Design

Making pack design ‘fly’ abroad

Designing packaging for home and international markets requires very different approaches. There’s more to it than translating the words

New PlayStation controller for disabled gamers to come in ‘accessible’ box

PlayStation has developed new packaging for its customizable PS5 controller kit for players with disabilities, designed to be openable with

Tilda unveils bold design for limited-edition rice tins

Tilda is launching a limited-edition, intricately designed tin in collaboration with British Indian artist, Natasha Kumar. Known for dynamic

New packaging design and visual identity developed for PizzaExpress by BRANDON

BRANDON has developed a new retail brand identity for PizzaExpress’ chilled pizza portfolio – featuring a new packaging design, brand architecture,

McKinsey on how packaging can help the industry, consumers—and the environment

While the old supermodel adage “you can never be too thin” has been consigned to the fashion archives, smaller really

Flora matches packaging design across plant-based spread range

Flora has unified its brand identity to reflect its commitment to protecting people and the planet with its plant-based

How does neuroscience affect consumer behaviour?

In recent times, neuromarketing has emerged as a powerful tool for delving into the intricacies of consumer behavior, shedding light

Tropicana rebrand targets both parents and kids with ‘cool’ design and on-pack health claims

STORMBRANDS has developed a new packaging system and updated the branding for Tropicana’s Kids Smoothies range, intending to appeal

Could embracing eco-labels be a game-changer for the industry?

Scientific studies investigating consumers’ sustainable purchasing behaviours have found that the availability of eco-labels on food packaging influences consumers’

Stay disruptive: A close-up look at packaging and brand design

Metal overcap from Eviosys sets its sights on ‘infinitely recyclable’, 100% metal food tins

Eviosys has revealed Horizon, a lightweight, ultra-shallow metal overcap for tins – designed to phase out plastic alternatives and facilitate

Refillable eco-homecare range from Kit & Kin harmonizes branding with babycare line

Kit & Kin has produced a new range of plant-based eco-cleaning products – stored in refillable bottles with refill