Design

Looking ahead to 2021: Design trends

Next up in our series of brief glimpses ahead to 2021, we take a look at some of the ongoing

PB Creative brings gaming into play for Axe this Christmas

In a shift away from conventional gifting design, PB Creative has honed in on gaming as the latest ‘hook’ for

Wilkins adds sparkle to Marks & Spencer snow globe liqueurs

UK-based packaging manufacturer Wilkins Group has developed a new light-up label for Marks & Spencer’s gold-leaf-

Bringing Dia de los Muertos to life with augmented reality

Cerveza Victoria has launched a marketing campaign featuring a new augmented reality activation designed to generate social media engagement and

The power of a millimetre in packaging design

Sustainability is a critical topic and a key priority for everyone, but how much difference can small changes to packaging

Kellogg’s trials Coco Pops boxes designed for the blind

To mark World Sight Day, Kellogg’s is today launching Coco Pops boxes for blind and partially sighted people as

2020 Pentawards winners announced - celebrating the power of design

Sustainable luxury takes centre stage at his year's Pentawards with Air Co's packaging for "first

Ardagh Group delivers returnable bottle for fritz-kola

Ardagh Group has worked closely with fritz-kola to produce a new long-neck 200ml flint bottle for its cola

Sustainability, unboxing and more - German Packaging Award Gold winners presented

From compostable to recyclable, a tethering solution, transport efficiency and flexible filling - we take a look at the Gold Award

Perrier and Takashi Murakami collaborate on limited-edition glass bottles

Perrier has announced PERRIER x MURAKAMI, a new collaboration with renowned artist Takashi Murakami, inspired by the pop and colourful

Design for Change Series 6 - Nomad

During the last few months, we have all seen a host of changes in our professional and personal lives — some

Podcast: Changing perceptions of packaging in turbulent times