Australian Vintage's Poco Vino offers wine in 178 ml single-serve bottles for easier transportation, lower-waste sampling, and moderate drinking at social events.
Featuring a screw-top lid for corkscrew-free opening, the ‘stylish’ single-serve bottles are designed to be sleek, attractive and portable – fitting into a consumer’s bag for convenient transportation.
According to Australian Vintage, 57% of UK shoppers avoid buying new wine for fear of wasting a larger bottle. Poco Vino aims to avoid this outcome with a glass-sized portion, allowing consumers to sample new products and/or pour just one drink in a social setting.
“Our packaging stands out,” says Australian Vintage. “In partnership with Tubes, we’ve created a premium format that’s as functional as it is beautiful.”
The format is considered a ‘simple shift away from the traditional bottle’ and is intended to be gifted, shared, and consumed in line with modern lifestyles.
“Poco Vino represents a new way of engaging wine consumers,” added Kate Williams, head of Asia at Australian Vintage, when Poco Vino launched in Hong Kong earlier this year. “Perfectly portioned, endlessly versatile and aligned with how people shop today. It’s the wine that fits your life, not the other way around.”
Poco Vino is also available in Australia, the UK, Thailand, and Malaysia, and is available in six wine varieties: Rosé, Sauv Blanc, Pinot Grigio, Chardonnay, Shiraz, and Pinot Noir.
In other wine-related news, Mother of Pearl Vodka is serving wine and spirits in Frugalpac’s paper bottles during live events at Suncorp Stadium. The bottles are made from 94% recycled paperboard and a food-grade inner sleeve, and claim to eliminate 84% of carbon emissions compared to glass.
Meanwhile, Avantium has entered a capacity reservation agreement with Packamama to combine the former’s plant-based, recyclable PEF polymer with the latter’s recycled PET wine bottles. This is expected to unlock a ‘significantly lower’ carbon footprint than glass or virgin plastics while delivering ‘superior’ barrier properties to keep the wine fresh.
