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# Maurizio Carano
- URL: https://www.packagingeurope.com/maurizio-carano/
- Published: 2022-09-16T11:13:00.000Z
- Updated: 2022-09-21T13:10:25.000Z
- Author: Packaging Europe staff writers
- Tags: #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:44

| ![Maurizio Carano](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/P/web/w/w/q/mauriziocarano_601507.png) | **Director, Product Marketing & Management Solutions, *WestRock*** Speaker bio coming soon! |
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**About the Session**

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**Redefining Efficiency, Connectivity, and Sustainability in Packaging to Address Labor Shortages, Food Waste, and Responsible Use of Resources**  

**Tues 25 Oct, 12:15 PM – 12:30 PM (15 Mins)**

Labor scarcity, value leakage within the supply chain, and the increasing need for responsible use of materials and energy are constraints across all industries. Sustainability means not only the optimization of materials, but also the minimization of ruined products, reduction of product re-packing, and a decrease of unnecessary steps in the value chain.

The ability to create digitalized secondary packaging in-line combines the benefits of on-demand-batch connectivity with full traceability of the units throughout the value chain with all the related benefits for producers and retailers. Brands and co-packers can optimize operations and supply chain further while reducing their carbon footprint with recyclable fiber packaging to meet today’s challenges and deliver a more efficient, connected, and integrated supply chain.