Retail performance

Exploring the potential of neuro marketing in packaging

What do people actually like to buy? European consultancy Beyond Reason aims to take some of the guesswork out of

The role of packaging in an omnichannel world

How can packaging help to create a successful omnichannel strategy? We speak to Uwe Melichar, president of the European Brand

Leveraging the power of smart packaging

David Rogers, marketing manager at Blue Bite, discusses how brands can benefit from smart packaging technologies and build a digital

Reducing the pain of e-commerce returns

Gavin Mounce, e-commerce design manager at DS Smith, explores the different types of returns, why they often are such

What does 2021 hold for supply chains?

2020 has been an extremely turbulent year, with the public, businesses and the supply chains that serve them feeling the

Bringing Dia de los Muertos to life with augmented reality

Cerveza Victoria has launched a marketing campaign featuring a new augmented reality activation designed to generate social media engagement and

A virtual look at smart packaging

In recent years, Packaging Europe has been a regular visitor at AIPIA’s (Active & Intelligent Packaging Industry Association) congresses

2020 Pentawards winners announced - celebrating the power of design

Sustainable luxury takes centre stage at his year's Pentawards with Air Co's packaging for "first

Podcast: Changing perceptions of packaging in turbulent times

Smurfit Kappa, Sealed Air, and Macfarlane join forces with UPS on e-commerce alcohol packaging

Smurfit Kappa, Sealed Air, and Macfarlane Packaging have partnered with global logistics expert UPS to launch a new range of

Bostik launches new range of engineering adhesives for high-end packaging

Bostik has launched Born2Bond, a new range of innovative engineering adhesives designed for “by-the-dot” bonding in the high-

The Reuse Revolution Part 2: MIWA

"It's about making consumers part of the journey." (Mirek Lizec , MIWA) Last time we looked at