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# Mars and Warner Bros release limited-edition M&Ms Christmas packaging
- URL: https://www.packagingeurope.com/mars-and-warner-bros-release-limited-edition-m-ms-christmas-packaging/
- Published: 2026-11-10T11:24:42.000Z
- Updated: 2026-11-10T11:24:42.000Z
- Author: Packaging Europe staff writers
- Tags: Food, Design, Collaboration, Consumer Experience, News

[**Mars**](https://www.mars.com/) **and** [**Warner Bros**](https://www.warnerbros.com/) **have partnered to launch limited-edition M&Ms packaging inspired by Christmas films including Elf and A Christmas Story.**

The Holiday Blend Collection contains a mix of red and green M&Ms in peanut and milk chocolate flavours. The new packaging - yellow for peanut M&Ms or green for milk chocolate – depicts M&Ms characters on TV screens with a snowy landscape or Christmas tree behind them.

The companies state that consumers who buy three participating M&Ms packs in one transaction can download or stream one of the featured films. Previous M&Ms collaborations include Practical Magic 2 and Love Island themed packs.

In related news, this summer Mars [claimed](https://www.packagingeurope.com/mars-designs-67-of-packaging-for-recycling-reuse-or-compost-in-latest-report/) that over 67% of its consumer-facing packaging is designed to be recyclable, reusable or compostable, according to its latest [sustainability report](https://www.mars.com/sites/g/files/dfsbuz106/files/2026-06/MARS%5FSIGP%5F2025.pdf). The report also outlined industry-wide challenges with infrastructural limitations and access to food-safe recyclate.

In other food packaging news, in July [Mondelēz International](https://www.mondelezinternational.com/) teamed up with [Amcor](https://www.amcor.com/), [LyondellBasell](https://www.lyondellbasell.com/), and [Taghleef Industries](https://www.ti-films.com/) to implement 75% [chemically recycled content](https://www.packagingeurope.com/mondelz-chocolate-wrapper-now-contains-75-chemically-recycled-content/) into the flexible packaging for Marabou chocolate bars. LyondellBasell’s CirculenRevive polymers are used to replace fossil-based feedstocks in existing production processes and attributed to end products via an [ISCC PLUS](https://iscc-system.org/certification/certification-schemes/iscc-plus/)\-certified mass balance approach.

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