In today’s globalized market – consumers can commonly indulge in a wide variety of fresh produce and flowers throughout the year, sourced from all over the world, without a second thought.
Active packaging technology enables retailers to provide fresh produce whilst fulfilling consumer demand for convenience, that they have grown accustomed to…
But what are the possibilities and future scope of this technology?
Libby Munford, Editor, had the opportunity to speak with Kris Czaplicki, co-founder and Chief Strategy Officer at Fresh Inset S.A., to explore the potential of Vidre+ technology, which seems to elevate active packaging to a new level of possibilities, whilst also learning about the challenges and roadblocks of implementing such a technology.
