment was committed to in the Programme for Government, but we are yet to see concrete action. With PPWR coming into effect from August 2026, action is needed to ensure Ireland can fulfil its recycling obligations. We are asking Government to invest €3.5 million in sorting technology in order to improve recycling rates across a range of packaging types.” In January 2025, the former Alliance for Beverage Cartons and the Environment (ACE) and EXTR:ACT [merged](https://packagingeurope.com/podcasts/focus-on-food-and-beverage-cartons-with-fbca-director-general-sebastian-bartels/13823.article?ref=packagingeurope.com) to form the [Food and Beverage Carton Alliance](https://fbcaglobal.com/?ref=packagingeurope.com) (FBCA), with the aim to provide a uniform platform for food and beverage cartons. As part of our Packaging Europe podcast series, recently appointed director general Sebastian Bartels spoke to Elisabeth Skoda earlier this year about the role cartons can play in a circular economy and the alliance’s work and future plans. The same month, [Tetra Pak](https://www.tetrapak.com/?ref=packagingeurope.com) announced it had [invested](https://packagingeurope.com/news/tetra-pak-invests-60-million-into-pilot-plant-for-paper-based-carton-barriers/13843.article?ref=packagingeurope.com) €60 million into a pilot plant for its paper-based barrier technologies, which are thought to unlock 80% paper content and 92% renewable content in a single aseptic carton. Tetra Pak’s facility is hoped to give customers more insight into the solution’s manufacturing process, from creating the barrier and producing the packaging material to combining the components into a filled package. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### BZERO raises €2.5 million in seed round for home-compostable film URL: https://www.packagingeurope.com/bzero-raises-25-million-in-seed-round-for-home-compostable-film/ Last updated: 2026-07-23T06:42:26.000Z **Biomaterials startup** [**BZERO**](https://www.bzeromaterials.com/en/?ref=packagingeurope.com) **says it has closed an oversubscribed €1.5 million seed round to accelerate commercial adoption of its home-compostable film, said to be as thin as 7 microns while having the same mechanical strength as conventional plastic.** BZERO states the seed round resulted in a total investment of €2.5 million from investors [Ship2B Ventures](https://ship2bventures.com/?ref=packagingeurope.com), [CTL Investments](https://ctlinvestmentsllc.com/?ref=packagingeurope.com), [Torribas](https://torribas.com/?ref=packagingeurope.com), [Impact Shakers Ventures](https://www.impactshakers.com/?ref=packagingeurope.com) and [Viscofan](https://www.viscofan.com/?ref=packagingeurope.com). The company produces home-compostable film through its proprietary thermoplastic starch (TPS) technology, aiming to replace low-density polyethylene (LDPE) in everyday items like bags, labels, food nets, and flexible packaging at the same cost. Paula Cassà, fundraising and investment manager at Ship2B Ventures, comments: “We backed José and Cristina’s team at pre-seed to turn a lab-scale material into an industrial-ready product without losing sight of unit economics and environmental impact. BZERO is now converting its pilots into industrial contracts, which is why we’ve doubled down.” BZERO says the newly raised capital will support the industrial scaling of its materials beyond its current production capacity of 300 tonnes per year, the expansion of pilot projects with food packaging companies and the continued development of its proprietary bioplastic formulations. In similar news, earlier this year [Plantsea](https://plantsea.co.uk/?ref=packagingeurope.com) revealed that it has raised around €400,000 to help [advance production](https://packagingeurope.com/news/plantsea-raises-400k-towards-industrial-trials-for-natural-polymer-film/13903.article?ref=packagingeurope.com) of its natural polymer film from lab scale to industrial manufacturing trials. Designed to equal the cost of PVOH in laundry and cleaning capsules, it can be heat-sealed, vacuum-formed and manufactured in conventional processes with no adaptations. [Smart Planet Technologies](https://smartplanettech.com/?ref=packagingeurope.com) recently [announced](https://packagingeurope.com/news/smart-planet-technologies-unveils-recyclable-mono-material-pe-film/14259.article?ref=packagingeurope.com) its HyperBarrier PE film, said to deliver ‘300 times’ the oxygen barrier performance of standard PE film and be recyclable in the PE stream under the EU [Packaging and Packaging Waste Regulation](https://environment.ec.europa.eu/topics/waste-and-recycling/packaging-waste%5Fen?ref=packagingeurope.com) (PPWR). The film can run on existing extrusion equipment without modification, eliminate tie layers and laminations and maintains its barrier properties after folding, creasing, and high-speed converting. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Sustainability Awards Finalist Interview: Steinert’s AI-based sorting for PET food tray recycling URL: https://www.packagingeurope.com/sustainability-awards-finalist-interview-steinerts-ai-based-sorting-for-pet-food-tray-recycling/ Last updated: 2026-07-22T11:28:57.000Z [**Steinert**](https://steinertglobal.com/?ref=packagingeurope.com) **is a** [**finalist**](https://packagingeurope.com/news/announcing-the-finalists-of-packaging-europes-sustainability-awards-2026/14337.article?ref=packagingeurope.com) **in this year’s Sustainability Awards with its AI-based sorting programme for separating post-consumer PET food trays from other PET packaging, nominated in the Driving the Circular Economy category. We asked Sascha Fiedler, marketing manager at Steinert, to tell us more about this entry.** **You’re a finalist in the Sustainability Awards 2026\. Congratulations! To start off, could you summarize your entry in less than 50 words?** Our Cirrec Showcase shows that food-safe recycling of post-consumer PET trays is possible at industrial scale. With Steinert’s AI-based sorting programme, food trays are separated from very similar non-food PET packaging. This enables, for the first time, real tray-to-tray recycling back into food packaging. **Why do you think the judges were impressed with your entry? Tell us about what is innovative about your project and/or about its impact on packaging sustainability.** This is not only a concept. Many companies speak about circularity. Our customer is already using the technology at industrial scale and in international markets. The impact is clear: more PET trays can become food packaging again. **Finally, can you tell us about the ongoing development of your project, e.g. how your innovation/initiative has been received by the industry, or what the next steps are in commercialization/product development?** We continue. More companies, more countries, more material back into recycling. We also use the same AI approach for other sorting tasks which were not possible before. The goal is practical: make more packaging recycling loops. **The winners of this year’s Sustainability Awards are due to be announced on the 11th November at the Sustainable Packaging Summit, taking place from the 10th\-12th November in Utrecht, Netherlands. The Summit mobilizes leaders of the FMCG value chain, policymakers, NGOs, recyclers and investors to collaborate, remove barriers and identify opportunities on the road to sustainable transformation.** **To learn more or register, visit:** [**https://www.packagingsummit.earth**](https://www.packagingsummit.earth/?ref=packagingeurope.com) **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Dermalogica uses Aptar’s auto-loading dosing dropper for skincare serum URL: https://www.packagingeurope.com/dermalogica-uses-aptars-auto-loading-dosing-dropper-for-skincare-serum/ Last updated: 2026-07-22T08:45:39.000Z **Skincare brand** [**Dermalogica**](https://www.dermalogica.com/?ref=packagingeurope.com) **has adopted Aptar Group’s** [**auto-loading dosing dropper**](https://packagingeurope.com/news/short-applicator-and-automatic-filling-introduced-to-new-skincare-dropper/13876.article?ref=packagingeurope.com) **– a packaging design that targets precise dispensing, clean use and minimal product loss.** Intended for skincare and dermocosmetic brands, the NeoDropper Autoload dropper packaging features a twist-and-push dispensing mechanism and auto-loading dropper cap. The applicator is automatically loaded with a consistent dose after each use. The short applicator design is set to improve hygiene and dosage control while preventing breakage, while the dip tube inside the bottle seeks to help consumers use the formula to the last drop and minimize formula waste. This format is set to align with growing consumer demand for protection and dosing accuracy in dermatological products. “We are advancing dropper and dosing packaging innovation to address evolving market needs and shape the future of precision dispensing for forward-thinking skincare brands,” said Xavier Joseph, vice president, Global Marketing and Innovation, Aptar Beauty. Now NeoDropper Autoload is being used to package Dermalogica’s FutureCode Booster skincare product. Dermalogica and Aptar are long-term collaborators, highlighting their ‘shared ambition’ to improve product performance and consumer experience through packaging innovation. “FutureCode Booster has been positively received by consumers, particularly for its dispensing performance, ease of use, and overall user experience,” added Manuela DeForge, packaging engineer manager at Dermalogica. “Feedback highlights the value of delivering a consistent dose in a controlled and hygienic manner, demonstrating how thoughtful packaging design can enhance both product performance and everyday usability.” Back in 2022, Dermalogica was the first prestige skincare brand to use Aptar’s recyclable, [mono-PE dispensing pump](https://packagingeurope.com/news/finalist-interview-aptars-monomaterial-future-pump/8457.article?ref=packagingeurope.com), which was nominated for and [won](https://packagingeurope.com/news/winners-of-the-sustainability-awards-2022-announced/8680.article?ref=packagingeurope.com) a Sustainability Award in the E-Commerce category. Since then, [UKPACK](https://www.ukpackchina.com/?ref=packagingeurope.com) has revealed a [recyclable ‘squeezed dropper’](https://packagingeurope.com/news/recyclable-squeezed-dropper-for-skincare-oils-targets-one-handed-use/12852.article?ref=packagingeurope.com) for skincare oils and serums. Designed for precise, one-handed product application, the dropper is compatible with up to 50% PCR. [Aptar Closures](https://www.aptar.com/en-us/closures?ref=packagingeurope.com) has also revealed a new range of [inverted lidless dispensing closures](https://packagingeurope.com/news/aptar-closures-launches-inverted-lidless-dispensing-solutions/14208.article?ref=packagingeurope.com) for the beauty and personal care markets. These are expected to negate the need for separate lids and offer a ready-to-dispense solution that reduces unwanted product waste. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Coca-Cola unveils visual rebrand for consistency across packaging URL: https://www.packagingeurope.com/coca-cola-unveils-visual-rebrand-for-consistency-across-packaging/ Last updated: 2026-07-23T13:11:00.000Z [**The Coca-Cola Company**](https://www.coca-colacompany.com/?ref=packagingeurope.com) **has reimagined its bottles and cans to improve its brand consistency and tap into its ‘iconic heritage’ – but some consumers have criticized the ‘indistinguishable’ designs across drink variants.** Design and branding agency [The Superultrarare](https://www.thesuperultrarare.com/?ref=packagingeurope.com) has developed the new packaging to draw upon the ‘iconicity’ of Coca-Cola by upfronting the company’s core assets – its red and white palette, Spencerian script, and well-known ‘Dynamic Ribbon’ and ‘Arden Square’ logos. Also set to apply to retail environments, equipment and digital experiences, the rebrand is expected to ‘make every Coca-Cola execution look and feel unmistakably Coca-Cola’ while ensuring that each separate product remains recognizable. The transition will apply across markets in Europe, Latin America, the Middle East and Asia. Coca-Cola clarifies that existing packaging materials – for example, Coca-Cola Zero Sugar multipacks with a red cardboard tray – will still circulate until the current stock is sold. “Coca‑Cola is one of the most recognized brands in the world, and with that comes a responsibility to keep evolving,” said Arnab Roy, president of Coca‑Cola Global Category. “This refresh is about being clearer and more consistent in how we show up, wherever people experience our brand. By building on the things people already know and love, we’re creating a stronger foundation for growth while staying unmistakably Coca‑Cola.” “For over a century, Coca‑Cola has been a global symbol of optimism and authenticity,” adds Rapha Abreu, global vice president of Design at The Coca‑Cola Company. “Now, with one seamless visual identity, we can deliver one recognizable brand experience to consumers.” In a [LinkedIn post](https://www.linkedin.com/posts/rapha-abreu%5Fhow-do-you-rebrand-coca-cola-you-don-ugcPost-7484310854109179904-WPGJ/?ref=packagingeurope.com), Abreu continues: “Our goal is simple: deliver an uncompromised Coca-Cola experience. No matter which Coca-Cola someone chooses, it should look and feel like Coca-Cola. “You already know who we are. That doesn’t call for a redesign \[…\] We’re doubling down on what makes us an icon recognized by billions, elevating the assets people know by heart.” Branding agency [JKR](https://www.jkrglobal.com/?ref=packagingeurope.com), which oversaw the redesigned brand identity, explained that it had “unified the brand across 200 markets globally and created a visual identity as singular and iconic as Coca-Cola itself.” The company [wrote on LinkedIn](https://www.linkedin.com/posts/how-do-you-rebrand-coca-cola-you-dont-ugcPost-7484963811511341056-JgY9/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAACu1HeABNi1KUuyd8ttT2BO9fAuhs9G3X5w): “We brought back the Arden Square as the brand mark. Refined the bold red and white palette and the uplifting Dynamic Ribbon. Then brought them to life across products, experiences, and the world. “So whether someone is reaching for Coca-Cola or Coca-Cola Zero Sugar, in New York or New Delhi, it will taste like Coca-Cola and look like Coca-Cola. Unmissable. Undeniable. Always iconic.” **Controversy** The rebrand will apply to Coca-Cola Original Taste, Coca-Cola Zero Sugar, and their flavour variants and multipacks. Variants such as Coca-Cola Light and Coca-Cola Zero Sugar Zero Caffeine will maintain their signature look. Coca-Cola Zero Sugar products will also continue to distinguish themselves through larger on-pack text, a black Dynamic Ribbon on cans and multipacks, and a black cap on plastic and glass bottles. Some consumers have taken issue with the reimagined Zero Sugar cans. Whereas the old lineup used black text to differentiate itself from the standard drink, both product labels are now printed in white – leading some to describe the two variants as [“indistinguishable”](https://x.com/neontaster/status/2079307162233233874?ref=packagingeurope.com). “Very annoying to us diabetics, for whom the difference is very important,” commented one social media user. “As someone allergic to artificial sweeteners, different can designs/colours help me so much, especially at bars,” another wrote. Others disagreed with the backlash, pointing out that the words ‘Zero Sugar’ still appear in large lettering beneath the Coca-Cola logo. “You don’t see the big word ZERO on the side?” asked one user. “Nor the black strip instead of a white stripe?” “I guess the ‘zero sugar’ font is too much reading for some folk,” another responded. **Sustainability** Coca-Cola highlights that all its new packaging will meet the same quality and safety requirements and will not affect its sustainability goals. For example, it emphasizes that its plastic bottles will still be made from 100% recycled plastic (excluding the cap and label). In a recent [deep dive](https://packagingeurope.com/news/how-are-big-brands-working-with-plastic-packaging-in-2026/14494.article?ref=packagingeurope.com) into the plastic packaging initiatives of five leading international brands,Packaging Europe also explored Coca-Cola’s latest sustainable packaging progress. This includes the company’s 9.84% increase in virgin plastic since 2023, as well as its successful implementation of post-consumer recycling into 18% of its primary consumer plastic in 2024. Coca-Cola has also reported that 99.94% of its packaging is designed to be recyclable, reusable or compostable, including 78.93% of its plastic portfolio. Other developments from Coca-Cola include new [single-serve mini cans](https://packagingeurope.com/news/mini-coca-cola-cans-target-on-the-go-drinking-and-short-term-flavour-runs/13930.article?ref=packagingeurope.com) for on-the-go consumption and short-term trials, alongside a recyclable, [corrugated handle](https://packagingeurope.com/news/coca-cola-replaces-shrink-wrap-with-ds-smiths-corrugated-multipack-handle/13557.article?ref=packagingeurope.com) and [glue dots](https://packagingeurope.com/news/coca-cola-removes-plastic-wrap-from-multipacks-in-new-trial/13512.article?ref=packagingeurope.com) to replace plastic shrink wrap for soft drink multipacks. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### HERMA reveals linerless label and 62Dps pressure-sensitive adhesive URL: https://www.packagingeurope.com/herma-reveals-linerless-label-and-62dps-pressure-sensitive-adhesive/ Last updated: 2026-07-21T13:55:54.000Z [**HERMA**](https://www.herma.co.uk/?ref=packagingeurope.com) **has introduced its Linerless Plus label material (400) and multi-layer 62Dps pressure-sensitive adhesive, aiming to reduce waste and disposal costs for traditional, silicone-coated linerless labels.** The label material’s multi-layer structure enables ‘excellent’ adhesion and optimized further processing, and the two-layer structure of the 62Dps pressure-sensitive adhesive prevents adhesive ‘bleeding’. The adhesive is said to offer ‘very high’ initial and final adhesion and reliable performance even at low temperatures. HERMA states that combining the Linerless Plus and 62Dps pressure-sensitive adhesive improves process reliability and offers greater flexibility in the design and layout of the rolls, due to the absence of adhesive-free zones. The adhesive is also said to allow for longer cleaning intervals for linerless printers, as cutting mechanisms become less contaminated, and offers good resistance to ageing, heat and light. The company adds that labels made from HERMA Linerless Plus (400) can be used in all standard linerless label printers on the market, meaning the switch can be made without the need for further investment. The new label material is coated on a 1.000mm web width and available with a minimum order quantity of 2,000 square metres. In related news, [Securikett](https://www.securikett.com/?ref=packagingeurope.com) has [unveiled](https://packagingeurope.com/news/new-securikett-label-technology-targets-counterfeit-protection-and-versatility/14126.article?ref=packagingeurope.com) its latest technology for product and security labels, aiming to make them harder to replicate through features including integrated viewing windows, technical openings and ventilation holes. The technology is based on a special coating technique used during the production of the label material. [Vitsab International](https://vitsab.com/?ref=packagingeurope.com) recently [developed](https://packagingeurope.com/news/colour-changing-stoplight-label-tracks-freshness-of-airline-perishables/14224.article?ref=packagingeurope.com) its Freshtag Flight Label to change colour based on temperature exposure and tackle food waste in perishable airline meals. The label uses ‘stoplight’ colour-change technology to signal a product’s integrity: green for safe conditions, yellow for moderate, and red after exposure to unsuitable temperatures. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### WeighPack seeks increased throughput with new pouch bagger URL: https://www.packagingeurope.com/weighpack-seeks-increased-throughput-with-new-pouch-bagger/ Last updated: 2026-07-21T11:46:55.000Z [**WeighPack Systems**](https://www.weighpack.com/?ref=packagingeurope.com) **has announced its new Swifty S-3600 Duplex high-speed pre-made pouch bagger, part of its Swifty Bagger portfolio, said to deliver increased throughput and maintain precise pouch handling across a range of applications.** The company says the new machine features dual parallel pouch-handling lanes and servo-driven motion control, supporting combined outputs of up to 80 pouches per minute depending on the product and application. The S-3600 is suitable for industries including pet food, pharmaceutical, household and nutraceutical. The Swifty S-3600 Duplex’s straight-through machine is designed to provide unobstructed operator access throughout the pouch loading, opening, filling, sealing and discharge process. WeighPack states that it improves visibility during operation and simplifies inspection, maintenance, cleaning and product changeovers. The system’s two independent pouch lanes have dedicated pouch pick up, opening, filling and sealing stations. There is also a high-capacity dual pouch magazine that can hold up to four pouch stacks, aiming to support longer production runs and reduce operator intervention. The company adds that the servo-driven platform ensures repeatable pouch positioning and synchronized motion throughout the packaging cycle, with twin heated sealing stations followed by cooling stations producing ‘consistent seal integrity’ across laminated pouch materials and accommodating a variety of pouch styles. The S-3600 Duplex can be integrated with a range of WeighPack’s compatible weigh filling machines such as PrimoCombi multi-head weighers, Star Auger auger fillers and other dry fillers, allowing processors to package solids, powders, granules and other approved products on a single platform. Supported pouch formats include stand-up pouches, zipper pouches and quad pouches with terminating gussets. For applications requiring enhanced sanitation, WeighPack says an optional low-pressure washdown configuration is available for the front end of the machine, providing additional cleaning capability in product-handling areas. Additional configurable options include gas flushing, vacuum station, dust funnelling, hole punching, alternate machine flow direction and CSA or CE conformity packages. In related news, [SÜDPACK Medica](https://www.suedpack.com/en/medica?ref=packagingeurope.com) introduced its MedHub service in January, allowing customers to order [pre-made pouches](https://packagingeurope.com/news/sudpack-medica-introduces-pre-made-pouch-service-for-healthcare-industry/13797.article?ref=packagingeurope.com) in standard sizes and defined batch quantities by phone, email, or online. The current portfolio focuses on three-side seal pouches made from film and Tyvek, said to be sterilizable, puncture-resistant, and highly resistant to moisture. Last month [Walki](https://www.walki.com/?ref=packagingeurope.com) and [Dow](https://www.dow.com/?ref=packagingeurope.com) unveiled a [mono-material MDO-PE pouch](https://packagingeurope.com/news/walki-and-dow-create-mdo-pe-pouch-with-matte-finish-to-align-with-ppwr/14403.article?ref=packagingeurope.com) with a matte finish, set to unlock recyclability and high performance for frozen food packaging in compliance with the Packaging and Packaging Waste Regulation (PPWR). The pouch is said to be suitably strong and stiff to meet market demands while also providing ‘excellent’ runnability on existing packaging lines. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Avery Dennison’s RFID tags for PET bottles receive RecyClass approval URL: https://www.packagingeurope.com/avery-dennisons-rfid-tags-for-pet-bottles-receive-recyclass-approval/ Last updated: 2026-07-22T05:33:38.000Z [**Avery Dennison**](https://www.averydennison.com/en/home.html?ref=packagingeurope.com)**’s AD CleanFlake RFID tags have secured** [**RecyClass**](https://recyclass.eu/?ref=packagingeurope.com) **Technology Approval in Europe, officially certifying their compatibility with mechanical PET recycling streams.** Described as a ‘dual-innovation breakthrough’, the AD CleanFlake RFID solution combines Avery Dennison’s proprietary CleanFlake adhesive technology with a patent-pending RFID inlay and label construction. This is set to ensure that the RFID tags separate cleanly from rigid PET during the mechanical recycling process – thus avoiding adhesive and metal contamination, keeping the PET flakes suitable for reuse, and avoiding disruption to the established PET recycling process. Using recycling-friendly RFID inlays, tags and adhesives is expected to help brand owners improve material recovery and sortation rates in pursuit of their sustainability goals – including the recyclability and waste management set by 96% of the top 50 CPG brands, Avery Dennison suggests. It is also set to align with the Packaging and Packaging Waste Regulation’s expectation for brands to demonstrate recyclability at scale. The AD CleanFlake RFID portfolio has already received Design Recognition from the Association of Plastic Recyclers (EPR) in North America. Avery Dennison claims that its tags are the first RFID solution to be recognized by both major regional bodies for their recyclability in mechanical PET streams. This ‘cross-regional compatibility’ is expected to support brands in deploying high-performance tracking across international supply chains, as well as streamlining material sourcing and structural packaging data to meet reporting requirements. “When APR recognized the AD CleanFlake RFID products, it validated that RFID and PET recyclability no longer have to be in conflict,” says Pascale Wautelet, vice president, global R&D and Sustainability, Avery Dennison Materials Group. “We’re proud that RecyClass Technology Approval validates our RFID tag compatibility with the European PET bottles recycling stream. Brands operating across North America and Europe now have a single, approved solution that works within both recycling infrastructures, without compromise.” Paolo Glerean, chairman, RecyClass, adds: “The core purpose of RecyClass Technology Approval is to advance and recognize circular packaging technologies through science-based testing methodologies that evaluate recyclability. “Given the stringent criteria applied, combined with Avery Dennison’s clear commitment to advancing circularity on a global scale, this Approval serves as a testament that recyclable solutions are readily available on the market and jointly we can work towards achieving the upcoming legislative targets.” The news comes after Avery Dennison launched its [AD IdentiFresh](https://packagingeurope.com/news/avery-dennison-introduces-rfid-inlay-series-for-fresh-food/13964.article?ref=packagingeurope.com) inlay series, which uses RFID technology to provide real-time inventory visibility in fresh food categories. The series allows both in-store and supplier tagging of fresh food items, offering flexibility and high-volume scalability. In other news, [Checkpoint Systems](https://checkpointsystems.com/?ref=packagingeurope.com) has developed its [Chinook](https://packagingeurope.com/news/microwaveable-checkpoint-rfid-inlay-suited-to-reusable-food-containers/12880.article?ref=packagingeurope.com) RFID inlay for reusable food packaging. The solution intends to facilitate supply chain traceability without compromising on microwave safety or durability. Sweden’s [Returpack/Pantamera](https://www.pantamera.nu/?ref=packagingeurope.com) has also become the first deposit return system in Europe to [receive RecyClass certification](https://packagingeurope.com/news/swedish-drs-certified-by-recyclass-for-food-safe-traceable-pet-bottle-sorting/14369.article?ref=packagingeurope.com) for its PET bottle sorting process. This certification verifies the recycled plastic is food-safe and meets EU traceability requirements. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Kenvue streamlines PCR in its packaging with Resycure’s data platform URL: https://www.packagingeurope.com/kenvue-streamlines-pcr-in-its-packaging-with-resycures-data-platform/ Last updated: 2026-07-21T06:49:22.000Z [**Kenvue**](https://www.kenvue.com/?ref=packagingeurope.com) **is using** [**Resycure**](https://resycure.com/?ref=packagingeurope.com)**’s digital platform to unlock batch-level traceability, transparent data, consistent quality and more while implementing post-consumer recyclate into its packaging.** Kenvue’s teams initially underlined recurring challenges as they sought to implement recycled materials into the company’s packaging lines. This included batch-to-batch variability across post-consumer recycled materials and differences in visual appearance, including colour consistency. Transparency across supply chain partners was also found to be limited, with many cases requiring disconnected data from at least five different organizations. This made it difficult to identify root causes or validate suspected issues, resulting in slow and manual traceability. Kenvue highlights that these obstacles can lead to delays, inefficiencies, and obstacles to scaling post-consumer recyclate usage in a fast-moving production environment. In its partnership with Kenvue, the company has established a harmonized definition of ‘high-quality’ post-consumer recyclate from a performance and aesthetic standpoint. All partners, recyclers, converters and internal teams are now expected to work towards the same standard. Now every finished bottle can be linked to a pellet batch, preform run and blow-mould cycle via the Resycure platform. Brands, regulators and recyclers alike can access the information – an outcome set to avoid fragmentation and improve the accuracy and speed of investigations. Ongoing monitoring, analytics, and structured discussions are set to help Kenvue manage the variability of post-consumer recyclate, maintain aesthetic consistency, and address any areas for improvement. Apparently, the collaborative approach has helped Kenvue reduce investigation times by approximately 35% on average. The companies claim to monitor over 100 batches of post-consumer recyclate per quarter, resulting in more consistent visibility and proactive decision-making. “With batch-level data visibility and end-to-end tracking through the Resycure platform, we established clear colour performance standards that can deliver superior aesthetics and consistency for our brands,” says Gayatri Keskar, Ph.D.,Global Packaging Materials Science leader at Kenvue. “Resycure’s team has really helped in coordinating and streamlining the efforts of all companies along the value chain,” continues Alberto Axerio, Global Packaging Category senior manager at Kenvue. “Additionally, as brand-owner, their platform is increasing our visibility on the quality and supply chain of our PCR resin.” Resycure’s QI suite for controlling and optimizing PCR has been [nominated](https://packagingeurope.com/news/announcing-the-finalists-of-packaging-europes-sustainability-awards-2026/14337.article?ref=packagingeurope.com) for a [Sustainability Award](https://packagingeurope.com/sustainability-awards/?ref=packagingeurope.com) under the Digital Transformation category. This year’s winners will be announced at an awards ceremony during the [Sustainable Packaging Summit](https://www.packagingsummit.earth/4BwrOe?utm%5Fsource=PE&utm%5Fcampaign=summit26&utm%5Fmedium=navbar), taking place in Utrecht from 10 – 12 November. In other news, Kenvue has partnered with [Greyparrot](https://www.greyparrot.ai/?ref=packagingeurope.com) to implement the [AI-powered Deepnest platform](https://packagingeurope.com/news/greyparrot-and-kenvue-seek-to-improve-recycling-data-at-sorting-facilities/14301.article?ref=packagingeurope.com) into its commercial sorting facilities. This is hoped to improve the global recycling for its brand packaging. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Bacardi backs refill technology over single-use glass URL: https://www.packagingeurope.com/bacardi-backs-refill-technology-over-single-use-glass/ Last updated: 2026-07-20T13:58:30.000Z **Bacardi and ecoSPIRITS have agreed to continue a collaboration that aims to integrate reusable and refillable dispensing systems across the former’s vast alcoholic beverage portfolio.** The agreement seeks to build on a partnership that extends back to 2023, when Bacardi says it became the first spirits company to introduce a concept like this for the cruise industry. Since that time, the company reports that this project has eliminated more than 130,000 single-use glass bottles and removed more than 82,000 kilograms of packaging waste. The new licensing agreement means that Bacardi will have access to ecoSPIRITS’ full product portfolio, including ecoTOTE, SmartPour, ecoPLANT and the CircularONE software platform. Bacardi’s goal for this project is to prove that circular packaging can operate successfully in high-volume cruise environments without affecting quality or operational performance. In a press release, the company also referenced a “growing interest in reducing reliance on single-use glass and moving toward more circular solutions.” A closer collaboration between the two companies on technical aspects is also expected. A recent example of this is the development of the ecoTOTE 3.0SC Cruise Edition, which Bacardi had direct involvement in. The ecoTOTE aims to replace single-use glass bottles on cruise ships by holding roughly four bottles-worth of beverage, and can be used around 100 times – reportedly reducing the usage of single use packaging by 95%. The reduction of packaging waste across Bacardi’s product portfolio, which includes brands like Bacardí rum, Patrón tequila, Grey Goose vodka, Bombay Sapphire gin, and Martini vermouth, is a core part of ‘Good Spirited’, its corporate sustainability program. Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Materials matter: how you can create a circular and sustainable packaging value chain without compromising performance URL: https://www.packagingeurope.com/materials-matter-how-you-can-create-a-circular-and-sustainable-packaging-value-chain-without-compromising-performance/ Last updated: 2026-10-06T09:34:05.000Z [![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/logo-version-1.png)](https://www.youtube.com/watch?v=Dmbe9xqST4g&ref=packagingeurope.com) ****Webinar available to watch on YouTube** Complimentary webinar with UPM [Watch now on YouTube ](https://www.youtube.com/watch?v=Dmbe9xqST4g&ref=packagingeurope.com) ****Learning Objectives** Understand how material choices can balance circularity, renewable content, and high-performance requirements without compromising functionality or shelf appeal. Evaluate potential trade-offs in packaging materials and design to make informed, sustainability-driven decisions. See how working with partners in the packaging value chain supports the development of solutions that meet business goals, market expectations, and regulatory compliance. Understand how emerging recyclability and sortability requirements are influencing material decisions and regulatory preparedness. [Watch now on YouTube ](https://www.youtube.com/watch?v=Dmbe9xqST4g&ref=packagingeurope.com) ****About the webinar** ****FACT: Regulatory and market pressures are making packaging increasingly important to your bottom line.** Your questions about sustainable packaging demand answers powered by material expertise and industry insights. In this webinar, professionals from material solutions provider UPM demystify how to create packaging that delivers the sustainability and business results you need. Using examples from real-world successes with converters, brands, and packaging value chain partners that co-create solutions with UPM, you’ll understand how to make decisions that improve circularity and renewability with equal or even superior performance. [Watch now on YouTube ](https://www.youtube.com/watch?v=Dmbe9xqST4g&ref=packagingeurope.com) ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Marinela.png) ****Marinela Crisan** **UPM Next Generation Renewables* Technical Sales Manager Marinela Crisan is a Technical Sales Manager at UPM Next Generation Renewables, supporting customers in the rubber and plastics sectors with technical evaluations, product trials, approvals and application guidance for renewable functional fillers. With more than 15 years of experience as a chemical engineer, she brings expertise in rubber compounding, elastomer development, quality control and customer-facing technical roles across the European materials industry. ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Ashley.png) ****Ashley Drew** **UPM Adhesive Materials* Manager, Sustainability, EMEIA Ashley Drew is a Sustainability Manager in UPM Adhesive Materials’ EMEIA business, supporting converters and brands on their sustainability journey. With more than 12 years of experience, Ashley brings a dynamic sustainability skill set built across the automotive, wine and spirits and packaging sectors, helping companies move toward more sustainable futures and deliver measurable positive impact. Ashley has spent six of those years at UPM Adhesive Materials. She also holds an MBA. ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Janne.png) ****Janne Varvemaa** **UPM Specialty Materials* Director, Products and Technology Janne Varvemaa leads global product management, product development and R&D and technology steering at UPM Specialty Materials. With more than 30 years in the paper industry, he brings deep expertise in fibre-based materials for labels and flexible packaging, where performance, printability, barrier properties and convertibility carry high demands. He previously managed UPM’s paper business R&D portfolio and led UPM’s largest R&D center in Lappeenranta, Finland. He holds an MSc in paper technology from Helsinki University of Technology (now Aalto University) and an eMBA from Lappeenranta University of Technology. ### Side-seam gluer developed for short-run corrugated box runs and more URL: https://www.packagingeurope.com/side-seam-gluer-developed-for-short-run-corrugated-box-runs-and-more/ Last updated: 2026-07-20T11:39:59.000Z [**Boxmaker.Pro**](https://www.boxmaker.pro/?ref=packagingeurope.com) **has launched SSG1600, a compact side-seam gluer for short-run corrugated box production, hand-glued operations, sample work and more.** The SSG1600 is intended for packaging producers, box makers, and sheet plants looking to reduce labour on straight-line side seam applications and improve consistency – all without tying up a main folder-gluer for smaller, more awkward jobs. Among the typical applications are short-run straight-line side seam work, samples, rework, specials, overflow jobs, and applications where a consistent glue line is necessary but a larger folder-gluer is not the most practical option. Optional taping heads are also available for applications such as tear tape or peel-and-seal. “There are still a lot of awkward short-run and hand-glued jobs in the market,” says Simon Needham of Boxmaker.Pro. “The SSG1600 is intended to give box makers a simple, affordable way to handle those jobs more consistently without overcomplicating the process.” The SSG1600 can be viewed and tested at Boxmaker.Pro’s demo facility in Wiltshire, UK. Customers can send sample blanks, photos, drawings, or dimensions for a suitability check, and can choose to receive demonstrations in person or via video. In other news, [Baumer hhs](https://www.baumerhhs.com/?ref=packagingeurope.com) previously revealed its [Side Seam Gluing Solution](https://packagingeurope.com/news/baumer-hhs-seeks-to-replace-glue-wheel-units-with-new-side-seam-gluing-solution/9271.article?ref=packagingeurope.com) for straight-line box production. Intended to reduce waste and water use, the solution replaces glue wheel units with high-performance application heads to apply glue from below. Since then, [Robatech](https://www.robatech.com/en?ref=packagingeurope.com) has unveiled its Sirius [pattern control solution](https://packagingeurope.com/news/robatech-launches-sirius-pattern-control-for-cold-glue-and-hot-melt-applications/13863.article?ref=packagingeurope.com) for cold glue and hot melt applications – designed to unlock integrated pattern monitoring and ‘maximum’ flexibility and efficiency. [ACMI](https://www.acmispa.it/en/?ref=packagingeurope.com) has also unveiled its [Opera Omnia](https://packagingeurope.com/news/acmis-new-modular-labeller-seeks-speed-flexibility-and-automation/13467.article?ref=packagingeurope.com) labeller, designed for fast, easy and automated applications including roll-fed, cold glue, self-adhesive, hot melt, and combined labelling. Compared to the previous model, Opera Omina cuts down on floor space requirements, unlocks in-line integration, and streamlines installation with plug-and-play technology. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Flagship project targets drop-in bioethanol intermediate to reduce emissions URL: https://www.packagingeurope.com/flagship-project-targets-drop-in-bioethanol-intermediate-to-reduce-emissions/ Last updated: 2026-07-21T06:51:21.000Z **The** [**Circular Bio-based Europe Joint Undertaking**](https://www.cbe.europa.eu/?ref=packagingeurope.com) **(CBE JU) has funded** [**RenewChem**](https://www.renewchem.eu/?ref=packagingeurope.com)**, a two-year flagship initiative anticipated to unlock higher-value bioethanol as a cost-effective, carbon-negative drop-in substitute for petrochemical intermediates.** Funded under the EU’s Horizon Europe programme, the flagship initiative seeks to scale up a ‘disruptive’ thermochemical catalytic technology to convert bioethanol into higher-value long-chain alcohols – a move set to reduce carbon footprints in key downstream chemical value chains. The consortium – led by [Catalyxx](https://www.catalyxxinc.com/?ref=packagingeurope.com), [Evonik](https://www.evonik.com/en.html?ref=packagingeurope.com), [Arkema](https://www.arkema.com/global/en/?ref=packagingeurope.com) and [Magfi](https://magfi.eu/?ref=packagingeurope.com) – says that the EU chemical sector’s traditional reliance on carbon-intensive processes requires ‘urgent innovation’ to align with continent-wide targets under the European Green Deal and the Net-Zero Industry Act. Over its 48-month lifecycle, the RenewChem project will focus on four core operational areas; the first is a flagship commercial-scale plant concept, described as a ‘first-of-a-kind’ industrial bio-alcohol refinery based on advanced chemical engineering and optimized process design. Value chain integration is another area of focus. RenewChem aims to coordinate the pathway from secure and sustainable bioethanol feedstock supply to rigorous downstream purification and industrial verification. The consortium plans to undertake safety, waste and independent life-cycle assessments of environmental and economic impacts, targeting greenhouse gas avoidance and cost-competitiveness. Additionally, a supportive ecosystem and cross-cutting frameworks are set to drive multi-actor stakeholder engagement, Open Science knowledge-sharing tools and sound data management to benefit the wider European bioeconomy. Altogether, these four operational areas are expected to guarantee maximum market integration and sustainability. RenewChem aims to achieve scalability and stable, high-performance biobased chemical supplies that meet international sustainability benchmarks without compromising on product quality or performance. RenewChem is undertaking its inaugural meeting in Seville, Spain, with five industrial and innovation partners from across Europe. During the two-day Kick-Off Meeting, the consortium has set out immediate priorities for the first six months of the project. These includes further reinforcing collaborative workflows, setting and deploying baseline engineering schedules for the biorefinery, as well as defining and deploying the project’s public identity and branding. “The launch of RenewChem signs a critical milestone for Europe’s bioeconomy,” said Paloma Fra, managing director at RenewChem. “By uniting world-class technological innovation with key industrial leaders, we are validating commercial-scale solutions that prove circular chemical manufacturing is economically viable, industrially efficient and profoundly beneficial for the environment.” In other news, [Blue Circle Olefins](https://bluecircle-olefins.com/?ref=packagingeurope.com) previously secured funding for a commercial [methanol-to-olefins production facility](https://packagingeurope.com/news/methanol-to-olefins-plant-to-produce-chemical-building-blocks-in-rotterdam/13585.article?ref=packagingeurope.com) at the [Port of Rotterdam](https://www.portofrotterdam.com/en/?ref=packagingeurope.com). Once fully operational, the plant is expected to produce 120 kilotons of propylene and 80 kilotons of ethylene. [PolyCycl](https://www.polycycl.com/?ref=packagingeurope.com) has since received Series A investment from [Rainmatter](https://rainmatter.com/?ref=packagingeurope.com) by [Zerodha](https://zerodha.com/?ref=packagingeurope.com) to [deploy its chemical recycling technology](https://packagingeurope.com/news/funding-to-upscale-polycycls-chemical-recycling-platform-for-feedstock/13827.article?ref=packagingeurope.com) for low-grade plastic waste. The patented technology turns plastic waste, including single-use polythene bags, into liquid hydrocarbon oils for use in the production of low-carbon materials. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### The advantages of all-electric adhesive dispensing in modern packaging URL: https://www.packagingeurope.com/the-advantages-of-all-electric-adhesive-dispensing-in-modern-packaging/ Last updated: 2026-07-22T13:09:38.000Z Packaging manufacturers are under constant pressure to increase output, reduce operating costs, improve sustainability, and maintain consistent product quality. One area that can have a measurable impact on all of those goals is adhesive dispensing. For years, pneumatic adhesive dispensing systems have been standard across packaging lines. While these systems have served the industry well and still have their place, they also come with familiar challenges: compressed air consumption, adhesive waste, maintenance demands, spare parts usage, cleanup, and downtime. All-electric adhesive dispensing systems were developed to address those challenges. Today, the technology is no longer new, but for manufacturers looking to improve efficiency and lower total cost of ownership, it has become a better standard. Systems like EcoStitch by Valco Melton give packaging manufacturers a fully electric adhesive dispensing solution built to lower total cost of ownership while improving long-term reliability. **Reduce downtime and spare parts consumption** Downtime is one of the most expensive problems on any packaging line. Every stop for cleaning, troubleshooting, maintenance, or component replacement takes away from production time. Traditional pneumatic adhesive dispensing systems rely on air-driven components, seals, and other wear items that require regular service. Over time, these maintenance requirements increase spare parts consumption and create recurring interruptions. EcoStitch was designed to reduce those demands. With an all-electric applicator design that eliminates dynamic seals, the system reduces wear, lowers part replacement needs, and helps manufacturers keep production running. ![EcoStitch-Dynamic-Seals](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/7/3/6/19736_ecostitchdynamicseals_128824.png) EcoStitch applicators are rated for up to 2 billion cycles, helping increase uptime and reduce the need for frequent rebuilds or replacement parts. The result is more uptime, lower maintenance costs, and greater confidence in the line’s ability to run and apply adhesive consistently. **Reduce adhesive consumption** In many applications, manufacturers apply more adhesive than the job requires because their current system gives them little control over the pattern. Without precise cycle rate and cutoff, fine-tuning is difficult. Traditional pneumatic systems can also create a tradeoff. While stitching can reduce adhesive use, it may increase component wear and lead to more frequent part replacements, resulting in increased maintenance costs. All-electric adhesive dispensing removes that tradeoff. Systems like EcoStitch allow operators to adjust adhesive volume, placement, and pattern type electronically, helping apply only the amount needed to create a secure bond without sacrificing product quality or increasing maintenance requirements. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/7/3/7/19737_ecostitchmeasurements_61901.jpg) Depending on the application, all-electric solutions like EcoStitch can reduce adhesive consumption by up to 70%. Less adhesive means lower material costs and fewer issues caused by over-application. **Eliminate compressed air requirements** Traditional pneumatic adhesive dispensing systems require compressed plant air to operate, adding energy cost, system complexity, and additional maintenance points. All-electric systems replace air-driven actuation with electric actuation, removing the need for compressed air at the applicator. By taking air-driven components out of the dispensing process, manufacturers can reduce energy use, simplify maintenance, and lower operating costs. **Lower total cost of ownership** The value of all-electric adhesive dispensing comes from the combined impact of reduced downtime, lower spare parts consumption, adhesive savings, and the elimination of compressed air at the applicator. EcoStitch helps manufacturers reduce the recurring costs associated with traditional pneumatic dispensing while improving long-term reliability and process control. For packaging manufacturers focused on uptime, cost control, and sustainability, all-electric adhesive dispensing provides a practical path to lower total cost of ownership. **A better standard for adhesive dispensing** All-electric adhesive dispensing is no longer about introducing a new technology. It is about helping manufacturers solve the production challenges that continue to affect efficiency, cost, and uptime with a more effective solution. EcoStitch by Valco Melton gives packaging manufacturers a fully electric solution designed to reduce maintenance, lower spare parts consumption, decrease adhesive use, eliminate compressed air at the applicator, and improve long-term reliability. For operations still relying on traditional pneumatic dispensing, the question is no longer whether all-electric adhesive dispensing is new. The question is how much downtime, adhesive, energy, and maintenance cost could be reduced by making the switch. **This content was sponsored by Valco Melton.** ### Draft standard for more sustainable glassmaking now open for consultation URL: https://www.packagingeurope.com/draft-standard-for-more-sustainable-glassmaking-now-open-for-consultation/ Last updated: 2026-07-20T07:02:36.000Z [**ResponsibleGlass**](https://responsibleglass.org/?ref=packagingeurope.com) **has published the first draft of its International Standard for Glassmaking, with its global sustainability standard, certification and labelling system now open for stakeholder consultation.** According to ResponsibleGlass, global glass production generates around 95 million tonnes of CO2 every year – but unlike sectors such as steel and forestry, it does not yet offer a unified, international sustainability framework. The draft ResponsibleGlass Standard seeks to provide a clear and independently verifiable framework for responsible glassmaking across the value chain, from sourcing raw materials and energy to product design, glass production, and recycling. Glassmakers seeking ResponsibleGlass certification would be independently assessed against six core areas. Facilities would undergo independent audits against the ResponsibleGlass Standard and would be required to demonstrate compliance with its requirements to achieve certification. Companies must first ensure that their management systems, including company policies and reporting systems, are sufficient for managing sustainability performance effectively. They must be able to understand and assess the environmental and social impacts of key raw materials, recycled materials and energy sources used in glass production. Certified businesses must also promote greater supply chain transparency, covering everything from silica sand and soda ash through to recovered glass and energy inputs. They must manage and disclose their performance regarding greenhouse gas emissions, energy use, water stewardship, biodiversity, waste management, air emissions and pollution. Organizations should encourage an increased use of recycled materials, improved recycling and recovery rates, and the development of glass products to reduce the environmental impacts of glass in use and at the end of life. Businesses must operate under responsible business practices, including legal compliance, anti-corruption measures, stakeholder engagement, transparency and public reporting of sustainability data. Additionally, they must also address worker health and safety, labour rights, human rights, and engagement with local communities affected by glassmaking operations. The standard goes on to propose common rules for measuring and reporting sustainability performance, such as consistent definitions and reporting methodologies for carbon emissions, recycled content and responsible sourcing. This is set to form the basis of a certification and labelling system for responsibly produced glass, and is hoped to help customers and stakeholders compare performance across the industry. The standard was developed through a multi-stakeholder process involving businesses, technical experts and civil society organizations working alongside ResponsibleGlass members, supporters and stakeholders. Working groups covering responsible sourcing, greenhouse gas emissions, circularity, and downstream certification and claims have reviewed the standard, tested its definitions, and provided technical input. It has also been influenced by feedback on preliminary proposals published earlier this year. The latest draft standard is now open for public consultation from businesses, suppliers, customers, policymakers, NGOs, and other stakeholders for the next sixty days. Any feedback will be used to develop and updated version, which is set to be published at the start of 2027. ResponsibleGlass is a not-for-profit organization and multi-stakeholder sustainability standards programme designed to unite glass manufacturers, raw material suppliers, recyclers, brands, sustainability experts, civil society organizations, and other organizations from across the glass value chain. The organization was [launched in December 2025](https://packagingeurope.com/news/global-players-back-sustainability-framework-for-glass-production-and-sourcing/13705.article?ref=packagingeurope.com) and currently comprises 23 founding members and supporters – collectively employing over 150,000 people across the glass sector and generating approximately $90 billion in annual revenue. “Glass is fundamental to modern life, from buildings and vehicles to solar technology and packaging, yet the sector has never operated under a unified, independent global sustainability framework,” said Francis Sullivan, Chair of ResponsibleGlass. “The publication of this first ResponsibleGlass Draft Standard is an important milestone in changing that. “ResponsibleGlass brings together the entire value chain, from raw material producers and glassmakers to customers, sustainability experts and civil society organizations, to develop a shared definition of what responsible glassmaking should look like. “But a standard is only as strong as the consensus behind it, which is why we’re now inviting the wider industry, customers, policymakers and civil society to help us build a trusted global benchmark for responsible glassmaking. “Our ambition is to create a trusted benchmark for the industry that accelerates progress on sustainability, drives transparency and helps maximise the positive contribution glass can make to a more sustainable society.” Standards lead Matthew Wenban-Smith continued: “Having worked on global standards for decades, from the early days of the FSC for forestry to the establishment of ResponsibleSteel, I have seen first-hand how multi-stakeholder certification can create value for sustainability performance across an industrial sector. “With ResponsibleGlass, we are applying that same proven rigour to glass production. While driving down carbon emissions is a critical priority, true sustainability cannot be defined by a single metric. This standard deliberately covers the full ESG spectrum, addressing sustainability data transparency, circularity, resource management, and social impact. “This draft is our starting point, and we now look to the technical expertise and diverse perspectives of the global glass community during this 60-day consultation to ensure the final standard is robust, practical, and highly impactful.” “We make glass in dozens of plants across multiple continents, using processes that have to work reliably at enormous scale – so when we think about a standard for responsible glassmaking, our first question is always: can this actually be implemented on the factory floor, everywhere we operate, not just in a handful of best-case sites?” asked David Cast, Environment & Climate Change director at [NSG Group](https://www.nsg.com/?ref=packagingeurope.com). “That’s the perspective we’ve tried to bring as a founding member of ResponsibleGlass — pushing for a Standard that’s ambitious, but also grounded in what’s technically and operationally achievable across a genuinely global industry. “Our technical teams have been closely involved in the working groups shaping this draft, stress-testing definitions and criteria against the realities of running furnaces, managing emissions and adapting production lines. “Seeing Draft v1.0 published is the result of a huge amount of that kind of detailed, practical work, and we’d encourage manufacturers everywhere — large and small — to look closely at it and respond during the consultation.” “Every piece of glass is only as sustainable as the raw materials that go into it,” added Alan Knight, chief sustainability officer at [WE Soda](https://wesoda.com/?ref=packagingeurope.com). “Soda ash is a critical raw material for glass, and so its sustainability credentials must be considered. “Natural soda ash has a significantly lower carbon and water footprint than the synthetic alternatives. A global standard is a credible way for those credentials to be valued by the whole supply chain, right down to the end user. “We were glad to be a founding member of ResponsibleGlass, and this first draft is a significant milestone for the glass industry.” In other news, Vanessa Chesnot, head of Public Affairs and Product Policy at [FEVE](https://feve.org/?ref=packagingeurope.com), previously appeared on the Packaging Europe podcast to discuss the [role of EU policy](https://packagingeurope.com/podcasts/eu-policy-and-its-impact-on-the-container-glass-industry-with-vanessa-chesnot/13427.article?ref=packagingeurope.com) in helping Europe’s container glass industry achieve net zero by 2050. [B Lab](https://www.bcorporation.net/en-us/?ref=packagingeurope.com) also revealed seven of its own [new standards](https://packagingeurope.com/news/updated-b-corp-standards-mandate-ongoing-environmental-and-social-progress/12752.article?ref=packagingeurope.com) for B Corp Certification, including clearly defined, science-based sustainability targets, transparently monitored environmental performance, and meaningful action to help both people and the planet. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### YUTO won 12 international packaging design awards across three global competitions URL: https://www.packagingeurope.com/yuto-won-12-international-packaging-design-awards-across-three-global-competitions/ Last updated: 2026-07-30T12:45:48.000Z Driven by the global sustainability trend, the EU PPWR mandates packaging reduction, recyclable design, and restrictions on single-use packaging. Sustainable packaging has evolved from a competitive advantage into a mandatory market entry requirement. As a global leader in superior packaging solutions, YUTO has once again demonstrated its design excellence by winning 12 awards across 3 of the world’s most prestigious design competitions in 2026—the Red Dot Design Award, the iF Design Award, and the WorldStar Awards. Nine innovative packaging projects were recognized, reflecting YUTO’s commitment to combining creativity, functionality, and sustainability. **Red Dot: Best of the Best — The Highest Honour** Leading this year’s achievements, the **Ice Cream Cone-Shaped Yarn Packaging** received the coveted **Red Dot: Best of the Best**, the highest distinction in the Red Dot program. ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/7/4/8/19748_yutoeco_top_426372.jpg) Inspired by the shape of a waffle cone, the packaging is formed from a single sheet of paper. The hole on the bottom allows smooth yarn dispensing, while the cone top secures the yarn and serves as a needle holder. The open structure transforms the product into an engaging display, delivering both functionality and visual appeal. **iF & WorldStar Winners — Engineering with Purpose** ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/7/4/9/19749_yutoeco3_419095.jpg) Three projects earned both the **iF Design Award** and the **WorldStar Award**: **Creative Mouse Packaging** — A glue-free, single-piece structure with die-cut inserts that adapt to different mouse sizes. **Artisanal Paper-Based Red Wine Packaging** — A single corrugated paper folded into a diamond-shaped structure that combines strength with elegant product presentation. **Honeycomb Lifting LED Light Box** — A fully biodegradable design that uses honeycomb paper to elevate the product during unboxing and transform the package into a display stand. These designs showcase YUTO’s expertise in structural innovation, material efficiency, and sustainable packaging engineering. **Additional iF Design Award Honorees** ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/7/5/0/19750_yutoeco4_757753.jpg) Four additional projects received the **iF Design Award**: **ZERO-Glue Express Box** — A fully recyclable shipping box featuring a patented locking structure that eliminates the need for tape. **Xingyuntuo Tea Packaging** — A culturally inspired design that transforms tea packaging into an interactive chess-themed experience. **Mortise and Tenon Toolbox** — Inspired by traditional Chinese mortise and tenon, this toolbox is constructed from a single sheet of paper without nails or adhesives. **Sustainable Laptop Packaging** — A modular design that can be repurposed as a desktop organizer after use. **Red Dot Design Award — Biomimicry Meets Packaging** ![](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/7/4/7/19747_yutoeco_head_52430.jpg) The **Bionic Open-Ear Headphone Packaging** received a **Red Dot Design Award** for its biomimetic design concept. Inspired by the natural contours of the human ear, the packaging provides direct product protection while creating a memorable unboxing experience. The design reflects YUTO’s exploration of nature-inspired solutions that combine aesthetics with functionality. **A Design Philosophy Rooted in Sustainability** From biomimicry and traditional craftsmanship to innovative packaging structure, all of YUTO’s award-winning projects share a common vision: creating packaging that respects both the product and the planet. Built around recyclable, biodegradable, or single-paper structures, these designs demonstrate how thoughtful packaging can enhance user experience while reducing environmental impact. Through continuous innovation, YUTO remains committed to helping global brands create packaging solutions that are both distinctive and sustainable. **This content was sponsored by YUTO.** ### Strengthening EPR implementation for Europe’s circular economy URL: https://www.packagingeurope.com/strengthening-epr-implementation-for-europes-circular-economy/ Last updated: 2026-07-19T12:12:43.000Z [**EXPRA**](https://expra.eu/?ref=packagingeurope.com) **has developed a set of proposals and recommendations in hopes of ensuring that the Circular Economy Act’s Extended Producer Responsibility requirements are practical and implementable for market operators. Managing director Joachim Quoden tells us more.** --- Extended Producer Responsibility has become one of the European Union’s most efficient and successful environmental policy instruments. Over more than thirty years, EPR has evolved from an innovative policy concept concentrating on end-of-life treatment into the financial and organizational backbone of Europe’s way to a circular economy, so from co-organizing and financing collection, sorting and recycling systems to the engine of the packaging circle to keep as much packaging as possible in the economic loop. Across EXPRA’s members, representing decades of operational experience in implementing EPR for packaging waste on the ground, one conclusion consistently emerges: the effectiveness of EPR depends far less on creating new legislation than on ensuring that existing rules are first and foremost fully implemented and second in a consistent, transparent and fair way. This experience is particularly relevant as the European Commission prepares the Circular Economy Act. The discussion should not begin with the assumption that EPR requires fundamental redesign. Rather, it should recognize that the existing framework established under Articles 8 and 8a of the Waste Framework Directive (WFD) has proven its value. The challenge today lies in closing implementation gaps that have developed across Member States, which are partly not even applying EPR, not applying the minimum requirements at all, or applying only those that fit their approach; moreover, the relationship between competition law and environmental law and which goals are more important is not solved. Experience from more than three decades of EPR implementation demonstrates that well-designed systems deliver measurable environmental results. They provide stable financing for collection and recycling, create long-term investment certainty for waste management infrastructure, strengthen cooperation between producers and municipalities, and increasingly encourage better product and packaging design. Where governance is robust and responsibilities are clearly defined among all stakeholders, EPR performs exactly the role European legislators originally intended. The difficulties arise where implementation becomes fragmented. Across Europe, different interpretations of the minimum requirements set in Art 8a of the WFD have resulted in significant differences in governance, transparency, oversight and accountability. This is not necessarily problematic as waste management systems naturally reflect national circumstances, local infrastructure and economic conditions. What becomes problematic is when these differences undermine equal treatment of producers, weaken public confidence or reduce the environmental effectiveness of Producer Responsibility Organizations (PROs). This is why EXPRA believes that the Circular Economy Act offers a unique opportunity to strengthen—not restructure the existing EPR framework. Drawing upon the practical experience of our members, many of whom have existed since the very first EPR legislation in Europe, the Packaging and Packaging Waste Directive (PPWD), EXPRA recommends reinforcing the common principles or safeguards that every EPR system should fulfil, irrespective of the governance model chosen by individual Member States. While many key stakeholders speak about harmonization of EPR, we strongly believe that the only practical way towards harmonization is by ensuring that every EPR system’s respective implementation of the PPWR and WFD should strictly follow these principles without any exemption. So, better to agree on just a few joint rules which apply to all 27 MS than to agree on many rules with the option to opt in or opt out. The first priority is legal clarity. EPR schemes are not ordinary commercial businesses. They finance and organize essential environmental services that support the public interest, including collection, sorting and recycling as well as consumer awareness supporting environmentally beneficial behaviour. Recognizing that Member States may designate EPR schemes as Services of General Economic Interest would simply acknowledge the reality of the role these organizations already perform in many European countries. It would also provide greater legal certainty without altering the fundamental responsibilities of producers. Experience also shows that credibility depends on consistent governance. Any system requiring producers, via PROs, to finance and/or organize the end-of-life management of products should be subject to the same core principles established under Article 8a of the Waste Framework Directive. Whether a system is mandatory or voluntary, centralized or competitive should not determine the level of transparency, accountability or regulatory oversight it receives. Comparable responsibilities should be accompanied by comparable rules. Over more than thirty years, another lesson has become increasingly evident: trust is built through transparency. PROs manage substantial financial resources on behalf of producers while contributing to public environmental objectives. Clear governance structures, transparent ownership, traceable material flows and evidence-based reporting are therefore not administrative formalities but fundamental conditions for maintaining confidence among producers, public authorities and citizens alike. How can we expect that inhabitants do the extra effort to sort correctly, how can we expect companies to pay their EPR contributions, when we cannot demonstrate how the money is used and what we do with the collected packaging? Our experience also shows that fairness is essential for maintaining confidence in EPR systems. Producers placing identical packaging on the market should be treated according to identical fee structures within the same scheme. Environmental performance—not company size or market power—should determine producer contributions. This principle also reflects the polluter-pays principle while preserving fair competition and ensuring that eco-modulation remains a credible environmental instrument rather than a commercial negotiation. It seems strange that a bigger polluter pays less than a smaller polluter for the same packaging. Operational resilience represents another important aspect-collection and recycling systems provide essential public services that cannot simply stop if organizational or financial difficulties arise. Relevant financial guarantees, together with clear governance and regulatory oversight, help ensure continuity of service while protecting municipalities, waste operators, producers and ultimately citizens. Thirty years of practical implementation have shown that EPR is no longer simply a financing mechanism for waste management, although it plays a key role in supporting the recycling Industry. It has become one of Europe’s most important governance instruments for delivering the circular economy. For this reason, the Circular Economy Act should focus on strengthening the common foundations upon which all EPR systems operate. Europe does not require a single uniform model, nor identical producer fees across all Member States. National flexibility should remain. If the system is convenient and easy to understand it is not important whether the colour of the bins are the same all over Europe. What Europe does need is a stronger common baseline that guarantees good governance, equal treatment, financial accountability and transparent implementation. Building on more than three decades of operational experience across EXPRA’s membership, these recommendations seek to preserve what has already proven successful while addressing the practical weaknesses that experience has revealed. This is the most effective way to ensure that EPR continues to support Europe’s transition towards a competitive, resource-efficient and genuinely circular economy. We think we can proudly say that we know what to do and how to ensure compliance with the upcoming targets in an efficient and effective way, but Member States have to allow industry to apply these best practices and experiences. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How to advance the PACK Act for consistent on-pack labelling claims URL: https://www.packagingeurope.com/how-to-advance-the-pack-act-for-consistent-on-pack-labelling-claims/ Last updated: 2026-07-17T05:56:11.000Z **An upcoming hearing on the** [**Packaging and Claims Knowledge (PACK) Act**](https://www.congress.gov/bill/119th-congress/house-bill/6832/text?s=4&r=1&ref=packagingeurope.com) **could establish consistent standards for recyclable, compostable, and reusable packaging claims across America.** [**AMERIPEN**](https://www.ameripen.org/?ref=packagingeurope.com) **president Lynn Dyer walks us through what businesses need to know about the legislation, why it matters, and what we can do to support the Act’s implementation.** For years, organizations have navigated an increasingly complex patchwork of state laws governing recyclable, compostable, and reusable claims on packaging. As Congress considers legislation that would establish a consistent national framework, organizations across the packaging value chain have an important opportunity to help shape the conversation. [**The Packaging and Claims Knowledge (PACK) Act (H.R. 6832)**](https://www.congress.gov/bill/119th-congress/house-bill/6832/text?s=4&r=1&ref=packagingeurope.com) would establish consistent national standards for recyclable, compostable, and reusable claims on consumer packaging, providing greater clarity for consumers and a more predictable regulatory framework for businesses. With growing bipartisan support and a broad coalition representing the packaging value chain, the legislation continues to gain momentum in Congress. With its first hearing anticipated in the coming weeks before the House Subcommittee on Commerce, Manufacturing, and Trade, now is an important time for organizations across the industry to become familiar with the legislation and engage in the conversation. **Why the PACK Act Matters** Consumers rely on packaging to make informed decisions. Yet today, organizations are navigating a growing patchwork of state-specific labeling requirements that can create confusion for consumers and complexity for businesses operating nationwide. The PACK Act would establish a single national framework for recyclable, compostable, and reusable claims, helping ensure consumers receive consistent information regardless of where they live while providing businesses with greater regulatory certainty. This isn’t simply a labeling issue. It’s about creating a practical approach that supports transparency, consumer confidence, and consistency across state lines. **Why the Packaging Industry Should Engage** Every organization that designs, manufactures, fills, transports, sells, or uses packaging has a stake in the outcome of this legislation. Consistent national standards can: - Provide consumers with clear, accurate, and consistent information. - Reduce the complexity created by differing state labeling requirements. - Create greater regulatory certainty for businesses operating across multiple states. - Support innovation through a more predictable policy environment. As Congress continues evaluating the PACK Act, lawmakers need to hear directly from the organizations responsible for implementing it. Real-world perspectives from manufacturers, brands, material suppliers, retailers, and others across the packaging value chain help policymakers understand how consistent national standards can benefit businesses, consumers, and the broader economy. **What You Can Do** If your organization supports a national framework that provides greater clarity for consumers and greater consistency for businesses, now is the time to engage. - **Contact your Members of Congress** and encourage support for the PACK Act. Share why consistent national standards matter to your organization, employees, customers, and industry peers. This is especially important if your representatives serve on the House Subcommittee on Commerce, Manufacturing, and Trade, where the PACK Act is anticipated to be heard in the coming weeks. A list of those members may be found [here](https://energycommerce.house.gov/committees/subcommittee/Commerce?ref=packagingeurope.com). - **Learn more about the PACK Act and stay informed** as the legislation progresses by visiting [**www.ameripen.org/pack-act**](http://www.ameripen.org/pack-act?ref=packagingeurope.com). **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Raro International patents plastic-free, biodegradable, home compostable bag URL: https://www.packagingeurope.com/raro-international-patents-plastic-free-biodegradable-home-compostable-bag/ Last updated: 2026-07-16T14:25:51.000Z [**Raro International**](https://raro-international.com/?ref=packagingeurope.com) **claims to have successfully engineered and patented a ‘completely circular matrix’ under its Raro Bags brand – the PABRIC material is said to be 100% plastic-free, 100% biodegradable and home-compostable, with an industrial-grade tensile strength capable of carrying up to 20kg without tearing.** Compared to paper bag alternatives, Raro International says the material bonds high-fidelity substrates with an open-weave organic gauze cloth core using a proprietary 100% organic adhesive matrix, ensuring it ‘never delaminates, even under high moisture and humidity’. The inside core of the bag is made of ‘premium, strong organic gauze cloth mesh’, designed to prevent tearing and handle heavy pulling forces. The outside layer is made of smooth, high-quality Maplitho or Chroma paper, aiming to create a ‘premium feel’ and suitable for printing high resolution company adverts. Apparently, the company’s manufacturing licensees use an advertising-funded network model that delivers the bags to tier-1 supermarkets at zero procurement cost. The business and manufacturing process is paid for by selling advertisement spaces on the outside of the bags to large, multinational FMCG brands. The bag also features a ‘100% natural organic’ adhesive that bonds the layers together, keeping the bag from peeling apart in wet or humid weather. The company adds that the material has also been utilized for e-commerce shipping boxes that integrate high-tensile structural handles for courier ergonomics, alongside certified non-toxic food delivery containers built to scale up to 1 million units per day. Raro International licenses its technology to regional manufacturers on a non-exclusive basis, allowing multiple factories to make the bags in different areas and seeking to ensure fast market growth and a stable supply chain. In related news, British company [Modern Milkman](https://themodernmilkman.co.uk/?ref=packagingeurope.com) claims to have become ‘the first company in the UK’ to introduce [Treetop Biopak](https://www.treetopbiopak.co.uk/?ref=packagingeurope.com)’s [home-compostable bread bag](https://packagingeurope.com/news/modern-milkman-introduces-home-compostable-bread-bag/14143.article?ref=packagingeurope.com) to its customers, said to break down in around 12 months without leaving microplastics or pollutants behind. The new single-layer film is waterproof, keeping the bread fresh until customers are ready to dispose of it in their food waste bin, garden compost heap or re-use it as an organic waste bin liner to collect food waste. Last month [Sabert Corporation Europe](https://www.sabert.eu/?ref=packagingeurope.com) unveiled its certified compostable [fibre-based cutlery](https://packagingeurope.com/news/saberts-recyclable-home-compostable-paper-cutlery-improves-ergonomics/14426.article?ref=packagingeurope.com) range, designed for recyclability and believed to improve durability and grip in challenging food applications. The cutlery is said to have strengthened neck performance and a re-designed profile, expected to unlock ‘comfortable and balanced’ grip during use. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Videojet seeks consistent performance and intuitive operation with new label applicator URL: https://www.packagingeurope.com/videojet-seeks-consistent-performance-and-intuitive-operation-with-new-label-applicator/ Last updated: 2026-07-17T11:45:12.000Z [**Videojet**](https://www.videojet.com/?ref=packagingeurope.com) **has introduced its 9310 label applicator, designed to help manufacturers achieve more predictable labelling performance for applications including rigid and flexible trays, pouches and containers.** The system is said to aid performance with easier setup and operation and fewer production interruptions, designed for common pre-printed, pressure-sensitive labelling applications. The Videojet 9310 applies labels from 10 to 110mm wide and 10 to 500mm long and aims to help producers in food, personal care, household goods, pharmaceuticals and industrial packaging label consistently with minimal manual intervention. The company states that the system’s Videojet Intelligent Motion technology automatically manages label web tension, alignment and movement. It also adapts in real time to conditions such as roll diameter, line speed or label format changes, seeking to help maintain stable and controlled label handling during production. According to Videojet, integrated features such as intelligent unwind and rewind, drive control and automatic label gap detection help reduce web breaks, misapplied labels and unnecessary waste. The open, simplified label path in the 9310 supports ‘fast, mistake‑free’ loading and a touchscreen interface guides setup, operation and troubleshooting. The system can be adapted to different production line layouts, application requirements and machine configurations, and an optional stand gives users the ability to apply labels to the top, bottom or side of a product with 360° positioning capability. Videojet adds that the system supports Ethernet connectivity and configurable I/O, and optional remote service capabilities (subject to regional availability) provide alerts, dashboards and secure remote diagnostics to help teams respond faster when attention is needed. In other labelling news, [Vitsab International](https://vitsab.com/?ref=packagingeurope.com) has developed its Freshtag Flight Label to [change colour](https://packagingeurope.com/news/colour-changing-stoplight-label-tracks-freshness-of-airline-perishables/14224.article?ref=packagingeurope.com) based on temperature exposure and tackle food waste in perishable airline meals. The label uses ‘stoplight’ colour-change technology to signal a product’s integrity: green for safe conditions, yellow for moderate, and red after exposure to unsuitable temperatures. In the same month, [UPM Adhesive Materials](https://www.adhesivematerials.upm.com/?ref=packagingeurope.com) introduced its UPM ProCycle portfolio of recycling compatible label solutions, aiming to provide converters and packaging brand owners with a solution that delivers ‘recognized recyclability performance’. The new solutions are designed to deliver consistent adhesion, efficient converting and high print quality for plastics, fibre and glass packaging. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### PPWR: Where are we now, and how must we adapt? URL: https://www.packagingeurope.com/ppwr-where-are-we-now-and-how-must-we-adapt/ Last updated: 2026-08-10T09:12:56.000Z _This post is for paying subscribers only._ ### Producers and end users defined for sales and grouped packaging under PPWR URL: https://www.packagingeurope.com/producers-and-end-users-defined-for-sales-and-grouped-packaging-under-ppwr/ Last updated: 2026-07-17T05:52:56.000Z **The** [**European National Registers for Packaging**](https://www.eunr.org/?ref=packagingeurope.com) **(EUNR) network has released a** [**guidance document**](https://www.eunr.org/fileadmin/user%5Fupload/Publications/202606%5FProducer%5FDefinition%5FEUNR.pdf?ref=packagingeurope.com) **clarifying the legal definition of a ‘producer’ and ‘end user’ under the Packaging and Packaging Waste Regulation – including in sales and grouped packaging applications.** The EUNR comprises nationally competent authorities and organizations from 16 EU Member States aiming to promote the harmonized application of the Packaging and Packaging Waste Regulation across the EU’s internal market. The document defines a ‘producer’ as the first economic operator in the domestic supply chain. For packaging manufactured in the Member State where it is sold, the manufacturer is considered the producer; if it is manufactured abroad, the producer becomes the first company in the domestic supply chain. Overseas companies may only be considered the producer if they deliver the packaging to a private or commercial end user, EUNR explains. For transport, service, and primary production packaging that only takes its final form once filled – this includes sales packaging, grouped packaging, and many flexible formats – the supply chain is said to begin at the point of filling. Packaging that is in its final form once it has been manufactured, as is often the case with rigid formats, begins its legal life cycle while it is still empty. The document also clarifies that the ‘end user’ refers to the last consumer or industrial entity to use the packaged *product,* not the packaging material. Packers or fillers that import pallets, films, or wrapping paper from another Member State to package their own products are not considered an ‘end user’. The[European Commission](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com) has published its own guidance documents to accompany the Packaging and Packaging Waste Regulation in [March](https://packagingeurope.com/news/guidance-document-answers-important-questions-about-the-ppwr/14089.article?ref=packagingeurope.com) and [June](https://packagingeurope.com/news/diving-deeper-into-the-eus-latest-guidance-on-the-ppwr/14387.article?ref=packagingeurope.com) this year; yet Martin Engelmann, director general at the German Plastic Packaging Association, believes that the EUNR’s document specifies the rules for grouped and sales packaging [“more clearly than the Commission guidance”](https://www.linkedin.com/posts/martin-engelmann-615312a8%5Fppwr-share-7482890692508237825-mRip/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAACu1HeABNi1KUuyd8ttT2BO9fAuhs9G3X5w). This development comes after the Czech Republic circulated an [informal non-paper](https://packagingeurope.com/news/ceos-petition-eu-commission-to-postpone-enforcement-of-ppwr/14215.article?ref=packagingeurope.com) requesting that the Commission clarify Annex V’s exemption for packaging that is ‘necessary to facilitate handling’ before official guidelines are published next year – a move set to acknowledge the necessary role of grouped packaging across the value chain. Multiple industry CEOs also [wrote to](https://packagingeurope.com/news/ceos-petition-eu-commission-to-postpone-enforcement-of-ppwr/14215.article?ref=packagingeurope.com) the Commission and requested that the Regulation’s deadlines be pushed back if legal certainty cannot be reached. Among their concerns was a lack of clarity as to whether the restriction on plastic shrink wrap, as listed in Annex V, applies to multipacks; in their view, a deadline in 2035 would be more realistic. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Shelf-scanning, AI-powered robots hit supermarket aisles to mixed reviews URL: https://www.packagingeurope.com/shelf-scanning-ai-powered-robots-hit-supermarket-aisles-to-mixed-reviews/ Last updated: 2026-07-16T07:00:08.000Z **Supermarkets such as** [**SPAR Austria**](https://www.spar.at/?ref=packagingeurope.com)**,** [**Kroger**](https://www.kroger.com/?ref=packagingeurope.com)**,** [**Carrefour**](https://www.carrefour.com/en?ref=packagingeurope.com) **and** [**Tesco**](https://www.tesco.com/?ref=packagingeurope.com) **are introducing a shelf-scanning robot from** [**Simbe Robotics**](https://www.simberobotics.com/?ref=packagingeurope.com) **to keep track of inventory and pricing accuracy in real time – yet consumers have raised concerns over the shop floor experience, human employment, and value for money.** [Tally 4.0](https://www.simberobotics.com/store-intelligence/tally?ref=packagingeurope.com) is an autonomous shelf-scanning robot. Powered by high-precision computer vision, the robot collects data about shelf layout, stock and product pricing. It is said to move ‘quietly and safely’ through supermarket aisles and automatically avoid human beings as it scans the shelves. Through the Simbe Mobile App, Tally delivers prioritized task lists to store associates and informs manager and executive decisions with reports, dashboards, and high-resolution images. Its 360° fisheye cameras and enhanced 3D depth are thought to unlock visibility in areas that would otherwise be difficult to monitor, such as recessed shelves, upper steel, and bunkers. It also offers digital twin capabilities for expanded storewide walk-throughs. Regular, automated updates are expected to help supermarket staff speed up restocks, improve product availability, and save employees the time spent conducting inspection rounds. Across their current applications at [Carrefour](https://www.carrefour.com/en?ref=packagingeurope.com), [Albertsons](https://www.albertsons.com/?ref=packagingeurope.com), [BJ’s](https://www.bjs.com/?ref=packagingeurope.com), [ShopRite](https://www.shoprite.com/?ref=packagingeurope.com) and more, the robots have reportedly scanned 18 billion price tags, drawn attention to 80 million promotion errors, identified 600 million shelf gaps, and detected ten times more out-of-stocks than manual audits. In a bid to reduce employee workload while improving customer service, SPAR Austria recently announced that it will introduce Tally to six EUROSPAR and INTERSPAR stores. This follows a five-month trial at the EUROSPAR supermarket in Sagedergasse and the INTERSPAR hypermarket in Eisenstadt. As [reported](https://www.thegrocer.co.uk/news/tesco-trials-65ft-tall-aisle-roaming-robot-that-spots-gaps-on-shelves/721255.article?ref=packagingeurope.com) by [The Grocer](https://www.thegrocer.co.uk/?ref=packagingeurope.com), Tesco is currently trialling the robot at a single store in the UK. Meanwhile, [Morrisons](https://www.morrisons.com/?ref=packagingeurope.com) was the first retailer in the country to trial the robots last April before switching to [AI-powered cameras](https://www.thegrocer.co.uk/the-grocer-vision/how-retailers-zoom-in-on-success-with-in-store-ai-cameras/709673.article?ref=packagingeurope.com) on the shelves themselves. Not everybody approves of the rollout, with the robots garnering mixed responses on social media. Some consumers are already sceptical about its real benefits to the shopping experience. “Nobody went within 5ft of it and kept giving it side-eye,” [wrote](https://www.reddit.com/r/CasualUK/comments/1uui2at/the%5Frobots%5Fhave%5Ftaken%5Fover%5Ftesco/?ref=packagingeurope.com) one Reddit user after encountering a robot in their local Tesco. Others complained that a machine had prevented them from walking down a supermarket aisle, with one user commenting: “Can’t wait for that to crash into someone while they are browsing the shelf.” Commenters also expressed doubts about the payoffs for retail workers. While some felt that the robots could help handle the ‘monotony’ of inventory check and leave more complex, fulfilling tasks to human employees, another wrote: “I’m sure staff are absolutely *thrilled* at another annoying thing they need to be keeping an eye on.” “As someone who used to do stock control \[at\] Tesco, there is absolutely no way that is accurate to counting stock on the shelves at all,” another stated. “Stock will be mixed up on the shelves with different types/flavours. It absolutely cannot see to the bottom shelf properly or any higher shelves.” “Going to lead to more unemployment,” one user warned.“Of course, you could restrain the cleaners \[to be\] maintainable technicians to look after them, as that will be an option too.” Another commenter disagreed: “It’s not replacing a worker. There’s no way a worker could stocktake a whole store multiple times a day. “It’s doing the work of 20 extra people for nothing and helping save every store money. For colleagues, it will be a massive benefit. “A lot of stuff is getting stolen nowadays. I think this machine is for that reason. Keeps an eye on stock throughout the day and sees how much is being sold versus stolen.” Questions also arose as to whether the robots are worth the investment. One Reddit user described them as “a huge waste of money” when “there is literally already on-shelf technology” for real-time inventory checks. “The stores that had these near me didn’t keep them,” another wrote. “I think it’s still too expensive to have for more than a trial period.” “I’d be interested to see what cost/benefit/issues something like this would bring,” mused a third. “Seems like an interesting idea in theory, but the manual way round? I don’t know.” Some even felt that supermarkets are focused on the wrong issue: “I think a robot that apprehends shoplifters will be the game changer,” said one user. “Not a stock counting robot.” **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Jones Soda and Crayola team up on limited-edition six pack URL: https://www.packagingeurope.com/jones-soda-and-crayola-team-up-on-limited-edition-six-pack/ Last updated: 2026-07-16T05:58:10.000Z [**Jones Soda**](https://www.jonessoda.com/?ref=packagingeurope.com) **has collaborated with** [**Crayola**](https://www.crayola.com/?ref=packagingeurope.com) **for a limited-edition 6 pack launching during the back-to-school summer season, featuring a refreshed design and part of Jones Soda’s 30th anniversary celebrations.** The limited-edition 6-pack will be available at retail and online through Jones Soda’s direct-to-consumer platform. Retail boxes will include six Crayola x Jones Soda bottles and one collectible Crayola x Jones Soda 6-pack box. Direct-to-consumer orders will include one Crayola x Jones Soda 6-pack box, four colouring pages, and one 8-pack of crayons. The Crayola x Jones Soda 6-Pack will include six flavours, each inspired by a Crayola colour: Fruit Punch Soda inspired by Razzmatazz; Orange & Cream Soda inspired by Sunset Orange; Pineapple Cream Soda inspired by Dandelion; Green Apple Soda inspired by Granny Smith Apple; Berry Lemonade Soda inspired by Robin’s Egg Blue; and Fufu Berry Soda inspired by Razzle Dazzle Rose. The new pack aims to support retail visibility and online consumer demand. By aligning with the back-to-school summer season, Jones Soda says it seeks to tap into consumer nostalgia, family occasions, gifting and seasonal discovery. The limited-edition Crayola x Jones Soda 6-Pack will be available for a limited time while supplies last. In other beverage packaging news, in May German beer brand [Bitburger](https://www.bitburger.com/?ref=packagingeurope.com) announced a new series of collectable, [limited-edition cans](https://packagingeurope.com/news/bitburger-unveils-limited-edition-world-cup-cans/14332.article?ref=packagingeurope.com) to coincide with Germany’s appearance at the 2026 FIFA World Cup. The use of white on the cans ties in with Bitburger’s visual identity and Germany’s famous home kits, while the top of the cans features an allusion to the iconic Schwarz-Rot-Gold collar featured on the shirt. We recently took [a closer look](https://packagingeurope.com/features/a-closer-look-at-limited-edition-packaging/14010.article?ref=packagingeurope.com) at limited-edition packaging in an edition of the Brief, including what makes it so special and why companies continue to produce it. We also considered how consumers engage with it, and the pros and cons of producing one-off products. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### DePoly unveils showcase plant for PET recycling technology URL: https://www.packagingeurope.com/depoly-unveils-showcase-plant-for-pet-recycling-technology/ Last updated: 2026-07-15T12:14:46.000Z [**DePoly**](https://www.depoly.co/?ref=packagingeurope.com) **has established a showcase plant in Monthey, Switzerland for its recycling technology, said to break down PET waste into its original chemical components and recreate virgin-quality raw materials with no loss of performance, suitable for all PET applications.** Claimed to be the ‘first depolymerization facility of its kind and scale’ in Switzerland, the company says it marks part of its journey towards commercialization. The plant’s inauguration on the 6th and 7th of July brought together several of DePoly’s investors including [Una Terra Venture Capital](https://unaterra.vc/?ref=packagingeurope.com), [Infinity](https://infinity-inv.com/?ref=packagingeurope.com), [BASF](https://www.basf.com/?ref=packagingeurope.com) and [Beiersdorf](https://www.beiersdorf.com/?ref=packagingeurope.com). Expected to create 12 direct jobs and over 30 indirect jobs, the showcase plant is due to have a nominal capacity of around 500 tonnes of feedstock input per year. DePoly states the plant will enable it to demonstrate its technology at industrial scale, qualify its products with customers and gather the operational data needed to deploy its future commercial facilities. It also aims to optimize the process and qualify raw materials with industrial customers. The company adds that the insights and process built at the Monthey site will feed into the development of its first commercial plant, targeting a capacity of 50,000 tonnes a year with the location due to be announced in the first half of 2027. In related news, the [European Union](https://european-union.europa.eu/index%5Fen?ref=packagingeurope.com)’s Just Transition Fund has awarded [BlueAlp](https://www.bluealp.nl/?ref=packagingeurope.com) and [LBC Tank Terminals](https://www.lbctt.com/?ref=packagingeurope.com) a [€1.5 million grant](https://packagingeurope.com/news/bluealp-and-lbcs-chemical-recycling-plant-secures-15-million-eu-funding/14396.article?ref=packagingeurope.com) to support their large-scale chemical recycling plant through the front-end engineering design (FEED) phase. The phase will cover technical feasibility, detailed engineering, logistics, site implementation, terminal integration, permitting and financing. [Plastipak](https://www.plastipak.com/?ref=packagingeurope.com) recently [revealed](https://packagingeurope.com/news/plastipak-aims-to-increase-recycled-content-with-single-pellet-pet-resin/14491.article?ref=packagingeurope.com) its pakPET Single Pellet Solution, designed to help manufacturers increase recycled content while maintaining packaging quality, consistency and operational efficiency. According to the company, the ready-to-use resin is suitable for applications including beverage and food containers, personal care packaging and thermoforming applications. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Aluminium meat and seafood tray replaces absorbent pads for recyclability URL: https://www.packagingeurope.com/aluminium-meat-and-seafood-tray-replaces-absorbent-pads-for-recyclability/ Last updated: 2026-09-01T06:48:20.000Z [**i2r Packaging Solutions**](https://i2rps.com/?ref=packagingeurope.com) **has designed its new aluminium tray to replace hard-to-recycle absorbent soakaway pads in fresh meat and seafood packaging.** The Dimple Base Tray features an engineered base that captures and retains liquid within the tray itself – combining the functions of the traditional tray and absorbent pad combination. Reportedly, testing has revealed that the pack can retain up to 16ml of liquid and match the performance of a conventional absorbent pad, all while delivering a 30% improvement in strength compared to a standard tray. Furthermore, the simplified pack structure is anticipated to improve recyclability, avoid waste, and increase packaging strength. i2r describes aluminium as one of the world’s most recyclable packaging materials, and using it in an absorbent tray application negates the need for a hard-to-recycle absorbent pad. i2r’s smoothwall trays are already said to contain 54% recycled content, and the company has set a target of 90% by the end of 2026. After proving the concept with its first Dimple Base profile, i2r plans to extend the technology across further tray formats and fresh food applications. “For decades, absorbent pads have been viewed as an essential part of fresh protein packaging,” said Tom Cliffe, sales director at i2r. “We challenged that thinking by redesigning the tray itself, creating a solution that delivers the same performance while removing an unnecessary packaging component. “The Dimple Base Tray demonstrates how intelligent design can simplify packaging, improve recyclability and deliver practical benefits for manufacturers, retailers and consumers alike. “With billions of fresh meat and seafood packs produced every year, even small design changes can have a significant impact. The Dimple Base Tray offers the industry a practical, scalable solution that improves sustainability without compromising performance.” Previously, i2r released six new [recyclable aluminium trays](https://packagingeurope.com/news/recyclable-aluminium-trays-for-ready-made-foods-to-replace-single-use-plastics/12461.article?ref=packagingeurope.com) for ready-to-cook foods; its B Series range sought to replace single-use plastics while enhancing visual appeal and functionality. In another development, [Sirane](https://www.sirane.com/en/?ref=packagingeurope.com)’s Earthpad – an absorbent pad comprised of cellulose absorbent with an outer layer of paper applied using barrier coatings – was previously [approved for recycling](https://packagingeurope.com/news/siranes-paper-based-absorbent-pad-for-fruit-packaging-receives-on-pack-recycling-label-approval-for-recycling/9511.article?ref=packagingeurope.com) by [OPRL](https://oprl.org.uk/?ref=packagingeurope.com). [Elliott Absorbent Products](https://elliottabsorbents.co.uk/?ref=packagingeurope.com) also sought to unlock the [lowest carbon footprint](https://packagingeurope.com/elliott-launches-worlds-lowest-carbon-footprint-absorbent-meat-pad/5151.article?ref=packagingeurope.com) of any high-absorbency pad on the market with its UniDry range. Designed for use with fresh meat and fish, these pads claimed to use half the cellulose and plastic required to make traditional pads, and to cut emissions from shipping miles by 66% compared to traditional airlaid pads. Meanwhile, [Faerch](https://www.faerch.com/?ref=packagingeurope.com) and [Norfersk](https://www.norfersk.no/?ref=packagingeurope.com) have just implemented 70% food-grade, tray-to-tray recycled PET into their new [meat trays](https://packagingeurope.com/news/norfersk-implements-faerchs-70-tray-to-tray-rpet-into-meat-trays/14160.article?ref=packagingeurope.com), and[Flatlantic](https://www.flatlantic.pt/en?ref=packagingeurope.com) has adopted[BEWI](https://bewi.com/?ref=packagingeurope.com)’s [certified recycled EPS boxes](https://packagingeurope.com/news/flatfish-shipped-in-certified-recycled-eps-to-cut-carbon-emissions-by-30/14393.article?ref=packagingeurope.com) to ship its fresh flatfish – a move hoped to reduce its carbon footprint by 30%. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### 14 EU Member States face legal action for falling short of waste requirements URL: https://www.packagingeurope.com/14-eu-member-states-face-legal-action-for-falling-short-of-waste-requirements/ Last updated: 2026-07-15T06:55:08.000Z **Fourteen EU Member States have received letters of formal notice and/or reasoned opinions from the** [**European Commission**](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com) **for failing to meet waste recycling targets, and for not transposing elements of the Packaging and Packaging Waste Directive, Single-Use Plastics Directive, or Waste Framework Directive into national law.** Letters of formal notice have been sent to Germany, Greece and Cyprus, while reasoned opinions have also been sent to Greece, Bulgaria, Czechia, Spain, Croatia, Cyprus, Hungary, Malta, Poland, Portugal, and Romania – all concerning shortcomings in meeting waste recycling targets in the latest reported data. Under the Waste Framework Directive, Member States were required to prepare 50% of municipal waste for reuse and recycling by 2020\. Bulgaria, Czechia, Germany, Greece, Spain, Croatia, Cyprus, Hungary, Malta, Poland, Portugal, and Romania have all missed the target. Furthermore, the Packaging and Packaging Waste Directive previously required Member States to ensure that between 55% and 80% of all packaging waste was recycled by 31 December 2008\. This included recycling thresholds of 60% for glass, 60% for paper and cardboard, 50% for metals, 22.5% for plastics, and 15% for wood. Reportedly, seven Member States have failed to meet several targets between 2020 and 2023\. Cyprus and Portugal have fallen short of the necessary target for glass, while Greece, Romania and Hungary missed the targets for glass and total packaging. Croatia has missed the mandated recycling rates for glass, metals, and total packaging; and Malta missed targets for paper, cardboard, metals, and total packaging. As such, the Commission is sending letters of formal notice to Germany, Greece and Cyprus. Each has two months to respond to the concerns, or else the Commission may choose to issue reasoned opinions. Since Bulgaria, Czechia, Greece, Spain, Croatia, Cyprus, Hungary, Malta, Poland, Portugal and Romania already received letters of formal notice about their shortcomings in July 2024, each case has been escalated to a reasoned opinion. Failure to address the issues may result in escalation to the [Court of Justice of the European Union](https://curia.europa.eu/site/?ref=packagingeurope.com). The Commission asserts that Member States must boost their implementation efforts to meet increased targets for 2025, 2030, and 2035\. Doing so is expected to foster a single market for secondary raw materials, help the EU reduce its dependence on third countries, and improve the bloc’s competitiveness. Meanwhile, Slovakia has received a reasoned opinion for failing to correctly transpose certain provisions of the Single-Use Plastics Directive – namely, its requirement to introduce extended producer responsibility schemes and cover the necessary costs of waste management, litter clean-up, and awareness-raising measures to prevent and reduce pollution. The Commission points out that tobacco producers are not obliged to cover waste collection costs under Slovak law. Furthermore, the producers of food and beverage containers, cups, lightweight plastic carrier bags, and other products are not required to cover transport and treatment costs; and Slovak legislation does not cover rules on the costs for cleaning up litter. A letter of formal notice was previously issued in May 2025, to which Slovakia replied that it would correct the transposition. So far, the amending legislation has not been adopted. Now Slovakia has two months to respond to the letter of formal notice and take the necessary measures, otherwise the Commission will consider referring the case to the Court of Justice of the European Union. Additionally, the Commission has addressed a letter of formal notice to Finland for failing to correctly transpose certain elements of the Waste Framework Directive into national law by the deadline of 5 July 2020. The requirements included the Directive’s provisions on the scope of municipal waste, its definition of material recovery, its rules on handling hazardous waste, and its conditions to derogate from the separate collection obligation. According to the Commission, the Waste Framework Directive is ‘crucial’ to ensuring the EU’s competitiveness and securing its transition into a circular economy. If Finland does not address the Commission’s concerns within two months, it may receive a reasoned opinion. These are the latest measures in ongoing legal action against non-compliant Member States. Back in 2024, an infringement procedure was commenced against [all 27 Member States](https://packagingeurope.com/news/all-27-member-states-miss-collection-and-recycling-targets-and-face-infringement-procedure/11677.article?ref=packagingeurope.com) for falling short of legally binding collection and recycling targets; [legal action was also taken](https://packagingeurope.com/news/member-states-face-legal-action-for-unclear-labelling-unprepared-waste-and-more/12155.article?ref=packagingeurope.com) against 17 Member States for incorrect waste sorting labels, reusable and recyclable materials ending up in landfill, and more. More recently, the Commission has [opened infringement procedures](https://packagingeurope.com/news/eu-commission-takes-action-against-20-member-states-over-green-claims-laws/14336.article?ref=packagingeurope.com) against 20 Member States for failing to report on the transposition of EU-wide green claims and sustainability label legislation into national law. Specifically, they are accused of failing to fully transpose the Directive on Empowering Consumers for the Green Transition into national law. France has also been [referred](https://packagingeurope.com/news/eu-commission-refers-france-to-court-of-justice-for-undisclosed-labelling-law/14270.article?ref=packagingeurope.com) to the Court of Justice of the European Union due to its enforcement of a nation-specific sorting logo and its failure to disclose the law before it was adopted. Yet the Commission has also [withdrawn its detailed opinion](https://packagingeurope.com/news/eu-commission-withdraws-detailed-opinion-on-german-packaging-law/14355.article?ref=packagingeurope.com) regarding Germany’s draft Packaging Law Implementation Act, with the Member State successfully proving that the Commission had mistranslated the notified draft and misinterpreted elements of German packaging law. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### ReVentas receives £3.5m from Scottish government to develop solvent-based recycling technology URL: https://www.packagingeurope.com/reventas-receives-35m-from-scottish-government-to-develop-solvent-based-recycling-technology/ Last updated: 2026-07-14T14:32:41.000Z **Start-up** [**ReVentas**](https://reventas.co.uk/?ref=packagingeurope.com) **has been awarded a £3.5m grant from** [**Scottish Enterprise**](https://www.scottish-enterprise.com/?ref=packagingeurope.com) **(Scotland’s national economic development agency) to fund the development of its solvent-based recycling technology over the next three years, particularly focusing on hard to recycle plastics including food packaging films.** Awarded as part of a £9m project, the funding aims to help ReVentas further develop its proprietary recycling technology, with hard to recycle plastics expected to become an increasing priority for councils from 2028 onwards, as requirements to collect and process films expand across the UK. According to Scottish Enterprise, ReVentas’ technology utilizes a chemical solvent to dissolve waste plastics, filtering out contaminants including colour and odour and producing a ‘natural, virgin-like’ polymer that can be used directly in applications such as packaging and consumer and automotive products. The technology is said to operate at low temperatures and pressures, reducing carbon footprint and process cost. ReVentas seeks to move closer to commercial deployment through the support of Scottish Enterprise, expanding its pilot plant facility in Livingston to handle more complex plastic waste streams. The company recently signed an engineering and licensing alliance agreement with [KBR](https://www.kbr.com/en?ref=packagingeurope.com) to support the global roll out of the technology. Nicola Anderson, director of Scaling Innovation at Scottish Enterprise, said: “ReVentas is developing pioneering recycling technology that has the potential to transform how valuable materials are recovered and reused, supporting Scotland’s transition to a more sustainable, circular economy. By turning cutting-edge innovation into commercial opportunity, the company is creating high-quality green jobs, attracting investment and strengthening Scotland’s position as a leader in clean technologies.” Earlier this year, [PureCycle Technologies](https://www.purecycle.com/?ref=packagingeurope.com) revealed [plans](https://packagingeurope.com/news/purecycle-to-open-eu-funded-polypropylene-recycling-plant-in-belgium/14081.article?ref=packagingeurope.com) to build a polypropylene dissolution recycling facility in the [Port of Antwerp-Bruges](https://www.portofantwerpbruges.com/en?ref=packagingeurope.com), targeting an annual production capacity of 59,000 tonnes. The move is part of a €40 million grant agreement with the European Climate, Infrastructure and Environment Executive Agency ([CINEA](https://cinea.ec.europa.eu/index%5Fen?ref=packagingeurope.com))’s [Innovation Fund](https://cinea.ec.europa.eu/programmes/innovation-fund%5Fen?ref=packagingeurope.com), with the project set to contribute to the European Green Deal’s decarbonizing and circularity objectives, as well as the Circular Economy Action Plan and the Green Industrial Deal. In May, [Traceless](https://www.traceless.eu/?ref=packagingeurope.com) announced its first [industrial production facility](https://packagingeurope.com/news/traceless-announces-first-industrial-facility-for-natural-polymer-technology/14275.article?ref=packagingeurope.com) for its bio-based, home-compostable natural polymer technology, aiming to end dependence on fossil raw materials and build a circular bioeconomy in Europe. At the facility in Hamburg, Germany, plant-based residues from the agricultural industry will be processed into a material that can be used as a natural plastic substitute. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Inside a new project turning flexible snack packs into new food packaging URL: https://www.packagingeurope.com/inside-a-new-project-turning-flexible-snack-packs-into-new-food-packaging/ Last updated: 2026-07-15T12:04:57.000Z **Last month we reported on** [**HolyGrail 2030**](https://circularpackaging2030.eu/?ref=packagingeurope.com)**’s latest project to** [**test intelligent sorting and recycling**](https://packagingeurope.com/news/holygrail-project-to-sort-and-recycle-crisp-packets-into-new-food-packaging/14446.articlehttps:/packagingeurope.com/news/holygrail-project-to-sort-and-recycle-crisp-packets-into-new-food-packaging/14446.article?ref=packagingeurope.com) **of flexible food-contact polypropylene (PP) packaging, and the consortium has now begun industrial trials utilizing digital watermarks. We spoke with Richard Akkermans, European R&D packaging productivity and sustainability manager at** [**Mondelēz**](https://www.mondelezinternational.com/?ref=packagingeurope.com) **and Russell Avens, global packaging director at** [**p**](https://www.pladisglobal.com/?ref=packagingeurope.com)[**ladis**](https://www.pladisglobal.com/?ref=packagingeurope.com)**, to find out more.** **First things first, please could you introduce this news for our readers who may have missed it the first time around?** **Akkermans:** If people missed it, the exciting news is that the 80+ strong industry consortium working on HolyGrail 2030 has announced that we have moved to industrial trials of intelligent sorting of flexible food-contact polypropylene packaging enhanced with digital watermarks. This builds on the high sorting rates previously achieved for rigid plastic packaging in HolyGrail 2.0 and pushes towards the even harder challenge of sorting food-contact flexibles. The sorted material will then be recycled in Q4 2026 and converted back into flexible packaging in the first end to end market demonstration of its kind globally for flex PP. **How did your company get involved in the HolyGrail project, and what motivated the company to take part?** **Avens:** For pladis, HolyGrail starts with a simple reality: a pack can do everything right on shelf and still be hard to recognise once it reaches a recycling centre. Our packaging has to protect the product, keep it fresh, run efficiently through our factories, look right for consumers and meet strict food safety requirements. Flexible packaging does that incredibly well. But once it has been used, it becomes one of millions of lightweight packs moving at speed through the recycling system. At that point, the question becomes: does the system know what it is, what it was used for, and where it needs to go next? That was our motivation for taking part. HolyGrail is about giving packaging a more accurate identity after use. Digital watermarking has the potential to help sorting systems distinguish between materials and applications in a much more precise way, including whether a pack previously held food. **Akkermans:** Mondelēz International’s ambition is to push towards full circularity of our packaging materials. Of all the mono-pack materials that pass CEFLEX’s Design for a Circular Economy (D4ACE) guidance, food-contact PP flexibles currently have some of the lowest sorting and recycling rates, despite the essential role they play in keeping food fresh and food-safe for consumers. As a snack company using a lot of these packaging materials, the HolyGrail 2030 project represents an important workstream for Mondelēz to help prove the feasibility and viability of making flexibles circular. **What specific role will your company play in this latest stage of the HolyGrail project?** **Avens:** pladis’ role is to bring real packaging and real technical experience into the trial. We are working with our suppliers and consortium partners to incorporate invisible digital watermarks into existing pack designs, including our Sultana packs in Belgium. That sounds simple, but in practice it means making sure the pack still performs across every part of its life - from production and filling to shelf impact, consumer use and food safety. The important point is that this is not a desktop exercise. These are packs entering a real collection and sorting system. That gives the industry a much better view of what happens when the technology meets real-world conditions: creases, contamination, different lighting, different pack shapes and the realities of a sorting line. For us, the value is in the learning. We are contributing our packaging expertise, but we are also there to listen to the data. Circularity will not be unlocked by one company working alone. It will depend on brands, suppliers, waste systems, recyclers and policymakers understanding what works at scale - and what still needs to change. **Akkermans:** Along with Pepsico and pladis, Mondelēz already has already placed digitally watermarked flexible packaging on the Belgium market. In partnership with AIM, DigiMarc, Fost Plus and Pellenc ST, preliminary sorting trials at Hündgen Entsorgung have already started. Further to this, Mondelēz chairs the Technical Leadership Team for the project, along with its sister project on rigid PP packaging, helping steer both projects towards the goal of re-creating packaging from intelligently sorted and advanced recycled material. **Why are flexible polypropylene (PP) packs the central focus of this stage of the project, and why are they currently so difficult to sort and recycle?** **Akkermans:** Of all the mono-pack materials that pass CEFLEX’s Design for a Circular Economy (D4ACE) guidance, food-contact PP flexibles currently have some of the lowest sorting and recycling rates, despite the essential role they play in keeping food fresh and food-safe for consumers. Flexibles are typically more difficult to collect and sort however, and this, coupled with the low historical demand for recyclates due to lack of food-contact approval, has meant that infrastructure for recycling them is lagging behind. So by focusing on this packaging type, as the material with the biggest recycling gap to close, and demonstrating what is needed to increase the circularity of food-contact recycled PP, the belief is that we can not only build a roadmap to increase its recycling rate, but also that many of the learnings will then also be transferable to other packaging types that already have higher recycling rates. **Avens:** Flexible polypropylene is a critical format for snacks because it is light, efficient and excellent at protecting quality and freshness. That matters. Packaging has to prevent waste as well as reduce waste. But the same qualities that make flexible packs so useful can make them difficult to recycle. They are thin, light and often crumpled or flattened after use. On a high-speed sorting line, a biscuit wrapper, a snack pack and non-food flexible packaging can look very similar. Traditional sorting can often identify the material, but it cannot always provide the more detailed information needed to create cleaner, food-grade recycling streams. That distinction is crucial. If we want more food packaging to be recycled back into food-safe applications in future, the system needs to know much more precisely what a pack was used for. Food-contact packaging rightly has very high safety standards, so better sorting is not a nice-to-have, it is fundamental. Digital watermarking could help bridge that gap. I would not describe it as a silver bullet, because packaging circularity is too complex for that. But it could be a very important piece of infrastructure for a smarter recycling system. **What will success in this project look like for you? Are there any key goals or objectives?** **Akkermans:** Currently, the only technology available for providing food-contact flexible PP packaging is chemical recycling, allocated through mass balance, which Mondelēz has already started to use in brands like Cadbury Dairy Milk in the UK, Freia in Norway and Marabou in Sweden. Mondelēz, along with the rest of the HolyGrail 2030 consortium, believes that to successfully meet the ambitious PPWR targets for recycled content in food-contact plastic packaging in both 2030 and 2040, multiple complementary recycling technologies will need to be developed. The HG2030 goal is to identify and demonstrate the end to end combinations of technologies that have the best chance of increasing the availability, compatibility and affordability of food-contact recycled PP so that we can drive this valuable packaging type towards circularity. **Avens:** Success for pladis is evidence we can act on. We want to understand how reliably the watermark can be detected, how accurately packs can be sorted, how the technology performs once packaging has been through real consumer use, and what that could mean for recycled material quality. A good outcome is not simply saying, “the technology works.” It is being much more specific: where does it work, under what conditions, what would need to improve, what would it cost to scale, and what role could it play in meeting future recycled content requirements for food packaging? For pladis, the bigger objective is to help make flexible packaging circularity more credible and more scalable. Under Happy People, Happy Planet, we are focused on reducing virgin plastic use, improving recyclability and cutting waste. This trial can help us understand how better sorting technology could support those goals while protecting the product quality and food safety consumers expect from our brands. The real prize is not a better pilot. It is a better system. If HolyGrail helps the value chain move from broad ambition to practical, investable solutions, then it will have done something very important. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How are big brands working with plastic packaging in 2026? URL: https://www.packagingeurope.com/how-are-big-brands-working-with-plastic-packaging-in-2026/ Last updated: 2026-08-05T09:27:53.000Z **How are household brands using or reducing plastic packaging – and what does it say about brand sentiment on the whole?** **We take a closer look at the five biggest brands by sales –** [**Nestlé**](https://www.nestle.com/?ref=packagingeurope.com)**,** [**PepsiCo**](https://www.pepsico.com/docs/pepsico-5v9wci20/media/Files/esg-topics/2025-ESG-Performance-Metrics-and-Calculation-Methodology.pdf?ref=packagingeurope.com)**,** [**Procter & Gamble**](https://us.pg.com/?ref=packagingeurope.com)**,** [**Unilever**](https://www.unilever.com/?ref=packagingeurope.com)**, and** [**Coca-Cola**](https://www.coca-cola.com/?ref=packagingeurope.com) **– to discover their attitudes and approaches towards plastic packaging in the present and future.** --- **Nestlé** According to its [Non-Financial Statement](https://www.nestle.com/sites/default/files/2026-02/non-financial-statement-2025.pdf?ref=packagingeurope.com) for 2025, the company operated under two main packaging targets last year: reducing its virgin plastic by one third against a 2018 baseline, and designing over 95% of its plastic packaging for recycling systems, alongside ongoing work to unlock 100% recyclable or reusable solutions. Reportedly, the company achieved a 28% reduction in virgin plastic and designed 87.5% of its plastic packaging for recycling. This includes implementing 40.8% recycled content into its packaging. While 89.5% of its packaging portfolio was said to be recyclable, reusable and compostable by the end of last year, this figure remains identical to the progress reported in 2024. As [reported](https://www.bloomberg.com/news/features/2024-07-11/nestle-s-scaled-back-recycling-goals-highlight-world-s-plastic-pollution-problem?ref=packagingeurope.com) by [Bloomberg](https://www.bloomberg.com/?ref=packagingeurope.com), Nestlé previously came under fire for quietly adjusting the wording on its website to target 100% *designed-for-recycling* plastic packaging, not necessarily *recyclable,* by 2025\. A spokesperson told the publication that infrastructural barriers were holding the company back from fulfilling its original goal. Even so, Nestlé underlines its commitment to investing in reuse and refill systems. It claims to have undergone a 0.51% increase in reusable packaging solutions last year, marking a 0.02% increase since 2024. Among its other proclaimed commitments, Nestlé plans to help develop new packaging material and solutions; evaluate the safety and functionality of recyclable, reusable, biodegradable and compostable packaging formats; work to improve existing circular economy infrastructure and address plastic waste in the environment; and incorporate consumer engagement into on-pack communications, collection points, and more. Elsewhere in the statement, the brand sets out its Golden Design Rules. Modelled on the Consumer Goods Forum’s rules of the same name, the list sets out a guideline to help Nestlé design its packaging for recyclability and minimize its use of materials overall. The Rules include eliminating ‘problematic’ or unnecessary packaging; following regional or local industry guidelines when designing for recycling and considering local infrastructure; maximizing recycled content without compromising product safety; and engaging in communication with customers on how to responsibly dispose of Nestlé’s packaging. Nestlé has also published a [Negative List](https://www.nestle.com/sites/default/files/asset-library/documents/media/press-release/2019-january/nestle-action-tackle-plastic-waste-negative-list.pdf?ref=packagingeurope.com) – a list of materials, additives, packaging concepts, and items it expects to become obsolete based on the evolution of recycling technologies, infrastructure, and regulatory frameworks. It clarifies that these are not time-bound commitments, but an illustration of its direction and priorities. Earlier this year, the [Financial Times](https://www.ft.com/?ref=packagingeurope.com) claimed to see footage of Nestlé chief executive Philipp Navratil [blaming President Donald Trump](https://packagingeurope.com/news/nestle-chief-executive-blames-trump-for-sustainability-silence/13832.article?ref=packagingeurope.com) for the brand’s perceived silence on sustainability – stating that he would consider it a “huge mistake” not to centre environmentalism in the company’s operations. **PepsiCo** Last year, PepsiCo [scaled back various sustainability targets](https://packagingeurope.com/news/pepsico-revisits-plastic-packaging-targets-due-to-external-factors/12867.article?ref=packagingeurope.com), ostensibly in response to a patchwork of plastic targets and bans across international markets. While it had intended to design 100% of its packaging to be recyclable, compostable, biodegradable, or reusable by 2025, it [predicted](https://packagingeurope.com/news/pepsico-could-fail-to-meet-sustainability-goals-esg-report-reveals/11539.article?ref=packagingeurope.com) in its 2023 ESG Summary Overview that it would fall short of this target. Now it has removed biodegradability from its scope and set its sights on achieving [at least 97%](https://packagingeurope.com/news/pepsico-revisits-plastic-packaging-targets-due-to-external-factors/12867.article?ref=packagingeurope.com) reusable, recyclable, or compostable primary and secondary packaging in its key packaging markets by 2030. Its recycled content target for plastic packaging has been downscaled from 50% by 2030 to at least 40% by 2035 or sooner, now applying solely to primary packaging in its key packaging markets. So, too, has its original goal to reduce virgin plastic by 20% been switched to a 2% year-on-year decrease. While it has not released its progress report for 2025 as of this article’s publication, PepsiCo’s [2025 ESG Performance Metrics and Calculation Methodology](https://www.pepsico.com/docs/pepsico-5v9wci20/media/Files/esg-topics/2025-ESG-Performance-Metrics-and-Calculation-Methodology.pdf?ref=packagingeurope.com) indicate a 93% share of recyclable, compostable or reusable packaging, a 15% share of recycled content in its plastic packaging, and a 5% year-on-year reduction in virgin plastic as of 2024. The company highlighted its work to adopt ‘market-leading’ biobased and renewable materials in 2024. In the UK, transitioning into a [recyclable paper exterior bag](https://packagingeurope.com/news/walkers-targets-virgin-plastic-reduction-with-new-paper-outer-bags/11165.article?ref=packagingeurope.com) for its Snack A Jacks multipacks was expected to reduce the brand’s use of virgin plastic by 65 tonnes per year. Furthermore, the company implemented ‘recycle-ready’ paper bottoms for all take-home size canisters of Mini’s in North America. PepsiCo’s Positive Packaging Outcomes Fund aspires to support internal projects in pursuit of its sustainable packaging goals. In 2024, the company established collection programmes in Mexico, Brazil, and Uganda in a bit to increase its recycling rates. Similarly, it launched a crisp packet collection programme with a recycling consortium at its offices in Plano, Texas, USA. The company also reports its participation in setting up a voluntary extended producer responsibility programme for collecting and recycling flexible packaging in Thailand, alongside its collaboration with [Intuitive AI](https://intuitive.ai/?ref=packagingeurope.com) to offer the Oscar Sort AI recycling and sortation system in high-traffic areas across the United States. **Procter & Gamble** By 2030, Procter & Gamble aspires to eliminate 50% of its virgin petroleum plastic per unit of production compared to a 2017 baseline. [As of 2025](https://packagingeurope.com/news/where-is-pandg-in-the-pursuit-of-its-sustainable-packaging-goals/13152.article?ref=packagingeurope.com), it reported its progress at 21%. The company also stated that it had designed 80% of its packaging for recycling or reuse, marking a 25% increase in the space of five years. Due to a reported shortage in consumer access to treatment facilities and the risk of contaminated plastic recycling streams, compostable and biodegradable packaging are excluded from P&G’s packaging goals. Non-profit [As You Sow](https://www.asyousow.org/?ref=packagingeurope.com) has expressed its concerns about the feasibility of P&G’s targets – suggesting that [approximately 19%](https://www.asyousow.org/resolutions/2025/4/25-procter-and-gamble-sustainable-packaging-policies-for-flexible-plastics?ref=packagingeurope.com) of the company’s packaging is made of flexible plastic,which As You Sow describes as ‘virtually unrecyclable in America’. In its [Ambition 2030 Mid-Point Progress Update](https://s204.q4cdn.com/332108499/files/doc%5Fdownloads/esg/2025/Ambition-2030-progress-update.pdf?ref=packagingeurope.com), P&G concedes: “The remaining industry-wide challenges for items such as small-size packaging (less than 2 inches x 2 inches) and flexible packaging will require advancement of feasible, at-scale solutions that are not in place today and may not be by 2030. “We currently estimate the percentage of our packaging portfolio without feasible at-scale technical solutions by 2030 to be in the low-single digits.” To tackle these roadblocks, P&G is involved with partners and projects such as the [Alliance to End Plastic Waste](https://www.endplasticwaste.org/?ref=packagingeurope.com), [The Recycling Partnership](https://recyclingpartnership.org/?ref=packagingeurope.com)’s [Film & Flexibles](https://recyclingpartnership.org/film-and-flexibles/?ref=packagingeurope.com) and [Polypropylene Recycling](https://recyclingpartnership.org/polypropylene-coalition/?ref=packagingeurope.com) Coalitions, [WWF](https://wwf.org/?ref=packagingeurope.com)’s [Re:Source Plastic](https://resource-plastic.com/?ref=packagingeurope.com) initative, [HolyGrail 2.0](https://www.digitalwatermarks.eu/?ref=packagingeurope.com), the [Circulate Capital Ocean Fund](https://www.circulatecapital.com/?ref=packagingeurope.com), [Delterra](https://delterra.org/?ref=packagingeurope.com), and the [Bioplastics Feedstock Alliance](https://bioplasticfeedstockalliance.org/?ref=packagingeurope.com). In another development, the company reports that over 99% of its sites maintained zero manufacturing waste to landfill in 2025, accounting for a limited and now-resolved outage at a single location. P&G also claims to have exceeded last year’s target to ensure that 50% of its virgin paper packaging is [FSC](https://fsc.org/en?ref=packagingeurope.com)\-certified – achieving 73% in the last fiscal year. Even so, its paper practices have come into question. [Hagens Berman](https://www.hbsslaw.com/?ref=packagingeurope.com) has filed a [class-action lawsuit](https://packagingeurope.com/news/pandg-faces-lawsuit-alleging-misleading-environmental-claims-on-toilet-paper-packaging/12385.article?ref=packagingeurope.com) on the basis that P&G’s Charmin toilet paper brand uses ‘hazy’ FSC and [Rainforest Alliance](https://www.rainforest-alliance.org/?ref=packagingeurope.com) certifications to mislead consumers about the company’s deforestation practices. Allegedly, ‘only a fraction’ of P&G’s wood pulp is actually sourced from FSC-certified forests. As of this article’s publication, P&G’s reply is pending in the [District Court for the Southern District of Ohio](https://www.ohsd.uscourts.gov/?ref=packagingeurope.com). **Unilever** While Unilever previously sought to halve its virgin plastic consumption by 2025, the company [revised its goal](https://packagingeurope.com/news/unilevers-reduced-and-extended-plastic-reduction-target-causes-controversy/11275.article?ref=packagingeurope.com) in 2024\. Now the company aims to reduce its plastics by one-third by the end of this year. Also speaking to [Bloomberg](https://www.bloomberg.com/uk?ref=packagingeurope.com), CEO Hein Schumacher [explained](https://www.bloomberg.com/news/features/2024-04-19/esg-unilever-scales-back-sustainability-goals?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTcxMzkwMzY4NSwiZXhwIjoxNzE0NTA4NDg1LCJhcnRpY2xlSWQiOiJTQzZFMDlUMVVNMFcwMCIsImJjb25uZWN0SWQiOiI1QkFDRjg0RkU0NTc0NzJBQURGODgwMDg1NThBQjA4MyJ9.SgeK1PD2u21uMpJ4sQT0YfmVcqmmPJCUX%5FdPkMVaqkU&ref=packagingeurope.com) that further progress in recycling infrastructure, alongside partners in government, retail, and the petrochemical industry, was necessary to improve the company’s responsible use of plastics. He also stated that international conflicts were taking precedence over ESG and climate targets. In its [Sustainability Statement 2025](https://www.unilever.com/files/unilever-sustainability-statement.pdf?ref=packagingeurope.com), Unilever set out its ‘reduce, circulate, collaborate’ strategy – reducing its virgin plastic, scaling the collection and processing systems to keep plastic in circulation and out of the environment, and working alongside industry partners and policymakers to increase its impact. Most of its virgin plastic reduction so far is attributed to post-consumer recycled plastic, sourced via its business groups and network of post-consumer recyclate suppliers. The statement goes on to indicate that Unilever collected and processed more plastic than it sold last year – partially by purchasing over 152 kilotonnes of recycled plastic for use in its packaging, but also through strategic partnerships and participation in extended producer responsibility schemes. It highlights its work to scale alternative packaging formats and materials as another method of reducing its plastic footprint. These include its previous [acquisition](https://packagingeurope.com/news/unilever-has-acquired-refillable-personal-care-brand-wild-whats-next/12705.article?ref=packagingeurope.com) of the refillable deodorant brand [Wild](https://wearewild.com/?ref=packagingeurope.com), a reusable trigger spray for [Cif](https://www.cifclean.co.uk/home.html?ref=packagingeurope.com)’s Infinite Clean all-in-one spray – a move said to have reduced plastic waste by 50% – and more than 50 reuse-refill pilots conducted in the last five years. Unilever continues to describe hard-to-recycle flexible plastics such as sachets as an ‘industry-wide challenge’. Earlier this year, the company announced the introduction of a paper flexibles target in its Sustainability Progress Index (SPI), designed with the aim of accelerating its transition to paper-based packaging, targeting between 7.4kT and 13.7kT, which it hopes to launch by 2028. Additionally, the company plans to keep investing in waste collection infrastructure across various countries through initiatives such as [Circulate Capital](https://www.circulatecapital.com/?ref=packagingeurope.com)’s Ocean Fund. Looking ahead, Unilever states its intent to keep reducing its virgin plastics and designing new packaging formats for recycling, reuse, or compostability, including a further transition into recycled and renewable feedstocks. It also plans to use targeted investments and advocacy to improve recyclability in practice and increase access to recycled content. **Coca-Cola** [Back in 2024](https://packagingeurope.com/news/the-coca-cola-company-strips-back-environmental-goals-and-extends-deadline/12228.article?ref=packagingeurope.com), [The Coca-Cola Company](https://www.coca-colacompany.com/?ref=packagingeurope.com) lowered the ambition of its voluntary environmental goals. While it originally sought to use at least 50% recycled material in its primary packaging by 2030, it currently plans to implement between 30% and 40% recycled material into its primary plastic, glass, and aluminium packaging by 2035 – specifically targeting between 30% and 35% recycled content for its global plastic packaging. Furthermore, Coca-Cola’s original intent was to collect and recycle a bottle or can for each one sold by 2030\. This goal was changed to collect 70-75% of the equivalent number of containers it introduces to the market every year – a revision it attributes to differences in systems, infrastructure, regulatory environments, and consumer behaviours between different countries and states. Another previous target was to design all its plastic packaging for recycling by 2025\. Claiming that more than 95% of its packaging was recyclable as of 2024, Coca-Cola stated its commitment to finding solutions for the remaining packages. It underlined its commitment to investing in refillable packaging where the relevant infrastructure exists, alongside its plans to collaborate with local and international partners to improve collection models, build upon its design innovations, invest in local infrastructure, and communicate with policymakers. In a previous report, Packaging Europe took a [deep dive](https://packagingeurope.com/features/report-how-are-the-top-brands-progressing-on-packaging-sustainability-in-2026/14050.article?ref=packagingeurope.com) into the top six FMCG signatories of the [Ellen MacArthur Foundation](https://www.ellenmacarthurfoundation.org/?ref=packagingeurope.com)’s Global Commitment (which all the aforementioned brands have also signed). There we discovered that The Coca-Cola Company had experienced a 9.84% increase in virgin plastic since 2023. While it reported that 99.94% of its packaging was designed to be recyclable, reusable, or compostable, this only covered 78.93% of its plastic portfolio – excluding components such as closures, labels and pre-packaged, non-refillable cups. Even so, the Company reported that 18% of its primary consumer plastic was sourced from post-consumer recycling streams in 2024\. It was also thought to offer a 1.11% share of reusable plastic packaging, with Coca-Cola getting involved in the [NextGen Consortium](https://www.closedlooppartners.com/nextgen/?ref=packagingeurope.com)’s [Petaluma Reusable Cup Project](https://packagingeurope.com/news/coca-cola-starbucks-and-pepsico-lead-city-wide-trial-of-default-reusable-cups/11602.article?ref=packagingeurope.com) – a city-wide trial later found to achieve a [51% return rate](https://packagingeurope.com/news/starbucks-pepsico-and-coca-cola-see-51-return-rate-with-default-reusable-cups/12533.article?ref=packagingeurope.com). Several of the brands mentioned in this article are also members of the [Business Coalition for a Global Plastics Treaty](https://www.businessforplasticstreaty.org/?ref=packagingeurope.com), which calls for a set of global, legally binding regulations to tackle plastic pollution while delivering economic, environmental and social value at a national and global scale. Coca-Cola has also been involved in its own plastic-related controversies. Alongside Nestlé, the brand was accused by the European Consumer Organisation ([BEUC](https://www.beuc.eu/?ref=packagingeurope.com)) and its members of misleading consumers with inaccurate statements on their plastic beverage bottles, including ‘100% recycled’ and ‘100% recyclable’. It was argued that these statements only applied to certain components of the bottle; not to the caps, inks, colourants, or adhesives, for example, which were believed to impact the actual recycled content of a bottle but were ‘rarely, if ever’ mentioned on labels. Coca-Cola subsequently committed to [revisiting its product labels](https://packagingeurope.com/news/coca-cola-to-rework-misleading-recycling-claims-on-plastic-bottles/12829.article?ref=packagingeurope.com) and marketing materials, including its use of ‘green’ imagery and symbols. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### ‘Pocket-sized’ reusable coffee cup lid to tackle plastic waste on the go URL: https://www.packagingeurope.com/pocket-sized-reusable-coffee-cup-lid-to-tackle-plastic-waste-on-the-go/ Last updated: 2026-07-14T07:01:54.000Z **Made from recycled plastic and tasteless food-grade silicone,** [**Lydy**](https://www.lydy.com.au/?ref=packagingeurope.com) **is a reusable lid intended for use with on-the-go coffee cups to keep single-use plastic out of landfills.** Lydy is designed to be used on paper, ceramic and glass coffee cups. Its two rings fit multiple standard takeaway cups; the inner ring is set to fit 6oz and 8oz cups, while the outer ring is set to fit 12oz and 16oz. With the cup positioned on a flat surface, users can align its rim with one of Lydy’s rings, push down to lock the lid in place, and drink through the raised spout. This is designed to mimic drinking out of a mug, with the ‘spinner’ spout included to keep the cup sealed. Lydy is considered to be BPA-free and safe to use in direct contact with hot beverages. Consumers are warned that the lid is not designed to fit non-standard cups or [KeepCups](https://au.keepcup.com/?ref=packagingeurope.com). It must be dry to ensure proper sealing, but while this should prevent leaks, the seal is not airtight and will not prevent spillage if the cup is tilted orliftedby the lid. The ‘pocket-sized’ lid comes with a silicone carry pouch to keep the lid clean before use and a consumer’s bag clean post-use. The pouch can also be attached to a bag or keychain for convenient transport. To clean the lid, consumers can rinse it under a tap or place it in a dishwasher. Altogether, Lydy is hoped to help keep plastic coffee cup lids out of landfill; the company suggests that the conventional solution takes 450 years to break down, and that it can release harmful chemicals when heated. “I didn’t want Lydy to just be a basic lid,” says founder and CEO Lauren Yehezkel. “Lydy had to fit all standard size take-away cups and be functional on paper, ceramic and glass. I wanted Lydy to have the ability to fit into every lifestyle with ease.” “Never again will coffee-lovers have a guilt-driven cafe visit from forgetting to wash or bring their cup,” she adds. “Never again will we be late to the office because we forgot that our cup was in the dishwasher. Never again will you have to carry heavy glasses in bulky bags, or watch helplessly as glass cups smash to the floor.” In a similar solution, [Berry Global](https://www.berryglobal.com/?ref=packagingeurope.com) previously revealed a [recyclable sip lid](https://packagingeurope.com/news/berry-tops-its-reusable-cups-with-multi-purpose-polypropylene-sip-lid/12381.article?ref=packagingeurope.com) for its reusable cup lineup. Made from ‘widely recyclable’ polypropylene, the lid is designed to be dishwasher-safe, usable with or without a straw, and recyclable at end-of-life – using an NIR-detectable colourant in its black variant for efficient sorting. [Faerch](https://www.faerch.com/en?ref=packagingeurope.com) has also launched an [rPET lid](https://packagingeurope.com/news/faerch-unveils-rpet-hot-drinks-lid-for-coffee-and-beverage-industry/12832.article?ref=packagingeurope.com) for the coffee and beverage industries – crafted from up to 85% recycled PET plastic and said to fully recycle into food-grade packaging. The lid is expected to help coffee chains and beverage providers stay ahead of the legislative curve and align with incoming sustainability regulations. In a different approach, [Ekoroll](https://ekoroll.com/?ref=packagingeurope.com) has developed a [lid-free paper cup](https://packagingeurope.com/news/lid-free-paper-cup-from-ekoroll-avoids-plastic-lids-and-polymer-coatings/14262.article?ref=packagingeurope.com) for hot and cold drinks. With anintegrated lid built into the cup wall, consumers must fold the top of the cup to create a drinking spout and sealed closure – negating the need for a separate plastic lid in line with the EU Single-Use Plastics Directive’s restrictions. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Duni Group implements PP mono-material solutions for takeaway, ready meals and catering URL: https://www.packagingeurope.com/duni-group-implements-pp-mono-material-solutions-for-takeaway-ready-meals-and-catering/ Last updated: 2026-07-13T14:32:00.000Z [**Duni Group**](https://www.dunigroup.com/?ref=packagingeurope.com) **has announced it is implementing polypropylene (PP) mono-material solutions across its Duniform brand’s takeaway, ready meal and catering lines, aiming to make them more compatible with existing recycling systems.** The new solutions are said to reduce the use of additives and fillers and are part of the Group’s long-term goal to develop packaging designed for recycling which meets increasing regulatory requirements, such as the EU’s upcoming Packaging and Packaging Waste Regulation (PPWR). Duni Group states that the transition to mono-material products retains the same performance and areas of use and does not require any changes to product design, functionality or article numbers for customers. Following long-term development, the new solutions have been implemented across all new production and are gradually being rolled out to customers. In related news, [Walki](https://www.walki.com/?ref=packagingeurope.com) and [Dow](https://www.dow.com/?ref=packagingeurope.com)’ recently revealed a mono-material [MDO-PE pouch](https://packagingeurope.com/news/walki-and-dow-create-mdo-pe-pouch-with-matte-finish-to-align-with-ppwr/14403.article?ref=packagingeurope.com) with a matte finish, expected to unlock recyclability and high performance for frozen food packaging in compliance with the Packaging and Packaging Waste Regulation (PPWR). Potential applications include dry food products like cereals, as well as fresh food in modified atmosphere packaging applications. This month [Klöckner Pentaplast](https://www.kpfilms.com/en/?ref=packagingeurope.com) (KP) has [introduced](https://packagingeurope.com/news/kl%C3%B6ckner-pentaplast-seeks-waste-reduction-with-fully-recyclable-fruit-trays/14454.article?ref=packagingeurope.com) a new mono-material tray range for fresh fruit as part of its KP Infinity portfolio, said to be fully recyclable, lightweight and durable. KP adds that the trays offer a lower carbon footprint and feature consumer-facing recycling messaging designed to simplify disposal. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Plastipak aims to increase recycled content with single pellet PET resin URL: https://www.packagingeurope.com/plastipak-aims-to-increase-recycled-content-with-single-pellet-pet-resin/ Last updated: 2026-07-13T16:31:27.000Z [**Plastipak**](https://www.plastipak.com/?ref=packagingeurope.com) **has revealed its pakPET Single Pellet Solution, designed to help manufacturers increase recycled content while maintaining packaging quality, consistency and operational efficiency.** The new solution is a single ready-to-use resin, made with a combination of virgin PET and built-in recycled content. Plastipak says it is suitable for applications including beverage and food containers, personal care packaging and thermoforming applications. The company states that key benefits of the solution include integrated 30% recycled content, drop-in compatibility with existing PET operations and food-contact approval for some packaging applications. PakPET is also said to deliver simplified processing and qualification, consistent packaging performance and have certified post-consumer feedstock traceability through EN15343 certification. Manufactured at Plastipak’s facility in Verbania, Italy, the solution is due to be introduced in August. Plastipak is a [finalist](https://packagingeurope.com/news/announcing-the-finalists-of-packaging-europes-sustainability-awards-2026/14337.article?ref=packagingeurope.com) in this year’s Sustainability Awards with its O2Blox nylon-free PET oxygen barrier technology for applications including juices, ketchup and salad dressings. The company recently [detailed](https://packagingeurope.com/plastipak-advances-recyclable-barrier-packaging-with-o2blox-technology/14315.article?ref=packagingeurope.com) its innovation in a Spotlight article, including its recognition by the [Association of Plastic Recyclers](https://plasticsrecycling.org/?ref=packagingeurope.com) (APR) through the Critical Guidance Path program and by [RecyClass](https://recyclass.eu/?ref=packagingeurope.com) Technology Approval for clear bottle-to-bottle PET recycling applications. In other news, Sweden’s [Returpack/Pantamera](https://www.pantamera.nu/?ref=packagingeurope.com) claims to have become ‘the first deposit return system in Europe’ to receive RecyClass certification for its [PET bottle sorting](https://packagingeurope.com/news/swedish-drs-certified-by-recyclass-for-food-safe-traceable-pet-bottle-sorting/14369.article?ref=packagingeurope.com) process, verifying that the recycled plastic is food-safe and meets EU traceability requirements. According to Returpack, deposit return systems are ‘structurally well-positioned’ for RecyClass certification because each container is identified at barcode level at the point of return. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Businesses continue to use less recyclable materials under EPR, data warns URL: https://www.packagingeurope.com/businesses-continue-to-use-less-recyclable-materials-under-epr-data-warns/ Last updated: 2026-07-13T09:23:02.000Z **89% of obligated packaging producers continue to use non-recyclable, hard-to-recycle, or mixed-rating packaging under extended producer responsibility laws, according to data from the Department for Environment, Food & Rural Affairs (**[**Defra**](https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs?ref=packagingeurope.com)**).** The figures stem from a Freedom of Information request by [BagKraft](https://bagkraft.co.uk/?ref=packagingeurope.com) and were released under Environmental Information Regulations. They suggest that among the 11,701 obligated packaging producers in the UK, 89% continue to supply less sustainable packaging. Under the UK’s [extended producer responsibility](https://packagingeurope.com/news/what-does-the-uks-packaging-epr-scheme-look-like/13018.article?ref=packagingeurope.com) laws (pEPR), eco-modulation will apply from the 2026-2027 financial year. Every unit of packaging will be assigned a colour – red, amber, or green – based on its recyclability under existing waste management processes. If a pack falls under the green category, it is considered easier to recycle and will incur lower fees. The red category is reserved for hard-to-recycle formats and will incur higher fees. An amber rating means that the packaging will not be subject to modulated fees. According to Defra, 75% of producers use a mixture of red, amber, and green-rated packaging; this is linked to a wider difficulty for businesses to fully transition away from ‘problematic’ materials, with only 10% thought to supply strictly green-rated packaging across their operations. Apparently, 14% of producers exclusively use packaging that falls into the red category, leaving 1 in 7 businesses entirely reliant on hard-to-recycle materials. Another 1% of producers are said to supply only amber-rated packaging and create further recycling challenges. BagKraft highlights the ‘significant gap’ between corporate sustainability goals and actual supply chain performance in the UK – warning that businesses relying on red or amber-rated packaging will face ‘significant’ operational costs and reputational risks. Switching to easily recyclable and high-performance materials could help brands and retailers protect themselves from penalties and meet consumer demand for sustainability-minded packaging, BagKraft adds. “This data from Defra is a stark reminder that while the conversation around sustainability is everywhere, the physical transition is lagging,” said Jon Marling, managing director of BagKraft. “Seeing that only 10% of producers are operating entirely in the ‘green’ zone is a wake-up call. Moving away from ‘red’ and mixed-material packaging isn’t just an environmental obligation anymore—with pEPR fees escalating, it is a financial necessity.” Packaging Europe previously took a [closer look](https://packagingeurope.com/news/what-does-the-uks-packaging-epr-scheme-look-like/13018.article?ref=packagingeurope.com) at the current and future expectations of pEPR – breaking down the base fees, expected fee modulation, and any exemptions from the scheme’s expectations. In other news, the [Federal Council](https://www.admin.ch/en/the-federal-council?ref=packagingeurope.com) of the Swiss Confederation has just published a [new ordinance for packaging](https://packagingeurope.com/news/switzerland-updates-packaging-law-with-minimum-recycling-rates-and-more/14470.article?ref=packagingeurope.com). Its extended producer responsibility laws will apply from 1 January 2030, using [eco-modulated fees](https://packagingeurope.com/news/how-swiss-packaging-law-compares-to-the-packaging-and-packaging-waste-regulation/14481.article?ref=packagingeurope.com) to incentivize business to introduce recycled content into their packaging materials. A [study](https://packagingeurope.com/news/report-urges-eu-to-close-national-epr-gaps-via-circular-economy-act/14472.article?ref=packagingeurope.com) commissioned by [EUROPEN](https://www.europen-packaging.eu/?ref=packagingeurope.com) and conducted by [CIRCPACK](https://www.circpack.veolia.com/?ref=packagingeurope.com) by [Veolia](https://www.veolia.com/en?ref=packagingeurope.com) has also urged the [European Commission](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com) to address ‘wide’ performance gaps between national packaging EPR systems across the EU via the upcoming Circular Economy Act. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How to take part in Packaging Europe’s Readers’ Award 2026 URL: https://www.packagingeurope.com/how-to-take-part-in-packaging-europes-readers-award-2026/ Last updated: 2026-07-13T07:52:30.000Z **For another year, Packaging Europe is giving you the chance to decide who wins the 2026 Readers’ Award!** Unlike the other ten categories of our Sustainability Awards, which are judged by an independent expert panel, the winner of the Readers’ Award is decided by you - the readers of Packaging Europe. First, we give you the opportunity to nominate a solution and decide the finalists, and in the next stage you can vote for your favourite finalist and decide who wins the top award. The winner of the 2026 Readers’ Award will be announced at the 2026 Sustainability Awards ceremony, which itself takes place during our 2026 Sustainable Packaging in Utrecht from 10th \- 12th November. We warmly invite you to nominate up to three innovations **via the form below**, reflecting the most important contributions to packaging sustainability you have seen recently. Please note you’re not allowed to nominate your own company’s work! Loading… ### Limited-edition Nature Valley packaging encourages visits to national parks URL: https://www.packagingeurope.com/limited-edition-nature-valley-packaging-encourages-visits-to-national-parks/ Last updated: 2026-07-13T07:01:18.000Z [**Nature Valley**](https://www.naturevalley.com/?ref=packagingeurope.com) **has revealed commemorative packaging and merchandise kits inspired by national parks in the United States, hoping to encourage consumers to visit them in person.** Stemming from Nature Valley’s long-term partnership with the [National Park Foundation](https://www.nationalparks.org/?ref=packagingeurope.com), the limited-edition packaging displays artwork of famous nature reserves across its most popular products. Yosemite and Redwood National Parks appear on boxes and wrappers for the Nature Valley Crunchy lineup. Meanwhile, the Sweet & Salty bars depict the Grand Canyon alongside Arches and Acadia National Parks. Nature Valley’s Protein bars feature the geysers and wilderness associated with Yellowstone National Park, and the Nature Valley Biscuit Sandwiches product showcases Joshua Tree National Park. The limited-edition packaging is currently available at major retailers across the United States. Each also appears in Nature Valley’s new National Park Adventure Kits, which contain an America the Beautiful Annual Resident Pass and exclusive park-themed merchandise such as tote bags, sun-protection neck gaiters, and belt bags. “Nature Valley has partnered with the National Park Foundation for more than fifteen years to support park restoration, outdoor education and expanded access to the parks while helping more people connect with the outdoors,” said Scott Baldwin, VP and Business Unit director for Bars at General Mills. “This summer, we’re honouring that longstanding partnership by helping more people discover the beauty of America’s national parks and get outside to experience them firsthand.” Nature Valley reports that its partnership with the National Park Foundation has helped restore more than 20,000 miles of trails across parks such as Mount Rainier, Grand Teton, Yosemite, and the Grand Canyon. Over the last fifteen years, it claims to have donated $35 million to support conservation projects, youth education programmes, and expanded access to national parks. Earlier this year, [Chick-fil-A](https://www.chick-fil-a.com/?ref=packagingeurope.com) announced its own [limited-edition packaging run](https://packagingeurope.com/news/limited-edition-chick-fil-a-cups-offer-chance-to-win-one-year-of-meals/13780.article?ref=packagingeurope.com) in the United States. To celebrate its 80th anniversary, the fast food chain revealed four standard designs inspired by ‘iconic looks’ from its past and present – as well as 3,000 specialty Golden Fan Cups, through which consumers can win a year’s worth of free meals. [Hershey’s Kisses](https://www.thehersheycompany.com/en%5Fus/home.html?ref=packagingeurope.com) and [The Pokémon Company International](https://corporate.pokemon.com/en-us/?ref=packagingeurope.com) also joined forces to celebrate thirty years of the Pokémon franchise with a [limited-edition packaging collection](https://packagingeurope.com/news/hershey-and-pokemon-team-up-for-limited-edition-foil-wrap-collection/14277.article?ref=packagingeurope.com). Together, they developed a ‘narrative-driven experience’ across smart packaging and social media that entered consumers into the chance to win prizes. In other news, [Coca-Cola](https://www.coca-cola.com/?ref=packagingeurope.com) has unveiled a range of new packaging to commemorate the [FIFA World Cup 2026](https://www.fifa.com/en/tournaments/mens/worldcup/canadamexicousa2026?ref=packagingeurope.com). These include [peel-back labels](https://packagingeurope.com/news/coca-colas-peel-back-labels-reveal-fifa-world-cup-stickers-for-football-fans/14339.article?ref=packagingeurope.com) that reveal collectable [Panini](https://www.paniniamerica.net/?ref=packagingeurope.com) stickers in North America; [limited-edition cans](https://packagingeurope.com/news/new-coca-cola-cans-offer-football-fans-the-chance-to-win-a-world-cup-ball/14386.article?ref=packagingeurope.com) that enter Canadian fans into a sweepstakes to win themed prizes; and [Coca-Cola China](https://www.coca-cola.com/cn/zh?ref=packagingeurope.com)’s work with [Smurfit Westrock](https://www.smurfitwestrock.com/?ref=packagingeurope.com) to develop [paper-based packaging](https://packagingeurope.com/news/coca-cola-and-smurfit-westrock-packaging-targets-world-cup-spending-spikes/14479.article?ref=packagingeurope.com) for its World Cup lineup, including an eight-can gift pack with space for a football-themed souvenir. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Valmet to deliver board making line for Sun Paper mill in China URL: https://www.packagingeurope.com/valmet-to-deliver-board-making-line-for-sun-paper-mill-in-china/ Last updated: 2026-07-10T14:14:03.000Z [**Valmet**](https://www.valmet.com/?ref=packagingeurope.com) **has been selected to deliver a full board making line with automation and lifecycle support for** [**Sun Paper**](https://www.sunpapergroup.com/en?ref=packagingeurope.com)**’s mill in Nanning, China, aiming to increase containerboard capacity and ensure ‘reliable, energy and resource efficient’ operation.** The line includes a full board machine from headboxes to winders, with technologies such as sleeve roll technology for efficient dewatering in the forming section. Valmet says it utilizes forming fabric compression to ensure smart usage of energy and ‘excellent’ quality parameters. The dryer section of the board machine features compact geometry designed to deliver efficient board drying with ‘superior’ runnability systems and high machine performance. The line also includes spare parts, digital services and paper machine clothing, with improvements to customers’ existing machinery. The start-up is scheduled for fall of 2027. “The high-capacity machine concept and the selected advanced technologies support our targets for energy-efficient and stable production. We expect these solutions to deliver strong performance while reducing energy consumption and ensuring our capacity goals. We value the long-standing relationship we have built with Valmet and look forward to continuing our cooperation with this new project,” says Ying Guangdong, vice general manager and chief engineer of Sun Paper. In other board packaging news, earlier this year [Mondi](https://www.mondigroup.com/?ref=packagingeurope.com) and [Pacapime Hungary](https://pacapime.hu/?ref=packagingeurope.com) collaborated to provide high-quality [corrugated packaging](https://packagingeurope.com/news/mondi-protects-pacapime-hungarys-fresh-produce-with-containerboard-packaging/13932.article?ref=packagingeurope.com) for delivering fresh produce to its customers in Central and Western Europe. Mondi says its ProVantage SmartKraft Brown containerboard grade features a 100% fresh fibre top ply, ensuring high surface integrity and consistent quality. In May [Holmen](https://www.holmen.com/en/board-and-paper/?ref=packagingeurope.com) added a [fresh-fibre fluting](https://packagingeurope.com/news/fresh-fibre-fluting-added-to-holmens-ultra-lightweight-cartonboard-lineup/14310.article?ref=packagingeurope.com) to its ‘ultra-lightweight’ cartonboard range, intended to help reduce material consumption and emissions without impacting performance. The move is expected to unlock a ‘unified approach’ to lightweighting, with grades starting at 72gsm. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### New R&D centre for Magnum targets packaging prototypes and development in India URL: https://www.packagingeurope.com/new-randd-centre-for-magnum-targets-packaging-prototypes-and-development-in-india/ Last updated: 2026-07-11T06:53:14.000Z **The** [**Magnum Ice Cream Company**](https://corporate.magnumicecream.com/en/home.html?ref=packagingeurope.com) **(TMICC) has opened a new Research, Design & Innovation Centre in Bengaluru, India, aiming to accelerate consumer-led product and packaging development across the** [**Kwality Wall’s**](https://www.kwalitywallsindia.com/home.html?ref=packagingeurope.com)**,** [**Cornetto**](https://www.wallsicecream.com/uk/our-brands/cornetto.html?ref=packagingeurope.com)**, Magnum,** [**Carte D’Or**](https://www.wallsicecream.com/uk/our-brands/carte-d-or.html?ref=packagingeurope.com)**,** [**Feast**](https://www.wallsicecream.com/uk/our-brands/feast.html?ref=packagingeurope.com)**, and** [**Twister**](https://www.wallsicecream.com/uk/our-brands/twister.html?ref=packagingeurope.com) **brands.** Housing a laboratory and a digitally enabled pilot plant, Magnum says the centre brings together ice cream science, packaging expertise and consumer technical insights supported by the city’s food science, supplier, and start-up ecosystems. Its product and process development, packaging and regulatory assessment capabilities seek to help ‘translate emerging consumer needs into products rooted in Indian tastes and occasions’. The centre’s facilities include ice cream making, product and packaging assessment and sensory testing. It is said to enable faster experimentation across cups, sticks, cones, kulfi and premium ice cream cakes, while cold-chain and climate testing, 3D packaging prototyping and transport simulations help ensure innovations are designed for real-world Indian market conditions. The Bengaluru RD&I Centre will work with TMICC’s Global Design Centre in Colworth, UK and the Regional Innovation Hub in Istanbul, Turkey, to create new products inspired by local consumer insight and deep market understanding. Magnum hopes this combination will help strengthen the innovation pipeline, improve product quality, accelerate speed to market and introduce relevant global dairy platforms for the Indian market. In similar news, [BioPak](https://www.biopak.com/?ref=packagingeurope.com) and Australian ice-cream company [Everest](https://everest-icecream.com.au/?ref=packagingeurope.com) teamed up in March on a nationwide rollout of FSC-certified [paper ice cream cups](https://packagingeurope.com/news/biopak-and-everest-launch-fsc-certified-paper-ice-cream-cups/14049.article?ref=packagingeurope.com), aiming to deliver the same ‘premium quality and craftsmanship’ with a reduced environmental footprint. The partners are also introducing an FSC-certified birchwood spoon, designed by BioPak to fit within Everest’s dixie-style serve. Last month [Folbb](https://folbb.com/?ref=packagingeurope.com) revealed a new [hardsized cartonboard application](https://packagingeurope.com/news/folbb-introduces-cartonboard-application-for-frozen-food/14412.article?ref=packagingeurope.com) for freezer food, designed for products that can be cooked in the oven or microwave from frozen. The new cartonboard is said to prevent grease stains and maintains food quality under demanding conditions, able to withstand 200°C for up to 60 minutes or 220°C for 30 minutes in the oven. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Could European retailers pack fresh produce in banana leaves? URL: https://www.packagingeurope.com/could-european-retailers-pack-fresh-produce-in-banana-leaves/ Last updated: 2026-07-10T09:50:46.000Z **Retailers in Southeast Asia regularly go viral on social media for wrapping fresh produce in banana leaves. Could this approach serve as an effective solution in other global regions? Packaging Europe dives deeper in search of an answer.** Some of the earliest media reports of banana leaf packaging date back to 2019, when the [Rimping](https://www.rimping.com/?ref=packagingeurope.com) supermarket in Chiang Mai, Thailand, made headlines for replacing [single-use plastics with banana leaves](https://metro.co.uk/2019/03/27/supermarket-thailand-uses-banana-leaves-packaging-instead-plastic-9034052/?ref=packagingeurope.com) and flexible bamboo in certain applications. Other retailers in Southeast Asia have since [followed suit](https://www.vice.com/en/article/philippine-supermarkets-banana-leaves-packaging/?ref=packagingeurope.com), and photographs still make the rounds on social media to this day. Wrapping food in banana leaves is a well-established practice in the region, whether in recipes or food storage. As [explained](https://www.vice.com/en/article/philippine-supermarkets-banana-leaves-packaging/?ref=packagingeurope.com) by [Vice](https://www.vice.com/?ref=packagingeurope.com), supermarkets are starting to embrace this approach because the leaves are sourced from a native plant, durable enough to function as a packaging solution, and have a shelf life similar to that of fresh produce. International publications have praised the move as an effective method of tackling single-use plastic waste in a region that, according to [OECD](https://www.oecd.org/?ref=packagingeurope.com), experienced a [135 million-tonne increase](https://www.oecd.org/en/publications/regional-plastics-outlook-for-southeast-and-east-asia%5F5a8ff43c-en/full-report/the-current-situation-for-plastics-use-waste-and-end-of-life-fates%5F795c5aff.html?ref=packagingeurope.com) in plastic use between 1990 and 2022\. The ASEAN region relies heavily on an informal recycling sector, OECD continues, and it is thought to face ongoing challenges with waste management infrastructure. Due to their natural properties, the leaves are waterproof and resistant to humidity; no extra additives are required to enhance their durability. Even their vibrant green colour is expected to unlock new shelf appeal compared to transparent polymers – and, of course, a leaf is easily and naturally biodegradable. Plantation waste is already an up-and-coming side stream for sustainability-minded packaging solutions. For example, [Papyrus Australia](https://papyrusaustralia.com.au/?ref=packagingeurope.com)’s [pulp-based food containers](https://packagingeurope.com/news/new-technology-converts-banana-plantation-waste-into-pulp-packaging/14200.article?ref=packagingeurope.com) are made from banana stalks, leaves and stems, while previously Sustainability Awards winner [Zafree Papers](https://zafreepaper.com/home?ref=packagingeurope.com), based in Ethiopia, converts banana pseudostems into [corrugated cartons](https://packagingeurope.com/features/sustainability-awards-winner-interview-zafrees-tree-free-beer-packaging/13639.article?ref=packagingeurope.com) for beer packaging. Both companies are based in countries where bananas can be grown locally. Could the leaves become an effective packaging solution for retailers in Europe, for example? According to the [Food and Agriculture Organization](https://www.fao.org/home/en?ref=packagingeurope.com) of the [United Nations](https://www.un.org/en?ref=packagingeurope.com), the European Union primarily grows its bananas in overseas territories like the Canary Islands and the French West Indies. Even if the leaves are sourced from the EU’s own banana supply, they would still need to be imported. On that note, the EU’s banana production reportedly fell by [approximately 25%](https://openknowledge.fao.org/server/api/core/bitstreams/513cef49-8910-48f2-a0c4-a2812d517aba/content?ref=packagingeurope.com) in 2025 – leading the bloc to import an estimated 5.5 million tonnes of bananas. This made it the world’s main banana importer last year. Sourcing imports would not be a problem. A tariff-only import regime has applied within the European Union since January 2006, designed to secure market access for banana producers in developing countries while supporting their European counterparts, all to meet demand in the EU. The Geneva Agreement on Trade in Bananas has also granted certain Latin American countries ‘most favoured nation’ status in the banana trade. As part of the agreement, the EU has committed to gradually lowering import tariffs on bananas. As of 2021, [74% of the EU’s bananas](https://agriculture.ec.europa.eu/farming/crop-productions-and-plant-based-products/bananas-other-plantain%5Fen?ref=packagingeurope.com) were sourced from Latin America, 15% from Caribbean and Pacific countries, and 11% from its own production. Even so, Europe’s Single Market is a recurring talking point in the packaging sector, and an overreliance on a substrate the EU has less access to may raise some eyebrows. Logistical questions also remain. Aside from the documentation and licenses required to import banana leaves from other regions, Packaging Europe brand director Tim Sykes has questioned the environmental implications. “Would the leaves be shipped with bananas?” he asked. “Would it require more vessels, more oil, more greenhouse gas emissions? What would happen in the event of a bottleneck in the supply chain?” He also points out that a banana leaf may not preserve fresh produce so effectively in certain European climates; nor would it necessarily prevent damage to the product in transit or at the point of sale. This could have further consequences for shelf appeal and resultant food waste if the product is not bought. “A cursory Google search also indicates that banana leaves are vulnerable to pests like aphids and weevils,” Tim continues. “I assume leaves are washed before they’re used as packaging, but could mismanaged imports contaminate produce or unleash invasive species? If pesticides were used as a preventative measure, what concerns would that raise for the environment and human health?” While the conversation around banana leaves continues, Europe is upscaling natural packaging substrates in other ways. Seaweed-based packaging is on the rise, with companies such as [B’Zeos](https://www.bzeos.com/?ref=packagingeurope.com), [Kelpi](https://www.kelpi.net/?ref=packagingeurope.com), [Notpla](https://www.notpla.com/?ref=packagingeurope.com), [FlexSea](https://flex-sea.com/?ref=packagingeurope.com), and [Sway](https://swaythefuture.com/?ref=packagingeurope.com) offering solutions for European customers. [Z1RO](https://z1ro.eu/?ref=packagingeurope.com) is also leading the charge to convert fallen leaves, hemp hurds and other non-wood biomass into [moulded fibre packaging](https://packagingeurope.com/news/moulded-fibre-packaging-manufactured-from-non-wood-biomass-like-fallen-leaves/14372.article?ref=packagingeurope.com). Product applications include cosmetics and beauty, consumer electronics, wines and spirits, luxury and gifting, and premium FMCG products. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Why investors are making the case to keep the PPWR on track URL: https://www.packagingeurope.com/why-investors-are-making-the-case-to-keep-the-ppwr-on-track/ Last updated: 2026-07-14T12:43:58.000Z **The question on everybody’s lips: should we reopen the PPWR? A coalition of financial investors** [**recently said no**](https://packagingeurope.com/news/investors-join-the-call-not-to-reopen-the-packaging-and-packaging-waste-regulation/14422.article?ref=packagingeurope.com)**.** **Costas Papaikonomou, co-founder of** [**Una Terra**](https://unaterra.vc/?ref=packagingeurope.com)**, details their view on why the application date should remain unchanged – from certainty around legal and investment requirements to anticipated benefits for European competitiveness – and why last-minute changes could send “exactly the wrong signal”.** --- **It’d be useful to start with an overview of** [**this recent announcement**](https://packagingeurope.com/news/investors-join-the-call-not-to-reopen-the-packaging-and-packaging-waste-regulation/14422.article?ref=packagingeurope.com)**. Could you give us a summary of the key points you and the other signatories are making, and talk us through some of the headline numbers?** I believe the numbers come from the Commission’s own impact assessment, so not something we can comment on in much detail from Una Terra’s POV. But the core message is: investors need regulatory certainty. As a cohort of investment professionals, we’ve invested a *lot* of money into the technologies needed to make the clean packaging transition happen. Often against the investment tide (e.g. with SaaS, Ukraine and A.I. as opposing capital magnets). If Europe starts moving the goalposts *after* those investments have been made, it changes not only the returns, but also the survival chances of some of these companies now waiting to take orders. **What is your personal view on the PPWR as it currently stands? What do you think are its main strengths and weaknesses?** No regulation is perfect, and I’m sure plenty can still be improved during implementation. But we find the direction absolutely the right one. What strikes me is that some of the voices now asking for delays were from the same companies making ambitious packaging commitments back in 2018 and 2019 (the “Green Pledges”). Investors like us took those commitments seriously and backed startups and scale-ups building the solutions. Many of those solutions now exist, so it’s important for a regulatory confirmation to push adoption. Perhaps a “hot take” to add here: packaging development over the past 50-80 years has been spectacularly *lazy.* Crudely put: when confronted with a packaging design question, R&D teams would skip straight to foolproof solutions, e.g. polyethylene or some laminate, and forget about it. If anything, the new technologies coming down the line now show that reducing material waste and improving recyclability is a high-tech skill, requiring proper optimization on a case-by-case basis. This is harder, but ultimately more rewarding. **We often hear about the potential negative financial and investment-related impacts of the PPWR, so could you talk us through some of the potential economic benefits the regulation might bring about?** When companies know where the market is heading, they invest to keep up or get ahead. PPWR isn’t just about reducing waste; it’s resetting the business landscape in advanced materials, recycling and manufacturing. That’s good for European competitiveness as well as sustainability. Yes, some established ‘old skool’ laggards will see their revenues harmed. **Most of the arguments in favour of postponing or amending the PPWR relate to perceived uncertainty about the stipulations of the regulation and how they might be enforced. How would you respond to these concerns?** Those concerns are mostly legitimate. But that’s very different from delaying the whole regulation, no? **You argue that a postponement of the PPWR could reduce investment flows into the EU. Please could you unpack this?** This is simple reality. Europe agreed a long-term direction, and capital started flowing into the companies building for that future. If the rules are now reopened because a number of industry giants realize implementation isn’t easy and might harm margins, investors will begin asking what other policies will change at the finishing line (think of Nitrogen directives, Agriculture, Food Safety, etc). That increases risk, makes it harder to raise capital, and ultimately means less investment. In other words, changing course now sends exactly the wrong signal. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Melodea launches end-to-end flexible food packaging solution URL: https://www.packagingeurope.com/melodea-launches-end-to-end-flexible-food-packaging-solution/ Last updated: 2026-07-09T14:29:45.000Z [**Melodea**](https://melodea.eu/?ref=packagingeurope.com) **has launched its MeloPack end-to-end flexible packaging solution for food brands, said to cover the process from specification to production-ready printed rollstock and be delivered to filling lines in 30 days.** The company says MeloPack enables food brands to replace multi-layer laminates with recyclable transparent mono-material packaging, engineered for demanding food applications without changing existing filling lines, capital expenditure and downtime. Melodea adds that it is PPWR-compliant and certified for direct food contact under EU EC 10/2011, [FDA](https://www.fda.gov/?ref=packagingeurope.com) and [BfR](https://www.bfr.bund.de/en/?ref=packagingeurope.com). Built on Melodea’s patented MelOx-NGen and VBseal coating platforms and developed in-house, MeloPack is available in three mono-material structures: BOPP, MelOx-NGen and PP; PE and MelOx-NGen; and Bio PE and MelOx-NGen, each said to deliver ‘high or ultra-high’ barrier OTR and WVTR performance in a transparent film. According to the company, MeloPack is already deployed in commercial food applications including sifted flour, spices, and avocado spread. Melodea states that MeloPack’s pricing is competitive with conventional multi-material laminates with a film thickness of 40–200 microns and is suitable for flexographic printing with up to 8 colours. It is compatible with vertical form-fill-seal (VFFS) and horizontal form fill seal machine (HFFS) lines and a Technical Data Sheet and Certificate of Analysis is provided for each batch. In other food packaging news, [Michelman](https://www.michelman.com/?ref=packagingeurope.com) has [introduced](https://packagingeurope.com/news/michelman-introduces-bio-based-plastic-free-coatings-for-retail-food-packaging/14228.article?ref=packagingeurope.com) its bio-based, plastic free Nuvita Life 4002 and Nuvita Life 4605 coatings, designed to deliver high barrier performance while supporting recyclability and compostability for fibre-based retail food packaging applications. Michelman states that both coatings are said to be crease resistant and engineered with a low coefficient of friction, to support compatibility with vertical form-fill-seal (VFFS) processing lines. Developed in collaboration with [Metsä Spring](https://www.metsagroup.com/metsaspring/?ref=packagingeurope.com), [Valmet](https://www.valmet.com/?ref=packagingeurope.com) recently announced its Valmet 3D Fiber technology to help customers manufacture lightweight, three-dimensional food packaging formats from cellulose fibres. The new solution is recommended as a solution for trays, plates and other food packaging. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Sensoplast acquires wood and plant-based assets from Forewood URL: https://www.packagingeurope.com/sensoplast-acquires-wood-and-plant-based-assets-from-forewood/ Last updated: 2026-07-09T12:18:34.000Z [**Sensoplast**](https://www.sensoplast.de/en?ref=packagingeurope.com) **has revealed it has acquired all assets of** [**Forewood**](http://www.forewood.de/?ref=packagingeurope.com) **including its wood and plant-based products, aiming to deliver closures and packaging solutions for the lifestyle, cosmetics and food industries based on renewable raw materials without the use of conventional polymers.** Sensoplast says that Forewood’s products do not contain any conventional plastics and offer ‘excellent’ stability, toughness and barrier properties. The company adds that the bio-polymer based solutions also have aesthetic appeal, combining sustainable and high-quality attractive design. Apparently, Forewood’s closure solutions have been used for several years in branded consumer goods, available through distributors under real-world market conditions. In addition to its established products, Sensoplast states that the acquisition also offers a wide range of customized development and adaptation options to meet specific customer requirements. In related news, [PulPac](https://www.pulpac.com/?ref=packagingeurope.com), [PA Consulting](https://www.paconsulting.com/?ref=packagingeurope.com) and [Optima](https://www.optima-packaging.com/en?ref=packagingeurope.com) have [teamed up](https://packagingeurope.com/news/plastic-like-dry-molded-fiber-caps-developed-by-pulpac-and-partners/14085.article?ref=packagingeurope.com) to develop a new generation of ‘plastic-like’ Dry Molded Fiber caps, designed to replace conventional plastic caps and unlock new branding opportunities. According to early testing, the caps perform well across parameters such as thread engagement, opening and closing functionality and tactile experience. Last month [Blue Ocean Closures](http://www.blueoceanclosures.com/?ref=packagingeurope.com) unveiled its new Paper-Plug range of integrated [fibre-based opening and dispensing](https://packagingeurope.com/news/blue-ocean-closures-introduces-new-integrated-fibre-based-range/14437.article?ref=packagingeurope.com) concepts, combining an internal fibre screw closure with a direct interface to carton and corrugated board structures. Potential application areas include dry and frozen foods and ingredients, cleaning products, refill and reuse systems and cartons and hybrid board formats. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Sustainability Awards Finalist Interview: Embalagem do Futuro’s R&D initiative and bio-polymer cardboard coating URL: https://www.packagingeurope.com/sustainability-awards-finalist-interview-embalagem-do-futuros-randd-initiative-and-bio-polymer-cardboard-coating/ Last updated: 2026-07-09T11:22:33.000Z [**Embalagem do Futuro**](https://embalagemdofuturo.pt/en/?ref=packagingeurope.com) **(Packaging of the Future) is a** [**finalist**](https://packagingeurope.com/news/announcing-the-finalists-of-packaging-europes-sustainability-awards-2026/14337.article?ref=packagingeurope.com) **in this year’s Sustainability Awards, nominated in the Thinking Big and Research and Development categories for its collaborative R&D initiative and bio-polymer coating for food-contact corrugated cardboard. We spoke with Pedro Costa, project manager at Embalagem do Futuro, to find out more about these innovations.** **You’re a finalist in the Sustainability Awards 2026\. Congratulations! To start off, could you summarize your entries in less than 50 words?** Packaging of the Future is a Portuguese R&D initiative uniting 79 partners from industry, research centres, startups and universities to revolutionize packaging sustainability through circular design, advanced materials, digitalization and industrial transformation, led by [VANGEST-Engineering Solutions](https://vangest.com/?ref=packagingeurope.com), managed by [NERLEI-Chamber of Commerce and Industry from Leiria Region](https://www.nerlei.pt/en/home?ref=packagingeurope.com) and supported by [INOVA+ - Innovation Services](https://inova.business/en/?ref=packagingeurope.com). Ournatural bio-polymer coating for corrugated cardboard is an eco-friendly alternative to synthetic food contact materials and the the 10th subproject from Packaging of the Future, developed by R&D centres [CDRsp](https://cdrsp.ipleiria.pt/?ref=packagingeurope.com) and [MARE-IPLeiria](https://mare.ipleiria.pt/?ref=packagingeurope.com) from [Polytechnic University of Leiria](https://www.ipleiria.pt/en/?force-lang&ref=packagingeurope.com), led by [CARTONARTE](https://cartonarte.pt/?ref=packagingeurope.com). **Why do you think the judges were impressed with your entries? Tell us about what is innovative about your projects and/or about their impacts on packaging sustainability.** We believe the judges were impressed by the diverse group of partners that came together to transform the Portuguese packaging sector through sustainable, digital, and inclusive innovation. The project includes 79 partners with 63 companies - some of them commercial competitors – carrying out 19 subprojects focusing on packaging materials such as cardboard, glass, plastic, and wood with an emphasis on sensor technology, traceability, manufacturing processes, production facilities, waste recovery, certification and training. For our bio-based coating, we believe the judges were impressed because the development complies with circular economy principles and is suitable for food contact applications, representing an important technological challenge for the paper and packaging industry. Chitosan is considered one of the most promising biopolymers for such applications because of its film-forming ability, biodegradability and intrinsic antimicrobial activity. **Finally, can you tell us about the ongoing development of your projects, e.g. how your innovations/initiatives have been received by the industry, or what the next steps are in commercialization/product development?** TheEmbalagem do Futuro project involves 63 companies, some of which are leading some of the subprojects. Many of the products are already on the market, while others are in the market promotion phase. The project will end in 2026, but many of these collaborative relationships will continue. Some products will be improved and other products, processes, or services will be created, ensuring that the project’s legacy endures over time. The partnership between the R&D centres for the bio-based coating - CDRsp and MARE-IPleiria - and the company CARTONARTE is now in place. The research is nearly complete, and the patent application is under review. The next steps will be formal approval by the regulatory authorities and the industrial-scale implementation of the process for impregnating the cardboard with the bio-coating on the production line. **The winners of this year’s Sustainability Awards are due to be announced on the 11th November at the Sustainable Packaging Summit, taking place from the 10th\-12th November in Utrecht, Netherlands. The Summit mobilizes leaders of the FMCG value chain, policymakers, NGOs, recyclers and investors to collaborate, remove barriers and identify opportunities on the road to sustainable transformation.** **To learn more or register, visit:** [**https://www.packagingsummit.earth**](https://www.packagingsummit.earth/?ref=packagingeurope.com) **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How Swiss packaging law compares to the Packaging and Packaging Waste Regulation URL: https://www.packagingeurope.com/how-swiss-packaging-law-compares-to-the-packaging-and-packaging-waste-regulation/ Last updated: 2026-07-10T09:44:21.000Z **Switzerland has just published its new** [**Ordinance on Packaging**](https://packagingeurope.com/news/switzerland-updates-packaging-law-with-minimum-recycling-rates-and-more/14470.article?ref=packagingeurope.com)**. How does it compare to the European Union’s approach?** **We take a closer look at the similarities and differences between the Packaging and Packaging Waste Regulation and the new Swiss law, from recycling rates to reporting requirements.** --- **Design** By 1 January 2030, the Ordinance on Packaging (VerpV) requires retailers and manufacturers to ensure that pre-filled packaging is designed for collection, treatment and recycling – all without incurring additional costs or technical difficulties. This includes implementing the ‘highest possible proportion’ of recycled plastic. Packaging volume and mass must be kept at a minimum without compromising the pack’s safety and hygiene. Substances of concern, as defined in Switzerland’s [Chemicals Ordinance](https://www.fedlex.admin.ch/eli/cc/2015/366/de?ref=packagingeurope.com), must also be avoided; the [Federal Department of the Environment, Transport, Energy and Communications](https://www.ubi.admin.ch/en/the-federal-council/the-federal-council-adminch/detec-federal-department-of-the-environment-transport-energy-and-communications/?ref=packagingeurope.com) (DETEC) may make exceptions when removing these substances would compromise the packaging’s functionality. These requirements only apply where they are technically feasible and economically viable. This is a similar approach to the Packaging and Packaging Waste Regulation (PPWR), which requires economic operators to design all packaging for recycling by the same deadline. Regarding recycled content, it sets minimum requirements for plastic packaging per application: | **Packaging type** | **By 1 January 2030** | **By 1 January 2040** | | ----------------------------------- | --------------------- | --------------------- | | Single-use plastic beverage bottles | 30% | 65% | | Non-bottle contact-sensitive PET | 30% | 50% | | Contact-sensitive non-PET | 10% | 65% | | Other | 35% | 65% | Manufacturers will be incentivized to introduce recycled content into other packaging materials through eco-modulated fees under Extended Producer Responsibility (EPR) laws, which will also apply from 1 January 2030. Similarly, the Regulation states that any packaging placed on the EU market must be designed at the minimum weight and volume necessary for its functionality; this may vary based on shape and material. Components that appear to increase the product’s volume, such as double walls and false bottoms, will be outlawed (unless exemptions apply). Essential requirements for minimization will continue to apply until 31 December 2029. The [European Chemicals Agency](https://european-union.europa.eu/institutions-law-budget/institutions-and-bodies/search-all-eu-institutions-and-bodies/european-chemicals-agency-echa%5Fen?ref=packagingeurope.com) (ECHA) is expected to prepare a report on the presence of substances of concern in packaging and packaging componentsby the end of 2026\. It is expected to list the substances of concern used in packaging and components and decide whether they present an ‘unacceptable’ risk to human or environmental health. The Regulation also prohibits the use of per- and polyfluorinated alkyl substances (PFAS) over a certain threshold after 12 August 2026\. In its [latest guidance](https://packagingeurope.com/news/diving-deeper-into-the-eus-latest-guidance-on-the-ppwr/14387.article?ref=packagingeurope.com), the Commission states that there is no harmonized methodology for calculating PFAS levels in food packaging at the EU level, but recommends a stepwise approach. Some economic operators have suggested that these rules are not clear enough. Multiple industry CEOs have [written to the Commission](https://packagingeurope.com/news/ceos-petition-eu-commission-to-postpone-enforcement-of-ppwr/14215.article?ref=packagingeurope.com) and requested that the deadline be postponed until clearer guidance can be provided – a move that has proven to be [controversial](https://packagingeurope.com/news/what-the-industry-thinks-as-ceos-appeal-to-clarify-and-push-back-ppwr-rules/14234.article?ref=packagingeurope.com). Retailers and wholesalers have also requested a [twelve-month grace period](https://packagingeurope.com/news/retailers-recommend-grace-period-and-clarification-as-ppwr-approaches/14440.article?ref=packagingeurope.com) in light of the uncertainty, and asked for clearer guidance regarding the PFAS restrictions. **Collection** By 1 January 2031, a subsidiary take-back obligation will apply for beverage cartons and single-use plastic packaging on the Swiss market. If a retailer or manufacturer is not part of an industry organization that ensures the disposal of all its packaging, it must organize its own take-back system and clearly signpost, in a suitable and visible location, that packaging may be returned. The recovery rate for single-use plastic packaging must reach or exceed 55% by 1 January 2032\. Beverage cartons must achieve a return rate of at least 70% within the same time frame. If a retailer or manufacturer misses the deadline, it may be required to carry out the subsidiary take-back obligation at its own expense. From 1 January 2028, manufacturers who supply empty glass packaging for domestic use, including imported packaging, must pay an advance disposal feeto an organization commissioned by Switzerland’s [Federal Office for the Environment](https://www.bafu.admin.ch/en?ref=packagingeurope.com). This rule does not apply if the organization supplies or imports less than 1,000 units of packaging in half a calendar year; if the packaging’s filling volume is lower than 0.02L; and if the packaging is not used for food or cosmetic products. In comparison, the PPWR expects Member States to establish deposit return systems for single-use plastic beverage bottles and metal beverage containers by 1 January 2029\. The rule will apply to containers that meet or exceed a 3L capacity, but the rule excludes bottles for wine, aromatized wine products, spirits, milk, or milk-based products. Each country must separately collect at least 90% of the containers in question per year by weight. Exemptions may be granted to Member States that exceed a separate collection rate of 90% within two years of the Regulation’s entry into force. A Member State may also submit a request for exemption at least 24 months before the legal deadline, accompanied by a strategy with concrete actions. **Reporting** Under VerpV, economic operators subject to the advance disposal fee must notify the designated organization of the number of glass packaging units they have placed on the market or imported within a calendar half-year, no later than 30 days after the half-year has ended. The fee will be due sixty days after the calendar half-year has ended. Default interest is payable in the event of late payment, and the organization may grant interest on pre-payments. The organization is then required to use the fee to collect and transport waste glass, clean and sort intact glass packaging, and clean and process cullet for the manufacture of glass packaging. A maximum of 10% of the annual fee revenue may also be used for information activities (e.g. promoting reuse and material recovery for glass packaging), reimbursing fees, and its own activities within the scope of the Federal Office for the Environment’s mandate. Single-use packaging manufacturers *not* covered by these rules, including manufacturers of empty single-use service packaging, must submit an electronic report to the Federal Office for the Environment by the end of February every year; the required information includes the weight of manufactured or imported packaging used for domestic consumption in the previous year, broken down by packaging material. This rule will apply from 1 January 2031. However, the requirement only applies to companies that exceed a turnover threshold of one million francs in two consecutive financial years and have manufactured or imported more than 500 kg of packaging for domestic consumption. Meanwhile, the most pressing reporting requirement in the European Union is the [Declaration of Conformity](https://packagingeurope.com/comment/everything-you-need-to-know-about-the-ppwr-declaration-of-conformity/14073.article?ref=packagingeurope.com). From 12 August 2026, every piece of packaging placed on the EU market is subject to a legally binding self-declaration that confirms its compliance with the Regulation’s rules. The European Commission will adopt delegated acts to establish and specify reporting requirements by 1 January 2028\. So far, EU Member States are expected to have reported their initial data on the quantities of packaging waste recycled by packaging category by 2030. Each country is expected to report to the Commission that the amount of packaging waste it generates per capita has decreased by at least 5% by 2030; at least 10% by 2035; and at least 15% by 2040. Member States must also provide yearly statistics of the packaging placed on national markets per type and material; the amount of separately collected packaging waste material; and a Member State’s installed capacities for sorting and recycling per packaging type and material. Economic operators that implement reusable packaging must report their progress towards legally binding reuse targets to the competent authorities. This includes the relevant data for each calendar year starting in 2030 – and the information should also be made publicly available. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Can molded pulp finally challenge plastic? URL: https://www.packagingeurope.com/can-molded-pulp-finally-challenge-plastic/ Last updated: 2026-07-09T07:51:52.000Z ![17669_pe_diageo_dmf_734575-2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/7/1/5/19715_17669_pe_diageo_dmf_7345752_717786.jpg) **Molded pulp has been around for decades in the form of egg cartons, fruit trays, and electronics inserts. Everyone in packaging knows what it is, but the question has always been: can it ever truly replace plastic in mainstream packaging applications? Design for Sustainability consultant Zhanar Baishakova takes a closer look at this trend.** --- For a long time, traditional molded pulp had four major limitations as compared to plastic. - It struggled to deliver the design flexibility, precision, premium appearance, and mechanical performance expected in many consumer-facing applications. - It struggled with grease resistance, water resistance, moisture protection, and oxygen barrier performance. - It could lose strength in humid conditions and often needed thicker walls to deliver comparable protection. - It was slower to manufacture and more expensive. But things have shifted in the last few years. What’s particularly interesting is that the industry is making progress on all those fronts at the same time. **Design flexibility is improving** This is an area where the industry is making progress. Companies such as Huhtamaki have invested heavily in thermoformed fiber technologies that deliver smoother surfaces, improved precision, and a more premium look and feel than traditional molded pulp. The company has commercialised fiber-based solutions such as oven-safe ready-meal trays, as well as molded fiber cold-drink lids trialled with Starbucks. Thermoformed fiber is not the only pulp technology changing what molded pulp can look and feel like. German company PAPACKS is also advancing with Fiber Casting technologies that enable increasingly sophisticated packaging formats, from bottles and tubes to pharmaceutical and premium consumer packaging. The ability to create sharper geometries, tighter tolerances, and more functional designs is helping expand the range of applications where fiber can compete with plastic. Advances in tooling, process control, and forming technologies are helping narrow the gap between fiber and plastic when it comes to aesthetics and design freedom. Molded pulp still cannot match every shape, closure, or finish that plastic can achieve, but the range of applications where it can deliver an attractive consumer experience is expanding rapidly. And with major food and beverage brands now willing to co-develop bespoke solutions, the pace of that expansion is accelerating. Perhaps the most important shift is that companies are increasingly designing packaging specifically for fiber rather than trying to replicate existing plastic formats. That change in mindset is opening possibilities that were difficult to achieve when fiber was simply expected to imitate plastic. **The barrier problem is finally being addressed** Barrier performance has always been molded pulp’s biggest weakness. If packaging needs to keep grease in, moisture out, or oxygen away from a product, whether it’s food, cosmetics, or pharmaceuticals, conventional molded pulp quickly reaches its limits. For years, the industry relied heavily on PFAS-based coatings to improve performance. As regulatory pressure on PFAS continues to increase in Europe and North America, suppliers have been forced to find alternatives. Some of the most significant progress is now happening in commercial foodservice applications. Companies such as Solenis and Sabert have already brought PFAS-free coated molded fiber products to market. Solenis developed its Contour technology for molded fiber foodservice applications such as plates, bowls, tubs, and trays, addressing one of the industry’s practical challenges: applying barrier coatings consistently to complex three-dimensional shapes. The company has also partnered with Zume to scale PFAS-free molded fiber packaging for foodservice applications. The biggest challenge remains high-barrier applications. Molded fiber still struggles to provide the combination of oxygen barrier, moisture protection, and shelf-life performance required for many pharmaceutical, modified atmosphere packaging (MAP), and premium food applications. However, commercial PFAS-free solutions are already proving themselves in foodservice, while the next generation of biodegradable polymers and nanocellulose technologies is pushing molded fiber closer to applications that would have been considered out of reach only a few years ago. **Manufacturing speed is catching up** Even if performance improves, packaging still must compete economically. Historically, molded pulp struggled here. Conventional wet molding processes often require cycle times of 30 to 60 seconds. Plastic injection molding can operate in a fraction of that time, making it difficult for molded pulp to compete in high-volume applications. This is where dry molded fiber has attracted so much attention. Swedish company PulPac, founded in 2018, has developed its Dry Molded Fiber technology over the past seven years. Instead of creating a water-based slurry, fibers are processed in a dry state, formed into a web and compressed using heat and pressure. The result is dramatically faster production. PulPac reports cycle times as low as 3.76 seconds for selected applications, with production rates reaching approximately 23,000 lids per hour. While performance varies by product and manufacturing setup, these numbers demonstrate that fiber can now compete in some plastic applications. And beyond speed, dry molded fiber also reduces water consumption, factory footprint and energy requirements, helping improve the overall economics of fiber packaging. What’s particularly interesting is how quickly the technology is moving beyond relatively simple applications such as lids and foodservice packaging. Through the Bottle Collective, companies including PulPac, PA Consulting, Diageo, Haleon, Opella, and other partners are exploring fiber bottle systems for beverage, consumer health, and FMCG applications. Increasingly, the focus is shifting from proving the concept to demonstrating industrial scalability and performance. These are still trials rather than commercial launches, but they demonstrate something important: the same technology capable of producing a coffee cup lid at industrial speed is now being evaluated for one of the world’s most recognisable spirits brands. That is a strong signal of how far dry molded fiber has progressed in a relatively short period of time. Dry molded fiber is not the only route to high-volume production. For example, PAPACKS has shown that advanced wet molded fiber technology Fiber Casting can also achieve industrial production volumes, supported by manufacturing operations in Germany and the Netherlands. In December 2025, the company unveiled its Model S10 — a patented, automated production system designed to manufacture fiber-based bottles, containers, and tubes, with a starting capacity of ten million units and a modular roadmap scaling up to 100 million units annually — a clear signal that the push for high-speed, high-volume fiber production is moving well beyond early-stage development. ![15679_johnniewalkerfirst70clpaperbasedbottletrialimage2_838349-2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/7/1/4/19714_15679_johnniewalkerfirst70clpaperbasedbottletrialimage2_8383492_407152.jpg) **Mechanical performance is improving too** Most innovation in this space focuses on barrier performance or manufacturing efficiency. But mechanical performance, the ability of a package to hold its shape, survive transport, stack reliably, and withstand the demands of real supply chains, remains one of molded pulp’s most persistent weaknesses. PAPACKS has taken an interesting approach by looking not only at manufacturing technology but also at the raw material itself. Rather than relying on conventional wood pulp, the company has developed solutions based on industrial hemp fibers. Hemp grows quickly, requires relatively low agricultural inputs, and offers stronger mechanical properties than many conventional fiber sources, helping improve rigidity and dimensional stability without adding weight. What’s interesting is where these solutions are starting to appear. PAPACKS’ Fiber Box for temperature-sensitive seafood logistics won a German Packaging Award in 2025 and is already being used commercially by Transgourmet Seafood. The company has also partnered with Bayer to develop fiber-based packaging for consumer health. These are demanding applications. Cold-chain logistics and pharmaceutical packaging place some of the toughest requirements on packaging performance, making them useful indicators of how far molded fiber technology has progressed. Taken together, these projects reflect something broader. Mechanical performance, barrier properties, and manufacturing scale are no longer being solved in isolation. The companies making the most progress are tackling all three at the same time. **What’s next?** What’s particularly interesting is that most people only see what’s already commercial. But there is a lot happening behind the scenes. One area attracting significant attention is design flexibility and functionality. Design innovation is also moving beyond appearance. Increasingly, developers are integrating functional features directly into fiber structures, including closures, hinges, stacking features, and tamper-evident designs that previously relied on additional plastic components. This is helping expand not only what fiber packaging looks like, but also what it can do. Another area attracting significant attention is next-generation barrier technologies. While grease and short-term moisture resistance are increasingly being addressed commercially, higher oxygen barriers and long-term moisture protection remain more challenging. This is where companies such as OrganoClick, PulPac and Nordic Barrier Coating are focusing their efforts. Their BioInnovation-funded collaboration is exploring bio-based, plastic-free and PFAS-free barrier materials for Dry Molded Fiber applications while maintaining recyclability and compostability. Others are investigating bio-based coating technologies, including PHA-based systems that combine barrier performance with biodegradability and compatibility with paper recycling streams. Beyond barriers, researchers are also investigating how to address higher rigidity, dimensional stability, and overall package strength without compromising recyclability or compostability. Cellulose nanofibrils, mineral-based coatings, shellac-based coatings, lignin-derived materials, starch-based binders, chitosan, and other bio-based solutions that could improve both barrier performance and mechanical properties. It is clear that molded pulp innovation is accelerating, not slowing down. The material itself may be mature, but the technology around it is evolving surprisingly fast. A few years ago, most innovation focused on replacing relatively simple plastic packaging. Today, companies are targeting applications that were traditionally considered too demanding for fiber, including high-barrier food packaging, pharmaceutical packaging, lower-plastic fiber bottles, bottle lids and modified atmosphere packaging (MAP). These remain some of the most challenging packaging formats on the market today. The fact that companies are now actively pursuing them suggests just how far molded pulp has come, and how much further it may still go. **So, what should brands do?** The molded fiber market is growing quickly, driven by regulation, corporate sustainability commitments, and technology improvements. Understandably, much of the industry’s attention today is focused on PPWR compliance, recyclability targets, and the transition towards mono-material packaging structures. Those are immediate priorities, and rightly so. But focusing only on today’s requirements can sometimes make it easy to miss what is coming next. The biggest risk for many brands today is not moving too early, but moving too late. Beyond PPWR, the European Commission is currently updating its Bioeconomy Strategy to accelerate the uptake of bio-based materials and strengthen Europe’s resource resilience. The details are still evolving, but the long-term direction is clear: renewable and recyclable materials are likely to play a growing role in future packaging systems. That is why now is a good time for brands to start building capability. Partner with innovators. Run pilots. Test the limits of the technology. Understand where fiber can and cannot create value within your packaging portfolio. The value of a pilot is not always to validate a solution. Sometimes the greatest value comes from understanding where a technology does not work today, and where it may become viable much sooner than expected. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Coca-Cola and Smurfit Westrock packaging targets World Cup spending spikes URL: https://www.packagingeurope.com/coca-cola-and-smurfit-westrock-packaging-targets-world-cup-spending-spikes/ Last updated: 2026-07-09T06:53:05.000Z [**Smurfit Westrock**](https://www.smurfitwestrock.com/?ref=packagingeurope.com) **has helped** [**Coca-Cola China**](https://www.coca-cola.com/cn/zh?ref=packagingeurope.com) **develop various paper-based packaging solutions for its World Cup lineup, intended to stand out across multiple retail channels.** Smurfit Westrock cites data from [NielsenIQ](https://nielseniq.com/global/en/insights/analysis/2022/world-cup-2022-fmcg-trends-to-watch/?ref=packagingeurope.com) and [Forbes](https://www.forbes.com/sites/valentinadidonato/2026/05/24/world-cup-campaigns-the-ultimate-influencer-on-what-we-eat-wear-and-where-we-travel/?ref=packagingeurope.com) as it suggests that global sporting events like the World Cup leads to spikes in consumer spending. Ready-to-eat foods, snacks, and soft drinks are thought to see a particular rise, both for at-home consumption and at venues, bars and restaurants. In this context, Smurfit Westrock has conducted a dedicated packaging workshop with Coca-Cola’s channel team to develop a flagship eight-can gift pack for supermarket shelves – complete with space for a World Cup souvenir. The pack’s octagonal structure is said to combine ‘bold’ design with strength and efficiency. Other developments include an octagonal pack for seven mini-cans, a basket-style pack, and an e-commerce solution. The partners sought to optimize materials, refine structures, and align production across multiple sites throughout the project. Altogether, the packaging lineup is expected to address the practical demands for different retail channels and end-uses, while also embodying the ‘energy and excitement’ of the World Cup. Smurfit Westrock hopes to demonstrate how sustainability-minded packaging design can help boost visibility, enhance the consumer experience, and support omni-channel retail strategies during high-demand events. *“*This partnership demonstrates how innovative, paper-based packaging can help brands maximize impact during this major sporting event,” says Saverio Mayer, CEO of Smurfit Westrock EMEA & APAC. “At Smurfit Westrock, we help our customers’ brands to stand out and connect with consumers when and where it matters most.” “The World Cup is a key moment for connecting with consumers, and packaging plays an important role in that,” adds Chris Zhong, Retail Customer marketing manager at Coca-Cola China. “Working with Smurfit Westrock, we’ve created solutions that not only stand out on shelf but also deliver a unique experience for consumers wherever they shop.” Packaging Europe recently took a [deep dive](https://packagingeurope.com/features/what-role-is-packaging-playing-at-the-2026-world-cup/14471.article?ref=packagingeurope.com) into the packaging landscape during the [FIFA](https://www.fifa.com/?ref=packagingeurope.com) World Cup 2026\. Developments range from [Coca-Cola Canada](https://www.coca-cola.com/ca/en/?ref=packagingeurope.com)’s [limited-edition cans](https://packagingeurope.com/news/new-coca-cola-cans-offer-football-fans-the-chance-to-win-a-world-cup-ball/14386.article?ref=packagingeurope.com) that enter consumers into a sweepstakes to win one of five authentic World Cup balls, to [football-themed packaging film](https://packagingeurope.com/news/tesco-promotes-health-during-world-cup-with-football-themed-lettuce-wrapper/14409.article?ref=packagingeurope.com) for [Tesco](https://www.tesco.com/?ref=packagingeurope.com)’s iceberg lettuce. In other news, Smurfit Westrock recently completed an [asset purchase](https://packagingeurope.com/news/smurfit-westrock-acquires-cartomanabi-to-secure-corrugated-growth-in-ecuador/14007.article?ref=packagingeurope.com) of Cartomanabí, including its annual corrugated production capacity of over 50,000 tons. By acquiring Cartomanabí, Smurfit Westrock plans to capitalize on corrugated packaging growth opportunities within Ecuador and across Latin America, and to support its customers operating in the region. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### TotalEnergies Corbion unveils sugarcane-based, lower-carbon PLA foam URL: https://www.packagingeurope.com/totalenergies-corbion-unveils-sugarcane-based-lower-carbon-pla-foam/ Last updated: 2026-07-08T14:27:05.000Z [**Total Energies Corbion**](https://totalenergies-corbion.com/?ref=packagingeurope.com) **has launched Luminy FOAM 50F, a bio-based high melt strength PLA grade designed as a lower-carbon alternative to PS in extrusion foaming applications (XPS) such as food packaging.** The new grade can be processed on existing XPS extrusion lines with similar throughput, aiming to allow converters to switch without significant capital investment. The company says foamed products made from Luminy FOAM 50F offer ‘comparable densities’ and functional performance to XPS while delivering at least a 70% reduction in carbon footprint. Aimed at applications including trays for fresh products, meat, fish and food service packaging, the biobased material is said to be industrially compostable and recyclable. Total Energies Corbion adds that it is free from styrene, PFAS and persistent microplastics. Apparently, the high melt strength of Luminy FOAM 50F allows stable foam processing without extra additives or chain extenders. The product is also [FDA](https://www.fda.gov/?ref=packagingeurope.com) and Korean food contact approved and can be used for food-contact applications in the US. It is available globally for non-food applications in other countries. Laurent Daligault, global packaging segment leader at TotalEnergies Corbion, commented: “Luminy FOAM 50F enables converters and brand owners to adopt a truly sustainable drop-in solution to XPS, both in terms of processing and product functionality. It is also good for our planet, with our sugarcane-based PLA delivering at least a 70% reduction in carbon footprint compared to XPS foam parts.” In February, the company revealed an [embossed, label-free PLA bottle](https://packagingeurope.com/news/totalenergies-corbion-aims-to-improve-recycling-with-label-free-bottle/13953.article?ref=packagingeurope.com) for the South Korean beverage market, designed to integrate into a closed-loop recycling system established with [Sansu](http://www.sansu.co.kr/?ref=packagingeurope.com). By integrating brand identification into the bottle wall, TotalEnergies Corbion says the design allows bottles to enter recycling streams without additional processing, supporting cleaner material flows and higher-quality recycled output. More recently, researchers have [converted](https://packagingeurope.com/news/sawdust-based-foam-with-beeswax-coating-developed-to-replace-polystyrene/14445.article?ref=packagingeurope.com) waste sawdust into packaging foams with beeswax coatings, expected to match the strength and impact resistance of polystyrene alternatives in certain applications. Funded by the [U.S. Department of Energy](https://www.energy.gov/?ref=packagingeurope.com), the [study](https://pubs.acs.org/doi/abs/10.1021/acsapm.6c00854?ref=packagingeurope.com) sourced fine processed wood powder or coarse unprocessed mill waste from [Hadley Mill Works](https://hadleymillworks.wixsite.com/hadleymillworks?ref=packagingeurope.com), then incorporated cellulose binders and cross-linking ingredients. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Co-op utilizes NaviLens technology for own brand paper products URL: https://www.packagingeurope.com/co-op-utilizes-navilens-technology-for-own-brand-paper-products/ Last updated: 2026-07-08T12:08:23.000Z [**Co-op**](https://www.coop.co.uk/?ref=packagingeurope.com) **has introduced** [**NaviLens**](https://www.navilens.com/en/?ref=packagingeurope.com) **QR code technology across its own-label paper products, providing product information via audio and aiming to make it easier for visually impaired customers to identify products and shop more independently.** The technology uses high-contrast codes printed on product packaging which can be detected by the free NaviLens smartphone app. Apparently, the codes can be scanned from further away than standard QR codes and at wider angles, meaning users do not need to know exactly where the code is located. When scanned, the codes provide audio information with the product information and specifications, such as product names and descriptions. Co-op shoppers will now find NaviLens codes printed on Co-op’s Single Roll Kitchen Towel, Co-op Roll Toilet Tissue (4 pack),Co-op Roll Toilet Tissue (24 pack) and Co-op Roll Kitchen Towel (4 pack). The products are produced in partnership with hygiene paper manufacturer [WEPA](https://www.wepa.eu/en/?ref=packagingeurope.com). NaviLens technology has also been implemented in other areas such as transport networks and retail environments. Co-op says its application within the grocery sector marks a continued expansion of its use in everyday settings. The first four Co-op own-brand paper products featuring NaviLens codes are now available in store, with a phased rollout planned across all own-brand paper products. Last year [Strongbow](https://uk.strongbow.com/?ref=packagingeurope.com) collaborated with marketing agency [Purple Goat](https://www.purplegoatagency.com/?ref=packagingeurope.com) to assess the accessibility of its drinks by [directly adding](https://packagingeurope.com/news/strongbow-and-navilens-seek-to-improve-drinks-accessibility-with-qr-codes/13329.article?ref=packagingeurope.com) a [NaviLens](https://www.navilens.com/?ref=packagingeurope.com) QR code to its packaging, designed to help blind and partially sighted shoppers find and understand the product. When scanned, QR codes link to the NaviLens app which shares key details such as ingredients and ABV, as well as brand content and store navigation. In January this year, [HD Barcode](https://hdbarcode.com/?ref=packagingeurope.com) revealed its HDInfoCode, an advanced [2D code](https://packagingeurope.com/news/2d-code-helps-disabled-consumers-access-on-pack-information-offline/13774.article?ref=packagingeurope.com) designed for consumers with reading challenges, visual or hearing impairments, and more. Available through a free public app or in-store PC applications, HDInfoCode can be accessed offline and is recommended for use in medicine and food packaging. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Mondelēz chocolate wrapper now contains 75% chemically recycled content URL: https://www.packagingeurope.com/mondelz-chocolate-wrapper-now-contains-75-chemically-recycled-content/ Last updated: 2026-07-08T13:53:08.000Z [**Mondelēz International**](https://www.mondelezinternational.com/?ref=packagingeurope.com) **has worked alongside** [**Amcor**](https://www.amcor.com/?ref=packagingeurope.com)**,** [**LyondellBasell**](https://www.lyondellbasell.com/?ref=packagingeurope.com)**, and** [**Taghleef Industries**](https://www.ti-films.com/?ref=packagingeurope.com) **to implement 75% chemically recycled content into the flexible packaging for Marabou chocolate bars.** LyondellBasell’s CirculenRevive polymers are created by chemically recycling hard-to-recycle mixed plastic waste, including flexible packaging, into feedstocks for polymer production. These feedstocks are used to replace fossil-based feedstocks in existing production processes and attributed to end products via an [ISCC PLUS](https://iscc-system.org/certification/certification-schemes/iscc-plus/?ref=packagingeurope.com)\-certified mass balance approach. The resultant polymers are described as a drop-in, virgin-quality solution that helps brand owners incorporate recycled content into their packaging without compromising on performance or compliance with regulatory requirements. In a collaborative approach, LyondellBasell is providing the polymers for Taghleef Industries to develop into a base film; Amcor then converts the material into flexible packaging for Mondelēz’s Marabou chocolate brand. By using CirculenRevive polymers in its packaging, Mondelēz aims to align with recycled content mandates under the Packaging and Packaging Waste Regulation. A chemical recycling approach is also hoped to address the ongoing challenge of recycling flexible packaging waste into food-safe packaging. In the future, LyondellBasell plans to supply future polymers for Marabou packaging through its first commercial-scale catalytic chemical recycling plant, MoReTec-1\. The facility is still under construction in Wesseling, Germany; but once it is fully operational, it is expected to produce 50,000 metric tons of feedstock for LyondellBasell’s production units every year. Whereas LyondellBasell currently sources feedstock for its CirculenRevive polymer production from third-party pyrolysis oil producers, MoReTec-1 will utilize feedstock converted from mixed plastic waste by [Source One](https://s-one.de/en/home/?ref=packagingeurope.com), a LyondellBasell joint venture based in Eicklingen. Altogether, the facility is expected to streamline access to circular feedstock between LyondellBasell’s advanced sorting and recycling infrastructure and its existing crackers and polymerization assets. “Our collaboration with Mondelez illustrates our shared vision for the future and highlights our ability to provide innovative, high-quality circular solutions tailored to demanding specifications,” said Yvonne van der Laan, executive vice president, Sustainable Solutions and Technology Business, LYB. “We’re committed to making circular and low-carbon solutions work for businesses while creating solutions for everyday sustainable living.” “This collaboration demonstrates how LYB can connect chemical recycling innovation with the scale and reach of our existing production network,” said LYB CEO Peter Vanacker. “As we advance MoReTec-1, we expect the facility to support future polymer supply for Marabou packaging and strengthen our ability to convert hard-to-recycle plastic waste into circular feedstocks for our existing assets. “This integrated approach positions LYB to deliver value while advancing our circular and low-carbon strategy.” “Looking ahead, our ambition is to increase the use of recycled plastic in our packaging materials, and we’re proud to collaborate with multiple value chain players, including LYB and other industry leaders, on this journey,” said Richard Akkermans, Packaging Sustainability manager at Mondelēz International. “For consumers, the message is simple: plastic packaging can be recycled and allocated back into new food packaging. This initiative shows what becomes possible when brand owners, recyclers, packaging material producers and converters work together to turn circular ambition into commercial reality.” In a previous collaboration, Mondelēz International and Amcor joined forces to integrate [65% certified recycled plastic](https://packagingeurope.com/news/amcor-and-mondelz-wrap-cadbury-mini-eggs-in-65-recycled-plastic/14014.article?ref=packagingeurope.com), allocated through a mass balance approach, into the bags for [Cadbury](https://www.cadbury.co.uk/?ref=packagingeurope.com)’s Mini Eggs. Small and large Easter Cadbury tablets were also wrapped in 80% certified recycled plastic packaging. Mondelēz also reports that it has achieved its global goal of [5% recycled content](https://packagingeurope.com/news/mondelz-international-reduced-virgin-plastic-by-1000-tonnes-in-2025/14051.article?ref=packagingeurope.com) in its packaging, and that it has transitioned from rigid plastic trays to trays containing around 80% recycled content across several of its European brands. These changes are thought to have eliminated around 1,000 tonnes of virgin plastic across the continent in 2025. In other news, LyondellBasell has collaborated with [Henkel](https://www.henkel.co.uk/?ref=packagingeurope.com) to integrate [30% mechanically recycled plastics](https://packagingeurope.com/news/henkel-and-lyondellbasell-partner-on-renewable-based-solution-for-toilet-rim-blocks/13452.article?ref=packagingeurope.com) and 70% bio-circular based raw materials into the brand’s WC Frisch/Bref solid toilet rim blocks. This includes biobased feedstock from CirculenRenewportfolio, which are sourced from wastes such as residues from vegetable oil processing. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### What role is packaging playing at the 2026 World Cup? URL: https://www.packagingeurope.com/what-role-is-packaging-playing-at-the-2026-world-cup/ Last updated: 2026-07-08T07:46:01.000Z _This post is for paying subscribers only._ ### Plastic on EU markets grew by 11% between 2011 and 2025, study suggests URL: https://www.packagingeurope.com/plastic-on-eu-markets-grew-by-11-between-2011-and-2025-study-suggests/ Last updated: 2026-07-08T06:48:59.000Z [**Research**](https://publications.jrc.ec.europa.eu/repository/handle/JRC147001?ref=packagingeurope.com) **from the** [**European Commission**](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com)**’s** [**Joint Research Centre**](https://joint-research-centre.ec.europa.eu/index%5Fen?ref=packagingeurope.com) **indicates that plastic quantities rose by 11% across select European countries between 2011 and 2025 – the only material to demonstrate an upward trend.** The study has investigated the plastic, cardboard, paper, glass, metal, and composite material packaging placed on the market in 19 Member States, which are said to represent more than 97% of the EU population. According to its findings, the total amount of packaging placed on the market reached 98 kg per capita in 2024\. 97% of this figure was attributed to food and beverage packaging. Glass packaging was thought to make up 75% of the overall weight due to its density. Reusable and single-use glass bottles were thought to make up the largest share of packaging placed on the market, with beer taking the lead at approximately 16.5 million tonnes. Per-capita data revealed that, on average, 14 kg of plastic packaging was placed on the market per person across the 19 countries. The exact amounts differed, with 16 kg per person placed on the German market, and half that amount on the Swedish market. Bottled water, dairy products and soft drinks were found to make up the highest weight of plastic packaging in 2024. In 2025, 5.9 million tonnes of plastic packaging were reportedly placed on the market – equating to 14 kg per capita across the countries in question. The exact amount varied across nations, with consumption found to have increased in Ireland, Romania and Poland; meanwhile, plastic packaging was thought to remain ‘relatively stable’ on the French, Dutch, and Belgian markets. In Italy, plastic water bottles were said to comprise 46% of its total plastic consumption, yet the percentage falls as low as 6% in Sweden. Most EU countries predominantly use PET to manufacture beverage bottles, the study indicates, but it is less common – sometimes even second to polypropylene – in countries like Finland, Ireland, the Netherlands and Sweden. The full study is available to read [here](https://publications.jrc.ec.europa.eu/repository/handle/JRC147001?ref=packagingeurope.com). The research comes after the [European Commission](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com) published a [report](https://packagingeurope.com/news/are-member-states-complying-with-the-single-use-plastics-directive/14288.article?ref=packagingeurope.com) detailing how Member States are reducing single-use plastic food and drink containers in line with the Single-Use Plastics Directive. Among its findings, the Commission claimed that 2.54 million tonnes of plastic bottles reached in the EU market in 2022, and that countries with the highest populations reported the highest absolute amounts. Twelve countries were also found to have surpassed the 77% collection target for single-use plastic bottles: Estonia, Poland, Finland, Germany, Denmark, Sweden, Norway, Lithuania, Croatia, Iceland, Slovakia, and Belgium. In other news, the Joint Research Centre recently published a proposal to [harmonize waste sorting labels](https://packagingeurope.com/news/eu-commission-publishes-harmonized-labelling-proposal-for-ppwr/13818.article?ref=packagingeurope.com) under the Packaging and Packaging Waste Regulation – recommending unified pictograms, colour-coded symbols and receptacles, and more. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Yangi’s dry-formed trays utilized for takeaway food by Flavor Boss URL: https://www.packagingeurope.com/yangis-dry-formed-trays-utilized-for-takeaway-food-by-flavor-boss/ Last updated: 2026-07-07T14:06:22.000Z [**Yangi**](https://www.yangi.se/?ref=packagingeurope.com) **has announced that takeaway trays produced on its industrial demo line in Varberg, Sweden are being used to serve customers of food truck business** [**Flavor Boss**](https://www.flavorboss.se/?ref=packagingeurope.com)**, providing direct feedback on handling, functionality and everyday usability under real operating conditions.** Yangi states that its dry-forming technology produces fibre-based packaging compatible with existing paper recycling streams and significantly reduces resource consumption and CO2 emissions compared with plastic alternatives. Apparently, the company’s material recipe and barrier chemistry delivers packaging able to handle oil and moisture for the duration of a meal, marking the first public use of its quick-serve and takeaway packaging. The range includes lids for hot and cold beverages and plates and bowls designed to replace single-use plastic in food service settings. Yangi’s industrial demo line aims to provide brands and retailers with a practical route to market-test dry-formed fibre packaging in real operating conditions before committing to high-volume production. Patricia Dianda, owner at Flavor Boss, commented: “These trays are brilliant for a busy service. They come apart easily - no fussing with trays sticking together - they look great, and most importantly, they’re sturdy enough that people can walk around a festival with a full tray in one hand without it giving way.” In February, Yangi [revealed](https://packagingeurope.com/news/yangi-unlocks-80-co2-cut-with-dry-formed-tray-for-hot-cold-and-frozen-foods/13956.article?ref=packagingeurope.com) it had used its Cellera technology to produce a dry-formed fibre tray for meat, fish, deli, and ready meals – aiming to extend product shelf life, unlock a ‘premium’ surface quality, and achieve an \~80% lower CO2 impact. Made from renewable and responsibly sourced virgin fibres, the tray has been tested for use in chilled, frozen, microwaveable, and oven food applications, and its size can be adapted to suit the required format. In related news, [Amcor](https://www.amcor.com/?ref=packagingeurope.com), [Metsä Group](https://www.metsagroup.com/?ref=packagingeurope.com) and [G. Mondini](https://www.gmondini.com/?ref=packagingeurope.com) have [collaborated](https://packagingeurope.com/news/amcor-collaborates-with-mets%C3%A4-group-and-g-mondini-on-fibre-based-tray-system/14171.article?ref=packagingeurope.com) on a fully integrated fibre‑based tray system that combines a lightweight barrier liner and top web, tailored for protein and chilled ready‑meal applications. Designed using Muoto, a recyclable moulded fibre packaging solution developed by Metsä Group’s innovation company, Metsä Spring, Amcor says the solution can help reduce plastic use while prolonging shelf life. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Deliveroo, Pho and Sheffield Hallam University team up for Sustainable Packaging Challenge URL: https://www.packagingeurope.com/deliveroo-pho-and-sheffield-hallam-university-team-up-for-sustainable-packaging-challenge/ Last updated: 2026-07-07T12:21:45.000Z [**Deliveroo**](https://deliveroo.co.uk/?ref=packagingeurope.com)**, Vietnamese restaurant chain** [**Pho**](https://www.phocafe.co.uk/?ref=packagingeurope.com) **and** [**Sheffield Hallam University**](https://www.shu.ac.uk/?ref=packagingeurope.com) **have joined forces for this year’s edition of Deliveroo’s Sustainable Packaging Challenge, where students can re-design Pho packaging for a chance to win £1,500 and potentially bring their design to life.** For this year’s challenge, students from the university’s Higher Degree Apprenticeship Packaging Professional programme will re-design Pho’s bag used for its signature fresh herbs and chillies and a container designed to keep rice and curry separate during delivery. Deliveroo says the designs need to ensure food reaches the consumer ‘hot, fresh and spill-free’ whilst focusing on sustainable innovation. In just under five months the students are expected to produce prototypes to meet these objectives, whilst receiving guidance and support from experts at Deliveroo and Pho. The winning design is due to be selected at a final exhibition, with the winners receiving a £1,500 cash prize and the potential to bring their design to life in partnership with Pho. Azucena Gómez, course leader at Sheffield Hallam University, said: “We are excited to build on our successful partnership with Deliveroo and to collaborate with Pho on this new challenge. This fresh opportunity encourages apprentices to push their thinking in new directions, explore innovative solutions, and gain valuable insights from working with industry leaders.” Last year the delivery platform and university [collaborated](https://packagingeurope.com/news/deliveroo-and-gails-team-up-with-sheffield-hallam-university-to-develop-sustainable-hot-cup/12825.article?ref=packagingeurope.com) with[GAIL’s](https://gails.com/?ref=packagingeurope.com) bakery for the challenge. Students attempted to develop a sustainable cup for transporting hot drinks between a GAIL’s bakery and its customers, requiring the drink to remain hot without spilling. More recently, Deliveroo [adopted](https://packagingeurope.com/news/deliveroo-embraces-student-designed-takeaway-box-with-locking-mechanism/13886.article?ref=packagingeurope.com) a takeaway box with a locking mechanism, designed by apprenticeship students from Sheffield Hallam University to prevent food waste while reducing plastic use. The design originated from the 2024 edition of the Sustainable Packaging Challenge, where Professional Packaging BSc students were asked to develop cost-effective packaging designs that would maintain food temperature, prevent spillages, and improve sustainability. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Report urges EU to close national EPR gaps via Circular Economy Act URL: https://www.packagingeurope.com/report-urges-eu-to-close-national-epr-gaps-via-circular-economy-act/ Last updated: 2026-07-07T11:56:57.000Z **The upcoming Circular Economy Act must address ‘wide’ performance gaps between national packaging EPR systems across the EU, according to a** [**study**](https://www.europen-packaging.eu/news/new-study-reveals-what-makes-waste-management-systems-work-best-for-recycling/?ref=packagingeurope.com) **commissioned by** [**EUROPEN**](https://www.europen-packaging.eu/?ref=packagingeurope.com) **and conducted by** [**CIRCPACK**](https://www.circpack.veolia.com/?ref=packagingeurope.com) **by** [**Veolia**](https://www.veolia.com/en?ref=packagingeurope.com)**.** With the Packaging and Packaging Waste Regulation (PPWR) enforcing binding recycling targets and harmonized reporting requirements across the EU, EUROPEN highlights the importance of meeting recyclability-at-scale requirements to secure continued market access to secondary raw materials. Yet it also argues that national EPR systems must successfully collect, sort, and recycle packaging at scale in order to meet the PPWR’s requirements. Gaps in infrastructure are considered a ‘major’ barrier to recycling at scale, with sorting and reprocessing capacity described as ‘insufficient’ across most of the EU. The study warns that targets alone will not unlock circularity across the bloc, and that investment in collection, sorting and recycling systems is also required. Governance quality matters more than the governance model, EUROPEN suggests. Whether the system operates under a single producer responsibility organization (PRO) or multiple, the study argues that clear responsibilities, strong oversight, robust reporting and effectively tracked financial flows are the most important factors. Furthermore, data granularity and transparency are expected to help market operators identify where material is being lost, where investment is required, and whether fees are being used effectively. Conversely, the absence of transparent and comparable data is thought to make it harder to identify and address weak points in the supply chain. Additionally, the report indicates that granular, eco-modulated fee structures that differentiate by material, format and recyclability perform better than flat or basic fee models. EUROPEN asserts that these findings should directly inform the preparation of the Circular Economy Act. “The CEA should help move Europe beyond fragmented national approaches by establishing a more harmonized and effective framework for EPR, through a dedicated EU EPR Regulation,” the company says. “It should strengthen governance and transparency, support more comparable and granular reporting, promote eco-modulation, and help ensure that producer contributions are directed to the collection, sorting and recycling infrastructure needed to meet Europe’s circularity objectives. “Just as importantly, it should recognize a basic principle: EPR must remain focused on its core purpose - organising and financing effective waste management, and deliver EU’s recycling objectives. If Europe wants a genuine market for secondary raw materials, it needs systems that perform on the ground. “CIRCPACK’s new study makes one point unmistakably clear: the best-performing systems already show what works. The challenge now is to translate that evidence into an EU framework capable of lifting performance across all Member States. The Circular Economy Act is the opportunity to do exactly that.” This is the latest statement in an ongoing conversation around the Circular Economy Act. Earlier this year, EUROPEN joined [Metal Packaging Europe](https://www.metalpackagingeurope.org/?ref=packagingeurope.com), [FINAT](https://www.finat.com/?ref=packagingeurope.com) and [Cepi](https://www.cepi.org/?ref=packagingeurope.com)in signing a statement calling for the Act to be grounded in an [internal market legal basis](https://packagingeurope.com/news/industry-associations-call-for-internal-market-legal-basis-for-eu-circular-economy-act/13957.article?ref=packagingeurope.com) – describing the EU’s waste management landscape as ‘fragmented’ due to divergent national regulatory frameworks. Businesses like [IKEA](https://www.inter.ikea.com/?ref=packagingeurope.com) and [LEGO](https://www.lego.com/en-us/aboutus/lego-group?ref=packagingeurope.com) also asked the European Commission to secure a Single Market by [aligning regulatory requirements](https://packagingeurope.com/news/businesses-including-ikea-sap-and-lego-call-on-european-commission-for-ambitious-circular-economy-act/14176.article?ref=packagingeurope.com) in an ‘ambitious’ Circular Economy Act and allowing circular solutions to scale up. EUROPEN went on to join the call for a [digital one-stop shop](https://packagingeurope.com/news/joint-statement-calls-for-digital-one-stop-shop-for-epr-in-eu-legislation/14303.article?ref=packagingeurope.com) to introduced under the CEA in order to implement EPR across the bloc, while the [Roundtable for Reusable Containers, Trays and Pallets](https://rctp.eu/?ref=packagingeurope.com) has urged policymakers to [recognize reusable transport packaging](https://packagingeurope.com/news/rctp-calls-on-policymakers-to-centre-reusable-transport-packaging-in-circular-economy-act/14463.article?ref=packagingeurope.com) as a key pillar to achieving the Act’s sustainability goals. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Switzerland updates packaging law with minimum recycling rates and more URL: https://www.packagingeurope.com/switzerland-updates-packaging-law-with-minimum-recycling-rates-and-more/ Last updated: 2026-07-08T06:34:15.000Z **The** [**Federal Council**](https://www.admin.ch/en/the-federal-council?ref=packagingeurope.com) **of the Swiss Confederation has revealed a new ordinance for packaging, mandating minimum recycling rates of 55% for plastic packaging and 70% for beverage cartons.** The Ordinance on Packaging (VerpV) is set to replace existing legislation first introduced in 2000\. It is designed to lessen the environmental impact of packaging by ensuring that any packaging placed on the Swiss market is ‘as recyclable as possible’ and increasing its recycled content. Market operators are now expected to eliminate unnecessary packaging and packaging containing hazardous substances, as defined under Article 70(1) of the Ordinance on Protection against Dangerous Substances and Preparations ([ChemO](https://www.fedlex.admin.ch/eli/cc/2015/366/de?ref=packagingeurope.com)), by 2030. Alongside minimum recycling targets, the law requires manufacturers and retailers to offer separate collection services for single-use plastic packaging in line with [Motion 20.3695](https://www.parlament.ch/de/ratsbetrieb/suche-curia-vista/geschaeft?AffairId=20203695&ref=packagingeurope.com) (Promoting the Circular Economy: Switzerland Should Recycle More Plastic) and the new legal framework of [Parliamentary Initiative 20.433](https://www.admin.ch/de/nsb?id=103116&ref=packagingeurope.com) (Strengthening the Swiss Circular Economy). Certain glass formats, including food packaging, will be subject to an advance disposal fee and used to finance waste disposal. Beverage containers will be exempt from the deposit requirement. The Ordinance on Waste Avoidance and Disposal ([VVEA](https://www.fedlex.admin.ch/eli/cc/2015/891/en?ref=packagingeurope.com)), which was amended earlier this year, also seeks to improve material recovery and/or reuse in line with the Environmental Protection Act. The Federal Council is implementing [Motion 24.3475](https://www.parlament.ch/de/ratsbetrieb/suche-curia-vista/geschaeft?AffairId=20243475&ref=packagingeurope.com) (Removing the regulatory obstacle to zinc recycling), which requires the operators of waste incineration plants to recover recyclable materials from filter ash. An upcoming amendment will also update the ordinance on administrative fines, laying out uniform charges for littering and the illegal disposal of large quantities of municipal waste. Fines could reach up to 250 Swiss francs, depending on the type and quantity of waste. The Federal Council adopted the amended VVEA on 24 June 2026, and it will come into force on 1 August 2026\. VerpV will follow, applying from the beginning of 2027. The development comes after the [European Commission](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com) announced the [withdrawal of its detailed opinion](https://packagingeurope.com/news/eu-commission-withdraws-detailed-opinion-on-german-packaging-law/14355.article?ref=packagingeurope.com) over Germany’s draft Packaging Law Implementation Act – permitting the legislation to enter into force alongside the Packaging and Packaging Waste Regulation. Over in the United States, multiple state attorneys general are [filing a lawsuit](https://packagingeurope.com/news/lawsuit-accuses-californias-plastics-act-of-restricting-market-and-raising-costs/14433.article?ref=packagingeurope.com) against the enforcement of California’s Plastics Act. They argue that the law requires ‘radical’ packaging redesigns for market access and increases product costs for consumers. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Coveris unveils recyclable wet wipe packaging with up to 45% PCR content URL: https://www.packagingeurope.com/coveris-unveils-recyclable-wet-wipe-packaging-with-up-to-45-pcr-content/ Last updated: 2026-08-25T11:22:30.000Z [**Coveris**](https://www.coveris.com/?ref=packagingeurope.com) **has expanded its MonoFlexLite E portfolio - made with a single-layer polyethylene material - to include a recyclable solution with up to 45% PCR content, designed for wet wipe and cosmetics applications. To find out more about this solution, we spoke to Philipp Niehues, business development director at Coveris.** **Can you provide a general overview of this product for readers who might not be familiar with it?** As part of our MonoFlex packaging portfolio, we are expanding our established MonoFlexLite E family of high-performance packaging solutions based on a single-layer polyethylene material. Building on the successful adoption of MonoFlexLite E for free-standing pet food bags, we are now extending the portfolio with a dedicated solution tailored for cosmetics and wet wipes. **How does this product compare with market alternatives?** This product is designed to meet PPWR targets without compromising performance. It is recyclable and integrates up to 45% PCR content, thereby exceeding mandated PPWR rates. Additionally, by utilizing a surface printing solution, we facilitate the generation of high-quality PCR once the product has been used and collected. This connects directly to our unique ReCover capabilities, where we actively de-ink materials on our state-of-the-art lines to support effective recycling workflows. **Could you give us some insight into the R&D process?** At Coveris, our R&D process is guided by full value chain thinking. Rather than looking at the packaging in isolation, we analyze the entire lifecycle to identify the ideal PCR grade for this specific application. Addressing the challenge of PCR integration – including comprehensive challenge testing to fulfill cosmetic grade requirements – was the central focus for our teams. By understanding every step from waste collection to final processing, our R&D experts combined our material science expertise with practical recycling insights to create a viable, high-performance solution. **What were the main challenges/obstacles you encountered during the development of this product, and how were they overcome?** There are two main challenges when talking about PCR integration. The first is selecting the right PCR grade that complies with the regulatory requirements for cosmetic applications. The second is developing a base structure enabling the integration of such PCR while maintaining the necessary mechanical and packaging line performance. We overcame these obstacles by using our recycling knowledge and collaborating closely across the value chain to ensure the material performs reliably. **What does the future hold for this solution, and how do you plan to scale it commercially?** To support the PCR transition and transform more products, we are transferring this knowledge to further wet wipes segments, application areas, and non-contact sensitive fields. This enables us to work alongside retailers and international drugstore chains to offer circular wet wipes packaging. Together with our waste management partner, [Interzero](https://www.interzero.de/en/?ref=packagingeurope.com), we are implementing a closed-loop system: we take back the post-consumer waste from these partners, utilize our processing and de-inking expertise to recycle it, and bring it back into the production of our wet wipes film products. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Bio-based adhesive from BindEthics begins industrial-scale production URL: https://www.packagingeurope.com/bio-based-adhesive-from-bindethics-begins-industrial-scale-production/ Last updated: 2026-07-06T12:07:54.000Z **Adhesive company** [**BindEthics**](https://www.bindethics.com/?ref=packagingeurope.com) **has announced that its flagship bio-based adhesive, Ecohesive, has transitioned from laboratory development into industrial-scale production.** The development marks a ‘significant step’ in the company’s mission to eliminate toxic formaldehyde-based resins from global construction and furniture supply chains, while enabling greater recyclability and circularity across the engineered wood sector. BindEthics adds that it has progressed to producing 40-litre production-grade batches with a validated pathway to 2,000-litre manufacturing volumes. The company says Ecohesive is a 100% bio-based, formaldehyde-free adhesive derived from purified and refined industrial bio-waste, including by-products from the brewing industry, developed specifically for engineered wood applications. The adhesive is said to deliver high-performance structural bonding without relying on fossil fuels or petrochemical feedstocks. Apparently, it is designed as drop-in solution compatible with existing industrial mixing and pressing equipment, aiming to eliminate the need for manufacturers to invest in new production infrastructure. The technology is expected to enable up to 90% of engineered wood products including furniture panels, construction boards, Oriented Strand Board (OSB) and acoustic and sound diffusion panels to become fully recyclable. BindEthics is also developing and testing Ecohesive for freight and logistics applications under demanding transport conditions. The company says it has received scale-up, laboratory and commercial support from the [Biorenewables Development Centre](https://www.biorenewables.org/?ref=packagingeurope.com) (BDC) in York, UK through its European Regional Development Programme and is also collaborating with [Bangor University](https://www.bangor.ac.uk/?ref=packagingeurope.com) in Wales, which is providing advanced testing capabilities to accelerate product development and validation. Reportedly, commercial discussions and customer interest currently represent potential industrial demand exceeding 6,000 tonnes. BindEthics adds that initial commercial production batches are earmarked for industrial trials with major Tier 1 manufacturers and specialist eco-plywood fabricators across Europe. BindEthics highlights that the commercial scale-up comes as traditional urea-formaldehyde (UF) and phenol-formaldehyde (PF) resins face increasing regulatory scrutiny across Europe and internationally, due to concerns over carcinogenic emissions and environmental impacts. New [EU REACH](https://environment.ec.europa.eu/topics/chemicals/reach-regulation%5Fen?ref=packagingeurope.com) regulations due to take effect on 6 August 2026 will introduce stricter formaldehyde emission limits for wood-based products, creating growing pressure on manufacturers to identify compliant alternatives. In related news, [UPM Adhesive Materials](https://www.adhesivematerials.upm.com/?ref=packagingeurope.com) has [introduced](https://packagingeurope.com/news/upm-adhesive-materials-unveils-recycling-compatible-label-solutions/14244.article?ref=packagingeurope.com) its UPM ProCycle portfolio of recycling compatible label solutions, aiming to provide converters and packaging brand owners with a solution that delivers ‘recognized recyclability performance’. The adhesive technologies are designed to deliver consistent adhesion, efficient converting and high print quality for plastics, fibre and glass packaging. Last month [Fedrigoni Self-Adhesives](https://selfadhesives.fedrigoni.com/?ref=packagingeurope.com) revealed its SH6020-W PLUS [adhesive](https://packagingeurope.com/news/fedrigoni-self-adhesives-introduces-permanent-wash-off-adhesive/14444.article?ref=packagingeurope.com) with permanent and wash-off performance, designed for the wine and spirits industry and aiming to support bottle reuse and glass recycling processes. The solution is also designed to help reduce complexity, avoid duplicate inventories and respond to increasing demand for circular packaging solutions without changing established production processes. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How rPS Food aims to bring circularity to polystyrene packaging URL: https://www.packagingeurope.com/how-rps-food-aims-to-bring-circularity-to-polystyrene-packaging/ Last updated: 2026-07-06T10:25:49.000Z **In this edition of the Spotlight,** [**Coexpan**](http://www.coexpan.com/?ref=packagingeurope.com) **(part of Grupo Lantero) details how its** [**rPS Food**](https://www.coexpan.com/en/rps-food/?ref=packagingeurope.com) **enables up to 100% post-consumer recycled polystyrene in food-contact applications - combining performance, flexibility and a drop-in approach that ‘delivers circularity without compromise’.** As circularity moves from ambition to obligation, the packaging industry is under increasing pressure to deliver solutions that are not only sustainable, but also operationally viable at scale. For materials such as polystyrene, this means overcoming long-standing challenges around recycling, quality consistency and industrial feasibility. Coexpan addresses this shift with rPS Food, an innovative solution designed to bring true circularity to food-contact polystyrene applications. rPS Food enables the integration of up to 100% post-consumer recycled polystyrene in packaging processes such as form-fill-seal (FFS) and thermoforming, offering a practical and scalable alternative to virgin materials. Unlike conventional recycled solutions, it delivers the same functional performance required for demanding food applications, ensuring product protection, shelf life and consumer appeal remain unchanged. A defining feature of rPS Food is its drop-in capability. Manufacturers can adopt the solution without modifying existing production lines, maintaining the same machinery, line speed and operational efficiency. This removes one of the key barriers to adoption and enables a faster transition towards more sustainable packaging. At the heart of the solution lies the concept of ‘Cup-to-Cup Circularity’ - a closed-loop system in which a yogurt cup can be mechanically recycled and transformed back into a yogurt cup, without loss of quality. This approach not only reduces reliance on virgin fossil resources but also strengthens the recycling ecosystem by giving real value to post-consumer material streams. ![Grupo Lantero Spotlight 2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/6/9/1/19691_grupolanterospotlight2_418762.png) Coexpan supports this model through full in-house control of the value chain, ensuring consistent quality, traceability and a stable supply of recycled feedstock. This level of control helps overcome historical concerns around variability in recycled materials and provides brand owners and converters with the reliability they need. “rPS Food demonstrates that circularity is not just a concept but an industrial reality,” says Walter Turci, R&D director at Coexpan. “We have developed a solution that enables our customers to move towards recycled content seamlessly, without compromising performance or efficiency.” “With rPS Food, our customers can reinforce consumer trust, enhance brand value and demonstrate credible leadership in sustainability, while proactively anticipating future regulatory requirements,” said Iain Sturges, commercial director at Coexpan. In addition to operational benefits, rPS Food supports companies in addressing today’s regulatory and market expectations. By incorporating high levels of post-consumer content, it helps reduce the carbon footprint, lower dependence on virgin material and anticipate evolving sustainability requirements. At the same time, it strengthens brand positioning as a credible leader in circular packaging. Flexibility is another key advantage. With adaptable rPS content levels, companies can choose the option that best fits their objectives, operational needs and sustainability strategy. By combining circular design, industrial feasibility and performance consistency, rPS Food enables a new generation of polystyrene packaging aligned with the future of the industry - where circularity is not just an ambition, but a scalable reality. **This content was sponsored by Grupo Lantero.** ### Schubert celebrates 60 years of packaging machinery URL: https://www.packagingeurope.com/schubert-celebrates-60-years-of-packaging-machinery/ Last updated: 2026-07-06T09:12:43.000Z **In this edition of the Spotlight,** [**Gerhard Schubert**](http://www.schubert.group/?ref=packagingeurope.com) **highlights the key milestones throughout its 60 years of developing packaging machines, designed to deliver flexibility and high performance across multiple industries.** If you dedicate your life’s work to a particular goal, that goal must be significant. For Gerhard Schubert, this meant developing packaging machines that are flexible and deliver the highest performance, regardless of the industry they’re used in. For 60 years, the company has lived up to this founding idea. It’s not an exaggeration to say that many packaging processes worldwide rely on Schubert technology. The modular TLM system developed in Crailsheim, Germany, allows nearly any packaging process to be flexibly automated. In this sense, modularity opens up many markets, a concept that has inspired Gerhard Schubert from the very beginning. In 1959, he told one of his colleagues at the local firm Strunck about his idea of building packaging machines using a modular system. At Strunck, the plan never came to fruition. Ever the pragmatist, Gerhard Schubert registered his company on 1 January 1966, and from then on pursued the modular idea himself. ![Schubert 1985](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/6/3/7/19637_schubert1985_830671.jpg) Robots learn to see. Schubert begins developing its own image processing systems in the mid-1980s. A carton erector was the company’s first commercialized machine and the first of its kind to work with hot-melt adhesive. Whether intentionally or not, the highly successful innovation laid the foundation for a modular system. For Gerhard Schubert, the technology still needed to evolve. What good is it if a system erects and glues without also filling and sealing? These are the main functions of top-loading machines, which Gerhard Schubert was convinced had potential. He set to work on the Schubert Special Machine Construction Kit, or Schubert-Sondermaschinen-Baukasten (SSB), which comprised several assemblies, though at the time they were all mechanical ones. The development was crying out to be simplified. ![Schubert TLM Beutel](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/6/3/4/19634_schuberttlmbeutel_524938.jpg) The first top-loading packaging machine (TLM) with overhead control cabinets is released in 2000. Though it may seem obvious from today’s perspective, bringing production robotics into the packaging industry was a novelty at the time. This unheard-of task was precisely what Gerhard Schubert set out to achieve. From the 1980s onwards, the company laid the groundwork for the fully robotized TLM portfolio known today: two robots – the SNC-R1, also known as “Roby”, and the SNC-F2, a pioneering bending arm robot – made it possible to fully automate the packaging of individual products for the very first time. ![Schubert](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/6/3/5/19635_schubert_259340.jpg) Roby, the world’s first packaging robot, premieres at interpack in 1981. True to form, Gerhard Schubert was already thinking of the next step. Mechanical systems had been replaced by robots, but the mechanics were still holding things up in the feeding stage. If only the robots could see what they needed to pick. Schubert won over two brilliant scientists from the former Karlsruhe Nuclear Research Centre in 1985\. Dr Joseph Pecht and Dr Abdelmalek Nasraoui founded a department in Crailsheim for the development of pioneering scanners to record the quality and position of products and communicate them to the robots. ![Schubert Interpack](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/6/3/6/19636_schubertinterpack_753592.jpg) The twin-pick method developed by Schubert allows two products to be picked simultaneously rather than sequentially. From then on, the innovations came thick and fast: 11 years later, Schubert’s VMS packaging machine controller was launched, forming the basis for the Schubert Machine Construction Kit (Schubert-Maschinen-Baukasten, SMB). The first TLM machines were brought into operation in 2000\. This was followed by the introduction of the Transmodul transport robot in 2009 and the LIGHTLINE series in 2018, to name just a few of the many milestones. And today? AI, sustainability and new packaging concepts are changing the industry. With a new generation of TLMs, Schubert remains true to its roots. A four times stiffer machine frame, optimized robot tools and AI-based trajectory planning pave the way for more efficient packaging processes on a compact footprint. Since interpack, new-generation picker lines and flowpackers have been available on the market, and Schubert aims to roll out the new approach across the entire TLM portfolio by 2028. **This content was sponsored by Schubert.** ### Wonder and Zipline to deliver food in original takeaway packaging via drone URL: https://www.packagingeurope.com/wonder-and-zipline-to-deliver-food-in-original-takeaway-packaging-via-drone/ Last updated: 2026-07-06T09:01:14.000Z [**Wonder**](https://www.wonder.com/?ref=packagingeurope.com) **and** [**Zipline**](https://www.zipline.com/?ref=packagingeurope.com) **are joining forces to deliver takeaway meals, in their original packaging, via drone – bringing the technology to locations across Texas, USA.** From January 2027, select Wonder locations will allow consumers to order their meals on demand via drone delivery. Zipline’s electronic drones will receive orders autonomously and fly them directly – and ‘quietly’ – to a consumer’s doorstep. Since no special packaging is required, the Zipline system is expected to integrate seamlessly into kitchen and outgoing workflows without requiring expensive infrastructural changes. Drone delivery is anticipated to reach areas that traditional delivery models underserve – reducing delivery times, improving efficiency, and providing fresher, higher-quality meals. Wonder will also adopt the Zipline Dropbox pickup solution, which can be added to business layouts and locations with no construction. Designed for indoor and outdoor loading capabilities, the Dropbox requires employees to load orders into a drawer secured by a keypad; Zipline will handle the rest autonomously, with no waiting or interaction with the drones required. “At Wonder, we’re constantly exploring new ways to make great food more accessible,” said Wonder North America CEO Tony Hoggett. “Partnering with Zipline allows us to push the boundaries of what’s possible, combining our innovative food technology platform with world-class drone technology to reach customers in Texas through faster, more convenient delivery and serve them in entirely new ways.” “Every restaurant has menu items they hesitate to put in a delivery bag,” added Chris Kenney, head of National Partnerships for Zipline. “Zipline changes that. By taking traffic out of the equation, Wonder can now offer customers their menu with confidence that every meal will arrive exactly as their chefs intended. “Wonder is proving that drone delivery is a growth driver. Customers get a better experience, and restaurants get more demand.” Texas is considered an ‘ideal environment’ to scale up Wonder’s delivery capabilities due to its geography and the growth of its metropolitan areas. Starting in Dallas, Wonder is currently developing the necessary infrastructure for the format’s long-term growth, including storefront construction, kitchen buildouts, advanced logistics, and ordering technology. Most of Wonder’s Texas locations are expected to offer drone delivery by the end of 2027\. This is anticipated to unlock faster and more flexible service for communities across the state. Reportedly, Zipline has already completed over 2.5 million autonomous deliveries across the global healthcare, food, and retail sectors. In a similar development, [Amazon](https://www.amazon.com/?ref=packagingeurope.com) was previously granted permission by the UK’s [Civil Aviation Authority](https://www.caa.co.uk/?ref=packagingeurope.com) – as well as the [Italian Civil Aviation Authority](https://www.enac.gov.it/en?ref=packagingeurope.com) – to fly drones beyond a human operator’s line of sight and [trial small e-commerce deliveries](https://packagingeurope.com/news/amazon-to-trial-prime-air-drone-delivery-service-in-uk-and-italian-airspaces/11748.article?ref=packagingeurope.com) via its Prime Air service. We previously spoke to [Wing](https://wing.com/?ref=packagingeurope.com) to learn more about [the future of drone delivery technology](https://packagingeurope.com/how-drones-are-reshaping-home-delivery/4009.article?ref=packagingeurope.com), from its implications for safety and efficiency to its potential for cost and carbon reduction. In other news, [DoorDash](https://www.doordash.com/?ref=packagingeurope.com) has revealed its [Package Pickup service](https://packagingeurope.com/news/doordash-implements-new-package-pickup-service-for-consumer-convenience-in-package-returns/9259.article?ref=packagingeurope.com) for reusable delivery packaging. Consumers can request that up to five packages be collected by a DoorDash employee at a flat rate of $5 per delivery; the packages are then returned to the corresponding carrier. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How LINDAL Group secures supply chain resilience for global brands URL: https://www.packagingeurope.com/how-lindal-group-secures-supply-chain-resilience-for-global-brands/ Last updated: 2026-07-06T08:48:11.000Z [**LINDAL Group**](https://lindalgroup.com/?ref=packagingeurope.com) **believes that in an increasingly complex business environment, supply chain resilience has become a strategic priority across the aerosol industry. In this Spotlight, the company details how geopolitical uncertainty, raw material volatility, transportation challenges and evolving customer demand are placing greater emphasis on security of supply, operational flexibility and manufacturing reliability.** To address these challenges, dispensing solutions expert LINDAL Group continues to invest in a robust and future-ready manufacturing network designed to ensure consistent supply for customers across Europe, the Americas and Asia. With manufacturing facilities strategically located across key global markets, LINDAL has developed a production footprint that combines regional responsiveness with international scale. This global presence enables the company to support customers closer to their markets while creating greater flexibility across its operations and strengthening its ability to respond to changing market conditions. A key pillar of LINDAL’s approach is its multi-site manufacturing model. By producing products and components across multiple locations, the company reduces dependency on individual facilities while creating additional operational flexibility. This allows production capacity to be balanced across the network, supporting business continuity and ensuring customers benefit from reliable supply and consistent service levels worldwide. Beyond its manufacturing footprint, LINDAL has developed specialized centres of expertise that support both innovation and operational excellence. The company’s Bag-on-Valve capabilities are supported by dedicated centres of expertise in France and the Americas, providing focused technical knowledge, product development support and manufacturing expertise. This structure helps ensure consistent standards, technical excellence and customer support across global markets. Vertical integration is another important element of LINDAL’s supply security strategy. The company manufactures a wide range of critical aerosol components in-house, including housings, stems, inserts and mounting cups. This capability provides greater control over quality, lead times and availability while reducing dependency on external sources for key components. ![Lindal Spotlight](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/6/5/8/19658_lindalspotlight_198490.jpg) LINDAL Group’s Global Innovation Centre in Briey, France The company’s integrated approach extends beyond component manufacturing. Through its dedicated tooling, mould manufacturing and equipment-building capabilities, LINDAL designs, develops and maintains critical production technologies within the Group. This expertise enables faster deployment of new production capacity, supports continuous manufacturing improvements and provides greater control over operational performance across the global network. Strategic supplier partnerships also play a vital role in strengthening resilience. By maintaining close collaboration and ongoing dialogue with key suppliers, LINDAL improves visibility across the supply chain, aligns planning activities and proactively addresses potential challenges. This collaborative approach supports greater stability, strengthens contingency planning and helps ensure the reliable availability of critical materials and components. Recent investments across LINDAL’s manufacturing network reflect this long-term commitment to supply security. One example is the company’s expansion in northern Germany through its new Wismar facility, which adds significant manufacturing, warehousing and logistics capabilities to the European network. Combined with ongoing investments in automation and production technologies across the group, this expansion strengthens operational flexibility and supports long-term supply assurance for customers. Phil Lever, executive sales director at LINDAL Group, comments: “Customers today are looking for more than high-quality products; they need confidence that their supply partner can deliver consistently regardless of market conditions. Our strategy is built around creating multiple layers of resilience through our global manufacturing footprint, multi-site production capabilities, specialized centres of expertise, vertically integrated component manufacturing and continued investment in operational excellence. These capabilities allow us to respond quickly to changing customer needs, maintain high levels of service and provide the supply assurance that brands increasingly require in today’s market. Our focus is on being a trusted long-term partner, helping customers reduce risk, support growth and bring innovative products to market with confidence.” With more than 60 years of experience in aerosol dispensing technology, LINDAL continues to strengthen its manufacturing network to meet the changing needs of global markets. Through ongoing investment in manufacturing capabilities, specialized expertise, vertical integration and collaborative supply chain partnerships, the company is reinforcing its commitment to supply security, operational excellence and long-term customer success. **This content was sponsored by Lindal Group.** ### Unilever’s upcoming innovation centre unites packaging design with other R&D URL: https://www.packagingeurope.com/unilevers-upcoming-innovation-centre-unites-packaging-design-with-other-randd/ Last updated: 2026-07-07T05:58:50.000Z [**Unilever**](https://www.unilever.com/?ref=packagingeurope.com) **plans to open a $270 million Global Innovation Centre in the USA by spring 2029 – bringing packaging innovation under the same roof as other R&D processes to streamline collaboration and accelerate product development.** Envisioned as a ‘leading hub’ for Unilever’s research and development processes across its personal care, beauty and wellbeing business, the centre will be located in what the company describes as one of the world’s fastest-growing innovation clusters for biosciences in New Haven, Connecticut, USA. All R&D capabilities will take place under one roof, from formulation and fragrance creation to packaging design and consumer insights. These co-located operations are expected to unlock end-to-end integration, helping business units collaborate more easily and increase new product turnaround. Specifically, its packaging innovation studio will incorporate real-time consumer feedback into the physical and digital development of prototypes. This is hoped to help designers achieve their desired functionalities faster. Expected to be powered by AI and emerging quantum capabilities, the digital-first facility is set to offer deeper insights and help the company differentiate its product categories through aesthetic redesigns, scientific and sensorial reformulation, and more. The centre’s location is also set to unlock access to ‘leading’ biosciences and the emerging quantum ecosystem, and to facilitate partnerships with experts, academics, technology partners and consumers. As well as boosting its growth strategy in the U.S. market, the move is hoped to increase the desirability and growth of Unilever brands internationally, with the company claiming to serve 3.7 billion people worldwide every day. Unilever plans to invest $260 million in the project over the long term – this includes $50 million in capital expenditure – with total combined investment of public and private funds expected to exceed $300 million. The decision is another step in Unilever’s $15 billion investment in the U.S. market over the last ten years, expected to drive both national and international growth for the company. Approximately 300 employees will work at the new centre, and it will succeed Unilever’s existing R&D facility in Trumbull, Connecticut. “New Haven gets us to the future faster,” explains Herrish Patel, president of Unilever USA and CEO of Personal Care North America. “Our Global Innovation Centre is where we’ll innovate at the intersection of science, technology and culture — for the U.S. and for the world. We will build on our deep heritage of innovation to develop the next generation of brands and products that people love. “As part of Unilever’s global network of innovation hubs, the centre will connect closely with our other leading locations worldwide, sharing technology, insights, and breakthrough ideas to accelerate innovation at scale. As the U.S. becomes a centre of gravity for Unilever, we’re harnessing the best of American innovation to match our growth ambition here in the U.S. and around the world.” “Behind every Unilever product is world-leading science that delivers superior performance, combined with design, fragrance and sensory experiences that make our brands distinctive,” continues Richard Slater, Unilever’s chief Research & Development officer. “Our new Global Innovation Centre will bring these capabilities together to develop new, category-defining innovations in the U.S., and scale globally. “The real shift here is integration and speed: science, design and sensorials working as one, with AI and partnerships accelerating every stage of innovation.” “Unilever’s decision to make this investment in New Haven reaffirms Connecticut’s global reputation as a leader in innovation, research and development, and discovery,” adds Connecticut Governor Ned Lamont. “This innovation centre will serve as an important foundational piece for this burgeoning hub that will not only strengthen New Haven’s existing tech centres but will also boost our innovation ecosystem statewide. “I am glad we have Unilever as a valued member of Connecticut’s growing business community, and I look forward to this company continuing to succeed here for many years to come.” The announcement comes as [The LEGO Group](https://www.lego.com/en-us?ref=packagingeurope.com) officially opens its first dedicated [global manufacturing centre](https://packagingeurope.com/news/lego-opens-dedicated-innovation-centre-for-moulds-processing-and-packaging/14430.article?ref=packagingeurope.com) for the development, testing and scaling of processes and technologies. This includes a test and innovation centre for new LEGO packaging, moulds and more; a materials lab for research into more sustainable raw materials; and an additive manufacturing centre for experimentation and development using advanced 3D manufacturing capabilities. It also follows the announcement that Unilever would [combine its food business](https://packagingeurope.com/news/unilever-combines-food-business-with-mccormick-to-focus-on-hpc/14095.article?ref=packagingeurope.com) with [McCormick & Company](https://www.mccormickcorporation.com/?ref=packagingeurope.com) and form a global portfolio with estimated revenues of $20 billion. Thought to be ‘in the best interests’ of Unilever’s shareholders, the company has now set its sights on becoming a leading pureplay home and personal care company, citing €39 billion in revenues based on the fiscal year 2025. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Behaviour change pilot including KFC, McDonald’s and Nestlé cuts litter by 16% URL: https://www.packagingeurope.com/behaviour-change-pilot-including-kfc-mcdonalds-and-nestle-cuts-litter-by-16/ Last updated: 2026-07-03T14:43:59.000Z **A pilot programme involving major brands such as** [**KFC**](https://www.kfc.co.uk/?ref=packagingeurope.com)**,** [**Mars**](https://www.mars.com/?ref=packagingeurope.com)**,** [**McDonald’s**](https://www.mcdonalds.com/?ref=packagingeurope.com) **and** [**Nestlé**](https://www.nestle.com/?ref=packagingeurope.com) **\- aiming to demonstrate how sustained behaviour change activity can improve physical conditions and people’s perceptions of their local area – has reported a 16% reduction in food and drink-related litter.** Led by independent environmental charity [Keep Britain Tidy](https://www.keepbritaintidy.org/?ref=packagingeurope.com), the 12-month [‘Love Where You Live Heckmondwike’](https://www.keepbritaintidy.org/love-where-you-live-heckmondwike?ref=packagingeurope.com) programme in West Yorkshire, UK was funded through the Litter Pact, a community initiative in partnership with [Kirklees Council](https://www.kirklees.gov.uk/beta/default.aspx?ref=packagingeurope.com) and food and drinks brands including [Coca-Cola](https://www.coca-colacompany.com/?ref=packagingeurope.com). In 2024, Keep Britain Tidy began the project with the aim of pulling together all the research, insights, interventions and approaches the charity had delivered in the previous decade and see if it could make a measurable difference to the levels of litter and people’s reported behaviour and perceptions of their local area. Key results of the project include a 20% reduction in confectionery litter, a 52% reduction in littering around ‘Bin it for Good’ installations (where bins are converted into charity tins) and an increase from 14% to 36% in public satisfaction with cleanliness. The charity says that through co-investment in research, campaign development and local activation, the partners supported a coordinated multi-channel programme that combined evidence-led messaging tailored to specific litter behaviours like ‘careful littering’ and dog fouling; strategic placement of litter interventions in high-impact locations; community engagement and localized creative collaboration with businesses, schools and the local community. Apparently, 70% of residents recalled taking part in the campaign. Among those with the highest exposure, 83% said they would pick up litter near their home, 68% were more likely to take personal responsibility for keeping the area clean and 63% were more likely to use bins. Keep Britain Tidy states that the findings demonstrate that individuals who viewed their area as clean were significantly more likely to act responsibly, with a significant reduction in those who perceived fast food litter to be a problem between the beginning and end of the project, with the number of people saying it was a problem falling from 86% to 42%. The pilot highlighted the commercial importance of tackling litter, with 16% of businesses in the area saying customers would spend more in cleaner areas and 30% believing that improved cleanliness would attract new businesses. Keep Britain Tidy is due to launch a full report and place-based litter toolkit for councils on Tuesday 7 July. In other news, [Ekoroll](https://ekoroll.com/?ref=packagingeurope.com) has [developed](https://packagingeurope.com/news/biodegradable-paper-ashtray-to-streamline-hygiene-for-outdoor-hospitality/14004.article?ref=packagingeurope.com) a disposable and biodegradable paper ashtray, intended to simplify cleaning operations for outdoor hospitality while meeting waste reduction requirements. The new ashtray is designed to serve as a ‘safe, visible, and controlled’ disposal point where reusable ashtrays are impractical. [Danone](https://www.danone.com/?ref=packagingeurope.com), [Exchange for Change](https://exchangeforchange.co.uk/?ref=packagingeurope.com), and the All England Lawn Tennis Club [piloted](https://packagingeurope.com/news/reverse-vending-machines-for-plastic-water-bottles-piloted-at-wimbledon/14461.article?ref=packagingeurope.com) reverse vending machines for [evian](https://www.evian.com/?ref=packagingeurope.com) water bottles at the [Wimbledon](https://www.wimbledon.com/?ref=packagingeurope.com) Championship Qualifying Competition, expected to increase recycling and test their logistics ahead of the UK’s deposit return scheme rollout in 2027\. During the event, spectators could purchase 75cl plastic bottles of evian water on-site, with each bottle made from 100% rPET. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### RCTP calls on policymakers to centre reusable transport packaging in Circular Economy Act URL: https://www.packagingeurope.com/rctp-calls-on-policymakers-to-centre-reusable-transport-packaging-in-circular-economy-act/ Last updated: 2026-07-03T12:30:05.000Z **The** [**Roundtable for Reusable Containers, Trays and Pallets**](https://rctp.eu/?ref=packagingeurope.com) **(RCTP) is calling on policymakers to centre reuse and recognize reusable transport packaging (RTP) as a ‘strategic pillar of resilient supply chains’ in the** [**European Commission**](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com)**’s Circular Economy Act proposal.** RCTP has published a [position paper](https://rctp.eu/less/?ref=packagingeurope.com) focusing on reusable transport packaging, launching its ‘Europe Deserves Less’ campaign and arguing that RTP can help reduce cost, waste and supply chain disruption. The Roundtable states that the Circular Economy Act is expected to play a central role in strengthening Europe’s competitiveness, industrial resilience and strategic autonomy – but while current policy debate mainly focuses on recycling, secondary raw materials and waste management, proven reuse systems supporting industries from automotive and manufacturing to food, retail and healthcare ‘already deliver tangible economic, environmental and strategic value’ across European supply chains. In its position paper, RCTP calls on policymakers to place reuse at the heart of the Circular Economy Act, in line with the EU waste hierarchy, harmonize EPR schemes across the EU and reward waste prevention through appropriate eco-modulation and by exempting reusable products from EPR fees. It also urges the Commission to use public procurement rules to favour circular solutions based on reuse; help scale up these business models in cases where the reusable option is also available; and introduce robust certification requirements for RTP products imported from non-EFTA countries to ensure fair competition and maintain the integrity of the EU circular economy. The Roundtable has also cited [a report](https://wbg-pooling.eu/wp-content/uploads/2025%5F01%5F27-Abschlussbericht%5FBruchquote-Steigen%5Fen.pdf?ref=packagingeurope.com) from the [Fraunhofer Institute](https://www.fraunhofer.de/en.html?ref=packagingeurope.com) which states that wider use of RTP in the fruit and vegetables sector could reduce product losses worth almost €100 million annually due to its robustness. It highlights another [Fraunhofer report](https://www.stiftung-mehrweg.de/fileadmin/user%5Fupload/REUSE%5FVS%5FRECYCLE%5FFraunhofer%5FUMSICHT%5F01%5F2026%5Fen-US.pdf?ref=packagingeurope.com) which indicates that RTP can last for up to 15 years and reduce greenhouse gas emissions by up to 90%, requiring significantly less energy and freshwater use during its lifecycle than single-use alternatives. In related news, the European Commission has officially [exempted](https://environment.ec.europa.eu/document/download/48fcf667-6660-4910-953c-59937ee71ef8%5Fen?filename=C%5F2026%5F511%5F1%5FEN%5FACT%5Fpart1%5Fv4%5F0.pdf&ref=packagingeurope.com) businesses that use [pallet wrappings and straps](https://packagingeurope.com/news/pallet-wrappings-and-straps-officially-exempt-from-ppwrs-reuse-targets/13965.article?ref=packagingeurope.com) from the Packaging and Packaging Waste Regulation’s 100% reuse requirements, citing ‘disproportionate’ costs and supply chain impacts. Economic operators transporting products within the same company, between partner companies, or within the same Member State are held to a 100% reuse target - but the quotas do not apply to packaging used to transport dangerous goods, large-scale machinery, flexible packaging in direct contact with food or feed, or cardboard boxes. [Tosca](https://www.toscaltd.com/?ref=packagingeurope.com) and [Cabka](https://cabka.com/?ref=packagingeurope.com) have developed a new [circular pallet](https://packagingeurope.com/news/tosca-and-cabka-design-recycled-plastic-pallet-for-safe-clean-reuse-in-eu/14179.article?ref=packagingeurope.com) made from 100% recycled plastic, designed to be safe to use, easy to clean, and compatible with automated pallet handling equipment across Europe. The Tosca CP 1208 is made from a ‘unique blend’ of recycled plastic, said to feature integrated drainage holes to prevent water build-up and avoid moisture retention. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Industry urges EU Commission not to reopen Single-Use Plastics Directive URL: https://www.packagingeurope.com/industry-urges-eu-commission-not-to-reopen-single-use-plastics-directive/ Last updated: 2026-07-06T05:55:57.000Z **A** [**joint statement**](https://media.licdn.com/dms/document/media/v2/D4E1FAQH6mSf1Am6l7A/feedshare-document-pdf-analyzed/B4EZ8i4Wv4HsAY-/0/1782996627788?e=1784160000&v=beta&t=vrgJodo5UG-Rt0KxGJQ9uRaWoDHsXc-de0OQoVXp8Lw&acrobatPromotionSource=linkedin%5Fchrome-post%5Fview&ref=packagingeurope.com) **signed by** [**EUROPEN**](https://www.europen-packaging.eu/?ref=packagingeurope.com)**,** [**Plastics Europe**](https://plasticseurope.org/?ref=packagingeurope.com)**, European Plastics Converters (**[**EuPC**](https://www.plasticsconverters.eu/?ref=packagingeurope.com)**), European Plastic Films (**[**EuPF**](https://europeanplasticfilms.eu/?ref=packagingeurope.com)**) and** [**AIM**](http://www.aim.be/?ref=packagingeurope.com)**, the European Brands Association urges EU policymakers not to reopen the Single-Use Plastics Directive and create legal uncertainty.** The signatories acknowledge that the Directive must make ‘measurable and meaningful’ environmental progress, they caution that reopening the text will cause legal confusion, increase the risk of overlaps or contradictions with other legislation, and place a ‘disproportionate’ burden on economic operators as they navigate other national transpositions. They argue that there is not sufficient evidence to justify a revision and such a move would be ‘premature’. While an initial report on the state of implementation was published in April 2026, it remains partial – and without a harmonized approach to reporting, the signatories point out that data cannot be compared across countries. An impact assessment cannot be carried out when several of the Directive’s provisions are not yet in place, the signatories say. Its transposition has reportedly caused ‘significant’ regulatory fragmentation so far, with uneven enforcement and gold-plating creating uncertainty for companies operating across multiple Member States. The patchwork of national rules is feared to threaten the integrity of the Single Market, increase compliance costs, and fall short of proportionate environmental benefits. The signatories urge policymakers to recognize these factors in an evaluation of the Directive, undertaken *before* the text is reopened. Additionally, the [European Commission](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com) has only recently adopted some of the implementing decisions and guidelines set out in the current Directive. Changing the legal text at this time would create uncertainty around its scope and targets and result in investment delays of 2-3 years, the signatories warn. At the same time, the Ecodesign and Packaging Regulations are still being implemented, and negotiations on the Circular Economy Act are beginning. If the Single-Use Plastics Directive is revised at the same time, the risk of duplicated or conflicting provisions is expected to increase. “Even if the EU Commission ensured full coherence in its proposal, the co-legislators could still introduce provisions that diverge from or contradict the SUPD framework, further undermining legal certainty and the functioning of the Single Market,” the statement reads. As such, the signatories urge policymakers to ‘focus legislative efforts where they are most needed and avoid reopening a framework that has yet to deliver concrete results.’ This development comes in the wake of various industry statements surrounding the Packaging and Packaging Waste Regulation. Back in April, multiple industry CEOs urged the European Commission to [extend the upcoming deadline](https://packagingeurope.com/news/ceos-petition-eu-commission-to-postpone-enforcement-of-ppwr/14215.article?ref=packagingeurope.com) to phase out per- and polyfluorinated alkyl substances (PFAS) and undertake a targeted review of its plastic shrink wrap restrictions. Since then, a joint call backed by 200 companies has asked the Commission [not to reopen the text](https://packagingeurope.com/news/coalition-of-200-companies-urges-eu-commission-not-to-reopen-the-ppwr/14345.article?ref=packagingeurope.com) – raising secondary legislation as the ‘appropriate mechanism’ to streamline the Regulation’s methodologies, definitions, and requirements. [Systemiq](https://www.systemiq.earth/?ref=packagingeurope.com), [Eunomia](https://eunomia.eco/?ref=packagingeurope.com), [Circle Economy](https://www.circle-economy.com/?ref=packagingeurope.com) and the [Ellen MacArthur Foundation](https://www.ellenmacarthurfoundation.org/?ref=packagingeurope.com) have led [twenty-two financial investors](https://packagingeurope.com/news/investors-join-the-call-not-to-reopen-the-packaging-and-packaging-waste-regulation/14422.article?ref=packagingeurope.com) in making the same request. In their view, packaging-related environmental costs could rise from €6 billion in 2018 to €17 billion by 2040 if the Regulation is not implemented – whereas a well-functioning regulation could unlock new economic opportunities. A coalition of retailers and wholesalers led by [EuroCommerce](https://www.eurocommerce.eu/?ref=packagingeurope.com) has also doubled down on the call, requesting a [twelve-month grace period](https://packagingeurope.com/news/retailers-recommend-grace-period-and-clarification-as-ppwr-approaches/14440.article?ref=packagingeurope.com) and further clarification on the upcoming legal deadlines. They assert that the transition period should prioritize guidance and support over enforcement and punitive action. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Reverse vending machines for plastic water bottles piloted at Wimbledon URL: https://www.packagingeurope.com/reverse-vending-machines-for-plastic-water-bottles-piloted-at-wimbledon/ Last updated: 2026-07-03T06:57:48.000Z [**Danone**](https://www.danone.com/?ref=packagingeurope.com)**,** [**Exchange for Change**](https://exchangeforchange.co.uk/?ref=packagingeurope.com)**, and the All England Lawn Tennis Club piloted reverse vending machines for** [**evian**](https://www.evian.com/?ref=packagingeurope.com) **water bottles at the** [**Wimbledon**](https://www.wimbledon.com/?ref=packagingeurope.com) **Championship Qualifying Competition – testing their logistics ahead of the UK’s deposit return scheme rollout in 2027.** Exchange for Change is the official operator of the UK’s deposit return scheme for single-use plastic and metal drinks containers. With the DRS set to roll out next year, the pilot was intended to test how reverse vending machines would operate in a live event setting. Wimbledon’s Championships Qualifying Competition took place from Monday 22 June to Thursday 25 June at the Wimbledon Qualifying and Community Sports Centre in Roehampton, southwest London. During the event, spectators could purchase 75cl plastic bottles of evian water on-site. According to Danone, every evian bottle is made from 100% rPET, excluding the label and cap. Each bottle factored a 20p (€0.23) deposit into its price – the same deposit as the UK’s deposit return scheme will use when it launches. Once it was empty, consumers could return it via one of two collection points located across the site. Not only was this approach expected to increase recycling rates at the event, but it was hoped to provide insights into the consumer experience and inform the implementation of a nationwide deposit return scheme. All deposits collected through the pilot were reportedly donated to the [Wimbledon Foundation](https://www.wimbledon.com/en%5FGB/foundation?ref=packagingeurope.com), which supports a range of local and national community projects. Hattie Park, senior sustainability manager at The All England Lawn Tennis Club, commented: “At Wimbledon, we are always looking for thoughtful ways to build on our traditions while taking practical steps towards a more sustainable future. We’re delighted to be part of this important pilot together with our long-standing Official Partner, evian. “This initiative gives guests at The Championships Qualifying Competition an early experience of reverse vending machines as well as offering valuable insights to support the national rollout of the scheme. Deposits donated by guests through the machine will support our charity, the Wimbledon Foundation, and we are very grateful to everyone taking part in this initiative.” “As Danone celebrates the bicentenary of its iconic evian brand, we continue to focus on offering healthy hydration in the most sustainable way,” continued Hannah Cornick, Danone North Europe Sustainability and Social Impact director. “Circularity is a core commitment of our Impact Journey strategy, and we are proud to support The All England Lawn Tennis Club and Exchange for Change in delivering this first-of-its-kind pilot ahead of the UK Deposit Return Scheme’s national rollout next year. “This initiative allows us to gather tangible feedback to support retailers and Exchange for Change in preparing for DRS, while demonstrating how circular systems can work effectively in practice.” “We are excited to see this pilot go live at such an iconic event,” added Kate McFerran, corporate affairs director at Exchange for Change. “The Deposit Return Scheme is a once-in-a-generation opportunity to create a significant and long-lasting shift in the UK’s recycling behaviour. “The insights gained from this pilot, as well as others taking place over the coming months, will help ensure the Scheme is designed to be as efficient and consumer friendly as possible so we can all play our part in removing litter from our environment and building a stronger circular economy.” Once implemented, the UK’s deposit return scheme will apply to all PET bottles, as well as aluminium and steel drinks cans, between 150ml and 3L. Other return options will also be available, such as manual takeback. Wimbledon has been the testing ground for various reuse solutions. In previous years, it has implemented refillable hydration stations for [players](https://packagingeurope.com/news/evian-and-wimbledon-partner-on-refillable-system-for-players-at-this-years-championships/9990.article?ref=packagingeurope.com) and [spectators](https://packagingeurope.com/news/evian-and-wimbledon-bring-water-refill-system-to-wimbledon-attendees/11550.article?ref=packagingeurope.com); these initiatives were anticipated to encourage reuse behaviours, both on and off the court. In 2025, Wimbledon reports that approximately 40,000 refills were dispensed during the Championships. A spectator survey conducted by evian also revealed that 54% of respondents who took part in the scheme continued to refill their bottles at home. [Barclays](https://clubzero.co/?ref=packagingeurope.com), the Official Banking Partner of The Championships, has also joined forces with [CLUBZERØ](https://clubzero.co/?ref=packagingeurope.com) to serve refreshments in reusable containers – ranging from free [juice in reusable cups](https://packagingeurope.com/news/clubzer%C3%B8-and-barclays-unite-to-reduce-waste-at-wimbledon-with-reusable-cups/10054.article?ref=packagingeurope.com) as spectators enter the grounds, to [ice cream in returnable pots](https://packagingeurope.com/news/clubzer%C3%B8-and-barclays-serve-ice-cream-in-reusable-pots-at-wimbledon/11583.article?ref=packagingeurope.com) in the Game, Seat, Match Area. In other news, [FIFA](https://www.fifa.com/?ref=packagingeurope.com)’s beverage container policy sparked controversy in the lead-up to the World Cup 2026\. Just one week before the first match kicked off, and after previous reports that spectators would be permitted to bring one factory-sealed water bottle into the stadium, FIFA updated its Code of Conduct to place a [blanket ban on reusable bottles](https://packagingeurope.com/news/fifa-bans-reusable-bottles-from-stadiums-during-world-cup-matches/14351.article?ref=packagingeurope.com). Fans raised concerns about spectator safety when several matches were set to take place in temperatures exceeding 26°C. Some speculated that the decision was motivated by FIFA’s long-term partnership with [Coca-Cola](https://www.coca-colacompany.com/?ref=packagingeurope.com), as attendees would be forced to buy single-use bottles of [Dasani](https://www.coca-cola.com/us/en/brands/dasani?ref=packagingeurope.com) water on-site. Days later, FIFA [amended its guidelines](https://packagingeurope.com/news/fifa-permits-single-use-bottles-in-world-cup-stadiums-after-reuse-ban-backlash/14365.article?ref=packagingeurope.com) to permit one soft, plastic, disposable, factory-sealed water bottle up to 590ml per spectator. While some responses understood the move as a precaution to prevent injury if bottles were thrown, others questioned whether fans making long commutes to the stadiums would stay suitably hydrated – and whether FIFA’s decision truly aligned with its [World Cup 2026 Sustainability Strategy](https://inside.fifa.com/tournament-organisation/world-cup-2026-sustainability-strategy/environmental-pillar?ref=packagingeurope.com). **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Polytag and MCC combine UV tag technology with in-mould labelled packaging URL: https://www.packagingeurope.com/polytag-and-mcc-combine-uv-tag-technology-with-in-mould-labelled-packaging/ Last updated: 2026-07-03T07:02:27.000Z **Data capture platform** [**Polytag**](https://polytag.io/?ref=packagingeurope.com) **has announced a partnership with** [**Multi-Color Corporation**](https://www.mcclabel.com/en?ref=packagingeurope.com) **(MCC) to incorporate its UV tag technology directly into MCC’s in-mould labelled (IML) packaging, aiming to help brands unlock consumer recycling data and support future advanced sorting capabilities for recycling.** By combining IML packaging through MCC’s Global IML business unit with Polytag’s packaging intelligence system and UV technology, the companies hope the collaboration will extend packaging traceability to applications where traditional labels may not be suitable or durable enough, such as frozen foods and other demanding retail environments. Apparently, the UV tag acts as an ‘invisible digital fingerprint’ that can be read by specialized detection units at Material Recovery Facilities (MRFs). Polytag says the tags can carry specific detailed packaging data such as material composition, recycled content, manufacturing content and material origin, enabling packaging to be identified and sorted based on attributes that are key to recycling outcomes. This data is fed back to brands through the Polytag platform, providing recycling data that can help offset Extended Producer Responsibility (EPR) fees and inform on-pack information and packaging design. The technology has already been deployed [on milk bottles](https://packagingeurope.com/news/ocado-to-track-milk-bottle-recycling-with-polytags-uv-watermarks/13134.article?ref=packagingeurope.com) for brands and retailers including Waitrose and Ocado. Polytag adds that it recently collaborated with MCC to roll out Polytag technology on the Happy Cow’s faux brand tub packaging, in support of a recent demonstration day organized by [GS1](https://www.gs1uk.org/?ref=packagingeurope.com) and [Pellenc ST](https://www.pellencst.com/?ref=packagingeurope.com). In related news, [Kraft Heinz](https://www.kraftheinzcompany.com/?ref=packagingeurope.com) joined [Polytag](https://polytag.io/?ref=packagingeurope.com)’s Ecotrace [programme](https://packagingeurope.com/news/kraft-heinz-and-polytag-collaborate-to-track-and-trace-plastic-packaging-waste/14107.article?ref=packagingeurope.com) in April, an initiative aiming to improve packaging recyclability in the UK through UV tag technology. The rollout began with a pilot on select lines of Heinz Beanz and Heinz Tomato Ketchup, with plans to scale the technology across additional product categories based on learnings from the initial deployment. More recently, Polytag and [DataLase](https://datalase.com/?ref=packagingeurope.com) teamed up to help customers apply [GS1](https://www.gs1.org/?ref=packagingeurope.com)\-compliant [QR codes](https://packagingeurope.com/news/polytag-and-datalase-unlock-inkless-qr-printing-on-challenging-substrates/14390.article?ref=packagingeurope.com) to challenging packaging substrates including films, foils, metals and coated surfaces. Set to integrate seamlessly into existing retail supply chain and recycling infrastructure, the partnership utilizes Polytag’s advanced QR code management platform alongside DataLase’s coding and marking technology in a process described as ‘fast, accurate, and adaptable’. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Scanfill launches food contact approved plastic foil with PCR content URL: https://www.packagingeurope.com/scanfill-launches-food-contact-approved-plastic-foil-with-pcr-content/ Last updated: 2026-08-28T08:34:22.000Z [**Scanfill**](https://www.scanfill.se/en?ref=packagingeurope.com) **has unveiled its Scanfoil rPP POP (Prevented Ocean Plastic), a plastic foil made from 30% post-consumer recycled PP (PCR) and approved for food contact, said to have properties equivalent to virgin PP.** Available in various levels of transparency, Scanfill claims the foil is the first of its kind to be offered in large volumes. Apparently, it has also been developed to meet the upcoming PPWR requirements. Karl Banke, sustainability specialist and technical support at Scanfill, says that before the plastic material is converted into foil, the company’s supplier runs it through the advanced recycling process – and once the material reaches Scanfill, “we carry out a series of tests to once again ensure that the material is safe”. According to Scanfill, the new product offers full recyclability and traceability, with the recycled raw material originating from plastic cups collected in coastal areas in Southeast Asia, where they would otherwise risk contaminating oceans and rivers. Scanfill’s area sales manager, Niklas Linde, adds: “For our customers, this foil means access to a high-quality recycled plastic foil, while also contributing to reduced pollution in coastal areas. Those interested can also find out exactly which geographical area their plastic can be traced back to.” In other news, [Sustainaholics](https://www.sustainaholics.com/?ref=packagingeurope.com) revealed its[Alumini](https://www.sustainaholics.com/alumini?ref=packagingeurope.com) bottle earlier this year, made entirely from post-consumer recycled aluminium. Said to reduce carbon footprint by up to 90%, the bottle is intended as a recyclable, reusable alternative to conventional 5cl bottles. Last month [Mondi](https://www.mondigroup.com/?ref=packagingeurope.com) launched its re/loop FlowWrap [solution](https://packagingeurope.com/news/mondi-introduces-wet-wipe-packaging-with-35-pcr-content/14343.article?ref=packagingeurope.com) for wet wipe packaging, containing 35% post-consumer recycled (PCR) content and aiming to replace non-recyclable laminates for applications requiring a customizable barrier. By integrating 35% PCR content, the solution aims to align with the EU Packaging and Packaging Waste Regulation target of 35% recycled content from post-consumer plastic waste, starting from from 1st January 2030. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Coffee roaster pilots reusable plastic buckets from Jokey and circolution URL: https://www.packagingeurope.com/coffee-roaster-pilots-reusable-plastic-buckets-from-jokey-and-circolution/ Last updated: 2026-07-03T07:01:49.000Z [**Jokey**](https://www.jokey.com/en/?ref=packagingeurope.com) **and** [**circolution**](https://circolution.com/?ref=packagingeurope.com) **are working alongside** [**Kaffee Braun**](https://kaffeebraun.com/?ref=packagingeurope.com) **to pilot reusable polypropylene buckets for industrial applications – designed to be stacked, reused in high circulation volumes, and recycled at end-of-life.** First showcased at interpack 2026 in Düsseldorf, the buckets are designed to be integrated into existing industrial processes with minimal effort. According to Jokey, their adoption requires zero modification to existing filling lines ‘in many cases’. Their mono-polypropylene design is set to align with high standards for cleaning and hygiene, with the absence of a handle expected to streamline its washability. Drainage holes in the rim are also intended to prevent water from building up in the container after the cleaning process. “With our new reusable buckets, we show that future requirements can not only be met, but translated into practical and economically viable packaging solutions,” says Ramona Lob, leader Business Unit Reusable Packaging at the Jokey Group. “Our key objective is to make reuse as simple as possible and to keep the entry barrier for our customers low.” Jokey goes on to highlight the importance of reuse as a system, rather than a packaging design alone. It has tasked circolution with organizing return logistics, cleaning, storage, transport, tracking and reporting processes for industrial operations. Tracking, in particular, is expected to unlock the clear identification of containers, monitoring across circulation cycles, and the transparent documentation of availability and inventories across the supply chain. “Reusable packaging is not a product, but a system,” continues Maximilian Bannasch, co-founder of circolution GmbH. “Only when return logistics, cleaning, availability, storage processes, transparency and data work together reliably does reuse become truly practical for companies in their day-to-day operations. That is exactly the operational foundation we are creating.” As a long-time Jokey customer, coffee roastery Kaffee Braun is conducting a pilot project to test how the new buckets work in practice. “For us, it was important that the solution is not only designed with the future in mind, but also works in everyday operations,” adds Jonas Braun, managing director of Kaffee Braun GmbH. “Jokey’s new reusable bucket fits well into our processes and is a meaningful step toward making our packaging more durable and future-ready.” At launch, the reusable buckets will be available in 5L square, 5L round, and 10L square versions. Kaffee Braun plans to adopt the latter in the future. Earlier this year, [Royal Flora Holland](https://www.royalfloraholland.com/?ref=packagingeurope.com) launched its own [reusable bucket](https://packagingeurope.com/news/royal-flora-holland-ships-flowers-in-new-reusable-returnable-bucket/13984.article?ref=packagingeurope.com) for transporting flowers. This format is hoped to address retailer needs by lowering supply chain costs, reducing handling requirements across the supply chain, and eliminating around 250,000 kg of cardboard every year. Since then, [Cambrian Packaging](https://cambrianpackaging.co.uk/?ref=packagingeurope.com) has unveiled a range of [barrier buckets](https://packagingeurope.com/news/barrier-lining-applied-to-lightweight-plastic-buckets-including-pcr-version/14367.article?ref=packagingeurope.com) for solvent- and water-based products, complete with a 100% post-consumer recycled liner. The liner is intended to improve the packaging’s barrier properties, maintain its stability against reactive materials, and preserve the product’s quality over months in storage. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Mars designs 67% of packaging for recycling, reuse or compost in latest report URL: https://www.packagingeurope.com/mars-designs-67-of-packaging-for-recycling-reuse-or-compost-in-latest-report/ Last updated: 2026-07-02T07:15:47.000Z **In its latest** [**sustainability report**](https://www.mars.com/sites/g/files/dfsbuz106/files/2026-06/MARS%5FSIGP%5F2025.pdf?ref=packagingeurope.com)**,** [**Mars**](https://www.mars.com/?ref=packagingeurope.com) **claims that over 67% of its consumer-facing packaging is designed to be reusable, recyclable or compostable – and reiterates industry-wide challenges with infrastructural limitations and access to food-safe recyclate.** As of the report’s publication, Mars states that 67.6% ofconsumer-facing packaging is currently designed to be reusable, recyclable or compostable. Specific developments include a new, [mono-material pouch](https://packagingeurope.com/news/mars-debuts-recyclable-pet-food-pouches-for-whiskas/13145.article?ref=packagingeurope.com) for its [Whiskas](https://www.whiskas.co.uk/?ref=packagingeurope.com) wet pet food, developed alongside suppliers and recycling partners to maintain product quality and safety while increasing recyclability. Through its collaboration with the [Georgia Tech Research Corporation](https://gtrc.gatech.edu/gtrc/?ref=packagingeurope.com), Mars has also investigated the use of chitin-based coatings with compostable films – aiming to assess their durability and performance in demanding packaging applications. The results were published in the peer-reviewed journal [ACS Applied Polymer Materials](https://pubs.acs.org/journal/aapmcd?ref=packagingeurope.com). Furthermore, the company claims to have incorporated 18,721 of recycled content into its packaging – equivalent to 9.2% of the weight of post-consumer-recycled resin in its portfolio. The move is anticipated to help strengthen market demand for recycled content. Mars states that it now sells multiple products in 100% rPET packaging, such as its [M&M’s](https://www.mms.com/en-us?ref=packagingeurope.com), [Skittles](https://www.skittles.com/?ref=packagingeurope.com) and [Starburst](https://www.starburst.com/?ref=packagingeurope.com) club jars (excluding caps) in the United States; its Tata and PimPom jars in China; and part of its [MasterFoods](https://www.masterfoods.com.au/?ref=packagingeurope.com) squeezy sauce bottle portfolio in Australia. According to its [website](https://www.mars.com/sustainability-plan/healthy-planet/sustainable-packaging?ref=packagingeurope.com), though, the company’s ‘highest priority’ is to ‘significantly reduce’ its use of virgin plastic, eliminate ‘problematic and unnecessary’ packaging materials from its portfolio, and prevent its waste products from contaminating recycling streams or the natural environment. In 2025, Mars reports a 5.9% reduction in virgin plastic compared to a 2019 baseline. Last year’s efforts include redesigning the packaging for its Mixed Minis chocolate selection in India, transitioning from a multi-material pouch to a tin canister. Mars has also replaced polystyrene trays with recyclable cardboard in its [Snickers](https://www.snickers.co.uk/?ref=packagingeurope.com) gift box, and has conducted in-market trials with kerbside recyclable [paper flow wraps](https://packagingeurope.com/news/kind-pilots-kerbside-recyclable-paper-wrapper-in-us/12790.article?ref=packagingeurope.com) for its [KIND Snacks](https://www.kindsnacks.com/?ref=packagingeurope.com) product in the United States. So, too, does Mars underline ‘significant progress’ in achieving a deforestation- and conversion-free supply chain for its pulp and paper-based packaging, claiming to have achieved the ambition for its cocoa and soy supplies. Previously, Mars expressed doubts that it would achieve its sustainability goals for 2025\. It claimed to be “making good progress” in its [2023 Sustainable in a Generation Report](https://www.mars.com/sites/g/files/dfsbuz106/files/2024-07/2023%20Sustainable%20in%20a%20Generation%20Report%5F5.pdf?ref=packagingeurope.com), with [61% of its portfolio](https://packagingeurope.com/news/why-do-big-brands-keep-missing-their-sustainability-targets/12774.article?ref=packagingeurope.com) already designed for recycling, reuse or compostability compared to its 100% target. Yet the company warned that industry-level design and infrastructural changes were “[taking longer than we anticipated](https://packagingeurope.com/news/why-do-big-brands-keep-missing-their-sustainability-targets/12774.article?ref=packagingeurope.com) when we signed the Ellen MacArthur Foundation Global Commitments” – adding that these “fundamental issues” could not be solved by businesses alone. It expresses a similar sentiment in its latest report: “Improving the sustainability of packaging requires system-wide change. Progress depends not only on packaging design and materials innovation, but the ability of these packs to be integrated into real-world collection and recycling systems upon its end of life. “The pace of progress remains closely linked to the readiness of these systems and the availability of food-safe recycled materials in many markets. We continue to work with industry partners, governments and NGOs to strengthen recycling systems and help accelerate the transition toward a more circular packaging economy.” Mars emphasizes that it is redesigning its portfolio to align with recycling infrastructure “that either exists today or will likely exist in the near future”, alongside its ongoing efforts to increase recycled content and reduce its packaging overall. The company featured alongside other top FMCG signatories of the [Ellen MacArthur Global Commitment](https://www.ellenmacarthurfoundation.org/global-commitment/overview?ref=packagingeurope.com) in our [recent report](https://packagingeurope.com/features/report-how-are-the-top-brands-progressing-on-packaging-sustainability-in-2026/14050.article?ref=packagingeurope.com). There we suggested that Mars’ share of recyclable, reusable or compostable packaging was significantly lower than its peers, and that it had undergone the least sustainability progress compared to other FMCGs; yet we also highlighted its growth in virgin plastic use and paper packaging alternatives. Yet Mars is also continuing its work with the [Ellen MacArthur Foundation](https://www.ellenmacarthurfoundation.org/?ref=packagingeurope.com) and other FMCG brands to unlock over €50 million in multi-year investment for [collection and recycling systems](https://packagingeurope.com/news/ellen-macarthur-foundation-collaborates-with-mars-nestle-and-more-to-scale-collection-and-recycling-in-brazil/14455.article?ref=packagingeurope.com) in Recife, Brazil. The partners plan to explore the feasibility of a new approach to packaging collection and recycling systems, hoping that it could inform national policy and become a model for similar cities. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Ellen MacArthur Foundation collaborates with Mars, Nestlé and more to scale collection and recycling in Brazil URL: https://www.packagingeurope.com/ellen-macarthur-foundation-collaborates-with-mars-nestle-and-more-to-scale-collection-and-recycling-in-brazil/ Last updated: 2026-07-01T14:45:31.000Z **Drawing on findings from a** [**new report**](https://www.ellenmacarthurfoundation.org/closing-the-loop/transforming-urban-waste-systems-and-protecting-brazils-rivers?ref=packagingeurope.com)**, the** [**Ellen MacArthur Foundation**](https://www.ellenmacarthurfoundation.org/?ref=packagingeurope.com) **has announced a project aiming to unlock approximately over €50 million in multi-year investment for collection and recycling systems in Recife, Brazil, in collaboration with the city, Brazil’s federal government,** [**Clean Rivers**](https://cleanrivers.org/?ref=packagingeurope.com) **and businesses including** [**Mars**](https://www.mars.com/?ref=packagingeurope.com)**,** [**Nestlé**](https://www.nestle.com/?ref=packagingeurope.com)**,** [**Pepsi Co**](https://www.pepsico.com/?ref=packagingeurope.com) **and** [**Unilever**](https://www.unilever.com/?ref=packagingeurope.com)**.** The partners plan to explore the feasibility of a new approach to developing collection and recycling systems for packaging, with hopes that it could inform national policy and become a model for similar cities. Brazil’s Ministry of the Environment and Climate Change and the City of Recife are expected to sign formal agreements with the Foundation in support of the project, at a launch event in the city today. Over the next six months, the Foundation and municipality will work with local stakeholders to develop a detailed plan for the city. If successful, implementation work could begin in Recife as early as 2027. The collaboration builds on findings from the ‘Closing the Loop: Transforming urban waste systems and protecting Brazil’s rivers’ report published today by the Foundation and Clean Rivers, based on input from over 80 organizations including policymakers, waste picker representatives, businesses, academics, NGOs and funders. Apparently, Recife was chosen as the project’s starting point as its challenges and foundations are similar to many other cities across Brazil. The project’s longer-term ambition is to build a model to potentially inform national policy and demonstrate how collection and recycling could work efficiently and equitably at scale in Brazilian cities by 2040\. Home to 1.6 million people and a network of rivers, bridges, and waterways, the Foundation says Recife has grown plastics recycling by 16.6% in 2024 - more than double the national average – but significant challenges remain, such as only 1% of households having access to formal recycling collection. ![Bin separation (1)](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/6/8/5/19685_binseparation1_394733.jpg) The Foundation cites [a study by WWF](https://www.wwf.org.br/?70222/Brasil-e-o-4-pais-do-mundo-que-mais-gera-lixo-plastico&ref=packagingeurope.com) which states that Brazil is one of the world’s five biggest generators of municipal waste. Despite collection covering at least 92.4% of the population, more than a quarter of urban solid waste still ends up inadequately disposed of, resulting in an estimated 3.5 million tonnes of plastic waste being mismanaged each year. In addition, while over a third of municipal waste is recyclable – such as plastics, glass and paper – less than 9% actually gets recycled. The Closing the Loop report shows that an improved urban waste system in Brazil could recover more than approximately €2 billion in recyclable value currently lost to landfill. It also highlights that around 9,300 jobs could be created across collection, sorting and materials processing, with plastics recycling supply chains generating around 64,000 more by 2030. Brazil’s 800,000 waste pickers recover up to 90% of all recyclable materials in the country, yet most work without fair pay or safe conditions. The report calls for formal recognition, compensation for the services they provide and a formal role in how cities manage collection and recycling, building on a principle already in the national policy. Recife mayor Victor Marques says: “Recife has stood out in recent years in strengthening policies aimed at solid waste management – whether in collection, disposal, or, most notably, in promoting assistance, training, and support for the workers who operate within this chain. “This project, together with the Ellen MacArthur Foundation, will help us advance even further along this path, not only in the pursuit of a cleaner and more sustainable city, but beyond that, in the human dimension and social development. This is a partnership that promises great results for the population as a whole, and especially for those most in need.” Last year Brazil [mandated](https://packagingeurope.com/news/brazil-mandates-reverse-logistics-system-for-plastic-packaging-from-2026/13545.article?ref=packagingeurope.com) a reverse logistics system for plastic packaging from January 2026, requiring market operators to participate for primary, secondary, and tertiary plastic packaging under a new law. It also set out targets for 22% recycled content and a 32% recovery rate this year. Back in March, the Foundation released [a report](https://packagingeurope.com/news/replace-flexible-plastics-with-paper-suggests-ellen-macarthur-foundation/14012.article?ref=packagingeurope.com) that recommended paper solutions as an alternative to flexible plastic packaging. We recently unpacked and examined the key findings of the report in a [conversation](https://packagingeurope.com/features/could-flexible-plastics-be-replaced-with-paper/14362.article?ref=packagingeurope.com) with Laura Smith, programme manager for Plastics and Packaging at the Ellen MacArthur Foundation. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Klöckner Pentaplast seeks waste reduction with ‘fully recyclable’ fruit trays URL: https://www.packagingeurope.com/klockner-pentaplast-seeks-waste-reduction-with-fully-recyclable-fruit-trays/ Last updated: 2026-07-01T11:53:21.000Z [**Klöckner Pentaplast**](https://www.kpfilms.com/en/?ref=packagingeurope.com) **(KP) has introduced a new mono-material tray range for fresh fruit as part of its KP Infinity portfolio, said to be fully recyclable, lightweight and durable.** Following on from the Infinity portfolio’s food-to-go applications, the new range is made from expanded polypropylene (EPP) and targets the fresh fruit market, aiming to enhance product presentation while supporting efficient handling, transportation and storage with its stackable format. The trays also feature consumer-facing recycling messaging, designed to simplify disposal and support participation in recycling. KP says the Infinity fruit trays offer a lower carbon footprint and require less water and energy to manufacture compared to alternative packaging materials. The company adds that the new trays can be combined with kp FlexiStretch overwrap or kp FlexiFlow films for a complete packaging solution, said to provide ‘excellent’ product presentation and protection while helping to maintain product quality from packing to shelf. Austin Schwarz, sales director for UK & Ireland at KP Food Packaging, commented: “The new fruit tray range brings together the durability, presentation and recyclability customers are looking for in a format specifically designed for whole fruit, such as apples and pears. Combined with kp FlexiStretch overwrap or our kp FlexiFlow films, customers can source a complete packaging solution from one supplier, benefiting from streamlined procurement, technical expertise and consistent packaging performance across the supply chain.” In April KP [unveiled](https://packagingeurope.com/news/kl%C3%B6ckner-pentaplast-unveils-recyclable-mono-pet-fish-boards/14165.article?ref=packagingeurope.com) its KP Evolve Fish Boards, designed specifically for vacuum skin packaging for processed fish and able to contain up to 100% recycled content. The company says the design features its KP Zapora advanced retention-chamber geometry which replaces the need for absorbent pads and adhesives. The previous month [Ravenwood Packaging](https://www.ravenwood.co.uk/?ref=packagingeurope.com) teamed up with [Troya Alimentos](https://troya-alimentos.com/?ref=packagingeurope.com) to introduce Mexico’s ‘first’ linerless, tray-based packaging for fresh produce, replacing plastic nets and traditional labels. The new packaging aims to reduce waste and align with Mexico’s evolving regulations on single-use plastics. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Funding for Wayout’s drinking water infrastructure set to tackle plastic waste URL: https://www.packagingeurope.com/funding-for-wayouts-drinking-water-infrastructure-set-to-tackle-plastic-waste/ Last updated: 2026-07-02T07:44:51.000Z ![PE_Wayout_3 (2)](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/6/8/7/19687_pe_wayout_32_526824.png) [**Wayout**](https://wayout.com/?ref=packagingeurope.com) **has successfully closed an oversubscribed Series A extension, set to support the deployment of its distributed drinking water infrastructure and tackle single-use plastic waste.** The proprietary infrastructure platform is designed to produce safe drinking water from ‘virtually any’ local water source using advanced purification, controlled mineralisation, reusable logistics, smart dispensing and digital monitoring. Alongside plastic waste, Wayout’s solution intends to address carbon emissions, water stress, ageing infrastructure, rising transportation costs, and increasing consumer demand for transparency and quality. As the company enters a new phase of commercial deployment and scaling, Wayout reveals that its Series A funding round closed at SEK 26.6 million – an oversubscription of SEK 10.6 million. The funding is set to support the transition from technology development to initial commercial projects, continued industrialization, expanded strategic partnerships, and international market activities. The new investors are also anticipated to bring strategic value and growth through industry expertise, commercial networks, and operational experience. ![PE_Wayout_2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/6/8/2/19682_pe_wayout_2_990336.png) First commercial orders are expected to be signed shortly. Wayout also highlights its strengthening sales pipeline across Latin America, Africa, the Middle East and Asia. “This financing marks an important milestone for Wayout,” says CEO and founder Ulf Stenerhag. “We are moving from proving the technology to deploying it at scale. “The strong support from both existing and new investors reflects growing confidence in our vision and in the market opportunity ahead. We believe the world needs a new model for drinking water infrastructure one that is local, resilient, digitally connected and significantly more sustainable than traditional alternatives.” Matthias Riehle, former chairman and CEO of Nestlé Waters Middle East and Asia, was recently appointed as working chairman at Wayout, and the company is reportedly involved in ongoing commercial discussions in multiple markets. “This milestone further validates the urgency and relevance of Wayout’s mission globally,” adds deputy CEO Rodrigo Verduzco. “As we enter this next phase, our focus is on building the partnerships and market presence required to accelerate deployment at scale. “We believe Wayout is uniquely positioned to become a defining infrastructure platform for the future of drinking water, and this oversubscribed round is a strong validation of our vision, our team and the trust our investors and partners have placed in us.” In other news, [evian](https://www.evian.com/en%5Fgb/?ref=packagingeurope.com) previously joined forces with [Wimbledon](https://www.wimbledon.com/index.html?ref=packagingeurope.com) to operate a [refill system](https://packagingeurope.com/news/evian-and-wimbledon-bring-water-refill-system-to-wimbledon-attendees/11550.article?ref=packagingeurope.com) for spectators. [First introduced](https://packagingeurope.com/news/evian-and-wimbledon-partner-on-refillable-system-for-players-at-this-years-championships/9990.article?ref=packagingeurope.com) for players in 2023, the system was expanded to provide attendees with water refills in food court areas, mobile carts, and the queue. More recently, [Smartfill](https://smartfill.store/?ref=packagingeurope.com) and [DY|DX](https://dydx.digital/?ref=packagingeurope.com) have open-sourced the core design and technical architecture of their [dispensing systems](https://packagingeurope.com/news/open-sourced-refill-technology-set-to-boost-reuse-systems-in-global-south/14017.article?ref=packagingeurope.com) for liquid FMCG products earlier this year. First developed alongside [Unilever](https://www.unilever.com/?ref=packagingeurope.com) and [Bopinc](https://bopinc.org/?ref=packagingeurope.com), the system is designed to tackle the global challenge of high hardware costs by allowing users to adopt the system for less than US$50 per dispenser. Packaging Europe also took a deep dive into the tourism sector’s [approach to water refills](https://packagingeurope.com/features/the-brief-do-single-use-plastic-water-bottles-spell-disaster-for-tourism/13295.article?ref=packagingeurope.com), including [EcoDrop](https://ecodrop.co.zw/?ref=packagingeurope.com)’s refillable bottles and machines at Victoria Falls and surrounding areas, in a previous edition of the Brief. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### EU Commission publishes recycled content calculation for single-use PET bottles URL: https://www.packagingeurope.com/eu-commission-publishes-recycled-content-calculation-for-single-use-pet-bottles/ Last updated: 2026-07-02T05:46:32.000Z **The** [**European Commission**](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com) **has published a methodology to calculate, verify, and report chemically recycled content in single-use PET beverage bottles – intending to level the playing field and ensure investment security for the plastics recycling sector.** In its latest [implementing decision](https://environment.ec.europa.eu/document/download/ab321fd6-ba73-4e14-937e-68f443eebf60%5Fen?filename=C%5F2026%5F4381%5F1%5FEN%5FACT%5Fpart1%5Fv9.pdf&ref=packagingeurope.com), the Commission instructs economic operators to calculate the total weight of plastic, both recycled and non-recycled, in PET bottles placed on their Member State’s national markets in a given year. The weight of recycled plastic in a PET bottle must be calculated at the point when it is placed on the market, based on the data obtained at calculation points for each of its parts. Operators may adjust the calculated weight of virgin or recycled plastic in their PET bottles to account for exports or movements of PET bottles to other Member States. To work out the *proportion* of recycled plastic content in PET bottles, operators must divide the weight of recycled plastic in bottles placed on a Member State’s market in a given year by the weight of the non-recycled plastic placed on the same market in the same year. The ratio should be expressed as a percentage. If a component consists *only* of post-consumer plastic waste obtained via a recycling technology that complies with [Regulation (EU) 2022/1616](https://eur-lex.europa.eu/eli/reg/2022/1616/oj/eng?ref=packagingeurope.com)’s rules on food-contact plastic recyclate, the percentage of recycled plastic should be multiplied by the weight of the respective bottle part. Economic operators are also required to calculate the weight of eligible material in their plastic bottles. Calculation points must be established whenever the physical or chemical composition of a material sourced wholly or partly from post-consumer plastic waste is changed, including any mixing with other materials. If the *proportions* of eligible materials are known at the time of a calculation point and no mass balance accounting has previously been applied, economic operators should work out the weight of eligible materials by multiplying the percentage by the weight of the batch. Otherwise, mass balance accounting should be used. Member States must use all this data to calculate the total *weight* of virgin and recycled plastic in PET bottles placed on the market annually, as well as the yearly *proportion* of recycled plastics used in PET bottles. Additionally, plastic *suppliers* must provide a declaration of the recycled content present in each batch of material they sell to customers. Economic operators are required to keep these declarations for at least five years, and may use supplier information instead of generating their own declarations if the material’s physical or chemical composition is not altered within that time. Member States must verify the data following a risk-based approach, regardless of whether the post-consumer plastic waste was generated or recycled in their country or overseas. In an initial phase, only plastic recyclate from EU Member States and European Economic Area (EEA) countries will count; this is set to ensure that compliance with the EU’s environmental rules can be fully verified. Recyclate from OECD countries will count from 21 November 2027, unless excluded under the [Waste Shipment Regulation](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32024R1157&ref=packagingeurope.com). Material from non-OECD countries will also count when covered by arrangements ensuring equivalent standards related to human health and environmental protection requirements – for example, in the [Packaging and Packaging Waste Regulation](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=OJ:L%5F202500040&pk%5Fcampaign=todays%5FOJ&pk%5Fsource=EUR-Lex&pk%5Fmedium=X&pk%5Fcontent=Environment&pk%5Fkeyword=Regulation&ref=packagingeurope.com) and the [Waste Framework Directive](https://environment.ec.europa.eu/topics/waste-and-recycling/waste-framework-directive%5Fen?ref=packagingeurope.com). The methodology comes under the Commission’s [plastics package](https://ec.europa.eu/commission/presscorner/detail/en/ip%5F25%5F3151?ref=packagingeurope.com), as announced in December 2025\. It is anticipated to ensure transparency for recycled content in plastic bottles, create a level playing field for market operators, and help Member States meet the [Single-Use Plastics Directive](https://eur-lex.europa.eu/eli/dir/2019/904/oj/eng?ref=packagingeurope.com)’s recycled content targets. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Start-up expands digital return platform to German retailers URL: https://www.packagingeurope.com/start-up-expands-digital-return-platform-to-german-retailers/ Last updated: 2026-06-30T14:49:25.000Z **German start-up** [**Reo**](https://www.reo-reuse.de/?ref=packagingeurope.com) **has expanded its digital return platform – which integrates existing cosmetic and personal care packaging into circular systems via Reverse Vending Machines (RVMs) – to include eight branches of the retailer** [**Kaufland**](https://www.kaufland.com/?ref=packagingeurope.com)**.** Kicked off at the ‘Innovation made in Heilbronn’ event involving representatives from business, politics, retail and the general public, the project’s expansion in the city follows a successful proof of concept in Munich involving 20 branches of retailers Kaufland and [VollCorner](https://vollcorner.de/?ref=packagingeurope.com). Reo’s solution aims to allow brands to retain their individual packaging design (such as shapes, sizes and labels) instead of standard containers. The company believes this can lead to significantly higher acceptance from industry partners and end users for branded products and private-label products. According to the company’s website, consumers can purchase a brand’s [participating product](https://www.reo-reuse.de/projects?ref=packagingeurope.com) in its usual packaging and return it to one of Reo’s take-back partners when empty. Participating packaging can be returned via existing beverage deposit machines at Kaufland and VollCorner, where the consumer will receive €0.29 cashback for each participating package returned, credited to their deposit slip. A demonstration of Reo’s washing process in a specially developed facility was given at the event. Johanna Meier, Environmental Engineer & LCA Expert at [Life Cycle Engineering GaBi](https://www.iabp.uni-stuttgart.de/en/gabi/?ref=packagingeurope.com) and Fraunhofer IBP Stuttgart concluded the session by presenting the results of the life cycle assessments for the participating packaging in detail. In other news, Portugal [launched](https://packagingeurope.com/news/portugal-kicks-off-national-deposit-return-scheme-for-drinks-packaging/14122.article?ref=packagingeurope.com) its national Deposit Return System (DRS) for ready-to-drink beverage packaging, introducing over 3,000 collection points including baling capabilities at remote kiosk locations. Consumers pay a set deposit value of €0.10 per container, which is refunded when they return their empty packaging to a reverse vending machine or manual take-back point across the nationwide collection network. [TOMRA](https://www.tomra.com/?ref=packagingeurope.com) recently [outlined](https://packagingeurope.com/news/what-makes-the-best-deposit-return-schemes-successful/14312.article?ref=packagingeurope.com) the five key factors behind the world’s highest-performing deposit return schemes (DRS) for drinks container recycling and noted increasing public and policy demand to address plastic pollution, slow rising recycling costs and move towards circular economy models. TOMRA’s recommendations are based on DRS performance evidence, evaluating deposit systems against metrics such as return rate and the number of return locations per capita. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Kelpi to integrate seaweed-based barrier coatings into Amcor’s fibre-based portfolio URL: https://www.packagingeurope.com/kelpi-to-integrate-seaweed-based-barrier-coatings-into-amcors-fibre-based-portfolio/ Last updated: 2026-06-30T12:08:37.000Z **UK based materials company** [**Kelpi**](https://www.kelpi.net/?ref=packagingeurope.com) **has announced a partnership with** [**Amcor**](https://www.amcor.com/?ref=packagingeurope.com)**, aiming to integrate its seaweed-derived barrier coatings into the company’s fibre-based packaging.** Kelpi seeks to displace fossil fuel-based packaging at scale with its coating technology, which utilizes seaweed and plant oils to deliver gas and moisture barrier performance ‘comparable to conventional plastic coatings’. The technology is said to be compatible with paper recycling streams. Working in collaboration with Amcor’s global research and development teams, Kelpi says it will support the evaluation of its technology platform within Amcor’s AmFiber fibre-based solutions portfolio, targeting demanding end-use applications that require high barrier performance, efficient material use, and circularity. The companies state that they hope to accelerate the path to commercial deployment of bio-based barrier coatings, supporting a circular economy for packaging and reducing reliance on fossil-fuel-derived materials across consumer goods sectors. In related news, in May we reported on [noriware](https://noriware.com/?ref=packagingeurope.com)’s seaweed-based [top seal film](https://packagingeurope.com/news/seaweed-based-top-film-set-to-comply-with-ppwrs-fruit-and-veg-plastic-ban/14273.article?ref=packagingeurope.com) for fruit and vegetable packaging, intended to help retailers align with the Packaging and Packaging Waste Regulation’s single-use plastic ban for fresh produce. By bonding directly to paper and cardboard trays without additional treatments, adhesives, or coating layers, it is believed to reduce CO2 emissions by 89% compared to conventional plastics. In the same month, [Aberystwyth University](https://www.aber.ac.uk/en/?ref=packagingeurope.com)’s Institute of Biological, Environmental and Rural Sciences (IBERS) [published a paper](https://packagingeurope.com/news/aberystwyth-university-develops-seaweed-based-biodegradable-plastic-for-food-packaging/14311.article?ref=packagingeurope.com) in the [Algal Research](https://www.sciencedirect.com/journal/algal-research/issues?ref=packagingeurope.com) journal which revealed that seaweed extracts can be turned into an alternative biodegradable plastic, suitable for future food packaging applications. Apparently, the new plastics are being tested for properties including strength, antibacterial qualities and water resistance. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### adapa Group offers pricing and CO2 footprint in one click URL: https://www.packagingeurope.com/adapa-group-offers-pricing-and-co2-footprint-in-one-click/ Last updated: 2026-07-09T12:13:18.000Z **adapa Group is aiming to make conscious packaging choices easier by providing verified CO2e data directly within every quotation. The new Carbon Calculator seeks to give customers immediate access to trusted emissions data, helping them make more informed sourcing decisions.** Developed in partnership with Benchmark Consulting, the solution combines commercial costing precision with Life Cycle Assessment (LCA) methodologies in a single platform, enabling consistent carbon footprint calculations across materials, production, transport, and energy usage. The company says that it will be the first packaging group to implement an independently verified, ISO 14067-aligned carbon calculation system integrated directly into its commercial quoting processes. The comapny hopes that this rollout will represent a significant step ahead in achieving adapa’s sustainability and CO2e transparency goals, helping customers address growing ESG reporting requirements and increasing demand for verified environmental data as opposed to in-house claims. “This solution provides our customers with trusted, comparable CO2e data directly within the quotation process. It allows us to move sustainability discussions from assumptions to measurable facts and helps customers make better-informed packaging decisions,” says Stefano Manfredi, Chief Sales Officer at adapa Group. The partnership aims to reflect a shared commitment to bringing greater transparency and consistency to product carbon footprint data across the packaging industry. “Our partnership with adapa demonstrates how carbon transparency can become part of everyday commercial decision-making. By integrating verified CO2e modelling directly into pricing workflows, adapa is setting a new benchmark for the packaging industry globally,” adds Liam Barbary, Company Director at Benchmark Consulting. The Carbon Calculator is being rolled out group-wide and will aim to support adapa customers in making more conscious packaging choices, CO2e reporting, sustainability claims, and future regulatory requirements related to packaging and environmental transparency. ### Tablet dispenser releases exact dose with one tilt for simple, accessible use URL: https://www.packagingeurope.com/tablet-dispenser-releases-exact-dose-with-one-tilt-for-simple-accessible-use/ Last updated: 2026-06-30T09:06:58.000Z **The ONE tablet dispenser, developed by Sergei Ivanov, is designed to release exact doses with a single tilt – removing barriers to consumption and improving accessibility.** Suited to micro-mints, dragées, and other small products, the dispenser features three parts made from a single material. It is suitable for injection moulding and designed to be recyclable. Ivanov explains his motivations for designing the dispenser with a quote from B.J. Fogg, professor at [Stanford University](https://www.stanford.edu/?ref=packagingeurope.com) and founder of the [Behavior Design Lab](https://behaviordesign.stanford.edu/?ref=packagingeurope.com): “If a behaviour is not happening, it is easier to simplify the action than to increase a person’s motivation.” “There is a saying among engineers: ‘It is easy to complicate, hard to simplify,’” Ivanov continues. “In working on ONE, I tried to remove everything unnecessary until only the most essential remained: no buttons, springs, or mechanical assemblies — just three parts, geometry, and gravity.” To use the dispenser, consumers are instructed to preset the dose by turning the body of the device, then tilt it to dispense the exact number of items. When returned to the upright position, the next portion is automatically prepared via the device’s internal geometry and gravity. Reported to maintain stable operation across repeated dosing tests, the dispenser focuses on simplifying the dosing process instead of motivating the consumer. Smoother dosing is anticipated to encourage frequent consumption, form consumption habits, and inspire repeat purchases. The design unlocks one-handed dosing with a single tilt – increasing accessibility for consumers with reduced motor skills or vision, while also reducing extra shaking or counting in the dispensing process. Consumers are also set to dispense the product without direct contact or spilling. This is expected to prevent damage or breakage when dosing the product, and to simplify the process of pouring the product into another person’s hand when sharing. In other news, [Greiner Packaging](https://www.greiner-gpi.com/en?ref=packagingeurope.com) has worked alongside drinks brand [Holy](https://uk.holy.com/?ref=packagingeurope.com) to develop a [syrup bottle with an integrated dosing system](https://packagingeurope.com/news/greiner-packaging-and-holy-develop-syrup-bottle-with-integrated-dosing-system/14247.article?ref=packagingeurope.com). A mechanical system in the cap allows consumers to adjust flavour intensity across five levels and directly flavour their beverages while drinking. [Werner & Mertz](https://werner-mertz.de/en/?ref=packagingeurope.com) has also unveiled a [recycled plastic dosing system](https://packagingeurope.com/news/werner-and-mertz-presents-recycled-pouches-and-dosing-system-for-cleaning-sector/14094.article?ref=packagingeurope.com) with refill pouches. Allowing users to dose exactly 5ml of product, the system is expected to prevent overdosing, save the task of manual measuring, and avoid direct contact with cleaning products. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How climate change is affecting plastic packaging URL: https://www.packagingeurope.com/how-climate-change-is-affecting-plastic-packaging/ Last updated: 2026-07-07T08:14:49.000Z _This post is for paying subscribers only._ ### HolyGrail project to sort and recycle crisp packets into new food packaging URL: https://www.packagingeurope.com/holygrail-project-to-sort-and-recycle-crisp-packets-into-new-food-packaging/ Last updated: 2026-07-02T13:05:50.000Z [**PepsiCo**](https://www.pepsico.com/en/?ref=packagingeurope.com)**,** [**Ferrero**](https://www.ferrero.com/int/en/?ref=packagingeurope.com)**,** [**Mondelēz International**](https://www.mondelezinternational.com/?ref=packagingeurope.com) **and** [**pladis**](https://www.pladisglobal.com/?ref=packagingeurope.com)**are among the contributors to** [**HolyGrail 2030**](https://circularpackaging2030.eu/?ref=packagingeurope.com)**’s latest project, which will test the intelligent sorting and recycling of polypropylene snack packets into new food packaging.** The project aims to use digital watermarks and advanced recycling to demonstrate that food-grade recycled polypropylene derived from flexible packaging is technically, economically, and environmentally viable. Current recycling systems cannot distinguish between flexible food packaging and non-food packaging, the partners explain. This leaves no authorized route for reprocessing recycled, flexible polypropylene back into food packaging. Even in sorting centres that currently make use of robots, infrared cameras, and other advanced technologies, the partners assert that various packages cannot be optimally detected and still end up in the wrong stream. Distinguishing between food and non-food packaging is also becoming important. In response, the project aims to create a new material flow and align with the Packaging and Packaging Waste Regulation, which requires food packaging to contain at least 10% recycled material by 2030 – an expectation set to be especially challenging for flexible polypropylene. It comes under the existing HolyGrail 2030 project, which is facilitated by [AIM](https://www.aim.be/?ref=packagingeurope.com), the European Brands Association; this international consortium aims to demonstrate the business value of digital watermarking, drive its adoption at scale, and generate new, high-quality post-consumer recyclate streams. Other project partners include [Hündgen Entsorgung](https://www.huendgen-entsorgung.de/?ref=packagingeurope.com), [Digimarc](https://www.digimarc.com/?ref=packagingeurope.com), [Pellenc ST](https://www.pellencst.com/?ref=packagingeurope.com), and [Fost Plus](https://www.fostplus.be/?ref=packagingeurope.com). Flexible polypropylene packaging for snacks and food is currently being printed with a digital watermark and distributed on the Belgian market through the normal channels. Once collected via the PMD bag, the bag is undergoing sorting trials at Hündgen Entsorgung’s facility in Swisstal, Germany; special cameras will detect the digital watermark and automatically separate food and non-food packaging. Starting in Q4 2026, the food polypropylene stream will undergo testing through multiple advanced recycling technologies. The partners expect to turn the recyclates into new films between December 2026 and January 2027, testing their suitability for existing packaging applications. The recyclates and films will also be tested for compliance with European Food Safety Guidelines ([EFSA](https://www.efsa.europa.eu/en?ref=packagingeurope.com)) from Q1 2027. Finally, the findings will be published in the HolyGrail 2030 Final Report next year. This will include insights into sorting efficiency, the recyclate’s suitability for food packaging, and its economic feasibility. Fost Plus expects to undertake its evaluation and decision next year, with full implementation currently scheduled for 2029. The project will take place in Belgium, reportedly making it the first country to conduct a large-scale field test with flexible packaging that is launched on the market and used by customers. This will test whether the technology works in real-world conditions, where the packaging can be folded, soiled or damaged in use. Last year, Packaging Europe brand director Tim Sykes spoke to AIM’s Margherita Trombetti, Mondelēz’s Richard Akkermans, and [Arla Foods](https://www.arla.com/?ref=packagingeurope.com)’ Grane Maaløe on the [Packaging Europe podcast](https://packagingeurope.com/sustainability/holygrail-from-20-to-2030/12623.article?ref=packagingeurope.com). Together, they discussed the final industrial scale tests of the advanced sorting platform’s previous stage, HolyGrail 2.0, and the anticipated progress of HolyGrail 2030. At that time, the latest industrial-scale sorting trials were said to exceed a detection efficiency of [over 90%](https://packagingeurope.com/news/industrial-scale-holygrail-20-trial-sorts-56000-rigid-packaging-items-daily/12723.article?ref=packagingeurope.com) and a daily detection rate of almost 56,000 items of post-household rigid packaging. Brand owners such as Mondelēz, Arla Foods, and [Procter & Gamble](https://us.pg.com/?ref=packagingeurope.com) participated in the trials, claiming to have enhanced their SKUs with digital watermarks. More recently, the [Flexible Plastic Fund](https://flexibleplasticfund.org.uk/?ref=packagingeurope.com) – a coalition featuring [Ecosurety](https://www.ecosurety.com/?ref=packagingeurope.com), [CEFLEX](https://ceflex.eu/?ref=packagingeurope.com), [RECOUP](https://www.recoup.org/?ref=packagingeurope.com) and [WRAP](https://www.wrap.ngo/?ref=packagingeurope.com), among others – has launched [FlexCircular](https://flexibleplasticfund.org.uk/flexcircular?ref=packagingeurope.com), an initiative intended to help the UK recycle [up to 400,000 tonnes](https://packagingeurope.com/news/new-project-seeks-to-recycle-400000-tonnes-of-post-consumer-waste-by-2030/14439.article?ref=packagingeurope.com) of post-consumer flexible packaging by 2030. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Sawdust-based foam with beeswax coating developed to replace polystyrene URL: https://www.packagingeurope.com/sawdust-based-foam-with-beeswax-coating-developed-to-replace-polystyrene/ Last updated: 2026-06-29T12:41:45.000Z **Researchers have converted waste sawdust into packaging foams with beeswax coatings, expected to match the strength and impact resistance of polystyrene alternatives in certain applications.** Published in [*ACS Applied Polymer Materials*](https://pubs.acs.org/journal/aapmcd?ref=breadcrumb)*,* the [study](https://pubs.acs.org/doi/abs/10.1021/acsapm.6c00854?ref=packagingeurope.com) – funded by the [U.S. Department of Energy](https://www.energy.gov/?ref=packagingeurope.com) – sourced fine processed wood powder or coarse unprocessed mill waste from [Hadley Mill Works](https://hadleymillworks.wixsite.com/hadleymillworks?ref=packagingeurope.com), then incorporated cellulose binders and cross-linking ingredients. The mixtures were poured into moulds, frozen, then freeze-dried and heat-dried. The result was used to form rigid and flexible materials, including ‘well-performing’ prototype foams. “It can be exciting to use waste products as a starting point for materials fabrication, rather than a chemical catalogue,” says Todd Emrick, one of the study’s authors. Different cellulose binders were found to unlock material properties; carbomethyl cellulose reportedly created stiffer foams than polystyrene, while hydroxypropyl cellulose resulted in a softer material. Processed and unprocessed sawdust were thought to yield similar results. Stability tests used acetone to discern that the foams containing cross-linking ingredients could absorb and release water, unlike polystyrene. A beeswax coating was also applied to some of the foam samples, which was said to improve water resistance in high humidity without impacting the foam’s mechanical properties. “We haven’t done a long-term stability study yet,” Emrick continues. “But in the weeks-to-months time frame, the liquid stability appears to be excellent, which is a useful feature during shipping in case of leakage or spills, or simply for production and storage under different environmental conditions.” Impact tests were also conducted with a 4.5 kg weight. These apparently revealed that the foams bounced the weight 21% less distance than polystyrene of similar thickness and dispersed energy better – indicating that the foams are robust enough to replace polystyrene in conventional applications. “The initial driver for this work was in packaging foams, which are used in abundance to protect materials in transit,” adds Emrick. “Because our initial assessment of mechanical properties appears promising, such sawdust-based foams may be examined further in all sorts of applications — including construction materials and high-end packaging for consumer electronics, where lightweight and protective packaging is essential.” Another project saw researchers from the [University of Washington](https://www.washington.edu/?ref=packagingeurope.com) 3D-print a [packaging material](https://packagingeurope.com/news/researchers-3d-print-coffee-and-mushroom-mixture-into-compostable-packs/12621.article?ref=packagingeurope.com) made from coffee grounds, mushroom spores, and mycelium. It is said to perform similarly to polystyrene dunnage, but may be challenging to scale, since it requires the coffee grounds to be consistent in their granularity. Similarly, [Myco](https://www.myco.cz/en/?ref=packagingeurope.com) has developed a [biodegradable alternative to polystyrene packaging](https://packagingeurope.com/news/myco-develops-mushroom-based-biodegradable-alternative-to-polystyrene/12816.article?ref=packagingeurope.com) made from mushroom mycelium and organic waste. The material is thought to maintain properties such as firmness and flexibility while unlocking a low carbon footprint and degrading without leaving microplastics behind. In other news, [Woamy](https://www.woamy.com/?ref=packagingeurope.com)’s cellulose-based foam is currently being used in [Kyrö Distillery Company](https://www.kyrodistillery.com/?ref=packagingeurope.com)’s limited-edition [whisky tasting set](https://packagingeurope.com/news/biodegradable-recyclable-biofoam-protects-game-of-thrones-themed-whisky-set/14442.article?ref=packagingeurope.com) inspired by [HBO](https://www.hbo.com/?ref=packagingeurope.com)’s Game of Thrones. The foam is believed to be compostable and recyclable, and is expected to protect the bottles and glassware from scratches in transit. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Fedrigoni Self-Adhesives introduces permanent wash-off adhesive URL: https://www.packagingeurope.com/fedrigoni-self-adhesives-introduces-permanent-wash-off-adhesive/ Last updated: 2026-06-29T12:13:42.000Z [**Fedrigoni Self-Adhesives**](https://selfadhesives.fedrigoni.com/?ref=packagingeurope.com) **has revealed its SH6020-W PLUS adhesive with permanent and wash-off performance, designed for the wine and spirits industry and aiming to support bottle reuse and glass recycling processes.** The company claims the new adhesive is the ‘first’ premium labelling solution on the market combining permanent and wash-off performance within a single adhesive platform, seeking to help converters, designers and brand owners prepare for emerging regulatory requirements such as Extended Producer Responsibility (EPR) schemes and the EU’s Packaging and Packaging Waste Regulation (PPWR). SH6020-W PLUS is said to deliver the same ‘premium’ adhesion and reliability as the SH6020 PLUS adhesive technology throughout the product lifecycle and enable clean removal during industrial washing processes. Fedrigoni adds that no new validation is required for customers who are already using SH6020 PLUS, as the formulation remains the same. The company states that instead of managing different label constructions depending on destination countries of local regulations, the new adhesive means brands can use one solution across multiple markets. The solution is also designed to help reduce complexity, avoid duplicate inventories and respond to increasing demand for circular packaging solutions without changing established production processes. In related news, in February [Henkel Adhesive Technologies](https://www.henkel.com/our-businesses/adhesive-technologies?ref=packagingeurope.com) entered a [strategic collaboration](https://packagingeurope.com/news/henkel-and-sekab-seek-to-accelerate-transition-to-bio-based-raw-materials-for-adhesives/13887.article?ref=packagingeurope.com) with Swedish chemical company [Sekab](https://www.sekab.com/en/?ref=packagingeurope.com), focused on replacing conventional ethyl acetate with a ‘sustainable, bio-based’ alternative for adhesive production. Henkel hopes that by working together along the value chain, the companies can bring “scalable, sustainable raw materials to market and create tangible climate benefits”. More recently, Henkel [recently launched](https://packagingeurope.com/news/henkel-launches-cold-seal-solution-for-barrier-coated-paper-packaging/13970.article?ref=packagingeurope.com) what it says is the first cold seal solution designed for barrier-coated paper packaging. We spoke with Dr. Roberto Pela, business development manager for packaging adhesives Europe at Henkel Adhesive Technologies, to learn more about the solution’s attributes, the R&D process, and how it relates to PPWR concerns. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Lola Valentina implements FedEx and Returnity’s reusable packaging system URL: https://www.packagingeurope.com/lola-valentina-implements-fedex-and-returnitys-reusable-packaging-system/ Last updated: 2026-06-29T08:59:13.000Z **Design firm and linen rental company** [**Lola Valentina**](https://www.lolavalentina.com/?ref=packagingeurope.com)**, based in Chicago, USA, has implemented the reusable packaging system developed by** [**FedEx**](https://www.fedex.com/?ref=packagingeurope.com) **and** [**Returnity**](https://www.returnity.co/?ref=packagingeurope.com) **to ship products within existing parcel workflows, integrated into the FedEx network.** The system aims to support managed, closed-loop shipping environments, including businesses with repeat-use shipping models, with Returnity and FedEx providing onboarding, training and support. Lola Valentina says that within the first six weeks of implementation, it expanded its programme with additional boxes due to growing demand. The company states that the leasing model’s flexibility allowed it to quickly scale utilization without investing in its own reusable packaging. The packaging system seeks to address longstanding adoption barriers including cost, complexity and compatibility with traditional parcel networks. “Scaling a brand like Lola Valentina requires infrastructure that supports both creativity and consistency,” said Valentina Fonseca Krug, CEO of Lola Valentina. “As we grow in the event rental market, having a reusable box solution allows us to reduce waste and make the shipping and return process much easier for our clients.” Returnity recently [announced](https://packagingeurope.com/news/returnity-offers-free-reusable-box-pilot-for-b2b-shippers/14305.article?ref=packagingeurope.com) that for a limited time, it is offering a free pilot programme for qualified B2B shippers operating repeatable distribution and replenishment flows, aiming to combat increasing prices for corrugated packaging. Companies that begin a pilot within 30 days and advance to broader deployment within 60 days of pilot completion will qualify for preferred reusable box leasing terms. In similar news, online print shop [Flyeralarm](https://www.flyeralarm.com/?ref=packagingeurope.com) has [collaborated](https://packagingeurope.com/news/flyeralarm-brings-1-million-shipping-boxes-into-reusable-system/13986.article?ref=packagingeurope.com) with packaging return network [Reuse.Me](https://www.reuse.me/?ref=packagingeurope.com) to bring approximately 1 million A4 shipping boxes into its closed loop system, aiming to keep the packaging in circulation several times before it is recycled. Through the joint project, the companies aim to encourage other companies to initiate their own change processes, highlighting the system’s integration into existing processes, scalability and measurable impact. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Biodegradable, recyclable biofoam protects Game of Thrones-themed whisky set URL: https://www.packagingeurope.com/biodegradable-recyclable-biofoam-protects-game-of-thrones-themed-whisky-set/ Last updated: 2026-06-30T05:44:20.000Z [**Kyrö Distillery Company**](https://www.kyrodistillery.com/?ref=packagingeurope.com)**’s limited-edition whisky tasting set, a collaboration with** [**HBO**](https://www.hbo.com/?ref=packagingeurope.com)**’s Game of Thrones, uses** [**Woamy**](https://www.woamy.com/?ref=packagingeurope.com)**’s biodegradable and recyclable biofoam to protect its sample bottles and glassware.** The cellulose-based foam is manufactured througha patented technology that mimics the cellular structure of wood, unlocking a lighter weight and improved dimensional strength. This fast, mould-free manufacturing process is hoped to replace plastic foams on an industrial scale. Described as soft and dust-free, Woamy’s biofoam is expected to combine ‘perfect’ scratch protection with a premium-quality finish. Now the material has been selected to protect the fragile components of Kyrö’s promotional tasting set for the TV series Game of Thrones – inspired by the fictional world of Westeros and the overall theme of ‘Fire and Blood’. The biofoam is expected to facilitate a premium unboxing experience while aligning with Kyrö’s [sustainability ambitions](https://visit.kyrodistillery.com/en/pages/sustainability?ref=packagingeurope.com). “Woamy was chosen because of its sustainability and performance and capability to protect whisky sample bottles and fragile glass,” says Matti Kovanen, brand & marketing director at Kyrö. “Woamy’s material is unique and gives a premium finishing to our sample set. We are extremely happy about this cooperation and pleased with the final product.” “This is a significant opening for Woamy into the spirits and wine segment, and we are thrilled to collaborate with such an iconic Finnish brand as Kyrö,” adds Woamy CEO Susanna Partanen. The limited-edition tasting set containing Woamy’s biofoam will feature in exclusive releases to selected partners and media representatives and will not be available for public sale. However, Kyrö will also release a [publicly available lineup](https://www.kyrodistillery.co.uk/pages/game-of-thrones-x-kyro-whiskies-of-fire-blood?ref=packagingeurope.com) of Game of Thrones-inspired whiskies this year. Other media tie-ins through packaging design include [Dove](http://www.dove.com/?ref=packagingeurope.com)’s [limited-edition beauty lineup](https://packagingeurope.com/news/dove-highlights-bridgerton-season-premiere-with-limited-edition-packaging/13786.article?ref=packagingeurope.com) to commemorate the fourth season of the [Netflix](https://www.netflix.com/?ref=packagingeurope.com) and [Shondaland](https://www.shondaland.com/?ref=packagingeurope.com) show Bridgerton; [limited-editions cans](https://packagingeurope.com/news/beetlejuice-themed-fanta-cans-celebrate-movie-release-and-halloween-season/11821.article?ref=packagingeurope.com) from [Fanta](https://www.fanta.com/?ref=packagingeurope.com) and [Warner Bros. Pictures](https://www.warnerbros.com/?ref=packagingeurope.com) to mark the release of Tim Burton’s *Beetlejuice Beetlejuice* in cinemas; and a lineup of [collectable cans](https://packagingeurope.com/news/special-edition-pac-man-cans-celebrate-video-games-45th-anniversary/13342.article?ref=packagingeurope.com) from [Candy Can](https://www.drinkcandycan.com/?ref=packagingeurope.com) and [Ardagh Metal Packaging](https://www.ardaghmetalpackaging.com/?ref=packagingeurope.com) to celebrate the 45th anniversary of the iconic video game Pac-Man. In other news, [Stora Enso](https://www.storaenso.com/en?ref=packagingeurope.com) offers its [cellulose-based foam](https://packagingeurope.com/news/flocking-technology-unlocks-velvet-soft-wood-based-foam-from-stora-enso/13733.article?ref=packagingeurope.com), Papira, in a 3D structure with a ‘velvet-soft’ flocked surface. Reportedly, the flock fibres are [FSC](https://fsc.org/en?ref=packagingeurope.com)\-certified, made from biodegradable eucalyptus, and developed specifically for paper and board substrates. Papira has also been [adapted](https://packagingeurope.com/news/wood-based-foam-adapted-to-protect-sensitive-equipment-from-thorlabs/13905.article?ref=packagingeurope.com) to help [Thorlabs](https://www.thorlabs.com/?ref=packagingeurope.com) Sweden transport sensitive optical and electronic equipment – preventing shocks, dust, and contamination from impacting the products’ performance. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How has the Middle East conflict affected packaging demand? URL: https://www.packagingeurope.com/how-has-the-middle-east-conflict-affected-packaging-demand/ Last updated: 2026-06-26T13:42:45.000Z **As the political situation in the Middle East begins to stabilise, Neil Osment, Managing Director of paper packaging market research company** [**NOA**](https://noa.uk.net/?ref=packagingeurope.com)**, explores the impact of the war on the European packaging sector.** --- The start of 2026 was shaping up to be a rosy one for the paper packaging sector. Across the board – pardon the pun – manufacturers and converters were reporting that demand was up for both corrugated and folded cartons. What they, and we, hadn’t factored in was a war between Iran versus the USA and Israel, which broke out on 28th February and – as we know – has resulted in the key Strait of Hormuz being blocked by Iran. As we write, peace of a sort has broken out and the Strait’s blockade looks to be being lifted but – as we also know – the situation is volatile. So what has been the impact of this war in the Middle East? As might be expected, demand for paper packaging dropped overall. However, there have been some surprising short-term gains. Demand in some Mediterranean countries went up, encouraged by retailers who began to stockpile products to mitigate the possibility of empty shelves during the upcoming, busy tourist season. Secondly, the war has caused huge price hikes for any products dependent on fossil fuels, including plastic. Plastic packaging buyers have been experiencing increases of anything from 30% to 50%. This has eroded the differential between the inherently cheaper plastic packaging vis-à-vis paper packaging. In some instances, the price differential has disappeared altogether. This has made switching to paper-based packaging a more attractive prospect, particularly in cases where a switch is relatively easy – fruit or veg punnets being a good example. Thirdly, there has been a shortage of certain metals, aluminium in particular, which is used in the making of cans. As a result of these shortages, packaging for some liquid-based products – such as cooked tomatoes or passata – has been switching to carton formats. These are all likely to be short-term changes, but what about the longer-term impact? It’s clear – if it wasn’t already blatantly obvious – that the world is dependent on fossil fuels. Blocking the Strait of Hormuz has cut off over 20% of the world’s oil supplies, and we’ve all been affected. It has been a wake-up call in Europe, calling into question our huge reliance on fossil fuels, because of the supply chain issues and transport cost it has caused (so not the sustainability issue this time). At the same time, in terms of alternatives to plastics for packaging, the continent has an abundant supply of natural fibre, thanks to the virgin forests of Scandinavia, as well as a readily available supply of recycled papers gathered from our waste collection systems in Europe. But steps need to be taken, to take advantage of this. As a continent, we have underinvested in recycling mills compared to the rest of the world. We need to invest in our papermills, which are uncompetitive when compared to regions such as China. We also need to improve the recycled paper collection system in Europe, to ensure we have a greater supply of the important raw ingredient namely, good quality fibre. Finally, it’s laudable that Europe has drawn up the Green Deal, with its objective of becoming the world’s first climate-neutral continent by 2050\. Its goals are to reuse and recycle more, but its mechanism for delivery has proven to be flawed; Extended Producer Responsibility (EPR) bases its waste management fee structure on weight – the lighter the weight, the lower the fee, and this has clearly favoured plastic packaging to date. If we are now going to reduce our reliance on fossil-based products due to reliability and costs reasons, we’d like to pose this question to Europe: should we rethink the way we are delivering the Green Deal? At NOA, we believe we should. **f you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Retailers recommend grace period and clarification as PPWR approaches URL: https://www.packagingeurope.com/retailers-recommend-grace-period-and-clarification-as-ppwr-approaches/ Last updated: 2026-06-26T11:53:29.000Z **Led by** [**EuroCommerce**](https://www.eurocommerce.eu/?ref=packagingeurope.com)**, retailers and wholesalers have urged EU Environmental Ministers to enforce a twelve-month grace period and further clarification surrounding upcoming legal deadlines under the Packaging and Packaging Waste Regulation.** Yesterday, Environmental Ministers met at the European Convention Center in Luxembourg to discuss matters such as the next steps for EU chemical policy under the REACH legislation; the risks of biodiversity loss for businesses, competitiveness and the economy, and potential economic solutions; and the challenges faced and lessons learned over the past year of EU water resilience strategy. Retailers and wholesalers asked the ministers to agree on a ‘clear and realistic’ plan to introduce the new rules – and to avoid supply disruptions, unnecessary costs, and unintended environmental consequences through further clarification and support. “We are just weeks away from implementation, yet key questions remain unanswered,” said Christel Delberghe, director general of EuroCommerce. “This is not sustainable. EU ministers must now provide clarity, flexibility, and a realistic transition period to avoid serious disruption across Europe’s supply chains.” With the 12 August deadline fast approaching, the sector argues that a twelve-month transition period would give businesses and authorities time to understand, interpret, test and adapt the new rules, as well as to address unexpected challenges. It argues that this transition period should prioritize guidance and support over enforcement and punitive action. Specifically, it asserts that clearer guidance should be provided for compliance rules surrounding the Declaration of Conformity and the implementation of PFAS restrictions. This should provide ‘clear’ and ‘practical’ pathways to compliance, and should acknowledge the diversity of contractual relationships within the supply chain. The absence of a harmonized EU testing method for PFAS is highlighted as another priority issue. To avoid legal uncertainty and delays in issuing Declarations of Conformity, the retailers and wholesalers ask Member States to recognize the Commission guidelines and the methodology under preparation by the PFAS Task Force as a temporary reference. They continue that reuse investment risks should be avoided through feasible requirements and exemptions. With Member States already investing in deposit return schemes, the companies caution that overlapping requirements could result in duplicated infrastructure, increased costs, inefficient resource allocation, and environmental impacts. Food packaging transferred to a European economic operator before the 12 August should not be subject to the Regulation’s rules, they suggest. This should include empty packaging, and packaging that is later filled. Adequate transition periods must also be ensured between the adoption and application of all future secondary legislation, the retailers and wholesalers add. To conclude, they posit that clear, practical guidance through outstanding technical issues, realistic timelines that reflect operational supply chain constraints, and strong stakeholder consultation are important factors in ensuring a smooth transition. An enabling framework that considers technical limitations while maintaining flexible implementation is also considered to be essential. The retailers and wholesalers urge EU institutions and Member States to work alongside businesses over the next few months to streamline the Regulation’s implementation. Back in April, a [letter](https://packagingeurope.com/news/ceos-petition-eu-commission-to-postpone-enforcement-of-ppwr/14215.article?ref=packagingeurope.com) was signed by multiple industry CEOs and delivered to the European Commission. It requested that the Regulation’s legal deadline to address per- and polyfluorinated alkyl substances (PFAS) by 12 August 2026 be postponed if a harmonized methodology cannot be provided, and called for a targeted review of the key provisions listed in Annex V. The packaging industry [reacted strongly](https://packagingeurope.com/news/what-the-industry-thinks-as-ceos-appeal-to-clarify-and-push-back-ppwr-rules/14234.article?ref=packagingeurope.com) to this development. Some were optimistic that boardrooms are engaging with the PPWR and acknowledged the difficulties of the incoming deadline, while others argued that brands have had plenty of notice to ensure their compliance and accused the CEOs of ‘strategic delay’. Shortly after, a [joint call](https://packagingeurope.com/news/coalition-of-200-companies-urges-eu-commission-not-to-reopen-the-ppwr/14345.article?ref=packagingeurope.com)signed by 200 companies asked the Commission not to reopen the text. Instead, it called for ‘timely and effective’ implementation through secondary legislation – especially as the packaging industry already contends with political tensions, shifting international trade measures, and high energy and raw material costs. [Systemiq](https://www.systemiq.earth/?ref=packagingeurope.com), [Eunomia](https://eunomia.eco/?ref=packagingeurope.com), [Circle Economy](https://www.circle-economy.com/?ref=packagingeurope.com) and the [Ellen MacArthur Foundation](https://www.ellenmacarthurfoundation.org/?ref=packagingeurope.com) have also led twenty-two financial investors in submitting a [private letter](https://packagingeurope.com/news/investors-join-the-call-not-to-reopen-the-packaging-and-packaging-waste-regulation/14422.article?ref=packagingeurope.com) urging the Commission not to reopen the text. While the Commission’s Impact Assessment expects the Regulation to deliver net economic savings of €53 billion if implemented in a timely fashion, the investors expect packaging-related environmental costs to rise from €6 billion in 2018 to €17 billion by 2040 if the PPWR is not implemented. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### New project seeks to recycle 400,000 tonnes of post-consumer waste by 2030 URL: https://www.packagingeurope.com/new-project-seeks-to-recycle-400000-tonnes-of-post-consumer-waste-by-2030/ Last updated: 2026-06-26T08:52:53.000Z **The** [**Flexible Plastic Fund**](https://flexibleplasticfund.org.uk/?ref=packagingeurope.com) **– a coalition comprising** [**Ecosurety**](https://www.ecosurety.com/?ref=packagingeurope.com)**,** [**CEFLEX**](https://ceflex.eu/?ref=packagingeurope.com)**,** [**RECOUP**](https://www.recoup.org/?ref=packagingeurope.com)**,** [**WRAP**](https://www.wrap.ngo/?ref=packagingeurope.com)**, and more – has launched** [**FlexCircular**](https://flexibleplasticfund.org.uk/flexcircular?ref=packagingeurope.com)**, an initiative intended to help the UK recycle up to 400,000 tonnes of post-consumer flexible packaging by 2030.** FlexCircular builds on the results of the Flexible Plastic Fund’s [FlexCollect](https://flexibleplasticfund.org.uk/flexcollect?ref=packagingeurope.com) project, which set its sights on proving the feasibility of large-scale household collection for plastic packaging. The new initiative is expected to take the ‘next critical step’ towards recycling flexible plastics and achieving full circularity. It will involve comprehensive research to assess the scale of investment needed to require 400,000 tonnes of flexible plastics, with a particular focus on recycling food-contact packaging back into food-contact packaging. Aiming to drive recyclability and full-system circularity, the project expects to help the industry and policymakers answer the following questions: - How much recycled flexible plastic might be needed by industry from 2030 onwards, and will supply meet demand? - What types of recycling facilities (mechanical, chemical, or future technologies) may be needed in the UK, and at what capacity? - What level of investment might be required to build this infrastructure? - What are the costs and risks of continuing with ‘business as usual’ (using virgin plastics) and what conditions (mix of policies and incentives) may help to align the value chain to support UK recycling infrastructure investment? Among the contributors to FlexCircular are a specially commissioned project team featuring [Suez](https://www.suez.com/en/uk?ref=packagingeurope.com), [CEFLEX](https://ceflex.eu/?ref=packagingeurope.com), [WRAP](https://www.wrap.ngo/?ref=packagingeurope.com) and [RECOUP](https://www.recoup.org/?ref=packagingeurope.com), working alongside the Department for Environment, Food and Rural Affairs ([DEFRA](https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs?ref=packagingeurope.com)), extended producer responsibility scheme administrator [PackUK](https://www.gov.uk/government/organisations/packuk?ref=packagingeurope.com), the [Welsh Government](https://www.gov.wales/?ref=packagingeurope.com), and [Zero Waste Scotland](https://www.zerowastescotland.org.uk/?ref=packagingeurope.com). The project’s findings are set to be reported towards the end of this year. “We’re delighted to build on the success of the FPF FlexCollect project and continue to work alongside experts in the industry to take flexible plastics recycling to the next level,” says Gareth Morton, discovery manager at Ecosurety. “FPF FlexCircular is about turning the proof of collections into a real, investable circular system. “By understanding what the UK needs in terms of investment, infrastructure and policy, we can maximise the opportunity to recycle flexible plastics at scale, creating benefits for industry, consumers, and the environment alike.” “The FlexCircular project represents a pivotal moment for flexible packaging in the UK,” continues Richard Akkermans,R&D Packaging Sustainability manager, Europe for [Mondelēz International](https://www.mondelezinternational.com/?ref=packagingeurope.com).“We’ve proven that collection at scale is possible – the next opportunity is to close the loop by investing in the recycling infrastructure to match. “For the Flexible Plastic Fund, achieving circularity for food-contact flexible plastics isn’t just an ambition, it’s a necessity. This research aims to provide the roadmap the value chain needs to invest in the UK with confidence and deliver positive environmental outcomes for the future.” The development comes after CEFLEX’s warning that EU Member States must source an additional [440,000 tonnes of post-consumer recyclate](https://packagingeurope.com/news/eu-must-derive-440000-tonnes-of-pcr-per-year-from-flexibles-to-meet-ppwr-targets/14405.article?ref=packagingeurope.com) from flexible polyolefins annually to meet the Packaging and Packaging Waste Regulation’s recycled content targets. It argues that coordinated action across the value chain must develop both packaging and non-packaging end markets to use recycled material consistently – not just when market conditions favour it. The [Alliance to End Plastic Waste](https://www.endplasticwaste.org/?ref=packagingeurope.com) has also published a [report](https://packagingeurope.com/news/how-to-improve-the-circularity-of-flexible-packaging/14436.article?ref=packagingeurope.com) outlining the technical and economic requirements of a 50,000-tonne-per-year advanced mechanical recycling plant for flexible plastics and identifying the conditions needed for commercial scaling. It builds on key learnings from the ValueFlex project, which was launched in 2022 by the Alliance to End Plastic Waste, CEFLEX, [Roland Berger](https://www.rolandberger.com/en/?ref=packagingeurope.com) and [HTP Engineering](https://www.htp.eu/services/engineering/?ref=packagingeurope.com). **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Pizza Hut sells takeaway chicken wings in recycled, recyclable plastic bowl URL: https://www.packagingeurope.com/pizza-hut-sells-takeaway-chicken-wings-in-recycled-recyclable-plastic-bowl/ Last updated: 2026-06-29T04:07:05.000Z [**Anchor Packaging**](https://www.anchorpackaging.com/?ref=packagingeurope.com) **and** [**Pizza Hut**](https://www.pizzahut.com/?ref=packagingeurope.com) **have developed an award-winning bowl for chicken wings – designed to keep the food fresh in transit while featuring post-consumer recycled polypropylene and ensuring recyclability.** Recently featured in a [sustainability report](https://packagingeurope.com/news/kfc-and-pizza-huts-packaging-progress-revealed-in-parent-companys-report/14419.article?ref=packagingeurope.com) from parent company [Yum! Brands](https://www.yum.com/?ref=packagingeurope.com), Pizza Hut’s wing bowl is said to help recyclers and brands access food-grade polypropylene on a ‘previously unattainable’ scale. The packaging is designed to offer ‘superior’ protection while removing carbon black and excess material fillers to improve recyclability and allow the recovery of more post-consumer material. Wings are sauced directly in the container to shorten preparation time and improve operational efficiency. Even as consumers increasingly opt for takeaway dining, they are encouraged to shake the container to recoat the wings and achieve ‘freshly made quality’. Anchor Packaging – now part of [Georgia-Pacific](https://www.gp.com/?ref=packagingeurope.com)’s Foodservice Solutions platform – was reportedly ‘essential’ to the project’s success due to its expertise, with the wing bowl described as a ‘step forward for foodservice’. Pizza Hut and Anchor Packaging were co-presented with the Packaging Design Innovation recognition under the [Association of Plastic Recyclers](https://plasticsrecycling.org/?ref=packagingeurope.com)’ [Recycling Leadership Award](https://plasticsrecycling.org/apr-recycling-leadership-awards/?ref=packagingeurope.com). “This recognition by the Association of Plastic Recyclers is an exciting moment for Anchor Packaging, as well as for our partner, Pizza Hut,” said Anchor Packaging president Jeff Wolff. “Together, we’ve developed and manufactured an innovative product that excels in food-to-go performance, and its recycled content paves a path to future increases in the use of recycled content by other companies.” “Receiving this award, shoulder-to-shoulder with Anchor, affirms our commitment to advancing packaging sustainability without compromising quality or efficiency – and highlights the strength of our successful partnership,” added Kat Smith, packaging engineering manager at Pizza Hut LLC. The Yum! Brands report also highlights that Pizza Hut has begun to [phase out small plastic components](https://packagingeurope.com/news/kfc-and-pizza-huts-packaging-progress-revealed-in-parent-companys-report/14419.article?ref=packagingeurope.com), such as its pizza box lid support, and introduced on-pack messaging and digital tools to walk consumers through local recycling processes. In other news, fellow Yum! Brands subsidiary [KFC](https://global.kfc.com/?ref=packagingeurope.com) has [rebranded its packaging](https://packagingeurope.com/news/kfc-to-refresh-branding-across-uk-and-ireland/14407.article?ref=packagingeurope.com) for Tenders and sauce products in the UK and Ireland – a move hoped to give consumers more freedom to ‘mix, match and personalize’ their meals. Bakery chain [Greggs](https://www.greggs.com/?ref=packagingeurope.com) also revealed in its latest sustainability report that it achieved [100% recyclable own-brand packaging](https://packagingeurope.com/news/the-greggs-approach-to-recyclability-reduction-lightweighting-and-more/14135.article?ref=packagingeurope.com) last year, minus its hot drink cups. However, it reportedly fell short of its 25% lightweighting target for packaging in 2025. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Blue Ocean Closures introduces new integrated fibre-based range URL: https://www.packagingeurope.com/blue-ocean-closures-introduces-new-integrated-fibre-based-range/ Last updated: 2026-06-25T13:59:19.000Z [**Blue Ocean Closures**](http://www.blueoceanclosures.com/?ref=packagingeurope.com) **has announced its new Paper-Plug range of integrated fibre-based opening and dispensing concepts, combining an internal fibre screw closure with a direct interface to carton and corrugated board structures.** The range is designed to directly integrate into board-based packaging structures and is said to enable packaging formats that previously have often depended on glass, metal or plastic, while creating opportunities for new consumer experiences and new product architectures. Potential application areas include dry and frozen foods and ingredients, cleaning products, refill and reuse systems and cartons and hybrid board formats. Blue Ocean Closures states that the concept also supports reduced fossil material dependency, lower carbon footprint potential and new opportunities for differentiation and branding. The company plans to open the Paper-Plug concept for standardized solutions and proprietary collaborations, aiming to enable converters, brands and technology partners to develop differentiated packaging systems together. Staffan Andersson, CTO at Blue Ocean Closures, says: “Paper packaging has historically been strong in surfaces and structure but limited in functionality wherever advanced opening, dispensing and reclosure features were needed. With Paper-Plug, we want to expand what paper packaging can become. We believe this opens a completely new design space where sustainability, convenience and economics increasingly reinforce each other rather than compete.” Earlier this year Dutch nutraceutical company [Live Puri](https://livepuri.nl/?ref=packagingeurope.com) replaced the metal closures for its vitamin products with [fibre-based caps](https://packagingeurope.com/news/live-puri-replaces-metal-closures-with-fibre-based-caps/13902.article?ref=packagingeurope.com) from Blue Ocean Closures, aiming to reduce its CO2 footprint. The NutraCap is apparently recyclable as paper and made from renewable fibres. In related news, [PulPac](https://www.pulpac.com/?ref=packagingeurope.com) revealed a [new generation](https://packagingeurope.com/news/plastic-like-dry-molded-fiber-caps-developed-by-pulpac-and-partners/14085.article?ref=packagingeurope.com) of ‘plastic-like’ Dry Molded Fiber caps, developed alongside [PA Consulting](https://www.paconsulting.com/?ref=packagingeurope.com) and [Optima](https://www.optima-packaging.com/en?ref=packagingeurope.com) to replace conventional plastic caps and unlock new branding opportunities. According to early testing, they perform well across parameters like thread engagement, opening and closing functionality, sealing architectures, and overall tactile experience. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How to improve the circularity of flexible packaging URL: https://www.packagingeurope.com/how-to-improve-the-circularity-of-flexible-packaging/ Last updated: 2026-06-25T12:12:46.000Z **The** [**Alliance to End Plastic Waste**](https://www.endplasticwaste.org/?ref=packagingeurope.com) **has published** [**a report**](https://www.endplasticwaste.org/quest-for-quality?ref=packagingeurope.com) **today outlining the technical and economic requirements of a 50,000-tonne-per-year advanced mechanical recycling plant for flexible plastics, identifying the conditions needed for commercial scaling.** Titled ‘The Quest for Quality: Scaling Advanced Mechanical Recycling to Meet Recycled Content Targets for Flexibles’, the report demonstrates how high-quality recyclates can be produced from post-consumer household flexible plastics and underscores the importance of systemic enablers including robust Extended Producer Responsibility (EPR) schemes, mandated recycled content targets and concessionary capital, as well as a market-driven approach focused on premium recyclates and strong end-market demand. ‘The Quest for Quality’ builds on key learnings from the ValueFlex project launched in 2022 by the Alliance to End Plastic Waste, [CEFLEX](https://ceflex.eu/?ref=packagingeurope.com), [Roland Berger](https://www.rolandberger.com/en/?ref=packagingeurope.com) and [HTP Engineering](https://www.htp.eu/services/engineering/?ref=packagingeurope.com) to develop a commercially viable 50,000-tonne-per-year advanced mechanical recycling solution for household flexible plastic packaging waste. However, the facility was ultimately not built due to changing macroeconomic and policy conditions. The report also aims to provide industry stakeholders with open-source resources to support the development of advanced mechanical recycling capabilities for producing premium recyclates from flexible plastic waste streams. The Alliance notes that the report comes as brands, retailers and packaging producers prepare for the EU’s Packaging and Packaging Waste Regulation (PPWR), which mandates 35% post-consumer recycled content in non-food packaging by 2030. Key findings from the report include post-consumer household flexibles can be processed into recyclates suitable for 30%+ use in demanding film applications such as shrink films, labels and pouches, using existing advanced sensor-based sorting, hot-washing, and double-melt filtration systems; chemical recycling will be complementary to advanced mechanical recycling, with both producing high-quality recyclates but focusing on different fractions of the flexibles waste stream and target different applications; and achieving high-quality recyclates necessitates a shift in operational philosophy – recyclers ‘must deprioritize’ traditional low-cost, mixed commodity processing and adopt a ‘market-pull’ approach focused on producing premium recyclates that meet converter and brand requirements for demanding film applications. The Alliance also states that companies in the recycling value chain must leverage enablers such as Extended Producer Responsibility (EPR) policies to bridge the economic gap between high-quality recycling and virgin polymers and fund collection and sorting, mandate recycled content targets to drive demand and access concessionary capital to reduce costs. It adds that operators should leverage brownfield site upgrades and shift the heavy sorting burden upstream to centralised Plastics Recovery Facilities (PRFs) to create a viable business case. In February, the Alliance [published a report](https://packagingeurope.com/news/separate-collection-pcr-targets-and-epr-to-unlock-flexible-plastic-recycling/13910.article?ref=packagingeurope.com) naming separate waste collection, post-consumer recyclate targets and extended producer responsibility among the essential factors to improve recyclability for flexible plastics. The report lays out a roadmap to enable the adoption of flexible plastic including the creation of homogenous, high-quality recycling feedstock. A few months later, [EFSA](https://www.efsa.europa.eu/en?ref=packagingeurope.com) published Novel Technology Numbers (NTNs) for 24 developing technologies including [Nextek](https://www.nextek.org/?ref=packagingeurope.com)’s mechanical recycling and water-free cleaning processes, NEXTLOOPP and COtooCLEAN. As part of our Comment section, Nextek managing director Professor Edward Kosior [detailed](https://packagingeurope.com/comment/where-flexible-plastic-recycling-technologies-are-going-and-what-they-still-need/14286.article?ref=packagingeurope.com) the potential for the processes to convert hard-to-recycle polyolefins into food-contact materials and highlights the infrastructural developments required to upscale them. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Inside Ardagh Glass Packaging’s plans to reshape its business URL: https://www.packagingeurope.com/inside-ardagh-glass-packagings-plans-to-reshape-its-business/ Last updated: 2026-06-26T05:55:52.000Z **Ardagh Glass Packaging recently announced the launch of a new strategic initiative through which it hopes to transform its business and respond to changing conditions in the global glass packaging market. To explore the key pillars, drivers, challenges, and PPWR-related concerns associated with this new strategy, we spoke with Alexander Kuzan, Ardagh Glass Packaging Europe’s new CEO, and Mark Porto, Executive Chairman at the Ardagh Group.** --- **To kick things off, please could you give a broad overview of your recently unveiled *Clearly Ardagh* strategy? What are its key pillars?** **MP:** *Clearly Ardagh* is a major strategic initiative to transform Ardagh Glass Packaging (AGP) in a challenging global market. It is focused on better aligning our capacity to market demand, driving efficiency in our operations and across our business, strengthening our commercial partnerships and reinforcing a high-performance culture throughout the organisation. The actions taken as part of the *Clearly Ardagh* initiative will ensure that AGP is more resilient and better placed to reinforce its position as a key player in the dynamic global glass packaging industry. The initiative is built on four foundational pillars: - **Strategic Capacity and Network Evolution:** Deploying the right resources – from our people to our capital – in the right places, to meet our customer needs. - **End-to-End Performance:** Focusing relentlessly on efficiency and continuous improvement across our operations. - **Portfolio Value Management:** Changing our approach to commercial engagements to ensure that our relationships deliver value for both our customers and for us. - **People-Powered Culture:** Reinforcing a performance-driven culture by investing in our people, decentralising operational decision-making and enhancing performance metrics. **Why has Ardagh decided to launch this new strategy – what are the primary drivers, and why now?** **MP:** In a fast-changing market with many external factors impacting production and demand we are undertaking this initiative to transform the way we work and ensure we remain successful in the long term. We have a clear path forward, know what needs to be done to create a more resilient and competitive business, and are taking decisive action to secure Ardagh’s long-term success. We operate in a dynamic and evolving environment where competition, consumer trends, and geopolitical events impact production, supply, and demand. The market for glass packaging has stabilised at a lower level of demand than in the past. This transformation is a response to these market realities to ensure AGP is resilient and well-positioned for the future. 2025 was a transformational year for the business. The comprehensive recapitalisation and change to our ownership structure sets us on a strong footing, and today we have the resources and focus to chart a clear path for continued business and operational improvement. We are emerging from a transformational period with renewed strength, and we are taking decisive action to lead the industry into the future. The *Clearly Ardagh* initiative is our path forward. We are making targeted capital deployment and operational improvements to create a more resilient and competitive business, ensuring we continue to deliver exceptional value to our customers and investors and secure our success for the long term. **Ardagh’s capital expenditure is set to rise from 6% to 9% of total sales in 2026, through to 2030 – where will this spending be concentrated? As well as speaking in general business area terms, can you identify some specific projects?** **MP:** We intend to increase capital expenditures from 6% to approximately 9% of total sales in 2026 and to maintain this level of CAPEX investment as a percentage of annual sales on an average basis through 2030. We are investing back into our business to ensure that we have the infrastructure we need to meet customer needs, maintain the health of our core assets, innovate, and optimise the network. Specific proposed projects include investment in new, more complex furnace technologies, innovation in automisation and closing the loop, safety, energy and optimising sustainability. We are already investing in added value, such as our advanced printing equipment in UK and Nordic, increasing both our capacity and capability for decoration. We will continue to add automisation like swabbing and quality check robots, which improves consistency, with the potential to increase output. **I’d like to ask Alexander a question, who just started in his new role of CEO at Ardagh. Which parts of *Clearly Ardagh* do you expect to make the most progress on in your first few months at the company?** **AK:** Given the dynamic market environment we are operating in, and in our attempt to be close to our customers’ and the market’s needs, we need to focus on all four pillars of our Clearly Ardagh strategy. Our pillars 1 (strategic capacity and network evolution) and 3 (portfolio value management) are probably the two pillars that will see the biggest change in the short term – particularly in the way we enter commercial agreements and how we allocate capital and resources in our network in order to optimally meet our customers’ needs. Our pillars 2 (end-to-end performance) and 4 (people-powered culture) are foundational and are important enablers of our long-term success as a company. We therefore must continue to stay attentive and focused on how to nurture and evolve both as part of our company DNA. **What do you expect will be the most challenging part of the strategy in terms of implementation, and why?** **AK:** Navigating our business in a world of volatility and uncertainty has become the new normal given the global events of the past five years. We need to adjust to that and strike the right balance between agility, risk taking and diligence in our decisions in order to succeed. This may require a shift in mindset and approach across parts of our business, particularly in a market that has enjoyed stability and consistent growth for many decades. With the conviction and dedication of our teams, we are confident we will succeed in this transition. **To what extent does this new strategy aim to meet the requirements of the PPWR, which comes into full effect in August of this year?** **MP:** Glass as a packaging material aligns with the core principles of the PPWR: circularity and recyclability, while also representing a sound choice from both health and environmental perspectives. Through our Clearly Ardagh strategy, we are further strengthening our commitment to these values. Our targeted initiatives, such as lightweighting and optimising packaging configurations, ensure that our products meet evolving market expectations as well as regulatory requirements. Thanks to the proactive work of our sustainability, quality, and regulatory teams, who have been monitoring developments on the PPWR, we are already supporting our customers in meeting their upcoming obligations, which begin to take effect in 2026 (specifically in relation to substances of concern). It is important to note that the PPWR will not be implemented in its entirety in August, rather, its provisions will be introduced progressively through to 2030 and beyond. We will continue to monitor emerging developments and requirements to ensure that Ardagh remains well positioned to support our customers in the future, as we do across all regulatory areas. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Why brands are integrating sustainability into other business operations URL: https://www.packagingeurope.com/why-brands-are-integrating-sustainability-into-other-business-operations/ Last updated: 2026-06-26T06:06:01.000Z **Why are so many big brands integrating their sustainability roles into other business operations – and what does that mean for packaging initiatives going forward?** **We take a closer look at** [**SKU World**](https://skuworld.substack.com/)**’s** [**research**](https://skuworld.substack.com/p/the-great-sustainability-reset) **into this trend and consider its implications in light of ongoing sustainability targets, business realities, and more.** Writing for SKU World, Christine Taylor reports that companies are increasingly eliminating CSO roles and integrating sustainability initiatives into other departments. “This could be good news,” commented Taylor in a [LinkedIn post](https://www.linkedin.com/posts/christinedtaylor%5Fwhat-do-nike-starbucks-unilever-and-the-share-7475012769331957760-zpEo/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAACu1HeABNi1KUuyd8ttT2BO9fAuhs9G3X5w). “It can mean sustainability is moving closer to finance, sourcing, packaging, compliance, product, and ops. But it’s clear integration may also mean the dedicated teams, budgets, or authorities have been reduced, while the public goals remain in place.” For example, [Starbucks](https://www.starbucks.com/?ref=packagingeurope.com) recently [laid off](https://trellis.net/article/starbucks-layoffs-sustainability/?ref=packagingeurope.com) its chief sustainability officer, Marika McCauley Sine, and Chris McFarlane, global responsibility advisor for Waste and Circularity. A Starbucks spokesperson told [Trellis](https://trellis.net/?ref=packagingeurope.com) that sustainability and social impact initiatives would both be led by chief sustainability and impact officer Kelly Goodejohn because “the work goes hand in hand.” In SKU World’s view, the integration may lead to reduced authority – especially in the areas of packaging and reuse. According to its latest report,[only 27%](https://about.starbucks.com/uploads/2025/05/Starbucks-Fiscal-2024-Global-Impact-Report.pdf?ref=packagingeurope.com) of Starbucks’ customer-facing packaging was compostable, recyclable or reusable in 2024, despite the company aspiring for 100% by 2030\. The report also noted a 3% decline in customer-facing packaging made from recycled materials or biobased plastics compared to 2023, and a similar decline in customer-facing packaging materials made with virgin fossil fuels. However, Starbucks records a 0.6% increase in beverages sold in reusable cups between 2023 and 2024 – and Packaging Europe has reported on Starbucks’ recent refill initiatives, including its involvement in the [NextGen Consortium](https://www.closedlooppartners.com/nextgen/?ref=packagingeurope.com)’s [Petaluma Reusable Cup Project](https://packagingeurope.com/news/starbucks-pepsico-and-coca-cola-see-51-return-rate-with-default-reusable-cups/12533.article?ref=packagingeurope.com) and the [extension of its refill services](https://packagingeurope.com/news/starbucks-revives-handwriting-on-to-go-coffee-and-refillable-ceramic-cups/12435.article?ref=packagingeurope.com) to all sit-in customers. [Procter & Gamble](https://us.pg.com/?ref=packagingeurope.com)’s chief sustainability officer, Virginie Helias, [announced](https://www.linkedin.com/feed/update/urn:li:activity:7470592093397299201/?ref=packagingeurope.com) her retirement from the company last week. Michele Baeten, vice president of Global Sustainability, will take her place. SKU World highlights Baeten’s background in marketing – for example, her previous work as brand director at [Tampax](https://tampax.com/?ref=packagingeurope.com) – and suggests that Procter & Gamble is integrating sustainability into its commercial operations. As of last year, P&G reported that it had designed [80% of its packaging](https://packagingeurope.com/news/where-is-pandg-in-the-pursuit-of-its-sustainable-packaging-goals/13152.article?ref=packagingeurope.com) for recycling or reuse and exceeded its target for [FSC](https://fsc.org/en?ref=packagingeurope.com)\-certified virgin paper. It also aspires to eliminate 50% of virgin petroleum plastic per unit of production by 2030 (compared to a 2017 baseline), with last year’s figure reported at 21%. [As You Sow](https://www.asyousow.org/?ref=packagingeurope.com) previously suggested that [approximately 19%](https://www.asyousow.org/resolutions/2025/4/25-procter-and-gamble-sustainable-packaging-policies-for-flexible-plastics?ref=packagingeurope.com) of P&G’s packaging is made of flexible plastic and questioned the feasibility of its recycling goals for 2030\. However, P&G’s work alongside [The Recycling Partnership](https://recyclingpartnership.org/?ref=packagingeurope.com)’s [Film & Flexibles](https://recyclingpartnership.org/film-and-flexibles/?ref=packagingeurope.com) and [Polypropylene Recycling](https://recyclingpartnership.org/polypropylene-coalition/?ref=packagingeurope.com) Coalitions, the [Alliance to End Plastic Waste](https://www.endplasticwaste.org/?ref=packagingeurope.com), and other sustainability initiatives continued into 2025. Earlier this year, [The Coca-Cola Company](https://www.coca-colacompany.com/?ref=packagingeurope.com)’s major global restructure led [Eco-Business](https://www.eco-business.com/?ref=packagingeurope.com) to predict that the global vice president of sustainability and digital transformation would [transition to another role](https://www.eco-business.com/news/new-wave-of-restructuring-at-coca-cola-affects-sustainability-teams/?ref=packagingeurope.com) within the company. Joe Maguire [announced on LinkedIn](https://www.linkedin.com/feed/update/urn:li:activity:7457391324133060611/?ref=packagingeurope.com) last month that his job position had switched from senior director of Global Sustainability and Procurement to vice president of Environmental Sustainability. Beatriz ‘Bea’ Perez has served as executive vice president and global chief of Communications and Sustainability and Strategic Partnerships officer since January 2024\. Ashna Zaheer has also been vice president, Assistant Corporate Secretary and Senior Legal Counsel and head of Securities, Capital Markets and Sustainability Reporting since April 2024. Eco-Business cites sources from Coca-Cola and reports that company-wide overhauls usually take place every three to five years to keep operations up to date. However, the latest restructure takes place after The Coca-Cola Company [lowered the ambition](https://packagingeurope.com/news/the-coca-cola-company-strips-back-environmental-goals-and-extends-deadline/12228.article?ref=packagingeurope.com) of its voluntary environmental goals in 2024, including a five-year delay and 10-15% reduction in its recycled material target. [Unilever](https://www.unilever.com/?ref=packagingeurope.com) CSO Rebecca Marmot also [stepped down](https://www.linkedin.com/feed/update/urn:li:activity:7391500756626980864/?ref=packagingeurope.com) in November 2025 and was replaced by chief corporate affairs and communications officer Michael Stewart. Despite [extending its deadline](https://packagingeurope.com/news/unilevers-reduced-and-extended-plastic-reduction-target-causes-controversy/11275.article?ref=packagingeurope.com) to reduce virgin plastic, now aiming to eliminate one-third by 2026, the company reports that it [achieved multiple targets](https://www.unilever.com/files/unilever-annual-report-and-accounts-2025.pdf?ref=packagingeurope.com) by 2025, including 25% post-consumer recycled plastic and collecting and processing more plastic than it sells. Taylor highlights that the removal of a CSO title does not mean that their work is not continuing elsewhere, but underlines the importance of transparency from those working inside the company. In her view, integration “can be a sign of maturity, but it can also be a polite way to bury accountability. A sustainability function moved into finance may gain some power, but a sustainability function moved into ‘everyone’s job’ may become no one’s job at all.” She adds that sustainability initiatives are being ‘stress-tested’ in the current business climate – for example, crackdowns on social accountability and diversity, equity, and inclusion (DEI) in the USA – and considers this an important process. “The market is not walking away from sustainability evenly,” she writes. “It is sorting the work by perceived business value. This means the next era belongs less to slogan-makers and more to translators. “The people who matter now will be the ones who can connect climate goals to sourcing decisions, packaging systems, labour risk, regulatory exposure, capital allocation, and brand trust/strategy.” Last year, we took a closer look at the pattern of big brands [missing their sustainability targets](https://packagingeurope.com/news/why-do-big-brands-keep-missing-their-sustainability-targets/12774.article?ref=packagingeurope.com) for 2025 – highlighting the frequently cited reasons such as overambition, access to recyclate, underdeveloped infrastructure and regulation, and consumer behaviour. Neil Osment, Managing Director of packaging market research company [NOA](https://noa.uk.net/?ref=packagingeurope.com), also shared his thoughts; he argued that the development of new manufacturing equipment and capital approval are among the other factors slowing brands down. Additionally, Packaging Europe previously explored [the role of shareholders](https://packagingeurope.com/features/the-brief-how-shareholders-can-and-cant-improve-companies-packaging-performance/12657.article?ref=packagingeurope.com) in influencing a company’s sustainable packaging progress. We considered their ability to put pressure on companies and influence sustainability commitments, but questioned the effectiveness of this approach in less eco-conscious boardrooms. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Lawsuit accuses California’s Plastics Act of restricting market and raising costs URL: https://www.packagingeurope.com/lawsuit-accuses-californias-plastics-act-of-restricting-market-and-raising-costs/ Last updated: 2026-06-25T06:55:02.000Z **U.S. state attorneys general are filing a** [**lawsuit**](https://ago.nebraska.gov/sites/default/files/doc/Nebraska%20Release.pdf?ref=packagingeurope.com) **to stop the enforcement of California’s Plastics Act, arguing that the measure requires ‘radical’ packaging redesigns for market access and passes costs on to consumers.** Nebraska Attorney General Mike Hilgers is leading seventeen state attorneys general and the [National Association of Wholesaler-Distributors](https://www.naw.org/?ref=packagingeurope.com) (NAW) in pursuit of a declaratory judgement that California’s Plastic Pollution Prevention and Packaging Producer Responsibility Act violated both the United States Constitution and the California Constitution. In their view, the Act is an ‘unprecedented overreach’ that places ‘extensive requirements’ on manufacturers, distributors, and companies that incorporate plastics into their packaging. The legal requirements are also expected to regulate cardboard, paper, aluminium, glass, and wooden packaging formats. The lawsuit argues that the Act forces market operators across the country to make ‘radical changes’ to their packaging production, designs, and waste disposal to access California’s markets. This is feared to raise prices on everyday products and have disproportionate impacts on low-income and vulnerable consumers. The Act also delegates regulatory and enforcement powers to the Circular Action Alliance, which the attorneys general consider an unelected and ‘unaccountable’ private organization. They posit that the Alliance may collect up to $500 million annually from businesses operating in California’s market, but with ‘minimal’ oversight from the state – voicing their concerns about transparency and accountability. “Once again, California is trying to enact a policy that negatively impacts the rest of the country,” commented Attorney General Mike Hilgers. “If California goes unchecked, consumers will be forced to pay more for basic necessities. Nebraska is continuing to fight for consumers against California’s overreach.” “California is not entitled to pronounce nationwide policies,” continued Eric Hoplin, president and CEO of NAW. “Because the Act extends California’s regulatory reach far beyond its borders and brings within its sweep conduct wholly unconnected to California, the Act violates principles of federalism, the horizontal separation of powers, and due process.” The Attorneys General of Alabama, Florida, Georgia, Idaho, Indiana, Iowa, Louisiana, Missouri, Montana, North Dakota, Oklahoma, South Carolina, South Dakota, Texas, Utah, and West Virginia feature alongside Attorney General Mike Hilgers in the lawsuit. Previously, [ExxonMobil](https://corporate.exxonmobil.com/?ref=packagingeurope.com) filed its own [lawsuit](https://packagingeurope.com/news/exxonmobil-to-sue-california-attorney-and-non-profits-for-recycling-defamation/12337.article?ref=packagingeurope.com) against California Attorney General Rob Bonta and various non-profit organizations. It argued that the state of California’s initial legal action against ExxonMobil for reported violations of state laws surrounding false advertising, unfair competition, and water pollution – especially the alleged misrepresentation of its plastics recycling technology – was defamatory. The State of New York has also sought to pass [New York Senate Bill 1464](https://packagingeurope.com/news/new-york-state-drives-law-mandating-packaging-reduction-and-recycling-plans/12907.article?ref=packagingeurope.com), which would require packaging producers to register with a reduction organization and seek to reduce the state’s plastic waste by 30% in twelve years. So far, the bill has been amended multiple times and continues to stall in the Assembly. In other news, the newly founded [Recycling Leadership Council](https://www.recyclingleadershipcouncil.org/?ref=packagingeurope.com) intends to [‘modernize’](https://packagingeurope.com/news/coalition-unites-to-modernize-plastic-recycling-systems-in-america/13852.article?ref=packagingeurope.com) the American recycling system by supporting policies that improve recycling rates, strengthening resource efficiency, and supporting modern manufacturing solutions. Among its members are [Closed Loop Partners](https://www.closedlooppartners.com/?ref=packagingeurope.com), the [Consumer Brands Association](https://consumerbrandsassociation.org/?ref=packagingeurope.com), and the [National Lubricant Container Recycling Coalition](https://www.nationallcrc.com/?ref=packagingeurope.com). **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Compass Group and Cauli expand reusable smart food and drink system URL: https://www.packagingeurope.com/compass-group-and-cauli-expand-reusable-smart-food-and-drink-system/ Last updated: 2026-06-24T14:03:32.000Z [**Compass Group UK & Ireland**](https://www.compass-group.com/en/index.html?ref=packagingeurope.com) **has announced it is expanding the deployment of** [**Cauli’s**](https://www.wearecauli.com/?ref=packagingeurope.com) **technology-based reusable food and drink system, with each piece of packaging said to be reusable up to 400 times.** Compass says the expansion comes after a proof-of-concept phase within its Restaurant Associates Group, Eurest, Chartwells and Healthcare sectors, designed to refine reuse solutions across diverse, high-volume operating environments. Apparently, every piece of Cauli packaging including coffee cups, takeaway boxes and pizza boxes is reusable up to 400 times, with a unique digital ID to maximize its lifespan and data transparency. Cauli’s reuseable system utilizes tracking technologies which allow customers to borrow and return food and drink containers ‘seamlessly’, and Compass claims that to date, over 383,000 single-use packaging items have been eliminated. The companies have also integrated an AI-powered Reverse Vending Machine (RVM) across Compass sites to automate and simplify the return process. Compass recently launched Our Planet Promise, designed to display progress towards its sustainability goals. Its waste commitments include achieving a 5% reduction in food waste in FY26 against a FY25 baseline, reducing single-use foodservice packaging by 30% by 2035 and increasing recycling and anaerobic digestion to 6% by 2035. Mingqiao Zhao, co-founder at Cauli, said: “Many reuse schemes fail because without tracking, packaging simply disappears. By integrating smart traceability into the Cauli Reuse System, we keep containers in circulation and deliver data-backed waste reduction at scale. Partnering with Compass has allowed us to prove our technology in high-volume, cross-sector environments, and we are thrilled to expand this rollout to help more of their clients seamlessly transition to a frictionless, circular model.” In related news, [Borealis](https://www.borealisgroup.com/?ref=packagingeurope.com) and [FSG Returnables](https://fsg.uk.com/?ref=packagingeurope.com) have helped the [Northamptonshire Healthcare NHS Foundation Trust](https://www.nhft.nhs.uk/?ref=packagingeurope.com) (NHFT) introduce a [reusable cup system](https://packagingeurope.com/news/borealis-contributes-polypropylene-cups-to-reuse-system-across-hospital-cafes/14071.article?ref=packagingeurope.com) to its hospital cafés, a move expected to reduce waste and lower Extended Producer Responsibility costs. The system includes Zero Waste Cups, a mono-polypropylene solution that uses material from Borealis’ Daploy high-melt-strength portfolio. [Sykell](https://www.sykell.com/?ref=packagingeurope.com) has expanded its [Einfach Mehrweg](https://www.einfach-mehrweg.com/?ref=packagingeurope.com) reuse system for takeaway containers to [include prefilled packaging](https://packagingeurope.com/news/sykells-reuse-system-for-takeaway-food-now-accepts-prefilled-packaging/13909.article?ref=packagingeurope.com), hoping to scale up reuse operations for pre-packaged food. Described as the ‘world’s first’ reusable primary plastic packaging for pre-packaged foods in various categories, the prefills – which come in 500 ml and 1500 ml variants – can be returned to reverse vending machines at 6,000 return points located across Germany. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### LEGO opens dedicated innovation centre for moulds, processing and packaging URL: https://www.packagingeurope.com/lego-opens-dedicated-innovation-centre-for-moulds-processing-and-packaging/ Last updated: 2026-06-25T05:37:06.000Z [**The LEGO Group**](https://www.lego.com/en-us?ref=packagingeurope.com) **has officially opened Kornmarken Campus, its first dedicated global manufacturing centre for the development, testing and scaling of processes and technologies including packaging, moulding and research into fossil fuel-based plastic alternatives.** Located in Billund, Denmark where the LEGO Group was founded, the campus forms a 100,000 m² facility where 1,800 LEGO colleagues from engineering, quality and manufacturing are due to develop, test and scale new manufacturing technologies and continue production of LEGO bricks. Key facilities include a test and innovation centre for new LEGO elements, production processes and technologies across moulds, moulding, processing and packaging; a materials lab for research into more sustainable raw materials; and an additive manufacturing centre for experimentation and development using advanced 3D manufacturing capabilities. Aiming to achieve LEED Platinum certification, LEGO says the new building incorporates energy‑efficient systems, renewable energy supply and rainwater management. The company is also building a new 80-100 MW solar park which - once completed – is anticipated to match 100% of its total energy consumption in Billund. The campus is also set to open a Sustainability Play Lab later this year, to invite schoolchildren and visitors to learn more about the LEGO Group’s journey towards more sustainable materials. Earlier this year, Lego’s [Annual Report 2025](https://www.lego.com/cdn/cs/aboutus/assets/blt94a9daa1bc646283/2025%5FAnnual%5FReport%5F-%5FThe%5FLEGO%5FGroup.pdf?ref=packagingeurope.com) revealed that over 95% of its sold packaging by weight was made of [paper-based materials](https://packagingeurope.com/news/over-95-of-lego-packaging-was-paper-based-in-2025-annual-report-suggests/14016.article?ref=packagingeurope.com), with the company expecting to reach at least 96.8% this year. A ‘key step’ towards this goal was introducing paper prepacks inside its Lego boxes, certified as technically recyclable in the European Union, United States, and Canada. The following month, the company wrote to the European Commission alongside businesses including [IKEA](https://www.inter.ikea.com/?ref=packagingeurope.com) and [SAP](https://www.sap.com/?ref=packagingeurope.com)regarding the upcoming EU Circular Economy Act (CEA), calling for a European single market that allows circular solutions to scale by aligning regulatory requirements. The signatories say that the transition to a circular economy in Europe is obstructed by market fragmentation, lack of harmonized policies, and economic instruments that disadvantage circular business models relative to linear alternatives. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How does Download Festival handle its packaging waste? URL: https://www.packagingeurope.com/how-does-download-festival-handle-its-packaging-waste/ Last updated: 2026-06-24T09:59:42.000Z **Summer is often the height of festival season, and with thousands of people set to descend on various sites around the globe, it also brings attention to how festivals are handling their packaging waste. In this article, we examine how the recent** [**Download Festival**](https://downloadfestival.co.uk/?ref=packagingeurope.com) **in the UK utilized recycling incentives, reusable water bottles and aimed to reduce single-use plastic across the event.** #### **A personal reflection** I attended Download Festival this year as a volunteer, working with other festival crew members in the campsites throughout the weekend. I personally noted that bin bags for waste were regularly available throughout the standard campsites, and water points for refilling bottles were available in campsites and the Village and Arena areas, for while attendees were seeing bands, going on rides or visiting shops and stands. When it came to food and drink packaging, I noticed that some Village and Arena vendors would provide wooden cutlery and cardboard packaging, and there were separate bins in the Village area for food waste, general waste and recycling. #### **Refillable bottles and recyclable cans** Under the festival website’s [Sustainability Information](https://downloadfestival.co.uk/info-category/sustainability-at-download/?ref=packagingeurope.com) section, it states that none of its traders used single-use plastic and serve-ware, and water and other drinks were served in cans or paper cups. Consumers were encouraged to bring empty sports or metal refillable bottles of any size to refill at water points throughout the festival for free. Download branded water bottles were also available. All paper cups, cans and bottles sold in the Arena area of the event (where the majority of stages were concentrated) had a 10p deposit included in the price which could be redeemed at the refund points in the arena, with a minimum return of 5 for 50p. The festival also had an Eco Camp area, where all guests agreed to be responsible for their gear and take responsibility for any waste they produce, as well as separating their recyclables in the recycling facilities and placing any residual waste in the bins provided. Not for profit [Every Can Counts](https://everycancounts.co.uk/about-us/?ref=packagingeurope.com) was also present at the festival, with a stand in the Village area where attendees could exchange cans for Download-related rewards including t-shirts and keyrings. Incentives also included the chance to win tickets to next year’s festival. The organisation’s recycling ambassadors collected cans in recycling backpacks and tested festival-goers on their drinks can recycling knowledge. ![Download recycle board](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/6/5/2/19652_downloadrecycleboard_262896.png) #### **Riff, Reuse, Recycle** Under the festival’s [‘Riff, Reduce, Recycle’](https://downloadfestival.co.uk/news-features/riff-reuse-recycle/?ref=packagingeurope.com) initiative, it aimed to cut single-use plastic across the site by donating £1 from every car parking pass to [Trees for Cities](https://www.treesforcities.org/?ref=packagingeurope.com) and encouraging can recycling through collaboration with Every Can Counts. Its Green Team of 40 volunteers handed out recycling bags to attendees, ran surveys and offered rewards for sustainable actions. The event’s [Sustainability Charter](https://downloadfestival.co.uk/charter/?ref=packagingeurope.com) highlights the recycling initiatives put in place across the site, such as a recycling reward scheme, offering customers prizes for recycling in the campsites; a site-wide bin system allowing separation of recyclable, non-recyclable, and compostable waste; and campsite recycling points with bags distributed to campers, allowing them to collect and dispose of their waste and recycling. ![Every Can Counts Download](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/6/5/3/19653_everycancountsdownload_184068.png) #### **Reducing single-use plastic** The festival claims not to sell any virgin single-use plastic, including sampling containers, cutlery, plates, cups, bottles, stirrers and straws. Apparently, the festival’s sorting policy prioritizes reuse over single-use, renewable over finite resources and products with the highest recycled content available, including at least 50% where alternatives are not available. The Charter states that: > **“Download Festival is zero waste to landfill, as all festival waste is either recycled, composted, or used to generate energy from waste.”** For food and drink packaging, all soft drinks were served in cans, with no pre-bottled water provided as standard to crew or artists. All bar cups were made from paper, and soft drink post-mix outlets and bars were required to decant mixers from multi-serving bottles to reduce the number of bottles. The Charter adds that plastic cutlery and straws have been banned since 2009, and only EN 13432 certified compostable materials are permitted for food service containers. Bulk condiment bottles are required to be used instead of single-use sachets. While initiatives to recycle drinks cans and encourage attendees to bring their own refillable water bottles have been present at previous iterations of Download Festival, it will be interesting to see how the festival continues to introduce and advocate for reuse and recycling, and whether any of the current schemes will be replaced or modified in future years. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Is Heineken and Heinz’s beer and ketchup six-pack inspired or impractical? URL: https://www.packagingeurope.com/is-heineken-and-heinzs-beer-and-ketchup-six-pack-inspired-or-impractical/ Last updated: 2026-06-24T09:05:25.000Z [**Heineken**](https://www.heineken.com/?ref=packagingeurope.com) **and** [**Heinz**](https://www.heinz.com/?ref=packagingeurope.com) **are catering to World Cup celebrations with a six-pack containing five beer bottles and one ketchup bottle. Is it marketing gold or an impractical gimmick?** **We consult marketing experts, social media, and Packaging Europe’s own content team in search of an answer.** The campaign revolves around a six-pack containing five bottles of Heineken and one bottle of Heinz Tomato Ketchup. A close-up of each bottle is printed on the bottle carrier, positioned to spell out the Heineken brand name using both companies’ logos and colours. [Campaigns of the World](https://campaignsoftheworld.com/?ref=packagingeurope.com) asserts that Heineken and Heinz are “[using packaging to celebrate the connection](https://campaignsoftheworld.com/film-and-video/heinz-and-heineken-the-match-we-have-all-been-waiting-for/?ref=packagingeurope.com) between the two brands”, adding: “The design combines Heineken’s green colour palette with Heinz’s red-and-white visual identity, creating a pack that is immediately recognizable from both sides of the partnership.” Described by Heineken as ‘the match we’ve all been waiting for’, the campaign is linked to the World Cup through its tagline – and accompanied by promotional photography featuring Heinz- and Heineken-branded football shirts. “Heineken has always been about sparking fresh connections,” says Nabil Nasser, global head of Heineken Brand. “This collaboration is a reminder that even the most unlikely pairings can feel completely natural when they’re part of shared moments.” “For 150 years, Heinz and Heineken have been part of the moments that bring people together,” adds Karen Owen, chief growth officer at Heinz. “This summer, we’re making it official. From the irrational love that inspires our fans to go ‘all in’ to our shared commitment to quality, this partnership may be our most rational one yet.” From a marketing perspective, the collaboration has been widely praised for tapping into existing links between outdoor dining in the summer, social behaviours during sporting events, and the food and drinks already consumed at those gatherings. “What most brands get wrong: they treat a partnership as a shortcut to relevance; grab a hot name and hope the cool rubs off,” [comments](https://www.linkedin.com/posts/arnaud-fronty-marketing-advertising-strategy%5Fhk-ugcPost-7473368198797766656-ndGb/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAACu1HeABNi1KUuyd8ttT2BO9fAuhs9G3X5w&skipRedirect=true) Arnaud Fronty, senior brand manager Canada at Lego Group. “That reads as a stunt and dies fast. “Five Heinekens and one bottle of Heinz ketchup. Two brands pushing 150 years each. No trendy startup in sight. It launched alongside the World Cup, and Heinz’s CMO nailed the logic: these two have been at the same parties for generations. Backyard BBQs, sports watch parties, summer cookouts.” “No new product, complicated promotion, app or activation,” [continues](https://www.linkedin.com/posts/davidwharram%5Ffive-beers-one-bottle-of-ketchup-thats-activity-7473313577148276736-2fre/?skipRedirect=true&ref=packagingeurope.com) David Wharram, CEO of [Elixirr](https://www.elixirr.com/en-gb/?ref=packagingeurope.com). “Just two brands that already belong together, photographed in a way that makes you smile. “Marketers often feel pressure to invent something completely new when, in reality, some of the strongest ideas come from observing existing behaviour.” “With the FIFA World Cup dominating conversations this summer, the campaign cleverly slips into football culture without screaming sponsorship,” [writes](https://marketingmagazine.com.my/it-has-to-be-heineken-when-brands-belong-in-the-same-moment/?ref=packagingeurope.com) The Malketeer for [Marketing Magazine](https://marketingmagazine.com.my/?ref=packagingeurope.com). “In a crowded World Cup marketing landscape where brands often fight to be louder, Heinz and Heineken have chosen to be more culturally intuitive.” E.J. Schultz, news editor at [AdAge](https://adage.com/?ref=packagingeurope.com), [adds](https://www.facebook.com/AdAge/videos/earlier-this-year-heineken-took-a-playful-shot-at-heinz-over-its-kegchup-super-b/1532431371612901/): “Is it stunty? Of course. Will it be widely distributed? Not at all. But it’s getting a lot of attention amid all the World Cup marketing clutter, which is a pretty big win in itself.” Consumers generally responded positively to the campaign’s launch on the [Kraft Heinz](https://www.instagram.com/reel/DZXvuiXAesq/?ref=packagingeurope.com) and [Heineken](https://www.instagram.com/p/DZmjgwvDscv/?igsh=MTVsbTJ1a2h0dWtxeA==&ref=packagingeurope.com) Instagram accounts, but opinions have differed elsewhere. After the collaboration was shared on [Famous Campaigns](https://www.famouscampaigns.com/?ref=packagingeurope.com) and [Ads With Benefits](https://adswithbenefits.in/?ref=packagingeurope.com)’ Instagram accounts, some social media users disliked the idea of a multipack containing one less beer bottle – and questioned whether adding a bottle of ketchup would inflate the price. “Nobody was waiting for this,” one commenter responded to Ads With Benefits. “Just because you can doesn’t mean you should,” another told Famous Campaigns. The development also sparked mixed reactions among the Packaging Europe content team. Brand director Tim Sykes acknowledged that the social media buzz could put Heineken at the forefront of the conversation around drinking beer at barbecues and made for an effective marketing campaign. Even so, the team agreed that the combination of products was not logical in practice. They argued that most sport-related gatherings would require more beer than ketchup, and suggested that the sauce is already a household staple for many, making an extra bottle impractical. In a previous campaign, [Chupa Chups](http://chupachups.com/?ref=packagingeurope.com) developed the [‘final boss’ of lollipop packaging](https://packagingeurope.com/news/impossible-chupa-chups-packaging-promotes-new-easier-to-open-wrapper/14021.article?ref=packagingeurope.com) – described as blade-proof, fireproof, and capable of withstanding 1000kg before it cracks. We spoke to design agency [BBH London](https://www.bartleboglehegarty.com/?ref=packagingeurope.com) to [learn more](https://packagingeurope.com/features/why-did-chupa-chups-launch-an-impossible-to-open-lollipop-pack/14178.article?ref=packagingeurope.com) about the campaign itself, and what it reveals about the effect social media has on how consumers interact with packaging. In another development described by [Candy Kittens](https://candykittens.co.uk/?ref=packagingeurope.com) co-founder Jamie Laing as a ”top-tier bit of reactive marketing”, [Tesco](https://www.tesco.com/?ref=packagingeurope.com) has introduced a [football-themed wrapper](https://packagingeurope.com/news/tesco-promotes-health-during-world-cup-with-football-themed-lettuce-wrapper/14409.article?ref=packagingeurope.com) for its iceberg lettuce to promote healthy eating during the World Cup 2026. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Sabert’s recyclable, home-compostable paper cutlery improves ergonomics URL: https://www.packagingeurope.com/saberts-recyclable-home-compostable-paper-cutlery-improves-ergonomics/ Last updated: 2026-06-24T06:45:43.000Z [**Sabert Corporation Europe**](https://www.sabert.eu/?ref=packagingeurope.com)**’s latest fibre-based cutlery range is certified compostable, designed for recyclability, and believed to improve durability and grip in challenging food applications.** The size and shape of the cutlery have been refined, including a redesigned profile, reinforced tines, and strengthened neck performance. These changes are expected to result in a better user experience by improving handling and economics, unlocking comfortable and balanced grip during use, and ensuring compatibility with more demanding food types. At the same time, the cutlery is both [TÜV](https://www.tuv.com/?ref=packagingeurope.com) OK Compost Home certified and recyclable where suitable collection systems exist. Enhancements to its manufacturing process are also believed to improve material efficiency. This latest generation of Sabert Corporation Europe’s cutlery range is said to build on the company’s ongoing investment in product development and deliver a more reliable solution for foodservice operators and consumers. The cutlery is recommended for use in takeaway, catering, workplace dining, and food-to-go applications. “We’re proud to introduce the latest evolution of our paper cutlery range,” says Kévin Fidalgo, Product & Innovations manager at Sabert Corporation Europe. “Customers are no longer willing to compromise between sustainability goals and product performance. This latest development delivers a stronger, smoother and more comfortable eating experience, helping operators meet evolving customer expectations. “With this latest innovation, we’re delivering a paper cutlery solution that combines strength, comfort and functionality. The result is a product that feels better in the hand, performs more reliably during use and responds to the growing demand for high quality fibre-based alternatives.” “Continuous improvement is an important part of our product development approach,” adds Isabelle Ernotte, Quality, Environment, Health & Safety manager at Sabert Corporation Europe. “We’ve further optimized our manufacturing process and a proportion of production waste is reintroduced into the pulping process at our manufacturing site. This supports efficient use of materials while maintaining the high quality standards our customers expect.” The news comes after Sabert Corporation Europe launched its [PULPUltra food packaging solution](https://packagingeurope.com/news/sabert-launches-food-packaging-made-from-bagasse-fibre-in-europe-uk-and-ireland/13807.article?ref=packagingeurope.com) earlier this year. Made from over 95% bagasse fibres, the solution is designed for fresh ready-to-eat dishes and hot foods, and can be used in microwaves, conventional ovens, MerryChef applications, and freezers. In other news, Finnish start-up [Fiberdom](https://www.fiberdom.com/?ref=packagingeurope.com) previously secured [€3.5 million in funding](https://packagingeurope.com/news/fiberdom-secures-35m-funding-for-compostable-paperboard-material/12681.article?ref=packagingeurope.com) to develop and scale its patented technology that transforms market pulp and paperboard into a 100% plastic-free, recyclable and home-compostable material. Reportedly, Fiberdom has successfully commercialized single-use cutlery that complies with the EU’s Single-Use Plastics Directive, currently available through Finnish retailers and B2B channels. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### DS Smith supports fast track initiative for reusable e-commerce packaging in France URL: https://www.packagingeurope.com/ds-smith-supports-fast-track-initiative-for-reusable-e-commerce-packaging-in-france/ Last updated: 2026-06-23T14:38:34.000Z **In collaboration with** [**Re-Zip**](https://re-zip.com/?ref=packagingeurope.com) **and the** [**Raja Group**](https://www.raja-group.com/?ref=packagingeurope.com)**,** [**DS Smith**](https://www.dssmith.com/?ref=packagingeurope.com) **has announced its support of the** [**Reuse Fast Track**](https://communication.re-zip.com/reuse-fast-track?ref=packagingeurope.com) **initiative, aiming to develop a reusable fibre-based packaging solution with French e-commerce manufacturers and suppliers.** Scheduled to run for a year, Reuse Fast Track intends to promote the reuse of 250,000 packages within a twelve-month period by recirculating returned packaging. It is anticipated to demonstrate that packaging can be reused with ‘tangible benefits’ for sustainability targets, commercial profit and operational efficiency, when provided to e-commerce customers at scale. The project is funded by [EU Life](https://eu-life.eu/?ref=packagingeurope.com), the EU’s alliance for initiatives promoting environmental protection and sustainable development, seeking accelerate the adoption of reuse and make it a credible alternative. The initiative is open to businesses and brands from e-commerce sectors including cosmetics to apparel and FMCG, with participants said to receive personalized support, supply chain deployment, consumer engagement and performance monitoring. Denmark-based startup Re-Zip is managing the programme’s operations, providing an app to track returns and facilitate implementation. The Raja Group is a part of a multichannel distribution of supplies and equipment for businesses. Together with DS Smith, the companies state that they will ensure will ensure the reusable packaging solutions are in optimum condition before being returned to the e-commerce marketplace. Applications are now open and the three partners state they will select twenty businesses and brands, starting in July 2026\. Reuse Fast Track is due to launch in France in September 2026 and will potentially be rolled out to wider European countries and participants from 2027. In related news, DS Smith has [developed](https://packagingeurope.com/news/ds-smith-creates-100-recyclable-pack-for-tree-gifting-company/14395.article?ref=packagingeurope.com) 100% recyclable, fibre-based e-corrugated cardboard packaging for Geefeenboompje.nl’s range of tree gift products. Geefeenboompje.nl allows consumers to gift a tree on special occasions like births and weddings via its e-commerce lines of gift packaging, gift sets, and ‘letterbox-friendly’ tree growing kits. In the reuseable packaging space, a report published in February involving 115 reuse companies across Europe offers the most comprehensive snapshot yet of how reusable packaging systems are performing, what is holding them back, and what they need to scale. Report contributor New ERA [told us](https://packagingeurope.com/comment/what-is-holding-reusable-packaging-back/13929.article?ref=packagingeurope.com) about what the future holds for this critical industry sector. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Bamagreen project converts plastic waste into construction and electrification products URL: https://www.packagingeurope.com/bamagreen-project-converts-plastic-waste-into-construction-and-electrification-products/ Last updated: 2026-06-23T12:27:17.000Z [**Ayuda enAcción**](https://ayudaenaccion.org/?ref=packagingeurope.com) **and** [**adaPETation**](https://www.adapetation.net/?ref=packagingeurope.com) **(**[**IMG Group**](https://www.imggroupcorp.com/?ref=packagingeurope.com)**) have announced the second phase of the Bamagreen project in West Africa, which transforms plastic waste into products for construction and electrification and recycled flakes that can be re-introduced into the value chain.** The project has received funding from the Spanish Agency for International Development Cooperation (AECID), in line with its Sixth Master Plan and the Country Partnership Framework for Mali. It is expected to create jobs, promote the social inclusion of young people and women and strengthen the resilience of vulnerable and displaced communities in Bamako and the Ségou region. Bamagreen: Phase II is part of Plastic2Prosperity, adaPETation’s global initiative to provide advanced recycling technology adapted to local conditions, combined with a community-centred approach. The project is expected to recover and valorise more than 960 tonnes of plastic waste annually, provide training in recycling and circular production to 150 people, directly benefit 8,500 people and indirectly improve the lives of more than 28,300 residents of Bamako. The Bamagreen project adds to IMG Group’s experience in Portugal, where more than 200,000 tonnes of plastic waste have reportedly been recycled and transformed into high-quality products. In Mali, the Group says this technology is being adapted through semi-industrial machinery and scalable modular systems capable of processing up to 80 tonnes of plastic per month. ![Bamagreen 2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/6/4/6/19646_bamagreen2_796449.jpg) The intervention is based on a multi-stakeholder approach that brings together civil society organisations, the private sector, social enterprises, local authorities and government technical services to promote sustainable and replicable solutions. The anticipated outcomes of the Bamagreen project include strengthening the recycling value chain through collection, processing and commercialization activities; creating ‘green’ training and employment opportunities; promoting reforestation and environmental awareness initiatives and encouraging local innovation and knowledge management. Bamagreen seeks to close the plastic loop from collection to the production of certified materials, reducing dependence on imports and lowering the carbon footprint. It is also said to contribute to the United Nations’ [Sustainable Development Goal](https://sdgs.un.org/goals?ref=packagingeurope.com) (SDG) 12.5 by promoting the reduction, recycling and reuse of plastic waste. Back in March, [Indorama Ventures](https://beta.indoramaventures.com/?ref=packagingeurope.com), [Nigerian Breweries](https://www.nbplc.com/?ref=packagingeurope.com) and [Genesis Energy](https://www.genesisenergygroup.net/?ref=packagingeurope.com) entered a strategic partnership to establish ‘one of Africa’s largest’ recycled PET (rPET) production facilities in Lagos, Nigeria, anticipated to produce up to 45,000 tonnes of food‑grade rPET resin annually. The initiative aligns with Nigeria’s National Policy on Plastic Waste Management, introduced in 2020 to strengthen collection, recycling, and circular economy solutions, with the goal that all plastic packaging be recyclable, biodegradable, compostable, or reusable by 2030. In other news, [Project STOP](http://www.stopoceanplastics.com/?ref=packagingeurope.com), co-founded by [Borealis](http://www.borealisgroup.com/?ref=packagingeurope.com) and [Systemiq](http://www.systemiq.earth/?ref=packagingeurope.com), says it expanded access to end-to-end [waste management services](https://packagingeurope.com/news/project-stop-provides-waste-management-services-to-over-700000-people-in-indonesia/14008.article?ref=packagingeurope.com) to 772,485 people in 2025, aiming to establish Indonesia’s first regency-wide circular waste management system in Banyuwangi Regency, East Java. The programme has apparently created 276 full-time-equivalent jobs, strengthening local economies. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### An inside look at the new Aperol bottle URL: https://www.packagingeurope.com/an-inside-look-at-the-new-aperol-bottle/ Last updated: 2026-06-23T11:02:53.000Z **Campari recently launched a refreshed design for its iconic Aperol bottle. In a recent conversation with Design Bridge and Partners Amsterdam, the design agency that created the new pack, we discussed the key features of the new bottle, Campari’s motivations behind updating such a well-known product, and how they aimed to balance heritage with a modern look-and-feel.** --- **Let’s start with a top-down view: please can you introduce this new design to our readers and give them some more information on the key changes to the iconic Aperol bottle?** Redesigning the iconic Aperol bottle presented a unique opportunity for our team at Design Bridge and Partners Amsterdam to evolve one of Italy’s most recognisable brands while staying true to its rich heritage. The new design celebrates the brand’s unmistakable Italian spirit and sociability. The bottle silhouette and shoulder details are inspired by Italian architecture, while the rippled glass is a tribute to the Venetian tradition of glassmaking. Several key design elements were refined to strengthen brand recognition and elevate the bottle’s premium appeal. The embossed Aperol logotype has been redrawn, and repositioned to increase shelf impact, while the iconic slanted shoulders have been enhanced to reinforce the bottle’s distinctive silhouette. The liquid itself remains the hero, with the new label allowing the bottle to showcase Aperol’s vibrant orange colour. We partnered with well-known typographer Alec Tear, to redraw the original founder’s seal. The Barbieri brothers’ seal features on the label as well as embossed directly into the glass. This creates a meaningful connection to the brand’s founding in 1919 and reinforces the authenticity at the heart of Aperol’s story. Sustainability was also a key consideration throughout the redesign process. The new bottle has a reduced glass weighting and a reduction of plastic within the cap. **It’s a bold decision to redesign such a well-known, high-impact bottle – what was Campari’s thinking behind this move, and what were some of the key objectives?** For a brand with Aperol’s global recognition, redesigning the bottle was never about reinvention, it was about evolution. Campari Group’s ambition was to maintain the brand’s recognition while strengthening its relevance for the future generations of consumers. The key objective was to elevate the bottle’s premium credentials and improve visibility in an increasingly competitive Spritz category. As new brands continue to enter the market, reinforcing Aperol’s distinctive visual assets became essential to maintaining category leadership while creating a more contemporary and confident expression of the brand. Another important objective was to tell a richer brand story. Aperol’s heritage, craftsmanship, and Italian provenance are among its greatest strengths, and the new bottle brings these elements to life through thoughtful details embedded in the bottle structure and label. Ultimately, the goal was to create a bottle that feels unmistakably Aperol while deepening the emotional connection consumers have built with the brand over generations. ![MS_APEROL_AWARD_BOARDS Final_2-08-2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/6/4/5/19645_ms_aperol_award_boardsfinal_2082_999112.png) **What did Campari’s brief look like – were there any specific elements they wanted to include or avoid in terms of content and style?** Campari’s brief focused on establishing what the brands stand for and how we can stand out. The redesign needed to capture Aperol’s Italian heritage and leadership within the aperitif category while remaining instantly recognisable to consumers around the world. Together we established which distinctive brand assets are fixed, and which could flex. The iconic bottle silhouette, the vibrant orange liquid, the signature 11-degree logo angle and the colour palette all define Aperol’s distinctive identity and status as a symbol of Italian aperitivo culture. At the same time, the brief sought to elevate storytelling around the brand’s origins and craftsmanship, creating stronger emotional connections through details that consumers could discover. Importantly, the brief was not about following short-term design trends. The objective was to create a contemporary design that was timeless, not timely. The design needed to feel authentic to Aperol’s history, avoiding unnecessary complexity or decorative elements that could distract from the brand’s iconic simplicity. **Could you give us a look into the redesign process from conception to delivery? What were the biggest challenges that had to be overcome?** The redesign process began with extensive research into Aperol’s history, design heritage, and cultural significance. The team at Design Bridge and Partners explored archival materials, analysed previous bottle iterations, and identified the visual assets that consumers most strongly associate with the brand. Our Amsterdam team were able to visit the Venetian region, with the Aperol client team, to see where Aperol was created and immerse ourselves in the provenance and culture first hand, which is quite rare these days! From these insights, the Design Bridge and Partners team developed a series of design territories that explored different ways of expressing Aperol’s heritage, elevated positioning, and contemporary relevance. These concepts were refined through close collaboration with the Aperol client team, balancing creative ambition with technical, manufacturing, and sustainability requirements. One of the greatest challenges was introducing meaningful change without losing familiarity. With an icon such as Aperol, even subtle adjustments can have a significant impact on consumer perception. Every design decision, from the embossing, colour palette and typography to the bottle proportions and structural refinements required careful evaluation and consumer validation to ensure that the bottle felt both rejuvenated and unmistakably Aperol. Another challenge was the scale of the bottle production. 110 million bottles are produced each year and distributed across 140 countries. Our Physical Experience team therefore worked in close coordination across with the Campari packaging team, and manufacturers to ensure our design would maintain production performance across multiple glass suppliers and filling lines. The result is a design that appears effortless but is the outcome of a highly considered process. One that honours Aperol’s past while preparing the brand for the future. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Investors join the call not to reopen the Packaging and Packaging Waste Regulation URL: https://www.packagingeurope.com/investors-join-the-call-not-to-reopen-the-packaging-and-packaging-waste-regulation/ Last updated: 2026-06-24T06:58:02.000Z **Twenty-two financial investors have submitted a private letter urging the European Commission not to reopen the Packaging and Packaging Waste Regulation, led by** [**Systemiq**](https://www.systemiq.earth/?ref=packagingeurope.com)**,** [**Eunomia**](https://eunomia.eco/?ref=packagingeurope.com)**,** [**Circle Economy**](https://www.circle-economy.com/?ref=packagingeurope.com) **and the** [**Ellen MacArthur Foundation**](https://www.ellenmacarthurfoundation.org/?ref=packagingeurope.com)**.** Collectively representing over €28 billion under management, the investors told the Commission that they are positioning to [capture the economic opportunities](https://www.linkedin.com/posts/investors-call-on-the-eu-not-to-delay-the-share-7474800521334419456-aew%5F/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAACu1HeABNi1KUuyd8ttT2BO9fAuhs9G3X5w&skipRedirect=true) that the PPWR is set to unlock. They assert that packaging represents a manufacturing turnover of over €355 billion per year. Adjacent industries such as waste management, reuse and recycling are said to generate additional billions of euros. The Commission’s Impact Assessment expects the PPWR to deliver net economic savings of €53 billion if implemented in a timely fashion. It is also projected to reduce fossil fuel dependency by 3.1 million tonnes every year and create approximately 29,000 new jobs. Describing the PPWR as a ‘keystone policy’ and ‘essential building block’ for circularity in Europe, the investors argue that the regulation supports all three of the EU’s ambitions for simplicity, competitiveness, and reduced reliance on imported materials and fossil fuels, as presented at the European Council Conclusions of March 2026. Conversely, the signatories expect packaging-related environmental costs to rise from €6 billion in 2018 to €17 billion by 2040 if the PPWR is not implemented. The investors acknowledge that guidance and secondary legislation may be required to help some businesses implement the new rules. However, they argue that pushing back the application date would not resolve these issues, but suggest that investors and markets can pressure the Commission into changing its laws – as well as increasing uncertainty and reducing investment flows. This alludes to a [letter](https://packagingeurope.com/news/ceos-petition-eu-commission-to-postpone-enforcement-of-ppwr/14215.article?ref=packagingeurope.com) delivered to the Commission back in April, in which multiple industry CEOs requested that the legal deadline to address per- and polyfluorinated alkyl substances (PFAS) by 12 August 2026 be postponed if a harmonized methodology cannot be provided. The packaging industry [reacted strongly](https://packagingeurope.com/news/what-the-industry-thinks-as-ceos-appeal-to-clarify-and-push-back-ppwr-rules/14234.article?ref=packagingeurope.com) to the news. Some were optimistic that boardrooms are engaging with the PPWR and acknowledged the difficulties of the incoming deadline; others argued that brands have had plenty of notice to ensure their compliance and accuse the CEOs of ‘strategic delay’. Shortly after, 200 companies signed a [joint call](https://packagingeurope.com/news/coalition-of-200-companies-urges-eu-commission-not-to-reopen-the-ppwr/14345.article?ref=packagingeurope.com)asking the Commission not to reopen the text, instead ensuring the ‘timely and effective’ implementation of the PPWR by introducing secondary legislation. They point out that ongoing political tensions, changes in international trade measures, and the cost of energy and raw materials are already placing strain on European industry – and that a smooth transition into the Packaging and Packaging Waste Regulation should be the ‘central priority’. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Interview: CEFLEX’s Dana Mosora on the roadmap for advancing circularity in flexibles URL: https://www.packagingeurope.com/interview-ceflexs-dana-mosora-on-the-roadmap-for-advancing-circularity-in-flexibles/ Last updated: 2026-06-23T07:13:00.000Z **In a forthcoming report, *Sorting and Recycling Flexible Packaging for a Circular Economy:* *Recommendations for Flexible Packaging Recycling in Europe (EU27+3), 2030–2035,*** [**CEFLEX**](https://ceflex.eu/?ref=packagingeurope.com) **demonstrates that flexible plastic packaging will need a diversification of recycling technologies to realize the switch towards quality recycling.** We spoke with Dana Mosora, Work Package Consultant, about the kinds of recycling technologies that will be needed as part of this roadmap, and the role CEFLEX is playing to help scale these. **PE: For those of our readers who are unfamiliar with the various technologies, could you please briefly explain which forms of advanced recycling are most relevant to the flexibles sector?** **DM:** For flexible packaging, advanced recycling is best understood as a group of technologies that can improve recyclate quality and help deal with material streams that are difficult to upgrade through conventional mechanical recycling alone. There are three **recycling processes**: (1) mechanical recycling, (2) physical recycling and (3) chemical recycling. - · Mechanical recycling can by complimented by a range of different **recycling technologies** for advanced decontamination. Examples include delamination, deinking and extraction. Which are required will depend on the quality of recycled polymer targeted. - · **Sorting technologies.** Examples include, NIR, VIS. The new emerging techology is smart sorting, including digital watermarking or physical tagging. - · To reach a specific recycled plastic grade you need to follow a **recycling pathway.** A recycling pathway is one or a combination of the recycling technologies with a combination of sorting steps before it, to get the required input for the recycling process. The 2025 CEFLEX report ‘[New Recycling Technologies – Advancing Circularity in Flexible Packaging](https://ceflex.eu/public%5Fdownloads/New%5FTechnologies%5FReport%5FCEFLEX%5FJune%5F2025.pdf?ref=packagingeurope.com)’, written with input from a range of CEFLEX stakeholders, the University of Ghent and technology providers looks at technologies that address some of the main barriers in flexible packaging recycling: inks, adhesives, additives, multi-material structures and the need for more consistent PE and PP recyclate quality. The most relevant technologies include advanced decontamination steps used alongside mechanical recycling, such as delamination, deinking and extraction. These can help remove inks, adhesives, and other contaminants that can reduce the quality of recycled material. Physical recycling is also relevant, namely dissolution. This uses solvents to separate the target polymer from all other components, in the packaging structure and recover it in its pure state. Chemical recycling, including pyrolysis and other hydrothermal technologies, can break polymers down into monomers and produce outputs that may be used again in plastic production, depending on the process, the feedstock and regulatory approval. For flexibles, the question is not which single technology will provide the solution to meeting PPWR targets and circularity, but which recycling pathway is suitable for which material stream and which secondary application. Some flexible packaging can be recycled mechanically using conventional technologies. Some may need additional decontamination. Some may need physical or chemical recycling to reach the quality required. **PE: How does the required PCR quality vary depending on the end-use market and what role does advanced recycling play here? (For example, what kind of technologies can ensure food-grade flexible PCR?)** **DM:** PCR quality depends on the available markets for secondary application. A refuse sack, a logistics film, a non-food pouch and a food-contact pack do not need the same quality of recycled material. These applications have different technical and quality requirements for colour, odour, purity, mechanical performance, processability in addition to regulatory compliance. PPWR sets recycled content targets of 35% for non-contact sensitive plastic packaging and 10% for contact-sensitive plastic packaging by 2030, including food-contact applications. Advanced recycling can help produce some of these higher-quality grades where conventional mechanical recycling is not enough. For example, deinking and delamination can improve the recyclate quality and value of printed or laminated mono-material structures. Extraction can remove contaminants, such as additives or other impurities, bringing the quality of recyclate to virgin-like or high-quality from non-printed mono-material structures.. Dissolution is producing virgin-like or high-quality natural polymer outputs for all kind of mono-material structures including printed or coloured. Whereas chemical recycling is currently the only route considered ready to deliver Food Contact Material quality for flexible packaging. The exact recycling pathway depends heavily on the feedstock. For example, a reverse printed mono-material flexible pack would need to be sorted as a specific and destined bale grade. If that stream is then treated through delamination and deinking, it can deliver a recycled mono-polymer of high quality, with potential to be contact-sensitive quality where the relevant compliance requirements are met. For Packaging Europe readers, the main point is that “PCR quality” is not one thing. Flexible packaging recycled materials will need a range of recycled PE and PP grades, fit-for-purpose to different secondary applications, and advanced recycling technologies can help produce grades that conventional mechanical recycling cannot yet deliver consistently on its own. The latest analysis from CEFLEX identifies the need for: - · **twelve defined grades of recycled PE and PP:** from food contact material (FCM) grade and virgin-like quality, to medium, injection moulding quality and PO agglomerate for compression moulding, and - · **nine recycling technology pathways** \- ranging from conventional mechanical recycling, through advanced decontamination technologies (delamination, deinking, extraction), to physical recycling (dissolution) and chemical recycling - fed by a combination of sorting steps, each producing specific grades for specific end markets. **PE: How wide is the gap between the quality / quantities of recyclate required for circular flexibles and the current reality?** **DM:** The gap is large because the sector needs both more recyclate and more precise recyclate quality. It is not enough to increase tonnes of recycled materials alone if the output cannot be used in the applications that need the right quality of recycled content. CEFLEX modelling shows that to meet PPWR targets in 2030, Europe would need an infeed capacity of 7.5 million tonnes of conventional and quality recycling capacity. This includes 4 million tonnes of stand-alone capacity and 3.5 million tonnes as pre-treatment. The system would also need to sort much larger volumes of flexible packaging before it can be recycled. The modelling points to around **1.9 million tonnes of new advanced decontamination, physical recycling and chemical recycling capacity**, but also around **10 million tonnes of primary sorting capacity**, where flexible packaging is first separated from other collected materials, and **9 million tonnes of secondary sorting capacity**, where that flexible packaging is sorted again into more specific, higher-value streams that recyclers can match to the right processes and secondary application PCR requirements . Our modelling also suggests collection rates would need to reach as high as 77% for household waste and 75% for commercial and industrial waste to provide the necessary materials to sort and recycle in the required quantities. These numbers show why advanced recycling cannot be separated from collection and sorting. The technologies need suitable feedstock, and suitable feedstock depends on packaging being collected, sorted and prepared in the right way. The timetable is tight. New plants may need one to two years for permitting and one to two years for construction, so the decisions that affect 2030 capacity need to be made well before the targets apply. By 2035, flexible packaging recycling also has to meet the PPWR 55% recycling-rate requirement. That will require more than higher collection rates. It will require better sorting, better recycling yields, stronger end markets and faster regulatory progress for novel technologies where food-contact or contact-sensitive applications are concerned. Some key points from our perspective: - · There needs to be legislative clarity at an EU and national level to create investment conditions for advanced technologies - · Chemical recycling must improve its yield significantly, and - · Novel technologies must receive regulatory clearance faster **PE: What are the specific challenges the industry faces in scaling the various kinds of advanced recycling technologies, and how can these be addressed?** **DM:** The first challenge is **feedstock**. Advanced recycling technologies need sorted and consistent input material. Flexible packaging is often lightweight, printed, laminated or contaminated, so sorting has to produce the right bale grades before the recycling technology can work efficiently and deliver reliable output quality. The second challenge is **scale**. Several technologies have shown technical potential, including deinking, delamination, dissolution and extraction. The question is whether they can move from pilot or demonstration scale to commercial volumes quickly enough to contribute to 2030 targets. **Regulation** is also a major issue, especially for food-contact and contact-sensitive applications. Under Regulation (EU) 2022/1616, novel recycling technologies need to be notified, registered and assessed using operational data before they can be considered suitable and authorised. For several relevant technologies, this pathway is still at an early stage. The **economics** are difficult too. For many polyolefin-based flexible packaging formats, recycling can still cost more than the secondary raw material is worth. That makes investment harder, even where the technology works and the packaging has been designed for recycling. **Packaging design** remains central. If a pack is easier to sort and recycle, every recycling route has a better chance of working efficiently, including advanced technologies. That is why design-for-recycling criteria and aligned CEN standards remain important as these technologies develop. Addressing these challenges means moving on several fronts at the same time: better packaging design, clearer bale specifications, investment in sorting and recycling capacity, stronger demand for defined PCR grades, and clearer regulatory routes for novel technologies. **This leads to a systemic change which calls for strong collaboration between all stakeholders.** **PE: Is there still a place for mechanical recycling alongside advanced recycling in future?** **DM:** Mechanical recycling is essential. The future recycling model for flexible packaging is not a choice between conventional mechanical recycling and advanced recycling. It will need a combination of conventional mechanical recycling, advanced decontamination, physical recycling and chemical recycling, with specific recycling pathways depending on the material stream and the target application. Conventional mechanical recycling should remain the first choice where it can produce a suitable post-consumer recycled material (PCR). For well-designed and well-sorted flexible packaging streams, this can be the most direct, efficient and cost-effective route. The aim should be to use the simplest recycling pathway that can produce the required PCR quality. Where higher decontamination or polymer recovery is needed, advanced technologies can be added. **PE: What role is CEFLEX playing in furthering advanced recycling technologies across Europe?** **DM:** CEFLEX is helping the value chain understand where new recycling technologies can add value, what they need in order to scale, and how they fit into the wider recycling approach for flexible packaging. The report ‘[New Recycling Technologies – Advancing Circularity in Flexible Packaging](https://ceflex.eu/public%5Fdownloads/New%5FTechnologies%5FReport%5FCEFLEX%5FJune%5F2025.pdf?ref=packagingeurope.com)’ (June 2025) assessed new recycling technologies for flexible packaging, including advanced wet friction washing, delamination, deinking, extraction and dissolution. The focus was on how these technologies can improve recyclate quality and support circularity for flexible packaging. CEFLEX’s wider work connects this technology assessment with the changes needed for 2030 and 2035\. That includes collection, primary sorting, secondary sorting, conventional mechanical recycling, advanced decontamination, physical recycling, chemical recycling and the development of suitable end markets. We support implementation by bringing together stakeholders from across the value chain, including producers, converters, brand owners, retailers, sorters, recyclers, technology providers, EPR schemes and policymakers. Our role is not to promote one technology over another. It is to help build a shared view of which technologies are needed, where they can deliver most value, what feedstocks they require, and what barriers still need to be removed ### KFC and Pizza Hut’s packaging progress revealed in parent company's report URL: https://www.packagingeurope.com/kfc-and-pizza-huts-packaging-progress-revealed-in-parent-companys-report/ Last updated: 2026-06-23T07:01:16.000Z **From** [**Pizza Hut**](https://www.pizzahut.com/?ref=packagingeurope.com) **implementing recycled polypropylene into its wing bowls to** [**KFC**](https://www.kfc.com/?ref=packagingeurope.com) **investing in reuse models,** [**Yum! Brands**](https://www.yum.com/?ref=packagingeurope.com)**’ latest** [**sustainability report**](https://www.yum.com/wps/wcm/connect/yumbrands/c5c68f92-ec56-4425-9b95-e345f1227e74/2025%5FCitizenship%5FSustainability%5FReport.pdf?MOD=AJPERES&CVID=pXgeAVl&ref=packagingeurope.com) **details the packaging progress of multiple fast food giants – but reveals ‘limitations’ in its data and transparency.** On its [Packaging and Circularity](https://www.yum.com/wps/portal/yumbrands/Yumbrands/impact/planet/Packaging-and-Circularity?ref=packagingeurope.com) page, the corporation states its intent to reduce virgin plastics and other raw materials, including eliminating non-recoverable plastics; redesign its packaging to improve recovery; incorporate recycled content into its materials; and eliminate intentionally added substances of concern. Among these efforts was a target to eliminate unnecessary plastic, reduce virgin content by 10%, and transition its consumer-facing plastic packaging into reusable, recyclable, or compostable formats by 2025. While the report states that ‘data limitations’ have affected its ability to quantify recycled and reclaimed materials in clear percentages, Yum! emphasizes its efforts to reduce overall usage and improve the recoverability of its packaging. One example is the recyclable wing bowl introduced at [Pizza Hut](https://www.pizzahut.com/?ref=packagingeurope.com) U.S. – thought to be America’s first instance of a large quick-service restaurant implementing food-contact polypropylene recyclate into its packaging. The move was said to unlock access to food-grade polypropylene on a ‘previously unattainable’ scale for recyclers and brands. Pizza Hut also began to phase out small plastic components, such as its pizza box lid support, and introduced on-pack messaging and digital tools to walk consumers through local recycling processes. At [Habit Burger & Grill](https://www.habitburger.com/?ref=packagingeurope.com), steps to replace plastic packaging with fibre-based formats have included [ASTM](https://www.astm.org/?ref=packagingeurope.com)\-compliant, commercially compostable salad and sandwich containers. This is believed to have reduced plastic consumption, improved operations, and resulted in a 4% cost savings for the brand. [Taco Bell](https://www.tacobell.com/?ref=packagingeurope.com) and [TerraCycle](https://www.terracycle.com/?ref=packagingeurope.com) also claimed to have collected over 415,000 sauce containers and packets through the Taco Bell Sauce Container U.S. Recycling Program in 2025\. The approach is believed to have diverted one million items from landfills and incinerators since 2021. Also at Taco Bell, an in-restaurant waste reduction pilot sought to find new ways of reducing back- and front-of-house waste – an initiative that reportedly boosted the back-of-house recycling rate from 18% to 58%, as measured via a waste characterization audit. Meanwhile, [KFC](https://www.kfc.com/?ref=packagingeurope.com) is said to be investing in reusable packaging initiatives across select European markets. Introducing reuse models across dine-in, takeaway, and delivery channels is expected to address single-use waste and support more circular operations. Yum! underlines its continued support of recycled and reclaimed materials in its packaging and utensils wherever technically feasible and permitted by local regulations. It emphasizes its focus on solutions that are practical for franchisees, maintain food safety and quality, and align with the realities of local waste and recoverability infrastructure. **Other approaches** Yum! points out its work alongside industry groups such as the [NextGen Consortium](https://www.closedlooppartners.com/nextgen/?ref=packagingeurope.com), which seeks to address single-use food packaging waste globally – including through the development of a Widely Recyclable designation for polypropylene cups, as announced earlier this year. Apparently, the partnership contributes to Yum!’s sustainability strategy by helping to fast-track innovation and fostering collaboration across the foodservice industry. Through its Recipe for Good Growth strategy, the corporation also aspires to a 46% reduction in Scope 3 emissions per metric ton of chicken, beef, dairy, and packaging procured, compared to a 2019 base level. In 2025, it claims to have achieved a 15% reduction per metric ton. The corporation is addressing its short-term Extended Producer Responsibility (EPR) requirements by tracking policy changes, working with suppliers on materials, and implementing sustainability-minded packaging formats into its supply chain operations – hoping to balance these efforts with its long-term goals. To improve its supply chain visibility and overall transparency, Yum! is continuing to expand its [Sedex](https://www.sedex.com/?ref=packagingeurope.com) tools and supplier self-assessment questionnaires (SAQs). Last year, KFC Western Europe had approximately 90% of all direct food, beverage and packaging suppliers maintain Sedex registration, while 80% completed the SAQ. The corporation says that it will help stakeholders understand which data must be measured, which should be estimated, and where capacity is still being built. Additionally, Yum! states that approximately 93% of required suppliers were [GFSI](https://mygfsi.com/?ref=packagingeurope.com)\-certified at the end of 2025; this included 94% of suppliers directly involved in manufacturing food and packaging. “While we’ve made progress on our sustainable packaging journey, we know there’s still more to do and remain committed to building a more circular system and innovating on viable solutions for our business,” the report says. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Yangi commissions machine platform for dry forming process URL: https://www.packagingeurope.com/yangi-commissions-machine-platform-for-dry-forming-process/ Last updated: 2026-06-22T14:01:32.000Z [**Yangi**](https://www.yangi.se/?ref=packagingeurope.com) **has announced the commission of its serial Cellera machine platform for dry forming, said to deliver robust performance and fast production cycles.** Industrialized in collaboration with GDM and AP&T, the machine is apparently located on the production site of a European converter, marking its deployment in a commercial manufacturing environment. Yangi says that during operation under industrial production conditions, Cellera demonstrated continuous operation, high uptime and repeatable product quality based on operational feedback from the customer site. The company’s patented fibre-formation system, FiberIQ, provides precise control of fibre distribution during the forming process and is said to enable consistent product quality and structural performance. When combined with the dry forming process, the system reportedly ‘significantly reduces’ resource consumption and CO2 emissions by 70%-80% compared with conventional plastic alternatives. Yangi states that the resulting fibre-based products are compatible with existing paper recycling streams, and dry-formed products are expected to enter the market this year. Earlier this year, Yangi used its Cellera technology to [produce](https://packagingeurope.com/news/yangi-unlocks-80-co2-cut-with-dry-formed-tray-for-hot-cold-and-frozen-foods/13956.article?ref=packagingeurope.com) a dry-formed fibre tray for meat, fish, deli, and ready meals, aiming to extend product shelf life, unlock a ‘premium’ surface quality, and achieve an \~80% lower CO2 impact. The pack offers a PFAS-free composition and a functional laminate for high-demand applications. More recently, [PulPac](https://www.pulpac.com/?ref=packagingeurope.com) licensee [Hébert Group](https://www.hebert-group.com/en/home/?ref=packagingeurope.com) has partnered with [Andritz](https://www.andritz.com/group-en?ref=packagingeurope.com) to [scale up production](https://packagingeurope.com/news/hebert-group-and-andritz-upscale-dry-molded-fiber-tray-and-lid-production/14414.article?ref=packagingeurope.com) of Dry Molded Fiber trays and lids, aiming for water- and energy-efficient manufacturing that uses renewable or recycled fibres. Hébert Group has established a separate business unit for Dry Molded Fiber operations and installed its first Dry Molded Fiber line. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Recycled cans at FIFA World Cup worth around £28.5 million, says WRAP URL: https://www.packagingeurope.com/recycled-cans-at-fifa-world-cup-worth-around-285-million-says-wrap/ Last updated: 2026-06-22T12:01:35.000Z **The** [**Waste and Resources Action Programme**](https://www.wrap.ngo/?ref=packagingeurope.com) **(WRAP) states that the UK will consume an estimated 2 billion canned drinks during the FIFA World Cup 2026, according to** [**Recycle Now**](https://www.recyclenow.com/?ref=packagingeurope.com) **and** [**Every Can Counts**](https://everycancounts.co.uk/?ref=packagingeurope.com)**, with a market value of around £28.5 million as recycling - enough to pay the transfer fees of some of the event’s top players.** The organization says that aluminium cans have a recycling value of around £1,000 a tonne, meaning that the recycled cans could buy John Stones (£11M), Jordan Pickford (£14M) and a third of Harry Kane (£75M) from the England team, and Captain Andy Robertson (£6.5M), Aaron Hickey (£15M) and John McGinn (£18M) from the Scottish team. WRAP claims that every aluminium can sold during FIFA World Cup 2026 can be recycled and reused for every future World Cup tournament. The NGO’s Recycle Now campaign aims to promote the recyclability of cans to fans at home and when out and about, using the phrases ‘Recycle your tinny for the winny!’ and ‘Don’t binny your tinny!’. Not-for-profit Every Can Counts has a wider schedule of activity planned, including attending some of the UK’s most popular music festivals. WRAP adds that 10 billion aluminium cans are recycled across the UK every year, said to prevent 3 million tonnes of greenhouse gas emissions. Chris Latham-Warde, programme manager for Every Can Counts, commented: “With billions of drink cans expected to be used during the World Cup, the tournament is an important opportunity to highlight the importance of recycling in our everyday lives. Each empty drink can collected and recycled helps keep aluminium in circulation and can be back on shelves as a new can in as little as 60 days.” In related news, German beer brand Bitburger [launched](https://packagingeurope.com/news/bitburger-unveils-limited-edition-world-cup-cans/14332.article?ref=packagingeurope.com) a new series of collectable, limited-edition cans in May, coinciding with Germany’s appearance at the 2026 FIFA World Cup. The use of white is consistent across Bitburger’s visual identity and Germany’s famous home kits, while the top of the cans features an allusion to the iconic Schwarz-Rot-Gold collar featured on the shirt. This month [PepsiCo](https://www.pepsico.com/en/?ref=packagingeurope.com) kicked off a football-themed brand campaign with limited-edition [thermochromic cans](https://packagingeurope.com/news/colour-changing-pepsi-cans-offer-football-fans-the-chance-to-win-prizes/14350.article?ref=packagingeurope.com), said to change colour at the ‘optimal’ drinking temperature and give fans the chance to win exclusive prizes. The 330ml cans are printed with advanced temperature-sensitive ink that begins to react at 12°C, then turns a vibrant blue colour at the ‘optimal’ drinking temperature of 8°C. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Carrefour sets out plan to avoid 5,000 tons of plastic and lower product prices URL: https://www.packagingeurope.com/carrefour-sets-out-plan-to-avoid-5000-tons-of-plastic-and-lower-product-prices/ Last updated: 2026-06-23T07:05:10.000Z [**Carrefour**](https://www.carrefour.com/en?ref=packagingeurope.com) **plans to eliminate 5,000 tons of plastic from its packaging by removing excess material, introducing paper-based and reusable formats, and offering deposit-return products, with all savings used to lower product costs.** According to the [Plastixx](https://pieweb.plasteurope.com/default.aspx?pageid=211&ref=packagingeurope.com) index, the price of virgin plastic is up by 50%. This outcome is attributed to high volatility in oil markets, as well as rising eco-contributions for packaging and paper waste – which are currently believed to exceed €20,000 per one million plastic bottles. Carrefour’s new packaging initiatives are intended to save over €5 million and remove over 5,000 tons of plastic altogether. The retailer plans to target ‘aisles where plastic packaging remains all too common’ and establish ‘new market standards’ for its packaging. This includes eliminating excessive plastic packaging on promotional multipacks of private-label products by 2028\. Carrefour plans to do the same for national brands by 2030, and expects these changes to avoid the equivalent of 500 tons of plastic. Secondly, the retailer plans to achieve a 30% reduction in plastic packaging for solid hygiene and household cleaning products by introducing refill formats. Expected to replace large containers, the new packaging is set to be made from recycled plastic and could reduce 2,000 tons of plastic once implemented. The refillable packaging is also anticipated to be 10% to 20% cheaper than its single-use alternatives. Similarly, Carrefour intends to expand its range of deposit-return products to over 1,000 products by 2030\. This will include the sale of 50 million reusable bottles and the elimination of 500 tons of plastic. On average, these products will reportedly be 5% cheaper per litre than their non-reusable equivalents. Additionally, Carrefour plans to avoid 500 tons of plastic by introducing cardboard boxes and plastic windows for its pastries and baked goods. It will cut a further 1,500 tons of plastic by replacing the plastic blister packs used across its entire toiler paper range with 100% paper packaging by 2030. Carrefour emphasizes that all savings generated from its plastic reduction efforts will be reinvested into price cuts across its products. The retailer also claims to have removed 25,000 tons of plastic from its operations since the launch of its [Act For Food](https://www.carrefour.com/en/news/act-food-world-program-concrete-initiatives-better-eating?ref=packagingeurope.com) programme in 2018. “Carrefour was an early adopter in the fight against plastic pollution,” says Alexandre Bompard, chairman and CEO of the Carrefour Group. “Today, we are taking this a step further with an unprecedented initiative in the retail sector: we have chosen to invest the savings generated by fighting plastic back into our customers’ purchasing power.” In other news, Carrefour has joined fellow retailers [Albert Heijn](https://www.ah.be/?ref=packagingeurope.com), [Aldi](https://www.aldi.be/nl/?ref=packagingeurope.com), [Colruyt](https://www.colruyt.be/nl?ref=packagingeurope.com), [Delhaize](https://www.delhaize.be/?ref=packagingeurope.com), and [Lidl](https://www.lidl.be/?ref=packagingeurope.com)in a [reusable packaging pilot](https://packagingeurope.com/news/aldi-lidl-and-albert-heijn-among-retailers-piloting-reuse-for-mushrooms/14206.article?ref=packagingeurope.com) for mushrooms. Recently [nominated for a Sustainability Award](https://packagingeurope.com/news/announcing-the-finalists-of-packaging-europes-sustainability-awards-2026/14337.article?ref=packagingeurope.com) under the Thinking Big category, the initiative intends to align with the Packaging and Packaging Waste Regulation’s upcoming ban on single-use plastics for fresh produce. Meanwhile, Albert Heijn has announced that over 50% of its own-brand packaging now displays a [‘look, smell, taste’ or hand icon](https://packagingeurope.com/news/on-pack-icons-help-albert-heijn-shoppers-avoid-food-waste-and-extend-shelf-life/14342.article?ref=packagingeurope.com) to differentiate between best-before and use-by dates – a move expected to tackle unnecessary food waste and help consumers save money. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Hébert Group and Andritz upscale Dry Molded Fiber tray and lid production URL: https://www.packagingeurope.com/hebert-group-and-andritz-upscale-dry-molded-fiber-tray-and-lid-production/ Last updated: 2026-06-22T07:24:13.000Z [**PulPac**](https://www.pulpac.com/?ref=packagingeurope.com) **licensee** [**Hébert Group**](https://www.hebert-group.com/en/home/?ref=packagingeurope.com) **has partnered with** [**Andritz**](https://www.andritz.com/group-en?ref=packagingeurope.com) **to scale up production of Dry Molded Fiber trays and lids, aiming for water- and energy-efficient manufacturing that uses renewable or recycled fibres.** Hébert Group is based in Orgelet, France, and specializes in developing and manufacturing custom-moulded packaging solutions for brands in the food, dairy, cosmetics, and reuse sectors. In response to growing consumer and brand owner demand for alternatives to traditional plastic packaging, Hébert Group has established a separate business unit, Herpulp, for Dry Molded Fiber operations and installed its first Dry Molded Fiber line. Herpulp currently manufactures Dry Molded Fiber trays and lids under the Herpulp brand name, with deep-draw products currently being investigated for future production. The Group has also invested in several first-generation Modula lines featuring Andritz Dan-Web mill-to-web forming technology; a dedicated expert team from Andritz previously helped Hébert Group complete the commissioning and stabilize process. “We listen closely to our customers to create products that are chosen by the top names in the food and cosmetics industries,” says Hébert Group’s chief commercial officer, Julien Hébert. “In the course of these discussions, we have gained a deeper understanding of their expectations regarding sustainable development. “This approach has naturally driven us to diversify our technologies, creating new opportunities and strengthening our position as a pioneer into other raw materials and environmentally friendly processes. “We pride ourselves in our approach to sustainability in our manufacturing processes, which are energy and water efficient and where we can use materials of renewable or recycled origin that are free from fossil fuels. And this is why we have made the decision to add Dry Molded Fiber to our process offerings.” Technical visits, parameter optimization, and process upgrades were conducted throughout 2025\. This included the signing of a comprehensive service contract with Andritz, which allows for continued support during the commissioning of the lines – intended to secure a Site Acceptance Test (SAT) and ensure that lines are operated correctly and reliably. “Fibre integration began even before the installation of our first line in Orgelet, with the construction of a dedicated facility designed to prevent any risk of cross-contamination,” explains chief operating officer Mathieu Hébert. “Today, we are incorporating this activity into the scope of our standards and, in the long term, aim to position this technology as a complement to our core business, allowing us to extend our product portfolio and meet a wider range of customer requirements. “We have been supported in this process by the experienced Andritz team that is highly dynamic, motivated, and committed. Customer feedback is already highlighting the cost-effectiveness, high-quality finishing, and unique premium perception of our Dry Molded Fiber products.” The companies highlight the importance of technology partners for supplying equipment and supporting long-term service and optimization. These partnerships are expected to help packaging specialists meet consumer expectations, maintain cost and performance standards, and meet regulatory pressure to phase out single-use plastics. “We strongly believe in the Dry Molded Fiber concept as a way to scale up sustainable packaging, even more so since we started working with Andritz,” continues Julien Hébert. “For us, this partnership represents an excellent opportunity for several reasons: Andritz’s extensive experience in providing complete industrial solutions to the pulp and paper industry, technical support in project management, and strong market demand for this type of packaging solution. “Our next ambitions together include lowering the cost to the market, securing the stabilization of production lines, and co-developing molds tailored to the Dry Molded Fiber technology.” Andritz argues that manufacturers can justify new investments in pulp mills if ‘even a fraction’ of its single-use packaging is replaced with fibre – and underlines its own long-running experience in pulp, paper and tissue technologies, including scalable pressing and moulding. It also points to its ‘full suite’ of sustainability-minded energy solutions to help partners unlock affordable and fit-for-purpose raw materials. Additionally, its Solution as a Service concept is thought to de-risk innovation under strict confidentiality, from pilot trials to full-scale turnkey Dry Molded Fiber lines. Andritz’s collaboration with Hébert Group is described as a ‘clear example’ of how targeted investment, technical expertise, and a common goal can scale up sustainability-minded packaging formats without impacting production quality or speed. Bruno Roche, senior vice president of Andritz Nonwoven & Textile, comments: “Replacing single-use plastic with natural cellulosic fibres is definitely the most sustainable path forward for packaging. “Dry Molded Fiber is made industrially possible by combining well-known, proven technologies – Airlaid forming, nonwoven converting, and thermo-forming – all recognized solutions within the Andritz portfolio, now integrated into a seamless industrial process that significantly reduces water and energy consumption while supporting recyclable and circular packaging solutions.” Andritz adds that its investment in a complete Airlaid Dry Molded Fiber Technology Center in the ‘Cellulose Valley’ in Grenoble has enabled proximity with Hébert Group’s team and helped to validate solutions in a full industrial environment in Orgelet, spanning from fibre formulation and forming to mould validation and end-product applications. PulPac is said to work closely with licensees, machine partners, and technology partners to industrialize Dry Molded Fiber and help bring fibre-based packaging applications to market. “Dry Molded Fiber is moving forward because committed people and companies are making it happen,” concludes Sanna Fager, chief commercial officer at PulPac. “Together with licensees like Hébert Group and machine partners like Andritz, we are building the industrial foundation needed to scale the technology. This is how Dry Molded Fiber moves from ambition to industrial reality,” This development was initially published in an [article](https://www.andritz.com/spectrum-en/h%C3%A9bert-group-and-andritz-pioneer-dry-molded-fiber-technology?utm%5Fsource=linkedin-organic&utm%5Fmedium=branded+image&utm%5Fterm=nonwoven+%26+textile&utm%5Fcontent=300002386309402&utm%5Fcampaign=product%2Fmachine%2Fequipment%2Fservice) by Andritz. The news comes after PulPac worked alongside [Future Materials Sweden](https://www.futurematerials.se/en/?ref=packagingeurope.com) and [Yoik AB](https://yoikab.com/?ref=packagingeurope.com) to develop a Dry Molded Fiber [snus can concept](https://packagingeurope.com/news/pulpac-future-materials-and-yoik-to-develop-moulded-fibre-snus-can/14041.article?ref=packagingeurope.com) for Yoik’s Helwit brand. Future Materials also signed a license agreement with PulPac to commercialize Dry Molded Fiber products. Andritz is also helping [Metsä Group](https://www.metsagroup.com/?ref=packagingeurope.com) to operate a [carbon capture pilot plant](https://packagingeurope.com/news/industry-first-carbon-capture-pilot-plant-launches-at-mets%C3%A4-group-mill/13322.article?ref=packagingeurope.com) at its Rauma mill. This is thought to be the first instance of harnessing carbon dioxide from pulp mill flue gases in the fibre-based packaging industry. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Nestle, Interzero and more seek to convert household waste into new packaging URL: https://www.packagingeurope.com/nestle-interzero-and-more-seek-to-convert-household-waste-into-new-packaging/ Last updated: 2026-06-19T14:05:49.000Z [**Nestlé**](https://www.nestle.com/?ref=packagingeurope.com)**,** [**Interzero**](https://www.interzero.de/?ref=packagingeurope.com)**,** [**Total Energies**](https://totalenergies.com/?ref=packagingeurope.com) **and thirteen other companies have joined forces for the InFACT project, aiming to turn household plastic waste into new packaging and meet tightening European requirements for recyclability and recycled content.** InFACT consists of 16 international partners covering collection, sorting, recycling, packaging production and food companies. The project is led by the [Danish Technological Institute](https://www.dti.dk/?ref=packagingeurope.com) and is expected to run from 2026 to 2028, funded by [Innovation Fund Denmark](https://innovationsfonden.dk/en?ref=packagingeurope.com) through the [Trace](https://trace.dk/?ref=packagingeurope.com) programme. The project claims that vast quantities of flexible plastic packaging such as coffee bags, crisp packets and confectionary are incinerated or downcycled annually instead of being recycled into new packaging. InFACT [cites](https://circulareconomy.europa.eu/platform/sites/default/files/2022-12/Flexible%20Plastics.pdf?ref=packagingeurope.com) information from the [European Environment Agency](https://www.eea.europa.eu/en?ref=packagingeurope.com) which states that less than 15% of this packaging type is recycled, despite accounting for ‘nearly half’ of all plastic packaging placed on the market. InFACT states that it combines several complimentary recycling technologies to overcome the challenges facing modern flexible food packaging such as multiple polymer layers, printing inks, adhesives and metallized surfaces, which can make the material ‘almost impossible’ to recycle through conventional mechanical re-melting. The project also seeks to address the barriers of a fragmented value chain and lack of viable business models by connecting technologies, documentation and market demand across the full packaging chain. Per Sigaard Christensen, business manager at the Danish Technological Institute, says: “If we can establish a commercially viable infrastructure for flexible plastic packaging, we can both support the implementation of EU requirements and strengthen the resilience of European industry. InFACT can help reduce Europe’s dependence on imported fossil oil and build a more self-sufficient circular plastics economy.” In other news, [TBM](https://tb-m.com/?ref=packagingeurope.com) has unveiled its [CirculeX material](https://packagingeurope.com/news/post-consumer-recycled-material-made-from-household-plastic-waste-streams/13882.article?ref=packagingeurope.com), made from post-consumer recycled plastics and believed to reduce CO2 emissions by up to 61%. CirculeX is said to achieve a 126% increase in bending strength and a 76% increase in impact strength compared with conventional post-consumer recyclate. In March, the EU-funded [BioSupPack](https://biosuppack.eu/?ref=packagingeurope.com) project [announced](https://packagingeurope.com/news/biosuppack-project-transforms-brewery-waste-into-high-performance-bioplastics/14079.article?ref=packagingeurope.com) it had concluded its activities after 5 years, stating it has successfully demonstrated that brewery waste can be transformed into high-performance bioplastics for sustainable packaging. 18 consortium partners led by [AIMPLAS](https://www.aimplas.net/?ref=packagingeurope.com) sought to develop and validate polyhydroxyalkanoate (PHA and PHB) materials and production processes that offer viable alternatives to fossil-based plastics, while supporting compliance with the EU [Packaging and Packaging Waste Regulation](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=OJ:L%5F202500040&pk%5Fcampaign=todays%5FOJ&pk%5Fsource=EUR-Lex&pk%5Fmedium=X&pk%5Fcontent=Environment&pk%5Fkeyword=Regulation&ref=packagingeurope.com) (PPWR). **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Folbb introduces cartonboard application for frozen food URL: https://www.packagingeurope.com/folbb-introduces-cartonboard-application-for-frozen-food/ Last updated: 2026-06-19T12:02:41.000Z [**Folbb**](https://folbb.com/?ref=packagingeurope.com) **has revealed a new hardsized cartonboard application for freezer food, designed for products that can be cooked in the oven or microwave from frozen.** Said to combine ‘excellent’ heat resistance with an integrated grease and moisture barrier, the Excellent Top Pure Oven Freeze Grease III is made from virgin fibre cartonboard. Produced at Folbb’s Baiersbronn mill, it reportedly contains no Optical Brightening Agents (OBAs), no added PFAS and is fully recyclable and biodegradable. Folbb says the new cartonboard prevents grease stains and maintains food quality under demanding conditions, able to withstand 200°C for up to 60 minutes or 220°C for 30 minutes in the oven and suitable for microwave use up to 5 minutes at 800 watts. Folbb adds that it complies with BfR XXXVI/2 requirements for direct food contact and is ideal for applications such as ready meals, frozen foods, bakery trays and takeaway packaging. According to the company, Excellent Top Pure Oven Freeze Grease III’s built-in barrier can eliminate the need for additional PE or PET layers, enhancing overall cost efficiency and enabling streamlined packaging structures. In similar news, [Dow](https://corporate.dow.com/en-us.html?ref=packagingeurope.com) and [RDM Group](https://rdmgroup.com/?ref=packagingeurope.com) launched Multiboard CirculaRR in April, a [food barrier solution](https://packagingeurope.com/news/dow-and-rdm-to-launch-food-barrier-solution-made-from-100-recycled-materials/14197.article?ref=packagingeurope.com) made entirely from recyclable materials, said to be suitable for food contact applications including frozen foods, fruit trays and dry pet food. Apparently, the solution is made from recycled cartonboard coated with around 5% polyethylene (PE) by weight, with the low polymer coating enabling the packaging to be collected and processed within existing mixed paper recycling streams. The following month, [Holmen](https://www.holmen.com/en/board-and-paper/?ref=packagingeurope.com) added a [fresh-fibre fluting](https://packagingeurope.com/news/fresh-fibre-fluting-added-to-holmens-ultra-lightweight-cartonboard-lineup/14310.article?ref=packagingeurope.com) to its ‘ultra-lightweight’ cartonboard range, intended to help reduce material consumption and emissions without impacting performance. Approved for direct contact with dry, moist, and fatty foods, the Holmen Elevate range is used in applications such as shelf-ready retail, fruit and vegetable punnets and e-commerce. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Amazon Prime Day event could generate 70,200 tons of cardboard waste URL: https://www.packagingeurope.com/amazon-prime-day-event-could-generate-70200-tons-of-cardboard-waste/ Last updated: 2026-06-19T09:02:02.000Z **Estimated figures suggest that** [**Amazon**](https://www.amazon.com/?ref=packagingeurope.com)**’s upcoming Prime Day event could lead to the shipment of 280.8 million boxes and use 70,200 tonnes of cardboard.** [BusinessWaste.co.uk](https://www.businesswaste.co.uk/?ref=packagingeurope.com) clarifies that the figures it has calculated are projections based on publicly available data from Statista and ‘should be treated as estimates’. Amazon Prime Day is a global shipping event offering exclusive deals to Amazon Prime members. It will take place from midnight on 23 June to 23:59 on 26 June 2026. Last year, it was reported that 300 million items were purchased during Amazon Prime Day. Based on a recorded 200 million-item sales growth between 2018 and 2025, BusinessWaste.co.uk has applied a 17% compound annual growth rate and suggested that 351 million items could be sold this year. While last year’s Prime Day ran for four days instead of three, BusinessWaste.co.uk argues against a major correlation between event duration and total sales – pointing out that the two-day event in 2024 and the four-day event in 2025 both sold 300 million items. According to Amazon, the e-retailer used 20% fewer boxes on average in 2024 due to the ‘Amazon Day’ delivery option, which allows consumers to select a day of the week to receive eligible items. BusinessWaste.co.uk applied this reduction and calculated that 280.8 million boxes could be shipped during Amazon Prime Day 2026. BusinessWaste.co.uk points out that Amazon offers three different box sizes, so calculating the exact amount of cardboard waste is challenging. However, it suggests that a medium box weighs 250g when empty and provides a ‘middling estimate’ of 70,200 tonnes of cardboard used in this year’s sales. “Amazon regularly shouts about its efforts to reduce packaging waste,” says Mark Hall, cardboard waste expert at BusinessWaste.co.uk, “and it is great to see the retail giant using mostly card and paper, a far more sustainable alternative to plastic. “However, it’s hard to ignore the enormous scale of cardboard waste created by the e-commerce site, and as a result, we urge consumers to be mindful of this. “Realistically, the event encourages overconsumption, so it’s important for people to consider if they really need these products before purchasing. However, if you do find yourself snagging some bargains, just make sure to sustainably dispose of any packaging.” This development comes after reports that [over 50%](https://packagingeurope.com/news/how-has-amazon-improved-the-sustainability-of-its-packaging/13244.article?ref=packagingeurope.com) of Amazon’s European shipments now come in recyclable packaging such as paper or cardboard, or none at all. The company also claims to have avoided more than 4 million metric tons of packaging since 2015\. It has since worked with the [Indian Institute of Technology Roorkee](https://www.iitr.ac.in/?ref=packagingeurope.com) to develop recyclable, [home-compostable packaging](https://packagingeurope.com/news/amazon-and-indian-university-convert-agricultural-waste-into-recyclable-mailer/13904.article?ref=packagingeurope.com) made from crop residues. If lab-scale development and testing processes are successful, Amazon plans to support industrial trials, process validation, and commercial production by mid-to-late 2027. In other news, [Mondi](https://www.mondigroup.com/?ref=packagingeurope.com)’s annual [e-commerce trend report](https://packagingeurope.com/news/mondi-report-targets-online-consumer-behaviour-and-use-of-ai-tools/14319.article?ref=packagingeurope.com) claims that packaging is ‘increasingly’ impacting whether consumers make repeat purchases, and that evolving digital behaviour is placing new demands on physical packaging. It also notes that AI is changing the ways that consumers buy. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Tesco promotes health during World Cup with football-themed lettuce wrapper URL: https://www.packagingeurope.com/tesco-promotes-health-during-world-cup-with-football-themed-lettuce-wrapper/ Last updated: 2026-06-22T08:49:54.000Z [**Tesco**](https://www.tesco.com/?ref=packagingeurope.com) **has repackaged its iceberg lettuces in a football-themed design to celebrate the FIFA World Cup 2026 – a move hoped to encourage families and children to eat healthily during the tournament.** Developed in collaboration with [G’s Group](https://www.gs-fresh.com/?ref=packagingeurope.com), the new packaging applies a football-inspired print to the transparent film already used to package Tesco’s iceberg lettuce. Saydee Calvert, buying manager at Tesco, commented: “To celebrate the World Cup, we’ve given a salad staple a football-inspired makeover, connecting a healthy product to one of the biggest sporting events of the year, creating some excitement at the shelf edge while showing how Tesco can make healthier choices relevant to key customer moments. “It’s a simple idea, but a great way to show families and children that healthier choices can still be relevant, seasonal, and fun.” “It’s fantastic to be able to do something a bit different with our packaging during a massive cultural moment,” G’s Group commercial director Andy Speechley [told](https://www.fruitnet.com/fresh-produce-journal/gs-turns-tesco-lettuces-into-footballs-for-world-cup/271818.article?ref=packagingeurope.com) the [Fresh Produce Journal](https://www.fruitnet.com/fresh-produce-journal?ref=packagingeurope.com). “The iceberg footballs give real stand-out on shelf and provide a healthy alternative to lots of the other World Cup initiatives going on in stores.” “Great to work on such an exciting project,” reads a [post](https://www.linkedin.com/posts/g-sgroup%5Fahead-of-the-world-cup-were-excited-to-activity-7471229911869997056-TF3F?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAADz-JD4BLFCUyPI6Gr92naq388LZgcj6%5F80) on the official G’s Group LinkedIn account. “Lettuce hope we can align eating healthy during the World Cup with success on the pitch for England and Scotland!” The new design has garnered positive responses online, with publications and social media users praising the idea’s simplicity. “Such a simple idea but absolutely gold,” [writes](https://www.linkedin.com/posts/jamie-laing-36612277%5Fsuch-a-simple-idea-but-absolutely-gold-activity-7472928593107582977--IHl/?ref=packagingeurope.com) Jamie Laing, co-founder of [Candy Kittens](https://candykittens.co.uk/?ref=packagingeurope.com). “I’ve seen lots of brands jumping on the World Cup hype recently. It has felt for some time like every time there’s a big event - sporting, cultural, or otherwise - brands flock to get involved. “It can be a good thing, I’ve seen lots of awesome reactive creative work, but it can also sometimes feel like brands are overcomplicating/overhyping a moment for the sake of tapping into an audience who are never going to buy their products. “This feels like a top-tier bit of reactive marketing. So simple, immediately obvious, and does some good: makes the World Cup a reason to make a healthier choice.” ![PE_Tesco_Lettuce_2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/6/2/5/19625_pe_tesco_lettuce_2_804070.png) “Innovation doesn’t always have to be the brand-new shiny thing,” [continues](https://www.linkedin.com/posts/louisbedwell%5Ffootball-lettuce-innovation-doesnt-always-share-7471116296940851201-GcWy/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAACu1HeABNi1KUuyd8ttT2BO9fAuhs9G3X5w) food business advisor Louis Bedwell. ”Tesco is doing some good work at the moment to pull people into the fruit and veg aisle, making it fun and exciting.” He notes that the packaging is promoting health “without health language” and ”not changing the product, but using the packaging to create salience where most products look the same” – an approach he describes as “borrowing from FMCG.” “Rather than launching yet another spin-off product, Tesco plays with what it already has on the shelves and reinterprets it to reflect current sporting events,” [observes](https://creapills.com/tesco-laitue-iceberg-ballon-foot-20260615?ref=packagingeurope.com) Maxime Delmas for creative media and advertising agency [Creapills](https://creapills.com/?ref=packagingeurope.com). “It’s experiential marketing on a package scale: no heavy-handed approach, just an immediate connection that transforms a grocery chore into a small moment of shared enjoyment. “By placing a football in the basket, Tesco offers parents an unexpected angle of attack to get their children to eat salad. The seasonality of the event does the rest: the iceberg lettuce becomes the natural companion for match nights, and the engagement strategy works without ever feeling like a nutrition lesson.” On its [Instagram account](https://www.instagram.com/p/DZmYZ4hCDXP/?img%5Findex=3&ref=packagingeurope.com), [Mad About Marketing](https://madaboutmarketing.com/?ref=packagingeurope.com) comments that the packaging “make\[s\] a simple, low-interest product more exciting and appealing.” “By packaging iceberg lettuce to look like a football, it grabs attention and changes how people see it,” the post reads. “It also connects the product to the FIFA World Cup without needing official sponsorship, using cultural hype to boost interest and sales.” Instagram user [@marketingwaves.in](https://www.instagram.com/marketingwaves.in/?ref=packagingeurope.com) adds that the “low-cost, high creativity move” has “turned a regular grocery item into one of the most shareable marketing moments” – describing the packaging as “proof that [smart ideas > big budgets](https://www.instagram.com/reel/DZmZwxsM1jF/?ref=packagingeurope.com).” However, flexible plastics have posed a challenge on the sustainability front. [CEFLEX](https://ceflex.eu/?ref=packagingeurope.com) has just reported that EU Member States must source an additional [440,000 tonnes](https://packagingeurope.com/news/eu-must-derive-440000-tonnes-of-pcr-per-year-from-flexibles-to-meet-ppwr-targets/14405.article?ref=packagingeurope.com) of post-consumer recyclate from flexible polyolefins annually to meet the Packaging and Packaging Waste Regulation’s recycled content targets, while the [Alliance to End Plastic Waste](https://www.endplasticwaste.org/?ref=packagingeurope.com) advocates for separate waste collection, post-consumer recyclate targets, and extended producer responsibility as potential solutions in its recent [report](https://packagingeurope.com/news/separate-collection-pcr-targets-and-epr-to-unlock-flexible-plastic-recycling/13910.article?ref=packagingeurope.com). Packaging Europe previously visited Tesco to try out the [next-generation QR codes](https://packagingeurope.com/news/tescos-own-brand-sausage-labels-take-up-qr-codes-for-real-time-expiry-dates/14186.article?ref=packagingeurope.com) on its own-brand sausage packaging. Set to replace conventional barcodes, the new codes are intended to provide up-to-date information such as use-by dates and recyclability instructions, but they have inspired mixed responses on social media. We have also published a [guide](https://packagingeurope.com/news/a-guide-to-packaging-at-the-2026-fifa-world-cup/14378.article?ref=packagingeurope.com) to the essential packaging developments during the World Cup season, from the controversy surrounding FIFA’s last-minute [ban on reusable bottles](https://packagingeurope.com/news/fifa-bans-reusable-bottles-from-stadiums-during-world-cup-matches/14351.article?ref=packagingeurope.com) (and its effort to [backtrack](https://packagingeurope.com/news/fifa-permits-single-use-bottles-in-world-cup-stadiums-after-reuse-ban-backlash/14365.article?ref=packagingeurope.com) after public outcry) to [PepsiCo](https://www.pepsico.com/en/?ref=packagingeurope.com)’s limited-edition [thermochromic cans](https://packagingeurope.com/news/colour-changing-pepsi-cans-offer-football-fans-the-chance-to-win-prizes/14350.article?ref=packagingeurope.com) offering fans the chance to win exclusive prizes. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### EU project targets industrial scaling of paper-based bubble wrap URL: https://www.packagingeurope.com/eu-project-targets-industrial-scaling-of-paper-based-bubble-wrap/ Last updated: 2026-06-18T14:16:06.000Z **International consortium and EU flagship project** [**BIOWRAP**](https://www.papair.de/biowrap?ref=packagingeurope.com) **has launched this month, aiming to develop and scale up PapairWrap - said to be the ‘first’ fully paper-based bubble wrap - to an industrial scale.** Supported by the [Circular Bio-based Europe Joint Undertaking](https://www.cbe.europa.eu/?ref=packagingeurope.com) (CBE JU) and its members and funded by the [European Union](https://european-union.europa.eu/index%5Fen?ref=packagingeurope.com), the project is due to run for five years with a total budget of around 19 million Euros. Project management and overall coordination are handled by [Papair](https://www.papair.de/?ref=packagingeurope.com) from Hanover, Germany, which developed and patented the underlying technology. The project consists of 14 partner organisations from Germany, Portugal, Austria, the Netherlands, Spain, Denmark and Poland. This includes paper manufacturers, mechanical engineering firms, coating companies, producers of plant-based paper alternatives, research institutions and universities. Apparently, PapairWrap can be disposed of via the used paper cycle and fully recycled. The product seeks to reduce CO2 emissions by 25%-50% per square metre compared to plastic. A production plant at technology readiness TRL 8 is due to be commissioned in Lower Saxony, Germany, said to operate with a width of 1,200 mm and production speeds of up to 100 metres per minute. Papair says the plant integrates nanocellulose compounds, precision embossing, bio-based coatings and fully digitalized process management into a single production line. The company states that the plant’s technical design, economic efficiency and environmental data will be documented and made available for the replication of further production sites in Europe. By 2031, the consortium has set out targets to replace over 100 million square metres of plastic bubble wrap within five years of the project’s completion; save around 10,000 tonnes of CO2 equivalents per year; demonstrate at least a 90% material recovery rate in paper recycling; 70% consumer acceptance in Europe-wide tests and create more than 200 skilled jobs across the supply chain. In other EU news, in April the [European Commission](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com) published a [fact sheet](https://environment.ec.europa.eu/topics/waste-and-recycling/packaging-waste/facts-about-new-eu-rules-packaging-and-packaging-waste%5Fen?ref=packagingeurope.com) to help consumers understand the [aims and implications](https://packagingeurope.com/news/how-the-eu-is-explaining-the-ppwr-to-consumers/14103.article?ref=packagingeurope.com) of the Packaging and Packaging Waste Regulation. We examined how the document explains the legislation’s impact on the general public and addresses financial and practical concerns. The following month, SK Chemicals [announced](https://packagingeurope.com/sk-chemicals-seven-plastic-materials-confirmed-compatible-with-eu-recycling/14317.article?ref=packagingeurope.com) that its plastic materials had been verified compatible as feedstock for recycling processes in Europe. Its copolyester ECOTRIA CLARO and its PET-based SKYPET product family have been recognized by [RecyClass](https://recyclass.eu/?ref=packagingeurope.com) as recyclable within the PET recycling stream. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### KFC to refresh branding across UK and Ireland URL: https://www.packagingeurope.com/kfc-to-refresh-branding-across-uk-and-ireland/ Last updated: 2026-06-18T12:04:04.000Z [**KFC**](https://global.kfc.com/?ref=packagingeurope.com) **has unveiled re-designed branding for its UK and Ireland markets accompanying its new Tenders and sauce options, aiming to give consumers more freedom to ‘mix, match and personalize’ their meals.** The company says the updated branding centres on its bucket packaging with a ‘subtle evolution’ of the Colonel’s image, due to be implemented across its packaging, digital platforms, advertising and restaurant environments. KFC plans to expand its boneless menu items built for dipping, dunking and solo snacking and its global beverage platform featuring Boba Refreshers, Krunch Shakes, Sparkling Lemonades and Iced Coffees, already available in select UK and Ireland locations, due to move from pilot format to a permanent menu in Australia and Canada this year. KFC adds that it plans to open new restaurants with more dynamic environments including an open-concept design in McKinney, Texas in the US and a ‘fully immersive’ two-story restaurant in Dubai, opening in autumn. The global rollout of the new menu items and refreshed branding is expected to expand across Australia and the U.S in the coming weeks, with additional markets following through 2026. In related news, last year [McDonald’s Japan](https://www.mcdonalds.co.jp/?ref=packagingeurope.com) replaced its paper straws with [‘strawless’ rPET lids](https://packagingeurope.com/news/mcdonalds-japan-ditches-paper-straws-for-strawless-rpet-lids-and-more/13564.article?ref=packagingeurope.com), transport food in 95% biomass plastic, and packed its Happy Meal toys in [FSC](https://fsc.org/en?ref=packagingeurope.com)\-certified paper bags, seeking to avoid 6,600 tonnes of virgin plastic annually. The new lids are reportedly made from 100% recycled PET bottles, and the spout is said to avoid leaks and spillages during takeout and delivery, particularly for carbonated drinks. Earlier this year, fast food chain [Kwalitaria](https://www.kwalitaria.nl/?ref=packagingeurope.com) announced it would be serving fries and snacks on [Notpla](https://www.notpla.com/?ref=packagingeurope.com)’s cardboard trays with a [seaweed-based coating](https://packagingeurope.com/news/kwalitaria-sells-fries-and-snacks-on-notplas-seaweed-coated-cardboard-trays/13915.article?ref=packagingeurope.com), expected to eliminate 6.9 tonnes of plastic waste and 102.5 tonnes of CO2 per year. Apparently, the [Human Environment and Transport Inspectorate](https://english.ilent.nl/?ref=packagingeurope.com) has declared the packaging as fully plastic-free, meaning it also complies with the EU’s Single-Use Plastics scheme. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### A complete guide to advanced recycling URL: https://www.packagingeurope.com/a-complete-guide-to-advanced-recycling/ Last updated: 2026-06-18T09:32:02.000Z _This post is for paying subscribers only._ ### EU must derive 440,000 tonnes of PCR per year from flexibles to meet PPWR targets URL: https://www.packagingeurope.com/eu-must-derive-440000-tonnes-of-pcr-per-year-from-flexibles-to-meet-ppwr-targets/ Last updated: 2026-06-18T09:30:34.000Z **In its new** [**report**](https://ceflex.eu/public%5Fdownloads/CEFLEX%5FRecycled%5FContent%5FKey%5FInsights%5Freport%5FJune26.pdf?ref=packagingeurope.com)**,** [**CEFLEX**](https://ceflex.eu/?ref=packagingeurope.com) **claims that EU Member States must source an additional 440,000 tonnes of post-consumer recyclate from flexible polyolefins annually to meet the Packaging and Packaging Waste Regulation’s recycled content targets.** According to CEFLEX, 2.5 million tonnes of post-consumer recyclate must be derived from flexible plastics to meet the Regulation’s recycled content target by 2030. By the same logic, an estimated 5.9 million tonnes of post-consumer recyclate must be derived from flexibles to meet the recycling rate targets for all plastic packaging formats in 2035. Together, these figures require EU Member States to derive 440,000 tonnes of post-consumer recyclate from flexible packaging every year between 2025 and 2035 to meet the mandatory targets. Furthermore, CEFLEX sets out its vision for larger-scale developments that could prepare Europe for the incoming ‘recycled at scale’ requirements. The Packaging and Packaging Waste Regulation’s content targets are set to create strong demand for recycled content in packaging, but CEFLEX warns that the wider circular economy for flexible packaging also depends on markets that are not driven by legislation and already used significant volumes of recycled material. To meet the recycled content targets for 2030, the report argues that coordinated action across the value chain must develop both packaging and non-packaging end markets to use recycled material consistently – not just when market conditions favour it. CEFLEX’s analysis identifies a broader set of established secondary markets that already use recyclate sourced from flexible packaging, with the potential to absorb more in future. These include construction films, refuse sacks, transport packaging, horticulture products, and more. These markets are considered important because packaging alone may not be able to absorb all the recycled material needed to support higher recycling rates. When the secondary markets are included, the total potential demand for post-consumer recyclate rises to around 4.3 million tonnes in 2030. The report goes on to assert that market operators will revert to virgin material if post-consumer recyclate is not available at the right quality, price and consistency. Open-loop applications could provide further outlets for material that can replace virgin resources, but CEFLEX notes that these are often more exposed to normal market conditions. CEFLEX concludes that effective collection, sorting and recycling infrastructure, alongside high material quality, are ‘critical’ in achieving higher recycling rates for flexible polyolefins. “Meeting recycled content targets is not only about recycling more,” said Arne Jost, External Affairs director at CEFLEX. “It depends on whether that material can move into real applications, at the right quality and at scale. “This work helps not only show the material flows as a result of PPWR targets, but also help identify where those markets are, and what they require in practice.” Earlier this year, the [Alliance to End Plastic Waste](https://www.endplasticwaste.org/?ref=packagingeurope.com) published a [report](https://packagingeurope.com/news/separate-collection-pcr-targets-and-epr-to-unlock-flexible-plastic-recycling/13910.article?ref=packagingeurope.com) arguing that separate waste collection, post-consumer recyclate targets, and extended producer responsibilityare important steps in improving the recyclability of flexible plastics. Post-consumer recycled content targets feature alongside design-for-recyclability guidelines, eco-modulated fees, segregated waste collection, granular secondary sorting, and more in the Alliance’s roadmap. In other news, Arne Jost featured alongside outgoing managing director Graham Houlder in a [recent instalment](https://packagingeurope.com/flexibles/ceflex-at-an-inflection-point/14063.article?ref=packagingeurope.com) of the Packaging Europe podcast. Our brand director, Tim Sykes, joined them in reflecting on CEFLEX’s journey to build a circular economy in flexibles to date, lessons learned on collaboration, and the agenda priorities for the critical years to 2030. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How Member States can optimize their EPR systems to boost recycling rates URL: https://www.packagingeurope.com/how-member-states-can-optimize-their-epr-systems-to-boost-recycling-rates/ Last updated: 2026-06-18T06:51:38.000Z **Transparency, governance and design influence a waste management system’s recycling performance more than high producer fees or specific EPR models, according to a study commissioned by** [**EUROPEN**](https://www.europen-packaging.eu/?ref=packagingeurope.com)**.** Conducted by [Veolia](https://www.veolia.com/en?ref=packagingeurope.com)’s [CIRCPACK](https://www.circpack.veolia.com/?ref=packagingeurope.com) research unit, the study covers all 27 EU Member States – highlighting the factors that differentiate EPR systems already on track to meet the Packaging and Packaging Waste Regulation’s targets for 2035 and 2035, versus those with further to go. The analysis focuses on four key pillars: minimizing material losses, circular reporting and monitoring, creating circular markets, and transparency. These are supported through case studies in Belgium, Italy, Spain, Germany, and Hungary alongside [Eurostat](https://ec.europa.eu/eurostat?ref=packagingeurope.com) data, Producer Responsibility (PRO) reports, national waste registries, and format-specific recycling datasets. The results suggest that transparent, well-governed and data-driven EPR systems that differentiate fees by packaging material, formats, and recyclability – rather than applying flat or weight-based fees – are among the most successful. Countries that provide detailed, publicly available reporting systems and format-level data are believed to achieve higher recyclability rates than those taking more aggregated reporting approaches, especially in light of the Regulation’s incoming reporting requirements. No single EPR governance model is found to be inherently superior to another. Instead, the study asserts that strong governance – clear regulatory frameworks, transparent reporting, and effective oversight – can achieve the desired outcome, regardless of whether the system operates through a single PRO or multiple. “The study demonstrates that the strongest-performing EPR systems are those built on transparent governance, robust data and well-designed incentives,” said Francesca Stevens, secretary general of EUROPEN. “As the European Commission prepares the Circular Economy Act, these findings provide valuable evidence on the design features that can help strengthen EPR systems and improve recycling performance across the EU.” Member States using format-specific fee structures are said to achieve ‘significantly’ higher packaging recycling rates – but higher fees alone are not expected to improve recycling performance unless revenues are transparently directed towards collection, sorting, and recycling infrastructure. Infrastructure is considered a major barrier in achieving the Packaging and Packaging Waste Regulation’s recyclability-at-scale requirements, with flexible plastics, composite beverage cartons, and several other packaging streams facing challenges with collection, sorting, and reprocessing. The study indicates that no packaging categories are on track to meet the targets across all 27 Member States. To achieve the Regulation’s recycling-at-scale objectives for 2035, Member States are encouraged to undertake ‘substantial’ investments in waste management infrastructure and improve both packaging design and EPR governance. Additionally, the study identifies ‘significant’ gaps in data infrastructure and methodology harmonization across the EU, which could have implications for reporting requirements. The Waste Framework Directive requires PROs to publish their fee schedule, scheme ownership and membership, and the procedure used to select waste-management operators. It does not require them to disclose how aggregate fee revenue is allocated downstream, which the study considers to be the ‘largest visible gap’ in the current EPR transparency framework. Looking ahead, the study calls for Member States to develop EPR systems with transparent methodologies and governance, consolidated operational responsibility, granular eco-modulated fee structures, and format-level data collection and reporting. This is expected to be more effective than spending more money on less efficient systems. The upcoming Circular Economy Act is considered to be an opportunity to strengthen EPR governance, transparency, and reporting requirements across Europe. EUROPEN was recently among the signatories of a joint statement calling for the [European Commission](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com) to introduce a [digital One-Stop Shop](https://packagingeurope.com/news/joint-statement-calls-for-digital-one-stop-shop-for-epr-in-eu-legislation/14303.article?ref=packagingeurope.com) for EU-wide EPR implementation into the Circular Economy Act. This single ‘point of entry’ for all mandated EPR schemes is expected to ease the administrative burdens on companies and authorities alike. This came after the [PRO Circularity Alliance](https://procircularityalliance.eu/?ref=packagingeurope.com) published a [position paper](https://packagingeurope.com/news/industry-alliance-supports-central-epr-register-for-eu-wide-harmonization/13978.article?ref=packagingeurope.com) calling for a Central European EPR Register to harmonize national EPR systems, reduce compliance costs, and improve transparency across Europe. Multiple national and stream-specific registers are thought to cost ‘unnecessary’ amounts of money for technical setup and administration, increase complexity without delivering any additional environmental value, and create general administrative burden that could otherwise be avoided. A [report](https://packagingeurope.com/news/separate-collection-pcr-targets-and-epr-to-unlock-flexible-plastic-recycling/13910.article?ref=packagingeurope.com) from the [Alliance to End Plastic Waste](https://www.endplasticwaste.org/?ref=packagingeurope.com) also argued that EPR is an essential factor in improving recyclability rates for flexible plastics. EPR schemes are anticipated to boost end-market demand for recyclable material and incentivize investment across the supply chain, while eco-modulated EPR fees could encourage producers to adopt simple, cost-efficient and recyclable packaging designs. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Walki and Dow create MDO-PE pouch with matte finish to align with PPWR URL: https://www.packagingeurope.com/walki-and-dow-create-mdo-pe-pouch-with-matte-finish-to-align-with-ppwr/ Last updated: 2026-06-17T14:11:57.000Z [**Walki**](https://www.walki.com/?ref=packagingeurope.com) **and** [**Dow**](https://www.dow.com/?ref=packagingeurope.com)**’s mono-material MDO-PE pouch with a matte finish is set to unlock recyclability and high performance for frozen food packaging in compliance with the Packaging and Packaging Waste Regulation (PPWR).** After the PPWR entered into force last year, brand owners are reportedly looking for lighter, more material-efficient replacements to their rigid packaging formats. Walki and Dow have jointly developed a flat-bottom pouch prototype made from MDO-PE, initially filled with frozen gyoza dumplings and showcased at interpack 2026\. Other potential applications include dry food products like cereals, as well as fresh food in modified atmosphere packaging applications. The pouch is said to be suitably strong and stiff to meet market demands while also providing ‘excellent’ runnability on existing packaging lines. This is hoped to streamline the transition for food brand owners revising their packaging to comply with the new legislation. To overcome the heat sensitivity of the film’s MDO layer, the partners have applied a sealant layer made from Dow’s polyolefin plastomers. This approach is said to reduce film blocking, improve machinability, improve performance on high-speed packaging lines, and facilitate robust sealing. “Dow’s AFFINITY Polyolefin Plastomers are specifically designed to activate and seal at low temperatures, making them fully compatible with the heat-sensitive MDO layer,” explains Ksenija Maksimovic, senior TS&D specialist at Dow Packaging & Specialty Plastics EMEA. “This enables a higher extrusion output, equipment efficiency, and overall cost savings when producing recyclable packaging.” When combined with a PE-based sealant film, the pouch becomes an all-PE laminate that claims to align with the PPWR’s design-for-recyclability guidelines. Due to its clarity, stiffness and barrier performance, the MDO-PE pouch is expected to replace traditional print web films such as oriented polyester. While MDO films traditionally offer a glossy surface, the pouch’s matte finish is expected to provide a premium finish and help brands present their products as high-quality meals, rather than convenience products. Walki and Dow also underline the pack’s high-quality printability, which is set to enable product differentiation at point of sale – especially as supermarkets increasingly replace open freezer cabinets with transparent glass-door freezer systems. “There has been a need for a solution that delivers the functional performance of MDO-PE but with a premium matte appearance,” says Juan Angel Ruiz Salazar, R&D manager at Walki Plasbel. The material was tested for printing, lamination, and finishing processes on production lines at Walki Plasbel’s plant in Murcia, Spain. The samples were also sent back to Dow Tarragona Pack Studios for further evaluation. Jonas Skuthälla, head of Sales for Flexible Packaging at Walki, adds: “When designed for circularity, plastic packaging plays a critical role in extending shelf life and preserving food quality. “Rather than asking which material is ‘better’, the priority is to keep materials in use and within the loop. In food packaging, maintaining product quality and reducing food waste is essential to minimise emissions.” In another development, Dow worked alongside [Macchi](https://www.macchi.it/?ref=packagingeurope.com) and [ITP](https://www.itp.company/en/homepage/?ref=packagingeurope.com) to create a [mono-PE pouch prototype](https://packagingeurope.com/news/dow-and-partners-unveil-mono-pe-50-advanced-recycled-food-pouch/13416.article?ref=packagingeurope.com) containing over 50% chemically recycled content. Intended as a recyclable pack for snacks and other highly regulated products, the pouch aims to lessen reliance on virgin resources while providing a gas- and moisture-resistant material suitable for direct contact with food products. Meanwhile, [Gualapack Ukraine](https://gualapackua.com/en/?ref=packagingeurope.com)’s [flat bottom and side gusset pouch formats](https://packagingeurope.com/news/gualapack-ukraine-introduces-flat-bottom-and-side-gusset-pouches/13872.article?ref=packagingeurope.com) are intended for optimal shape use, the ability to stand upright regardless of content level, and enhanced user convenience. Both formats are also available in mono-material structures, which is hoped to support recyclability and help brands meet EU sustainability goals. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Leading tuna company swaps cans for paper cartons URL: https://www.packagingeurope.com/leading-tuna-company-swaps-cans-for-paper-cartons/ Last updated: 2026-06-19T11:27:08.000Z **Tetra Pak has joined forces with Spanish seafood producer Jealsa to launch the industry’s first carton packaging for shelf table tuna.** The product was launched last month by Swedish retailer Axfood and will shortly be made available to food producers and brands worldwide. Jealsa’s tuna brands Rianxeira, Mare Aperto and Robinson Crusoe are being packaged in Tetra Pak’s Tetra Recart solution, which aims to provide a cost-competitive, paper-based alternative to traditional metal cans. From a sustainability point-of-view, Tetra Pak claims that the product has the smallest carbon footprint of any product in its category – “85% lower than steel cans and 83% lower than glass jars.” This reportedly equates to 21,000 tonnes less carbon dioxide for every 1 million cans. In terms of functionality, Tetra Pak describes its new solution as “being easy to handle and having the ability to stack efficiently” and also hopes that its distinctive rectangular shape will create immediate shelf impact. It is hoped that the pack’s large, flat surfaces will enable bolder branding and clearer storytelling, while the compact carton shape allows packages to fit tightly together, improving shelf efficiency and enabling more product per metre. **Packaging Europe put some additional questiions to Tetra Pak to learn more about this product - our questions and their answers are republished in their entirety here:** ***What percentage of the entire pack is paper? What are the other parts of the pack made from?*** Tetra Recart is made primarily from paperboard, with up to 71% of the package made from paper. All our paperboard is FSC certified, sourced from responsibly managed, renewable forests. The remainder of the package consists of thin polymer and aluminium layers. ***Is there a barrier? What is it made from?*** Yes. The thin polymer and aluminium layers help protect food safety, freshness and shelf life. ***How can it be recycled?*** Our paper-based carton packages are recyclable where adequate collection, sorting and recycling infrastructures are in place, at scale. Tetra Recart is a paper-based composite that follows the same recycling principle as standard food and beverage cartons: the fibre is separated from the polymer–aluminium (PolyAl) layers through repulping in liquid packaging carton (LPC) recycling mills. For consumers, the carton is easy to empty and flatten, ready for collection. Tetra Pak and industry partners are continuing to invest in recycling infrastructure and sorting technology to strengthen carton recycling systems and increase recycling capacity over time. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### What can we learn from the Petaluma Reusable Cup project? With Closed Loop Partners’ Carolina Lobel URL: https://www.packagingeurope.com/what-can-we-learn-from-the-petaluma-reusable-cup-project-with-closed-loop-partners-carolina-lobel/ Last updated: 2026-06-17T08:40:06.000Z _No content available._ ### Battery-powered hand tool for plastic strapping developed by Signode URL: https://www.packagingeurope.com/battery-powered-hand-tool-for-plastic-strapping-developed-by-signode/ Last updated: 2026-06-17T07:45:58.000Z [**Signode**](https://www.signode.com/en?ref=packagingeurope.com) **has revealed a battery-powered hand tool for plastic strapping – a solution designed for cost-effective operations, consistent performance, and reduced operator fatigue.** The BXT Go strapping tool is suitable for both PET and PP strapping, and for 1/2-inch and 5/8-inch sizes. It features auto, semi and manual operating modes, with its user interface and controls designed to be simple and intuitive. The tool contains a BOSCH 18V lithium-ion battery system that can reportedly charge to 80% in approximately 24 minutes. Including this battery, the BXT Go weighs 8.05 pounds; its optimized weight and balance are expected to improve operator comfort during daily use. The solution also consists of metal and plastic components made from recycled and recyclable materials. According to Signode, these components are easy to replace. BXT Go is intended for various applications across manufacturing, logistics, warehousing, and distribution. “The BXT Go strapping tool was developed to meet customers’ mid-level strapping applications, complementing the BXT4 strapping tool, which is designed for a broad range of applications, including heavy-duty, high-tension use,” said Nicole Ostryzniuk, vice president of Global Tools at Signode. “Its features and lightweight design make it a practical and reliable handheld option for professionals seeking a balance between cost and productivity. “As manufacturing, warehousing, and distribution operations continue to evaluate ways to support their sustainability objectives, there is growing demand for tools and equipment designed with product longevity and material considerations in mind. The BXT Go strapping tool is ideal for customers looking for a long-term, mid-level strapping solution.” The development comes after Signode revealed its [Octopus Prestige stretch wrapper](https://packagingeurope.com/news/signode-targets-high-speed-and-volume-with-new-stretch-wrapper/13370.article?ref=packagingeurope.com) late last year. Designed for high-volume operations, the machine is said to combine ‘record-breaking’ speed with improved reliability for end-of-line packaging. In other news, [Antalis Packaging](https://www.antalis.co.uk/home.html?ref=packagingeurope.com) has unveiled its [Master’in Viper Hand Strapping Tool](https://packagingeurope.com/news/antalis-packaging-launches-hand-strapping-tool-for-seamless-operation/13782.article?ref=packagingeurope.com). This solution’s lightweight design is intended for ‘effortless’ handling in demanding warehouse environments, with its touch-sensitive interface aiming to simplify the strapping process for operators at every skill level. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### BlueAlp and LBC’s chemical recycling plant secures €1.5 million EU funding URL: https://www.packagingeurope.com/bluealp-and-lbcs-chemical-recycling-plant-secures-15-million-eu-funding/ Last updated: 2026-06-17T06:14:14.000Z **The** [**European Union**](https://european-union.europa.eu/index%5Fen?ref=packagingeurope.com)**’s Just Transition Fund has awarded** [**BlueAlp**](https://www.bluealp.nl/?ref=packagingeurope.com) **and** [**LBC Tank Terminals**](https://www.lbctt.com/?ref=packagingeurope.com) **a €1.5 million grant to support their large-scale chemical recycling plant through the front-end engineering design phase.** The EU Just Transition Fund was established to help regions take steps towards climate neutrality through industrial development, innovation, and investment. Its outcomes are set to align with EU Cohesion Policy. BlueAlp and LBC’s funding has been granted through the Just Transition Fund’s Rijnmond programme and will be used in the recycling plant’s Front-End Engineering Design (FEED) phase. The FEED study will cover technical feasibility, detailed engineering, logistics, site implementation, terminal integration, permitting and financing. LBC is said to be the largest tank storage operator for pyrolysis oil in Europe, providing direct access to critical infrastructure within the Port of Rotterdam. By co-locating the chemical recycling plant at LBC’s existing terminal site, BlueAlp aims to create synergies in heat integration and transport optimization – reducing CO2 emissions and strengthening project economics. “I am very proud of our collaboration with LBC Tank Terminals,” says BlueAlp CEO Valentijn de Neve. “Together, we are developing a highly competitive project that represents a step change in both economics and environmental footprint, driven by the benefits of integration. “The support from the Just Transition Fund Rijnmond enables us to advance this project in response to Europe’s growing regulatory demand.” Radboud Godron, Group Business Development director New Energies of LBC Tank Terminals, adds: “We are pleased to support BlueAlp in advancing this important project and welcome the recognition from the Just Transition Fund Rijnmond. “This collaboration reflects LBC’s commitment to enabling circular solutions by leveraging our existing infrastructure and capabilities. “By integrating BlueAlp’s chemical recycling technology within our Rotterdam terminal site, we are taking a concrete step toward scaling sustainable value chains and contributing to Europe’s transition toward a low-carbon and circular economy.” Earlier this year, the Dutch Government has awarded BlueAlp, [Renewi](https://www.renewi.com/en/?ref=packagingeurope.com), [Shell](https://www.shell.com/?ref=packagingeurope.com), and [Utrecht University](https://www.uu.nl/en?ref=packagingeurope.com) with €1.5 million in funding to support their [chemical recycling solution](https://packagingeurope.com/news/bluealp-and-partners-receive-15-million-for-chemical-recycling-project/13881.article?ref=packagingeurope.com) for flexible plastics. The four-year research project involves BlueAlp’s thermal pyrolysis technology and is expected to be a cost-effective approach to removing the unwanted components in mixed plastic waste, purifying recyclate, and unlocking more circular plastic products. In other news, [PolyCycl](https://www.polycycl.com/?ref=packagingeurope.com) plans to use a Series A investment from [Rainmatter](https://rainmatter.com/?ref=packagingeurope.com) by [Zerodha](https://zerodha.com/?ref=packagingeurope.com) to [deploy its technology](https://packagingeurope.com/news/funding-to-upscale-polycycls-chemical-recycling-platform-for-feedstock/13827.article?ref=packagingeurope.com) for recycling low-grade plastic waste into feedstock for the production of low-carbon materials. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### DS Smith creates 100% recyclable pack for tree gifting company URL: https://www.packagingeurope.com/ds-smith-creates-100-recyclable-pack-for-tree-gifting-company/ Last updated: 2026-06-16T13:53:04.000Z **DS Smith has developed new 100% recyclable, fibre-based corrugated cardboard packaging for Geefeenboompje.nl’s range of tree gift products.** The DS Smith aimed to improve the previously-used design by using a die-cut technique to incorporate air holes that improve aeration for the product inside. The companies believe that this also improves the visual impact of the product, which can also be branded with a logo or personalised message on the outer surface. Geefeenboompje.nl also provides an option for the addition of a paper-based sleeve. Geefeenboompje.nl allows consumers to gift a tree on special occasions like births and weddings via three main e-commerce product lines: trees in gift packaging, gift sets, and letterbox-friendly tree growing kits. The company also claims to have facilitated the planting of more than 300,000 trees. Geefeenboompje.nl’s co-founderRemko Slokkers comments: “The strength of DS Smith lies in their ability to think and conceptualize along with you, and they fully understand what is needed now and equally importantly, the challenges that an expanding business will face in a few years’ time. “The improved packaging and material usage enhance the efficiency of the packing process and support a more streamlined supply chain approach. It turned out to be financially uninteresting to look only at the price of a box. By placing our focus on process optimization, we achieve much greater savings in storage, handling, and labour. The original box was cheaper, but far less efficient.” **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Flatfish shipped in certified recycled EPS to cut carbon emissions by 30% URL: https://www.packagingeurope.com/flatfish-shipped-in-certified-recycled-eps-to-cut-carbon-emissions-by-30/ Last updated: 2026-06-16T11:44:27.000Z **Flatfish producer** [**Flatlantic**](https://www.flatlantic.pt/en?ref=packagingeurope.com) **is transporting fresh seafood in** [**BEWI**](https://bewi.com/?ref=packagingeurope.com)**’s certified recycled EPS boxes – a move hoped to reduce carbon footprint by 30% while securing food safety and optimal transport.** A mix of recycled and virgin feedstock is used to manufacture the boxes. BEWI reportedly collects 40,000 tonnes of used EPS annually and recycles it into a new raw material; this is either used directly to produce new end products, such as insulation boards for the construction sector, or as feedstock in the recycled EPS. Third-party verification is set to ensure that the material’s properties are allocated to the industries and products where they are best suited. BEWI’s EPS is also fully recyclable. Altogether, the boxes are expected to optimize transport and maintain food safety while reducing the overall carbon footprint from packaging. “With excellent thermal insulation and durability, packaging of EPS is the best solution for transporting fresh fish,” says Laura Roque, environmental manager at Flatlantic. “Boxes of Certified Recycled EPS reduce the use of virgin raw materials and lower the environmental footprint of our operations.” “Providing our customers with circular solutions has long been a priority for us at BEWI,” adds Christian Bekken, CEO of BEWI ASA. “With Certified Recycled EPS, companies can increase the use of recycled content in packaging and reduce waste. This can also result in avoidance of plastic taxes, while at the same time meeting the requirements of the Packaging and Packaging Waste Regulation.” In other news, [DS Smith](https://www.dssmith.com/?ref=packagingeurope.com) has created a [corrugated seafood box](https://packagingeurope.com/news/corrugated-drypack-from-ds-smith-keeps-fish-cold-and-remains-recyclable/12592.article?ref=packagingeurope.com) that claims to keep fish fresh at under 40°F (\~4.44°C) for over 40 hours in cold chain operations. At the same time, it is set to help processors keep costs and CO2 emissions low. Also, BEWI recently opened a [recycling facility for expanded polystyrene](https://packagingeurope.com/news/norways-first-recycling-facility-for-eps-waste-opens-its-doors/13888.article?ref=packagingeurope.com) in Norway, anticipating an annual recycling capacity of up to 3,500 tonnes. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### L’Oréal upscales reuse awareness campaign into new brands and products URL: https://www.packagingeurope.com/loreal-upscales-reuse-awareness-campaign-into-new-brands-and-products/ Last updated: 2026-06-17T05:02:22.000Z [**L’Oréal Groupe**](https://www.loreal.com/en/group/?ref=packagingeurope.com) **has launched the third edition of its #JoinTheRefillMovement campaign, offering new refillable formats and refill machinery in a bid to help consumers close the value-action gap.** [Previous iterations](https://packagingeurope.com/news/loreal-relaunches-refill-pouches-under-new-consumer-awareness-campaign/12975.article?ref=packagingeurope.com) of the campaign sought to help consumers save between 60% and 82% of plastic per refill via refillable hair care, skincare, and fragrance packaging. Examples included the Lancôme La Vie Est Belle Elixir fragrance, with one 100ml refill thought to save 73% glass, 66% plastic, and 61% cardboard compared to two 50ml bottles. Timed to coincide with World Refill Day (16 June 2026), #JoinTheRefillMovement 2026 sets its sights on visibility for reusable product alternatives, both in-store and online – encouraging more brands and retailers to activate refillable solutions across social media. It also intends to make refillable beauty products available at every price point, underline the price advantage of refillable formats, and reassure consumers that the solutions are both practical and as well-performing as their single-use alternatives. The campaign spans all four of L’Oréal Groupe’s divisions, with its Luxe Division scaling up to ten brands: Youth to the People and Helena Rubinstein have joined the initiative this year, while new hero products include YSL MYSLF, Prada Paradigme, and Lancôme Génifique. In the Consumer Products Division, Garnier has joined the campaign and now offers refills across two of its Ultra Doux hair care lines. The Professional Products Division is set to scale globally with the Redken and L’Oréal Professionel brands, including Metal DX for the Chinese market. The Dermatological Beauty Division will also offer refillable skincare formats for the first time, encompassing brands La Roche-Posay, Vichy and CeraVe. Each product makes a [specific claim](https://www.loreal.com/en/italy/pages/commitments/join-the-refill-movement/?ref=packagingeurope.com) about the impact of its refill; for example, one Lancôme Absolue Longevity Soft Cream Refill is expected to reduce 100% glass, 95% metal, 42% plastic, and 36% cardboard compared to the standard jar. These figures are set to give consumers an idea of the immediate environmental impact of their refills from the first purchase, rather than a future prediction or general commitment. “What began as a pioneering initiative has grown into one of our most powerful and far-reaching campaigns,” said Blanca Juti, chief Corporate Affairs & Engagement officer at L’Oréal. “With 18 brands and 28 products, we are showing that refillable beauty is for everyone, across every category, every price point and every channel. “We are helping consumers make one straightforward change: to choose a refill. Not as a sacrifice, but as the better option. Less impact on the planet, better for your wallet.” “As the global beauty leader, our responsibility is to turn circular solutions into worldwide industry reality,” continued Ezgi Barcenas, chief Corporate Responsibility officer at L’Oréal. “Making refills the new norm requires a fundamental evolution across our entire value chain, from supply chain to product design to retailer partnerships and consumer engagement.” L’Oréal has also invested in refill manufacturing, such as dedicated refill capabilities at Gauchy and Aulnay for fragrances, Burgos for haircare and Vichy for skincare. Reportedly, this has led to a 3.7-fold increase in refillable options between 2019 and 2025. Additionally, the €100 million L’AcceleratOR programme invests in startups and innovators exploring next-generation packaging formats, including seaweed-based packaging, bioplastics derived from sugarcane, and paper bottles designed for recyclability. “Combined with our L’AcceleratOR programme, we are continuously identifying, piloting and scaling the breakthrough technologies that will define next-generation packaging materials and systems,” Barcenas concludes. Last year, L’Oréal Groupe revealed that it had [missed its target](https://packagingeurope.com/news/where-loreal-stands-after-missing-sustainable-packaging-goals-for-2025/12739.article?ref=packagingeurope.com) to transition into 100% recyclable, reusable, refillable, or compostable plastic packaging by 2025; yet it emphasized that refills were already on sale for many of its major products in plastic bottles, adding that it had prepared 4,699 tonnes of waste generated at its sites for reuse. Since then, L’Oréal has joined [Unilever](https://www.unilever.ca/?ref=packagingeurope.com), [Procter & Gamble](https://www.pg.ca/en-ca/?ref=packagingeurope.com), and other participants in The Reuse City Canada Project, a [city-scale reuse initiative](https://packagingeurope.com/news/unilever-loreal-and-pandg-join-reuse-project-rolling-out-across-ottawa/13895.article?ref=packagingeurope.com) run across Ottawa by [Reposit](https://reposit.world/?ref=packagingeurope.com) and the [Consumer Goods Forum](https://www.theconsumergoodsforum.com/?ref=packagingeurope.com)’s [Plastic Waste Coalition](https://www.theconsumergoodsforum.com/planet/plastic-waste/?ref=packagingeurope.com). The project will examine how reuse systems can offer practicality to consumers and viability to businesses when operating at scale. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Polytag and DataLase unlock inkless QR printing on challenging substrates URL: https://www.packagingeurope.com/polytag-and-datalase-unlock-inkless-qr-printing-on-challenging-substrates/ Last updated: 2026-06-16T06:52:42.000Z [**Polytag**](https://polytag.io/?ref=packagingeurope.com) **and** [**DataLase**](https://datalase.com/?ref=packagingeurope.com) **are combining their technologies to help customers apply** [**GS1**](https://www.gs1.org/?ref=packagingeurope.com)**\-compliant QR codes to challenging packaging substrates, including films, foils, metals and coated surfaces.** The partnership utilizes Polytag’s advanced QR code management platform alongside DataLase’s coding and marking technology in a process described as fast, accurate, and adaptable. Laser-reactive coatings are applied with the artwork during laser production. On the production line, a laser activates a pigment within the coating and produces a permanent, indelible QR code – negating the need for additional inks or consumables. As such, this approach is set to integrate seamlessly into existing retail supply chain and recycling infrastructure. Together, the companies plan to help retailers and brands precisely apply GS1-compliant QR codes across various packaging formats where deployment has previously been challenging – a move hoped to help them comply with regulatory requirements, such as Digital Product Passports under the EU’s Ecodesign for Sustainable Products Regulation (ESPR). Polytag and DataLase anticipate that their solution will help brands future-proof their packaging in line with Sunrise 2027 and the industry-wide transition into QR codes. The matrix can be used to carry batch, expiry date and serial number information to improve stock rotation, batch-level recalls and product transparency; in turn, this may help reduce food waste and improve product safety. Additionally, the initiative is expected to drive connected packaging initiatives across a wider variety of products and unlock ‘richer’ digital experiences through a single QR code. Brands can direct consumers to landing pages containing product-specific information, best-before dates, care instructions, and/or marketing content, all of which can be updated in real time via the Polytag platform. QR codes can also unlock multi-language and location-aware content without requiring new product runs. “For connected packaging to truly scale, brands need to be able to deploy advanced QR codes across every packaging format,” said Polytag CEO Alice Rackley. “This partnership is making that possible at production-line speed.” “Retailers and brands are navigating new product regulations while simultaneously looking for new ways to engage their customers,” added DataLase CEO Clare Lewis. “Together with Polytag, we’re helping manufacturers transform their labels into something genuinely interactive – with complete flexibility and total confidence in the printing process.” Earlier this year, DataLase revealed its [clear-to-white coating](https://packagingeurope.com/news/datalase-launches-label-free-clear-to-white-coating-for-plastic-bottles/13789.article?ref=packagingeurope.com) for plastic bottles. The solution sought to offer an alternative to traditional labels and eliminate filmic and paper materials, all while delivering full label-equivalent functionality. [Kraft Heinz](https://www.kraftheinzcompany.com/?ref=packagingeurope.com) also became the latest brand to [join Polytag’s Ecotrace programme](https://packagingeurope.com/news/kraft-heinz-and-polytag-collaborate-to-track-and-trace-plastic-packaging-waste/14107.article?ref=packagingeurope.com). The scheme uses invisible UV Tag technology to capture data on single-use plastic packaging and provide real-time insights into the recycling process for Kraft Heinz’s beans and ketchup packaging. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Siegwerk launches ink that also acts as oxygen barrier URL: https://www.packagingeurope.com/siegwerk-launches-ink-that-also-acts-as-oxygen-barrier/ Last updated: 2026-06-15T13:47:08.000Z **Siegwerk has launched a new white printing ink that also provides an oxygen barrier – an innovation that aims to combine two layers into one.** The company hopes that its new product will mark a “fundamental shift in packaging design” by transforming barrier performance from a dedicated material layer into a functional property of the ink itself. Siegwerk says that CIRKIT OXYBAR eliminates the complexity, the use of additional materials, and processing steps that conventional packaging structures generate due to them requiring separate layers. By merging two functions into a single inline-applied ink, the company claims that its new solution delivers high oxygen barrier performance (OTR < 5 cc/m²/day at 50% RH), a bright white and opaque finish for premium print quality, and one-pass application via standard printing processes. Ultimately, the solution aims to allow converters to turn standard backing white into a functional layer and apply barrier inline during printing, without extra process steps. In terms of sustainability, Siegwerk says that simplified monk-material structures like this support recycling and promote reduced material usage. CIRKIT OXYBAR facilitates the replacement of conventional oxygen barrier materials such as EVOH, PVdC, Alu foil and metallized films, in segments not requiring additional WVTR barriers. Meanwhile it also aims to allow operational continuity by using existing gravure and flexo equipment, and enable higher press speeds compared to standard water-based coatings due to “optimized formulation”. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Diving deeper into the EU's latest guidance on the PPWR URL: https://www.packagingeurope.com/diving-deeper-into-the-eus-latest-guidance-on-the-ppwr/ Last updated: 2026-07-07T08:17:41.000Z **On 5 June, the** [**European Commission**](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com) **published a** [**Commission Notice**](https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=OJ:C%5F202603084&ref=packagingeurope.com) **providing further clarity about the Packaging and Packaging Waste Regulation (PPWR) in practice.** **We take a closer look at the document to understand its requirements in detail, including the current status of PFAS restrictions, the intricacies of recycling and reuse derogations, and the proof needed to demonstrate compliance.** --- There has been some [confusion](https://www.linkedin.com/posts/nicholashodac%5Fppwr-confusion-continues-it-seems-share-7470011086277148673-VVb4/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAADz-JD4BLFCUyPI6Gr92naq388LZgcj6%5F80) over the Commission Notice. During the EU Waste Expert Group on 20 May 2026, the Commission announced that the existing document was outdated – but the official version published on 5 June had only undergone a few minor changes in the footnotes. Nevertheless, the document provides some insight into various aspects of the PPWR that have raised questions across the packaging industry. **PFAS in food-contact packaging** The Commission highlights that there is no harmonized methodology for calculating PFAS in food packaging at the EU level. Instead, it recommends a stepwise approach. Economic operators should first undertake total fluorine quantification. If the result falls below 50 mg/kg, the sample may be considered compliant. If it is *above* 50 mg/kg, operators could use methods such as pyrolysis-GC/MS to confirm whether the fluorine is organic or inorganic. If the organic fluorine is below 50 mg/kg, the sample could be considered compliant. Direct total oxidizable precursors analysis is also recommended to check whether packaging is compliant with the 25 μg/kg (17) and 250 μg/kg concentration limit. The Commission adds that there is no transitional period for the exhaustion of stocks regarding packaging produced before 12 August 2026 that contains PFAS. In short, food-contact packaging placed on the market after 12 August 2026 must not exceed the PFAS limit, but pre-existing packaging does not need to be withdrawn. **‘Making available’ for beverage reuse** Articles 3(11) and 29(6) of the PPWR use the term ‘making available’ to refer to final distributors – restaurants, bars, retail shops, etc. – providing beverages in sales packaging. In distance sales, the final distributor is the economic operator that sells beverages in sales packaging via a website. The Commission states that ‘making available’ does not require the actual completion of a sale, but requires the relevant economic operator to provide at least 10% of its beverages in reusable sales packaging. The Commission plans to harmonize the calculation of reuse targets for beverages in an implementing act adopted in line with Article 30(3). It also reiterates that large reusable beverage containers used in business-to-business transactions, such as beer kegs, do not contribute to the HORECA sector’s reuse targets, since the beverages they contain are not made available to consumers in sales packaging. “Only when the filled large reusable container is made available to a consumer can the beverage container contribute towards the re-use targets of the beverage distributor,” the Commission explains. “By contrast, in case of smaller beverage packaging, such as reusable bottles, they shall count towards the reuse targets, as they are sales packaging and can be provided directly to consumers.” **Transport packaging** The Commission differentiates between a) packaging placed on the market before the PPWR entered into force, and b) packaging placed on the market after entry into force but before the application of the implementing act on labelling for reusable packaging, scheduled for 12 August 2026. Packaging in category (a) may remain in circulation until it is considered functionally or operationally obsolete. Anything in category (b) must comply with the latest labelling requirements by February 2032. In practice, this means that any packaging placed on the market between February 2025 and August 2026 will need to be refurbished in line with the new labelling rules by February 2032. **Design for recycling and end-of-life treatment** As per Article 48(1) of the PPWR, any packaging that complies with Article 6’s design for recycling criteria may not be landfilled or incinerated after 1 January 2030. The same materials considered exempt from design for recycling are also exempt from the ban on landfilling and incinerating waste. These include lightweight wood, cork, textile, rubber, ceramic, porcelain and wax. Packaging waste that has been separately collected, sorted and treated, but is not considered feasible for recycling – or where recycling does not deliver the best environmental outcome – is also considered exempt from the ban. Even if Member States choose to derogate separate collection requirements for material that a) would not affect recycling capabilities if collected altogether and b) would not undergo a substantial difference in recyclate quality between separated or unseparated waste streams, the ban on incineration and landfilling still applies. **Reusable packaging** In response to Article 29(1), the Commission concedes that some of the packaging formats listed under the PPWR’s reuse requirements sometimes contain products that ‘may make their re-use either impossible or possible but only at disproportionate costs and resource use.’ These products include paints, pesticides, plasters, or adhesives. According to the Commission, ‘such viscous filling materials may harden in the packaging after opening or the filling material may migrate into the packaging material and contaminate it.’ Therefore, it states that only sales packaging with an ‘evident’ transport function is held to legally binding reuse targets, and its reusability may depend on the filling product. It adds that the requirement for transporting products could be indicated by a special packaging design, shape, or size, among other examples. The guidance also specifies that reuse targets for transport packaging (and sales packaging used for transporting products) only apply within the territory of the Union – meaning both the importer and distributor must be located within the EU. Imports from third countries are held to reuse targets from the moment of import – i.e., the first warehouse it reaches within the EU – and will apply while the product is circulated on the EU market. **Exceeding reuse targets** Under Article 29(14) of the PPWR, Member States may exempt economic operators from fulfilling reuse targets in their territories for a period of 5 years. This will be permitted if the Member State has exceeded their recycling targets per waste material by five percentage points, and is on track to do the same for the 2030 targets. The Member State must also be on track to meet the waste prevention targets set out in Article 43 and can demonstrate that it will reduce packaging waste it generates per capita by at least 3% by 2028 (compared to a 2018 baseline). The economic operators must also adopt a corporate waste prevention and recycling plan that contributes to achieving the waste prevention and recycling objectives set out in Article 43 and 52 of the PPWR, respectively. The Commission clarifies that exemptions can be applied on a material basis, so a Member State does not need to exceed their recycling targets for every material to apply an exemption for one packaging format. However, an exemption cannot apply to composite packaging unless the recycling targets for every material that represents more than 5% of the pack’s unit weight have been exceeded. The Member State must also be on track to meet the overall waste prevention target for all packaging waste generated in the exempting Member State. Member States may renew the five-year exemption period if they fulfil the waste prevention targets set for 2035 and 2040. **Proof of exemptions** The document clarifies two exemptions from the PPWR’s recycled content requirements, as specified in Article 7(5): food-contact packaging where the presence of recycled content would pose a threat to human health, and plastic parts that represent less than 5% of the total weight of the packaging unit. Neither the Commission nor national competent authorities need to specifically grant these exemptions, as they apply directly. However, the manufacturer must provide documented evidence of their compliance with the exemption requirements. For plastic parts, this documentation must specify which polymer the component is made from, and confirm that Annex I of [Regulation (EU) 2022/1616](https://eur-lex.europa.eu/eli/reg/2022/1616/oj/eng?ref=packagingeurope.com) does not list a suitable, industrial-scale recycling technology for that polymer. By 1 January 2028, the Commission plans to assess the need for granting further exemptions from the recycled content obligations for plastic packaging, or for revising the existing exemptions listed in Article 7(4) of the PPWR. A similar expectation applies to reuse target exemptions, as set out in Article 29(4). These apply to economic operators that custom-design transport packaging to fit their individual requirements when shipping large-scale machinery, equipment or commodities. For this exemption to apply, the technical documentation must include proof that the packaging was designed especially to fit an individual product. **Compostable packaging** Until 12 August 2026, Member States may decide whether packaging formats other than those listed in Article 9(1) and in point (a) of Article 9(2) should be industrially compostable on their territories. Any decisions must be communicated clearly to the economic operators, to the general public, and to the Commission. The PPWR allows home compostability for certain plastic packaging items, as specified in Article 9(1); but the Commission states that this should only be considered in the context of specific local conditions and implemented under the supervision of the relevant authorities. Any national rules regarding home compostability may be applied before the adoption of the relevant harmonized standards, or even in their absence. Like their industrial counterparts, they must be clearly communicated to the Commission, economic operators, and the public. The Commission says it will request the European standardisation bodies to create a new, EU-wide standard on home compostability, pursuant to Article 9(6), by 12 February 2026\. The existing standard EN 13432 on industrial composting can be used as guidance until the new standard is adopted. **Labelling** Member States must adhere to the PPWR’s labelling rules, as specified in Article 12, by 12 August 2028\. National labels and rules will not be permitted – and it is also worth noting that Member States will not be permitted to keep their national labels next to EU harmonized labels after 12 February 2029. As such, the Commission recommends that Member States repeal or adapt their individual labelling measures before the cut-off date to allow for a transition period. The numbering and abbreviation identification system set out in Commission Decision 97/129 of 28 January 1997, designed to help waste managers sort end-of-life packaging, will still apply until 12 August 2028\. Until then, no other identification system is allowed. The PPWR’s new system is designed to help consumers sort their own packaging waste. As such, the rules will not apply to packaging targeted at specialist end-users, such as human or veterinary medicinal products, medical devices or in vitro diagnostic medical devices. While e-commerce packaging will still need to adhere to the labelling requirements, transport packaging will not. Packaging designed for deposit return systems is also considered exempt, but Member States may require economic operators to apply a harmonized colour label. Member States are not allowed to prohibit deposit return labels affixed in other Member States, whether the deposit return scheme in question is mandatory or not. The harmonized label is expected to prevent barriers to the internal market. Labels for recycled and biobased content are set to be fully harmonized from 12 August 2028, as per Article 12(4), but these labels are voluntary. If economic operators wish to signal that their packaging contains recycled or biobased content, they must do so under the EU’s harmonized technical specifications. The Commission plans to publish specifications for the waste sorting labels in an implementing act by 12 August 2026. ***This document does not constitute legal advice or official regulatory guidance. For further clarification on the Packaging and Packaging Waste’s implications for your business, please refer to the*** [***Commission Notice***](https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=OJ:C%5F202603084&ref=packagingeurope.com) ***or the*** [***full legal text***](https://eur-lex.europa.eu/eli/reg/2025/40/oj/eng?ref=packagingeurope.com)***.*** --- **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Why Dow believes circular packaging calls for a more collaborative design mindset URL: https://www.packagingeurope.com/why-dow-believes-circular-packaging-calls-for-a-more-collaborative-design-mindset/ Last updated: 2026-06-15T07:34:29.000Z **In this Innovation Spotlight,** [**Dow**](https://www.dow.com/en-us.html?cid=WEB:PackagingEurope:15403:202602%5FPSP%5FEMEAI%5FInterpack:PKG:EMEAI:na:May-2026:SpotlightArticle:na:na:PSP:BAC:237a474c-b20d-f111-8406-7c1e520db836&ref=packagingeurope.com) **outlines how its extrusion coating portfolio aims to support recyclability requirements and regulatory readiness, and how its collaboration with** [**RDM Group**](https://rdmgroup.com/?ref=packagingeurope.com) **demonstrates how lightweight polymer coatings can extend the use of fibre-based packaging into applications such as frozen food and dry pet food.** ### Simplicity first, performance always For over a decade, the packaging industry has worked to simplify structures and move towards maximizing single material solutions. That focus remains foundational to improving recyclability at scale, enabling efficient collection, sorting and reprocessing across existing systems. But as regulatory pressure increases and performance expectations remain high, one reality is becoming clear: not every application challenge can be met by a single material without compromising product protection, food safety and environmental impact. Too often, circular packaging debates are framed as material trade-offs – paper versus plastic, glass versus aluminium. But this isn’t about winners and losers; it’s about designing packaging intentionally, using materials for their strengths, and enabling circularity by design. For demanding applications that require barrier performance, durability and product protection, the next chapter of circular packaging will be shaped by this intentional design – keeping structures simple while using lightweight, precisely-engineered functional layers where performance demands it. ![Dow Spotlight 2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/3/8/4/19384_dowspotlight2_772803.jpg) ### Designing fibre-based packaging for the most demanding applications Think about that takeaway coffee you enjoy. To preserve performance and prevent waste, fibre‑based packaging requires additional functional protection. For everyday goods like paper cups and cartons, thin and precisely-designed polymer coatings provide toughness, seal integrity and barriers to moisture, grease and oxygen, helping prevent product loss while keeping fibre content high and so improving packaging efficiency, recyclability and re-pulpability. Such solutions are enabled through [extrusion coating](https://dow.showpad.com/share/GCyp3rBwkvXxMrRvs5zxM?cid=WEB:PackagingEurope:15403:202602%5FPSP%5FEMEAI%5FInterpack:PKG:EMEAI:na:May-2026:SpotlightArticle:na:na:PSP:BAC:237a474c-b20d-f111-8406-7c1e520db836&ref=packagingeurope.com), where high-performance innovative plastic resin is applied as a thin layer onto paper or paperboard. The result is a lightweight structure that delivers performance while remaining compatible with established recycling systems. Dow’s versatile extrusion coating portfolio, including high-performance sealants, tie layer resins and options for enhanced stiffness, toughness or barrier, can also be offered based on renewable (bio‑circular) and circular (mass‑balanced advanced recycled) feedstocks. These solutions support recyclability requirements, increasingly mandated by regulation, while giving converters and brand owners flexibility to design packaging that balances performance, sustainability and compliance. ![Dow Spotlight 3](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/3/8/1/19381_dowspotlight3_664198.jpg) ### Collaboration in practice: fibre-based packaging enabled by functional coatings [Dow’s collaboration with RDM Group](https://corporate.dow.com/en-us/news/press-releases/dow-and-rdm-group-collaborate-on-innovative-fibre-based-food-packaging.html?cid=WEB:PackagingEurope:15403:202602%5FPSP%5FEMEAI%5FInterpack:PKG:EMEAI:na:May-2026:SpotlightArticle:na:na:PSP:BAC:237a474c-b20d-f111-8406-7c1e520db836&ref=packagingeurope.com) demonstrates how lightweight polymer coatings can extend the use of fibre-based packaging into more demanding applications, such as frozen food and dry pet food. The result, Multiboard CirculaRR, combines recycled cartonboard with a thin layer of recycled polyethylene from advanced recycling. It is designed for recyclability and is compatible with mixed paper recycling streams. This approach keeps polymer content low, allowing fibre‑based packaging to meet both performance needs and end‑of‑life requirements. The same design discipline underpins [Dow’s recent collaboration with Elopak and Orkla](https://www.elopak.com/news/2025/cartons-incorporating-recycled-and-renewable-polymers/?ref=packagingeurope.com), where a unique mix of circular (recycled) and bio circular (renewable) polymers is applied as thin functional coatings on paperboard cartons. Through these solutions Dow helps brand owners expand fibre‑based packaging into new applications while maintaining clear focus on recyclability and material efficiency. ![Dow Spotlight 1](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/3/8/3/19383_dowspotlight1_727437.jpg) ### Enabling collaboration at scale: Pack Studios™ and Dow’s role With more than 60 years of experience in extrusion coating, Dow brings deep expertise in fine‑tuning coatings, barriers and recyclability across a wide range of packaging formats. That expertise is brought to life through [Pack Studios™](https://www.dow.com/en-us/market/mkt-packaging/pack-studios.html?cid=WEB:PackagingEurope:15403:202602%5FPSP%5FEMEAI%5FInterpack:PKG:EMEAI:na:May-2026:SpotlightArticle:na:na:PSP:BAC:237a474c-b20d-f111-8406-7c1e520db836&ref=packagingeurope.com) – a collaborative innovation platform where customers can test, trial and pilot solutions either in person or virtually. At Dow’s global Extrusion Coating Center of Excellence - part of Pack Studios™ Tarragona - converters, brand owners and material experts can co-develop and validate designs on an industrially-capable pilot coating line. This helps de‑risk development, shorten innovation cycles and accelerate the scale-up of circular packaging, enabling solutions that are lighter, lower carbon and ready for an evolving European regulatory landscape. ### Driving the next generation of circular packaging design through material collaboration Designing truly circular packaging starts with asking the right questions. At Dow, we see extrusion coating as one of several tools that can help translate circularity ambition into practical, scalable solutions – when applied with discipline, simplification and close collaboration across the value chain. Whether the outcome is a full‑plastic structure, a paper‑based design or a foil‑based alternative, progress depends on a material‑agnostic mindset and shared accountability for balancing performance requirements with recyclability and sustainability. **This content was sponsored by Dow.** ### New Coca-Cola cans offer football fans the chance to win a World Cup ball URL: https://www.packagingeurope.com/new-coca-cola-cans-offer-football-fans-the-chance-to-win-a-world-cup-ball/ Last updated: 2026-06-15T14:26:50.000Z [**Coca-Cola Canada**](https://www.coca-cola.com/ca/en/?ref=packagingeurope.com) **is selling limited-edition cans inspired by the** [**FIFA**](https://www.fifa.com/?ref=packagingeurope.com) **World Cup 2026, through which football fans can enter a sweepstakes to win one of five real footballs used in the tournament.** To enter the competition, consumers are encouraged to buy their drink in a limited-edition can. Every design is inspired by a country participating in the World Cup: Germany, France, Mexico, Brazil, the United States, and New Zealand. Each can will feature a unique code, which consumers can scan to add the design to their online collection. This corresponds with an entry into the FIFA World Cup 26 Collectible Country Cans Sweepstakes. Up to eight cans can be registered per consumer, but participants can scan up to seven additional cans to unlock bonus entries and better their chances of winning: | **Cans Scanned** | **Bonus Entries** | | ----------------- | ----------------- | | 1 additional can | 2 | | 3 additional cans | 5 | | 5 additional cans | 10 | | 7 additional cans | 20 | Five winners will receive an official [Adidas](https://www.adidas.com/?ref=packagingeurope.com) Trionda ball used in a World Cup match: Canada vs. Bosnia and Herzegovina (12 June 2026), Senegal vs. France (16 June 2026), England vs. Croatia (17 June 2026), Germany vs. Ivory Coast (20 June 2026), and Jordan vs Argentina (27 June 2026). This schedule reflects known matchups as of 4 May 2026, but may change in accordance with the tournament’s progress. Every ball will be presented in a premium display case. Winners will also receive a video brochure featuring match highlights, a microfibre towel, a colour insert card, and a FIFA Certificate of Authenticity. Participants must be legal residents of Canada and 18+ years old as of the date of entry. The competition will end on 31 July 2026. Other FIFA-themed packaging campaigns include [PepsiCo](https://www.pepsico.com/en/?ref=packagingeurope.com)’s [limited-edition thermochromic cans](https://packagingeurope.com/news/colour-changing-pepsi-cans-offer-football-fans-the-chance-to-win-prizes/14350.article?ref=packagingeurope.com) that change colour at the ‘optimal’ drinking temperature. Fans that find one of 150,000 ‘Perfect Chilled’ cans will win exclusive prizes, including £5,000 in cash towards a home entertainment bundle, football tickets, Pepsi Football Nation merchandise and Pepsi vouchers. [Coca-Cola North America](https://www.coca-cola.com/us/en?ref=packagingeurope.com) has also joined forces with [Panini America](https://www.paniniamerica.net/?ref=packagingeurope.com) to distribute World Cup-themed stickers under [peel-back labels](https://packagingeurope.com/news/coca-colas-peel-back-labels-reveal-fifa-world-cup-stickers-for-football-fans/14339.article?ref=packagingeurope.com) on Coca-Cola bottles. Each sticker features a football player from ten countries participating in this year’s competition; these can be inserted into a dedicated Coca-Cola page in the Official FIFA World Cup 2026 Sticker Album, or scanned with a smartphone to build a digital sticker album in the Panini Digital App. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Siegwerk combines white ink and oxygen barrier in one layer with CIRKIT OXYBAR WHITE URL: https://www.packagingeurope.com/siegwerk-combines-white-ink-and-oxygen-barrier-in-one-layer-with-cirkit-oxybar-white/ Last updated: 2026-06-15T06:52:28.000Z Designed for flexible films, the innovation addresses a key challenge in packaging: combining product protection and visual design without adding structural complexity. **Two functions, one layer: simplifying film structures** In conventional film packaging, oxygen protection and white opacity are delivered separately. Oxygen barrier performance typically relies on materials such as EVOH, PVdC or metallized films, while white ink is applied as a distinct layer for opacity and print quality. CIRKIT OXYBAR WHITE combines these into one. By integrating high oxygen barrier properties directly into a white ink layer, converters can achieve both functions simultaneously in a single application step. The coating delivers strong oxygen barrier performance alongside a bright, opaque white finish suitable for demanding flexible packaging designs. This “two layers into one” approach allows converters to replace both the traditional barrier layer and the backing white with a single functional coating that enables fully recyclable packaging structures, applied inline using standard gravure or flexo processes with capabilities to run water-based systems. **Designed for high-performance film applications** ![siegwerk_oxybar](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/5/6/1/19561_siegwerk_oxybar_254469.jpg) CIRKIT OXYBAR WHITE has been developed to meet the demands of high-performance film packaging. Thanks to its uniquely high solid content, it achieves significantly faster drying and higher press speeds compared to standard oxygen barrier coatings. By integrating barrier functionality directly into the white ink layer, the solution can be implemented seamlessly into existing production lines without the need for additional coating steps or capital investment. At the same time, the pigmented white layer allows immediate visual inspection during printing, supporting in-line quality control and reducing the risk of defects. **From added materials to printed performance** The innovation forms part of Siegwerk’s broader Barrier Inks concept, where barrier functionality becomes an intrinsic property of the printed layer rather than an added material component. This marks a shift in how film packaging is engineered. Instead of building performance through additional substrates, converters can embed it directly into the print process. In practice, this reduces the number of layers, simplifies structures and improves production efficiency while maintaining barrier performance. **Proven in monomaterial film applications** ![siegwerk_oxybar_enplater](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/5/6/2/19562_siegwerk_oxybar_enplater_577913.jpg) The concept has already been validated through Siegwerk’s collaboration with Enplater, where CIRKIT OXYBAR WHITE was used to develop a fully recyclable mono-material PP pouch. In this application, the coating replaces conventional oxygen barrier materials such as aluminium foil, metallized films, PVdC and EVOH, in segments not requiring additional WVTR barriers, by simply upgrading the standard backing white layer into a functional barrier. The resulting mono-PP structure combines high barrier performance with full recyclability, demonstrating how integrated ink technologies can support the transition away from complex multi-material laminates. Importantly, this is achieved without additional processing steps or investment, offering converters a practical pathway to more sustainable film packaging. **Enabling efficient and recyclable packaging** By merging white ink and oxygen barrier into one layer, CIRKIT OXYBAR WHITE delivers clear benefits across the value chain: - Structural simplification with fewer layers - Operational efficiency through one-pass application - Reduced material usage and processing steps - Support for fully recyclable mono-material designs As regulatory and market pressures accelerate the shift toward circular packaging, solutions that reduce complexity while maintaining performance are becoming increasingly important. **A new role for white ink** With CIRKIT OXYBAR WHITE, white ink evolves from a purely visual element into a functional component that actively contributes to product protection. By turning a standard design layer into a high-performance barrier, Siegwerk demonstrates how innovation at the ink level can unlock new possibilities in packaging design. The result is a clear proposition: instead of adding layers to achieve performance, converters can achieve it by making each layer do more. You can find out more about CIRKIT OXYBAR WHITE and Siegwerk’s CIRKIT range [at this link](https://www.siegwerk.com/en/inks-coatings/coatings.html?ref=packagingeurope.com).[](https://www.siegwerk.com/en/inks-coatings/coatings.html?ref=packagingeurope.com) **This content was sponsored by Siegwerk.** ### 85 years of CRYOVAC®: The pioneering technology that transformed food packaging URL: https://www.packagingeurope.com/85-years-of-cryovac-the-pioneering-technology-that-transformed-food-packaging/ Last updated: 2026-07-06T06:11:44.000Z In our latest Spotlight, Neil Dunn, Vice President of the EMEA Food Division at Sealed Air, takes a look at the legacy of CRYOVAC® and what the future holds for a brand best known for blending material science, durable and reliable equipment, technical expertise and end-to-end service. **Solving critical challenges** The 1941 filing of the CRYOVAC® brand trademark is important because it heralded a completely new way of packaging meat. When we look back, vacuum-sealing food, before using cold air to shrink the packaging, was almost unheard of at the time. In many ways, the trademark filing was the official arrival of food packaging technology and processes that were revolutionary and, I don’t say this lightly, the very definition of innovation. ![icon_85-red-en](https://www.packagingeurope.com/content/files/d2wrwj382xgrci-cloudfront-net/Pictures/web/i/p/i/icon_85reden_482292.xml) CRYOVAC® takes its name from the cryogenic vacuum process, which removes oxygen from a package to improve the protection and preservation of food. From our perspective, this was a major breakthrough, which significantly extended shelf life. We realized the impact this could have as it meant businesses could transport food over greater distances, while safeguarding quality, improving inventory management and tackling waste. We can say that CRYOVAC® helped create new opportunities for exporting perishable foods, meaning regional produce and delicacies could be appreciated around the world. When I think about it, solving critical food industry challenges and creating new possibilities for efficiencies, resourcefulness and sustainability have defined the CRYOVAC® brand legacy for more than eight decades. And it is something we continue to build on to shape innovation throughout the range. **Industry knowledge and collaboration** ![cryovac history packaging line](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/5/5/2/19552_cryovachistorypackagingline_17737.jpg) What stands out to me is how CRYOVAC® brand has evolved beyond packaging materials into complete packaging system solutions, combining high-performance materials with proprietary world-class equipment. We have built a complete portfolio for every customer need, ranging from shrink bags and vacuum skin to flow wrap, tray lidding and vertical pouches. This includes widely recognized systems such as Darfresh® - a unique process under vacuum forming a tight second skin around food. More recently, we have developed solutions like AutoWrap Lite, a proprietary soft vacuum system that combines ultra-thin recycle-ready films with vacuum sealing to deliver cost-effective, premium quality cheese packaging. We have also introduced VPP MonoPro, which are recycle-ready pouches specifically designed for fluid and pumpable food. But what really matters to me is how these innovations come to life. They are made possible by teams of experts who take the time to truly understand the problems facing the food value chain. We work very closely with our customers and we actively collaborate through long-term partnerships with leading industry organisations including, among others, Flexible Packaging Europe, the Advanced Packaging Association, the European Dairy Association and AVEC, the voice of Europe’s poultry meat sector. **Future-ready innovation** ![cryovac Neil Dunn](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/5/5/3/19553_cryovacneildunn_136101.jpg) Neil Dunn, Vice President EMEA Food Division Sealed Air Previous generations of CRYOVAC® materials and systems are helping guide the next generation of solutions. Historic breakthroughs provide a strong benchmark for continuous improvement and the development of practical, future-ready solutions. We are operating in a context where Europe is rapidly shifting to a circular economy, transforming the food value chain. Regulations and policies, such as the Packaging and Packaging Waste Regulation (PPWR) and varying forms of plastic packaging taxes, are reshaping what’s required of packaging performance. CRYOVAC® is evolving to stay ahead of change. Guided by the positioning platform ***Where Performance Meets Responsibility***, we believe food packaging should never force a choice between protecting products and supporting circular economy ambitions. For us, performance means delivering the food safety, shelf life extension, operational efficiency, and product protection that food producers depend on every day. Responsibility means designing packaging solutions that use resources more efficiently, are developed with recyclability in mind, align with evolving regulations, and help reduce both packaging and food waste. By combining advanced material science, automation expertise, and close collaboration with customers and industry partners, CRYOVAC® continues to tackle what matters most to food businesses and lays the way for the next 85 years of solving critical food industry challenges. **This content was sponsored by Sealed Air.** ### Novel technology moulds lightweight food packaging from cellulose fibres URL: https://www.packagingeurope.com/novel-technology-moulds-lightweight-food-packaging-from-cellulose-fibres/ Last updated: 2026-06-15T06:36:38.000Z [**Valmet**](https://www.valmet.com/?ref=packagingeurope.com) **has launched its Valmet 3D Fiber technology to help customers manufacture lightweight, three-dimensional food packaging formats from cellulose fibres.** Developed in collaboration with [Metsä Spring](https://www.metsagroup.com/metsaspring/?ref=packagingeurope.com), Valmet 3D Fiber is described as a fast and high-capacity process that allows the efficient circulation of side streams and trim waste within the production process. This is expected to improve overall process efficiency and help support a circular economy. The technology and its end products are expected to help customers unlock wider market opportunities than wet moulded fibre alternatives, with Valmet 3D Fiber recommended as a solution for trays, plates and other food packaging made from cellulose. Valmet expects this solution to help promote renewable materials and resource efficiency, and to underline its own strategic focus on ‘continuous innovation’ alongside its customers in pursuit of circularity. “The strength of Valmet 3D Fiber lies in combining unique fibre layering technology, production capacity, and automation,” says Juho Pyrrö, head of Valmet 3D Fiber. “Our technology enables customers to develop demanding three-dimensional packaging solutions, while maintaining high productivity and resource efficiency.” “The demand for moulded fibre packaging solutions is growing, and we see strong opportunities to help our customers capture this growth,” adds Petri Rasinmäki, executive vice president, Packaging and Paper at Valmet. “By combining strong expertise in fibre-based packaging and paper process technologies and automation, Valmet is able to offer packaging producers a competitive end-to-end solution. “With Valmet 3D Fiber, we support our customers in seizing new business opportunities, strengthening their market position, and accelerating the shift toward fibre-based packaging.” In another recent development, Valmet has introduced its [software-based IQ Virtual Sensor](https://packagingeurope.com/news/valmet-seeks-reduced-costs-and-energy-consumption-with-new-sensor/14092.article?ref=packagingeurope.com) – designed to help paper and board mills maintain consistent quality, reduce fibre and starch costs, decrease energy consumption and increase overall production efficiency. [Z1RO](https://z1ro.eu/?ref=packagingeurope.com) has also manufactured [moulded fibre packaging](https://packagingeurope.com/news/moulded-fibre-packaging-manufactured-from-non-wood-biomass-like-fallen-leaves/14372.article?ref=packagingeurope.com) – this time using lignocellulosic feedstocks like agricultural residues, European bamboo, hemp hurds and fallen leaves. This is hoped to combine functional performance with a ‘premium’ tactile experience. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Beyond the Box: The Next Wave of Packaging Innovation URL: https://www.packagingeurope.com/beyond-the-box-the-next-wave-of-packaging-innovation/ Last updated: 2026-10-01T09:19:44.000Z [![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/logo-512x512-3.png)](https://webapp.spotme.com/login/eventspace/packaging-europe-beyond-the-box?ref=packagingeurope.com) ****Webinar recording now available on demand** Complimentary webinar by the Sustainable Packaging Summit [Register to watch on demand ](https://webapp.spotme.com/login/eventspace/packaging-europe-beyond-the-box?ref=packagingeurope.com) ****About the webinar** Scanning the innovation horizon is a key component of the Sustainable Packaging Summit. Legislation and consumer pressure is demanding material adaptations, new technologies and new systems – all of which need to prove viability on a business level. In this webinar, we bring together innovation experts with diverse backgrounds – from startups to packaging development to investment – to explore the best of innovation today, the key areas of technological advance, and the opportunities the value chain shouldn’t miss. We’ll also reflect with some jury members, just after the end of the final round of judging, on what we’ve learned from this year’s global packaging innovation Sustainability Awards. [Register to watch on demand ](https://webapp.spotme.com/login/eventspace/packaging-europe-beyond-the-box?ref=packagingeurope.com) ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Tim-Sykes.png) ****Tim Sykes** **Packaging Europe* Brand Director Tim Sykes is brand director at Packaging Europe, where he has led content development for 15 years. He has wide interests around innovation in packaging technology and its impacts on the environment, consumer experience, supply chain efficiencies, and more. Tim is the founder and organiser of the Sustainability Awards, which has established itself as the leading global competition focused on sustainable packaging innovation. ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Cory-Connors.png) ****Cory Connors** **Atlantic Packaging* Sustainable Packaging Sales and Marketing I’ve been in this industry for over 3 decades! And have been focused on sustainable packaging and helping companies be more sustainable with their packaging. Working in a Weyerhaeuser corrugated production facility to pay my way through college helped me understand how corrugated is made and how it can be more efficient and sustainable. I’m married to an amazing supportive wife and we are so happy to have two wonderful kids. As the host of Sustainable Packaging Podcast I’ve learned so much about new sustainable products that are coming out to the market soon and I’ve seen how urgent this issue of change is for our environment. Join us in this movement towards sustainable packaging. ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Frederic-Petit.png) ****Frederic Petit** **Emerald* Partner With over 20 years of corporate experience at DSM in plastics, fiber intermediates and fine chemicals in global business, innovation, sustainability and communication roles, Fredric is the Partner for our Sustainable Packaging Innovation Fund.Following his career at DSM, Fredric drove innovation at the start-up scale as CEO of Vibers, a company producing paper & cardboard, biopolymers and packaging materials from natural Miscanthus fibres.Next to his broad corporate and start-up experience, Fredric brings to the team relevant materials know-how, his global network as well as his judgement and coaching skills.He is an affiliate executive coach at IMD Business School, consultant, expert and mentor and has been recognized by the UN Global Compact (NL) as runner-up SDG Pioneer (2020). From 2011 until 2016, he chaired the EU working group CEN TC411 on bio-based products. ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Lisa-Cain.png) ****Lisa Cain** **Smurfit Westrock* European Technical Account Manager A self-confessed packaging nerd, Lisa has spent her whole career leading global teams and working with just about every packaging format out there, across multiple industries, and on a wide range of iconic brands. Whether food and beverage, beauty, personal care, or lifestyle, Lisa is always focused on combining innovation, design, and sustainability with a strong commercial focus. Now Lisa is channelling that experience into mentoring up-and-coming professionals through various organisations/schemes and writing about the big topics shaping our industry: sustainability, design, and innovation... all grounded in real-world experience! ![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Paul-Jenkins.png) Paul Jenkins The Pack Hub Managing Director Paul Jenkins is the Founder & CEO of leading UK packaging innovation consultancy ThePackHub, which tracks global innovation and emerging technologies across the packaging industry. Paul is recognised internationally for his deep understanding of packaging trends and for curating the world’s most comprehensive packaging innovation platforms. He leads ThePackHub’s flagship platforms – the Innovation Zone, featuring 12,000 real-world packaging initiatives, and The Patent Zone, highlighting breakthrough inventions and early-stage concepts. This evidence-based perspective gives Paul unique insight into how packaging formats are evolving in response to sustainability pressures, regulation, consumer expectations, and technical constraints. Paul presents regularly at conferences, sharing practical, data-led insights on the future of packaging. His work spans all major categories, including food, beverage, household, health, and beauty, helping organisations understand what is coming next and how to adapt. ### A look at the molded fibre market in 2026 URL: https://www.packagingeurope.com/a-look-at-the-molded-fibre-market-in-2026/ Last updated: 2026-06-12T13:42:12.000Z **A new survey undertaken by the International Molded Fiber Association (IMFA) reveals a snapshot of current industry sentiment, production trends, investment priorities, and growth expectations in the rapidly growing molded fiber sector.** The segment, which creates rigid packaging solutions by taking a slurry of recycled fiber and press-molding it into specific shapes, was considered to be a niche segment only a few years ago. However, in line with changing sustainability and consumer demands, the segment is now worth a reported $4.5 billion creating an increasing need for reliable market intelligence and benchmarking data. The survey draws on participation from manufacturers across Europe, Asia-Pacific, South America, and Africa, and claims to be the “the first coordinated global dataset for the molded fiber industry.” Sentiment amongst the participants appears to be strong. Nearly 79% of them expect production to increase in 2026, while 74% report plans to invest in additional production capacity within the next 24 months. Meanwhile, 84% of respondents expect to either expand their workforce or maintain current staffing levels, and almost 70% of respondents report that regulations are having a positive impact on demand. Nearly three-quarters of respondents (73%) indicated plans to increase their use of artificial intelligence over the next year. “What the results tell us is encouraging. Manufacturers are investing in capacity, planning for growth, expanding their workforces, and responding to increasing demand for fiber-based packaging solutions,” says Gary Visser, Executive Chairman of IMFA. “Just as importantly, companies from around the world were willing to contribute to this effort because they recognize that a stronger understanding of the industry benefits all of us.” Beyond the individual findings, the reports also highlight several of the forces shaping the industry’s future. Participants identified energy costs, regulatory uncertainty, and technological limitations as the most significant constraints on future growth, while tariffs and trade duties continue to affect manufacturers across global markets. At the same time, companies expressed strong confidence in the long-term outlook for molded fiber, supported by growing demand, regulatory momentum, and continued investment in innovation. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Engineer-to-order platform for assembling medical devices now available URL: https://www.packagingeurope.com/engineer-to-order-platform-for-assembling-medical-devices-now-available/ Last updated: 2026-06-15T05:57:49.000Z **After debuting at** [**interpack 2026**](https://packagingeurope.com/news/live-updates-from-interpack-2026/14167.article?ref=packagingeurope.com)**,** [**IMA MED-TECH**](https://imautomation.com/med-tech?ref=packagingeurope.com)**’s new modular engineer-to-order platform for medical device assembly is now available on the market.** Designed as a modular ecosystem, the ASSEMBLA platform is designed to help manufacturers adapt quickly to multi-device and multi-generation production requirements – including evolving product designs, variable volumes, and stringent regulatory requirements. Application fields include injectables, inhalers, diagnostics, wearable technologies and ophthalmic systems. The platform reportedly covers a productivity range from 20 to 500+ parts per minute. IMA MED-TECH highlights the solution’s continuous growth path through semi-automatic units for laboratory and clinical trials, automatic cells for small and mid-scale production, and industrial lines up to high and ultra-high-performance systems. ![PE_IMA_Assembla_2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/5/9/0/19590_pe_ima_assembla_2_833776.png) ASSEMBLA is based on a single extendable frame and can expand from 2 to 5 metres. Customers can configure the platform through interconnected modules in horizontal, vertical, or hybrid layouts – tailoring it to specific process requirements while optimizing footprint and performance. The platform is compatible with major control systems (PLCs) and can be integrated with magnetic systems and other transport technologies to simplify validation processes. It also features IoT connectivity, advanced monitoring, and pre-batch verification tools. Altogether, ASSEMBLA is designed to oversee the assembly of medical devices from clinical phases to industrial production. “With ASSEMBLA, we are introducing a universal platform that combines modularity, performance and validation reliability,” states IMA MED‑TECH. “One frame, infinite configurations, any production volume.” The platform was showcased via an immersive virtual demonstration at Messe Düsseldorf in May. Alongside it were various other turnkey solutions for medical device assembly, including IMA MED-TECH’s X-PEN lab for development and pilot production up to 20 ppm; its X-PEN for industrial production up to 160 ppm; and solutions for assembling inhalers, diagnostic devices, wearable technologies, surgical instruments, contact lenses and intraocular lenses (IOLs). In a previous development, [West Pharmaceutical Services](http://www.westpharma.com/?ref=packagingeurope.com) unveiled its [West Synchrony Prefillable Syringe System](https://packagingeurope.com/news/west-pharmaceutical-services-reveals-pre-fillable-syringe-platform/13573.article?ref=packagingeurope.com) at [CPHI Worldwide](https://www.cphi.com/en/home.html?ref=packagingeurope.com) in Frankfurt. The ‘fully verified’ system-level solution is designed specifically for biologics and vaccines, offering make-to-stock and make-to- order supply with low minimum order quantities for reliability and flexibility. [Shawpak](https://shawpak.co.uk/?ref=packagingeurope.com) also revealed its [LT Series](https://packagingeurope.com/news/shawpak-caters-to-medical-devices-with-low-power-thermoforming-machines/13577.article?ref=packagingeurope.com) range of low-power, low-waste linear thermoforming machines for large, multi-component pharmaceutical packs with snap features. The machines combine advanced automation, modular integration, and cleanroom compliance in a bid to meet ‘the most demanding’ packaging requirements. Also at interpack 2026, [Körber](https://www.koerber.com/en?ref=packagingeurope.com) unveiled [two new solutions](https://packagingeurope.com/news/k%C3%B6rber-introduces-inspection-machine-and-stickpack-technology-solutions/14253.article?ref=packagingeurope.com) for the pharmaceutical sector – the ALVA fully automatic inspection machine designed for High Mix Low Volume (HMLV) applications and the SPE6-P2 Stickpack Line for integrated line concepts. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Why do we still treat plastic like rubbish? URL: https://www.packagingeurope.com/why-do-we-still-treat-plastic-like-rubbish/ Last updated: 2026-06-12T08:38:51.000Z **World Ocean Day is always an important day in my calendar. It is my why. No matter what else is going on in our industry, my deep gratitude for the ocean and my determination to protect it from plastic pollution is what ground me. It is useful to remember my core mission is not to make more euros, but to make more impact - although euros keep the lights on!** I think most people now recognise that to solve plastic pollution, we have to start at the beginning. Because what we see in the ocean, plastic gyres, packaging washing up on beaches, trash entangling wildlife and destroying ecosystems, that is not the start of the story. It’s only the part where we notice it. Plastic waste begins upstream, on land, in boardrooms, design studios and supply chains. For years, my work has been about bringing that reality into those decision-making spaces; translating what is happening in the ocean into something that resonates in business terms. In the most recent years, that meant going even further upstream. Before the factory. To the money. Through my role as an advisory board member with SWEN Blue Ocean, I joined their investor gathering on World Ocean Day. The idea is simple: if plastic pollution is shaped by business decisions, then those decisions are, in turn, shaped by investment. And if we want to change the system, we need to engage not only the companies producing and using plastic, but the capital that enables those choices in the first place. In that setting, surrounded by investors and an impressive range of solutions, one thing to stood out clearly. There is no shortage of innovation. On the contrary, there is a growing appetite to fund technologies that address plastic pollution. Robotics, capture systems, advanced recycling solutions - these are compelling ideas. They are visible, they scale well in a pitch, and they create the sense that progress is being made. And, to a certain extent, they are necessary. And, it will never be enough. Because if we continue to invest primarily in managing plastic once it has already become waste, we are treating the symptoms, not the cause. We are addressing what happens at the end of the system, while leaving the beginning fundamentally unchanged. From a global financial perspective, that creates a troubling dynamic. We continue to fund the consequences of a system that still produces too much plastic and uses it too inefficiently, in the first place. The result is an ongoing cycle of costs: cleaning up, processing, and managing, without reducing the source of those costs. The more impactful changes are often less visible, and therefore less sexy from a traditional investment perspective. Using less material. Designing packaging differently. Rethinking how products are delivered and retained in the system, including reuse models that keep value circulating rather than throwing it away. These are business decisions that address inefficiencies. Less material means lower direct cost. Better design reduces exposure to regulatory pressure. More robust systems create resilience in supply chains that are otherwise increasingly volatile. These connections are becoming harder to ignore. For a long time, many of the true costs of plastic were either externalised or hidden, but today they are moving into focus. Regulatory frameworks are evolving. Extended Producer Responsibility schemes are becoming more stringent. Companies are starting to feel the impact of packaging choices not only in sustainability reports, but in their cost structures. Plastic was never truly cheap. It was simply under-accounted for. This is where investors have a uniquely powerful role. They are not only allocating capital to solutions; they are shaping the priorities and behaviour of the companies they invest in. And yet, packaging is still too often treated as a technical detail, rather than what it increasingly is: a strategic lever for cost, risk, and long-term value. Investors need to ask different questions. What is packaging really costing this business? Where are the hidden exposures? How resilient is the system we are funding? If portfolio companies are not actively reducing their reliance on inefficient plastic systems, they are not just contributing to an environmental problem. They are carrying avoidable financial risk. They are throwing away money. What we see in the ocean is the outcome of a system that was never designed to retain value. It was designed for convenience, speed, and short-term optimisation. Reframing plastic as a financial issue does not replace the environmental argument. It strengthens it. It connects the health of ecosystems to the health of businesses in a way that is harder to ignore. On World Ocean Day, it is important to celebrate the ocean and all its wonders, and also to reflect on what damage we are causing. But if we want to change that story, we need to look beyond the waves. Because in the end, every piece of plastic waste started as an investment decision. And right now, far too much of that investment is still going to waste. If you liked this story, you might also enjoy: [The ultimate guide to packaging innovation in 2026](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [Packaging and Packaging Waste Regulation: what to know in 2026](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [Everything you need to know about global packaging sustainability regulation](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [Strategic learnings from the Sustainable Packaging Summit](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Survey casts light on consumer expectations and misconceptions of packaging URL: https://www.packagingeurope.com/survey-casts-light-on-consumer-expectations-and-misconceptions-of-packaging/ Last updated: 2026-06-12T07:09:47.000Z **A survey led by the** [**German Packaging Institute**](https://www.verpackung.org/en?ref=packagingeurope.com) **reveals widespread consumer expectations for recyclable packaging, the value they place on hygienic formats, and their misconceptions about material recycling rates and efficiencies.** Since 2015, the German Packaging Institute has published the results of a survey to celebrate Packaging Day (11 June) and raise public awareness of packaging. Other contributors in 2026 included [Aluminium Deutschland](https://www.aluminiumdeutschland.de/?ref=packagingeurope.com), [Flexible Packaging Europe](https://www.flexpack-europe.org/?ref=packagingeurope.com), [Die Papierindustrie](https://www.papierindustrie.de/?ref=packagingeurope.com), [Bundesverband Glasindustrie](https://www.bvglas.de/?ref=packagingeurope.com), [Industrievereinigung Kunststoffverpackungen](https://kunststoffverpackungen.de/?ref=packagingeurope.com), [Die Wellpappenindustrie](https://wellpappen-industrie.de/?ref=packagingeurope.com), [Verband Metallverpackungen](https://www.metallverpackungen.de/?ref=packagingeurope.com), [Allianz Verpackung und Umwelt](https://www.avu-online.de/?ref=packagingeurope.com), [DFTA Flexodruck Fachverband](https://www.dfta.de/?ref=packagingeurope.com), [Fachverband Faltschachtel-Industrie](https://ffi.de/?ref=packagingeurope.com), and [Industrieverband Papier- und Folienverpackungen](https://ipv-verpackung.de/?ref=packagingeurope.com). This year’s survey focused on thirteen expectations that packaging is expected to meet in everyday life. Respondents were asked to rank their personal top five priorities in a packaging design. Most pointed to hygiene (37.6%), ease of opening, use and resealing (33.1%), protecting the product from damage (32.6%) and extending its shelf life (32.1%). Yet the broader public expectations of packaging yielded different results. Recyclability was the top result among all thirteen functions and attributes featured in the survey, with almost half (48%) of all respondents considering it one of the five most important expectations of packaging. This was followed by the efficient use of packaging materials (40.3%). Other sustainability-related priorities to reach the overall top five included minimizing the environmental impact (36.1%) and, where environmentally and practically appropriate, reusability (33.3%). “The results clearly show that sustainability and the circular economy remain highly important to people in Germany,” commented Dr Natalie Brandenburg, managing director at the German Packaging Institute. “Packaging has traditionally played a prominent role in this context because it is something we use and interact with every day. “The fact that four of the five most important expectations relate to sustainability and the circular economy sends a strong message. At the same time, consumers recognize the essential role packaging plays in protecting products and ensuring hygiene and safety. These findings confirm that packaging continues to have a clear mandate in fulfilling these core functions.” When asked how well packaging fulfils its functions and meets everyday expectations, the highest satisfaction scores went to hygiene, with 81.7% of respondents rating performance as good or very good. Other responses included protecting products from damage (78.1%) and extending shelf life (70.3%). Almost seven in ten respondents said that packaging provides them with good or very good information (69.6%) and helps them identify products on the shelf when shopping (68.3%). “Only a slim majority of respondents (52.5%) rate the ease of opening, use and resealing as good or very good,” Brandenburg continued. “While just 12.9% consider packaging to perform poorly or very poorly in this regard, that still falls short of our industry’s ambitions. Effective solutions already exist, but they may need to be adopted more consistently. “Only 35.6% of respondents rate the efficient use of packaging materials as good or very good. This is the lowest score among all 13 aspects and is genuinely concerning, because the reality is quite different. “Today, significantly less material and fewer resources are required to package products than in the past. As an industry, we need to communicate this progress much more clearly.” Over two-thirds of respondents were found to underestimate the proportion of collected and recycled packaging. Only 31.2% correctly estimated that glass packaging has exceeded a recycling rate of 80% – reportedly reaching 82.9% in 2024. Similarly, 31.2% of respondents correctly suggested that paper, paperboard, and board had exceeded a figure of 80% after the materials recorded a 91.8% recycling rate in 2024\. Metal packaging was also underestimated, with 83.4% of respondents believing that the recycling rate is lower than 80%, when the material is said to have the highest recycling rate overall. 67.5% of respondents assumed that plastic packaging had not exceeded a recycling rate of 60%, despite figures indicating that it had reached 70.8% in 2024\. Another 70.7% did not think that composite packaging had reached the same threshold, when its recorded recycling rate stands at 69.5%. “People in Germany can be proud of what they achieve through the responsible disposal of packaging,” said Brandenburg. “The high recycling rates we attain are only possible because consumers separate and dispose of their packaging correctly after use.” Respondents were asked whether more or less material is required to package a product today compared to ten, twenty, or thirty years ago. Only 18.2% answered correctly, with the survey citing statistics from the [Gesellschaft für Verpackungsmarktforschung](https://gvmonline.de/?ref=packagingeurope.com) that material use per packaged product fell by 17.0% for paper-based packaging, 38.5% for aluminium, 6.9% for glass and 76.9% for plastic between 1990 and 2020. “For Packaging Day 2022, we not only compared the total volume of packaging materials used and packaged products, but also examined specific examples,” Brandenburg explained. “An aluminium tray for 100 grams of cat food, for example, required 29% less material in 2020 than in 1991\. A wine bottle was produced using 23.5% less glass, while a plastic toothpaste tube required 18.9% less material. And the innovations continue. “Companies are also becoming increasingly efficient in their use of energy and water. As consumers, we often remember the occasional negative example or the small item delivered in an oversized shipping box. The overall picture, however, is different: while the number of products continues to grow, the amount of packaging required per product continues to decline.” Respondents were also asked whether a product or its packaging resulted in a larger environmental footprint. Only 19.5% answered correctly: the German Packaging Institute suggests that, on average, packaging has a ‘substantially’ smaller environmental footprint than the product it protects. By contrast, 41.3% of respondents thought that packaging has the larger footprint, whereas 31.2% suggested that both environmental impacts were roughly the same. “On average, only 3.0 to 3.5% of the environmental impact of packaged food is attributable to the packaging,” Brandenburg stated. “Our products contain many valuable raw materials, energy, water and other resources. These are ecological and economic assets that must be safeguarded. “Packaging performs this task with comparatively little resource input. Many people are unaware of this relationship. Yet the greatest environmental and economic losses occur when products are damaged or spoil before they can be used. Packaging helps prevent exactly that.” Commenting on the study as a whole, Brandenburg concluded: “We often only notice packaging once it has already fulfilled its purpose. Yet without packaging there would be no transport, no storage and no reliable supply chains. “The safe delivery of food, medicines, industrial goods and raw materials, as well as the sustainable use of resources, all depend on effective packaging. That is why, as an association community, we are committed to promoting the value and importance of the packaging industry across all materials. Packaging is part of the future. And the future needs people who are willing to shape it.” In other news, a previous survey by [Pro Carton](https://www.procarton.com/?ref=packagingeurope.com) found that the [cost of living was the top factor](https://packagingeurope.com/news/cost-of-living-and-climate-change-main-concerns-in-pro-cartons-2025-consumer-survey/12544.article?ref=packagingeurope.com) influencing consumer behaviour, with 66% of respondents highlighting their concerns. This marked the first time in the survey’s history that cost was named as a more influential factor than climate change (62%). Since then, [Mondi](https://www.mondigroup.com/?ref=packagingeurope.com)’s annual e-commerce trend report has found that packaging is becoming a [deciding factor in repeat purchases](https://packagingeurope.com/news/mondi-report-targets-online-consumer-behaviour-and-use-of-ai-tools/14319.article?ref=packagingeurope.com) of a product. It also emphasizes that AI is changing how consumers buy, and that evolving digital behaviour is placing new demands on physical packaging. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### A guide to packaging at the 2026 FIFA World Cup URL: https://www.packagingeurope.com/a-guide-to-packaging-at-the-2026-fifa-world-cup/ Last updated: 2026-06-11T13:59:59.000Z **The 2026 FIFA World Cup officially begins today, and – as with every major event – the packaging industry is set to play a major role in terms of keeping fans refreshed and engaged. In this article, we give an overview on the biggest packaging-related World Cup developments so far.** --- #### **FIFA backs down on bottle ban** ![19533_pe_fifa_624804-2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/5/8/4/19584_19533_pe_fifa_6248042_504233.jpg) Earlier this month, FIFA made the last-minute and slightly baffling decision to ban reusable bottles in stadiums for the duration of the World Cup. Even more confusing was the fact that this guidance contradicted previous statements from FIFA regarding fans bringing bottles to stadiums, especially in light of the fact that roughly a quarter of all matches at the tournament could take place in temperatures exceeding 26°C. FIFA cited the safety of fans and players as the primary motivator for this move, but sceptical spectators argue that the opportunity to “sell more bottled water at inflated prices” could be the more likely reason. Whatever the case, FIFA quickly made a U-turn in the face of intense media and public backlash. Hard-sided reusable water bottles are still not permitted, but spectators can now bring in one factory-sealed, single-use plastic bottle each. #### **Coca-Cola’s Panini football sticker collab** ![19518_pe_fifa_cola_818215](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/5/8/3/19583_19518_pe_fifa_cola_818215_455602.jpg) For many football fans, particularly younger ones, the joy of a World Cup is compounded by the collection of football stickers – which can be traded and compared with others. Coca-Cola is attempting to tap into this emotion at the 2026 World Cup through a collaboration with iconic football sticker company Panini on a project to add peel-back labels revealing collectable stickers onto its bottles. There are twelve special-edition stickers to collect, each depicting football players from ten countries participating in the 2026 FIFA World Cup. #### **Bitburger backs *Die Mannschaft*** ![19497_untitled29may2026at09.09.37_501700](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/5/8/2/19582_19497_untitled29may2026at09-09-37_501700_496622.jpg) German beer brand Bitburger has launched a limited-edition can to coincide with the country’s appearance at this year’s World Cup. The German national team’s classic *Schwarz-Rot-Gold* collar is referenced at the top of the can, and the core message of “Here’s to Number 5” is featured heavily. This refers to the overall number of World Cup wins that Germany would have if won the top honour at the 2026 edition. #### **Pepsi unveils thermochromic cans for football fans** ![19531_pe_pepsi_can_456538](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/5/8/1/19581_19531_pe_pepsi_can_456538_851982.jpg) A new line of limited-edition cans from PepsiCo changes colour at the “optimal drinking temperature” and gives supporters the chance to win prizes. Out of Pepsi’s 86 million football-themed cans that will be hitting shelves this summer, only 150,000 of them will be rare ‘Perfect Chilled’ variants. These will be printed with a special ink that turns a vibrant blue colour at a drinking temperature of 8°C. Fans who purchase the cans could also win cash to put towards a home entertainment bundle, football tickets, Pepsi Football Nation merchandise and Pepsi vouchers. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### PPWR timeline: the key dates to know URL: https://www.packagingeurope.com/ppwr-timeline-the-key-dates-to-know/ Last updated: 2026-08-10T08:55:25.000Z _This post is for paying subscribers only._ ### Lavazza introduces capsule-free coffee tabs to American market URL: https://www.packagingeurope.com/lavazza-introduces-capsule-free-coffee-tabs-to-american-market/ Last updated: 2026-06-11T09:05:17.000Z [**Lavazza North America**](https://www.lavazzausa.com/en?ref=packagingeurope.com) **has brought Tablì – a single-serve coffee tab with no capsule, individual wrapping or coating – to consumers in the United States.** As demand for single-serve coffee formats grows globally, Tablì is expected to open a new space in the sector. Each tab is made entirely from compressed coffee. A proprietary technology turns precise doses of ground and tamped coffee into solid, ready-to-use tabs – no extra packaging required. Due to its concave shape, the coffee expands as it brews, producing Crema Plus: a long-lasting, velvety crema that Lavazza associates with a ‘proper’ espresso. Tablì allows consumers to see, feel, and smell the coffee before brewing, and to instantly produce ‘café-quality’ espresso without requiring extra setup, grinding or measuring. Lavazza also emphasizes that the format allows consumers to ‘know exactly what’s in their cup: pure coffee, nothing more.’ The Lavazza Tablì Machine is equipped with a bean-shaped slider for intuitive, one-touch use, as well as a milk frother and dedicated tab storage holder. Developed over five years of R&D, this format is considered central to Lavazza’s growth strategy in the North American market. Over 15 patents currently apply. Tablì will make its official US launch in August 2026, with five blends available upon release: Super Crema, Espresso, Double Espresso, Lungo, and Decaf. The solution will be made available on Lavazza’s [USA website](https://www.lavazzausa.com/en?ref=packagingeurope.com) upon its launch, with availability set to expand to [Amazon](https://www.amazon.com/?ref=packagingeurope.com) later in 2026. “Tablì eliminates the trade-off between quality and convenience entirely – it’s a true multisensory experience: coffee you can smell, feel, and see before it ever brews,” said Daniele Foti, VP of Marketing, Lavazza North America. “And what’s in the cup matches what’s in your hands: the perfect espresso, every single time. “But Tablì is more than a product innovation – it’s how we establish Lavazza as a brand that genuinely matters to American coffee drinkers. “The US is one of the most dynamic markets in the world, and the momentum we’ve built here across our different segments is exactly why we’re bringing Tablì here as the first market outside Italy. This is our biggest bet on this market yet, and we intend to shape what comes next.” The development comes after the [Advertising Standards Authority](https://www.asa.org.uk/?ref=packagingeurope.com) banned a [paid-for search advertisement](https://packagingeurope.com/news/misleading-compostability-claims-lead-to-ban-of-coffee-product-search-ads/12779.article?ref=packagingeurope.com) for Lavazza Eco Caps coffee pods. The ASA considered the product description of ‘compostable capsules for your home’ to be misleading, as the pods are only certified as industrially compostable. Lavazza argued that the description referred to the compostable properties of the product’s material, with its website specifying that the pods are certified for industrial composting in line with the European Standard EN13432. In other news,[Founteyn](https://founteyn.com/?ref=packagingeurope.com) recently partnered with [PepsiCo](https://www.pepsico.com/en/?ref=packagingeurope.com) and [SodaStream](https://sodastream.com/?ref=packagingeurope.com) to bring its [capsule-based beverage dispensing service](https://packagingeurope.com/news/pepsico-partners-with-founteyns-drinks-dispensing-tech-as-alternative-to-bottles/13752.article?ref=packagingeurope.com) to market. The system is expected to replace bottled and canned drinks with an ‘unlimited’ selection of hot, cold and carbonated beverages. [M-Plastics](https://mplindustrial.com/?ref=packagingeurope.com), [Hemcell Resins](https://www.hemcell.com/?ref=packagingeurope.com) and [Euro-Caps](https://euro-caps.nl/en?ref=packagingeurope.com) have also completed a joint project to develop a [home-compostable coffee capsule](https://packagingeurope.com/news/dutch-companies-conclude-compostable-coffee-capsule-project/14358.article?ref=packagingeurope.com) for [Nespresso](https://www.nespresso.com/?ref=packagingeurope.com) systems. While the consortium says it successfully developed functional coffee capsules from a range of raw materials, it has decided not to proceed with commercializing the developed capsule due to market and regulatory conditions. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Innovia Films and PureCycle create 40% recycled white, cavitated BOPP film URL: https://www.packagingeurope.com/innovia-films-and-purecycle-create-40-recycled-white-cavitated-bopp-film/ Last updated: 2026-06-11T06:48:06.000Z [**Innovia Films**](https://www.innoviafilms.com/?ref=packagingeurope.com) **has produced white, cavitated BOPP film using** [**PureCycle**](https://www.purecycle.com/?ref=packagingeurope.com)**’s recycled polypropylene resin, unlocking over 40% post-consumer recycled content for food-contact applications.** The film uses a specially formulated one-pellet version of PureCycle’s PureFive Choice resin grade, specifically engineered for film applications. All PureFive resins are produced through PureCycle’s patented dissolution recycling process, which removes colour, odour, and contaminants from post-consumer polypropylene to prepare recycled resin for a broad range of end uses. During the trial process, Innovia conducted process evaluations to assess resin behaviour across the full cavitated BOPP production sequence. Reportedly, the PureFive Choice resin yielded similar results to the virgin polypropylene resins currently used in commercial applications, including comparable mechanical, barrier, and sealing properties. Traditionally, market players have faced a shortage in high-quality and/or food-contact post-consumer recycled content for use in film and flexible applications. By incorporating PureFive resin into their soft packaging, converters and brand owners are expected to align with legal requirements without impacting performance or processability. This includes the Packaging and Packaging Waste Regulation’s mandatory recycled content targets for plastic packaging and the virgin plastic reduction mandated in California’s SB 54. Like its traditional counterpart, Innovia and PureCycle’s BOPP film is set to offer mechanical performance and moisture barrier properties alongside light weight, opacity, printability, and a ‘paper-like’ texture. The new film is anticipated for use in conventional food-contact applications for white, cavitated BOPP films, including confectionery products and roll-fed labelling. “This film produced with PureFive resin represents a major milestone and shift in the sustainability of flexible packaging,” said Chris Freshwater, market manager at Innovia Films. “Our research and development specialists are always looking to improve the sustainability of our products. “PureCycle’s dissolution recycling technology is a real gamechanger. Not only are we introducing post-consumer recycled content to our films, but we’re doing so with an energy-saving recycling technology.” “The successful production of white, cavitated BOPP film is a major step forward for PureCycle and for the flexible packaging industry,” said Pete Dias, senior director of Market, Product, and Application Development at PureCycle. “This film can be found all over your grocery store, whether it’s in the candy aisle, an ice cream freezer or on snack shelves. “Brand owners have been searching for a way to incorporate certified recycled content without compromising performance or appearance. By working with Innovia, we have demonstrated that our PureFive resin for film is up to that challenge and strengthens our conviction that PureCycle can serve as a foundational PCR supplier for the global flexible packaging market.” In other news, [Smart Planet Technologies](https://smartplanettech.com/?ref=packagingeurope.com) has designed its [HyperBarrier PE film](https://packagingeurope.com/news/smart-planet-technologies-unveils-recyclable-mono-material-pe-film/14259.article?ref=packagingeurope.com) to be recyclable in the polyethylene stream and align with the Packaging and Packaging Waste Regulation. It is also said to deliver 300 times the oxygen barrier performance of a standard PE film, and to improve its moisture barrier performance. Also, [Mondi](https://www.mondigroup.com/?ref=packagingeurope.com) has launched its 35% post-consumer recycled [re/loop FlowWrap solution](https://packagingeurope.com/news/mondi-introduces-wet-wipe-packaging-with-35-pcr-content/14343.article?ref=packagingeurope.com) for wet wipe packaging. This format is expected to replace non-recyclable laminates for personal care applications requiring a customizable barrier. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### SPAR and CRYOVAC’s new solution ‘reduces packaging by 70%’ URL: https://www.packagingeurope.com/spar-and-cryovacs-new-solution-reduces-packaging-by-70/ Last updated: 2026-06-10T13:47:13.000Z **SPAR Austria claims to have saved 14 tonnes of plastic annually by switching from a traditional tray-and-lid system for meat products to a flowpack solution developed by CRYOVAC that uses 70% less plastic by weight.** The companies report that a packaging pilot undertaken, in response to the PPWR, at SPAR Austria’s TANN facility in Marchtrenk also showed that the new pack reduce CO₂ emissions by roughly 70%. Further experimentation is currently taking place with the aim of rolling the new solution out to other TANN plants and SPAR sites across Europe. In the pilot, the companies say that the pack, based on CRYOVAC’s MonoPP Flowpack format, matches the previously-used solution’s barrier performance while maintaining the same shelf-life. CRYOVAC says that the solution is certified as recyclable by Cyclos-HTP Institute and can integrate with existing recycling infrastructure in countries with established PP recycling streams. Meanwhile, an output of 44 packs per minute was reportedly achieved, with no increase in waste or reject rates – meaning that associated warehouse operations now require 176 fewer pallets per year. Markus Zavec, Sales Director for Austria, Germany and Switzerland at Sealed Air, comments: “SPAR Austria’s conventional tray-and-lid system was linked to escalating costs, including environmental, operational, and financial. The packaging consumed substantial material, required intense warehouse operations, and complicated recycling pathways. The pilot was a decisive and early move to address these challenges. “In addition to reducing packaging material usage and CO₂ emissions, CRYOVAC® brand MonoPP Flowpack has also delivered wider brand benefits for SPAR Austria. Two-thirds of shoppers responded positively, appreciating the product visibility and ease of opening delivered by Sealed Air’s packaging solution.” **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### A lawyer’s perspective on the PPWR URL: https://www.packagingeurope.com/a-lawyers-perspective-on-the-ppwr/ Last updated: 2026-07-10T06:13:32.000Z **With the PPWR just a few months away from fully coming into force, organisations across the packaging value chain are working to understand how they can be compliant. We spoke with three partners at multinational law firm Eversheds Sutherland – Annamaria Tothova, Monika Zejden-Erdmann, and Dominique Strieder – to discuss potential areas of legal disputes, specific compliance issues, and how companies can deal with remaining uncertainty.** --- **To start things off – please could you give us your general opinions on the PPWR? What is its most important strength and its biggest weakness?** **AT:** PPWR is a revolutionary regulation that affects a wide range of stakeholders who already have been subject to numerous packaging-related obligations. In my view, its greatest strength lies now in its ambition to harmonize these obligations across Europe and to place a strong emphasis on environmental protection. At this stage, however, the lack of clarity around certain obligations, many of which often depend on the timely adoption of delegated acts, are leading to notable challenges such as very short, implementation deadlines. **Are there any specific areas of the regulation that you think could become the subject of legal disputes or enforcement measures from the EU?** **MZE:** It is not straightforward to predict what the initial focus of enforcement in the EU will be, or which aspects of the new measures will prove most contentious in practice. To a large extent, this will only become clear over time as the regime is applied, since the practical realities of compliance need to be tested. With that being said, complex supply chains are likely to be a key source of friction. While the bulk of regulatory obligations under the PPWR rest with the manufacturer, other actors in the supply chain - such as importers and distributors - also bear certain compliance responsibilities. This shared (and sometimes overlapping) allocation of obligations is likely to give rise to private contractual disputes. In terms of enforcement, greenwashing is likely to remain top of the agenda. We would expect a key focus area for EU regulators to be businesses making broad, vague, or unsubstantiated sustainability claims in relation to their packaging recyclability. We would also anticipate that enforcement efforts may target high profile cases, with regulators seeking to make examples of large, EU wide manufacturers in order to drive broader market compliance. **Technical documentation, scope three-related data, and strong governance will clearly be central to successful PPWR compliance. In your view, what can companies do to ensure they’re getting these things right?** **MZE:** The businesses best positioned for PPWR compliance will be those that treat the regulation not as a narrow packaging engineering exercise, but as a driver for holistic restructuring of their supply chains, internal systems, and corporate governance. The PPWR (along other similar EU initiatives in the ESG space) demands substantive changes to how businesses have traditionally operated in their respective markets, and the best results will likely come from viewing compliance as a cross‑functional project. Embedding PPWR obligations within broader sustainability efforts, establishing clear ownership and support mechanisms, and integrating requirements across data, processes and systems, and governance structures will be key. Companies that adopt this coordinated and organisation-wide approach will be well equipped to demonstrate compliance with the PPWR. **One of the central goals of the regulation is to increase harmony across the bloc, but do you think the PPWR leaves any room for continued divergence between different countries?** **DS:** One of the key objectives of PPWR is indeed harmonization. However, currently, we do not see complete harmonization. In part, this may be due to continued uncertainty about requirements and obligations under PPWR (e.g. interpretation of terms) – resulting in drawing from existing experiences and interpretation under existing regimes. Also, it is likely that there will be different enforcement levels across members states (as well as differing priorities) – also resulting in different standards and levels of application. **What are some of the most common PPWR-related compliance concerns that companies are coming to you with?** **DS:** Currently, the key concerns are about the regime’s complexity and the need to interpret certain provisions and definitions (without the availability of binding legal precedence). Another, more operational aspect relates to the collection of data, incl. legal certainty in relation to verification of the data and reliance on the information obtained from suppliers. **If you were advising a packaging company or brand today, what would you identify as the single most important action they could take before the PPWR comes fully into force in August?** **AT:** The most important thing now is not to wait any longer. Packaging companies and brands must assess their current packaging in terms of size, weight, reusability, material content and composition, recyclability, and so on, and determine as soon as possible what this packaging might look like in the future, or whether it can even be placed on the market at all. It is essential to communicate the need for packaging changes throughout the entire supply chain and to establish appropriate processes. *Disclaimer: This article is for informational purposes only and does not constitute legal advice.* **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Moulded fibre packaging manufactured from non-wood biomass like fallen leaves URL: https://www.packagingeurope.com/moulded-fibre-packaging-manufactured-from-non-wood-biomass-like-fallen-leaves/ Last updated: 2026-06-10T09:02:14.000Z [**Z1RO**](https://z1ro.eu/?ref=packagingeurope.com) **is converting fallen leaves, hemp hurds and other non-wood biomass into moulded fibre packaging – aiming to combine functional performance with a ‘premium’ tactile experience.** As the Packaging and Packaging Waste Regulation puts pressure on companies to diversify their use of raw materials, Z1RO hopes that its solution will offer an alternative to plastic materials, virgin wood pulp, and expensive biobased alternatives. Z1RO’s new material uses lignocellulosic feedstocks like agricultural residues, European bamboo, hemp hurds and fallen leaves to develop moulded fibre with functional protective performance and ‘premium’ visual and tactile qualities. The solution also sets its sights on industrial scalability and competitive production economics. Z1RO’s technology is based on biomass engineering processes and designed to preserve part of the natural lignin found in plant fibres. Using lignin as a natural binding component, it is expected to reduce processing intensity while remaining compatible with existing infrastructure for moulding fibre manufacturing. Preliminary technical and economic assessments suggest that this process could reduce energy consumption, lower chemical inputs, and lessen demand for forest-derived raw materials. It could also unlock natural textures and aesthetics for industries that value product presentation and consumer perception. Current target sectors include cosmetics and beauty, consumer electronics, wines and spirits, luxury and gifting, and premium FMCG products. The company is working alongside European R&D and manufacturing partners to prepare for initial commercial deployments, and launching a €500,000 investment round to accelerate industrial scale-up and market entry. Three B2B pilot projects are currently ongoing within the European Union. The development has been [shortlisted](https://packagingeurope.com/news/announcing-the-finalists-of-packaging-europes-sustainability-awards-2026/14337.article?ref=packagingeurope.com) for a [Sustainability Award](https://packagingeurope.com/sustainability-awards/?ref=packagingeurope.com) under the Start-Up – New Materials category. Z1RO was founded by Alexander Sobolenko, formerly the CEO of [Releaf Paper](https://www.releaf-paper.com/?ref=packagingeurope.com). “The packaging industry is entering a period of profound transformation,” says Sobolenko. “New regulations, shifting consumer expectations and growing pressure on natural resources are forcing the industry to rethink its material choices. “Our ambition is not simply to develop another sustainable material – we aim to build a scalable business around non-wood biomass. “The next generation of packaging materials will not emerge solely from petrochemicals or traditional pulp production. I believe it will be created at the intersection of material science, local biomass resources, industrial design and new manufacturing models.” In similar news, [Papyrus Australia](https://papyrusaustralia.com.au/?ref=packagingeurope.com) has developed a proprietary technology to [convert banana plantation waste into pulp](https://packagingeurope.com/news/new-technology-converts-banana-plantation-waste-into-pulp-packaging/14200.article?ref=packagingeurope.com) for use in food containers, trays, protective packaging, and more. This is expected to help address the ‘many thousands of tons’ of banana stalks, leaves and stems releasing methane when left to decompose. An applied research project by [Saskatchewan Polytechnic](https://saskpolytech.ca/?ref=packagingeurope.com) and [EnviroWay Detergent Manufacturing](https://www.enviroway.ca/?ref=packagingeurope.com) has also sought to [convert fibre from flax and hemp crops](https://packagingeurope.com/news/research-project-turns-prairie-fibre-into-cleaning-bottle-grade-plastic/13950.article?ref=packagingeurope.com) into biodegradable, bottle-grade plastic pellets, which will then be used to blow-mould containers for cleaning products. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Husky aims to advance injection moulding for beverage closures with HyCAP® 4.0 Tooling URL: https://www.packagingeurope.com/husky-aims-to-advance-injection-moulding-for-beverage-closures-with-hycap-40-tooling/ Last updated: 2026-07-06T06:12:54.000Z **In this Spotlight** [**Husky Technologies**](https://www.husky.co/en/?ref=packagingeurope.com) **details its HyCAP® 4.0 Tooling solution, designed to maximize injection moulding performance and deliver ‘ultra-lightweight’ beverage closures, consistent part quality and accurate and repeatable moulding of complex features.** ### **Next-generation tooling for efficient, high-performance** [**beverage closure manufacturing**](https://campaigns.husky.co/bottle-cap-closure-solutions?ref=packagingeurope.com) As the beverage packaging industry continues to evolve, manufacturers face increasing pressure to deliver lighter, more sustainable, and regulation compliant closures without sacrificing performance or cost efficiency. In this environment, tooling plays a critical role. Advanced tooling solutions must now support ultra-lightweight closure designs, high-speed production and consistent quality while reducing downtime and operational costs. Husky Technologies addresses these challenges with HyCAP® 4.0 tooling, a next-generation solution engineered to maximize injection moulding performance for beverage closures. ### **Optimizing tooling for modern closure design trends** The shift toward lightweighting and tethered closures is transforming beverage packaging. While these innovations reduce material usage and support sustainability goals, they also demand greater precision and tighter process control. HyCAP® 4.0 tooling is specifically designed to meet these evolving requirements, enabling manufacturers to produce: - **Ultra-lightweight beverage closures with high precision** - **Consistent part quality across high-speed cycles** - **Accurate and repeatable moulding of complex features** With tight tolerances and optimized tooling geometry, [HyCAP® 4.0](https://www.husky.co/en/solutions/systems/hycap4-bottle-cap-closure-machine/?ref=packagingeurope.com) ensures that manufacturers can achieve sustainability targets without sacrificing performance. ### **Enhanced tool robustness and extended mould life** In high-volume closure production, tooling durability directly impacts productivity and operational efficiency. HyCAP® 4.0 introduces advanced material selection and precision-guided stack design, delivering improved robustness and long-term reliability. A key innovation is the integration of polymer bushings, which reduce steel-to-steel contact between core components. This results in: - **Reduced wear and extended mold life** - **Lower risk of mechanical failure** - **Improved consistency across millions of production cycles** By enhancing durability at the component level, [HyCAP® 4.0](https://www.husky.co/en/solutions/systems/hycap4-bottle-cap-closure-machine/?ref=packagingeurope.com) helps manufacturers reduce maintenance requirements and increase overall system reliability. ### **Driving higher efficiency and improved OEE** Maximizing productivity is essential in today’s cost-sensitive manufacturing environment. HyCAP® 4.0 tooling is engineered to improve overall equipment effectiveness (OEE) by optimizing key performance drivers: - **Industry-leading cycle times for faster production output** - **Higher uptime through robust and stable tooling design** - **Reduced maintenance frequency and simplified service requirements** With extended maintenance intervals and fewer wear-prone components, manufacturers benefit from less downtime and more consistent production performance. ### **Flexible tooling for tethered and non-tethered closures** ![Husky Spotlight banner 2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/5/6/4/19564_huskyspotlightbanner2_197995.jpg) The introduction of tethered closure requirements under EU regulations has increased the need for flexible manufacturing solutions. HyCAP® 4.0 tooling offers enhanced design flexibility, allowing manufacturers to: - **Switch between tethered and non-tethered closures with minimal changes** - **Respond quickly to evolving regulatory requirements** - **Support a wider range of closure applications** This flexibility enables producers to future-proof their operations while maintaining efficiency and minimizing capital investment. ### **Reducing total cost of ownership in closure production** Beyond performance improvements, HyCAP® 4.0 tooling delivers measurable benefits across the full production lifecycle. By combining durability, efficiency, and simplified maintenance, it helps reduce: - **Maintenance and labour costs** - **Spare parts consumption** - **Production downtime and operational disruptions** The result is a lower total cost of ownership, enabling beverage manufacturers to improve profitability while meeting increasingly demanding production goals. ### **Enabling the future of injection moulded beverage closures** As beverage brands and converters continue to pursue sustainability, efficiency, and compliance, the role of advanced tooling becomes increasingly critical. HyCAP® 4.0 tooling represents a significant advancement in injection moulding technology, enabling manufacturers to balance: - **Lightweight closure design requirements** - **High-speed, high-volume production demands** - **Operational efficiency and cost control** By combining precision engineering, robust design, and flexible production capabilities, Husky Technologies empowers manufacturers to achieve consistent, high-quality results, cycle after cycle. ### **Conclusion: a smarter approach to closure manufacturing** With HyCAP® 4.0 tooling, Husky Technologies delivers a solution designed to meet both current and future demands in beverage closure production. From improved precision and durability to enhanced flexibility and lower operating costs, HyCAP® 4.0 enables manufacturers to optimize performance while supporting long-term sustainability goals. As the industry continues to evolve, advanced tooling solutions like HyCAP® 4.0 will be essential to achieving efficient, reliable, and future-ready beverage packaging operations. **Explore sustainable beverage closure insights** → [*Download Husky guide*](https://campaigns.husky.co/sustainable-pet-preform-guide?lgc=7b442c02-7eea-f011-814f-001dd8b72431&ls=814700011&lsd=814700006&ref=packagingeurope.com) **Ready to optimize your caps & closures production?** → [*Contact Husky Expert*](https://campaigns.husky.co/bottle-cap-closure-solutions?lgc=7b442c02-7eea-f011-814f-001dd8b72431&ls=814700011&lsd=814700006&ref=packagingeurope.com) **This content was sponsored by Husky Technologies.** ### VTT and LUT University wrap up cellulose-based film and coating project URL: https://www.packagingeurope.com/vtt-and-lut-university-wrap-up-cellulose-based-film-and-coating-project/ Last updated: 2026-06-11T05:47:40.000Z [**LUT University**](https://www.lut.fi/en?ref=packagingeurope.com) **and** [**VTT Technical Research Centre of Finland**](https://www.vttresearch.com/en?ref=packagingeurope.com) **have completed a project to demonstrate the feasibility of recyclable, biodegradable films and coatings at pilot scale – intended to help reduce or replace fossil-based plastics.** F3 – Films for Future is a cellulose-based material platform funded by the[ European Regional Development Fund](https://ec.europa.eu/regional%5Fpolicy/funding/erdf%5Fen?ref=packagingeurope.com) (ERDF) and undertaken alongside research organizations, industry partners and funding bodies. Completed in March 2026, the project claims to have showcased the potential of biobased films as a standalone, transparent and biodegradable material; and as a high-performance barrier layer that supports recyclability in fibre-based packaging systems while enabling biodegradability when required. Contributors have built on advances in cellulose dissolution and regeneration to manufacture films with high transparency, mechanical strength, and barrier properties. Through conventional methods such as thermoforming, the partners claim to have proven the processing compatibility of their material in line with existing industrial infrastructure. Reportedly, the technology processes cellulose as a polymer rather than a fibre. This has resulted in transparent films with mechanical and barrier properties that the project partners compare to those of conventional plastics. The films are said to deliver oxygen-barrier performance comparable to conventional plastics at 23°C and 50% RH (oxygen transmission rate below 1 cc/m2/day). Similarly, the coatings are believed to unlock oxygen (OTR below 0.2 cc/m2/day) and grease barrier (KIT 12) functionality in recyclable fibre-based packaging systems. The F3 material platform is designed to integrate with existing converting technologies, complement current recycling streams or biodegradation pathways, and avoid any trade-offs between functionality and end-of-life handling. It responds to increasing regulatory requirements around recyclability, material composition, and lifecycle impact, including those mandated by the Packaging and Packaging Waste Regulation – advancing the technology from laboratory development to scalable manufacturing. The next phase is set to scale the technology towards commercial applications, including initial use cases in dry food packaging, bakery products, and fibre-based packaging that requires transparent barrier layers. It will target barrier performance under humid conditions and integrate multiple functionalities within a single material system. Furthermore, the platform is hoped to unlock multifunctional applications like antimicrobial or antioxidant functionality, or active and intelligent packaging that reacts to humidity, gas composition, or pH. Digitalization is also expected to play a role through sensor-enabled or connected packaging. “Plastic films are one of the most widely used packaging formats, yet they are among the most difficult to recycle and a major source of persistent environmental pollution,” says Ali Harlin, research professor at VTT and one of the leading coordinators of the F3 project. “At the same time, we are working with manufacturers to help them meet evolving regulatory requirements while maintaining product protection, shelf life, and process efficiency. Cellulose materials open new sustainable solutions for packaging.” “The key challenge has not been whether alternative materials exist, but how to process them in a way that meets industrial requirements,” explains Vinay Kumar, senior scientist at VTT. “What has now been demonstrated is a future-ready material platform that offers an alternative to plastics, combining sustainability with the capability to integrate into existing manufacturing and recycling systems. We see strong potential to develop this further together with industry partners.” “The cellulose films and coatings have already been demonstrated to have the properties to be processed in various package converting processes, which highlights their future potential,” comments Ville Leminen, professor of Packaging Technology at LUT University. “Finding the right balance between functionality and sustainability is critical for the future of packaging,” continues Carl-Erik Guttormsen, area director at [Colombier Finland](https://colombier.com/?ref=packagingeurope.com). “Through the F3 project, we have bridged this gap by developing fully plastic-free barrier coatings that deliver high performance without ecological compromise. “Utilizing our off-line coating line, we are now able to commercialize these solutions on paper and board for demanding food packaging applications.” “From an industry perspective, scalability and system compatibility are critical factors,” says Riku Talja, development manager at [Metsä Board](https://www.metsagroup.com/metsaboard/?ref=packagingeurope.com). “Solutions that align with current converting technologies and recycling infrastructure are far more likely to transition from pilot-stage innovation to industrial use.” “Value chain adoption of these platforms is essential for the ongoing transition towards fully renewable and recyclable technologies,” adds Mats Berg, senior principal scientist, Discovery & Innovation at [Kemira](https://www.kemira.com/?ref=packagingeurope.com). “We see chemistry as the key enabler for this transition.” In other news, [Paramount Planet Product](https://paramountplanetproduct.com/?ref=packagingeurope.com) was nominated as a finalist in the pre-commercialized Climate category of last year’s [Sustainability Awards](https://packagingeurope.com/sustainability-awards?ref=packagingeurope.com) for its [flat sheets](https://packagingeurope.com/features/sustainability-awards-finalist-interview-nano-cellulose-flat-sheets/13356.article?ref=packagingeurope.com) entirely made from fibrillated cellulose. Formed without synthetic binders, the material is said to be suitable for use in packaging, barrier films, and coatings while remaining fully compostable on land and underwater, Our [latest edition](https://packagingeurope.com/features/how-the-eu-commission-plans-to-regulate-biobased-feedstock-in-the-ppwr/14324.article?ref=packagingeurope.com) of the Brief also took an in-depth look at the [European Commission](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com)’s analysis of biobased feedstock in plastic packaging to answer the question: are bioplastics a viable contribution to the Packaging and Packaging Waste Regulation’s sustainability goals? **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Securikett launches security tapes made from recycled material URL: https://www.packagingeurope.com/securikett-launches-security-tapes-made-from-recycled-material/ Last updated: 2026-06-09T13:54:48.000Z **At interpack 2026, Securikett launched a new range of security tapes made from recycled materials.** The new portfolio of tapes comes in various widths while featuring a prominent tamper-evident effect when removed. The company reports that the new tapes can reliably trigger when a pack has been tampered with even when multiple layers of security tape are applied on top of each other. A key feature is the adhesive-free zone on the centre of the tape, which prevents premature activation of the “void” effect caused by vibration during transport or impacts such as parcel drops, in a bid to maintain functionality until intentional opening. Werner Horn, CEO of Securikett, comments: “Our new security tapes made from recycled materials represent another important step toward sustainable packaging solutions, complementing our proven paper-based tapes. “For customers who cannot or prefer not to switch to paper, they provide an ecological alternative that enables both secure and more sustainable packaging.” **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Swedish DRS certified by RecyClass for food-safe, traceable PET bottle sorting URL: https://www.packagingeurope.com/swedish-drs-certified-by-recyclass-for-food-safe-traceable-pet-bottle-sorting/ Last updated: 2026-06-09T09:50:57.000Z **Sweden’s** [**Returpack/Pantamera**](https://www.pantamera.nu/?ref=packagingeurope.com) **has become the first deposit return system in Europe to receive** [**RecyClass**](https://recyclass.eu/?ref=packagingeurope.com) **certification for its PET bottle sorting process, verifying that the recycled plastic is food-safe and meets EU traceability requirements.** This certification comes under EU regulation 2022/1616, which oversees the collection, pre-treatment and traceability of recycled plastic for use in food and beverage packaging. In this case, it confirms that recyclate from the Returpack system is traceable, food-safe, and ready to re-enter the supply chain. The certification has been audited by [QHSEcert GmbH](https://qhse-cert.de/?ref=packagingeurope.com). According to Returpack, deposit return systems are ‘structurally well-positioned’ for RecyClass certification because each container is identified at barcode level at the point of return. This helps to unlock clean, uncontaminated material flows throughout the supply chain. “The certification confirms that we have strong control and traceability throughout the entire flow, from collection and sorting to delivery to our material recyclers,” says Sara Wester Bergendorff, head of Sustainability and Quality at Returpack. “It is also proof that our working methods and processes already meet high standards of quality and safety. “The plastic we collect comes in as a clean, identified mono-material stream from the start. That’s the structural advantage of a deposit system. This certification gives our material customers and beverage producers the documentation they need to put that material back into new packaging.” Returpack previously reported that it had collected [over 3 billion](https://packagingeurope.com/news/over-3-billion-pet-bottles-and-aluminium-cans-returned-through-swedish-drs-in-2025/14072.article?ref=packagingeurope.com) PET bottles and aluminium cans in 2025, marking a 130 million increase compared to the previous year. Sweden’s return rate also rose to 88.4% percent, approaching the national target of 90%. In other news, [TOMRA](https://www.tomra.com/en-gb?ref=packagingeurope.com) Reuse has announced the installation of [two return machines](https://packagingeurope.com/news/tomra-installs-cup-return-machines-at-german-train-station/14333.article?ref=packagingeurope.com) at Freiburg Central Station in Germany. Together with the established [RECUP](https://recup.de/en/?ref=packagingeurope.com) network, the machines seek to offer consumers a convenient way to return their cups without needing to find a participating café. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Sustainability Perspectives: The role of water-based chemistry in packaging URL: https://www.packagingeurope.com/sustainability-perspectives-the-role-of-water-based-chemistry-in-packaging/ Last updated: 2026-06-09T09:25:46.000Z _No content available._ ### Barrier lining applied to lightweight plastic buckets, including PCR version URL: https://www.packagingeurope.com/barrier-lining-applied-to-lightweight-plastic-buckets-including-pcr-version/ Last updated: 2026-06-10T05:41:41.000Z [**Cambrian Packaging**](https://cambrianpackaging.co.uk/?ref=packagingeurope.com)**’s range of barrier buckets for solvent- and water-based products, complete with a 100% post-consumer recycled liner, is said to improve storage efficiency and reduce emissions in transit.** A specialist barrier liner has been fully welded to the interior of Cambrian Packaging’s existing range of tamper-evident buckets. This is expected to prevent oxygen, moisture, UV light, and other external influences from permeating the container from either direction. It is also anticipated to maintain the bucket’s stability and prevent corrosion when exposed to solvent-based or reactive materials. Altogether, the liner is designed to maintain packaging stability and product quality throughout long storage periods, including those lasting several months. In turn, the product’s shelf life and consistency are set to improve. To support internal sustainability goals and reduce liability to the UK’s Plastic Packaging Tax, Cambrian Packaging can apply the barrier technology using 100% post-consumer recycled materials. The company goes on to emphasize that its buckets are suitable for both solvent-based and water-based products without requiring different coatings. Customers can use one SKU across multiple product lines to simplify stock management. Potential applications include certain food applications, such as fruit fillings, as well as paints, coatings, carpet adhesives, inks, construction materials, and road repair products. Compared to conventional metal containers, the buckets are set to improve storage efficiency. Up to 748 barrier buckets are expected to fit onto one pallet, whereas only 322 metal buckets will fill the same space – marking a 132% increase in pallet capacity. This means that a single truck can carry a shipment of 24,684 barrier buckets on 33 pallets. Reportedly, three trucks and 77 pallets would be required to ship the same volume of tin buckets. The barrier buckets are also intended to help lower transport costs, with one unit weighing 415g – a 57% weight reduction compared to a 973g tin bucket. According to Cambrian Packaging, these features can help companies reduce their transport-related emissions. The buckets themselves are designed to resist pressure and vibration without leaking, and to be shaker-approved for mixing and selling without additional processing. Their barrier-specific lids are set to prevent film build-up, reduce product waste, and avoid costly recalls. The buckets are available in 2.5L, 5L, and 10L sizes. Customers can choose between virgin plastic and 100% PCR variants, and can also opt for in-mould labelling to avoid an extra step for manual labelling. Low minimum order quantities allow companies to conduct product trials and apply the buckets to new launches – all without high upfront investment or inventory risk. “We’re excited to be launching our new barrier buckets,” says managing director Adair Simpson. “The innovative technology will be a game-changer for markets that have traditionally relied on tin. “Whilst tin packaging has its place, it can often be a challenge in terms of recyclability and the added costs involved with its weight and storage capabilities. “Providing our customers with the best possible packaging options is always our priority, and we’re excited to offer brands a more sustainable, cost-effective solution. “This innovation not only benefits business operations but also extends product shelf life and delivers a better experience for end users.” The new range will be displayed on Stand 400 at [Surfex 2026](https://www.surfex.co.uk/?ref=packagingeurope.com). Last year, [Amcor](https://www.amcor.com/?ref=packagingeurope.com) worked alongside [Flügger](https://www.flugger.com/en/?ref=packagingeurope.com) to implement [50% post-consumer recycled plastic](https://packagingeurope.com/news/flugger-sells-50-pcr-paint-cans-as-amcor-assists-in-virgin-plastic-cuts/13257.article?ref=packagingeurope.com) into its new paint container. The move was anticipated to reduce virgin plastic without impacting packaging quality or user experience. Since then, [Autopack](http://www.auto-pack.co.uk/?ref=packagingeurope.com) has launched a [semi-automatic bucket line](https://packagingeurope.com/news/autopack-targets-reduced-costs-and-manual-effort-with-semi-automatic-bucket-system/13717.article?ref=packagingeurope.com) to eliminate the manual effort of separating and orientating empty buckets from a stack. The line is hoped to reduce the initial cost compared to a fully automatic system and serve customers in the food, household, pharmaceutical, and personal care sectors. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### FIFA permits single-use bottles in World Cup stadiums after reuse ban backlash URL: https://www.packagingeurope.com/fifa-permits-single-use-bottles-in-world-cup-stadiums-after-reuse-ban-backlash/ Last updated: 2026-06-09T07:08:39.000Z **After facing** [**backlash**](https://packagingeurope.com/news/fifa-bans-reusable-bottles-from-stadiums-during-world-cup-matches/14351.article?ref=packagingeurope.com) **for its ban on reusable bottles at World Cup stadiums,** [**FIFA**](https://www.fifa.com/?ref=packagingeurope.com) **has amended its guidelines to allow one factory-sealed, single-use plastic bottle per spectator – sparking further concerns about fan safety and packaging waste.** Last week, FIFA updated its [Code of Conduct](https://digitalhub.fifa.com/m/50ebae81c412b7d5/original/FIFA-World-Cup-2026-Stadium-Code-of-Conduct.pdf?ref=packagingeurope.com) and notified ticketholders that [reusable bottles were no longer permitted](https://packagingeurope.com/news/fifa-bans-reusable-bottles-from-stadiums-during-world-cup-matches/14351.article?ref=packagingeurope.com) in World Cup football stadiums – despite previous indications that fans would be allowed to bring an empty, transparent, reusable plastic cup with a capacity of up to 1L (33.8 oz). The ban applied to any form of closed or capped receptacle, including bottles, cups and cans. FIFA explained that many of the venues already ban beverage containers purchased outside the stadium for safety reasons, and that its own guidelines were intended to prevent injuries among spectators and players alike. The decision was met with widespread backlash. Fans expressed concern that preventing fans from bringing their own drinks would have serious implications for human health, with some matches expected to take place in temperatures of over 28°C. Multiple sources, including the [Football Supporters’ Association](https://thefsa.org.uk/?ref=packagingeurope.com) (FSA), highlighted suspicions that the decision was a ‘money-grab’ – forcing spectators to purchase water at the venue and benefit FIFA’s long-term partnership with [Coca-Cola](https://www.coca-colacompany.com/?ref=packagingeurope.com). Now FIFA has [shared a post](https://x.com/FIFAcom/status/2063022567141638254?ref=packagingeurope.com) on its official X account to “provide some clarity” on the hydration policy at FIFA World Cup stadiums in the United States and Canada. Heimo Schirgi, CEO of the FIFA World Cup 2026, explains in a video: “One soft, plastic, disposable, factory-sealed water bottle up to 20 oz (590ml) will be permitted per spectator. What is not allowed are hard-sided, reusable water containers which could pose a safety and security risk.” So far, no further explanation has been provided for stadiums in Mexico. > All fans will be permitted to bring in one, soft, plastic, 20 ounces (590ml), factory sealed disposable water bottle into any FIFA World Cup 2026 match in the USA and Canada. ✅ > > As FIFA World Cup 2026 Chief Operating Officer, Heimo Schirgi, explains, fans will not be permitted… [pic.twitter.com/ePEHq9oalJ](https://t.co/ePEHq9oalJ?ref=packagingeurope.com)— FIFA (@FIFAcom) [June 5, 2026](https://x.com/FIFAcom/status/2063022567141638254?ref%5Fsrc=twsrc%5Etfw&ref=packagingeurope.com) Fans have continued to express their doubts on social media. One point of contention is whether a single bottle is enough to keep fans hydrated, especially during long commutes, and whether refills are still an option inside the stadiums. “One bottle? It looks hot,” one commenter [expressed](https://x.com/chambers%5Fco/status/2063148875230196188?ref=packagingeurope.com). “Hopefully you have free water fountains for refills.” “Most stadiums are not downtown, and fans will start their journey a fair distance from the stadium,” another [stated](https://x.com/CantHideFAH/status/2063151527183700273?ref=packagingeurope.com). “You are effectively saying that they can start their journey with a sealed water bottle but not allowed to open it till they pass security.” The reasoning behind the ban has also come into question, with social media users continuing to accuse FIFA of exploiting fans for money. Some have argued that safety concerns are not a justifiable reason for banning certain bottle formats over others. “Safety concerns,” one fan [laughed](https://x.com/DeanRam8596/status/2063217588776157676?ref=packagingeurope.com). “Like a fully sealed bottle couldn’t hurt anyone if thrown!” However, another provided a [different perspective](https://x.com/iate%5Fthepizza/status/2063679912611897358?ref=packagingeurope.com): “Hate to say this, but I actually think this is a good idea. Fans will absolutely be throwing their water bottles at other fans and players. Better to get domed with a plastic bottle than a 40 oz Stanley.” Additionally, commenters have underlined the environmental implications of only allowing one soft plastic bottle into the stadium, especially if refills are not available. “How does encouraging single-use plastic bottles fit in with your environmental strategy?” one commenter [asked](https://x.com/Robertjameses/status/2063213435073052840?ref=packagingeurope.com) – pointing to FIFA’s [World Cup 2026 Sustainability Strategy](https://inside.fifa.com/tournament-organisation/world-cup-2026-sustainability-strategy/environmental-pillar?ref=packagingeurope.com). Among other measures, the organization states its intent to favour products that reduce waste and improve resource efficiency; to implement guidelines to help stadiums reduce waste in line with circular economy principles; and to raise awareness on climate action. “Who doesn’t love a single-use plastic bottle?” [said](https://x.com/grahambedbrook/status/2063165427878908061?ref=packagingeurope.com) another fan. “How many millions of them are going to be used during the World Cup?!” “You really haven’t thought about the environmental impact,” a third commenter [concluded](https://x.com/NEFootyEnthuse/status/2063239807342358986?ref=packagingeurope.com). In other news, [PepsiCo](https://www.pepsico.com/en/?ref=packagingeurope.com) has kicked off a football-themed brand campaign with [limited-edition thermochromic cans](https://packagingeurope.com/news/colour-changing-pepsi-cans-offer-football-fans-the-chance-to-win-prizes/14350.article?ref=packagingeurope.com) that change colour at the ‘optimal’ drinking temperature and give fans the chance to win exclusive prizes. [Coca-Cola North America](https://www.coca-cola.com/us/en?ref=packagingeurope.com) has also teamed up with [Panini America](https://www.paniniamerica.net/?ref=packagingeurope.com) to celebrate the [FIFA World Cup 2026](https://www.fifa.com/en/tournaments/mens/worldcup/canadamexicousa2026?ref=packagingeurope.com) with [peel-back labels](https://packagingeurope.com/news/coca-colas-peel-back-labels-reveal-fifa-world-cup-stickers-for-football-fans/14339.article?ref=packagingeurope.com) revealing collectable stickers on select bottles. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Could flexible plastics be replaced with paper? URL: https://www.packagingeurope.com/could-flexible-plastics-be-replaced-with-paper/ Last updated: 2026-06-08T13:51:41.000Z **Earlier this year the Ellen MacArthur Foundation released** [**a report**](https://packagingeurope.com/news/replace-flexible-plastics-with-paper-suggests-ellen-macarthur-foundation/14012.article?ref=packagingeurope.com) **that recommended paper solutions as an alternative to flexible plastic packaging. In a recent conversation with Laura Smith, Programme Manager for Plastics and Packaging at the Ellen MacArthur Foundation, we unpacked and examined the key findings of the report.** --- **Please could you give us a quick overview of the report and its key recommendations?** Flexible plastic packaging – wrappers, pouches, and sachets – is the fastest-growing segment of plastic packaging globally, and the hardest to manage after use. Because of its small size and low value, small-format flexible packaging is rarely collected in practice, particularly in markets with informal waste collection. The result is that flexible plastic packaging accounts for 80% of plastic packaging entering the oceans. Paper-based packaging has a crucial role to play in tackling this in markets with high leakage rates – but only if it is responsibly designed, to avoid replacing one set of problems with another. The report explores the potential benefits, limitations, and risks of paper-based packaging, and sets out six critical criteria that define ‘responsibly designed’ paper-based packaging. Promising innovations are emerging, but paper packaging that meets these requirements does not yet exist at the scale, cost, and performance needed. Our report calls for urgent, systematic investment in innovation to develop paper-based solutions that deliver real benefits. Paper substitution is just one of many tools to tackle this. Since their size is the main barrier to collection, opportunities to reduce reliance on small-format flexibles altogether should be prioritised wherever feasible, such as reuse and elimination. **The report sets out guardrails for paper-based alternatives to flexible plastics – please could you talk us through some of the most important ones?** The six critical criteria define how paper-based alternatives can deliver benefits while minimising risks. Falling short on any one could undermine environmental outcomes and confidence in paper-based alternatives. The fundamental advantage of paper over plastic-based flexible packaging is that it can be designed to be both recyclable and biodegradable across different environments. The primary goal is for this packaging to be recycled. Designing packaging for recyclability in local systems would enable this over time, once collection systems are in place. At the same time, this packaging is leaking into the environment at the rate of 25,000 items per second, so we must design a safety net for when this happens. Designing packaging to meet robust, recognised standards for home composting and biodegradation is the best available safeguard against hazardous chemicals and persistent plastic pollution in the case of leakage. Technical, economic, and consumer needs are critical to achieving adoption at scale. Packaging must deliver the product protection, shelf life, and consumer usability needed in the specific context where they are used, in a way that is economically viable for both businesses and consumers. Packaging must also be responsibly sourced, responsibly produced, and part of a broader, socially inclusive circular economy strategy. The report sets this out in more detail. This is a high bar. The vast majority of solutions today do not meet it. Achieving recyclability, biodegradability, and barrier properties at the same time is challenging. Early progress signals real momentum, but significantly more innovation is needed to expand the range of applications where responsibly designed paper becomes a technically and economically viable tool. **EMF says that the findings of this report are particularly relevant for countries like India, Indonesia, Thailand, Vietnam, and the Philippines. Why is this the case?** These countries are home to large and growing sachet economies, where single-use flexible packaging is central to how fast-moving consumer goods reach low-income consumers. At the same time, formal collection and sorting infrastructure is limited, with informal waste pickers playing a vital role. The problem is that there is no economic incentive for a waste picker to collect a sachet: they would have to pick up 60 sachets in order to get the same value as a single PET bottle. As a result, leakage into waterways, land, and the ocean is significantly higher than in countries with more developed waste management systems. We are also mindful of the sensitivities in this region around forestry and land use, which is why our sourcing guardrails – which avoid putting more pressure on forests through reducing and diversifying fibre sources across sourcing portfolios – are so important. **Does the Foundation believe that material substitution should always be favoured over the development of reuse schemes and recycling infrastructure for plastics in these territories, or is the reality more nuanced?** Avoiding the generation of packaging waste in the first place is the most direct way to address waste and pollution. Material substitution does not solve the collection problem: small-format flexible packaging is hard to manage once it becomes waste, regardless of the material. Alternative delivery models, such as reuse and packaging-free models, should be prioritised where feasible and beneficial. Shifting towards larger, widely-recycled formats can also be more effective than paper substitution. There are many opportunities to reduce reliance on small-format flexibles in the near term. Many products sold in small-portion sachets — such as home or personal care products, or milk — are already available in reusable or larger, widely recycled formats in the same markets. When reducing reliance on small-format flexibles is not feasible, material substitution plays an important role. It is not a silver bullet, but a valuable way to reduce harm while systems catch up. In all cases, scaling effective collection, sorting, and recycling infrastructure is essential. This is critical to reduce leakage and ensure that all packaging is kept out of the environment and circulated within the economy. **Proponents of flexible plastics often point to supposed advantages in terms of carbon emissions, weight, and functionality. Would a move to paper alternatives necessitate any trade-offs as far as these three factors are concerned?** The functional properties of plastic are undeniable. It is a remarkably effective material, and that is precisely why it has become so dominant in flexible packaging. But the innovation landscape for paper-based alternatives is advancing quickly, and functionality is catching up fast. The functional performance of current flexible plastic packaging frequently exceeds what the product inside actually requires. Barrier specifications have often been based on what plastic can provide rather than genuine product needs. That creates more headroom for paper-based solutions than a direct material comparison might suggest. On carbon, neither material holds a clear advantage. Our report sets out useful rules of thumb, but lifecycle outcomes are shaped by sourcing choices, manufacturing processes, and what happens to the packaging at end-of-life. In high-leakage markets where flexible plastics are frequently burned, the calculus shifts considerably. On weight, paper-based flexible packaging currently weighs 1.2 to 1.5 times the weight of a comparable plastic equivalent. That has implications for transport emissions. But it is not a fixed gap. As barrier coating technologies improve and substrates become more optimised for flexible applications, we would expect that differential to narrow. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### McKinsey recommends AI as a tool to tackle costs at pulp and paper mills URL: https://www.packagingeurope.com/mckinsey-recommends-ai-as-a-tool-to-tackle-costs-at-pulp-and-paper-mills/ Last updated: 2026-06-08T12:01:09.000Z **In its latest** [**insights article**](https://www.mckinsey.com/industries/packaging-and-paper/our-insights/resetting-cost-competitiveness-in-pulp-and-paper-packaging?ref=packagingeurope.com)**,** [**McKinsey & Company**](https://www.mckinsey.com/?ref=packagingeurope.com) **makes the case for using AI to stage cross-functional interventions and bring down the total cost baseline at pulp and paper packaging mills.** --- **The global outlook** McKinsey notes that factors such as the COVID-19 pandemic, the war in Ukraine, the conflict in Iran, and the growing application of tariffs have led to slowing demand and limited growth in the paper and pulp industry. Fibre markets have tightened in response to reduced access to Russian tinder, for example. Overcapacity has persisted across grades, the article continues. Input costs also remain volatile across the globe; fibre has become more expensive in Europe and large parts of North America – partially in response to the mountain pine beetle epidemic in Canada. Companies in Latin America and Southeast Asia have access to lower-cost short fibres and have reportedly gained a structural advantage; in turn, they have branched out to Western markets and increased the cost pressure on European and North American competitors. Yet land cost inflation, rapid pulp capacity expansion, and the resultant competition for raw materials have also driven up eucalyptus prices for Latin American customers. At the same time, Indian producers have experienced a spike in prices for old corrugated containers. Generally speaking, some companies have expanded their capacity and converted legacy assets, such as reconfiguring newsprint machines to produce containerboard – and this has created oversupply in certain segments. At the same time, post-pandemic demand has normalized, e-commerce growth has stabilized, and consumer demand has weakened, which has resulted in flat or declining volvumes across several end markets. This has led to imbalanced supply and demand, which has driven market compression across the paper and packaging value chain. Demand patterns are also changing, as market players in consumer packaged goods are lowering inventory levels, increasing order volatility, and adjusting prices more frequently. These conditions have led to more variability in mill operations and emphasized the importance of utilization, planning, and cost efficiency. McKinsey goes on to explain that companies can no longer bridge the cost gap through optimized procurement, lean manufacturing or energy efficiency. “For decades, the pulp and paper packaging industry operated on a stable economic model: high asset intensity, strong variable margins, and a focus on maximizing throughput to absorb fixed costs,” the article reads. “That model is now under sustained pressure.” **The ‘site sprints’ approach** Fibre is thought to be the largest cost component across most pulp and paper packaging operations, comprising 25-70% depending on vertical integration and geography. Energy generally accounts for 10-25% of costs; McKinsey suggests that integrated mills can generate their own energy and partially offset these expenses, but this will not entirely negate their reliance on external energy markets. Other expenses include chemicals (8-25%) and logistics (10-15%). Fixed costs like labour, maintenance, and depreciation are also considered to range from 15-25% as utilization declines. McKinsey argues that successful companies are transitioning from siloed cost programmes into integrated approaches that cover the full production system – using advanced data capabilities and generative AI to coordinate operations, procurement, energy, and analytics. McKinsey refers to this approach as ‘site sprints’. Fast and cross-functional interventions target the total cost baseline of a mill, with companies identifying the cost-optimal operating point of their production systems through optimized fibre use, machine performance, energy systems, and indirect spending; this information can be used to plan their next steps. Through the site sprints model, companies are expected to achieve ‘substantial’ cost reductions and increase capabilities for sustained performance improvement. These results are thought to be a ‘critical’ factor for competitiveness in lower-growth and volatile environments. The paper and pulp industry has previously been slow to catch up with digital progress, McKinsey suggests, but points to the increasing deployment of the site sprint approach. Early use cases in procurement, supply chain, and manufacturing applications are already said to have improved decision-making, lessened manual effort, and enabled cost optimization across the supply chain. The article recommends that companies undertake site sprints within a single team that integrates operations, procurement, energy management, and data science. **How it can help** To demonstrate its approach, McKinsey raises the example of a global pulp and paper company that undertook site sprints across its global plant network in under two years. This was said to unlock cost savings ranging from 8% to 20% at individual mills, totalling several hundred million dollars’ worth of impact. Now the company is said to independently conduct multiple site sprints annually. The article highlights gen AI as a helpful tool for making fast, consistent decisions at scale – especially for supplier analysis, demand planning, production optimization, and other information-intensive processes. Alongside traditional AI, it is recommended as a means of launching advanced recipe management across fibres, energy, and other variable costs. Analytical models could help identify opportunities to lower cost inputs without compromising product specifications – helping market players achieve cost-efficient optimization across grades in production and development. Improving wood fibre yield has apparently helped the pulp and paper company capture additional percentage points of valuable output and reduce spending. Another complementary area is lean operations and manufacturing. Customers could optimize fibre yield from the source to the web through improved chip quality management, cooking control, web break prevention, and more. McKinsey’s partner has mapped fibre losses across the value stream and targeted root-cause interventions; the article says that this undertaking has lowered fibre spend by several percentage points across both virgin and recycled mills. Undertaking comprehensive improvements in yield, runnability, and chemical dosing is expected to reduce waste, downtime, and variability while improving throughput. Integrating the optimization of steam, power and utility systems alongside production planning and energy price signals could also bring down total energy costs, according to McKinsey. For instance, the pulp and paper company has optimized the energy system at one of its largest integrated mills, and it now reports improvements in its dynamic steering of steam and power generation in line with electricity market conditions and operational constraints. As a result, the company is said to have reduced its energy consumption by several hundred gigawatt-hours every year. McKinsey says that the site has turned from a net fuel consumer into a net exporter. To overcome fragmentation and improve optimization in indirect spend, the article recommends that companies look at category redesign, local sourcing, supplier consolidation, and bundled service models. McKinsey states that a cross-functional approach, including dynamic recipe optimization based on market conditions, has helped the pulp and paper company lower variable production costs by up to 5% without compromising consistent product quality. Companies should consider any trade-offs when making changes across multiple areas, the article advises. For instance, making a fibre substitution may require companies to refine their energy and chemicals mix to maintain the final product’s ideal properties. According to the article, AI could help understand interdependencies and trade-offs across the full system. It could also intelligently combine and offset negative effects, thus reducing costs – potentially by up to 20%, depending on the company’s starting point and asset configuration – and arriving at a better product. McKinsey adds that new technologies could take mill operations further. Robots could unlock agentic capabilities and create opportunities for large-scale mill automation based on physical AI. In a previous article, McKinsey suggested that paper and packaging companies should pursue [multiple smaller deals](https://packagingeurope.com/news/make-more-small-deals-to-grow-mckinsey-tells-paper-and-packaging-companies/14031.article?ref=packagingeurope.com) throughout the year, rather than large acquisitions; this approach would achieve growth, increase returns, and overcome industry disruption. Meanwhile, [The Consumer Goods Forum](https://www.theconsumergoodsforum.com/?ref=packagingeurope.com)’s [Plastic Waste Coalition of Action](https://www.theconsumergoodsforum.com/planet/plastic-waste/?ref=packagingeurope.com) has published a [report](https://packagingeurope.com/news/report-upfronts-ai-as-key-tool-in-packaging-design-sorting-and-traceability/13837.article?ref=packagingeurope.com) indicating that AI can help companies generate and optimize packaging design, sort waste effectively, and trace materials throughout the supply chain. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Spotlighting PPWR, innovations and AI at Sustainable Packaging Summit 2026 URL: https://www.packagingeurope.com/spotlighting-ppwr-innovations-and-ai-at-sustainable-packaging-summit-2026/ Last updated: 2026-06-08T07:49:38.000Z **The** [**Sustainable Packaging Summit**](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/summary?ref=packagingeurope.com) **is returning to the Jaarbeurs Event & Exhibition Centre, Utrecht, on 10 – 12 November 2026 – complete with another jam-packed agenda covering all things sustainable packaging.** The Summit is back with a unique itinerary of high-level panels, keynotes, and breakout sessions. Each day of the event will foreground a thematic focus on the opportunities and challenges associated with sustainability for packaging. The first day will take stock of the strategic landscape and business mobilization; the second day will explore roadmaps for transformation in packaging materials; and the third will consider the opportunities on the innovation horizon. **What’s on stage** On the plenary stage, the Summit will open with a fireside chat with [Unilever](https://www.unilever.com/?ref=packagingeurope.com)’s former CEO Paul Polman, who will also join Michelle Gibbons of the [European Brands Association](https://aim.be/?ref=packagingeurope.com) (AIM) for a discussion on strategic leadership. As ever, various major brand owners will be in attendance, including [PepsiCo](https://www.pepsico.com/en/?ref=packagingeurope.com), [Procter & Gamble](https://us.pg.com/?ref=packagingeurope.com), and [Bel Group](https://www.groupe-bel.com/en/?ref=packagingeurope.com). Also among this year’s unmissable lineup is a panel of representatives from the [European Commission](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com), joining [EUROPEN](https://www.europen-packaging.eu/?ref=packagingeurope.com)’s Francesca Stevens in an open discussion around the next steps for the Packaging and Packaging Waste Regulation (PPWR). So, too, will the main stage host a dedicated discussion on the role of AI in handling post-consumer waste – and the list goes on, with back-to-back conversations on the current packaging landscape scheduled throughout the Summit. Topics with a narrower focus will be explored through workshops and briefings in breakout sessions. These will include a two-year reflection on the PPWR’s progress with Tom Pollock from [GreenBlue](https://greenblue.org/?ref=packagingeurope.com), a conversation around the HolyGrail intelligent sorting initiative, and a deeper dive into innovation and regulation in South America with the [Brazilian Packaging Association](https://www.abre.org.br/?ref=packagingeurope.com) (ABRE). More speakers will be announced in the coming weeks – watch this space! **Sustainability Awards** Join us on 11 November for an awards ceremony to commemorate the winners of this year’s Sustainability Awards! One winner will be selected from each of the [new-and-improved categories](https://packagingeurope.com/news/announcing-the-finalists-of-packaging-europes-sustainability-awards-2026/14337.article?ref=packagingeurope.com) making their debut at this year’s Summit, and each will take home a coveted crystal trophy. The big event will be followed up by a celebration, where attendees can make new connections and let loose – complete with food, drink and a live band for your entertainment. The following day, all Sustainability Awards finalists will feature in a dedicated Q&A to share the stories behind their products and answer audience questions in real time. This year’s cohort hail from a range of geographical regions, from Europe and North America to Asia and South America. Don’t miss this valuable insight into the innovative developments leading the charge into a more sustainable future for the packaging industry. **Networking opportunities** The Summit will also offer scheduled networking activities, including lunches, themed huddles, and an exclusive VIP networking session with Paul Polman and other business leaders. Attendees will also have time to forge new connections on the show floor – both through our wide range of high-quality exhibitors and a daily series of emerging technology presentations providing bite-sized insights into the directions this industry is moving. With 49 confirmed exhibitors and counting, don’t be afraid to throw your own hat into the ring: follow [this link](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/exhibitor-sponsor-form?ref=packagingeurope.com) to sign up as an exhibitor or sponsor, or for opportunities dedicated to start-ups and research projects. [**Click here**](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/ticket-pricing?ref=packagingeurope.com) **to purchase a ticket to the Sustainable Packaging Summit, or visit the** [**website**](https://www.packagingsummit.earth/event/d66d241d-085d-41f3-90e8-ac135fa07043/summary?utm%5Fcampaign=summit26&utm%5Fmedium=navbar&utm%5Fsource=PE) **to learn more about the event.** ### Light-shielding paper pillow packs hide rare trading cards before opening URL: https://www.packagingeurope.com/light-shielding-paper-pillow-packs-hide-rare-trading-cards-before-opening/ Last updated: 2026-06-08T07:15:36.000Z [**Toppan**](https://www.toppan.com/en/?ref=packagingeurope.com) **has designed its recyclable, paper-based pillow packaging to achieve a 98% light-shielding rate for trading card packets, preventing consumers from identifying rare cards before opening.** As the Japanese trading card market grows, Toppan identifies increasing efforts to phase out plastics and reduce greenhouse gas emissions in line with stricter environmental regulations, especially in Europe. Yet paper materials have posed challenges, including the need for specialized forming technology to minimize wrinkling. Consumers have also taken advantage of a paper packet’s transparency to engage in ‘pack searching’ – trying to identify rare cards before opening a pack. Toppan’s new pillow packaging avoids the plastic components of traditional trading card packaging, instead comprising a paper-based and a heat-sealing coating layer. Since the paper content exceeds 51% by weight, the pack qualifies for Japan’s Paper Mark recycling symbol, which is set to help customers display their commitment to sustainability. Applying aluminium vapour deposition to the paper has unlocked a light-shielding rate of at least 98%, according to Toppan. This is expected to prevent consumers from ‘pack searching’, or taking advantage of the paper’s transparency to search for rare cards before opening a pack. Customers can also print directly onto the aluminium vapour deposition layer to apply vivid colours, a metallic finish, and design fidelity to a pack – reportedly comparable to conventional plastic packaging. Toppan has also developed dedicated pouch-making machinery, including optimized feed rollers and specialized jigs for the folding unit. This is anticipated to minimize wrinkling while achieving high-speed folding during mass production. Toppan plans to mass-produce 30 million pillow packs per year from autumn 2026\. After the market size for trading cards tripled to [over ¥3 billion](http://www.toys.or.jp/pdf/2025/2024%5Fdata%5Fzenpan.pdf?ref=packagingeurope.com) between 2019 and 2024, the company hopes to support global trading card manufacturers – including restaurant chains, apparel brands, and more – to adopt a fibre-based packaging alternative. In other news, [Hasbro](https://corporate.hasbro.com/en-us?ref=packagingeurope.com) previously [sparked conversation](https://packagingeurope.com/news/hasbro-faces-criticism-for-overpackaged-dungeons-and-dragons-dice-box/12900.article?ref=packagingeurope.com) around its [Dungeons & Dragons](https://www.dndbeyond.com/?ref=packagingeurope.com) Adventure Dice Set box after consumers accused the company of overpackaging a tiny product. While the company sought to remove [‘virtually all plastic’](https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-phase-out-plastic-new-toy-and-game-packaging?ref=packagingeurope.com) from new game and toy packaging by 2022, it has since decided to [reintroduce](https://packagingeurope.com/news/hasbro-re-introduces-plastic-into-its-toy-packaging/9683.article?ref=packagingeurope.com) rPET and bio-PET windows and blisters to the boxes for its six-inch figurines; but while Hasbro has been criticized for its plastic packaging policies, others argue that on-shelf visibility and a memorable unboxing experience are essential marketing tools for products related to tabletop roleplaying games. Meanwhile, [UPM Adhesive Materials](https://www.adhesivematerials.upm.com/?ref=packagingeurope.com) has teamed up with [One.Five](https://www.one-five.com/?ref=packagingeurope.com) to package stationery in [transparent paper](https://packagingeurope.com/news/upm-wraps-sticky-notes-in-transparent-recyclable-paper-to-reduce-co2/13562.article?ref=packagingeurope.com). Together, the partners plan to streamline the packaging’s recyclability and lower its CO2 emissions. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### UPM’s ‘compliant by design’ packaging materials for the post-PPWR world URL: https://www.packagingeurope.com/upms-compliant-by-design-packaging-materials-for-the-post-ppwr-world/ Last updated: 2026-09-02T08:14:33.000Z **In this edition of the Spotlight,** [**UPM**](https://www.upm.com/?ref=packagingeurope.com) **explains how converters and brand owners can pave a path to PPWR-compliant packaging by looking to renewable feedstocks as a source of sustainable, bio-based packaging and labeling materials.** On 12 August 2026, the world will change for many European companies. From that day forward, they’ll need to comply with the EU’s Packaging and Packaging Waste Regulation (PPWR). And while a grace period will remain for some of the requirements (such as Design for Recycling criteria to be applied from 1 January 2030), the window to prepare is only getting smaller. The good news is that the transition does not require trading off performance and efficiency for sustainability. Many materials shown to be recyclable, reduce carbon footprints and have proper supply chain traceability while delivering the same functional results are already available. UPM’s portfolio of [packaging and labeling material solutions](https://www.upm.com/solutions-and-innovations/packaging-and-labeling/?ref=packagingeurope.com) exemplifies how performance and sustainability can work hand in glove. ### **How can materials help decarbonize plastic?** ![UPM Spotlight 2](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/4/9/2/19492_upmspotlight2_885315.jpg) The lowest-disruption route to reducing the carbon footprint of plastic packaging is changing the materials rather than the product. UPM Next Generation Renewables produces 100% wood-based biochemicals from sustainably sourced European wood, including a drop-in alternative for PET production. UPM Bio PET™ has a significantly lower carbon footprint than standard, fossil-based PET yet remains fully compatible with existing manufacturing processes and PET recycling infrastructure. Essentially, it can produce the same product with no new equipment, no change to the packaging format, and no impact on recyclability. ### **What are the alternatives to plastic in food packaging?** ![UPM Spotlight 3](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/4/8/9/19489_upmspotlight3_626394.jpg) UPM Specialty Materials produces packaging papers for food and non-food applications, and works directly with converters, brand owners, and other partners to help them to meet their future packaging ambitions. By working closely with partners across the value chain to co-create fibre-based packaging solutions, they provide the required barrier protection while maintaining compatibility with existing fibre recycling streams and compliance with relevant regulations. These solutions can even be used in demanding applications and replace hard to recycle multi-material and layered structures, like coffee and spice packaging. ### **Are labels part of the package?** ![UPM Spotlight 4](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/4/9/1/19491_upmspotlight4_208434.jpg) The PPWR and newly published EN 18120 standards on plastic packaging recyclability define labels as part of the packaging. That’s because a label’s material composition, adhesive type, and ink compatibility with sorting and deinking processes all affect recyclability. That makes choosing the right label critical for compliance. UPM Adhesive Materials offers self-adhesive paper and film label constructions, serving fast-moving consumer goods, logistics, pharmaceutical, beverage, and industrial sectors. ### **From forest to shelf** At UPM, we work closely with our customers to address needs across every stage of the packaging development process – from initial material specification to co-creation for the most technically complex applications. With more than 150 years of experience in bio-based materials, a global network with local regulatory knowledge, and certified production across all product lines, we are positioned to support organizations all over the world with their transition to PPWR-compliant, lower-carbon packaging. Companies that make these material choices now will meet PPWR requirements on their own terms. Those that delay will find themselves struggling under pressure applied by both regulators and market needs. **This content was sponsored by UPM.** ### Flexible packaging is now leading the sustainability conversation URL: https://www.packagingeurope.com/flexible-packaging-is-now-leading-the-sustainability-conversation/ Last updated: 2026-06-08T06:35:01.000Z For a long time, ‘sustainability’ was used to force the packaging industry into incremental improvements. At interpack 2026, the industry demonstrated that flexible packaging is now leading the conversation around sustainability, recyclability, and circularity. Nowhere was this more evident than on the [Korozo Group](https://www.korozogroup.com/?ref=packagingeurope.com) stand. **Leading from the front** This year’s edition of interpack arrived at a defining moment for the entire flexible packaging industry. Sustainability pressures, shifting consumer expectations, and sweeping regulatory change are reshaping the sector simultaneously. The consequence is flexible packaging is no longer a cost centre and a technical challenge to be solved at the lowest possible price. Korozo used interpack 2026 to prove its position as a guiding partner that brands need during this period of transformation. As Selin Bahar Meşulam, Chief Marketing and Growth Officer at Korozo, explains: “Every brand leader we meet now asks about recyclability, shelf life, supply chain resilience, and consumer trust. Packaging is the only touchpoint that reaches every single consumer at the exact moment of purchase. “The implications of this shift are significant. Packaging is no longer at the edge of the conversation. It *is* the conversation. It is the brand’s voice on the shelf, the first point of contact with the consumer, and the place where trust is either built or lost.” Today, consumers want more than to buy a product. They want to know they are doing good. They question how a product is produced, how it is packaged, and what impact it has on the world. This places sustainability at the heart of packaging strategy. Brands are asking even sharper questions. “How does this packaging reduce environmental impact while extending shelf life? What does it communicate to the consumer standing in the aisle?” **Sustainability with intent** Answering those questions decisively is precisely what Korozo does and demonstrated at interpack. The outcomes are grounded in measurable progress rather than aspiration. Korozo’s KoroRCY MDO-PE laminating film is widely used to manufacture fully recyclable mono-material structures that match the performance of conventional multi-layer packaging. Receipt of an EcoVadis Gold Medal and consecutive CDP ‘A’ scores underpin the work Korozo is doing to lead the flexible packaging industry’s transition to a sustainable and circular business model. Selin Bahar Meşulam notes: “Many companies make claims their supply chains cannot fully support. We have been investing for years to ensure ours can. When we talk about sustainability, we mean verifiable progress that adds real value to our customers and their consumers.” Scale matters too. Korozo produces over 138,000 tons of packaging annually, works with customers active in more than 80 countries worldwide, and runs one of Europe’s largest integrated manufacturing facilities in Çorlu, Türkiye. But as she is keen to emphasise, scale alone is not what sets Korozo apart: “Scale with agility and strategic depth set us apart. We treat the growth of our customers as a problem to solve together, and that mindset truly defines everything we do.” This level of partnership with the supply chain is visible through collaborations with spout producers Menshen and Pöppelmann, to a showcase of shelf-ready products from global brands in collaboration with Windmöller and Hölscher. These are not one-off projects but, says Selin Bahar Meşulam: “They reflect a consistent belief that the most durable progress in sustainable packaging comes from working across the value chain as genuine and committed partners. “The packaging industry is changing rapidly; Korozo is one of the main companies helping to lead that change.” **This content was sponsored by Korozo Group.** ### Dutch companies conclude compostable coffee capsule project URL: https://www.packagingeurope.com/dutch-companies-conclude-compostable-coffee-capsule-project/ Last updated: 2026-06-05T14:07:58.000Z **The Clean Cups project, aiming to develop a home-compostable coffee capsule for Nespresso systems, has officially been completed – but is not expected to be commercialized due to market and regulatory conditions.** Created by Dutch companies M-Plastics, Hemcell Resins and Euro-Caps with support from the EFRO East Netherlands programme, the project sought to develop a home-compostable alternative to conventional coffee capsules. The companies identified opportunities to create packaging solutions aligned with growing demand for circular materials and sustainable products. The consortium says it successfully developed functional coffee capsules from a range of raw materials that met the key technical requirements. They were also shown to perform effectively in standard single-serve coffee machines in terms of puncturability, sealing performance and coffee extraction. According to the companies, practical testing showed that large-scale production is feasible using Customer Communications Management (CCM) technology. However, they state that market and regulatory conditions evolved differently during the project than anticipated at the outset, resulting in the project partners deciding not to proceed with commercializing the developed capsule at this time. Despite this, the consortium says that commercial scale-up remains a viable possibility, should regulatory framework evolve more favourably in the future, and that sustainable market introduction also requires sufficient economic viability and favourable market conditions. In related news, [OxBarrier](https://oxbarrier.com/?ref=packagingeurope.com) has [launched](https://packagingeurope.com/news/oxbarrier-licenses-compostable-single-serve-capsule-technology-internationally/13360.article?ref=packagingeurope.com) an international technology licensing programme for its patented compostable single-serve capsule technology, intending to overcome the environmental impacts of conventional capsules without sacrificing performance. OxBarrier’s patents for single-serve capsule technologies have been granted in over thirty countries including all major European markets, Canada, and Australia. [Keurig Dr Pepper Canada](https://www.keurig.ca/?ref=packagingeurope.com) and [Circular Materials](https://www.circularmaterials.ca/?ref=packagingeurope.com) have been encouraging consumers to [recycle their plastic K-Cup pods](https://packagingeurope.com/news/keurigs-k-cup-pods-named-as-recyclable-under-ontarios-blue-box-programme/13954.article?ref=packagingeurope.com) at home via Ontario’s Blue Box Program. Circular Materials has also provided an expanded, standardized list of accepted products for the programme, including coffee pods made from recyclable plastics, toothpaste tubes and deodorant packaging. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### PR3 alliance unveils global reusable packaging symbol URL: https://www.packagingeurope.com/pr3-alliance-unveils-global-reusable-packaging-symbol/ Last updated: 2026-06-08T06:09:57.000Z [**PR3: The Global Alliance to Advance Reuse**](https://www.pr3standards.org/?ref=packagingeurope.com) **has revealed a new global symbol designed to identify reusable packaging and reuse systems worldwide, selected after global market testing involving 1,275 respondents across 17 countries.** The coalition says the launch comes amid global pressure to tackle the plastic and climate crises and growing recognition that the scale of the problem cannot be saved by recycling alone. PR3 states that reuse can cut single-use packaging production by up to 90% and reduce emissions by up to 80%. The symbol was created by Nicole Ascanio Rodriguez and Juan Navarrete, designers and co-founders of [Epigrama Studios](https://epigrama.co/?ref=packagingeurope.com), based in Colombia. The design was selected following multiple rounds of jury review, global market testing and evaluation against criteria including distinctiveness, memorability, actionability, cultural adaptability and recognizability. It was also evaluated to ensure it could be clearly distinguished from the existing recycling symbol. Presented by the PR3 Global Standards Panel, [Rebrand Reuse](https://rebrandreuse.org/?ref=packagingeurope.com) launched in 2025 as a global design initiative to create a universal symbol for reuse systems and reusable packaging. The initiative received 236 submissions from 29 countries across every continent except Antarctica and was selected through an international review, consumer research, and legal evaluation process. The Alliance says use of the symbol is tied to specific criteria within the PR3 Marking & Labeling Standard, soon to be published by the [American National Standards Institute](https://www.ansi.org/?ref=packagingeurope.com). The symbol may only be used on packaging and infrastructure operating within systems that include collection, transport, sorting, washing and reuse processes. The symbol may also appear across collection points, wash facilities, digital interfaces, return systems and reuse infrastructure designed to support end-to-end circular systems. The symbol is being introduced on a range of reusables and reuse infrastructure including cups, food and to-go containers, wine and beverage bottles, cleaning and homecare product containers, collection bins, logistics vehicles and city-wide ecosystems. Some of the organizations working to integrate the symbol include [Huskee](https://www.huskee.co/?ref=packagingeurope.com), deploying the symbol in multiple locations in Australia; [Muuse](https://www.muuse.io/?ref=packagingeurope.com) across locations in Canada, Hong Kong and Singapore; [Eco-Dahab](https://ecodahab.com/?ref=packagingeurope.com) in Egypt; [Re-Universe](https://re-universe.com/?ref=packagingeurope.com) in the UK and [Bold Reuse](https://www.boldreuse.com/?ref=packagingeurope.com) in locations including Missouri, Arizona and Washington in US. In related news, [VTT Technical Research Centre of Finland](https://www.vttresearch.com/en?ref=packagingeurope.com) and the [University of Vaasa](https://www.uwasa.fi/en?ref=packagingeurope.com) announced the advancement of their [reuse pilot](https://packagingeurope.com/news/reuse-pilot-targets-takeaway-and-grocery-foods-in-european-supermarkets/14139.article?ref=packagingeurope.com) for takeaway and grocery packaging, designed to be ‘as easy as buying a ready meal’ in European supermarkets. The programme functions on a deposit model, with consumers paying €3 at the point of sale and receiving a refund when the container is returned. The [New European Reuse Alliance](https://newreusealliance.eu/?ref=packagingeurope.com) (New ERA) recently [announced](https://packagingeurope.com/news/new-european-reuse-alliance-reveals-reuse-champions-winners/14334.article?ref=packagingeurope.com) the first recipients of its Reuse Champions Award, a new annual event celebrating individuals whose ‘leadership, persistence and measurable impact’ are helping to advance reuse across Europe. The Alliance says the award recognizes individuals who have made ‘outstanding contributions’ to advancing reuse systems through industry innovation, policy leadership, education, measurable impact or long-term commitment. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### EU Commission withdraws detailed opinion on German packaging law URL: https://www.packagingeurope.com/eu-commission-withdraws-detailed-opinion-on-german-packaging-law/ Last updated: 2026-06-05T08:42:24.000Z **The** [**European Commission**](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com) **has withdrawn its detailed opinion regarding Germany’s draft Packaging Law Implementation Act, allowing it to enter into force alongside the Packaging and Packaging Waste Regulation.** On 13 February 2026, German authorities submitted a draft of its Packaging Law Implementation Act (Verpackungsrecht-Durchführungsgesetz) to the European Commission. The Commission responded with a detailed opinion under the TRIS procedure, bringing the law’s progress to a standstill. The detailed opinion raised concerns that elements of the draft would be incompatible with the Packaging and Packaging Waste Regulation (PPWR). These included its quarterly reporting obligations – the PPWR only mandates annual reporting – and its direct transposition of provisions regarding producer registration and extended producer responsibility. The Commission also feared that the notified draft would confuse the EU’s definitions of ‘material recycling’, ‘distributor’ and ‘plastic packaging’ as set out in the PPWR– potentially causing discrepancies between markets. As a result, Germany was required to postpone the adoption of the draft until 17 August 2026, and to inform the Commission of its intended response to the objections. **What did Germany say?** On 27 May, German authorities posited that the Commission had mistranslated the notified draft and misinterpreted elements of German packaging law. First, it argued that the notified draft set out a definition of *mechanical* recycling, specifically, and did not reproduce or alter the definition of ‘material recycling’. Furthermore, the draft was said to introduce a definition for ‘placing on the market’ in the context of German deposit return schemes, a move intended to “minimize the adjustment effort for those affected and not jeopardize the well-functioning German deposit and return scheme.” Germany argued that this did not overlap with the Commission’s established definition of a ‘distributor’. Regarding plastic packaging, Germany stated that it defined ‘single-use plastic packaging’ in the absence of a definition within the PPWR. Its own definition was intended for use in the specific implementation of the PPWR, and not to extend the scope of the harmonized packaging bans presented in Article 25 and Annex V of the Regulation. The response added that Germany already has a register for extended producer responsibility and that the draft provision only applies to its existing register. Once the PPWR’sdeadline for establishing a register expires, Germany plans to replace its national provisions with those set out in Articles 44(5) and 44(7) of the Regulation. **How did the Commission respond?** The Commission has accepted Germany’s explanation. Moving forward, it declares that the PPWR’s definition of ‘material recycling’ would be directly transposed into German law; that the clarification of ‘placing on the market’ was necessary to maintain the smooth functioning of German deposit return schemes; and that the draft’s definition of single-use plastic packaging is consistent with the PPWR. It goes on to accept Germany’s explanation regarding the existing extended producer responsibility register, but emphasizes that Germany authorities must repeal these provisions once the PPWR’s deadline for establishing the register has expired. As a result, the Commission has withdrawn its detailed opinion. Now the German Packaging Implementation Act could enter into force alongside the PPWR on 12 August 2026. In other news, the Commission has formally [referred France](https://packagingeurope.com/news/eu-commission-refers-france-to-court-of-justice-for-undisclosed-labelling-law/14270.article?ref=packagingeurope.com) to the [Court of Justice of the European Union](https://curia.europa.eu/jcms/jcms/j%5F6/en/?ref=packagingeurope.com) – accusing the country of enforcing a nation-specific sorting logo and failing to disclose the law before its adoption. It has also [opened infringement procedures](https://packagingeurope.com/news/eu-commission-takes-action-against-20-member-states-over-green-claims-laws/14336.article?ref=packagingeurope.com) against 20 Member States for failing to report on the transposition of EU-wide green claims and sustainability label legislation into national law. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### How the EU’s PET market fares through war, law, costs and more URL: https://www.packagingeurope.com/how-the-eus-pet-market-fares-through-war-law-costs-and-more/ Last updated: 2026-06-05T06:54:39.000Z **Amidst geopolitical tensions, soaring prices and evolving legislation, what is the current outlook for the PET industry?** [**Matt Tudball**](https://www.linkedin.com/in/matttudball/?ref=packagingeurope.com)**, Senior Editor for Recycling at** [**ICIS**](https://www.icis.com/explore/?ref=packagingeurope.com)**, gives his comprehensive view on the PET market’s status in light of the war in Iran, the demands of EU regulations, the challenges facing tray-to-tray recycling, and much more, with additional reporting from Carolina Perujo Holland.** --- **I think it’d be useful to frame this discussion with a general overview: where is the European PET industry in 2026?** Both the PET and rPET industry came into 2026 expecting more of an uneventful and underwhelming year, coming off the back of sizeable drops in prices and demand in 2025\. But the Iran war changed the market dynamics from March, with tight supply and panic buying seeing PET prices spike, which in turn saw a big pull on rPET flake demand from the sheet and thermoforming sector. This demand for rPET flake was significant because much of the sheet and thermoform sector had moved away from rPET in the previous two years, substituting rPET with the then-lower-priced virgin PET. As of June, market dynamics have changed again and the panic buying from March and April has subsided as stocks have been replenished and virgin PET prices have started to fall. From the recycling side, feedstock post-consumer PET bottle bale availability is increasing as more bottles are consumed (in line with the season) and entering the recycling stream, and the war-related demand from the sheet and thermoforming sector has eased. **How are tray-to-tray recycling solutions and systems developing, what are the main challenges standing in the way of wider adoption, and how could these challenges be solved?** Probably the two main challenges are access to good-quality feedstock and the willingness to invest to make tray-to-tray recycling both scalable and economically viable. The PET bottle recycling market is well established and many years ahead of the tray sector, plus there has generally been more public awareness around the need to recycle PET bottles due to their presence in the environment and legislation such as the Single Use Plastics Directive (SUPD) that has put focus on the bottles more than the trays. Therefore, there also needs to be greater awareness for consumers on the need and ability to recycle PET trays. There is also the make-up of the trays which can be multi-material and multi-layer, and this requires different and specific technologies to be able to delaminate, decontaminate and recycle at a suitable scale to encourage investment. The Iran War did see some improvement in tray-bale prices, with a couple of companies who collect both mono- and multi-layer trays seeing higher levels of interest, and in some cases, higher prices for tray bales, but it’s not yet clear if that upward trend will sustain. Plus, it is worth noting that both the PET and rPET markets saw fairly poor demand in 2025 across Europe due to the cost-of-living crisis that started post-Covid, so for many organisations the focus is on cost-savings rather than sustainability and the adoption of recycled content – especially if there is no regulatory obligation to do it. But we do continue to see advances in collection and sorting for trays as well as quality of output. There are also new capacities coming online, such as [Veolia](https://www.veolia.com/en?ref=packagingeurope.com)’s dedicated tray recycling facility in the UK, which will bring around 20k tonnes/year installed capacity to the market. **PET is exactly the sort of material that could benefit from the PPWR due to comparatively high collection and recycling rates, but what are the potential challenges for PET in terms of the stipulations of the PPWR?** If we look outside of the beverage sector for PET, then there are some challenges when it comes to the PPWR. For instance, we get a lot of questions about what impact the Deposit Return Schemes (DRS) mandated under the PPWR for countries that have a collection rate below 90% by 2029 will have on waste collection. PET bottles are often seen as the most valuable source of waste for rPET because of the current 25% rPET target under the SUPD, but with those bottles being removed from the waste collection, how does the value of the remaining fractions increase to ensure they are sorted and processed? Hopefully the answer is that PPWR will drive this, as we do see more investment in the tray-to-tray recycling business as mentioned, but this does seem to be an underlying concern from some market participants. There is also the issue of the novel technology status of the functional barrier used in trays where a layer of PCR material is sandwiched between two layers of virgin PET – known as an A-B-A structure. The PPWR currently only acknowledges mechanical recycling of PET bottles as a suitable technology, meaning all other technologies have to go through the lengthy and costly process of proving that the technology is safe enough to comply with European Food Safety Authority ([EFSA](https://www.efsa.europa.eu/en?ref=packagingeurope.com)) requirements and to move from the ‘novel’ to ‘suitable’ technologies list. And while the EU currently has sufficient mechanical recycling capacity to meet the 2030 targets for contact-sensitive applications outside PET bottles (which have their own PPWR targets), when we look out to 2040, Europe falls short. ICIS estimates that around 1.7 million tonnes/year by 2030 and over 3.9 million tonnes/year by 2040 of rPET will be required by EU domestic producers to meet mandated minimum recycled content targets set by the PPWR. Of this, approximately 1.5 million tonnes/year by 2030 and roughly 3.5 million tonnes/year by 2040 will be required for contact sensitive applications only, the main end market for PET in Europe. We do not see sufficient domestic mechanical recycling capacity to meet the 2040 targets for rPET based on current expected production levels. **In recent years, we’ve seen a surge in plant closures and insolvencies within the recycling industry. What does the situation currently look like, and how much have things changed over the past few years?** The risk of closures is a major concern for recyclers across Europe and will continue throughout 2026\. This could, however, present an opportunity for consolidation, as capacities taken offline could be acquired by other operators in the future, but perhaps not in the immediate term. Between 2024 and 2025, the ICIS Mechanical Recycling Supply Tracker identified 22 sites that closed operations or announced their closures. Of this total, the PET recycling market saw four projects announcing closures, representing around a fifth of the total recycling capacity lost. Simultaneously, new mechanical recycling capacities were added in 2025 and announced for 2026-2027\. The European PET recycling market is expected to see six projects increase the region’s recycling capabilities during this period, equating to more than double the capacities lost. This shows that there is appetite for expansion in this market, and industry is still looking to improve domestic capabilities to meet upcoming recycling targets. **At the last PETCORE event Packaging Europe attended, there was plenty of talk around the need for the EU to legislate against cheap imports and an “unlevel playing field”. Where are things currently at with this?** This is a very interesting question and one we at ICIS frequently get asked, both from EU-based companies and those based outside the EU. Many recyclers and converters we speak to believe recycled content should come from within the EU in order for the Union to be truly circular, but that comes with a cost. Europe is at a disadvantage globally in terms of both its feedstock bale prices as well as the cost of production. Other regions like Asia and Africa have much lower energy and labour costs, for example, which result in a lower-priced but still high-quality recycled material. It’s probably easier to look at the current example of imports against the SUPD, as we don’t yet know the status of imports under the PPWR until the Commission publishes the methodology for calculating recycled content for 2030, which is expected to come out at the end of this year. In February 2026, the Commission published a draft Implementing Act to amend the current SUPD text, part of which addresses the use of imported material counting towards the 25% mandated rPET content target in PET bottles. In this draft text, published on the [Commission’s Comitology Register](https://ec.europa.eu/transparency/comitology-register/screen/documents/113092/1?ref=packagingeurope.com), it states under Article 1 (1): *‘recycled plastic’ means plastic which was post-consumer plastic waste before recycling, and which has been produced by recycling (including sorting), as defined in Article 3, point (17), of Directive 2008/98/EC and including sorting, in the Union. As of 21 November 2027, it shall also cover post-consumer plastic waste that has been recycled (including sorted) in:* *(a) a third country to which the OECD decision applies, unless the assessment carried out and decision adopted pursuant to Article 45(5) and (6) of Regulation (EU) 2024/1157 concludes that it does not fulfil the requirements of environmentally sound management of plastic waste;* *(b) a third country with which the Union has concluded agreements or arrangements to ensure that the recycled plastic is obtained from post-consumer plastic waste that has been treated in each relevant installation in a manner equivalent to EU standards related to human health and environmental protection requirements under Union legislation, in particular in Directive 2008/98/EC and Regulation (EU) 2025/40, as relevant.* So with the publication of the Decision, the Commission has given a date from which imported rPET recycled outside of the EU can count towards the mandatory 25% target. However, at the time of writing, ICIS understands that the draft Implementing Decision has not been published in the Official Journal of the European Union, which means this change to the SUPD has not yet come into law. The draft Implementing Decision even states: “This Decision shall enter into force on the twentieth day following that of its publication in the *Official Journal of the European Union*.” One other indicator that this draft has not yet come into law is that Implementing Decision (EU) 2023/2683, which will be replaced by the Implementing Act, is still in force on the Commission website. Despite the lack of clarity on the status of imports, this is a clear step by the Commission to ensure that at least 25% of the recycled content in the PET bottle is coming from the EU over this period. But if you are producing a bottle from 100% rPET, the remaining 75% PCR content could come from outside the EU, as long as it is in line with other regulations such as 2022/1616 on the use of recycled plastics intended to come into contact with food. Ultimately it will likely be the decision of the end-use customer – the beverage brand or FMCG – as to whether or not they want to stick with EU-only PCR or if they are happy to incorporate both EU and non-EU origin material. Already there are brands in the sheet and thermoforming using non-EU origin material after they have done their due diligence and satisfied their internal requirements that the required documentation meets the Commission’s requirements in their view. Whether or not the Commission adopts this approach with the PPWR by setting out a time period before imports can count towards the mandated targets remains to be seen. **The Iran War/Hormuz Crisis has had a major impact on chemical prices, with PET being no exception. Hypothetically speaking, if the crisis was resolved today and the Strait was reopened immediately, how long would it take for PET markets to go back to normal?** As of the start of June, it is likely to take until at least the end of the year before we see things settle down after the war, and this is true for many major petrochemical markets, not just PET. We have already seen virgin polymer prices start to drop in May and June as the panic buying has eased, but there is still a long way for them to fall before they get close to the pre-war levels. For PET in particular, there are a lot of questions within the European PET and rPET markets about the longer-term impact on feedstocks such as MEG and PTA in terms of both prices and availability. A sizeable portion of Europe’s PTA and PET comes from Asia so any further disruption to trade routes or rises in fuel or freight costs could push that impact further back into 2027. There is also the question about inflationary impact on demand levels in Europe, too. Countries like the Netherlands and the United Kingdom have warned that inflation will hit during the summer and could last for several months, but this will likely differ from country to country across the region. Some are concerned that higher fuel and energy costs as well as rises in food prices will slow consumer spending during the second half of the year, but others anticipate limited or no impact for the PET market as consumers may spend more on smaller items like food and drink at the expense of larger items like electronics, white goods, cars and travel, for example. So it’s quite hard to predict just how long it will take for markets to return to ‘normal’, but I would expect we will be talking about the war-related impact for at least another six months, if not longer. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Vetropack creates ‘Europe’s lightest Rhinewine bottle’ URL: https://www.packagingeurope.com/vetropack-creates-europes-lightest-rhinewine-bottle/ Last updated: 2026-06-04T13:57:19.000Z **Glass packaging manufacturer Vetropack has launched two new innovations: a lightweight 0.75 litre that claims to be the lightest bottle of its kind in Europe, and a reusable Rhinewine bottle.** The company says that its reduced-weight bottle – which is also made from 80% recycled glass – generates 33 grams, or 13%, less CO₂ over a transport distance of 100 kilometres. Regional production in Austria further shortens transport routes and aims to improve the product’s environmental footprint. The design phase began in 2025, followed by a period of extensive testing, including impact tests using the ShockQC inline sensor. Then, in 2026, an initial large batch was produced, before being tested by major bottlers. “Reducing the weight of a 750-ml Rhine wine bottle to 350 grams is a significant technological achievement,” Harald Geist of Vetropack. “The key was working closely with our technical teams to develop a solution that not only meets the mechanical requirements of our customers’ bottling and logistics processes but also delivers an attractive appearance. The tests confirm that we have achieved this goal.” At the same time, a new pooling scheme for reusable wine bottles is currently being launched in Austria. A separate new bottle product from Vetropack has been used by participants in the scheme since Spring 2026. With a height of 340 mm, the bottle is optimised for efficiency in logistics and can be stacked up to four layers high. In addition, the company claims that this is the first reusable wine bottle with a BVS finish to be produced in Austria. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Is this the worst packaging? URL: https://www.packagingeurope.com/is-this-the-worst-packaging/ Last updated: 2026-06-04T11:42:26.000Z The organisers invited people from across the country to share packaging examples, and hundreds of nominations were then assessed by a range of experts. **The worst…** The Unpackit Award for Australia’s Worst Packaging, a hotly contended category, according to the organisers, was awarded to fill-on-site plastic cans available in cafes. These are single-use and built for on-the-go consumption. They reportedly combine plastic in a way that makes them non-recyclable and are excluded from container deposit schemes. Nominators observed these cans replacing existing reusable glasses and cups. “Filled-on-site plastic cans somehow manage to combine the worst parts of single-use plastic and performative branding into one unnecessary package. In 2026, packaging should solve problems, not indulge in ‘greenwash cosplay’ while sending more disposable plastic into the world,” said expert panellist Murray Richards. **… and the best** In turn, the Unpackit Award for Australia’s Best Packaging was awarded to The Udder Way, a Tasmanian business that sets out to eliminate single-use plastic milk bottles by running a reusable milk keg system. The Udder Way reportedly delivers 18-litre reusable kegs, designed to be roughly the size of a standard milk crate so they fit into existing delivery trucks and cool rooms. A keg is stored in the cool room, gets connected to a tap, and dispenses milk. When it’s empty, it is returned, cleaned, refilled and returned. In other news, The [Sustainability Awards](https://packagingeurope.com/sustainability-awards/?ref=packagingeurope.com) 2026, focusing on the most sustainable packaging solutions across the world, are under way. Ten years on from the launch of the world’s most prestigious sustainable packaging competition, our [expanded jury](https://packagingeurope.com/sustainability-awards/judges/?ref=packagingeurope.com) of 63 international experts[ has announced](https://packagingeurope.com/news/announcing-the-finalists-of-packaging-europes-sustainability-awards-2026/14337.article?ref=packagingeurope.com) this year’s finalists in a new-and-improved range of categories. ### FIFA bans reusable bottles from stadiums during World Cup matches URL: https://www.packagingeurope.com/fifa-bans-reusable-bottles-from-stadiums-during-world-cup-matches/ Last updated: 2026-06-05T05:23:02.000Z [**FIFA**](https://www.fifa.com/?ref=packagingeurope.com) **has made a last-minute decision to ban reusable bottles in stadiums during the World Cup 2026, sparking debate over whether fan safety is coming second to shareholder profit.** The World Cup’s policies on beverage containers have been widely discussed in recent years. Football players and fans alike have [expressed concerns](https://www.nytimes.com/athletic/6438084/2025/06/23/extreme-heat-club-world-cup/?source=emp%5Fshared%5Farticle&unlocked%5Farticle%5Fcode=1.nVA.tnx0.33OUTqvnkGoB) surrounding the health impacts of rising temperatures, both on the pitch and in the stands. Scientists from the [World Weather Attribution](https://www.worldweatherattribution.org/?ref=packagingeurope.com) have predicted that approximately 25% of this year’s matches will be played in temperatures exceeding 26°C, while 5% will take place in over 28°C. Last month, FIFA told [The Athletic](https://www.nytimes.com/athletic/?ref=packagingeurope.com) that spectators would be permitted to bring [one factory-sealed water bottle](https://www.nytimes.com/athletic/7278340/2026/05/14/world-cup-heat-risk-group-illness/?ref=packagingeurope.com) if the weather forecast predicted high temperatures. A [graphic](https://x.com/WeAreFreeLions/status/2062436948539539890?ref=packagingeurope.com) was circulated to inform ticketholders that they could bring a plastic reusable bottle with a capacity of up to 1L (33.8 oz) – so long as it was transparent, label-free, and filled only inside the stadium. Glass and hard thermal materials were not permitted. ![FIFA bottle policy](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/5/3/4/19534_fifabottlepolicy_507525.png) Now FIFA has updated its [Code of Conduct](https://digitalhub.fifa.com/m/50ebae81c412b7d5/original/FIFA-World-Cup-2026-Stadium-Code-of-Conduct.pdf?ref=packagingeurope.com) and notified ticketholders that reusable bottles are no longer permitted in football stadiums. The guidance also bans ‘bottles, cups, cans or any other form of closed or capped receptacle that may be thrown or cause injury’. Only baby milk, sterilized water in containers, and liquids required for medical reasons (accompanied by a medical certificate in English, French or Spanish) are exempt from the rule. FIFA told The Athletic that the decision was made to protect players and attendees from injury, adding: “Outside bottles are already prohibited at several of these venues for safety considerations, and FIFA is applying this consideration across its tournament stadiums.” Fans have described the measure as [“disgusting”](https://x.com/ziplamak/status/2062319276803908017?ref=packagingeurope.com) and [“evil”](https://x.com/skywaker9/status/2062322375270814180?ref=packagingeurope.com), with one [commenting](https://x.com/cowlonfull/status/2062309184159289459?ref=packagingeurope.com): “Even the greediest American sports owner knows that they have to concede letting people have reusable bottles during the summer because people might die otherwise. What FIFA is doing here is on a whole other level.” Another has [questioned the logistics](https://x.com/Jolomoco/status/2062307506198626470?ref=packagingeurope.com) of the ban, predicting “a disaster with nowhere near enough water easily available in the stadium to create ginormous queues, a shortage, and ultimately thousands of fans suffering absolutely needlessly, potentially drastically, all for a buck.” A third [acknowledges](https://x.com/meek%5F%5F01/status/2062426041394639021?ref=packagingeurope.com) that the rule already existed in several of the host venues, but adds: “They say hydration stations will be available, but outside the stadium, not inside. You’re sitting in 28°C heat with no bottle and two options: buy their water or walk out.” The [Football Supporters’ Association](https://thefsa.org.uk/?ref=packagingeurope.com) (FSA) has also [opposed](https://x.com/WeAreFreeLions/status/2062436948539539890?ref=packagingeurope.com) the new policy: “In all of our discussions, free water availability in stadiums was a key one. We were assured by FIFA that this would be the case, and that fans will have the ability to bring their own water bottle. “For all of the effort \[FIFA\] are going to with ‘drinks breaks’ for the players, this is such a strange, late change \[…\] Naturally, the immediate thought from supporters is this is just the latest money-grab.” A spokesperson told The Athletic that the welfare of the spectators should be FIFA’s priority “and not the ability to sell more bottled water at inflated prices.” According to the publication, FIFA venues have previously charged between [$4 and $6](https://www.nytimes.com/athletic/7331461/2026/06/03/fifa-world-cup-water-bottles-u-turn/?source=emp%5Fshared%5Farticle&unlocked%5Farticle%5Fcode=1.nVA.zu0q.f96re-4aQsxt) for bottled water. While it has not confirmed this year’s prices, it has assured fans that pricing “will remain consistent with other events held at each stadium.” However, some sources have pointed to FIFA’s long-term partnership with [Coca-Cola](https://www.coca-colacompany.com/?ref=packagingeurope.com) – speculating that the new policy will maximize the sponsor’s profits by forcing spectators to buy its [Dasani](https://www.coca-cola.com/us/en/brands/dasani?ref=packagingeurope.com) water brand on-site. Restricting fans to single-use bottles also has environmental implications. During the preliminary draw for the 2018 World Cup, FIFA reported that it had sent [107kg of plastic bottles](https://www.theguardian.com/football/2017/nov/30/fifa-littering-world-cup-2018-draw-russia?ref=packagingeurope.com) for recycling, alongside 655kg of polyethylene packaging and 790kg of cardboard and paper – yet [The Guardian](https://www.theguardian.com/?ref=packagingeurope.com) described these figures as “woefully imprecise” and “wildly inaccurate”. “FIFA got through 5,632 non-reusable bottles and threw out 176,000 pieces of unnecessary paper, and then declared its sustainability program a success,” said sports writer Simon Burnton. Yet [FIFA World Cup Dallas](https://www.dallasfwc26.com/?ref=packagingeurope.com) has shared its [approach to sustainability](https://www.dallasfwc26.com/dallas-2026/sustainability/?ref=packagingeurope.com) at Dallas Stadium in Arlington, including plans to implement a ‘comprehensive’ waste management programme with a focus on reducing single-use plastics, recycling and recovery, composting, and reducing food waste. In other news, [PepsiCo](https://www.pepsico.com/en/?ref=packagingeurope.com) has kicked off a football-themed brand campaign with [limited-edition thermochromic cans](https://packagingeurope.com/news/colour-changing-pepsi-cans-offer-football-fans-the-chance-to-win-prizes/14350.article?ref=packagingeurope.com) that change colour at the ‘optimal’ drinking temperature and give fans the chance to win exclusive prizes. [Coca-Cola North America](https://www.coca-cola.com/us/en?ref=packagingeurope.com) has also teamed up with [Panini America](https://www.paniniamerica.net/?ref=packagingeurope.com) to celebrate the [FIFA World Cup 2026](https://www.fifa.com/en/tournaments/mens/worldcup/canadamexicousa2026?ref=packagingeurope.com) with [peel-back labels](https://packagingeurope.com/news/coca-colas-peel-back-labels-reveal-fifa-world-cup-stickers-for-football-fans/14339.article?ref=packagingeurope.com) revealing collectable stickers on select bottles. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### Colour-changing Pepsi cans offer football fans the chance to win prizes URL: https://www.packagingeurope.com/colour-changing-pepsi-cans-offer-football-fans-the-chance-to-win-prizes/ Last updated: 2026-06-04T07:44:01.000Z [**PepsiCo**](https://www.pepsico.com/en/?ref=packagingeurope.com) **has kicked off a football-themed brand campaign with limited-edition thermochromic cans that change colour at the ‘optimal’ drinking temperature and give fans the chance to win exclusive prizes.** While 86 million football-themed cans will hit the shelves, only 150,000 of them will be rare ‘Perfect Chilled’ variants. These 330ml cans are printed with advanced temperature-sensitive ink that begins to react at 12°C, then turns a vibrant blue colour at the ‘optimal’ drinking temperature of 8°C. This is expected to ‘gamify’ the retail experience and offer fans the chance to win exclusive prizes, including £5,000 in cash towards a home entertainment bundle, football tickets, Pepsi Football Nation merchandise and Pepsi vouchers. These cans come under the Pepsi Football Nation global platform, which aims to replicate the passion and debates held by football fans – including PepsiCo’s ‘rule’ that spectators ‘always have chilled Pepsi ready’ for a big game. The campaign will also feature a web extension for [Chrome](https://chromewebstore.google.com/detail/its-football-not-soccer/fkefaddgcoppecbbaboodjaeknoapigo?authuser=0&hl=en-GB&pli=1&ref=packagingeurope.com) and [Firefox](https://addons.mozilla.org/en-GB/firefox/addon/it-s-football-not-soccer/?ref=packagingeurope.com), which taps into disagreements over the sport’s name by replacing the word ‘soccer’ with ‘football’ on a webpage. [Cadbury](https://www.cadbury.co.uk/?ref=packagingeurope.com) revealed its own [cold-activated wrappers](https://packagingeurope.com/news/limited-edition-cadbury-packs-change-colour-and-reveal-designs-in-the-fridge/12871.article?ref=packagingeurope.com) last year. The limited-edition designs featured an image encouraging consumers to ‘Chill to Reveal’ a series of summer-themed designs, leaning into the debate over whether chocolate should be stored in the fridge during warmer months. In other football-related news, [Bitburger](https://www.bitburger.com/?ref=packagingeurope.com) is celebrating Germany’s appearance at the [FIFA World Cup 2026](https://www.fifa.com/en/tournaments/mens/worldcup/canadamexicousa2026?ref=packagingeurope.com) with a series of collectable, [limited-edition beer cans](https://packagingeurope.com/news/bitburger-unveils-limited-edition-world-cup-cans/14332.article?ref=packagingeurope.com). Supported by independent brand design agency [Derek&Eric](https://www.derekanderic.co.uk/?ref=packagingeurope.com), the cans are designed to reflect the passion, pride and nostalgia of German football fans. [Coca-Cola](https://www.coca-cola.com/us/en?ref=packagingeurope.com) and [Panini](https://www.paniniamerica.net/?ref=packagingeurope.com) are also commemorating the competition’s return to North America with [peel-back labels](https://packagingeurope.com/news/coca-colas-peel-back-labels-reveal-fifa-world-cup-stickers-for-football-fans/14339.article?ref=packagingeurope.com) that reveal collectable stickers of various famous players, from Harry Kane and Weston McKennie to Gabriel Magalhães and Lautaro Martínez. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### New report outlines European and Russian roundwood supply outlook URL: https://www.packagingeurope.com/new-report-outlines-european-and-russian-roundwood-supply-outlook/ Last updated: 2026-06-03T14:46:37.000Z Europe and Russia reportedly account for roughly 43% of global industrial roundwood supply. However, the report shows that outlook differs significantly between Russia, the Nordics, the Baltics, and Central Europe, reflecting differences in forest resources, harvest intensity, industry structure, and exposure to forest damage. It states that while the region remains one of the world’s most important suppliers of softwood industrial roundwood, future growth is expected to be modest, with tighter markets and generally higher log prices through 2035, with the Nordic countries remaining most efficient and competitive, with high harvest levels that however leave limited room for significant expansion. The Baltics in turn have experienced rapid growth in the past decades, but, utilization levels have reached unsustainable levels with harvests exceeding net forest growth. As a result, supply is expected to decline. Central Europeis still adjusting after the major bark beetle outbreak that drove exceptionally high salvage harvesting between 2018 and 2022\. Countries such as Germany, Austria, and Poland experienced unusually high harvest levels during this period, temporarily increasing wood supply. Softwood supply is expected to fall. Climate change, ageing forests, and increasing forest damage are also expected to weigh on long-term growth, while relatively high harvesting and transport costs contribute to elevated log prices. Russiacontinues to hold the largest long-term supply potential due to its vast softwood forest resource and relatively low utilization levels. Harvest levels remain far below biological growth, particularly in Siberia and the Russian Far East. However, supply growth has been constrained by limited infrastructure, restricted access to equipment and financing, and increasing trade and policy barriers. Overall, Europe and Russia are expected to remain critical suppliers to global softwood markets, but future growth will be limited. Maturing forest resources, rising environmental pressures, forest damage, and constrained investment. The [report,](https://www.okelly.se/shop/softwoodsupplyna/?ref=packagingeurope.com) written by Glen O’Kelly, O’Kelly Acumen (Stockholm, Sweden), and Håkan Ekström, Global Wood Trends (Seattle, USA), is the second regional study in a [three-part series](https://www.okelly.se/wp-content/uploads/2026/04/Brochure-2026-Global-softwood-supply-NthAm.pdf?ref=packagingeurope.com) analysing global softwood roundwood supply and pricing across all major regions. The first report was published in April and focused on North America, while the third report, covering Latin America and Asia-Pacific, will be released in June. [Elsewhere,](https://packagingeurope.com/news/pulp-and-paper-manufacturing-shows-moderate-resilience-amid-rising-costs-and-industrial-downturn/13944.article?ref=packagingeurope.com)[Cepi](https://www.cepi.org/?ref=packagingeurope.com) has released its [preliminary statistics report](https://www.cepi.org/wp-content/uploads/2026/02/FINAL-Cepi-Preliminary-Statistics-2025.pdf?ref=packagingeurope.com) for 2025, which shows a 1.5% decrease in European paper and board production compared to 2024, reflecting the issues of ‘rising costs, geopolitical challenges and rising trade tensions’ over the last 5 years. In [other news](https://packagingeurope.com/news/simplified-eu-deforestation-regulation-to-lower-administrative-burden-by-30/12759.article?ref=packagingeurope.com), the[European Commission](https://commission.europa.eu/index%5Fen?ref=packagingeurope.com) announced it intends to simplify the EU Deforestation Regulation and lessen administrative burden and costs by 30% as it publishes new guidance documents. ### Jus-Rol unveils refreshed packaging design URL: https://www.packagingeurope.com/jus-rol-unveils-refreshed-packaging-design/ Last updated: 2026-06-04T14:02:42.000Z **Ireland and the UK’s best-selling pastry dough brand, Jus-Rol, has unveiled a new visual identity for its chilled, ‘Ready to Create’, and frozen product packaging.** Set to roll out across Ireland and the UK in June, Jus-Rol’s partnership with brand design agency Brandon also covers overall design strategy and visual identity. The pastry giant’s brief for Brandon centred on a desire to modernise the brand, make their entire range easier to navigate, and shift consumer behaviour towards brand and product preference. Brandon’s strategy and design teams began by revising existing brand architecture and launching a new packaging design system that aims to unite the existing product range, while allowing Jus-Rol to integrate new products in the future. Brandon has attempted to modernise a heritage brand, without disrupting what made it iconic in the first place. New features include refreshed typography, a new “BAKE BOLD” rosette added to the pack, a gold swoosh in the style of a pastry brush, food-centred product shots, and playful hand-illustrated icons. Rachel Griffiths, design director at Brandon Consultants, comments: “At the heart of the new brand is our sunburst graphic device. Representing the fun in home baking and the enjoyment of the process, we’ve designed it to bring a positive, energetic and uplifting feel to the brand. “Colour also plays a central role in the new branding and design system. The ready-made pastry and dough category is passive and muted, so we developed a bold new colour palette that balances established category cues with ownable brand equity to elevate the Jus-Rol brand wherever it shows up.” **If you liked this story, you might also enjoy:** [*The ultimate guide to packaging innovation in 2026*](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packagingeurope.com) [*Packaging and Packaging Waste Regulation: what to know in 2026*](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packagingeurope.com) [*Everything you need to know about global packaging sustainability regulation*](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com) [*Strategic learnings from the Sustainable Packaging Summit*](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packagingeurope.com) ### SOMIC at interpack 2026 URL: https://www.packagingeurope.com/somic-at-interpack-2026/ Last updated: 2026-06-03T09:54:21.000Z [**SOMIC**](https://www.somic-packaging.com/en/?ref=packagingeurope.com) **showcased a comprehensive portfolio of shelf‑ready carton packaging solutions at interpack 2026 in Düsseldorf, addressing needs from entry-level automation to high-performance operations. The company emphasized matching machine selection to format variety, required performance, and future packaging strategies, collaborating closely with users to define the right approach.** The new SOMIC 202 targets the lower performance segment with a compact, robust design for standardized tasks. Configurable for RSC cases or flat carton blanks, it handles trays and wraparound cartons across common format ranges at up to 20 packs per minute—an accessible first step into automated secondary packaging. For greater flexibility, the SOMIC 323 expands format variability and product handling, offering efficient single- or multi-component cardboard packaging and manual, well-defined changeovers. Processing flat blanks with vacuum feed, it achieves up to 20 cartons per minute while balancing cost-effectiveness with versatility for multiple retail requirements. At the top end, the SOMIC 434 delivers peak throughput with up to 60 cycles per minute and accommodates 30+ formats. Fully automated parameter changeovers and vacuum carton feeding support frequent format changes without compromising efficiency. Optional CoboLoad automates blank loading from pallet to magazine, docking beside the machine without fencing. SOMIC also highlighted service and digital support. The SOMIC Eagle multi-camera system, integrated with SOMIC Connect, accelerates troubleshooting by recording and securely sharing recent machine sequences. Expanded service offerings—including format upgrades, spare parts, and training—reinforce long-term customer value. With more than 50 years in the market, SOMIC continues to engineer durable, resource-efficient technology made in Germany – tailored to customer needs. **You can find more about SOMIC’s packaging solutions** [**here**](https://www.somic-packaging.com/en/packaging-solutions/?ref=packagingeurope.com)**.** _Includes the latest 500 public posts. Use `/sitemap.xml` for the complete archive of public content._