> ## Content Index
> Fetch the complete content index at: https://www.packagingeurope.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Robson Lisboa
- URL: https://www.packagingeurope.com/robson-lisboa/
- Published: 2022-09-26T08:55:00.000Z
- Updated: 2022-11-09T15:00:42.000Z
- Author: Packaging Europe staff writers
- Tags: #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:44

| ![Robson Lisboa](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/P/web/n/t/q/robsonlisboa_722233.png) | **CEO, *Midiacode*** Speaker bio coming soon! |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | --------------------------------------------- |

  
**About the Session**

---

**Smart Packaging at Scale - How to Structure your Company to Deliver Smart Packaging in all Products (Roundtable Discussion)**

**Mon 14 Nov, 16:30 PM – 17:00 PM (30 Mins) • Presentation Area III**

Up to now, smart packaging projects were implemented in pilot projects, experiments and expensive initiatives. From now on, we’ve got the time to really implement smart packaging at scale, in all products of your brand, as a standard. But, how to do that at an affordable price? And how to do that without letting your marketing and packaging team get crazy with endless work? Join this conversation and start a new moment of your smart packaging strategy.