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# Noam Assael
- URL: https://www.packagingeurope.com/noam-assael/
- Published: 2022-11-09T11:58:00.000Z
- Updated: 2022-11-10T14:17:35.000Z
- Author: Packaging Europe staff writers
- Tags: #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:47

| ![Noam Assael](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/P/web/g/g/b/noamassael2_210298.png) | **Director Business Ventures, *Avery Dennison*** Speaker bio coming soon! |
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**About the Sessions**

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**The Digital Product Passport is coming soon. Is your company ready?**

**Tues 15 Nov, 10:35 AM – 11:05 AM (30 Mins) • Presentation Area I/Main Stage**  

The Digital Product Passport (DPP) is designed to make it easier to repair or recycle products and track substances of concern along the supply chain. According to the European Commission proposal, all regulated products sold in Europe will need to have a DPP within the next couple of years.  
  
**In our presentation we will discuss:**  
✔ What a connected digital item-level product is  
✔ How digitization of the supply chain can provide the transparency, circularity, and provenance needed to comply with DPP  
✔ How your organization can prepare for this new regulation  
✔ Which tools and methods need to be implemented in your organization  
✔ Benefits DPP could bring to consumers beyond the information currently found on your website  
✔ Which challenges we have to solve to make DPP happen  
✔ How collaboration across the supply chain could help

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**How can a Digital Solution Help Create a Circular Economy in Packaging?**

**Tues 15 Nov, 13:45 PM – 14:15 PM (30 Mins) • Presentation Area III**

Avery Dennison will demonstrate how digital triggers and a connected product cloud [atma.io](https://www.atma.io/?ref=packagingeurope.com), can enable the circularity of primary and secondary packaging by assigning unique digital IDs, providing end-to-end transparency by tracking, storing, and managing all the events associated with each individual product. Join us on a journey from source to consumer and beyond.