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# Sustainability Awards Finalist Interview: P&G’s lightweight laundry detergent bottle
- URL: https://www.packagingeurope.com/sustainability-awards-finalist-interview-p-gs-lightweight-laundry-detergent-bottle/
- Published: 2026-11-10T15:54:50.000Z
- Updated: 2026-11-10T15:54:50.000Z
- Author: Frances Butler
- Tags: News, Sustainability Awards, Sustainable Packaging Summit, Design

**With the winners of the Sustainability Awards due to be announced tomorrow at the** [**Sustainable Packaging Summit**](https://www.packagingsummit.earth/)**, we asked** [**Procter & Gamble**](https://www.pg.co.uk/) **(P&G)’s Nikola Curcic, head of Packaging Development for liquid detergents, to tell us more about its re-designed lightweight bottle for** [**Ariel**](https://arieldetergent.com/)**, nominated in the Readers’ Award category.**

**You’re a finalist in the Sustainability Awards 2026\. Congratulations! To start off, could you summarize your entry in less than 50 words?**

Our re-designed liquid laundry detergent bottle reflects a broader shift towards improving our packaging systems. By reducing plastic use, improving recyclability, and enhancing consumer usability, the re-design supports P&G’s long‑term sustainability goals while delivering immediate benefits to shoppers.

**Tell us about what is innovative about your project and its impact on packaging sustainability.**

The bottle features allow us to improve the bottle strength in key areas, improving its ability to be processed on our lines and in the supply chain. This, in turn, enables us to reduce plastic. This was achieved through extensive modelling and in-line testing to confirm these improvements, executed in direct collaboration with our supply partners.

**Finally, can you tell us about the ongoing development of your project, such as how your innovation/initiative has been received by the industry?**

This bottle has been successfully launched on the market in 2025 across Europe and in 11 different sizes. With this innovation we are saving around 400 tonnes of HDPE plastic per year.

**The winners of this year’s Sustainability Awards will be announced on the 11th November at the Sustainable Packaging Summit, taking place from the 10th\-12th November in Utrecht, Netherlands. The Summit mobilizes leaders of the FMCG value chain, policymakers, NGOs, recyclers and investors to collaborate, remove barriers and identify opportunities on the road to sustainable transformation.**

**To learn more or register, visit:** [**https://www.packagingsummit.earth**](https://www.packagingsummit.earth/?ref=packagingeurope.com)

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[***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packagingeurope.com)

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